BANTA CORP
DEF 14A, 1999-03-19
COMMERCIAL PRINTING
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                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                              (Amendment No. ____)

Filed by the Registrant [X] 
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]   Preliminary Proxy Statement
[ ]   Confidential,  for  Use of the  Commission  Only  (as  permitted  by  Rule
      14a-6(e)(2))
[X]   Definitive  Proxy  Statement  
[ ]   Definitive Additional Materials 
[ ]   Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12

                                Banta Corporation
                (Name of Registrant as Specified in its Charter)

                          -----------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]   No fee required.

[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

      1)    Title of each class of securities to which transaction applies:

      2)    Aggregate number of securities to which transaction applies:

      3)    Per unit price or other  underlying  value of  transaction  computed
            pursuant  to  Exchange  Act Rule 0-11 (Set forth the amount on which
            the filing fee is calculated and state how it was determined):

      4)    Proposed maximum aggregate value of transaction:

      5)    Total fee paid:

[ ]   Fee paid previously with preliminary materials.

[ ]   Check box if any part of the fee is offset as  provided  by  Exchange  Act
      Rule  0-11(a)(2)  and identify the filing for which the offsetting fee was
      paid  previously.  Identify the previous filing by registration  statement
      number, or the Form or Schedule and the date of its filing.

      1)    Amount Previously Paid:

      2)    Form, Schedule or Registration Statement No.:

      3)    Filing Party:

      4)    Date Filed:
<PAGE>


                                BANTA CORPORATION
                                 225 Main Street
                            Menasha, Wisconsin 54952

                    Notice of Annual Meeting of Shareholders
                            To Be Held April 27, 1999

To the Shareholders of Banta Corporation:

       You are hereby  notified that the annual meeting of shareholders of Banta
Corporation will be held at the Paper Valley Hotel & Conference Center, 333 West
College Avenue,  Appleton,  Wisconsin, on Tuesday, April 27, 1999, at 2:00 p.m.,
Central Time, for the following purposes:

       1.     To elect ten directors to serve for the ensuing year.

       2.     To act upon a  proposal  to  approve  the Banta  Corporation  1995
              Equity Incentive Plan, as amended.

       3.     To transact  such other  business as may properly  come before the
              meeting or any adjournment or postponement thereof.

       The Board of  Directors  has fixed the close of business on March 5, 1999
as the record date for the determination of the shareholders  entitled to notice
of and to vote at the annual meeting.

       We hope that you will be able to attend the meeting in person, but if you
are unable to do so,  please fill in, sign and  promptly  mail back the enclosed
proxy form, using the return envelope  provided.  If, for any reason, you should
subsequently change your plans, you may, of course, revoke the proxy at any time
before it is actually voted.

                                       By Order of the Board of Directors
                                       BANTA CORPORATION

                                       /s/Ronald D. Kneezel
                    
                                       Ronald D. Kneezel
                                       Secretary

Menasha, Wisconsin
March 19, 1999


<PAGE>



                                BANTA CORPORATION
                                 225 Main Street
                            Menasha, Wisconsin 54952

                                 PROXY STATEMENT
                                       FOR
                         ANNUAL MEETING OF SHAREHOLDERS
                            To Be Held April 27, 1999

       This proxy  statement is being  furnished to shareholders by the Board of
Directors (the "Board") of Banta  Corporation (the  "Company"),  beginning on or
about March 19, 1999, in connection  with a solicitation of proxies by the Board
for use at the annual meeting of shareholders  to be held on Tuesday,  April 27,
1999, at 2:00 p.m., Central Time, at the Paper Valley Hotel & Conference Center,
333  West  College  Avenue,   Appleton,   Wisconsin,  and  all  adjournments  or
postponements thereof (the "Annual Meeting"),  for the purposes set forth in the
attached Notice of Annual Meeting of Shareholders.

       Execution  of a proxy  given in response  to this  solicitation  will not
affect a shareholder's right to attend the Annual Meeting and to vote in person.
Presence at the Annual Meeting of a shareholder  who has signed a proxy does not
in itself revoke a proxy.  Any  shareholder  giving a proxy may revoke it at any
time before it is voted by giving notice thereof to the Company in writing or in
open  meeting,  by  attending  the Annual  Meeting  and voting in person,  or by
delivering a proxy bearing a later date.

       A proxy, in the enclosed form, which is properly executed,  duly returned
to the Company and not revoked will be voted in accordance with the instructions
contained therein.  The shares represented by executed but unmarked proxies will
be voted FOR the ten persons  nominated  for election as  directors  referred to
herein,  FOR the proposal to approve the Banta Corporation 1995 Equity Incentive
Plan, as amended,  and on such other business or matters which may properly come
before the Annual  Meeting in  accordance  with the best judgment of the persons
named as proxies in the  enclosed  form of proxy.  Other  than the  election  of
directors  and the  proposal  to approve  the 1995  Equity  Incentive  Plan,  as
amended, the Board has no knowledge of any matters to be presented for action by
the shareholders at the Annual Meeting.

       Only holders of record of the Company's common stock, $.10 par value (the
"Common  Stock"),  at the close of  business  on March 5, 1999 are  entitled  to
notice of and to vote at the Annual  Meeting.  On that  date,  the  Company  had
outstanding  and entitled to vote  27,777,309  shares of Common  Stock,  each of
which is entitled to one vote per share.


                              ELECTION OF DIRECTORS

       At the Annual Meeting,  the shareholders  will elect ten directors of the
Company,  each to hold office until the 2000 annual meeting of shareholders  and
until his or her  successor is duly elected and has  qualified.  Set forth below
are  the  Board's  nominees  to  serve  as  directors  of  the  Company.  Unless
shareholders  otherwise specify,  the shares

<PAGE>

represented  by the proxies  received  will be voted in favor of the election as
directors of the ten persons named as nominees  herein.  The Board has no reason
to believe that any of the listed  nominees will be unable or unwilling to serve
as a director  if  elected.  However,  in the event that any  nominee  should be
unable or unwilling to serve, the shares represented by proxies received will be
voted for another nominee selected by the Board.

       The following sets forth certain information,  as of March 5, 1999, about
each of the  Board  nominees  for  election  at the  Annual  Meeting.  Except as
otherwise  noted,  each  nominee  has  engaged in the  principal  occupation  or
employment and has held the offices shown for more than the past five years.
<TABLE>
<CAPTION>

                                   Director                Principal Occupation; Office, if any,
Name                     Age        Since                Held in the Company; Other Directorships
- --------------------- ---------- ------------- ----------------------------------------------------
<S>                      <C>         <C>      <C>                                         
Jameson A. Baxter        55          1991      President of Baxter Associates,  Inc.  (management  
                                               and financial  consulting);  Trustee of The Putnam  
                                               Funds; Director of MB Financial,  Inc. and Ryerson  
                                               Tull, Inc.                                          
 
Donald D. Belcher        60          1994      Chairman since May 1, 1995 and President and Chief  
                                               Executive  Officer  since  January  1, 1995 of the  
                                               Company;  President and Chief Operating Officer of  
                                               the Company  from  September 1, 1994 to January 1,  
                                               1995;   Senior  Group  Vice   President  of  Avery  
                                               Dennison  Corporation  (diversified  manufacturing  
                                               company)  from 1990  until  joining  the  Company;  
                                               Director of Hunt Corporation.                       

John F. Bergstrom        52          1998      Chairman and Chief Executive  Officer of Bergstrom 
                                               Corporation  (automobile sales and service, credit 
                                               life  insurance,  and automotive  fleet  leasing); 
                                               Director of  Kimberly-Clark  Corporation,  Midwest 
                                               Express    Holdings,    Inc.,    Universal   Foods 
                                               Corporation and Wisconsin Energy Corporation.      

George T. Brophy         64          1986      Former  Chairman,  President  and Chief  Executive 
                                               Officer  of  ABT  Building  Products   Corporation 
                                               (building materials).                              

Henry T. DeNero          52          1996      Chief  Executive  Officer  of  AmeriNet  Financial 
                                               Systems, Inc. (a financial services company) since 
                                               1999;  Executive  Vice  President  of  First  Data 
                                               Corporation   (an   information   processing   and 
                                               computer services company) from 1995 to 1998; Vice 
                                               Chairman of Dayton Hudson Corporation  (retailing) 
                                               from 1992 to 1994.                                 

Richard L. Gunderson     65          1995      Chairman   of  Aid   Association   for   Lutherans 
                                               (fraternal benefit society providing insurance and 
                                               financial services).                               
                                               
                              

                                       -2-
<PAGE>
<CAPTION>

                                   Director                Principal Occupation; Office, if any,
Name                     Age        Since                Held in the Company; Other Directorships
- --------------------- ---------- ------------- ----------------------------------------------------

<S>                      <C>         <C>       <C>                                                   
Gerald A. Henseler       58          1982      Executive  Vice  President  and  Chief   Financial 
                                               Officer of the Company.                            
 
Bernard S. Kubale        70          1973      Retired  partner,  law  firm of  Foley &  Lardner,
                                               Milwaukee,  Wisconsin;  Director  of  Consolidated
                                               Papers, Inc.                                      

Raymond C. Richelsen     57          1998      Executive  Vice  President-Transportation,  Safety 
                                               and   Specialty   Materials   of  3M   Company  (a 
                                               manufacturer   of  optical   films  and  specialty 
                                               materials)  since  January  1999;  Executive  Vice 
                                               President-Transportation,   Safety  and   Chemical 
                                               Markets of 3M Company from January 1998 to January 
                                               1999;  Group Vice  President  of 3M Company  prior 
                                               thereto.                                           

Michael J. Winkler       53          1996      Senior Vice President and Group General Manager of
                                               Compaq Computer  Corporation  (computer  services)
                                               since 1995;  Vice President and General Manager of
                                               Toshiba  American  Information  Systems  (computer
                                               services) prior thereto.                          
</TABLE>


       Directors are elected by a plurality of the votes cast (assuming a quorum
is present).  An abstention  from voting will be tabulated as a vote withheld on
the election, and will be included in computing the number of shares present for
purposes of determining the presence of a quorum,  but will not be considered in
determining  whether  each of the nominees has received a plurality of the votes
cast at the Annual Meeting. A broker or nominee holding shares registered in its
name, or the name of its nominee, which are beneficially owned by another person
and for which it has not received  instructions as to voting from the beneficial
owner, has the discretion to vote the beneficial  owner's shares with respect to
the election of directors.

       THE BOARD RECOMMENDS THE FOREGOING NOMINEES FOR ELECTION AS DIRECTORS AND
URGES  EACH  SHAREHOLDER  TO VOTE  "FOR" ALL  NOMINEES.  SHARES OF COMMON  STOCK
REPRESENTED BY EXECUTED BUT UNMARKED PROXIES WILL BE VOTED "FOR" ALL NOMINEES.

                               BOARD OF DIRECTORS

General

       The Board held five meetings in 1998. Each director attended at least 75%
of the  aggregate  of (a) the total  number of meetings of the Board and (b) the
total  number  of 


                                      -3-
<PAGE>


meetings held by all committees of the Board on which the director served during
1998, other than Mr. Brophy who attended 73% of such meetings.

