BANTA CORP
10-Q, 1999-08-17
COMMERCIAL PRINTING
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                    Form 10-Q


(X)  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934
     For the quarterly period ended July 3, 1999

                                       OR

( )  TRANSITION  REPORT  PURSUANT  TO SECTION  13 OR 15(d) OF THE  SECURITIES
     EXCHANGE ACT OF 1934
     For the transition period from ___________to___________

Commission File Number 0-6187

                                BANTA CORPORATION
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified on its charter)

Wisconsin                                                             39-0148550
(State or other jurisdiction                                       (IRS Employer
of incorporation or organization)                                   I.D. Number)


225 Main Street, Menasha, Wisconsin                                        54952
(Address of principal executive offices)                              (Zip Code)


Registrant's telephone number, including area code:  (920) 751-7777

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes /X/ No / /

     The registrant had outstanding on July 3, 1999,  27,172,961  shares of $.10
par value common stock.


<PAGE>

                       BANTA CORPORATION AND SUBSIDIARIES
                          Quarterly Report on Form 10-Q
                       For the Quarter Ended July 3, 1999


                                      INDEX


                                                                     Page Number
                                                                     -----------
PART I FINANCIAL INFORMATION:

     Item 1-Financial Statements

            Unaudited Consolidated Condensed Balance Sheets
             July 3, 1999 and January 2, 1999...............................   3

            Unaudited Consolidated Condensed Statements of Earnings
             for the Three Months and Six Months Ended July 3, 1999
             and July 4, 1998...............................................   4

            Unaudited Consolidated Condensed Statements of Cash Flows
             for the Three Months and Six Months Ended July 3, 1999
             and July 4, 1998...............................................   5

            Notes to Unaudited Consolidated Condensed
             Financial Statements .......................................... 6-9

     Item 2-Management's Discussion and Analysis of Financial Condition
             and Results of Operations.....................................10-12

     Item 3-Quantitative and Qualitative Disclosures about Market Risk......  13

PART II OTHER INFORMATION

     Item 4-Submission of Matters to a Vote of Security Holders.............  14
     Item 6-Exhibits and Reports on Form 8-K................................  14

Exhibit Index...............................................................  15



                                       2
<PAGE>


 PART I  Item 1.  Financial Statements


                       BANTA CORPORATION AND SUBSIDIARIES
                 UNAUDITED CONSOLIDATED CONDENSED BALANCE SHEETS
                                                       (Dollars in thousands)
                                                   July 3, 1999  January 2, 1999
                                                   ------------  ---------------
ASSETS
- ------
Current Assets
     Cash and cash equivalents                       $  19,264     $  26,584
     Receivables                                       206,084       233,200
     Inventories                                        78,179        74,724
     Other current assets                               20,307        20,112
                                                     ---------     ---------
            Total Current Assets                       323,834       354,620
                                                     ---------     ---------
Plant and Equipment                                    783,451       758,440
Less: Accumulated Depreciation                        (470,857)     (439,805)
                                                     ---------     ---------
Plant and Equipment, net                               312,594       318,635
Other Assets                                            21,066        20,989
Cost in Excess of Net Assets of
  Subsidiaries Acquired                                 60,622        75,722
                                                     ---------     ---------
                                                     $ 718,116     $ 769,966
                                                     =========     =========

LIABILITIES AND SHAREHOLDERS' INVESTMENT
- ----------------------------------------
Current Liabilities
     Short-term debt                                 $  37,601     $  36,140
     Accounts payable                                   97,699       107,649
     Accrued salaries and wages                         29,394        25,085
     Other accrued liabilities                          17,523        20,706
     Current maturities of long-term debt                8,423         6,911
                                                     ---------     ---------
            Total Current Liabilities                  190,640       196,491
                                                     ---------     ---------
Long-term Debt                                         117,123       120,628
Deferred Income Taxes                                   21,617        22,214
Other Non-Current Liabilities                           29,166        20,702

Shareholders' Investment
     Preferred stock-$10 par value;
         authorized 300,000 shares; none issued              0             0
     Common stock-$.10 par value;
         Authorized 75,000,000 shares;
         27,172,961 and 28,260,957 shares issued
         and outstanding, respectively                   2,717         2,826
     Accumulated other comprehensive loss               (6,045)       (2,308)
     Treasury stock, at cost                            (9,655)            0
     Retained earnings                                 372,553       409,413
                                                     ---------     ---------
            Total Shareholders' Investment             359,570       409,931
                                                     ---------     ---------
                                                     $ 718,116     $ 769,966
                                                     =========     =========


See accompanying notes to consolidated financial statements


                                        3
<PAGE>

<TABLE>

                                                 BANTA CORPORATION AND SUBSIDIARIES
                                       UNAUDITED CONSOLIDATED CONDENSED STATEMENT OF EARNINGS
<CAPTION>

                                                                      (Dollars in thousands, except per share amounts)

                                                                  Three Months Ended                     Six Months Ended

                                                           July 3, 1999      July 4, 1998        July 3, 1999      July 4, 1998
                                                           ------------      ------------        ------------      ------------
<S>                                                           <C>               <C>                 <C>               <C>
Net Sales                                                     $ 299,080         $ 316,000           $ 608,366         $ 646,810
Cost of goods sold                                              237,395           249,875             484,986           515,871
                                                              ---------         ---------           ---------         ---------
    Gross earnings                                               61,685            66,125             123,380           130,939
Selling and administrative expenses                              39,039            41,041              81,343            84,541
Restructuring Charge                                             55,000                 -              55,000                 -
                                                              ---------         ---------           ---------         ---------
    Earnings (loss) from operations                             (32,354)           25,084             (12,963)           46,398
Interest expense                                                 (2,852)           (2,769)             (5,799)           (5,687)
Other expense, net                                                 (321)             (421)               (753)             (785)
                                                              ---------         ---------           ---------         ---------
    Earnings (loss) before income taxes                         (35,527)           21,894             (19,515)           39,926
Provision (benefit) for income taxes                             (8,800)            8,500              (2,500)           15,500
                                                              ---------         ---------           ---------         ---------
    Net earnings (loss)                                       $ (26,727)         $ 13,394           $ (17,015)         $ 24,426
                                                              =========         =========           =========         =========

Basic earnings (loss) per share of common stock                 $ (0.97)           $ 0.45             $ (0.61)           $ 0.82
                                                              =========         =========           =========         =========

Diluted earnings (loss) per share of common stock               $ (0.97)           $ 0.45             $ (0.61)           $ 0.82
                                                              =========         =========           =========         =========
Cash dividends per common share                                  $ 0.14            $ 0.13              $ 0.28            $ 0.26
                                                              =========         =========           =========         =========

</TABLE>


See accompanying notes to consolidated financial statements.

                                       4
<PAGE>


                       BANTA CORPORATION AND SUBSIDIARIES
            UNAUDITED CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS

                                                         (Dollars in thousands)
                                                            Six Months Ended
                                                      July 3, 1999  July 4, 1998
                                                      ------------  ------------
Cash Flows From Operating Activities
     Net earnings (loss)                                $  (17,015)   $  24,426
     Depreciation and amortization                          33,718       33,862
     Deferred income taxes                                    (597)      (1,291)
     Restructuring charge                                   55,000           --
     Restructuring charges paid                             (6,490)          --
     Change in assets and liabilities:
         Decrease in receivables                            26,216       31,248
         Decrease in inventories                               354       10,499
         Increase in other current assets                     (945)      (1,936)
         Decrease in accounts payable
            and accrued liabilities                        (22,153)     (29,733)
         Other, net                                           (398)        (640)
                                                       -----------    ---------
            Cash provided from operating activities         67,690       66,435
                                                       -----------    ---------

Cash Flows From Investing Activities
     Capital expenditures, net                             (33,974)     (31,831)
     Additions to long-term investments                     (8,095)      (1,572)
                                                       -----------    ---------
     Cash used for investing activities                    (42,069)     (33,403)

Cash Flows From Financing Activities
     Proceeds from (repayment of) short-term debt, net       1,461       (6,355)
     Repayment of long-term debt                            (1,993)      (6,133)
     Dividends paid                                         (7,809)      (7,442)
     Proceeds from exercise of stock options                   608        2,512
     Repurchase of common stock                            (25,208)     (12,998)
                                                       -----------    ---------
            Cash used for financing activities             (32,941)     (30,416)
                                                       -----------    ---------

Net (decrease) increase in cash                             (7,320)       2,616
Cash and cash equivalents at beginning of period            26,584       16,432
                                                       -----------    ---------
            Cash and cash equivalents at end of period  $   19,264    $  19,048
                                                       ===========    =========
Cash payments for:
     Interest, net of amount capitalized                $    4,901     $  6,802
     Income taxes                                            8,803       17,372



See accompanying notes to consolidated statements


                                       5

<PAGE>


                       BANTA CORPORATION AND SUBSIDIARIES
         NOTES TO UNAUDITED CONSOLIDATED CONDENSED FINANCIAL STATEMENTS

1)   Basis of Presentation

     The condensed  financial  statements  included herein have been prepared by
     the  Corporation,  without audit,  pursuant to the rules and regulations of
     the Securities and Exchange  Commission.  Certain  information and footnote
     disclosures   normally  included  in  financial   statements   prepared  in
     accordance  with  generally  accepted   accounting   principles  have  been
     condensed or omitted pursuant to such rules and  regulations,  although the
     Corporation  believes  that  the  disclosures  are  adequate  to  make  the
     information presented not misleading.  It is suggested that these condensed
     financial  statements be read in conjunction with the financial  statements
     and the notes thereto included in the Corporation's latest Annual Report on
     Form 10-K.

     In the opinion of management,  the  aforementioned  statements  reflect all
     adjustments (consisting only of normal recurring adjustments) necessary for
     a fair presentation of the results for the interim periods. Results for the
     three and six months ended July 3, 1999, are not necessarily  indicative of
     results that may be expected for the year ending January 1, 2000.

2)   Inventories

     The  Corporation's  inventories  are  stated at the lower of cost or market
     using the first-in, first-out (FIFO) method. Until the current fiscal year,
     approximately one-third of the Corporation's inventories were accounted for
     at cost determined on a last-in,  first-out (LIFO) basis. Effective January
     3,  1999,  these  operations  changed  to the FIFO  method.  The  change in
     accounting  principles was made to provide a better matching of revenue and
     expenses.  This  accounting  change  was  not  material  to  the  financial
     statements on an annual or quarterly basis, and accordingly, no retroactive
     restatement  of prior years'  financial  statements  was made.  Inventories
     include material, labor and manufacturing overhead.

     Inventory amounts at July 3, 1999 and January 2, 1999 were as follows:

                                                       (Dollars in thousands)
                                                  July 3, 1999   January 2, 1999
                                                  ------------   ---------------
     Raw Materials and Supplies                     $ 39,088        $ 35,270
     Work-In-Process and Finished Goods               39,091          43,963
                                                   ---------        --------
     FIFO value (current cost of all inventories)     78,179          79,233
     LIFO reserve                                          -          (4,509)
                                                   ---------        --------
       Net Inventories                              $ 78,179        $ 74,724
                                                    ========        ========

3)   Earnings Per Share of Common Stock

     Basic  earnings  per share of common  stock is  computed  by  dividing  net
     earnings by the weighted average number of common shares outstanding during
     the  period.  Diluted  earnings  per share of common  stock is  computed by
     dividing net earnings by the weighted  average  number of common shares and
     common equivalent shares,  which relate entirely to the assumed exercise of
     stock options.


                                       6
<PAGE>

     The weighted  average shares used in the  computation of earnings per share
     were as follows (in millions of shares):

                       Three Months Ended             Six Months Ended
                  --------------------------     ---------------------------
                  July 3, 1999  July 4, 1998     July 3, 1999   July 4, 1998
                  ------------  ------------     ------------   ------------
     Basic            27.4          29.7             27.7           29.7
     Diluted          27.4          29.9             27.7           29.9


4)   Comprehensive Income (Loss)

     Total  comprehensive  income (loss),  comprised of net earnings  (loss) and
     other  comprehensive  income (loss),  was $(28,073,000) and $13,913,000 for
     the second  quarter of 1999 and 1998,  respectively.  For the first half of
     1999  and  1998,   comprehensive   income  (loss)  was   $(20,752,000)  and
     $23,786,000,  respectively. Other comprehensive income (loss) was comprised
     solely of foreign currency  translation  adjustments.  The Corporation does
     not provide U.S. income taxes on foreign currency  translation  adjustments
     because it does not  provide  for such taxes on  undistributed  earnings of
     foreign subsidiaries.

5)   Segment Information

     The Corporation operates in one primary business segment, print, with other
     business operations in turnkey services and healthcare products. Summarized
     segment  data for the three  months ended July 3, 1999 and July 4, 1998 are
     as follows:

     Dollars in thousands               Printing      All Other1        Total
     ------------------------------------------------------------------------

     1999
     Net sales                          $226,780        $72,300      $299,080
     Intersegment sales                      834              0           834
     Loss from operations                (22,853)        (5,581)      (28,434)
     Earnings before restructuring        22,317          3,669        25,986

     1998
     Net sales                          $242,616        $73,384      $316,000
     Intersegment sales                    2,478             77         2,555
     Earnings from operations             23,342          5,653        28,995


                                       7

<PAGE>


     Summarized  segment  data for the six months ended July 3, 1999 and July 4,
     1998 are as follows:

     Dollars in thousands               Printing      All Other1        Total
     ------------------------------------------------------------------------

     1999
     Net sales                          $463,200       $145,166      $608,366
     Intersegment sales                    2,135              4         2,139
     Loss from operations                 (3,532)        (1,408)       (4,940)
     Earnings before restructuring        41,638          7,842        49,480

     1998
     Net sales                          $497,083       $149,727      $646,810
     Intersegment sales                    2,808            409         3,217
     Earnings from operations             44,565         10,118        54,683


          1 "All Other"  includes the  operations  within  turnkey  services and
     healthcare products which have been aggregated.


          The following table presents a reconciliation of segment earnings from
     operations to the totals  contained in the condensed  financial  statements
     for the three and six months  ended  July 3, 1999 and July 4,  1998:

<TABLE>
<CAPTION>

                                                Three Months Ended              Six Months Ended
     Dollars in thousands                 July 3, 1999    July 4, 1998    July 3, 1999    July 4,  1998
                                          ------------    ------------    ------------    -------------
     <S>                                     <C>             <C>            <C>              <C>
     Reportable segment earnings (loss)      $(22,853)       $23,342        $ (3,532)       $44,565
     Other segment earnings (loss)             (5,581)         5,653          (1,408)        10,118
     Unallocated corporate expenses            (3,920)        (3,911)         (8,023)        (8,285)
     Interest expense                          (2,852)        (2,769)         (5,799)        (5,687)
     Other expense                               (321)          (421)           (753)          (785)
                                             --------        -------        --------        --------
     Earnings (loss) before income taxes     $(35,527)       $21,894        $(19,515)       $39,926
                                             ========        =======        ========        =======
</TABLE>


6)   Restructuring Charge

     In the second quarter of 1999,  the  Corporation  recorded a  restructuring
     charge, including related asset writedowns, of $55.0 million ($38.5 million
     or $1.40  per  diluted  share,  after  tax).  The  restructuring  primarily
     involves the  Corporation's  print  segment and resulted in three  facility
     closings and the elimination of certain  underperforming  business  assets.
     The  restructuring  also resulted in workforce  reductions of approximately
     650  employees  (350  employees  at the three  facilities  closed)  and the
     writedown of certain long-lived assets, including goodwill.

     Actions  within the print  segment  resulted  in  restructuring  charges of
     approximately $45.2 million and, most  significantly,  included the closure
     of the mailing and fulfillment facility in Berkeley, Illinois, the prepress
     facility in  Charlotte,  North  Carolina  and the  printing  plant in Kent,
     Washington.  These closings and the related asset writedowns were primarily
     the result of volume  shortfalls  and  unanticipated  losses in early 1999.
     Although the Corporation had taken action during 1998 to improve  operating
     results at these  facilitates,  these actions failed to result in the level
     of improvement  necessary to create  profitability and positive shareholder
     value.  Initiatives  within the turnkey  services and  healthcare  products
     business operations  resulted in restructuring  charges of $9.3 million and
     primarily  related  to the  elimination  or  realignment  of  manufacturing
     capacity to meet  future  customer  sourcing  requirements.  The  remaining
     portion of the charge (approximately $0.5 million) related to severance and
     other restructuring costs at the corporate headquarters.


                                       8
<PAGE>


     The cash and noncash elements of the restructuring charge approximate $24.1
     million  and $30.9  million,  respectively.  Details  of the  restructuring
     charge and second quarter activity are as follows (in thousands):

<TABLE>
<CAPTION>
                                                             Original                     July 3, 1999
                                                              Charge         Used            Balance
                                                              ------         ----            -------
     <S>                                                    <C>           <C>               <C>
     Writedown of intangible assets, including goodwill     $ 15,600      $ (15,600)        $      -
     Writedown of tangible assets                             15,300        (15,300)               -
     Lease termination payments                               11,500           (945)          10,555
     Employee severance and termination benefit                8,300         (3,351)           4,949
     Other facility exit costs                                 4,300         (2,194)           2,106
                                                             -------      ---------          -------
                                                             $55,000      $ (37,390)        $ 17,610
                                                             =======      =========         ========
</TABLE>

     For  facilities  to be closed or  operations  with  manufacturing  capacity
     eliminated, the tangible assets to be disposed of have been written down to
     their  estimated  fair  value,  less cost of  disposal.  The fair value for
     tangible assets written down  approximates  $3.4 million and was determined
     through internal manufacturing  valuation studies.  Considerable management
     judgement is applied in estimating fair value; accordingly,  actual results
     could  vary from such  estimates.  All  intangible  asset  carrying  values
     associated with the facility  closings have been eliminated.  As of July 3,
     1999, cash outflows have been  approximately $6.5 million and approximately
     400 employees have separated from the Corporation.  It is expected that the
     restructuring actions will be substantially completed by mid-year of 2000.

7)   Treasury Stock

     At July 3, 1999, the Corporation held 427,800 shares of its common stock in
     treasury.  These  shares were  acquired  during the second  quarter of 1999
     through the common stock repurchase program and may be reissued pursuant to
     the stock option plan or for other purposes.


                                       9
<PAGE>



     Item 2.

                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS


     RESTRUCTURING

     In the second quarter of 1999,  the  Corporation  recorded a  restructuring
     charge of $55.0 million ($38.5  million or $1.40 per diluted  share,  after
     tax). For additional  details  regarding the  restructuring,  see Note 6 of
     Notes  to  Unaudited   Consolidated   Condensed  Financial  Statements  and
     "Restructuring Charge" below.


     RESULTS OF OPERATIONS

     Net Sales
     ---------
     Sales for the second  quarter of 1999 were $16.9 million  (5.4%) lower than
     the  second  quarter  of 1998.  The  decrease  in print  segment  sales was
     primarily  due to lower  paper  prices  in the  second  quarter  of 1999 as
     compared with the second quarter of 1998 and lower volume in the trade book
     market.  The cost of  paper is  generally  passed  on to the  Corporation's
     customers and, as a result, as paper prices decreased from 1998 levels, the
     Corporation's  sales also decreased.  As a result of the facility  closings
     related to the restructuring,  second quarter sales were approximately $6.1
     million lower than the prior year. Turnkey services sales were lower in the
     second  quarter of 1999  compared to the prior year  second  quarter due to
     volume   reductions   from  certain  U.S.   customers  and  lower  material
     pass-through  as compared  with the type of projects  performed  during the
     current year quarter.

     Sales for the first half of 1999 were $38.4  million or 5.9% lower than for
     the first half of 1998.  Trends in operating  activity levels for the first
     two quarters of 1999 and the effect of the facility  closings  were similar
     to those described above for the second quarter.

     Cost of Goods Sold
     ------------------
     Cost of goods sold as a percentage  of sales  increased  from 79.1% for the
     second  quarter  of 1998 to 79.4% for the  second  quarter  of 1999.  Costs
     associated  with  continued   integration  efforts  within  the  healthcare
     products  area and strong  product  launches  in the prior year for turnkey
     services  resulted in slightly  lower overall  margins in the 1999 quarter.
     Print segment margins increased slightly due to the decrease in paper sales
     since the sale of paper  generally  has lower  margins  than  manufacturing
     sales.

     Cost of goods sold as a percentage of sales  decreased  slightly from 79.8%
     for the second  half of 1998 to 79.7% for the second  half of 1999.  Margin
     improvements  related  to lower  paper  sales  more than  offset  the lower
     margins in healthcare products and turnkey services.


                                       10

<PAGE>


     Selling and Administrative Expenses
     -----------------------------------
     Selling and administrative  expenses were $2.0 million lower for the second
     quarter of 1999 than for the second  quarter of 1998 and $3.2 million lower
     for the  first  half of 1999 as  compared  to the first  half of 1998.  The
     decrease  is  essentially  due to lower sales  volume in the  current  year
     compared  to the prior  year.  Selling  and  administrative  expenses  as a
     percent of sales  increased  slightly  for both the second  quarter and the
     first half of 1999 primarily as a result of the lower material pass-through
     revenue.

     Restructuring Charge
     --------------------
     Earnings  from  operations  for  the  second  quarter  of  1999  include  a
     restructuring  charge  of  $55.0  million.  The  restructuring  initiatives
     primarily  involve  the  Corporation's  print  segment  and  include  three
     facility closings and the elimination of certain  underperforming  business
     lines.   These   initiatives   will  result  in  workforce   reductions  of
     approximately 650 employees and the writedown of certain long-lived assets,
     including  goodwill.  The initiatives  are expected to generate  between $5
     million and $7 million in cost savings  primarily during the second half of
     1999 and  savings  for the  years  2000 and  beyond of $18  million  to $20
     million  annually.  The cash  portion  of the charge is  approximately  $24
     million  and will be  funded  by the cost  savings  from the  restructuring
     initiatives.

     Interest Expense
     ----------------
     Interest expense for the both the second quarter and first half of 1999 was
     comparable to the second quarter and first half of 1998.

     Income Taxes
     ------------
     As indicated  below, the  Corporation's  1999 second quarter and first half
     effective income tax benefit was lower than the federal  statutory rate due
     to certain  nondeductible  expenses  related to the  restructuring  charge.
     Prior to the effect of the  restructuring  charge,  the 1999  effective tax
     rate was 39.5% for the second  quarter  and first  half.  The  increase  is
     partially due to a decrease in tax-free  interest  income earned in 1999 as
     compared to 1998.

