ADVANTA CORP
PRER14A, 1998-01-20
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1
 
                                PRELIMINARY COPY
 
                            SCHEDULE 14A INFORMATION
 
          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
 
[X]  Filed by the Registrant
 
[ ]  Filed by a Party other than the Registrant
 
Check the appropriate box:
 
<TABLE>
<S>                                             <C>
[X]  Preliminary Proxy Statement                [ ]  Confidential, For Use of the Commission
                                                Only (as permitted by Rule 14a-6(e)(2))
[ ]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12
</TABLE>
 
                                 Advanta Corp.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement (if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
[X]  No fee required.
 
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
 
     (1)  Title of each class of securities to which transaction applies:
 
                                          N/A
 
        ------------------------------------------------------------------------
 
     (2)  Aggregate number of securities to which transaction applies:
 
                                          N/A
 
        ------------------------------------------------------------------------
 
     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
          filing fee is calculated and state how it was determined):
 
                                          N/A
 
        ------------------------------------------------------------------------
 
     (4)  Proposed maximum aggregate value of transaction:
 
                                          N/A
 
        ------------------------------------------------------------------------
 
     (5)  Total fee paid:
 
                                          N/A
 
        ------------------------------------------------------------------------
 
[ ]  Fee paid previously with preliminary materials.
 
[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the form or schedule and the date of its filing.
 
     (1)  Amount previously paid:
 
        ------------------------------------------------------------------------
 
     (2)  Form, Schedule or Registration Statement no.:
 
        ------------------------------------------------------------------------
 
     (3)  Filing Party:
 
        ------------------------------------------------------------------------
 
     (4)  Date Filed:
 
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<PAGE>   2
 
                                PRELIMINARY COPY
 
                                 [ADVANTA LOGO]
 
January   , 1998
 
Dear Stockholder:
 
   
     You are cordially invited to attend a Special Meeting of Stockholders of
Advanta Corp. ("Advanta") to be held on February 20, at 10:00 a.m., local time,
at Advanta's headquarters, Welsh and McKean Roads, Spring House, Pennsylvania.
    
 
   
     At this important meeting, you will be asked to consider and to vote upon a
proposal to approve the contribution of the consumer credit card business of
Advanta to a company controlled by Fleet Financial Group, Inc. ("Fleet")
pursuant to a Contribution Agreement, dated as of October 28, 1997, between
Advanta and Fleet. In the transaction, each of Advanta and Fleet will contribute
substantially all of the assets of their respective consumer credit card
businesses, subject to liabilities, to a newly formed Rhode Island limited
liability company ("LLC"). Advanta will own a minority membership interest in
the LLC. Following the transaction, Advanta will continue to operate its
mortgage and business services companies, including Advanta National Bank, which
will continue to be well capitalized. Advanta will utilize approximately $1.3
billion in cash, cash equivalents and investments no longer required in
connection with Advanta's consumer credit card business for the working capital
needs of Advanta's continuing businesses and the purchase of shares of Advanta's
outstanding common stock and Advanta's depositary shares representing one
one-hundredth of a share of the 6 3/4% Convertible Class B Preferred Stock,
Series 1995 (Stock Appreciation Income Linked Securities (SAILS)) through an
issuer tender offer. Your Board of Directors has authorized the purchase of an
aggregate of approximately $850 million of Advanta common stock and SAILS
depositary shares at a price of $40 per common share and $32.80 per depositary
Share representing approximately 43% of the outstanding common stock, on a fully
diluted basis. It is expected that the tender offer would be consummated shortly
after the closing of the proposed transaction with Fleet.
    
 
     Details of the proposed transaction and other important information
concerning Advanta, including certain pro forma financial information, are set
forth in the accompanying Proxy Statement, which you are urged to read.
 
     Your Board of Directors has carefully reviewed and considered the terms and
conditions of the proposed transaction and has received the opinion of its
financial advisor, BT Wolfensohn, as to the fairness of the consideration, from
a financial point of view, to Advanta.
 
     YOUR BOARD OF DIRECTORS HAS APPROVED THE TRANSACTION AND RECOMMENDS THAT
YOU VOTE FOR APPROVAL OF THE TRANSACTION. The transaction represents an
important step in our efforts at Advanta to deliver value to our stockholders.
 
     The transaction will be consummated only if it is approved by a majority of
the votes which are entitled to be cast by holders of outstanding shares of
Advanta's Class A Common Stock and Class A Preferred Stock. Whether or not you
plan to attend the Special Meeting, we urge you to complete, sign, date and
return the enclosed proxy card promptly in the accompanying prepaid envelope.
You may, of course, attend the Special Meeting and vote in person, even if you
have previously returned your proxy.
 
                                          Sincerely,
 
                                          Chairman of the Board
<PAGE>   3
 
                                PRELIMINARY COPY
 
                                 [ADVANTA LOGO]
 
                   NOTICE OF SPECIAL MEETING OF STOCKHOLDERS
                                           , 1998
 
   
     A Special Meeting of stockholders of Advanta Corp. ("Advanta") will be held
on February 20, 1998 at 10:00 a.m., local time, at Advanta's headquarters, Welsh
and McKean Roads, Spring House, Pennsylvania for the following purpose:
    
 
          To consider and vote upon a proposal to approve the contribution of
     the consumer credit card business of Advanta (the "Transaction") to a newly
     formed Rhode Island limited liability company ("LLC") pursuant to a
     Contribution Agreement, dated as of October 28, 1997, between Advanta and
     Fleet Financial Group, Inc. ("Fleet"), a copy of which is attached as Annex
     I to the Proxy Statement accompanying this Notice, which provides, among
     other things, that each of Advanta and Fleet and their respective
     subsidiaries will contribute substantially all of the assets of their
     respective consumer credit card businesses, subject to liabilities, to the
     LLC in which Advanta will acquire a minority membership interest.
 
     Only holders of record of Advanta Class A Common Stock and Class A
Preferred Stock at the close of business on January 2, 1998 will be entitled to
notice of and to vote at the Special Meeting.
 
     Under the applicable provisions of the Delaware General Corporation Law,
Advanta's stockholders will not have any right in connection with the
Transaction to dissent and seek appraisal of their shares of Advanta capital
stock.
 
     All holders of Advanta Class A Common Stock and Class A Preferred Stock,
whether or not they plan to attend the Special Meeting, are asked to complete,
date and sign the enclosed proxy card and return it promptly in the enclosed
envelope, which requires no postage if mailed in the United States. A proxy may
be revoked in the manner described in the accompanying Proxy Statement at any
time before it has been voted at the Special Meeting.
 
                                          By Order of the Board of Directors,
 
                                          Senior Vice President, Secretary and
                                          General Counsel
 
     YOU ARE CORDIALLY INVITED TO ATTEND THE SPECIAL MEETING. WHETHER OR NOT YOU
PLAN TO ATTEND IN PERSON, YOU ARE URGED TO COMPLETE, DATE AND SIGN THE ENCLOSED
PROXY CARD AND RETURN IT PROMPTLY IN THE ENCLOSED REPLY ENVELOPE. THIS WILL
ASSURE YOUR REPRESENTATION AT THE SPECIAL MEETING. IF YOU ATTEND THE SPECIAL
MEETING, YOU MAY, OF COURSE, VOTE YOUR SHARES OF CLASS A COMMON STOCK AND CLASS
A PREFERRED STOCK IN PERSON EVEN THOUGH YOU HAVE SENT IN YOUR PROXY.
<PAGE>   4
 
                                PRELIMINARY COPY
 
                                 [ADVANTA LOGO]
 
                            ------------------------
 
                                PROXY STATEMENT
                            ------------------------
 
                        SPECIAL MEETING OF STOCKHOLDERS
   
                               FEBRUARY 20, 1998
    
                            ------------------------
 
   
     This Proxy Statement is being furnished to holders of shares of Class A
Common Stock, par value $0.01 per share, and
Class A Preferred Stock, par value $1,000 per share, of Advanta Corp., a
Delaware corporation ("Advanta"), in connection with the solicitation of proxies
by the Board of Directors of Advanta (the "Board") from holders of outstanding
shares of Advanta Class A Common Stock and Class A Preferred Stock for use at
the Special Meeting of Stockholders of Advanta to be held on February 20, 1998,
at 10:00 a.m., local time, at Advanta's headquarters, Welsh and McKean Roads,
Spring House, Pennsylvania and any and all adjournments or postponements thereof
(the "Special Meeting"). This Proxy Statement, the attached Notice of Special
Meeting of Stockholders and the enclosed form of proxy are first being mailed to
Advanta's stockholders on or about January 20, 1998.
    
 
   
     At the Special Meeting, holders of shares of Advanta Class A Common Stock
and Class A Preferred Stock entitled to notice of and to vote at the Special
Meeting will be asked to approve the contribution of the consumer credit card
business of Advanta (the "Transaction") to a newly formed Rhode Island limited
liability company ("LLC") pursuant to a Contribution Agreement (the
"Contribution Agreement"), dated as of October 28, 1997, between Advanta and
Fleet Financial Group, Inc. ("Fleet"). In the Transaction, each of Advanta and
Fleet, and their respective subsidiaries, will contribute substantially all of
the assets of their respective consumer credit card businesses, subject to
liabilities, to the LLC, which will be controlled by Fleet. Advanta will receive
a 4.99% membership interest in the LLC in consideration of its contribution and
Fleet, through its subsidiaries, will receive the remaining 95.01% membership
interest in the LLC. Following the Transaction, Advanta will continue to operate
its mortgage and business services companies, including Advanta National Bank
which will continue to be well capitalized. Advanta will utilize approximately
$1.3 billion in cash, cash equivalents and investments no longer required in
connection with Advanta's consumer credit card business for the working capital
needs of Advanta's continuing businesses and the purchase of shares of Advanta's
outstanding capital stock through an issuer tender offer. Advanta presently
intends to purchase an aggregate of approximately $850 million of Advanta's
Class A Common Stock, Class B Common Stock and depositary shares representing
one one-hundredth of a share of the 6 3/4% Convertible Class B Preferred Stock,
Series 1995 (Stock Appreciation Income Linked Securities (SAILS)) at a price of
$40 per common share and $32.80 per depositary share, representing approximately
43% of the outstanding common stock, on a fully diluted basis (excluding
non-exercisable stock options). It is expected that the tender offer would be
consummated shortly after the closing of the Transaction. See "The Contribution
and Related Transactions -- Structure of the Transaction; Certain Effects of the
Transaction; Conduct of Advanta's Business After the Contribution." All
summaries and references to the Contribution Agreement in this Proxy Statement
are qualified in their entirety by reference to the text of the Contribution
Agreement which is attached hereto as Annex I.
    
 
   
     At a meeting of the Board held on October 23, 1997, all of the members of
the Board present at the meeting (none of whom is affiliated with Fleet)
determined that, subject to the resolution of certain significant open issues,
the Transaction was in the best interests of Advanta and its stockholders,
approved and adopted the Contribution Agreement and the transactions
contemplated thereby and recommended that holders of Class A Common Stock and
Class A Preferred Stock approve the Transaction. Three of Advanta's thirteen
directors were not present at the October 23, 1997 meeting of the Board, but all
three indicated that they approved of the proposed transaction based on the
information available to them prior to the meeting. Subsequently, each of such
directors confirmed his approval of the Transaction. The open issues addressed
at the October 23, 1997 meeting of the Board included matters relating directly
to the value of the Transaction. The Contribution Agreement was executed by the
parties on October 28, 1997 promptly after such open issues were resolved. See
"The Contribution and Related Transactions -- Recommendation of the Board of
Directors and Reasons for the Transaction."
    
 
   
     Under the applicable provisions of the Delaware General Corporation Law,
Advanta's stockholders will have no right in connection with the Transaction to
dissent and seek appraisal of their shares. See "The Contribution and Related
Transactions -- No Appraisal Rights."
    
 
   
     It is not anticipated that any other matter will be brought before the
Special Meeting. If, however, other matters are presented, including, among
other things, a motion to adjourn or postpone the Special Meeting to another
time and/or place for the purpose of soliciting additional proxies in favor of
the proposal to approve the Transaction or to permit dissemination of
information regarding material developments relating to the Transaction or
otherwise germane to the Special Meeting, proxies will be voted in accordance
with the best judgment of the proxy holders.
    
 
   
     This Proxy Statement contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995, including, but not
limited to, projections of future earnings and predictions regarding the use of
cash available to Advanta following the Closing of the Transaction, including
the consummation of an issuer tender offer, that are subject to certain risks
and uncertainties that could cause actual uses of funds and results to differ
materially from those projected. Significant risks and uncertainties include:
Advanta's managed net interest margin, which in turn is affected by Advanta's
success in originating new credit card accounts, the receivables volume and
initial pricing of new accounts, which in turn affects the amount of cash
available to Advanta following consummation of the Transaction, the impact of
repricing existing accounts and account attrition, the timing of Closing as well
as contingencies, the mix of account types and interest rate fluctuations; the
level of delinquencies, customer bankruptcies, and charge-offs; and the amount
and rate of growth in Advanta's expenses. Advanta's earnings also may be
significantly affected by factors that affect the rate of prepayments, consumer
debt, competitive pressures from other providers of financial services, the
effects of governmental regulation, the amount and cost of financing available
to Advanta and its subsidiaries, the difficulty or inability to securitize
Advanta's receivables and the impact of the ratings on debt of Advanta and its
subsidiaries. This paragraph is not intended to apply to the proposed tender
offer.
    
 
   
              The date of this Proxy Statement is January  , 1998.
    
<PAGE>   5
 
                               TABLE OF CONTENTS
 
   
<TABLE>
<S>                                                                                       <C>
SUMMARY.................................................................................     i
 
INTRODUCTION............................................................................     1
  Date, Time and Place of Meeting of Holders of Shares..................................     1
  Record Date and Outstanding Shares....................................................     1
  Voting Rights; Quorum and Vote Required...............................................     1
  Proxies...............................................................................     2
  Solicitation of Proxies and Expenses..................................................     2
 
THE CONTRIBUTION AND RELATED TRANSACTIONS...............................................     2
  General...............................................................................     2
  Background of the Transaction.........................................................     4
  Recommendation of the Board of Directors and Reasons for the Transaction..............     6
  Opinion of Financial Advisor..........................................................     6
  Structure of the Transaction..........................................................     9
  LLC Operating Agreement...............................................................    10
  Certain Effects of the Transaction; Conduct of Advanta's Business After the
     Contribution.......................................................................    11
  Certain Transactions..................................................................    12
  Statement of Accounting Treatment.....................................................    13
  Certain Federal Income Tax Consequences...............................................    13
  No Appraisal Rights...................................................................    15
 
THE CONTRIBUTION AGREEMENT..............................................................    15
  Effective Time of the Contribution....................................................    15
  Conditions to the Contribution........................................................    15
  No Solicitation.......................................................................    16
  Fees and Expenses.....................................................................    17
  Employee Matters......................................................................    17
  Compensation and Benefits.............................................................    17
  Certain Covenants.....................................................................    18
  Insurance.............................................................................    20
  Representations and Warranties; Termination...........................................    20
  Indemnification.......................................................................    21
 
OWNERSHIP OF ADVANTA SHARES.............................................................    22
 
MARKET PRICES AND DIVIDENDS.............................................................    25
 
SELECTED FINANCIAL INFORMATION..........................................................    27
 
RECENT DEVELOPMENTS.....................................................................    76
 
INFORMATION CONCERNING ADVANTA..........................................................    76
 
INFORMATION CONCERNING THE LLC..........................................................    76
 
REGULATORY AND OTHER APPROVALS..........................................................    76
 
RELATIONSHIP WITH INDEPENDENT PUBLIC ACCOUNTANTS........................................    77
AVAILABLE INFORMATION...................................................................    77
 
INCORPORATION BY REFERENCE..............................................................    78
 
STOCKHOLDER PROPOSALS FOR THE 1998 ANNUAL MEETING OF ADVANTA STOCKHOLDERS...............    79
</TABLE>
    
<PAGE>   6
 
                                    SUMMARY
 
     The following is a brief summary of certain information contained elsewhere
in this Proxy Statement. Reference is made to, and this Summary is qualified in
its entirety by, the more detailed information contained in this Proxy
Statement, the Annexes attached hereto and the documents referred to herein,
including the Contribution Agreement, a copy of which is attached as Annex I to
this Proxy Statement. Holders of shares of Advanta Class A Common Stock and
Class A Preferred Stock are urged to read this Proxy Statement and the Annexes
hereto in their entirety.
 
DATE, TIME AND PLACE OF MEETING OF HOLDERS OF SHARES
 
   
     The Special Meeting of Stockholders of Advanta will be held on February 20,
1998, at 10:00 a.m., local time, at Advanta's headquarters, Welsh and McKean
Roads, Spring House, Pennsylvania. See "Introduction -- Date, Time and Place of
Meeting of Holders of Shares."
    
 
RECORD DATE AND OUTSTANDING SHARES
 
     The Board of Directors of Advanta has fixed the close of business on
January 2, 1998 as the record date (the "Record Date") for the determination of
holders of outstanding shares of Class A Common Stock and Class A Preferred
Stock (collectively, the "Shares"), entitled to notice of and to vote at the
Special Meeting. On the Record Date, Advanta had 18,193,885 issued and
outstanding shares of Class A Common Stock held by approximately 431 holders of
record and 1,010 shares of Class A Preferred held by one holder of record. See
"Introduction -- Record Date and Outstanding Shares."
 
PURPOSE OF SPECIAL MEETING; QUORUM; VOTES REQUIRED
 
   
     At the Special Meeting, holders of Shares will be asked to consider and
vote upon a proposal to approve the contribution of the consumer credit card
business of Advanta to the LLC, a newly formed Rhode Island limited liability
company, pursuant to a Contribution Agreement, dated as of October 28, 1997,
between Advanta and Fleet. In the Transaction, each of Advanta and Fleet, and
their respective subsidiaries, will contribute substantially all of the assets
of their respective consumer credit card businesses, subject to liabilities, to
the LLC, which will be controlled by Fleet. Advanta will receive a 4.99%
membership interest in the LLC, which Advanta presently values at approximately
$20 million, in consideration of its contribution. The LLC Operating Agreement
provides that the profits, losses and cash distributions of the LLC will be
allocated and distributed to the members in accordance with their respective
percentage interests in the LLC. In addition, special distributions of up to
$100 million of the LLC income will be made to Advanta if adjusted base
operating earnings of the LLC exceed specified amounts during the first five
calendar years of operation of the LLC. Following the Transaction, Advanta will
continue to operate its mortgage and business services companies, including
Advanta National Bank which will continue to be well capitalized. Advanta will
utilize approximately $1.3 billion in cash, cash equivalents and investments no
longer required in connection with Advanta's consumer credit card business for
the working capital needs of Advanta's continuing businesses and the purchase of
shares of Advanta's outstanding capital stock through an issuer tender offer.
Advanta presently intends to purchase an aggregate of approximately $850 million
of Advanta's Class A Common Stock, Class B Common Stock and depositary shares
representing one one-hundredth of a share of the 6 3/4% Convertible Class B
Preferred Stock, Series 1995 (Stock Appreciation Income Linked Securities
(SAILS))("Class B Preferred Stock (SAILS) Depositary Shares") at a price of $40
per common share, and $32.80 per depositary share representing approximately 43%
of the outstanding common stock, on a fully diluted basis (excluding
non-exercisable stock options). It is expected that the tender offer would be
consummated shortly after the closing of the Transaction. The amount of cash,
cash equivalents and investments available to Advanta after consummation of the
Transaction and, correspondingly, the total amounts to be used in repurchase of
Advanta's outstanding common stock, will depend on the amount of managed
receivables contributed to the LLC and the percentage of such receivables which
are characterized by introductory interest rates, as provided in the
Contribution Agreement. See "The Contribution and Related
Transactions -- Structure of the Transaction; Certain Effects of the
Transaction; Conduct of Advanta's Business After the Contribution."
    
 
                                        i
<PAGE>   7
 
     The presence, either in person or by duly executed proxy, of stockholders
entitled to cast a majority of the votes which all stockholders are entitled to
cast is necessary to constitute a quorum at the Special Meeting. Although
stockholder approval of the Transaction is not required by Delaware law, the
Contribution Agreement provides that the affirmative vote of holders of Shares
representing a majority of the votes which all stockholders are entitled to cast
approving the Transaction is a condition to consummation of the Transaction. On
the Record Date, Advanta had 18,193,885 issued and outstanding shares of Class A
Common Stock and 1,010 issued and outstanding shares of Class A Preferred Stock.
Each record holder of Class A Common Stock is entitled to one vote per share,
and each record holder of Class A Preferred Stock is entitled to one-half vote
per share. As of October 25, 1997, Advanta executive officers and directors (as
a group) had the right to vote an aggregate of 5,003,377 shares of Class A
Common Stock and no shares of Class A Preferred Stock, representing
approximately 27.5% of the votes which may be cast by holders of the Shares then
outstanding. Such voting rights do not include 1,010 shares of Advanta's Class A
Preferred Stock and 499,465 shares of Class A Common Stock owned by the Estate
of J.R. Alter, the father of Dennis Alter, Chairman of the Board, and 75,000
shares of Class A Common Stock owned by Helen Alter, the mother of Dennis Alter,
as to which Dennis Alter disclaims beneficial ownership and voting control. On
October 28, 1997, Dennis Alter entered into a Voting Agreement with Fleet
pursuant to which Mr. Alter agreed, among other things, to vote at the Special
Meeting all of the 3,400,570 shares of Advanta's Class A Common Stock
beneficially owned by him in favor of the proposal relating to the Transaction.
Fleet has advised Advanta that Fleet and its subsidiaries beneficially own
280,000 shares of Class A Common Stock and 250,000 shares of Class B Common
Stock and that Fleet intends to vote its shares of Class A Common Stock at the
Special Meeting in favor of the proposal relating to the Transaction.
Accordingly, assuming that all of the outstanding shares of Class A Preferred
Stock are voted in favor of the proposal relating to the Transaction, the
affirmative vote of the holders of an additional 5,416,121 shares of Class A
Common Stock, or approximately 37.3% of the outstanding shares of Class A Common
Stock not beneficially owned by Mr Alter or Fleet, is required to approve and
adopt the proposal relating to the Transaction. The Contribution Agreement
provides that Fleet will not acquire any additional shares of capital stock of
Advanta prior to the closing of the Transaction and for a period of twelve
months thereafter. See "Introduction -- Voting Rights; Quorum and Vote
Required."
 
PROXIES, VOTING AND REVOCATION
 
     All eligible Shares represented by properly executed proxies will, unless
such proxies have previously been revoked, be voted at the Special Meeting, and
any adjournments or postponements thereof, in accordance with the directions on
the proxies. IF A PROXY IS DULY EXECUTED AND SUBMITTED WITHOUT DIRECTIONS, THE
SHARES WILL BE VOTED FOR THE APPROVAL OF THE TRANSACTION.
 
     A proxy may be revoked by (i) delivering to the Secretary of Advanta at or
before the Special Meeting a written notice of revocation bearing a later date
than the proxy, (ii) duly executing a subsequent proxy relating to the same
Shares and delivering it to the Secretary of Advanta at or before the Special
Meeting or (iii) attending the Special Meeting and voting in person (although
attendance at the Special Meeting will not in and of itself constitute
revocation of a proxy). Any written notice revoking a proxy should be delivered
to the principal executive offices of Advanta Corp., Welsh and McKean Roads,
Spring House, Pennsylvania 19477, Attention: Secretary. See
"Introduction -- Proxies."
 
RECOMMENDATION OF THE BOARD OF DIRECTORS; OPINION OF FINANCIAL ADVISOR
 
     After an evaluation of business, financial and market factors and
consultation with its legal and financial advisors, all of the members of the
Board present at a meeting thereof held on October 23, 1997, approved the
Contribution Agreement and the transactions contemplated thereby, subject to the
resolution of certain significant open issues, including matters relating
directly to the value of the Transaction, and recommended that stockholders of
Advanta vote FOR the approval of the Transaction. In arriving at its decision,
the Board considered, among other things, the opinion of BT Wolfensohn,
financial advisor to Advanta, that the consideration to be received in the
Transaction is fair to Advanta from a financial point of view. See "The
 
                                       ii
<PAGE>   8
 
Contribution and Related Transactions -- Recommendation of the Board of
Directors and Reasons for the Contribution; Opinion of Financial Advisor."
 
LLC OPERATING AGREEMENT
 
     Prior to the Closing of the Transaction, Fleet and Advanta will jointly
organize the LLC as a Rhode Island limited liability company. The LLC Operating
Agreement provides, among other things, that the members of the LLC establish a
management committee to provide for management of the LLC. The members of the
LLC which are affiliates of Fleet have the right to appoint all members of the
management committee. However, other actions of the LLC require the affirmative
vote of the majority of the LLC interests owned by the members of the LLC which
are affiliates of Advanta. The LLC Operating Agreement further provides that the
profits, losses and cash distributions of the LLC will be allocated and
distributed to the members in accordance with their respective percentage
interests in the LLC. In addition, special distributions of LLC income may be
made to Advanta and its subsidiaries under certain circumstances. See "The
Contribution and Related Transactions -- LLC Operating Agreement."
 
CERTAIN TRANSACTIONS
 
   
     Certain of Advanta's directors and executive officers (as well as other
employees of Advanta) will receive certain direct or indirect benefits in
connection with the Contribution Agreement and the transactions contemplated
thereby. Such benefits include that each of Dennis Alter, Chairman of the Board,
and William A. Rosoff, Vice Chairman of the Board, will be entitled to receive
$5 million from the Office of the Chairman Supplemental Compensation Program,
which was adopted by the Board in May of 1997. In addition, Mr. Rosoff's
employment agreement with Advanta with respect to restricted shares of Class B
Common Stock granted to him will be affected by the transaction by removing
restrictions with respect to 50,000 shares of Class B Common Stock previously
awarded to him. It is also anticipated that certain other executive officers
will receive an aggregate total of up to $7 million of bonuses in connection
with the consummation of the transaction and it is further anticipated that in
connection with the transaction there will be certain amendments to the terms of
outstanding stock options under Advanta's 1992 Stock Option Plan with respect to
all covered option holders to provide for accelerated vesting of approximately
43% of previously unvested options (i.e., the same percentage that the number of
shares which Advanta offers to purchase in the tender offer bears to the number
of outstanding shares of common stock, on a fully diluted basis). Advanta has
been advised that each of its directors and executive officers, including Dennis
Alter, Chairman and Chief Executive Officer of Advanta, will tender shares in
the tender offer, but have not determined how many shares to tender. See "The
Contribution and Related Transactions -- Certain Transactions."
    
 
THE CONTRIBUTION
 
     Pursuant to the terms of the Contribution Agreement, at the closing of the
Transaction (the "Closing"), each of Advanta and its subsidiaries will
contribute and transfer to the LLC (the "Contribution"), and the LLC will accept
and assume, substantially all of the assets and liabilities of Advanta's
consumer credit card business, and each of Fleet and its subsidiaries will
contribute and transfer to the LLC, and the LLC will accept and assume,
substantially all of the assets and liabilities of Fleet's consumer credit card
business. The assets which Advanta will contribute to the LLC have been valued
at $530 million (subject to an increase or decrease) in excess of the book value
of such assets on the financial statements of Advanta. In connection therewith,
the Contribution Agreement provides that the book value of the liabilities
assumed by the LLC from Advanta will exceed the book value of the assets
assigned to the LLC by Advanta by $510 million, subject to an increase or
decrease dependent on the amount of the managed receivables assigned to the LLC
on the Closing Date and the percentage of those managed receivables which carry
introductory interest rates. Also, following the Transaction, Advanta will hold
a 4.99% membership interest in the LLC which Advanta presently values at
approximately $20 million. The fair market value of the assets which Fleet will
contribute to the LLC, subject to liabilities, will be at least $380 million on
the Closing Date. Immediately following the Transaction, Fleet, through its
subsidiaries, will hold a 95.01% interest in the LLC. In addition to the assets
of its mortgage and business services companies, Advanta will retain certain
immaterial assets of its consumer
 
                                       iii
<PAGE>   9
 
   
credit card business which are not required in the operation of such business
and will retain certain liabilities relating to its consumer credit card
business, including, among others, all reserves relating to the Credit Insurance
Business (as such term is defined in the Contribution Agreement) and any
liability or obligation relating to certain consumer credit card accounts
generated in specific programs which comprise a very small portion of Advanta's
consumer credit card receivables. Pursuant to the terms of the LLC Operating
Agreement, special distributions of up to $100 million of the LLC income will be
made to Advanta if pretax adjusted operating earnings of the LLC and any other
consumer credit card businesses of Fleet exceed specified amounts during the
first five calendar years of operation of the LLC. Following the Transaction,
Advanta will continue to operate its mortgage and business services companies,
including Advanta National Bank which will continue to be well capitalized.
Advanta will utilize approximately $1.3 billion in cash, cash equivalents and
investments no longer required in connection with Advanta's consumer credit card
business for the working capital needs of Advanta's continuing businesses and
the purchase of shares of Advanta's outstanding capital stock through an issuer
tender offer. See "The Contribution and Related Transactions -- Structure of the
Transaction" and "The Contribution Agreement."
    
 
CONDITIONS TO CLOSING; REGULATORY APPROVALS
 
     Although stockholder approval of the Transaction is not required under
Delaware law, the Contribution Agreement provides that the affirmative vote of
holders of Shares representing a majority of the votes which all stockholders
are entitled to cast is a condition to Closing. In addition, the consummation of
the Transaction is subject to certain other customary closing conditions,
including certain third party consents. Furthermore, there are various federal
and state regulatory requirements which remain to be complied with in order to
consummate the Transaction, including approval from the Office of the
Comptroller of the Currency and the expiration of applicable statutory waiting
periods. See "The Contribution Agreement -- Conditions to the Contribution" and
"Regulatory and Other Approvals."
 
TERMINATION OF THE CONTRIBUTION AGREEMENT
 
     The Contribution Agreement may be terminated at any time prior to Closing
by, among other things, the mutual agreement of the parties, by either party if
the transactions contemplated by the Contribution Agreement have not been
consummated by March 31, 1998 (as such date may be extended by mutual agreement)
or, after the occurrence of certain events or actions, by one of the parties
acting independently. Under certain circumstances, a termination of the
Contribution Agreement would require Advanta to pay to Fleet a termination fee
of $50,000,000. See "The Contribution Agreement -- Representations and
Warranties; Termination."
 
NO SOLICITATION
 
     Under the Contribution Agreement, Advanta has agreed that, until closing of
the Transaction or termination of the Contribution Agreement, it will not
solicit, engage in discussions or negotiate with any person or take any other
action to facilitate the efforts of any person (other than Fleet) relating to a
possible acquisition of Advanta's consumer credit card business. See "The
Contribution Agreement -- No Solicitation."
 
FEES AND EXPENSES
 
     Generally, all costs and expenses incurred in connection with the
Transaction will be paid by the party incurring such expenses. In certain
situations, the costs and expenses incurred in connection with the consents
required to consummate the Transaction will be shared equally between Advanta
and Fleet. See "The Contribution Agreement -- Fees and Expenses."
 
                                       iv
<PAGE>   10
 
EMPLOYEE MATTERS
 
     The Contribution Agreement contains certain covenants relating to Fleet's
obligation to offer, on behalf of the LLC, employment to individuals employed in
Advanta's consumer credit card business. See "The Contribution
Agreement -- Employee Matters."
 
CERTAIN COVENANTS
 
     The Contribution Agreement contains certain covenants, including, without
limitation, covenants relating to the conduct of business in the ordinary and
usual course, employment matters, use of commercially reasonable efforts to
secure all governmental approvals to consummate the transactions contemplated by
the Contribution Agreement, promptly effecting all necessary filings under
federal and state banking statutes, cooperation in obtaining certain approvals
in connection with Advanta's securitization activities and non-competition and
non-solicitation. See "The Contribution -- Certain Covenants."
 
INDEMNIFICATION
 
     The Contribution Agreement provides for certain indemnification by Advanta
and certain of its subsidiaries for losses sustained by the LLC, Fleet or
certain of Fleet's subsidiaries arising from the breach of any representation,
warranty or covenant set forth in the Contribution Agreement and any other
liabilities of Advanta and its subsidiaries not otherwise assumed by the LLC in
connection with the Transaction. In certain situations, Advanta's
indemnification obligations are not triggered until the aggregate losses exceed
$15,000,000. Similar provisions exist with respect to Fleet's indemnification
obligations to the LLC, Advanta and certain of Advanta's subsidiaries. In
addition, the LLC Operating Agreement provides for Advanta's indemnification of
the LLC, Fleet and its affiliates for any taxes owed by the LLC, Fleet and its
affiliates and produced by the contribution of Advanta's or Fleet's consumer
credit card business assets and liabilities to the LLC. See "The Contribution
Agreement -- Indemnification."
 
STATEMENT OF ACCOUNTING TREATMENT
 
     The Transaction will be accounted for as a transfer of financial assets,
extinguishment of financial liabilities and sale of non-financial assets and
liabilities under generally accepted accounting principles. See "The
Contribution and Related Transactions -- Statement of Accounting Treatment."
 
CERTAIN FEDERAL INCOME TAX CONSEQUENCES
 
     Advanta has received an opinion from its tax counsel, Wolf, Block, Schorr,
and Solis-Cohen LLP, to the effect that, among other things, no taxable gain or
loss will be recognized by Advanta as a result of the Transaction. See "The
Contribution and Related Transactions -- Certain Federal Income Tax
Consequences."
 
NO APPRAISAL RIGHTS OF ADVANTA STOCKHOLDERS
 
     Under the applicable provisions of the Delaware General Corporation Law,
Advanta's stockholders will not have any right in connection with the
Transaction to dissent and seek appraisal of their Shares. See "The Contribution
and Related Transactions -- No Appraisal Rights."
 
MARKET PRICES
 
   
     The Class A Common Stock, the Class B Common Stock and Class B Preferred
Stock (SAILS) Depositary Shares are traded on the Nasdaq National Market under
the symbols "ADVNA", "ADVNB" and "ADVNZ," respectively. On October 27, 1997, the
last full trading day prior to the public announcement of the execution of the
Contribution Agreement, the last reported sale quotation of the Class A Common
Stock, the Class B Common Stock and the Class B Preferred Stock (SAILS)
Depositary Shares on the Nasdaq National Market was $33.50, $32.25 and $35.625,
respectively. See "Market Prices and Dividends."
    
 
                                        v
<PAGE>   11
 
SELECTED FINANCIAL DATA
 
   
     For certain financial data regarding Advanta, including historical combined
financial statements of Advanta Personal Payment Services and certain pro forma
financial information of Advanta, see "Selected Financial Information,"
"Unaudited Pro Forma Financial Information," and "Unaudited Financial Statements
of Advanta Personal Payment Services."
    
 
                                       vi
<PAGE>   12
 
                                 ADVANTA CORP.
                            ------------------------
 
                                PROXY STATEMENT
 
                            ------------------------
 
                        SPECIAL MEETING OF STOCKHOLDERS
   
                               FEBRUARY 20, 1998
    
 
                            ------------------------
 
                                  INTRODUCTION
 
DATE, TIME AND PLACE OF MEETING OF HOLDERS OF SHARES
 
   
     The Special Meeting will be held on February 20, 1998, at 10:00 a.m., local
time, to consider and vote upon a proposal to approve the Transaction pursuant
to which Advanta will contribute substantially all of the assets, subject to the
liabilities, of its consumer credit card business to the LLC, a newly formed
Rhode Island limited liability company which, after the Closing, will be
controlled by Fleet. The Special Meeting will be held at Advanta's headquarters,
Welsh and McKean Roads, Spring House, Pennsylvania.
    
 
RECORD DATE AND OUTSTANDING SHARES
 
     The Board has fixed the close of business on January 2, 1998 as the Record
Date for the determination of
holders of outstanding shares of Class A Common Stock and Class A Preferred
Stock entitled to notice of and to vote at the Special Meeting. On the Record
Date, Advanta had 18,193,885 issued and outstanding shares of Class A Common
Stock held by approximately 431 holders of record, and 1,010 issued and
outstanding shares of Class A Preferred Stock held by one holder of record.
 
VOTING RIGHTS; QUORUM AND VOTE REQUIRED
 
     On all matters to be voted upon at the Special Meeting and any adjournment
or postponement thereof, the holders of the Class A Common Stock and the Class A
Preferred Stock vote together as a single class, with each record holder of
Class A Common Stock entitled to one vote per share, and each record holder of
Class A Preferred Stock entitled to one-half vote per share. The presence,
either in person or by duly executed proxy, of stockholders entitled to cast a
majority of the votes which all stockholders are entitled to cast will
constitute a quorum for the conduct of business at the Special Meeting. Although
stockholder approval of the Transaction is not required by Delaware law, the
Contribution Agreement provides that the affirmative vote of holders of Shares
representing a majority of the votes which all stockholders are entitled to cast
approving the Transaction is a condition to consummation of the Transaction.
Advanta intends to count Shares (i) whose holders are present in person at the
Special Meeting but not voting or (ii) for which it has received proxies but
with respect to which authority has been withheld to vote on any matter, as
present at the Special Meeting only for purposes of determining the presence or
absence of a quorum. Advanta will treat broker non-votes in a similar manner.
 
     As of October 25, 1997, Advanta executive officers and directors (as a
group) had the right to vote an aggregate of 5,003,377 shares of Class A Common
Stock and no shares of Class A Preferred Stock, representing approximately 27.5%
of the votes which may be cast by holders of the Shares then outstanding. Such
voting rights do not include 1,010 shares of Advanta's Class A Preferred Stock
and 499,465 shares of Class A Common Stock owned by the Estate of J. R. Alter,
the father of Dennis Alter, Chairman of the Board, and 75,000 shares of Class A
Common Stock owned by Helen Alter, the mother of Dennis Alter, as to which
Dennis Alter disclaims beneficial ownership and voting control. See "Ownership
of Advanta Shares." On October 28, 1997, Dennis Alter entered into a Voting
Agreement with Fleet pursuant to which Mr. Alter agreed, among other things, to
vote at the Special Meeting all of the 3,400,570 shares of Advanta's Class A
Common Stock beneficially owned by him in favor of the proposal relating to the
Transaction. Fleet has advised Advanta that Fleet and its subsidiaries
beneficially own 280,000 shares of Class A Common Stock and
<PAGE>   13
 
250,000 shares of Class B Common Stock and that Fleet intends to vote its shares
of Class A Common Stock at the Special Meeting in favor of the proposal relating
to the Transaction. Accordingly, assuming that all of the outstanding shares of
Class A Preferred Stock are voted in favor of the proposal relating to the
Transaction, the affirmative vote of the holders of an additional 5,416,121
shares of Class A Common Stock, or approximately 37.3% of the outstanding shares
of Class A Common Stock not beneficially owned by Mr. Alter or Fleet, is
required to approve and adopt the proposal relating to the Transaction. The
Contribution Agreement provides that Fleet will not acquire any additional
shares of capital stock of Advanta prior to the closing of the Transaction and
for a period of twelve months thereafter.
 
PROXIES
 
     All Shares represented at the Special Meeting by properly executed proxies
received prior to or at the Special Meeting, and not revoked, will be voted at
the Special Meeting in accordance with the instructions thereon. If no
instructions are marked thereon, proxies will be voted FOR approval of the
Transaction, except as otherwise set forth in this Proxy Statement. Such proxies
are solicited on behalf of the Board.
 
     The Board does not know of any matters other than those described in the
notice of the Special Meeting that are to come before the Special Meeting. If
any other business is properly brought before the Special Meeting, including
among other things, a motion to adjourn or postpone the Special Meeting to
another time and/or place for the purpose of soliciting additional proxies in
favor of the proposal to approve the Transaction or to permit dissemination of
information regarding material developments relating to the Transaction or
otherwise germane to the Special Meeting, one or more persons named in the proxy
card will vote the Shares represented by such proxy upon such matters as
determined in their discretion.
 
     A proxy given pursuant to this solicitation may be revoked at any time
before it is voted. Proxies may be revoked by (i) delivering to the Secretary of
Advanta at or before the Special Meeting a written notice of revocation bearing
a later date than the proxy, (ii) duly executing a subsequent proxy relating to
the same Shares and delivering it to the Secretary of Advanta at or before the
Special Meeting or (iii) attending the Special Meeting and voting in person
(although attendance at the Special Meeting will not in and of itself constitute
revocation of a proxy). Any written notice revoking a proxy should be delivered
to the principal executive offices of Advanta Corp., Welsh and McKean Roads,
Spring House, Pennsylvania 19477, Attention: Secretary.
 
SOLICITATION OF PROXIES AND EXPENSES
 
     Advanta will bear the entire cost of solicitation of proxies from its
stockholders. Copies of solicitation material will be furnished to brokerage
houses, fiduciaries and custodians holding in their names Shares beneficially
owned by others to forward to such beneficial owners. Upon request, Advanta will
reimburse persons representing beneficial owners of Shares for their expenses in
forwarding solicitation material to such beneficial owners. Original
solicitation of proxies by mail may be supplemented by telephone or personal
solicitations by directors, officers or other regular employees of Advanta. No
additional compensation will be paid to directors or officers or other regular
employees for such services. In addition, Advanta has retained D.F. King & Co.,
Inc. to assist in the search for, and distribution of proxies to, beneficial
owners of Advanta's Class A Common Stock held in street name or by other
nominees, and will pay such firm a fee of $7,500, plus reimbursement of direct
out-of-pocket expenses incurred by such firm in such activity. Beneficial owners
of shares of Class B Common Stock and Series B Preferred Stock (SAILS)
Depositary Shares, which will not be voting at the Special Meeting, also will
receive all proxy material (other than the proxy card itself). The expenses of
such additional mailing will be borne by Advanta.
 
                   THE CONTRIBUTION AND RELATED TRANSACTIONS
 
GENERAL
 
     The Contribution Agreement provides, among other things, for the
contribution by Advanta and its subsidiaries, and by Fleet and its subsidiaries,
to the LLC of the assets and liabilities of their respective
 
                                        2
<PAGE>   14
 
consumer credit card businesses. The assets which Advanta will contribute to the
LLC have been valued at $530 million (subject to an increase or decrease) in
excess of the balance sheet value of such assets on the financial statements of
Advanta. In connection therewith, pursuant to the terms of the Contribution
Agreement, the balance sheet value of the liabilities assumed by the LLC from
Advanta will exceed the balance sheet value of the assets assigned to the LLC by
Advanta by $510 million, subject to an increase or decrease dependent on the
aggregate value of the managed receivables assigned to the LLC on the Closing
Date and the percentage of those managed receivables which carry introductory
interest rates. In addition Advanta and its subsidiaries will acquire, in the
aggregate, a 4.99% membership interest in the LLC in exchange for Advanta's
contribution to the LLC. Advanta presently values such membership interest in
the LLC at approximately $20 million. See "The Contribution and Related
Transactions -- Structure of the Transaction." The fair market value of the
assets which Fleet will contribute to the LLC, subject to liabilities, will be
at least $380 million on the Closing Date. Immediately following the
Transaction, Fleet, through its subsidiaries, will hold a 95.01% interest in the
LLC. Advanta will retain certain liabilities relating to its consumer credit
card business including: (i) any liability or obligation relating to certain
consumer credit card accounts generated in specific programs which comprise a
very small portion of Advanta's consumer credit card receivables; and (ii) any
obligations incurred on or prior to the Closing Date under the credit insurance
policies and debt cancellation contracts sold by or on behalf of Advanta to
certain of its customers on or before the Closing Date (the "Credit Insurance
Business"). In addition to the assets of its mortgage and business services
companies, Advanta will also retain certain immaterial assets relating to its
consumer credit card business which are not necessary for the operation of the
business, including all reserves relating to the Credit Insurance Business. See
"The Contribution and Related Transactions -- Structure of the Transaction." The
assets to be transferred by Advanta to the LLC had a book value at September 30,
1997 equal to approximately 42% of Advanta's consolidated assets under generally
accepted accounting principles. Advanta does not expect the book value of its
assets transferred as of the Closing Date to represent a greater proportion of
its assets at such time. For the nine months ended September 30, 1997, the net
income represented by the assets to be transferred represented approximately
39.9% of the net income of all strategic business units of Advanta, excluding
unallocated general corporate expenses. To the extent that as a consequence of
regulatory or contractual requirements certain liabilities of the consumer
credit card businesses may not be held directly by the LLC, the LLC will direct
that such liabilities be assigned to and assumed by Fleet Credit Card Bank or
Fleet National Bank, and the LLC will reimburse Fleet Credit Card Bank and Fleet
National Bank on account of any payments made by either of them in respect of
such liabilities as if the LLC were the sole obligor in respect of such
liabilities. The Contribution Agreement provides that Fleet National Bank, Fleet
and the LLC will join as joint and several indemnitors, and as the irrevocable
and unconditional guarantors and sureties of the obligations of the LLC and
Fleet Credit Card Bank with respect to any obligations of Advanta National Bank
which are part of the liabilities transferred by Advanta in the Transaction. See
"The Contribution and Related Transactions -- Structure of the Transaction." In
connection with its membership interest in the LLC, Advanta will be allocated
its proportionate share of net income and net loss of the LLC. In addition, if
Adjusted Base Operating Earnings (as defined in the LLC Operating Agreement)
exceed specified target earnings and a specified return on average managed
assets of the LLC in any of the five calendar years beginning in 1998, the LLC
would pay to Advanta a special distribution equal to the excess of the Adjusted
Base Operating Earnings over the target earnings, provided that in no event
could total payments exceed $100 million or payments in any year exceed $33.33
million (subject to adjustment as provided in the LLC Operating Agreement). See
"The Contribution and Related Transactions -- LLC Operating Agreement."
Following the Transaction, Advanta will continue to operate its mortgage and
business services companies, including Advanta National Bank, which will
continue to be well capitalized.
 
   
     Advanta will utilize approximately $1.3 billion in cash, cash equivalents
and investments no longer required in connection with Advanta's consumer credit
card business for the working capital needs of Advanta's continuing businesses
and the purchase of shares of Advanta's outstanding capital stock through an
issuer tender offer. Advanta presently intends to purchase an aggregate of
approximately $850 million of Advanta's Class A Common Stock, Class B Common
Stock and Class B Preferred Stock (SAILS) Depositary Shares, at a price of $40
per common share and $32.80 per depositary share, representing approximately 43%
of the outstanding common stock, on a fully diluted basis (excluding
non-exercisable stock
    
 
                                        3
<PAGE>   15
 
   
options). It is expected that the tender offer would be consummated shortly
after the closing of the Transaction. At the time that Advanta entered into the
transaction with Fleet, it intended to use a certain portion of the cash made
available as a result of the transaction to purchase shares of its common stock.
At that time, Advanta anticipated having available cash between $750 and $850
million for such use. Also at that time, Advanta determined that an appropriate
range of prices to offer to purchase the shares would be between $40 and $45 per
share based on a number of factors including, but not limited to, the market
price of Advanta's shares at such time, and management's assessment at such time
of the price range that should be offered to stockholders in order for their
tender offer to be fully subscribed and management's view of the value of
Advanta's value subsequent to the Closing with Fleet. While Advanta could not
commit to a specific price to be offered at that time, Advanta's Board of
Directors has now authorized Advanta to use up to $850 million to purchase
shares of the Company's Class A Common Stock, Class B Common Stock and Class B
Preferred Stock (SAILS) Depositary shares and at a price of $40 per common share
and $32.80 per depositary share. In determining this price, the Board considered
all of the previously stated items. The amount of cash, cash equivalents and
investments available to Advanta after consummation of the Transaction and,
correspondingly, the total amounts to be used in the purchase of Advanta's
outstanding common stock, will depend on the aggregate amount of managed
receivables contributed to the LLC and the percentage of such receivables which
are subject to introductory interest rates, as provided in the Contribution
Agreement. See "The Contribution and Related Transactions -- Certain Effects of
the Transaction; Conduct of the Business After the Contribution." As soon as
practicable following the approval of the Transaction by the stockholders of
Advanta and the satisfaction or waiver (to the extent such waiver is
permissible) of certain other conditions to the Contribution, the Contribution
will be consummated. The Contribution Agreement provides that the closing of the
Transaction will occur on the last business day of a calendar quarter. However,
at Fleet's discretion, the Closing may occur at any time after the conditions to
the Contribution have been satisfied or waived, although in such event the
aggregate amount of managed receivables and the Agreed Deficit (as defined in
the Contribution Agreement) will be computed as of the end of the immediately
preceding calendar quarter, if such computation would be more favorable to
Advanta. See "The Contribution Agreement -- Effective Time of the Contribution."
    