       The  Company  has  Audit,  Compensation,   Stock  Option  and  Nominating
Committees  of the  Board.  The Audit  Committee  consists  of  Messrs.  Brophy,
Gunderson and Kubale  (Chairperson).  The principal  functions  performed by the
Audit  Committee,  which met two times in 1998,  are to meet with the  Company's
independent  public accountants before the annual audit to review procedures and
the scope of the  audit;  to review  the  results  of the  audit;  to review the
financial  control  mechanisms  used  by the  Company  and the  adequacy  of the
Company's  accounting and financial  controls;  and to annually recommend to the
Board a firm  of  independent  public  accountants  to  serve  as the  Company's
auditors.  The  Compensation  Committee  consists  of  Ms.  Baxter  and  Messrs.
Gunderson,  Kubale  (Chairperson)  and Winkler.  The principal  functions of the
Compensation  Committee,  which met four times in 1998,  are to  administer  the
Company's deferred and incentive compensation plans; to annually evaluate salary
grades and ranges;  to  establish  guidelines  concerning  average  compensation
increases;  and to specifically  establish compensation (except for awards under
the Company's equity incentive plans) of all officers,  directors and subsidiary
or division  presidents.  The Stock  Option  Committee  consists  of Ms.  Baxter
(Chairperson) and Messrs. Brophy and DeNero. The principal function of the Stock
Option  Committee,  which met four times in 1998, is to administer the Company's
equity  incentive  plans.  The Nominating  Committee  consists of Ms. Baxter and
Messrs.  Belcher,  DeNero,  Gunderson  (Chairperson)  and Kubale  The  principal
functions  of the  Nominating  Committee,  which met two  times in 1998,  are to
recommend  persons to be  selected  by the Board as  nominees  for  election  as
directors;  to  recommend  persons to be elected  to fill any  vacancies  on the
Board; and to consider and recommend to the Board  qualifications for the office
of director and  policies  concerning  the term of office of  directors  and the
composition  of the  Board.  The  Nominating  Committee  will  consider  persons
recommended   by   shareholders   to  become   nominees.   Recommendations   for
consideration by the Nominating Committee should be sent to the Secretary of the
Company in writing together with appropriate biographical information concerning
each proposed nominee. The Company's By-laws also set forth certain requirements
for  shareholders   wishing  to  directly  nominate   director   candidates  for
consideration by the  shareholders.  With respect to an election of directors to
be held at an annual  meeting,  a shareholder  must,  among other  things,  give
written  notice of an intent to make such a nomination  to the  Secretary of the
Company in advance of the  meeting in  compliance  with the terms and within the
time period specified in the By-laws.

Director Compensation

       Annual  Retainer  and Meeting  Fees.  For fiscal  1998,  directors of the
Company,  other than full time  employees  and Mr.  Kubale,  received  an annual
retainer  fee of  $22,000  ($11,000  of which  was  payable  in shares of Common
Stock).  The annual  retainer fee for fiscal 1999 has been  increased to $24,000
($12,000  of which is  payable in shares of Common  Stock).  In  addition,  such
directors in fiscal 1998 were paid a fee of $1,000 for every Board  meeting they
attended and $1,000 ($1,250 for the committee  chairperson)  for every committee
meeting they attended. A director may elect to defer all or any part of the cash
compensation  he or she is entitled  to receive  for  serving as a director,  in
which case the amount deferred will


                                      -4-
<PAGE>

be paid in cash in three annual  installments  after such person  ceases to be a
director  and, at the  direction of the  director,  either will be credited with
interest at the prime rate or will be treated for valuation  purposes as if such
deferred  compensation had been invested in Common Stock pursuant to the phantom
stock subaccount under the director's deferred compensation plan. The portion of
the retainer fee payable in Common Stock may also be deferred.  Such amount will
be credited to the phantom stock  subaccount and will ultimately be paid in cash
in the same manner as cash retainer fees which are deferred.

       Director Stock Options. In addition to the compensation  described above,
each of Ms. Baxter and Messrs.  Brophy,  DeNero,  Gunderson,  Kubale and Winkler
automatically received an option for 1,500 shares of Common Stock at a per share
exercise price of $31.375 on April 29, 1998 in accordance  with the terms of the
Company's  1995 Equity  Incentive Plan (the "1995 Plan").  In addition,  each of
Messrs. Bergstrom and Richelsen received an option under the 1995 Plan for 4,500
shares of Common Stock at a per share  exercise  price of $24.875 on November 1,
1998 upon their  election to the Board.  Under the terms of the 1995 Plan,  each
person  when  first   elected  as  a   non-employee   director  of  the  Company
automatically receives an option for 4,500 shares of Common Stock. The 1995 Plan
also provides that,  subsequent to the initial grant, each non-employee director
(who  continues to serve in such capacity)  automatically  receives an option to
purchase an additional 1,500 shares of Common Stock on the day after each annual
meeting  of  shareholders;  provided,  however,  that if a  person  who is first
elected  as a  non-employee  director  on the  date  of the  annual  meeting  of
shareholders receives the initial option grant under the 1995 Plan on that date,
such director will not be entitled to begin  receiving  subsequent  grants until
the day following the next succeeding  annual meeting of  shareholders.  Options
granted to non-employee  directors under the 1995 Plan have a per share exercise
price equal to 100% of the market  value of a share of Common  Stock on the date
of grant and become exercisable six months after the date of grant,  except that
if the  non-employee  director  ceases  to be a  director  by  reason  of death,
disability or retirement  during such six-month  period,  the option will become
immediately exercisable in full. Options granted to non-employee directors under
the 1995 Plan  terminate on the earlier of (a) ten years after the date of grant
or (b) twelve months after the non-employee director ceases to be a director. At
the Annual  Meeting,  shareholders  will be asked to approve  the 1995 Plan,  as
amended. For additional  information on this proposal, see "Approval of the 1995
Plan, As Amended."

Certain Transactions

       During fiscal 1998, the Company maintained its automobile leasing program
and related service  program through  Bergstrom  Corporation.  Mr.  Bergstrom is
Chairman and Chief Executive Officer and a significant  shareholder of Bergstrom
Corporation.  The Company in fiscal 1998 paid approximately $710,000 and $70,000
to Bergstrom Corporation for its leasing and service programs, respectively. The
Company believes that the terms of the leasing and service programs are at least
comparable (if not more  favorable) to those  obtainable  from a  non-affiliated
party.


                                      -5-
<PAGE>

                                 STOCK OWNERSHIP

Management

       The  following  table  sets  forth  information,  as of  March  5,  1999,
regarding  beneficial  ownership of Common  Stock by each  director and nominee,
each of the executive officers named in the Summary Compensation Table set forth
below,  and all of the directors and executive  officers as a group. As of March
5, 1999, no director or executive officer of the Company  beneficially owned one
percent or more of the Common Stock and the directors and executive  officers as
a group  beneficially  owned  2.1% of the  Common  Stock.  Except  as  otherwise
indicated in the footnotes, all of the persons listed below have sole voting and
investment  power over the shares of Common  Stock  identified  as  beneficially
owned.

                                                         Amount and Nature of
       Name of Beneficial Owner                      Beneficial Ownership (1)(2)
       ------------------------                      --------------------

       Jameson A. Baxter.........................          18,375
       Donald D. Belcher.........................         197,766(3)
       John F. Bergstrom.........................           9,034(4)
       George T. Brophy..........................          18,975
       Henry T. DeNero...........................           9,800
       Richard L. Gunderson......................          18,000
       Gerald A. Henseler........................         144,445(5)
       Bernard S. Kubale.........................          13,958
       Raymond C. Richelsen......................           4,500
       Michael J. Winkler........................           8,981
       John E. Tiffany...........................          35,319(6)
       Dennis J. Meyer...........................          33,424
       Ronald D. Kneezel.........................          48,802
       All directors and executive                                 
           officers as a group (14 persons)......         579,889

               -----------------------


(1)    Includes  shares  subject to  currently  exercisable  options and options
       exercisable within 60 days of March 5, 1999 as follows: Ms. Baxter, 6,000
       shares;  Mr. Belcher,  156,666 shares;  Mr. Bergstrom,  4,500 shares; Mr.
       Brophy,  6,000 shares; Mr. DeNero,  7,500 shares;  Mr. Gunderson,  10,500
       shares;  Mr.  Henseler,  45,000  shares;  Mr. Kubale,  6,000 shares;  Mr.
       Richelsen,  4,500 shares; Mr. Winkler, 7,500 shares; Mr. Tiffany,  21,750
       shares;  Mr. Meyer,  27,333 shares;  Mr. Kneezel,  31,500 shares; and all
       directors and executive officers as a group, 350,582 shares.

(2)    Does  not  include  holdings  of  phantom  stock  units  by  non-employee
       directors as follows: Ms. Baxter, 2,723 units; Mr. Bergstrom,  441 units;
       Mr. Brophy,  5,686 units; Mr. DeNero,  3,134 units; Mr. Gunderson,  3,106
       units;  Mr.  Kubale,  2,753  units;  Mr.  Richelsen,  649 units;  and Mr.
       Winkler,  858 units.  The value of the phantom  stock units is based upon
       and fluctuates with the market value of the Common Stock.


                                      -6-
<PAGE>

(3)    Includes 1,000 shares held by Mr.  Belcher's  spouse.  Mr. Belcher shares
       voting and investment power over these shares.

(4)    Includes  2,350  shares  held  by a  trust  and  2,000  shares  held by a
       partnership.  Mr. Bergstrom shares voting and investment power over these
       shares.

(5)    Includes  29,915  shares held by Mr.  Henseler's  spouse and 7,713 shares
       held by trusts for the benefit of Mr. Henseler's  daughter.  Mr. Henseler
       shares voting and investment power over these shares.

(6)    Includes 4,026 shares held by Mr.  Tiffany's  spouse.  Mr. Tiffany shares
       voting and investment power over these shares.

Other Beneficial Owners

       The  following  table sets forth  information,  as of December  31, 1998,
regarding  beneficial  ownership by the only persons known to the Company to own
more than 5% of the outstanding Common Stock. The beneficial ownership set forth
below has been reported on filings made on Schedule 13G with the  Securities and
Exchange Commission by the beneficial owners.
<TABLE>
<CAPTION>

                    Amount and Nature of Beneficial Ownership
                    -----------------------------------------

                                 Voting Power        Investment Power
                                 ------------        ----------------

                                                                                        Percent
      Name and Address                                                                     of
    of Beneficial Owner        Sole    Shared        Sole       Shared     Aggregate     Class
    -------------------        ----    ------        ----       ------     ---------     -----
<S>                        <C>            <C>     <C>             <C>      <C>           <C> 
FMR Corp.(1)                                                                            
82 Devonshire Street                                                                            
Boston, MA  02109            283,400      0       2,487,900       0        2,487,900     9.0%
   
Lazard Freres & Co. LLC    1,715,750      0       1,828,500       0        1,828,500     6.6%
30 Rockefeller Plaza
New York, NY  10020



- -------------------------------

       (1) The Company has been  advised  that FMR Corp.  is the parent  holding
company of Fidelity  Management & Research  Company,  an  investment  adviser to
various  investment  companies,   and  Fidelity  Management  Trust  Company,  an
investment  manager  of  institutional  accounts.  The  shares of  Common  Stock
reflected  in  the  table  are  beneficially   owned  by  the   above-referenced
subsidiaries of FMR Corp.
</TABLE>


                                      -7-
<PAGE>



                             EXECUTIVE COMPENSATION

Summary Compensation Information

       The following  table sets forth certain  information for each of the last
three  fiscal years  concerning  compensation  awarded to,  earned by or paid to
certain  executive  officers of the Company.  The persons named in the table are
sometimes referred to herein as the "named executive officers."
<TABLE>
<CAPTION>

                           Summary Compensation Table

                                                                          Long Term Compensation
                                                                          ----------------------

