TELEPHONE & DATA SYSTEMS INC
DEF 14A, 1995-04-14
TELEPHONE COMMUNICATIONS (NO RADIOTELEPHONE)
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<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )

    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /

    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Rule  14a-11(c)  or  Rule
         14a-12
                          Telephone and Data Systems, Inc.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

/X/  $125 per  Exchange Act  Rules 0-11(c)(1)(ii),  14a-6(i)(1), 14a-6(i)(2)  or
     Item 22(a)(2) of Schedule 14A.
/ /  $500  per  each party  to  the controversy  pursuant  to Exchange  Act Rule
     14a-6(i)(3).
/ /  Fee  computed  on   table  below   per  Exchange   Act  Rules   14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:
                                        N/A
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
                                        N/A
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):
                                        N/A
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
                                        N/A
        ------------------------------------------------------------------------
     5) Total fee paid:
                                        N/A
        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
                                        N/A
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
                                        N/A
        ------------------------------------------------------------------------
     3) Filing Party:
                                        N/A
        ------------------------------------------------------------------------
     4) Date Filed:
                                        N/A
        ------------------------------------------------------------------------

NOTES:
<PAGE>
TELEPHONE AND DATA SYSTEMS, INC.

30 North LaSalle Street, 40th Floor
Chicago, Illinois 60602
312/630-1900

                                                                          [LOGO]

                                                  April 14, 1995

Dear Fellow Shareholders:

    You  are cordially invited  to attend the Annual  Meeting of Shareholders on
Friday, May 19, 1995, at 10:00 a.m.  Chicago time, at First Chicago Center,  One
First  National Plaza (Two South Dearborn Street), Chicago, Illinois. The formal
Notice of  Annual  Meeting  and  Proxy Statement  and  1994  Annual  Report  are
enclosed.

    During  the meeting, we will report on  the accomplishments and plans of the
Company. As is typically the case, shareholders will be asked to elect directors
and ratify  the selection  of outside  auditors. In  addition, shareholders  are
being asked to approve a new long-term incentive stock option plan.

    We  would like to have  as many shareholders as  possible represented at the
meeting. Please sign and return the enclosed  proxy, whether or not you plan  to
attend.  If  you hold  more than  one class  of the  Company's shares,  you will
receive a separate proxy for each holding. To assure that all of your shares are
represented, you must  return a proxy  printed in black  ink for Common  Shares,
including  Common Shares  owned through the  TDS dividend  reinvestment plan and
through the TDS  Tax-Deferred Savings  Plan; a proxy  printed in  green ink  for
Series  A  Common Shares,  including Series  A Common  Shares owned  through the
dividend reinvestment plan;  a proxy  printed in  red ink  for Preferred  Shares
issued before October 31, 1981 (Series A, B, D, G, H and N); and a proxy printed
in  blue ink for Preferred Shares issued after October 31, 1981 (Series O, S, U,
V, X, BB, DD, EE, GG, HH, II, JJ, KK, LL, MM, NN, OO, PP, QQ, RR and SS).

    If you have any questions prior to the Annual Meeting, please call  Investor
Relations  at (312) 630-1900. We look forward with pleasure to visiting with you
at the Annual Meeting.

                               Very truly yours,

/s/ LeRoy T. Carlson                    /s/ LeRoy T. Carlson, Jr.
[SIG]                                   [SIG]
LeRoy T. Carlson                        LeRoy T. Carlson, Jr.
Chairman                                President and Chief Executive Officer

                 PLEASE HELP US AVOID THE EXPENSE OF FOLLOW-UP
                       PROXY MAILINGS TO SHAREHOLDERS BY
             SIGNING AND RETURNING THE ENCLOSED PROXY CARD PROMPTLY
<PAGE>
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                      AND
                                PROXY STATEMENT

To the Shareholders of

                        TELEPHONE AND DATA SYSTEMS, INC.

    The  Annual Meeting of Shareholders of  Telephone and Data Systems, Inc., an
Iowa corporation (the "Company" or "TDS"), will be held at First Chicago Center,
One First  National Plaza  (Two South  Dearborn Street),  Chicago, Illinois,  on
Friday, May 19, 1995, at 10:00 a.m. Chicago time, for the following purposes:

    1.  to elect four members of the Board of Directors;

    2.  to consider and approve the 1994 Long-Term Incentive Plan;

    3.  to  ratify  the  selection  of  Arthur  Andersen  LLP  as  the Company's
        independent public accountants for the year ended December 31, 1995; and

    4.  to transact such other business as  may properly come before the  Annual
        Meeting or any adjournments thereof.

    This  Notice of Annual Meeting and Proxy  Statement is first being mailed to
shareholders on or about April 14, 1995.

    The Board of Directors has fixed the close of business on April 10, 1995, as
the record date for the determination of shareholders entitled to notice of, and
to vote at, the Annual Meeting or any adjournments thereof.

    The Board of Directors  would like to have  all shareholders represented  at
the  Annual Meeting. If  you do not expect  to be present,  please sign and mail
your proxy in the enclosed self-addressed  envelope to Harris Trust and  Savings
Bank, 311 West Monroe Street, Chicago, Illinois 60606. Proxies given pursuant to
this  solicitation may be  revoked at any  time prior to  the voting thereof (by
written notice  to the  Secretary of  the Company  or attendance  at the  Annual
Meeting  of Shareholders and  notice to the Secretary  of such revocation). Once
voted, however, proxies may not be retroactively revoked.

    On February  28, 1995,  the Company  had outstanding  and entitled  to  vote
50,147,231  Common Shares, par  value $1.00 per  share (excluding 484,012 Common
Shares held by a subsidiary of  the Company); 6,876,432 Series A Common  Shares,
par value $1.00 per share; and 454,393 Preferred Shares, without par value. Each
of the outstanding Common Shares and Preferred Shares is entitled to one vote on
all  matters to come before the Annual Meeting. Each of the outstanding Series A
Common Shares is entitled to ten votes on all matters to come before the  Annual
Meeting.  Currently, all  series of  Preferred Shares  have voting  rights. With
respect to  the election  of directors  at the  Annual Meeting,  the holders  of
Common  Shares and holders of the  11,476 Preferred Shares issued before October
31, 1981 (Series A, B, D,  G, H and N), voting as  a group, will be entitled  to
elect  one Class  II director.  The holders  of Series  A Common  Shares and the
holders of the 442,917 Preferred Shares issued after October 31, 1981 (Series O,
S, U, V, X, BB, DD, EE, GG, HH, II, JJ, KK, LL, MM, NN, OO, PP, QQ, RR and  SS),
voting as a group, will be entitled to elect three Class II directors.

                               VOTING INFORMATION

    The  holders of  Series A  Common Shares  and Preferred  Shares issued after
October 31, 1981 may, with respect to the election of the Class II directors  to
be  elected by the holders of Series A Common Shares and Preferred Shares issued
after October  31, 1981,  vote FOR  the election  of such  director nominees  or
WITHHOLD  authority to  vote for such  director nominees. The  holders of Common
Shares and Preferred Shares issued before October 31, 1981 may, with respect  to
the  election of the  Class II director to  be elected by  the holders of Common
Shares and  Preferred  Shares issued  before  October  31, 1981,  vote  FOR  the
election  of  such  director nominee  or  WITHHOLD  authority to  vote  for such
director nominee.  A  shareholder  may,  with  respect  to  each  of  the  other
proposals,  (i) vote FOR  approval, (ii) vote AGAINST  approval or (iii) ABSTAIN
from

                                      -1-
<PAGE>
voting on such proposal. All properly executed and unrevoked proxies received in
the accompanying form in time for the  1995 Annual Meeting will be voted in  the
manner  directed therein. If  no direction is  made, a proxy  by any shareholder
will be voted FOR the election of the named director nominees to serve as  Class
II  directors, and FOR each of the proposals. If a proxy indicates that all or a
portion of the votes represented by such proxy are not being voted with  respect
to  a particular matter, such non-votes will  not be considered to be votes cast
by shares entitled to vote on such matter, although such votes may be considered
to be votes cast by shares entitled to vote on other matters and will count  for
purposes of determining the presence of a quorum.

    The  election of  the Class  II directors  to be  elected by  the holders of
Series A  Common Shares  and  Preferred Shares  issued  after October  31,  1981
requires  the affirmative vote of holders of a majority of the votes cast by the
shares entitled  to vote  with respect  to such  matter at  the Annual  Meeting.
Accordingly,  if a quorum exists, the person  receiving a majority of votes cast
by the  holders of  Series A  Common Shares  and Preferred  Shares issued  after
October  31, 1981 with respect to the election of such Class II director will be
elected to serve as such Class II director. A majority of the votes entitled  to
be  cast on the proposal by such voting group constitutes a quorum for action on
such proposal. Since the  election of each Class  II director requires only  the
affirmative  vote of holders of  a majority of the votes  cast by the holders of
Series A Common Shares and Preferred  Shares issued after October 31, 1981  with
respect  to  such matter,  withholding  authority to  vote  for the  nominee and
non-votes with respect to the election of the Class II directors will not affect
the outcome  of the  election of  the Class  II directors  unless, as  a  result
thereof,  any  director  nominee  fails  to  receive  the  required  majority of
affirmative votes cast with respect to such matter.

    The election of the Class II director to be elected by the holders of Common
Shares and  Preferred  Shares  issued  before  October  31,  1981  requires  the
affirmative  vote of holders of a majority  of votes cast by the shares entitled
to vote with respect  to such matter  at the Annual  Meeting. Accordingly, if  a
quorum  exists, the person receiving a majority  of votes cast by the holders of
Common Shares and Preferred Shares issued  before October 31, 1981 with  respect
to the election of such Class II director will be elected to serve as a Class II
director.  A majority of the  votes entitled to be cast  on the proposal by such
voting group  constitutes  a quorum  for  action  on such  proposal.  Since  the
election  of such  Class II  director requires  only the  affirmative vote  of a
majority of the votes cast by the holders of Common Shares and Preferred  Shares
issued  before  October  31,  1981  with  respect  to  such  matter, withholding
authority to vote for the nominee and non-votes with respect to the election  of
such Class II director will not affect the outcome of the election of such Class
II  director unless, as a result thereof, such director nominee fails to receive
the required majority of affirmative votes cast with respect to such matter.

    The proposal to approve the 1994  Long-Term Incentive Plan will be  approved
if votes favoring the proposal cast by holders of Common Shares, Series A Common
Shares and Preferred Shares, voting together as one group, exceed the votes cast
within  such  group opposing  such proposal,  assuming that  a quorum  exists. A
majority of the votes entitled to be  cast on the proposal constitutes a  quorum
of  that voting group for action on  that proposal. Votes to abstain from voting
on such proposal  and non-votes will  not represent  votes cast in  favor of  or
opposing  such  matter and  will not  affect the  determination of  whether such
proposal is approved for purposes of such vote.

    The proposal to ratify the selection of Arthur Andersen LLP as the Company's
independent public accountants for 1995 will  be approved if votes favoring  the
proposal  cast by holders of Common Shares, Series A Common Shares and Preferred
Shares, voting together as  one group, exceed the  votes cast within such  group
opposing  such  proposal, assuming  a  quorum exists.  A  majority of  the votes
entitled to be cast on  the proposal constitutes a  quorum of that voting  group
for  action on that proposal. Votes to  abstain from voting on such proposal and
non-votes will not be considered to be  votes cast in favor of or opposing  such
matter  and  will  not affect  the  determination  of whether  such  proposal is
approved for purposes of such vote.

    A complete list  of shareholders  entitled to  vote at  the Annual  Meeting,
arranged  in alphabetical order and by voting  group, showing the address of and
number of shares held by each shareholder,  will be kept open at the offices  of
the  Company, 30 North LaSalle Street,  40th Floor, Chicago, Illinois 60602, for
examination by any shareholder, beginning at least two business days after  this
notice of meeting and continuing through the Annual Meeting.

                                      -2-
<PAGE>
                                   PROPOSAL 1
                             ELECTION OF DIRECTORS

    The  Company's Board of Directors is  divided into three classes. Each year,
one class is elected  to serve for  three years. At the  1995 Annual Meeting  of
Shareholders,  four Class II directors will be elected for a term of three years
or until their successors are elected  and qualified. The nominees for  election
as  Class II  directors are  identified in  the tables  below. In  the event any
nominee, who has expressed an intention to serve if elected, fails to stand  for
election,  the  persons  named in  the  proxy  presently intend  to  vote  for a
substitute nominee designated by the Board of Directors.

NOMINEES

                  CLASS II DIRECTORS--TERMS TO EXPIRE IN 1998

    The  following  persons,  if   elected  at  the   1995  Annual  Meeting   of
Shareholders,  will serve as Class  II directors for three  years or until their
successors are elected and qualified:

                       NOMINEE FOR ELECTION BY HOLDERS OF
                 COMMON SHARES AND HOLDERS OF PREFERRED SHARES
                          (SERIES A, B, D, G, H AND N)

<TABLE>
<CAPTION>
                                                                 POSITION WITH TDS                       SERVED AS
              NAME                     AGE                    AND PRINCIPAL OCCUPATION                DIRECTOR SINCE
- ---------------------------------  -----------  ----------------------------------------------------  ---------------
<S>                                <C>          <C>                                                   <C>
James Barr III...................          55   Director of the Company and President of TDS                  1990
                                                 Telecommunications Corporation
</TABLE>

                  NOMINEES FOR ELECTION BY HOLDERS OF SERIES A
                 COMMON SHARES AND HOLDERS OF PREFERRED SHARES
               (SERIES O, S, U, V, X, BB, DD, EE, GG, HH, II, JJ,
                     KK, LL, MM, NN, OO, PP, QQ, RR AND SS)

<TABLE>
<CAPTION>
                                                                 POSITION WITH TDS                       SERVED AS
              NAME                     AGE                    AND PRINCIPAL OCCUPATION                DIRECTOR SINCE
- ---------------------------------  -----------  ----------------------------------------------------  ---------------
<S>                                <C>          <C>                                                   <C>
LeRoy T. Carlson, Jr.............          48   President and Director of the Company (chief                  1968
                                                 executive officer)
Donald C. Nebergall..............          66   Director and Consultant to the Company and other              1977
                                                 companies
Murray L. Swanson................          53   Executive Vice President-Finance and Director of the          1983
                                                 Company (chief financial officer)
</TABLE>

    James Barr III was  appointed President and chief  executive officer of  TDS
Telecommunications  Corporation  ("TDS Telecom"),  a  subsidiary of  the Company
which operates  local telephone  companies, in  1990. Prior  to that,  Mr.  Barr
served  as a Sales  Vice President for American  Telephone and Telegraph Company
from 1985 through 1989.  Mr. Barr is  also a director  of American Paging,  Inc.
(AMEX  symbol "APP"),  a subsidiary of  the Company which  provides radio paging
services.

    LeRoy T. Carlson, Jr.,  has been the President  and chief executive  officer
for  more than five  years. Mr. Carlson is  also Chairman and  a director of TDS
Telecom, APP  and United  States  Cellular Corporation  (AMEX symbol  "USM"),  a
subsidiary  of  the Company  which operates  and  invests in  cellular telephone
companies and properties. Mr.  Carlson is the  son of LeRoy  T. Carlson and  the
brother of Walter C.D. Carlson.

    Donald  C. Nebergall served as the Vice  President of The Chapman Company, a
registered investment advisory company located in Cedar Rapids, Iowa, from  1986
to  1988. Prior to  that, he was the  Chairman of Brenton  Bank & Trust Company,
Cedar Rapids, Iowa, from 1982 to 1986, and was its President from 1972 to  1982.
He has been a consultant to the Company and other companies since 1988.

                                      -3-
<PAGE>
    Murray  L.  Swanson  has  been Executive  Vice  President-Finance  and chief
financial officer for more than  five years. Mr. Swanson  is also a director  of
TDS Telecom, USM and APP.

    All  of the nominees are current Class II directors. Mr. Barr was elected by
the holders of  Common Shares  and Preferred  Shares issued  before October  31,
1981.  Messrs. Carlson,  Nebergall and  Swanson were  elected by  the holders of
Series A Common Shares and Preferred Shares issued after October 31, 1981.

          THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE NOMINEES.

OTHER DIRECTORS

                   CLASS III DIRECTORS--TERMS EXPIRE IN 1996

    The following persons were elected at the Annual Meeting of Shareholders  on
May  14, 1993, to  serve as Class III  directors for three  years or until their
successors are elected and qualified:

<TABLE>
<CAPTION>
                                                                 POSITION WITH TDS                       SERVED AS
              NAME                     AGE                    AND PRINCIPAL OCCUPATION                DIRECTOR SINCE
- ---------------------------------  -----------  ----------------------------------------------------  ---------------
<S>                                <C>          <C>                                                   <C>
Lester O. Johnson................          82   Director of the Company, Architect in private                 1968
                                                 practice
LeRoy T. Carlson.................          78   Chairman and Director of the Company                          1968
Walter C.D. Carlson..............          41   Director of the Company, Partner, Sidley & Austin,            1981
                                                 Chicago, Illinois
Herbert S. Wander................          60   Director of the Company, Partner, Katten, Muchin &            1968
                                                 Zavis, Chicago, Illinois
</TABLE>

    All of the Class III Directors have had the principal occupations  indicated
for  more than five years. LeRoy T. Carlson is the father of Walter C.D. Carlson
and LeRoy T. Carlson, Jr. Messrs. LeRoy  T. Carlson and Walter C.D. Carlson  are
also  directors of USM.  The law firm  of Katten, Muchin  & Zavis provided legal
services to TDS in 1994.

