TELEPHONE & DATA SYSTEMS INC
DEFA14A, 1997-05-01
RADIOTELEPHONE COMMUNICATIONS
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<PAGE>
                            SCHEDULE 14A INFORMATION
 
                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )
 
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    / /  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 
         240.14a-12
                        TELEPHONE AND DATA SYSTEMS, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
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<PAGE>

                    TELEPHONE AND DATA SYSTEMS, INC.
                    --------------------------------


                           Value Creation and
                              Performance



                                                     May 1997

<PAGE>

TDS GOALS
- ---------

X  Focus on Fast Growing Local
   Telecommunications Markets in the United 
   States
X  Extend from Wireline into Wireless
   Technologies
X  Rapidly Grow Customers, Revenues, Cash
   Flow and Earnings
X  Deliver Excellent Quality and Value Services
X  Grow Intrinsic Value 15+% Per Year over Long
   Term
X  Maintain Financial Strength and Flexibility


                                                                   2

<PAGE>


POSITIONED IN FAST GROWING TELECOM MARKETS
- ------------------------------------------

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC


A = Local
B = Long-Distance
C = Wireless

   1985                   1995                     2005
                                                PROJECTED

  A = $54                A = $85                  A = $140 
  B = $57                B = $80                  B = $120
  C = $ 2                C = $25                  C = $ 90
 
$110 Billion          $190 Billion              $350 Billion


X Over 50% of new access lines are wireless

Source: Industry Data


                                                                   3
<PAGE>

WIRELESS GROWTH (PERCENT PENETRATION)
- -------------------------------------


CELLULAR HAS EXPERIENCED DRAMATIC GROWTH SINCE 1986. PCS IS EXPECTED TO 
PROVIDE 60% OF WIRELESS ADDITIONS BY 2006.


EDGAR REPRESENTATION OF DATA POINTS
    USED IN PRINTED GRAPHIC


- -----------------------------------
             Cellular        PCS
- -----------------------------------
 1986           0%            - 
- -----------------------------------
 1987           0%            - 
- -----------------------------------
 1988           1%            - 
- -----------------------------------
 1989           1%            - 
- -----------------------------------
 1990           2%            - 
- -----------------------------------
 1991           3%            - 
- -----------------------------------
 1992           4%            - 
- -----------------------------------
 1993           6%            - 
- -----------------------------------
 1994           9%            - 
- -----------------------------------
 1995          13%            - 
- -----------------------------------
 1996          16%            0% 
- -----------------------------------
 1997E         19%            1% 
- -----------------------------------
 1998E         22%            3% 
- -----------------------------------
 1999E         24%            4% 
- -----------------------------------
 2000E         25%            6% 
- -----------------------------------
 2001E         27%            8% 
- -----------------------------------
 2002E         28%           10% 
- -----------------------------------
 2003E         30%           11% 
- -----------------------------------
 2004E         31%           13% 
- -----------------------------------
 2005E         32%           15% 
- -----------------------------------
 2006E         33%           17% 
- -----------------------------------



Source: DLJ

                                                                   4
<PAGE>

TDS REVENUE MIX
- ---------------

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC


A = Wireline
B = Cellular
C = Paging
D = PCS

   1986                   1996                     2001
                                                PROJECTED

  A = 83%                A = 33%                  A = 22%
  B =  5%                B = 58%                  B = 55%
  C = 12%                C =  9%                  C =  6%
                                                  D = 17%
 
$155 Million          $1.2 Billion              


                                                                   5

<PAGE>

THE "VALUE GAP"--STRATEGIES AND TACTICS
- ---------------------------------------

  INVESTOR CONCERN                  TDS STRATEGIES AND TACTICS

Empire building:            X TDS has increased value creation potential by
management wants to           growing its wireless pops per 1,000 Shares at a
grow company size using       CAGR of 11.9%
Common Shares to
acquire assets, diluting
shareholders.



                                                                   6

<PAGE>

TDS--POPS/ACCESS LINES/PAGERS PER 1,000 SHARES
- ----------------------------------------------

                                December 31,
                               1989      1996        CAGR
                               ----      ----        ----

Cellular Pops                   323       335         0.5%
PCS Pops                          0       374     
                             --------------------
    Total Wireless              323       709        11.9%
                             --------------------
                             --------------------

Wireline Access Lines             9         8        -1.7%
                             --------------------
                             --------------------

Pagers                            5        10        10.4%
                             --------------------
                             --------------------


                                                                   7

<PAGE>


                 THE "VALUE GAP"--STRATEGIES AND TACTICS

    INVESTOR CONCERN                        TDS STRATEGIES AND TACTICS
Capital structure: TDS's complex       TDS capital structure facilitates and 
capital structure imposes              encourages a strong balance sheet and 
liquidity and other limitations.       financial flexibility
                                       X Net long-term assets per share have 
                                         grown at a CAGR of 20.2% since 1989.
                                       X TDS's operating cash flow per share 
                                         has grown at a CAGR of 14.5% since 
                                         1991 and is projected to grow at a 
                                         CAGR of 20.3% from 1994 to 1997.