 
BACKGROUND OF THE TRANSACTION
 
     On March 17, 1997, Advanta announced that it expected to report a net
profit for 1997 of approximately $1.50 per share, which was well below previous
expectations. For the first quarter of 1997, Advanta reported a loss of $19.8
million, or $0.43 per share. On July 16, 1997, Advanta announced its return to
profitability and reported net income of $5.4 million, or earnings per share of
$0.12, for the second quarter. On October 15, 1997, Advanta announced that net
income for the third quarter totaled $42.4 million, or $0.92 per share. This
interruption in Advanta's historical pattern of strong financial results
reflected a number of factors, including continuing increases in consumer
bankruptcies and charge-offs and lower receivables balances than originally
anticipated in its consumer credit card business. Advanta announced in March
1997 that it was pursuing a number of steps designed to return Advanta to its
historical level of financial performance by increasing revenues and stemming
consumer credit card losses. These steps included repricing certain segments of
the consumer credit card portfolio, improving Advanta's collection process,
tightening underwriting standards and developing new marketing programs.
Advanta's mortgage financing, leasing and insurance businesses have continued to
perform well.
 
     On March 17, 1997, Advanta also announced that it had retained BT
Wolfensohn to explore strategic alternatives that would build upon the historic
strength and success of Advanta as a whole and of its business units with the
aim of maximizing Advanta's value. In connection with its investigation of
strategic alternatives, Advanta stated that it would explore a possible
strategic alliance with another company, an alliance or initial public offering
involving one or more of Advanta's operating units, a sale of one or more of
Advanta's operating units or a merger or sale involving Advanta as a whole. In
that regard Advanta provided a number of financial services companies with
information regarding Advanta's financial services businesses. After preliminary
due diligence review, six of the companies showing interest were permitted to
undertake more extensive due diligence, including meetings with management. As
part of such due diligence, representatives of Advanta met with representatives
of each of the companies to determine whether a transaction which would
 
                                        4
<PAGE>   16
 
be in the best interests of Advanta and its stockholders was feasible. There
were also discussions with a seventh company. Each of the parties interested in
exploring a possible transaction with Advanta was primarily motivated by its
interest in acquiring the consumer credit card business.
 
   
     During such discussions representatives of Fleet advised Advanta that based
on their initial due diligence investigations, Fleet valued Advanta's consumer
credit card business at approximately $1.3 billion. On approximately July 22,
1997, Advanta's Chairman, Vice Chairman and others met with Fleet's Vice
Chairman, Managing Director and others to discuss a possible transaction.
Thereafter, representatives of the two companies, including, in addition to the
previously identified individuals, Advanta's General Counsel, attorneys from
Advanta's outside legal counsel and a Fleet Senior Vice President, its General
Counsel and attorneys from Fleet's outside legal counsel held a number of
meetings to discuss a possible transaction and to negotiate the terms of the
Contribution Agreement, the LLC Operating Agreement and related ancillary
agreements. Advanta determined to pursue a transaction with Fleet because
Advanta's Board of Directors determined that the transaction with Fleet
represented the best overall value for Advanta's stockholders. Moreover, Advanta
chose the contribution structure over other possible forms of transactions that
had been initially proposed by Fleet and other interested parties because the
structure of that transaction provided the highest after-tax value to Advanta's
stockholders, including allowing Advanta to retain a continuing equity stake in
the consumer credit card business while effecting a tax-free gain to Advanta.
Notwithstanding the ongoing discussions with Fleet, Advanta continued
discussions with two other interested parties. The discussions with one of those
other parties was put on hold in early October 1997, as the potential
transaction with Fleet was a superior alternative at that time. The discussions
with the other remaining interested party terminated on October 28, 1997, when
Advanta reached agreement with Fleet as to the Transaction, which terms were
superior to those being discussed with the other remaining interested parties.
    
 
     On October 23, 1997, the Boards of Directors of both Advanta and Fleet met
independently to consider the proposed transaction. Representatives of Advanta's
financial advisor and legal counsel attended the Advanta Board meeting. At the
Advanta Board meeting, Advanta's financial advisor, BT Wolfensohn, made a
presentation concerning its opinion on the fairness of the Transaction, the
assumptions made, matters considered and limits of the review undertaken. See
"The Contribution and Related Transactions -- Opinion of Financial Advisor." In
addition to the BT Wolfensohn presentation, at the Board meeting, the Vice
Chairman described the then current status of the Transaction to the Board and
the General Counsel described the material terms of the Contribution Agreement
and related ancillary agreements. The Transaction was approved by all of
Advanta's directors present at the meeting subject to the resolution of certain
significant open issues, including matters relating directly to the value of the
Transaction such as the applicable adjustment to the consideration in the event
that aggregate managed receivables at the time of the Closing were less than or
exceeded $12.1 billion. The Board authorized the Chairman and the Vice Chairman
to negotiate the open issues with representatives of Fleet and to execute
definitive agreements if such open issues could be resolved. At the October 23,
1997 meeting, Advanta's Board of Directors also approved the Voting Agreement
which was proposed to be entered into between Fleet and Dennis Alter and thereby
provided that Section 203 of the Delaware General Corporation Law, pursuant to
which an interested stockholder may not enter into a business combination with a
company unless previously approved by the Board, would not be applicable to
Fleet as a result of entering into such Voting Agreement. Three of Advanta's
thirteen directors were not present at the October 23, 1997 meeting, but all
three indicated that they approved of the proposed transaction based on the
information available to them prior to the meeting. Subsequently, each of such
directors confirmed his approval of the Transaction. Fleet's Board of Directors
also approved the Transaction at its meeting held on October 23, 1997, subject
to resolution of certain open issues. Following the meetings of the respective
Boards of Directors, Advanta and Fleet negotiated resolutions to the outstanding
open issues. The Contribution Agreement was executed on October 28, 1997.
 
                                        5
<PAGE>   17
 
RECOMMENDATION OF THE BOARD OF DIRECTORS AND REASONS FOR THE TRANSACTION
 
     In approving the Contribution Agreement and the transactions contemplated
thereby, the Board considered a number of factors, including the following
principal factors which were material to its decision:
 
          (i) the financial condition, results of operations, business and
     prospects of Advanta, including the consumer credit card business and the
     other businesses in which Advanta is presently engaged;
 
          (ii) information regarding the financial services industry in which
     Advanta operates and the financial, operating and stock price history of
     Advanta in comparison to selected comparable companies including certain of
     Advanta's competitors;
 
          (iii) earnings forecasts prepared by Advanta's management and a
     comparison of such forecasted earnings with Advanta's historical earnings
     performance;
 
          (iv) the opinion of BT Wolfensohn to the effect that, as of the date
     of the opinion, the consideration is fair, from a financial point of view,
     to Advanta;
 
          (v) the utilization by Advanta following the Closing of approximately
     $1.3 billion no longer required in connection with the operation of the
     consumer credit card business to provide for the working capital needs of
     the other continuing businesses of Advanta and also to permit stockholders
     to obtain cash for a portion of their shares in Advanta through an issuer
     cash tender offer;
 
          (vi) consideration of a transaction with other possible parties
     involving the assets and liabilities of Advanta's consumer credit card
     business and the indications of interest in a possible transaction with
     Advanta following the other parties respective due diligence investigations
     of Advanta's business;
 
          (vii) the terms and conditions of the Contribution Agreement and the
     LLC Operating Agreement, including the contingent distribution by the LLC
     to Advanta of up to $100 million if operating earnings of the LLC exceeded
     specified targets;
 
          (viii) the Board's belief that the Transaction, together with the
     continued operation of Advanta's other businesses, would offer
     opportunities to Advanta's employees; and
 
          (ix) the fact that Advanta would have the opportunity to further
     develop other areas of its business and bring value to stockholders through
     their continued ownership interest in Advanta.
 
     The foregoing discussion of the information and factors considered and
given weight by the Board is not intended to be exhaustive but is believed to
include all material factors considered by the Board. In view of the variety of
factors considered in connection with its evaluation of the Transaction, the
Board did not find it practicable to, and did not, quantify or otherwise assign
relative weights to the specific factors considered in reaching its
determination. In addition, individual members of the Board may have given
different weights to different factors.
 
OPINION OF FINANCIAL ADVISOR
 
     BT Wolfensohn has acted as financial advisor to Advanta in connection with
the Transaction. On October 23, 1997, BT Wolfensohn delivered its oral opinion
to the Advanta Board of Directors. BT Wolfensohn subsequently delivered its
written opinion, dated October 28, 1997, addressed to the Advanta Board of
Directors (the "BT Wolfensohn Opinion"). The BT Wolfensohn Opinion states that,
as of the date of such opinion, based upon and subject to the assumptions made,
matters considered and limits of the review undertaken by BT Wolfensohn, the
Consideration (as defined in the BT Wolfensohn Opinion) was fair, from a
financial point of view, to Advanta.
 
     The full text of the BT Wolfensohn Opinion, which sets forth, among other
things, the assumptions made, matters considered and limits on the review
undertaken by BT Wolfensohn in connection with the opinion, is attached as Annex
II to this Proxy Statement and is incorporated herein by reference. Advanta
stockholders are urged to read the BT Wolfensohn Opinion in its entirety. The
summary of the BT Wolfensohn Opinion set forth in this Proxy Statement is
qualified in its entirety by reference to the full text of such opinion.
 
                                        6
<PAGE>   18
 
     In connection with BT Wolfensohn's role as financial advisor to Advanta,
and in arriving at its opinion, BT Wolfensohn has, among other things: (i)
reviewed the publicly available consolidated financial statements of Advanta for
recent years and interim periods to date and certain other relevant financial
and operating data of Advanta and Advanta's consumer credit card business (the
"Business") available from public sources or provided to BT Wolfensohn by
Advanta; (ii) reviewed certain internal financial analyses, projections and
operating information relating to Advanta and the Business, provided by Advanta
management to BT Wolfensohn; (iii) discussed the business, financial condition
and prospects of Advanta and the Business with certain officers and certain
members of management of Advanta and the Business; (iv) analyzed the pro forma
impact of the Transaction on the capital of Advanta; (v) considered the
strategic objectives of Advanta as outlined to BT Wolfensohn by Advanta
management; (vi) reviewed the trading prices and activity for the Class A Common
Stock and Class B Common Stock of Advanta; (vii) reviewed the financial and
other terms of the Contribution Agreement; (viii) reviewed the financial terms
of selected transactions in the credit card industry; (ix) reviewed certain
public information pertaining to companies engaged in businesses that BT
Wolfensohn believed to be generally comparable to the Business, including,
without limitation, the trading prices for the equity securities of such
companies; and (x) performed such other analyses and examinations and considered
such other information, financial studies, analyses and investigations and
financial, economic and market data as BT Wolfensohn deemed relevant.
 
     In preparing its opinion, BT Wolfensohn did not assume responsibility for
the independent verification of any information, whether publicly available or
furnished to it, concerning Advanta or the Business, including, without
limitation, any financial information, forecasts or projections, considered in
connection with the rendering of its opinion. Accordingly, for purposes of its
opinion, BT Wolfensohn assumed and relied upon the accuracy and completeness of
all such information, including that the allowances for loan losses for Advanta
and the Business are in the aggregate adequate to cover such losses. In
addition, BT Wolfensohn has not reviewed individual credit files or conducted a
physical inspection of the properties or assets and has not prepared or obtained
any independent evaluation or appraisal of the assets and liabilities, of
Advanta, the Business or any of Advanta's other subsidiaries. With respect to
the financial forecasts and projections made available to BT Wolfensohn and used
in its analysis, BT Wolfensohn has assumed that they have been reasonably
prepared on bases reflecting the best currently available estimates and
judgments of the management of Advanta and the Business as to the matters
covered thereby. In rendering its opinion, BT Wolfensohn expressed no view as to
the reasonableness of such forecasts and projections or the assumptions on which
they were based. The BT Wolfensohn Opinion was necessarily based upon economic,
market and other conditions as in effect on, and the information made available
to BT Wolfensohn as of, the date of such opinion.
 
     For purposes of rendering its opinion, BT Wolfensohn assumed that in all
respects material to its analysis, the representations and warranties of Advanta
and Fleet contained in the Contribution Agreement are true and correct, that
Advanta and Fleet will each perform all of the covenants and agreements required
to be performed by it under the Contribution Agreement and all conditions to the
obligation of each of Advanta and Fleet to consummate the Transaction will be
satisfied without the waiver thereof. In addition, BT Wolfensohn has assumed
that the Transaction will be tax-free to Advanta.
 
     Set forth below is a brief description of all material financial analyses
performed by BT Wolfensohn in connection with its opinion and reviewed with the
Advanta Board of Directors at its meeting on October 23, 1997.
 
     BT Wolfensohn performed a dividend discount analysis of the Business using
projections prepared by Advanta management. BT Wolfensohn calculated a range of
dividend discount values as the sum of the net present values of (1) the
estimated future dividend stream that the Business will generate for the years
1998 through 2002, plus (2) the value of the Business at the end of such period.
The estimated future dividend streams were based on information prepared by
Advanta management for the financial performance of the Business for the years
1998 through 2002. BT Wolfensohn reviewed alternative scenarios prepared by
Advanta management for the financial performance of the Business. These
scenarios were prepared to take into account the inherent uncertainties in the
variables and assumptions on which the projections were based, including general
economic, regulatory and competitive conditions. The terminal value of the
Business was calculated
 
                                        7
<PAGE>   19
 
   
using a range of multiples of the projected net income for 2002. The range of
multiples used by BT Wolfensohn in the analysis was 9.0x to 11.0x, which are
Advanta's recent historical trading multiples. BT Wolfensohn used discount rates
ranging from 13.0% to 15.0%, based on Advanta's historical cost of equity. BT
Wolfensohn concluded that the range of implied values for the Business from the
dividend discount analysis was $800 million to $1.9 billion.
    
 
     BT Wolfensohn analyzed the financial performance of the Business using
certain key performance measures and compared it to the corresponding
performance measures of a group of public companies (consisting of Capital One
Financial Corp., Household International Inc. and MBNA Corporation (collectively
the "Selected Companies")) that BT Wolfensohn considered appropriate for the
purpose. To calculate the trading multiples for the Selected Companies, BT
Wolfensohn used publicly available information concerning historical and
projected financial performance, including published historical information and
earnings estimates from the Institutional Brokers Estimate System ("IBES"). IBES
is a data service that monitors and publishes compilations of earnings estimates
by selected research analysts regarding companies of interest to institutional
investors.
 
   
     BT Wolfensohn then compared the trading multiples for the Selected
Companies to the implied transaction multiples for the Business. On the basis of
historical trading multiples for the Selected Companies, which were 10.0x to
14.0x, BT Wolfensohn determined that the implied value of the Business was in
the range of $580 million to $800 million. BT Wolfensohn also compared the
Business with the Selected Companies, including managed receivables growth, net
charge-offs as a percentage of managed receivables, and return on managed
receivables. For the latest twelve months for which public information is
available, the Selected Companies generated managed receivables growth between
12% and 33%, with a median growth rate of 23%, as compared to the Business'
negative 17% growth rate over the same period. For the most recent quarterly
period for which information is publicly available, the Selected Companies
experienced net charge-offs as a percentage of managed receivables between 4.1%
and 6.7%, with a median charge-off rate of 5.4%, as compared with 7.4% for the
Business. For the latest twelve months for which information is publicly
available, the Selected Companies each recorded returns on managed receivables
of 1.4%, as compared to 0.7% for the Business.
    
 
     None of the companies utilized as a comparison are identical to the
Business. Accordingly, BT Wolfensohn believes the analysis of publicly traded
comparable companies is not simply mathematical. Rather, it involves complex
considerations and qualitative judgments, reflected in BT Wolfensohn's opinion,
concerning differences in financial and operating characteristics of the
comparable companies and other factors that could affect the public trading
value of the comparable companies.
 
     BT Wolfensohn reviewed and analyzed certain financial, operating and stock
market information relating to selected transactions including acquisitions,
portfolio sales and spin-offs. BT Wolfensohn analyzed six credit card portfolio
sales for which the purchase price was publicly disclosed: Chase Manhattan
Corp./Bank of New York (announced October 21, 1997), Associates First/Bank of
New York (announced March 5, 1997), PNC Bank/Mellon Bank (announced November 1,
1996), Household International/Bank of New York (announced June 17, 1996), and
Household International/US Bancorp (announced November 17, 1995). This analysis
indicated that the premium to managed receivables for such transactions ranged
from 5.0% to 20.0%. The analysis also indicated that based on current managed
receivables, the implied transaction price for the Business resulting from the
Transaction represents a premium to managed receivables of approximately 10.7%.
BT Wolfensohn also analyzed Banc One's acquisition of First USA.
 
     Because the reasons for, and circumstances surrounding, each of the
transactions analyzed were so diverse, and because of the inherent differences
between the operations and financial conditions of the Business and the selected
companies, BT Wolfensohn believes that a comparable transaction analysis is not
simply mathematical. Rather, it involves complex considerations and qualitative
judgments, reflected in BT Wolfensohn's opinion, concerning differences between
the characteristics of these transactions and the Transaction that could affect
the value of the subject companies and businesses and Advanta.
 
     The foregoing sets forth a description of all analyses and factors that BT
Wolfensohn deemed material in its presentation to the Advanta Board of
Directors, but it is not a comprehensive description of all analyses
 
                                        8
<PAGE>   20
 
performed and factors considered by BT Wolfensohn in connection with preparing
its opinion. The preparation of a fairness opinion is a complex process
involving the application of subjective business judgment in determining the
most appropriate and relevant methods of financial analysis and the application
of those methods to the particular circumstances and, therefore, is not readily
susceptible to summary description. BT Wolfensohn believes that its analyses
must be considered as a whole and that considering any portions of such analyses
and of the factors considered, without considering all analyses and factors,
could create a misleading view of the process underlying the opinion. In view of
the lack of comparability of the Selected Companies and precedent transactions,
BT Wolfensohn assigned more weight to the range of values based upon dividend
discount analyses in arriving at the fairness determination.
 
     In conducting its analyses and arriving at its opinions, BT Wolfensohn
utilized a variety of generally accepted valuation methods. The analyses were
prepared solely for the purpose of enabling BT Wolfensohn to provide its opinion
to the Advanta Board of Directors as to the fairness to Advanta of the
consideration and does not purport to be appraisals or necessarily reflect the
prices at which businesses or securities actually may be sold, which are
inherently subject to uncertainty. In connection with its analyses, BT
Wolfensohn made, and was provided by Advanta management with, numerous
assumptions with respect to industry performance, general business and economic
conditions and other matters, many of which are beyond Advanta's control.
Analysis based on estimates or forecasts of future results incorporated in the
analyses performed by BT Wolfensohn are not necessarily indicative of actual
past or future values or results, which may be significantly more or less
favorable than suggested by such analyses. Because such analyses are inherently
subject to uncertainty, being based upon numerous factors or events beyond the
control of Advanta, neither Advanta nor BT Wolfensohn or any other person
assumes responsibility if future results or actual values are materially
different from these forecasts or assumptions.
 
     Advanta selected BT Wolfensohn as financial advisor in connection with the
Transaction based on BT Wolfensohn's qualifications, expertise, reputation and
experience in mergers and acquisitions. Advanta has retained BT Wolfensohn
pursuant to a letter agreement dated March 14, 1997 (the "Engagement Letter").
As compensation for BT Wolfensohn's services in connection with the Transaction,
Advanta has paid BT Wolfensohn $1,500,000 and agreed to pay an additional
$6,950,000 upon consummation of the Transaction. Regardless of whether the
Transaction is consummated, Advanta has agreed to reimburse BT Wolfensohn for
all reasonable fees and disbursements of BT Wolfensohn's counsel and all of BT
Wolfensohn's reasonable travel and other out-of-pocket expenses incurred in
connection with the Transaction or otherwise arising out of the retention of BT
Wolfensohn under the Engagement Letter. Advanta has also agreed to indemnify BT
Wolfensohn and certain related persons to the full extent lawful against certain
liabilities, including certain liabilities under the federal securities laws,
arising out of its engagement or the Transaction. The terms of the Transaction
were determined through negotiations between Advanta and Fleet and were approved
by the Advanta Board. Although BT Wolfensohn provided advice to Advanta during
the course of these negotiations, the decision to enter into the Transaction was
solely that of the Advanta Board. As described above, the opinion and
presentation of BT Wolfensohn to the Advanta Board was only one of a number of
factors taken into consideration by the Advanta Board in making its
determination to approve the Transaction. BT Wolfensohn's opinion was provided
to the Advanta Board to assist it in connection with its consideration of the
Transaction and does not constitute a recommendation to any holder of Advanta
Class A Common Stock or Class A Preferred Stock as to how to vote at the Special
Meeting.
 
     BT Wolfensohn is an internationally recognized investment banking firm
experienced in providing advice in connection with mergers and acquisitions and
related transactions. BT Wolfensohn is familiar with Advanta, having provided
financial advisory and investment banking services to Advanta. BT Wolfensohn
receives fees for the rendering of these services. BT Wolfensohn or its
affiliates may actively trade equity securities of Advanta or Fleet for their
own account or the account of their customers and, accordingly, may from time to
time hold a long or short position in such securities.
 
STRUCTURE OF THE TRANSACTION
 
     Pursuant to the Contribution Agreement, in exchange for the issuance of an
aggregate 4.99% membership interest in the LLC at the Closing and the assumption
of liabilities by the LLC relating to Advanta's
 
                                        9
<PAGE>   21
 
consumer credit card business, Advanta and certain of its subsidiaries will
transfer and assign to the LLC substantially all of the assets of Advanta's
consumer credit card business. Advanta will retain certain liabilities relating
to its consumer credit card business including: (i) any liability or obligation
relating to certain consumer credit card accounts generated in specific programs
which comprise a very small portion of Advanta's consumer credit card
receivables; and (ii) any obligations of Advanta incurred on or prior to the
Closing Date under the credit insurance policies and debt cancellation contracts
sold by or on behalf of Advanta to certain of its customers on or before the
Closing Date. Advanta will also retain certain immaterial assets relating to its
consumer credit card business which are not necessary for the operation of the
business, including all reserves relating to the Credit Insurance Business.
 
     The Contribution Agreement provides that the balance sheet value of the
liabilities transferred to the LLC by Advanta at the Closing will exceed the
balance sheet value of the assets transferred by $510 million (the "Agreed
Deficit"), subject to an increase or decrease depending on the amount of managed
receivables so transferred and the percentage of managed receivables so
transferred with introductory interest rates. The Agreed Deficit will be
decreased or increased by 4.38% of the amount by which the managed receivables
transferred to the LLC by Advanta are less than or exceed $12.1 billion. The
Agreed Deficit will be further decreased or increased by 2.19% of the amount by
which managed receivables with introductory interest rates exceed or are less
than $2,192,520,000. If the Closing had taken place on November 27, 1997, the
amount of managed receivables available to Advanta for transfer to the LLC would
have been approximately $10.3 billion and the amount of such receivables with
introductory interest rates would have been approximately $1.06 billion. Advanta
can not predict the amount of managed receivables which will be transferred to
the LLC on the Closing Date or the percentage of such receivables which will be
characterized by introductory interest rates. Such financial forecasts are
necessarily uncertain and make numerous assumptions with respect to factors
which are not in the control of Advanta, such as general business and economic
conditions. Accordingly, the actual amount of receivables transferred at the
time of the Closing may be materially higher or lower than those set forth above
if the Closing had occurred on November 27, 1997. Following the Closing of the
Transaction, an audit of the assets and liabilities transferred by Advanta to
the LLC will be performed and to the extent that the amount by which the balance
sheet value of the transferred liabilities exceeds the balance sheet value of
the transferred assets is not equal to the Agreed Deficit, as adjusted, Advanta
will pay to the LLC, or the LLC will pay to Advanta, cash in an amount equal to
the difference.
 
     To the extent that as a consequence of regulatory or contractual
requirements certain liabilities of the consumer credit card businesses may not
be held directly by the LLC, the LLC will direct that such liabilities be
assigned to and assumed by Fleet Credit Card Bank or Fleet National Bank, and
the LLC will reimburse Fleet Credit Card Bank and Fleet National Bank on account
of any payments made by either of them in respect of such liabilities as if the
LLC were the sole obligor in respect of such liabilities. The Contribution
Agreement provides that Fleet National Bank and the LLC will join as joint and
several indemnitors, and as the irrevocable and unconditional guarantors and
sureties of the obligations of the LLC and Fleet Credit Card Bank with respect
to any obligations of Advanta National Bank which are part of the liabilities
transferred by Advanta in the Transaction. In addition, Fleet and its
subsidiaries will contribute the assets and liabilities of Fleet's consumer
credit card business to the LLC in consideration of the remaining membership
interests in LLC. Following the Closing, Fleet will operate and control the LLC,
although certain actions of the LLC will be restricted, such as the distribution
of any portion of the Advanta contributed assets relating to goodwill, going
concern value or work force in place, without the consent of Advanta.
 
LLC OPERATING AGREEMENT
 
     Prior to the Closing of the Transaction, Fleet and Advanta will jointly
organize the LLC as a Rhode Island limited liability company. The LLC Operating
Agreement provides, among other things, that the members of the LLC establish a
management committee to provide for management of the LLC. The members of the
LLC which are affiliates of Fleet have the right to appoint all members of the
management committee. However, the following actions of the LLC, among others,
require the affirmative vote of a majority of the LLC interests owned by the
members of the LLC which are affiliates of Advanta, unless certain conditions
are satisfied: (i) approval of any capital contributions to the LLC which would
reduce the
 
                                       10
<PAGE>   22
 
membership interest of the Advanta members below one percent; (ii) reducing the
amount of indebtedness of the LLC which can be allocated to any Advanta member
below the amount of such Advanta member's deficit balance in its capital
account; (iii) approving any sale, transfer or other disposition of the
goodwill, going concern value or the value attributable to the workforce in
place contributed to the LLC by Advanta or its affiliates; (iv) discontinuing
the operation of the Advanta consumer credit card business or causing the
dissolution of the LLC unless prior thereto, the Advanta members are offered an
opportunity to acquire such Advanta credit card business on mutually acceptable
terms; and (v) approving any activities of the LLC that are not part of, or
incidental to, the business of banking or are not permissible for an operating
subsidiary of a national bank.
 
     The LLC Operating Agreement generally provides that the profits, losses and
cash distributions of the LLC will be allocated and distributed to the members
in accordance with their respective percentage interests in the LLC. The LLC
Operating Agreement also provides for special distributions of the LLC income to
Advanta and its subsidiaries. If pretax operating earnings of the LLC, together
with pretax operating earnings of Fleet and its other subsidiaries from their
consumer credit card business, as adjusted pursuant to the terms of the LLC
Operating Agreement, for the years ended December 31, 1998, 1999, 2000, 2001 or
2002 exceed $303 million, $363 million, $418 million, $427 million or $452
million, respectively (each such amount, a "Target Earnings"), and the adjusted
base operating earnings for such year equal or exceed 1.67%, 1.87%, 2.00%, 1.85%
and 1.80%, respectively, of average managed assets for such year, then Advanta
and its subsidiaries would be entitled to a contingent distribution from the LLC
in an aggregate amount equal to the lesser of (a) the excess of the adjusted
base operating earnings for such year over the target earnings for such year or
(b) one-third of the maximum aggregate contingent distribution over the five
year period. In no event would the total amount distributed to Advanta and its
subsidiaries under the contingent distribution provision of the LLC Operating
Agreement exceed $100 million plus the amount, if any, by which the Agreed
Deficit was reduced at the Closing because of the volume of managed receivables
or the percentage of managed receivables subject to introductory interest rates.
 
     The LLC Operating Agreement provides for indemnification by Fleet and the
LLC of certain damages which may be incurred by Advanta. In addition, the LLC
Operating Agreement provides for the indemnification by Advanta of certain
damages which may be incurred by Fleet and its affiliates, including damages for
any taxes owed by the LLC, Fleet or Fleet's affiliates as a result of taxable
income or gain recognized by the LLC, Fleet or Fleet's affiliates and produced
by the contribution of the assets and liabilities of the Advanta consumer credit
card business and the Fleet consumer credit card business to the LLC.
 
     The LLC Operating Agreement further provides that, under certain
conditions, at any time after the seventh anniversary of the Closing, the LLC
may elect to cause the retirement and withdrawal of Advanta and its affiliates
as members of the LLC. If the LLC so elects to redeem Advanta's membership
interest, the redemption price shall be agreed between the parties and in the
absence of such agreement, would be determined by an independent investment
banking firm selected in accordance with procedures set forth in the LLC
Operating Agreement. The LLC Operating Agreement further provides for certain
requirements regarding the form of consideration to be distributed to Advanta
and its affiliates in connection with the withdrawal from the LLC.
 
CERTAIN EFFECTS OF THE TRANSACTION; CONDUCT OF ADVANTA'S BUSINESS AFTER THE
CONTRIBUTION
 
     If the Transaction is consummated, Advanta will acquire a 4.99% percent
membership interest in the LLC and will cease operation of a consumer credit
card business. Advanta will continue to operate its other financial services
businesses, the products of which include mortgage loans, commercial equipment
leasing, business credit cards, automobile loans, insurance, and deposit
products.
 
   
     Following the Closing of the Transaction, Advanta will utilize
approximately $1.3 billion in cash, cash equivalents and investments no longer
required in connection with Advanta's consumer credit card business for the
working capital needs of Advanta's continuing businesses and the purchase of
shares of Advanta's outstanding capital stock through an issuer tender offer.
Advanta presently intends to purchase an aggregate of approximately $850 million
of Advanta's Class A Common Stock, Class B Common Stock and Class B
    
 
                                       11
<PAGE>   23
 
   
Preferred Stock (SAILS) depositary shares at a price of $40 per common share and
$32.80 per depositary share, representing approximately 43% of the outstanding
common stock, on a fully diluted basis. It is expected that the tender offer
would be consummated shortly after the Closing of the Transaction. The amount of
cash, cash equivalents and investments available to Advanta after consummation
of the Transaction and, correspondingly, the total amounts to be used in
redemption of Advanta's outstanding common stock, will depend, among other
things, on the increase or decrease, if any, which may be made to the Agreed
Deficit at the Closing, as described above. See " The Contribution and Related
Transactions -- Structure of the Transaction."
    
 
CERTAIN TRANSACTIONS
 
     In considering the recommendation of the Board with respect to the
Transaction, holders of Shares should be aware that certain directors and
executive officers of Advanta (as well as other employees of Advanta and its
subsidiaries) may receive certain direct or indirect benefits in connection with
the Transaction.
 
   
     As a result of the Transaction, each of Dennis Alter, Chairman of the
Board, and William A. Rosoff, Vice Chairman of the Board, will be entitled to
receive $5 million under the terms of the Office of the Chairman Supplemental
Compensation Program, which was adopted by the Board in May 1997. In addition,
certain provisions of Mr. Rosoff's employment agreement with Advanta relating to
restricted shares of Class B Common Stock granted to him will be affected by the
Transaction by removing restrictions with respect to 50,000 shares of Class B
Common Stock previously awarded to him and acceleration of certain previously
agreed to benefits relating to such shares in connection with the Transaction.
    
 
     In March 1997, the Compensation Committee of Advanta's Board of Directors
approved the Advanta Senior Management Change of Control Severance Plan which
would provide benefits to executive officers of Advanta in the event of a Change
of Control (as defined in the Plan). Although the Transaction would not be a
Change of Control for purposes of the Advanta Senior Management Change of
Control Severance Plan or the Advanta Employees Change of Control Severance Plan
(collectively, the "Plans"), in connection with the Transaction Advanta amended
each of the Plans to provide for the assumption by Fleet or its affiliates of
the Plans with respect to those individuals employed by Advanta who become
employees of the LLC in connection with the Transaction. The Contribution
Agreement provides that the obligations under the Plans with respect to those
individuals who become employees of the LLC in connection with the Transaction
will be assumed by the LLC. In addition, Advanta will similarly amend such Plans
with respect to those individuals employed by Advanta who will not receive
comparable offers from the LLC and who are otherwise terminated by Advanta as a
consequence of the Transaction. In addition, certain executive officers of
Advanta will receive bonuses upon the consummation of the Transaction in
recognition of their efforts on behalf of Advanta in the strategic alternatives
process. Although the qualification for such bonuses will be determined by
Advanta, the Contribution Agreement provides that Advanta will pay 50% of the
aggregate of such bonus payments to Advanta employees who are offered positions
with the LLC and the LLC will pay the other 50%. Although all decisions have not
been made with respect to amounts which will be paid to executive officers in
connection with such bonuses or the Senior Management Change of Control
Severance Plan, Advanta anticipates that an aggregate total of up to $7 million
may be paid to executive officers in this regard.
 
   
     In connection with the Transaction, Advanta has agreed to amend the terms
of outstanding stock options under Advanta's 1992 Stock Option Plan with respect
to options held by employees of Advanta who become employees of the LLC in
connection with the Transaction. The amendment will provide that a specified
fraction of outstanding options which are not otherwise exercisable at the time
of the closing of the Transaction will become immediately exercisable. In
addition, the amendments to the stock options will provide that with respect to
individuals who become employees of the LLC in connection with the Transaction,
such options would remain exercisable for at least six months after the Closing
of the Transaction. The fraction of options which will become exercisable will
be equal to the same fraction of outstanding shares of Advanta Common Stock, on
a fully diluted basis (excluding the then non-exercisable portion of outstanding
options), as the number of shares which Advanta offers to purchase in connection
with its proposed tender offer following consummation of the Transaction, bears
to such total number of
    
 
                                       12
<PAGE>   24
 
   
outstanding shares of Advanta Common Stock. The Board of Directors has approved
similar amendments with respect to options held by all directors and employees
of Advanta. As of October 25, 1997, the directors and executive officers of
Advanta as a group held options which were not then exercisable to purchase a
total of 1,153,000 shares of Class B Common Stock of Advanta.
    
 
     In addition to the above, certain present and former directors and
executive officers of Advanta (as well as other employees of Advanta and its
subsidiaries), have unrestricted and restricted shares of Advanta common stock
and options to purchase shares of Advanta common stock. It is anticipated that
such persons will participate in the tender offer which Advanta presently
intends to consummate shortly after the Closing of the Transaction. Advanta is
considering various alternatives to allow such persons to receive the full
benefits of the tender offer in a way that will not result in a tax disadvantage
to such persons.
 
     On October 28, 1997, Advanta announced that Alex W. Hart, the former Chief
Executive Officer, and Jim Allhusen, the former Group Executive of the Advanta
Personal Payment Services, were leaving Advanta. Prior to such date, Mr. Hart
was eligible to receive benefits under the Office of the Chairman Supplemental
Compensation Program and various other benefit plans, as well as pursuant to his
employment agreement with Advanta. Mr. Allhusen was eligible to receive benefits
under the Senior Management Change of Control Severance Plan and various other
benefit plans. Advanta is presently discussing the terms of Mr. Hart's and Mr.
Allhusen's separations which may depend in part upon the consummation of the
Transaction.
 
STATEMENT OF ACCOUNTING TREATMENT
 
     The Contribution will be accounted for as a transfer of financial assets
(cash, loans and other receivables), extinguishment of financial liabilities
(deposits, debt and other borrowings and payables) and sale of non-financial
assets and liabilities (principally property and equipment, prepaid assets,
deferred costs and certain contractual obligations) under generally accepted
accounting principles. The financial assets and non-financial assets and
liabilities of Advanta's consumer credit card business will be removed from
Advanta's balance sheet. The financial liabilities for which Advanta is legally
released from being the primary obligor will also be removed from Advanta's
balance sheet. Financial liabilities for which Advanta is not legally released
from being the primary obligor will not be removed from Advanta's balance sheet,
and an amount receivable from the LLC will be recorded for the fair value of the
related financial liabilities. Advanta will record a gain on the contribution in
an amount equal to (1) the excess of the liabilities assumed by the LLC over the
book value of assets assigned to the LLC of $510 million, subject to the
increase or decrease described above (see "The Contribution and Related
Transactions -- Structure of the Transaction") plus (2) the fair value of
Advanta's membership interest in the LLC minus (3) the fair value of liabilities
assumed and retained and (4) transaction expenses. Shortly after the Closing, it
is expected that other related transactions will occur: (1) an issuer tender
offer will be consummated of between $750 million and $850 million of Advanta
common stock; (2) a restructuring charge will be incurred related to a planned
reduction of corporate expenses; and (3) other transactions including the
anticipated exercise of outstanding stock options associated with the amendment
of Advanta's 1992 Stock Option Plan. See "The Contribution and Related
Transactions -- Certain Transactions." A final determination of these amounts
has not yet been made. Accordingly, the Pro Forma Adjustments made in connection
with the development of the pro forma financial information appearing elsewhere
in this Proxy Statement (see "Selected Financial Information") are preliminary
and have been made solely for purposes of developing such pro forma financial
information to comply with the disclosure requirements of the Securities and
Exchange Commission (the "Commission").
 
CERTAIN FEDERAL INCOME TAX CONSEQUENCES
 
     The following summary is based on the provisions of the Code, Treasury
Department Regulations issued pursuant thereto and published rulings and court
decisions in effect as of the date hereof, all of which are subject to change.
This summary does not take into account possible changes in such laws or
interpretations; such changes may have a retroactive effect and may adversely
affect the discussion in this summary.
 
     No taxable gain or loss will be recognized by Advanta as a result of the
transactions carried out pursuant to the Contribution Agreement. In exchange for
the issuance of an aggregate 4.99% membership in the LLC
 
                                       13
<PAGE>   25
 
at the Closing, Advanta and certain of its subsidiaries will transfer and assign
to the LLC the assets and liabilities of Advanta's consumer credit card
business. Advanta, Fleet and the LLC will account for the transaction as a
contribution by Advanta and its subsidiaries to the LLC with respect to which
neither gain nor loss is recognized for federal income tax purposes. Neither
Advanta nor the LLC has requested, nor do they intend to request, a ruling from
the Internal Revenue Service with respect to the federal income tax consequences
of the Transaction. Advanta will rely on an opinion of its counsel, Wolf, Block,
Schorr and Solis-Cohen LLP, as to the foregoing federal income tax consequences
of the Transaction. The opinion of counsel is not binding upon the Internal
Revenue Service and the Internal Revenue Service could challenge the manner in
which the Transaction is reported for tax purposes. If the Internal Revenue
Service were successful in such challenge, taxable gain could be recognized by
Advanta as a result of the contribution pursuant to the Contribution Agreement,
or otherwise.
 
     Under Treas. Reg. Section 301.7701-2(a), a business entity having two or
more members is classified as either a corporation or partnership for federal
income tax purposes. A business entity which is not a corporate entity described
in Treas. Reg. Section 301.7701-2(b), such as the LLC, and which has at least
two members is classified as a partnership for federal income tax purposes,
provided that the entity has not elected to be classified as an association.
Under the terms of the LLC Agreement, the LLC cannot elect to be classified as
other than a partnership for federal income tax purposes without the consent of
Advanta. Under Treas. Reg. Section 1.701-2, the Internal Revenue Service is
authorized to recast partnership transactions as appropriate to achieve tax
results that are consistent with the intent of Subchapter K of the Code, if the
Service can determine that the partnership was formed or availed of in
connection with a transaction having a principal purpose to reduce substantially
the present value of the partners' aggregate federal tax liabilities in a manner
inconsistent with the intent of Subchapter K. The examples illustrating the
application of the anti-avoidance rule of Treas. Reg. Section 1.701-2 state that
the purpose of conducting a "joint business activity through a flexible economic
arrangement without incurring an entity-level tax" is a use of a partnership
vehicle that is consistent with the intent of Subchapter K. Further, there is an
example illustrating that the anti-avoidance rule is not applicable, despite the
fact that a principal purpose was to avoid recognizing substantial taxable gain
by the use of a partnership, because the partners intended to form a joint
arrangement to conduct a business without incurring an entity level tax. Advanta
and Fleet have formed the LLC to combine their consumer credit card businesses,
including the employees and assets necessary for the operation of the
contributed businesses, to operate the combined businesses jointly for the
production of income, and to avoid incurring an entity-level tax. The LLC will
combine assets to reach a scale that will enable the combined business to
compete effectively in the consumer credit card market. In addition, the
aggregation of assets in the LLC will result in a diversification of the
geographic source of the revenue streams generated by the business. Although
management of the LLC is vested in Fleet, Advanta retains significant approval
rights with respect to the conduct of the LLC business.
 
     Generally, no gain or loss is recognized by a partner upon the contribution
of assets to a partnership in exchange for an interest as a partner in the
partnership. A partner would recognize taxable gain, however, if the transfer
resulted in the receipt by the partner of cash in excess of the income tax basis
of the transferor for its interest in the LLC (including cash treated as
received because of the constructive cash distribution rules of Code Sec. 752),
or the transaction was treated as a "disguised sale" of some or all the
contributed assets under the rules of Code Sec. 707. The Advanta transferred
liabilities and the Advanta transferred assets will be transferred to the LLC in
a transaction that will, as to the liabilities, cause the "economic risk of
loss" with respect to the liabilities to be shifted to the LLC, and, as to the
assets, cause the benefits and burdens of ownership of the assets to be
transferred to the LLC. In the case of liabilities which constitute deposit
accounts liabilities, although Fleet National Bank must be the obligor with
respect to the liabilities, the LLC will also be liable to depositors, and, as
between Fleet National Bank and the LLC, the LLC will be the ultimate obligor.
The provisions of the LLC Operating Agreement allow for Advanta to be allocated
a percentage of the liabilities of the LLC that will be sufficient to prevent
there being a constructive cash distribution to Advanta in excess of its income
tax basis for its interest in the LLC as a result of the transfer of the
liabilities to the LLC. See "The Contribution Agreement and Related
Transactions -- LLC Operating Agreement." Because the Advanta contributed
assets, together with liabilities, are being transferred to the LLC in exchange
for an interest in the LLC, the transaction will not constitute a "disguised
sale" of the
 
                                       14
<PAGE>   26
 
Advanta contributed assets under the principles of Treas. Reg. Sections
1.707-3 - 1.707.9. The Advanta transferred liabilities will be treated as
"qualified liabilities" within these provisions because the liabilities were
incurred in the ordinary course of the trade or business in which the Advanta
contributed assets were used or held and all of the assets related to that
business are transferred to the LLC, other than assets that are not material to
a continuation of the trade or business. Moreover, the amount of the liabilities
does not exceed the fair market value of the transferred property. Therefore,
the LLC is not treated as having transferred consideration to Advanta by reason
of the transfer to the LLC of the Advanta transferred liabilities.
 
     The provisions of the LLC Operating Agreement prohibit the LLC from
distributing any portion of the Advanta contributed assets relating to its
goodwill, going concern value, or work force in place to any other member of the
LLC within seven years of the date of the contribution without the consent of
Advanta. See "The Contribution and Related Transactions -- LLC Operating
Agreement." In general, none of these assets can be disposed of by the LLC in a
taxable transaction in which gain is recognized to Advanta under Code Sec.
704(c) without the consent of Advanta.
 
     Consequently, counsel is of the opinion that the LLC will be regarded as a
partnership for federal income tax purposes, that Advanta will be regarded as a
partner in the partnership, and that the Transaction will not constitute a
"disguised sale" of the Advanta contributed assets under the principles of
Treas. Reg. Sections 1.707-3 - 1.707-9.
 
NO APPRAISAL RIGHTS
 
     Delaware law governs stockholders' rights in connection with the
Transaction. Under the applicable provisions of the Delaware General Corporation
Law, Advanta's stockholders will not have any right in connection with the
Transaction to dissent and seek appraisal of their shares of capital stock.
 
                           THE CONTRIBUTION AGREEMENT
 
EFFECTIVE TIME OF THE CONTRIBUTION
 
     The Transaction will close on the last business day of the calendar quarter
to occur after the vote of the stockholders of Advanta in favor of the approval
of the Transaction, and the satisfaction or waiver of the other conditions to
the Contribution Agreement, or such other date to which Fleet and Advanta may
agree in writing. The Contribution Agreement provides that Fleet may elect to
give notice that a Closing of the Transaction shall occur at any time other than
at the end of a calendar quarter, provided that if such a mid-quarter Closing
occurs, then the calculation of managed receivables, gain receivable and Agreed
Deficit in connection with the Transaction shall be made as of either the
Closing Date or the last business day of the previous calendar quarter,
whichever is most favorable to Advanta.
 
CONDITIONS TO THE CONTRIBUTION
 
     The respective obligations of the parties to the Contribution Agreement to
effect the Transaction are subject to the satisfaction or waiver, where
permissible, prior to or concurrently with the Closing, of each of the following
conditions: (i) the Transaction shall have been adopted by the affirmative vote
of the holders of a majority of the shares of Class A Common Stock and the Class
A Preferred Stock entitled to vote, voting together as a single class; (ii) all
regulatory approvals required to be obtained by such party to consummate the
transactions contemplated by the Contribution Agreement, including, without
limitation, any required approval of applicable bank authorities, shall have
been obtained and shall remain in full force and effect and all statutory
waiting periods in respect thereof shall have expired; and no such approvals
shall contain any conditions or restrictions which the Board of Directors of
either Fleet or Advanta reasonably determines in good faith will have a Material
Adverse Effect (as such term is defined in the Contribution Agreement) or a
Fleet Material Adverse Effect (as such term is defined in the Contribution
Agreement) or a material limitation on the ability of Fleet to operate the LLC
or Advanta to redeem shares of its capital stock following consummation of the
Transaction; (iii) no statute, rule or regulation shall have been enacted or
promulgated by any governmental authority of competent jurisdiction which
prohibits the consummation of the transactions
 
                                       15
<PAGE>   27
 
contemplated by the Contribution Agreement; (iv) there shall be no order,
judgment, decree or injunction (whether temporary, preliminary or permanent) of
a United States Federal or state court of competent jurisdiction in effect
precluding or materially restricting or making illegal consummation of the
transactions contemplated by the Contribution Agreement; (v) certain ancillary
agreements (including the LLC Operating Agreement) shall have been executed;
provided that this clause (v) shall not be a condition to the obligations of any
party to effect the Transaction and the other transactions contemplated thereby
if such party has not negotiated in good faith and used its best efforts to
negotiate and execute such agreements.
 
     The obligations of Advanta and its subsidiaries to effect the Transaction
are also subject to the satisfaction or waiver, where permissible, prior to or
concurrently with the Closing of each of the following conditions: (i) Fleet and
its subsidiaries shall have performed in all material respects their agreements
and covenants contained in or contemplated by the Contribution Agreement which
are required to be performed by them at or prior to the Closing; (ii) the
representations and warranties of Fleet set forth in the Contribution Agreement
(without regard to any Fleet Material Adverse Effect qualification in such
representation or warranty) shall be true and correct (a) on and as of the date
of the Contribution Agreement, and (b) on and as of the Closing Date, with the
same effect as though such representations and warranties had been made on and
as of the Closing Date, except for such failures to be true and correct as
individually or in the aggregate will not have a Fleet Material Adverse Effect;
(iii) Advanta and its subsidiaries shall have sufficient liabilities which may
be transferred to the LLC in accordance with the terms of the Contribution
Agreement to permit the closing balance sheet to reflect the Agreed Deficit;
provided that in the event Advanta is unable to satisfy this condition and all
other conditions to Closing have been satisfied or waived, then the Closing
shall be delayed until a date which is within 20 business days after Advanta is
first able to satisfy this condition; (iv) Advanta shall have received a
certificate signed on behalf of Fleet by an executive officer of Fleet, dated as
of the Closing Date, to the effect that the conditions set forth in clauses (i)
and (ii) of this paragraph have been satisfied; (v) Advanta shall have received
the opinion of Edwards & Angell, counsel to Fleet, relying on Pennsylvania
counsel as necessary, in form and substance reasonably satisfactory to Advanta.
 