    Mr. Johnson was elected by the holders  of Common Shares and the holders  of
Preferred  Shares issued before October 31, 1981. Messrs. L. Carlson, W. Carlson
and Wander were elected by the holders of Series A Common Shares and holders  of
Preferred Shares issued after October 31, 1981.

                    CLASS I DIRECTORS--TERMS EXPIRE IN 1997

    The  following persons were elected at the Annual Meeting of Shareholders on
May 6,  1994, to  serve as  Class I  directors for  three years  or until  their
successors are elected and qualified:

<TABLE>
<CAPTION>
                                                                 POSITION WITH TDS                       SERVED AS
              NAME                     AGE                    AND PRINCIPAL OCCUPATION                DIRECTOR SINCE
- ---------------------------------  -----------  ----------------------------------------------------  ---------------
<S>                                <C>          <C>                                                   <C>
Donald R. Brown..................          64   Director of the Company and Senior Vice                       1979
                                                 President-Southeast Region of TDS
                                                 Telecommunications Corporation
Robert J. Collins................          59   Director of the Company and Vice President-Northeast          1974
                                                 Region of TDS Telecommunication Corporation
Rudolph E. Hornacek..............          67   Vice President-Engineering and Director of the                1968
                                                 Company
</TABLE>

    Donald  R. Brown was a Vice President  of the Company between 1974 and 1990,
and was the Wisconsin Region Manager between  1979 and 1992. In 1990, Mr.  Brown
resigned  as a Vice President of the Company and was appointed as a director and
Vice President of  TDS Telecom.  In 1992, Mr.  Brown was  appointed Senior  Vice
President-Southeast Region.

    Robert J. Collins was a Vice President of the Company between 1971 and 1990,
and between 1974 and 1990 was the Northeast Region Manager. In 1990, Mr. Collins
resigned as Vice President of the Company and was appointed as director and Vice
President  of TDS Telecom. Mr. Collins has notified the Company of his intention
to resign from TDS Telecom in December, 1995.

                                      -4-
<PAGE>
    Rudolph E. Hornacek has been  Vice President-Engineering of the Company  for
more than five years. He is a director of TDS Telecom.

    Mr.  Brown  was elected  by  the holders  of  Common Shares  and  holders of
Preferred Shares issued before  October 31, 1981.  Messrs. Collins and  Hornacek
were  elected  by the  holders  of Series  A Common  Shares  and the  holders of
Preferred Shares issued after October 31, 1981.

COMMITTEES AND MEETINGS

    The Board of Directors of the  Company held four meetings during 1994.  Each
of  the  directors  attended  at least  75%  of  the meetings  of  the  Board of
Directors.

    The Board of Directors does not have a formal nominating committee.

    The  Audit  Committee  of  the  Board  of  Directors,  among  other  things,
determines  audit  policies, reviews  external  and internal  audit  reports and
reviews recommendations  made  by  the Company's  internal  auditing  staff  and
independent  public accountants. The members of  the Audit Committee are: Donald
C. Nebergall (Chairman), Walter C.D. Carlson,  Lester O. Johnson and Herbert  S.
Wander.  The  committee  met  three times  during  1994.  Each  committee member
attended at least 75% of the meetings of the Audit Committee in 1994, except for
Donald C. Nebergall, who attended two meetings during 1994.

    In 1995,  the  Board  of Directors  established  a  Compensation  Committee,
consisting  of  LeRoy T.  Carlson, Jr.,  President  of TDS,  and a  Stock Option
Compensation Committee, consisting  of Herbert S.  Wander (chairman), Lester  O.
Johnson  and  Donald  C. Nebergall.  The  primary function  of  the Compensation
Committee is to approve the annual salary, bonus and other cash compensation  of
officers  and key employees other than the President. The principal functions of
the Stock Option Compensation Committee are to approve the annual salary,  bonus
and other cash compensation for the President, to consider and approve long-term
compensation  for executive officers and to  consider and recommend to the Board
of Directors any changes to long-term compensation plans or policies.

                                   PROPOSAL 2
                         1994 LONG-TERM INCENTIVE PLAN

    The Board of Directors has  determined that it is  in the best interests  of
the Company and its shareholders to approve the 1994 Long-Term Incentive Plan of
the  Company  (the  "Plan"). The  purposes  of the  Plan  are (i)  to  align the
interests of  the  shareholders  of  the  Company  and  the  key  executive  and
management  employees  of the  Company  who receive  options  under the  Plan by
increasing the proprietary interest  of such employees  in the Company's  growth
and  success, (ii)  to advance  the interests of  the Company  by attracting and
retaining key executive and  management employees of the  Company, and (iii)  to
motivate  such employees to act in the long-term best interests of the Company's
shareholders. The  Plan was  adopted by  an ad  hoc committee  of the  Board  of
Directors  composed of  disinterested persons within  the meaning  of Rule 16b-3
under the Securities Exchange Act of 1934, as amended (the "Exchange Act"),  and
was  ratified  by the  Board of  Directors on  November 4,  1994. The  Plan will
terminate ten years thereafter unless terminated earlier by the Board.

    The Plan will be administered by a Committee (the "Committee") designated by
the Board of Directors of the Company, consisting of two or more members of  the
Board, each of whom are "outside directors" within the meaning of section 162(m)
of  the Internal Revenue  Code of 1986,  as amended (the  "Code"). The Committee
will  select  those  eligible  key   executive  and  management  employees   for
participation  in the  Plan as the  Committee determines and  will determine the
form and timing  of each  grant of  an option and  the number  of Common  Shares
subject  to each  option, the purchase  price per Common  Share purchasable upon
exercise of the option, the  time and conditions of  exercise of the option  and
all other terms and conditions of the option, including, without limitation, the
form of the award evidencing the option.

    Participants  in the Plan  may consist of such  key executive and management
employees of the  Company as the  Committee may  select from time  to time.  The
Committee  may  grant incentive  stock options  which  meet the  requirements of
section 422 of the  Code ("ISOs") or non-qualified  stock options which are  not
ISOs  ("NSOs"). In the event  that the Plan is  not approved by shareholders, no
ISOs will be granted under the Plan.  Each ISO must be granted within ten  years
of  the effective  date of the  Plan. Options will  be subject to  the terms and
conditions set forth  in the  Plan and will  contain such  additional terms  and
conditions, not inconsistent with

                                      -5-
<PAGE>
the  terms  of the  Plan,  as the  Committee  deems advisable,  except  that the
Committee may not grant an option or options to any eligible employee which,  in
the  aggregate, give in  any calendar year  such employee an  option to purchase
more than 50,000 Common Shares (as may  be adjusted pursuant to the Plan due  to
changes in the capital structure of the Company).

    The  number of Common Shares subject to an option and the purchase price per
Common Share purchasable upon exercise of  the option will be determined by  the
Committee  in its discretion. However, the Plan provides that the purchase price
per Common  Share purchasable  upon exercise  of either  an ISO  or a  NSO  will
generally  be the  average fair  market value  of a  Common Share  during the 20
trading days immediately preceding  the date the option  is granted, but in  the
case  of an ISO, will not be less than 100% of the fair market value of a Common
Share on the date of grant  of such option and that if  an ISO is granted to  an
employee  who owns capital stock possessing more  than 10% of the total combined
voting power  of all  classes of  capital stock  of the  Company or  any of  its
subsidiaries  (a "Ten Percent Holder"), the purchase price per Common Share must
be at least 110% of its fair market value.

    The period during which an option may be exercised will be determined by the
Committee. However, the Plan  provides that no ISO  may be exercised later  than
ten  years after  its date  of grant  and that, if  an ISO  is granted  to a Ten
Percent Holder, such option must be exercised  within five years of its date  of
grant.  The Committee may establish performance measures which must be satisfied
during a performance period as a condition either to a grant of an option or  to
the  exercisability of all or a portion  of an option. Notwithstanding any other
provision of the Plan or any provision of any award, in the event of a change in
control (as defined in  the Plan) of the  Company, all outstanding options  will
become immediately exercisable in full.

    The  maximum number  of shares available  to be offered  to approximately 50
eligible  employees  will  initially  be  800,000  Common  Shares,  subject   to
adjustment  in the  event of  certain changes  in the  capital structure  of the
Company. To the extent  that any such  event entitles a holder  of an option  to
purchase  additional Common Shares or other securities, the securities available
under the Plan will be deemed to include such additional Common Shares or  other
securities.

    The  Board  may  amend  the  Plan as  it  deems  advisable,  subject  to any
requirement of shareholder approval under  applicable law, including Rule  16b-3
under  the Exchange Act and section 162(m)  of the Code, except that, subject to
adjustment for  certain changes  in the  capital structure  of the  Company,  no
amendment  may be made without shareholder  approval if such amendment (a) would
increase the maximum number  of Common Shares available  for issuance under  the
Plan  or (b) would reduce  the minimum purchase price in  the case of an option,
and no  amendment  may  extend  the  term of  the  Plan  or  effect  any  change
inconsistent  with section 422 of the Code with respect to any ISO granted under
the Plan.

    There are no tax consequences to the Company or a participant upon the grant
of an option  pursuant to the  Plan. A participant  who is granted  an NSO  will
generally  recognize income at  the time such  option is exercised  in an amount
equal to the  difference between the  exercise price of  the Common Shares  with
respect  to which the option is exercised and  the market value of the shares on
the date of exercise. The  Company will be entitled to  a tax deduction for  the
amount  of income recognized by  a participant. A participant  who is granted an
ISO will not recognize any  taxable income at the time  of its exercise. If  the
holder  of  an ISO  does  not dispose  of the  Common  Shares acquired  upon the
exercise of the option before the later of  two years from the date of grant  of
the  option and one year from the date of exercise, any gain or loss realized on
a subsequent disposition of  the shares will be  treated as a long-term  capital
gain  or loss, and the Company will not be entitled to any deduction for federal
income tax  purposes. If  the holder  sells  or disposes  of the  Common  Shares
acquired  upon the exercise of  an Incentive Stock Option  within two years from
the date of the grant  or one year from the  date of exercise (a  "disqualifying
disposition")  and the amount realized upon such disposition is greater than the
exercise price, then the  holder will recognize ordinary  income at the time  of
the  disqualifying disposition in an amount equal to the excess of the lesser of
(i) the amount realized upon the disposition  and (ii) the fair market value  of
the  shares disposed of, determined on the  date such shares were transferred to
the holder pursuant to the exercise of the option, over the exercise price.  The
Company generally will be entitled to a deduction corresponding to the amount of
recognized ordinary income.

    On  November 4, 1994,  the aforementioned ad  hoc committee of  the Board of
Directors of the Company approved, and the full Board of Directors ratified, the
grant of options (the "Automatic Options")  to purchase an aggregate of  220,150
Common  Shares  of the  Company to  32  eligible employees,  including Automatic

                                      -6-
<PAGE>
Options for an aggregate of 165,050  Common Shares to ten executive officers  of
the  Company, pursuant to the Plan. The  purchase price per Common Share subject
to the Automatic  Options is  $47.59, representing  the average  of the  closing
prices  of  the Common  Shares on  the  American Stock  Exchange for  the twenty
trading  days  ended  on  November  3,  1994.  Each  Automatic  Option   becomes
exercisable  in annual increments of  20% each on December  15, 1994, and on the
first through the fourth anniversaries of such date, but no Automatic Option  is
exercisable for a period of more than ten years.

    In  addition, on each of  December 15, 1995 and  on the first through fourth
anniversaries  of  such  date  (collectively,  the  "Anniversary  Dates"),  each
optionee  may  also  become  eligible  to  exercise  options  (the  "Performance
Options") to  purchase  an  additional  number  of  Common  Shares  equal  to  a
percentage  (not in excess  of 200%) of  the number of  Common Shares subject to
Automatic Options  which shall  have  become exercisable  with respect  to  such
person in the year immediately preceding the year of such Anniversary Date. Such
percentage  will be based on the achievement  of certain levels of corporate and
individual performance  as contemplated  by  the Plan.  The purchase  price  per
Common  Share subject  to the  Performance Options  will be  the average  of the
closing prices  of the  Common Shares  on the  American Stock  Exchange for  the
twenty  trading days ended on the trading  day immediately preceding April 30 of
the year in which  the Performance Options  become exercisable. The  Performance
Options  will become exercisable in  full on the Anniversary  Date on which they
are granted and will remain exercisable for a period of ten years.

    The following table specifies the number of Common Shares which are  subject
to options granted under the Plan to the named executive or group:

                               NEW PLAN BENEFITS
                        1994 LONG-TERM INCENTIVE PLAN(1)

<TABLE>
<CAPTION>
                                                                                                  NUMBER OF
                                           NAME(2)                                              COMMON SHARES
- ---------------------------------------------------------------------------------------------  ---------------
<S>                                                                                            <C>
LeRoy T. Carlson.............................................................................        36,050
LeRoy T. Carlson, Jr.........................................................................        47,100
Murray L. Swanson............................................................................        18,500
Other Executives.............................................................................        63,400
                                                                                               ---------------
Executive Group..............................................................................       165,050
Non-Executive Director Group.................................................................        -0-
Non-Executive Employee Group.................................................................        55,100
                                                                                               ---------------
    TOTAL....................................................................................       220,150
                                                                                               ---------------
                                                                                               ---------------
<FN>
- ---------
(1)  Since the option exercise price of $47.59 is equal to the fair market value
     of  the Common Shares as of the date of grant, no dollar value was assigned
     to the options for purposes of the above table.

(2)  Neither James Barr III nor H.  Donald Nelson is eligible to participate  in
     the 1994 Long-Term Incentive Plan.
</TABLE>

    This  description of the 1994 Long-Term Incentive Plan is a summary only and
is qualified by the terms of the 1994 Long-Term Incentive Plan itself, a copy of
which is attached to this Proxy Statement as Exhibit A.

    THE BOARD  OF  DIRECTORS  RECOMMENDS  A VOTE  "FOR"  APPROVAL  OF  THE  1994
LONG-TERM INCENTIVE PLAN.

                                      -7-
<PAGE>
                                   PROPOSAL 3
                         INDEPENDENT PUBLIC ACCOUNTANTS

    The  Board  of  Directors  anticipates  continuing  the  services  of Arthur
Andersen LLP  as independent  public accountants  for the  current fiscal  year.
Representatives  of  Arthur  Andersen  LLP,  who  served  as  independent public
accountants for the last fiscal year, are  expected to be present at the  Annual
Meeting  of Shareholders and will  have the opportunity to  make a statement and
respond to questions at the Annual Meeting.

    Shareholder ratification  of the  selection of  Arthur Andersen  LLP as  the
Company's  independent  public  accountants is  not  required by  the  Bylaws or
otherwise. However,  as  a matter  of  good  corporate practice,  the  Board  of
Directors  has elected to seek such ratification  by the affirmative vote of the
holders of a majority of the votes cast by shares entitled to vote with  respect
to such matter at the Annual Meeting. Should the shareholders fail to ratify the
selection of Arthur Andersen LLP as independent public accountants, the Board of
Directors will consider whether to retain such firm for the year ending December
31, 1995.

    THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" RATIFICATION OF THE SELECTION
OF ARTHUR ANDERSEN LLP AS INDEPENDENT PUBLIC ACCOUNTANTS FOR THE COMPANY FOR THE
CURRENT FISCAL YEAR.

                               EXECUTIVE OFFICERS

    In addition to the executive officers identified in the tables regarding the
election  of directors, set forth below  is a table identifying current officers
of the Company and its subsidiaries who  may be deemed to be executive  officers
of  the Company for  disclosure purposes under  the rules of  the Securities and
Exchange Commission.

<TABLE>
<CAPTION>
                         NAME                               AGE                              POSITION
- ------------------------------------------------------  -----------  ---------------------------------------------------------
<S>                                                     <C>          <C>
H. Donald Nelson......................................          61   President of United States Cellular Corporation
John R. Schaaf........................................          49   President of American Paging, Inc.
Michael K. Chesney....................................          39   Vice President-Corporate Development
George L. Dienes......................................          64   Vice President-Corporate Development
C. Theodore Herbert...................................          59   Vice President-Human Resources
Ronald D. Webster.....................................          45   Vice President and Treasurer
Byron A. Wertz........................................          48   Vice President-Corporate Development
Gregory J. Wilkinson..................................          44   Vice President and Controller
Michael G. Hron.......................................          50   Secretary
</TABLE>

    H. Donald Nelson is a director of and has served as the President and  chief
executive officer of USM for more than five years.