                                                                           8

<PAGE>

TDS BALANCE SHEET DATA
- ----------------------
(DOLLARS IN THOUSANDS, EXCEPT PER SHARE)

                                        DECEMBER 31, 
                                 1989                1996             CAGR
                                 ----                ----             ----
 Investments                   $221,988           $1,942,604          36.3%
 Fixed Assets, net              415,354            1,828,889          23.6%
                             ----------------------------------
  Total Long-term Assets        637,342            3,771,493          28.9%
 Less: Long-Term Debt           269,762            1,018,851          20.9%
                             ----------------------------------
  Net Long-term Assets         $367,580           $2,752,642          33.3%
                             ----------------------------------
                             ----------------------------------
 Common and Series A 
  Shares Outstanding             29,566               61,154          10.9%

 Net Long-term Assets 
  Per Share                    $  12.43           $    45.01          20.2%



                                                                           9
<PAGE>


TDS CASH FLOW
- -------------
(EXCLUDES AERIAL COMMUNICATIONS START-UP COSTS. DOLLARS IN THOUSANDS, EXCEPT 
PER SHARE AMOUNTS.)

                                YEAR ENDED DEC. 31, 
                                 1991        1996            CAGR
                                 ----        ----            ----
Operating Cash Flow*
 US Cellular                  $  2,438    $196,205          140.5%
 TDS Telecom                   108,667     192,325           12.1%
 American Paging                 1,297      (2,849)          
                           ---------------------------
                              $112,402    $385,681           28.0%
                           ---------------------------
                           ---------------------------
Common and Series A
 Shares Outstanding             34,964      61,154           11.8%
Operating Cash Flow 
 per share                    $   3.21    $   6.31           14.5%

*Operating Income plus Depreciation and Amortization

                                                                           10

<PAGE>

TDS CASH FLOW
- -------------
(EXCLUDES AERIAL COMMUNICATIONS START-UP COSTS. DOLLARS IN THOUSANDS, EXCEPT 
PER SHARE AMOUNTS.)

                                YEAR ENDED DEC. 31, 
                                 1994        1997E            CAGR
                                 ----        ----             ----
Operating Cash Flow*
 US Cellular                  $ 82,839    $300,000           53.6%
 TDS Telecom                   160,484     200,000            7.6%
 American Paging                17,009       4,000          -38.3%
                           ---------------------------
                              $260,332    $504,000           24.6%
                           ---------------------------
                           ---------------------------
Common and Series A
 Shares Outstanding             54,825      61,000            3.6%
Operating Cash Flow 
 per share                    $   4.75    $   8.26           20.3%

*Operating Income plus Depreciation and Amortization

                                                                           11

<PAGE>

               THE "VALUE GAP"--STRATEGIES AND TACTICS
               ---------------------------------------

 INVESTOR CONCERN                      TDS STRATEGIES AND TACTICS
Conservative financing:               TDS' conservative approach to financing:
there is no benefit to                X Protects against recent financial 
maintaining a strong                    risks in the wireless industry.
balance sheet.                        X Preserves financial flexibility.
                                      X Enables TDS to maintain an investment 
                                        grade debt rating.

                                                                           12

<PAGE>

               RECENT EVENTS IN THE WIRELESS INDUSTRY
               --------------------------------------

           X Pocket Communications Files Chapter 11
           X Nextwave Requests Financial Relief from FCC


                                                                           13

<PAGE>

FINANCING STRATEGY
- ------------------

X Preserve Appropriate Financial Flexibility
X Maintain Investment Grade Rating
X Keep Business Units' Financing Separate
X Retain Income Tax Consolidation
X Enhance Stock Price
   - Grow intrinsic value 15+% per share per year
   - Avoid actions damaging to stock price


                                                                           14
<PAGE>

             THE "VALUE GAP"--STRATEGIES AND TACTICS
             ---------------------------------------

   INVESTOR CONCERN               TDS STRATEGIES AND TACTICS
Management is not concerned       Recent TDS Actions:
about stock price: shareholder    X Numerous meetings with major shareholders.
concerns have not been            X Added another independent director to 
addressed.                          board of directors.           
                                  X Initiated Share Repurchase Program 
                                    -> Purchased nearly 800,000 TDS Shares 
                                       in Q1'97
                                    -> Purchased 350,000 USM Shares in Q1'97
                                  X Engaged in Continuing Evaluation of TDS 
                                    Corporate Structure
                                  X Changed Management Team at American Paging
                                  X Completed $935 Million in Aerial Financing
                                  X Reported Record Q1'97 Results