     The obligations of Fleet and its subsidiaries to effect the Transaction are
subject to the satisfaction or waiver, where permissible, prior to or
concurrently with the Closing of each of the following conditions: (i) Advanta
and its subsidiaries shall have performed in all material respects their
agreements and covenants contained in or contemplated by the Contribution
Agreement which are required to be performed by it at or prior to the Closing;
(ii) the representations and warranties of Advanta set forth in the Contribution
Agreement (without regard to any Material Adverse Effect qualification in such
representation or warranty) shall be true and correct (a) on and as of the date
of the Contribution Agreement, and (b) on and as of the Closing Date, with the
same effect as though such representations and warranties had been made on and
as of the Closing Date, except for such failures to be true and correct as will
individually or in the aggregate not have a Material Adverse Effect; provided,
that for purposes of this clause (ii), any change in the financial condition or
results of operations of the consumer credit card business shall be deemed not
to result in a breach of any of the representations and warranties of Advanta
set forth in the Contribution Agreement; (iii) Fleet shall have received a
certificate signed on Advanta's behalf by an executive officer of Advanta, dated
the Closing Date, to the effect that the conditions set forth in clauses (i) and
(ii) of this paragraph have been satisfied; (iv) Fleet shall have received the
opinion of Wolf, Block, Schorr and Solis-Cohen LLP, counsel to Advanta, in form
and substance reasonably satisfactory to Fleet; (v) since the date of the
Contribution Agreement, no bona fide claim which challenges the consummation of
the transactions contemplated by the Contribution Agreement shall have been
filed which is reasonably likely to materially and adversely affect the ability
of the LLC to operate the consumer credit card business in substantially the
same manner as it is presently operated; and (vi) all consents and approvals of
any persons required in connection with the assignment of the Material Company
Contributed Contracts (as such term is defined in the Contribution Agreement)
shall have been obtained.
 
NO SOLICITATION
 
     In the Contribution Agreement, Advanta agreed that, until the earlier of
the Closing or the termination of the Contribution Agreement, Advanta and its
subsidiaries and their respective executive officers shall not (and
 
                                       16
<PAGE>   28
 
will use their respective commercially reasonable efforts to not permit any of
its other officers, directors, agents or affiliates to) directly or indirectly
(i) solicit or encourage inquiries or proposals with respect to, engage in
discussions or negotiate with any person or take any other action intended or
designed to facilitate the efforts of any person (other than Fleet) relating to
the possible acquisition of Advanta's consumer credit card business (whether by
way of contribution, purchase of capital stock, purchase of assets or otherwise)
(with any such efforts by any such person, including a firm proposal to make
such an acquisition, to be referred to as an "Alternative Acquisition"), (ii)
provide information with respect to Advanta's consumer credit card business to
any person, other than the Fleet, relating to a possible Alternative Acquisition
by any person, other than Fleet, (iii) enter into an agreement with any person,
other than Fleet, providing for a possible Alternative Acquisition, or (iv) make
or authorize any statement, recommendation or solicitation in support of any
possible Alternative Acquisition by any person, other than Fleet.
 
     The Contribution Agreement further provides that Advanta shall immediately
cease any of its activities, discussions or negotiations conducted prior to the
date of the Contribution Agreement, with any parties other than Fleet with
respect to any of the foregoing, and shall use its commercially reasonable
efforts to enforce any confidentiality or similar agreement relating to an
Alternative Acquisition. In the event Advanta shall receive a proposal for an
Alternative Acquisition, it shall promptly inform Fleet as to the Alternative
Acquisition and the substance thereof (including the identity of the person
making such Alternative Acquisition), and advise Fleet of any developments with
respect to such Alternative Acquisition promptly after the occurrence thereof.
 
FEES AND EXPENSES
 
     All costs and expenses incurred in connection with the Transaction will be
paid by the party incurring such expenses; provided, that all costs and expenses
(including transfer fees, consent fees and penalty fees) incurred in connection
with the assignments of the Material Company Contributed Contracts (except one
such agreement as to which the parties have agreed that all costs and expenses
shall be borne by Advanta) and the Material Information Technology Contracts (as
defined in the Contribution Agreement), and all recording fees, transfer fees,
documentary stamps and sales taxes payable in connection with the contribution
of Advanta's owned real property and personal property, shall be paid 50% by
Advanta and 50% by Fleet, and the LLC shall bear all costs and expenses
(including transfer fees, consent fees and penalty fees) incurred either before
or after the Closing in connection with the contribution of all other Advanta
contributed contracts and Fleet contributed contracts.
 
EMPLOYEE MATTERS
 
     The Contribution Agreement provides that Fleet shall offer, on behalf of
the LLC, employment effective as of the close of business on the Closing Date to
all Company Credit Card Business Employees (as such term is defined in the
Contribution Agreement).
 
     The Contribution Agreement provides that the LLC will assume certain
severance costs of Transferred Employees (as such term is defined in the
Contribution Agreement) and reimburse Advanta and its subsidiaries in connection
with any severance costs incurred by any of them with respect to Company Credit
Card Business Employees. See "The Contribution and Related
Transactions -- Certain Transactions."
 
COMPENSATION AND BENEFITS
 
     Advanta has agreed in the Contribution Agreement to take reasonable actions
necessary to provide that: (i) effective on the Closing Date, the Advanta
Corporation Employee Savings Plan account balances of all Company Credit Card
Business Employees shall become fully vested; (ii) Advanta, or its affiliates,
pay, or cause to be paid, all claims by Transferred Employees and their
dependents for medical and dental benefits covered by any of Advanta's medical
or dental plans which relate to services rendered on or before the Closing Date
to the extent such plans would honor such claims in accordance with their terms;
(iii) the Advanta Management Incentive Plans with Stock Election II, III and IV
("AMIP") are amended to provide, among other things, that employment with the
LLC by Transferred Employees will be deemed to be employment with Advanta for
the purpose of permitting such employees to receive benefits under the terms of
AMIP, to
 
                                       17
<PAGE>   29
 
the extent otherwise entitled, with respect to the period ending as of December
31, 1997; (iv) the Advanta Corp. 1992 Stock Option Plan (as amended and
restated) is amended, as necessary, to provide with respect to the Transferred
Employees for the early vesting of a presently non-exercisable portion of
outstanding options as specified above; (v) Advanta makes its election to
distribute funds held by it pursuant to its Executive Deferral Plan to Company
Credit Card Business Employees by lump sum or over three years, as determined by
Advanta; (vi) the change of control plans assumed by the LLC are amended to
provide, among other things, that the LLC will assume the liability for payment
of benefits under such plans with respect to Transferred Employees; and (vii)
Advanta shall pay 50% of the aggregate bonuses payable to certain Transferred
Employees. See "The Contribution and Related Transactions -- Certain
Transactions."
 
     The Contribution Agreement further provides that Fleet will ensure that:
(i) the LLC will maintain employee benefit plans, programs, policies and
arrangements for the Transferred Employees on terms and conditions generally
applicable to similarly situated employees of Fleet; (ii) with respect to
eligible Transferred Employees, the LLC shall assume certain Advanta bonuses and
severance plans and will pay benefits to the Transferred Employees in accordance
with such bonuses and plans; (iii) there will be a trustee to trustee transfer
of the account balances of all Transferred Employees held under the Advanta
Corp. Employee Savings Plan to a defined contribution plan meeting the
requirements of Section 401(a) of the Code maintained for the benefit of
employees of the LLC; (iv) Transferred Employees (to the extent otherwise
eligible) shall be given credit for all service with Advanta and its affiliates
(and predecessors) to the same extent as such service was credited for such
purpose by Advanta and its affiliates, under all Fleet benefit plans (other than
the Fleet Financial Group, Inc. Pension Plan) for purposes of eligibility and
vesting but not for benefit accrual purposes; (v) preexisting conditions under
the LLC's medical, dental and disability plans will be waived; and (vi) each
Transferred Employee's current level of vacation or paid time off entitlement
will be grandfathered, so that vacation or paid time off entitlement under the
LLC's vacation policy will never be less than what such Transferred Employee is
entitled to on the date of the Contribution Agreement.
 
CERTAIN COVENANTS
 
  Conduct of the Business of Advanta and Fleet
 
     The Contribution Agreement provides that during the period from the date of
the Contribution Agreement until the Closing Date, Advanta and its subsidiaries
will each conduct its operations relating to the consumer credit card business
according to its ordinary and usual course of business, consistent with past
practice. During such period, except as expressly contemplated by the
Contribution Agreement, without the prior written consent of Fleet, Advanta will
not, and will cause each of its subsidiaries involved in the consumer credit
card business not to engage in certain practices, including, among others, the
conduct of the consumer credit card business other than in the ordinary and
usual course or fail to use commercially reasonable efforts to preserve
Advanta's consumer credit card business and the Advanta contributed assets, and
maintain their rights, franchises and existing relations with customers,
suppliers, employees and business associates, or take any action reasonably
likely to have a material adverse effect upon Advanta's or any of its
subsidiaries' ability to perform any of their respective obligations under the
Contribution Agreement or to materially adversely affect or delay the ability of
any of Advanta or its subsidiaries to obtain any necessary governmental
approvals of any regulatory agency or governmental body required for the
transactions contemplated by the Contribution Agreement.
 
  Commercially Reasonable Efforts
 
     The Contribution Agreement provides that each of the parties to the
Contribution Agreement agrees to promptly effect all necessary filings under
applicable statutes and use its commercially reasonable efforts to secure all
government clearances (including by taking all reasonable steps to avoid or set
aside any preliminary or permanent injunction or other order of any federal or
state court of competent jurisdiction or other governmental authority) to
consummate and make effective the transactions contemplated by the Contribution
Agreement.
 
                                       18
<PAGE>   30
 
     The Contribution Agreement further provides that the parties will use their
reasonable efforts to take, or cause to be taken, all action, and to do, or
cause to be done, all other things necessary, proper or advisable under
applicable laws and regulations to consummate and make effective the
transactions contemplated by the Contribution Agreement. In particular, Fleet
and Advanta will use their respective commercially reasonable efforts to obtain
all other consents, authorizations, orders and approvals required in connection
with, and waivers of any material violations, breaches and defaults that may be
caused by, the consummation of the Contribution Agreement or the other
transactions contemplated thereby. With respect to the Material Information
Technology Contracts (as such term is defined in the Contribution Agreement)
which require consent (or any other form of conditional approval) from any third
party prior to or after assignment by Advanta, Advanta and Fleet will each
diligently and in good faith exercise reasonable commercial efforts towards
obtaining such consents or satisfying any conditions imposed by any third party.
 
  Tax Reporting
 
     The Contribution Agreement provides that Advanta and its subsidiaries and
Fleet and its subsidiaries acknowledge that they will treat the Transaction as
an exchange for membership interests in the LLC that will qualify for
nonrecognition of gain or loss to each contributor and the LLC pursuant to the
provisions of Subchapter K of the Code and, accordingly, Fleet and Advanta
agreed that each of them and the LLC will report the income tax consequences of
the Transaction in a manner fully consistent with viewing the Transaction as
resulting in the nonrecognition of gain or loss and further agree that they will
not take any income tax position inconsistent with viewing the Transaction as
resulting in the nonrecognition of gain or loss unless such position would
subject the reporting person to a penalty. See "The Contribution and Related
Transactions -- Certain Federal Income Tax Consequences."
 
  Cooperation in Obtaining Approval and Consents
 
     The terms of the Contribution Agreement provide that the LLC and Fleet
agree, and Fleet shall cause Fleet's affiliates to agree, to cause Fleet
National Bank to join as joint and several indemnitors, and as irrevocable and
unconditional guarantors and sureties of the obligations of the LLC and Fleet
Credit Card Bank (a) to the extent requested by any party whose consent,
approval or action is required in connection with transfer of the assets and
liabilities of Advanta and its subsidiaries relating to the securitization
trusts, and (b) with respect to any obligations of Advanta National Bank which
are part of the Advanta transferred liabilities, including, without limitation,
those arising under promissory notes and certificates of deposit.
 
     The Contribution Agreement further provides that each of the parties agrees
to use all reasonable efforts to take, or cause to be taken, all action, to do,
or cause to be done, and to assist and cooperate with the other party hereto in
doing, all things necessary, proper or advisable under applicable laws and
regulations to consummate and make effective, in the most expeditious manner
practicable, the transactions contemplated by the Contribution Agreement.
 
  Non-Competition and Non-Solicitation
 
     The Contribution Agreement provides that during the period beginning on the
Closing Date and ending on the fifth anniversary thereof (the "Non-Competition
Period"), except as required in connection with certain retained consumer credit
card accounts, neither Advanta nor any of its subsidiaries or any entity which
is an affiliate of Advanta (individually and collectively, the "Advanta
Parties") shall (a) directly or indirectly engage in any consumer credit card
business or activity which is in competition with Advanta's consumer credit card
business or the Fleet consumer credit card business in the United States;
provided, that ownership of less than 2% of the outstanding capital stock of any
publicly traded corporation which is in direct competition with Advanta's
consumer credit card business or the Fleet consumer credit card business in the
United States shall not violate the foregoing agreement not to compete or (b)
use any past or present customer list of Advanta's consumer credit card business
or any list of prospective customers generated by use of the know-how, trade
secrets or other intellectual property of Advanta's consumer credit card
business to solicit, directly or indirectly, any customer of Advanta's consumer
credit card business or the Fleet consumer credit card business for any consumer
debt product or in its business credit card operations; provided, that
 
                                       19
<PAGE>   31
 
nothing in the Contribution Agreement shall require Advanta to destroy any
customer lists relating to the consumer credit card business that it may have in
its possession or to sort or cull any customer list used by its other businesses
or restrict the general use of know-how by Advanta in the conduct of its
business.
 
     The Contribution Agreement further provides that for the period beginning
as of the close of business on the Closing Date and ending on the third
anniversary thereof, (a) neither Advanta nor any of its subsidiaries shall,
directly or indirectly, solicit for employment, retain as an independent
contractor or consultant, induce to terminate employment with Fleet, any of its
subsidiaries or the LLC or otherwise interfere with any employee of Fleet, any
of its subsidiaries or the LLC, in all such cases, engaged in the Advanta
consumer credit card business or the Fleet consumer credit card business;
provided, that persons solicited by Advanta and its subsidiaries pursuant to the
use of any general advertisements or general solicitations not specifically
directed to employees of Fleet, any of its subsidiaries or the LLC shall not
violate the terms of this covenant and (b) neither Fleet nor any of its
subsidiaries shall, directly or indirectly, solicit for employment, retain as an
independent contractor or consultant, induce to terminate employment with
Advanta or any of its subsidiaries or otherwise interfere with any employee of
Advanta or any of its subsidiaries; provided, that persons solicited by Fleet
and its subsidiaries pursuant to the use of any general advertisements or
general solicitations not specifically directed to employees of Advanta or any
of its subsidiaries shall not violate the terms of this covenant.
 
INSURANCE
 
     The Contribution Agreement provides that Advanta will retain any and all of
its obligations and the obligations of its subsidiaries to pay claims incurred
on or prior to the Closing Date under the credit insurance policies and debt
cancellation contracts sold by or on behalf of Advanta to certain of its
customers on or before the Closing Date. In addition, the Contribution Agreement
provides that Advanta will retain all reserves relating to the Credit Insurance
Business and will contribute to the LLC all deferred acquisition costs related
to the Credit Insurance Business.
 
REPRESENTATIONS AND WARRANTIES; TERMINATION
 
     The Contribution Agreement, contains certain representations and warranties
of Advanta and Fleet as to, among other things, due organization and good
standing, corporate power and authority to enter into the contemplated
transactions, material damages or events, reports filed with the Commission,
financial statements, information supplied for use in this Proxy Statement,
contractual defaults and consents, litigation, title to properties, licenses,
intellectual property and information technology, material contracts,
environmental matters, condition of contributed assets, real property,
compliance with laws, employee benefit plans, labor relations, and conflicts
with organizational documents or certain material agreements.
 
     The Contribution Agreement may be terminated and the transactions
contemplated thereby may be abandoned at any time prior to Closing: (i) by
mutual written consent of Fleet and Advanta; (ii) by either Fleet or Advanta if
the transactions contemplated by the Contribution Agreement have not been
consummated by March 31, 1998 (as such date may be extended by mutual agreement,
the "Outside Termination Date"); provided, that the right to terminate the
Contribution Agreement shall not be available to any party whose failure to
fulfill any obligation under the Contribution Agreement has been the cause of,
or resulted in, the failure to consummate the transactions contemplated thereby
by the Outside Termination Date; provided, further, that if the failure to
consummate the transactions contemplated by the Contribution Agreement by the
Outside Termination Date results from the failure of Advanta and its
subsidiaries to have sufficient liabilities which may be transferred to the LLC
in accordance with the terms of the Contribution Agreement to permit the closing
balance sheet to reflect the Agreed Deficit, then the Outside Termination Date
shall be extended to June 30, 1998; (iii) by either Fleet or Advanta if any
court of competent jurisdiction or other governmental body within the United
States shall have issued an order, decree or ruling or taken any other action
permanently restraining, enjoining or otherwise prohibiting the Transaction and
such order, decree, ruling or other action shall have become final and
nonappealable; or (iv) by Fleet, if (a) Fleet shall discover that any
representation or warranty made by Advanta in the Contribution Agreement
(without regard to any Material Adverse Effect qualification in such
representation or warranty) is untrue at the time such
 
                                       20
<PAGE>   32
 
representation or warranty was made or shall not be true and correct as of the
Closing Date, except where the failure to be so true and correct individually or
in the aggregate would not have a Material Adverse Effect, provided that if any
such failure to be so true and correct is capable of being cured prior to the
Outside Termination Date, then Fleet may not terminate the Contribution
Agreement under this clause (iv) until the Outside Termination Date, unless
Fleet provides notice to Advanta, at or prior to the date originally scheduled
for closing by Advanta specifying in reasonable detail the untruthfulness in the
representations or warranties claimed by Fleet, and in no event may Fleet
terminate the Contribution Agreement under this clause (iv) if such failure is
corrected prior to the Outside Termination Date, (b) there shall have been a
breach of any covenant or agreement on the part of Advanta or any of its
subsidiaries under the Contribution Agreement resulting in a Material Adverse
Effect which shall not be capable of being cured prior to the Outside
Termination Date, (c) the stockholders of Advanta fail to approve the
Transaction, or (d) Advanta's Board (x) fails to recommend approval and adoption
of the Transaction by the stockholders of Advanta or withdraws or amends or
modifies in a manner adverse to Fleet its recommendation or approval in respect
of the Transaction, (y) makes any recommendation with respect to an Alternative
Acquisition other than a recommendation to reject such Alternative Acquisition
or (z) fails to convene the Special Meeting on or prior to the Outside
Termination Date (other than as a result of any restraining order or injunction
or court order or failure of the Commission to clear the Proxy Statement for
mailing to Advanta's stockholders on or before that date which is 35 days prior
to the Outside Termination Date); or (v) by Advanta, if (a) Advanta shall
discover that any representation or warranty made by Fleet in the Contribution
Agreement (without regard to any Fleet Material Adverse Effect qualification in
such representation or warranty) is untrue at the time such representation or
warranty was made or shall not be true and correct as of the Closing Date,
except where the failure to be so true and correct would not have a Fleet
Material Adverse Effect or materially adversely affect (or materially delay) the
consummation of the Contribution and the other transactions contemplated by the
Contribution Agreement, provided that if any such failure to be so true and
correct is capable of being cured prior to the Outside Termination Date, then
Advanta may not terminate the Contribution Agreement under this clause (v) until
the Outside Termination Date, unless Advanta provides notice to Fleet, at or
prior to the date originally scheduled for closing by Advanta specifying in
reasonable detail the untruthfulness in the representations and warranties
claimed) by Advanta, and in no event may Advanta terminate the Contribution
Agreement under this clause (v) if such failure is corrected prior to the
Outside Termination Date or (b) there shall have been a material breach of any
covenant or agreement in the Contribution Agreement on the part of Fleet which
shall not be capable of being cured prior to the Outside Termination Date.
 
     If the Contribution Agreement is terminated, it will become void, without
liability on the part of any party, except as provided in the following
paragraph and except that if the Contribution Agreement is terminated pursuant
to clause (iv)(c) or clause (iv)(d)(z) above and an Alternative Acquisition is
approved by the Board of Directors of Advanta prior to the first anniversary of
the termination of the Contribution Agreement, then Advanta shall be obligated
to pay to Fleet within two Business Days after approval by the Board of
Directors of an Alternative Acquisition, a termination fee equal to $50 million
and shall have no obligation to pay any other amounts or have any other
liability on account of damages, expenses or otherwise. No fee or other amount
shall be paid to Fleet if it or any subsidiary of Fleet shall be in material
breach of its material obligations under the Contribution Agreement.
 
     Other than in the case of a termination under clause (iv)(c) above,
termination will not relieve a party in breach of the Contribution Agreement
from liability for any wilful breach of the Contribution Agreement giving rise
to the termination.
 
INDEMNIFICATION
 
     Following the Closing, Advanta and its subsidiaries which contributed
assets to the LLC in the Transaction shall jointly and severally indemnify and
hold the LLC, Fleet and the Fleet Contributors harmless from and against any
losses sustained by the LLC, Fleet or any of the Fleet Contributors: (i) arising
from any breach of any representation or warranty on the part of Advanta or any
of such subsidiaries (and for this purpose the representations and warranties of
Advanta, except for those relating to material litigation, shall not be deemed
to include qualifications as to materiality or Material Adverse Effect); (ii)
arising from any breach
 
                                       21
<PAGE>   33
 
of any covenant on the part of Advanta or any of such subsidiaries; (iii)
arising from a challenge to the validity of the transfer of the securitization
trusts (other than arising out of actions or failures to act of Fleet and its
affiliates); (iv) related to any action taken by Advanta or any of such
subsidiaries with respect to any of its employee benefit plans, including any
amendment thereto resulting from the transactions contemplated by the
Contribution Agreement; and (v) related to any Non-Assumed Liability (as such
term is defined in the Contribution Agreement) which is a liability of Advanta
or any of its subsidiaries. Any and all losses shall be computed on a net basis,
after taking into account any amounts received or, in the reasonable opinion of
Fleet, receivable by Fleet or any its subsidiaries under any insurance policies.
 
     Neither Advanta nor its subsidiaries shall have any obligation with respect
to any indemnification payments under clauses (i) or (iii) above except to the
extent that the aggregate indemnification obligations of Advanta and its
subsidiaries exceed $15,000,000 in the aggregate, and Advanta and its
subsidiaries shall have no obligation with respect to such initial $15,000,000
amount.
 
     The indemnification provided for in the Contribution Agreement does not
cover, and in no event shall any party be liable for, any consequential,
incidental or special damages, and in no event may any claim for indemnification
be made in an amount which is less than $50,000.
 
     The Contribution Agreement provides for analogous indemnifications of
Advanta and its affiliates by Fleet and certain of its subsidiaries and the LLC.
 
                          OWNERSHIP OF ADVANTA SHARES
 
     The information set forth on the following table is furnished as of
November 12, 1997, with respect to any person (including any "group" as that
term is used in Section 13(d)(3) of the Securities Exchange Act of 1934, as
amended (the "Exchange Act")) who is known to Advanta to be the beneficial owner
of more than 5% of any class of Advanta's voting securities.
 
<TABLE>
<CAPTION>
                                                                      AMOUNT AND
                                                                      NATURE OF
                                                                      BENEFICIAL            PERCENT
  TITLE OF CLASS          NAME AND ADDRESS OF BENEFICIAL OWNER        OWNERSHIP             OF CLASS
- -------------------  -----------------------------------------------  ----------            --------
<S>                  <C>                                              <C>                   <C>
Class A Preferred    The Estate of J. R. Alter(1)...................       1,010             100.00%
Class A Common       Dennis Alter(1)................................   4,868,856(2)(3)(4)     26.76%
                     Neuberger & Berman, LLC(5).....................   2,117,950              11.66%
</TABLE>
 
- ---------------
(1) The address for the Estate of J. R. Alter and Dennis Alter is c/o Advanta
    Corp., Welsh and McKean Roads, P.O. Box 844, Spring House, Pennsylvania,
    19477-0844.
 
(2) Includes 999,462 shares owned by a trust, the beneficiary of which is Linda
    Alter, the sister of Dennis Alter and pursuant to which Dennis Alter is sole
    trustee. Mr. Alter disclaims beneficial ownership of these shares.
 
(3) Includes 150,000 shares owned by Dennis Alter's wife and 168,824 shares
    owned by several trusts established by Mr. Alter for the benefit of his
    minor children, for which trusts Mrs. Alter serves as a trustee. Also
    includes an aggregate of 75,000 shares held by a charitable foundation
    established by Mr. Alter, as to which Mr. Alter shares voting and investment
    powers, and 75,000 shares held by a trust established by Mr. Alter, through
    which he has made certain charitable gifts of shares and as to which Mr.
    Alter has sole voting and investment powers. Mr. Alter disclaims beneficial
    ownership of all such shares.
 
(4) Does not include 1,010 shares of Advanta's Class A Preferred Stock and
    499,465 shares of Class A Common Stock owned by the Estate of J. R. Alter,
    the father of Dennis Alter, and 75,000 shares of Class A Common Stock owned
    by Helen Alter, the mother of Dennis Alter, as to which Dennis Alter
    disclaims beneficial ownership.
 
(5) Information as to shares held by Neuberger & Berman, LLC, a registered
    investment advisor ("Neuberger"), is as of June 2, 1997, as set forth in a
    Schedule 13G filed with the Commission. Under
 
                                       22
<PAGE>   34
 
    applicable Commission rules, Neuberger is deemed to be the beneficial owner
    of these shares because it shares the power to vote or direct the vote of
    and/or shares the power to exercise investment discretion (dispositive
    power) with respect to these shares. Of these shares, 1,542,500, or 8.49% of
    the class, are beneficially owned by Neuberger & Berman Focus Portfolio
    ("Neuberger Portfolio"). Neuberger and Neuberger & Berman Management, Inc.
    ("Neuberger Management") are deemed to be beneficial owners of the shares
    beneficially owned by Neuberger Portfolio because Neuberger and Neuberger
    Management serve as subadviser and investment manager, respectively, of
    Neuberger Portfolio and thus share power to make decisions regarding whether
    to retain or dispose of the shares held by Neuberger Portfolio. The address
    of Neuberger, Neuberger Portfolio and Neuberger Management is 605 Third
    Avenue, New York, NY 10158-3698.
 
     The following table sets forth certain information regarding the Class A
Common Stock and Class B Common Stock beneficially owned by each director of
Advanta, by Advanta's Chief Executive Officer, by each of Advanta's four other
most highly compensated executive officers whose compensation exceeded $100,000
during 1996, and by all directors and executive officers as a group, as of
October 25, 1997, unless otherwise noted. Shares issuable pursuant to the
exercise of stock options are included in the table below if such options are
currently exercisable.
 
     None of Advanta's executive officers or directors beneficially owns any
shares of the Class A Preferred Stock or the Class B Preferred Stock (SAILS)
Depositary Shares.
 
<TABLE>
<CAPTION>
                                                        CLASS A COMMON              CLASS B COMMON
                                                    -----------------------     -----------------------
                                                    AMOUNT AND                  AMOUNT AND
                                                    NATURE OF                   NATURE OF
                                                    BENEFICIAL     PERCENT      BENEFICIAL     PERCENT
                       NAME                         OWNERSHIP      OF CLASS     OWNERSHIP      OF CLASS
- --------------------------------------------------  ----------     --------     ----------     --------
<S>                                                 <C>            <C>          <C>            <C>
OFFICER/DIRECTORS
Dennis Alter(1)(2)(3)(4)..........................  4,868,854        26.76%     2,687,922        10.00%
William A. Rosoff(5)(6)...........................          0            *        166,794            *
Alex W. Hart(7)...................................          0            *        576,503         2.15%
Richard A. Greenawalt(8)..........................    497,482         2.73%       534,537         2.01%
OFFICERS
Robert A. Marshall(9).............................        585            *         86,119            *
DIRECTORS
Arthur P. Bellis(10)..............................     60,478            *        141,978            *
Max Botel(11).....................................      8,712            *         49,512            *
Richard J. Braemer(12)(13)........................     64,940            *         88,940            *
William C. Dunkelberg(14).........................      4,500            *         30,500            *
Dana Becker Dunn(15)..............................          0            *          3,750            *
Robert C. Hall(16)................................          0            *         19,000            *
James E. Ksansnak(17).............................          0            *         10,050            *
Ronald Lubner(18).................................          0            *          3,750            *
Ronald J. Naples(19)..............................        750            *         38,250            *
Philip A. Turberg(20).............................     29,886            *         76,886            *
All officers and directors as a group (24 persons)
  (1)(2)(4)(6)(13)(21)............................  5,102,821        27.98%     4,537,811        16.48%
</TABLE>
 
- ---------------
   * Represents less than 1% of the indicated class of Advanta's Common Stock
     outstanding as of March 14, 1997.
 
 (1) Ownership includes 999,462 shares of Advanta's Class A Common Stock owned
     by a trust, the beneficiary of which is Linda Alter, the sister of Dennis
     Alter, and pursuant to which Mr. Alter is sole trustee. Mr. Alter disclaims
     beneficial ownership of these shares.
 
                                       23
<PAGE>   35
 
 (2) Ownership includes 150,000 shares of Class A Common Stock and 75,000 shares
     of Class B Common Stock held by Mr. Alter's wife, as well as 168,824 shares
     of Class A Common Stock and 175,194 shares of Class B Common Stock held by
     several trusts established by Mr. Alter for the benefit of his minor
     children, for which trusts Mrs. Alter serves as a trustee. Also includes
     35,180 shares of Class B Common Stock held by several trusts established by
     the Estate of J.R. Alter and by Helen Alter for the benefit of Mr. Alter's
     minor children, for which trusts Mr. Alter serves as a trustee. Also
     includes 75,000 shares of Advanta's Class A Common Stock and 75,000 shares
     of Advanta's Class B Common Stock held by a charitable foundation
     established by Mr. Alter, as to which Mr. Alter shares voting and
     investment powers, and 75,000 shares of Advanta's Class A Common Stock and
     22,600 of Advanta's Class B Common Stock held by a trust established by Mr.
     Alter, through which he has made certain charitable gifts of shares and as
     to which Mr. Alter has sole voting and investment powers. Mr. Alter
     disclaims beneficial ownership of all such shares.
 
 (3) Ownership includes options to purchase 337,500 shares of Advanta's Class B
     Common Stock pursuant to Advanta's Stock Option Plans.
 
 (4) Ownership does not include 1,010 shares of Advanta's Class A Preferred
     Stock, 499,465 shares of Advanta's Class A Common Stock and 357,885 shares
     of Class B Common Stock owned by the estate of J.R. Alter, the father of
     Dennis Alter, and 75,000 shares of both Advanta's Class A Common Stock and
     Class B Common Stock owned by Helen Alter, the mother of Dennis Alter, as
     to all of which shares Dennis Alter disclaims beneficial ownership.
 
 (5) Ownership includes options to purchase 12,500 shares of Advanta's Class B
     Common Stock pursuant to Advanta's Stock Option Plans.
 
 (6) Ownership does not include 150,000 shares of each of Advanta's Class A and
     Class B Common Stock held by a trust established by Mr. Alter for the
     benefit of his minor children, as to which shares Mr. Rosoff shares voting
     and investment powers as a co-trustee of the trust. Such share ownership is
     reflected in the ownership table under Mr. Alter's name.
 
 (7) Ownership includes options to purchase 262,500 shares of the Advanta's
     Class B Common Stock pursuant to Advanta's Stock Option Plans.
 
 (8) Information as to shares owned by Mr. Greenawalt is as of March 14, 1997,
     the most recent practicable date for which Advanta has information.
     Ownership includes 63,475 shares of Advanta's Class A Common Stock and
     49,450 shares of Advanta's Class B Common Stock owned by Mr. Greenawalt's
     wife and 41,442 shares of Class A Common Stock and 470 shares of Class B
     Common Stock held by Mr. Greenawalt as custodian for his children. Mr.
     Greenawalt disclaims beneficial ownership of all such shares.
 
 (9) Information as to shares owned by Mr. Marshall is as of March 14, 1997, the
     most recent practicable date for which Advanta has information. Ownership
     includes options to purchase 41,250 shares of Advanta's Class B Common
     Stock pursuant to Advanta's Stock Option Plans.
 
(10) Ownership includes options to purchase 31,500 shares of Advanta's Class B
     Common Stock pursuant to Advanta's Stock Option Plans and otherwise.
 
(11) Ownership includes options to purchase 5,000 shares of Advanta's Class A
     Common Stock and 36,500 shares of Advanta's Class B Common Stock pursuant
     to Advanta's Stock Option Plans and otherwise.
 
(12) Ownership includes options to purchase 26,670 shares of Advanta's Class A
     Common Stock and 58,170 shares of Advanta's Class B Common Stock pursuant
     to Advanta's Stock Option Plans and otherwise.
 
(13) Ownership does not include 75,000 shares of Advanta's Class A Common Stock
     and 75,000 shares of Advanta's Class B Common Stock held by a charitable
     foundation established by Mr. Alter, as to which shares Mr. Braemer shares
     voting and investment powers as a trustee of the foundation. Such share
     ownership is reflected in the ownership table under Mr. Alter's name.
 
(14) Ownership includes options to purchase 3,000 shares of Advanta's Class A
     Common Stock and 30,500 shares of Advanta's Class B Common Stock pursuant
     to Advanta's Stock Option Plans.
 
                                       24
<PAGE>   36
 
(15) Ownership includes options to purchase 3,750 shares of Advanta's Class B
     Common Stock pursuant to Advanta's Stock Options Plans.
 
(16) Ownership includes options to purchase 18,000 shares of Advanta's Class B
     Common Stock pursuant to Advanta's Stock Option Plans.
 
(17) Ownership includes options to purchase 9,750 shares of Advanta's Class B
     Common Stock pursuant to Advanta's Stock Option Plans.
 
(18) Ownership includes options to purchase 3,750 shares of Advanta's Class B
     Common Stock pursuant to Advanta's Stock Option Plans.
 
(19) Ownership includes options to purchase 37,500 shares of Advanta's Class B
     Common Stock pursuant to Advanta's Stock Option Plans.
 
(20) Ownership includes options to purchase 7,500 shares of Advanta's Class A
     Common Stock and 39,000 shares of Advanta's Class B Common Stock pursuant
     to Advanta's Stock Option Plans.
 
(21) Ownership includes options to purchase 60,920 shares of Advanta's Class A
     Common Stock and 1,295,720 shares of Advanta's Class B Common Stock
     pursuant to Advanta's Stock Option Plans. Ownership does not include any
     amounts in respect of Messrs. Greenawalt or Marshall, as neither of them
     was serving as a director or officer of Advanta as of October 25, 1997.
 
                             MARKET PRICES AND DIVIDENDS
 
     The Class A Common Stock, Class B Common Stock and Class B Preferred Stock
(SAILS) Depositary Shares are traded in the Nasdaq National Market and prices
are quoted on Nasdaq under the symbol "ADVNA", "ADVNB" and "ADVNZ,"
respectively. The following table sets forth, for each of the periods indicated,
the high and low reported quotations per Share as quoted on Nasdaq and reported
by the Dow Jones News Retrieval Service.
 
<TABLE>
<CAPTION>
                               CALENDAR YEAR                              HIGH       LOW
    -------------------------------------------------------------------  ------     ------
    <S>                                                                  <C>        <C>
    CLASS A COMMON STOCK
    1995
      First Quarter....................................................  $34.75     $25.50
      Second Quarter...................................................   42.50      33.00
      Third Quarter....................................................   46.25      39.50
      Fourth Quarter...................................................   48.88      37.50
    1996
      First Quarter....................................................  $53.50     $34.75
      Second Quarter...................................................   58.25      46.50
      Third Quarter....................................................   53.00      41.00
      Fourth Quarter...................................................   50.00      40.00
    1997
      First Quarter....................................................  $53.25     $26.88
      Second Quarter...................................................   36.75      20.31
      Third Quarter....................................................   36.69      28.06
      Fourth Quarter...................................................   38.50      24.75
    1998
      First Quarter(through January 9, 1998)...........................  $28.25     $26.81
</TABLE>
 
                                       25
<PAGE>   37
 
<TABLE>
<CAPTION>
                               CALENDAR YEAR                              HIGH       LOW
    -------------------------------------------------------------------  ------     ------
    <S>                                                                  <C>        <C>
    CLASS B COMMON STOCK
    1995
      First Quarter....................................................  $32.25     $24.50
      Second Quarter...................................................   38.75      30.75
      Third Quarter....................................................   42.50      36.00
      Fourth Quarter...................................................   45.00      35.13
    1996
      First Quarter....................................................  $49.25     $33.75
      Second Quarter...................................................   52.50      43.50
      Third Quarter....................................................   48.25      39.75
      Fourth Quarter...................................................   48.50      38.25
    1997
      First Quarter....................................................  $51.56     $25.88
      Second Quarter...................................................   35.69      19.50
      Third Quarter....................................................   35.63      26.50
      Fourth Quarter...................................................   37.50      24.00
    1998
      First Quarter (through January 9, 1998)..........................  $27.56     $25.63
</TABLE>
 
<TABLE>
<CAPTION>
                               CALENDAR YEAR                              HIGH       LOW
    -------------------------------------------------------------------  ------     ------
    <S>                                                                  <C>        <C>
    CLASS B PREFERRED STOCK (SAILS) DEPOSITARY SHARES
    1995
      First Quarter....................................................      NA         NA
      Second Quarter...................................................      NA         NA
      Third Quarter....................................................  $43.00     $37.13
      Fourth Quarter...................................................   44.00      36.63
    1996
      First Quarter....................................................  $46.75     $36.25
      Second Quarter...................................................   49.25      42.50
      Third Quarter....................................................   47.00      39.13
      Fourth Quarter...................................................   45.75      38.00
    1997
      First Quarter....................................................  $49.50     $28.50
      Second Quarter...................................................   35.75      22.00
      Third Quarter....................................................   37.00      29.75
      Fourth Quarter...................................................   37.50      25.00
    1998
      First Quarter (through January 9, 1998)..........................  $28.50     $26.00
</TABLE>
 
     On October 27, 1997, the last full trading day prior to the public
announcement of the Transaction, the last reported sale quotation of the Class A
Common Stock was $33.50, the last reported sale quotation of the Class B Common
Stock was $32.25 and the last reported sale quotation of the Class B Preferred
Stock (SAILS) Depositary Shares was $35.625.
 
                                       26
<PAGE>   38
 
                         SELECTED FINANCIAL INFORMATION
 
   
     Set forth below is certain summary consolidated historical financial
information of the Company and its subsidiaries. The historical information
(other than the ratio of earnings to fixed charges) was derived from the audited
consolidated financial statements included in the Company's Annual Report of
Form 10-K for the year ended December 31, 1996 (the "Company's 1996 Annual
Report"), and from the unaudited consolidated financial statements included in
the Company's Quarterly Report on Form 10-Q for the period ended September 30,
1997 (the "Company's 1997 Third Quarter Report") and other information and data
contained in the Company's 1996 Annual Report and the Company's 1997 Third
Quarter Report. More comprehensive financial information is included in such
reports and the financial information which follows is qualified in its entirety
by reference to such reports and all of the financial statements and related
notes contained therein, copies of which may be obtained as set forth below.
    
 
                                       27
<PAGE>   39
 
                              FINANCIAL HIGHLIGHTS
 
                      SELECTED FINANCIAL DATA (UNAUDITED)
   
<TABLE>
<CAPTION>
                                                   NINE MONTHS ENDED
                                                     SEPTEMBER 30,                        YEAR ENDED DECEMBER 31,
                                               -------------------------   -----------------------------------------------------
                                                  1997          1996          1996          1995          1994          1993
                                               -----------   -----------   -----------   -----------   -----------   -----------
                                                                   (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                            <C>           <C>           <C>           <C>           <C>           <C>
SUMMARY OF OPERATIONS
  Net operating revenues(1)..................  $   652,919   $   610,127   $   850,977   $   615,914   $   447,837   $   334,224
    Net interest income......................       92,372        56,247        78,265        72,900        70,381        78,644
    Noninterest revenues.....................      560,547       587,700       806,532       543,014       395,808       255,580
  Provision for credit losses................      158,886        66,963        96,862        53,326        34,198        29,802
  Operating expenses.........................      456,279       379,249       523,174       350,685       266,784       181,167
    Income before income taxes and
      extraordinary items....................       37,754       197,735       264,761       211,903       165,207       123,255
    Income before extraordinary items........       28,013       130,506       175,657       136,677       106,063        77,920
  Net income.................................       28,013       130,506       175,657       136,677       106,063        76,647
PER COMMON SHARE DATA
  Income before extraordinary items..........         0.60   $      2.89   $      3.89   $      3.20   $      2.58   $      1.95
  Net income.................................         0.60          2.89          3.89          3.20          2.58          1.92
  Cash dividends declared(3)
    Class A..................................        0.330         0.270          .380          .290          .217          .167
    Class B..................................        0.396         0.324          .456          .348          .260          .200
  Book value.................................        18.04         17.14         18.06         14.35         11.12          8.82
  Average shares used to compute EPS(4)......       46,108        45,097        45,073        42,670        41,046        39,777
  Closing stock price
    Class A..................................        29.13         46.00         42.75         38.25         26.25         33.25
    Class B..................................        27.25         42.75         40.88         36.38         25.25         29.00
FINANCIAL CONDITION--YEAR END
  Investments and money market instruments...  $ 2,805,695   $ 1,430,165   $ 1,671,309   $ 1,090,047   $   671,661   $   542,222
  Gross receivables Owned....................    2,681,682     3,047,412     2,656,641     2,762,927     1,964,444     1,277,305
    Securitized..............................   13,705,635    12,749,946    13,632,552     9,452,428     6,190,793     3,968,856
    Managed..................................   16,387,317    15,797,358    16,289,193    12,215,355     8,155,237     5,246,161
  Total assets
    Owned....................................    6,702,667     5,606,676     5,583,959     4,524,259     3,113,048     2,140,195
    Managed..................................   20,795,966    18,356,622    19,216,511    13,976,687     9,303,841     6,109,051
  Deposits...................................    2,942,115     1,820,894     1,860,058     1,906,601     1,159,358     1,254,881
  Long-term debt.............................    1,411,987     1,385,880     1,393,095       587,877       666,033       368,372
  Stockholders' equity.......................      880,187       798,395       852,036       672,964       441,690       342,741
  Capital securities(5)......................      100,000             0       100,000             0             0             0
  Stockholders' equity, long-term debt and
    capital securities.......................    2,392,174     2,184,275     2,345,131     1,260,841     1,107,723       711,113
SELECTED FINANCIAL RATIOS(9)
  Return on average assets...................         0.58%         3.16%         3.16%         4.06%         4.47%         3.91%
  Return on average common equity............         4.10         25.95         25.31         26.15         26.97         27.50
  Return on average total equity(6)..........         3.26         22.72         22.07         24.75         26.97         27.50
  Equity/managed assets(6)...................         4.71          4.35          4.95          4.81          4.75          5.61
  Equity/owned assets(6).....................        14.62         14.24         17.05         14.87         14.19         16.01
 
<CAPTION>
                                                                                                  
                                                      YEAR ENDED    
                                                      DECEMBER 31,         FIVE-YEAR
                                                  1992          1991        CAGR(2)
                                               -----------   -----------   ---------
<S>                                            <C>           <C>           <C>
SUMMARY OF OPERATIONS
  Net operating revenues(1)..................  $   266,320   $   207,347       33%
    Net interest income......................       73,176        73,990        1
    Noninterest revenues.....................      193,144       133,357       43
  Provision for credit losses................       47,138        55,461       12
  Operating expenses.........................      142,082       112,567       36
    Income before income taxes and
      extraordinary items....................       77,100        39,319       46
    Income before extraordinary items........       48,037        25,165       47
  Net income.................................       48,037        25,165       47
PER COMMON SHARE DATA
  Income before extraordinary items..........  $      1.38   $       .81       37%
  Net income.................................         1.38           .81       37
  Cash dividends declared(3)
    Class A..................................         .107          .063       43
    Class B..................................         .104           N/A        *
  Book value.................................         5.22          3.70       37
  Average shares used to compute EPS(4)......       34,590        31,044        8
  Closing stock price
    Class A..................................        21.58         11.50       30
    Class B..................................        19.33           N/A        *
FINANCIAL CONDITION--YEAR END
  Investments and money market instruments...  $   521,567   $   270,267       44%
  Gross receivables Owned....................      998,244     1,273,420       16
    Securitized..............................    2,721,726     1,573,164       54
    Managed..................................    3,719,970     2,846,584       42
  Total assets
    Owned....................................    1,775,067     1,716,350       27
    Managed..................................    4,496,793     3,289,514       42
  Deposits...................................    1,204,486     1,205,035        9
  Long-term debt.............................      173,668       112,609       65
  Stockholders' equity.......................      174,870       118,859       48
  Capital securities(5)......................            0             0        *
  Stockholders' equity, long-term debt and
    capital securities.......................      348,538       231,468       59
SELECTED FINANCIAL RATIOS(9)
  Return on average assets...................         2.82%         1.63%       *
  Return on average common equity............        33.32         27.09
  Return on average total equity(6)..........        33.32         27.09        *
  Equity/managed assets(6)...................         3.89          3.61        *
  Equity/owned assets(6).....................         9.85          6.93        *
</TABLE>
    
 
                                       28
<PAGE>   40
<TABLE>
<CAPTION>
                                                   NINE MONTHS ENDED
                                                     SEPTEMBER 30,                        YEAR ENDED DECEMBER 31,
                                               -------------------------   -----------------------------------------------------
                                                  1997          1996          1996          1995          1994          1993
                                               -----------   -----------   -----------   -----------   -----------   -----------
                                                                   (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                            <C>           <C>           <C>           <C>           <C>           <C>
 
  Dividend payout............................        60.50         10.28         10.75          9.97          9.24          9.56
  Managed net interest margin(7).............         7.55          6.08          6.32          5.87          6.72          7.77
  As a percentage of managed receivables:
    Total loans 30 days or more
      delinquent(8)..........................          5.7           4.2           5.4           3.3           2.7           3.6
    Net charge-offs(8).......................          5.4           3.0           3.2           2.2           2.3           2.9
    Other operating expenses.................          3.4           2.9           2.9           2.9           3.7           4.1
 

<CAPTION>                                                                                                  
                                                      YEAR ENDED    
                                                      DECEMBER 31,         FIVE-YEAR
                                                  1992          1991        CAGR(2)
                                               -----------   -----------   ---------
<S>                                            <C>           <C>           <C>

  Dividend payout............................         7.69          7.85        *
  Managed net interest margin(7).............         8.05          7.54        *
  As a percentage of managed receivables:
    Total loans 30 days or more
      delinquent(8)..........................          5.0           5.6        *
    Net charge-offs(8).......................          3.4           3.2        *
    Other operating expenses.................          4.4           4.6        *
</TABLE>
 
- ---------------
 
(1) Excludes gains on sales of credit card relationships in 1996 and 1994.
 
(2) Compound annual growth rate from December 31, 1991.
 
(3) 1992 cash dividends include dividends for three quarters on the Class B
    common stock and the full year on the Class A common stock, adjusted to
    reflect the effective stock split.
 
(4) Includes common stock equivalents. 1997, 1996 and 1995 amounts include
    equivalent shares related to convertible Class B Preferred stock.
 
(5) Represents Advanta-obligated mandatorily redeemable preferred securities of
    subsidiary trust holding solely subordinated debentures of Advanta.
 
(6) At December 31, 1996 and September 30, 1997, return on average total equity,
    equity/managed assets and equity/owned assets include capital securities as
    equity. The ratios without capital securities were 22.31%, 4.43% and 15.26%,
    respectively at December 31, 1996, and 3.65%, 4.23% and 13.13%, respectively
    at September 30, 1997.
 
(7) Combination of owned interest-earning assets/interest-bearing liabilities
    and securitized credit card assets/liabilities.
 
(8) The 1996 figures reflect the adoption of a new charge-off methodology in
    August 1996 relating to credit card bankruptcies (see Asset Quality).
 