    John  R. Schaaf is a director of and was appointed President of APP in 1991.
Prior to that,  Mr. Schaaf was  Vice President-Operations of  APP for more  than
five years.

    Michael  K. Chesney was appointed  a Vice President-Corporate Development of
the Company in 1994. Prior to that he was Director--Corporate Development of the
Company for more than five years.

    George L.  Dienes has  been a  Vice President-Corporate  Development of  the
Company for more than five years.

    C.  Theodore Herbert has been Vice  President-Human Resources of the Company
for more than five years.

    Ronald D. Webster was appointed a Vice President of the Company in 1993.  He
has been the Treasurer of the Company for more than five years.

    Byron  A. Wertz was appointed a  Vice President-Corporate Development of the
Company in 1994. Prior to  that he was Director--Telecommunications  Development
of the Company for more than five years.

    Gregory  J. Wilkinson was appointed a Vice President of the Company in 1993.
He has been the Controller of the Company for more than five years.

                                      -8-
<PAGE>
    Michael G. Hron has  been the Secretary  of the Company  for more than  five
years.  He has been a partner  at the law firm of  Sidley & Austin for more than
five years.

    All of TDS's executive  officers devote substantially all  of their time  to
the  Company or its subsidiaries, except for Michael G. Hron who is a practicing
attorney.

                             EXECUTIVE COMPENSATION

SUMMARY OF COMPENSATION

    The following table summarizes the compensation  paid by TDS during 1994  to
the  chief  executive  officer  of  TDS and  the  four  most  highly compensated
executive officers of  the Company  and its  subsidiaries other  than the  chief
executive officer for services rendered during the year ended December 31, 1994.

                         SUMMARY COMPENSATION TABLE (1)

<TABLE>
<CAPTION>
                                                                   LONG-TERM
                                                                 COMPENSATION
                                                                    AWARDS
                                      ANNUAL COMPENSATION    ---------------------
                                      --------------------   SECURITIES UNDERLYING       ALL OTHER
 NAME AND PRINCIPAL POSITION    YEAR  SALARY(2)   BONUS(3)      OPTIONS/SARS(4)       COMPENSATION(5)
- ------------------------------  ----  ---------   --------   ---------------------   -----------------
<S>                             <C>   <C>         <C>        <C>                     <C>
LeRoy T. Carlson..............  1994   $290,000    $45,000           36,050               $32,848
 Chairman                       1993   $265,000    $80,000         --                     $23,875
                                1992   $245,000    $60,000         --                     $28,218
LeRoy T. Carlson, Jr..........  1994   $350,000    $95,000           47,100               $10,485
 President                      1993   $316,000    $95,000         --                     $15,461
 (chief executive officer)      1992   $290,000    $75,000         --                     $12,072
Murray L. Swanson.............  1994   $241,000    $42,750           18,500               $16,351
 Executive Vice President-      1993   $224,000    $74,000         --                     $28,553
 Finance (chief financial
 officer)                       1992   $207,000    $57,000         --                     $21,967
James Barr III................  1994   $242,500    $54,563         --                     $15,541
 President of TDS               1993   $227,500    $66,500         --                     $24,704
 Telecommunications             1992   $202,500    $55,200         --                     $17,804
 Corporation
H. Donald Nelson (6)..........  1994   $245,726    $49,500           28,414               $ 3,703
 President of United States     1993   $206,375    $66,500              600               $ 4,714
 Cellular Corporation           1992   $191,375    $62,500              600               $ 3,072
<FN>
- ---------
(1)  Does  not include the discount amount  under any dividend reinvestment plan
     or any  employee  stock  purchase  plan  since  such  plans  are  generally
     available to all eligible shareholders or salaried employees, respectively.
     Does  not include the value of any perquisites and other personal benefits,
     securities or property, since the aggregate amount of such compensation  is
     the lesser of either $50,000 or 10% of the total of annual salary and bonus
     reported for the named executive officers above.

(2)  Represents  the dollar value  of base salary (cash  and non-cash) earned by
     the named executive officer during the fiscal year identified.

(3)  Represents the dollar  value of  bonus (cash  and non-cash)  earned by  the
     named  executive officer  for 1993 and  1992. Except for  LeRoy T. Carlson,
     Jr., the  final bonuses  for 1994  have not  yet been  determined, but  the
     amounts  listed  above for  1994  were approved  for  payment as  a partial
     advance of the 1994 bonus. See "Executive Officer Compensation Report."

(4)  Represents the  number  of  TDS  Common Shares  subject  to  stock  options
     ("Options")  and/or stock  appreciation rights ("SARs")  awarded during the
     fiscal year identified,  except for  H. Donald  Nelson, in  which case  the
     amount  represents the number of USM  shares subject to Options and/or SARs
     awarded during the  fiscal year identified.  Unless otherwise indicated  by
     footnote, the awards represent Options without tandem SARs.
</TABLE>

                                      -9-
<PAGE>
<TABLE>
<S>  <C>
(5)  Includes  contributions  by  the  Company  for  the  benefit  of  the named
     executive officer  under the  Employees' Pension  Trust ("EPT"),  including
     earnings  accrued under a  related supplemental benefit  agreement, the TDS
     Tax-Deferred Savings  Plan ("TDSP")  and the  taxable dollar  value of  any
     insurance premiums paid during the covered fiscal year with respect to term
     life  insurance for the benefit of  the named executive ("Life Insurance"),
     as indicated below:
</TABLE>

<TABLE>
<CAPTION>
                      LEROY T. CARLSON    LEROY T. CARLSON, JR.   MURRAY L. SWANSON   JAMES BARR III    H. DONALD NELSON
                      -----------------   ---------------------   -----------------   ---------------   ----------------
<S>                   <C>                 <C>                     <C>                 <C>               <C>
EPT.................       $17,192               $ 7,539               $11,984            $11,599            $   --
TDSP................         1,800                 1,800                 1,800              1,800             1,232
Life Insurance......        13,856                 1,146                 2,567              2,142             2,471
                          --------              --------              --------        ---------------       -------
                           $32,848               $10,485               $16,351            $15,541            $3,703
                          --------              --------              --------        ---------------       -------
                          --------              --------              --------        ---------------       -------

<FN>

(6)  All of Mr.  Nelson's compensation is  paid by  USM and is  approved by  the
     Chairman of the Board of Directors of USM.
</TABLE>

GENERAL INFORMATION REGARDING OPTIONS AND SARS

    The following tables show, as to the executive officers who are named in the
Summary  Compensation  Table,  information regarding  Options  and/or  SARs. The
number of shares subject to the Options and/or SARs and the exercise prices have
been adjusted for stock splits in 1988.

                      INDIVIDUAL OPTION/SAR GRANTS IN 1994

<TABLE>
<CAPTION>
                                                                                                 POTENTIAL REALIZABLE VALUE AT
                             NUMBER OF                                                           ASSUMED ANNUAL RATES OF STOCK
                            SECURITIES      % OF TOTAL                                           PRICE APPRECIATION FOR OPTION
                            UNDERLYING     OPTIONS/SARS                                                     TERMS(4)
                           OPTIONS/SARS     GRANTED TO     EXERCISE    MARKET     EXPIRATION     ------------------------------
          NAME              GRANTED(1)     EMPLOYEES(2)     PRICE     PRICE(3)       DATE          0%        5%         10%
- -------------------------  -------------   -------------   --------   --------   -------------   ------  ----------  ----------
<S>                        <C>             <C>             <C>        <C>        <C>             <C>     <C>         <C>
LeRoy T. Carlson.........      36,050           16%          $ 47.59    $ 47.59    11/04/04      $-0-    $1,078,944  $2,734,256
LeRoy T. Carlson, Jr.....      47,100           21%          $ 47.59    $ 47.59    11/04/04      $-0-    $1,409,660  $3,572,356
Murray L. Swanson........      18,500            8%          $ 47.59    $ 47.59    11/04/04      $-0-    $  553,688  $1,403,155
H. Donald Nelson (5)
  1994 Options...........      28,200           15%          $ 32.25    $ 32.25    11/09/04      $-0-    $  571,948  $1,449,429
  1991 Options...........         214           15%          $ 15.67    $ 28.25    11/01/97      $2,692  $    3,906  $    5,289
                           -------------        ---                                              ------  ----------  ----------
TOTAL                          28,414           15%                                              $2,692  $  575,854  $1,454,718
                           -------------        ---                                              ------  ----------  ----------
                           -------------        ---                                              ------  ----------  ----------
<FN>
- ------------
(1)  For the terms of the  Options granted in 1994  by TDS, see "1994  Long-Term
     Incentive Plan" above.

(2)  Represents  the percent of total TDS shares underlying Options/SARS awarded
     to all TDS employees during the  fiscal year, except for H. Donald  Nelson,
     in  which case  the percentage represents  the percent of  total USM shares
     underlying options/SARs  awarded to  all USM  employees during  the  fiscal
     year.

(3)  Represents the fair market value of shares as of the award date.

(4)  Represents  the  potential  realizable  value  of  each  grant  of Options,
     assuming that  the  market  price  of the  shares  underlying  the  Options
     appreciates  in value from the award date to  the end of the Option term at
     the indicated annualized rates.

(5)  On November 9, 1994,  Mr. Nelson was granted  an Option to purchase  28,200
     USM  Common Shares which becomes exercisable in annual increments of 20% on
     December 15, 1994 and on the first through the fourth anniversaries of such
     date. On February 1,  1991, H. Donald Nelson  received an award of  Options
     for USM shares which could vary, based on performance, between 80% and 120%
     of the targeted amount of 9,000 shares. Therefore, options for 7,200 shares
     or  80% of the targeted amount were deemed to be awarded on the grant date.
     The minimum amount scheduled to become  exercisable is 1,200 USM shares  in
     each  year on February 1,  1992 through February 1,  1997. Each year during
     such period an  additional number of  USM shares, up  to an additional  600
     shares,  may be awarded based on performance for the prior year. The amount
     over 1,200 shares per year which  is awarded based on performance is  shown
     above  as a grant in that year. Since  1,414 shares were awarded in 1994 to
     become exercisable in 1995, 214  shares are shown as  a grant in 1994.  The
     exercise  price of the Options is equal  to the average market price of USM
     Common Shares for the  20 consecutive trading days  ending on the  original
     grant date of February 1, 1991.
</TABLE>

                                      -10-
<PAGE>
AGGREGATED OPTION/SAR EXERCISES IN 1994, AND DECEMBER 31, 1994 OPTION/SAR VALUE

<TABLE>
<CAPTION>
                                                                                   AS OF DECEMBER 31, 1994
                                                                 -----------------------------------------------------------
                                               1994                 NUMBER OF SECURITIES           VALUE OF UNEXERCISED
                                    --------------------------     UNDERLYING UNEXERCISED              IN-THE-MONEY
                                      SHARES                           OPTIONS/SARS(3)                OPTIONS/SARS(4)
                                    ACQUIRED ON      VALUE       ---------------------------   -----------------------------
        NAME                        EXERCISE(1)   REALIZED(2)    EXERCISABLE   UNEXERCISABLE   EXERCISABLE    UNEXERCISABLE
- --------------------                -----------   ------------   -----------   -------------   ------------   --------------
<S>                   <C>           <C>           <C>            <C>           <C>             <C>            <C>
LeRoy T. Carlson....  1994 Options    --              --             7,210         28,840       $  -0-          $ -0-
                                                                 -----------   -------------   ------------   --------------
                                                                 -----------   -------------   ------------   --------------
LeRoy T. Carlson,
 Jr.................  1994 Options    --              --             9,420         37,680       $  -0-          $ -0-
                      1988 Options    --              --            38,350         51,000        1,205,449       1,607,265
                                                                 -----------   -------------   ------------   --------------
                      Total           --              --            47,770         88,680       $1,205,449      $1,607,265
                                                                 -----------   -------------   ------------   --------------
                                                                 -----------   -------------   ------------   --------------
Murray L. Swanson...  1994 Options    -0-           $-0-             3,700         14,800       $  -0-          $ -0-
                      1987 Options    3,375(5)       102,102        -0-            10,125          -0-             382,877
                                    -----------   ------------   -----------   -------------   ------------   --------------
                      Total           3,375         $102,102         3,700         24,925       $  -0-          $  382,877
                                    -----------   ------------   -----------   -------------   ------------   --------------
                                    -----------   ------------   -----------   -------------   ------------   --------------
James Barr III......  1990 Options    --              --             8,000         12,000       $   49,000      $   73,500
                                                                 -----------   -------------   ------------   --------------
                                                                 -----------   -------------   ------------   --------------
H. Donald Nelson....  1994 Options    --              --             5,640         22,560       $    2,820      $   11,280
                      1991 Options    --              --             5,224          3,814           89,226          65,143
                      SARs            --              --            14,400         21,600          255,600         383,400
                                                                 -----------   -------------   ------------   --------------
                      Total           --              --            25,264         47,974       $  347,646      $  459,823
                                                                 -----------   -------------   ------------   --------------
                                                                 -----------   -------------   ------------   --------------
<FN>
- ------------
(1)  Represents the number of TDS Common Shares received upon exercise or, if no
     shares were received, the number of TDS Common Shares with respect to which
     the  Options or SARs were exercised, except  for H. Donald Nelson, in which
     case the information is presented with respect to USM shares.

(2)  Represents the aggregate dollar value realized upon exercise, based on  the
     difference  between the exercise price and the  average of the high and low
     price of the shares  on the date  of exercise as  reported in the  American
     Stock Exchange ("AMEX") Composite Transactions by THE WALL STREET JOURNAL.

(3)  Represents  number of  TDS Common  Shares subject  to Options  and/or SARs,
     except for H.  Donald Nelson, in  which case the  information is  presented
     with respect to USM shares.

(4)  Represents  the aggregate dollar value of in-the-money, unexercised Options
     and SARs  held at  the end  of the  fiscal year,  based on  the  difference
     between  the exercise  price and $46.125,  the closing price  of TDS Common
     Shares or, with respect to H.  Donald Nelson, $32.75, the closing price  of
     USM  Common Shares, on December 30, 1994, as reported in the AMEX Composite
     Transactions by THE WALL STREET JOURNAL.

(5)  Options for a total of 3,375 Common  Shares were exercised. A total of  700
     Common  Shares received upon  exercise were used to  pay the exercise price
     and 940 Common Shares were used to pay withholding taxes.
</TABLE>

SUPPLEMENTAL BENEFIT AGREEMENTS

    The Telephone and Data Systems, Inc. Employees' Pension Trust (the  "Pension
Plan")  is a defined  contribution plan designed  to provide retirement benefits
for eligible employees of the Company and certain of its affiliates which  adopt
the Pension Plan. Annual employer contributions based upon actuarial assumptions
are  made under  a formula designed  to fund  a target pension  benefit for each
participant commencing generally upon the participant's attainment of retirement
age. The amounts of the annual  contributions are included above in the  Summary
Compensation Table under "All Other Compensation."

    In 1980, TDS entered into a nonqualified supplemental benefit agreement with
LeRoy  T.  Carlson  which,  as  amended,  requires  TDS  to  pay  a supplemental
retirement benefit to Mr. Carlson, in the  amount of $47,567 plus interest at  a
rate  equal to 1/4% under the  prime rate for the period  from May 15, 1981 (the
date  of  Mr.  Carlson's  65th  birthday)  to  May  31,  1991,  in  five  annual
installments  beginning  June  1,  2001,  plus  interest  at  9  1/2% compounded
semi-annually from June 1, 1991. The agreement was entered into because  certain
amendments  made to  the Pension  Plan in  1974 had  the effect  of reducing the
amount of retirement benefits which Mr. Carlson would receive under the  Pension
Plan.  The payments to be made under the agreement, together with the retirement
benefits under the Pension Plan, were designed to permit Mr. Carlson to  receive
approximately the same retirement benefits he would have received if the Pension
Plan  had not been amended. All of  the interest accrued under this agreement is
included above in the Summary Compensation Table under "All Other  Compensation"
and  identified  in footnote  5 thereto  as  contributions under  the Employees'
Pension Trust (EPT).