                                            Annual Compensation (1)     Awards
                                            -----------------------     ------
                                                                                    Payouts
                                                                      Securities    -------
                                                                      Underlying      LTIP          All Other
Name and Principal Position       Year       Salary          Bonus      Options      Payouts     Compensation(2)
- ---------------------------       ----       ------          -----      -------      -------     ---------------

<S>                               <C>     <C>           <C>             <C>        <C>           <C>         
Donald D. Belcher                 1998    $   438,000   $ 123,516       100,000    $ 17,155      $      3,200
  Chairman of the Board,          1997        419,000           0         55,000          0             3,200 
  President and Chief             1996        400,000           0         50,000          0             3,904 
  Executive Officer               
                                                                    
Gerald A. Henseler                1998        326,000      76,610         18,000     12,768             3,024
  Executive Vice President        1997        313,000           0         18,000          0             3,200
  and Chief Financial Officer     1996        300,000           0         18,000          0             3,288
                                  
John E. Tiffany                   1998        191,000      35,908         12,000      7,481             2,499
  Vice President                  1997        182,500           0         12,000          0             2,375  
  Manufacturing                   1996        174,500           0         12,000          0             2,447  
                                  
Dennis J. Meyer                   1998        189,500      35,626         12,000      7,422             3,096
  Vice President                  1997        182,000           0         10,000          0             3,167
  Marketing and Planning          1996        175,000           0          9,000          0             3,126
                                  
Ronald D. Kneezel                 1998        188,000      35,344         12,000      7,363             2,959
  Vice President, General         1997        179,500           0         12,000          0             3,167  
  Counsel and Secretary           1996        171,000           0         12,000          0             3,034  
                                  
                                  

- ----------------------------

(1)    Certain personal  benefits provided by the Company to the named executive
       officers  are not  included in the table.  The  aggregate  amount of such
       personal benefits for each named executive officer in each year reflected
       in the table did not  exceed  the  lesser of $50,000 or 10% of the sum of
       such officer's salary and bonus in each respective year.

(2)    For fiscal 1998,  consists of Company  matching  contributions  under the
       Company's  Incentive  Savings Plan,  which is a profit sharing plan under
       Section 401(k) of the Internal Revenue Code.

</TABLE>



                                      -8-
<PAGE>




Stock Options

       The  Company has in effect  equity  plans  pursuant  to which  options to
purchase  Common  Stock may be granted  to key  employees  (including  executive
officers) of the Company and its  subsidiaries.  The  following  table  presents
certain  information  as to grants of stock  options made during  fiscal 1998 to
each of the named executive officers.
<TABLE>
<CAPTION>


                        Option Grants in 1998 Fiscal Year

                                                                                                           
                                                                                                           
                                                                                                           Grant  
                                          Individual Grants                                                Date   
     ---------------------------------------------------------------------------------------------         Value  
                                                                                                      ----------------
                                    Number of      Percentage of                                                      
                                   Securities      Total Options                                                      
                                   Underlying        Granted to       Exercise or                       Grant Date
                                    Options         Employees in      Base Price       Expiration         Present
             Name                  Granted (1)      Fiscal Year        ($/share)          Date           Value (2)
             ----                  -----------     --------------     -----------      ----------       ----------

<S>                                   <C>               <C>             <C>             <C>           <C>        
Donald D. Belcher...........          100,000           18.0%           $26.125         10/26/08      $   684,000
Gerald A. Henseler..........           18,000            3.2            $26.125         10/26/08          123,120
John E. Tiffany.............           12,000            2.2            $26.125         10/26/08           82,080
Dennis J. Meyer.............           12,000            2.2            $26.125         10/26/08           82,080
Ronald D. Kneezel...........           12,000            2.2            $26.125         10/26/08           82,080

- -----------------------

(1)    The options reflected in the table (which are nonstatutory  stock options
       for  purposes of the Internal  Revenue  Code) were granted on October 27,
       1998 and vest ratably over the  three-year  period  following the date of
       grant.  The  options  are  subject  to early  vesting  in the case of the
       optionee's death, disability or retirement after reaching age 65.

(2)    The option values presented are based on the Black-Scholes option pricing
       model adopted for use in valuing stock options.  Material assumptions and
       adjustments  incorporated  in the  Black-Scholes  model in estimating the
       values of the options reflected in the table above include the following:
       (a) an exercise price of the option equal to the fair market value of the
       underlying  stock on the date of grant;  (b) a  risk-free  rate of return
       equal  to  4.53%,  representing  the  interest  rate  on a U.S.  Treasury
       security  with a maturity date  corresponding  to the term of the option;
       (c) volatility of  approximately  35%,  which was calculated  using daily
       Common Stock  prices for the one-year  period prior to the date of grant;
       (d) a dividend yield equal to approximately 2%, representing the dividend
       yield on the Common Stock as of the date of grant;  (e) an option term of
       ten years;  and (f)  reductions of 15.65% to reflect the  probability  of
       forfeiture due to termination  prior to vesting and 19.89% to reflect the
       probability  of a shortened  option term due to termination of employment
       prior to the expiration  date. The actual value, if any, that an optionee
       may realize upon  exercise  will depend on the excess of the price of the
       Common Stock over the option  exercise  price on the date that the option
       is  exercised.  There is no  assurance  that  the  value  realized  by an
       optionee will be at or near the value estimated  under the  Black-Scholes
       model.
</TABLE>

       The  following  table sets forth  information  regarding  the exercise of
stock  options by each of the named  executive  officers  during the 1998 fiscal
year and the fiscal year-end value of unexercised options held by such officers.



                                      -9-
<PAGE>

<TABLE>
<CAPTION>



                       Aggregated Option Exercises in 1998
                  Fiscal Year and Fiscal Year-End Option Values

                                                                    Number of Securities         Value of Unexercised In-the-  
                                     Shares                        Underlying Unexercised          Money Options at Fiscal     
                                    Acquired         Value       Options at Fiscal Year-End              Year-End (1)          
                                  on Exercise     Realized(1)   Exercisable     Unexercisable    Exercisable    Unexercisable
                                  -----------     -----------   -----------------------------    ----------------------------
Name                                                            

<S>                                   <C>        <C>               <C>             <C>          <C>             <C>        
Donald D. Belcher..............            0     $        0        156,666         153,334      $  601,068      $   267,919
Gerald A. Henseler.............       10,500         56,621         45,000          36,000         162,960           72,750
John E. Tiffany................        4,126         42,105         21,750          24,000          55,000           48,500
Dennis J. Meyer................            0              0         27,333          21,667         101,928           40,792
Ronald D. Kneezel..............        7,500         67,631         31,500          24,000         115,345           48,500

- ---------------------------

(1)    The dollar values are  calculated by determining  the difference  between
       the fair market  value of the  underlying  Common  Stock and the exercise
       price of the options at exercise or fiscal year-end, as the case may be.
</TABLE>

Long-Term Incentives

       The Company  maintains the Banta  Corporation  Economic Profit  Long-Term
Incentive Plan (the "EP Long-Term  Plan"),  which provides an incentive based on
the  value  created  (i.e.,  "economic  profit")  when a  business  generates  a
financial return that exceeds the total cost of capital employed.  Specifically,
the EP Long-Term Plan defines economic profit as the difference  between (a) net
operating  profit  after tax and (b) the  charge  for  capital  employed  in the
business.  Awards are made under the EP  Long-Term  Plan based solely on Company
performance.  Payouts  under  the EP  Long-Term  Plan are  made in three  annual
installments and outstanding  installments remain "at risk" and subject to total
loss or offset  depending  on  future  Company  performance.  The  Company  also
maintains the Banta Corporation Economic Profit Incentive Compensation Plan (the
"EP Incentive  Plan"),  which provides an annual incentive based on the creation
of economic profit.  Awards under the EP Incentive Plan for individuals  working
in a specific operating group are based in part on the results of the respective
operating group and in part on total Company performance. Awards to participants
with corporate  responsibilities are based entirely on Company performance.  The
EP  Incentive  Plan  incorporates  a  "bonus  bank"  into  which  annual  awards
thereunder in excess of 200% of target,  if any, are credited but not paid. Such
bonus amounts are thereafter  scheduled to be paid out over time, but remain "at
risk"  and  subject  to total  loss or  partial  offset  depending  upon  future
performance.

       Set forth below under the heading  "Maximum" is the sum of (a) the amount
of unpaid  installments  under the EP Long-Term Plan and (b) the amount credited
to the "bonus bank" under the EP Incentive Plan for each of the named  executive
officers at the end of fiscal 1998.  The amounts  under the heading  "Threshold"
reflect the fact that the  foregoing  amounts are "at risk" and subject to total
loss.


                                      -10-
<PAGE>

             Long-Term Incentive Plans -- Awards in 1998 Fiscal Year

         Name                           Estimated Future Payouts
                                    ------------------------------
                                     Threshold            Maximum
                                     ---------            -------
Donald D. Belcher..............    $    0                $ 34,310
Gerald A. Henseler.............         0                  25,537
John E. Tiffany................         0                  14,962
Dennis J. Meyer................         0                  14,844
Ronald D. Kneezel..............         0                  14,727


Pension Plan Benefits

       The following  table sets forth the  estimated  annual  pension  benefits
payable to a covered  participant  at normal  retirement age under the Company's
Employees  Pension Plan as well as under the Company's  Supplemental  Retirement
Plan  (which,  in  part,  provides  benefits  that  would  otherwise  be  denied
participants  by reason of (i) certain  Internal  Revenue  Code  limitations  on
qualified  benefit  plans and (ii) the  exclusion of cash  incentive  awards and
deferred  compensation in calculating  benefits under the qualified  plan).  The
benefits that are payable under the pension and retirement  plans are based upon
remuneration  that is  covered  under the plans  and years of  service  with the
Company and its subsidiaries.
<TABLE>
<CAPTION>

                               Pension Plan Table
     Average Monthly                                        Yearly Pension After
   Compensation in Five                                  Specified Years of Service
                              ---------------------------------------------------------------------------------
Highest Consecutive Years       10 Years     15 Years      20 Years     25 Years      30 Years     35 Years
- -------------------------       --------     --------      --------     --------      --------     --------

     <S>                        <C>          <C>           <C>          <C>           <C>          <C>       
     $    18,000                $   54,000   $   70,200    $   86,400   $ 102,600     $  118,800   $  135,000
          24,000                    72,000       93,600       115,200      136,800       158,400      180,000
          30,000                    90,000      117,000       144,000      171,000       198,000      225,000
          36,000                   108,000      140,400       172,800      205,200       237,600      270,000
          42,000                   126,000      163,800       201,600      239,400       277,200      315,000
          48,000                   144,000      187,200       230,400      273,600       316,800      360,000
          54,000                   162,000      210,600       259,200      307,800       356,400      405,000
          60,000                   180,000      234,000       288,000      342,000       396,000      450,000
</TABLE>

       A participant's remuneration covered by the Company's pension arrangement
is  such  participant's  base  salary,  annual  bonus  and  long-term  incentive
compensation.  The covered  remuneration  paid for each of the last three fiscal
years to the named executive  officers is set forth in the Summary  Compensation
Table under the headings  "Salary",  "Bonus" and "LTIP Payouts".  As of December
31, 1998, Messrs. Belcher,  Henseler,  Tiffany, Meyer, and Kneezel had completed
4, 32, 10, 5 and 10 years of credited service under the Company's pension plans,
respectively. Benefits shown in the table are computed as a straight single life
annuity assuming  retirement at age 65. The benefits  reflected in the table are
not subject to reduction for Social Security benefits.