(9) The ratios for the nine month periods ended September 30, 1997 and 1996 are
    annualized.
 *  Not meaningful.
 
                                       29
<PAGE>   41
 
   
                   UNAUDITED PRO FORMA FINANCIAL INFORMATION
    
 
   
     The following pro forma financial information has been prepared by Advanta
to illustrate the estimated effects of the Transaction as described under "The
Contribution and Related Transactions" in this Proxy Statement. The following
tables present (i) the historical consolidated income statements for the nine
months ended September 30, 1997 (unaudited) and the year ended December 31,
1996, and the unaudited historical consolidated balance sheet as of September
30, 1997 for Advanta and its subsidiaries and (ii) the unaudited pro forma
consolidated income statements for the nine months ended September 30, 1997 and
the year ended December 31, 1996 and the unaudited pro forma consolidated
balance sheet as of September 30, 1997 for Advanta giving effect to the Pro
Forma Adjustments described below. The pro forma consolidated income statements
were prepared assuming that the Contribution had occurred January 1, 1996. The
pro forma consolidated balance sheet was prepared assuming that the Contribution
had occurred September 30, 1997.
    
 
   
     The unaudited pro forma consolidated financial statements presented below
do not purport to represent what the results of operations or financial position
would actually have been if the Transaction had occurred on the dates referred
to above. Also, the unaudited pro forma consolidated financial statements are
not indicative of the future results of operations or financial position of
Advanta to be expected in future periods. A substantial portion of corporate
expenses incurred in the past have been to support the operations to be
contributed. Also, Advanta has incurred expenditures in the past for new
businesses and product development. Associated with the Transaction, Advanta
intends to substantially reduce corporate expenses and expenses associated with
business and product development not directly associated with its mortgage and
business service companies. No pro forma adjustments have been reflected
associated with Advanta's plans to reduce these expenses. Further, the Pro Forma
Adjustments do not reflect a restructuring charge related to the planned
reduction in corporate expenses or transaction expenses associated with the
Transaction. The Pro Forma Adjustments also do not reflect any impact for the
intended purchase of between $750 million and $850 million of Advanta's common
stock. The restructuring charge and transaction expenses will be incurred in the
period that the Transaction is consummated. The Pro Forma Adjustments are based
upon available information and certain assumptions that Advanta believes are
reasonable.
    
 
                                       30
<PAGE>   42
 
                         ADVANTA CORP. AND SUBSIDIARIES
 
               PRO FORMA UNAUDITED CONSOLIDATED INCOME STATEMENT
                      NINE MONTHS ENDED SEPTEMBER 30, 1997
 
<TABLE>
<CAPTION>
                                                   ADVANTA CORP.                             ADVANTA CORP.
                                                  AND SUBSIDIARIES        PRO FORMA         AND SUBSIDIARIES
                                                     HISTORICAL          ADJUSTMENTS           PRO FORMA
                                                  ----------------     ----------------     ----------------
                                                           ($ IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                               <C>                  <C>                  <C>
Interest income:
  Loans and leases..............................      $224,994            $ (154,490)(A)        $ 70,504
  Investments...................................       107,051               (22,522)(A)          84,529
                                                      --------             ---------            --------
Total interest income...........................       332,045              (177,012)            155,033
Total interest expense..........................       239,673              (138,947)(B)         100,726
                                                      --------             ---------            --------
NET INTEREST INCOME.............................        92,372               (38,065)             54,307
                                                      --------             ---------            --------
Provision for credit losses.....................       158,886              (141,231)(A)          17,655
                                                      --------             ---------            --------
NET INTEREST INCOME (LOSS) AFTER PROVISION FOR
  CREDIT LOSSES.................................       (66,514)              103,166              36,652
                                                      --------             ---------            --------
Noninterest revenues:
  Gain on sale of credit cards..................            --                    --(A)               --
  Other noninterest revenues....................       560,547              (405,747)(A)         154,800
                                                      --------             ---------            --------
Total noninterest revenues......................       560,547              (405,747)            154,800
                                                      --------             ---------            --------
Operating expenses:
  Amortization of credit card deferred
     origination costs, net.....................        47,916               (44,543)(A)           3,373
  Other operating expenses......................       408,363              (216,937)(C)         191,426
                                                      --------             ---------            --------
Total operating expenses........................       456,279              (261,480)            194,799
INCOME (LOSS) BEFORE INCOME TAXES...............        37,754               (41,101)             (3,347)
                                                      --------             ---------            --------
PROVISION (BENEFIT) FOR INCOME TAXES............         9,741               (14,385)(D)          (4,644)
                                                      --------             ---------            --------
NET INCOME (LOSS)...............................      $ 28,013            $  (26,716)           $  1,297
                                                      ========             =========            ========
Earnings per common share.......................      $   0.60                                  $   0.03
                                                      ========                                  ========
Average common shares outstanding...............        46,108                                    46,108
                                                      ========                                  ========
</TABLE>
 
- ---------
(A)  The pro forma consolidated income statement reflects the elimination of
     income and expense related to the results of operations reflected in the
     Unaudited Historical Combined Financial Statements of Advanta Personal
     Payment Services (the "Division") as if the transaction had occurred for
     the periods presented.
 
(B)  The pro forma consolidated income statement reflects (1) interest expense
     reflected in the Unaudited Historical Combined Financial Statements of the
     Division, and (2) an adjustment of approximately $55.2 million to reflect
     approximately $1.3 billion of additional interest bearing liabilities to be
     transferred in the Contribution above the amount of interest bearing
     liabilities reflected in the Unaudited Historical Combined Financial
     Statements of the Division. The $1.3 billion of additional interest bearing
     liabilities will be transferred from Advanta National Bank (ANB), where the
     predominance of the credit card operations are conducted and were incurred
     in the ordinary course of ANB's business.
 
(C)  The pro forma consolidated income statement reflects the reduction in other
     operating expenses related to (1) the results of operations reflected in
     the Unaudited Historical Combined Financial Statements of the Division had
     the transaction occurred for the periods presented, (2) $399,000 of
     additional depreciation expense for fixed assets to be transferred to the
     LLC that were not dedicated to the Division, and (3) $3.2 million of
     operating expenses for an Advanta Corp. support group whose operations will
     be transferred to the LLC.
 
(D)  The pro forma consolidated income statement reflects the net effects of the
     Pro Forma Adjustments at the statutory federal tax rate of 35% for the
     period presented.
 
                                       31
<PAGE>   43
 
                         ADVANTA CORP. AND SUBSIDIARIES
 
               PRO FORMA UNAUDITED CONSOLIDATED INCOME STATEMENT
                          YEAR ENDED DECEMBER 31, 1996
 
<TABLE>
<CAPTION>
                                                       ADVANTA CORP.                       ADVANTA CORP.
                                                      AND SUBSIDIARIES    PRO FORMA       AND SUBSIDIARIES
                                                         HISTORICAL      ADJUSTMENTS         PRO FORMA
                                                      ----------------   -----------      ----------------
                                                            ($ IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                                   <C>                <C>              <C>
Interest income:
  Loans and leases..................................      $267,823        $(220,745)(A)       $ 47,078
  Investments.......................................        80,142          (14,657)(A)         65,485
                                                          --------        ---------           --------
Total interest income...............................       347,965         (235,402)           112,563
Total interest expense..............................       269,700         (230,642)(B)         39,058
                                                          --------        ---------           --------
NET INTEREST INCOME.................................        78,265           (4,760)            73,505
                                                          --------        ---------           --------
Provision for credit losses.........................        96,862         (104,128)(A)         (7,266)
                                                          --------        ---------           --------
NET INTEREST INCOME (LOSS) AFTER PROVISION FOR
  CREDIT LOSSES.....................................       (18,597)          99,368             80,771
Noninterest revenues:
  Gain on sale of credit cards......................        33,820          (33,820)(A)             --
  Other noninterest revenues........................       772,712         (605,000)(A)        167,712
                                                          --------        ---------           --------
Total noninterest revenues..........................       806,532         (638,820)           167,712
                                                          --------        ---------           --------
Operating expenses:
  Amortization of credit card deferred origination
     costs, net.....................................        88,517          (86,088)(A)          2,429
  Other operating expenses..........................       434,657         (246,467)(C)        188,190
                                                          --------        ---------           --------
Total operating expenses............................       523,174         (332,555)           190,619
INCOME BEFORE INCOME TAXES..........................       264,761         (206,897)            57,864
PROVISION FOR INCOME TAXES..........................        89,104          (72,414)(D)         16,690
                                                          --------        ---------           --------
NET INCOME..........................................      $175,657        $(134,483)          $ 41,174
                                                          ========        =========           ========
Earnings per common share...........................      $   3.89                            $   0.91
                                                          ========                            ========
Average common shares outstanding...................        45,073                              45,073
                                                          ========                            ========
</TABLE>
 
- ---------------
(A)  The pro forma consolidated income statement reflects the elimination of
     income and expense related to the results of operations reflected in the
     Unaudited Historical Combined Financial Statements of Advanta Personal
     Payment Services (the "Division") as if the transaction had occurred for
     the periods presented.
 
(B)  The pro forma consolidated income statement reflects (1) interest expense
     reflected in the Unaudited Historical Combined Financial Statements of the
     Division, and (2) an adjustment of approximately $67.4 million to reflect
     approximately $1.3 billion of additional interest bearing liabilities to be
     transferred in the Contribution above the amount of interest bearing
     liabilities reflected in the Unaudited Historical Combined Financial
     Statements of the Division. The $1.3 billion of additional interest bearing
     liabilities will be transferred from Advanta National Bank (ANB), where the
     predominance of the credit card operations are conducted and were incurred
     in the ordinary course of ANB's business.
 
(C)  The pro forma consolidated income statement reflects the reduction in other
     operating expenses related to (1) the results of operations reflected in
     the Unaudited Historical Combined Financial Statements of the Division had
     the transaction occurred for the periods presented, (2) $302,000 of
     additional depreciation expense for fixed assets to be transferred to the
     LLC that were not dedicated to the Division, and (3) $3.9 million of
     operating expenses for an Advanta Corp. support group whose operations will
     be transferred to the LLC.
 
(D)  The pro forma consolidated income statement reflects the net effects of the
     Pro Forma Adjustments at the statutory federal tax rate of 35% for the
     period presented.
 
                                       32
<PAGE>   44
 
                         ADVANTA CORP. AND SUBSIDIARIES
 
                 PRO FORMA UNAUDITED CONSOLIDATED BALANCE SHEET
                            AS OF SEPTEMBER 30, 1997
 
<TABLE>
<CAPTION>
                                                     ADVANTA CORP.                       ADVANTA CORP.
                                                    AND SUBSIDIARIES    PRO FORMA       AND SUBSIDIARIES
                                                       HISTORICAL      ADJUSTMENTS         PRO FORMA
                                                    ----------------   -----------      ----------------
                                                                      ($ IN THOUSANDS)
<S>                                                 <C>                <C>              <C>
ASSETS
Cash..............................................     $  109,787      $  (106,179)(A)     $    3,608
Federal funds sold and interest-bearing deposits
  with banks......................................      1,406,688         (515,430)(A)        891,258
Investments available for sale....................      1,399,007               --          1,399,007
Loan and lease receivables, net:
  Available for sale..............................      1,040,028         (374,431)(A)        665,597
  Other loan and lease receivables, net...........      1,599,045       (1,239,534)(A)        359,511
                                                       ----------      -----------         ----------
Total loan and lease receivables, net.............      2,639,073       (1,613,965)         1,025,108
                                                       ----------      -----------         ----------
Premises and equipment, net.......................        136,636          (84,243)(B)         52,393
Amounts due from credit card securitizations......        286,680         (286,680)(A)             --
Other assets......................................        724,796         (231,650)(C)        493,146
                                                       ----------      -----------         ----------
          Total assets............................     $6,702,667      $(2,838,147)        $3,864,520
                                                       ==========      ===========         ==========
LIABILITIES
Deposits..........................................     $2,942,115      $(2,184,938)(D)     $  757,177
Debt and other borrowings.........................      2,517,552       (1,089,931)(D)      1,427,621
Other liabilities.................................        262,813          (93,278)(E)        169,535
                                                       ----------      -----------         ----------
          Total liabilities.......................      5,722,480       (3,368,147)         2,354,333
                                                       ----------      -----------         ----------
Company-obligated mandatorily redeemable preferred
  securities of subsidiary trust holding solely
  subordinated debentures of the Company..........        100,000               --            100,000
STOCKHOLDERS' EQUITY
Class A preferred stock, $1,000 par value:
  authorized, issued and outstanding -- 1,010
  shares..........................................          1,010               --              1,010
Class B preferred stock, $.01 par value:
  authorized -- 1,000,000 shares; issued -- 25,000
  shares..........................................
Class A common stock, $.01 par value:
  authorized -- 200,000,000 shares;
  issued -- 18,180,612 shares.....................            182               --                182
Class B common stock, $.01 par value:
  authorized -- 200,000,000 shares;
  issued -- 26,482,135 shares.....................            264               --                264
Additional paid-in capital, net...................        342,806               --            342,806
Retained earnings, net............................        548,638          530,000(F)       1,078,638
Less: Treasury stock at cost, 357,784 Class B
  common shares...................................        (12,713)              --            (12,713)
                                                       ----------      -----------         ----------
          Total stockholders' equity..............        880,187          530,000          1,410,187
                                                       ----------      -----------         ----------
          Total liabilities and stockholders'
            equity................................     $6,702,667      $(2,838,147)        $3,864,520
                                                       ==========      ===========         ==========
</TABLE>
 
- ---------------
(A)  Represents the contribution to the LLC of assets and liabilities reflected
     in the Unaudited Historical Combined Financial Statements of Advanta
     Personal Payment Services (the "Division") had the Contribution occurred at
     the balance sheet date.
 
(B)  Represents (1) the contribution to the LLC of property and equipment
     dedicated to the Division and (2) $6.3 million of fixed assets to be
     transferred to the LLC that were not dedicated to the Division.
 
                                       33
<PAGE>   45
 
(C)  Represents (1) the contribution to the LLC of other assets dedicated to the
     Division except for $8.7 million of Credit Insurance Business related
     assets that will not be transferred to the LLC and (2) Advanta's membership
     interest in the LLC valued at $20 million.
 
(D)  Represents the contribution to the LLC of deposits, debt and other
     borrowings by an amount equaling total assets of the Division plus an
     additional $510 million of liabilities representing a portion of the
     premium received by Advanta, less other liabilities transferred to the LLC
     in accordance with the Contribution Agreement.
 
(E)  Represents the reduction of other liabilities related to (1) the balance
     reflected in the Unaudited Historical Combined Financial Statements of the
     Division had the Contribution occurred at the balance sheet date and (2)
     $40 million of accrued interest payable on the deposits, debt and other
     borrowings discussed in [D] above, net of (3) $11.8 million of Credit
     Insurance Business related liabilities that will not be transferred to the
     LLC.
 
(F)  Represents the increase in retained earnings resulting from the gain of
     $530 million on the transaction, consisting of liabilities in excess of
     assets transferred of $510 million and Advanta's membership interest in the
     LLC valued at $20 million.
 
                                       34
<PAGE>   46
 
   
                       UNAUDITED FINANCIAL STATEMENTS OF
    
   
                       ADVANTA PERSONAL PAYMENT SERVICES
    
 
   
     Set forth below are (i) the unaudited historical combined income statements
for the nine months ended September 30, 1997 and September 30, 1996 and the
years ended December 31, 1996, December 31, 1995 and December 31, 1994, and (ii)
the unaudited historical combined balance sheet as of September 30, 1997,
December 31, 1996 and December 31, 1995 and (iii) the unaudited historical
combined statements of changes in division capital for the nine months ended
September 30, 1997 and the years ended December 31, 1996, December 31, 1995 and
December 31, 1994 and (iv) the unaudited historical combined statements of cash
flows for the nine months ended September 30, 1997 and September 30, 1996 and
the years ended December 31, 1996, December 31, 1995 and December 31, 1994, for
the Advanta Personal Payment Services, the division of Advanta which conducts
its consumer credit card business.
    
 
                                       35
<PAGE>   47
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
                              HISTORICAL COMBINED
                              FINANCIAL STATEMENTS
                            AS OF SEPTEMBER 30, 1997
                                  (UNAUDITED)
 
                                       36
<PAGE>   48
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                                                                        PAGE
                                                                                        ----
<S>                                                                                     <C>
HISTORICAL COMBINED FINANCIAL STATEMENTS (UNAUDITED)
  Combined Balance Sheets.............................................................   38
  Combined Statements of Income.......................................................   39
  Combined Statements of Changes in Division Capital..................................   40
  Combined Statements of Cash Flows...................................................   41
  Notes to Combined Financial Statements..............................................   42
</TABLE>
    
 
                                       37
<PAGE>   49
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
                            COMBINED BALANCE SHEETS
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                                                DECEMBER 31,
                                                        SEPTEMBER 30,     -------------------------
                                                            1997             1996           1995
                                                        -------------     ----------     ----------
                                                                     ($ IN THOUSANDS)
<S>                                                     <C>               <C>            <C>
ASSETS:
  Cash................................................   $   106,179      $  166,982     $   50,383
  Restricted interest-bearing deposits................       515,430         333,923        262,392
  Loan receivables, net:
     Available for sale...............................       374,431       1,062,930        776,737
     Other loan receivables, net......................     1,239,534         941,157      1,540,622
                                                          ----------      ----------     ----------
  Total loan receivables, net.........................     1,613,965       2,004,087      2,317,359
  Premises and equipment (at cost less accumulated
     depreciation of $43,091 for September 30, 1997,
     $32,456 for 1996, and $22,052 for 1995)..........        77,976          65,016         25,470
  Amounts due from securitizations....................       286,680         399,359        190,819
  Other assets........................................       260,340         211,709        145,561
                                                          ----------      ----------     ----------
          Total assets................................   $ 2,860,570      $3,181,076     $2,991,984
                                                          ==========      ==========     ==========
LIABILITIES AND DIVISION CAPITAL:
  Payable to Advanta Corp. and affiliates.............   $ 2,112,488      $2,449,808     $2,325,225
  Other liabilities...................................        65,057          70,232        143,795
                                                          ----------      ----------     ----------
          Total liabilities...........................     2,177,545       2,520,040      2,469,020
  Division capital....................................       683,025         661,036        522,964
                                                          ----------      ----------     ----------
          Total liabilities and division capital......   $ 2,860,570      $3,181,076     $2,991,984
                                                          ==========      ==========     ==========
</TABLE>
 
            The accompanying notes to combined financial statements
              are an integral part of these financial statements.
 
                                       38
<PAGE>   50
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
                         COMBINED STATEMENTS OF INCOME
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                                        NINE MONTHS ENDED
                                          SEPTEMBER 30,              YEAR ENDED DECEMBER 31,
                                      ---------------------     ----------------------------------
                                        1997         1996         1996         1995         1994
                                      --------     --------     --------     --------     --------
                                                            ($ IN THOUSANDS)
<S>                                   <C>          <C>          <C>          <C>          <C>
INTEREST INCOME:
  Loans.............................  $154,490     $167,551     $220,745     $161,116     $117,603
  Interest-bearing deposits.........    22,522       10,269       14,657       11,286        5,496
                                      --------     --------     --------     --------     --------
          Total interest income.....   177,012      177,820      235,402      172,402      123,099
                                      --------     --------     --------     --------     --------
          Total interest expense....    83,717      128,350      163,200      103,171       64,999
                                      --------     --------     --------     --------     --------
NET INTEREST INCOME.................    93,295       49,470       72,202       69,231       58,100
                                      --------     --------     --------     --------     --------
          Provision for credit
            losses..................   141,231       59,018      104,128       41,661       24,295
                                      --------     --------     --------     --------     --------
NET INTEREST (LOSS) INCOME AFTER
  PROVISION FOR CREDIT LOSSES.......   (47,936)      (9,548)     (31,926)      27,570       33,805
                                      --------     --------     --------     --------     --------
NON-INTEREST REVENUES:
  Gain on sale of credit cards......        --       33,820       33,820           --       18,352
  Other non-interest revenues.......   405,747      436,010      605,000      433,965      317,493
                                      --------     --------     --------     --------     --------
          Total non-interest
            revenues................   405,747      469,830      638,820      433,965      335,845
                                      --------     --------     --------     --------     --------
OPERATING EXPENSES:
  Amortization of credit card
     deferred origination costs,
     net............................    44,543       66,021       86,088       71,805       39,370
  Other operating expenses..........   213,369      174,239      242,274      167,011      132,607
                                      --------     --------     --------     --------     --------
          Total operating
            expenses................   257,912      240,260      328,362      238,816      171,977
                                      --------     --------     --------     --------     --------
INCOME BEFORE INCOME
  TAXES.............................    99,899      220,022      278,532      222,719      197,673
                                      --------     --------     --------     --------     --------
PROVISION FOR INCOME TAXES..........    36,791       77,488      101,198       81,224       72,365
                                      --------     --------     --------     --------     --------
NET INCOME..........................  $ 63,108     $142,534     $177,334     $141,495     $125,308
                                      ========     ========     ========     ========     ========
</TABLE>
 
            The accompanying notes to combined financial statements
                   are an integral part of these statements.
 
                                       39
<PAGE>   51
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
               COMBINED STATEMENTS OF CHANGES IN DIVISION CAPITAL
               FOR THE NINE MONTH PERIOD ENDED SEPTEMBER 30, 1997
                AND YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                                                ($ IN THOUSANDS)
                                                                                ----------------
<S>                                                                             <C>
BALANCE, JANUARY 1, 1994......................................................      $265,946
  Changes in division capital.................................................       (48,503)
  Net income..................................................................       125,308
                                                                                    --------
BALANCE, DECEMBER 31, 1994....................................................       342,751
  Changes in division capital.................................................        38,718
  Net income..................................................................       141,495
                                                                                    --------
BALANCE, DECEMBER 31, 1995....................................................       522,964
  Changes in division capital.................................................       (39,262)
  Net income..................................................................       177,334
                                                                                    --------
BALANCE, DECEMBER 31, 1996....................................................       661,036
  Changes in division capital.................................................       (41,119)
  Net income..................................................................        63,108
                                                                                    --------
BALANCE, SEPTEMBER 30, 1997...................................................      $683,025
                                                                                    ========
</TABLE>
 
            The accompanying notes to combined financial statements
                   are an integral part of these statements.
 
                                       40
<PAGE>   52
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
                       COMBINED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                                      NINE MONTHS ENDED
                                        SEPTEMBER 30,                YEAR ENDED DECEMBER 31,
                                   -----------------------   ---------------------------------------
                                     1997         1996          1996          1995          1994
                                   ---------   -----------   -----------   -----------   -----------
                                                           ($ IN THOUSANDS)
<S>                                <C>         <C>           <C>           <C>           <C>
CASH FLOWS FROM OPERATING
  ACTIVITIES:
Net income.......................  $  63,108   $   142,534   $   177,334   $   141,495   $   125,308
Adjustments to reconcile net
  income to net cash provided by
  (used in) operations:
Provision for credit losses......    141,231        59,018       104,128        41,661        24,295
Depreciation and amortization....     10,487         5,607         8,210         3,824         3,382
Net increase in other assets and
  amounts due from
  securitizations................    (55,952)     (221,359)     (274,688)     (129,812)      (46,168)
Net (decrease) increase in other
  liabilities....................     (5,175)      (64,613)      (73,563)       38,278        41,612
                                   ---------   -----------   -----------    ----------    ----------
Net cash provided by (used in)
  operating activities...........    153,699       (78,813)      (58,579)       95,446       148,429
                                   ---------   -----------   -----------    ----------    ----------
CASH FLOWS FROM INVESTING
  ACTIVITIES
Net change in interest-bearing
  deposits.......................   (181,507)       21,939       (71,531)      (88,245)      (69,433)
Net change in credit card
  receivables, excluding sales...    368,891    (3,343,124)   (3,328,875)   (4,176,388)   (2,787,389)
Proceeds from
  sales/securitizations of
  receivables....................         --     3,048,019     3,538,019     3,572,541     2,150,000
Net (acquisition) sale of
  property and equipment.........    (23,447)      (27,354)      (47,756)      (11,732)      (11,569)
                                   ---------   -----------   -----------    ----------    ----------
Net cash provided by (used in)
  investing activities...........    163,937      (300,520)       89,857      (703,824)     (718,391)
                                   ---------   -----------   -----------    ----------    ----------
CASH FLOWS FROM FINANCING
  ACTIVITIES
Net change in payable to Advanta
  Corp. and affiliates...........   (337,320)      467,556       124,583       575,608       630,379
Change in division capital for
  transactions with Advanta
  Corp...........................    (41,119)      (45,943)      (39,262)       38,718       (48,503)
                                   ---------   -----------   -----------    ----------    ----------
Net cash (used in) provided by
  financing activities...........   (378,439)      421,613        85,321       614,326       581,876
                                   ---------   -----------   -----------    ----------    ----------
Net (decrease) increase in
  cash...........................    (60,803)       42,280       116,599         5,948        11,914
CASH AT BEGINNING
  OF YEAR........................    166,982        50,383        50,383        44,435        32,521
CASH AT END OF YEAR..............  $ 106,179   $    92,663   $   166,982   $    50,383   $    44,435
                                   =========   ===========   ===========    ==========    ==========
</TABLE>
 
            The accompanying notes to combined financial statements
                   are an integral part of these statements.
 
                                       41
<PAGE>   53
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
                     NOTES TO COMBINED FINANCIAL STATEMENTS
 
              SEPTEMBER 30, 1997, DECEMBER 31, 1996, 1995 AND 1994
                                  (UNAUDITED)
 
1.  BACKGROUND AND BASIS OF PRESENTATION
 
     Advanta Corp. conducts its consumer credit card business through a
division, Advanta Personal Payment Services (the "Division"). The activities of
the Division have been conducted to date by various entities that are wholly
owned subsidiaries of Advanta Corp. These entities include Advanta National Bank
USA, Advanta National Bank, Advanta Service Corp., Colorado Credit Card Service,
LLC, Advanta National Corp., Advanta UK, Advanta Life Insurance Company, and
Advanta Insurance Company. All of the activities of Advanta UK and Colorado
Credit Card Service, LLC are part of the Division. However, the Division
represents only a portion of the activities, operations, and assets of Advanta
Corp., Advanta National Bank USA, Advanta National Bank, Advanta Service Corp.,
Advanta National Corp., Advanta Life Insurance Company, and Advanta Insurance
Company.
 
     The Division had no separate legal status or existence through September
30, 1997, and operates as a division of Advanta Corp. The Division operates, in
part, through Advanta National Bank (Advanta National), formerly Advanta
National Bank USA and Advanta National Bank (ANB), which merged into Advanta
National on June 30, 1997. Operating as a national bank, Advanta National
generally has the legal authority to market its products in all geographic
regions across to country with uniform rates and fees. Absent this affiliation,
the Division would not have these rights and powers. To obtain similar rights
and powers, the Division would have to become licensed to operate in all
geographic regions or avail itself of a relationship with another bank. As a
result, the operating results would likely differ from the results presented in
the accompanying combined financial statements.
 
     The combined financial statements include all of the accounts of Advanta UK
and Colorado Credit Card Service, LLC, and only the accounts of Advanta Corp.,
Advanta National, ANB, Advanta Service Corp., Advanta National Corp., Advanta
Life Insurance Company and Advanta Insurance Company that relate to the consumer
credit card activities of Advanta Corp. The combined financial statements
reflect the necessary adjustments to eliminate intercompany items, transactions
and profits. The combined financial statements also reflect key assumptions
regarding the allocation of certain expense items and balance sheet accounts,
certain of which are material to the financial statements. The combined
financial statements exclude allocations of corporate expenses for Board of
Directors and executive management oversight, legal, certain human resources
services, treasury and financial management and reporting support. Accordingly,
the combined historical financial statements of the Division would not
necessarily be indicative of the conditions that would have existed if the
Division had operated as an independent entity.
 
  Nature of Operations
 
     The Division issues consumer credit cards primarily through two wholly
owned subsidiaries of Advanta Corp., Advanta National and ANB. Substantially all
of the Division's credit card processing is performed by a single outside third
party processor. Managed credit card receivables at September 30, 1997 and
December 31, 1996 totaled $10.5 billion and $12.7 billion, respectively. The
Division also offers credit insurance and other related products to its credit
card customers.
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
  Use of Estimates
 
     The preparation of financial statements in accordance with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the combined
financial statements,
 
                                       42
<PAGE>   54
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
and the reported amounts of revenues and expenses during the reporting period.
Actual results could differ from those estimates.
 
  Interim Financial Statements
 
     In the opinion of management, the financial statements as of September 30,
1997 and for the nine month periods ended September 30, 1997 and 1996 include
all adjustments (consisting only of normal recurring adjustments) necessary for
a fair presentation of the financial position and results of operations for
those interim periods and exclude certain corporate expenses as described in
Note 10. The results of operations for the nine months ended September 30, 1997
are not necessarily indicative of the results to be expected for the full year.
 
  Credit Card Origination Costs
 
     The Division accounts for credit card origination costs under Statement of
Financial Accounting Standards No. 91, "Accounting for Nonrefundable Fees and
Costs Associated with Originating or Acquiring Loans and Initial Direct Costs of
Leases" ("SFAS 91"). This accounting standard requires certain loan origination
fees and costs to be deferred and amortized over the life of a loan. Origination
costs are defined under this standard to include costs of loan origination
associated with transactions with independent third parties and certain costs
relating to underwriting activities and preparing and processing loan documents.
The Division engages third parties to solicit and originate credit card account
relationships. Amounts deferred under these arrangements approximated $39.0
million for the first nine months of 1997, compared to $43.9 million for the
same period of 1996 and $54.6 million, $71.9 million, and $55.2 million for the
years ended December 31, 1996, 1995, and 1994, respectively.
 
     The Division amortizes deferred credit card origination costs following the
consensus reached at the May 20, 1993 meeting of the Emerging Issues Task Force
("EITF") of the Financial Accounting Standards Board ("FASB") regarding the
acquisition of individual credit card accounts from independent third parties
(EITF Issue 93-1). Under this consensus amounts paid to third parties are
deferred and amortized on a straight-line basis over one year. Costs incurred
for originations which were initiated prior to May 20, 1993 continue to be
amortized over a 60 month period as was the practice prior to the EITF Issue
93-1 consensus.
 
  Credit Card Securitization Income
 
     The Division adopted Statement of Financial Accounting Standards No. 125,
"Accounting for Transfers and Servicing of Financial Assets and Extinguishments
of Liabilities" ("SFAS 125"), effective January 1, 1997. Under SFAS 125, a
transfer of financial assets in which the transferor surrenders control over
those assets is accounted for as a sale to the extent that consideration other
than beneficial interests in the transferred assets is received in exchange.
SFAS 125 requires that liabilities and derivatives incurred or obtained by
transferors as part of a transfer of financial assets be initially measured at
fair value, if practicable. It also requires that servicing assets and other
retained interests in the transferred assets be measured by allocating the
previous carrying amount between the assets sold, if any, and retained
interests, if any, based on their relative fair values at the date of the
transfer. The adoption of SFAS 125 did not have a material effect on the
Division's financial statements.
 
     Prior to January 1, 1997 the Division recorded excess servicing income on
credit card securitizations representing additional cash flow from the
receivables initially sold based on estimates of the repayment term, including
prepayments. As the estimates used to record excess servicing income were
influenced by factors outside the Division's control, there was uncertainty
inherent in these estimates, making it reasonably possible that they could
change in the near term. Excess servicing income recorded at the time of each
transaction was substantially offset by the establishment of recourse reserves
for anticipated charge-offs. During the "revolving
 
                                       43
<PAGE>   55
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
period" of each trust, income was recorded based on additional cash flows from
the new receivables which were sold to the trusts on a continual basis to
replenish the investors' interest in trust receivables which had been repaid by
the credit cardholders. Credit card securitization activities were affected by
the adoption in the third quarter of 1996 of a new charge-off methodology
relating to bankruptcies (see Credit Losses below), the upward repricing of
interest rates and fees, increases in charge-offs and the related impact on
reserves, all of which had an approximate $50 million impact (earnings increase)
in 1996, as well as a 57% increase in average securitized receivables.
 
     Under SFAS 125, the Division records a gain on the securitization of credit
card receivables sold based on the estimated fair value of assets obtained and
liabilities incurred in the sale. The gain recognized at the time of the sale,
which principally represents the estimated fair value of the retained
interest-only strip, is substantially offset by the estimated fair value of the
Division's recourse obligation for anticipated charge-offs. As these estimates
are influenced by factors outside the Division's control, there is uncertainty
inherent in these estimates, making it reasonably possible that they could
change in the near term. During the "revolving period" of each trust,
securitization income is recorded representing gains on the sale of new
receivables which are sold to the trusts on a continuous basis to replenish the
investors' interest in trust receivables which have been repaid by the credit
cardholders.
 
  Interest Income
 
     The Division recognizes interest income using a method which approximates
the level yield method. Credit card receivables, except those on bankrupt,
decedent and fraudulent accounts, continue to accrue interest until the time
they charge-off at 186 days contractually delinquent.
 
  Loan Receivables Available for Sale
 
     Loan receivables available for sale represent receivables that the Division
generally intends to sell or securitize within the next six months. These assets
are reported at the lower of aggregate cost or fair market value.
 
  Derivative Financial Instruments
 
     Advanta Corp. uses various derivative financial instruments ("derivatives")
such as interest rate swaps and caps, forward contracts, options on securities,
and financial futures as part of its risk management strategy to reduce interest
rate and foreign currency exposures, and where appropriate, to synthetically
lower its cost of funds. Derivatives are classified as hedges or synthetic
alterations of specific on-balance sheet items, off-balance sheet items or
anticipated transactions.
 
     Advanta Corp. has conducted hedging activities on behalf of the Division.
The results of these activities are reflected in interest expense and
non-interest revenues in the results of operations for the periods presented.
 
  Insurance
 
     Reinsurance premiums, net of commissions on credit life, disability and
unemployment policies on credit cards, are earned monthly based upon the
outstanding balance of the underlying receivables. Reinsurance premiums are
earned ratably over the period of insurance coverage provided. The cost of
acquiring new reinsurance is deferred and amortized in order to match the
expense with the anticipated revenue.
 
                                       44
<PAGE>   56
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
  Credit Losses
 
     The Division's charge-off policy is to charge-off a receivable, if not
paid, at 186 days contractual delinquency. Accounts suspected of being
fraudulent are written off after a 90-day investigation period, unless the
investigation shows no evidence of fraud.
 
     In the third quarter of 1996, the Division adopted a new charge-off
methodology related to bankrupt credit card accounts, providing for up to a
90-day (rather than up to a 30-day) investigative period following notification
of the bankruptcy petition, prior to charge-off. This new methodology is
consistent with others in the credit card industry.
 
  Property and Equipment
 
     Property and equipment are stated at cost less accumulated depreciation.
Depreciation is calculated using the straight-line method over the estimated
useful lives of the related assets, which range from three to five years.
Leasehold improvements are amortized over the remaining term of the related
lease. Repairs and maintenance are charged to expense as incurred.
 
  Joint Venture
 
     In 1995, the Division formed a joint venture with The Royal Bank of
Scotland, RBS Advanta, to market, issue and service bankcards in the United
Kingdom. The Division owns 49% of the RBS Advanta joint venture, the investment
in which is accounted for under the equity method.
 
  Income Taxes
 
     The Division accounts for income taxes under the provisions of Statement of
Financial Accounting Standards No. 109, "Accounting for Income Taxes" ("SFAS No.
109"). SFAS No. 109 utilizes the liability method, and deferred taxes are
determined based on the estimated future tax effects of differences between the
financial statement and tax basis of assets and liabilities given the provisions
of the enacted tax laws.
 
  Cash Flow Reporting
 
     Interest and taxes are considered to be settled when charged to the
intercompany accounts. All interest and taxes were paid by Advanta Corp. or
affiliates of the Division. For purposes of these combined financial statements,
cash paid for interest expense was approximately $83.7 million and $128.4
million for the nine months ended September 30, 1997 and 1996, respectively, and
$163.2 million, $103.2 million and $65.0 million for the years ended December
31, 1996, 1995 and 1994, respectively. Cash paid for taxes during these periods
was approximately $36.8 million, $77.5 million, $101.2 million, $81.2 million,
and $72.4 million, respectively.
 
                                       45
<PAGE>   57
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
3.  RECEIVABLES AVAILABLE FOR SALE, NET
 
     Loan receivables consisted of the following:
 
<TABLE>
<CAPTION>
                                                                        DECEMBER 31,
                                                SEPTEMBER 30,     -------------------------
                                                    1997             1996           1995
                                                -------------     ----------     ----------
                                                ($ IN THOUSANDS)
        <S>                                     <C>               <C>            <C>
        Gross credit card loans (A)...........   $ 1,651,977      $2,045,219     $2,291,828
        Add: Deferred origination costs, net
          of Deferred fees....................        72,072          34,952         61,221
        Less: Reserve for credit losses.......      (110,084)        (76,084)       (35,690)
                                                  ----------      ----------     ----------
        Net loan receivables..................   $ 1,613,965      $2,004,087     $2,317,359
                                                  ==========      ==========     ==========
</TABLE>
 
- ---------------
(A) Includes receivables available for sale of approximately $1.1 billion and
    $777 million in 1996 and 1995, respectively.
 
     Receivables serviced for others were $8.9 billion, $10.6 billion and $7.7
billion at September 30, 1997 and December 31, 1996 and 1995, respectively.
 
     The geographic concentration of managed receivables was as follows:
 
<TABLE>
<CAPTION>
                                                                DECEMBER 31,
                                               -----------------------------------------------
                                                       1996                      1995
                                               ---------------------     ---------------------
                                               RECEIVABLES       %       RECEIVABLES       %
                                               -----------     -----     -----------     -----
                                                               ($ IN MILLIONS)
        <S>                                    <C>             <C>       <C>             <C>
        California...........................   $  1,943.8      15.3%     $ 1,585.4       15.9%
        New York.............................      1,008.9       8.0          763.7        7.6
        Texas................................        906.9       7.1          651.8        6.5
        Florida..............................        763.3       6.0          578.8        5.8
        Illinois.............................        520.3       4.1          435.5        4.4
        All other............................      7,548.2      59.5        5,969.0       59.8
                                                 ---------     -----       --------      -----
                  Total managed
                    receivables..............   $ 12,691.4     100.0%     $ 9,984.2      100.0%
                                                 =========     =====       ========      =====
</TABLE>
 
     In the normal course of business, the Division makes commitments to extend
credit to its credit card customers. Commitments to extend credit are agreements
to lend to a customer as long as there is no violation of any conditions
established in the contract. The Division does not require collateral to support
its financial commitment. At December 31, 1996 and 1995, the Division had $40.3
billion and $33.2 billion, respectively, of commitments to extend credit
outstanding for which there is potential credit risk. The Division believes that
its customers' utilization of these lines of credit will continue to be
substantially less than the amount of the commitments, as has been the
Division's experience to date. At December 31, 1996 and 1995, outstanding
managed consumer credit card receivables represented 32% and 30%, respectively,
of outstanding commitments.
 
4.  CREDIT CARD SECURITIZATIONS
 
     The Division had securitized credit card receivables outstanding of $10.6
billion at December 31, 1996. In each securitization transaction, credit card
receivables were transferred to a trust, which issued certificates representing
ownership interests in the trust primarily to institutional investors. The
Division retained a participation interest in each trust, reflecting the excess
of the total amount of receivables transferred to the trusts over the portion
represented by certificates sold to investors. The retained participation
interests in the credit card trusts were $900 million and $1.5 billion at
December 31, 1996 and 1995, respectively. Although
 
                                       46
<PAGE>   58
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
the Division continues to service the underlying credit card accounts and
maintain the customer relationships, these transactions are treated as sales for
financial reporting purposes to the extent of the investors' interests in the
trusts. Accordingly, the associated receivables are not reflected on the balance
sheet.
 
     The Division is subject to certain recourse provisions in connection with
these securitizations. At December 31, 1996 and 1995, the Division had reserves
of $334.6 million and $167.4 million, respectively, related to these recourse
provisions. These reserves are netted against the amounts due from credit card
securitizations.
 
     At September 30, 1997 the Division had $286.7 million of amounts due from
credit card securitizations. This amount includes the balance of the retained
interest-only strip, accrued interest receivable and other amounts related to
these securitizations and is net of recourse reserves established. A portion of
this amount is subject to liens held by the providers of credit enhancement
facilities for the respective securitizations.
 
     At December 31, 1996, the Division had amounts receivable from credit card
securitizations, including related interest-bearing deposits, of $733.3 million,
$333.9 million of which constitutes amounts which are subject to liens by the
providers of the credit enhancement facilities for the individual
securitizations and is inclusive of amounts awaiting distributions to investors.
At December 31, 1995, the amounts receivable were $453.2 million and amounts
subject to lien (inclusive of amounts due to investors) were $262.4 million.
 
     As indicated above in Note 2, recourse reserves are established at the time
of the securitization transactions based on anticipated future cash flows,
prepayment rates and charge-offs. As these estimates are influenced by factors
outside the Division's control, there is uncertainty inherent in these
estimates, making it reasonably possible that they could change in the near
term.
 
5.  RESERVE FOR CREDIT LOSSES
 
     The activity in the reserve for credit losses is summarized as follows:
 
<TABLE>
<CAPTION>
                              NINE MONTHS
                                 ENDED                        YEAR ENDED DECEMBER 31,
                             SEPTEMBER 30,    --------------------------------------------------------
                                 1997           1996        1995        1994        1993        1992
                             -------------    --------    --------    --------    --------    --------
                                                         ($ IN THOUSANDS)
<S>                          <C>              <C>         <C>         <C>         <C>         <C>
Balance, beginning of
  period...................    $  76,084      $ 35,690    $ 26,825    $ 25,325    $ 35,743    $ 31,193
Provision for credit
  losses...................      141,231       104,128      41,661      24,295      13,127      41,932
Loans charged-off..........     (122,281)      (72,679)    (38,744)    (28,753)    (33,727)    (46,477)
Recoveries.................       15,050         8,945       5,948       5,958      10,182       9,095
                                --------       -------     -------     -------     -------     -------
Balance, end of period.....    $ 110,084      $ 76,084    $ 35,690    $ 26,825    $ 25,325    $ 35,743
                                ========       =======     =======     =======     =======     =======
</TABLE>
 
                                       47
<PAGE>   59
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
6.  INCOME TAXES
 
     The provision for income taxes is as follows:
 
<TABLE>
<CAPTION>
                                              NINE MONTHS
                                                 ENDED          YEAR ENDED DECEMBER 31,
                                             SEPTEMBER 30,   ------------------------------
                                                 1997          1996       1995       1994
                                             -------------   --------    -------    -------
                                                            ($ IN THOUSANDS)
        <S>                                  <C>             <C>         <C>        <C>
        Current Taxes:
          Federal............................    $36,877     $107,768    $72,797    $59,835
          State..............................      2,769        5,957      5,014      4,748
                                                -------      --------    -------    -------
               Total current taxes...........     39,646      113,725     77,811     64,583
                                                -------      --------    -------    -------
        Deferred Taxes:
          Federal............................     (2,861)     (12,390)     3,421      7,731
          State..............................          6         (137)        (8)        51
                                                -------      --------    -------    -------
               Total deferred taxes..........     (2,855)     (12,527)     3,413      7,782
                                                -------      --------    -------    -------
                  Total......................    $36,791     $101,198    $81,224    $72,365
                                                =======      ========    =======    =======
</TABLE>
 
     The difference between the total income tax provision expected, using a
statutory rate of 35% in 1996, 1995 and 1994, and the actual effective tax rates
of 36.3%, 36.5% and 36.6% for 1996, 1995 and 1994, respectively, is due to state
income taxes, net of the federal income tax benefit.
 
     Deferred taxes are determined based on the estimated future tax effect of
the differences between the financial statement and tax basis of assets and
liabilities given the provisions of the enacted tax laws. the net deferred tax
liability is comprised of the following at September 30, 1997 and December 31,
1996 and 1995:
 
<TABLE>
<CAPTION>
                                                                         DECEMBER 31,
                                                   SEPTEMBER 30,     ---------------------
                                                       1997            1996         1995
                                                   -------------     --------     --------
                                                              ($ IN THOUSANDS)
        <S>                                        <C>               <C>          <C>
        Deferred taxes:
          Gross assets...........................    $  38,712       $ 26,812     $ 12,921
          Gross liabilities......................      (62,681)       (53,685)     (52,136)
                                                      --------       --------     --------
                  Net deferred tax liability.....    $ (23,969)      $(26,873)    $(39,215)
                                                      ========       ========     ========
</TABLE>
 
     The tax effect of significant temporary differences representing deferred
tax assets and liabilities is as follows at September 30, 1997 and December 31,
1996 and 1995:
 
<TABLE>
<CAPTION>
                                                                         DECEMBER 31,
                                                   SEPTEMBER 30,     ---------------------
                                                       1997            1996         1995
                                                   -------------     --------     --------
                                                              ($ IN THOUSANDS)
        <S>                                        <C>               <C>          <C>
        Deferred acquisition costs...............    $ (34,820)      $(25,506)    $(28,530)
        Credit card losses.......................       38,529         26,629       12,492
        Securitization income....................      (27,628)       (27,852)     (23,442)
        Other....................................          (50)          (144)         265
                                                      --------       --------     --------
                  Net deferred tax liability.....    $ (23,969)      $(26,873)    $(39,215)
                                                      ========       ========     ========
</TABLE>
 
     The Division is included in the consolidated federal tax return filed by
Advanta Corp. and is liable to Advanta Corp., on demand, for its relative share
of the consolidated federal income tax liability. The combined financial
statements of the Division have been prepared by applying the provisions of SFAS
No. 109
 
                                       48
<PAGE>   60
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
as if the Division were a separate taxpayer. The current tax liability is
reflected in payable to Advanta Corp. and affiliates, net. This liability is
considered to be settled upon initial payment to Advanta Corp. or filing of the
consolidated tax return.
 
7.  COMMITMENTS AND CONTINGENCIES
 
     The Division is obligated under non-cancelable operating leases for
property and equipment expiring at various dates. The following represents the
future minimum lease payments for all non-cancelable operating leases:
 
<TABLE>
<CAPTION>
                YEAR ENDED DECEMBER 31,                         ($ IN THOUSANDS)
                ----------------------------------------------  ----------------
                <S>                                             <C>
                1997..........................................       $1,934
                1998..........................................        1,433
                1999..........................................        1,388
                2000..........................................        1,388
                2001..........................................        1,388
                Thereafter....................................        6,710
</TABLE>
 
8.  CREDIT CARD SALES
 
     In June 1996, the Division sold certain credit card customer relationships
and the related receivables balance to a domestic bank. The receivables
associated with these relationships represented less than 2% of the Division's
managed credit card portfolio as of June 30, 1996. The Division recorded a $33.8
million net gain related to this transaction.
 
     In April 1994, the Division reached an agreement with Nations Bank of
Delaware, N.A., to sell certain credit card customer relationships which at that
time represented approximately $150 million of securitized credit card
receivables. In the second quarter of 1994, the Division recorded an $18.4
million pretax gain on the sale related to the value associated with the
customer relationships. In addition, the Division deferred a portion of the
proceeds related to the excess spread of the receivables to be generated over
the remaining life of the securitization trust, which terminated in the second
quarter of 1995. These proceeds were recognized as securitization income over
the related period.
 
9.  BENEFIT PLANS
 
     Advanta Corp. provides certain employee benefits including medical, dental
and life insurance to employees of the Division. The Division incurred expenses
of $4.8 million, $3.2 million and $2.5 million in 1996, 1995 and 1994,
respectively, for those benefits. The Division's employees are also eligible to
participate in certain retirement and deferred compensation plans sponsored by
Advanta Corp.
 