                                      -11-
<PAGE>
    In 1988, USM entered into a nonqualified supplemental benefit agreement with
H. Donald Nelson which requires USM to pay a supplemental retirement benefit  to
Mr.  Nelson. The agreement was entered into because Mr. Nelson's employment with
TDS was terminated  upon the completion  of the initial  public offering of  USM
Common  Shares  in May  1988 and,  as a  result,  he was  no longer  eligible to
participate in the Pension Plan.  Under the supplemental benefit agreement,  USM
is  obligated to pay  Mr. Nelson an  amount equal to  the difference between the
retirement benefit he will receive from the Pension Plan and that which he would
have received had he continued to work for TDS. USM will pay any such benefit at
the same time as Mr. Nelson receives payments from the Pension Plan. At the time
of Mr. Nelson's withdrawal from the TDS Pension Plan, he had 5 years of credited
service. If he had  continued as an active  participant, he would have  received
credit  for 16  years of service  upon retirement at  age 65. If  Mr. Nelson had
continued to be employed by  TDS, and had remained  employed through age 65,  he
would  have been eligible to receive an estimated annual benefit upon retirement
of approximately $50,000  under the  TDS Pension Plan.  Currently, Mr.  Nelson's
annual  benefit  under the  TDS  Pension Plan  is  expected to  be approximately
$15,000. Accordingly,  Mr. Nelson  is expected  to receive  an estimated  annual
benefit  of approximately $35,000 under the supplemental benefit agreement. Such
estimates are based on Mr. Nelson's base  salary, which is included in the  cash
compensation table above, and calculations of certain projections to age 65. The
actual  benefits payable to  Mr. Nelson upon  retirement will be  based upon the
facts that exist at the time and will be determined actuarially pursuant to  the
TDS  Pension  Plan. Since  the nature  of  this agreement  is a  defined benefit
arrangement, no  amounts  related thereto  are  included above  in  the  Summary
Compensation Table.

SALARY CONTINUATION AGREEMENT

    The  Company has entered into an agreement  with LeRoy T. Carlson whereby it
will employ Mr. Carlson until he elects to retire. Mr. Carlson is to be paid  at
least  $60,000 per annum until his  retirement. The agreement also provides that
upon his retirement, Mr. Carlson will be retained by the Company as a  part-time
consultant  (for  not  more than  60  hours in  any  month) until  his  death or
disability. Upon his retirement, Mr. Carlson will receive $75,000 per annum as a
consultant, plus increments  beginning in  1985 equal  to the  greater of  three
percent  of his consulting fee  or two-thirds of the  percentage increase in the
consumer price index for the Chicago  metropolitan area. If Mr. Carlson  becomes
disabled  before retiring, the  Company can elect  to discontinue his employment
and retain him in  accordance with the  consulting arrangement described  above.
Upon  Mr. Carlson's death (unless his death follows his voluntary termination of
his employment or the consulting arrangement), his widow will receive until  her
death  an  amount equal  to  that which  Mr. Carlson  would  have received  as a
consultant. The  Company  may terminate  payments  under the  agreement  if  Mr.
Carlson  becomes the owner of more than 21% of the stock, or becomes an officer,
director, employee or  paid agent of  any competitor of  the Company within  the
continental  United  States.  No  amounts were  accrued  or  payable  under this
agreement in 1994,  1993 or 1992,  and no amounts  related thereto are  included
above in the Summary Compensation Table.

COMPENSATION OF DIRECTORS

    Directors  of the Company  who are not  officers or employees  of TDS or any
subsidiary of TDS receive an annual fee of $12,000 plus $1,000 for attendance at
each meeting of the  Board of Directors  and $500 for  attendance at each  audit
committee  meeting.  Pursuant  to such  policy,  in  1994, each  of  Walter C.D.
Carlson, Lester O.  Johnson, Donald C.  Nebergall and Herbert  S. Wander  earned
$16,000  in director's fees, each of Walter  C.D. Carlson, Lester O. Johnson and
Herbert S. Wander earned $1,500 for  services on the audit committee and  Donald
C.  Nebergall  earned $1,000  for  services on  the  audit committee.  Donald C.
Nebergall also received $9,250 as a bonus for services in 1993 and $112,000  for
consulting  services provided to  the Company in 1994.  In addition, the Company
paid directors'  life  insurance premiums  in  1994 on  behalf  of each  of  the
following  directors in the indicated amounts:  James Barr III ($525); Donald R.
Brown ($1,888); LeRoy T. Carlson ($4,155); LeRoy T. Carlson, Jr. ($220);  Walter
C.D.  Carlson ($159);  Robert J. Collins  ($483); Rudolph  E. Hornacek ($2,198);
Donald C. Nebergall ($869);  Murray L. Swanson ($1,589);  and Herbert S.  Wander
($873).  Except  for  such  life  insurance  premiums,  directors  who  are also
employees of the Company do not  receive any compensation for services  rendered
as directors.

                                      -12-
<PAGE>
EXECUTIVE OFFICER COMPENSATION REPORT

    This  report is submitted by LeRoy T. Carlson, Jr., President, who serves as
the Compensation Committee of the Board of Directors for all officers other than
the President, and by  the Stock Option Compensation  Committee of the Board  of
Directors,  which approves all compensation for the President and approves long-
term compensation to executive officers of the Company.

    The Company's compensation policies for  executive officers are intended  to
provide  incentives for the achievement  of corporate and individual performance
goals and to provide compensation  consistent with the financial performance  of
the  Company. The Company's policies are based  on the belief that the incentive
compensation performance goals for executive officers should be based on factors
over which such officers have control  and which are important to the  Company's
long-term  success.  It  is  also  believed  that  compensation  paid  should be
appropriate in relation to the financial  performance of the Company and  should
be sufficient to enable the Company to attract and retain individuals possessing
the talents required for the Company's long-term successful performance.

    Executive  compensation consists of both  annual and long-term compensation.
Annual compensation consists of a base  salary and an annual bonus. The  Company
evaluates  the annual  compensation of  each executive  officer on  an aggregate
basis by combining the base  salary and bonus, and  also evaluates the level  of
the  base salary  and the  bonus separately.  Annual compensation  decisions are
based partly on individual  and corporate short-term  performance and partly  on
the  individual  and  corporate  cumulative  long-term  performance  during  the
executive's tenure in his  position, particularly with  regard to the  President
(chief  executive  officer). Long-term  compensation  is intended  to compensate
executives  primarily  for  their   contributions  to  long-term  increases   in
shareholder  value.  Long-term compensation  is  generally provided  through the
grant of stock options.

    The  process  of  determining  base  salary  begins  with  establishing   an
appropriate  salary range for  each officer. Each officer's  range is based upon
the particular duties and responsibilities of  the officer, as well as  salaries
for comparable positions with other companies. These other companies include the
companies  included  in  the  peer  group  index  described  below  under "Stock
Performance Chart,"  as  well  as  other  companies  in  the  telecommunications
industry  and  other  industries  with similar  characteristics,  to  the extent
considered appropriate in the judgment of the President, based on similar  size,
function,  geography  or  otherwise.  No  written  or  formal  list  of specific
companies is prepared. Instead,  as discussed below,  the President is  provided
with  various  sources  of  information about  executive  compensation  at other
companies, such  as  compensation reported  in  proxy statements  of  comparable
companies  and salary surveys published  by various organizations. The President
uses these sources and  makes a personal  determination of appropriate  sources,
companies and ranges for each executive officer. The base salary of each officer
is  set within a range  considered appropriate in the  judgment of the President
based on an  assessment of  the particular responsibilities  and performance  of
such  officer, taking into account the  performance of the Company (as discussed
below), other  comparable companies,  the industry  and the  economy in  general
during   the  immediately  preceding  year.   The  President  makes  a  personal
determination of the  appropriate range based  on the total  mix of  information
available  to him. The range considered to be relevant by the President is based
on his informed  judgment, using  the information provided  to him  by the  Vice
President  of Human Resources, as discussed below. The range is not based on any
formal analysis nor is there any documentation of the range which the  President
considers  relevant  in making  his compensation  decisions.  The salary  of the
executive officers is  believed to be  at or  slightly above the  median of  the
range considered to be relevant in the judgment of the President.

    Annually,   the  nature  and  extent   of  each  executive  officer's  major
accomplishments and contributions  for the year  are determined through  written
information   prepared  by  the  executive  and  by  others  familiar  with  his
performance, including the  executive's direct  supervisor. With  regard to  all
executive  officers  other  than  the  President,  the  President  evaluates the
information in terms of the personal objectives given by the President or  other
direct  supervisor  to  such  executive officer  for  the  performance appraisal
period. The President also makes an assessment of how well the Company did as  a
whole  during  the year  and  the extent  to  which the  President  believes the
executive officer contributed to the results. With respect to executive officers
having primary responsibility over  a certain business unit  or division of  the
Company,  the  President  considers  the performance  of  the  business  unit or
division  and  makes  an  assessment  of  the  contribution  of  the   executive

                                      -13-
<PAGE>
officer  thereto. The  primary focus  of the  Company is  increasing shareholder
value through growth, measured in terms such as: revenues; cellular  telephones,
landline  telephone access lines and pagers in service; operating cash flow; and
income. In general, the Company believes  it has met or exceeded its  objectives
of  growth while managing to balance the effects of the costs of such growth. In
1994, revenues increased 31.0%,  consolidated cellular telephone customer  units
increased  61.3%,  telephone access  lines  increased 10.2%,  pagers  in service
increased 41.6%,  operating  cash  flow increased  38.7%  and  operating  income
increased  56.1%. However,  no specific  measures of  performance are considered
determinative in the  compensation of  executive officers. Instead,  all of  the
facts  and circumstances  are taken into  consideration by the  President in his
executive compensation decisions. Ultimately, it is the informed judgment of the
President that determines an executive's salary  and bonus, this being based  on
the   total  mix  of  information  rather  than  on  any  specific  measures  of
performance.

    Other than  for the  President,  the President  serves as  the  Compensation
Committee.  The Vice President-Human Resources  accumulates and prepares various
materials, including relevant  base pay  and bonus information,  for the  annual
compensation  reviews of executive officers. These materials are reviewed by the
President along with various  performance evaluation information. The  President
will  determine the bonus for  1994 and base salary  for 1995 for all executives
other than himself. The Company has  no written or formal corporate bonus  plan.
The  bonuses for  corporate executive officers  are determined  by the President
based on his  evaluation of each  executive's contribution to  the Company,  the
achievement  of individual objectives,  the Company's performance  and all other
facts and circumstances considered relevant  in his judgment. The President  has
not yet taken action to approve the 1994 bonus or the 1995 base salary for these
executives.  Due to the fact  that the 1994 bonus had  not been determined as of
the end of 1994, the President approved  advance bonus payments for 1994 to  all
executive officers of TDS, excluding the President. The amounts approved for the
named executives are listed above in the Summary Compensation Table.

    The  compensation of the President (chief executive officer) of the Company,
is proposed by the President to  the Stock Option Compensation Committee of  the
Board  of Directors, and  approved or adjusted by  the Stock Option Compensation
Committee. In addition to the factors described above for all executive officers
in  general,  the  Vice  President-Human  Resources  prepares  an  analysis   of
compensation  paid to  chief executive  officers of  other comparable companies.
These other companies  include the companies  included in the  peer group  index
described  below under "Stock Performance Chart,"  as well as other companies in
the   telecommunications   industry   and   other   industries   with    similar
characteristics,  to the  extent considered appropriate  in the  judgment of the
President, based  on  similar  size,  function,  geography  or  otherwise.  This
information is presented to the President who recommends a base salary and bonus
level  for himself. The  Stock Option Compensation  Committee approves the final
base salary  and bonus  of the  President  based on  the recommendation  of  the
President.  The Stock Option Compensation Committee  approved an increase in the
base salary  of  the President  from  $316,000 in  1993  to $350,000  for  1994,
representing  an increase of approximately  10.8%. The Stock Option Compensation
Committee also approved the  President's bonus of $95,000  for 1993 and  $95,000
for 1994.

    As  with the other executive officers,  the compensation of the President is
based on all  facts and circumstances  and the total  mix of information  rather
than  related  to  any  specific  measures  of  performance.  The  Stock  Option
Compensation Committee has access to numerous performance measures and financial
statistics  prepared  by  the  Company's  financial  personnel.  This  financial
information includes the audited financial statements of the Company, as well as
internal  financial  statements such  as  budgets and  their  results, operating
statistics and various analyses. The Stock Option Compensation Committee is  not
limited  in its analysis to the information  presented to it by the President or
available from financial personnel, and may consider other factual or subjective
factors as the members of such committee deem appropriate in their  compensation
decisions.  No specific measures of  performance are considered determinative in
the compensation of the President. Instead,  all of the facts and  circumstances
are  taken into consideration by the  Stock Option Compensation Committee in its
executive compensation decisions. Ultimately, it is the informed judgment of the
Stock  Option  Compensation  Committee,  based  on  the  recommendation  of  the
President,  that determines the  salary and bonus for  the President, this being
based on the total mix  of information rather than  on any specific measures  of
performance.  The Stock Option  Compensation Committee believes  that the annual
total base salary  and bonus compensation  of the  President has been  set at  a
level less than an average level for equally responsible executives at companies
which it considers comparable. The members of the

                                      -14-
<PAGE>
Stock   Option  Compensation  Committee  base  this  belief  on  their  personal
assessment and judgment of the President's responsibilities in comparison to the
chief executive officers and chief operating officers of the companies  included
in the peer group index described below under "Stock Performance Chart," as well
as  other companies in the telecommunications industry and other industries with
similar characteristics, based on the information prepared by the Vice President
of Human  Resources,  as  discussed  above.  The  President  has  a  substantial
beneficial interest in the Company, as described below under "Security Ownership
of  Management," and will benefit together  with other shareholders based on the
performance of the  Company. The Stock  Option Compensation Committee  considers
this  an important fact in connection with its review and approval or adjustment
of the salary and bonus recommended by the President for himself.

    At such time as  the President approves the  1994 bonuses and 1995  salaries
for  executive officers and  recommends a 1995  salary for himself,  he may also
recommend to the Stock Option  Compensation Committee long-term compensation  in
the  form  of  additional  stock option  grants,  stock  appreciation  rights or
otherwise  for  executive  officers  and  himself.  The  long-term  compensation
decisions  for executive officers will be  made by the Stock Option Compensation
Committee in a manner similar to that described for annual base salary and bonus
decisions, except that the stock options will generally vest over several  years
in  a manner which will reflect the  goal of relating the long-term compensation
of the executive officers, including the President, to increases in  shareholder
value over the same period.

    In  1994,  prior  to  the establishment  of  the  Stock  Option Compensation
Committee, an ad-hoc committee of outside directors approved the 1994  Long-Term
Incentive  Plan and granted options thereunder, as indicated in the above tables
and as discussed above under "1994 Long-Term Incentive Plan."

    TAX LAW CHANGES.  For tax years beginning on and after January 1, 1994,  the
federal  income tax  laws were amended  to limit  to $1 million  the deduction a
publicly held corporation may take for certain compensation paid to each of  its
chief  executive  officer and  four most  highly compensated  executive officers
(other  than  the  chief  executive  officer).  Generally,   "performance-based"
compensation,  including  stock options  and stock  appreciation rights,  is not
subject to  the $1  million  deduction limitation  if certain  requirements  are
satisfied.  Under transition  rules provided  in proposed  Treasury regulations,
stock option  plans  that meet  certain  requirements  are deemed  to  meet  the
performance-based  compensation  exception until  the 1996  annual shareholders'
meeting.  The  1994  Incentive  Plan  has  been  prepared  to  comply  with  the
performance-based compensation exception to the $1 million deduction limitation,
as  set  forth in  the proposed  Treasury  regulations. Due  to these  and other
reasons, the Company does not believe the $1 million deduction limitation should
have any effect on the Company in the near future. The Company will continue  to
consider  ways to  maximize the  deductibility of  executive compensation, while
retaining the discretion  the Company  deems necessary  to compensate  executive
officers   in  a  manner  commensurate  with  performance  and  the  competitive
environment for executive talent.

    By LeRoy T. Carlson, Jr., President; and

    By the Stock Option Compensation Committee:

    Herbert S. Wander (Chairman); Lester O. Johnson; and Donald C. Nebergall

                                      -15-
<PAGE>
STOCK PERFORMANCE CHART

    The following chart graphs the performance of the cumulative total return to
shareholders (stock price appreciation plus dividends) during the previous  five
years  in comparison  to returns  of the Standard  & Poor's  500 Composite Stock
Price Index  and  a peer  group  index. The  peer  group index  was  constructed
specifically  for  the Company  and  includes the  following  non-Bell telephone
companies: ALLTEL  Corp.,  C-TEC  Corp., Century  Telephone  Enterprises,  Inc.,
Cincinnati   Bell,  Inc.,  Citizens  Utilities  Co.,  Frontier  Corp.  (formerly
Rochester Telephone  Corp.),  Lincoln  Telecommunications,  Inc.,  Southern  New
England  Telecommunications Corp. and TDS. In  calculating the peer group index,
the returns of each company  in the group have  been weighted according to  such
company's market capitalization at the beginning of the period.

                      COMPARATIVE FIVE-YEAR TOTAL RETURNS*
                            TDS, S&P 500, PEER GROUP
                     (PERFORMANCE RESULTS THROUGH 12/31/94)

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC

<TABLE>
<CAPTION>
              TDS      S&P 500     PEER GROUP
<S>        <C>        <C>         <C>
1989          100.00      100.00        100.00
1990           74.50       96.90         79.04
1991           77.93      126.42         86.06
1992           89.99      136.05        102.85
1993          116.36      149.76        124.01
1994          103.84      151.48        117.82
</TABLE>

Assumes  $100 invested at the close of trading on the last trading day preceding
the first day of the fifth preceding  fiscal year in TDS common stock, S&P  500,
and Peer Group.

