September 29, 1997
United States Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, DC 20549
Gentlemen:
Enclosed please find six (6) copies of Schedule 13G Form
on behalf of BT Alex. Brown Inc.(formerly Alex. Brown &
Sons Inc.) reporting holdings of the common stock of Boston
Communications Group, Inc.("BCGI") in certain accounts
owned by one of our registered representatives, as well as
in various customer accounts for which that registered
representative has been granted discretionary authority to
purchase or sell (but not the right to vote) securities on
behalf of those customers. The filing reports such
ownership as of July 31, 1997, and was delayed due to a
programming error.
If you have any questions, please call me at(410) 895-3600.
Very truly yours,
Robert F. Price
cc: Boston Communications Group, Inc.
National Association of Securities Dealers
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No. )*
Boston Communications Group, Incorporated
_______________________________________
NAME OF ISSUER:
Common Stock
_______________________________________
TITLE OF CLASS OF SECURITIES
100582105
_______________________________________
CUSIP NUMBER
Check the following box if a fee is being paid with
this statement [ X ]. (A fee is not required only if
the filing person: (1) has a previous statement on
file reporting beneficial ownership of more than five
percent of the class of securities described in Item
1; and (2) has filed no amendment subsequent thereto
reporting beneficial ownership of five percent or less
of such class.) (See Rule 13d-7.)
*The remainder of this cover page shall be filled out
for a reporting person's initial filing on this form
with respect to the subject class of securities, and
for any subsequent amendment containing information
which would alter the disclosures provided in a prior
cover page.
The information required in the remainder of this
cover page shall not be deemed to be "filed" for the
purpose of Section 18 of the Securities Exchange Act
of 1934 ("Act") or otherwise subject to the
liabilities of that section of the Act but shall be
subject to all other provisions of the Act (however,
see the Notes).
(Continued on following page(s))
Page 1 of 6 Pages
CUSIP No. 100582105 Page 2 of 6 Pages
1.NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
BT Alex.Brown Incorporated (formerly Alex.Brown & Sons
Incorporated) IRS ID# 13-3311934 (formerly 52-1319768)
2.CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP *
(A) [ ]
(B) [ ]
3.SEC USE ONLY
4.CITIZENSHIP OR PLACE OF ORGANIZATION
130 Liberty Street New York, New York 10006
NUMBER OF 5. SOLE VOTING POWER
SHARES - 0 - shares
BENEFICIALLY 6. SHARED VOTING POWER
OWNED BY - 0 - shares
EACH 7. SOLE DISPOSITION POWER
REPORTING - 0 - shares
PERSON 8. SHARED DISPOSITION POWER
WITH 1,315,600 shares
9.AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
PERSON
1,315,600 shares
CUSIP No. 100582105 Page 3 of 6 Pages
10.CHECK BOX IF THE AGGREGATE AMOUNT IN ROW(9) EXCLUDES
CERTAIN SHARES *
[]
11.PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
10.36%
12.TYPE OF REPORTING PERSON *
BD
CUSIP No. 100582105 Page 4 of 6 Pages
Item 1(a) NAME OF ISSUER:
Boston Communications Group, Incorporated
Item 1(b) ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE
OFFICES:
100 Sylvan Road
Woburn, MA 01801
Item 2(a) NAME OF PERSON FILING:
BT Alex.Brown Incorporated (formerly Alex.
Brown & Sons Incorporated)
Item 2(b) ADDRESS OF PRINCIPAL BUSINESS OFFICE:
130 Liberty Street
New York, New York 10006
Item 2(c) CITIZENSHIP:
United States
Item 2(d) TITLE OF CLASS OF SECURITIES:
Common Stock
Item 2(e) CUSIP NUMBER:
100582105
Item 3 THE PERSON FILING IS A:
(a) [X] Broker or dealer registered under Section
15 of the Act
Item 4 OWNERSHIP:
(a) Amount Beneficially Owned:
1,315,600 shares (as of July 31, 1997)
CUSIP No. 100582105 Page 5 of 6 Pages
(b) Percent of Class:
10.36%
(c) Number of shares as to which the Bank has:
(i) sole power to vote or to direct the
vote -0-
(ii) shared power to vote or to direct the
vote -0-
(iii) sole power to dispose or to direct the
disposition of -0-
(iv) shared power to dispose or to direct the
disposition of -
1,315,600 shares
Item 5 OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS:
Not applicable.
Item 6 OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF
OF ANOTHER PERSON:
Not applicable.
Item 7 IDENTIFICATION AND CLASSIFICATION OF THE
SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING
REPORTED ON BY THE PARENT HOLDING COMPANY:
Not applicable.
Item 8 IDENTIFICATION AND CLASSIFICATION OF MEMBERS
OF THE GROUP:
Not applicable.
Item 9 NOTICE OF DISSOLUTION OF GROUP:
Not applicable.
CUSIP No. 100582105 Page 6 of 6 Pages
Item 10 CERTIFICATION:
By signing below I certify that, to the best
of my knowledge and belief, the securities
referred to above were acquired in the
ordinary course of business and were not
acquired for the purpose of and do not have
the effect of changing or influencing the
control of the issuer of such securities and
were not acquired in connection with or as a
participant in any transaction having such
purposes or effect.
SIGNATURE:
After reasonable inquiry and to the best of my
knowledge and belief, I certify that the
information set forth in this statement is
true, complete and correct.
Date: September 29, 1997
Signature: BT Alex.Brown Incorporated
(formerly Alex.Brown & Sons Incorporated)
By: /s/Robert F. Price
Name: Robert F. Price
Title: Managing Director