     The Division's employees are eligible to participate in the tax-deferred
Employee Savings Plan (the "Plan") of Advanta Corp. The Plan provides employees
with savings and investment opportunities, including the ability to invest in
the Class B common stock of Advanta Corp. The Plan provides for discretionary
contributions by Advanta Corp. equal to a portion of the first 5% of
participating employees' compensation contributed to the Plan. The Division's
share of these contributions was approximately $1.3 million, $1 million and
$741,000 in 1996, 1995 and 1994, respectively. Certain employees of the Division
are also eligible to participate in the Employee Stock Purchase Plan ("ESPP") of
Advanta Corp. The ESPP allows employees of the Division to purchase the Class B
common stock of Advanta Corp. at a 15% discount from the market price without
paying brokerage fees. The Division reports this 15% discount as compensation
expense, and incurred $83,000, $44,000 and $20,000 in 1996, 1995 and 1994,
respectively.
 
     Certain employees of the Division are eligible to participate in Advanta
Corp.'s management incentive plans (AMIPWISE II, III and IV). Under these plans,
eligible employees of the Division were given the opportunity to elect to take
portions of their anticipated or "target" bonus payments for future years in the
 
                                       49
<PAGE>   61
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
form of restricted shares of common stock. To the extent that such elections
were made or taken, restricted shares were issued to employees, with the number
of shares granted to employees determined by dividing the amount of future bonus
payments the employee had elected to receive in stock by the market price as
determined under the incentive plans. The restricted shares are subject to
forfeiture should the employee terminate employment with Advanta Corp. prior to
vesting. Restricted shares vest ten years from the date of grant, but with
respect to the restricted shares issued under each plan, vesting was and will be
accelerated annually with respect to one-third of the shares, to the extent that
the employee and Advanta Corp. met or meet their respective performance goals
for a given plan performance year.
 
     In 1996, 1995 and 1994 the Division's share of expenses under AMIPWISE II,
III and IV was $2.8 million, $1.3 million and $985,000, respectively.
 
     Certain employees of the Division are eligible to participate in the
Advanta Stock Option Plan ("Option Plan"). Under the Option Plan, employees are
eligible to purchase the Class A or Class B common stock of Advanta Corp.
Generally, option prices are the fair market value of the common stock at the
date of grant. Options are generally vested over a four-year period and expire
after ten years.
 
     Certain qualified executives of the Division are eligible to participate in
Advanta Corp.'s elective, non-qualified deferred compensation plan, which allow
them to defer a portion of their cash compensation on a pre-tax basis. The plan
contains provisions related to minimum contribution levels and deferral periods
with respect to any individual's participation. The plan participant makes
irrevocable elections at the date of deferral as to deferral period and date of
distribution. Interest is credited to the participant's account at the rate of
125% of the 10 Year Rolling Average Interest Rate on 10-Year U.S. Treasury
Notes. Distribution from the plan may be either at retirement or at an earlier
date, and can be either in a lump sum or in installment payments.
 
10.  RELATED-PARTY TRANSACTIONS
 
     The balance of payable to Advanta Corp. and affiliates results from
inter-Division transactions and is due on demand.
 
     The Division occupies space in several of Advanta Corp.'s facilities and is
charged a portion of the related rent expense. This expense includes charges
allocated for facility maintenance and services, and was $3.2 million, $1.7
million and $1.5 million for 1996, 1995 and 1994, respectively.
 
     Advanta Corp. and its various subsidiaries have provided financial and
operational support to the Division. Direct expenses and certain indirect
administrative expenses that Advanta Corp. incurred on behalf of the Division
have been allocated to the Division using various allocation measures (i.e.,
headcount, estimated usage, production, etc.). The determination of the expenses
to be allocated is based first on identifying specific expenses that are
directly attributable to the Division. Interest expense has been allocated to
the Division to reflect the historical rates that Advanta Corp. paid to obtain
financing sources for the Division. The financial results of hedging
transactions and the related transaction costs for the transactions that Advanta
Corp. conducted for the Division have been allocated to the Division. (See Note
2.) Second, the indirect expenses for general and administrative expenses are
estimated using the applicable measurement base. Indirect expenses that are
subject to allocation include charges for services such as information
technology, facilities, and general facility support services. The combined
financial statements exclude allocations of corporate expenses for Board of
Directors and executive management oversight, legal, certain human resources
services, treasury and financial management and reporting support.
 
     Management of the Division believes that the method of allocation and the
resulting expenses are reasonable. Since the Division did not operate as a
separate legal entity for any of the periods presented, the
 
                                       50
<PAGE>   62
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
allocations do not necessarily represent expenses that would have been incurred
directly if the Division had operated on a stand-alone basis historically.
 
     As indicated in Note 9, employees of the Division participate in certain
benefit plans offered by Advanta Corp. Further, as indicated in Note 6, the
Division is included in the consolidated federal tax return filed by Advanta
Corp.
 
11.  SELECTED INCOME STATEMENT INFORMATION
 
  Other Non-Interest Revenues
 
<TABLE>
<CAPTION>
                                   FOR THE NINE MONTHS
                                          ENDED
                                      SEPTEMBER 30,          FOR THE YEAR ENDED DECEMBER 31,
                                  ---------------------     ----------------------------------
                                    1997         1996         1996         1995         1994
                                  --------     --------     --------     --------     --------
                                                        ($ IN THOUSANDS)
    <S>                           <C>          <C>          <C>          <C>          <C>
    Credit card securitization
      income....................  $130,486     $183,084     $258,066     $183,360     $149,043
    Credit card servicing
      income....................   136,152      128,977      176,567      117,369       68,960
    Credit card interchange
      income....................    63,222       75,431      102,804       91,685       71,710
    Insurance revenues, net.....    37,031       32,961       45,082       28,130       12,152
    Other.......................    38,856       15,557       22,481       13,421       15,628
                                  --------     --------     --------     --------     --------
              Total other non-
                interest
                revenues........  $405,747     $436,010     $605,000     $433,965     $317,493
                                  ========     ========     ========     ========     ========
</TABLE>
 
  Other Operating Expenses
 
<TABLE>
<CAPTION>
                                   FOR THE NINE MONTHS
                                          ENDED
                                      SEPTEMBER 30,          FOR THE YEAR ENDED DECEMBER 31,
                                  ---------------------     ----------------------------------
                                    1997         1996         1996         1995         1994
                                  --------     --------     --------     --------     --------
                                                        ($ IN THOUSANDS)
    <S>                           <C>          <C>          <C>          <C>          <C>
    Salaries and employee
      benefits..................  $ 65,451     $ 49,932     $ 71,050     $ 43,415     $ 37,129
    External processing.........    24,160       28,771       39,689       27,498       21,217
    Postage.....................    17,755       16,173       21,927       16,688       13,260
    Credit card fraud losses....    17,372       16,759       23,176       19,911       16,550
    Advertising.................    15,150       12,525       15,192       15,287       17,239
    Professional fees...........    10,298        8,860       13,979        8,739        6,630
    Telephone...................    10,153        9,905       11,685        9,110        7,293
    Collections.................     8,492        5,871        8,401        5,775        4,376
    Other expenses..............    44,538       25,443       37,175       20,588        8,913
                                  --------     --------     --------     --------     --------
              Total other
                operating
                expenses........  $213,369     $174,239     $242,274     $167,011     $132,607
                                  ========     ========     ========     ========     ========
</TABLE>
 
                                       51
<PAGE>   63
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
12.  SELECTED BALANCE SHEET INFORMATION
 
  Other Liabilities
 
     Other liabilities consist of the following as of September 30, 1997 and
December 31, 1996 and 1995:
 
<TABLE>
<CAPTION>
                                                                          DECEMBER 31,
                                                    SEPTEMBER 30,     --------------------
                                                        1997           1996         1995
                                                    -------------     -------     --------
                                                               ($ IN THOUSANDS)
        <S>                                         <C>               <C>         <C>
        Accounts payable and accrued expenses.....     $13,502        $11,740     $ 12,424
        Credit card checks........................       8,455         15,726       82,478
        Unearned insurance premiums...............      19,131         15,893        9,678
        Deferred state and federal income taxes...      23,969         26,873       39,215
                                                       -------        -------     --------
                  Total...........................     $65,057        $70,232     $143,795
                                                       =======        =======     ========
</TABLE>
 
  Other Assets
 
     Other assets consist of the following as of September 30, 1997 and December
31, 1996 and 1995:
 
<TABLE>
<CAPTION>
                                                                         DECEMBER 31,
                                                   SEPTEMBER 30,     ---------------------
                                                       1997            1996         1995
                                                   -------------     --------     --------
                                                              ($ IN THOUSANDS)
        <S>                                        <C>               <C>          <C>
        Accrued interest receivable..............    $  72,530       $ 81,253     $ 57,226
        Prepaid assets...........................       64,787         31,618       25,090
        Other receivables........................        6,460          3,342        2,629
        Payments in process......................       23,753         28,897       31,145
        Goodwill.................................          478            510          551
        Deferred costs...........................       44,365         37,923       20,292
        Investment in and advances to joint
          venture................................       39,256         17,925          730
        Other....................................        8,711         10,241        7,898
                                                      --------       --------     --------
                  Total..........................    $ 260,340       $211,709     $145,561
                                                      ========       ========     ========
</TABLE>
 
                                       52
<PAGE>   64
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
13.  DIVISION CAPITAL
 
     The Division conducts the consumer credit card business of Advanta Corp.
Certain legal entities and discrete portions of other legal entities combine to
conduct these operations. The legal entities are each direct or indirect wholly
owned subsidiaries of Advanta Corp. The entities comprising the Division are
described below:
 
<TABLE>
<CAPTION>
           ENTITY              RELATIONSHIP TO THE DIVISION     RELATIONSHIP TO ADVANTA CORP.
- -----------------------------  -----------------------------    -----------------------------
<S>                            <C>                              <C>
Advanta National Corp. ......  Separate legal entity;           100% owned and direct
                               however, only specific           subsidiary of Advanta Corp.
                               consumer credit card related
                               accounts are part of the
                               Division.
Advanta National Bank USA....  Separate legal entity;           Renamed Advanta National Bank
                               however, only specific           effective July 1, 1997, and
                               consumer credit card related     is 100% owned and direct
                               accounts are part of the         subsidiary of Advanta
                               Division.                        National Corp.
Advanta National Bank........  Separate legal entity;           Effective July 1, 1997, this
                               however, only specific           entity was merged into
                               consumer credit card related     Advanta National Bank USA.
                               accounts are part of the         This entity was a 100% owned
                               Division.                        and direct subsidiary of
                                                                Advanta Corp.
Advanta UK...................  Separate legal entity            50% owned by Advanta Interna-
                                                                tional I and 50% owned by
                                                                Advanta International II,
                                                                which are 100% owned and
                                                                direct subsidiaries of
                                                                Advanta Corp.
Colorado Credit Card Service,
  LLC........................  Separate legal entity            50% owned by Service Partners
                                                                I Corp. and 50% owned by
                                                                Service Partners II Corp.,
                                                                which are 100% owned and
                                                                direct subsidiaries of
                                                                Advanta Corp.
Advanta Service Corp. .......  Separate legal entity;           100% owned and direct
                               however, only specific           subsidiary of Advanta Corp.
                               consumer credit card related
                               accounts are part of the
                               Division.
Advanta Life Insurance
  Co. .......................  Separate legal entity;           100% owned and direct
                               however, only specific           subsidiary of Advanta Corp.
                               consumer credit card related
                               accounts are part of the
                               Division.
Advanta Insurance Co. .......  Separate legal entity;           100% owned and direct
                               however, only specific           subsidiary of Advanta Life
                               consumer credit card related     Insurance Co.
                               accounts are part of the
                               Division.
Advanta Corp. ...............  Separate legal entity;           Not applicable.
                               however, only specific
                               consumer credit card related
                               accounts are part of the
                               Division.
</TABLE>
 
     The accompanying combined financial statements reflect the assets,
liabilities, revenues and expenses of the consumer credit card operations of the
entities previously described. Division capital for each of the
 
                                       53
<PAGE>   65
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
periods presented represents approximately 78% of the total equity of Advanta
Corp. Management has treated changes to the Division's capital other than net
income as a dividend to or contribution by Advanta Corp., and has reflected this
change in Payable to Advanta Corp. and affiliates. The changes in the Division's
capital other than net income represent the net change in the amount that
Advanta Corp. has directly or indirectly invested in the net assets of the
operations of the Division.
 
14.  FAIR VALUES OF FINANCIAL INSTRUMENTS
 
     The estimated fair values of the Division's financial instruments are as
follows:
 
<TABLE>
<CAPTION>
                                                  1996                          1995
                                        -------------------------     -------------------------
                                         CARRYING         FAIR         CARRYING         FAIR
                                          AMOUNT         VALUE          AMOUNT         VALUE
                                        ----------     ----------     ----------     ----------
                                                           ($ IN THOUSANDS)
    <S>                                 <C>            <C>            <C>            <C>
    Financial Assets:
      Cash............................  $  166,982     $  166,982     $   50,383     $   50,383
      Interest-bearing deposits.......     333,923        333,923        262,392        262,392
    Loans, net of reserve for credit
      losses..........................   2,004,087      2,011,551      2,317,359      2,376,266
    Amounts due from
      securitizations.................     399,359        399,359        190,819        190,819
    Financial Liabilities:
      Due to Advanta Corp. and
         affiliates...................   2,449,808      2,449,808      2,325,225      2,325,225
</TABLE>
 
     The above values do not necessarily reflect the premium or discount that
could result from offering for sale at one time the Division's entire holdings
of a particular instrument. In addition, these values, derived from the methods
and assumptions described below, do not consider the potential income taxes or
other expenses that would be incurred on an actual sale of an asset or
settlement of a liability. With respect to the fair value of liabilities, the
above table is prepared on the basis that the amounts necessary to discharge
such liabilities represent fair value.
 
     The following methods and assumptions were used to estimate the fair value
of each class of financial instruments for which it is practicable to estimate
that value:
 
          Cash and Restricted Interest Bearing Deposits:  The carrying value of
     these items is a reasonable estimate of the fair value.
 
          Loans, Net of Reserve for Credit Losses:  The fair value is estimated
     using quoted market prices for securities backed by similar loans, adjusted
     for differences in loan characteristics.
 
          Amounts Due from Securitizations:  The fair value of the excess
     servicing rights component of amounts due from securitizations is estimated
     by discounting the future cash flows at rates which management believes to
     be reasonable. However, because there is no active market for these
     financial instruments, management has no basis to determine whether the
     fair values presented would be indicative of those negotiated in an actual
     sale. The future cash flows used to estimate the fair values of these
     financial instruments are adjusted for prepayments, net of anticipated
     charge-offs under recourse provisions, and allow for the value of
     servicing. For the other components of amounts due from credit card
     securitizations, the carrying amount is a reasonable estimate of the fair
     value.
 
          Payable to Advanta Corp. and Affiliates:  As amounts are due on
     demand, the carrying value of this item is a reasonable estimate of the
     fair value.
 
                                       54
<PAGE>   66
 
                       ADVANTA PERSONAL PAYMENT SERVICES
                         (A DIVISION OF ADVANTA CORP.)
 
             NOTES TO COMBINED FINANCIAL STATEMENTS -- (CONTINUED)
 
     The fair value estimates made at December 31, 1996 and 1995, were based
upon pertinent market data and relevant information related to the financial
instruments at that time. Because no market exists for a portion of the
financial instruments, fair value estimates may be based on judgments regarding
future expected loss experience, current economic conditions, risk
characteristics of various financial instruments and other factors. These
estimates are subjective in nature and involve uncertainties and matters of
significant judgment, and therefore cannot be determined with precision. Changes
in assumptions could significantly affect the estimates.
 
                                       55
<PAGE>   67
 
                              RECENT DEVELOPMENTS
 
ESTIMATED 1998 EARNINGS RESULTS
 
     On December 3, 1997, Advanta announced that it expects net after tax income
from continuing operations to be approximately $70 million in 1998. Advanta said
that it expects to earn approximately $60 million from its rapidly growing
mortgage business and approximately $10 million from its business services
operations. Advanta also confirmed that it expects to earn approximately $1.50
per share in 1997.
 
   
     Certain holders of the Company's Medium Term Notes have questioned whether
the Transaction would require their consent. At the request of such holders, the
trustee under the indenture and under the indenture for the Company's Junior
Subordinated Debentures and the related declaration of trust for the Capital
Securities called a meeting of holders of the Company's Medium Term Notes, Value
Notes, and Capital Securities for January 15, 1998, and it has informed Advanta
that it intends to call a meeting of the holders of the Company's Senior
Investment Notes and RediReserve Certificates. While there is no assurance that
such holders will not pursue legal remedies, including trying to require Advanta
to seek their consent or seeking a determination that the maturity of such
instruments should be accelerated upon consummation of the Transaction, Advanta
believes that the Transaction does not require the consent of the holders of
such instruments and will not seek such consent, and further believes that the
holders would not be successful in the pursuit of such remedies. No action was
taken at the January 15, 1998 meeting and the bondholders present at the meeting
did not indicate that they had reached any conclusion as to whether Advanta is
correct.
    
 
                         INFORMATION CONCERNING ADVANTA
 
     Advanta is a Delaware corporation. Advanta is a financial services company
which serves consumers and small businesses through innovative products and
services primarily via direct, cost-effective delivery systems. Advanta
originates and services credit cards and mortgages and provides small-ticket
equipment, leasing, auto finance, credit insurance and deposit products. The
principal executive offices of Advanta are located at Welsh and McKean Roads,
Spring House, Pennsylvania 19477.
 
                         INFORMATION CONCERNING THE LLC
 
     The LLC will be organized as a Rhode Island limited liability company to
acquire Advanta's and Fleet's consumer credit card businesses and will have
conducted no activities unrelated to such purpose since its organization. The
principal executive offices of the LLC will be located at 50 Kennedy Plaza,
Providence, Rhode Island 02903.
 
                         REGULATORY AND OTHER APPROVALS
 
     For bank regulatory purposes, the LLC will be treated as an operating
subsidiary of Fleet National Bank. The LLC will only engage in activities that
are permissible for a subsidiary of a national bank. Both Fleet's and Advanta's
investment in the LLC will be permissible investments for a national bank and
would comply with the rules and regulations of the Office of the Comptroller of
the Currency (the "OCC").
 
     Advanta's investment in the LLC will require approval from the OCC. Fleet's
investment in the LLC will require the filing of a Bank Merger Act application
with the OCC for approval to acquire liabilities, including insured deposits,
from Advanta and Advanta National Bank through the LLC. In addition, (a) Fleet
will file a notice with the OCC that Fleet's investment in the LLC is a
permissible investment for Fleet without the OCC's prior approval and (b) a
notice will be provided to the Federal Deposit Insurance Corporation in
connection with the transfer of Advanta National Bank's insured deposits to
Fleet National Bank.
 
     Consummation of the Transaction will be subject to the expiration or
termination of waiting periods under the Hart-Scott-Rodino Antitrust
Improvements Act of 1976, if applicable.
 
                                       56
<PAGE>   68
 
                RELATIONSHIP WITH INDEPENDENT PUBLIC ACCOUNTANTS
 
     Advanta's independent public accountants are Arthur Andersen LLP. A
representative of Arthur Andersen LLP is expected to be present at the Special
Meeting and will have the opportunity to make a statement if he or she desires
to do so and will be available to respond to appropriate questions of
stockholders.
 
                             AVAILABLE INFORMATION
 
     Advanta is subject to the informational filing requirements of the Exchange
Act, and, in accordance therewith, has filed periodic reports, proxy statements
and other information with the Commission relating to its business, financial
condition and other matters. Such reports, proxy statements and other
information may be inspected and copied at the Commission's public reference
facilities at Room 1024, Judiciary Plaza, 450 Fifth Street, N.W., Washington,
D.C. 20549, and also should be available for inspection and copying at the
regional offices of the Commission located in the Citicorp Center, 500 West
Madison Street, Suite 1400, Chicago, Illinois 60661 and at 7 World Trade Center,
13th Floor, New York, New York 10048. The Commission maintains a Web site at
http://www.sec.gov that contains reports, proxy statements and other information
regarding Advanta. Copies of such materials may be obtained upon payment of the
Commission's customary fees by writing to its principal office at Room 1024, 450
Fifth Street, N.W., Judiciary Plaza, Washington, D.C. 20549. Such material
should also be available for inspection at the library of Nasdaq at 1735 K
Street, N.W., Washington, D.C. 20006.
 
   
     THIS PROXY STATEMENT INCORPORATES BY REFERENCE DOCUMENTS THAT ARE NOT
PRESENTED HEREIN OR DELIVERED HEREWITH. COPIES OF SUCH DOCUMENTS (OTHER THAN
EXHIBITS THERETO WHICH ARE NOT SPECIFICALLY INCORPORATED BY REFERENCE HEREIN)
ARE AVAILABLE, WITHOUT CHARGE, TO ANY PERSON, INCLUDING ANY BENEFICIAL OWNER OF
SHARES OF ADVANTA CLASS A COMMON STOCK OR CLASS B COMMON STOCK OR CLASS A
PREFERRED STOCK OR CLASS B PREFERRED STOCK (SAILS) DEPOSITARY SHARES TO WHOM
THIS PROXY STATEMENT IS DELIVERED, UPON WRITTEN OR ORAL REQUEST TO ADVANTA
CORP., WELSH AND MCKEAN ROADS, SPRING HOUSE, PENNSYLVANIA, ATTENTION: ELIZABETH
MAI, SECRETARY, TELEPHONE NUMBER (215) 444-5000. IN ORDER TO ENSURE DELIVERY OF
DOCUMENTS PRIOR TO THE SPECIAL MEETING, ANY REQUEST THEREFOR SHOULD BE MADE NOT
LATER THAN FEBRUARY 13, 1998.
    
 
                           INCORPORATION BY REFERENCE
 
     The following documents, which have been filed with the Commission by
Advanta pursuant to the Exchange Act, are incorporated by reference into this
Proxy Statement:
 
          (1) Advanta's Annual Report on Form 10-K for the year ended December
     31, 1996;
 
          (2) Advanta's Quarterly Reports on Form 10-Q for the fiscal quarters
     ended March 31, 1997, June 30, 1997 and September 30, 1997; and
 
          (3) Advanta's Current Reports on Form 8-K dated March 17, 1997, April
     16, 1997, July 14, 1997, July 16, 1997, July 28, 1997, August 7, 1997,
     September 26, 1997, October 15, 1997, October 28, 1997 and December 3,
     1997.
 
     All documents filed by Advanta with the Commission pursuant to Sections
13(a), 13(c), 14 or 15(d) of the Exchange Act subsequent to the date hereof and
prior to the Effective Date shall be deemed to be incorporated herein by
reference and to be a part hereof from the date of filing such documents.
 
     All statements contained in a document incorporated by reference herein
shall be deemed to be modified or superseded for purposes hereof to the extent
that a statement contained herein (or in any other subsequently filed document
which also is incorporated by reference herein) modifies or supersedes such
statement. Any statement so modified or superseded shall not be deemed to
constitute a part hereof except as so modified or superseded.
 
               STOCKHOLDER PROPOSALS FOR THE 1998 ANNUAL MEETING
                            OF ADVANTA STOCKHOLDERS
 
     Proposals of stockholders intended to be presented at the Annual Meeting of
Stockholders in 1998 must have been received by December 12, 1997 in order to be
considered for inclusion in the proxy materials for such meeting.
 
                                       57
<PAGE>   69
 
                                                                         ANNEX I
 
                             CONTRIBUTION AGREEMENT
                     --------------------------------------
 
     Agreement dated as of October 28, 1997 by and among Advanta Corp., a
Delaware corporation (the "Company") and Fleet Financial Group, Inc., a Rhode
Island corporation ("Fleet").
 
     WHEREAS, the Boards of Directors of the parties hereto deem it advisable
that they and certain of their Affiliates contribute and transfer certain assets
and liabilities to a newly created limited liability company (the "LLC") on the
terms hereinafter stated.
 
     NOW, THEREFORE, in consideration of the foregoing and the respective
representations, warranties, covenants and agreements hereinafter contained, and
intending to be legally bound hereby, the parties hereto hereby agree as
follows:
 
                         ARTICLE I.  THE CONTRIBUTION.
                  --------------------------------------------
 
     SECTION 1.01  The Contribution.
 
     (a) Upon the terms and subject to the conditions hereof, and in
consideration of the issuance of the membership interests to the Company and
Fleet (or Subsidiaries of either of them), pursuant to a Limited Liability
Company Agreement in substantially the form attached hereto as Exhibit A, at the
Closing hereunder the Company shall, and shall cause each of the Company
Contributors to, contribute and transfer to the LLC, and Fleet and the Company
shall cause the LLC to accept and assume, the assets and liabilities of the
Company and the Company Contributors set forth on Schedules 1 and 2 hereto,
respectively, and Fleet shall, and shall cause each of the Fleet Contributors
to, contribute and transfer to the LLC, and Fleet and the Company shall cause
the LLC to accept and assume, the assets and liabilities set forth on Schedules
3 and 4 hereto, respectively (all such contributions and transfers are
collectively referred to herein as the "Contribution").
 
     (b) The assets and liabilities contributed and transferred by the Company
and the Company Contributors to the LLC (including, without limitation, the
Ordinary Course of Business Liabilities) are referred to herein collectively as
the "Company Contributed Assets" and the "Company Transferred Liabilities",
respectively. The assets and liabilities contributed and transferred by Fleet
and the Fleet Contributors to the LLC are referred to herein collectively as the
"Fleet Contributed Assets" and the "Fleet Transferred Liabilities",
respectively. The contracts listed on Schedule 1 hereto and those entered into
by the Company or any Company Contributor on or after the date hereof and prior
to the Closing Date in the ordinary course of business relating to the Business
are collectively referred to as the "Company Contributed Contracts" and the
contracts listed on Schedule 3 hereto and those entered into by Fleet or any
Fleet Contributor on or after the date hereof and prior to the Closing Date in
the ordinary course of business relating to the Fleet Business are collectively
referred to as the "Fleet Contributed Contracts."
 
     (c) The parties hereto acknowledge that excluded from the assets listed on
Schedule 1 hereto are the assets listed on Schedule 4.13.
 
     (d) Immediately prior to the Closing, Fleet shall cause the LLC to enter
into a Participation Agreement with Fleet Credit Card Bank (the "CCB
Participation Agreement") pursuant to which the LLC will receive all of the
economic benefit of, and retain all of the economic risk of, the assets set
forth on Schedules 1B and 3B hereto (the "CCB Assets") and the liabilities set
forth on Schedules 2B and 4B hereto (the "CCB Liabilities"). In connection
therewith, the LLC shall direct the Company and each of the Company Contributors
to transfer, at the Closing, the CCB Assets and the CCB Liabilities to Fleet
Credit Card Bank.
 
     (e) Immediately prior to the Closing, Fleet shall cause the LLC to enter
into a Participation Agreement with Fleet National Bank (the "FNB Participation
Agreement") pursuant to which the LLC will receive all of the economic benefit
of, and retain all of the economic risk of, the assets set forth on Schedules 1C
and 3C hereto (the "FNB Assets") and the liabilities set forth on Schedules 2C
and 4C hereto (the "FNB
 
                                       I-1
<PAGE>   70
 
Liabilities"). In connection therewith, the LLC shall direct the Company and
each of the Company Contributors to transfer, at the Closing, the FNB Assets and
the FNB Liabilities to Fleet National Bank.
 
     (f) The Company and Fleet acknowledge and agree that the LLC shall remain
fully liable for all of the liabilities (including the principal, interest, fees
and other charges related to each such liability) assumed by it under this
Agreement, and as between the LLC and Fleet Credit Card Bank with respect to the
CCB Liabilities and as between the LLC and Fleet National Bank with respect to
the FNB Liabilities, the LLC shall be the party which is the ultimate obligor
with respect to such liabilities and shall bear the economic risk of loss with
respect to such liabilities and shall hold Fleet Credit Card Bank and Fleet
National Bank harmless with respect to any Losses arising from any such
liabilities.
 
     (g) Other than the Company Transferred Liabilities and the Fleet
Transferred Liabilities or as otherwise set forth in this Agreement, the parties
hereto agree that the LLC is not agreeing to, and shall not, assume any other
liability, obligation, undertaking, expense or agreement of any kind, absolute
or contingent, known or unknown, of the Company or any of the Company
Contributors or of Fleet or any of the Fleet Contributors (the "Non-Assumed
Liabilities"), and the execution, delivery and performance of this Agreement by
the parties hereto shall not render the LLC liable for any such liability,
obligation, undertaking, expense or agreement. Without limiting the generality
of the foregoing, the parties hereto agree that the LLC shall not assume or be
liable for, and shall not undertake to attempt to assume or discharge (except
with respect to the Company Transferred Liabilities and the Fleet Transferred
Liabilities): (i) any liability or obligation of the Company or any of the
Company Contributors or of Fleet or any of the Fleet Contributors arising out of
or relating to any contract or agreement not specifically assumed by the LLC
pursuant to Section 1.01(b) hereof; (ii) subject to Section 6.17, any liability
or obligation of the Company or any Company Contributor relating to SmartMove
Repricing of the Retained SmartMove Accounts; (iii) other than as provided in
Section 6.08 hereof, any liability or obligation of the Company or any of the
Company Contributors or of Fleet or any of the Fleet Contributors arising out of
or relating to any pension, retirement, employee health or welfare or profit
sharing plan or trust of the Company or any Company Contributor; (iv) any
liability or obligation of the Company or any of the Company Contributors or
Fleet or any of the Fleet Contributors arising out of or relating to any oral or
written employment agreement not included in the Company Contributed Contracts
or the Fleet Contributed Contracts or contemplated by this Agreement; (v) any
liability or obligation of the Company or any of the Company Contributors or
Fleet or any of the Fleet Contributors arising out of or relating to any
litigation, proceeding, or claim by any person relating to the business or
operation of, or otherwise relating to, the Company or any of the Company
Contributors or Fleet or any of the Fleet Contributors or the Company
Contributed Assets or the Fleet Contributed Assets before the Closing Date,
whether or not such litigation, proceeding or claim is pending, threatened or
asserted before, on or after the Closing Date; (vi) any liabilities or
obligations of the Company or any of the Company Contributors for any Taxes,
whether or not such Taxes become due before, on or after the Closing Date; and
(vii) any and all other liabilities, obligations, debts or commitments of any of
the Company or any of the Company Contributors or Fleet or any of the Fleet
Contributors whatsoever whether accrued now or hereafter, whether fixed or
contingent, whether known or unknown, or any claims asserted against the Company
Contributed Assets or the Fleet Contributed Assets or other items transferred to
the LLC by the Company Contributors or the Fleet Contributors relating to any
event (whether act or omission) prior to the Closing Date.
 
     (h) Except as otherwise set forth in this Agreement, the Company hereby
acknowledges and agrees that, other than the CCB Liabilities, Fleet Credit Card
Bank shall not assume any other liability, obligation, undertaking, expense or
agreement of any other kind, whether absolute or contingent, known or unknown,
of the Company or any of the Company Contributors.
 
     (i) Except as otherwise set forth in this Agreement, the Company hereby
acknowledges and agrees that, other than the FNB Liabilities, Fleet National
Bank shall not assume any other liability, obligation, undertaking, expense or
agreement of any other kind, whether absolute or contingent, known or unknown,
of the Company or any of the Company Contributors.
 
     SECTION 1.02  Consummation of the Contribution.  The Contribution and the
other transactions contemplated by this Agreement shall be consummated and
closing thereof (the "Closing") shall occur on
 
                                       I-2
<PAGE>   71
 
(a) the last Business Day of the calendar quarter in which the last of the
conditions set forth in Sections 8.01(a), 8.01(b), 8.02(c) and 8.03(f) hereof
shall have been satisfied or waived in accordance with the terms of this
Agreement; provided, however, that at Fleet's sole election, exercised by
written notice thereof to the Company at any time after the satisfaction or
waiver of such conditions, the Closing shall occur within ten(10) Business Days
after delivery of such notice; provided, further, however, that if Fleet so
elects, after determination of a good faith estimate of the Managed Receivables
and the Agreed Deficit as of the proposed Closing Date and the last Business Day
of the preceding calendar quarter, Fleet shall have the right to withdraw the
notice referred to in the immediately preceding proviso promptly after
determination of such estimate and the Closing shall occur on the last Business
Day of the calendar quarter in which Fleet's original election notice was given,
or (b) such other date to which the parties may agree in writing. In no event
may Fleet give notice of a proposed mid quarter Closing Date more than once. The
date on which the Closing shall occur is referred to herein as the "Closing
Date." The exact date and time of closing of the transactions contemplated by
this Agreement shall be specified by the Company by notice to Fleet given at
least three Business Days prior thereto and the Closing shall be held at the
offices of Wolf, Block, Schorr and Solis-Cohen LLP, 111 South Fifteenth Street,
Philadelphia, Pennsylvania or such other place as the parties shall agree.
 
     The parties acknowledge and agree that the foregoing provisions are
intended to provide that if Fleet elects to give notice that a closing of the
transactions contemplated by this Agreement shall occur at any time other than
at the end of a calendar quarter, and does not withdraw such notice in
accordance with the terms of this Agreement, then the calculation of the Managed
Receivables, the Agreed Deficit and the Gain Receivable shall be made as of the
Specified Date and shall be effective for all purposes of this Agreement,
including, without limitation, the Closing Balance Sheet.
 
     SECTION 1.03  Deliveries at Closing.  At the Closing,
 
     (a) The Company or the Company Contributors, or any one or more of them, as
applicable, shall execute and deliver such conveyances, bills of sale, deeds,
assignments, assurances, certificates and other instruments as Fleet may
reasonably request in order to evidence the conveyance and transfer of the
Company Contributed Assets to the LLC, and, thereafter, the transfer of title
pursuant to the CCB Participation Agreement, the CCB Assets to Fleet Credit Card
Bank and pursuant to the FNB Participation Agreement, the FNB Assets to Fleet
National Bank.
 
     (b) The Company and the Company Contributors or any one or more of them, as
applicable, shall cause to be delivered the items set forth in Sections 8.01 and
8.03 hereto.
 
     (c) The Company and the Company Contributors or any one or more of them, as
applicable, shall have delivered executed copies of the Ancillary Agreements.
 
     (d) Fleet shall cause to be executed and delivered such instruments of
assumption and such other instruments and documents as the Company may
reasonably request to evidence the assumption of (i) the Company Contributed
Liabilities by the LLC, (ii) the CCB Liabilities by Fleet Credit Card Bank and
(iii) the FNB Liabilities by Fleet National Bank.
 
     (e) Fleet, the Fleet Contributors, the LLC, or any one or more of them, as
applicable, shall cause to be delivered the items set forth in Sections 8.01 and
8.02 hereto.
 
     (f) Fleet, the Fleet Contributors, the LLC, or any one or more of them, as
applicable, shall have delivered executed copies of the Ancillary Agreements.
 
     SECTION 1.04  Certain Consents.  Notwithstanding anything to the contrary
contained in this Agreement, nothing in this Agreement shall be construed as an
attempt to assign any Company Contributed Contract or Fleet Contributed Contract
or any other agreement, franchise, or claim which is part of the Contribution
which is by its terms or at law nonassignable without the consent of the other
party or parties thereto, unless such consent shall have been given. In order,
however, to provide the LLC, Fleet Credit Card Bank and Fleet National Bank with
the full realization and value of every Company Contributed Contract or Fleet
Contributed Contract and any other agreement, franchise and claim which is part
of the Contribution
 
                                       I-3
<PAGE>   72
 
and the other transactions contemplated by this Agreement, except as provided in
Sections 6.10 and 11.09 hereof and except with respect to the Material Company
Contributed Contracts, each party hereto agrees that on and after the Closing,
it will, at the request of the LLC, and under the reasonable direction of LLC,
in the name of the LLC or otherwise as the LLC shall reasonably specify, take
all reasonable action (i) to attempt to assure that the rights of such party
under such contracts, agreements, franchises and claims shall be preserved for
the benefit of the LLC (or its assignee) and (ii) to facilitate receipt of the
consideration payable to such party in and under every such contract, agreement,
franchise and claim, which consideration shall be held for the benefit of, and
shall be delivered to, the LLC (or its assignee).
 
     SECTION 1.05  Transfer of Company's Interest in RBS Advanta.  Fleet and the
Company acknowledge and agree that the Company Contributed Assets include the
share capital (the "RBS Advanta Shares") of RBS Advanta (f/k/a Roboscot (15)),
an unlimited company organized under the Companies Act 1985, registered in
Scotland (No 157256) ("RBS Advanta"), which is held by Advanta UK, an unlimited
company organized under the Companies Act 1985, registered in Scotland (No
158226) ("Advanta UK"). Pursuant to the Articles of Association of RBS Advanta,
the consent of the other member of RBS Advanta is required to transfer the RBS
Advanta Shares to the LLC and upon notice of the proposed transfer, such member
may exercise its right to purchase such RBS Advanta Shares. Fleet and the
Company hereby agree that the Company shall cause Advanta UK to give the
applicable notice to RBS Advanta promptly after the date of this Agreement. If
consent to the transfer of the RBS Advanta Shares is obtained prior to the
Closing Date, the RBS Advanta Shares shall be so transferred to the LLC or such
other person as the parties shall mutually agree at the Closing. If such consent
is obtained after the Closing Date, such RBS Advanta Shares will be transferred
promptly after receipt of the consent. In either event, the Closing Balance
Sheet shall reflect the value of such RBS Advanta Shares as a Company
Contributed Asset at the value for such RBS Advanta Shares on the Closing Date
calculated in accordance with Schedule 1.06(g). If the RBS Advanta Shares are
acquired by another person pursuant to the provisions of the Articles of
Association of RBS Advanta or if any other payment is made subsequent to the
Closing Date to Advanta UK in respect of the RBS Advanta Shares, the Company
will cause such amounts, net of applicable Taxes of the Company or its
Affiliates in respect thereof, if any, to be paid to the LLC promptly after
receipt thereof. If RBS Advanta gives notice to the Company or any of the
Company's Affiliates of a need for additional capital subsequent to the Closing
Date, the Company shall promptly deliver such notice to the LLC and shall, at
the sole cost and expense of the LLC, take such actions in response to the
request for capital as the LLC shall direct. If the RBS Advanta Shares are not
transferred at the Closing, the Company shall cause the designees of Advanta UK
on the Board of Directors of RBS Advanta to resign effective as of the Closing
Date and shall use its best efforts to cause to be elected to the Board of
Directors of RBS Advanta the designees of the LLC effective as of the Closing
Date or as promptly as practicable thereafter.
 
     SECTION 1.06  Closing Balance Sheet Confirmation.
 
     (a) No later than five Business Days' prior to the Closing Date, the
Company shall deliver to Fleet its good faith estimate of the Closing Balance
Sheet ("Estimated Closing Balance Sheet"), which Estimated Closing Balance Sheet
shall demonstrate that the book value of the Company Transferred Liabilities
over the Company Contributed Assets equals the Agreed Deficit. In addition, the
Company shall cause to be delivered therewith a certificate of the Company
signed on its behalf by the chief financial officer of the Company, confirming
that the Estimated Closing Balance Sheet was prepared in accordance with the
provisions of Section 1.06(g). The interest bearing liabilities which are
included in the Company Transferred Liabilities at Closing shall be subject to
the conditions set forth on Schedule 1.06(a). The Estimated Closing Balance
Sheet submitted by the Company to Fleet shall include a schedule of the interest
bearing liabilities to be contributed by the Company in substantially the form
of Exhibit A attached to Schedule 1.06(a), which shall detail the outstanding
balances by liability type, rate and maturity and demonstrate that the
characteristics of the interest bearing liabilities to be contributed by the
Company are substantially no less favorable than the characteristics of the
liabilities set forth in Schedule 1.06(a). Notwithstanding the foregoing, the
Managed Receivables, the Agreed Deficit and the Gain Receivable on Secured
Credit Cards referred to in Exhibit B to Schedule 1.06(g) shall be computed as
of the Specified Date.
 
                                       I-4
<PAGE>   73
 
     (b) The term "Agreed Deficit" shall mean five hundred ten million dollars
($510,000,000) minus the Agreed Adjustment, if any (the parties acknowledge and
agree that the Agreed Adjustment may be an amount which is less than zero, in
which event the Agreed Deficit would equal the sum of five hundred ten million
dollars ($510,000,000) plus the absolute value of the Agreed Adjustment).
 
     (c) The "Agreed Adjustment" shall be that amount which is the sum of the
Volume Adjustment and the Yield Adjustment.
 
     (d) The Volume Adjustment (which may be less than zero as noted in Section
1.06(b)) means that amount which is (i) ($12,100,000,000 minus the amount of
Managed Receivables as of the Specified Date) multiplied by (ii) 0.0438.
 
     (e) The Yield Adjustment (which may be less than zero as noted in Section
1.06(b)) shall be equal to the product of (A)(i) the amount of the Managed
Receivables with Introductory Rate Balances as of the Specified Date minus (ii)
$2,192,520,000 multiplied by (B) 0.5 multiplied by (C) 0.0438. For example, if
on the Specified Date the percentage of Managed Receivables with introductory
rates equaled 15% and the amount of Managed Receivables was equal to
$12,100,000,000 then the Yield Adjustment would be equal to:
 
   ($12,100,000,000 x .15 = $2,192,520,000) x .5 x 0.0438 = $8,267,688 (Yield
                                  Adjustment)
 
     In such example, the Agreed Deficit would equal $518,267,688 (i.e.,
$510,000,000 plus the absolute value of the Yield Adjustment).
 
     (f) As promptly as practicable, but in no event later than sixty (60) days
after the Closing Date, the Company shall prepare and deliver to the LLC and
Fleet the pro forma balance sheet of the Business as of the close of business on
the Closing Date, subject to the provisions of Section 1.02, but without giving
effect to the transactions occurring at the Closing (the "Closing Balance
Sheet"), together with the unqualified report of Arthur Andersen LLP ("Company's
Auditor") on the Closing Balance Sheet, and a calculation in reasonable detail
of the Volume Adjustment, the Yield Adjustment, the Agreed Adjustment and the
Agreed Deficit together with a certificate of the Company signed on its behalf
by the Chief Financial Officer of the Company, confirming that such calculations
were made in accordance with the terms of this Agreement. The report of the
Company's Auditor shall be made to the Company, Fleet and the LLC and shall be
to the effect that (i) the Closing Balance Sheet (A) has been prepared therein
in conformity with the terms of this Agreement, including the provisions of
Section 1.06(g) hereof; (B) was prepared in conformity with GAAP (except as set
forth in Schedule 1.06(g)), applied on a consistent basis with the Company's
past practice; and (C) presents fairly the financial position of the Business as
of the close of business at the Closing Date, subject to the provisions of
Section 1.02, and (ii) the audit by the Company's Auditor was conducted in
accordance with generally accepted auditing standards. In addition, the
Company's Auditor shall confirm whether or not the interest bearing liabilities
contributed by the Company have characteristics substantially no less favorable
than the characteristics as set forth on Schedule 1.06(a). In the event that the
Company's Auditor does not so confirm the characteristics of the interest
bearing liabilities, the LLC and the Company shall determine in good faith such
amount as is necessary, consistent with the provisions of Schedule 1.06(a), to
reimburse the LLC for any such failure to so conform to such characteristics. In
the event the LLC and the Company can not resolve any dispute as to the amount
of such reimbursement, such dispute will be resolved in accordance with the
procedures set forth below. The Company shall pay the amount of any required
reimbursement, if any, to the LLC promptly after determination thereof.
 
     (g) The Closing Balance Sheet shall be prepared in accordance with the
books and records of the Company and the Company Contributors and in conformity
with the provisions of, and pursuant to the procedures described on, Schedule
1.06(g) hereto.
 
     (h) After the Closing Date, the LLC shall permit the Company and the
Company's Auditor reasonable access upon reasonable notice and during normal
business hours to the deeds, documents and contracts and books of account,
records, files, invoices and other data associated with, necessary to or used in
the Business as conducted on or before the Closing Date. The Company and the LLC
shall direct the appropriate personnel, regardless of whether employed by the
Company or the LLC, to provide the necessary financial information regarding the
Business as promptly as practicable after the Closing Date to the Company and
the Company's
 
                                       I-5
<PAGE>   74
 
Auditor. Fleet shall, within forty-five (45) days after its receipt of the
Closing Balance Sheet, advise the Company in writing (an "Objection Notice") in
reasonable detail of the amounts and descriptions of adjustments, if any, which
Fleet believes are necessary to be made to the Closing Balance Sheet or the
Agreed Deficit in order to comply with the provisions of this Agreement and
Section 1.06(g) hereof. In the event that Fleet fails to deliver an Objection
Notice within the time period specified herein, the pro forma Closing Balance
Sheet and the calculation of the Agreed Deficit delivered by the Company
pursuant to Section 1.06(f) hereof shall be deemed to be the Closing Balance
Sheet and Agreed Deficit for all purposes of this Agreement.
 
     (i) In the event that Fleet shall deliver an Objection Notice pursuant to
Section 1.06(h) hereof, Fleet and the Company shall attempt, in good faith, to
resolve their differences within the thirty day period following the receipt by
the Company of the Objection Notice. In the event the Company and Fleet are not
able to resolve their good faith differences within such thirty day period with
respect to any line item of the Closing Balance Sheet, but the differences with
respect to any such line item are less than two hundred fifty thousand dollars
($250,000), then such line item shall be deemed to be the average of the amounts
specified by the Company and Fleet, respectively, and the differences on such
line item shall be deemed to be resolved. In the event that the Company and
Fleet are able to resolve their differences within such thirty day period
(including any resolution pursuant to the immediately preceding sentence), the
Closing Balance Sheet and Agreed Deficit agreed to by Fleet and the Company
pursuant to this Section 1.06(i) shall be deemed to be the Closing Balance Sheet
and Agreed Deficit for all purposes of this Agreement. In the event that all of
the differences are not resolved within such thirty day period, but the effect
of such differences on the Agreed Deficit is less than three million dollars
($3,000,000), in the aggregate, then all remaining differences shall be resolved
in the same manner set forth above with respect to differences of less than
$250,000 and the Closing Balance Sheet and the calculation of the Agreed
Deficit, as so adjusted, shall be deemed to be the Closing Balance Sheet and the
Agreed Deficit for all purposes of this Agreement.
 
     (j) In the event that the Company and Fleet are unable to resolve all
differences with respect to the Closing Balance Sheet or Agreed Deficit in the
manner set forth in Section 1.06(i) hereof within the thirty (30) days referred
to in Section 1.06(i) hereof, then the issues remaining unresolved shall be
determined by Coopers & Lybrand L.L.P. (the "Independent Firm") as follows:
 
          (1) Within fifteen (15) days following retention of the Independent
     Firm, the Company and Fleet shall present or cause to be presented the
     disputed issue or issues that must be resolved with respect to the Closing
     Balance Sheet.
 
          (2) The Company and Fleet shall use their commercially reasonable
     efforts to cause the Independent Firm to render its decision as soon as is
     reasonably practicable, including, without limitation, prompt compliance
     with all reasonable requests by the Independent Firm for information,
     papers, books, records and the like; provided that (i) the Company and
     Fleet agree that the scope of the retention of the Independent Firm shall
     be limited to resolving the disputed issues presented to it and matters
     related thereto and (ii) in no event shall the resolution of any issue be
     outside the parameters or amounts within which the issues were determined
     by each of the Company and Fleet. All decisions of the Independent Firm
     with respect to the Closing Balance Sheet and the Agreed Deficit shall be
     final and binding upon Fleet, the Company and their respective Affiliates,
     and the Closing Balance Sheet and the Agreed Deficit as determined in
     accordance with the provisions of this Section 1.06(j) shall be deemed to
     be the Closing Balance Sheet and the Agreed Deficit for all purposes of
     this Agreement.
 
     (k) With respect to the performance of their respective functions pursuant
to this Section 1.06, (i) the Company shall bear all of the fees, costs,
disbursements and other expenses of the Company's Auditor; (ii) Fleet shall bear
all of the fees, costs, disbursements and other expenses of its auditor; and
(iii) the Company, on the one hand, and Fleet, on the other hand, shall share
equally all fees, costs, disbursements and other expenses of the Independent
Firm.
 
     (l) If the value of Company Transferred Liabilities over the Company
Contributed Assets as reflected on the Closing Balance Sheet (the "Net Deficit")
exceeds the Agreed Deficit, then the Company shall pay to the LLC in the manner
and with interest as provided in Section 1.06(n), the amount of such excess.
 
