ADVANTA CORP
SC 13G/A, 1999-04-28
PERSONAL CREDIT INSTITUTIONS
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<PAGE>                     SCHEDULE 13G     Page 1 of 8 Pages 

                SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                    --------------------------


                                  SCHEDULE 13G

          UNDER THE SECURITIES EXCHANGE ACT OF 1934


                                  Advanta Corp.
- -----------------------------------------------------------------
                                (Name of Issuer)


                              Class A Common Stock
- -----------------------------------------------------------------
                         (Title of Class of Securities)

                           007942105
- -----------------------------------------------------------------
                                   (CUSIP NO.)

                                December 31, 1998
- -----------------------------------------------------------------
     (Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this schedule
is filed:

     [X] Rule 13d-1(b) [ ] Rule 13d-1(c) [ ] Rule 13d-1(d)

- -----------------
          The information required in the remainder of this cover page shall not
be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).

<PAGE>


<PAGE>  CUSIP NO. 007942105        13G          Page 2 of 8 Pages
- -----------------------------------------------------------------
1.  Name of Reporting Person: 
               Advanta Corp. Employee Stock Ownership Plan 
    I.R.S. Identification No. of Above Person: 23-2976471
- -----------------------------------------------------------------
2.                                       Check the appropriate box if a member
                                         of a group* (a) [ ] (b) [x]
- -----------------------------------------------------------------
3.  SEC use only

- -----------------------------------------------------------------
4.  Citizenship or place of organization        Delaware
- -----------------------------------------------------------------
                              5. Sole Voting Power
                                     998,513
Number of                ----------------------------------------
Shares Beneficially      6. Shared Voting Power
Owned by Each                     1,487
Reporting Person         ----------------------------------------
With                      7. Sole Dispositive Power               
                                 1,000,000
                         ----------------------------------------
                          8. Shared Dispositive Power             
                                   -0-
- -----------------------------------------------------------------
9.  Aggregate amount beneficially owned by each reporting person: 
          1,000,000
- -----------------------------------------------------------------
10.  Check box if the aggregate amount in row (9) excludes certain shares*
                                                [ ]
- -----------------------------------------------------------------
11. Percent of class represented by amount in row (9)    9.6%
- -----------------------------------------------------------------
12. Type of reporting person* 
                                   EP
- -----------------------------------------------------------------

               *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>


<PAGE> CUSIP NO. 007942105    13G             Page 3 of 8 Pages

                                  SCHEDULE 13G
                    UNDER THE SECURITIES EXCHANGE ACT OF 1934

Item 1(a).     Name of Issuer:

               Advanta Corp.

Item 1(b).     Address of Issuer's Principal Executive Offices:

               P.O. Box 844, 
               Welsh & McKean Roads, 
               Spring House, PA 19477

Item 2(a).     Name of Person Filing:

               Advanta Corp. Employee Stock Ownership Plan

Item 2(b).     Address of Principal Business Office or, if none,
               Residence:

               Same as Item 1(b)

Item 2(c).     Citizenship:

               Delaware

Item 2(d).     Title of Class of Securities:

               Class A Common Stock

Item 2(e).     Cusip Number:

               007942105

Item      3. If this Statement Is Filed Pursuant to Rules 13d-1(b) or 13d-2(b),
          check whether the Person filing is a:

          (a)       [ ] Broker or dealer registered under Section 15 of the Act.

          (b)       [ ] Bank as defined in Section 3(a)(6) of the Exchange Act.

          (c)       [ ] Insurance Company as defined in Section 3(a)(19) of the
                    Exchange Act.


<PAGE> CUSIP NO. 007942105    13G             Page 4 of 8 Pages

          (d)       [ ] Investment Company registered under Section 8 of the
                    Investment Company Act.

          (e)       [ ] An investment adviser in accordance with Rule
                    13d-1(b)(1)(ii)(E);

          (f)       [X] An employee benefit plan or endowment fund in accordance
                    with Rule 13d-1(b)(1)(ii)(F);

          (g)       [ ] A parent holding company or control person in accordance
                    with Rule 13d-1(b)(1)(ii)(G);

          (h)       [ ] A savings association as defined in Section 3(b) of the
                    Federal Deposit Insurance Act;

          (i)       [ ] A church plan that is excluded from the definition of an
                    investment company under Section 3(c)(14) of the Investment
                    Company
                    Act;

          (j)       [X] Group, in accordance with Rule 13d-1(b)(1)(ii)(J).

Item 4.   Ownership.

          (a)  Amount beneficially owned:   1,000,000

          (b)  Percent of Class: 9.6%

          (c) Number of shares as to which such person has:

               (i)   Sole power to vote or to direct the vote:  
                         998,513

               (ii)  Shared power to vote or to direct the vote:  
                         1,487

               (iii) Sole power to dispose or to direct the
                     disposition of: 1,000,000

               (iv)  Shared power to dispose or to direct the
                     disposition of:   -0-


<PAGE>


<PAGE> CUSIP NO. 007942105    13G             Page 5 of 8 Pages


Item 5.   Ownership of Five Percent or Less of a Class.  

          If this statement is being filed to report the fact that as of the
          date hereof the reporting person has ceased to be the beneficial owner
          of more than five percent of the class of securities, check the
          following: [ ]

Item 6.   Ownership of More than Five Percent on Behalf of
          Another Person.

          Not Applicable.