                                       Effective Tax Rate (Benefit)
                                        1999                1998
                                     ----------          ----------
             Second Quarter            (24.8)%             38.8%
             First Half                (12.8)%             38.8%

     FINANCIAL CONDITION

     Liquidity and Capital Resources

     The  Corporation's  net working capital  decreased by  approximately  $24.9
     million during the first half of 1999.  Working  capital was lower than the
     year-end balance due to higher accrued liabilities partially related to the
     restructuring  charge.  The  decrease in  receivables  compared to the 1998
     year-end  balance  was  the  result  of  seasonality  in the  Corporation's
     business  and a continued  emphasis on asset  management.  The  decrease in
     payables  compared to the 1998 year-end balances was primarily due to lower
     sales  volume.  Also,  during  the  first  half of  1999,  the  Corporation
     repurchased  approximately  1.1  million  shares  of  common  stock  at  an
     aggregate  purchase  price of $25.2  million  pursuant to its common  stock
     repurchase program. Cash provided from operations funded these repurchases.
     Future stock  repurchases,  if any will be funded by a combination  of cash
     provided from operations and short-term borrowings.


                                       11
<PAGE>


     During the second  quarter of 1999, the  Corporation  acquired a 50 percent
     equity  interest in a newly formed  joint  venture for  approximately  $5.8
     million.  The joint venture,  Banta G. Imagen S. de R.L. de C.V.,  based in
     Queretaro,  Mexico,  provides a variety of products  and  services  for the
     commercial print market.

     Capital  expenditures  were $34.0 million during the first half of 1999, an
     increase of $2.1  million  from the amount  expended  during the prior year
     first  half.  Capital  requirements  for the full year are  expected  to be
     approximately  $90  million  and will be  funded by a  combination  of cash
     provided from  operations  and short-term  borrowings.  Long-term debt as a
     percentage of total capitalization  increased to 24.6% compared to 22.7% at
     year-end.  The  restructuring  charge lowered total  capitalization  in the
     second quarter of 1999, which resulted in the higher percentage.


     OTHER MATTERS

     During  1998,  the  Corporation  completed  an  evaluation  of its computer
     software to determine its ability to handle dates  beginning  with the year
     2000. It was  determined  that a significant  portion of the  Corporation's
     software was already year-2000 compliant.  This evaluation also resulted in
     the  development  of  detailed  plans to replace  certain  software  and to
     reprogram other software.  Banta also implemented a program to confirm that
     business and  manufacturing  system hardware,  control systems and software
     supplied by significant  third party vendors is year-2000  ready.  Although
     complete  assurance cannot be given,  management  currently  believes it is
     devoting  the  necessary  resources  to resolve all  significant  year-2000
     issues,  both  Information   Technology  ("IT")  and  non-IT  related.  The
     Corporation  has nearly  completed  the audits  and  operational  readiness
     testing as well as  received  certification  of  year-2000  readiness  from
     significant third party vendors.

     The  Corporation's  contingency  plan related to third party  vendors is to
     identify   additional   suppliers  and  alternate   sources  for  essential
     materials,  primarily  paper, in case one or more of its suppliers were not
     year-2000  ready.  The majority of the  Corporation's  internal  IT-related
     systems have been replaced with year-2000 compliant systems. Accordingly, a
     contingency plan has not been developed for internal IT-related systems and
     is not currently  considered  necessary.  The  Corporation is continuing to
     test non-IT-related systems (HVAC, safety and security) and has developed a
     contingency plan.

     The risk of not being year-2000 compliant on a timely basis is that product
     shipments could potentially be delayed,  which could have an adverse impact
     on, among other things, the Corporation's revenues and earnings. Additional
     resources,  which cannot be  accurately  estimated  at this time,  would be
     required to process and fulfill customer orders.

     During 1998, the Corporation  spent  approximately  $3.5 million to upgrade
     and replace  its systems to ensure  year-2000  readiness.  The  Corporation
     estimates it will incur  additional  costs of $3 to $4 million in 1999. The
     majority of the systems development costs will be capitalized.


                                       12
<PAGE>

     Item 3.

     Qualitative and Quantitative disclosure about Market Risk

     The  Corporation  is exposed to market risk from changes in interest  rates
     and foreign  exchange  rates.  At July 3, 1999, the  Corporation  had notes
     payable outstanding  aggregating $37.6 million against lines of credit with
     banks.  These notes consist  entirely of commercial paper and bear interest
     at floating  rates.  Each 1% fluctuation in the interest rate will increase
     or decrease interest expense for the Corporation by approximately  $376,000
     annually.  Since essentially all long-term debt is at fixed interest rates,
     exposure  to interest  rate  fluctuations  is minimal.  Exposure to adverse
     changes in foreign exchange rates is also considered minimal.


     CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION

     This document includes forward-looking statements. Statements that describe
     future   expectations,   plans,   results  or  strategies   are  considered
     forward-looking.   Such   statements  are  subject  to  certain  risks  and
     uncertainties  which could cause actual results to differ  materially  from
     those  currently  anticipated.  Factors  that could affect  actual  results
     include,  among others,  changes in customers' demand for the Corporation's
     products,  changes in raw  material  costs and  availability,  success with
     operational  start-ups,  seasonal  or  unanticipated  changes  in  customer
     orders,  pricing actions by competitors,  success in the  implementation of
     the  Corporation's   restructuring  (including,   without  limitation,  the
     achievement of estimated cost savings),  unanticipated  events  relating to
     achieving year-2000 compliance, and general changes in economic conditions.
     These  factors  should be  considered  in  evaluating  the  forward-looking
     statements, and undue reliance should not be placed on such statements. The
     forward-looking  statements included herein are made as of the date hereof,
     and the  Corporation  undertakes  no  obligation  to update  publicly  such
     statements to reflect subsequent events or circumstances.


                                       13
<PAGE>


                           PART II: OTHER INFORMATION

Item 4. Submission of Matters to a Vote of Security Holders

     At the annual  meeting of  shareholders  held on April 27, 1999, all of the
     persons  nominated as directors were elected for terms expiring at the 2000
     annual  meeting.  The following table sets forth certain  information  with
     respect to such election:

                                                                 Shares
                                         Shares                Withholding
               Name                      Voted For              Authority
               ----                      ---------              ---------
             Jameson A. Baxter          20,507,416              184,813
             Donald D. Belcher          20,466,497              225,732
             John F. Bergstrom          20,497,763              194,466
             George T. Brophy           20,167,528              524,701
             Henry T. DeNero            20,511,419              180,810
             Richard L. Gunderson       20,500,140              192,089
             Gerald A. Henseler         20,488,480              203,749
             Bernard S. Kubale          20,356,379              335,850
             Raymond C. Richelsen       20,510,029              182,200
             Michael J. Winkler         20,509,459              182,770

          In addition,  at the annual meeting,  shareholders  approved the Banta
          Corporation  1995 Equity  Incentive Plan, as amended.  With respect to
          such matter, the number of shares voted for and against was 18,871,163
          and  1,697,214,  respectively.  The  number of shares  abstaining  was
          123,852. There were no shares subject to broker non-votes.

Item 6.   Exhibits and Reports on Form 8-K

          (a) Exhibits -

                10.1 - 1995 Equity Incentive Plan, as amended
                10.2 - Form of Agreement with Ronald D. Kneezel
                10.3 - Form of Agreement with Dennis J. Meyer, John E. Tiffany
                         and Henry M. Wells,  III
                10.4 - Key Management Retention Plan
                  27 - Financial Data Schedule (EDGAR version only)

          (b)  No reports on Form 8-K were filed  during the  quarter  for which
               this report is filed


     SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
     registrant  has duly  caused  this report to be signed on its behalf by the
     undersigned thereunto duly authorized.

     BANTA CORPORATION


     /S/GERALD A. HENSELER
     ---------------------
     Gerald A. Henseler
     Executive Vice President, Chief Financial Officer and Treasurer

     Date  August 17, 1999
           ---------------


                                       14
<PAGE>


                                BANTA CORPORATION
                           EXHIBIT INDEX TO FORM 10-Q
                       For The Quarter Ended July 3, 1999

     Exhibit Number      Description
     --------------      -----------

     10.1      -         1995 Equity Incentive Plan, as amended
     10.2      -         Form of Agreement with Ronald D. Kneezel
     10.3      -         Form of Agreement with Dennis J. Meyer, John E.
                          Tiffany and Henry M. Wells, III
     10.4      -         Key Management Retention Plan
     27        -         Financial Data Schedule (EDGAR version only)


                                       15



                                                                    Exhibit 10.1
                                BANTA CORPORATION
                           1995 EQUITY INCENTIVE PLAN
                                   As Amended

Section 1. Purpose

          The purpose of the Banta  Corporation  1995 Equity Incentive Plan (the
"Plan") is to promote the best interests of Banta Corporation (together with any
successor  thereto,  the  "Company")  and  its  shareholders  by  providing  key
employees of the Company and its  Affiliates  (as defined  below) and members of
the  Company's  Board of Directors  who are not  employees of the Company or its
Affiliates with an opportunity to acquire a proprietary interest in the Company.
It is intended that the Plan will promote continuity of management and increased
incentive  and  personal  interest  in the  welfare of the  Company by those key
employees  who are  primarily  responsible  for  shaping  and  carrying  out the
long-range plans of the Company and securing the Company's  continued growth and
financial success. In addition,  by encouraging stock ownership by directors who
are not employees of the Company or its Affiliates, the Company seeks to attract
and retain on its Board of Directors  persons of  exceptional  competence and to
provide a further incentive to serve as a director of the Company.

Section 2. Definitions

          As used in the Plan,  the  following  terms shall have the  respective
meanings set forth below:

          (a) "Affiliate" shall mean any entity that, directly or through one or
more  intermediaries,  is controlled  by,  controls,  or is under common control
with, the Company.

          (b)  "Award"  shall  mean  any  Option,   Stock  Appreciation   Right,
Restricted Stock or Performance Share granted under the Plan.

          (c) "Award Agreement" shall mean any written agreement,  contract,  or
other instrument or document evidencing any Award granted under the Plan.

          (d) "Code"  shall mean the Internal  Revenue Code of 1986,  as amended
from time to time.

          (e) "Commission"  shall mean the United States Securities and Exchange
Commission or any successor agency.

          (f)  "Committee"  shall mean a committee  of the Board of Directors of
the Company  designated by such Board to administer the Plan and composed of not
less than two directors,  each of whom is a "non-employee  director for purposes
of Section  16" within the meaning of Rule 16b-3 and each of whom is an "outside
director"  within  the  meaning  of  Section  162(m)(4)(C)  of the  Code (or any
successor provision thereto).

          (g) "Exchange Act" shall mean the Securities  Exchange Act of 1934, as
amended from time to time.

<PAGE>

          (h)  "Excluded  Items"  shall  mean  any  items  which  the  Committee
determines shall be excluded in fixing  Performance  Goals, such as any gains or
losses from discontinued  operations,  any extraordinary gains or losses and the
effects of accounting changes.

          (i) "Fair  Market  Value"  shall mean,  with  respect to any  property
(including, without limitation, any Shares or other securities), the fair market
value of such  property  determined  by such methods or  procedures  as shall be
established from time to time by the Committee.

          (j)  "Incentive  Stock  Option"  shall  mean an option  granted  under
Section  6(a) of the Plan that is intended to meet the  requirements  of Section
422 of the Code (or any successor provision thereto).

          (k) "Key Employee" shall mean any officer or other key employee of the
Company  or of any  Affiliate  who is  responsible  for  or  contributes  to the
management,  growth or  profitability  of the  business  of the  Company  or any
Affiliate as determined by the Committee.

          (l)  "Non-Employee  Director"  shall mean any member of the  Company's
Board of Directors who is not an employee of the Company or of any Affiliate.

          (m)  "Non-Qualified  Stock Option" shall mean an option  granted under
Section 6(a) of the Plan that is not  intended to be an  Incentive  Stock Option
and shall mean any option granted to a Non-Employee  Director under Section 6(b)
of the Plan.

          (n) "Option" shall mean an Incentive  Stock Option or a  Non-Qualified
Stock Option.

          (o) "Participating Key Employee" shall mean a Key Employee  designated
to be granted an Award under the Plan.

          (p)  "Performance  Goals" shall mean the following (in all cases after
excluding the impact of applicable Excluded Items):

                    (i)  Return on equity  for the  Performance  Period  for the
          Company on a consolidated basis.

                    (ii) Return on investment  for the  Performance  Period (aa)
          for the  Company  on a  consolidated  basis,  (bb) for any one or more
          Affiliates  or  divisions  of the  Company  and/or  (cc) for any other
          business  unit or units of the Company as defined by the  Committee at
          the time of selection.

                    (iii) Return on net assets for the  Performance  Period (aa)
          for the  Company  on a  consolidated  basis,  (bb) for any one or more
          Affiliates  or  divisions  of the  Company  and/or  (cc) for any other
          business  unit or units of the Company as defined by the  Committee at
          the time of selection.

                    (iv)  Economic  value added (as defined by the  Committee at
          the time of selection) for the Performance Period (aa) for the Company
          on a  consolidated  basis,  (bb)


                                      -2-
<PAGE>

          for any one or more Affiliates or divisions of the Company and/or (cc)
          for any other  business unit or units of the Company as defined by the
          Committee at the time of selection.

                    (v) Earnings from operations for the Performance Period (aa)
          for the  Company  on a  consolidated  basis,  (bb) for any one or more
          Affiliates  or  divisions  of the  Company  and/or  (cc) for any other
          business  unit or units of the Company as defined by the  Committee at
          the time of selection.

                    (vi) Pre-tax profits for the Performance Period (aa) for the
          Company on a consolidated  basis,  (bb) for any one or more Affiliates
          or divisions of the Company and/or (cc) for any other business unit or
          units  of the  Company  as  defined  by the  Committee  at the time of
          selection.

                    (vii) Net earnings for the  Performance  Period (aa) for the
          Company on a consolidated  basis,  (bb) for any one or more Affiliates
          or divisions of the Company and/or (cc) for any other business unit or
          units  of the  Company  as  defined  by the  Committee  at the time of
          selection.

                    (viii) Net earnings per Share for the Performance Period for
          the Company on a consolidated basis.

                    (ix)  Working  capital  as a  percent  of net  sales for the
          Performance Period (aa) for the Company on a consolidated  basis, (bb)
          for any one or more Affiliates or divisions of the Company and/or (cc)
          for any other  business unit or units of the Company as defined by the
          Committee at the time of selection.

                    (x)  Net  cash  provided  by  operating  activities  for the
          Performance Period (aa) for the Company on a consolidated  basis, (bb)
          for any one or more Affiliates or divisions of the Company and/or (cc)
          for any other  business unit or units of the Company as defined by the
          Committee at the time of selection.

                    (xi) Market price per Share for the Performance Period.

                    (xii) Total  shareholder  return for the Performance  Period
          for the Company on a consolidated basis.

          (q)  "Performance  Period"  shall mean,  in  relation  to  Performance
Shares,  any period for which a Performance Goal or Goals have been established;
provided, however, that such period shall not be less than one year.

          (r)  "Performance  Share" shall mean any right  granted  under Section
6(e) of the  Plan  that  will  be  paid  out as a  Share  (which,  in  specified
circumstances, may be a Share of Restricted Stock).

          (s)  "Person"  shall mean any  individual,  corporation,  partnership,
association,   joint-stock  company,  trust,  unincorporated  organization,   or
government or political subdivision thereof.


                                      -3-
<PAGE>


          (t) "Released  Securities"  shall mean Shares of Restricted Stock with
respect to which all  applicable  restrictions  have  expired,  lapsed,  or been
waived.

          (u) "Restricted  Securities"  shall mean Awards of Restricted Stock or
other  Awards  under which  issued and  outstanding  Shares are held  subject to
certain restrictions.

          (v) "Restricted Stock" shall mean any Share granted under Section 6(d)
of the Plan or, in specified  circumstances,  a Share paid in connection  with a
Performance Share under Section 6(e) of the Plan.

          (w)  "Rule  16b-3"  shall  mean  Rule  16b-3  as  promulgated  by  the
Commission under the Exchange Act, or any successor rule or regulation thereto.

          (x) "Shares"  shall mean shares of common  stock of the Company,  $.10
par value, and such other securities or property as may become subject to Awards
pursuant to an adjustment made under Section 4(b) of the Plan.

          (y) "Stock  Appreciation  Right"  shall mean any right  granted  under
Section 6(c) of the Plan.

Section 3. Administration

          The Plan shall be  administered by the Committee;  provided,  however,
that if at any time the Committee  shall not be in  existence,  the functions of
the  Committee  as  specified  in the Plan  shall be  exercised  by a  committee
consisting of those members of the Board of Directors of the Company who qualify
as  "non-employee  directors for purposes of Section 16" under Rule 16b-3 and as
"outside  directors"  under Section  162(m)(4)(C)  of the Code (or any successor
provision thereto). To the extent permitted by applicable law, the Committee may
delegate  to one or more  executive  officers  of the  Company any or all of the
authority and  responsibility  of the Committee with respect to the Plan,  other
than with respect to Persons who are subject to Section 16 of the Exchange  Act.
To the extent the Committee has so delegated to one or more  executive  officers
the  authority  and  responsibility  of the  Committee,  all  references  to the
Committee herein shall include such officer or officers. Subject to the terms of
the Plan and without  limitation by reason of  enumeration,  the Committee shall
have full power and  authority to: (i) designate  Participating  Key  Employees;
(ii)  determine the type or types of Awards to be granted to each  Participating
Key Employee under the Plan;  (iii) determine the number of Shares to be covered
by (or with  respect  to which  payments,  rights,  or other  matters  are to be
calculated in connection  with) Awards granted to  Participating  Key Employees;
(iv) determine the terms and conditions of any Award granted to a  Participating
Key  Employee;   (v)  determine   whether,   to  what  extent,  and  under  what
circumstances  Awards granted to  Participating  Key Employees may be settled or
exercised in cash,  Shares,  other securities,  other Awards, or other property,
and the method or methods by which Awards may be settled, exercised,  cancelled,
forfeited, or suspended;  (vi) determine whether, to what extent, and under what
circumstances cash, Shares, other Awards, and other amounts payable with respect
to an Award  granted  to  Participating  Key  Employees  under the Plan shall be
deferred either automatically or at the election of the holder thereof or of the
Committee;  (vii)  interpret  and  administer  the  Plan and any  instrument  or
agreement  relating  to,  or Award  made  under,  the Plan  (including,  without
limitation,  any Award Agreement);  (viii) establish,  amend,  suspend, or waive


                                      -4-
<PAGE>


such rules and regulations and appoint such agents as it shall deem  appropriate
for the proper administration of the Plan; and (ix) make any other determination
and take any other action that the  Committee  deems  necessary or desirable for
the administration of the Plan. Unless otherwise expressly provided in the Plan,
all designations, determinations,  interpretations, and other decisions under or
with respect to the Plan or any Award shall be within the sole discretion of the
Committee, may be made at any time, and shall be final, conclusive,  and binding
upon all Persons,  including the Company,  any Affiliate,  any Participating Key
Employee, any Non-Employee Director, any holder or beneficiary of any Award, any
shareholder,   and  any   employee   of  the   Company  or  of  any   Affiliate.
Notwithstanding the foregoing,  Awards to Non-Employee  Directors under the Plan
shall be automatic  and the amount and terms of such Awards shall be  determined
as provided in Section 6(b) of the Plan.

Section 4. Shares Available for Award

          (a) Shares  Available.  Subject to  adjustment  as provided in Section
4(b):

                    (i) Number of Shares  Available.  The number of Shares  with
          respect  to which  Awards  may be  granted  under  the  Plan  shall be
          2,500,000.  If,  after  the  effective  date of the Plan,  any  Shares
          covered  by an Award  granted  under the  Plan,  or to which any Award
          relates, are forfeited or if an Award otherwise terminates, expires or
          is  cancelled  prior to the  delivery of all of the Shares or of other
          consideration  issuable or payable  pursuant  to such Award,  then the
          number of Shares counted against the number of Shares  available under
          the Plan in connection  with the grant of such Award, to the extent of
          any such forfeiture,  termination,  expiration or cancellation,  shall
          again be available for granting of additional Awards under the Plan.

                    (ii)  Limitations on Awards to Individual  Participants.  No
          Participating Key Employee shall be granted, during any calendar year,
          Options for more than 150,000 Shares,  Stock Appreciation  Rights with
          respect  to more  than  50,000  Shares,  more  than  25,000  Shares of
          Restricted Stock and/or more than 50,000  Performance Shares under the
          Plan.  Such number of Shares as  specified in the  preceding  sentence
          shall be subject to adjustment in accordance with the terms of Section
          4(b) hereof. In all cases,  determinations under this Section 4(a)(ii)
          shall be made in a manner that is  consistent  with the  exemption for
          performance-based  compensation provided by Section 162(m) of the Code
          (or any successor  provision thereto) and any regulations  promulgated
          thereunder.

                    (iii) Accounting for Awards. The number of Shares covered by
          an Award  under the Plan,  or to which  such Award  relates,  shall be
          counted  on the date of grant of such  Award  against  the  number  of
          Shares available for granting Awards under the Plan.

                    (iv) Sources of Shares  Deliverable Under Awards. Any Shares
          delivered  pursuant to an Award may consist,  in whole or in part,  of
          authorized and unissued Shares or of treasury Shares.

          (b) Adjustments.  In the event that the Committee shall determine that
any dividend or other distribution  (whether in the form of cash, Shares,  other
securities,  or other


                                      -5-
<PAGE>

property),  recapitalization,  stock split, reverse stock split, reorganization,
merger, consolidation,  split-up, spin-off, combination, repurchase, or exchange
of Shares or other  securities  of the  Company,  issuance  of warrants or other
rights to purchase Shares or other  securities of the Company,  or other similar
corporate  transaction  or event  affects the Shares such that an  adjustment is
determined by the Committee to be  appropriate  in order to prevent  dilution or
enlargement of the benefits or potential  benefits intended to be made available
under the Plan, then the Committee may, in such manner as it may deem equitable,
adjust any or all of (i) the  number and type of Shares  subject to the Plan and
which  thereafter  may be made the  subject of Awards  under the Plan,  (ii) the
number and type of Shares  subject to outstanding  Awards,  and (iii) the grant,
purchase,   or  exercise  price  with  respect  to  any  Award,  or,  if  deemed
appropriate,  make  provision for a cash payment to the holder of an outstanding
Award; provided, however, in each case, that with respect to Awards of Incentive
Stock  Options no such  adjustment  shall be  authorized to the extent that such
authority  would  cause the Plan to violate  Section  422(b) of the Code (or any
successor  provision  thereto);  and provided  further that the number of Shares
subject to any Award  payable or  denominated  in Shares shall always be a whole
number.  Notwithstanding  the foregoing,  Non-Qualified Stock Options subject to
grant or previously granted to Non-Employee  Directors under Section 6(b) of the
Plan at the time of any  event  described  in the  preceding  sentence  shall be
subject to only such  adjustments as shall be necessary to maintain the relative
proportionate  interest  represented thereby immediately prior to any such event
and to preserve, without exceeding, the value of such Options.

Section 5. Eligibility

          Any Key Employee, including any executive officer or employee-director
of the  Company  or of any  Affiliate,  shall be  eligible  to be  designated  a
Participating Key Employee.  All Non-Employee  Directors shall receive Awards of
Non-Qualified Stock Options as provided in Section 6(b).