                                      -11-
<PAGE>

Agreements with Named Executive Officers

       The Company has an agreement with Mr. Henseler which provides for certain
benefits in the event of termination of employment  after a change of control of
the Company.  The principal benefits are: (a) a bonus under any Company bonus or
incentive plan or plans for the year in which termination  occurs; (b) continued
salary  payments and life insurance and medical and  disability  insurance for a
maximum of four  years,  with  reduced  payments  for a  surviving  spouse;  (c)
additional  pension benefits to fully or partially  compensate for the reduction
of benefits  under the Company's  pension plan due to termination of employment;
and (d) full exercise  rights for all stock  options for three months  following
termination of employment.  These benefits are made available if Mr.  Henseler's
employment  is  terminated by the Company other than for cause as defined in the
agreement or if he terminates his employment because of significant changes made
in his working  conditions  or status  without  his  consent.  Continued  salary
payments and insurance benefits are to be reduced by corresponding  payments and
benefits obtained from any successor employer. The transactions which are deemed
to result in a "change of control" of the Company for purposes of Mr. Henseler's
agreement  include:  (1) the acquisition of more than 30% of the voting stock of
the  Company  by any  person,  organization  or  group;  (2) the  sale of all or
substantially  all of the Company's  business or assets;  (3) a consolidation or
merger, unless the Company or a subsidiary is the surviving corporation; (4) the
acquisition  of assets or stock of  another  entity  if in  connection  with the
acquisition  new  persons  become  directors  of the Company  and  constitute  a
majority  of the Board;  and (5) the  election  in  opposition  to the  nominees
proposed by management of two or more directors in any one election on behalf of
any person, organization or group.

       The Company also has agreements  with Messrs.  Belcher,  Tiffany,  Meyer,
Kneezel and certain  other  officers  and key  employees  which,  in addition to
benefits  similar to those  described  in (a),  (c) and (d) above,  provide  for
continued  employment  for  periods of from one to three years after a change of
control (the "Employment  Period") and for lump-sum termination payments ranging
from a minimum  of one  year's  salary  and bonus to a maximum  of three  year's
salary and bonus if employment is terminated during the Employment Period by the
Company  (other  than  for  cause  or  disability)  or by the  executive  due to
significant changes in his working conditions or status without his consent. The
agreements  also  provide the  foregoing  benefits in  connection  with  certain
terminations  which are effected in anticipation of a change of control.  During
the  Employment  Period,  the  executive's  employee  benefits  such as  health,
accident and life  insurance  will be continued  until  comparable  benefits are
available from a new employer.  The  termination  payment and amount of benefits
may be reduced to the extent  necessary to avoid an "excess  parachute  payment"
under the Internal Revenue Code but if, notwithstanding any such reduction,  the
executive is required to pay any excise tax,  penalties or interest with respect
to the termination payment and benefits,  the Company is required to make a cash
payment to him designed to compensate for such taxes, penalties and interest. In
addition,  the Company has agreed to pay Mr. Belcher a severance  payment of two
year's  salary (and continue to provide  health  insurance for two years) if his
employment  with the Company is  terminated  other than for cause or  disability
prior to a change of control.  The Company has also agreed to pay Mr. Belcher an
additional  retirement  benefit of  $15,000  for each year of service up to five
years


                                      -12-
<PAGE>

less the amount he is entitled to receive  either under the Company's  Employees
Pension Plan and  Supplemental  Retirement Plan or pursuant to the provisions of
his  termination  agreement  described  above which  provides for the payment of
additional  pension benefits in the event of his termination  following a change
in control.  The  additional  retirement  benefit would be reduced by 50% in the
event of Mr. Belcher's death and would be paid to his spouse for her life.

       The Company has deferred  compensation  plans for key  employees in which
the named  executive  officers are eligible to participate and which provide for
deferral of salary and cash incentive compensation.  Payments under the deferred
compensation plans generally  commence following  retirement of the participant.
However,  in the event of a change of control,  a  participant  in the  deferred
compensation plans will receive a lump sum payment. The lump sum payment will be
equal  to  the  present  value  of  the  participant's  future  benefits  if the
participant  is receiving  benefits at the time of such change of control or the
amount standing to the participant's credit in his or her deferred  compensation
account if the participant is not otherwise  entitled to receive benefits at the
time of such  change of  control.  Payment of such  deferred  amounts  generally
begins  following  the  retirement  of the  participant  and is not  subject  to
acceleration in the event of a change of control of the Company. The Company has
entered into an executive trust  agreement with Firstar Bank Milwaukee,  N.A. to
provide a means of segregating assets for the payment of these benefits (as well
as benefits under the Company's Supplemental Retirement Plan), subject to claims
of the  Company's  creditors.  Such  trust is only  nominally  funded  until the
occurrence of a potential change of control.

       The Company also has an agreement with Mr. Henseler providing for monthly
payments of $2,000 for 120 months in the event that Mr. Henseler's employment is
terminated by the Company or as a result of his death or if Mr. Henseler retires
after  age 62.  The  agreement  provides  that  Mr.  Henseler  may  designate  a
beneficiary  to receive the payments to which he is entitled in the event of his
death  prior to the  receipt  of any or all such  payments.  Payments  under the
agreement  may be  forfeited  in the event Mr.  Henseler  engages  in  specified
competitive  activities  during the first four years following his retirement or
such termination.

Committee Report on Executive Compensation

       The Compensation Committee of the Board is responsible for all aspects of
the Company's compensation package offered to its executive officers,  including
the  named  executive  officers,  other  than for  awards  under  the  Company's
equity-based   incentive   compensation   plans.   Awards  under  the  Company's
equity-based  plans (including the Company's stock option plans) are made by the
Stock  Option  Committee  of the Board.  The  following is a joint report of the
Compensation Committee and the Stock Option Committee:

       Policies Governing Executive Compensation. The Company's general policies
relating to executive  compensation  are: (a) to establish a direct link between
executive   compensation  and  the  annual,   intermediate-term   and  long-term
performance  of the  Company;  (b)  to  provide  performance-based  compensation
opportunities  (including equity-based awards) which allow executive officers to
earn rewards for maximizing shareholder value; (c) to attract


                                      -13-
<PAGE>

and retain the key executives necessary for the Company's long-term success; and
(d) to reward  individual  initiative and the achievement of specified goals. In
applying these general policies, the objective of the Compensation Committee and
the Stock Option Committee has been to ensure that a significant  portion of the
compensation  paid to senior  executive  officers,  such as the named  executive
officers,  be incentive-based  since these individuals have significant  control
and  responsibility for the Company's  direction and performance.  The intent of
the Compensation Committee and the Stock Option Committee is that there would be
greater  variability in the levels of compensation  paid to these officers which
is directly linked to Company performance.

       Executive  Compensation  Package. As reflected under the section entitled
"Executive Compensation," the Company's executive compensation package currently
consists of a mix of salary,  bonus  awards and stock  option  grants as well as
benefits under the employee benefit plans offered by the Company.

       In setting and adjusting  executive  salaries,  including the salaries of
the  Chief  Executive  Officer  and the  other  named  executive  officers,  the
Compensation   Committee,   in   conjunction   with   independent   compensation
consultants,  has historically compared the base salaries paid or proposed to be
paid by the Company with the ranges of salaries paid by  corporations of similar
size  relative  to the Company  and  operating  in  comparable  industries.  The
companies in the comparison  group,  which were selected based on their size and
performance  compatibility,  manufacturing orientation and geographic diversity,
are not solely in the graphic arts industry and  accordingly are not necessarily
the companies in the peer group identified in the section entitled  "Performance
Information." It is the judgment of the Compensation  Committee that a review of
the  compensation  practices  of  companies  with  the  characteristics  of  the
comparison  group is appropriate in establishing  competitive  salary ranges for
the Company's executive officers.

       Based on its analysis of  comparative  data, the  Compensation  Committee
increased the minimum, midpoint and maximum ranges for each salary grade by 2.8%
for fiscal 1998. The  Compensation  Committee also approved a 4.0% guideline for
1998 executive officer base salary increases, subject to individual variances to
reflect above or below average  performance.  In establishing  salaries for each
individual  executive  officer,  Mr.  Belcher,  the  Company's  Chief  Executive
Officer,  made specific  recommendations  for salary adjustments (other than his
own) to the Compensation  Committee based on the foregoing  guidance provided by
the  Committee  as well as a  review  of  industry  comparables,  the  level  of
responsibility  delegated to the particular executive officer, the expertise and
skills offered by each officer, the officer's individual job performance and the
performance  of the group over which the individual  had  responsibility.  These
various factors were considered on a case-by-case  basis and no specific formula
was used to give any one factor a relative weight as compared to the others. The
Compensation  Committee  reviewed the  foregoing  recommendations  and then made
final decisions on the base salaries to be paid by the Company. The Compensation
Committee  also reviewed and fixed the base salary of Mr. Belcher for 1998 based
on  similar  competitive   compensation  data  and  individual  job  performance
criteria.  The base salary paid to Mr.  Belcher for fiscal 1998 was $438,000,  a
4.5% increase over the base salary paid to Mr. Belcher in fiscal 1997.


                                      -14-
<PAGE>


       Effective  January 1, 1998,  the  Compensation  Committee  adopted the EP
Incentive Plan which replaced the Management  Incentive  Award Plan (the "MIAP")
that had been in effect for a number of years as the Company's  annual incentive
arrangement.  The EP Incentive  Plan  emphasizes  economic  value creation which
occurs when a business  generates a financial return that exceeds the total cost
of capital employed.  The Compensation Committee believes that an analysis based
on economic  profit  provides a better  benchmark for  evaluating  and rewarding
management's  performance  than the bonus formula under the MIAP.  Specifically,
the EP Incentive Plan defines economic profit as the difference  between (a) net
operating  profit  after tax and (b) the  charge  for  capital  employed  in the
business. The EP Incentive Plan is designed to reward executive officers and key
managers for productive use of Company  assets,  reduction of costs and creation
of efficiencies  throughout the Company's  organization.  Under the EP Incentive
Plan,  target  bonuses  calculated  as a  percentage  of salary are fixed by the
Compensation  Committee.  Awards paid to  participants  serving in an identified
"value center" (e.g.,  a specific  operating  group) under the EP Incentive Plan
are based in part on the performance of the respective  value center(s) with the
remainder  of  the  award  based  on  total  Company   performance.   Awards  to
participants  with  corporate  responsibilities  are based  entirely  on Company
performance.  Target  economic  profit  levels  have  been  established  by  the
Committee and adjust on an annual basis by a  predetermined  formula  subject to
Committee approval.  The EP Incentive Plan also incorporates a "bonus bank" into
which that portion of an award, if any, in excess of 200% of target is credited.
Such bonus amounts are thereafter scheduled to be paid out over time, but remain
"at risk" and  subject  to total  loss or  partial  offset  depending  on future
Company and value center  performance as determined under the EP Incentive Plan.
Depending  upon  performance,  the bonus bank may have a negative  balance  that
would need to be offset before  payments could be made from the bank.  Under the
EP Incentive Plan, Mr. Belcher  received a bonus of $123,516 for the 1998 fiscal
year.