                                       I-6
<PAGE>   75
 
     (m) If the Agreed Deficit exceeds the Net Deficit, then the LLC shall pay
to the Company in the manner and with interest as provided in Section 1.06(n),
the amount of such excess.
 
     (n) Any payment pursuant to Sections 1.06(l) or 1.06(m) hereof shall be
made at a mutually convenient time and place within ten (10) days after the
Closing Balance Sheet has been finally determined, by delivery to the Company or
the LLC, as the case may be, of a wire transfer of immediately available funds
from such party to a designated account of such other party. The amount of any
payment to be made pursuant to Sections 1.06(l) or 1.06(m) shall bear interest
from and including the Closing Date to but excluding the date of payment at a
rate per annum equal to LIBOR as of the Closing Date. Such interest shall be
payable at the same time as the payment to which it relates and shall be
calculated on the basis of a year of 360 days and the actual number of days
elapsed.
 
                            ARTICLE II.  DEFINITIONS
 
     SECTION 2.01  Definitions.  As used in this Agreement the following terms
shall have the meanings set forth below:
 
     (a) "Administration Agreement" shall mean that certain administration
agreement dated as of the Closing Date by and between the LLC or an Affiliate
thereof and the one or more of the Company Contributors and containing the
provisions set forth on Exhibit B hereto.
 
     (b)"Advanta National Bank" shall mean Advanta National Bank, a bank
organized under the laws of the United States.
 
     (c) "Advanta Service Mark License Agreement" shall mean that certain
license agreement dated as of the Closing Date by and between the Company and
the LLC containing the provisions set forth in Exhibit C hereto.
 
     (d) "Affiliate" shall mean, with respect to any specified Person, a Person
that directly, or indirectly through one or more intermediaries, controls, or is
controlled by, or is under common control with, the Person specified. As used in
this definition, the term "control" means the possession, directly or
indirectly, of the power to direct or cause the direction of the management and
policies of a Person, whether through ownership of voting securities, as trustee
or executor, by contract or credit arrangement or otherwise.
 
     (e) "Agreed Adjustment" shall have the meaning set forth in Section 1.06(c)
of this Agreement.
 
     (f) "Agreed Deficit" shall have the meaning set forth in Section 1.06(b) of
this Agreement.
 
     (g) "Ancillary Agreements" means each of the LLC Agreement, the
Administration Agreement, the CCB Participation Agreement, the FNB Participation
Agreement, the Lease Agreements, the SmartMove Service Agreement, the Advanta
Service Mark License Agreement and the Interim Servicing Agreement.
 
     (h) "Bank Acts" shall mean, collectively, the Bank Holding Company Act of
1956, the National Bank Act, the Federal Reserve Act, the Federal Deposit
Insurance Act and any other federal or state banking statutes which may govern
the transactions contemplated by this Agreement, as they may be amended from
time to time, and the rules and regulations promulgated thereunder.
 
     (i) "Bank Authority" shall mean the Board of Governors of the Federal
Reserve System, the Office of the Comptroller of the Currency, the Federal
Deposit Insurance Corporation and the Office of Thrift Supervision, and any
state banking authority or non-U.S. governmental banking authority having
jurisdiction over the Company, Fleet or any Related Entities.
 
     (j) "Board" shall have the meaning set forth in Section 3.01 of this
Agreement.
 
     (k) "Business" shall mean the consumer credit card business of the Company
and the Company Contributors as of the Closing Date, including, without
limitation, the origination and servicing of consumer credit cards, the
determination of creditworthiness of consumer credit card account customers, the
extension of credit to consumer credit card account customers, and the
maintenance of consumer credit card accounts and collection of receivables with
respect thereto, anywhere in the world.
 
                                       I-7
<PAGE>   76
 
     (l) "Business Day" shall mean any day that is not a Saturday, a Sunday or a
day on which banks in the Commonwealth of Massachusetts and the Commonwealth of
Pennsylvania are generally closed for regular banking business.
 
     (m) "CCB Assets" shall have the meaning set forth in Section 1.01(d) of
this Agreement.
 
     (n) "CCB Liabilities" shall have the meaning set forth in Section 1.01(d)
of this Agreement.
 
     (o) "CCB Participation Agreement" shall have the meaning set forth in
Section 1.01(d) of this Agreement.
 
     (p) "Class A Preferred Shares" shall mean the shares of the Company's Class
A Preferred Stock, par value $1,000 per share.
 
     (q) "Class A Shares" shall mean the shares of the Company's Class A Common
Stock, par value $.01 per share.
 
     (r) "Closing" shall have the meaning set forth in Section 1.02 of the
Agreement.
 
     (s) "Closing Balance Sheet" shall have the meaning set forth in Section
1.06(f) of this Agreement.
 
     (t) "Company" shall have the meaning set forth in the preamble to this
Agreement.
 
     (u) "Company's Auditor" shall have the meaning set forth in Section 1.06(f)
of this Agreement.
 
     (v) "Company Contributed Assets" shall have the meaning set forth in
Section 1.01(b) of this Agreement.
 
     (w) "Company Contributors" shall mean Advanta National Bank, an indirect
wholly owned subsidiary of the Company and any Affiliates thereof which
contribute Company Contributed Assets or transfer Company Transferred
Liabilities in accordance with the terms of this Agreement.
 
     (x) "Company Credit Card Business Employees" shall mean each individual who
is employed on a full-time or part-time basis in connection with the Business on
the Closing Date, composed of those individuals and groups of individuals who
are listed on Schedule 2.01(x) hereto, together with all Potential Credit Card
Business Employees who are deemed to be Company Credit Card Business Employees
pursuant to Section 6.22 of this Agreement.
 
     (y) "Company Intellectual Property" shall have the meaning set forth in
Section 4.10 of this Agreement.
 
     (z) "Company Transferred Liabilities" shall have the meaning set forth in
Section 1.01 of this Agreement.
 
     (aa) "Contribution" shall have the meaning set forth in Section 1.01 of
this Agreement.
 
     (bb) "Credit Insurance Business" shall have the meaning set forth in
Section 7.01 of this Agreement.
 
     (cc) "Estimated Closing Balance Sheet" shall have the meaning set forth in
Section 1.06(a) of this Agreement.
 
     (dd) "Exchange Act" shall have the meaning set forth in Section 4.04 of
this Agreement.
 
     (ee) "Fleet" shall have the meaning set forth in the preamble to this
Agreement.
 
     (ff) "Fleet Business" shall mean the consumer credit card business of Fleet
and the Fleet Contributors, including, without limitation, the origination and
servicing of consumer credit cards as of the Closing Date, the determination of
creditworthiness of consumer credit card account customers, the extension of
credit to consumer credit card account customers and the maintenance of consumer
credit card accounts and collection of receivables with respect thereto,
anywhere in the world.
 
     (gg) "Fleet Contributed Assets" shall have the meaning set forth in Section
1.01(b) of this Agreement.
 
                                       I-8
<PAGE>   77
 
     (hh) "Fleet Contributors" shall mean Fleet Credit Card Bank, Fleet National
Bank and any Affiliates thereof which contribute Fleet Contributed Assets or
transfer Fleet Transferred Liabilities in accordance with the terms of this
Agreement.
 
     (ii) "Fleet Credit Card Bank" shall mean Fleet Bank, National Association
(DE), a credit card bank organized under the laws of the United States, and any
successor thereto.
 
     (jj) "Fleet Material Adverse Effect" shall mean any effect that (1) is
material and adverse to the assets, liabilities, financial position, business or
results of operations of the Fleet Business, taken as a whole, or (2) would
materially impair the ability of Fleet and the Fleet Contributors, taken as a
whole, to perform their obligations under this Agreement or otherwise materially
impede the consummation of the transactions contemplated by this Agreement
(excluding any such impairment arising from any action taken by, or omission of
the Company, and any Company Contributor or any Affiliate thereof), excluding,
in (1) and (2) above, any effects relating to or arising from (A) the
transactions contemplated by this Agreement and any actions or omissions to act
required by this Agreement (including, without limitation, actions or inactions
of employees, customers or vendors) or (B) past, existing or prospective general
economic or regulatory conditions affecting the consumer revolving lending
business or the consumer credit card business in general. Notwithstanding the
foregoing, Fleet may, at its option, include in the Disclosure Schedules items
which would not have a Fleet Material Adverse Effect within the meaning of the
previous sentence or are not necessarily material, and such inclusion shall not
be deemed to be an acknowledgment by Fleet that such items would have a Fleet
Material Adverse Effect or further define the meaning of either such term for
purposes of this Agreement.
 
     (kk) "Fleet National Bank" shall mean Fleet National Bank, a bank organized
under the laws of the United States.
 
     (ll) "Fleet Transferred Liabilities" shall have the meaning set forth in
Section 1.01 of this Agreement.
 
     (mm) "FNB Assets" shall have the meaning set forth in Section 1.01(e) of
this Agreement.
 
     (nn) "FNB Liabilities" shall have the meaning set forth in Section 1.01(e)
of this Agreement.
 
     (oo) "FNB Participation Agreement" shall have the meaning set forth in
Section 1.01(e) of this Agreement.
 
     (pp) "GAAP" shall mean generally accepted accounting principles.
 
     (qq) "HSR Act" shall have the meaning set forth in Section 4.06 of this
Agreement.
 
     (rr) "Household Receivables" shall mean all consumer credit card
receivables owned, managed, or serviced by the Company or the Company
Contributors acquired by the Company or any of the Company Contributors pursuant
to that certain Credit Card Portfolio Purchase and Sale Agreement, dated as of
September 30, 1997, between Advanta National Bank and Household Bank (Nevada),
N.A. and that certain Line of Credit Portfolio Purchase and Sale Agreement,
dated as of September 30, 1997, between Household Bank, F.S.B. and Advanta
National Bank.
 
     (ss) "Interim Servicing Agreement" shall mean that certain Interim
Servicing Agreement dated as of the Closing Date between the LLC and the
Company, substantially in the form attached hereto as Exhibit D.
 
     (tt) "Introductory Rate Balances" shall mean consumer credit card
receivables accruing finance charges at a special introductory annual percentage
rate offered to new credit card customers only at the time of the opening of a
credit card account for a limited period, referred to as an "introductory rate;"
it is understood that the term Introductory Rate Balances does not include any
portion of a credit card holder's balances (i) resulting from a cash advance and
accruing interest at a cash advance rate; (ii) that no longer carry a special
introductory rate as a result of a delinquency; or (iii) resulting from any
other promotional campaign or relationship management activities.
 
     (uu) "Knowledge" of the Company or Fleet, as applicable, shall be deemed to
include only the actual knowledge of the executive officers of the Company or
Fleet, respectively, provided, however, that for the
 
                                       I-9
<PAGE>   78
 
purposes of the indemnification provisions of Article X hereof only (and for no
other provision of this Agreement) "Knowledge" of the Company or Fleet, as
applicable, shall mean the knowledge of all of the officers of the Company and
its Subsidiaries engaged in the Business or Fleet and its Subsidiaries engaged
in the Fleet Business, respectively.
 
     (vv) "Lease Agreements" shall mean those certain lease agreements dated as
of the Closing Date between the LLC and certain of the Company Contributors
relating to shared facilities and containing the provisions set forth on Exhibit
E hereof.
 
     (ww) "LIBOR" shall mean, as of any date, the London Interbank Offered Rate
for three-month deposits as shown at 11:00 a.m. London time on such date on the
display screen designated "Page 3570" by Dow Jones Markets, or such other page
as may replace such page on that service or such other services as may be
nominated by the British Bankers' Association for the purpose of displaying
London Interbank offered rates for U.S. Dollar Deposits.
 
     (xx) "Lien" shall have the meaning set forth in Section 4.08 hereof.
 
     (yy) "LLC" shall mean a limited liability company formed by the parties
hereto or their Affiliates prior to the Closing Date and pursuant to the terms
of the LLC Agreement.
 
     (zz) "LLC Agreement" shall mean the Limited Liability Company Agreement of
the LLC, substantially in the form of Exhibit A attached hereto.
 
     (aaa) "Losses" shall mean any and all claims, losses, liabilities, costs,
penalties, fines, expenses (including reasonable expenses for attorneys,
accountants, consultants and experts), damages, obligations to third parties,
expenditures, proceedings, judgments, awards, settlements or demands (including,
without limitation, Taxes) that are imposed upon or otherwise incurred, suffered
or sustained by the relevant party.
 
     (bbb) "Managed Receivables" shall mean all consumer credit card receivables
owned, managed or serviced by the Company or the Company Contributors under
Master Trust I or Master Trust II or under other agreements relating to the
securitization of such receivables by the Company or the Company Contributors,
or included as part of the Company Contributed Assets, except any receivables
relating to Retained SmartMove Accounts (other than Qualified SmartMove
Accounts), Household Receivables and Rewards Accelerator Receivables.
 
     (ccc) "Master Trust I" and "Master Trust II" shall mean, respectively, that
certain Amended and Restated Master Pooling and Servicing Agreement, dated as of
April 1, 1992, between Colonial National Bank USA and Chemical Bank, and all
supplements and amendments thereto, and that certain Amended and Restated
Pooling and Servicing Agreement, dated as of December 1, 1993, as amended and
restated on May 23, 1994, between Colonial National Bank USA and Bankers Trust
Company and all supplements and amendments thereto.
 
     (ddd) "Material Adverse Effect" shall mean any effect that (1) is material
and adverse to the assets, liabilities, financial position, business or results
of operations of the Business, taken as a whole, or (2) would materially impair
the ability of the Company and the Company Contributors, taken as a whole, to
perform their obligations under this Agreement or otherwise materially threaten
or materially impede the consummation of the transactions contemplated by this
Agreement (excluding any such impairment arising from any action taken by, or
omission of, Fleet, any Fleet Contributor or any Affiliate thereof) excluding,
in (1) and (2) above, any effects relating to (A) the announcement made by the
Company relating to a possible reorganization or sale of significant assets
involving the Company and its Affiliates, (B) the transactions contemplated by
this Agreement and any actions or omissions to act required by this Agreement
(including, without limitation, actions or inactions of employees, customers or
vendors) or (C) past, existing or prospective general economic or regulatory
conditions affecting the consumer revolving lending business or the consumer
credit card business in general. Notwithstanding the foregoing, the Company may,
at its option, include in the Disclosure Schedules items which would not have a
Material Adverse Effect within the meaning of the previous sentence or are not
necessarily material, and such inclusion shall not be deemed to be
 
                                      I-10
<PAGE>   79
 
an acknowledgment by the Company that such items would have a Material Adverse
Effect or further define the meaning of either such term for purposes of this
Agreement.
 
     (eee) "Material Company Contributed Contracts" shall mean those Company
Contributed Contracts listed on Schedule 1A(i) hereto.
 
     (fff) "Non-Assumed Liabilities" shall have the meaning set forth in Section
1.01(g) of this Agreement.
 
     (ggg) "Ordinary Course of Business Liabilities" shall mean liabilities
relating to consumer credit matters arising from the operations of the Business
in the ordinary course in a manner substantially similar to the operation of a
credit card business by one or more of the 20 largest credit card issuers in the
United States.
 
     (hhh) "Outside Termination Date" shall have the meaning set forth in
Section 9.01(b) of this Agreement.
 
     (iii) "person" shall mean any individual, corporation, partnership,
association, joint stock company, business, trust, other entity or group.
 
     (jjj) "Proxy Statement" shall have the meaning set forth in Section 3.02 of
this Agreement.
 
     (kkk) "Related Entities" shall mean any company, partnership, trust or
limited liability company of which the Company or Fleet, as the case may be,
directly or indirectly, owns 25% or more of the equity or can elect a majority
of the directors or partners or which the Company or Fleet is otherwise deemed
to control under any of the Bank Acts.
 
     (lll) "Retained SmartMove Accounts" shall mean the credit card accounts and
all accounts receivable thereon for any credit card account holder who either
(i) received a notice of the SmartMove Repricing and, at the time of the receipt
of such notice, maintained a SmartMove Balance subject to the SmartMove
Repricing or (ii) maintained a SmartMove Balance which became subject to the
SmartMove Repricing.
 
     (mmm) "Rewards Accelerator Accounts" shall mean the credit card accounts
and all accounts receivable thereon which are subject to the Rewards Accelerator
Program and as to which the Company does not have the right to solicit the
account holders for a replacement credit card which is not subject to the
program.
 
     (nnn) "Rewards Accelerator Receivables" are receivables under the Rewards
Accelerator Accounts.
 
     (ooo) "SEC" shall have the meaning set forth in Section 3.02 of this
Agreement.
 
     (ppp) "Securities Act" shall have the meaning set forth in Section 4.04 of
this Agreement.
 
     (qqq) "Shares" shall mean any Class A Share or Class A Preferred Share.
 
     (rrr) "SmartMove Balances" shall mean all credit card accounts receivable
generated by the SmartMove Campaign.
 
     (sss) "SmartMove Campaign" shall mean the marketing campaigns of any of the
Company Contributors, referred to as "SmartMove," offering existing credit card
account holders a lower annual percentage rate on credit card balances
transferred to such card holders' accounts with any Company Contributor from
such card holders' credit card accounts with any other credit card issuer.
 
     (ttt) "SmartMove Repricing" shall mean all initiatives under which the
Company Contributors notified credit card account holders who maintained
SmartMove Balances that the annual percentage rate on such SmartMove Balances
would be increased.
 
     (uuu) "SmartMove Service Agreement" shall mean that certain service
agreement dated as of the Closing Date between the LLC and Advanta National Bank
and containing the provisions set forth on Exhibit F hereto.
 
     (vvv) "Special Meeting" shall have the meaning set forth in Section 3.01 of
this Agreement.
 
                                      I-11
<PAGE>   80
 
     (www) "Specified Date" shall mean the Closing Date; provided, however, that
if the Closing Date is a date other than the last Business Day of a calendar
quarter, Specified Date shall mean, at the sole discretion of the Company, the
last Business Day of the immediately preceding calendar quarter.
 
     (xxx) "Subsidiary" shall mean, when used with reference to an entity, any
corporation or other entity, a majority of the outstanding voting securities of
which are owned directly or indirectly by such entity.
 
     (yyy) "Tax Return" shall mean any return, report, information statement,
schedule or other document (including any related or supporting information and
including any Form 1099 or other document or report required to be provided by
any of the parties to third parties) with respect to Taxes, including any
document required to be retained or provided to any governmental authority
pursuant to 31 U.S.C. Sections 5311-5328 and regulations promulgated hereunder,
relating to the parties or any consolidated group of which any such entity was a
member at the applicable time, and any amended Tax Returns.
 
     (zzz) "Taxes" shall mean all federal, provincial, territorial, state,
municipal, local, foreign or other taxes, imposts, rates, levies, assessments
and other charges (and all interest and penalties thereon), including, without
limitation, all income, excise, franchise, gains, capital, real property, goods
and services, transfer, value added, gross receipts, windfall profits,
severance, ad valorem, personal property, mortgage recording, employment,
payroll, social security, unemployment, disability, estimated or withholding
taxes, and all customs and import duties, and all interest, penalties and losses
thereon or associated therewith or associated with any Tax Return.
 
     (aaaa) "Volume Adjustment" shall have the meaning set forth in Section
1.06(d) of this Agreement.
 
     (bbbb) "Yield Adjustment" shall have the meaning set forth in Section
1.06(e) of this Agreement.
 
     (cccc) "1996 Bonus Protection Payment" shall mean a payment to a
Transferred Employee pursuant to the terms of the Advanta Corp. Management
Incentive Plan with Stock Election II, Advanta Corp. Management Incentive Plan
with Stock Election III and Advanta Corp. Management Incentive Plan with Stock
Election IV, as applicable, for the year ended December 31, 1996.
 
     (dddd) "1997 Bonus Payment" shall mean a payment or issuance or vesting of
stock to a Transferred Employee pursuant to the terms of the Advanta Corp.
Senior Management Incentive Plan with Stock Election II, Advanta Corp.
Management Incentive Plan with Stock Election III and Advanta Corp. Management
Incentive Plan with Stock Election IV, as applicable, for the year ended
December 31, 1997.
 
     (eeee) "1997 Bonus Protection Payment" shall mean a payment from the
Company to a Transferred Employee pursuant to the terms of the Advanta Corp.
Management Incentive Plan with Stock Election II, Advanta Corp. Management
Incentive Plan with Stock Election III and Advanta Corp. Management Incentive
Plan with Stock Election IV, as applicable, for the year ended December 31,
1997.
 
            ARTICLE III.  STOCKHOLDERS' MEETING AND PROXY STATEMENT
 
     SECTION 3.01  Stockholders' Meeting.  The Company, acting through its Board
of Directors (the "Board"), will, in accordance with applicable law and the
Company's charter and bylaws, duly call, give notice of, convene and hold a
special meeting (including any adjournment or postponement thereof, the "Special
Meeting") of its stockholders as soon as practicable following the date of this
Agreement, but in any event no later than 20 Business Days after the mailing of
the Company's Proxy Statement for the purpose of considering and taking action
upon the approval of the Contribution and any other related matters required
under applicable law to be approved by such stockholders (it being agreed that
the parties hereto do not acknowledge that such approval is required under
applicable law). The Board shall recommend such approval by the stockholders and
shall take all reasonable, lawful action to solicit such approval by its
stockholders.
 
     SECTION 3.02  Proxy Statement.  The Company will (i) as promptly as
practicable following the date of this Agreement, prepare and file with the
Securities and Exchange Commission ("SEC"), and use its best efforts to have
cleared by the SEC and thereafter mail to its stockholders as promptly as
practicable, a proxy statement and a form of proxy, in connection with the vote
of the Company's stockholders with respect
 
                                      I-12
<PAGE>   81
 
to this Agreement and the transactions contemplated hereby (such proxy
statement, together with any amendments thereof or supplements thereto, in each
case in the form or forms mailed to the Company's stockholders, is herein called
the "Proxy Statement"), (ii) use its best efforts to obtain the necessary
approvals by its stockholders of this Agreement and the transactions
contemplated hereby and (iii) otherwise comply with all legal requirements
applicable to the Special Meeting. The Company agrees to promptly provide Fleet
with all comments or correspondence received from the SEC with respect to the
Proxy Statement. The Company will include in the Proxy Statement the
recommendation of its Board that stockholders of the Company vote in favor of
the approval of this Agreement and the transactions contemplated hereby.
 
           ARTICLE IV.  REPRESENTATIONS AND WARRANTIES OF THE COMPANY
 
     Except as set forth in the Company's Disclosure Schedule delivered to Fleet
by the Company prior to the execution of this Agreement, the Company represents
and warrants to Fleet, on behalf of itself and each of the Company Contributors,
as follows:
 
     SECTION 4.01  Organization.  Each of the Company and the Company
Contributors is a corporation or limited liability company duly organized,
validly existing and in good standing under the laws of the jurisdiction of its
formation or a banking organization duly chartered by its chartering authority.
Each of the Company and the Company Contributors is duly qualified to conduct
the Business in the states of the United States and any foreign jurisdictions
where its ownership or leasing of properties or assets used in the conduct of
the Business or the assets of the Business requires it to be so qualified and
where the failure to be so qualified would have a Material Adverse Effect.
 
     SECTION 4.02  Corporate Power, Authority Relative to this Agreement.  Each
of the Company and the Company Contributors has the corporate power and
corporate authority to carry on its business as it is now being conducted and to
own or lease all of the properties and assets used in the conduct of the
Business and to conduct the Business in the manner currently conducted by it.
The Company has full corporate power and authority to execute and deliver this
Agreement and, upon approval of this Agreement by the holders of Shares
representing a majority of the votes entitled to be cast by holders of the Class
A Shares and Class A Preferred Shares, voting together as a single class, as
required to satisfy the condition set forth in Section 8.01(a), to consummate
the transactions contemplated hereby and to perform its obligations hereunder,
including, without limitation, causing the Company Contributors (after approval
by their respective Boards of Directors) to consummate the transactions
contemplated hereby. The execution and delivery of this Agreement and the
consummation of the transactions contemplated hereby have been duly and validly
authorized by the Board of Directors of the Company and no other corporate
proceedings on the part of the Company or any Company Contributor (other than
approval by the respective Boards of Directors of the Company Contributors other
than the Company) are necessary to authorize the execution, delivery or
performance of this Agreement or to consummate the transactions contemplated
hereby other than (subject to the last parenthetical clause in the penultimate
sentence of Section 3.01) the approval of this Agreement and the transactions
contemplated hereby by the holders of Shares representing a majority of the
votes entitled to be cast by holders of Class A Shares and Class A Preferred
Shares, voting together as a single class. This Agreement has been duly and
validly executed and delivered by the Company and, assuming this Agreement has
been duly authorized, executed and delivered by Fleet, this Agreement
constitutes a valid and binding agreement of the Company, enforceable against
the Company in accordance with its terms (but subject to obtaining the approvals
set forth in Section 4.06 hereof), except that (i) enforcement may be subject to
applicable bankruptcy, insolvency, reorganization, moratorium or other similar
laws, now or hereafter in effect, affecting creditors' rights generally and (ii)
the remedy of specific performance and injunctive and other forms of equitable
relief may be subject to equitable defenses and to the discretion of the court
before which any proceeding therefor may be brought.
 
     SECTION 4.03  Absence of Certain Changes.  Except as disclosed in the
Company Filings, since June 30, 1997, (a) the Company and each of the Company
Contributors have conducted the Business in the ordinary and usual course,
consistent with past practice and (b) no event has occurred or fact or
circumstance
 
                                      I-13
<PAGE>   82
 
arisen that, individually or taken together with all other facts, circumstances
and events, has had, or is reasonably likely to have a Material Adverse Effect.
Since June 30, 1997, there has not been (a) any entry into any agreement,
commitment or transaction by the Company or any Company Contributor relating to
the Business, which is material to the Business taken as a whole (except
agreements, commitments or transactions in the ordinary course of business,
consistent with past practice and described on the Company's Disclosure
Schedule); or (b) any change by the Company or any of the Company Contributors
in accounting methods, principles or practices relating to the Business, except
as required by GAAP.
 
     SECTION 4.04  Reports and Financial Statements.
 
     (a) The Company and each of its Subsidiaries and Master Trust I and Master
Trust II and, to the Knowledge of the Company, the trustees of Master Trust I
and Master Trust II, have filed all forms, reports, definitive proxy statements,
information statements and other documents (including all prospectuses and all
registration statements) with the SEC required to be filed by it with respect to
all periods commencing on or after January 1, 1994 pursuant to the federal
securities laws and the rules and regulations promulgated thereunder, all of
which have complied in all material respects with all applicable requirements of
the Securities Act of 1933 (the "Securities Act") and the Securities Exchange
Act of 1934, as amended (the "Exchange Act"), and the rules and regulations
promulgated thereunder (the "Company Filings"). None of the Company Filings
(excluding the financial statements included therein), at the time filed or
mailed, contained, with respect to the Business, any untrue statement of a
material fact or omitted to state a material fact required to be stated therein
or necessary in order to make the statements therein in light of the
circumstances under which they were made, not misleading.
 
     (b) The pro forma balance sheet of the Business as of September 30, 1997
(the "Pro Forma Balance Sheet") attached hereto as Schedule 4.04(b) has been
prepared in accordance with GAAP applied on a consistent basis with the
Company's past practice and the procedures set forth on Schedule 1.06(g) hereto,
and presents fairly in all material respects the assets and liabilities of the
Business at September 30, 1997. Notwithstanding the foregoing, it is
acknowledged and agreed that the information technology assets and fixed assets
set forth on the Pro Forma Balance Sheet are subject to change, as mutually
determined by the Company and Fleet, in each case based on a physical inventory
of information technology assets and fixed assets, having an agreed minimum book
value for any one item and an agreed minimum book value for any single line
item, to be performed prior to the Closing. Such changes will be reflected in
the Closing Balance Sheet. The Pro Forma Statement of Operations (as defined in
Section 6.21) for the year ended December 31, 1996 and the nine months ended
September 30, 1997 have been prepared in accordance with GAAP applied on a
consistent basis with the Company's past practice and presents fairly in all
material respects the results of operations of the Business for the periods
covered by the statement of operations.
 
     (c) The Company and each of its Subsidiaries have filed all reports,
registrations, applications and statements, together with any amendments
required to be made with respect thereto, relating to the Business that they
were required to file since January 1, 1995 with any governmental authority, and
all other reports and statements required to be filed by them since January 1,
1995, including, without limitation, any report or statement required to be
filed pursuant to the laws, rules or regulations of the United States, any state
thereof or any governmental authority, and have paid all fees and assessments
due and payable in connection therewith, except in any case where the failure to
file the same would not have a Material Adverse Effect. Each of such reports,
registrations, applications and statements complied (and with respect to such
reports, registrations, applications and statements filed after the date hereof
and prior to the Closing Date, will comply) at the date thereof in all material
respects with the rules and regulations of the governmental authority relating
thereto and fairly present in all material respects the information required to
be presented therein. Except for normal examinations conducted by a governmental
authority in the ordinary course of the business of the Company and its
Subsidiaries, no governmental authority has initiated any proceeding or, to the
Knowledge of the Company, investigation, into the Business since January 1,
1995. There is no unresolved material violation, or exception by any
governmental authority with respect to any report or statement relating to any
examinations of the Company or any of its Subsidiaries relating to the Business.
 
                                      I-14
<PAGE>   83
 
     (d) Neither the Company nor any of its Subsidiaries is subject to any
cease- and-desist or other order issued by, or is a party to any consent
agreement or memorandum of understanding with, or is a party to any commitment
letter or similar undertaking to, or is subject to any order or directive by, or
is a recipient of any supervisory letter from or has adopted any board
resolutions at the request of any governmental authority, in any such case, that
restricts the conduct of the Business or that, in any manner, relates to the
Business or the Company Credit Card Business Employees (each, whether or not set
forth in the Company's Disclosure Schedule, a "Company Regulatory Agreement"),
nor has the Company or any of its Subsidiaries (A) been advised since January 1,
1995 by any governmental authority that it is considering issuing or requesting
any such Company Regulatory Agreement or (B) have Knowledge of any pending or
threatened regulatory investigation relating to the Business.
 
     (e) Each of the balance sheets contained or incorporated by reference into
any of the Company Filings since January 1, 1997 (including the related notes
and schedules thereto) fairly presents or will fairly present in all material
respects, the financial position of the Company and of its Subsidiaries, or
Master Trust I or Master Trust II, as applicable, as of its date, and each of
the statements of income and changes in stockholders' equity and cash flows or
equivalent statements in the Company Filings since January 1, 1997 fairly
presents, or will fairly present, in all material respects, the results of
operations, changes in stockholders' equity and changes in cash flows, as the
case may be, of the Company and its Subsidiaries, for the periods to which they
relate, and in each case, in compliance in all material respects with the
applicable accounting requirements and with the published rules of the SEC with
respect thereto and in accordance with GAAP, except, in each case, as may be
noted therein, subject to normal year-end audit adjustments in the case of
unaudited statements.
 
     SECTION 4.05  Proxy Statement.  None of the information in the Proxy
Statement and any amendment or supplement thereto or any other documents to be
filed by the Company with the SEC or any other governmental entity in connection
with the transactions contemplated by this Agreement will at the time of the
mailing of the Proxy Statement and at the time of the Special Meeting, contain
any untrue statement of a material fact or omit to state any material fact
required to be stated therein or necessary in order to make the statements
therein not misleading. If at any time prior to the Closing Date, any event with
respect to the Company, its officers and directors or any of the Company
Contributors should occur which is required to be described in an amendment of,
or a supplement to, the Proxy Statement, such event shall be so described, and
such amendment or supplement to the Proxy Statement shall be promptly filed with
the SEC and, as required by law, disseminated to the stockholders of the
Company. The Proxy Statement will (with respect to information relating to the
Company and the Company Contributors) at all times comply as to form in all
material respects with the requirements of the Exchange Act and the rules and
regulations promulgated thereunder. Each of the Company Contributors agrees
that, if it should become aware prior to the Closing Date of any information
furnished by it that would cause any of the statements in the Proxy Statement to
be false or misleading as of the time of the Special Meeting with respect to a
material fact, or to omit to state any material fact necessary to make the
statements therein not false or misleading as of the time of the Special
Meeting, to promptly inform Fleet thereof and to take the necessary steps to
correct the Proxy Statement.
 
     SECTION 4.06  Consents and Approvals; No Violation.  Neither the execution,
delivery and performance of this Agreement by the Company nor the consummation
of the transactions contemplated hereby by the Company or any Company
Contributor will (i) conflict with or result in any breach or violation of any
provision of the respective Restated Certificate of Incorporation or By-Laws (or
other similar governing documents) of the Company or any of the Company
Contributors, (ii) require the Company or any Company Contributor to obtain any
consent, approval, authorization or permit of, or filing with or notification
to, any governmental or regulatory authority or body, except (A) in connection
with the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the
"HSR Act"), if applicable, (B) pursuant to the Exchange Act and the rules and
requirements of the National Association of Securities Dealers, Inc., (C)
approval of Bank Authorities, (D) approval of state insurance departments, if
applicable, and (E) filings in connection with the formation of the LLC and
maintaining the good standing and qualification of the LLC following the
Closing; (iii) result in a breach or violation of or a default under (or give
rise to any Lien, right of termination, unilateral modification or amendment,
cancellation or acceleration) under any of the terms, conditions or
 
                                      I-15
<PAGE>   84
 
provisions of any material note, license, agreement, Company Contributed
Contract (other than any Material Company Contributed Contract or any Company
Contributed Contract relating to Information Technology) or other instrument or
obligation relating to the Business to which the Company or any of the Company
Contributors is a party or by which the Company, any of the Company Contributors
or any of their respective assets may be bound, except for such breaches,
violations or defaults (or Liens or rights of termination, unilateral
modifications or amendments, cancellations or accelerations) as to which
requisite waivers or consents have been obtained prior to the Closing or which
individually or in the aggregate would not have a Material Adverse Effect, (iv)
result in a material breach or a violation or a default under (or give rise to
any Lien, right of termination, unilateral modification or amendment,
cancellation or acceleration) under any Material Company Contributed Contract
except for the breaches, violations or defaults (or Liens or rights of
termination, unilateral modifications or amendments, cancellations or
accelerations) as to which requisite waivers or consents have been obtained
prior to the Closing; or (v) violate any order, writ, injunction, decree,
judgment, ordinance, statute, rule, law or regulation, permit or agreement
applicable to the Business, except for violations (other than of orders, writs,
injunctions or decrees issued against the Company or any of the Company
Contributors or naming the Company or any of the Company Contributors as a
party) which would not individually or in the aggregate have a Material Adverse
Effect.
 
     SECTION 4.07  Litigation.  There is no litigation, claim, action,
arbitration, investigation or other proceeding pending or, to the Knowledge of
the Company, threatened against the Company or any of the Company Contributors
and relating to the Business before any court or governmental or regulatory
authority or body acting in an adjudicative capacity, with respect to which
there is a reasonable likelihood of an adverse determination, which (i) would
have a Material Adverse Effect or (ii) challenges the validity or propriety of
the transactions contemplated by this Agreement. Neither the Company nor any of
the Company Contributors is subject to any outstanding order, writ, judgment,
stipulation, award, injunction or decree of any court issued against the Company
or any of the Company Contributors or naming the Company or any of the Company
Contributors as a party relating to the Business which has or is reasonably
likely to have a Material Adverse Effect.
 
     SECTION 4.08  Title to Properties; Encumbrances.  The Company and each of
the Company Contributors has good title to or a valid leasehold interest in, or
is licensed or otherwise entitled to use, all of the Company Contributed Assets
(other than the Business real property and the Business leased properties as to
which Section 4.14 is applicable and other than the Company Intellectual
Property as to which Section 4.10 is applicable), free and clear of all security
interests, mortgages, pledges, monetary liens, conditional sales agreements,
leases, monetary liens, endorsements or charges of any kind or character claims
of third parties of any nature whatsoever (each a "Lien"), except for Permitted
Liens.
 
     SECTION 4.09  Licenses.  The Company and each of the Company Contributors
has all permits, licenses, authorizations, orders and approvals of, and has made
all filings, applications and registrations with, all governmental authorities
that are required to permit them to own and lease their properties and to
conduct the Business as presently conducted; all such permits, licenses,
certificates of authority, orders and approvals are in full force and effect
and, to the Company Knowledge, no suspension or cancellation of any of them is
threatened which, in any such case, would have a Material Adverse Effect.
 
     SECTION 4.10  Patents, Trademarks, Trade Names, and Information Technology.
 
     A.  Patents, Trademarks and Trade Names.
 
     (a) For purposes of this Section 4.10, "Company Intellectual Property"
means any patent, patent application, copyright registration, trade secret or
similar proprietary information, trademark or service mark, trademark or service
mark registration or application or trade name.
 
     (b) All rights of ownership of, or material licenses to use, the Company
Intellectual Property held by the Company and the Company Contributors relating
to the Business are listed on Schedule 4.10A. There are no material intellectual
property rights, other than those set forth on such schedule, reasonably
necessary to and regularly used in, the conduct of the Business as presently
conducted.
 
                                      I-16
<PAGE>   85
 
     (c) All rights to the Company Intellectual Property reasonably necessary to
and regularly used in the conduct of the Business as presently conducted:
 
          (i) have been duly registered in, filed in, or issued by the United
     States Patent and Trademark Office, or the corresponding offices of other
     countries identified on said schedule, or applications to register such
     Company Intellectual Property have been filed and are pending;
 
          (ii) have been properly maintained and renewed in accordance with
     applicable laws and regulations in the United States and such foreign
     countries;
 
          (iii) in the case of registered copyrights were developed and authored
     as original works of authorship either by full-time employees of the
     Company or any of the Company Contributors within the normal scope of their
     duties as works for hire, or by third persons as works for hire under an
     express written agreement so stating or under a written agreement expressly
     transferring and assigning all rights to the Company, the Company
     Contributors or any one or more of them;
 
          (iv) in the case of patents or patent applications, have been duly
     assigned to the Company, the Company Contributors or any one or more of
     them, and such assignment(s) have been recorded in the appropriate
     government offices;
 
          (v) are owned by the Company, the Company Contributors, or any one or
     more of them, free and clear of any Liens such that no other person has any
     right or interest in or license to use or right to license others to use
     any of the Company Intellectual Property to the exclusion of the Company;
 
          (vi) are freely transferable (except as otherwise required by law);
     and
 
          (vii) are not subject to any outstanding order, decree, judgment or
     stipulation,
 
except, in the case of each of the foregoing clauses (i) through (vii), to the
extent where the failure to comply to the statements made therein would not have
a Material Adverse Effect.
 
     (d) To the Company's Knowledge, no proceedings to which the Company or any
Company Contributor is a party have been commenced which (i) challenge the
rights of the Company or any Company Contributor to use Company Intellectual
Property, or (ii) charge the Company or any Company Contributor with
infringement of any other person's rights in Company Intellectual Property; and
to the Knowledge of the Company, no such proceeding to which the Company is not
a party has been filed, nor are any such proceedings threatened to be filed, in
either case which, if adversely determined, is reasonably likely to have a
Material Adverse Effect.
 
     (e) To the Company's Knowledge (i) none of the rights in the material
Company Intellectual Property is being infringed in any material manner by any
other person, and (ii) neither the Company nor any Company Contributor is
infringing in any material manner upon any material intellectual property rights
of any person.
 
     (f) No director, officer or employee of the Company or any Company
Contributor owns, directly or indirectly, in whole or in part, any material
Company Intellectual Property right.
 
     (g) In addition to the Company Intellectual Property described above, the
Company and the Company Contributors have the right to use, free and clear of
any claims or rights of others except claims or rights described in the
Company's Disclosure Schedule, all material trade secrets and Company owned
customer lists (collectively "Trade Secrets") required for and used in the
Business.
 
     B.  Information Technology.  For purposes of this Section 4.10B. and
attached hereto as Schedule 4.10B(i) is a listing of all of the functions
reasonably necessary in any material respect to and regularly used in the
Business as presently conducted, including all of the material hardware,
software, networks and telecommunication (collectively the "Company Information
Technology"). The Company or one or more of the Company Contributors owns (free
and clear of all Liens, except Permitted Liens), or is licensed or otherwise
entitled to use the Company Information Technology which is included within the
Company Contributed Assets relating to the operation of the Business. There is
no material information technology,
 
                                      I-17
<PAGE>   86
 
other than those set forth in the Schedule 4.10B(i), reasonably necessary and
regularly used in, the conduct of the Business as presently conducted. Schedule
4.10B(ii) identifies the material contracts included in the Company Information
Technology which the Company and Fleet have jointly and mutually identified
(collectively, the "Material Information Technology Contracts"). The Company or
one of the Company Contributors has or can obtain the right to assign the
Material Information Technology Contracts to the LLC, except as otherwise stated
in the Material Information Technology Contracts.
 
     C.  Information Technology Consents and Approvals; No Violation.  Schedule
4.10C identifies those Information Technology Contracts requiring consents of
any third party in connection with the consummation of the transactions
contemplated by this Agreement. Neither the execution, delivery and performance
of this Agreement by the Company nor the consummation of the transactions
contemplated hereby by the Company or any Company Contributor will (i) require
the Company or any Company Contributor to obtain any other consent or approval
of or by any Company Information Technology contracting party; or (ii) result in
a material breach or violation of or a material default (or give rise to any
right of termination or claim for injunctive relief) under any of the terms,
conditions or provisions of any material contract relating to Company
Information Technology.
 
     SECTION 4.11  Company Contributed Contracts.
 
     (a) Each of the Company and the Company Contributors has complied in all
material respects with all of the respective provisions of the Material Company
Contributed Contracts and the Material Information Technology Contracts required
to be complied with by it and neither the Company nor any of the Company
Contributors, nor, to the Knowledge of the Company, any other party thereto is
in material default in any respect thereunder, and no event has occurred which
but for the passage of time or giving of notice or both would constitute such a
material default thereunder by the Company or any of the Company Contributors,
and there is no outstanding notice of default or termination under any Material
Company Contributed Contract or Material Information Technology Contract. The
Material Company Contributed Contracts and the Material Information Technology
Contracts are each valid, binding and enforceable in all material respects in
accordance with their respective terms, and the Contribution and the other
transactions contemplated by this Agreement will not affect the validity,
enforceability and continuity of any such Material Company Contributed Contract
or Material Information Technology Contract, if assignable and if properly
assigned.
 
     (b) With respect to the Company Contributed Contracts which are not
Material Company Contributed Contracts or Material Information Technology
Contracts each of the Company and the Company Contributors has complied with all
respective provisions of the Company Contributed Contacts required to be
complied with by it and none of the Company or any Company Contributor is in
default in any respect thereunder, and no event has occurred, but for the
passage of time or giving of notice or both, would constitute such a default
thereunder by the Company or any of the Company Contributors, except where such
noncompliance or defaults would, individually or in the aggregate, not have a
Material Adverse Effect and there is no outstanding notice of default or
termination under any Company Contributed Contract which would have a Material
Adverse Effect.
 
     SECTION 4.12  Environmental Matters.
 
     (a) For purposes of this Agreement, the following terms shall have the
following meanings: (i) the term "Hazardous Material" shall mean any material,
waste or substance including, without limitation, petroleum or petroleum
products that, whether by their nature or use, are subject to control or
regulation under any Environmental Requirement; (ii) the term "Environmental
Requirement" shall collectively mean the Comprehensive Environmental Response,
Compensation and Liability Act of 1980 (42 U.S.C. Section 9601, et seq.), the
Hazardous Materials Transportation Act (49 U.S.C. Section 1801, et seq.), the
Resource Conservation and Recovery Act (42 U.S.C. Section 6901, et seq.), the
Toxic Substances Control Act (15 U.S.C. Section 2601, et seq.), the Clean Air
Act (42 U.S.C. Section 7401, et seq.) and the Federal Water Pollution Control
Act (33 U.S.C. Section 1251, et seq.), all as presently in effect, any
regulation pursuant thereto, or any other law addressing environmental, health
or safety issues of or by any governmental authority; and (iii) the term
"governmental authority" shall mean the Federal government, or any state or
 
                                      I-18
<PAGE>   87
 
other political subdivision thereof, or any agency, court or body of the Federal
government, any state or other political subdivision thereof, exercising
executive, legislative judicial, regulatory or administrative functions.
 
     (b) To the Company's Knowledge: (i) no Hazardous Material has been or is
currently located at, in, on, under or about any real estate used, owned,
operated or leased by the Company or any of the Company Contributors and
included in the Company Contributed Assets in a manner which (x) violates in any
material respect any Environmental Requirement or (y) which requires cleanup or
remedial action of any kind requiring the expenditure of more than $150,000 in
the aggregate under any Environmental Requirement; (ii) none of the Company or
any Company Contributor is required to obtain or maintain any federal, state and
local environmental permits, certifications, licenses or approvals with respect
to any of the Company Contributed Assets, the failure to obtain or hold which
would have a Material Adverse Effect; (iii) neither the Company nor any Company
Contributor has received notice of any material violation, lien, complaint,
suit, order or other obligation with respect to any past, present or future
event concerning the environmental condition of any real estate included in the
Company Contributed Assets; and (iv) there has been no investigation,
litigation, directive or administrative enforcement proceeding against the
Company or any Company Contributor, nor have any settlements been reached by the
Company or any Company Contributor with any governmental authority or public or
private party alleging the release, threatened release, disposal, storage or use
of any Hazardous Material at, in, on, under or adjacent to any real estate
included in the Company Contributed Assets, and with respect to which any of
such items (i) through (iv) would result in a Material Adverse Effect.
 
     SECTION 4.13  Condition of the Company Contributed Assets.  The Company
Contributed Assets (including, without limitation, all leasehold interests
included therein), constitute all of the assets reasonably necessary or required
to conduct the Business as presently conducted; provided, however, that this
representation shall not relate to any capital or capital adequacy requirements
of any Bank Authority. To the Company's Knowledge, all tangible assets with a
depreciated book value as of September 30, 1997 in excess of one million dollars
($1,000,000) included in the Company Contributed Assets are in good operating
condition and repair, normal wear and tear excepted.
 
     SECTION 4.14  Real Property.
 
     (a) Schedule 4.14(a) of the Company's Disclosure Schedule lists all real
property owned by the Company or any of the Company Contributors and included in
the Company Contributed Assets. With respect to each such parcel of owned real
property:
 
          (i) the identified owner has good and valid title to the parcel of
     real property, free and clear of any Lien except for installments of
     special assessments not yet delinquent, liens for Taxes not yet due and
     payable, easements, covenants, and other restrictions, and utility
     easements, building restrictions, zoning restrictions, and other easements
     and restrictions existing generally with respect to properties of a similar
     character or which do not materially reduce the value or usefulness of such
     property ("Permitted Liens");
 
          (ii) there are no leases, subleases, licenses, concessions, or other
     agreements granting to any party or parties the right of use or occupancy
     of any portion of the parcel of real property; and
 
          (iii) there are no outstanding options or rights of first refusal to
     purchase the parcel of real property, or any portion thereof or interest
     therein.
 
     (b) Schedule 4.14(b) of the Company's Disclosure Schedule lists all real
property currently leased or subleased to the Company or any of the Company
Contributors and included in the Company Contributed Contracts. Each lease and
sublease listed in Schedule 4.14(b) of the Company's Disclosure Schedule hereto
is in all material respects legal, valid, binding, enforceable against Company
and the Company Contributors which are parties thereto, and to the Knowledge of
the Company, against the other parties thereto and is in full force and effect,
subject to bankruptcy, reorganization and similar laws and general equitable
principles.
 