Item 7.   Identification And Classification of The Subsidiary
          Which Acquired The Security Being Reported on by The
          Parent Holding Company.

          Not Applicable.

Item 8.   Identification And Classification of Members of The
          Group.

          See Exhibit A for information concerning the voting and dispositive
          power with respect to shares of the Issuer's voting securities
          beneficially owned by the trustees of the Advanta Corp. Employee Stock
          Ownership Plan (the "Plan"). The Plan disclaims that it is acting in
          concert, or as a member of a group, with its trustees. Each trustee of
          the Plan has informed the Plan that he disclaims that he is acting in
          concert, or as a member of a group, with the Plan. As indicated on the
          cover page of this Schedule 13G, such trustees may be deemed to be a
          group with the Plan.

Item 9.   Notice of Dissolution of Group.

          Not Applicable.


<PAGE>


<PAGE> CUSIP NO.007942105     13G               Page 6 of 8 Pages

Item 10.  Certification.

          By signing below I certify that, to the best of my knowledge and
          belief, the securities referred to above were acquired in the ordinary
          course of business and were not acquired and are not held for the
          purpose of or with the effect of changing or influencing the control
          of the issuer of the securities and were not acquired and are not held
          in connection with or as a participant in any transaction having that
          purpose or effect.

                                    SIGNATURE

          After reasonable inquiry and to the best of my knowledge and belief,
in my capacity as a trustee of the Plan, I certify that the information set
forth in this statement is true, complete and correct.

ADVANTA CORP. EMPLOYEE STOCK OWNERSHIP PLAN

By:  \s\ Dennis Alter                   April 11, 1999
     ---------------------------        ----------------------
     Dennis Alter                            (Date)
     Trustee

By:  \s\ William A. Rosoff              April 11, 1999
     ---------------------------        ----------------------
     William A. Rosoff                       (Date)
     Trustee

By:  \s\ Olaf Olafsson                  April 11, 1999
     ---------------------------        ----------------------
     Olaf Olafsson                           (Date)
     Trustee

By:  \s\ Arthur P. Bellis               April 11, 1999
     ---------------------------        ----------------------
     Arthur P. Bellis                        (Date)
     Trustee

By:  \s\ Michael Stolper                April 11, 1999
     ---------------------------        ----------------------
     Michael Stolper                         (Date)
     Trustee
<PAGE> CUSIP NO. 007942105    13G       Page 7 of 8 Pages

                                    Exhibit A
                              ---------

                 Identification of Members of Group
                 -----------------------------------

     Shares of Class A Common Stock of the Issuer are held in trust for the
benefit of employees participating in the Plan. As of December 31, 1998, the
Plan held 1,000,000 shares of the Issuer's Class A Common Stock, 1,487 shares of
which had been allocated to Plan participants. By the terms of the Plan, the
Plan trustees vote shares allocated to participant accounts as directed by
participants. The trustees do not beneficially own any of the shares allocated
to Plan participants. Each of the trustees has informed the Plan that he
disclaims beneficial ownership as to these shares.

     Shares of Class A Common Stock held by the Plan, but not yet allocated or
as to which participants have not made timely voting directions, are voted by
the Plan trustees in the same proportions as shares for which directions are
received (subject to each trustee's fiduciary responsibilities under Section 404
of the Employee Retirement Income Security Act of 1974, as amended). Under Rule
13d-1 of the Securities Exchange Act of 1934, as amended, each of the Plan
trustees may be deemed a beneficial owner of the 998,513 shares which, as of
December 31, 1998, had not been allocated to Plan participants, or any shares
for which timely voting directions are not made to the trustees by Plan
participants. Each of the trustees has informed the Plan that he disclaims
beneficial ownership as to these shares.


<PAGE>


<PAGE> CUSIP NO. 007942105    13G           Page 8 of 8 Pages

     The Plan trustees and their beneficial ownership, as of December 31, 1998,
of shares of Class A Common Stock of the Issuer, exclusive of responsibilities
as a Plan trustee, are as follows (such ownership being disregarded in reporting
the Plan's ownership within this Schedule 13G):

                                                                      Beneficial
                    Beneficial Ownership              Ownership
                    (Other Than As A Plan             As Plan
Name                     Participant)                 Participant
- ----                ----------------------            -----------

Dennis Alter                  3,046,067(1)                -0-
William A. Rosoff                82,798(2)               3.52
Olaf Olafsson                    -0-                     3.52
Arthur P. Bellis                 33,264                   -0-
Michael Stolper                  82,798(3)                -0-

- ------------------
(1) Does not include 1,010 shares of the Issuer's Class A Preferred Stock owned
by Mr. Alter's spouse, as to which Mr. Alter has no voting or dispositive power.
Includes 571,905 and 82,798 shares of Issuer's Class A Common Stock owned by two
charitable foundations, respectively, as to which Mr. Alter has shared voting
and dispositive power, and 41, 399 shares of Issuer's Class A Common Stock held
by a trust established by Mr. Alter, through which he has made certain
charitable gifts of shares and as to which Mr. Alter has sole voting and
dispositive power.

(2) Consists of 82,798 shares of Issuer's Class A Common Stock owned by a
charitable foundation as to which Mr. Rosoff has shared voting and dispositive
power.

(3) Consists of 82,798 shares of Issuer's Class A Common Stock owned by a
charitable foundation as to which Mr. Stolper has shared voting and dispositive
power.


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