*Cumulative total return assumes reinvestment of dividends.

    The  peer  group index  was  revised from  the  prior year  to  add Citizens
Utilities Co.  because it  acquired substantial  telephone properties  from  GTE
Corp.  in 1994. For comparison to the  above-reported peer group results, if the
Company had not changed the peer group index from the peer group reported in its
1994 Notice of Annual Meeting and Proxy Statement, the peer group results  would
have been as follows:

<TABLE>
<CAPTION>
                                                       1989   1990   1991    1992    1993    1994
                                                      ------  -----  -----  ------  ------  ------
<S>                                                   <C>     <C>    <C>    <C>     <C>     <C>
Peer Group..........................................  $100.00 $82.14 $85.91 $101.74 $121.88 $120.78
</TABLE>

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    LeRoy  T. Carlson,  Jr., President (chief  executive officer)  of TDS, makes
annual compensation decisions for TDS  executives other than for himself.  LeRoy
T.   Carlson,  Jr.,   is  a   member  of   the  Board   of  Directors   of  TDS,

                                      -16-
<PAGE>
USM, TDS Telecom and  APP. LeRoy T.  Carlson, Jr., is also  the Chairman of  TDS
Telecom,  USM and APP and, as  such, approves the executive officer compensation
decisions for TDS Telecom, USM and APP. The Stock Option Compensation  Committee
of  the Board of  Directors of TDS  makes annual compensation  decisions for the
President of TDS and  makes long-term compensation  decisions for all  executive
officers.  The members of the Stock Option Compensation Committee are Herbert S.
Wander (Chairman), Lester O.  Johnson and Donald C.  Nebergall, all of whom  are
directors of TDS.

ISSUANCE OF TDS SHARES IN CONNECTION WITH CERTAIN ACQUISITIONS

    The  Company issues  TDS securities  in connection  with the  acquisition of
cellular interests on behalf of USM.  At the time such acquisitions are  closed,
the  acquired  cellular  interests  are  generally  transferred  to  USM,  which
reimburses TDS by issuing USM securities to TDS or by increasing the balance due
to TDS under a  revolving credit agreement between  TDS and USM (the  "Revolving
Credit Agreement"). The fair market value of the USM securities issued to TDS in
connection with these transactions is calculated in the same manner and over the
same  time period as the  fair market value of the  TDS securities issued to the
sellers in such  acquisitions. During 1994,  USM issued 4.2  million USM  Common
Shares  to TDS and became  indebted to TDS for  an additional $309,000 under the
Revolving Credit Agreement, to reimburse TDS  for 2.2 million TDS Common  Shares
issued for such cellular interests.

    In  addition to the shares described  in the preceding paragraph, additional
securities of  TDS and  USM  were authorized  for  issuance in  connection  with
acquisitions  of cellular interests  that were pending at  December 31, 1994. In
connection with these acquisitions, TDS expects to issue in 1995 or later  years
approximately 1.9 million TDS Common Shares, for which USM will reimburse TDS by
issuing approximately 2.7 million USM Common Shares and increasing the amount of
debt  under  the  Revolving  Credit  Agreement  in  an  amount  estimated  to be
approximately $11.2 million.

OTHER RELATIONSHIPS AND RELATED TRANSACTIONS

    Walter C.D. Carlson, a director of  the Company, Michael G. Hron,  Secretary
of the Company, TDS Telecom and APP, William S. DeCarlo, the Assistant Secretary
of  TDS, Stephen  P. Fitzell, the  Secretary of  USM and Sherry  S. Treston, the
Assistant Secretary of USM, are partners  of Sidley & Austin, the principal  law
firm  of the Company and its subsidiaries.  Walter C.D. Carlson is a trustee and
beneficiary of a voting trust which controls TDS and is the husband of Debora M.
de Hoyos, a director of APP.

                        SECURITY OWNERSHIP OF MANAGEMENT

    The following table sets forth, at  February 28, 1995, the number of  Common
Shares  and Series A Common Shares beneficially owned, and the percentage of the
outstanding shares of each such class so owned by each director and nominee  for
director  of the Company, by each of the executive officers named in the Summary
Compensation Table and by all directors and executive officers as a group.

<TABLE>
<CAPTION>
                                                                                                      PERCENT OF
       NAME OF INDIVIDUAL OR                                   AMOUNT AND NATURE OF     PERCENT OF      VOTING
    NUMBER OF PERSONS IN GROUP           TITLE OF CLASS      BENEFICIAL OWNERSHIP(1)       CLASS         POWER
- -----------------------------------  ----------------------  ------------------------   -----------   -----------
<S>                                  <C>                     <C>                        <C>           <C>
LeRoy T. Carlson, Jr., Walter C.D.
 Carlson, Letitia G. Carlson,
 Donald C. Nebergall and
 Melanie J. Heald(2)...............  Series A Common Shares          6,252,336              90.9%         52.4%
LeRoy T. Carlson, Jr., C. Theodore
 Herbert, Ronald D. Webster and
 Michael G. Hron(3)................  Common Shares                       1,008               *             *
                                     Series A Common Shares            146,576               2.1%          1.2%
LeRoy T. Carlson, Jr., C. Theodore
 Herbert, Ronald D. Webster and
 Michael G. Hron(4)................  Common Shares                      19,148               *             *
LeRoy T. Carlson(5)................  Common Shares                      19,793               *             *
                                     Series A Common Shares             72,174               1.0           *
LeRoy T. Carlson, Jr.(6)(12).......  Common Shares                      64,912               *             *
</TABLE>

                                      -17-
<PAGE>
<TABLE>
<CAPTION>
                                                                                                      PERCENT OF
       NAME OF INDIVIDUAL OR                                   AMOUNT AND NATURE OF     PERCENT OF      VOTING
    NUMBER OF PERSONS IN GROUP           TITLE OF CLASS      BENEFICIAL OWNERSHIP(1)       CLASS         POWER
- -----------------------------------  ----------------------  ------------------------   -----------   -----------
<S>                                  <C>                     <C>                        <C>           <C>
Murray L. Swanson(7)(12)...........  Common Shares                      28,426               *             *
                                     Series A Common Shares              2,445               *             *
James Barr III(12).................  Common Shares                      12,229               *             *
H. Donald Nelson(7)................  Common Shares                       3,576               *             *
                                     Series A Common Shares              5,147               *             *
Rudolph E. Hornacek(8).............  Common Shares                      16,666               *             *
                                     Series A Common Shares              2,350               *             *
Lester O. Johnson(9)...............  Common Shares                       2,041               *             *
                                     Series A Common Shares             70,262               1.0%          *
Donald C. Nebergall(10)............  Common Shares                       1,098               *             *
Walter C.D. Carlson(11)............  Common Shares                          67               *             *
Donald R. Brown(12)................  Common Shares                      16,749               *             *
                                     Series A Common Shares              4,592               *             *
Robert J. Collins(12)..............  Common Shares                       3,998               *             *
                                     Series A Common Shares                498               *             *
Other executive officers
 (8 persons)(12)(13)...............  Common Shares                     117,244               *             *
                                     Series A Common Shares                710               *             *
All directors and executive
 officers as a group (20
 persons)(12)......................  Common Shares                     306,955               *             *
                                     Series A Common Shares          6,557,090              95.4%         54.9%
<FN>
- ---------
  * Less than 1%
 1. The nature of beneficial ownership for shares in this column is sole  voting
    and investment power, except as otherwise set forth in these footnotes.
 2. The  shares listed are held by the  persons named as trustees under a voting
    trust which  expires  June 30,  2009,  created to  facilitate  long-standing
    relationships  among the trustees'  certificate holders. Under  the terms of
    the voting trust, the trustees hold and vote the Series A Common Shares held
    in the trust.  If the voting  trust were terminated,  the following  persons
    would  each be deemed  to own beneficially  more than 5%  of the outstanding
    Series A Common  Shares: Margaret  D. Carlson  (wife of  LeRoy T.  Carlson),
    LeRoy  T. Carlson, Jr., Walter C.D. Carlson, Prudence E. Carlson, Letitia G.
    Carlson (children of LeRoy T. Carlson and Margaret D. Carlson) and Donald C.
    Nebergall, as trustee under certain trusts  for the benefit of the heirs  of
    LeRoy  T.  and  Margaret  D.  Carlson  and  an  educational  institution. In
    addition, Margaret D. Carlson  owns 50,512 Series  A Common Shares  directly
    and Prudence E. Carlson owns 194,148 Series A Common Shares directly.
 3. Voting  and investment control is shared by the persons named as trustees of
    the Telephone and Data Systems, Inc. Employees' Pension Trust I.
 4. Voting and investment control is shared by the persons named as trustees  of
    the  Telephone and Data  Systems, Inc. Tax-Deferred  Savings Trust. Does not
    include 185,870 shares as to which the voting and investment power is passed
    through to plan participants  or 1,278 shares voted  by such trustees  which
    are reported as being beneficially owned by the other persons in this table.
 5. Does not include 267,648 Series A Common Shares (3.9% of class) held for the
    benefit  of LeRoy T. Carlson in the  voting trust described in footnote (2).
    Beneficial ownership is disclaimed as to 637,261 Series A Common Shares held
    for the benefit of his wife in such  voting trust and as to 50,512 Series  A
    Common  Shares included in the table which are held directly by his wife (an
    aggregate of 10.0% of class).
 6. Does not include 1,067,970 Series A  Common Shares (15.5% of class) held  in
    the  voting trust described  in footnote (2), of  which 1,038,734 shares are
    held for  the benefit  of  LeRoy T.  Carlson,  Jr. Beneficial  ownership  is
    disclaimed  with respect  to an aggregate  of 29,236 Series  A Common Shares
    held for the benefit  of his wife,  his children and  others in such  voting
    trust.
 7. Includes shares as to which voting and/or investment power is shared.
 8. Includes 681 Series A Common Shares held as custodian for his children.
 9. Does not include 244,622 Series A Common Shares (3.6% of class) held for the
    benefit  of Lester O. Johnson and his  wife in the voting trust described in
    footnote (2).
</TABLE>

                                      -18-
<PAGE>
<TABLE>
<C> <S>
10. Does not include 1,007,828 Series A  Common Shares (14.6% of class) held  as
    trustee  under trusts for the benefit of  the heirs of LeRoy T. and Margaret
    D. Carlson and an educational institution, or 30 Series A Common Shares held
    for the benefit  of Donald C.  Nebergall, which are  included in the  voting
    trust described in footnote (2).
11. Does  not include 1,069,341 Series A Common  Shares (15.5% of class) held in
    the voting trust described  in footnote (2), of  which 1,042,878 shares  are
    held  for  the  benefit  of Walter  C.D.  Carlson.  Beneficial  ownership is
    disclaimed with respect  to an aggregate  of 26,463 Series  A Common  Shares
    held for the benefit of his wife and children in such voting trust.
12. Includes  the  following  number  of Common  Shares  that  may  be purchased
    pursuant to  stock  options  and/or  stock  appreciation  rights  which  are
    currently  exercisable or exercisable within 60  days: Mr. LeRoy T. Carlson,
    7,210 shares; Mr. LeRoy T. Carlson,  Jr., 60,420 shares; Mr. Swanson,  7,075
    shares;  Mr. Barr,  10,000 shares; Mr.  Hornacek, 11,890  shares; Mr. Brown,
    1,430 shares;  Mr. Collins,  -0-shares; and  all other  executive  officers,
    80,975 shares.
13. Does  not include  58,569 Series  A Common Shares  held in  the voting trust
    described in footnote (2).
</TABLE>

                             PRINCIPAL SHAREHOLDERS

    In addition  to persons  listed in  the preceding  table and  the  footnotes
thereto,  the following table  sets forth, as of  February 28, 1995, information
regarding each person who beneficially owns more than 5% of any class of  voting
securities  of TDS.  The nature  of beneficial ownership  in this  table is sole
voting and investment power except as otherwise set forth in footnotes thereto.

<TABLE>
<CAPTION>
                                                           SHARES OF                 PERCENT OF
                                                           TDS CLASS   PERCENT OF      VOTING
     SHAREHOLDER'S NAME AND ADDRESS       TITLE OF CLASS     OWNED      TDS CLASS       POWER
- ----------------------------------------  --------------  -----------  -----------   -----------

<S>                                       <C>             <C>          <C>           <C>
Putnam Investments, Inc., ET AL.(1) ....  Common Shares    3,578,933          7.1%          3.0%
One Post Office Square
Boston, Massachusetts 02109

The Equitable Companies Inc.(2) ........  Common Shares    2,810,190          5.6%          2.4%
787 Seventh Avenue
New York, New York 10019

Liberty Investment Management,            Common Shares    2,677,070          5.3%          2.2%
Inc.(3) ................................
2502 Rocky Point Drive
Tampa, Florida 33607

William and Betty McDaniel .............  Preferred           62,500         13.8%      *
160 Stowell Road                          Shares
Salkum, Washington 98582

Van and Janet McDaniel .................  Preferred           62,500         13.8%      *
160 Stowell Road                          Shares
Salkum, Washington 98582

Goldman Sachs & Co. ....................  Preferred           51,290         11.3%      *
85 Broad Street                           Shares
New York, New York 10004

Roland G. and Bette B. Nehring .........  Preferred           23,030          5.1%      *
5253 North Dromedary Road                 Shares
Phoenix, Arizona 85018
<FN>
- ---------
*    Less than 1%

(1)  Based on a  Schedule 13G (Amendment  No. 2) filed  with the Securities  and
     Exchange   Commission  ("SEC").  The  Schedule   13G  reports  that  Putnam
     Investments, Inc. and The Putnam Advisory Company, Inc. share voting  power
     with  respect to 342,331  Common Shares, that  Putnam Investments, Inc. and
     Putnam Investment Management, Inc. share dispositive power with respect  to
     3,096,605  Common Shares, and that Putnam  Investments, Inc. and The Putnam
     Advisory Company,  Inc. share  dispositive power  with respect  to  482,328
     Common  Shares. The Schedule  13G reports that  Marsh & McLennan Companies,
     Inc. is the direct or indirect parent corporation of each of such entities.

(2)  Based on the most recent Schedule 13G (Amendment No. 6) filed with the SEC.
     Includes shares  held  by  the following  affiliates:  The  Equitable  Life
     Assurance  Society  of  the  United States  --  1,507,900  shares; Alliance
     Capital Management,  L.P.  --  1,290,090  shares;  and  Wood,  Struthers  &
     Winthrop  Management Corp. -- 12,200  shares. Equitable reports sole voting
     power with respect to
</TABLE>

                                      -19-
<PAGE>
<TABLE>
<S>  <C>
     2,653,350 shares, shared  voting power  with respect to  53,500 shares  and
     sole  dispositive power with  respect to 2,810,190  shares. Alpha Assurance
     I.A.R.D. Mutuelle, Alpha Assurances  Vie Mutuelle, AXA Assurances  I.A.R.D.
     Mutuelle,  AXA Assurances Vie  Mutuelle, Uni Europe  Assurance Mutuelle and
     AXA, corporations organized under the laws of France, are affiliates of The
     Equitable Companies, Inc.

(3)  Based  on  information  provided  to  the  Company  by  Liberty  Investment
     Management, Inc.
</TABLE>

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

    See  "Executive Compensation--Compensation Committee  Interlocks and Insider
Participation."

                             SHAREHOLDER PROPOSALS

    Proposals of  shareholders  intended to  be  presented at  the  1996  Annual
Meeting  of  Shareholders  must be  received  by  the Company  at  its principal
executive offices  not  later  than  December 15,  1995  for  inclusion  in  the
Company's proxy statement and form of proxy relating to that meeting.

                            SOLICITATION OF PROXIES

    Your  proxy is solicited  by the Board  of Directors and  its agents and the
cost of  solicitation will  be  paid by  the  Company. Officers,  directors  and
regular employees of the Company, acting on its behalf, may also solicit proxies
by  telephone, telegraph  or personal interview.  The Company  has also retained
MacKenzie Partners, Inc. to assist in the  solicitation of proxies for a fee  of
$7,500  plus out-of-pocket expenses.  The Company will,  at its expense, request
brokers  and  other  custodians,  nominees  and  fiduciaries  to  forward  proxy
soliciting  material to the beneficial  owners of shares held  of record by such
persons.