       The Compensation  Committee also adopted,  effective January 1, 1998, the
EP Long-Term  Plan as the successor to the Company's  Long Term  Incentive  Plan
(the "LTIP").  The EP Long-Term Plan is similar to the EP Incentive Plan. Awards
paid under the EP Long-Term Plan are paid based entirely on Company  performance
and are paid out in three annual  installments.  The payouts  which are deferred
remain "at risk" and subject to total loss or partial offset depending on future
Company  performance.  Similar to the EP Incentive  Plan,  the EP Long-Term Plan
contemplates  that  the  bonus  bank may have a  negative  balance  based on the
performance  levels achieved.  The Committee believes that employing an economic
profit  formula to provide  long-term  incentive  opportunities  for  management
personnel  provides a more  favorable  link to the goal of maximizing  long-term
shareholder value than was offered by the LTIP. Mr. Belcher received an award of
$17,155 under the EP Long-Term Plan for 1998 performance.

       In addition to the foregoing  annual and long-term  incentive  plans, the
Company's executive compensation package includes stock option grants. Under the
1995 Plan,  the Stock  Option  Committee  also has the  authority  to grant,  in
addition  to  stock  options,   other  equity-based   awards,   including  stock
appreciation rights,  restricted stock and performance shares. To date, however,
only stock  options have been granted under the  Company's  equity-based  plans.
Stock options  granted by the Company have a per share


                                      -15-
<PAGE>

exercise  price of 100% of the fair market  value of a share of Common  Stock on
the date of grant and, accordingly, the value of the option will be dependent on
the future market value of the Common Stock. It has been the policy of the Stock
Option Committee that options should provide a long-term incentive and align the
interests of management with the interests of shareholders.

       In  determining  proposed stock option grants to be made to the Company's
executive officers,  the Stock Option Committee  compares,  in consultation with
the  Company's  independent  compensation  consultants,  option grants made by a
selected group of peer  companies.  In 1998, the peer group  companies,  some of
which  are  included  in  the  peer  group  described  in the  section  entitled
"Performance  Information,"  consisted of both industry  competitors  as well as
Midwestern-based  companies of  comparable  size to the  Company.  Based on this
analysis,  Mr. Belcher  received an option to purchase  100,000 shares of Common
Stock at a per share  exercise  price of  $26.125.  By tying a  portion  of each
executive  officer's  overall  compensation  to stock price through the grant of
options,  the Stock Option Committee seeks to enhance its objective of providing
a further incentive to maximize long-term shareholder value.

       In  connection  with the  equity-based  plans,  the Company  endorses the
policy that stock ownership by management is an important factor in aligning the
interests  of  management  and  shareholders.  The  Company  has  adopted  stock
ownership   guidelines  that  are  intended  to  encourage  stock  ownership  by
management.  Under these guidelines,  management personnel are expected to own a
specified  number of shares of Common  Stock  depending  upon  their  respective
salary grade.  The Stock Option Committee  considers an individual's  compliance
with the stock  ownership  guidelines in  determining  the size of  equity-based
grants.

       The Company's  policy with respect to other employee  benefit plans is to
provide  competitive  benefits to the Company's  employees,  including executive
officers,  to encourage their continued service with the Company. In the view of
the  Compensation  Committee  and the  Stock  Option  Committee,  a  competitive
benefits  package is an essential  component in achieving the Company's  goal of
being able to attract new key employees from time to time as events warrant.

       Under Section  162(m) of the Internal  Revenue Code, the tax deduction by
corporate  taxpayers,  such as the  Company,  is  limited  with  respect  to the
compensation of certain  executive  officers  unless such  compensation is based
upon performance  objectives meeting certain regulatory criteria or is otherwise
excluded from the limitation.  The  Compensation  Committee and the Stock Option
Committee  currently  intend  to  qualify  compensation  paid  to the  Company's
executive  officers for deductibility by the Company under Section 162(m) of the
Internal Revenue Code.


                                      -16-
<PAGE>


         BANTA CORPORATION                        BANTA CORPORATION
         COMPENSATION COMMITTEE                   STOCK OPTION COMMITTEE

         Bernard S. Kubale, Chairperson           Jameson A. Baxter, Chairperson
         Jameson A. Baxter                        George T. Brophy
         William J. Cadogan                       William J. Cadogan
         Richard L. Gunderson                     Henry T. DeNero
         Michael J. Winkler

Compensation Committee Interlocks and Insider Participation

       During 1998, the Compensation  Committee consisted of Ms. Baxter, William
J. Cadogan and Messrs. Gunderson, Kubale (Chairperson) and Winkler. During 1998,
the Stock Option  Committee  consisted of Ms. Baxter  (Chairperson)  and Messrs.
Brophy,  Cadogan and DeNero. Mr. Cadogan retired as a director of the Company in
December  1998.  Mr.  Kubale  is a  retired  partner  in the law firm of Foley &
Lardner,  Milwaukee,  Wisconsin.  Foley & Lardner has served as legal counsel to
the Company for many years.


                             PERFORMANCE INFORMATION

       Set forth  below are line graphs  comparing  during the last six and five
years, respectively,  the Company's cumulative total shareholder return with the
cumulative  total  return of  companies in the Standard & Poor's 500 Stock Index
and  companies  in a peer  group  selected  by the  Company.  The  total  return
information  presented in the graphs assumes the reinvestment of dividends.  The
companies  in the peer  group are:  Big  Flower  Press  Holdings,  Inc.;  Cadmus
Communications  Corp.;  Courier Corp.; R. R. Donnelley & Sons Company;  Quebecor
Inc.; and World Color Press,  Inc. The returns of each company in the peer group
have been weighted based on such company's relative market  capitalization.  The
Company has included a six-year comparison since its relatively high stock price
at December 31, 1993 as compared with its peer group  significantly  impacts the
starting point for the five-year presentation.


                 Comparison Of Six Year Cumulative Total Return
         Among Banta Corporation, S&P 500 Index And Peer Group Companies

                            [STOCK PERFORMANCE CHART]

                                               December 31,
                             1992    1993    1994    1995   1996    1997   1998
                             ----    ----    ----    ----   ----    ----   ----
Banta Value...............  $ 100   $ 133   $ 113   $ 167  $ 132   $ 159   $164
S&P 500 Composite.........  $ 100     110     112     153    189     251    323
Peer Group................  $ 100      98      95     130    112     133    160


                                      -17-
<PAGE>

                 Comparison Of Five Year Cumulative Total Return
         Among Banta Corporation, S&P 500 Index And Peer Group Companies

                            [STOCK PERFORMANCE CHART]

                                               December 31,
                             1993    1994    1995    1996   1997    1998
                             ----    ----    ----    ----   ----    ----
Banta Value...............  $ 100   $  85   $ 125   $  99  $ 120   $ 123
S&P 500 Composite.........    100     101     139     171    228     294
Peer Group................    100      97     133     115    136     164


                      APPROVAL OF THE 1995 PLAN, AS AMENDED

General

       The 1995 Plan was initially  adopted by the Board on December 6, 1994 and
approved and ratified by  shareholders  on April 25, 1995.  On February 2, 1999,
the  Board  unanimously  adopted  amendments  to the 1995 Plan  contingent  upon
shareholder approval of the 1995 Plan, as so amended, at the Annual Meeting.

       Among  other  things,  the  amendments  to the  1995  Plan  increase  the
aggregate  number of shares of Common Stock  authorized for issuance  thereunder
from 1,500,000 to 2,500,000  (subject to adjustment in order to prevent dilution
in certain cases described below). As of the record date for the Annual Meeting,
stock  options  covering an aggregate  of 1,378,783  shares of Common Stock were
outstanding under the 1995 Plan. Other than the grant of stock options, no other
awards  have been made under the 1995 Plan to date.  On the record  date for the
Annual  Meeting,  98,722  shares  of Common  Stock  remained  available  for the
granting  of  new  awards   under  the  1995  Plan.   The  Board   approved  the
above-described  amendment to allow for the issuance of additional  shares under
the 1995 Plan.  The  amendments to the 1995 Plan also modify the  limitations on
awards to individual  participants  thereunder.  As amended, the 1995 Plan would
provide that no participating  key employee may be granted,  during any calendar
year,  stock options for more than 150,000  shares,  stock  appreciation  rights
("SARs")  with respect to more than 50,000  shares,  more than 25,000  shares of
restricted  stock  and/or  more than  50,000  performance  shares  (in each case
subject to  adjustment in order to prevent  dilution in certain cases  described
below). Prior to being amended, the 1995 Plan provided that no participating key
employee could receive,  during the term of the 1995 Plan,  options for, or SARs
with respect to, more than 225,000 shares of Common Stock or awards  relating to
more than 75,000  shares of  restricted  stock or more than  75,000  performance
shares.  The  amendments  do not  change  the  aggregate  number  of  shares  of
restricted  stock  issuable under the 1995 Plan.  The  modifications  of the per
participant  award limitations are being proposed to reflect the increase in the
authorized  shares  issuable  under the 1995 Plan, as amended.  The 1995 Plan as
proposed to be amended also provides that the Committee of the Board  authorized
to administer  the 1995 Plan may delegate its authority to one or more executive
officers  of the  Company,  other than in  connection  with  awards  made to the
directors and executive  officers of the Company.  This amendment is proposed to
provide additional flexibility in the administration of the 1995 Plan.



                                      -18-
<PAGE>

       The  following  summary  description  of the 1995 Plan,  as  amended,  is
qualified  in its  entirety by  reference to the full text of such Plan which is
attached to this Proxy Statement as Appendix A.

Purpose

       The  purpose of the 1995 Plan is to  promote  the best  interests  of the
Company and its  shareholders  by providing key employees of the Company and its
affiliates, and members of the Board who are not employees of the Company or its
affiliates,  with an  opportunity  to  acquire  a  proprietary  interest  in the
Company.  The 1995 Plan is intended to promote  continuity of management  and to
provide increased  incentive and personal interest in the welfare of the Company
by those key employees who are  primarily  responsible  for shaping and carrying
out the  long-range  plans of the Company and securing the  Company's  continued
growth and financial  success.  In addition,  by encouraging  stock ownership by
directors  who are not employees of the Company or its  affiliates,  the Company
seeks to attract and retain on the Board persons of  exceptional  competence and
to provide a further incentive to serve as a director of the Company.

Administration and Eligibility

       The  1995  Plan  is  administered  by  a  committee  of  the  Board  (the
"Committee")  consisting  of no less than two  directors  who are  "non-employee
directors" within the meaning of Rule 16b-3 under the Securities Exchange Act of
1934, as amended (the "Exchange  Act"), and who are "outside  directors"  within
the meaning of Section  162(m) of the Internal  Revenue  Code. In the event that
the Committee is not appointed, the functions of the Committee will be exercised
by those members of the Board who qualify as "non-employee directors" under Rule
16b-3 and as "outside directors" within the meaning of Section 162(m). The Stock
Option  Committee has been designated as the current  administrator  of the 1995
Plan. Among other functions,  the Committee has the authority to establish rules
for the  administration  of the 1995 Plan;  to select the key  employees  of the
Company and its  affiliates  to whom awards will be granted;  to  determine  the
types of awards to be granted to key employees and the number of shares  covered
by such  awards;  and to set the  terms  and  conditions  of  such  awards.  The
Committee  may also  determine  whether the payment of any proceeds of any award
shall or may be deferred by a key employee participating in the 1995 Plan. Under
the 1995 Plan,  as amended,  to the extent  permitted  by  applicable  law,  the
Committee may delegate to one or more  executive  officers of the Company any or
all of the authority and  responsibility of the Committee in connection with the
1995 Plan,  other than with  respect to those  persons  who file  reports  under
Section 16 of the Exchange Act (e.g.,  executive  officers and  directors of the
Company).  Subject to the  express  terms of the 1995 Plan,  determinations  and
interpretations  with  respect  thereto  will be in the sole  discretion  of the
Committee,  whose  determinations  and  interpretations  will be  binding on all
parties.