Section 6. Awards

          (a) Option Awards to Key Employees. The Committee is hereby authorized
to grant  Options to Key  Employees  with the terms and  conditions as set forth
below  and with  such  additional  terms  and  conditions,  in  either  case not
inconsistent with the provisions of the Plan, as the Committee shall determine.

                    (i)  Exercise  Price.  The  exercise  price  per Share of an
          Option  granted  pursuant to this Section 6(a) shall be  determined by
          the Committee;  provided,  however, that such exercise price shall not
          be less than 100% of the Fair  Market  Value of a Share on the date of
          grant of such Option.

                    (ii) Option Term.  The term of each Option shall be fixed by
          the Committee;  provided,  however, that in no event shall the term of
          any Incentive  Stock Option exceed a period of ten years from the date
          of its grant.

                    (iii) Exercisability and Method of Exercise. An Option shall
          become  exercisable  in such  manner and within such period or periods
          and in such  installments  or otherwise as shall be  determined by the
          Committee. The Committee also shall determine


                                      -6-
<PAGE>

          the  method or  methods  by which,  and the form or forms,  including,
          without limitation,  cash, Shares, other securities,  other Awards, or
          other property, or any combination thereof, having a Fair Market Value
          on the exercise date equal to the relevant  exercise  price,  in which
          payment of the  exercise  price with respect to any Option may be made
          or deemed to have been made.

                    (iv)  Incentive  Stock  Options.  The terms of any Incentive
          Stock Option  granted under the Plan shall comply in all respects with
          the provisions of Section 422 of the Code (or any successor  provision
          thereto) and any regulations promulgated  thereunder.  Notwithstanding
          any provision in the Plan to the contrary,  no Incentive  Stock Option
          may be granted hereunder after December 6, 2004.

          (b) Non-Qualified Stock Option Awards to Non-Employee Directors.

                    (i)   Eligibility.    Each   Non-Employee   Director   shall
          automatically be granted Non-Qualified Stock Options under the Plan in
          the manner set forth in this Section 6(b). A Non-Employee Director may
          hold more than one Non-Qualified  Stock Option,  but only on the terms
          and subject to any restrictions set forth herein.

                    (ii)  Grant  of  Options   to   Newly-Elected   Non-Employee
          Directors.  Any Person who is first elected as a Non-Employee Director
          after  the  effective  date of the  Plan  shall,  on the  date of such
          election,  automatically  be granted a  Non-Qualified  Stock Option to
          purchase  4,500  Shares  (which  number of Shares  shall be subject to
          adjustment in the manner provided in Section 4(b) hereof).

                    (iii) Annual Option Grants to Non-Employee  Directors.  Each
          Non-Employee  Director  (if he or  she  continues  to  serve  in  such
          capacity)   shall,   on  the  day  following  the  annual  meeting  of
          shareholders  in each  year  during  the time  the Plan is in  effect,
          automatically  be granted a  Non-Qualified  Stock  Option to  purchase
          1,500 Shares (which number of Shares shall be subject to adjustment in
          the manner provided in Section 4(b) hereof); provided, however, that a
          Person who is first elected as a Non-Employee  Director on the date of
          an annual  meeting of  shareholders  and who  receives  on that date a
          Non-Qualified  Stock Option pursuant to Section  6(b)(ii) hereof shall
          not be eligible to begin to receive  grants  pursuant to this  Section
          6(b)(iii) until the day following the next  succeeding  annual meeting
          of shareholders.

                    (iv) Grant  Limitation.  Notwithstanding  the  provisions of
          Sections  6(b)(ii) and 6(b)(iii) hereof,  Non-Qualified  Stock Options
          shall be  automatically  granted to  Non-Employee  Directors under the
          Plan only for so long as the Plan  remains in effect and a  sufficient
          number of Shares are  available  hereunder  for the  granting  of such
          Options.

                    (v)  Exercise  Price.  The  exercise  price  per Share for a
          Non-Qualified  Stock Option granted to a  Non-Employee  Director under
          the Plan  shall be equal to 100% of the  "market  value" of a Share on
          the date of grant of such Option. The "market value" of a Share on the
          date of grant to the Non-Employee  Director shall be the closing price
          per Share for the Shares on the New York Stock Exchange on the trading
          date next  preceding the date of grant,  or if no trading  occurred on
          the trading date next  preceding  the date on


                                      -7-
<PAGE>

          which the  Non-Qualified  Stock  Option is  granted,  then the "market
          value"  per  Share  shall be  determined  with  reference  to the next
          preceding date on which the Shares were traded.

                    (vi)    Exercisability    and    Termination   of   Options.
          Non-Qualified  Stock Options granted to  Non-Employee  Directors under
          the Plan shall become  exercisable  six months  following  the date of
          grant; provided, however, that if a Non-Employee Director ceases to be
          a director of the Company by reason of death, disability or retirement
          within six months  after the date of grant,  the Option  shall  become
          immediately  exercisable in full.  Non-Qualified Stock Options granted
          to Non-Employee Directors shall terminate on the earlier of:

                              (A) ten years after the date of grant; or

                              (B) twelve months after the Non-Employee  Director
                    ceases  to be a  director  of the  Company  for any  reason,
                    including as a result of the Non-Employee  Director's death,
                    disability or retirement.

                    (vii)  Exercise of Options.  A  Non-Qualified  Stock  Option
          granted to a  Non-Employee  Director may be exercised,  subject to its
          terms and conditions and the terms and conditions of the Plan, in full
          at any time or in part from time to time by delivery to the  Secretary
          of  the  Company  at  the  Company's   principal  office  in  Menasha,
          Wisconsin,  of a written  notice of exercise  specifying the number of
          shares with respect to which the Option is being exercised. Any notice
          of exercise shall be accompanied by full payment of the exercise price
          of the Shares being  purchased (x) in cash or its  equivalent;  (y) by
          tendering  previously  acquired Shares (valued at their "market value"
          [as determined in accordance  with Section  6(b)(v)] as of the date of
          exercise); or (z) by any combination of the means of payment set forth
          in subparagraphs  (x) and (y). For purposes of  subparagraphs  (y) and
          (z) above,  the term  "previously  acquired Shares" shall only include
          Shares owned by the Non-Employee Director prior to the exercise of the
          Option for which  payment is being made and shall not  include  Shares
          which are being acquired  pursuant to the exercise of said Option.  No
          shares will be issued until full payment therefor has been made.

          (c) Stock  Appreciation  Rights. The Committee is hereby authorized to
grant Stock Appreciation Rights to Key Employees. Non-Employee Directors are not
eligible to be granted Stock Appreciation  Rights under the Plan. Subject to the
terms of the Plan and any applicable Award Agreement, a Stock Appreciation Right
granted  under the Plan shall  confer on the holder  thereof a right to receive,
upon exercise  thereof,  the excess of (i) the Fair Market Value of one Share on
the date of exercise over (ii) the grant price of the Stock  Appreciation  Right
as  specified  by the  Committee,  which shall not be less than 100% of the Fair
Market Value of one Share on the date of grant of the Stock Appreciation  Right.
Subject to the terms of the Plan,  the grant price,  term,  methods of exercise,
methods of settlement  (including whether the Participating Key Employee will be
paid in cash, Shares, other securities,  other Awards, or other property, or any
combination  thereof),   and  any  other  terms  and  conditions  of  any  Stock
Appreciation  Right shall be as determined by the  Committee.  The Committee may
impose such conditions or restrictions on the exercise of any Stock Appreciation
Right as it may deem appropriate.


                                      -8-
<PAGE>


          (d) Restricted Stock Awards.

                    (i) Issuance.  The  Committee is hereby  authorized to grant
          Awards of Restricted Stock to Key Employees;  provided,  however, that
          the aggregate  number of Shares of Restricted  Stock granted under the
          Plan to all  Participating  Key  Employees as a group shall not exceed
          225,000  (such number of Shares  subject to  adjustment  in accordance
          with the terms of Section 4(b) hereof). Non-Employee Directors are not
          eligible to be granted Restricted Stock under the Plan.

                    (ii)  Restrictions.  Shares of  Restricted  Stock granted to
          Participating  Key Employees shall be subject to such  restrictions as
          the  Committee  may  impose  (including,   without   limitation,   any
          limitation  on the  right to vote a Share of  Restricted  Stock or the
          right to receive  any  dividend  or other  right or  property),  which
          restrictions  may lapse  separately or in  combination at such time or
          times, in such  installments  or otherwise,  as the Committee may deem
          appropriate.

                    (iii)  Registration.  Any Restricted Stock granted under the
          Plan to a  Participating  Key Employee may be evidenced in such manner
          as the Committee may deem appropriate,  including, without limitation,
          book-entry   registration  or  issuance  of  a  stock  certificate  or
          certificates.  In the event any stock certificate is issued in respect
          of  Shares  of   Restricted   Stock   granted  under  the  Plan  to  a
          Participating  Key Employee,  such certificate  shall be registered in
          the  name  of  the  Participating  Key  Employee  and  shall  bear  an
          appropriate  legend (as determined by the Committee)  referring to the
          terms,  conditions,  and  restrictions  applicable to such  Restricted
          Stock.

                    (iv)  Payment  of  Restricted  Stock.  At  the  end  of  the
          applicable  restriction period relating to Restricted Stock granted to
          a Participating Key Employee,  one or more stock  certificates for the
          appropriate number of Shares,  free of restrictions  imposed under the
          Plan, shall be delivered to the Participating Key Employee, or, if the
          Participating  Key Employee received stock  certificates  representing
          the Restricted  Stock at the time of grant, the legends placed on such
          certificates shall be removed.

                    (v)  Forfeiture.  Except  as  otherwise  determined  by  the
          Committee,  upon  termination  of  employment of a  Participating  Key
          Employee (as determined  under criteria  established by the Committee)
          for any reason during the applicable restriction period, all Shares of
          Restricted  Stock still subject to  restriction  shall be forfeited by
          the Participating Key Employee;  provided, however, that the Committee
          may, when it finds that a waiver would be in the best interests of the
          Company,  waive in whole or in part any or all remaining  restrictions
          with respect to Shares of Restricted Stock held by a Participating Key
          Employee.

          (e) Performance Shares.

                    (i) Issuance.  The  Committee is hereby  authorized to grant
          Awards  of  Performance   Shares  to   Participating   Key  Employees.
          Non-Employee  Directors  are not  eligible  to be granted  Performance
          Shares under the Plan.


                                      -9-
<PAGE>


                    (ii) Performance  Goals and Other Terms. The Committee shall
          determine the Performance  Period,  the Performance Goal or Goals (and
          the performance level or levels related thereto) to be achieved during
          any Performance Period, the proportion of payments, if any, to be made
          for performance  between the minimum and full  performance  levels for
          any  Performance  Goal and, if  applicable,  the  relative  percentage
          weighting  given  to  each  of the  selected  Performance  Goals,  the
          restrictions  applicable to Shares of Restricted  Stock  received upon
          payment of Performance  Shares if Performance  Shares are paid in such
          manner, and any other terms, conditions and rights relating to a grant
          of Performance  Shares.  The Committee  shall have sole  discretion to
          alter  the  selected  Performance  Goals set  forth in  Section  2(p),
          subject to shareholder approval, to the extent required to qualify the
          Award for the  performance-based  exemption provided by Section 162(m)
          of the Code (or any successor provision thereto).  Notwithstanding the
          foregoing,  in the event the  Committee  determines it is advisable to
          grant   Performance    Shares   which   do   not   qualify   for   the
          performance-based  exemption  under Section 162(m) of the Code (or any
          successor  provision  thereto),  the  Committee  may make such  grants
          without satisfying the requirements thereof.

                    (iii) Rights and Benefits During the Performance Period. The
          Committee  may  provide  that,   during  a   Performance   Period,   a
          Participating Key Employee shall be paid cash amounts, with respect to
          each Performance Share held by such Participating Key Employee, in the
          same manner,  at the same time, and in the same amount paid, as a cash
          dividend on a Share.  Participating Key Employees shall have no voting
          rights with respect to Performance Shares held by them.

                    (iv) Payment of Performance Shares. As soon as is reasonably
          practicable  following the end of the applicable  Performance  Period,
          and  subject  to  the  Committee  certifying  in  writing  as  to  the
          satisfaction  of the  requisite  Performance  Goal  or  Goals  if such
          certification  is  required  in order to  qualify  the  Award  for the
          performance-based exemption provided by Section 162(m) of the Code (or
          any   successor   provision   thereto),   one  or  more   certificates
          representing  the number of Shares equal to the number of  Performance
          Shares payable shall be registered in the name of and delivered to the
          Participating  Key  Employee;  provided,  however,  that any Shares of
          Restricted Stock payable in connection with Performance  Shares shall,
          pending  the   expiration,   lapse,   or  waiver  of  the   applicable
          restrictions,  be  evidenced  in the  manner as set  forth in  Section
          6(d)(iii) hereof.

          (f) General.

                    (i) No Consideration for Awards.  Awards shall be granted to
          Participating Key Employees for no cash consideration unless otherwise
          determined by the  Committee.  Awards of  Non-Qualified  Stock Options
          granted to Non-Employee Directors under Section 6(b) of the Plan shall
          be granted for no cash consideration unless otherwise required by law.

                    (ii) Award  Agreements.  Each Award  granted  under the Plan
          shall be evidenced by an Award Agreement in such form (consistent with
          the terms of the Plan) as shall have been approved by the Committee.


                                      -10-
<PAGE>

                    (iii) Awards May Be Granted  Separately or Together.  Awards
          to  Participating  Key Employees  under the Plan may be granted either
          alone or in addition to, in tandem with,  or in  substitution  for any
          other Award or any award  granted  under any other plan of the Company
          or any  Affiliate.  Awards  granted in  addition  to or in tandem with
          other Awards, or in addition to or in tandem with awards granted under
          any other plan of the Company or any Affiliate,  may be granted either
          at the same  time as or at a  different  time  from the  grant of such
          other Awards or awards.

                    (iv) Forms of Payment Under Awards.  Subject to the terms of
          the Plan and of any applicable Award Agreement,  payments or transfers
          to be made by the Company or an Affiliate upon the grant, exercise, or
          payment of an Award to a  Participating  Key  Employee  may be made in
          such form or forms as the Committee shall  determine,  and may be made
          in a single  payment or transfer,  in  installments,  or on a deferred
          basis,   in  each  case  in  accordance   with  rules  and  procedures
          established by the  Committee.  Such rules and procedures may include,
          without  limitation,  provisions  for  the  payment  or  crediting  of
          interest on installment or deferred payments.

                    (v) Limits on  Transfer  of  Awards.  No Award  (other  than
          Released  Securities),  and no right  under any such  Award,  shall be
          assignable,  alienable,  saleable,  or transferable by a Participating
          Key Employee or a Non-Employee  Director  otherwise than by will or by
          the laws of descent and  distribution  (or, in the case of an Award of
          Restricted  Securities,  to the Company);  provided,  however,  that a
          Participating Key Employee at the discretion of the Committee may, and
          a Non-Employee  Director shall, be entitled, in the manner established
          by the  Committee,  to designate a  beneficiary  or  beneficiaries  to
          exercise his or her rights, and to receive any property distributable,
          with  respect  to any Award  upon the death of the  Participating  Key
          Employee or the Non-Employee Director, as the case may be. Each Award,
          and each  right  under any  Award,  shall be  exercisable,  during the
          lifetime  of  the  Participating  Key  Employee  or  the  Non-Employee
          Director,  only by such individual or, if permissible under applicable
          law, by such individual's guardian or legal  representative.  No Award
          (other than Released  Securities),  and no right under any such Award,
          may be pledged, alienated,  attached, or otherwise encumbered, and any
          purported pledge, alienation, attachment, or encumbrance thereof shall
          be void and unenforceable against the Company or any Affiliate.

                    (vi) Term of Awards.  Except as  otherwise  provided  in the
          Plan,  the  term of each  Award  shall be for  such  period  as may be
          determined by the Committee.

                    (vii) Share Certificates; Representation. In addition to the
          restrictions imposed pursuant to Section 6(d) and Section 6(e) hereof,
          all  certificates  for Shares delivered under the Plan pursuant to any
          Award or the exercise  thereof  shall be subject to such stop transfer
          orders and other  restrictions  as the  Committee  may deem  advisable
          under the Plan or the rules,  regulations,  and other  requirements of
          the  Commission,  any stock  exchange or other  market upon which such
          Shares are then listed or traded,  and any applicable federal or state
          securities laws, and the Committee may cause a legend or legends to be
          put on any such  certificates  to make  appropriate  reference to such
          restrictions.   The  Committee  may  require  each  Participating  Key
          Employee,  Non-Employee  Director or other Person who acquires  Shares
          under the Plan by means of an Award originally made to a


                                      -11-
<PAGE>

          Participating Key Employee or a Non-Employee  Director to represent to
          the  Company  in  writing  that  such   Participating   Key  Employee,
          Non-Employee  Director or other Person is acquiring the Shares without
          a view to the distribution thereof.

Section 7.  Amendment  and  Termination  of the Plan;  Correction of Defects and
Omissions

          (a) Amendments to and  Termination of the Plan. The Board of Directors
of the Company may at any time amend, alter, suspend,  discontinue, or terminate
the Plan;  provided,  however,  that the  provisions of Section 6(b) of the Plan
shall not be amended more than once every six months, other than to comport with
changes in the Code,  the Employee  Retirement  Income  Security Act of 1974, as
amended,  or  the  rules  promulgated  thereunder;  and  provided  further  that
shareholder  approval of any amendment of the Plan shall also be obtained (i) if
such  amendment  (A) increases the number of Shares with respect to which Awards
may be granted under the Plan (other than increases  related to adjustments made
as provided in Section 4(b) hereof),  (B) expands the class of persons  eligible
to participate under the Plan or (C) otherwise increases in any material respect
the benefits  payable under the Plan; or (ii) if otherwise  required by: (A) the
Code or any rules promulgated  thereunder (in order to allow for Incentive Stock
Options to be granted under the Plan),  or (B) the listing  requirements  of the
New York Stock Exchange or any principal  securities exchange or market on which
the  Shares  are then  traded (in order to  maintain  the  listing of the Shares
thereon).  Termination of the Plan shall not affect the rights of  Participating
Key  Employees  or  Non-Employee  Directors  with  respect to Awards  previously
granted to them,  and all  unexpired  Awards shall  continue in force and effect
after termination of the Plan except as they may lapse or be terminated by their
own terms and conditions.

          (b)  Correction  of  Defects,   Omissions  and  Inconsistencies.   The
Committee  may  correct  any  defect,  supply any  omission,  or  reconcile  any
inconsistency in any Award or Award Agreement in the manner and to the extent it
shall deem desirable to carry the Plan into effect.

Section 8. General Provisions

          (a) No Rights to Awards.  No Key Employee,  Participating Key Employee
or other Person (other than a  Non-Employee  Director to the extent  provided in
Section 6(b) of the Plan) shall have any claim to be granted any Award under the
Plan,  and there is no obligation  for uniformity of treatment of Key Employees,
Participating  Key Employees,  or holders or  beneficiaries  of Awards under the
Plan.  The terms and  conditions  of Awards need not be the same with respect to
each Participating Key Employee.

          (b)  Withholding.  No later than the date as of which an amount  first
becomes  includible  in the gross  income of a  Participating  Key  Employee for
federal  income  tax  purposes  with  respect to any Award  under the Plan,  the
Participating  Key  Employee  shall  pay to the  Company,  or make  arrangements
satisfactory to the Company regarding the payment of, any federal,  state, local
or foreign taxes of any kind required by law to be withheld with respect to such
amount.  Unless otherwise determined by the Committee,  withholding  obligations
arising with respect to Awards to Participating Key Employees under the Plan may
be settled with Shares (other than Restricted Securities), including Shares that
are part of, or are received  upon exercise of, the Award that gives rise to the
withholding requirement.  The obligations of the Company under the


                                      -12-
<PAGE>

Plan shall be conditional on such payment or  arrangements,  and the Company and
any Affiliate  shall,  to the extent  permitted by law, have the right to deduct
any such taxes from any payment otherwise due to the Participating Key Employee.
The Committee  may establish  such  procedures as it deems  appropriate  for the
settling of withholding obligations with Shares, including,  without limitation,
the  establishment  of  such  procedures  as may be  necessary  to  satisfy  the
requirements of Rule 16b-3.

          (c) No Limit on Other Compensation Arrangements.  Nothing contained in
the Plan shall prevent the Company or any Affiliate  from adopting or continuing
in effect other or additional compensation  arrangements,  and such arrangements
may be either generally applicable or applicable only in specific cases.

          (d) Rights and Status of Recipients  of Awards.  The grant of an Award
shall not be  construed as giving a  Participating  Key Employee the right to be
retained in the employ of the Company or any Affiliate.  Further, the Company or
any  Affiliate  may at any  time  dismiss  a  Participating  Key  Employee  from
employment,  free  from any  liability,  or any claim  under  the  Plan,  unless
otherwise expressly provided in the Plan or in any Award Agreement. The grant of
an Award to a Non-Employee  Director  pursuant to Section 6(b) of the Plan shall
confer no right on such  Non-Employee  Director to continue as a director of the
Company.  Except for  rights  accorded  under the Plan and under any  applicable
Award Agreement,  Participating  Key Employees and Non-Employee  Directors shall
have no rights as  holders  of  Shares  as a result  of the  granting  of Awards
hereunder.

          (e) Unfunded Status of the Plan.  Unless  otherwise  determined by the
Committee,  the Plan shall be unfunded  and shall not create (or be construed to
create) a trust or a separate  fund or funds.  The Plan shall not  establish any
fiduciary  relationship  between the Company and any Participating Key Employee,
any  Non-Employee  Director or other Person.  To the extent any Person holds any
right by  virtue  of a grant  under  the  Plan,  such  right  (unless  otherwise
determined by the Committee)  shall be no greater than the right of an unsecured
general creditor of the Company.

          (f) Governing Law. The validity,  construction, and effect of the Plan
and any  rules and  regulations  relating  to the Plan  shall be  determined  in
accordance with the laws of the State of Wisconsin and applicable federal law.

          (g) Severability.  If any provision of the Plan or any Award Agreement
or any Award is or becomes or is deemed to be invalid, illegal, or unenforceable
in any jurisdiction, or as to any Person or Award, or would disqualify the Plan,
any  Award  Agreement  or any  Award  under  any law  deemed  applicable  by the
Committee,  such  provision  shall be construed or deemed  amended to conform to
applicable laws, or if it cannot be so construed or deemed amended  without,  in
the determination of the Committee,  materially altering the intent of the Plan,
any Award  Agreement or the Award,  such provision  shall be stricken as to such
jurisdiction,  Person,  or Award,  and the remainder of the Plan, any such Award
Agreement and any such Award shall remain in full force and effect.