                             FINANCIAL INFORMATION

    THE COMPANY WILL FURNISH WITHOUT  CHARGE A COPY OF  ITS REPORT ON FORM  10-K
FOR  THE FISCAL YEAR ENDED DECEMBER 31, 1994, INCLUDING THE FINANCIAL STATEMENTS
AND THE SCHEDULES THERETO, UPON THE  WRITTEN OR ORAL REQUEST OF ANY  SHAREHOLDER
AS  OF THE  RECORD DATE,  AND WILL PROVIDE  COPIES OF  THE EXHIBITS  TO ANY SUCH
DOCUMENTS UPON PAYMENT OF A REASONABLE FEE WHICH SHALL NOT EXCEED THE  COMPANY'S
REASONABLE  EXPENSES INCURRED THEREWITH.  REQUESTS FOR SUCH  MATERIALS SHOULD BE
DIRECTED TO  INVESTOR RELATIONS,  TELEPHONE  AND DATA  SYSTEMS, INC.,  30  NORTH
LASALLE STREET, 40TH FLOOR, CHICAGO, ILLINOIS 60602, TELEPHONE (312) 630-1900.

                                 OTHER BUSINESS

    It  is not  anticipated that  any action will  be asked  of the shareholders
other than  that set  forth above,  but if  other matters  properly are  brought
before  the  Annual  Meeting,  the  persons named  in  the  proxy  will  vote in
accordance with their best judgment.

                                          By order of the Board of Directors

                                          /s/ Michael G. Hron

                                          Michael G. Hron
                                          SECRETARY

   ALL SHAREHOLDERS ARE URGED TO SIGN, DATE AND MAIL THEIR PROXIES PROMPTLY.

                                      -20-
<PAGE>
                                   EXHIBIT A

                        TELEPHONE AND DATA SYSTEMS, INC.
                         1994 LONG-TERM INCENTIVE PLAN

                                   ARTICLE I
                                    PURPOSE

    The  purposes  of  the  Telephone  and  Data  Systems,  Inc.  1994 Long-Term
Incentive Plan (the "Plan") are (i)  to align the interests of the  stockholders
of  Telephone and Data Systems,  Inc. (the "Company") and  the key executive and
management employees  of the  Company  who receive  options  under the  Plan  by
increasing  the proprietary interest  of such employees  in the Company's growth
and success, (ii)  to advance  the interests of  the Company  by attracting  and
retaining  key executive and  management employees of the  Company, and (iii) to
motivate such employees to act in the long-term best interests of the  Company's
stockholders.

                                   ARTICLE II
                                  DEFINITIONS

    For  purposes of  the Plan, the  following capitalized terms  shall have the
meanings set forth in this Article.

    2.1  "Affiliate" shall mean a corporation which owns directly or  indirectly
at  least 50%  of the outstanding  stock of  the Company or  the combined voting
power of  such  outstanding  stock  or  a corporation  at  least  50%  of  whose
outstanding  stock or  the combined  voting power  of such  outstanding stock is
owned directly or indirectly by the Company.

    2.2   "Award" shall  mean a  written agreement  between the  Company and  an
optionee evidencing an option granted hereunder.

    2.3  "Board" shall mean the Board of Directors of the Company.

    2.4  "Code" shall mean the Internal Revenue Code of 1986, as amended.

    2.5   "Committee" shall mean a Committee designated by the Board, consisting
of two or more members of the Board, each of whom are "outside directors" within
the meaning of section 162(m) of the Code. No member of the Committee during the
one year prior to serving as a Committee member, or while serving as a Committee
member, shall have been, or shall be, granted or awarded shares of Common Stock,
or options to purchase shares of Common Stock or other Stock of the Company,  or
stock  appreciation rights pursuant to the Plan or any other plan of the Company
or any of its affiliates, except for a grant or award which would not result  in
such  member ceasing to be  a "disinterested person" within  the meaning of Rule
16b-3 under the Exchange Act.

    2.6  "Common Stock" shall mean the class of shares of the Company designated
as "Common Shares" in its Articles of Incorporation.

    2.7   "Disability" shall  mean a  total physical  disability which,  in  the
committee's  judgment, prevents  an optionee from  performing substantially such
optionee's employment duties and responsibilities for a continuous period of  at
least six months.

    2.8  "ERISA" shall mean the Employee Retirement Income Security Act of 1974,
as amended.

    2.9   "Exchange  Act" shall  mean the  Securities Exchange  Act of  1934, as
amended.

    2.10  "Fair Market Value"  of a share of Stock  shall mean its closing  sale
price  on the principal national stock exchange  on which the Stock is traded on
the date as of which  such value is being determined,  or, if there shall be  no
reported  sale for such  date, on the next  preceding date for  which a sale was
reported; PROVIDED  THAT  if  Fair  Market  Value for  any  date  cannot  be  so
determined,  Fair Market Value shall be  determined by the Committee by whatever
means or method as the Committee, in the good faith exercise of its  discretion,
shall at such time deem appropriate.

    2.11   "Incentive Stock Option"  shall mean an option  to purchase shares of
Stock which meets the requirements of section 422 of the Code (or any  successor
provision)  and which  is intended by  the Committee to  constitute an Incentive
Stock Option.
<PAGE>
    2.12  "Legal Representative" shall mean a guardian, legal representative  or
other person acting in a similar capacity with respect to an optionee.

    2.13   "Mature Shares" shall  mean shares of Stock  (i) for which the holder
thereof has good title, free and clear  of all liens and encumbrances, and  (ii)
which  such holder has held for at least six months or has purchased on the open
market.

    2.14  "Non-Qualified Stock Option" shall  mean an option to purchase  shares
of Stock which is not an Incentive Stock Option.

    2.15   "Performance Measures" shall mean criteria and objectives established
by the Committee which  must be satisfied during  a Performance Period in  order
for  an employee eligible to participate in the Plan to be granted a Performance
Stock Option. Such criteria and objectives may include, but are not limited  to,
the  attainment by  a share  of Stock  of a  specified Fair  Market Value  for a
specified period  of time,  certain  earnings per  share  or return  on  equity,
increased cash flows, revenues, or market share, or attainment of cost reduction
goals,  attainment of individual  performance objectives, or  any other criteria
and objectives established by the Committee or any combination thereof.

    2.16  "Performance Period" shall mean  a period designated by the  Committee
during which Performance Measures shall be measured.

    2.17   "Permanent and Total Disability" shall  have the meaning set forth in
section 22(e)(3) of the Code (or any successor thereto).

    2.18  "Permitted Transferee" shall mean  (i) an optionee's spouse, (ii)  any
of  an optionee's lineal descendants or (iii)  a trust or similar arrangement of
which such spouse, a lineal descendant of such optionee, or one or more of  such
persons  are  the  only  current beneficiaries,  provided  that  such  spouse or
descendant (or the Legal  Representative of such spouse  or descendant) or  such
trust  or similar arrangement,  as the case  may be, has  entered into a written
agreement with the Company authorizing the  Company to withhold shares of  Stock
which  would  otherwise  be delivered  to  such  person upon  an  exercise  of a
Non-Qualified Stock Option to pay any federal, state, local or other taxes which
may be required to be withheld or  paid in connection with such exercise in  the
event  that the optionee does not provide for an arrangement satisfactory to the
Company to assure that such taxes will be paid.

    2.19  "Stock" shall  mean Common Stock and  any other equity security  which
(i) is designated by the Board to be available for stock option grants under the
Plan  or (ii) becomes available  for grants under the Plan  by reason of a stock
split, stock dividend, recapitalization, reorganization, merger,  consolidation,
combination,   exchange  of  shares,   spin-off  or  other   similar  change  in
capitalization or  event or  any distribution  to holders  of shares  of  Common
Stock.

                                  ARTICLE III
                         ELIGIBILITY AND ADMINISTRATION

    3.1    ELIGIBILITY.   Participants in  the  Plan shall  consist of  such key
executive and management employees of the  Company as the Committee in its  sole
discretion  may  select  from time  to  time.  The Committee's  selection  of an
employee to participate in the Plan at any time shall not require the  Committee
to select such employee to participate in the Plan at any other time.

    3.2    COMMITTEE  ADMINISTRATION.    (a)  IN  GENERAL.  The  Plan  shall  be
administered by the  Committee in  accordance with the  terms of  the Plan.  The
Committee,  in its  discretion, shall  select those  eligible key  executive and
management employees for participation in  the Plan as the Committee  determines
and  shall determine  the form  and timing of  each grant  of an  option and the
number of shares of Stock subject to  each option, the purchase price per  share
of  Stock purchasable upon  exercise of the  option, the time  and conditions of
exercise of  the  option and  all  other terms  and  conditions of  the  option,
including,  without limitation, the form of the Award evidencing the option. The
Committee shall interpret  the Plan and  establish any rules  and procedures  it
deems  necessary or desirable for the administration of the Plan and may impose,
incidental to the  grant of an  option, conditions with  respect to the  option,
such  as restricting or limiting competitive employment or other activities. All
such   interpretations,   rules,    procedures   and    conditions   shall    be

                                      A-2
<PAGE>
conclusive  and  binding  on the  parties.  A  majority of  the  members  of the
Committee shall constitute a quorum. The  acts of the Committee shall be  either
(i) acts of a majority of the members of the Committee present at any meeting at
which  a quorum is present or (ii) acts approved in writing by a majority of the
Committee without a meeting.

    (b)  DELEGATION.  The  Committee may delegate some or  all of its power  and
authority  hereunder  to  the President  and  Chief Executive  Officer  or other
executive officer of the Company  as the Committee deems appropriate;  PROVIDED,
HOWEVER, that the Committee may not delegate its power and authority with regard
to  (A) the selection for  participation in the Plan  of (i) the Chief Executive
Officer of the Company (or any employee who is acting in such capacity), one  of
the  four  highest compensated  officers of  the Company  (other than  the Chief
Executive Officer), or any other person deemed to be a "covered employee" within
the meaning of section 162(m) of the  Code or who, in the Committee's  judgment,
is likely to be a covered employee at any time during the exercise period of the
option  to  be granted  to such  employee, or  (ii) an  officer or  other person
subject to  section 16  of the  Exchange Act,  or (B)  decisions concerning  the
timing,  pricing or  number of shares  subject to  an option granted  to such an
employee, officer or other person who is, or who in the Committee's judgment  is
likely to be, a covered employee.

    (c)   INDEMNIFICATION.  No member of the Board or Committee, and neither the
President and Chief Executive  Officer nor any other  executive officer to  whom
the  Committee shall delegate any of its power and authority hereunder, shall be
liable for any act, omission, interpretation, construction or determination made
in good faith in connection with the Plan  and each member of the Board and  the
Committee  and the  President and  Chief Executive  Officer and  each such other
executive officer who is  designated by the Committee  to exercise any power  or
authority  hereunder shall be  entitled to indemnification  and reimbursement by
the Company  in  respect  of  any claim,  loss,  damage  or  expense  (including
attorneys'  fees) arising therefrom to the  full extent permitted by law, except
as otherwise  may be  provided in  the Company's  articles of  incorporation  or
by-laws, and under any directors' and officers' liability insurance which may be
in effect from time to time.

    3.3   SHARES AVAILABLE.   Subject to adjustment as  provided in Section 5.7,
800,000 shares of Common Stock shall initially be available under the Plan. Such
shares of Common  Stock and shares  of each  other class of  Stock which  become
available  under the Plan shall be reduced by the sum of the aggregate number of
shares of such Stock then subject to outstanding options under the Plan. To  the
extent  that  an  outstanding option  expires  or terminates  unexercised  or is
cancelled or  forfeited, then  the  shares of  Stock  subject to  such  expired,
unexercised,  cancelled  or  forfeited portion  of  such option  shall  again be
available under the Plan. Shares of Stock  to be delivered under the Plan  shall
be  made available from  authorized and unissued shares  of Stock, or authorized
and issued shares of Stock reacquired  and held as treasury shares or  otherwise
or a combination thereof.

                                   ARTICLE IV
                                 STOCK OPTIONS

    4.1   IN GENERAL.   The Committee  may, in its  discretion, grant options to
purchase shares of Stock to  such eligible employees as  may be selected by  the
Committee.  Each  option, or  portion thereof,  that is  not an  Incentive Stock
Option, shall be a Non-Qualified Stock Option. Each Incentive Stock Option shall
be granted within ten  years of the  effective date of the  Plan. To the  extent
that  the aggregate Fair  Market Value (determined  as of the  date of grant) of
shares of Stock  with respect  to which  options designated  as Incentive  Stock
Options  are  exercisable for  the first  time  by an  option holder  during any
calendar year (under the  Plan or any other  plan of the Company  or any of  its
subsidiaries)  exceeds  $100,000,  such options  shall  constitute Non-Qualified
Stock Options. Options shall be subject to the terms and conditions set forth in
this Section 4.1  and shall contain  such additional terms  and conditions,  not
inconsistent  with the terms of the Plan, as the Committee shall deem advisable,
except that the Committee shall not grant  an option or options in any  calendar
year  to any eligible employee which, in the aggregate, give such an employee an
option to purchase more than 50,000 shares of Stock (as may be adjusted pursuant
to Section 5.7).

    4.2  NUMBER OF  SHARES AND PURCHASE  PRICE.  The number  of shares of  Stock
subject  to an option and the purchase price per share of Stock purchasable upon
exercise of the option shall be determined by the Committee; PROVIDED,  HOWEVER,
that  the  purchase  price  per  share of  Stock  purchasable  upon  exercise of

                                      A-3
<PAGE>
either an Incentive Stock Option or a Non-Qualified Stock Option shall generally
be the average Fair Market Value of a share of Stock during the 20 trading  days
immediately  preceding the  date the option  is granted,  but in the  case of an
Incentive Stock Option, shall not be less than 100% of the Fair Market Value  of
a  share of Stock on the date such  option is granted; PROVIDED FURTHER, that if
an Incentive Stock Option shall be granted to an employee who owns capital stock
possessing more  than ten  percent of  the total  combined voting  power of  all
classes of capital stock of the Company or any of its subsidiaries ("Ten Percent
Holder"),  the purchase price per  share of Stock shall be  at least 110% of its
Fair Market Value.

    4.3  OPTION PERIOD  AND EXERCISABILITY.  The  period during which an  option
may  be exercised shall be determined  by the Committee; PROVIDED, HOWEVER, that
no Incentive Stock Option shall be exercised later than ten years after its date
of grant; PROVIDED FURTHER, that if  an Incentive Stock Option shall be  granted
to a Ten Percent Holder, such option shall be exercised within five years of its
date  of  grant. The  Committee may,  in  its discretion,  establish Performance
Measures which must  be satisfied  during a  Performance Period  as a  condition
either  to a grant of an option or to  the exercisability of all or a portion of
an option.  The  Committee  shall  determine  whether  an  option  shall  become
exercisable  in cumulative or non-cumulative installments  or in part or in full
at any time. An  option may be  exercised only with respect  to whole shares  of
Stock.

    4.4   METHOD OF EXERCISE.  An option  may be exercised (i) by giving written
notice to  the Vice  President-Human  Resources of  the Company  specifying  the
number  of whole shares of Stock to be purchased and by accompanying such notice
with payment therefor in full (unless another arrangement for such payment which
is satisfactory to the Company has been made) either (A) in cash, (B) in  Mature
Shares  having a Fair Market Value, determined as of the date of exercise, equal
to the  aggregate purchase  price payable  by reason  of such  exercise, (C)  by
authorizing  the Company to withhold whole shares of Stock which would otherwise
be delivered upon exercise of the option having a Fair Market Value,  determined
as  of the date  of exercise, equal  to the aggregate  purchase price payable by
reason of  such exercise,  (D) in  cash  by a  broker-dealer acceptable  to  the
Company  to whom the optionee has submitted an irrevocable notice of exercise or
(E) a combination of (A), (B) and (C), in each case to the extent determined  by
the  Committee at  the time the  option is  granted, and (ii)  by executing such
documents as the Company may reasonably  request. The Committee shall have  sole
discretion  to disapprove of an  election pursuant to any  of clauses (B)-(E) in
the preceding sentence and, in the case of an optionee who is subject to section
16 of the Exchange Act, the Company  may require that the method of making  such
payment  be in compliance with section 16 of  the Exchange Act and the rules and
regulations thereunder. If payment of the purchase price is to be made  pursuant
to  clause (B) or (C)  (or a combination thereof) of  the first sentence of this
Section 4.4, any fraction  of a share  of Stock which would  be required to  pay
such  purchase price shall be disregarded and  the remaining amount due shall be
paid in cash by  the optionee. No  share of Stock shall  be delivered until  the
full purchase price therefor has been paid.

    4.5   TERMINATION OF EMPLOYMENT.  (A) DISABILITY. Unless otherwise specified
in an Award evidencing the grant of an  option and, in the case of an  Incentive
Stock  Option, subject to  Section 4.5(f), if an  optionee's employment with the
Company terminates by  reason of Disability,  the option held  by such  optionee
shall  be exercisable only to the extent  that such option is exercisable on the
effective date of such optionee's termination of employment and after such  date
may  be exercised by such optionee (or such optionee's Legal Representative) for
a period of 12 months after the effective date of such optionee's termination of
employment or until the expiration of the term of such option, whichever  period
is  shorter.  If the  optionee shall  die  within such  period (or  other period
specified in the Award), the option  shall be exercisable by the beneficiary  or
beneficiaries  duly  designated by  the optionee  or, if  none, the  executor or
administrator of  the optionee's  estate or,  if none,  the person  to whom  the
optionee's  rights under such option shall pass by will or by applicable laws of
descent and distribution, to the same extent such option was exercisable by  the
optionee  on the date of the optionee's death,  for a period ending on the later
of (i)  the last  day of  such period  and (ii)  9 days  after the  date of  the
optionee's death.

