ADVANTA CORP
424B3, 1999-05-25
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1
Pricing Supplement dated May 23, 1999                            Rule #424(b)(3)
(To Prospectus dated May 3, 1999)                             File No. 333-74575

                                 [Advanta Logo]

                            ADVANTA INVESTMENT NOTES

                                                        Annual
                                                      Percentage
               Term              Interest Rate          Yield*
               ----              -------------          ------
             3 month                 6.77%              7.00%
             6 month                 8.02%              8.35%
             12 month                8.62%              9.00%
             18 month                8.62%              9.00%
             24 month                8.85%              9.25%
             30 month                8.85%              9.25%
             48 month                9.08%              9.50%
             60 month                9.53%              10.00%


                    REDIRESERVE VARIABLE RATE CERTIFICATES**

                                                        Annual
                                                      Percentage
              Tier               Interest Rate          Yield*
              ----               -------------          ------
         $100 to $4,999              4.60%              4.71%
       $5,000 to $24,999             5.25%              5.39%
       $25,000 to $49,999            5.40%              5.55%
          $50,000 plus               5.50%              5.65%

                            Minimum Investment $5,000

AN OFFER CAN ONLY BE MADE BY THE PROSPECTUS DATED MAY 3, 1999, IN CONJUNCTION
WITH THIS PRICING SUPPLEMENT DATED MAY 23, 1999. SEE "RISK FACTORS" BEGINNING AT
PAGE 6 OF THE PROSPECTUS FOR A DISCUSSION OF CERTAIN FACTORS WHICH SHOULD BE
CONSIDERED IN CONNECTION WITH AN INVESTMENT IN THE NOTES AND REDIRESERVE
CERTIFICATES. THE NOTES AND REDIRESERVE CERTIFICATES REPRESENT OBLIGATIONS OF
ADVANTA CORP. AND ARE NOT INSURED OR GUARANTEED BY THE FDIC OR ANY GOVERNMENTAL
ENTITY.

*    The Annual Percentage Yield assumes all interest reinvested daily at the
     stated rate.

**   The interest rate we pay on any particular RediReserve Certificate depends
     on the tier into which the holder's end-of- the-day balance falls. We will
     not pay interest on a RediReserve Certificate for any day on which the
     end-of-the-day balance is less than $100. Interest rates and annual
     percentage yields for each tier may change from week to week and will apply
     to outstanding RediReserve Certificates. We currently set the interest
     rates each Sunday and they are effective through Saturday. Interest rates
     for each one week period, currently commencing on Sunday, will be at least
     equal to the rate on the thirteen week U.S. Treasury Bill auctioned on the
     immediately preceding Monday less one percent (1%).

                            FOR MORE INFORMATION CALL
                                 1-800-223-7074



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