       Any key employee of the Company or any affiliate, including any executive
officer or employee-director of the Company, is eligible to be granted awards by
the  Committee  under  the  1995  Plan.  In  addition  to  key  employees,  each
non-employee  director of the Company is  automatically  entitled,  as described
below, to receive option grants under the


                                      -19-
<PAGE>

1995 Plan.  Approximately  130 persons are currently  eligible to participate in
the 1995 Plan. The number of eligible  participants may increase over time based
upon future growth of the Company.

Awards Under the 1995 Plan; Available Shares

       The 1995 Plan  authorizes  the  granting to key  employees  of: (a) stock
options, which may be either incentive stock options meeting the requirements of
Section  422 of the  Internal  Revenue  Code  ("ISOs")  or  non-qualified  stock
options;  (b) SARs; (c) restricted stock; and (d) performance  shares.  The 1995
Plan  also  provides  for  the  automatic  grant  of  non-qualified  options  to
non-employee directors of the Company. The 1995 Plan, as amended,  provides that
up to a total of 2,500,000  shares of Common  Stock  (subject to  adjustment  as
described below) will be available for the granting of awards thereunder.

       If any shares  subject to awards granted under the 1995 Plan, or to which
any award relates, are forfeited or if an award otherwise terminates, expires or
is cancelled  prior to the delivery of all of the shares or other  consideration
issuable or payable pursuant to the award, such shares will be available for the
granting of new awards under the 1995 Plan. Any shares delivered  pursuant to an
award may be either  authorized and unissued  shares of Common Stock or treasury
shares held by the Company.

Terms of Awards

       Option Awards to Key  Employees.  Options  granted under the 1995 Plan to
key employees may be either ISOs or non-qualified  stock options.  No individual
key employee may be granted,  during any calendar  year,  options to purchase in
excess of  150,000  shares of Common  Stock  under  the 1995  Plan,  as  amended
(subject to adjustment as described below).

       The exercise  price per share of Common Stock subject to options  granted
to key  employees  under  the 1995  Plan will be  determined  by the  Committee,
provided  that the  exercise  price may not be less than 100% of the fair market
value of a share of Common  Stock on the date of grant.  The term of any  option
granted  to a key  employee  under the 1995 Plan  will be as  determined  by the
Committee,  provided  that the term of an ISO may not  exceed ten years from the
date of its grant.  Options  granted to key  employees  under the 1995 Plan will
become  exercisable in such manner and within such period or periods and in such
installments  or  otherwise  as  determined  by the  Committee.  Options  may be
exercised by payment in full of the exercise price, either (at the discretion of
the  Committee)  in cash or in whole or in part by  tendering  shares  of Common
Stock or other consideration  having a fair market value on the date of exercise
equal to the option  exercise  price.  All ISOs granted under the 1995 Plan will
also be required  to comply with all other terms of Section 422 of the  Internal
Revenue Code.

       Option Awards to Non-Employee Directors.  Under the 1995 Plan, any person
who  is  first  elected  as  a   non-employee   director  of  the  Company  will
automatically be granted,  on the date of such election,  a non-qualified  stock
option to  purchase  4,500  shares of Common  Stock  (subject to  adjustment  as
described  below).  In addition,  the 1995 Plan provides that each  non-employee
director (if he or she  continues to serve in such  capacity)  will,  on the day


                                      -20-
<PAGE>


after the annual meeting of shareholders in each year,  automatically be granted
an option to purchase  1,500 shares of Common Stock  (subject to  adjustment  as
described below). Notwithstanding the preceding sentence, the 1995 Plan provides
that if a person who is first elected as a non-employee  director on the date of
an annual  meeting of  shareholders  receives the initial option grant under the
1995 Plan on that date,  such director  will not be entitled to begin  receiving
subsequent  grants until the day following the next succeeding annual meeting of
shareholders.  Non-employee  directors will be entitled to receive the automatic
grants under the 1995 Plan as described  above only for so long as the 1995 Plan
remains  in effect  and a  sufficient  number of shares  are  available  for the
granting of such options thereunder.

       The  option  price  per share of any  option  granted  to a  non-employee
director  must be 100% of the "market  value" of a share of Common  Stock on the
date of grant of such option. The "market value" of a share on the date of grant
to the non-employee  director will be the closing price per share for the Common
Stock on the New York Stock  Exchange  on the trading  day next  preceding  such
grant date or, if no trading  occurred on the trading  date next  preceding  the
date on which the non-qualified stock option is granted, then the "market value"
per share shall be determined with reference to the next preceding date on which
the shares were traded.  An option  granted to a non-employee  director  becomes
exercisable six months after the date of grant,  except that if the non-employee
director  ceases to be a director by reason of death,  disability  or retirement
within six months  after the date of grant,  the option will become  immediately
exercisable in full.

       Options granted to  non-employee  directors will terminate on the earlier
of (a) ten  years  after  the date of  grant  or (b)  twelve  months  after  the
non-employee director ceases to be a director of the Company. Options granted to
non-employee  directors may be exercised  under the 1995 Plan by payment in full
of the  exercise  price,  either  in cash or in  whole  or in part by  tendering
previously  acquired shares of Common Stock having a market value on the date of
exercise equal to the option exercise price.

       The Committee has no discretion to alter the provisions governing options
granted to non-employee directors.

       SARs.  An SAR granted under the 1995 Plan will confer on the key employee
holder a right to receive,  upon  exercise  thereof,  the excess of (a) the fair
market value of one share of Common  Stock on the date of exercise  over (b) the
grant price of the SAR as specified by the Committee.  The grant price of an SAR
under  the 1995 Plan may not be less  than  100% of the fair  market  value of a
share of Common Stock on the date of grant.  The grant price,  term,  methods of
exercise,  methods of settlement (including whether the holder of an SAR will be
paid in cash,  shares of  Common  Stock or other  consideration),  and any other
terms and  conditions of any SAR granted  under the 1995 Plan are  determined by
the  Committee at the time of grant.  Pursuant to the terms of the 1995 Plan, as
amended,  no individual  key employee may be granted,  during any calendar year,
SARs  thereunder  with  respect  to in excess of 50,000  shares of Common  Stock
(subject to adjustment as described below).


                                      -21-
<PAGE>


       Restricted  Stock.  Shares of  restricted  Common  Stock  granted  to key
employees  under the 1995  Plan  will be  subject  to such  restrictions  as the
Committee may impose,  including any limitation on the right to vote such shares
or receive dividends thereon.  The restrictions  imposed on the shares may lapse
separately or in combination at such time or times,  or in such  installments or
otherwise, as the Committee may deem appropriate. Except as otherwise determined
by the Committee, upon termination of a key employee's employment for any reason
during the applicable  restriction  period, all shares of restricted stock still
subject to restriction will be subject to forfeiture by the key employee.

       The 1995 Plan limits the total number of shares of restricted  stock that
may be awarded  thereunder to 225,000  shares.  In addition,  no individual  key
employee may be granted, during any calendar year, in excess of 25,000 shares of
restricted  stock  under the 1995 Plan,  as  amended.  The  foregoing  numerical
limitations  on the  issuance  of shares of  restricted  stock  are  subject  to
adjustment as described below.

       Performance  Shares.  The 1995 Plan also  provides  for the  granting  of
performance shares to key employees.  The Committee will determine and/or select
the  applicable  performance  period,  the  performance  goal or goals  (and the
performance  level  or  levels  related  thereto)  to  be  achieved  during  any
performance  period,  the  proportion  of  payments,  if  any,  to be  made  for
performance  between the minimum and full performance levels for any performance
goal and, if applicable,  the relative percentage weighting given to each of the
selected performance goals, the restrictions  applicable to shares of restricted
stock  received  upon payment of  performance  shares if payment is made in such
manner,  and any other  terms,  conditions  and rights  relating to the grant of
performance  shares.  Under the terms of the 1995 Plan, the Committee may select
from  various  performance  goals,   including  return  on  equity,   return  on
investment,   return  on  net  assets,   economic  value  added,  earnings  from
operations,  pre-tax  profits,  net  earnings,  net earnings per share,  working
capital as a percent of net sales,  net cash  provided by operating  activities,
market price for the Common Stock and total  shareholder  return. In conjunction
with selecting the applicable performance goal or goals, the Committee will also
fix the  relevant  performance  level or levels  (e.g.,  a 15% return on equity)
which  must be  achieved  with  respect  to the goal or  goals in order  for the
performance  shares to be  earned by the key  employee.  The  performance  goals
selected by the  Committee  under the 1995 Plan may,  to the extent  applicable,
relate  to a  specific  division  or  subsidiary  of the  Company  or apply on a
Company-wide basis.

       Following  completion of the applicable  performance  period,  payment on
performance shares granted to and earned by key employees will be made in shares
of Common Stock (which,  at the  discretion of the  Committee,  may be shares of
restricted  stock)  equal to the  number  of  performance  shares  payable.  The
Committee may provide that, during a performance  period,  key employees will be
paid cash  amounts with respect to each  performance  share  granted to such key
employees  equal to the cash dividend paid on a share of Common Stock.  Pursuant
to the terms of the 1995 Plan, as amended,  no key employee may receive,  during
any calendar year, more than 50,000  performance  shares thereunder  (subject to
adjustment as described below).



                                      -22-
<PAGE>

Adjustments

       If any  dividend or other  distribution,  recapitalization,  stock split,
reverse stock split, reorganization,  merger, consolidation, split-up, spin-off,
combination,  repurchase,  or  exchange  of  shares  of  Common  Stock  or other
securities  of the  Company,  issuance of  warrants or other  rights to purchase
shares of Common  Stock or other  securities  of the Company,  or other  similar
corporate  transaction  or event  affects the shares of Common  Stock so that an
adjustment is  appropriate  in order to prevent  dilution or  enlargement of the
benefits or  potential  benefits  intended to be made  available  under the 1995
Plan, then the Committee will generally have the authority to, in such manner as
it deems equitable, adjust (a) the number and type of shares subject to the 1995
Plan and which thereafter may be made the subject of awards,  (b) the number and
type of shares subject to  outstanding  awards,  and (c) the grant,  purchase or
exercise  price  with  respect to any award,  or may make  provision  for a cash
payment to the holder of an outstanding award.

Limits on Transferability

       No award  granted  under the 1995 Plan (other than an award of restricted
stock on which the restrictions have lapsed) may be assigned,  sold, transferred
or encumbered by any  participant,  otherwise  than by will, by designation of a
beneficiary,  or by the laws of  descent  and  distribution.  Each award will be
exercisable  during the  participant's  lifetime only by such participant or, if
permissible  under  applicable  law,  by the  participant's  guardian  or  legal
representative.

Amendment and Termination

       The Board may  amend,  suspend  or  terminate  the 1995 Plan at any time,
except  that no such  action may  adversely  affect any award  granted  and then
outstanding thereunder without the approval of the respective  participant.  The
1995 Plan  provides  that the  provisions  governing  the granting of options to
non-employee directors may not be amended more than once every six months, other
than to  comport  with  changes  in the  Internal  Revenue  Code,  the  Employee
Retirement  Income  Security Act of 1974, as amended,  or the rules  promulgated
thereunder.  The 1995 Plan further  provides  that  shareholder  approval of any
amendment  thereto must also be obtained if required by (a) the Internal Revenue
Code or any  rules  promulgated  thereunder  (in  order to allow  for ISOs to be
granted thereunder) or (b) the quotation or listing requirements of the exchange
or market on which the Common  Stock is then  traded (in order to  maintain  the
trading of the Common Stock on such exchange or market).

