ADVANTA CORP
424B3, 1999-02-25
PERSONAL CREDIT INSTITUTIONS
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Pricing Supplement dated February 21, 1999                      Rule #424(b)(3)
(To Prospectus dated August 6, 1997)                         File No. 333-28291

                          $200,000,000 Principal Amount

                                  Advanta Corp.

                                  91 Day Notes
                      Six, Eighteen and Thirty Month Notes
              One, Two, Three, Four, Five, Seven and Ten Year Notes



<TABLE>
<CAPTION>
                                                                                                 Annual
                                             Annual                             Interest         Percentage
                          Interest Rate      Percentage                         Rate             Yield
Maturity                  Per Annum          Yield (APY)       Maturity         Per Annum        (APY)
- --------                  ---------          -----------       --------         ---------        -----
<S>                       <C>                <C>               <C>              <C>              <C>
91 Days                   6.77%              7.00%             One Year         8.53%            8.90%
Six Months                8.02%              8.35%             Two Years        8.76%            9.15%
Eighteen Months           8.57%              8.95%             Four Years       9.08%            9.50%
Thirty Months             8.85%              9.25%             Five Years       9.53%            10.00
</TABLE>

                               RECENT DEVELOPMENTS

         On October 28, 1997, Advanta Corp. (the "Company") announced that it
had reached a definitive agreement under which the Company would contribute its
consumer credit card business to Fleet Credit Card, LLC, a Rhode Island limited
liability company (the "LLC") in exchange for a 4.99% interest in the LLC,
pursuant to the terms of a Contribution Agreement (the "Contribution Agreement")
with Fleet Financial Group, Inc. ("Fleet") (the "Transaction"). Under the terms
of the Contribution Agreement, Fleet would contribute its consumer credit card
business to the LLC in exchange for a 95.01% interest in the LLC. The Company
would continue to operate its mortgage and business services companies.

                  A Special Meeting of stockholders of the Company (the "Special
Meeting") was held on February 20, 1998 at the Company's headquarters. At the
Special Meeting, holders of shares of the Company's Class A Common Stock and
Class A Preferred Stock were asked to vote upon a proposal to approve the
Transaction.
<PAGE>   2
         At the Special Meeting, 12,754,956 votes were cast in favor of
approving the Transaction, 53,954 votes were cast against the Transaction and
7,838 votes cast to abstain.

         The transactions contemplated by the Contribution Agreement were
consummated on February 20, 1998.

         In connection with the consummation of the transactions contemplated by
the Contribution Agreement, the various nationally recognized rating agencies
lowered their ratings of the Company's debt securities. As of the date of this
Pricing Supplement, senior debt of the Company is rated investment grade by one
of the nationally recognized rating agencies and below investment grade by the
other four rating agencies.

         Pursuant to the terms of an Offer to Purchase dated January 20, 1998
(the "Offer to Purchase"), the Company made a tender offer (the "Tender Offer")
to purchase 7,882,750 shares of its Class A Common Stock, including associated
Class A Purchase Rights (collectively, the "Class A Shares"), 12,482,850 shares
of its Class B Common Stock, including associated Class B Purchase Rights
(collectively, the "Class B Shares") and 1,078,930 shares of its Depositary
Shares each representing a one one-hundredth interest in a share of 6-3/4%
Convertible Class B Preferred Stock, Series 1995 (Stock Appreciation Income
Linked Securities (SAILS)) (the "SAILS Depositary Shares"). The Company offered
to purchase the Class A Shares and Class B Shares each at a purchase price, net
to the seller, in cash of $40 per share and offered to purchase the SAILS
Depositary Shares at a purchase price, net to the seller, in cash of $32.80 per
share.

         The Tender Offer expired at 12:00 Midnight, New York City time on
February 20, 1998 (the "Expiration Date"). As more shares were tendered than the
amount sought to be purchased by the Company, the shares were purchased on a pro
rata basis. The proration factor for shares purchased was 44.80% of the shares
of Class A Common Stock tendered, 45.64% of the shares of Class B Common Stock
tendered and 46.66% of the SAILS Depositary Shares tendered. Following the
purchase, on a diluted basis, the Company has approximately 10.4 million shares
of Class A Common Stock outstanding and 15.3 million shares of Class B Common
Stock outstanding, including 1.4 million SAILS Depositary Shares.

         As of December 31, 1998, the Company had over $12 billion in managed
assets and an additional $8.3 billion in assets serviced for third parties.

         This Pricing Supplement contains forward-looking statements that are
subject to certain risks and uncertainties that could cause actual results to
differ materially from those projected. The most significant among these risks
and uncertainties are: (1) factors that affect consumer debt; (2) competitive
pressures; (3) the level of delinquencies,
<PAGE>   3
customer bankruptcies and charge-offs; (4) interest rates; (5) the rate of
prepayments; (6) the level of expenses; (7) the Company's net interest margin;
(8) volume of receivables originated; (9) the timing of the securitizations of
the Company's receivables; (10) governmental regulation; (11) the amount and
cost of financing available to the Company; and (12) the ratings on the debt of
the Company and its subsidiaries. Additional risks that may affect the Company's
future performance are detailed in the Company's filings with the Securities and
Exchange Commission, including its most recent Annual Report on Form 10-K and
its Quarterly Reports on Form 10-Q.


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