          (h) No Fractional  Shares.  No fractional  Shares or other  securities
shall be issued or delivered  pursuant to the Plan,  any Award  Agreement or any
Award,  and the Committee


                                      -13-
<PAGE>

shall determine  (except as otherwise  provided in the Plan) whether cash, other
securities,  or  other  property  shall  be paid or  transferred  in lieu of any
fractional  Shares or other  securities,  or whether such  fractional  Shares or
other  securities  or any  rights  thereto  shall be  canceled,  terminated,  or
otherwise eliminated.

          (i) Headings.  Headings are given to the Sections and  subsections  of
the Plan solely as a convenience  to facilitate  reference.  Such headings shall
not  be  deemed  in  any  way  material  or  relevant  to  the  construction  or
interpretation of the Plan or any provision thereof.

Section 9. Effective Date of the Plan

          The Plan originally became effective on April 26, 1995.


                                      -14-




                                                                    Exhibit 10.2

                KEY EXECUTIVE EMPLOYMENT AND SEVERANCE AGREEMENT

     THIS  AGREEMENT,  made and entered into as of the 7th day of May,  1999, by
and between Banta Corporation,  a Wisconsin corporation (hereinafter referred to
as  the  "Company"),   and  Ronald  D.  Kneezel  (hereinafter   referred  to  as
"Executive").

                              W I T N E S S E T H :

     WHEREAS,  the  Executive is employed by the Company  and/or a subsidiary of
the Company  (collectively,  the "Employer") in a key executive capacity and the
Executive's services are valuable to the conduct of the business of the Company;

     WHEREAS,  the Company  recognizes that  circumstances  may arise in which a
change in control of the  Company  occurs,  through  acquisition  or  otherwise,
thereby causing  uncertainty  about the Executive's  future  employment with the
Employer  without  regard to the  Executive's  competence or past  contributions
which  uncertainty may result in the loss of valuable  services of the Executive
to the  detriment of the Company and its  shareholders,  and the Company and the
Executive wish to provide  reasonable  security to the Executive against changes
in the  Executive's  relationship  with the  Employer  in the  event of any such
change in control;

     WHEREAS, the Company and the Executive are desirous that any proposal for a
change in  control or  acquisition  of the  Company  will be  considered  by the
Executive  objectively  and with  reference  only to the best  interests  of the
Company and its shareholders; and

     WHEREAS,  the  Executive  will be in a  better  position  to  consider  the
Company's best interests if the Executive is afforded  reasonable  security,  as
provided in this Agreement, against altered conditions of employment which could
result from any such change in control or acquisition.

     NOW,  THEREFORE,  in  consideration  of the  foregoing  and  of the  mutual
covenants and agreements  hereinafter  set forth,  the parties  hereto  mutually
covenant and agree as follows:

<PAGE>

     1. Definitions.

     (a)  Act.  For  purposes  of this  Agreement,  the  term  "Act"  means  the
Securities Exchange Act of 1934, as amended.

     (b)  Affiliate and  Associate.  For purposes of this  Agreement,  the terms
"Affiliate" and "Associate" shall have the respective  meanings ascribed to such
terms in Rule 12b-2 of the General Rules and Regulations of the Act.

     (c) Beneficial  Owner.  For purposes of this  Agreement,  a Person shall be
deemed to be the "Beneficial Owner" of any securities:

          (i) which such Person or any of such Person's Affiliates or Associates
     has the right to acquire (whether such right is exercisable  immediately or
     only after the passage of time) pursuant to any  agreement,  arrangement or
     understanding,  or upon the exercise of conversion rights, exchange rights,
     rights, warrants or options, or otherwise; provided, however, that a Person
     shall  not be  deemed  the  Beneficial  --------  -------  Owner  of, or to
     beneficially own, (A) securities  tendered pursuant to a tender or exchange
     offer  made  by or on  behalf  of  such  Person  or  any of  such  Person's
     Affiliates or Associates  until such tendered  securities  are accepted for
     purchase,  or (B)  securities  issuable  upon  exercise  of  Rights  issued
     pursuant  to the  terms  of  the  Company's  Rights  Agreement  with  First
     Wisconsin  Trust Company (n/k/a Firstar Bank  Milwaukee,  N.A.) dated as of
     October 29, 1991,  as amended  from time to time (or any  successor to such
     Rights Agreement), at any time before the issuance of such securities;

          (ii)  which  such  Person  or  any  of  such  Person's  Affiliates  or
     Associates,  directly or indirectly, has the right to vote or dispose of or
     has "beneficial  ownership" of (as determined pursuant to Rule 13d-3 of the
     General Rules and  Regulations  under the Act),  including  pursuant to any
     agreement,  arrangement or understanding;  provided, however, that a Person
     shall not be deemed the Beneficial  Owner of, or to  beneficially  own, any
     security  under  this  subparagraph  (ii)  as a  result  of  an  agreement,
     arrangement or understanding to vote such security if the agreement,


                                      -2-
<PAGE>

     arrangement or  understanding:  (A) arises solely from a revocable proxy or
     consent  given to such  Person in  response  to a public  proxy or  consent
     solicitation made pursuant to, and in accordance with, the applicable rules
     and  regulations  under  the Act and (B) is not also then  reportable  on a
     Schedule 13D under the Act (or any comparable or successor report); or

          (iii) which are  beneficially  owned,  directly or indirectly,  by any
     other Person with which such Person or any of such  Person's  Affiliates or
     Associates has any agreement,  arrangement or understanding for the purpose
     of acquiring,  holding,  voting  (except  pursuant to a revocable  proxy as
     described  in  Subsection  1(c)(ii)  above)  or  disposing  of  any  voting
     securities of the Company.

     (d) Cause.  "Cause" for  termination  by the  Employer  of the  Executive's
employment  after the Effective Date shall,  for purposes of this Agreement,  be
limited to (i) misappropriation by the Executive of funds of the Employer;  (ii)
the Executive  personally and secretly  obtaining profits from dealings with the
Employer;  (iii) the Executive's unreasonable neglect of, or refusal to perform,
his  duties  or  responsibilities  (unless  significantly  changed  without  the
Executive's  consent);  and (iv)  conviction of a serious crime  involving moral
turpitude.

     (e) Change in Control of the  Company.  For purposes of this  Agreement,  a
"Change in Control  of the  Company"  shall be deemed to occur if (i) any Person
becomes the Beneficial Owner of more than 30% of the outstanding voting stock of
the Company, (A) in whole or in part by means of an offer made to the holders of
any one or more  classes of such voting  stock to acquire  such shares for cash,
securities,  other  property  or any  combination  thereof,  or (B) by any other
means; (ii) the Company sells,  transfers or assigns all or substantially all of
its business and assets;  (iii) the Company consolidates with or merges into any
other  corporation,  unless the  Company or a  subsidiary  of the Company is the
continuing or surviving corporation;  (iv) the Company acquires, whether through
purchase,  merger or otherwise, all or substantially all of the operating assets
or capital  stock of  another  entity and in  connection  with such  acquisition
persons are elected or  appointed  to the Board of  Directors of the Company who
are not directors immediately prior to such acquisition and such persons


                                      -3-
<PAGE>

constitute a majority of the Board of Directors after such  acquisition;  or (v)
any Person  succeeds in electing two or more directors of the Company in any one
election in opposition to those nominees proposed by management of the Company.

     (f)  Code.  For  purposes  of this  Agreement,  the term  "Code"  means the
Internal Revenue Code of 1986, including any amendments thereto or successor tax
codes thereof.

     (g) Covered Termination.  For purposes of this Agreement, the term "Covered
Termination"  means any  termination of the  Executive's  employment  during the
Employment  Period where the Termination Date is any date on or prior to the end
of such Employment Period.

     (h) Effective  Date. For purposes of this  Agreement,  the term  "Effective
Date"  shall  mean the  first day on which a Change in  Control  of the  Company
occurs. Anything in this Agreement to the contrary notwithstanding,  if a Change
in Control of the  Company  occurs and if the  Executive's  employment  with the
Employer is  terminated  (whether by the  Employer,  the Executive or otherwise)
during  the  period of 180 days prior to the date on which the Change in Control
of the Company  occurs,  and if it is reasonably  demonstrated  by the Executive
that such  termination of employment (i) was at the request of a third party who
has taken  steps  reasonably  calculated  to effect a Change in  Control  of the
Company or (ii)  otherwise  arose in  connection  with or in  anticipation  of a
Change in Control of the Company,  then for all purposes of this Agreement,  the
term "Effective Date" shall mean the date immediately  prior to the date of such
termination of employment.

     (i) Employment Period. For purposes of this Agreement, the term "Employment
Period" means a period  commencing on the  Effective  Date,  and ending at 11:59
p.m.  Milwaukee Time on the earlier of the third anniversary of such date or the
Executive's Normal Retirement Date.

     (j) Good Reason. For purposes of this Agreement, the Executive shall have a
"Good Reason" for  termination  of employment on or after the Effective  Date in
the event of:


                                      -4-
<PAGE>

          (i)  any  breach  of  this   Agreement  by  the   Company,   including
     specifically  any breach by the  Company  of its  agreements  contained  in
     Sections 4, 5 or 6 hereof;

          (ii) the removal of the  Executive  from, or any failure to reelect or
     reappoint the Executive to, any of the positions  held with the Employer at
     any time during the 180-day period prior to the Effective Date or any other
     positions  with the Employer to which the  Executive  shall  thereafter  be
     elected,  appointed or  assigned,  except in the event that such removal or
     failure to reelect  or  reappoint  (A)  relates to the  termination  by the
     Employer of the Executive's employment for Cause or by reason of disability
     pursuant  to Section 12 hereof,  or (B) is  consented  to in writing by the
     Executive;

          (iii) a good faith  determination by the Executive that there has been
     a significant  adverse change,  without the Executive's written consent, in
     the  Executive's  working  conditions or status with the Employer from such
     working  conditions or status in effect during the 180-day  period prior to
     the Effective Date,  including but not limited to (A) a significant  change
     in the nature or scope of the  Executive's  authority,  powers,  functions,
     duties or responsibilities,  or (B) a significant reduction in the level of
     support services, staff, secretarial and other assistance, office space and
     accoutrements; or

          (iv)  failure by the  Company to obtain the  Agreement  referred to in
     Section 18(a) hereof as provided therein.

     (k) Normal  Retirement  Date.  For  purposes  of this  Agreement,  the term
"Normal  Retirement Date" means "Normal Retirement Date" as defined in the Banta
Corporation  Employees  Pension Plan, or any successor plan, as in effect on the
Effective Date.

     (l) Notice of Termination. For purposes of this Agreement, the term "Notice
of Termination" means a written notice as contemplated by Section 14 hereof.

     (m) Person.  For purposes of this  Agreement,  the term "Person" shall mean
any individual,  firm, partnership,  corporation or other entity,  including any
successor  (by merger or  otherwise)  of such  entity,  or a group of any of the
foregoing acting in concert.


                                      -5-
<PAGE>

     (n) Termination  Date. For purposes of this Agreement,  except as otherwise
provided in Section 10(b) and Section 18(a) hereof,  the term "Termination Date"
means (i) if the Executive's  employment is terminated by the Executive's death,
the date of death; (ii) if the Executive's employment is terminated by reason of
voluntary  early  retirement,  as  agreed  in  writing  by the  Company  and the
Executive,  the date of such early retirement which is set forth in such written
agreement;  (iii) if the  Executive's  employment is terminated  for purposes of
this  Agreement  by reason of  disability  pursuant  to Section  12 hereof,  the
earlier of thirty days after the Notice of Termination is given or one day prior
to the end of the  Employment  Period;  (iv) if the  Executive's  employment  is
terminated by the Executive  voluntarily (other than for Good Reason),  the date
the Notice of Termination  is given;  and (v) if the  Executive's  employment is
terminated  by the  Company  (other  than by reason of  disability  pursuant  to
Section 12 hereof) or by the  Executive  for Good Reason,  the earlier of thirty
days after the Notice of Termination is given or one day prior to the end of the
Employment Period. Notwithstanding the foregoing,

     (A) If  termination  is for Cause  pursuant  to Section  1(d)(iii)  of this
Agreement and if the Executive has cured the conduct  constituting such Cause as
described by the Company in its Notice of Termination  within such thirty day or
shorter period, then the Executive's  employment  hereunder shall continue as if
the Company had not delivered its Notice of Termination.

     (B) If the  Company  shall  give a Notice  of  Termination  for Cause or by
reason of disability and the Executive in good faith notifies the Company that a
dispute  exists  concerning  the  termination  within  the  fifteen  day  period
following  receipt  thereof,  then  the  Executive  may  elect to  continue  his
employment  during such  dispute and the  Termination  Date shall be  determined
under this paragraph. If the Executive so elects and it is thereafter determined
that Cause or disability (as the case may be) did exist,  the  Termination  Date
shall be the earlier of (1) the date on which the dispute is finally determined,
either (x) by mutual written  agreement of the parties or (y) in accordance with
Section 23 hereof,  (2) the date of the Executive's  death, or (3) one day prior
to the end of the  Employment  Period.  If the  Executive  so  elects  and it is
thereafter  determined  that  Cause or  disability  (as the case may be) did not
exist, then the employment of the Executive  hereunder shall continue after such
determination


                                      -6-
<PAGE>

as if the Company had not delivered its Notice of Termination and there shall be
no Termination  Date arising out of such Notice.  In either case, this Agreement
continues,  until  the  Termination  Date,  if any,  as if the  Company  had not
delivered the Notice of  Termination  except that,  if it is finally  determined
that the Company  properly  terminated the Executive for the reason  asserted in
the Notice of  Termination,  the  Executive  shall in no case be  entitled  to a
Termination  Payment (as hereinafter  defined)  arising out of events  occurring
after the Company delivered its Notice of Termination.

     (C) If the Executive  shall in good faith give a Notice of Termination  for
Good  Reason  and the  Company  notifies  the  Executive  that a dispute  exists
concerning  the  termination  within the  fifteen day period  following  receipt
thereof,  then the  Executive may elect to continue his  employment  during such
dispute and the Termination  Date shall be determined  under this paragraph.  If
the  Executive so elects and it is  thereafter  determined  that Good Reason did
exist,  the  Termination  Date shall be the earlier of (1) the date on which the
dispute is finally  determined,  either (x) by mutual  written  agreement of the
parties  or (y) in  accordance  with  Section  23  hereof,  (2) the  date of the
Executive's  death or (3) one day prior to the end of the Employment  Period. If
the Executive so elects and it is thereafter determined that Good Reason did not
exist, then the employment of the Executive  hereunder shall continue after such
determination  as if the Executive  had not delivered the Notice of  Termination
asserting Good Reason and there shall be no Termination Date arising out of such
Notice. In either case, this Agreement continues, until the Termination Date, if
any, as if the  Executive had not  delivered  the Notice of  Termination  except
that,  if it is finally  determined  that Good Reason did exist,  the  Executive
shall in no case be denied the benefits  described in Sections 8(b) and 9 hereof
(including a Termination  Payment) based on events occurring after the Executive
delivered his Notice of Termination.

     (D) If an opinion is required to be delivered pursuant to Section 9(b)(ii)
hereof and such opinion  shall not have been  delivered,  the  Termination  Date
shall be the earlier of the date on which such  opinion is  delivered or one day
prior to the end of the Employment Period.


                                      -7-
<PAGE>

     (E)  Except as  provided  in  Paragraphs  (B) and (C)  above,  if the party
receiving  the Notice of  Termination  notifies  the other  party that a dispute
exists  concerning  the  termination  within the  fifteen  day period  following
receipt  thereof and it is finally  determined  that the reason asserted in such
Notice of  Termination  did not exist,  then (1) if such Notice was delivered by
the Executive,  the Executive will be deemed to have voluntarily  terminated his
employment  and (2) if delivered  by the Company,  the Company will be deemed to
have  terminated  the  Executive  other than by reason of death,  disability  or
Cause.

     2.  Termination or  Cancellation  Prior to the Effective Date. The Employer
and the Executive shall each retain the right to terminate the employment of the
Executive at any time prior to the Effective  Date. In the event the Executive's
employment is terminated  prior to the Effective  Date,  this Agreement shall be
terminated  and  cancelled  and of no  further  force and effect and any and all
rights and obligations of the parties hereunder shall cease.

     3.  Employment  Period.  If the  Executive  is employed by the Company or a
subsidiary of the Company on the Effective Date, the Company will, or will cause
the  Employer  to,  continue  thereafter  to employ  the  Executive  during  the
Employment  Period, and the Executive will remain in the employ of the Employer,
in accordance  with and subject to the terms and  provisions of this  Agreement.
Any  termination of the  Executive's  employment  during the Employment  Period,
whether  by the  Company  or a  subsidiary  of the  Company,  shall be  deemed a
termination by the Company for purposes of this Agreement.

     4. Duties.  During the Employment  Period, the Executive shall, in the most
significant  capacities  and positions  held by the Executive at any time during
the 180-day period  preceding the Effective Date or in such other capacities and
positions  as may be agreed to by the  Company  and the  Executive  in  writing,
devote the Executive's  best efforts and all of the  Executive's  business time,
attention  and  skill to the  business  and  affairs  of the  Employer,  as such
business  and  affairs now exist and as they may  hereafter  be  conducted.  The
services which are to be performed by the Executive hereunder are to be rendered
in the same  metropolitan  area in which the Executive was principally  employed
during the 180-day period prior to the Effective Date, or in such other place or
places as shall be  mutually  agreed  upon in writing by the  Executive  and the
Company from time to time.  Without the Executive's  consent


                                      -8-

<PAGE>

the  Executive  shall not be required to be absent from such  metropolitan  area
more than 60 days in any fiscal year of the Company.

     5.  Compensation.  During the  Employment  Period,  the Executive  shall be
compensated as follows:

     (a) The Executive  shall  receive,  at reasonable  intervals  (but not less
often than monthly) and in accordance  with such standard  policies as may be in
effect  immediately  prior to the Effective  Date, an annual base salary in cash
equivalent of not less than twelve times the  Executive's  highest  monthly base
salary for the twelve-month period immediately  preceding the month in which the
Effective  Date occurs  (which base salary  shall,  unless  otherwise  agreed in
writing by the  Executive,  include the current  receipt by the Executive of any
amounts which,  prior to the Effective Date, the Executive had elected to defer,
whether  such  compensation  is  deferred  under  Section  401(k) of the Code or
otherwise),  subject to upward  adjustment as provided in Section 6 hereof (such
salary amount as adjusted  upward from time to time is hereafter  referred to as
the "Annual Base Salary").

     (b) The Executive  shall receive fringe benefits at least equal in value to
those  provided  for  the  Executive  at any  time  during  the  180-day  period
immediately preceding the Effective Date or, if more favorable to the Executive,
those  provided  generally at any time after the Effective Date to executives of
the Employer of comparable  status and position to the Executive.  The Executive
shall be  reimbursed,  at such  intervals and in  accordance  with such standard
policies that are most  favorable to the  Executive  which were in effect at any
time during the 180-day period  immediately  preceding the Effective Date or, if
more favorable to the Executive,  those provided generally at any time after the
Effective  Date to executives of the Employer of comparable  status and position
to the  Executive,  for any and all  monies  advanced  in  connection  with  the
Executive's  employment for reasonable  and necessary  expenses  incurred by the
Executive on behalf of the Employer, including travel expenses.

     (c) The  Executive  shall be included,  to the extent  eligible  thereunder
(which  eligibility shall not be conditioned on the Executive's  salary grade or
on any other  requirement  which  excludes  persons  of  comparable  status  and
position to the Executive  unless such  exclusion was in effect for such plan or
an equivalent  plan  immediately  prior to the Effective


                                      -9-
<PAGE>

Date),  in any and all  plans  providing  benefits  for the  Company's  salaried
employees  in  general,  including  but not  limited  to group  life  insurance,
hospitalization,   medical,  dental,  profit  sharing  and  stock  bonus  plans;
provided,  that,  in no event shall the aggregate  level of benefits  under such
plans in which the  Executive  is included be less than the  aggregate  level of
benefits under plans of the Company and its subsidiaries of the type referred to
in this Section 5(c) in which the Executive was participating at any time during
the 180-day period immediately preceding the Effective Date.

     (d) The Executive shall annually be entitled to not less than the amount of
paid  vacation  and not  fewer  than the  number of paid  holidays  to which the
Executive  was  entitled   annually  at  any  time  during  the  180-day  period
immediately preceding the Effective Date or such greater amount of paid vacation
and  number  of  paid  holidays  as may be  made  available  annually  to  other
executives of the Company and its subsidiaries of comparable status and position
to the Executive.

     (e) The  Executive  shall be  included  in all plans  providing  additional
benefits to executives  of the Company of comparable  status and position to the
Executive, including but not limited to deferred compensation, split-dollar life
insurance,  supplemental  retirement,  stock option,  stock appreciation,  stock
bonus,  long-term  incentive  compensation  and  similar  or  comparable  plans;
provided,  that,  in no event shall the aggregate  level of benefits  under such
plans be less than the aggregate level of benefits under plans of the Company of
the  type  referred  to  in  this  Section  5(e)  in  which  the  Executive  was
participating  at any time during the 180-day period  immediately  preceding the
Effective Date; and provided,  further, that the Company's obligation to include
the  Executive  in  annual  bonus  or  incentive  compensation  plans  shall  be
determined by Subsection 5(f) hereof.

     (f) To assure that the Executive will have an opportunity to earn incentive
compensation on an annual basis after the Effective Date, the Executive shall be
included  in a bonus plan of the  Company  which  shall  satisfy  the  standards
described  below (such plan,  the "Bonus  Plan").  Bonuses  under the Bonus Plan
shall be payable  with  respect  to  achieving  such  financial  or other  goals
reasonably related to the business of the Company as the Company shall establish
(the "Goals"),  all of which Goals shall be attainable,  prior to the end of the


                                      -10-
<PAGE>

Employment  Period,  with  approximately  the same degree of  probability as the
goals under the Company's  Economic Profit Incentive  Compensation  Plan, or the
successor to such plan, in the form most favorable to the Executive which was in
effect at any time during the 180-day  period prior to the  Effective  Date (the
"EP Plan") and in view of the  Company's  existing and  projected  financial and
business  circumstances  applicable  at the time.  The  amount of the bonus (the
"Bonus  Amount")  that the  Executive  is  eligible to earn under the Bonus Plan
shall be no less than the amount of the  Executive's  maximum award  provided in
such EP Plan (such bonus amount herein referred to as the "Targeted Bonus"), and
in the event the Goals are not achieved such that the entire  Targeted  Bonus is
not payable,  the Bonus Plan shall provide for a payment of a Bonus Amount equal
to a portion of the  Targeted  Bonus  reasonably  related to that portion of the
Goals which were achieved.  Payment of the Bonus Amount shall not be affected by
any  circumstance  occurring  subsequent  to the end of the  Employment  Period,
including termination of the Executive's employment.