    (b)   RETIREMENT  OR RESIGNATION  WITH PRIOR CONSENT  OF THE  BOARD.  Unless
otherwise specified in an Award  evidencing the grant of  an option and, in  the
case  of an Incentive Stock Option, subject  to Section 4.5(f), if an optionee's
employment with the Company  terminates by reason  of the optionee's  retirement
after  attainment  of age  65  or by  reason  of the  optionee's  resignation of
employment at any age with the prior  consent of the Board (as evidenced in  the
Company's  minute book), the  option held by such  optionee shall be exercisable
only to the extent that such option is exercisable on the effective date of such
optionee's retirement or

                                      A-4
<PAGE>
resignation, as the case may  be, and after such date  may be exercised by  such
optionee (or such optionee's Legal Representative) for a period of 90 days after
such  effective  date  or until  the  expiration  of the  term  of  such option,
whichever period is  shorter. If  the optionee who  has so  retired or  resigned
shall  die within  such period  (or other  period specified  in the  Award), the
option shall be exercisable by the beneficiary or beneficiaries duly  designated
by  the optionee or,  if none, the  executor or administrator  of the optionee's
estate or, if none, the person to  whom the optionee's rights under such  option
shall pass by will or by the applicable laws of descent and distribution, to the
same  extent such  option was  exercisable by  the optionee  on the  date of the
optionee's death, for a period ending 180 days after the effective date of  such
optionee's retirement or resignation.

    (c)    TRANSFER  TO  AFFILIATE.   Unless  otherwise  specified  in  an Award
evidencing the grant of an option, and in the case of an Incentive Stock Option,
subject to  Section  4.5(f),  if  an  optionee's  employment  with  the  Company
terminates  by reason of the optionee's  transfer of employment to an Affiliate,
then the  optionee's  employment with  such  Affiliate  shall be  deemed  to  be
employment   with  the  Company  solely  for  the  purpose  of  determining  the
exercisability of any outstanding option  awarded to such optionee, except  that
such  option shall be  exercisable only to  the extent it  is exercisable at the
time of such transfer.

    (d)  DEATH.  Unless otherwise specified in an Award evidencing the grant  of
an  option and,  in the case  of an  Incentive Stock Option,  subject to Section
4.5(f), if an  optionee's employment with  the Company terminates  by reason  of
death,  the option held by such optionee shall be exercisable only to the extent
that such option is exercisable on the date of such optionee's death, and  after
such  date may be exercised by  the beneficiary or beneficiaries duly designated
by the optionee  or, if none,  the executor or  administrator of the  optionee's
estate  or, if none, the person to  whom the optionee's rights under such option
shall pass by will or  by the applicable laws of  descent or distribution for  a
period  of 180 days after the date of  death or until the expiration of the term
of such option, whichever period is shorter.

    (e)  OTHER  TERMINATION OF  EMPLOYMENT.   Unless otherwise  specified in  an
Award  evidencing the grant of an option and,  in the case of an Incentive Stock
Option, subject to Section 4.5(f), if an optionee's employment with the  Company
terminates  for any reason other than Disability, retirement after attainment of
age 65,  resignation  of employment  with  the prior  consent  of the  Board,  a
transfer  to an Affiliate  or death, the  option held by  such optionee shall be
exercisable only to the extent that such option is exercisable on the  effective
date  of such optionee's  termination of employment  and after such  date may be
exercised by  such optionee  (or  such optionee's  Legal Representative)  for  a
period  of 30 days after such effective date or until the expiration of the term
of such option, whichever  period is shorter. If  the optionee shall die  within
such  period (or other period  specified in the Award),  the option held by such
optionee shall be exercisable only to the extent that such option is exercisable
on the date of such  optionee's death, and after such  date may be exercised  by
the  beneficiary or beneficiaries  duly designated by the  optionee or, if none,
the executor or administrator of the  optionee's estate or, if none, the  person
to  whom the optionee's  rights under such option  shall pass by  will or by the
applicable laws of descent or  distribution for a period  of 120 days after  the
date  of death  or until the  expiration of  the term of  such option, whichever
period is shorter. Notwithstanding the first sentence of this subsection (e), if
an optionee ceases to be employed by  the Company on account of such  optionee's
negligence,  willful misconduct, competition with the Company or an Affiliate or
misappropriation of confidential information of the Company or an Affiliate, the
option shall terminate on  the date the optionee's  employment with the  Company
terminates, unless such option terminates earlier pursuant to Section 4.6.

    (f)   TERMINATION OF EMPLOYMENT--INCENTIVE STOCK OPTIONS.  If the employment
with the  Company of  an optionee  of an  Incentive Stock  Option terminates  by
reason  of death or Permanent and  Total Disability, each Incentive Stock Option
held by such optionee shall be exercisable  only to the extent that such  option
is  exercisable on the date of such optionee's death or on the effective date of
such optionee's  termination of  employment  by reason  of Permanent  and  Total
Disability,  as the  case may be.  In the  case of the  optionee's Permanent and
Total Disability, the option  may thereafter be exercised  by such optionee  (or
such  optionee's Legal Representative) for a period of one year (or such shorter
period as the Committee may  specify in the Award)  after the effective date  of
such  optionee's  termination of  employment by  reason  of Permanent  and Total
Disability or until the expiration of  the term of such Incentive Stock  Option,
whichever period is shorter. In the case of the optionee's death, the option may
thereafter  be exercised by the beneficiary  or beneficiaries duly designated by
the optionee or, if none, the executor or administrator of the optionee's estate
or, if none, the person  to whom the optionee's  rights under such option  shall
pass by will or by the applicable laws of

                                      A-5
<PAGE>
descent  and distribution for a period of one  year (or such other period as the
Committee may specify in the Award) after  the date of such optionee's death  or
until  the  expiration of  the term  of such  Incentive Stock  Option, whichever
period is shorter.

    If the employment with the Company of an optionee terminates for any  reason
other  than death or Permanent and Total Disability, each Incentive Stock Option
held by such optionee  shall be exercisable  only to the  extent such option  is
exercisable  on the effective date of such optionee's termination of employment,
and may  thereafter be  exercised by  such optionee  (or such  optionee's  Legal
Representative)  for a period of  three months after the  effective date of such
optionee's termination of employment or until the expiration of the term of  the
Incentive Stock Option, whichever period is shorter.

    If  an  optionee dies  during  the exercise  period  specified in  the Award
evidencing the  grant of  such  option following  termination of  employment  by
reason  of Permanent and  Total Disability, or  if the optionee  dies during the
three-month period following termination of employment for any reason other than
death or Permanent  and Total Disability,  each Incentive Stock  Option held  by
such optionee shall be exercisable only to the extent such option is exercisable
on  the date  of the  optionee's death  and may  thereafter be  exercised by the
beneficiary or beneficiaries duly  designated by the optionee  or, if none,  the
executor  or administrator of the  optionee's estate or, if  none, the person to
whom the  optionee's rights  under such  option shall  pass by  will or  by  the
applicable  laws of descent and  distribution for a period  of one year (or such
shorter period as  the Committee may  specify in  the Award) after  the date  of
death  or  until the  expiration of  the  term of  such Incentive  Stock Option,
whichever period is shorter.

    4.6  FORFEITURE OF OPTION UPON COMPETITION WITH COMPANY OR ANY AFFILIATE  OR
MISAPPROPRIATION   OF  CONFIDENTIAL  INFORMATION.    Notwithstanding  any  other
provision herein, an option  granted pursuant to an  Award under the Plan  shall
not  be exercisable on or after any date  on which such optionee (a) enters into
competition  with  the   Company  or  an   Affiliate,  or  (b)   misappropriates
confidential  information of the  Company or an Affiliate,  as determined by the
Committee or the  Company in  its sole  discretion, and,  accordingly, shall  be
terminated  and thereby forfeited to the extent  it has not been exercised as of
such date.

    For purposes of  the preceding  sentence, an  optionee shall  be treated  as
entering  into competition with the Company or an Affiliate if such optionee (i)
directly or indirectly, individually or in conjunction with any person, firm  or
corporation, has contact with any customer of the Company or an Affiliate or any
prospective  customer which has been  contacted or solicited by  or on behalf of
the Company or an  Affiliate for the  purpose of soliciting  or selling to  such
customer  or prospective customer  any product or service,  except to the extent
such contact is made on behalf of the Company or an Affiliate, or (ii) otherwise
competes with the Company or an Affiliate in any manner or otherwise engages  in
the business of the Company or an Affiliate.

    An optionee shall be treated as misappropriating confidential information of
the  Company or an Affiliate if  such optionee (i) uses confidential information
(as described below) for the  benefit of anyone other  than the Company or  such
Affiliate,  as the  case may  be, or  discloses the  confidential information to
anyone not authorized by the Company or  such Affiliate, as the case may be,  to
receive  such  information,  (ii)  upon  termination  of  employment,  makes any
summaries of, takes any notes with  respect to, or memorizes any information  or
takes  any confidential information or reproductions thereof from the facilities
of the Company or an Affiliate, or (iii) upon termination of employment or  upon
the  request of the  Company or an  Affiliate, fails to  return all confidential
information then in the optionee's possession. "Confidential information"  shall
mean  any  confidential and  proprietary drawings,  reports, sales  and training
manuals, customer lists, computer programs,  and other material embodying  trade
secrets  or confidential  technical, business,  or financial  information of the
Company or an Affiliate.

                                   ARTICLE V
                                    GENERAL

    5.1  EFFECTIVE DATE AND TERM OF PLAN.  The Plan shall become effective as of
November 4,  1994 and  shall terminate  ten years  thereafter unless  terminated
earlier  by the  Board. Termination of  the Plan  shall not affect  the terms or
conditions of  any  option  granted  prior to  termination.  Grants  of  options
hereunder may be made

                                      A-6
<PAGE>
at  any time on or after the effective  date and prior to the termination of the
Plan. The  Plan  shall be  submitted  to the  stockholders  of the  Company  for
approval  and, in the event that the  Plan is not approved by such stockholders,
no Incentive Stock Options shall be granted hereunder.

    5.2  AMENDMENTS.  The Board may  amend the Plan as it shall deem  advisable,
subject  to  any  requirement  of  stockholder  approval  under  applicable law,
including Rule 16b-3  under the  Exchange Act and  section 162(m)  of the  Code;
PROVIDED,  HOWEVER, that, except as provided  in Section 5.7, no amendment shall
be made without stockholder  approval if such amendment  (a) would increase  the
maximum  number of shares of Stock available  for issuance under the Plan or (b)
would reduce  the minimum  purchase price  in the  case of  an option;  PROVIDED
FURTHER  that no amendment shall extend the term of the Plan or shall effect any
change inconsistent with section 422 of  the Code with respect to any  Incentive
Stock  Option  which shall  have been,  or may  be, granted  under the  Plan. No
amendment may impair the rights of a holder of an outstanding option without the
consent of such holder.

    5.3  AWARD.   Each option granted  under the Plan shall  be evidenced by  an
Award  setting  forth the  terms and  conditions applicable  to such  option. No
option shall be valid until an Award is executed by the Company and the optionee
and, upon execution by each party and delivery of the Award to the Company, such
option shall be effective as of the effective date set forth in the Award.

    5.4  TRANSFERABILITY OF STOCK OPTIONS.   No Incentive Stock Option shall  be
transferable  other than  by will  or the  laws of  descent and  distribution or
pursuant to  a beneficiary  designation effective  on the  optionee's death.  No
Non-Qualified  Stock Option shall be transferable other  than (a) by will or the
laws of  descent and  distribution, (b)  pursuant to  a beneficiary  designation
effective  on the  optionee's death,  or (c) to  the extent  permitted under (i)
securities laws relating to the  registration of securities subject to  employee
benefit  plans,  (ii) Rule  16b-3 under  the  Exchange Act  and (iii)  the Award
evidencing the grant  of such option,  by gift to  a Permitted Transferee.  Each
option  may be exercised during the optionee's lifetime only by the optionee (or
the  optionee's  Legal  Representative)  or,  if  applicable,  by  a   Permitted
Transferee.  Except as  permitted by the  preceding sentences, no  option may be
sold, transferred,  assigned,  pledged, hypothecated,  encumbered  or  otherwise
disposed  of  (whether  by operation  of  law  or otherwise)  or  be  subject to
execution, attachment or similar process. Upon any attempt to so sell, transfer,
assign, pledge, hypothecate, encumber  or otherwise dispose  of any option  such
award and all rights thereunder shall immediately become null and void.

    5.5  TAX WITHHOLDING.  The Company shall have the right to require, prior to
the  issuance or delivery of  any shares of Stock, payment  by the holder of the
option being exercised of any federal, state, local or other taxes which may  be
required  to be withheld or paid in connection with the exercise of such option.
As determined by the Committee at the time  of the grant of an option, an  Award
may  provide that  (i) the  Company shall withhold  whole shares  of Stock which
would otherwise be delivered to a holder, having an aggregate Fair Market  Value
determined  as of  the date the  obligation to  withhold or pay  taxes arises in
connection with an option  (the "Tax Date") in  the amount necessary to  satisfy
any such obligation or (ii) the holder may satisfy any such obligation by any of
the  following means:  (A) a cash  payment to  the Company, (B)  delivery to the
Company of  Mature Shares  the aggregate  Fair Market  Value of  which shall  be
determined  as of the  Tax Date, (C)  authorizing the Company  to withhold whole
shares of Stock  which would otherwise  be delivered the  aggregate Fair  Market
Value  of which shall be determined as of the  Tax Date, (D) a cash payment by a
broker-dealer acceptable to  the Company  to whom  the holder  has submitted  an
irrevocable  notice of  exercise or  (E) any  combination of  (A), (B)  and (C);
PROVIDED, HOWEVER, that the Committee  shall have sole discretion to  disapprove
of  an election pursuant to any  of clauses (B)-(E), and that  in the case of an
optionee who is  subject to  section 16  of the  Exchange Act,  the Company  may
require  that the method of satisfying such  an obligation be in compliance with
section 16 of  the Exchange  Act and the  rules and  regulations thereunder.  An
Award  may provide  for shares of  Stock to  be delivered or  withheld having an
aggregate Fair  Market Value  in excess  of the  minimum amount  required to  be
withheld.  Any fraction of a  share of Stock which  would be required to satisfy
such an obligation shall  be disregarded and the  remaining amount due shall  be
paid in cash by the holder.

    5.6  RESTRICTIONS ON SHARES.  Each option granted hereunder shall be subject
to  the requirement that if at any time the Company determines that the listing,
registration or qualification of the shares of Stock subject to such option upon
any securities exchange  or under any  law, or  the consent or  approval of  any
governmental  body, or the taking of any  other action is necessary or desirable
as a condition  of, or in  connection with, the  delivery of shares  thereunder,
such   shares  shall  not  be   delivered  unless  such  listing,  registration,
qualification,

                                      A-7
<PAGE>
consent, approval or other action shall have been effected or obtained, free  of
any  conditions  not acceptable  to the  Company. The  Company may  require that
certificates evidencing shares of  Stock delivered pursuant  to any option  made
hereunder  bear a legend indicating that the sale, transfer or other disposition
thereof by the holder is prohibited except in compliance with the Securities Act
of 1933, as amended, and the rules and regulations thereunder.

    5.7   ADJUSTMENT.    In  the  event of  any  stock  split,  stock  dividend,
recapitalization,   reclassification,  reorganization,   merger,  consolidation,
spin-off, combination of shares in a reverse stock split or other similar event,
each holder of an option  shall be entitled to receive  upon the exercise of  an
option,  at a  price determined  by the Committee  in its  sole discretion, such
shares of Stock and other securities to  which the holder would be entitled  had
the  holder exercised such option prior to  the occurrence of such event. If any
other event shall  occur which in  the judgment  of the Board  would warrant  an
adjustment  to  (i)  the  number  or designation  of  the  class  or  classes of
securities available under  the Plan or  (ii) the number  or designation of  the
class  or  classes  of securities  subject  to  each outstanding  option  or the
purchase price of a share of Stock subject to the option, or any combination  of
adjustments  provided for  in clauses  (i) and  (ii), such  adjustments shall be
authorized by the Board and made by the Committee upon such terms and conditions
as it may deem equitable and appropriate.  To the extent that any such event  or
any  action taken under this Section 5.7 shall  entitle a holder of an option to
purchase additional  shares of  Stock or  other security,  the shares  of  Stock
available  under the Plan shall  be deemed to include  such additional shares of
Stock or other  security. If any  such adjustment would  result in a  fractional
security  being  generally available  under the  Plan, such  fractional security
shall be  disregarded. If  any  such adjustment  would  result in  a  fractional
security  being subject  to an  outstanding option  under the  Plan, the Company
shall pay the holder of such an option, in connection with the first exercise of
such option occurring  after such adjustment,  an amount in  cash determined  by
multiplying (i) the fraction of such security (rounded to the nearest hundredth)
by  (ii) the excess, if any,  of (A) the Fair Market  Value on the exercise date
over (B) the  purchase price  of such security.  Any determination  made by  the
Committee  under this Section 5.7 shall be  final, binding and conclusive on all
holders of outstanding options granted under the Plan.