                                      I-19
<PAGE>   88
 
     SECTION 4.15  Compliance with Laws.  Except for the Environmental
Requirements (compliance with which is covered by Section 4.12, as applicable)
the Company and each of the Company Contributors:
 
          (i) is in compliance with all applicable United States federal, state
     and local and foreign statutes, laws, regulations, ordinances, rules,
     judgments, orders or decrees applicable to the Business or to the Company
     Credit Card Business Employees;
 
          (ii) holds all permits, licenses, authorizations, orders and approvals
     of, and has made all filings, applications and registrations with, all
     governmental agencies that are required in order to permit them to own or
     lease their properties and to conduct the Business as presently conducted;
     and all such permits, licenses, certificates of authority, orders and
     approvals are in full force and effect; and
 
          (iii) has not since June 30, 1996 received any written notice from any
     governmental agency (A) asserting that the Company or any of the Company
     Contributors is not in material compliance with any statutes, regulations,
     ordinances or rules in connection with the operation of the Business or (B)
     threatening to revoke any material license, franchise, permit, membership
     privilege or governmental authorization necessary for the operation of the
     Business which, in either (A) or (B) above, is reasonably likely to have a
     material adverse effect on the ability of the Company and the Company
     Contributors to consummate the transactions contemplated by this Agreement
     or the ability of the LLC to conduct the Business following the Closing
     Date in substantially the same manner as it is presently conducted,
 
except in the case of any matter referred to in clauses (i), (ii) and (iii)
above where such non-compliance or failure to hold any such items or make such
filings, applications and registrations or failure to be in full force and
effect would not have a Material Adverse Effect.
 
     SECTION 4.16  Benefit Plans.
 
     (a) With respect to the Company Credit Card Business Employees identified
as of the date of this Agreement, no amount paid or payable by the Company or
any of the Company Contributors or the LLC in connection with the transactions
contemplated hereby (either solely as a result thereof or as a result of such
transactions in conjunction with any other event) will be an "excess parachute
payment" within the meaning of Section 280G of the Internal Revenue Code of
1986, as amended.
 
     (b) Neither the LLC nor Fleet have any liability with respect to the
payment of any benefits or otherwise arising in connection with any "employee
benefit plan" or "plan" (as those terms are defined in Section 3(3) of the
Employee Retirement Income Security Act of 1974, as amended ("ERISA")) of the
Company or any Company Contributor, except those payments of benefits or other
liabilities that may arise in connection with those plans or other obligations
with respect to Transferred Employees or Company Credit Card Business Employees
that are expressly assumed or otherwise agreed to by the LLC or Fleet under the
terms of this Agreement.
 
     SECTION 4.17  Unions.  The Company represents that with respect to the
Company Credit Card Business Employees: There is no pending or, to the best of
the Company's Knowledge, threatened employee strike, work stoppage or labor
dispute which would have a Material Adverse Effect. To the Knowledge of the
Company no union representation question exists, no collective bargaining
agreement exists or is currently being negotiated by the Company or any Company
Contributor, no demand has been made for recognition by a labor organization, no
union organizing activities is taking place, and none of the Company Credit Card
Business Employees is represented by any labor union or organization. There is
no unfair labor practice claim against the Company or any Company Contributor
pending before the National Labor Relations Board, or any strike, dispute,
slow-down, or stoppage pending or to the Knowledge of the Company, threatened
against or involving the Company or any Company Contributor and none has
occurred.
 
     SECTION 4.18  Retained SmartMove Accounts.  As of September 30, 1997, the
total amount of SmartMove Balances outstanding equaled approximately
$667,000,000; the total amount of outstanding SmartMove Balances included in the
Retained SmartMove Accounts equaled approximately $54,000,000; and the weighted
average per annum interest rate of the SmartMove Balances included in the
Retained SmartMove Accounts equaled approximately 9.9%. The initiatives in May
1997, February 1997 and
 
                                      I-20
<PAGE>   89
 
September 1996 are the only initiatives under which the Company Contributors
notified credit card account holders who maintained SmartMove balances that the
annual percentage rate on such SmartMove Balances would be increased, although
the Company Contributors have otherwise increased annual percentage rates on
SmartMove Balances as a result of delinquency or other breaches by card holders
of the credit card account agreement with the Company Contributors.
 
     SECTION 4.19  Other Matters.  There is (i) no litigation, claim, action,
arbitration, investigation or examination by any governmental authority, other
action or other proceeding, with respect to which there is a reasonable
likelihood of an adverse determination and (ii) no material default by the
Company or any Company Contributor under any material agreement, relating in any
case to the business (including, without limitation, the Business) of the
Company, which, in the case of either (i) or (ii), would materially delay or
materially impair the ability of the Company to consummate the transactions
contemplated by this Agreement.
 
     SECTION 4.20  AS IS Condition.  Except as otherwise set forth in this
Agreement, the Company Contributed Assets to be contributed and transferred
hereunder are to be contributed and transferred and are to be accepted by the
LLC in an "AS IS" condition, without any representation or warranty whatsoever.
EXCEPT AS OTHERWISE SET FORTH IN THIS AGREEMENT, THE COMPANY MAKES NO
REPRESENTATION OR WARRANTY WHATSOEVER, EXPRESS OR IMPLIED, AS TO THE COMPANY
CONTRIBUTED ASSETS, INCLUDING, BUT NOT LIMITED TO, ANY REPRESENTATION OR
WARRANTY AS TO THE MERCHANTABILITY OR THE TRANSFERABILITY OF THE COMPANY
CONTRIBUTED ASSETS OR AS TO THE FITNESS OF THE COMPANY CONTRIBUTED ASSETS FOR
ANY PARTICULAR PURPOSE OR AS TO ANY INFRINGEMENT OR VIOLATION OF ANY
INTELLECTUAL PROPERTY RIGHTS BY ANY COMPANY CONTRIBUTED ASSET OR ANY USE
THEREOF.
 
              ARTICLE V.  REPRESENTATIONS AND WARRANTIES OF FLEET
 
     Except as set forth in the Disclosure Schedule delivered to the Company by
Fleet prior to the execution of this Agreement, Fleet represents and warrants to
the Company as follows:
 
     SECTION 5.01  Organization.  Each of Fleet and the Fleet Contributors is a
corporation duly organized, validly existing and in good standing under the laws
of the jurisdiction of its incorporation or a banking organization duly
chartered by its chartering authority.
 
     SECTION 5.02  Corporate Power, Authority Relative to this Agreement.  Each
of Fleet and the Fleet Contributors has the corporate power and authority to
carry on its business as it is now being conducted and to own or lease all of
its properties and assets and to conduct the Fleet Business in the manner
currently conducted by it. Fleet has full corporate power and authority to
execute and deliver this Agreement and to consummate the transactions
contemplated hereby and to perform its obligations hereunder, including without
limitation causing the Fleet Contributors (after approval by their respective
Boards of Directors). The execution and delivery of this Agreement and the
consummation of the transactions hereby have been duly and validly authorized by
the Board of Directors of Fleet and no other corporate proceedings on the part
of Fleet or any Fleet Contributor (other than approval by the respective Boards
of Directors of the Fleet Contributors other than Fleet) are necessary to
authorize the execution, delivery or performance of this Agreement or to
consummate the transactions contemplated hereby. This Agreement has been duly
and validly executed and delivered by Fleet and assuming that this Agreement has
been duly authorized, executed and delivered by the Company, this Agreement
constitutes a valid and binding agreement of Fleet, enforceable against it in
accordance with its terms (but subject to obtaining the approvals set forth in
Section 5.05 hereof), except that (i) enforcement may be subject to applicable
bankruptcy, insolvency, reorganization, moratorium or other similar laws, now or
hereafter in effect, affecting creditors' rights generally and (ii) the remedy
of specific performance and injunctive and other forms of equitable relief may
be subject to equitable defenses and to the discretion of the court before which
any proceeding therefor may be brought.
 
                                      I-21
<PAGE>   90
 
     SECTION 5.03  Absence of Certain Changes.  Except as disclosed in the Fleet
Filings, since June 30, 1997 (a) Fleet and each of the Fleet Contributors have
conducted their respective businesses in the ordinary and usual course,
consistent with past practice and (b) no event has occurred or fact or
circumstance arisen that, individually or taken together with all other facts,
circumstances and events, has had, or is reasonably likely to have a Fleet
Material Adverse Effect.
 
     SECTION 5.04  Reports.  Fleet and each of its Subsidiaries have filed all
required forms, reports, definitive proxy statements, information statements,
and documents (including all prospectuses and all registration statements) with
the SEC required to be filed by it with respect to all periods commencing on or
after January 1, 1994 pursuant to the federal securities laws and the SEC rules
and regulations thereunder, all of which have complied in all material respects
with all applicable requirements of the Securities Act and the Exchange Act and
the rules and regulations promulgated thereunder (the "Fleet Filings"). None of
the Fleet Filings (excluding the financial statements included therein), at the
time filed or mailed, contained, with respect to the Fleet Business, any untrue
statement of a material fact or omitted to state a material fact required to be
stated therein or necessary in order to make the statements, in light of the
circumstances under which they were made, not misleading.
 
     SECTION 5.05  Consents and Approvals; No Violation.  Neither the execution
and delivery and performance of this Agreement by Fleet nor the consummation of
the transactions contemplated hereby by Fleet or any Fleet Contributor will (i)
conflict with or result in any breach or violation of any provision of the
respective Certificate of Incorporation or ByLaws (or other similar governing
documents) of Fleet or any of the Fleet Contributors, (ii) require Fleet or any
Fleet Contributor to obtain any consent, approval, authorization or permit of,
or filing with or notification to, any governmental or regulatory authority or
body, except (A) in connection with the HSR Act, if applicable, (B) pursuant to
the Exchange Act or the rules and requirements of the New York Stock Exchange,
Inc., (C) approval of state insurance departments, if applicable, or (D)
approval of Bank Authorities; (iii) result in a breach or violation of or
default (or give rise to any Lien, right of termination, unilateral modification
or amendment, cancellation or acceleration) under any of the terms, conditions
or provisions of any material note, license, Fleet Contributed Contract,
agreement or other instrument or obligation relating to the Fleet Business to
which Fleet or any of the Fleet Contributors is a party or by which Fleet, any
of the Fleet Contributors or any of their respective assets may be bound, except
for such breaches, violations or defaults (or Liens or rights of termination,
unilateral modifications or amendments, cancellations or accelerations) as to
which requisite waivers or consents have been obtained prior to the Closing or
which in the aggregate would not have a Fleet Material Adverse Effect; or (iv)
violate any order, writ, injunction, decree, judgment, ordinance, statute, rule,
law or regulation applicable to Fleet, any of the Fleet Contributors or any of
their respective properties or businesses, except for violations (other than of
orders, writs, injunctions or decrees issued against Fleet or any of the Fleet
Contributors or naming Fleet or any of the Fleet Contributors as a party) which
would not, individually or in the aggregate, have a Fleet Material Adverse
Effect.
 
     SECTION 5.06  Litigation.  There is no claim, action, arbitration,
investigation or proceeding pending or, to the Knowledge of Fleet, threatened
against Fleet or any of the Fleet Contributors and relating to the Fleet
Business, before any court or governmental or regulatory authority or body
acting in an adjudicative capacity, with respect to which there is a reasonable
likelihood of an adverse determination which (i) would have a Fleet Material
Adverse Effect, or (ii) challenges the validity or property or the transactions
contemplated in the Agreement. Neither Fleet nor any of the Fleet Contributors
is subject to any outstanding order, writ, judgment, stipulation, award,
injunction or decree of any court issued against Fleet or any of the Fleet
Contributors or naming Fleet or any of the Fleet Contributors as a party
relating to the Fleet Business which has or is reasonably likely to have a Fleet
Material Adverse Effect.
 
     SECTION 5.07  Title to Properties; Encumbrances.  Fleet and each of the
Fleet Contributors has good title to all of the Fleet Contributed Assets, free
and clear of all Liens, except for Permitted Liens.
 
     SECTION 5.08  Licenses.  Fleet and each of the Fleet Contributors has all
permits, licenses, authorizations, orders and approvals of, and has made all
filings, applications and registrations with, all governmental authorities that
are required to permit them to own and lease their properties and to conduct the
 
                                      I-22
<PAGE>   91
 
Fleet Business as presently conducted; all such permits, licenses, certificates
of authority, orders and approvals are in full force and effect and, to Fleet's
Knowledge, no suspension or cancellation of any of them is threatened, which, in
any such case, would have a Fleet Material Adverse Effect
 
     SECTION 5.09  Fleet Contributed Contracts.  Fleet and each of the Fleet
Contributors has complied with all respective provisions of the Fleet
Contributed Contracts required to be complied with by it and neither Fleet nor
any of the Fleet Contributors nor to the Knowledge of Fleet any other party is
in default in any respect thereunder, and no event has occurred which but for
the passage of time or giving of notice of both would nor might constitute such
a default thereunder by Fleet or any of the Fleet Contributors except where such
noncompliance or defaults would, individually or in the aggregate, not have a
Fleet Material Adverse Effect, and there is no outstanding notice of default or
termination under any Fleet Contributed Contract. The Fleet Contributed
Contracts are valid, binding and enforceable in accordance with their respective
terms and the Contribution and the other transactions contemplated by this
Agreement will not affect the validity, enforceability and continuity of any
such Fleet Contributed Contract, if assignable and if properly assigned.
 
                             ARTICLE VI.  COVENANTS
 
     SECTION 6.01  Conduct of Business of the Company and Fleet.
 
     (a) Except as contemplated by this Agreement, during the period from the
date of this Agreement until the Closing Date, the Company and the Company
Contributors will each conduct its operations relating to the Business according
to its ordinary and usual course of business, consistent with past practice.
 
     (b) From the date hereof until the Closing Date, except as expressly
contemplated by this Agreement, without the prior written consent of Fleet, the
Company will not, and will cause each of the Company Contributors not to:
 
          (i) Ordinary Course. Conduct the Business other than in the ordinary
     and usual course or fail to use commercially reasonable efforts to preserve
     the Business and the Company Contributed Assets and maintain their rights,
     franchises and existing relations with customers, suppliers, employees,
     including Company Credit Card Business Employees, and business associates,
     or take any action reasonably likely to have a material adverse effect upon
     the Company's or any of the Company Contributors' ability to perform any of
     their respective obligations under this Agreement or to materially
     adversely affect or delay the ability of any of the Company or the Company
     Contributors to obtain any necessary approvals of any regulatory agency or
     governmental body required for the transactions contemplated hereby.
 
          (ii) Compensation; Employment Agreements; Etc. Enter into or amend or
     renew any employment, consulting, severance or similar agreements or
     arrangements (other than benefit plans) with any Company Credit Card
     Business Employee, or grant any salary or wage increase or increase any
     employee benefit (including incentive or bonus payments to any Company
     Credit Card Business Employee) except (1) for normal individual increases
     in compensation to employees in the ordinary course of business consistent
     with past practice, base compensation increases not to exceed 6% per annum,
     (2) for other changes that are required by applicable law, (3) to satisfy
     contractual obligations existing as of the date hereof and disclosed on the
     Company's Disclosure Schedule, (4) for employment arrangements for, or
     grants of awards to, newly hired employees of the Business consistent with
     past practice (which in no event shall include the execution of any
     employment agreements with such employees); provided, however, that no such
     agreement or arrangement shall cause the Company's representation in
     Section 4.16(a) to fail to be true as of the Closing Date or (5) bonus
     payments in the ordinary course of business consistent with past practice
     and in accordance with bonus plans existing on the date of this Agreement.
     For purposes of this paragraph 6.01(b)(ii), the limitations applicable to
     Company Credit Card Business Employees who are Potential Company Credit
     Card Business Employees (as identified as such as individuals or by
     category or job description) shall cease to be applicable with respect to
     any individuals designated by the Company 24 hours after notice of such
     designation is provided by the Company to Fleet unless Fleet notifies the
     Company of Fleet's determination to treat such individuals as
 
                                      I-23
<PAGE>   92
 
     Company Credit Card Business Employees with respect to whom Fleet is
     required to offer employment on behalf of the LLC.
 
          (iii) Benefit Plans. (A) Except as set forth on Schedule 6.01(b)(iii)
     of the Company Disclosure Schedule, enter into, establish, adopt or amend
     (except as may be required by applicable law) any pension, retirement,
     stock option, stock purchase, savings, profit sharing, deferred
     compensation, consulting, bonus, group insurance or other employee benefit,
     incentive or welfare contract, plan or arrangement, or any trust agreement
     (or similar arrangement) related thereto, in respect of the Company Credit
     Card Business Employees, or (B) except as provided in Section 6.08(b)
     hereof, take any action with respect to Company Credit Card Business
     Employees to accelerate the vesting or exercisability of stock options,
     restricted stock or other compensation or benefits under the Advanta Corp.
     1992 Stock Option Plan (as amended and restated), or increase the
     compensation or benefits, payable thereunder. For purposes of this
     paragraph 6.01(b)(iii), the limitations applicable to Company Credit Card
     Business Employees who are Potential Company Credit Card Business Employees
     (as identified as such as individuals or by category or job description)
     shall cease to be applicable with respect to any individuals designated by
     the Company 24 hours after notice of such designation is provided by the
     Company to Fleet unless Fleet notifies the Company of Fleet's determination
     to treat such individuals as Company Credit Card Business Employees with
     respect to whom Fleet is required to offer employment on behalf of the LLC.
 
          (iv) Dispositions. Sell, transfer, mortgage, encumber or otherwise
     dispose of or discontinue any of the Company Contributed Assets, except in
     the ordinary course of business consistent with past practice and in a
     transaction that individually or in the aggregate with all such other
     disposition or discontinuances is not material to the Company Contributed
     Assets taken as a whole, or in connection with securitizations of Managed
     Receivables (provided that the benefits thereof are transferable to the LLC
     at the Closing without further consents of any third parties) or Household
     Receivables or in connection with the monthly sale of charged-off
     receivables to an Affiliate of Commercial Financial Services, Inc. pursuant
     to contractual obligations existing on the date of this Agreement or the
     sale of receivables of bankrupt account holders consistent with past
     practice.
 
          (v) Acquisitions. Acquire all or any portion of, the assets, business,
     or properties of any other entity which would be part of the Business and
     included in the Company Contributed Assets, except in the ordinary course
     of business consistent with past practice and in a transaction that
     individually or in the aggregate with all such other acquisitions is not
     material to the Business or the Company Contributed Assets.
 
          (vi) Accounting Methods. Implement or adopt any material change in its
     accounting principles, practices or methods as they apply to the Business
     and are reflected in the Company Accounting Policy Manual identified in
     Schedule 1.06(g), other than as may be required by GAAP or governmental
     regulatory authorities as concurred in by the Company's Auditor, or change
     any of its methods of reporting income and deductions for Federal income
     tax purposes from those employed in the preparation of the Federal income
     tax returns of the Company and the Company Contributors for the taxable
     years ending December 31, 1997 and December 31, 1996 and, if applicable,
     December 31, 1998, except as required by changes in law or regulation or
     except to the extent such changes do not materially adversely effect the
     federal income tax treatment of the Company Contributed Assets while owned
     by the LLC.
 
          (vii) Reconciliations. Fail to reconcile all general ledger accounts
     consistent with past practice but in no event later than forty-five days
     after the month end other than those accounts which are reconciled
     quarterly (i.e., general ledger accounts 124007, 152619 and 157001).
 
          (viii) Contracts. Except in the ordinary course of business consistent
     with past practice, enter into or terminate any Material Company
     Contributed Contract or amend or modify any Material Company Contributed
     Contract or Material Information Technology Contract (other than renewals
     of such contracts without material changes of terms), or amend any Company
     Contributed Contract (other than a Material Company Contributed Contract or
     a Material Information Technology Contract) in such a
 
                                      I-24
<PAGE>   93
 
     manner as to cause such Company Contributed Contract to become a "Material
     Company Contributed Contract".
 
          (ix) Indebtedness. As soon as practicable after appropriate SEC and
     other regulatory approvals have been obtained, issue any notes in
     connection with the Advanta National Bank note program unless such notes
     may be transferred in accordance with the terms of this Agreement at the
     Closing without any additional consent of the holder thereof.
 
          (x) Credit Policies. Amend or revise in any material respect its
     credit policies relating to the Business, including, without limitation;
     underwriting, delinquency and charge-off policies.
 
          (xi) Deferred Acquisition Costs. Amortize the DAC account other than
     in a manner consistent with past practice or, except in the ordinary course
     of business consistent with past practice, change in any material respect
     its policies with respect to the transfer of prepaid advertising expenses
     to the DAC account.
 
          (xii) Solicitation Campaigns. Conduct solicitation campaigns other
     than in the ordinary course of business consistent with past practice and
     in substantial accordance with its current marketing plans (e.g., if the
     current marketing plans call for four campaigns, then five campaigns would
     not be a breach of this covenant but ten campaigns would be a breach) and
     in a manner that such campaigns would not have a material adverse effect on
     the LLC's ability to operate the Business after the Closing Date in
     substantially the same manner as the Business is presently operated.
 
          (xiii) Commitments. Agree or commit to do any of the foregoing.
 
     (c) Except as contemplated by this Agreement, from the date of this
Agreement until the Closing, Fleet and the Fleet Contributors will each conduct
its operations relating primarily or solely to the Fleet Business according to
its ordinary and usual course of business, consistent with past practice.
 
     SECTION 6.02  No Solicitation.
 
     (a) From the date of this Agreement until the earlier of the Closing or the
termination of this Agreement, the Company and each of the other Company
Contributors and their respective executive officers shall not (and will use
their respective commercially reasonable efforts not to permit any of its other
officers, directors, agents or affiliates to) directly or indirectly (i)
solicit, encourage inquiries or proposals with respect to, engage in discussions
or negotiate with any person (whether such discussions or negotiations are
initiated by the Company or otherwise) or take any other action intended or
designed to facilitate the efforts of any person (other than Fleet) relating to
the possible acquisition of the Business (whether by way of contribution,
purchase of capital stock, purchase of assets or otherwise) (with any such
efforts by any such person, including a firm proposal to make such an
acquisition, to be referred to as an "Alternative Acquisition"), (ii) provide
information with respect to the Business to any person, other than Fleet,
relating to a possible Alternative Acquisition by any person, other than Fleet,
(iii) enter into an agreement with any person, other than Fleet, providing for a
possible Alternative Acquisition, or (iv) make or authorize any statement,
recommendation or solicitation in support of any possible Alternative
Acquisition by any person, other than by Fleet.
 
     (b) The Company shall immediately cease any of its activities, discussions
or negotiations conducted prior to the date of this Agreement with any parties
other than Fleet with respect to any of the foregoing, and shall use its
commercially reasonable efforts to enforce any confidentiality or similar
agreement relating to an Alternative Acquisition. In the event the Company shall
receive a proposal for an Alternative Acquisition, it shall promptly inform
Fleet as to the Alternative Acquisition and the substance thereof (including the
identity of the person making such Alternative Acquisition), and advise Fleet of
any developments with respect to such Alternative Acquisition promptly after the
occurrence thereof.
 
     (c) From the date of this Agreement until the earlier of the Closing or the
termination of this Agreement, Fleet and each of the other Fleet Contributors
and their respective executive officers shall not (and will use their respective
commercially reasonable efforts not to permit any of its other officers,
directors, agents or affiliates to) directly or indirectly (i) solicit,
encourage inquiries or proposals with respect to, engage in discussions or
negotiate with any person (whether such discussions or negotiations are
initiated by Fleet or
 
                                      I-25
<PAGE>   94
 
otherwise) or take any other action intended or designed to facilitate the
efforts of any person (other than the Company) relating to the possible
acquisition of the Fleet Business (whether by way of contribution, purchase of
capital stock, purchase of assets or otherwise) (with any such efforts by any
such person, including a firm proposal to make such an acquisition, to be
referred to as an "Fleet Alternative Acquisition"), (ii) provide information
with respect to the Fleet Business to any person, other than the Company,
relating to a possible Fleet Alternative Acquisition by any person, (iii) enter
into an agreement with any person, other than the Company, providing for a
possible Fleet Alternative Acquisition, or (iv) make or authorize any statement,
recommendation or solicitation in support of any possible Fleet Alternative
Acquisition by any person, other than by the Company. Notwithstanding the
foregoing, Fleet may furnish information concerning the Fleet Business to a
person (other than the Company) and may negotiate and execute an agreement with
such person if counsel to Fleet advises the Board of Directors of Fleet, or a
committee thereof, that the failure to furnish such information or negotiate
with such person could subject the Fleet's directors to liability for breach of
their fiduciary duties. In the event Fleet shall receive a proposal for a Fleet
Alternative Acquisition, it shall promptly inform the Company as to any such
proposal. In addition, notwithstanding any other provisions of this paragraph
(c), the term Fleet Alternative Acquisition shall not include, and there shall
be no limitations whatsoever imposed upon Fleet, its officers, directors, agents
or affiliates with respect to, any proposal relating to the acquisition of Fleet
whether by merger, consolidation, purchase of assets or otherwise.
 
     SECTION 6.03  Access to Information.
 
     (a) Between the date of this Agreement and the Closing, upon reasonable
prior notice to the Company and subject to applicable laws relating to the
exchange of information, the Company will give Fleet and its authorized
representatives reasonable access during normal business hours to the offices
and other facilities and to the books and records of the Company and the Company
Contributors relating to the Business, and to the Company Credit Card Business
Employees and will permit Fleet to make such reasonable inspections during
normal business hours as it may reasonably request and will cause its officers
and those of the Company Contributors to furnish Fleet with such financial and
operating data and other information relating to the Business as Fleet may from
time to time reasonably request; provided, however, that all such access and
inspections shall be coordinated by Fleet with a designee of the Company (who
shall be identified to Fleet promptly following the date hereof) and shall be
conducted in such manner so as not to unduly interfere with the normal business
operations of the Company or any of the Company Contributors. Notwithstanding
the foregoing, neither the Company nor any of the Company Contributors shall be
required to provide access to or to disclose information where such access or
disclosure would jeopardize the attorney-client privilege of the institution in
possession or control of such information or contravene any law, rule,
regulation, order, judgment, decree or binding agreement entered into prior to
the date of this Agreement. The parties hereto will make appropriate substitute
disclosure arrangements to the extent practicable under circumstances in which
the restrictions of the immediately preceding sentence apply.
 
     (b) All information received by Fleet and its representatives pursuant to
this Section 6.03 will be subject to the Letter Agreement dated May 12, 1997
between Fleet and the Company.
 
     SECTION 6.04  Commercially Reasonable Efforts.
 
     (a) Subject to the terms and conditions herein provided, each of the
parties hereto agrees to promptly effect all necessary filings under the Bank
Acts and, to the extent applicable, the HSR Act (which the parties shall file
with the United States Federal Trade Commission and the Antitrust Division of
the United States Department of Justice on or prior to November 20, 1997 if they
determine a filing is so required) and use its commercially reasonable efforts
to secure all government clearances (including by taking all reasonable steps to
avoid or set aside any preliminary or permanent injunction or other order of any
federal or state court of competent jurisdiction or other governmental
authority) to consummate and make effective the transactions contemplated by
this Agreement. Each of the parties shall have the right to review in advance,
and, to the extent practicable, each will consult with the other, in each case
subject to applicable laws relating to the exchange of information, with respect
to (i) all material written information submitted to the SEC or (ii)
descriptions of this Agreement and the transactions contemplated hereby
submitted to any rating agency or any other third party, in connection with the
transactions contemplated by this Agreement.
 
                                      I-26
<PAGE>   95
 
     (b) In exercising the foregoing right, each of the parties hereto agrees to
act reasonably and as promptly as practicable. Each of the parties hereto
further agrees to use its reasonable efforts to take, or cause to be taken, all
action, and to do, or cause to be done, all other things necessary, proper or
advisable under applicable laws and regulations to consummate and make effective
the transactions contemplated by this Agreement. In particular, subject to the
provisions of Section 11.09 of this Agreement, Fleet and the Company will use
their respective commercially reasonable efforts to obtain all other consents,
authorizations, orders and approvals required in connection with, and waivers of
any material violations, breaches and defaults that may be caused by, the
consummation of the Contribution or the other transactions contemplated by this
Agreement. For those of the Material Information Technology Contracts set forth
on the Company's Disclosure Schedule which require consent (or any other form of
conditional approval) from any third party prior to or after any assignment by
the Company, the Company and Fleet will each diligently and in good faith
exercise reasonable commercial efforts towards obtaining such consents or
satisfying any conditions imposed by any third party. Each party hereto further
agrees that it will consult with the other party hereto with respect to the
obtaining of all permits, consents, approvals, and authorizations of third
parties and governmental authorities necessary or advisable to consummate the
transactions contemplated by this Agreement, and each party will keep the other
party appraised of the status of material matters relating to the completion of
the transactions contemplated hereby.
 
     SECTION 6.05  Public Announcements.  Fleet and the Company will consult
with each other before issuing any press release or otherwise making any public
statements with respect to the Contribution, the transactions contemplated
hereby or this Agreement and shall not issue any such press release or make any
such public statement prior to such consultation, except as may be required by
law, regulation or the rules of any national securities exchange or The Nasdaq
Stock Market.
 
     SECTION 6.06  Purchase of Shares.  From the date hereof until the Closing
or the termination of this Agreement in accordance with its terms, and for a
period of twelve months thereafter, neither Fleet nor any Subsidiary or
Affiliate of Fleet shall acquire beneficial ownership (within the meaning of
Rule 13d-3 under the Exchange Act), except in a fiduciary capacity in cases
where the person for which it is acquiring beneficial ownership is not Fleet or
any such Subsidiary or Affiliate, of any shares of capital stock of the Company
without the prior written consent of the Company.
 
     SECTION 6.07  Notification of Certain Matters.
 
     (a) The Company shall give prompt notice to Fleet, and Fleet shall give
prompt notice to the Company, of (i) the occurrence or nonoccurrence of any
event the occurrence or non-occurrence of which would be likely to cause any
representation or warranty contained in this Agreement to be untrue or
inaccurate in any material respect at or prior to the Closing, (ii) any failure
of the Company or Fleet, as the case may be, to comply with or satisfy in any
material respect any covenant, condition or agreement to be complied with or
satisfied by it hereunder, (iii) any notice or other communication from any
third party alleging that the consent of such third party is required in
connection with the transactions contemplated by this Agreement, (iv) the
receipt of written notice from any governmental agency (A) asserting that the
Company or any of the Company Contributors is not in material compliance with
any statutes, regulations, ordinances or rules in connection with the operation
of the Business or (B) threatening to revoke any material license, franchise,
permit, membership privilege or governmental authorization necessary for the
operation of the Business or (v) any Material Adverse Effect or Fleet Material
Adverse Effect, as applicable.
 
     (b) The Company and Fleet shall confer on a regular and frequent basis with
each other with respect to the Business, the Fleet Business and other matters
relevant to the Contribution, and the other transactions contemplated by this
Agreement, and Fleet and the Company shall promptly advise the other, orally and
in writing, of any change or event, including, without limitation, any
complaint, investigation or hearing by any governmental entity (or communication
indicating the same may be contemplated) or the institution or threat of
litigation, having, or which, insofar as can be reasonably foreseen, would have,
a Material Adverse Effect or a Fleet Material Adverse Effect.
 
                                      I-27
<PAGE>   96
 
     SECTION 6.08  Employment Matters.
 
     (a) Employment Matters
 
          (1) Between the date hereof and the Closing Date, Fleet shall offer,
     on behalf of the LLC, employment effective as of the close of business on
     the Closing Date to all Company Credit Card Business Employees. Company
     Credit Card Business Employees who accept such offer of employment shall
     hereinafter be referred to as the "Transferred Employees."
 
          (2) If any Company Credit Card Business Employee who is, on the
     Closing Date, absent on an authorized leave in accordance with Company
     policies, seeks to return to active employment, within the period that such
     Company Business Card Employee's reemployment rights are protected by law,
     Fleet, on behalf of the LLC, shall offer immediate employment to such
     Company Credit Card Business Employee; provided that Fleet's obligation to
     offer employment on behalf of the LLC to any Company Credit Card Business
     Employee whose authorized leave was based upon a medical condition of such
     Company Credit Card Business Employee shall be subject to the Company
     Credit Card Business Employee being medically capable to perform the
     essential functions of the position occupied immediately before such leave.
     For purposes of this Section 6.08(a)(2), an authorized leave shall mean
     short-term disability, maternity, military, family and medical leaves and
     such other leaves of absence where the opportunity to return to active
     employment is subject to statutory requirements. Any Company Credit Card
     Business Employee who accepts the LLC's offer of employment pursuant to
     this Section 6.08(a)(2) shall thereafter be considered a Transferred
     Employee for all purposes of this Agreement.
 
          (3) Fleet shall not be required to offer employment on behalf of the
     LLC to any Credit Card Business Employee who is (i) on short-term
     disability on the date hereof and who thereafter becomes eligible for long
     term disability benefits without returning to active employment, (ii) on
     long term disability from Company or any of its Affiliates on the date of
     this Agreement or (iii) eligible to receive long term disability benefits
     on or before the Closing Date.
 
          (4) Nothing in this Agreement shall be deemed to require or guaranty
     the employment of any Company Credit Card Business Employee to be continued
     by the LLC for any particular period of time after the Closing Date.
     Employment of the Transferred Employees by the LLC shall be employment "at
     will" and nothing herein shall be construed to be an employment agreement
     for the benefit of any Company Credit Card Business Employee, or to
     interfere with the right of Fleet or the LLC to terminate the employment of
     any Company Credit Card Business Employee.
 
          (5) The LLC will reimburse the Company and the Company Contributors in
     connection with any severance costs incurred by any of them with respect to
     Company Credit Card Business Employees who (i) are not offered employment
     pursuant to this Section 6.08(a) on terms consistent with the Change of
     Control Plans and (ii) do not accept employment with the LLC.
 
     (b) Company Benefits. Between the date hereof and the Closing Date, the
Company shall take reasonable actions necessary to provide that:
 
          (1) Effective on the Closing Date, the Advanta Corporation Employee
     Savings Plan account balances of all Company Credit Card Business Employees
     shall become fully vested.
 
          (2) The Company, or its Affiliates, pay, or cause to be paid,
     consistent with past practice, all claims by Transferred Employees and
     their dependents for medical and dental benefits covered by any of the
     Company's medical or dental plans which relate to services rendered on or
     before the Closing Date to the extent such plans would honor such claims in
     accordance with their terms.
 
          (3) The Advanta Management Incentive Plans with Stock Election (II,
     III and IV) ("AMIP") are amended as provided in Schedule 6.01(b)(iii).
 
          (4) The Advanta Corp. 1992 Stock Option Plan (as amended and restated)
     is amended, as necessary, to provide for the benefits described in Schedule
     6.08(b)(4).
 
                                      I-28
<PAGE>   97
 
          (5) The Company makes its election to distribute funds held by it
     pursuant to its Executive Deferral Plan to Company Credit Card Business
     Employees by lump sum or over three years, as determined by the Company.
 
          (6) The Change of Control Plans assumed by the LLC pursuant to Section
     6.08(c)(2)(i) are amended as provided in Schedule 6.01(b)(iii).
 
          (7) On the Closing Date, the Company shall pay 50% of the aggregate
     benefits payable to those persons listed on Schedule 6.08(c) hereof
     pursuant to the terms of those letter agreements dated as of April 28, 1997
     between each such person and the Company (the "Company Letter Agreement
     Payments").
 
     (c) LLC Benefits.  After the Closing Date, Fleet will ensure that:
 
          (1) the LLC will maintain employee benefit plans, programs, policies
     and arrangements for the Transferred Employees on terms and conditions
     generally applicable to similarly situated employees of Fleet ("FFG
     Benefits").
 
          (2) notwithstanding Section 6.08(c)(1):
 
             (i) with respect to the Transferred Employees, the LLC shall assume
        the Advanta Employees Change of Control Severance Plan and the Advanta
        Senior Management Change of Control Severance Plan (the "Change of
        Control Plans") and will pay benefits to the Transferred Employees in
        accordance with such Change of Control Plans;
 
             (ii) the LLC shall pay 50% of the aggregate of all Company Letter
        Agreement Payments; and
 
             (iii) the LLC and the Company shall cooperate in order to cause, as
        soon as practicable following the Closing Date, a trustee to trustee
        transfer of the account balances of all Transferred Employees held under
        the Advanta Corp. Employee Savings Plan to a defined contribution plan
        meeting the requirements of Section 401(a) of the Internal Revenue Code
        of 1986, as amended (the "Code"), maintained for the benefit of
        employees of the LLC (the "LLC Plan"), such transfer to consist of the
        cash or other investments held in such accounts; provided, however, that
        no such transfer shall be made with respect to any Transferred Employee
        who is not, as of the date of such transfer, an employee of the LLC. The
        Company and the LLC shall cooperate in all matters related to such
        transfer, including making appropriate amendments to the plans involved
        and in timely filing with the Internal Revenue Service or other
        governmental or regulatory agencies such returns or other documentation
        as may be required. All liabilities associated with the accounts of
        Transferred Employees that are actually transferred to the LLC Plan
        shall be assumed by the LLC Plan;
 
          (3) Transferred Employees (to the extent otherwise eligible) shall be
     given credit for all service with the Company and its Affiliates (and
     predecessors) to the same extent as such service was credited for such
     purpose by the Company and its Affiliates, under all FFG Benefits for
     purposes of eligibility and vesting but not for benefit accrual purposes;
     provided, however, that for all purposes under the Fleet Financial Group,
     Inc. Pension Plan, including, but not limited to, eligibility, vesting and
     benefit accrual, each Transferred Employee shall be considered a new
     employee of Fleet as of the close of business on the Closing Date;
 
          (4) each Transferred Employee's current level of vacation or paid time
     off entitlement will be grandfathered, so that vacation or paid time off
     entitlement under the LLC's vacation policy will never be less than what
     such Transferred Employee is entitled to on the date hereof; and
 
          (5) the LLC shall waive any limitations for preexisting conditions
     under its medical, dental and disability plans with respect to any
     Transferred Employee provided such Transferred Employee was participating
     in a comparable benefit plan of the Company or any of its Affiliate on the
     Closing Date. In addition, the LLC shall waive any service-based
     eligibility requirement for its employee benefit plans with respect to any
     Transferred Employee who is otherwise eligible for such plan and was
     participating in a comparable benefit plan of Company or any of its
     Affiliates on the Closing Date.
 
                                      I-29
<PAGE>   98
 
     (d) Company Obligations.  The Company shall pay (including, without
limitation, by issuance or vesting of stock) to the Transferred Employees or
reimburse the LLC (if the Company and Fleet agree to cause the LLC to pay) all
amounts due under AMIP with respect to the 1996 Bonus Protection Payment, the
1997 Bonus Protection Payment and the 1997 Bonus Payment no later than such time
as the Company otherwise makes payments under such plans.
 
     (e) Employee Records.  After Closing, the parties hereto will cooperate
with each other in the administration of all applicable employee compensation
and benefit plans including providing reasonable access to any and all records
necessary to administer all employee compensation and benefit plans.
 
     (f) No Third Party Beneficiaries; No LLC Limitations.  Nothing expressed or
implied in this Section 6.08 shall create any third party beneficiary or other
rights in any Company Credit Card Business Employee in respect of continued
employment with Company, the LLC or any of their respective Affiliates or with
respect to any benefits that may be provided, directly or indirectly, from the
Company or under any FFG Benefits. Additionally, notwithstanding anything
contained herein to the contrary, no provision of this Agreement shall
constitute a limitation on rights to amend, modify or terminate, after the
Closing Date, any specific plan or arrangement of Company, the LLC or any of
their respective Affiliates, except to the extent that comparability
requirements as to a type of plan, program, policy or arrangement may create
such a limitation or such limitation is imposed under the terms of any plan
expressly assumed by the LLC.
 
     SECTION 6.09  Tax Reporting.  The Company and the Company Contributors and
Fleet and the Fleet Contributors agree that they shall treat the Contribution as
an exchange for membership interests in the LLC that will qualify for
nonrecognition of gain or loss to each contributor and the LLC pursuant to the
provisions of Subchapter K of the Code and, accordingly, the parties hereto
further agree that each of them and the LLC will report the income tax
consequences of the Contribution in a manner fully consistent with viewing the
Contribution as resulting in the nonrecognition of gain or loss and further
agree that they will not take any income tax position inconsistent with viewing
the Contribution as resulting in the nonrecognition of gain or loss unless such
position would subject the reporting person to a penalty.
 
     SECTION 6.10  Real Estate Matters.  Title to owned real estate which is
part of the Company Contributed Assets and Fleet Contributed Assets will be
conveyed by special warranty deed, free and clear of all Liens, except Permitted
Liens to the extent valid and enforceable. Real estate taxes on the real estate
which is part of the Company Contributed Assets or Fleet Contributed Assets,
minimum water and sewer rents, rents under any leases in which the applicable
contributor is the landlord and other items customarily apportioned in the
jurisdiction in which the real estate is situate, shall be apportioned pro rata
between the contributor and the LLC on a per diem basis as of the close of
business on the Closing Date.
 
     SECTION 6.11  Cooperation in Obtaining Approval and Consents.
 
     (a) The LLC and Fleet agree, and Fleet shall cause Fleet's Affiliates to
agree, to cause Fleet National Bank, at the option of the Company, to assume or
to join as joint and several indemnitors, and irrevocable and unconditional
guarantor and surety of the obligations of the LLC and Fleet Credit Card Bank
(i) to the extent requested by the applicable trustees or rating agencies and
any other party whose consent, approval or action is required in connection with
transfer of the assets and liabilities of the Company and the Company
Contributors relating to Master Trust I and Master Trust II; and (ii) with
respect to any obligations of Advanta National Bank which are part of the
Company Transferred Liabilities, including, without limitation, those arising
under promissory notes and certificates of deposit.
 
     (b) Upon the terms and subject to the conditions herein provided, each of
the parties hereto agrees to use all reasonable efforts to take, or cause to be
taken, all action, to do, or cause to be done, and to assist and cooperate with
the other party hereto in doing, all things necessary, proper or advisable under
applicable laws and regulations to consummate and make effective, in the most
expeditious manner practicable, the transactions contemplated by this Agreement,
including, but not limited to, the obtaining of all necessary consents,
approvals or waivers from holders of notes of Advanta National Bank. In
connection therewith, the Company will prepare and file with the applicable Bank
Authorities a solicitation statement with respect to the notes, if necessary.
Fleet will furnish the Company with such information, including, but not limited
to,
 
                                      I-30
<PAGE>   99
 
financial information regarding Fleet and its Subsidiaries, as the Company may
reasonably request for incorporation into such solicitation materials, and shall
take all such other actions as the Company may reasonably request in connection
with any such action.
 
     (c) The Company and Fleet agree to cooperate in good faith to determine
which contracts relating to Information Technology should be assigned to the
LLC, retained by the Company, split to the extent possible between the Company
and the LLC and/or shared by the Company and the LLC.
 
     SECTION 6.12  Good Faith Negotiation.  The parties shall use their best
efforts to negotiate the form of the agreements and documents referred to in
Section 1.03 which are to be executed concurrently with or prior to the Closing.
 
     SECTION 6.13  Actions of Company Contributors, Fleet Contributors and
Others.  The Company hereby agrees that it will use its best efforts to cause
the Company Contributors and Fleet hereby agrees that it will use its best
efforts to cause the Fleet Contributors, to take any and all such actions (as
sole shareholder or otherwise) as they are required to take pursuant to this
Agreement.
 
     SECTION 6.14  Supplements to Schedules.
 
     (a) Prior to the Closing Date, each of the Company and Fleet shall promptly
supplement or amend their applicable Disclosure Schedule with respect to any
matter hereafter arising which, if existing or occurring at the date of this
Agreement, would have been required to be set forth or described in the
schedules and shall supplement or delete from the lists of Company Contributed
Assets, Fleet Contributed Assets, Company Transferred Liabilities and Fleet
Transferred Liabilities any assets or liabilities which should be so added or
deleted in accordance with the terms of this Agreement. Solely for purposes of
determining the accuracy of representations and warranties of the Company and
Fleet contained in this Agreement for the purpose of determining the fulfillment
of the conditions set forth in Sections 8.02(b) and 8.03(b), the Disclosure
Schedules delivered by the Company and Fleet, as applicable, shall be deemed to
include only that information contained therein on the date of this Agreement
and shall be deemed to exclude any information contained in any subsequent
supplement or amendment thereto.
 
     (b) For purposes of determining satisfaction of the closing condition set
forth in Section 8.03(f), Fleet shall have the exclusive right to review any
supplements to the list of Company Contributed Contracts and to determine, in
its reasonable discretion (applying substantially the same standards of
materiality used to establish the list of Material Company Contributed Contracts
as of the date of this Agreement), whether any additional Company Contributed
Contracts should be deemed Material Company Contributed Contracts; provided,
however, that in no event shall any such additional Company Contributed Contract
be deemed to be a Material Company Contributed Contract unless Fleet gives the
Company written notice thereof within five Business Days after a copy of such
contract is submitted to Fleet.
 
     SECTION 6.15  Non-Competition and Non-Solicitation.
 
     (a) During the period beginning on the Closing Date and ending on the fifth
anniversary thereof (the "Non-Competition Period"), except as required in
connection with the Retained SmartMove Accounts and the Rewards Accelerator
Accounts, neither the Company nor any of its Subsidiaries or any entity which is
an Affiliate of the Company (individually and collectively, the "Company
Parties") shall directly or indirectly engage in any consumer credit card
business or activity which is in competition with the Business or the Fleet
Business in the United States; provided, however, that ownership of less than 2%
of the outstanding capital stock of any publicly traded corporation which is in
direct competition with the Business or the Fleet Business in the United States
shall not violate the foregoing agreement not to compete.
 
     (b) During the period beginning on the Closing Date and ending on the fifth
anniversary thereof, neither the Company nor any of its Subsidiaries shall,
directly or indirectly use any past or present customer list of the Business or
any list of prospective customers generated by use of the know-how, trade
secrets or other intellectual property of the Business (whether in hard copy or
data file or otherwise) to solicit, directly or indirectly, any customer of the
Business or the Fleet Business for any consumer debt product or in its business
credit card operations; provided, however that nothing in this Section 6.15
shall require the Company or any of
 
                                      I-31
<PAGE>   100
 
its Affiliates to destroy any customer lists relating to the Business that it
may have in its possession (whether in hard copy, data file or otherwise) or to
sort or cull any customer list used by the other businesses of the Company or
its Affiliates and nothing in this Section 6.15(b) shall restrict the general
use of know-how by the Company in the conduct of its business.
 
     (c) For the period beginning as of the close of business on the Closing
Date and ending on the third anniversary thereof, neither the Company nor any of
its Subsidiaries shall, directly or indirectly, solicit for employment, retain
as an independent contractor or consultant, induce to terminate employment with
Fleet, any of its Subsidiaries or the LLC or otherwise interfere with any
employee of Fleet, any of its Subsidiaries or the LLC, in all such cases,
engaged in the Business or the Fleet Business; provided, however, that persons
solicited by the Company and its Subsidiaries pursuant to the use of any general
advertisements or general solicitations not specifically directed to employees
of Fleet, any of its Subsidiaries or the LLC shall not violate the terms of this
covenant.
 
     (d) For the period beginning as of the close of business on the Closing
Date and ending on the third anniversary thereof, neither Fleet nor any of its
Subsidiaries shall, directly or indirectly, solicit for employment, retain as an
independent contractor or consultant, induce to terminate employment with the
Company or any of its Subsidiaries or otherwise interfere with any employee of
the Company or any of its Subsidiaries; provided, however, that persons
solicited by Fleet and its Subsidiaries pursuant to the use of any general
advertisements or general solicitations not specifically directed to employees
of the Company or any of its Subsidiaries shall not violate the terms of this
covenant.
 
     SECTION 6.16  Access.  From and after the Closing Date, the LLC, Fleet and
the Fleet Contributors shall give the Company and the Company Contributors,
without charge, reasonable, prompt and timely access to the Company Contributed
Assets, books and records relating thereto, the Company Credit Card Business
Employees and First Data Resources, Inc., all as may be reasonably requested by
the Company, in order to enable the Company and the Company Contributors to (i)
administer and otherwise deal with the Retained SmartMove Accounts and the
Credit Insurance Business; (ii) participate in the preparation of the Closing
Balance Sheet and the resolution of any disputes relating thereto; (iii) permit
the performance of any covenants required to be performed under this Agreement
after the Closing Date by the Company or any Company Contributor; (iv) permit
the preparation of any Tax Return or other document required to be filed with
any governmental authority; (v) respond to any necessary proceeding or claim
made, or request for information, by any governmental authority or any third
party; and (vi) permit the processing or responding to any claim made under this
Agreement, and the LLC, Fleet and the Fleet Contributors shall reasonably
cooperate with the Company and the Company Contributors, if requested, in
connection with the foregoing. Notwithstanding the foregoing, neither the LLC,
Fleet nor any of the Fleet Contributors shall be required to provide access to
or to disclose information where such access or disclosure would jeopardize the
attorney-client privilege of the institution in possession or control of such
information or contravene any law, rule, regulation, order, judgment, decree or
binding agreement entered into prior to the date of this Agreement.
 