     6. Annual Compensation Adjustments. During the Employment Period, the Board
of Directors of the Company (or an appropriate  committee thereof) will consider
and  appraise,  at least  annually,  the  contributions  of the Executive to the
Employer,  and in accordance with the Company's  practice prior to the Effective
Date,  due  consideration  shall  be  given at  least  annually,  to the  upward
adjustment of the Executive's Annual Base Salary (i) commensurate with increases
generally  given to other  executives of the Employer of  comparable  status and
position to the Executive, and (ii) as the scope of the Employer's operations or
the Executive's duties expand.

     7.  Termination  For Cause or Without  Good  Reason.  If there is a Covered
Termination  for Cause or due to the  Executive's  voluntarily  terminating  his
employment  other than for Good Reason (any such  terminations  to be subject to
the  procedures  set forth in Section 14 hereof),  then the  Executive  shall be
entitled to receive only Accrued Benefits pursuant to Section 9(a) hereof.

     8.  Termination  Giving Rise to a  Termination  Payment.  (a) If there is a
Covered  Termination  by the Executive for Good Reason,  or by the Company other
than by reason of (i) death,  (ii) disability  pursuant to Section 12 hereof, or
(iii) Cause (any such


                                      -11-
<PAGE>

terminations  to be subject to the  procedures  set forth in Section 14 hereof),
then the Executive shall be entitled to receive,  and the Company shall promptly
pay, Accrued Benefits and, in lieu of further base salary for periods  following
the Termination Date, as liquidated damages and additional  severance pay and in
consideration  of the  covenant  of the  Executive  set forth in  Section  15(a)
hereof, the Termination Payment pursuant to Section 9(b) hereof.

     (b) If there is a Covered  Termination  and the  Executive  is  entitled to
Accrued  Benefits  and the  Termination  Payment,  then the  Executive  shall be
entitled to the following additional benefits:

          (i) The Executive will be entitled to pension  benefits in addition to
     the most  favorable  benefits  provided  for him under any  version  of the
     Company's  Salaried  Employees Pension Plan and the Company's  Supplemental
     Retirement  Plan (or any  successors  to such  plans) in effect at any time
     during the 180-day  period  prior to the  Effective  Date (the  "Retirement
     Plans").  The amount of  additional  pension  benefits will be equal to the
     difference  between  the  amount  the  Executive  (or in the  event  of the
     Executive's  death, the Executive's  surviving spouse or other beneficiary)
     would be actually  entitled to receive upon retirement  under the terms and
     conditions  of the  Retirement  Plans and the amount the Executive (or such
     surviving spouse or beneficiary)  would have been entitled to receive under
     such  terms  and  conditions  if (A) the  Executive's  benefits  under  the
     Retirement  Plans had been fully vested on the Termination Date and (B) (1)
     if the  Executive  is 50 years of age or less on the  Termination  Date the
     Executive had continued to work for the remainder of the Employment  Period
     or (2) if the Executive is over 50 years of age on the Termination  Date he
     had  continued  to work until his 65th  birthday,  in each case at a salary
     rate equal to the Executive's Annual Base Salary;  provided,  however, that
     in no event will the assumed period of continued  employment  extend beyond
     the date on which the Executive  elects to begin  receiving the  additional
     pension  benefits.  The Executive shall be entitled to elect to receive his
     additional  pension  benefits in any form (e.g.  joint and  survivor)  that
     would  have been  available  to him under the terms and  conditions  of the
     Retirement  Plans and (subject to reduction,  if any,  under such terms) at
     any  time  after  he has  attained  the age at which  early  retirement  is
     permitted. In addition, if the


                                      -12-

<PAGE>

     Executive  starts to receive his  additional  pension  benefits  before the
     earliest  date on  which  he is  eligible  for  unreduced  Social  Security
     benefits,  the  Executive  will receive an amount  equal to the  difference
     between his  estimated  unreduced  Social  Security  benefit and the actual
     benefit  to  which  he is  entitled  until  he  attains  the age when he is
     eligible for unreduced benefits.

          (ii)  Until the  earlier of the end of the  Employment  Period or such
     time as the  Executive  has  obtained  new  employment  and is  covered  by
     benefits  which  in the  aggregate  are at  least  equal  in  value  to the
     following  benefits,  the Executive  shall  continue to be covered,  at the
     expense  of  the   Company,   by  the  most   favorable   life   insurance,
     hospitalization,  medical and dental coverage provided to the Executive and
     the Executive's family during the 180-day period immediately  preceding the
     Effective  Date or, if more  favorable  to the  Executive,  the coverage in
     effect  generally at any time  thereafter for executives of the Employer of
     comparable status and position to the Executive and their families.

     9. Payments Upon Termination.

     (a) Accrued  Benefits.  For  purposes of this  Agreement,  the  Executive's
"Accrued  Benefits"  shall include the following  amounts,  payable as described
herein:  (i) all base  salary for the time period  ending  with the  Termination
Date; (ii)  reimbursement for any and all monies advanced in connection with the
Executive's  employment for reasonable  and necessary  expenses  incurred by the
Executive  on  behalf  of the  Employer  for the  time  period  ending  with the
Termination  Date;  (iii) any and all other cash earned through the  Termination
Date and deferred at the  election of the  Executive or pursuant to any deferred
compensation  plan  then in  effect;  (iv) a lump sum  payment  of the  bonus or
incentive  compensation  otherwise  payable to the Executive with respect to the
year in  which  termination  occurs  to the  extent  provided  by all  bonus  or
incentive  compensation  plan or plans in which the Executive is a  participant;
and (v) all other  payments and benefits to which the Executive (or in the event
of the Executive's death, the Executive's surviving spouse or other beneficiary)
may be  entitled  as  compensatory  fringe  benefits  or under  the terms of any
benefit plan of the Company,  including  severance  payments under the Company's
severance  policies and  practices in the form most


                                      -13-

<PAGE>

favorable  to the  Executive  which was in effect at any time during the 180-day
period prior to the Effective  Date.  Payment of Accrued  Benefits shall be made
promptly in accordance  with the Company's  prevailing  practice with respect to
Subsections  (i) and (ii) or, with respect to Subsections  (iii),  (iv) and (v),
pursuant  to the  terms  of the  benefit  plan  or  practice  establishing  such
benefits.

     (b) Termination Payment. (i) Subject to the limits set forth in Subsection
9(b)(ii)  hereof,  the  Termination  Payment shall be an amount equal to (A) the
Executive's Annual Base Salary,  plus (B) the amount of the highest annual bonus
award  (determined on an annualized  basis for any bonus award paid for a period
of less than one year and  excluding  any year for which the  Executive  did not
participate  in any bonus plan) paid to the Executive  with respect to the three
years preceding the Termination  Date (the aggregate amount set forth in (A) and
(B) hereof shall hereafter be referred to as "Annual Cash Compensation"),  times
the number of years or fractional  portion  thereof  remaining in the Employment
Period  determined as of the  Termination  Date;  provided,  however,  that such
amount  shall  not be less  than  the  amount  of the  Executive's  Annual  Cash
Compensation.  The  Termination  Payment  shall be paid to the Executive in cash
equivalent ten business days after the Termination Date. The Executive shall not
be required to mitigate the amount of the Termination  Payment by securing other
employment or otherwise,  nor will such Termination Payment be reduced by reason
of the  Executive  securing  other  employment  or for  any  other  reason.  The
Termination  Payment  shall be in  addition to any other  severance  payments to
which the  Executive  is entitled  under the  Company's  severance  policies and
practices in the form most  favorable to the  Executive  which were in effect at
any time during the 180-day period prior to the Effective Date.

          (ii)  Notwithstanding  any other provision of this  Agreement,  if any
     portion  of  the  Termination  Payment  or any  other  payment  under  this
     Agreement, or under any other agreement with or plan of the Company (in the
     aggregate  "Total   Payments"),   would  constitute  an  "excess  parachute
     payment,"  then the Total  Payments  to be made to the  Executive  shall be
     reduced  such  that the  value of the  aggregate  Total  Payments  that the
     Executive  is  entitled  to receive  shall be One Dollar ($1) less than the
     maximum amount which the Executive may receive without  becoming subject to
     the tax imposed by Section 4999 of the Code (or any successor provision) or
     which the


                                      -14-
<PAGE>

     Company may pay without loss of deduction under Section 280G(a) of the Code
     (or any successor  provision).  For purposes of this  Agreement,  the terms
     "excess parachute payment" and "parachute payments" shall have the meanings
     assigned to them in Section 280G of the Code (or any successor  provision),
     and such "parachute payments" shall be valued as provided therein.  Present
     value for purposes of this Agreement shall be calculated in accordance with
     Section 1274(b)(2) of the Code (or any successor  provision).  Within sixty
     days  following  delivery  of the  Notice of  Termination  or notice by the
     Company to the  Executive  of its belief that there is a payment or benefit
     due the  Executive  which  will  result in an excess  parachute  payment as
     defined  in  Section  280G of the Code (or any  successor  provision),  the
     Executive  and the  Company,  at the  Company's  expense,  shall obtain the
     opinion  (which  need not be  unqualified)  of  nationally  recognized  tax
     counsel  selected by the Company's  independent  auditors and acceptable to
     the  Executive in his sole  discretion,  which sets forth (A) the amount of
     the Base Period Income,  (B) the amount and present value of Total Payments
     and (C) the  amount and  present  value of any  excess  parachute  payments
     without regard to the limitations of this Subsection  9(b)(ii).  As used in
     this  Subsection  9(b)(ii),  the term "Base Period  Income" means an amount
     equal to the Executive's  "annualized includible  compensation for the base
     period"  as defined in  Section  280G(d)(1)  of the Code (or any  successor
     provision). For purposes of such opinion, the value of any noncash benefits
     or any deferred  payment or benefit  shall be  determined  by the Company's
     independent   auditors  in  accordance  with  the  principles  of  Sections
     280G(d)(3)  and  (4) of the  Code  (or  any  successor  provisions),  which
     determination  shall  be  evidenced  in  a  certificate  of  such  auditors
     addressed to the Company and the Executive.  Such opinion shall be dated as
     of the Termination  Date and addressed to the Company and the Executive and
     shall be  binding  upon the  Company  and the  Executive.  If such  opinion
     determines that there would be an excess parachute payment, the Termination
     Payment  hereunder or any other  payment  determined  by such counsel to be
     includible in Total Payments shall be reduced or eliminated as specified by
     the Executive in writing delivered to the Company within thirty days of his
     receipt  of such  opinion  or,  if the  Executive  fails to so  notify  the
     Company, then as the Company shall reasonably determine,  so that under the
     bases of  calculations  set forth in such  opinion  there will be no excess
     parachute


                                      -15-

<PAGE>

     payment.  The  provisions  of  this  Subsection  9(b)(ii),   including  the
     calculations, notices and opinions provided for herein, shall be based upon
     the  conclusive  presumption  that the  following are  reasonable:  (1) the
     compensation  and  benefits  provided  for in  Section 5 hereof and (2) any
     other  compensation,  including  but not limited to the  Accrued  Benefits,
     earned  prior to the  Termination  Date by the  Executive  pursuant  to the
     Company's  compensation  programs if such payments  would have been made in
     the  future  in any  event,  even  though  the  timing of such  payment  is
     triggered by the Change in Control of the Company or the Termination Date.

          (ii) (A) If, notwithstanding the provisions of Subsection (ii) of this
     Section 9(b), but subject to paragraph (B), it is ultimately  determined by
     a court  or  pursuant  to a final  determination  by the  Internal  Revenue
     Service  that any  portion  of Total  Payments  is  subject to the tax (the
     "Excise  Tax")  imposed  by  Section  4999 of the  Code  (or any  successor
     provision),  the Company shall pay to the  Executive an  additional  amount
     (the "Gross-Up Payment") such that the net amount retained by the Executive
     after deduction of any Excise Tax and any interest  charges or penalties in
     respect of the imposition of such Excise Tax (but not any federal, state or
     local income tax) on the Total Payments,  and any federal,  state and local
     income tax and Excise Tax upon the payment  provided for by this Subsection
     (iii),  shall be equal to the Total  Payments.  For purposes of determining
     the amount of the Gross-Up  Payment,  the Executive  shall be deemed to pay
     federal  income  taxes  at the  highest  marginal  rate of  federal  income
     taxation in the calendar  year in which the Gross-Up  Payment is to be made
     and state and local income taxes at the highest  marginal rates of taxation
     in the state and  locality  of the  Executive's  domicile  for  income  tax
     purposes  on the date the  Gross-Up  Payment  is made,  net of the  maximum
     reduction in federal income taxes which could be obtained from deduction of
     such state and local taxes.

          (B) If  legislation  is  enacted  that  would  require  the  Company's
     shareholders to approve this Agreement, prior to a Change in Control of the
     Company,  due solely to the  provision  contained in paragraph  (A) of this
     Subsection 9(b)(iii), then


                                      -16-
<PAGE>

          (1)  from  and  after  such  time as  shareholder  approval  would  be
     required,  until  shareholder  approval  is  obtained  as  required by such
     legislation, paragraph (A) shall be of no force and effect;

          (2) if the Company seeks  shareholder  approval of any other agreement
     providing  similar  benefits to any other  executive  of the  Company,  the
     Company  shall seek  shareholder  approval  of this  Agreement  at the same
     shareholders  meeting or meetings at which the  shareholders  consider  any
     such other agreement; and

          (3) the  Company  and the  Executive  shall use their best  efforts to
     consider  and  agree  in  writing  upon an  amendment  to  this  Subsection
     9(b)(iii)  such  that,  as  amended,  this  Subsection  would  provide  the
     Executive  with the  benefits  intended to be afforded to the  Executive by
     paragraph (A) without requiring shareholder approval.

     10. Death. (a) Except as provided in Section 10(b) hereof,  in the event of
a Covered  Termination due to the  Executive's  death,  the Executive's  estate,
heirs and  beneficiaries  shall  receive all the  Executive's  Accrued  Benefits
through the Termination Date.

     (b) In the event the Executive  dies after a Notice of Termination is given
(i) by the Company or (ii) by the  Executive  for Good Reason,  the  Executive's
estate,  heirs and beneficiaries  shall be entitled to the benefits described in
Section 10(a) hereof and,  subject to the provisions of this Agreement,  to such
Termination  Payment  as the  Executive  would  have  been  entitled  to had the
Executive  lived.  For purposes of this Subsection  10(b),  the Termination Date
shall be the  earlier  of thirty  days  following  the  giving of the  Notice of
Termination,  subject to extension  pursuant to Section 1(n) hereof,  or one day
prior to the end of the Employment Period.

     11.  Retirement.  If, during the Employment  Period,  the Executive and the
Company  shall execute an agreement  providing  for the early  retirement of the
Executive from the Company, or the Executive shall otherwise give notice that he
is voluntarily  choosing to retire early from the Company,  the Executive  shall
receive Accrued Benefits  through the Termination  Date;  provided,  that if the
Executive's  employment is terminated by the Executive for Good Reason or by the
Company  other than by reason of death,  disability  or Cause and the


                                      -17-
<PAGE>

Executive  also, in connection  with such  termination,  elects  voluntary early
retirement,  the  Executive  shall also be  entitled  to  receive a  Termination
Payment pursuant to Section 8(a) hereof.

     12.  Termination for  Disability.  If, during the Employment  Period,  as a
result of the Executive's disability due to physical or mental illness or injury
(regardless  of whether such illness or injury is  job-related),  the  Executive
shall have been  absent from the  Executive's  duties  hereunder  on a full-time
basis for a period of 180 days during any 194-day period and, within thirty days
after the Company notifies the Executive in writing that it intends to terminate
the  Executive's  employment  (which notice shall not  constitute  the Notice of
Termination  contemplated  below),  the Executive shall not have returned to the
performance  of the  Executive's  duties  hereunder  on a full-time  basis,  the
Company may terminate the Executive's  employment for purposes of this Agreement
pursuant to a Notice of Termination  given in accordance with Section 14 hereof.
If the  Executive's  employment  is  terminated  on account  of the  Executive's
disability in accordance with this Section,  the Executive shall receive Accrued
Benefits in  accordance  with Section 9(a) hereof and shall remain  eligible for
all  benefits  provided by any long term  disability  programs of the Company in
effect at the time of such termination.

     13. Stock Options.  Following a Change in Control of the Company, all stock
options  held by the  Executive  as of the  Effective  Date  (and not  otherwise
exercised)  will  become  exercisable  in full  notwithstanding  any  percentage
limitations on the exercise of the options and,  notwithstanding any termination
of the Executive's employment, shall remain exercisable for a period of not less
than  three  months  after the date of the  Change in  Control  of the  Company;
provided, however, that no option shall be exercisable after the expiration date
specified therefor in the applicable stock option agreement.

     14.  Termination  Notice and  Procedure.  Any  Covered  Termination  by the
Employer  or  the  Executive  (other  than  a  termination  of  the  Executive's
employment  referenced  in the last  sentence of Section 1(h)  hereof)  shall be
communicated  by written Notice of Termination to the Executive,  if such Notice
is given by the  Company,  and to the  Company,  if


                                      -18-

<PAGE>

such Notice is given by the  Executive,  all in  accordance  with the  following
procedures and those set forth in Section 24 hereof:

     (a) If such termination is for disability, Cause or Good Reason, the Notice
of Termination  shall indicate in reasonable  detail the facts and circumstances
alleged to provide a basis for such termination.

     (b) Any Notice of  Termination  by the  Company  shall have been  approved,
prior to the giving thereof to the Executive,  by a resolution duly adopted by a
majority of the directors of the Company (or any successor  corporation) then in
office.

     (c) The  Executive  shall have thirty  days,  or such longer  period as the
Company may determine to be appropriate, to cure any conduct or act, if curable,
alleged to provide  grounds for  termination of the  Executive's  employment for
Cause under this Agreement pursuant to Subsection 1(d)(iii) hereof.

     (d) The recipient of any Notice of Termination shall personally  deliver or
mail in accordance with Section 24 hereof written notice of any dispute relating
to such Notice of  Termination  to the party giving such Notice  within  fifteen
days after receipt  thereof.  After the  expiration  of such fifteen  days,  the
contents  of the Notice of  Termination  shall  become  final and not subject to
dispute.

     15. Further Obligations of the Executive.

     (a)  Competition.  The  Executive  agrees that, in the event of any Covered
Termination  where  the  Executive  is  entitled  to  Accrued  Benefits  and the
Termination  Payment,  the  Executive  shall  not,  during  the  balance  of the
Employment Period,  without the prior written approval of the Company's Board of
Directors,  participate in the management of, be employed by, own or (other than
as an employee  of or partner in a law firm with not less than fifty  attorneys)
act as counsel  for any  business  enterprise  at a  location  within the United
States  that  engages  in  substantial  competition  with  the  Company  or  its
subsidiaries, where such enterprise's revenues from any printing services amount
to 10% or more of such enterprise's net revenues and sales for its most recently
completed  fiscal year;  provided,  however,  that nothing in this Section 15(a)
shall  prohibit  the  Executive  from  owning  stock  or other  securities


                                      -19-

<PAGE>

of a competitor  amounting to less than five percent of the outstanding  capital
stock of such competitor.

     (b) Confidentiality. During and following the Executive's employment by the
Employer,  the Executive shall hold in confidence and not directly or indirectly
disclose  or use or  copy or  make  lists  of any  confidential  information  or
proprietary data of the Employer,  except to the extent authorized in writing by
the Board of Directors of the Company or required by any court or administrative
agency, other than to an employee of the Employer or a person to whom disclosure
is reasonably necessary or appropriate in connection with the performance by the
Executive of duties as an executive of the  Employer.  Confidential  information
shall  not  include  any  information  known  generally  to  the  public  or any
information of a type not otherwise  considered  confidential by persons engaged
in the same business or a business similar to that of the Employer. All records,
files, documents and materials,  or copies thereof,  relating to the business of
the Employer  which the Executive  shall  prepare,  or use, or come into contact
with,  shall be and  remain  the sole  property  of the  Employer  and  shall be
promptly  returned to the  Employer  upon  termination  of  employment  with the
Employer.

     16.  Expenses and  Interest.  If, after the Effective  Date,  (i) a dispute
arises with  respect to the  enforcement  of the  Executive's  rights under this
Agreement  or (ii) any  legal or  arbitration  proceeding  shall be  brought  to
enforce or interpret any provision  contained  herein or to recover  damages for
breach  hereof,  in either  case so long as the  Executive  is not acting in bad
faith,  the Executive  shall recover from the Company any reasonable  attorneys'
fees and necessary costs and disbursements incurred as a result of such dispute,
legal or arbitration  proceeding  ("Expenses"),  and prejudgment interest on any
money judgment or arbitration award obtained by the Executive  calculated at the
rate of interest announced by Firstar Bank Milwaukee, N.A., Milwaukee, Wisconsin
(or any  successor  bank thereto) from time to time as its prime or base lending
rate from the date that  payments  to him  should  have  been  made  under  this
Agreement.  Within ten days after the Executive's written request therefor,  the
Company  shall  pay to the  Executive,  or such  other  person  or entity as the
Executive may designate in writing to the Company,  the  Executive's  reasonable
Expenses in advance of the final  disposition or conclusion of any such dispute,
legal or arbitration proceeding.


                                      -20-
<PAGE>


     17. Payment Obligations Absolute. The Company's obligation during and after
the  Employment  Period to pay the Executive the amounts and to make the benefit
and other  arrangements  provided herein shall be absolute and unconditional and
shall not be affected by any circumstances,  including,  without limitation, any
setoff, counterclaim,  recoupment,  defense or other right which the Company may
have  against  him or anyone  else.  Except as  provided  in  Section 16 of this
Agreement,  all amounts  payable by the Company  hereunder shall be paid without
notice or demand.  Each and every payment made hereunder by the Company shall be
final,  and the Company will not seek to recover all or any part of such payment
from the Executive,  or from whomsoever may be entitled thereto,  for any reason
whatsoever.

     18.  Successors.  (a) If the Company  sells,  assigns or  transfers  all or
substantially  all of its  business  and assets to any Person or if the  Company
merges into or  consolidates  or otherwise  combines (where the Company does not
survive  such  combination)  with  any  Person  (any  such  event,  a  "Sale  of
Business"),  then the Company shall assign all of its right,  title and interest
in this  Agreement as of the date of such event to such Person,  and the Company
shall cause such Person, by written  agreement in form and substance  reasonably
satisfactory to the Executive, to expressly assume and agree to perform from and
after the date of such  assignment  all of the terms,  conditions and provisions
imposed by this  Agreement  upon the  Company.  Failure of the Company to obtain
such  agreement  prior to the effective date of such Sale of Business shall be a
breach of this Agreement  constituting "Good Reason" hereunder,  except that for
purposes  of  implementing  the  foregoing,  the date  upon  which  such Sale of
Business becomes effective shall be deemed the Termination Date. In case of such
assignment  by the Company and of assumption  and  agreement by such Person,  as
used in this  Agreement,  "Company"  shall  thereafter  mean such  Person  which
executes  and delivers  the  agreement  provided for in this Section 18 or which
otherwise  becomes bound by all the terms and  provisions  of this  Agreement by
operation  of law,  and this  Agreement  shall  inure to the  benefit of, and be
enforceable by, such Person. The Executive shall, in his discretion, be entitled
to proceed against any or all of such Persons,  any Person which theretofore was
such a  successor  to the Company  (as  defined in the first  paragraph  of this
Agreement)  and the  Company (as so defined) in any action to enforce any rights
of the  Executive  hereunder.


