TCC INDUSTRIES INC
DFAN14A, 1997-03-31
CONSTRUCTION, MINING & MATERIALS HANDLING MACHINERY & EQUIP
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                                TCC INDUSTRIES
                             SHAREHOLDERS COMMITTEE
                       1301 Capital of Texas Highway South
                                   Suite B125
                               Austin, Texas 78746


                                 March 28, 1997

DEAR FELLOW SHAREHOLDER:

      We are writing to introduce  ourselves as the TCC Industries  Shareholders
Committee.  Together we own 256,400 shares of TCC common stock, or about 9.3% of
the Company, making us the largest investors in TCC.

      We know that many of you share our interest in improving  the value of our
collective  investment and were as stunned as we were by the recent announcement
of the Company's  loss of $1,536,999  for 1996. We have been  concerned for some
time about the Company's  deterioration  in value and have been  expressing this
concern to the Company's directors and management.

               
 -----------------------------------------------------------------------------

                             ** PLEASE NOTE **

               With  this  letter  we have  enclosed  a  PRELIMINARY  proxy
          statement,  which we have filed with the  Securities and Exchange
          Commission.  Securities  laws do not allow us to provide our GOLD
          proxy  card  for  you to  sign  at  this  time.  The  preliminary
          statement does, however, provide more detailed information on our
          candidates and our platform.

               We will shortly be sending you a DEFINITIVE  proxy statement
          accompanied  by our GOLD  proxy card which you can use to support
          us in electing two new directors to the TCC Board of Directors.
 
               IN THE  MEANTIME,  WE ASK THAT YOU NOT DO ANYTHING  WITH ANY
          WHITE  PROXY  CARD  SENT  TO YOU BY  MANAGEMENT  UNTIL  YOU  HAVE
          RECEIVED  OUR  DEFINITIVE  PROXY  MATERIAL AND GOLD PROXY CARD SO
          THAT YOU CAN MAKE A DECISION BASED ON ALL THE FACTS.

- ------------------------------------------------------------------------------

                         TCC'S CURRENT FINANCIAL PICTURE

      We, like you, had not been given any information by management to indicate
the speed by which the Company's decline in earnings, from a positive net income
of $2,009,000 in 1993, would accelerate to a loss of over $1.5 million for 1996.
WE WERE  SHOCKED TO BE ADVISED OF A LOSS OF  $812,000  IN THE FOURTH  QUARTER OF
1996  ALONE,  DESPITE  REPEATED  OPTIMISTIC  STATEMENTS


<PAGE>

BY MR.  SCHUMANN,  THE CHAIRMAN,  PRESIDENT AND CHIEF  EXECUTIVE  OFFICER OF THE
COMPANY.

      The  accompanying  graphs  demonstrate  the  deplorable  condition  of the
Company  today - a condition  that is  directly  attributable  to the  miserable
performance of the Company's  current  leadership both over the long term and in
recent years.

                              TCC INDUSTRIES, INC.
                          COMPARISON OF STOCK PRICE TO
                            STANDARD & POOR 500 INDEX
                                   1993 - 1996

      The graph reflects the following comparison of the value of $2.75 invested
in the Company in 1993 and continuing through 1996 to $2.75 invested in a mutual
fund that tracked the performance of the Standard & Poor 500 Stock Index for the
same time period:

                  Company                 S&P Stock Index
                  -------                 ---------------   

1993              $2.75                   $2.75
- ----

1994              $2.625                  $2.71
- ----

1995              $2.00                   $3.63
- ----

1996              $1.625                  $4.37
- ----

                  GRAPH A



                              TCC INDUSTRIES, INC.
                                NET INCOME (LOSS)
                                   1993 - 1996

      The graph  reflects the  following  Net Income (Loss) for the Company from
1993 through 1996:

                  Net Income (Loss)
                  -----------------

1993              $612,000
- ----

1994              $(77,000)
- ----

1995              $(90,000)
- ----

1996              $(1,536,000)
- ----

<PAGE>

                  GRAPH B


      Three years ago, the Company's  stock was trading at $2.75 a share;  it is
now trading at $1.50 a share. On the other hand, three years ago, the Standard &
Poor 500 Index was about 466; on December 31,  1996,  it was 740 and today still
higher.  As the graph  indicates,  if, three years ago,  $2.75 was invested in a
mutual fund that merely tracked the performance of the Standard & Poor 500 Stock
Index, that investment would be worth  approximately  81.96% more as of December
31, 1996, and even more today. (See Graph A)