     SECTION 6.17  SmartMove and Rewards Contribution.
 
     (a) At any time, and from time to time, on or after the Closing Date, the
Company and the Company Contributors may tender to the LLC, and the LLC will
accept and assume, within 15 days after such tender, pursuant to documents
relating thereto in form reasonably satisfactory to the LLC and the other
parties thereto, Qualified SmartMove Accounts subject to certain liabilities.
For purposes of this Section 6.17, "Qualified SmartMove Accounts" are Retained
SmartMove Accounts as to which (i) a release of all claims in respect of
SmartMove Promotions has been obtained, (ii) a final judgment from which any
right to appeal has lapsed has been rendered in connection with litigation
relating to such Retained SmartMove Account or (iii) full restitution has been
made in respect of the repricing of such Retained SmartMove Accounts or some
other event (including, without limitation, the passage of time) shall have
occurred relating to such Retained SmartMove Accounts and, in either such case
in the reasonable judgment of the LLC, no further liability to the LLC exists in
respect of such Retained SmartMove Accounts or an indemnity therefor from the
Company in form and substance reasonably acceptable to the LLC is satisfactory
to satisfy any such remaining liability. The book value of the liabilities
assigned by the Company and the Company Contributors and assumed by the
 
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<PAGE>   101
 
LLC with respect to such Qualified SmartMove Accounts shall equal the product of
the amount of credit card receivables relating to such Qualified SmartMove
Accounts multiplied by 1.0438. Such liabilities will be composed of interest
bearing liabilities with characteristics consistent with Section 1.06(a).
 
     (b) At any time after the Closing Date, the Company and the Company
Contributors may tender to the LLC, and the LLC will accept and assume, within
fifteen (5) days of such tender, pursuant to documents relating thereto in form
reasonably satisfactory to the LLC and the other parties thereto, Qualified
Rewards Accelerator Accounts subject to certain liabilities. For purposes of
this Section 6.17, "Qualified Rewards Accelerator Accounts" are credit card
accounts which were Rewards Accelerator Accounts on the Closing Date but
subsequently ceased to be Rewards Accelerator Accounts. The book value of the
liabilities assigned by the Company and the Company Contributors and assumed by
the LLC with respect to such Qualified Rewards Accelerator Accounts shall equal
the product of the amount of credit card receivables relating to such Qualified
Rewards Accelerator Accounts multiplied by 1.0438. Such liabilities will be
composed of interest bearing liabilities with characteristics consistent with
Section 1.06(a).
 
     SECTION 6.18  Cooperation in Litigation.
 
     (a) Fleet agrees to take commercially reasonable actions necessary to make
Transferred Employees who are knowledgeable with respect to the matter in
question available to the Company after the Closing Date with respect to any
action, suit, proceeding or investigation ("Actions") to which the Company is a
party or is otherwise involved with regard to the Business, whether commenced
before or after the Closing Date, including, without limitation, Actions
relating to Retained SmartMove Accounts. Fleet agrees to use its reasonable
efforts to provide that any such employees who terminate their employment with
the LLC or any of its Affiliates and enter into termination agreements or
similar agreements, arrangements or understandings, will be obligated to
continue to assist the Company in the defense of any such matters, whether as
consultants, expert witnesses, or otherwise. Fleet further agrees to use its
commercially reasonable efforts to ensure that all decisions as to the legal
representation of any such Transferred Employees in connection with any such
Actions shall be made by the Company, exclusive of joint representation. The
Company agrees to reimburse the LLC for reasonable out-of-pocket expenses
incurred by the LLC in connection with requests by the Company pursuant to this
Section 6.18(a) (excluding salary and fringe benefits paid to such employees).
 
     (b) Fleet and its Affiliates will not provide information relating to the
Business or its operations prior to the Closing Date to any person if Fleet has
Knowledge that such information is being requested in connection with any
litigation, arbitration or other proceeding in which the Company or any of the
Company's Affiliates is a party. If Fleet or any of its Affiliates becomes
legally compelled (by deposition, interrogatory, request for documents,
subpoena, civil investigative demand or otherwise) to disclose such material,
Fleet will provide the Company with prompt prior written notice of such
requirement so that the Company may seek a protective order or other appropriate
remedy to prevent the dissemination of such information. In the event that such
protective order or other remedy is not obtained, or that the Company waives
compliance with the terms hereof, Fleet agrees to furnish only such information
which it reasonably believes is legally required.
 
     (c) The Company and Fleet shall cooperate, to the extent reasonably
requested by either of them, in the handling and disposition of any Actions,
whether or not listed on the Company Disclosure Schedule and whether or not
pending or threatened prior to the Closing, that arise out of or are related to
any event or occurrence with respect to the Business prior to the Closing;
provided, however, that the party ultimately responsible for discharging such
Action shall have the authority to take such actions as it deems necessary or
advisable, in its sole discretion, to discharge such Action subject, however, to
the provisions of this Agreement.
 
     SECTION 6.19  Preservation of and Access to Books and Records.  Fleet shall
cause the LLC to preserve and keep all books and records of the Business and all
information relating to the accounting, business, financial and Tax affairs of
the Business in existence on the Closing Date or which come into existence after
the Closing Date but relate to the Business prior to the Closing Date for a
period of seven (7) years thereafter, or for any longer period (i) as may be
required by any federal, state, local or foreign governmental body or agency,
(ii) as may be reasonably necessary with respect to the prosecution or defense
of any audit, suit, action, litigation or administrative arbitration or other
proceeding or investigation that is then pending or threatened, or (iii) that is
equivalent to the period established by any applicable statute of
 
                                      I-33
<PAGE>   102
 
limitations (or any extension or waiver thereof) with respect to matters
pertaining to Taxes. For a period of four (4) years following the seven (7) year
period specified above, if the LLC wishes to destroy such records, the LLC shall
first provide the Company the opportunity to take possession of same.
 
     SECTION 6.20  Guarantees.  Fleet shall take such commercially reasonable
actions as necessary to cause Fleet National Bank to replace the Company under
the Guarantees listed in Schedule 6.20 and to ensure that the Company has no
remaining obligation under such guarantees after the Closing Date.
 
     SECTION 6.21  Pro Forma Statements of Operation.  The Company shall deliver
to Fleet prior to the date of mailing of the Proxy Statement to stockholders of
the Company, a pro-forma statement of operations of the Business for the year
ended December 31, 1996 and the nine months ended September 30, 1997 (the "Pro
Forma Statement of Operations"). The Pro Forma Statement of Operations will
reflect pretax earnings for the nine month period ended September 30, 1997 of no
less than $30 million.
 
     SECTION 6.22  Employee Designations.  It is acknowledged that Schedule
2.01(x) does not, in certain instances, give specific names of employees, but
rather the number of employees who will be part of the Company Credit Card
Business Employees to fill positions in particular departments (the "Potential
Company Credit Card Business Employees"). Fleet shall use its best efforts to
provide the Company with the names of specific employees to fill such positions
within fifteen days after the date of this Agreement, and in any event shall
give all of such names to the Company within 30 days after the date of this
Agreement (it being agreed that all such selections shall be subject to the
reasonable approval of the Company). If all of such names are not given to the
Company within 30 days after the date of this Agreement, then the Company shall
be permitted to designate those employees from such departments who will fill
the positions for which names of specific employees were not given by Fleet
within such 30 day period. Upon the identification and approval of Potential
Company Credit Card Business Employees, such employees shall be deemed to be
Company Credit Card Business Employees.
 
     SECTION 6.23  VISA and MasterCard.  The Company shall take such
commercially reasonable actions as reasonably requested by the LLC and as
necessary to obtain any required consent of VISA USA Inc. ("VISA") and
MasterCard International Inc. to the use of the bin numbers of Advanta National
Bank in respect of the Company Contributed Assets; provided, however, that the
Company shall not be required to take any actions which would reasonably be
expected to affect adversely the ability of the Company to obtain a refund of
its sixteen million dollar ($16,000,000) deposit with VISA or to materially and
adversely effect the Company's ability to hold the Retained SmartMove Accounts
and the Rewards Accelerator Accounts.
 
     SECTION 6.24  Strategic Business Assets.  From and after the Closing Date,
the parties agree that the strategic business assets identified on Annex A-8 to
Schedule 1 as shared assets (the "Shared Strategic Assets") may be used by each
of the LLC and the Company in their respective businesses; provided, however,
that, except in connection with a sale, transfer or other disposition of a
substantial portion of the assets of a business unit or the Company as a whole,
the Company shall not sell, transfer or otherwise dispose of such Shared
Strategic Assets in any manner which would permit any person not Affiliated with
the Company to the use of such assets in any manner which would compete with the
consumer credit card business of the LLC.
 
                            ARTICLE VII.  INSURANCE
 
     SECTION 7.01  Liabilities to be Retained.  The parties hereto acknowledge
that the Non-Assumed Liabilities include any and all obligations of the Company
and the Company Contributors to pay claims which were (for any particular claim)
incurred on or prior to the Closing Date under the credit insurance policies and
debt cancellation contracts sold by or on behalf of the Company to certain of
its customers on or before the Closing Date (the "Credit Insurance Business").
Notwithstanding the fact that the accounts receivable from certain of these
customers and the credit cards issued to such customers (including all
contractual rights
 
                                      I-34
<PAGE>   103
 
relating thereto) and the deferred acquisition costs associated with the
Business (including the Credit Insurance Business) are included as part of the
Contributed Assets, the parties hereto agree as follows:
 
     (a) The LLC, or an Affiliate thereof, pursuant to the terms of the
Administration Agreement shall administer all claims made with respect to the
Credit Insurance Business.
 
     (b) Within 5 Business Days' notice of receipt of notice thereof, together
with appropriate backup documentation, the Company shall pay, or cause one of
its Affiliates to pay, any and all proper Credit Insurance Business claims which
were (for any particular claim) incurred on or prior to the Closing Date,
whether or not the claim is made on or after the Closing, and shall promptly
reimburse Fleet and its Affiliate if any one of them shall pay any such claim on
behalf of the Company.
 
     SECTION 7.02  Assets to be Retained.  The parties hereto acknowledge that
the assets retained by the Company and the Company Contributors include all
reserves relating to the Credit Insurance Business and the Company Contributed
Assets include all deferred acquisition costs related to the Credit Insurance
Business.
 
     SECTION 7.03  Insurance Proceeds.  The parties agree that in the event
insurance proceeds in respect of policies with American Bankers Life, or other
insurance companies, are paid to such party or any of its Affiliates in respect
of liabilities of the other party or its Affiliates, such proceeds will be
promptly paid, without setoff, to the other party.
 
                      ARTICLE VIII.  CONDITIONS TO CLOSING
 
     SECTION 8.01  Conditions to Each Party's Obligation to Effect the
Contribution.  The respective obligations of each party to effect the
Contribution and the other transactions contemplated by this Agreement are
subject to the satisfaction or waiver, where permissible, prior to or
concurrently with the Closing, of each of the following conditions:
 
     (a) This Agreement shall have been adopted by the affirmative vote of a
majority of the votes entitled to be cast by the holders of the Class A Shares
and the Class A Preferred Shares, voting together as a single class;
 
     (b) All regulatory approvals required to be obtained by such party to
consummate the transactions contemplated hereby, including, without limitation,
any required approvals of the Bank Authorities, shall have been obtained and
shall remain in full force and effect and all statutory waiting periods in
respect thereof shall have expired; and no such approvals shall contain any
conditions or restrictions which the Board of Directors of either Fleet or the
Company reasonably determines in good faith will have a Material Adverse Effect
or a Fleet Material Adverse Effect or a material limitation on the ability of
Fleet to operate the LLC or the Company to redeem shares of its capital stock
following consummation of the transactions contemplated by this Agreement;
 
     (c) No statute, rule or regulation shall have been enacted or promulgated
by any governmental authority of competent jurisdiction which prohibits the
consummation of the Contribution and the other transactions contemplated by this
Agreement;
 
     (d) There shall be no order, judgment, decree or injunction (whether
temporary, preliminary or permanent) of a United States Federal or state court
of competent jurisdiction in effect precluding or materially restricting or
making illegal consummation of the Contribution and the other transactions
contemplated by this Agreement;
 
     (e) The Ancillary Agreements (other than the Lease Agreements) shall have
been executed, provided that this paragraph (e) shall not be a condition to the
obligations of any party to effect the Contribution and the other transactions
contemplated by this Agreement if such party has not negotiated in good faith
and used its best efforts to negotiate and execute such agreements.
 
     SECTION 8.02  Conditions to the Company's Obligation to Effect the
Contribution.  The obligations of the Company and the Company Contributors to
effect the Contribution and the other transactions
 
                                      I-35
<PAGE>   104
 
contemplated by the Agreement are also subject to the satisfaction or waiver,
where permissible, prior to or concurrently with the Closing of each of the
following conditions:
 
     (a) Fleet and the Fleet Contributors shall have performed in all material
respects their agreements and covenants contained in or contemplated by this
Agreement which are required to be performed by them at or prior to the Closing;
 
     (b) The representations and warranties of Fleet set forth in this Agreement
(without regard to any Fleet Material Adverse Effect qualification in such
representation or warranty) shall be true and correct (i) on and as of the date
hereof and (ii) on and as of the Closing Date, with the same effect as though
such representations and warranties had been made on and as of the Closing Date,
except for representations and warranties that expressly speak only as of a
specific date or time which need only be true and correct as of such date and
time, and except for such failures to be true and correct as individually or in
the aggregate will not have a Fleet Material Adverse Effect;
 
     (c) The Company and the Company Contributors shall have sufficient
liabilities as provided in Schedule 1.06(a) which may be transferred to the LLC
in accordance with the terms of this Agreement to permit the Closing Balance
Sheet to reflect the Agreed Deficit; provided, however, that in the event the
Company is unable to satisfy this condition and all other conditions to Closing
have been satisfied or waived, then the Closing shall be delayed until a date
which is within 20 Business Days after the Company is first able to satisfy this
condition, with the exact date and time of Closing to be specified by the
Company by notice to Fleet given at least three Business Days prior thereto;
 
     (d) The Company shall have received a certificate signed on behalf of Fleet
by an executive officer of Fleet, dated as of the Closing Date, to the effect
that the conditions set forth in Sections 8.02(a) and 8.02(b) hereof have been
satisfied;
 
     (e) The Company shall have received the opinion of Edwards & Angell,
counsel to Fleet, relying on Pennsylvania counsel as necessary, in form and
substance reasonably satisfactory to the Company.
 
     SECTION 8.03  Conditions to Fleet's Obligation to Effect the
Contribution.  The obligations of Fleet and the Fleet Contributors to effect the
Contribution and the other transactions contemplated by this Agreement are
subject to the satisfaction or waiver, where permissible, prior to or
concurrently with the Closing of each of the following conditions:
 
     (a) The Company and the Company Contributors shall have performed in all
material respects their agreements and covenants contained in or contemplated by
this Agreement which are required to be performed by them at or prior to the
Closing;
 
     (b) The representations and warranties of the Company set forth in this
Agreement (without regard to any Material Adverse Effect qualification in such
representation or warranty) shall be true and correct (i) on and as of the date
hereof and (ii) on and as of the Closing Date, with the same effect as though
such representations and warranties had been made on and as of the Closing Date,
except for representations and warranties that expressly speak only as of a
specific date or time which need only be true and correct as of such date and
time, and except for such failures to be true and correct as will individually
or in the aggregate not have a Material Adverse Effect; provided, however, that
for purposes of this paragraph (b), any change in the financial condition or
results of operations of the Business shall be deemed not to result in a breach
of any of the representations and warranties of the Company set forth in this
Agreement;
 
     (c) Fleet shall have received a certificate signed on the Company's behalf
by an executive officer of the Company, dated the Closing Date, to the effect
that the conditions set forth in Sections 8.03(a) and 8.03(b) hereof have been
satisfied;
 
     (d) Fleet shall have received the opinion of Wolf, Block, Schorr and
Solis-Cohen LLP, counsel to the Company, in form and substance reasonably
satisfactory to Fleet, including an opinion regarding the valid transfer of
Master Trust I and Master Trust II;
 
                                      I-36
<PAGE>   105
 
     (e) Since the date of this Agreement, no bona fide claim which challenges
the consummation of the transactions contemplated by this Agreement shall have
been filed which is reasonably likely to materially and adversely affect the
ability of the LLC to operate the Business in substantially the same manner as
it is presently operated; and
 
     (f) All consents and approvals of any persons required in connection with
the assignment of the Material Company Contributed Contracts shall have been
obtained (including, without limitation, the consent of the trustees to the
amendment of Master Trust I and Master Trust II).
 
                  ARTICLE IX.  TERMINATION; AMENDMENTS; WAIVER
 
     SECTION 9.01  Termination.  This Agreement may be terminated and the
transactions contemplated hereby may be abandoned, notwithstanding approval
thereof by the stockholders of the Company, at any time prior to the Closing:
 
     (a) by mutual written consent of Fleet and the Company;
 
     (b) by either Fleet or the Company if the transactions contemplated by this
Agreement have not been consummated by March 31, 1998 (as such date may be
extended by mutual agreement or pursuant to the proviso to this sentence, the
"Outside Termination Date"); provided, however, that the right to terminate this
Agreement under this Section 9.01(b) shall not be available to any party whose
failure to fulfill any obligation under this Agreement has been the cause of, or
resulted in, the failure to consummate the transactions contemplated by this
Agreement by the Outside Termination Date; provided, further, however, that if
the failure to consummate the transactions contemplated by this Agreement by the
Outside Termination Date result from the failure to satisfy the condition set
forth in Section 8.02(c), then the Outside Termination Date shall be extended to
June 30, 1998;
 
     (c) by either Fleet or the Company if any court of competent jurisdiction
or other governmental body within the United States shall have issued an order,
decree or ruling or taken any other action permanently restraining, enjoining or
otherwise prohibiting the Contribution and such order, decree, ruling or other
action shall have become final and nonappealable;
 
     (d) by Fleet, if (i) Fleet shall discover that any representation or
warranty made by the Company in this Agreement (without regard to any Material
Adverse Effect qualification in such representation or warranty) is untrue at
the time such representation or warranty was made or (except for those
representations and warranties made as of a particular date which need only be
true and correct as of such date) shall not be true and correct as of the
Closing Date, except where the failure to be so true and correct individually or
in the aggregate would not have a Material Adverse Effect, provided that if any
such failure to be so true and correct is capable of being cured prior to the
Outside Termination Date, then Fleet may not terminate this Agreement under this
paragraph (d) until the Outside Termination Date, unless Fleet provides notice
to the Company, at or prior to the date originally scheduled for Closing by the
Company specifying in reasonable detail the untruthfulness in the
representations or warranties claimed by Fleet, and in no event may Fleet
terminate this Agreement under this paragraph (d) if such failure is corrected
prior to the Outside Termination Date, (ii) there shall have been a breach of
any covenant or agreement on the part of the Company or any Company Contributor
under this Agreement resulting in a Material Adverse Effect which shall not be
capable of being cured prior to the Outside Termination Date, (iii) the
stockholders of the Company fail at the Special Meeting to approve the
Contribution and the other transactions contemplated by this Agreement; or (iv)
the Company's Board (x) fails to recommend approval and adoption of this
Contribution and the other transactions contemplated by this Agreement by the
stockholders of the Company or withdraws or amends or modifies in a manner
adverse to Fleet its recommendation or approval in respect of this Agreement and
the Contribution, (y) makes any recommendation with respect to an Alternative
Acquisition other than a recommendation to reject such Alternative Acquisition
or (z) fails to convene the Special Meeting on or prior to the Outside
Termination Date (other than as a result of any restraining order or injunction
or court order or failure of the SEC to clear the Proxy Statement for mailing to
the Company's stockholders on or before that date which is 35 days prior to the
Outside Termination Date); or
 
                                      I-37
<PAGE>   106
 
     (e) by the Company, if (i) the Company shall discover that any
representation or warranty made by Fleet in this Agreement (without regard to
any Fleet Material Adverse Effect qualification in such representation or
warranty) is untrue at the time such representation or warranty was made or
(except for those representations and warranties made as of a particular date
which need only be true and correct as of such date) shall not be true and
correct as of the Closing Date, except where the failure to be so true and
correct would not have a Fleet Material Adverse Effect or materially adversely
affect (or materially delay) the consummation of the Contribution and the other
transactions contemplated by this Agreement, provided that if any such failure
to be so true and correct is capable of being cured prior to the Outside
Termination Date, then the Company may not terminate this Agreement under this
paragraph (e) until the Outside Termination Date, unless the Company provides
notice to Fleet, at or prior to the date originally scheduled for closing by the
Company specifying in reasonable detail the untruthfulness in the
representations and warranties claimed) by the Company, and in no event may the
Company terminate this Agreement under this paragraph (e) if such failure is
corrected prior to the Outside Termination Date or (ii) there shall have been a
material breach of any covenant or agreement in this Agreement on the part of
Fleet which shall not be capable of being cured prior to the Outside Termination
Date.
 
     SECTION 9.02  Effect of Termination.
 
     (a) In the event of the termination and abandonment of this Agreement
pursuant to Section 9.01 hereof, this Agreement shall forthwith become void,
without liability on the part of any party hereto except as provided in this
Section 9.02 and Sections 6.03(b) and 11.09; provided, however, that, other than
in the case of a termination pursuant to Section 9.01(d)(iii), termination will
not relieve a party in breach of this Agreement from liability for any willful
breach of this Agreement giving rise to such termination. Notwithstanding the
foregoing, neither Fleet, on the one hand, nor the Company, on the other hand,
shall have any rights against each other with respect to the recovery of
expenses, except as provided for in Section 9.02(b)(i) and except to the extent
that the non-breaching party may recover such expenses pursuant to the proviso
contained in the immediately preceding sentence.
 
     (b)(i) If Fleet shall have terminated this Agreement pursuant to Sections
9.01(d)(iii) or 9.01(d)(iv)(z) and an Alternative Acquisition is approved by the
Board of Directors of the Company prior to the first anniversary of the
termination of this Agreement, then in such case the Company shall promptly, but
in no event later than two Business Days after approval by the Board of
Directors of an Alternative Acquisition, pay Fleet a termination fee equal to
$50 million, by wire transfer of immediately available funds to an account
previously designated by Fleet and shall have no obligation to pay any other
amounts or have any other liability on account of damages, expenses or
otherwise.
 
          (ii) Notwithstanding any other provision hereof, no fee or any other
amount shall be paid pursuant to this Section 9.02(b) or otherwise to Fleet if
it or any Fleet Contributor shall be in material breach of its material
obligations hereunder.
 
     SECTION 9.03  Amendment.  Prior to the Closing Date, this Agreement may be
amended by action taken by or on behalf of the Boards of Directors of the
Company and Fleet at any time before or after adoption of this Agreement by the
stockholders of the Company, but no amendment shall be made if it would violate
applicable law or, after the approval of this Agreement and the transactions
contemplated hereby at the Special Meeting, which materially adversely affects
such stockholders, without further approval of the stockholders of the Company.
This Agreement may not be amended except by an instrument in writing signed on
behalf of all the parties.
 
     SECTION 9.04  Extension; Waiver.  At any time prior to the Closing, the
parties hereto, by action taken by or on behalf of the respective Boards of
Directors of the Company and Fleet, may (i) extend the time for the performance
of any of the obligations or other acts of any other applicable party hereto,
(ii) waive any inaccuracies in the representations and warranties contained
herein by any other applicable party or in any document, certificate or writing
delivered pursuant hereto by any other applicable party or (iii) waive
compliance with any of the agreements of any other applicable party or with any
conditions to its own obligations. Any agreement on the part of any other
applicable party to any such extension or waiver shall be valid only if set
forth in an instrument in writing signed on behalf of such party. Such extension
or waiver or
 
                                      I-38
<PAGE>   107
 
failure to insist on strict compliance with an obligation, covenant, agreement
or condition shall not operate as a waiver of, or estoppel with respect to, any
subsequent or other failure.
 
                          ARTICLE X.  INDEMNIFICATION
 
     SECTION 10.01  Indemnification by the Company and Company Contributors.
 
     (a) Following Closing, Company and the Company Contributors shall jointly
and severally indemnify and hold the LLC, Fleet and the Fleet Contributors
harmless from and against any Losses sustained by the LLC, Fleet or any of the
Fleet Contributors:
 
          (i) arising from any breach of any representation or warranty on the
     part of the Company or any Company Contributor (and for this purpose the
     representations and warranties of the Company, except for those contained
     in Section 4.07, shall not be deemed to include qualifications as to
     materiality or Material Adverse Effect, and the Knowledge standard shall be
     as set forth in the proviso to the definition thereof);
 
          (ii) arising from any breach of any covenant on the part of the
     Company or any Company Contributor;
 
          (iii) arising from a challenge to the validity of the transfer of
     Master Trust I or Master Trust II (other than arising out of actions or
     failures to act of Fleet and its Affiliates);
 
          (iv) related to any action taken by the Company or any of the Company
     Contributors with respect to any of its employee benefit plans, including
     any amendment thereto resulting from the transactions contemplated by this
     Agreement; and
 
          (v) related to any Non-Assumed Liability which is a liability of the
     Company or any of the Company Contributors, including, but not limited to,
     the Retained SmartMove Accounts and the Reward Accelerator Accounts.
 
     (b) Any and all Losses referred to in this Section 10.01 shall be computed
on a net basis, after taking into account any amounts received or, in the
reasonable opinion of Fleet, receivable by Fleet or any Fleet Contributor under
any insurance policies.
 
     SECTION 10.02  Indemnification by Fleet and Fleet Contributors.
 
     (a) Following Closing, Fleet and the Fleet Contributors shall jointly and
severally indemnify and hold the LLC, the Company and the Company Contributors
harmless from and against any Losses sustained by the LLC, the Company or any
Company Contributor:
 
          (i) arising from any breach of any representation or warranty on the
     part of Fleet or any Fleet Contributor under this Agreement (and for this
     purpose the representations and warranties of Fleet, except for those
     contained in Section 5.06, shall not be deemed to include qualifications as
     to materiality or Material Adverse Effect and the Knowledge standard shall
     be as set forth in the proviso in the definition thereof;
 
          (ii) arising from a breach of any covenant on the part of Fleet or any
     Fleet Contributor;
 
          (iii) arising from or resulting from any liability of Fleet or any of
     the Fleet Contributors which are not included as part of the Fleet
     Transferred Liabilities; and
 
          (iv) arising from or resulting from any guaranty listed in Schedule
     6.20 to the extent such Losses arise after the Closing Date.
 
     (b) Any and all Losses referred to in this Section 10.02 shall be computed
on a net basis, after taking into account any amounts received or, in the
reasonable opinion of the Company, receivable by the Company or any Company
Contributor under any insurance policies.
 
                                      I-39
<PAGE>   108
 
     SECTION 10.03  Other Indemnification.
 
     (a) Following Closing, Fleet shall, and shall cause the Fleet Contributors
and the LLC to, jointly and severally, indemnify and hold harmless the Company
and the Company Contributors from and against any and all Losses sustained by
the Company or any of the Company Contributors arising out of the Company
Transferred Liabilities, including, without limitation, Ordinary Course of
Business Liabilities, or the Fleet Transferred Liabilities.
 
     (b) Any and all Losses referred to in this Section 10.03 shall be computed
on a net basis, after taking into account any amounts received or, in the
reasonable opinion of the Company, receivable by the Company or any Company
Contributor under any insurance policies.
 
     SECTION 10.04  Requirement for Notice.  In the event that any claim is
asserted or action, suit, or proceeding is commenced against a party hereto
("Indemnitee") which can reasonably be expected to result in any liability or
indemnity being imposed on another party hereto ("Indemnitor"), the Indemnitee
shall promptly give notice thereof to Indemnitor. Indemnitor then shall have the
opportunity to defend such claim, action, suit or proceeding with counsel
reasonably satisfactory to Indemnitee. Indemnitor shall have control of any
defense or settlement, and if Indemnitor accepts such defense and diligently
defends or pursues a settlement, then Indemnitor shall not be liable to the
Indemnitee for any of the Indemnitee's attorneys' fees or other costs and
expenses. If Indemnitor does not accept such defense (i) Indemnitor nevertheless
shall have the opportunity to participate in (but not to control) the defense
against such claim, action, suit or proceeding and to participate in any
negotiations with respect thereto and (ii) Indemnitee shall have control of any
defense. Notwithstanding the foregoing, no settlement of any claim as to which
indemnification is required or may be sought hereunder shall be made without the
consent of the Indemnitor, which consent shall not be unreasonably withheld.
 
     SECTION 10.05  Limitation on Indemnification.
 
     (a) Notwithstanding anything to the contrary contained herein, (i) neither
the Company nor the Company Contributors shall have any obligation with respect
to any indemnification payments pursuant to the provisions of Sections
10.01(a)(i) or 10.01(a)(iii) except to the extent that the aggregate
indemnification obligations of the Company and the Company Contributors exceed
$15,000,000 in the aggregate, and the Company and the Company Contributors shall
have no obligation with respect to such initial $15,000,000 amount, (ii) the
indemnification provided for herein shall not cover, and in no event shall any
party hereto be liable for, any consequential, incidental or special damages,
and (iii) in no event may any claim for indemnification be made in an amount
which is less than $50,000.
 
     (b) Notwithstanding anything to the contrary contained herein, (i) neither
Fleet nor any of the Fleet Contributors shall have any obligation with respect
to any indemnification payments pursuant to the provisions of Section
10.02(a)(i) except to the extent that the aggregate indemnification payments of
Fleet and the Fleet Contributors exceed $15,000,000 in the aggregate and Fleet
and the Fleet Contributors shall have no obligation with respect to such initial
$15,000,000, (ii) the indemnification provided herein shall not cover, and in no
event shall any party hereto be liable for, any consequential, incidental or
special damages, and (iii) in no event may any claim for indemnification be made
in an amount less than $50,000.
 
                           ARTICLE XI.  MISCELLANEOUS
 
     SECTION 11.01  Survival of Representations and Warranties.  All covenants,
agreements, representations and warranties contained in this Agreement,
including the schedules hereto shall survive the Closing and the consummation of
the transactions contemplated by this Agreement, provided that the
representations and warranties survive only for a period of one year after
Closing, except for the representations set forth in Sections 4.02, 4.12 and
5.02 hereof, which shall survive the Closing for the applicable statute of
limitations period. Notwithstanding the foregoing, the parties hereto (including
their permitted assigns) shall be entitled to indemnity under Article X (subject
to the limitations on indemnity set forth therein) for any and all claims made
to the party breaching such representation or warranty within the periods
indicated above, as the case may be, based upon the breach or violation of such
covenants, agreements, representations and warranties.
 
                                      I-40
<PAGE>   109
 
The termination of any covenant, agreement, representation or warranty shall not
affect any person's right to prosecute to conclusion any claim made in writing
as aforesaid (which describes such claim with reasonable specificity) prior to
the termination of such covenant, agreement, representation or warranty.
 
     SECTION 11.02  Brokerage Fees and Commissions.  Except for BT Wolfensohn,
the Company hereby represents and warrants to Fleet with respect to the Company
and its Affiliates, and except for Lehman Bros., Inc. and Merrill Lynch & Co.,
Fleet hereby represents and warrants to the Company with respect to Fleet and
its Affiliates, that no person is entitled to receive from the Company or Fleet,
respectively, or any of their respective Subsidiaries or Affiliates, any
investment banking, brokerage or finder's fee or fees for financial consulting
or advisory services in connection with this Agreement or the transactions
contemplated hereby.
 
     SECTION 11.03  Entire Agreement; Assignment.  This Agreement (including the
Disclosure Schedules and the other documents and instruments referred to herein)
(a) constitutes the entire agreement among the parties with respect to the
subject matter hereof and supersedes all other prior agreements and
understandings, both written and oral (other than the agreement referred to in
Section 6.03(b) hereof and this Section 11.03), among the parties or any of them
with respect to the subject matter hereof, (b) shall be binding upon the parties
hereto and their successors and permitted assigns and (c) shall not be assigned
without the prior written consent of the other parties hereto; provided,
however, that the Company hereby covenants and agrees that in the event that the
Company sells all or substantially all of its assets within six years after the
Closing Date, it will assign its obligations hereunder to the purchasers of such
assets (and may, at its option, assign all or any portion of its rights
hereunder to such parties), and the consent of Fleet shall not be required for
an assignment pursuant to this proviso; provided, further, however, that in no
event shall the sale or other disposition of the Company's interests in Advanta
Information Systems, Inc. Advanta Partners LP and/or Advanta Business Services
Corp. be a sale of all or substantially all of the assets of the Company for
purposes of this Agreement.
 
     SECTION 11.04  Validity.  The invalidity or unenforceability of any
provision of this Agreement shall not affect the validity or enforceability of
any other provisions of this Agreement, each of which shall remain in full force
and effect.
 
     SECTION 11.05  Notices.  All notices, requests, claims, demands and other
communications hereunder shall be in writing and shall be deemed to have been
duly given when delivered in person or by next business day courier to the
respective parties as follows:
 
                                          If to Fleet or any Fleet Contributor:
 
                                          Brian T. Moynihan
                                          Managing Director, Strategic Planning
                                          and Corporate Development
                                          Fleet Financial Group, Inc.
                                          One Federal Street
                                          37th Floor
                                          Boston, MA 02116
 
                                          with copies to:
 
                                          Drew J. Pfirrman, Esq.
                                          Assistant General Counsel
                                          Fleet Financial Group, Inc.
                                          One Federal Street
                                          9th Floor
                                          Boston, MA 02110
 
                                      I-41
<PAGE>   110
 
                                          Edwards & Angell
                                          2700 Hospital Trust Tower
                                          28th Floor
                                          Providence, RI 02903
                                          Attention: V. Duncan Johnson, Esq.
 
                                          If to the Company or any Company
                                          Contributor:
 
                                          Advanta Corp.
                                          Welsh and McKean Roads
                                          Spring House, PA 19477
                                          Attention: William A. Rosoff
                                                     Vice Chairman of the Board
 
                                          with a copy to:
 
                                          Advanta Corp.
                                          Welsh and McKean Roads
                                          Spring House, PA 19477
                                          Attention: Elizabeth Mai, Esquire
                                                     Senior Vice President and
                                                     General Counsel
 
                                          with a copy to:
 
                                          Wolf, Block, Schorr and 
                                            Solis-Cohen LLP
                                          111 South 15th Street
                                          Philadelphia, Pennsylvania 19102
                                          Attention: Herbert Henryson II, Esq.
 
or to such other address as the person to whom notice is given may have
previously furnished to the others in writing in the manner set forth above
(provided that notice of any change of address shall be effective only upon
receipt thereof). Any such notice shall be effective upon receipt, if personally
delivered or sent by facsimile transmission, or one day after delivery to a
courier for next-day delivery. Nothing in this Section 11.05 shall be deemed to
constitute consent to the manner and address for service of process in
connection with any legal proceeding (including litigation arising out of or in
connection with this Agreement), which service shall be effected as required by
applicable law.
 
     SECTION 11.06  Governing Law.  This Agreement shall be governed by and
construed in accordance with the laws of the Commonwealth of Pennsylvania,
regardless of the laws that might otherwise govern under applicable principles
of conflicts of laws thereof.
 
     SECTION 11.07  Descriptive Headings.  The descriptive headings herein are
inserted for convenience of reference only and are not intended to be part of or
to affect the meaning of interpretation of this Agreement.
 
     SECTION 11.08  Counterparts.  This Agreement may be executed in two or more
counterparts, each of which shall be deemed to be an original, but all of which
shall constitute one and the same agreement.
 
     SECTION 11.09  Expenses.  Except as otherwise specifically provided herein,
all costs and expenses incurred in connection with the transactions contemplated
by this Agreement, shall be paid by the party incurring such expenses; provided,
however, that all costs and expenses (including transfer fees, consent fees and
penalty fees) incurred in connection with the assignments of the Material
Company Contributed Contracts (except one such agreement as to which the parties
have agreed that all costs and expenses shall be borne by the Company) and the
Material Information Technology Contracts, and all recording fees, transfer
fees, documentary stamps and sales taxes payable in connection with the
Contribution of the Company owned real property and personal property, shall be
paid 50% by the Company and 50% by Fleet, and the LLC shall bear all costs and
expenses (including transfer fees, consent fees and penalty fees) incurred
either before, or
 
                                      I-42
<PAGE>   111
 
after the Closing, in connection with the Contribution of all other Company
Contributed Contracts and Fleet Contributed Contracts.
 
     SECTION 11.10  Third Party Beneficiaries.  Except for, from and after the
Closing hereunder, the rights of holders and obligees of interest bearing
liabilities included in the Company Transferred Liabilities to performance of
the obligations assumed by the LLC to pay such holders and obligees the amounts
owed to them, this Agreement is not intended to, and does not, create any rights
or benefits of any person other than the parties hereto.
 
     SECTION 11.11  Construction; Interpretation.  The parties hereby agree that
any rule of law or any legal decision that would require interpretation of any
claimed ambiguities in this Agreement against the party that drafted it has no
application and is expressly waived.
 
     SECTION 11.12  WAIVER OF JURY TRIAL.  EACH OF THE PARTIES HERETO
IRREVOCABLY WAIVES ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDINGS
ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED
HEREBY.
 
     SECTION 11.13  Effect of Investigation.  Except to the extent provided in
this Agreement, no investigation by the parties hereto made before or after the
date of this Agreement or the provisions of any documents (other than the
Disclosure Schedules), whether available pursuant to this Agreement or
otherwise, shall affect the interpretation of the representations and warranties
of the parties which are contained herein.
 
     SECTION 11.14  Joinder.  The parties hereto shall cause the LLC to be
formed prior to the Closing Date and shall cause the LLC to enter into a joinder
to this Agreement pursuant to which the LLC agrees to be bound by all of the
terms and provisions of this Agreement applicable to the LLC.
 
                                      I-43
<PAGE>   112
 
     IN WITNESS WHEREOF, each of the parties has caused this Agreement to be
executed under seal on its behalf by its officers thereunto duly authorized, all
as of the day and year first above written.
 
                                          FLEET FINANCIAL GROUP, INC.
 
                                          By:     /s/ BRIAN T. MOYNIHAN
                                            ------------------------------------
                                            Name: Brian T. Moynihan
                                            Title: Managing Director, Strategic
                                              Planning and Corporate Development
 
ATTEST:
 
         /s/ H. JAY SARLES
- --------------------------------------
Name: H. Jay Sarles
Title: Chief Administrative Officer
 
                                          ADVANTA CORP.
 
                                          By:       /s/ DENNIS ALTER
                                            ------------------------------------
                                            Name: Dennis Alter
                                            Title: Chairman
 
ATTEST:
 
       /s/ WILLIAM A. ROSOFF
- --------------------------------------
Name: William A. Rosoff
Title: Vice Chairman
 
                                      I-44
<PAGE>   113
 
                                                                        ANNEX II
 
                                October 28, 1997
 
Board of Directors
Advanta Corp.
Welsh & McKean Roads
P.O. Box 844
Spring House, Pennsylvania 19477
 
Dear Gentlemen and Madame:
 
     BT Wolfensohn has acted as financial advisor to Advanta Corp. ("Advanta")
in connection with the proposed transfer of substantially all of the assets of
its consumer credit card business (the "Business") pursuant to the Contribution
Agreement, dated as of October 28, 1997, by and among Advanta and Fleet
Financial Group, Inc. ("Fleet") (the "Contribution Agreement"), which provides,
among other things, for Advanta and Fleet to contribute and transfer,
respectively, certain assets and liabilities of their respective consumer credit
card businesses to a newly created limited liability company (the "LLC") in
exchange for membership interests in the LLC (the "Transaction"). The value of
the Transaction to Advanta is primarily derived from the book value of the
liabilities of the Business in excess of the book value of the assets of the
Business transferred by Advanta to the LLC plus the capital that Advanta
presently uses in connection with the Business and that will be retained by
Advanta following the Transaction (the "Consideration"), and will become
available for other corporate purposes. In addition, the LLC has agreed to make
certain additional distributions to Advanta contingent upon the LLC achieving
certain performance criteria. The terms and conditions of the Transaction are
more fully set forth in the Contribution Agreement.
 
     You have requested BT Wolfensohn's opinion, as investment bankers, as to
the fairness, from a financial point of view, to Advanta of the Consideration.
 
     In connection with BT Wolfensohn's role as financial advisor to Advanta,
and in arriving at its opinion, BT Wolfensohn has, among other things:
 
     (i) reviewed the publicly available consolidated financial statements of
         Advanta for recent years and interim periods to date, and certain other
         relevant financial and operating data of Advanta and the Business
         available from public sources or provided to BT Wolfensohn by Advanta;
 
     (ii) reviewed certain internal financial analyses, projections and
          operating information relating to Advanta and the Business, provided
          by Advanta management to BT Wolfensohn;
 
     (iii) discussed the business, financial condition and prospects of Advanta
           and the Business with certain officers and certain members of
           management of Advanta and the Business;
 
     (iv) analyzed the pro forma impact of the Transaction on the capital of
          Advanta;
 
     (v) considered the strategic objectives of Advanta as outlined to BT
         Wolfensohn by Advanta management;
 
     (vi) reviewed the trading prices and activity for the Class A and Class B
          Common Stock of Advanta;
 
     (vii) reviewed the financial and other terms of the Contribution Agreement
           and the other agreements referred to therein to be entered into in
           connection with the Transaction;
 
     (viii) reviewed the financial terms, to the extent publicly available, of
            selected transactions in the credit card industry;
 
     (ix) reviewed certain public information pertaining to companies engaged in
          businesses that BT Wolfensohn believes to be generally comparable to
          those of Advanta's card operations, including, without limitation, the
          trading prices for the equity securities of such companies; and
 
                                      II-1
<PAGE>   114
 
Board of Directors
Advanta Corp.
October 28, 1997
 
     (x) performed such other analyses and examinations and considered such
         other information, financial studies, analyses and investigations and
         financial, economic and market data as BT Wolfensohn deemed relevant.
 
     BT Wolfensohn has not assumed responsibility for independent verification
of any information, whether publicly available or furnished to it, concerning
Advanta or the Business, including, without limitation, any financial
information, forecasts or projections, considered in connection with the
rendering of its opinion. Accordingly, for purposes of its opinion, BT
Wolfensohn has assumed and relied upon the accuracy and completeness of all such
information including, without limitation, that the allowances for loan losses
for Advanta and the Business are in the aggregate adequate to cover such losses.
In addition, BT Wolfensohn has not reviewed individual credit files or conducted
a physical inspection of any of the properties or assets, and has not prepared
or obtained any independent evaluation or appraisal of the assets, and
liabilities, of Advanta, the Business or any of Advanta's other subsidiaries.
With respect to the financial forecasts and projections made available to BT
Wolfensohn and used in its analysis, BT Wolfensohn has assumed that they have
been reasonably prepared on bases reflecting the best currently available
estimates and judgments of the management of Advanta and the Business, as the
case may be, as to the matters covered thereby and in rendering its opinion BT
Wolfensohn expresses no view as to the reasonableness of such forecasts and
projections or the assumptions on which they are based. BT Wolfensohn's opinion
is necessarily based upon economic, market and other conditions as in effect on,
and the information made available to us as of, the date hereof.
 
     For purposes of rendering its opinion, BT Wolfensohn has assumed that, in
all respects material to its analysis, the representations and warranties of
Advanta and Fleet contained in the Contribution Agreement are true and correct,
that Advanta and Fleet will each perform all of the covenants and agreements to
be performed by it under the Contribution Agreement and all conditions to the
obligation of each of Advanta and Fleet to consummate the Transaction will be
satisfied without any waiver thereof. BT Wolfensohn has also assumed that all
material governmental, regulatory or other approvals and consents required in
connection with the consummation of the Transaction will be obtained and that in
connection with obtaining any necessary governmental, regulatory or other
approvals and consents, or any amendments, modifications or waivers to any
agreements, instruments or orders to which Advanta is a party or is subject or
by which it is bound, no limitations, restrictions or conditions will be imposed
or amendments, modifications or waivers made that would have a material adverse
effect on Advanta or materially reduce the contemplated benefits of the
Transaction to Advanta. In addition, you have informed BT Wolfensohn that the
Transaction is expected to be tax-free to Advanta, and accordingly for purposes
of rendering its opinion BT Wolfensohn has assumed that the Transaction will be
tax-free to Advanta.
 
     This opinion is addressed to, and for the use and benefit of, the Board of
Directors of Advanta and is not a recommendation to the stockholders of Advanta
to approve the Transaction. This opinion is limited to the fairness, from a
financial point of view, to Advanta of the Consideration and BT Wolfensohn
expresses no opinion as to the merits of the underlying decision by Advanta to
engage in the Transaction.
 
     BT Wolfensohn is engaged in the merger and acquisition and client advisory
business of Bankers Trust and, for legal and regulatory purposes, is a division
of BT Alex. Brown Incorporated, a registered broker dealer and member of the New
York Stock Exchange. BT Wolfensohn will be paid a fee for its services as
financial advisor to Advanta in connection with the Transaction, a substantial
portion of which is contingent upon consummation of the Transaction. BT
Wolfensohn and certain of its affiliates have, from time to time, provided
investment banking and other financial services to Advanta and Fleet or their
affiliates for which it has received compensation. In the ordinary course of the
business of BT Alex. Brown Incorporated and its affiliates (collectively, "BT
Affiliates"), BT Affiliates may actively trade in the securities of Advanta and
Fleet for their own accounts and for the accounts of their customers.
Accordingly, the BT Affiliates may at any time hold a long or short position in
such securities.
 
                                      II-2
<PAGE>   115
 
Board of Directors
Advanta Corp.
October 28, 1997
 
     Based upon and subject to the foregoing, it is BT Wolfensohn's opinion as
investment bankers that the Consideration is fair, from a financial point of
view, to Advanta.
 
                                          Very truly yours,
 
                                          BT WOLFENSOHN
 
                                      II-3
<PAGE>   116
 
                               ADVANTA CORP.                          PROXY
 
   
                       SPECIAL MEETING-FEBRUARY 20, 1998
    
 
   
          The undersigned appoints Dennis Alter and William A. Rosoff, and
     each of them, as Proxies each with the power to appoint his
     substitute, to represent and vote as designated below, all shares of
     the undersigned at the Special Meeting of Stockholders of Advanta
     Corp. at Advanta's headquarters, Welsh and McKean Roads, Spring House,
     Pennsylvania, at 10:00 a.m. on February 20, and any adjournment or
     postponement thereof.
    
 
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR:
 
     APPROVAL AND ADOPTION OF THE CONTRIBUTION AGREEMENT AND THE
     TRANSACTIONS CONTEMPLATED THEREBY
 
      [ ] FOR                   [ ] AGAINST                   [ ] ABSTAIN
 
            (Continued and to be signed and dated on the other side)
<PAGE>   117
 
                          (continued from other side)
 
         In their discretion the Proxies are authorized to vote upon such
     other business as may properly come before the Special Meeting or any
     adjournment or postponement thereof.
 
                                             DATE                       , 1998
                                                 -----------------------
 
                                             ------------------------------
 
                                             ------------------------------
 
                                             ------------------------------
                                             PLEASE DATE AND SIGN ABOVE
                                             EXACTLY AS NAME APPEARS
                                             INDICATING IF APPROPRIATE,
                                             OFFICIAL POSITION OR
                                             REPRESENTATIVE CAPACITY. IF
                                             STOCK IS HELD IN JOINT
                                             TENANCY, EACH JOINT OWNER
                                             SHOULD SIGN.
 
          THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED AS DIRECTED OR,
     IF NO DIRECTION IS GIVEN WILL BE VOTED FOR THE PROPOSAL. THIS PROXY IS
     SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF ADVANTA CORP.


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