                                      -21-

<PAGE>

Except as provided in this Subsection, this Agreement shall not be assignable by
the  Company.  This  Agreement  shall  not be  terminated  by the  voluntary  or
involuntary dissolution of the Company.

     (b) This  Agreement  and all  rights of the  Executive  shall  inure to the
benefit  of  and  be   enforceable   by  the   Executive's   personal  or  legal
representatives, executors, administrators, heirs and beneficiaries. All amounts
payable to the Executive under Sections 7, 8, 9, 10, 11, 12 and 16 hereof if the
Executive had lived shall be paid, in the event of the Executive's death, to the
Executive's  estate,  heirs and  representatives;  provided,  however,  that the
foregoing  shall not be construed to modify any terms of any benefit plan of the
Company,  as such  terms are in effect on the  Effective  Date,  that  expressly
govern benefits under such plan in the event of the Executive's death.

     19.  Severability.  The provisions of this  Agreement  shall be regarded as
divisible, and if any of said provisions or any part hereof are declared invalid
or  unenforceable  by a  court  of  competent  jurisdiction,  the  validity  and
enforceability  of the  remainder  of such  provisions  or parts  hereof and the
applicability thereof shall not be affected thereby.

     20.  Amendment.  This  Agreement may not be amended or modified at any time
except by written instrument executed by the Company and the Executive.

     21. Withholding.  The Company shall be entitled to withhold from amounts to
be paid to the Executive  hereunder any federal,  state or local  withholding or
other  taxes or  charges  which it is from time to time  required  to  withhold;
provided,  that the  amount so  withheld  shall not exceed  the  minimum  amount
required  to be withheld  by law.  The  Company  shall be entitled to rely on an
opinion of nationally recognized tax counsel if any question as to the amount or
requirement of any such withholding shall arise.

     22.  Certain Rules of  Construction.  No party shall be considered as being
responsible  for the drafting of this  Agreement for the purpose of applying any
rule construing  ambiguities against the drafter or otherwise.  No draft of this
Agreement  shall be  taken  into  account  in  construing  this  Agreement.  Any
provision of this  Agreement  which  requires an


                                      -22-

<PAGE>

agreement in writing  shall be deemed to require that the writing in question be
signed by the Executive and an authorized representative of the Company.

     23.  Governing Law;  Resolution of Disputes.  This Agreement and the rights
and obligations  hereunder shall be governed by and construed in accordance with
the laws of the State of Wisconsin.  Any dispute  arising out of this  Agreement
shall, at the Executive's election, be determined by arbitration under the rules
of the  American  Arbitration  Association  then in effect  (in which  case both
parties shall be bound by the arbitration  award) or by litigation.  Whether the
dispute  is to be  settled  by  arbitration  or  litigation,  the  venue for the
arbitration  or litigation  shall be Menasha,  Wisconsin or, at the  Executive's
election,  if the  Executive  is no longer  residing or working in the  Menasha,
Wisconsin  metropolitan area, in the judicial district  encompassing the city in
which the  Executive  resides;  provided,  that,  if the  Executive  is not then
residing in the United  States,  the election of the  Executive  with respect to
such  venue  shall be either  Menasha,  Wisconsin  or in the  judicial  district
encompassing  that city in the United  States among the thirty cities having the
largest  population  (as determined by the most recent United States Census data
available  at  the  Termination  Date)  which  is  closest  to  the  Executive's
residence.  The parties consent to personal  jurisdiction in each trial court in
the selected  venue having  subject matter  jurisdiction  notwithstanding  their
residence or situs, and each party irrevocably consents to service of process in
the manner provided hereunder for the giving of notices.

     24. Notice.  Notices given  pursuant to this Agreement  shall be in writing
and, except as otherwise provided by Section 14(c) hereof, shall be deemed given
when actually  received by the  Executive or actually  received by the Company's
Secretary  or any officer of the Company  other than the  Executive.  If mailed,
such notices  shall be mailed by United  States  registered  or certified  mail,
return receipt requested, addressee only, postage prepaid, if to the Company, to
Banta Corporation,  Attention: Secretary (or President, if the Executive is then
Secretary),  River  Place,  225 Main  Street,  Menasha,  WI 54952,  or if to the
Executive,  at the  address set forth below the  Executive's  signature  to this
Agreement,  or to such  other  address  as the party to be  notified  shall have
theretofore given to the other party in writing.


                                      -23-
<PAGE>

     25. No Waiver.  No waiver by either  party at any time of any breach by the
other party of, or compliance with, any condition or provision of this Agreement
to be  performed  by the other  party  shall be deemed a waiver  of  similar  or
dissimilar  provisions or conditions at the same time or any prior or subsequent
time.

     26.  Headings.  The headings  herein  contained are for reference  only and
shall  not  affect  the  meaning  or  interpretation  of any  provision  of this
Agreement.

     27. Prior Agreement. This Agreement shall supersede the prior Key Executive
Employment and Severance  Agreement,  dated February 1, 1989,  among the parties
hereto, which prior agreement shall be of no further force or effect.

     IN WITNESS WHEREOF,  the parties have executed this Agreement as of the day
and year first written above.

                                BANTA CORPORATION
(Corporate Seal)
                                By____________________________________
                                  Donald D. Belcher
                                  Chairman, President and
                                  Chief Executive Officer

                                Attest:  ______________________________
                                         Gerald A. Henseler
                                         Executive Vice President
                                         and Chief Financial Officer

                                EXECUTIVE

                                ---------------------------------------
                                Ronald D. Kneezel
                                19 Bracken Court
                                Appleton, WI 54911


                                      -24-




                                                                    Exhibit 10.3


                KEY EXECUTIVE EMPLOYMENT AND SEVERANCE AGREEMENT

     THIS  AGREEMENT,  made and entered into as of the ___ day of ___,  ____, by
and between Banta Corporation,  a Wisconsin corporation (hereinafter referred to
as  the  "Company"),   and   _________________   (hereinafter   referred  to  as
"Executive").

                              W I T N E S S E T H :

     WHEREAS,  the  Executive is employed by the Company  and/or a subsidiary of
the Company  (collectively,  the "Employer") in a key executive capacity and the
Executive's services are valuable to the conduct of the business of the Company;

     WHEREAS,  the Company  recognizes that  circumstances  may arise in which a
change in control of the  Company  occurs,  through  acquisition  or  otherwise,
thereby causing  uncertainty  about the Executive's  future  employment with the
Employer  without  regard to the  Executive's  competence or past  contributions
which  uncertainty may result in the loss of valuable  services of the Executive
to the  detriment of the Company and its  shareholders,  and the Company and the
Executive wish to provide  reasonable  security to the Executive against changes
in the  Executive's  relationship  with the  Employer  in the  event of any such
change in control;

     WHEREAS, the Company and the Executive are desirous that any proposal for a
change in  control or  acquisition  of the  Company  will be  considered  by the
Executive  objectively  and with  reference  only to the best  interests  of the
Company and its shareholders; and

     WHEREAS,  the  Executive  will be in a  better  position  to  consider  the
Company's best interests if the Executive is afforded  reasonable  security,  as
provided in this Agreement, against altered conditions of employment which could
result from any such change in control or acquisition.

     NOW,  THEREFORE,  in  consideration  of the  foregoing  and  of the  mutual
covenants and agreements  hereinafter  set forth,  the parties  hereto  mutually
covenant and agree as follows:

     1. Definitions.

     (a)  Act.  For  purposes  of this  Agreement,  the  term  "Act"  means  the
Securities Exchange Act of 1934, as amended.

     (b)  Affiliate and  Associate.  For purposes of this  Agreement,  the terms
"Affiliate" and "Associate" shall have the respective  meanings ascribed to such
terms in Rule 12b-2 of the General Rules and Regulations of the Act.

     (c) Beneficial  Owner.  For purposes of this  Agreement,  a Person shall be
deemed to be the "Beneficial Owner" of any securities:

          (i) which such Person or any of such Person's Affiliates or Associates
     has the right to acquire (whether such right is exercisable  immediately or
     only after the passage of time) pursuant to any  agreement,  arrangement or
     understanding,  or upon the exercise of conversion rights, exchange rights,
     rights, warrants or options, or otherwise; provided, however, that a Person
     shall not be deemed the Beneficial  Owner of, or to  beneficially  own, (A)
     securities  tendered  pursuant to a tender or exchange  offer made by or on
     behalf of such  Person or any of such  Person's  Affiliates  or  Associates
     until such tendered securities are accepted for purchase, or (B) securities
     issuable  upon  exercise  of  Rights  issued  pursuant  to the terms of the
     Company's  Rights  Agreement  with First  Wisconsin  Trust  Company  (n/k/a
     Firstar Bank Milwaukee, N.A.) dated as of October 29, 1991, as amended from
     time to time  (or any  successor  to such  Rights  Agreement),  at any time
     before the issuance of such securities;

          (ii)  which  such  Person  or  any  of  such  Person's  Affiliates  or
     Associates,  directly or indirectly, has the right to vote or dispose of or
     has "beneficial  ownership" of (as determined pursuant to Rule 13d-3 of the
     General Rules and  Regulations  under the Act),  including  pursuant to any
     agreement,  arrangement or understanding;  provided, however, that a Person
     shall not be deemed the Beneficial  Owner of, or to  beneficially  own, any
     security  under  this  subparagraph  (ii)  as a  result  of  an  agreement,
     arrangement  or  understanding  to vote  such  security  if the  agreement,


                                      -2-
<PAGE>

     arrangement or  understanding:  (A) arises solely from a revocable proxy or
     consent  given to such  Person in  response  to a public  proxy or  consent
     solicitation made pursuant to, and in accordance with, the applicable rules
     and  regulations  under  the Act and (B) is not also then  reportable  on a
     Schedule 13D under the Act (or any comparable or successor report); or

          (iii) which are  beneficially  owned,  directly or indirectly,  by any
     other Person with which such Person or any of such  Person's  Affiliates or
     Associates has any agreement,  arrangement or understanding for the purpose
     of acquiring,  holding,  voting  (except  pursuant to a revocable  proxy as
     described  in  Subsection  1(c)(ii)  above)  or  disposing  of  any  voting
     securities of the Company.

     (d) Cause.  "Cause" for  termination  by the  Employer  of the  Executive's
employment  after the Effective Date shall,  for purposes of this Agreement,  be
limited to (i) misappropriation by the Executive of funds of the Employer;  (ii)
the Executive  personally and secretly  obtaining profits from dealings with the
Employer;  (iii) the Executive's unreasonable neglect of, or refusal to perform,
his  duties  or  responsibilities  (unless  significantly  changed  without  the
Executive's  consent);  and (iv)  conviction of a serious crime  involving moral
turpitude.

     (e) Change in Control of the  Company.  For purposes of this  Agreement,  a
"Change in Control  of the  Company"  shall be deemed to occur if (i) any Person
becomes the Beneficial Owner of more than 30% of the outstanding voting stock of
the Company, (A) in whole or in part by means of an offer made to the holders of
any one or more  classes of such voting  stock to acquire  such shares for cash,
securities,  other  property  or any  combination  thereof,  or (B) by any other
means; (ii) the Company sells,  transfers or assigns all or substantially all of
its business and assets;  (iii) the Company consolidates with or merges into any
other  corporation,  unless the  Company or a  subsidiary  of the Company is the
continuing or surviving corporation;  (iv) the Company acquires, whether through
purchase,  merger or otherwise, all or substantially all of the operating assets
or capital  stock of  another  entity and in  connection  with such  acquisition
persons are elected or  appointed  to the Board of  Directors of the Company who
are not  directors  immediately  prior  to such  acquisition  and  such  persons


                                      -3-
<PAGE>


constitute a majority of the Board of Directors after such  acquisition;  or (v)
any Person  succeeds in electing two or more directors of the Company in any one
election in opposition to those nominees proposed by management of the Company.

     (f)  Code.  For  purposes  of this  Agreement,  the term  "Code"  means the
Internal Revenue Code of 1986, including any amendments thereto or successor tax
codes thereof.

     (g) Covered Termination.  For purposes of this Agreement, the term "Covered
Termination"  means any  termination of the  Executive's  employment  during the
Employment  Period where the Termination Date is any date on or prior to the end
of such Employment Period.

     (h) Effective  Date. For purposes of this  Agreement,  the term  "Effective
Date"  shall  mean the  first day on which a Change in  Control  of the  Company
occurs. Anything in this Agreement to the contrary notwithstanding,  if a Change
in Control of the  Company  occurs and if the  Executive's  employment  with the
Employer is  terminated  (whether by the  Employer,  the Executive or otherwise)
during  the  period of 180 days prior to the date on which the Change in Control
of the Company  occurs,  and if it is reasonably  demonstrated  by the Executive
that such  termination of employment (i) was at the request of a third party who
has taken  steps  reasonably  calculated  to effect a Change in  Control  of the
Company or (ii)  otherwise  arose in  connection  with or in  anticipation  of a
Change in Control of the Company,  then for all purposes of this Agreement,  the
term "Effective Date" shall mean the date immediately  prior to the date of such
termination of employment.

     (i) Employment Period. For purposes of this Agreement, the term "Employment
Period" means a period  commencing on the  Effective  Date,  and ending at 11:59
p.m.  Milwaukee Time on the earlier of the first anniversary of such date or the
Executive's Normal Retirement Date.

     (j) Good Reason. For purposes of this Agreement, the Executive shall have a
"Good Reason" for  termination  of employment on or after the Effective  Date in
the event of:


                                      -4-
<PAGE>


          (i)  any  breach  of  this   Agreement  by  the   Company,   including
     specifically  any breach by the  Company  of its  agreements  contained  in
     Sections 4, 5 or 6 hereof;

          (ii) the removal of the  Executive  from, or any failure to reelect or
     reappoint the Executive to, any of the positions  held with the Employer at
     any time during the 180-day period prior to the Effective Date or any other
     positions  with the Employer to which the  Executive  shall  thereafter  be
     elected,  appointed or  assigned,  except in the event that such removal or
     failure to reelect  or  reappoint  (A)  relates to the  termination  by the
     Employer of the Executive's employment for Cause or by reason of disability
     pursuant  to Section 12 hereof,  or (B) is  consented  to in writing by the
     Executive;

          (iii) a good faith  determination by the Executive that there has been
     a significant  adverse change,  without the Executive's written consent, in
     the  Executive's  working  conditions or status with the Employer from such
     working  conditions or status in effect during the 180-day  period prior to
     the Effective Date,  including but not limited to (A) a significant  change
     in the nature or scope of the  Executive's  authority,  powers,  functions,
     duties or responsibilities,  or (B) a significant reduction in the level of
     support services, staff, secretarial and other assistance, office space and
     accoutrements; or

          (iv)  failure by the  Company to obtain the  Agreement  referred to in
     Section 18(a) hereof as provided therein.

     (k) Normal  Retirement  Date.  For  purposes  of this  Agreement,  the term
"Normal  Retirement Date" means "Normal Retirement Date" as defined in the Banta
Corporation  Employees  Pension Plan, or any successor plan, as in effect on the
Effective Date.

     (l) Notice of Termination. For purposes of this Agreement, the term "Notice
of Termination" means a written notice as contemplated by Section 14 hereof.


                                      -5-
<PAGE>


     (m) Person.  For purposes of this  Agreement,  the term "Person" shall mean
any individual,  firm, partnership,  corporation or other entity,  including any
successor  (by merger or  otherwise)  of such  entity,  or a group of any of the
foregoing acting in concert.

     (n) Termination  Date. For purposes of this Agreement,  except as otherwise
provided in Section 10(b) and Section 18(a) hereof,  the term "Termination Date"
means (i) if the Executive's  employment is terminated by the Executive's death,
the date of death; (ii) if the Executive's employment is terminated by reason of
voluntary  early  retirement,  as  agreed  in  writing  by the  Company  and the
Executive,  the date of such early retirement which is set forth in such written
agreement;  (iii) if the  Executive's  employment is terminated  for purposes of
this  Agreement  by reason of  disability  pursuant  to Section  12 hereof,  the
earlier of thirty days after the Notice of Termination is given or one day prior
to the end of the  Employment  Period;  (iv) if the  Executive's  employment  is
terminated by the Executive  voluntarily (other than for Good Reason),  the date
the Notice of Termination  is given;  and (v) if the  Executive's  employment is
terminated  by the  Company  (other  than by reason of  disability  pursuant  to
Section 12 hereof) or by the  Executive  for Good Reason,  the earlier of thirty
days after the Notice of Termination is given or one day prior to the end of the
Employment Period. Notwithstanding the foregoing,

     (A) If  termination  is for Cause  pursuant  to Section  1(d)(iii)  of this
Agreement and if the Executive has cured the conduct  constituting such Cause as
described by the Company in its Notice of Termination  within such thirty day or
shorter period, then the Executive's  employment  hereunder shall continue as if
the Company had not delivered its Notice of Termination.

     (B) If the  Company  shall  give a Notice  of  Termination  for Cause or by
reason of disability and the Executive in good faith notifies the Company that a
dispute  exists  concerning  the  termination  within  the  fifteen  day  period
following  receipt  thereof,  then  the  Executive  may  elect to  continue  his
employment  during such  dispute and the  Termination  Date shall be  determined
under this paragraph. If the Executive so elects and it is thereafter determined
that Cause or disability (as the case may be) did exist,  the  Termination  Date
shall be the earlier of (1) the date on which the dispute is finally determined,
either (x) by mutual


                                      -6-
<PAGE>

written  agreement of the parties or (y) in  accordance  with Section 23 hereof,
(2) the date of the  Executive's  death,  or (3) one day prior to the end of the
Employment  Period.  If the Executive so elects and it is thereafter  determined
that Cause or disability (as the case may be) did not exist, then the employment
of the Executive  hereunder  shall continue after such  determination  as if the
Company  had not  delivered  its  Notice of  Termination  and there  shall be no
Termination  Date arising out of such Notice.  In either  case,  this  Agreement
continues,  until  the  Termination  Date,  if any,  as if the  Company  had not
delivered the Notice of  Termination  except that,  if it is finally  determined
that the Company  properly  terminated the Executive for the reason  asserted in
the Notice of  Termination,  the  Executive  shall in no case be  entitled  to a
Termination  Payment (as hereinafter  defined)  arising out of events  occurring
after the Company delivered its Notice of Termination.

     (C) If the Executive  shall in good faith give a Notice of Termination  for
Good  Reason  and the  Company  notifies  the  Executive  that a dispute  exists
concerning  the  termination  within the  fifteen day period  following  receipt
thereof,  then the  Executive may elect to continue his  employment  during such
dispute and the Termination  Date shall be determined  under this paragraph.  If
the  Executive so elects and it is  thereafter  determined  that Good Reason did
exist,  the  Termination  Date shall be the earlier of (1) the date on which the
dispute is finally  determined,  either (x) by mutual  written  agreement of the
parties  or (y) in  accordance  with  Section  23  hereof,  (2) the  date of the
Executive's  death or (3) one day prior to the end of the Employment  Period. If
the Executive so elects and it is thereafter determined that Good Reason did not
exist, then the employment of the Executive  hereunder shall continue after such
determination  as if the Executive  had not delivered the Notice of  Termination
asserting Good Reason and there shall be no Termination Date arising out of such
Notice. In either case, this Agreement continues, until the Termination Date, if
any, as if the  Executive had not  delivered  the Notice of  Termination  except
that,  if it is finally  determined  that Good Reason did exist,  the  Executive
shall in no case be denied the benefits  described in Sections 8(b) and 9 hereof
(including a Termination  Payment) based on events occurring after the Executive
delivered his Notice of Termination.


                                      -7-
<PAGE>


     (D) If an opinion is required to be delivered pursuant to Section 9(b)(ii)
hereof and such opinion  shall not have been  delivered,  the  Termination  Date
shall be the earlier of the date on which such  opinion is  delivered or one day
prior to the end of the Employment Period.

     (E)  Except as  provided  in  Paragraphs  (B) and (C)  above,  if the party
receiving  the Notice of  Termination  notifies  the other  party that a dispute
exists  concerning  the  termination  within the  fifteen  day period  following
receipt  thereof and it is finally  determined  that the reason asserted in such
Notice of  Termination  did not exist,  then (1) if such Notice was delivered by
the Executive,  the Executive will be deemed to have voluntarily  terminated his
employment  and (2) if delivered  by the Company,  the Company will be deemed to
have  terminated  the  Executive  other than by reason of death,  disability  or
Cause.

     2.  Termination or  Cancellation  Prior to the Effective Date. The Employer
and the Executive shall each retain the right to terminate the employment of the
Executive at any time prior to the Effective  Date. In the event the Executive's
employment is terminated  prior to the Effective  Date,  this Agreement shall be
terminated  and  cancelled  and of no  further  force and effect and any and all
rights and obligations of the parties hereunder shall cease.

     3.  Employment  Period.  If the  Executive  is employed by the Company or a
subsidiary of the Company on the Effective Date, the Company will, or will cause
the  Employer  to,  continue  thereafter  to employ  the  Executive  during  the
Employment  Period, and the Executive will remain in the employ of the Employer,
in accordance  with and subject to the terms and  provisions of this  Agreement.
Any  termination of the  Executive's  employment  during the Employment  Period,
whether  by the  Company  or a  subsidiary  of the  Company,  shall be  deemed a
termination by the Company for purposes of this Agreement.

     4. Duties.  During the Employment  Period, the Executive shall, in the most
significant  capacities  and positions  held by the Executive at any time during
the 180-day period  preceding the Effective Date or in such other capacities and
positions  as may be agreed to by the  Company  and the  Executive  in  writing,
devote the Executive's  best efforts and all of the  Executive's  business time,
attention  and  skill to the  business  and  affairs  of the  Employer,  as


                                      -8-
<PAGE>

such business and affairs now exist and as they may hereafter be conducted.  The
services which are to be performed by the Executive hereunder are to be rendered
in the same  metropolitan  area in which the Executive was principally  employed
during the 180-day period prior to the Effective Date, or in such other place or
places as shall be  mutually  agreed  upon in writing by the  Executive  and the
Company from time to time.  Without the Executive's  consent the Executive shall
not be required to be absent from such  metropolitan area for any number of days
in any fiscal year of the Company  exceeding the average number of days per year
the Executive was absent from such metropolitan area during the two fiscal years
preceding the Effective Date.

     5.  Compensation.  During the  Employment  Period,  the Executive  shall be
compensated as follows:

     (a) The Executive  shall  receive,  at reasonable  intervals  (but not less
often than monthly) and in accordance  with such standard  policies as may be in
effect  immediately  prior to the Effective  Date, an annual base salary in cash
equivalent of not less than twelve times the  Executive's  highest  monthly base
salary for the twelve-month period immediately  preceding the month in which the
Effective  Date occurs  (which base salary  shall,  unless  otherwise  agreed in
writing by the  Executive,  include the current  receipt by the Executive of any
amounts which,  prior to the Effective Date, the Executive had elected to defer,
whether  such  compensation  is  deferred  under  Section  401(k) of the Code or
otherwise),  subject to upward  adjustment as provided in Section 6 hereof (such
salary amount as adjusted  upward from time to time is hereafter  referred to as
the "Annual Base Salary").