Withholding

       Not later than the date as of which an amount first becomes includible in
the gross income of a key employee for federal  income tax purposes with respect
to any award under the 1995 Plan,  the key  employee  will be required to pay to
the Company,  or make  arrangements  satisfactory  to the Company  regarding the
payment of, any federal,  state,  local or foreign taxes of any kind required by
law to be withheld with respect to such amount.


                                      -23-
<PAGE>

Unless otherwise  determined by the Committee,  withholding  obligations arising
with  respect to awards under the 1995 Plan may be settled with shares of Common
Stock (other than shares of restricted stock),  including shares of Common Stock
that are part of, or are received upon exercise of, the award that gives rise to
the withholding requirement.  The obligations of the Company under the 1995 Plan
are  conditional  on such  payment  or  arrangements,  and the  Company  and any
affiliate  will,  to the extent  permitted by law,  have the right to deduct any
such taxes from any payment otherwise due to the key employee. The Committee may
establish  such  procedures  as  it  deems   appropriate  for  the  settling  of
withholding obligations with shares of Common Stock.

Certain Federal Income Tax Consequences

       Stock Options. The grant of a stock option under the 1995 Plan creates no
income tax consequences to the key employee or the non-employee  director or the
Company.   A  key  employee  or  a  non-employee   director  who  is  granted  a
non-qualified  stock option will generally recognize ordinary income at the time
of  exercise in an amount  equal to the excess of the fair  market  value of the
Common Stock at such time over the exercise price.  The Company will be entitled
to a deduction  in the same  amount and at the same time as  ordinary  income is
recognized  by the key  employee  or the  non-employee  director.  A  subsequent
disposition  of the Common  Stock will give rise to capital  gain or loss to the
extent the amount  realized from the sale differs from the tax basis,  i.e., the
fair market value of the Common Stock on the date of exercise. This capital gain
or loss will be a long-term  capital  gain or loss if the Common  Stock has been
held for more than one year from the date of exercise.

       In general,  a key employee will  recognize no income or gain as a result
of  exercise  of an ISO  (except  that the  alternative  minimum tax may apply).
Except as described  below, any gain or loss realized by the key employee on the
disposition of the Common Stock acquired pursuant to the exercise of an ISO will
be treated as a long-term  capital gain or loss and no deduction will be allowed
to the  Company.  If the key  employee  fails to hold the shares of Common Stock
acquired pursuant to the exercise of an ISO for at least two years from the date
of grant of the ISO and one year  from the date of  exercise,  the key  employee
will  recognize  ordinary  income  at the time of the  disposition  equal to the
lesser of (a) the gain realized on the disposition or (b) the excess of the fair
market  value of the  shares of Common  Stock on the date of  exercise  over the
exercise  price.  The Company will be entitled to a deduction in the same amount
and at the same time as ordinary  income is recognized by the key employee.  Any
additional  gain  realized by the key employee over the fair market value at the
time of exercise will be treated as a capital gain.  This capital gain will be a
long-term  capital gain if the Common Stock has been held for more than one year
from the date of exercise.

       Stock Appreciation  Rights. The grant of an SAR will create no income tax
consequences  for the key employee or the Company.  Upon exercise of an SAR, the
key employee will recognize  ordinary income equal to the amount of any cash and
the fair market value of any shares of Common Stock or other property  received,
except that if the key employee receives an option or shares of restricted stock
upon  exercise of an SAR,  recognition  of income may be deferred in  accordance
with the rules applicable to such other awards.  The 


                                      -24-
<PAGE>

Company  will be entitled to a deduction in the same amount and at the same time
as income is recognized by the key employee.

       Restricted Stock. A key employee will not recognize income at the time an
award of  restricted  stock is made  under the 1995 Plan,  unless  the  election
described  below is made. A key employee who has not made such an election  will
recognize  ordinary income at the time the restrictions on the stock lapse in an
amount  equal to the fair  market  value of the  restricted  stock at such  time
reduced by any amount paid for the restricted  stock. The Company will generally
be entitled to a corresponding deduction in the same amount and at the same time
as the key employee  recognizes income. Any otherwise taxable disposition of the
restricted stock after the time the restrictions  lapse will generally result in
capital gain or loss (long-term or short-term  depending upon the length of time
the restricted stock is held after the time the restrictions  lapse).  Dividends
paid in cash and received by a  participant  prior to the time the  restrictions
lapse will  constitute  ordinary income to the participant in the year paid. The
Company will be entitled to a corresponding  deduction for such  dividends.  Any
dividends  paid in stock will be treated  as an award of  additional  restricted
stock subject to the tax treatment described herein.

       A key  employee  may,  within  30 days  after  the  date of the  award of
restricted stock, elect to recognize ordinary income as of the date of the award
in an amount equal to the fair market value of such restricted stock on the date
of the award reduced by any amount paid for the  restricted  stock.  The Company
will be entitled to a corresponding deduction in the same amount and at the same
time as the key employee  recognizes  income.  If the election is made, any cash
dividends  received  with  respect  to the  restricted  stock will be treated as
dividend  income  to the key  employee  in the year of  payment  and will not be
deductible by the Company.  Any otherwise taxable  disposition of the restricted
stock (other than by forfeiture)  will result in capital gain or loss (long-term
or short-term depending on the holding period). If the key employee who has made
an election  subsequently  forfeits the restricted  stock, the key employee will
not be  entitled to deduct any loss.  In  addition,  the  Company  would then be
required to include as ordinary income the amount of the deduction it originally
claimed with respect to such shares.

       Performance Shares. The grant of performance shares will create no income
tax consequences for the key employee or the Company. Upon the receipt of shares
of  Common  Stock  at the  end of the  applicable  performance  period,  the key
employee will  recognize  ordinary  income equal to the fair market value of the
shares of Common Stock received, except that if the key employee receives shares
of restricted stock in payment of performance shares,  recognition of income may
be deferred in accordance with the rules applicable to such restricted stock. In
addition,  the key employee will recognize ordinary income equal to the dividend
equivalents paid on performance shares prior to or at the end of the performance
period.  The Company  will be entitled to a deduction  in the same amount and at
the same time as income is recognized by the key employee.


                                      -25-
<PAGE>

New Plan Benefits

       During  fiscal 1998,  the Committee  approved  grants of stock options to
executive  officers and others that are not subject to  shareholder  approval of
the 1995 Plan,  as amended.  See  "Executive  Compensation-Stock  Options."  The
Committee  has not  approved  any  grants of  awards  that  require  shareholder
approval of the 1995 Plan, as amended.

       Other  than  the  automatic  grants  of  stock  options  to  non-employee
directors,  the Company cannot  currently  determine the number of shares or the
type of shares that may be granted to eligible participants under the 1995 Plan,
as amended, in the future. Such determinations will be made from time to time by
the Committee.

       On March 10, 1999, the closing price per share of the Common Stock on the
New York Stock Exchange was $21.25.

Vote Required

       The affirmative vote of the holders of a majority of the shares of Common
Stock represented and voted at the Annual Meeting (assuming a quorum is present)
is required to approve the 1995 Plan,  as amended;  provided  that a majority of
the outstanding shares of Common Stock are voted on the proposal.  Assuming such
proviso is met,  any shares not voted at the Annual  Meeting with respect to the
1995 Plan,  as amended,  will have no impact on the vote.  In the event that the
1995 Plan, as amended,  is not approved by  shareholders  at the Annual Meeting,
the 1995 Plan (except for the amendments  adopted by the Board in February 1999)
will remain in full force and effect.

       THE BOARD  RECOMMENDS A VOTE "FOR" THE 1995 PLAN,  AS AMENDED.  SHARES OF
COMMON STOCK  REPRESENTED AT THE ANNUAL MEETING BY EXECUTED BUT UNMARKED PROXIES
WILL BE VOTED "FOR" THE 1995 PLAN, AS AMENDED.

                         INDEPENDENT PUBLIC ACCOUNTANTS

       Arthur  Andersen  LLP acted as the  independent  auditors for the Company
during the fiscal year ended January 2, 1999,  and it is  anticipated  that such
firm  will  be  similarly   appointed  to  act  in  the  current   fiscal  year.
Representatives  of Arthur Andersen LLP are expected to be present at the Annual
Meeting  to answer  appropriate  questions  and,  if they so  desire,  to make a
statement.


                                  OTHER MATTERS

Solicitation Expenses

       All expenses of solicitation of proxies will be borne by the Company.  In
addition to soliciting proxies by mail, proxies may be solicited  personally and
by telephone  by certain  officers  and regular  employees  of the Company.  The
Company has retained  D.F.  King & Co., 


                                      -26-
<PAGE>

Inc. to assist in the  solicitation  of proxies,  and expects to pay such firm a
fee of approximately $4,000 plus out-of-pocket expenses.  Brokers,  nominees and
custodians who hold Common Stock in their names and who solicit proxies from the
beneficial  owners  will be  reimbursed  by the Company  for  out-of-pocket  and
reasonable clerical expenses.

Section 16(a) Beneficial Ownership Reporting Compliance

       Section  16(a) of the Exchange Act  requires the  Company's  officers and
directors  to file  reports  of  ownership  and  changes of  ownership  with the
Securities  and  Exchange  Commission  and  the New  York  Stock  Exchange.  The
regulations of the Securities and Exchange  Commission  require the officers and
directors  to furnish  the Company  with copies of all Section  16(a) forms they
file.  Based on such  forms,  the Company  believes  that all its  officers  and
directors have complied with the Section 16(a) filing requirements.

                              SHAREHOLDER PROPOSALS

       Proposals of  shareholders  pursuant to Rule 14a-8 under the Exchange Act
("Rule  14a-8") that are intended to be presented at the 2000 annual  meeting of
shareholders  must be received by the Company no later than November 20, 1999 to
be included in the  Company's  proxy  materials  for that  meeting.  Further,  a
shareholder who otherwise intends to present business at the 2000 annual meeting
must comply with the  requirements  set forth in the  Company's  By-laws.  Among
other things,  to bring business  before an annual meeting,  a shareholder  must
give written notice thereof, complying with the By-laws, to the Secretary of the
Company  not less  than 60 days and not more  than 90 days  prior to the  second
Tuesday in the month of April,  provided that the date of the annual  meeting is
not  advanced  by more  than 30 days or  delayed  by more  than 60 days from the
second Tuesday in the month of April. The 2000 annual meeting of shareholders is
tentatively  scheduled to be held on April 25, 2000.  Under the By-laws,  if the
Company does not receive notice of a shareholder  proposal  submitted  otherwise
than pursuant to Rule 14a-8 (i.e.,  a proposal a shareholder  intends to present
at the 2000 annual meeting of shareholders  but does not intend to have included
in the Company's proxy  materials) on or prior to February 11, 2000 (assuming an
April 25, 2000 meeting  date),  then the notice will be considered  untimely and
the Company  will not be required  to present  such  proposal at the 2000 annual
meeting.  If the Board nonetheless  chooses to present such proposal at the 2000
annual meeting, then the persons named in proxies solicited by the Board for the
2000 annual meeting may exercise discretionary voting power with respect to such
proposal.

                                            By Order of the Board of Directors
                                            BANTA CORPORATION

                                            /s/Ronald D. Kneezel
     
                                            Ronald D. Kneezel
                                            Secretary

                                      -27-
<PAGE>

The Company  will  furnish to any  shareholder,  without  charge,  a copy of its
Annual Report on Form 10-K for the fiscal year 1998.  Requests for the Form 10-K
must be in writing and addressed to Gerald A. Henseler, Executive Vice President
and  Chief  Financial  Officer,  Banta  Corporation,  P.O.  Box  8003,  Menasha,
Wisconsin 54952.