                                                                           15

<PAGE>

                        Cellular Providers
                 January 2, 1996 - April 18, 1997


         EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
- -------------------------------------------------------------------------------
                                    DOLLARS
- -------------------------------------------------------------------------------
 DATE          ATI         PWIR       VCELA        USM        S&P       TDS
- -------------------------------------------------------------------------------
1/2/96       100.000     100.000     100.000     100.000    100.000    100.000
- -------------------------------------------------------------------------------
2/8/96       113.656      80.233     101.220     106.296    105.693    111.635
- -------------------------------------------------------------------------------
3/19/96      115.859      90.698      98.780     102.963    104.988    117.296
- -------------------------------------------------------------------------------
4/26/96      112.335      96.221     107.927     103.333    105.273    118.239
- -------------------------------------------------------------------------------
6/5/96       110.132     103.198     117.378      94.444    109.297    112.264
- -------------------------------------------------------------------------------
7/15/96       92.952      86.047     110.366      85.556    101.461    106.289
- -------------------------------------------------------------------------------
8/21/96       99.119      90.116      96.341      91.852    107.143    104.403
- -------------------------------------------------------------------------------
9/30/96       97.357      92.267      94.512      89.630    110.729    101.258
- -------------------------------------------------------------------------------
11/6/96       93.392      71.512      80.488      88.148    116.732     93.082
- -------------------------------------------------------------------------------
12/16/96      90.749      75.581      84.146      82.593    116.150     31.509
- -------------------------------------------------------------------------------
1/24/97       83.260      44.767      71.341      78.889    124.131     89.308
- -------------------------------------------------------------------------------
3/5/97        95.154      66.279      68.902      78.519    129.201    101.887
- -------------------------------------------------------------------------------
4/17/97       82.819      59.884      50.915      72.593    122.722     94.654
- -------------------------------------------------------------------------------


                                  -16-

<PAGE>

                                 PCS Providers
                        July 1, 1996 - April 18, 1997

            EDGAR Representation of Data Points Used in Printed Graphic

- ------------------------------------------------------------------------------
                                        DOLLARS
- ------------------------------------------------------------------------------
  DATE       AERL        ICEL        OMPT        WWCA        S&P         TDS
- ------------------------------------------------------------------------------
 7/1/96     100.00      100.00      100.00      100.00      100.00      100.00
- ------------------------------------------------------------------------------
 8/6/96      88.04       79.75      112.15       84.39       98.00       88.46
- ------------------------------------------------------------------------------
 9/11/96     83.70       79.14       93.93       76.59       98.73       91.76
- ------------------------------------------------------------------------------
10/16/96     77.17       88.96      129.91       83.24      104.22       84.62
- ------------------------------------------------------------------------------
11/20/96     59.78       77.30       99.07       67.05      110.07       81.69
- ------------------------------------------------------------------------------
12/27/96     68.48       60.74       75.23       62.43      111.97       80.22
- ------------------------------------------------------------------------------
 2/3/97      59.78       61.35       85.05       67.05      116.40       83.24
- ------------------------------------------------------------------------------
 3/11/97     50.00       56.44       57.94       58.96      120.04       88.19
- ------------------------------------------------------------------------------
 4/17/97     46.74       55.21       27.34       54.34      112.71       82.69
- ------------------------------------------------------------------------------


                                  -17-

<PAGE>


                   STRENGTHENING TDS BOARD OF DIRECTORS
                   ------------------------------------

X Management's Criteria
  - CEO or COO of a public company or major subsidiary
  - Substantial marketing experience
  - Good experience in consumer products
X Spencer Stuart Search Found George Off
  - Co-Founded Catalina Marketing in 1983
  - Five years as Catalina President, last 3 as CEO
  - 30 years experience in marketing: consumer products, retail marketing 
    technology and data base marketing
  - Completely independent director
  - Joined TDS Board in January 1997
  - Already a significant contributor to TDS Board.
      # Member of Audit Committee
      # Member of Stock Option Compensation Committee                       18


<PAGE>

TDS GOALS
- ---------

X Focus on Fast Growing Local Telecommunications Markets in the United States
X Extend from Wireline into Wireless Technologies
X Rapidly Grow Customers, Revenues, Cash Flow and Earnings
X Deliver Excellent Quality and Value Services
X Grow Intrinsic Value 15+% Per Year over Long Term
X Maintain Financial Strength and Flexibility


                                                                            19


<PAGE>



               PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995 SAFE 
                            HARBOR CAUTIONARY STATEMENT
                           -----------------------------

This presentation contains "forward-looking" statements, as defined in the 
Private Securities Litigation Reform Act of 1995, that are based on current 
expectations, estimates and projections. Statements that are not historical 
facts, including statements about the Company's beliefs and expectations are 
forward-looking statements. These statements contain potential risks and 
uncertainties and, therefore, actual results may differ materially. TDS 
undertakes no obligation to publicly update any forward-looking statements 
whether as a result of new information, future events or otherwise.

Important factors that may affect these projections or expectations include, 
but are not limited to: changes in the overall economy; changes in 
competition in markets in which TDS operates; advances in telecommunications 
technology; changes in the telecommunications regulatory environment; pending 
and future litigation; availability of future financing; start-up of PCS 
operations; and unanticipated changes in growth in cellular customers, 
penetration rates, churn rates and the mix of products and services offered 
in our markets. Readers should evaluate any statements in light of these 
important factors.

                                                                       20



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