     (b) The Executive  shall receive fringe benefits at least equal in value to
those  provided  for  the  Executive  at any  time  during  the  180-day  period
immediately preceding the Effective Date or, if more favorable to the Executive,
those  provided  generally at any time after the Effective Date to executives of
the Employer of comparable  status and position to the Executive.  The Executive
shall be  reimbursed,  at such  intervals and in  accordance  with such standard
policies that are most  favorable to the  Executive  which were in effect at any
time during the 180-day period  immediately  preceding the Effective Date or, if
more favorable to the Executive,  those provided generally at any time after the
Effective  Date to executives of the


                                      -9-
<PAGE>

Employer of  comparable  status and position to the  Executive,  for any and all
monies advanced in connection with the Executive's employment for reasonable and
necessary  expenses  incurred  by the  Executive  on  behalf  of  the  Employer,
including travel expenses.

     (c) The  Executive  shall be included,  to the extent  eligible  thereunder
(which  eligibility shall not be conditioned on the Executive's  salary grade or
on any other  requirement  which  excludes  persons  of  comparable  status  and
position to the Executive  unless such  exclusion was in effect for such plan or
an equivalent  plan  immediately  prior to the Effective  Date),  in any and all
plans  providing  benefits  for the  Company's  salaried  employees  in general,
including  but not limited to group life  insurance,  hospitalization,  medical,
dental, profit sharing and stock bonus plans; provided,  that, in no event shall
the  aggregate  level of  benefits  under such plans in which the  Executive  is
included be less than the aggregate level of benefits under plans of the Company
and its  subsidiaries  of the type referred to in this Section 5(c) in which the
Executive was  participating  at any time during the 180-day period  immediately
preceding the Effective Date.

     (d) The Executive shall annually be entitled to not less than the amount of
paid  vacation  and not  fewer  than the  number of paid  holidays  to which the
Executive  was  entitled   annually  at  any  time  during  the  180-day  period
immediately preceding the Effective Date or such greater amount of paid vacation
and  number  of  paid  holidays  as may be  made  available  annually  to  other
executives of the Company and its subsidiaries of comparable status and position
to the Executive.

     (e) The  Executive  shall be  included  in all plans  providing  additional
benefits to executives  of the Company of comparable  status and position to the
Executive, including but not limited to deferred compensation, split-dollar life
insurance,  supplemental  retirement,  stock option,  stock appreciation,  stock
bonus,  long-term  incentive  compensation  and  similar  or  comparable  plans;
provided,  that,  in no event shall the aggregate  level of benefits  under such
plans be less than the aggregate level of benefits under plans of the Company of
the  type  referred  to  in  this  Section  5(e)  in  which  the  Executive  was
participating  at any time during the 180-day period  immediately  preceding the
Effective Date; and provided,  further, that the


                                      -10-
<PAGE>

Company's  obligation  to include the  Executive  in annual  bonus or  incentive
compensation plans shall be determined by Subsection 5(f) hereof.

     (f) To assure that the Executive will have an opportunity to earn incentive
compensation on an annual basis after the Effective Date, the Executive shall be
included  in a bonus plan of the  Company  which  shall  satisfy  the  standards
described  below (such plan,  the "Bonus  Plan").  Bonuses  under the Bonus Plan
shall be payable  with  respect  to  achieving  such  financial  or other  goals
reasonably related to the business of the Company as the Company shall establish
(the "Goals"),  all of which Goals shall be attainable,  prior to the end of the
Employment  Period,  with  approximately  the same degree of  probability as the
goals under the Company's  Economic Profit Incentive  Compensation  Plan, or the
successor to such plan, in the form most favorable to the Executive which was in
effect at any time during the 180-day  period prior to the  Effective  Date (the
"EP Plan") and in view of the  Company's  existing and  projected  financial and
business  circumstances  applicable  at the time.  The  amount of the bonus (the
"Bonus  Amount")  that the  Executive  is  eligible to earn under the Bonus Plan
shall be no less than the amount of the  Executive's  maximum award  provided in
such EP Plan (such bonus amount herein referred to as the "Targeted Bonus"), and
in the event the Goals are not achieved such that the entire  Targeted  Bonus is
not payable,  the Bonus Plan shall provide for a payment of a Bonus Amount equal
to a portion of the  Targeted  Bonus  reasonably  related to that portion of the
Goals which were achieved.  Payment of the Bonus Amount shall not be affected by
any  circumstance  occurring  subsequent  to the end of the  Employment  Period,
including termination of the Executive's employment.

     6. Annual Compensation Adjustments. During the Employment Period, the Board
of Directors of the Company (or an appropriate  committee thereof) will consider
and  appraise,  at least  annually,  the  contributions  of the Executive to the
Employer,  and in accordance with the Company's  practice prior to the Effective
Date,  due  consideration  shall  be  given at  least  annually,  to the  upward
adjustment of the Executive's Annual Base Salary (i) commensurate with increases
generally  given to other  executives of the Employer of  comparable  status and
position to the Executive, and (ii) as the scope of the Employer's operations or
the Executive's duties expand.


                                      -11-
<PAGE>


     7.  Termination  For Cause or Without  Good  Reason.  If there is a Covered
Termination  for Cause or due to the  Executive's  voluntarily  terminating  his
employment  other than for Good Reason (any such  terminations  to be subject to
the  procedures  set forth in Section 14 hereof),  then the  Executive  shall be
entitled to receive only Accrued Benefits pursuant to Section 9(a) hereof.

     8.  Termination  Giving Rise to a  Termination  Payment.  (a) If there is a
Covered  Termination  by the Executive for Good Reason,  or by the Company other
than by reason of (i) death,  (ii) disability  pursuant to Section 12 hereof, or
(iii) Cause (any such  terminations to be subject to the procedures set forth in
Section 14 hereof),  then the  Executive  shall be entitled to receive,  and the
Company shall promptly pay, Accrued Benefits and, in lieu of further base salary
for periods following the Termination Date, as liquidated damages and additional
severance pay and in consideration of the covenant of the Executive set forth in
Section 15(a) hereof, the Termination Payment pursuant to Section 9(b) hereof.

     (b) If there is a Covered  Termination  and the  Executive  is  entitled to
Accrued  Benefits  and the  Termination  Payment,  then the  Executive  shall be
entitled to the following additional benefits:

          (i) The Executive will be entitled to pension  benefits in addition to
     the most  favorable  benefits  provided  for him under any  version  of the
     Company's  Salaried  Employees Pension Plan and the Company's  Supplemental
     Retirement  Plan (or any  successors  to such  plans) in effect at any time
     during the 180-day  period  prior to the  Effective  Date (the  "Retirement
     Plans").  The amount of  additional  pension  benefits will be equal to the
     difference  between  the  amount  the  Executive  (or in the  event  of the
     Executive's  death, the Executive's  surviving spouse or other beneficiary)
     would be actually  entitled to receive upon retirement  under the terms and
     conditions  of the  Retirement  Plans and the amount the Executive (or such
     surviving spouse or beneficiary)  would have been entitled to receive under
     such  terms  and  conditions  if (A) the  Executive's  benefits  under  the
     Retirement  Plans had been fully vested on the Termination Date and (B) the
     Executive had continued to work for the remainder of the Employment  Period
     at a salary rate equal to the  Executive's  Annual Base  Salary;


                                      -12-
<PAGE>

     provided,  however,  that in no event will the assumed  period of continued
     employment  extend beyond the date on which the  Executive  elects to begin
     receiving the additional pension benefits.  The Executive shall be entitled
     to elect to receive his additional pension benefits in any form (e.g. joint
     and  survivor)  that would have been  available  to him under the terms and
     conditions of the Retirement Plans and (subject to reduction, if any, under
     such  terms)  at any time  after  he has  attained  the age at which  early
     retirement is permitted.  In addition,  if the Executive  starts to receive
     his  additional  pension  benefits  before the earliest date on which he is
     eligible for unreduced Social Security benefits, the Executive will receive
     an amount equal to the difference  between his estimated  unreduced  Social
     Security  benefit and the actual  benefit to which he is entitled  until he
     attains the age when he is eligible for unreduced benefits.

          (ii)  Until the  earlier of the end of the  Employment  Period or such
     time as the  Executive  has  obtained  new  employment  and is  covered  by
     benefits  which  in the  aggregate  are at  least  equal  in  value  to the
     following  benefits,  the Executive  shall  continue to be covered,  at the
     expense  of  the   Company,   by  the  most   favorable   life   insurance,
     hospitalization,  medical and dental coverage provided to the Executive and
     the Executive's family during the 180-day period immediately  preceding the
     Effective  Date or, if more  favorable  to the  Executive,  the coverage in
     effect  generally at any time  thereafter for executives of the Employer of
     comparable status and position to the Executive and their families.

          9. Payments Upon Termination.

     (a) Accrued  Benefits.  For  purposes of this  Agreement,  the  Executive's
"Accrued  Benefits"  shall include the following  amounts,  payable as described
herein:  (i) all base  salary for the time period  ending  with the  Termination
Date; (ii)  reimbursement for any and all monies advanced in connection with the
Executive's  employment for reasonable  and necessary  expenses  incurred by the
Executive  on  behalf  of the  Employer  for the  time  period  ending  with the
Termination  Date;  (iii) any and all other cash earned through the  Termination
Date and deferred at the  election of the  Executive or pursuant to any deferred
compensation  plan  then in  effect;  (iv) a lump sum  payment  of the  bonus or
incentive  compensation  otherwise


                                      -13-
<PAGE>

payable to the Executive with respect to the year in which termination occurs to
the extent  provided  by all bonus or  incentive  compensation  plan or plans in
which the Executive is a participant; and (v) all other payments and benefits to
which the Executive (or in the event of the Executive's  death,  the Executive's
surviving spouse or other  beneficiary)  may be entitled as compensatory  fringe
benefits  or under  the  terms of any  benefit  plan of the  Company,  including
severance  payments under the Company's  severance policies and practices in the
form most favorable to the Executive  which was in effect at any time during the
180-day period prior to the Effective Date. Payment of Accrued Benefits shall be
made promptly in accordance with the Company's  prevailing practice with respect
to Subsections (i) and (ii) or, with respect to Subsections (iii), (iv) and (v),
pursuant  to the  terms  of the  benefit  plan  or  practice  establishing  such
benefits.

     (b) Termination  Payment. (i) Subject to the limits set forth in Subsection
9(b)(ii)  hereof,  the  Termination  Payment shall be an amount equal to (A) the
Executive's Annual Base Salary,  plus (B) the amount of the highest annual bonus
award  (determined on an annualized  basis for any bonus award paid for a period
of less than one year and  excluding  any year for which the  Executive  did not
participate  in any bonus plan) paid to the Executive  with respect to the three
years preceding the Termination  Date (the aggregate amount set forth in (A) and
(B) hereof shall  hereafter be referred to as "Annual Cash  Compensation").  The
Termination  Payment  shall  be paid to the  Executive  in cash  equivalent  ten
business days after the Termination Date. The Executive shall not be required to
mitigate the amount of the Termination  Payment by securing other  employment or
otherwise,  nor will  such  Termination  Payment  be  reduced  by  reason of the
Executive  securing other  employment or for any other reason.  The  Termination
Payment  shall be in  addition  to any  other  severance  payments  to which the
Executive is entitled  under the Company's  severance  policies and practices in
the form most favorable to the Executive which were in effect at any time during
the 180-day period prior to the Effective Date.

          (ii)  Notwithstanding  any other provision of this  Agreement,  if any
     portion  of  the  Termination  Payment  or any  other  payment  under  this
     Agreement, or under any other agreement with or plan of the Company (in the
     aggregate  "Total


                                      -14-
<PAGE>

     Payments"),  would constitute an "excess parachute payment," then the Total
     Payments to be made to the  Executive  shall be reduced such that the value
     of the aggregate  Total  Payments that the Executive is entitled to receive
     shall be One Dollar ($1) less than the maximum  amount which the  Executive
     may receive without  becoming subject to the tax imposed by Section 4999 of
     the Code (or any successor  provision) or which the Company may pay without
     loss of  deduction  under  Section  280G(a)  of the Code (or any  successor
     provision).  For purposes of this  Agreement,  the terms "excess  parachute
     payment" and "parachute  payments" shall have the meanings assigned to them
     in  Section  280G  of the  Code  (or any  successor  provision),  and  such
     "parachute payments" shall be valued as provided therein. Present value for
     purposes of this Agreement  shall be calculated in accordance  with Section
     1274(b)(2)  of the Code (or any  successor  provision).  Within  sixty days
     following delivery of the Notice of Termination or notice by the Company to
     the  Executive  of its belief  that  there is a payment or benefit  due the
     Executive  which will result in an excess  parachute  payment as defined in
     Section 280G of the Code (or any  successor  provision),  the Executive and
     the Company, at the Company's expense, shall obtain the opinion (which need
     not be  unqualified) of nationally  recognized tax counsel  selected by the
     Company's  independent auditors and acceptable to the Executive in his sole
     discretion,  which sets forth (A) the amount of the Base Period Income, (B)
     the  amount  and  present  value of Total  Payments  and (C) the amount and
     present  value of any  excess  parachute  payments  without  regard  to the
     limitations  of this  Subsection  9(b)(ii).  As  used  in  this  Subsection
     9(b)(ii),  the term  "Base  Period  Income"  means an  amount  equal to the
     Executive's  "annualized  includible  compensation  for the base period" as
     defined in Section 280G(d)(1) of the Code (or any successor provision). For
     purposes of such opinion, the value of any noncash benefits or any deferred
     payment  or  benefit  shall  be  determined  by the  Company's  independent
     auditors in accordance  with the principles of Sections  280G(d)(3) and (4)
     of the Code (or any successor  provisions),  which  determination  shall be
     evidenced in a certificate  of such  auditors  addressed to the Company and
     the Executive.  Such opinion shall be dated as of the Termination  Date and
     addressed  to the Company and the  Executive  and shall be binding upon the
     Company and the Executive.  If such opinion  determines that there would be
     an excess parachute payment, the Termination Payment hereunder or


                                      -15-
<PAGE>

     any other  payment  determined  by such counsel to be  includible  in Total
     Payments  shall be reduced or  eliminated  as specified by the Executive in
     writing  delivered to the Company within thirty days of his receipt of such
     opinion or, if the  Executive  fails to so notify the Company,  then as the
     Company shall reasonably determine, so that under the bases of calculations
     set forth in such opinion there will be no excess  parachute  payment.  The
     provisions of this Subsection 9(b)(ii), including the calculations, notices
     and  opinions  provided  for  herein,  shall be based  upon the  conclusive
     presumption  that the following are reasonable:  (1) the  compensation  and
     benefits  provided for in Section 5 hereof and (2) any other  compensation,
     including  but not limited to the  Accrued  Benefits,  earned  prior to the
     Termination  Date by the Executive  pursuant to the Company's  compensation
     programs if such payments  would have been made in the future in any event,
     even  though  the  timing of such  payment  is  triggered  by the Change in
     Control of the Company or the Termination Date.

          (iii) (A) If,  notwithstanding  the  provisions of Subsection  (ii) of
     this  Section  9(b),  but  subject  to  paragraph  (B),  it  is  ultimately
     determined by a court or pursuant to a final  determination by the Internal
     Revenue  Service  that any portion of Total  Payments is subject to the tax
     (the "Excise  Tax")  imposed by Section 4999 of the Code (or any  successor
     provision),  the Company shall pay to the  Executive an  additional  amount
     (the "Gross-Up Payment") such that the net amount retained by the Executive
     after deduction of any Excise Tax and any interest  charges or penalties in
     respect of the imposition of such Excise Tax (but not any federal, state or
     local income tax) on the Total Payments,  and any federal,  state and local
     income tax and Excise Tax upon the payment  provided for by this Subsection
     (iii),  shall be equal to the Total  Payments.  For purposes of determining
     the amount of the Gross-Up  Payment,  the Executive  shall be deemed to pay
     federal  income  taxes  at the  highest  marginal  rate of  federal  income
     taxation in the calendar  year in which the Gross-Up  Payment is to be made
     and state and local income taxes at the highest  marginal rates of taxation
     in the state and  locality  of the  Executive's  domicile  for  income  tax
     purposes  on the date the  Gross-Up  Payment  is made,  net of the  maximum
     reduction in federal income taxes which could be obtained from deduction of
     such state and local taxes.


                                      -16-
<PAGE>


     (B) If legislation is enacted that would require the Company's shareholders
to approve  this  Agreement,  prior to a Change in Control of the  Company,  due
solely to the provision contained in paragraph (A) of this Subsection 9(b)(iii),
then

          (1)  from  and  after  such  time as  shareholder  approval  would  be
     required,  until  shareholder  approval  is  obtained  as  required by such
     legislation, paragraph (A) shall be of no force and effect;

          (2) if the Company seeks  shareholder  approval of any other agreement
     providing  similar  benefits to any other  executive  of the  Company,  the
     Company  shall seek  shareholder  approval  of this  Agreement  at the same
     shareholders  meeting or meetings at which the  shareholders  consider  any
     such other agreement; and

          (3) the  Company  and the  Executive  shall use their best  efforts to
     consider  and  agree  in  writing  upon an  amendment  to  this  Subsection
     9(b)(iii)  such  that,  as  amended,  this  Subsection  would  provide  the
     Executive  with the  benefits  intended to be afforded to the  Executive by
     paragraph (A) without requiring shareholder approval.

     10. Death. (a) Except as provided in Section 10(b) hereof,  in the event of
a Covered  Termination due to the  Executive's  death,  the Executive's  estate,
heirs and  beneficiaries  shall  receive all the  Executive's  Accrued  Benefits
through the Termination Date.

     (b) In the event the Executive  dies after a Notice of Termination is given
(i) by the Company or (ii) by the  Executive  for Good Reason,  the  Executive's
estate,  heirs and beneficiaries  shall be entitled to the benefits described in
Section 10(a) hereof and,  subject to the provisions of this Agreement,  to such
Termination  Payment  as the  Executive  would  have  been  entitled  to had the
Executive  lived.  For purposes of this Subsection  10(b),  the Termination Date
shall be the  earlier  of thirty  days  following  the  giving of the  Notice of
Termination,  subject to extension  pursuant to Section 1(n) hereof,  or one day
prior to the end of the Employment Period.

     11.  Retirement.  If, during the Employment  Period,  the Executive and the
Company  shall execute an agreement  providing  for the early  retirement of the
Executive from


                                      -17-
<PAGE>

the Company, or the Executive shall otherwise give notice that he is voluntarily
choosing to retire early from the Company,  the Executive  shall receive Accrued
Benefits  through  the  Termination  Date;  provided,  that  if the  Executive's
employment  is  terminated  by the  Executive  for Good Reason or by the Company
other than by reason of death,  disability or Cause and the  Executive  also, in
connection  with  such  termination,  elects  voluntary  early  retirement,  the
Executive  shall also be entitled to receive a Termination  Payment  pursuant to
Section 8(a) hereof.

     12.  Termination for  Disability.  If, during the Employment  Period,  as a
result of the Executive's disability due to physical or mental illness or injury
(regardless  of whether such illness or injury is  job-related),  the  Executive
shall have been  absent from the  Executive's  duties  hereunder  on a full-time
basis for a period of 180 days during any 194-day period and, within thirty days
after the Company notifies the Executive in writing that it intends to terminate
the  Executive's  employment  (which notice shall not  constitute  the Notice of
Termination  contemplated  below),  the Executive shall not have returned to the
performance  of the  Executive's  duties  hereunder  on a full-time  basis,  the
Company may terminate the Executive's  employment for purposes of this Agreement
pursuant to a Notice of Termination  given in accordance with Section 14 hereof.
If the  Executive's  employment  is  terminated  on account  of the  Executive's
disability in accordance with this Section,  the Executive shall receive Accrued
Benefits in  accordance  with Section 9(a) hereof and shall remain  eligible for
all  benefits  provided by any long term  disability  programs of the Company in
effect at the time of such termination.

     13. Stock Options.  Following a Change in Control of the Company, all stock
options  held by the  Executive  as of the  Effective  Date  (and not  otherwise
exercised)  will  become  exercisable  in full  notwithstanding  any  percentage
limitations on the exercise of the options and,  notwithstanding any termination
of the Executive's employment, shall remain exercisable for a period of not less
than  three  months  after the date of the  Change in  Control  of the  Company;
provided, however, that no option shall be exercisable after the expiration date
specified therefor in the applicable stock option agreement.


                                      -18-
<PAGE>


     14.  Termination  Notice and  Procedure.  Any  Covered  Termination  by the
Employer  or  the  Executive  (other  than  a  termination  of  the  Executive's
employment  referenced  in the last  sentence of Section 1(h)  hereof)  shall be
communicated  by written Notice of Termination to the Executive,  if such Notice
is given by the  Company,  and to the  Company,  if such  Notice is given by the
Executive,  all in accordance with the following  procedures and those set forth
in Section 24 hereof:

     (a) If such termination is for disability, Cause or Good Reason, the Notice
of Termination  shall indicate in reasonable  detail the facts and circumstances
alleged to provide a basis for such termination.

     (b) Any Notice of  Termination  by the  Company  shall have been  approved,
prior to the giving thereof to the Executive,  by a resolution duly adopted by a
majority of the directors of the Company (or any successor  corporation) then in
office.

     (c) The  Executive  shall have thirty  days,  or such longer  period as the
Company may determine to be appropriate, to cure any conduct or act, if curable,
alleged to provide  grounds for  termination of the  Executive's  employment for
Cause under this Agreement pursuant to Subsection 1(d)(iii) hereof.

     (d) The recipient of any Notice of Termination shall personally  deliver or
mail in accordance with Section 24 hereof written notice of any dispute relating
to such Notice of  Termination  to the party giving such Notice  within  fifteen
days after receipt  thereof.  After the  expiration  of such fifteen  days,  the
contents  of the Notice of  Termination  shall  become  final and not subject to
dispute.

     15. Further Obligations of the Executive.

     (a)  Competition.  The  Executive  agrees that, in the event of any Covered
Termination  where  the  Executive  is  entitled  to  Accrued  Benefits  and the
Termination  Payment,  the  Executive  shall  not,  during  the  balance  of the
Employment Period,  without the prior written approval of the Company's Board of
Directors,  participate in the management of, be employed by or own any business
enterprise at a location  within the United  States that engages


                                      -19-
<PAGE>

in  substantial  competition  with the Company or its  subsidiaries,  where such
enterprise's  revenues from any printing  services amount to 10% or more of such
enterprise's net revenues and sales for its most recently completed fiscal year;
provided,  however,  that  nothing in this  Section  15(a)  shall  prohibit  the
Executive  from owning stock or other  securities  of a competitor  amounting to
less than five percent of the outstanding capital stock of such competitor.