      In  addition  to the steep  and long  term  decline  in stock  price,  the
financial  health of the Company has plummeted in more recent times. IN THE PAST
THREE FISCAL YEARS,  WE HAVE SEEN ONLY LOSSES - TELLING  EVIDENCE OF THE FAILURE
OF  THE  COMPANY'S   MANAGEMENT  IN  TODAY'S  HEALTHY   FINANCIAL  AND  BUSINESS
ENVIRONMENT. (See Graph B)

      Management of the  Company has failed to  implement  a single  strategy to
grow,  or at a minimum,  maintain  our  investment  and has  pursued a number of
failed strategies that have resulted in the  extraordinary  deterioration of the
Company's   business  and  its   prospects.   Despite  the   Company's   totally
unsatisfactory   performance,   these  board   members(1)  and  management  have
generously  rewarded  themselves  from your corporate  assets,  authorizing  the
payment of compensation  to themselves,  while the Company's  shareholders,  the
real owners of the Company,  have  received no dividends  and have suffered from
declines in the stock price.

      By hiring an outside consultant,  management has finally  acknowledged its
inability to successfully address on its own the challenges currently facing the
Company.  However, there is no reason to believe that current management will be
capable of working with or implementing  the advice of such  professionals.  New
directors   are  needed  to  provide   leadership   and  to  ensure   that  such
recommendations are thoughtfully  evaluated for the benefit of ALL SHAREHOLDERS.
It is clearly time for a dramatic change.

                   OUR PLATFORM TO RESTORE SHAREHOLDER VALUE

      To stop the ongoing erosion of the Company's value and to rapidly increase
and  maximize  the value of the  Company  for its  shareholders,  WE MUST  ELECT
DIRECTORS COMMITTED TO AND CAPABLE OF ACHIEVING RESULTS.

      Mr.  Walter A. DeRoeck has  approximately  thirty years  experience  as an
owner,  director and officer of a bank  holding  company  where he  successfully
learned to judge  people's  character  and  business  opportunities  and instill
leadership  confidence in other shareholders of the bank. Today, he is a private
investor, and also serves on the Board of Directors of a publicly traded Fortune
500 company  where he is the Chairman of the  Compensation  Committee and on the

- --------------
      1 Of the six members of the Board of  Directors,  five were  directors  or
involved in management of the Company when its subsidiary filed bankruptcy.


<PAGE>

Nominating  Committee  which is  responsible  for approving the hiring of senior
management and the selection of new members of the board.


      Mr. Robert Thomajan has over thirty years of corporate,  finance and legal
experience.  He has had business  relationships with approximately fifty Fortune
500  companies  and has  recently  participated  in the  leveraged  buy out of a
company  with over $40  billion of  revenues.  Mr.  Thomajan  is  currently  the
managing  director  of a hedge  fund  that  invests  in  equities,  commodities,
currencies and other financial instruments.

      Mr.  DeRoeck  and Mr.  Thomajan  are people who have a  meaningful  equity
position  in the  Company and the  energy,  determination,  knowledge,  business
acumen,  integrity  and  courage  to lead and who WILL NOT  BENEFIT  UNLESS  ALL
SHAREHOLDERS  BENEFIT  THROUGH  AN  INCREASE  IN THE VALUE OF THE  SHARES OF THE
COMPANY.

      We will be asking for your vote for Mr. DeRoeck and Mr. Thomajan,  the two
Shareholders  Committee  nominees.  With over sixty successful years of combined
experience,  COUPLED  WITH  YOUR  MANDATE,  we  believe  that we will be able to
effectively and efficiently influence the course of conduct of the board.

      We will stay focused on the issues. Unfortunately,  based on the Company's
SEC filings, it appears that the current board will not. Rather, in an effort to
maintain  control  over the  Company,  it appears  that the board will resort to
distortion  and  misleading  personal  attacks  on  our  nominees.   Do  not  be
distracted.  Remember -- the preservation and restoration of our Company and the
value of our collective investment is what is paramount.

      Our definitive proxy statement and further  information  about our Company
will be sent to you  shortly.  We ask that you await  receipt  of that  material
before voting. In the meantime,  if you have any questions please call MacKenzie
Partners, Inc. who is assisting us at (800)322-2885.

      Please  support  our  efforts to enhance  the value of each  shareholder's
investment.

Very truly yours,


/s/ Walter A. DeRoeck                     /s/ Robert Thomajan
- -----------------------------             --------------------------------
WALTER A. DEROECK                         ROBERT THOMAJAN

                               THE TCC INDUSTRIES
                             SHAREHOLDERS COMMITTEE




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