    5.8  CHANGE IN CONTROL.  (a) Notwithstanding any other provision of the Plan
or any provision  of any agreement,  in the event  of a Change  in Control,  all
outstanding  options shall become immediately exercisable  in full. In the event
of a  Change  in  Control  pursuant  to  Section  (b)(3)  below,  there  may  be
substituted  for each share  of Stock available  under the Plan,  whether or not
then subject to an outstanding option, the number and class of shares into which
each outstanding share of such Stock shall be converted pursuant to such  Change
in Control. In the event of such a substitution, the purchase price per share of
stock   then  subject  to  an  outstanding   option  under  the  Plan  shall  be
appropriately adjusted by  the Committee, but  in no event  shall the  aggregate
purchase  price for such shares be greater than the aggregate purchase price for
the shares of Stock subject to such option prior to the Change in Control.

    (b) For purposes of the Plan, "Change in Control" shall mean:

           (1) the acquisition by any individual, entity or group (a  "Person"),
       including any "person" within the meaning of Section 13(d)(3) or 14(d)(2)
       of  the Exchange Act, of beneficial  ownership within the meaning of Rule
       13d-3 promulgated under the Exchange Act, of 25% or more of the  combined
       voting  power of the then outstanding  securities of the Company entitled
       to  vote  generally  on  matters  (without  regard  to  the  election  of
       directors) (the "Outstanding Voting Securities"), excluding, however, the
       following:  (i) any acquisition directly from the Company or an Affiliate
       (excluding any
       acquisition resulting from  the exercise  of an  exercise, conversion  or
       exchange  privilege, unless the security being so exercised, converted or
       exchanged was acquired directly from  the Company or an Affiliate),  (ii)
       any  acquisition by the Company or an Affiliate, (iii) any acquisition by
       an employee benefit plan  (or related trust)  sponsored or maintained  by
       the  Company or  an Affiliate,  (iv) any  acquisition by  any corporation
       pursuant to a transaction which complies with clauses (i), (ii) and (iii)
       of subsection (3) of this Section  5.8(b), or (v) any acquisition by  the
       following  persons: (A) LeRoy T. Carlson or  his spouse, (B) any child of
       LeRoy T. Carlson or the spouse of  any such child, (C) any grandchild  of
       LeRoy  T. Carlson, including any  child adopted by any  child of LeRoy T.
       Carlson, or the spouse of any such  grandchild, (D) the estate of any  of
       the  persons  described  in clauses  (A)-(C),  (E) any  trust  or similar
       arrangement (including any acquisition on behalf of such trust or similar
       arrangement by the trustees or similar persons) PROVIDED THAT all of  the
       current beneficiaries of such

                                      A-8
<PAGE>
       trust  or similar arrangement are persons described in clauses (A)-(C) or
       their lineal descendants, or (F) the  voting trust which expires on  June
       30,  2009, or any successor to  such voting trust, including the trustees
       of such voting trust  on behalf of such  voting trust (all such  persons,
       collectively, the "Exempted Persons");

           (2)  individuals who, as of November 4, 1994, constitute the Board of
       Directors (the "Incumbent Board") cease  for any reason to constitute  at
       least  a majority of such Board; PROVIDED THAT any individual who becomes
       a director of the Company subsequent to November 4, 1994, whose election,
       or nomination for election by the Company's stockholders, was approved by
       the vote of  at least  a majority of  the directors  then comprising  the
       Incumbent  Board shall  be deemed  a member  of the  Incumbent Board; and
       PROVIDED FURTHER,  that any  individual who  was initially  elected as  a
       director  of the Company as a result  of an actual or threatened election
       contest, as  such  terms  are  used in  Rule  14a-11  of  Regulation  14A
       promulgated  under the  Exchange Act, or  any other  actual or threatened
       solicitation of proxies or consents by  or on behalf of any Person  other
       than the Board shall not be deemed a member of the Incumbent Board;

           (3)  approval by the stockholders of the Company of a reorganization,
       merger  or  consolidation  or  sale  or  other  disposition  of  all   or
       substantially   all  of   the  assets   of  the   Company  (a  "Corporate
       Transaction"), excluding, however,  a Corporate  Transaction pursuant  to
       which (i) all or substantially all of the individuals or entities who are
       the  beneficial owners  of the Outstanding  Voting Securities immediately
       prior to such  Corporate Transaction will  beneficially own, directly  or
       indirectly, more than 51% of the combined voting power of the outstanding
       securities  of the corporation resulting  from such Corporate Transaction
       (including, without limitation, a corporation  which as a result of  such
       transaction  owns, either directly  or indirectly, the  Company or all or
       substantially all of  the Company's  assets) which are  entitled to  vote
       generally  on matters (without  regard to the  election of directors), in
       substantially the same proportions relative  to each other as the  shares
       of  Outstanding  Voting Securities  are owned  immediately prior  to such
       Corporate Transaction, (ii) no Person (other than the following  Persons:
       (V)  the  Company or  an  Affiliate, (W)  any  employee benefit  plan (or
       related trust) sponsored or  maintained by the  Company or an  Affiliate,
       (X)  the corporation resulting  from such Corporate  Transaction, (Y) the
       Exempted  Persons,  (Z)   and  any  Person   which  beneficially   owned,
       immediately  prior to such Corporate Transaction, directly or indirectly,
       25% or more of the Outstanding Voting Securities) will beneficially  own,
       directly  or indirectly, 25% or more of  the combined voting power of the
       outstanding securities of such corporation entitled to vote generally  on
       matters   (without  regard  to  the  election  of  directors)  and  (iii)
       individuals who were members  of the Incumbent  Board will constitute  at
       least  a  majority  of the  members  of  the board  of  directors  of the
       corporation resulting from such Corporate Transaction; or

           (4) approval by the stockholders of the Company of a plan of complete
       liquidation or dissolution of the Company.

    5.9  NO  RIGHT OF PARTICIPATION  OR EMPLOYMENT.   No person  shall have  any
right  to  participate in  the Plan.  Neither  the Plan  nor any  option granted
hereunder shall confer upon any person any right to continued employment by  the
Company  or any of  its subsidiaries or  affiliates or affect  in any manner the
right of the Company or any of  its subsidiaries or affiliates to terminate  the
employment of any person at any time without liability hereunder.

    5.10    RIGHTS  AS  STOCKHOLDER.    No person  shall  have  any  right  as a
stockholder of the Company with  respect to any shares  of Stock of the  Company
which  are subject to an  option granted hereunder unless  and until such person
becomes a stockholder of record with respect to such shares of Stock.

    5.11   GOVERNING LAW.   The  Plan,  each option  granted hereunder  and  the
related  Award, and all determinations made  and actions taken pursuant thereto,
to the extent  not otherwise  governed by  the Code or  the laws  of the  United
States,  shall be governed by the laws of the State of Illinois and construed in
accordance therewith without giving effect to principles of conflicts of laws.

    5.12  SEVERABILITY.   If a provision  of the Plan shall  be held illegal  or
invalid,  the illegality or  invalidity shall not affect  the remaining parts of
the Plan and  the Plan  shall be  construed and enforced  as if  the illegal  or
invalid provision had not been included in the Plan.

                                      A-9
<PAGE>

PROXY                                                                      PROXY
                 PROXY FOR COMMON SHARES SOLICITED ON BEHALF OF
      THE BOARD OF DIRECTORS FOR THE ANNUAL MEETING OF THE SHAREHOLDERS OF
                        TELEPHONE AND DATA SYSTEMS, INC.
                          TO BE HELD ON MAY 19, 1995

     The undersigned hereby appoints LeRoy T. Carlson, Jr., and Donald C.
Nebergall, or either of them acting in the absence of the other, with power of
substitution, attorneys and proxies for and in the name and place of the
undersigned, to vote the number of Common Shares that the undersigned would be
entitled to vote if then personally present at the 1995 Annual Meeting of the
Shareholders of Telephone and Data Systems, Inc., or at any adjournment thereof,
upon the matters as set forth in the Notice of Annual Meeting and Proxy
Statement, as designated on the reverse side hereof.

            THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE NOMINEE
                         AND "FOR" EACH OTHER PROPOSAL.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED ON THE
REVERSE SIDE HEREOF. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR THE
NOMINEE IN PROPOSAL 1 AND FOR EACH OTHER PROPOSAL.

                          (CONTINUED ON REVERSE SIDE)
<PAGE>

                         TELEPHONE AND DATA SYSTEMS, INC.
    PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. / /

                                                                  WITHHOLD
                                                                  AUTHORITY
                                                     FOR the     to vote for
                                                     nominee     the nominee
1.  ELECTION OF DIRECTORS                              / /           / /
    JAMES BARR III


                                                     For     Against     Abstain
2.  ADOPTION OF 1994 INCENTIVE PLAN                  / /       / /         / /


                                                     For     Against     Abstain
3.  RATIFY ACCOUNTANTS FOR 1995                      / /       / /         / /


4.  In accordance with their discretion, upon all other matters that may
    properly come before said Annual Meeting and any adjournment thereof.


Dated:                                      ,1995
       -------------------------------------


Please Sign Here
                ---------------------------------


- -------------------------------------------------
NOTE: Please date this proxy and sign it exactly as your name or names appear.
All joint owners of shares should sign. State full title when signing as
executor, administrator, trustee, guardian, etc. Please return signed proxy in
the enclosed envelope.

<PAGE>

PROXY                                                                      PROXY
             PROXY FOR SERIES A COMMON SHARES SOLICITED ON BEHALF OF
      THE BOARD OF DIRECTORS FOR THE ANNUAL MEETING OF THE SHAREHOLDERS OF
                          TELEPHONE AND DATA SYSTEMS, INC.
                            TO BE HELD ON MAY 19, 1995

     The undersigned hereby appoints LeRoy T. Carlson, Jr., and Donald C.
Nebergall, or either of them acting in the absence of the other, with power of
substitution, attorneys and proxies for and in the name and place of the
undersigned, to vote the number of Series A Common Shares that the undersigned
would be entitled to vote if then personally present at the 1995 Annual Meeting
of the Shareholders of Telephone and Data Systems, Inc., or at any adjournment
thereof, upon the matters as set forth in the Notice of Annual  Meeting and
Proxy Statement, as designated on the reverse side hereof.

            THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE NOMINEES
                            AND "FOR" EACH OTHER PROPOSAL.


THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED ON THE
REVERSE SIDE HEREOF. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR THE
NOMINEES IN PROPOSAL 1 AND FOR EACH OTHER PROPOSAL.

                            (CONTINUED ON REVERSE SIDE)
<PAGE>

                           TELEPHONE AND DATA SYSTEMS, INC.
       PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. / /

                                                                  WITHHOLD
                                                                  AUTHORITY
                                                     FOR the     to vote for
                                                     nominees    the nominees
1.  ELECTION OF DIRECTORS                              / /           / /
    LEROY T. CARLSON, JR.; DONALD C.
    NEBERGALL; MURRAY L. SWANSON
    (INSTRUCTION: To withhold authority
    for any nominee, strike through that
    nominee's name above)


                                                     For     Against     Abstain
2.  ADOPTION OF 1994 INCENTIVE PLAN                  / /       / /         / /


                                                     For     Against     Abstain
3.  RATIFY ACCOUNTANTS FOR 1995                      / /       / /         / /


4.  In accordance with their discretion, upon all other matters that may
properly come before said Annual Meeting and any adjournment thereof.


Dated:                                     , 1995
       ------------------------------------


Please Sign Here
                 ---------------------------------


- --------------------------------------------------
NOTE: Please date this proxy and sign it exactly as your name or names appear.
All joint owners of shares should sign. State full title when signing as
executor, administrator, trustee, guardian, etc. Please return signed proxy in
the enclosed envelope.

<PAGE>

PROXY                                                                      PROXY

 PROXY FOR PREFERRED SHARES ISSUED AFTER OCTOBER 31, 1981 SOLICITED ON BEHALF OF
       THE BOARD OF DIRECTORS FOR THE ANNUAL MEETING OF THE SHAREHOLDERS OF
                          TELEPHONE AND DATA SYSTEMS, INC.
                             TO BE HELD ON MAY 19, 1995

    The undersigned hereby appoints LeRoy T. Carlson, Jr., and Donald C.
Nebergall, or either of them acting in the absence of the other, with power of
substitution, attorneys and proxies for and in the name and place of the
undersigned, to vote the number of Preferred Shares that the undersigned would
be entitled to vote if then personally present at the 1995 Annual Meeting of the
Shareholders of Telephone and Data Systems, Inc., or at any adjournment thereof,
upon the matters as set forth in the Notice of Annual Meeting and Proxy
Statement, as designated on the reverse side hereof.

             THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE NOMINEES
                            AND "FOR" EACH OTHER PROPOSAL.


THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED ON THE
REVERSE SIDE HEREOF. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR THE
NOMINEES IN PROPOSAL 1 AND FOR EACH OTHER PROPOSAL.

                            (CONTINUED ON REVERSE SIDE)
<PAGE>

                           TELEPHONE AND DATA SYSTEMS, INC.
     PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. / /

                                                                  WITHHOLD
                                                                  AUTHORITY
                                                     FOR the     to vote for
                                                     nominees    the nominees
1.  ELECTION OF DIRECTORS                              / /           / /
    LEROY T. CARLSON, JR.; DONALD C.
    NEBERGALL; MURRAY L. SWANSON
    (INSTRUCTION: To withhold authority
    for any nominee, strike through that
    nominee's name above.)


                                                     For     Against     Abstain
2.  ADOPTION OF 1994 INCENTIVE PLAN                  / /       / /         / /


                                                     For     Against     Abstain
3.  RATIFY ACCOUNTANTS FOR 1995                      / /       / /         / /


4.  In accordance with their discretion, upon all other matters that may
properly come before said Annual Meeting and any adjournment thereof.


Dated:                                     , 1995
        -----------------------------------


Please Sign Here
                ---------------------------------


- -------------------------------------------------
NOTE: Please date this proxy and sign it exactly as your name or names appear.
All joint owners of shares should sign. State full title when signing as
executor, administrator, trustee, guardian, etc. Please return signed proxy in
the enclosed envelope.

<PAGE>

PROXY                                                                      PROXY

 PROXY FOR PREFERRED SHARES ISSUED PRIOR TO OCTOBER 31, 1981 SOLICITED ON BEHALF
     OF THE BOARD OF DIRECTORS FOR THE ANNUAL MEETING OF THE SHAREHOLDERS OF
                         TELEPHONE AND DATA SYSTEMS, INC.
                           TO BE HELD ON MAY 19, 1995

     The undersigned hereby appoints LeRoy T. Carlson, Jr., and Donald C.
Nebergall, or either of them acting in the absence of the other, with power of
substitution, attorneys and proxies for and in the name and place of the
undersigned, to vote the number of Preferred Shares that the undersigned would
be entitled to vote if then personally present at the 1995 Annual Meeting of the
Shareholders of Telephone and Data Systems, Inc., or at any adjournment thereof,
upon the matters as set forth in the Notice of Annual Meeting and Proxy
Statement, as designated on the reverse side hereof.

            THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE NOMINEE
                           AND "FOR" EACH OTHER PROPOSAL.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED ON THE
REVERSE SIDE HEREOF. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR THE
NOMINEE IN PROPOSAL 1 AND FOR EACH OTHER PROPOSAL.

                            (CONTINUED ON REVERSE SIDE)
<PAGE>

                           TELEPHONE AND DATA SYSTEMS, INC.
     PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. / /

                                                                  WITHHOLD
                                                                  AUTHORITY
                                                     FOR the     to vote for
                                                     nominee     the nominee
1.  ELECTION OF DIRECTORS                              / /           / /
    JAMES BARR III


                                                     For     Against     Abstain
2.  ADOPTION OF 1994 INCENTIVE PLAN                  / /       / /         / /


                                                     For     Against     Abstain
3.  RATIFY ACCOUNTANTS FOR 1995                      / /       / /         / /


4.  In accordance with their discretion, upon all other matters that may
properly come before said Annual Meeting and any adjournment thereof.


Dated:                                     , 1995
       ------------------------------------


Please Sign Here
                ---------------------------------


- -------------------------------------------------
Note: Please date this proxy and sign it exactly as your name or names appear.
All joint owners of shares should sign. State full title when signing as
executor, administrator, trustee, guardian, etc. Please return signed proxy in
the enclosed envelope.



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