     (b) Confidentiality. During and following the Executive's employment by the
Employer,  the Executive shall hold in confidence and not directly or indirectly
disclose  or use or  copy or  make  lists  of any  confidential  information  or
proprietary data of the Employer,  except to the extent authorized in writing by
the Board of Directors of the Company or required by any court or administrative
agency, other than to an employee of the Employer or a person to whom disclosure
is reasonably necessary or appropriate in connection with the performance by the
Executive of duties as an executive of the  Employer.  Confidential  information
shall  not  include  any  information  known  generally  to  the  public  or any
information of a type not otherwise  considered  confidential by persons engaged
in the same business or a business similar to that of the Employer. All records,
files, documents and materials,  or copies thereof,  relating to the business of
the Employer  which the Executive  shall  prepare,  or use, or come into contact
with,  shall be and  remain  the sole  property  of the  Employer  and  shall be
promptly  returned to the  Employer  upon  termination  of  employment  with the
Employer.

     16.  Expenses and  Interest.  If, after the Effective  Date,  (i) a dispute
arises with  respect to the  enforcement  of the  Executive's  rights under this
Agreement  or (ii) any  legal or  arbitration  proceeding  shall be  brought  to
enforce or interpret any provision  contained  herein or to recover  damages for
breach  hereof,  in either  case so long as the  Executive  is not acting in bad
faith,  the Executive  shall recover from the Company any reasonable  attorneys'
fees and necessary costs and disbursements incurred as a result of such dispute,
legal or arbitration  proceeding  ("Expenses"),  and prejudgment interest on any
money judgment or arbitration award obtained by the Executive  calculated at the
rate of interest announced by Firstar Bank Milwaukee, N.A., Milwaukee, Wisconsin
(or any  successor  bank thereto) from time to time as its prime or base lending
rate from the date that  payments  to him  should  have  been  made  under  this
Agreement.  Within ten days after the Executive's written request


                                      -20-
<PAGE>

therefor, the Company shall pay to the Executive, or such other person or entity
as the  Executive  may  designate  in writing to the  Company,  the  Executive's
reasonable  Expenses in advance of the final  disposition  or  conclusion of any
such dispute, legal or arbitration proceeding.

     17. Payment Obligations Absolute. The Company's obligation during and after
the  Employment  Period to pay the Executive the amounts and to make the benefit
and other  arrangements  provided herein shall be absolute and unconditional and
shall not be affected by any circumstances,  including,  without limitation, any
setoff, counterclaim,  recoupment,  defense or other right which the Company may
have  against  him or anyone  else.  Except as  provided  in  Section 16 of this
Agreement,  all amounts  payable by the Company  hereunder shall be paid without
notice or demand.  Each and every payment made hereunder by the Company shall be
final,  and the Company will not seek to recover all or any part of such payment
from the Executive,  or from whomsoever may be entitled thereto,  for any reason
whatsoever.

     18.  Successors.  (a) If the Company  sells,  assigns or  transfers  all or
substantially  all of its  business  and assets to any Person or if the  Company
merges into or  consolidates  or otherwise  combines (where the Company does not
survive  such  combination)  with  any  Person  (any  such  event,  a  "Sale  of
Business"),  then the Company shall assign all of its right,  title and interest
in this  Agreement as of the date of such event to such Person,  and the Company
shall cause such Person, by written  agreement in form and substance  reasonably
satisfactory to the Executive, to expressly assume and agree to perform from and
after the date of such  assignment  all of the terms,  conditions and provisions
imposed by this  Agreement  upon the  Company.  Failure of the Company to obtain
such  agreement  prior to the effective date of such Sale of Business shall be a
breach of this Agreement  constituting "Good Reason" hereunder,  except that for
purposes  of  implementing  the  foregoing,  the date  upon  which  such Sale of
Business becomes effective shall be deemed the Termination Date. In case of such
assignment  by the Company and of assumption  and  agreement by such Person,  as
used in this  Agreement,  "Company"  shall  thereafter  mean such  Person  which
executes  and delivers  the  agreement  provided for in this Section 18 or which
otherwise  becomes bound by all the terms


                                      -21-
<PAGE>

and provisions of this  Agreement by operation of law, and this Agreement  shall
inure to the  benefit of, and be  enforceable  by, such  Person.  The  Executive
shall,  in his  discretion,  be entitled  to proceed  against any or all of such
Persons,  any Person which  theretofore  was such a successor to the Company (as
defined  in the  first  paragraph  of this  Agreement)  and the  Company  (as so
defined) in any action to enforce any rights of the Executive hereunder.  Except
as provided in this  Subsection,  this Agreement  shall not be assignable by the
Company.  This Agreement shall not be terminated by the voluntary or involuntary
dissolution of the Company.

     (b) This  Agreement  and all  rights of the  Executive  shall  inure to the
benefit  of  and  be   enforceable   by  the   Executive's   personal  or  legal
representatives, executors, administrators, heirs and beneficiaries. All amounts
payable to the Executive under Sections 7, 8, 9, 10, 11, 12 and 16 hereof if the
Executive had lived shall be paid, in the event of the Executive's death, to the
Executive's  estate,  heirs and  representatives;  provided,  however,  that the
foregoing  shall not be construed to modify any terms of any benefit plan of the
Company,  as such  terms are in effect on the  Effective  Date,  that  expressly
govern benefits under such plan in the event of the Executive's death.

     19.  Severability.  The provisions of this  Agreement  shall be regarded as
divisible, and if any of said provisions or any part hereof are declared invalid
or  unenforceable  by a  court  of  competent  jurisdiction,  the  validity  and
enforceability  of the  remainder  of such  provisions  or parts  hereof and the
applicability thereof shall not be affected thereby.

     20.  Amendment.  This  Agreement may not be amended or modified at any time
except by written instrument executed by the Company and the Executive.

     21. Withholding.  The Company shall be entitled to withhold from amounts to
be paid to the Executive  hereunder any federal,  state or local  withholding or
other  taxes or  charges  which it is from time to time  required  to  withhold;
provided,  that the  amount so  withheld  shall not exceed  the  minimum  amount
required  to be withheld  by law.  The  Company  shall be entitled to rely on an
opinion of nationally recognized tax counsel if any question as to the amount or
requirement of any such withholding shall arise.


                                      -22-
<PAGE>


     22.  Certain Rules of  Construction.  No party shall be considered as being
responsible  for the drafting of this  Agreement for the purpose of applying any
rule construing  ambiguities against the drafter or otherwise.  No draft of this
Agreement  shall be  taken  into  account  in  construing  this  Agreement.  Any
provision of this  Agreement  which  requires an  agreement in writing  shall be
deemed to require that the writing in question be signed by the Executive and an
authorized representative of the Company.

     23.  Governing Law;  Resolution of Disputes.  This Agreement and the rights
and obligations  hereunder shall be governed by and construed in accordance with
the laws of the State of Wisconsin.  Any dispute  arising out of this  Agreement
shall, at the Executive's election, be determined by arbitration under the rules
of the  American  Arbitration  Association  then in effect  (in which  case both
parties shall be bound by the arbitration  award) or by litigation.  Whether the
dispute  is to be  settled  by  arbitration  or  litigation,  the  venue for the
arbitration  or litigation  shall be Menasha,  Wisconsin or, at the  Executive's
election,  if the  Executive  does  not  then  reside  or work  in the  Menasha,
Wisconsin  metropolitan area, in the judicial district  encompassing the city in
which the  Executive  resides;  provided,  that,  if the  Executive  is not then
residing in the United  States,  the election of the  Executive  with respect to
such  venue  shall be either  Menasha,  Wisconsin  or in the  judicial  district
encompassing  that city in the United  States among the thirty cities having the
largest  population  (as determined by the most recent United States Census data
available  at  the  Termination  Date)  which  is  closest  to  the  Executive's
residence.  The parties consent to personal  jurisdiction in each trial court in
the selected  venue having  subject matter  jurisdiction  notwithstanding  their
residence or situs, and each party irrevocably consents to service of process in
the manner provided hereunder for the giving of notices.

     24. Notice.  Notices given  pursuant to this Agreement  shall be in writing
and, except as otherwise provided by Section 14(c) hereof, shall be deemed given
when actually  received by the  Executive or actually  received by the Company's
Secretary  or any officer of the Company  other than the  Executive.  If mailed,
such notices  shall be mailed by United  States  registered  or certified  mail,
return receipt requested, addressee only, postage prepaid, if to the Company, to
Banta Corporation,  Attention: Secretary (or President, if the


                                      -23-
<PAGE>

Executive is then Secretary),  River Place, 225 Main Street,  Menasha, WI 54952,
or if to the Executive, at the address set forth below the Executive's signature
to this  Agreement,  or to such other address as the party to be notified  shall
have theretofore given to the other party in writing.

     25. No Waiver.  No waiver by either  party at any time of any breach by the
other party of, or compliance with, any condition or provision of this Agreement
to be  performed  by the other  party  shall be deemed a waiver  of  similar  or
dissimilar  provisions or conditions at the same time or any prior or subsequent
time.

     26.  Headings.  The headings  herein  contained are for reference  only and
shall  not  affect  the  meaning  or  interpretation  of any  provision  of this
Agreement.

     27. Prior Agreement. This Agreement shall supersede the prior Key Executive
Employment and Severance  Agreement,  dated February 1, 1994,  among the parties
hereto, which prior agreement shall be of no further force or effect.

     IN WITNESS WHEREOF, the parties have executed this Agreement
as of the day and year first written above.

                                    BANTA CORPORATION
(Corporate Seal)
                                    By:____________________________________
                                       Donald D. Belcher
                                       Chairman, President and
                                        Chief Executive Officer

                                    Attest:________________________________
                                              Ronald D. Kneezel
                                              Secretary

                                    EXECUTIVE

                                      -24-




                                                                    Exhibit 10.4

                                BANTA CORPORATION
                          KEY MANAGEMENT RETENTION PLAN

1.   Establishment.  BANTA  CORPORATION  (the "Company")  hereby  establishes an
     incentive compensation plan for certain key employees, as described herein,
     which shall be known as the BANTA CORPORATION KEY MANAGEMENT RETENTION PLAN
     (the "Plan").

2.   Purpose.  The purpose of the Plan is to provide  additional  incentives for
     certain key employees to remain employed by the Company and/or a subsidiary
     of the Company for a minimum of two years  following the effective  date of
     the Plan.

3.   Effective  Date of the Plan.  The  effective  date of the Plan is April 30,
     1999.

4.   Maximum  Payout.   The  maximum  aggregate  amount  that  may  be  paid  to
     Participants (as defined below) under the Plan is $5,200,000.

5.   Administration.

     (a)  The Plan shall be  administered by the  Compensation  Committee of the
          Board of Directors of the Company or any successor  committee  thereto
          (the "Committee").

     (b)  Subject to the express  provisions of the Plan,  the  Committee  shall
          have  authority to establish  such rules and  regulations  (including,
          without  limitation,  rules  relating to the deferral of the payout of
          Awards  earned under the Plan) as it deems  necessary or advisable for
          the proper administration of the Plan.

     (c)  Subject to the express  provisions of the Plan,  the  Committee  shall
          also have  complete  authority to interpret  the Plan,  to  prescribe,
          amend and rescind  rules and  regulations  relating to the Plan and to
          make  all  other   determinations   necessary  or  advisable  for  the
          administration  of the Plan.  The  Committee's  determinations  on the
          matters  referred  to in this  Paragraph  5 shall  be  conclusive  and
          binding upon all parties.

6.   Eligibility.  A limited number of key  management  employees of the Company
     and its  subsidiaries  shall be eligible to  participate  in the Plan.  The
     persons  entitled  to  participate  in the  Plan  ("Participants")  and the
     maximum award payable to each  individual  Participant  ("Award")  shall be
     determined  by the  Chief  Executive  Officer  of the  Company.  The  Chief
     Executive  Officer of the Company shall not be entitled to  participate  in
     the Plan.

7.   Rights of Employees.  Nothing in this Plan or in any Award shall  interfere
     with  or  limit  in  any  way  the  right  of  the  Company  or  any of its
     subsidiaries  to terminate any  Participant's  employment at any time,  nor
     confer  upon any  Participant  any right to  continue  in the employ of the
     Company and/or its subsidiaries.

<PAGE>

8.   Award  Agreements.  All Awards under the Plan shall be evidenced by written
     agreements  (an  "Award  Agreement")  in such form as the  Committee  shall
     determine.

9.   Grant.  In accordance  with the provisions of the Plan, the Chief Executive
     Officer of the Company shall select key management employees to whom Awards
     shall be made and shall determine the maximum amount payable under any such
     Award.  Awards granted under the Plan and subsequently  forfeited shall not
     be available for regrant hereunder.

10.  Payout of Awards.  Payout of Awards granted under the Plan will be based on
     the  Company's  two-year  cumulative  earnings per share on a fully diluted
     basis (without giving effect to the Company's restructuring charge incurred
     in the quarter  ending July 3, 1999 and subject to such  exclusions  as the
     Committee may deem  appropriate,  such as gains or losses from discontinued
     operations, any extraordinary gains or losses and the effects of accounting
     charges)  ("EPS") during the  Measurement  Period (as defined  below).  The
     Measurement Period shall consist of the period commencing April 4, 1999 and
     ending March 31, 2001  inclusive.  For any Award to be paid under the Plan,
     EPS must exceed $3.60 during the Measurement  Period. For each full cent of
     EPS during the Measurement Period greater than $3.60, a Participant will be
     entitled to be paid 1.25% of his or her maximum  Award up to and  including
     100% of the  Award at an EPS  during  the  Measurement  Period  equal to or
     greater than $4.40.  In determining  EPS for the  Measurement  Period,  the
     expense associated with the payout of the Awards shall be included. Awards,
     if any,  earned under the Plan will be paid out no later than May 15, 2001.
     Except as otherwise  provided below,  Participants  must be employed by the
     Company  and/or any  subsidiary on March 31, 2001 to receive a payout of an
     Award, and no pro rata payout with respect to any Award shall be made.

11.  Transferability   of  Awards.   No  Awards  granted   hereunder   shall  be
     transferable other than by will or by the laws of descent and distribution.
     A  Participant's  rights to payments  under the Plan are not subject in any
     manner to anticipation,  alienation,  sale, transfer,  assignment,  pledge,
     encumbrance,  attachment, or garnishment by creditors of the Participant or
     the  Participant's  beneficiary,   and  any  such  attempted  anticipation,
     alienation, sale, transfer, assignment, pledge, encumbrance, attachment, or
     garnishment shall be null and void and not recognized by or be binding upon
     the Company and its subsidiaries.

12.  Withholding.  The Company may deduct and withhold  from any cash  otherwise
     payable to a Participant  such amount as may be required for the purpose of
     satisfying the Company's  obligation to withhold foreign,  federal,  state,
     local or other taxes.

13.  Termination of Employment.

(a)  In  the  event  a  Participant's   employment  with  the  Company  and  its
     subsidiaries  shall be  terminated  on or  before  March  31,  2001 for any
     reason,  except  death or total and  permanent  disability,  all  rights to
     receive a payout pursuant to an Award shall terminate immediately.


                                      -2-
<PAGE>

     (b)  If the  Participant  shall die while  employed  by the  Company or any
          subsidiary prior to the payout of an Award, the Award will be paid out
          on the regular  payout date  specified  in Paragraph 10 (as though the
          Participant  had  remained  employed  through such payout date) to the
          person  to whom  the  Award  has  been  transferred  by will or by the
          applicable laws of descent and distribution.

     (c)  In the event of  termination  of  employment  with the  Company or any
          subsidiary due to total and permanent  disability  prior to the payout
          of an Award,  the Award will be paid out on the  regular  payout  date
          specified  in  Paragraph  10 as though the  Participant  had  remained
          employed   through  such  payout  date.   For   purposes   hereof,   a
          Participant's  employment  shall be deemed to have  terminated  due to
          total and permanent  disability if he or she is  permanently  disabled
          within the meaning of the Banta Corporation Group Long Term Disability
          Plan.

               For purposes of the Plan:  (A) a transfer of an employee from the
          Company to a 50% or more owned subsidiary,  partnership, joint venture
          or other  affiliate  (whether or not  incorporated)  or vice versa, or
          from one subsidiary,  partnership, joint venture or other affiliate to
          another or (B) a leave of absence  duly  authorized  in writing by the
          Company,  shall not be deemed a termination  of  employment  under the
          Plan.

14.  Adjustment  Provisions.  In the event of any  change  in the  shares of the
     Company's  common  stock by reason  of a  declaration  of a stock  dividend
     (other  than  a  stock  dividend  declared  in  lieu  of an  ordinary  cash
     dividend), spin-off, merger, consolidation,  recapitalization, or split-up,
     combination  or  exchange  of  shares,  or  otherwise,  the EPS  thresholds
     referenced  in  Paragraph  10  shall  be  appropriately   adjusted  by  the
     Committee, whose determination shall be conclusive.

15.  Amendment of Plan. The Board of Directors may at any time amend the Plan as
     it shall deem advisable.  No amendment of the Plan may, without the consent
     of the  Participant  to whom any Award shall have been  granted,  adversely
     affect the rights of such Participant under such Award.

16.  Change  of  Control.  Notwithstanding  any  provision  in the  Plan  to the
     contrary, all previously granted Awards which immediately prior to a Change
     of Control (as defined below) have not been paid out or cancelled  shall be
     immediately  paid out at the maximum level upon the  occurrence of a Change
     of Control. For purposes of the Plan, a "Change of Control" shall be deemed
     to occur if (i) any  individual,  entity or group  (within  the  meaning of
     Section  13(d) or  14(d)(2)  of the  Securities  Exchange  Act of 1934,  as
     amended (the "Exchange  Act")) acquires  beneficial  ownership  (within the
     meaning of Rule 13d-3  promulgated under the Exchange Act) of more than 30%
     of the outstanding voting stock of the Company,  (A) in whole or in part by
     means of an offer made to the  holders  of any one or more  classes of such
     voting stock to acquire such shares for cash, securities, other property or
     any combination thereof, or (B) by any other means; (ii) the Company sells,
     transfers or assigns all or  substantially  all of its business and assets;
     (iii) the Company  consolidates with or merges into any other


                                      -3-
<PAGE>

     corporation,  unless the  Company  or a  subsidiary  of the  Company is the
     continuing or surviving  corporation;  (iv) the Company  acquires,  whether
     through  purchase,  merger or otherwise,  all or  substantially  all of the
     operating  assets or capital stock of another entity and in connection with
     such acquisition persons are elected or appointed to the Board of Directors
     of the Company who are not directors  immediately prior to such acquisition
     and such persons constitute a majority of the Board of Directors after such
     acquisition;  or (v) any  individual,  entity or group succeeds in electing
     two or more  directors of the Company in any one election in  opposition to
     those nominees proposed by management of the Company.

17.  Governing Law. The Plan, all Awards hereunder and all  determinations  made
     and actions taken pursuant to the Plan shall be governed by the laws of the
     State of Wisconsin and construed in accordance therewith, to the extent not
     otherwise governed by the laws of the United States.

18.  Unfunded Plan; Nature of Awards. The Plan shall be unfunded, all amounts at
     any time credited to the Participant  shall be and remain the sole property
     of the  Company and its  subsidiaries,  and the  Participant  shall have no
     ownership  rights with  respect  thereto.  Participants  have the status of
     general  unsecured  creditors of the Company and its  subsidiaries  and the
     Plan constitutes a mere promise by the Company and its subsidiaries to make
     benefit payments in the future if such payments become due and owing. It is
     the  intention  of the parties  that the  arrangements  be unfunded for tax
     purposes and for purposes of Title I of ERISA.


                                      -4-

<PAGE>


                                Banta Corporation
                     Key Management Retention Plan Agreement


_________________, 1999

TO:      ___________________________

Congratulations  on your selection as a Participant in the Banta Corporation Key
Management Retention Plan (the "Plan").  This Agreement provides a brief summary
of your Award.

The attached  Plan document  provides the complete  details of your rights under
the Plan as well as the conditions and  limitations  affecting such rights.  All
capitalized terms appearing in this Agreement shall have the meanings defined in
the Plan.

OVERVIEW OF YOUR AWARD

1.   Maximum Award Payable: $_______________

2.   Grant Date: ___________________________

3.   Payout Date: __________________________

IN WITNESS  WHEREOF,  the Company has caused this Key Management  Retention Plan
Agreement to be executed by one of its duly authorized  officers as of the Grant
Date specified above.

BANTA CORPORATION


By:_________________________________



Please acknowledge your agreement to participate in the Plan and this Agreement,
and to abide by all of the  governing  terms  and  provisions,  by  signing  the
following representation:

                            Agreement to Participate

By signing a copy of this  Agreement and returning it to Henry M. Wells,  III, I
acknowledge  that I have read the Plan,  and that I fully  understand  all of my
rights under the Plan,  as well as all of the terms and  conditions of my Award.
Without limiting the generality of the preceding sentence, I understand that the
payout of my Award is conditioned upon my continued  employment with the Company
and/or a  subsidiary  thereof and  Company  performance  during the  Measurement
Period.  I agree to keep my  participation  in, and the  existence of, this Plan
confidential.


                                      ______________________________________
                                      Participant


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
THE CONSOLIDATED FINANCIAL STATEMENTS OF BANTA CORPORATION AS OF AND
FOR THE SIX MONTHS ENDED JULY 3, 1999 AND IS QUALIFIED IN ITS ENTIRETY
BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1,000

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                              JAN-01-2000
<PERIOD-START>                                 JAN-03-1999
<PERIOD-END>                                   JUL-03-1999
<CASH>                                         0
<SECURITIES>                                   19,747
<RECEIVABLES>                                  210,273
<ALLOWANCES>                                   4,189
<INVENTORY>                                    78,179
<CURRENT-ASSETS>                               323,834
<PP&E>                                         783,451
<DEPRECIATION>                                 470,857
<TOTAL-ASSETS>                                 718,116
<CURRENT-LIABILITIES>                          190,640
<BONDS>                                        117,123
                          0
                                    0
<COMMON>                                       2,717
<OTHER-SE>                                     356,836
<TOTAL-LIABILITY-AND-EQUITY>                   718,116
<SALES>                                        608,366
<TOTAL-REVENUES>                               608,366
<CGS>                                          484,986
<TOTAL-COSTS>                                  484,986
<OTHER-EXPENSES>                               136,343
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             5,799
<INCOME-PRETAX>                                (19,515)
<INCOME-TAX>                                   (2,500)
<INCOME-CONTINUING>                            (17,015)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (17,015)
<EPS-BASIC>                                  (0.61)<F1>
<EPS-DILUTED>                                  (0.61)
<FN>
THE EPS UNDER THE "EPS-PRIMARY" TAG REPRESENTS BASIC EARNINGS
PER SHARE
</FN>


</TABLE>


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