                                      -28-
<PAGE>


                                                                      Appendix A

                                       
                                BANTA CORPORATION
                           1995 EQUITY INCENTIVE PLAN
                                   As Amended

Section 1.    Purpose

              The purpose of the Banta  Corporation  1995 Equity  Incentive Plan
(the  "Plan") is to promote the best  interests of Banta  Corporation  (together
with any successor thereto, the "Company") and its shareholders by providing key
employees of the Company and its  Affiliates  (as defined  below) and members of
the  Company's  Board of Directors  who are not  employees of the Company or its
Affiliates with an opportunity to acquire a proprietary interest in the Company.
It is intended that the Plan will promote continuity of management and increased
incentive  and  personal  interest  in the  welfare of the  Company by those key
employees  who are  primarily  responsible  for  shaping  and  carrying  out the
long-range plans of the Company and securing the Company's  continued growth and
financial success. In addition,  by encouraging stock ownership by directors who
are not employees of the Company or its Affiliates, the Company seeks to attract
and retain on its Board of Directors  persons of  exceptional  competence and to
provide a further incentive to serve as a director of the Company.

Section 2.    Definitions

              As used in the Plan, the following terms shall have the respective
meanings set forth below:

              (a)  "Affiliate"  shall mean any entity that,  directly or through
one or more  intermediaries,  is  controlled  by,  controls,  or is under common
control with, the Company.

              (b)  "Award"  shall mean any  Option,  Stock  Appreciation  Right,
Restricted Stock or Performance Share granted under the Plan.

              (c) "Award Agreement" shall mean any written agreement,  contract,
or other instrument or document evidencing any Award granted under the Plan.

              (d)  "Code"  shall  mean the  Internal  Revenue  Code of 1986,  as
amended from time to time.

              (e)  "Commission"  shall mean the  United  States  Securities  and
Exchange Commission or any successor agency.

              (f)  "Committee"  shall mean a committee of the Board of Directors
of the Company  designated by such Board to administer  the Plan and composed of
not less  than  two  directors,  each of whom is a  "non-employee  director  for
purposes  of Section 16" within the meaning of Rule 16b-3 and each of whom is an
"outside  director"  within the meaning of Section  162(m)(4)(C) of the Code (or
any successor provision  thereto). 

              (g) "Exchange Act" shall mean the Securities Exchange Act of 1934,
as amended from time to time.



                                      A-1
<PAGE>

              (h)  "Excluded  Items"  shall mean any items  which the  Committee
determines shall be excluded in fixing  Performance  Goals, such as any gains or
losses from discontinued  operations,  any extraordinary gains or losses and the
effects of accounting changes.

              (i) "Fair Market  Value" shall mean,  with respect to any property
(including, without limitation, any Shares or other securities), the fair market
value of such  property  determined  by such methods or  procedures  as shall be
established from time to time by the Committee.

              (j)  "Incentive  Stock Option" shall mean an option  granted under
Section  6(a) of the Plan that is intended to meet the  requirements  of Section
422 of the Code (or any successor provision thereto).

              (k) "Key Employee" shall mean any officer or other key employee of
the Company or of any Affiliate who is  responsible  for or  contributes  to the
management,  growth or  profitability  of the  business  of the  Company  or any
Affiliate as determined by the Committee.

              (l) "Non-Employee Director" shall mean any member of the Company's
Board of Directors who is not an employee of the Company or of any Affiliate.

              (m)  "Non-Qualified  Stock  Option"  shall mean an option  granted
under  Section 6(a) of the Plan that is not  intended to be an  Incentive  Stock
Option and shall  mean any  option  granted  to a  Non-Employee  Director  under
Section 6(b) of the Plan.

              (n)  "Option"   shall  mean  an   Incentive   Stock  Option  or  a
Non-Qualified Stock Option.

              (o)  "Participating  Key  Employee"  shall  mean  a  Key  Employee
designated to be granted an Award under the Plan.

              (p)  "Performance  Goals" shall mean the  following  (in all cases
after excluding the impact of applicable Excluded Items):

                            (i) Return on equity for the Performance  Period for
              the Company on a consolidated basis.

                            (ii) Return on investment for the Performance Period
              (aa) for the Company on a consolidated  basis, (bb) for any one or
              more  Affiliates  or divisions of the Company  and/or (cc) for any
              other  business  unit or units of the  Company  as  defined by the
              Committee at the time of selection.

                            (iii)  Return  on net  assets  for  the  Performance
              Period (aa) for the Company on a consolidated  basis, (bb) 


                                      A-2
<PAGE>

              for any one or more  Affiliates or divisions of the Company and/or
              (cc)  for any  other  business  unit or units  of the  Company  as
              defined by the Committee at the time of selection.

                            (iv)  Economic   value  added  (as  defined  by  the
              Committee at the time of  selection)  for the  Performance  Period
              (aa) for the Company on a consolidated  basis, (bb) for any one or
              more  Affiliates  or divisions of the Company  and/or (cc) for any
              other  business  unit or units of the  Company  as  defined by the
              Committee at the time of selection.

                            (v) Earnings  from  operations  for the  Performance
              Period (aa) for the Company on a consolidated  basis, (bb) for any
              one or more Affiliates or divisions of the Company and/or (cc) for
              any other  business unit or units of the Company as defined by the
              Committee at the time of selection.

                            (vi) Pre-tax profits for the Performance Period (aa)
              for the Company on a consolidated  basis, (bb) for any one or more
              Affiliates  or divisions of the Company  and/or (cc) for any other
              business  unit or units of the Company as defined by the Committee
              at the time of selection.

                            (vii) Net earnings for the  Performance  Period (aa)
              for the Company on a consolidated  basis, (bb) for any one or more
              Affiliates  or divisions of the Company  and/or (cc) for any other
              business  unit or units of the Company as defined by the Committee
              at the time of selection.

                            (viii) Net  earnings  per Share for the  Performance
              Period for the Company on a consolidated basis.

                            (ix)  Working  capital as a percent of net sales for
              the  Performance  Period  (aa) for the  Company on a  consolidated
              basis,  (bb) for any one or more  Affiliates  or  divisions of the
              Company  and/or (cc) for any other  business  unit or units of the
              Company as defined by the Committee at the time of selection.

                            (x) Net cash  provided by operating  activities  for
              the  Performance  Period  (aa) for the  Company on a  consolidated
              basis,  (bb) for any one or more  Affiliates  or  divisions of the
              Company  and/or (cc) for any other  business  unit or units of the
              Company as defined by the Committee at the time of selection.

                            (xi)  Market  price per  Share  for the  Performance
              Period.

                            (xii) Total  shareholder  return for the Performance
              Period for the Company on a consolidated basis.

              (q)  "Performance  Period" shall mean, in relation to  Performance
Shares, any period for which a Performance Goal or Goals have been established.

              (r) "Performance Share" shall mean any right granted under Section
6(e) of the  Plan  that  will  be  paid  out as a  Share  (which,  in  specified
circumstances, may be a Share of Restricted Stock).

              (s) "Person" shall mean any individual, corporation,  partnership,
association,   joint-stock  company,  trust,  unincorporated  organization,   or
government or political subdivision thereof.


                                      A-3
<PAGE>

              (t) "Released  Securities"  shall mean Shares of Restricted  Stock
with respect to which all applicable restrictions have expired,  lapsed, or been
waived.

              (u) "Restricted  Securities" shall mean Awards of Restricted Stock
or other Awards under which  issued and  outstanding  Shares are held subject to
certain restrictions.

              (v) "Restricted  Stock" shall mean any Share granted under Section
6(d) of the Plan or, in specified circumstances, a Share paid in connection with
a Performance Share under Section 6(e) of the Plan.

              (w) "Rule  16b-3"  shall  mean Rule  16b-3 as  promulgated  by the
Commission under the Exchange Act, or any successor rule or regulation thereto.

              (x)  "Shares"  shall mean shares of common  stock of the  Company,
$.10 par value,  and such other  securities or property as may become subject to
Awards pursuant to an adjustment made under Section 4(b) of the Plan.

              (y) "Stock  Appreciation Right" shall mean any right granted under
Section 6(c) of the Plan.

Section 3.    Administration

              The  Plan  shall  be  administered  by  the  Committee;  provided,
however,  that if at any time  the  Committee  shall  not be in  existence,  the
functions  of the  Committee  as  specified  in the Plan shall be exercised by a
committee  consisting  of those members of the Board of Directors of the Company
who qualify as  "non-employee  directors  for purposes of Section 16" under Rule
16b-3 and as "outside directors" under Section  162(m)(4)(C) of the Code (or any
successor  provision  thereto).  To the extent  permitted by applicable law, the
Committee may delegate to one or more  executive  officers of the Company any or
all of the authority  and  responsibility  of the Committee  with respect to the
Plan,  other than with  respect to Persons  who are subject to Section 16 of the
Exchange  Act.  To the  extent the  Committee  has so  delegated  to one or more
executive  officers the  authority  and  responsibility  of the  Committee,  all
references  to the  Committee  herein  shall  include  such officer or officers.
Subject  to  the  terms  of  the  Plan  and  without  limitation  by  reason  of
enumeration, the Committee shall have full power and authority to: (i) designate
Participating  Key  Employees;  (ii) determine the type or types of Awards to be
granted to each  Participating  Key Employee under the Plan; (iii) determine the
number of Shares to be covered by (or with respect to which payments, rights, or
other  matters  are to be  calculated  in  connection  with)  Awards  granted to
Participating  Key  Employees;  (iv)  determine the terms and  conditions of any
Award granted to a Participating Key Employee;  (v) determine  whether,  to what
extent,  and under  what  circumstances  Awards  granted  to  Participating  Key
Employees may be settled or exercised in cash, Shares,  other securities,  other
Awards,  or other  property,  and the method or  methods by which  Awards may be
settled, exercised,  cancelled, forfeited, or suspended; (vi) determine whether,
to what extent,  and under what circumstances  cash,  Shares,  other Awards, and
other  amounts  payable with respect to an Award  granted to  Participating  Key
Employees  under  the Plan  shall be  deferred  either  automatically  or at the
election  of  the  holder  thereof  or of the  Committee;  (vii)  interpret  and
administer the Plan and any  instrument or agreement  relating to, or Award made
under, the Plan (including,  without  limitation,  any Award Agreement);  (viii)
establish,  amend, suspend, or waive


                                      A-4
<PAGE>

such rules and regulations and appoint such agents as it shall deem  appropriate
for the proper administration of the Plan; and (ix) make any other determination
and take any other action that the  Committee  deems  necessary or desirable for
the administration of the Plan. Unless otherwise expressly provided in the Plan,
all designations, determinations,  interpretations, and other decisions under or
with respect to the Plan or any Award shall be within the sole discretion of the
Committee, may be made at any time, and shall be final, conclusive,  and binding
upon all Persons,  including the Company,  any Affiliate,  any Participating Key
Employee, any Non-Employee Director, any holder or beneficiary of any Award, any
shareholder,   and  any   employee   of  the   Company  or  of  any   Affiliate.
Notwithstanding the foregoing,  Awards to Non-Employee  Directors under the Plan
shall be automatic  and the amount and terms of such Awards shall be  determined
as provided in Section 6(b) of the Plan.

Section 4.    Shares Available for Award

              (a) Shares Available. Subject to adjustment as provided in Section
4(b):

                            (i) Number of Shares Available. The number of Shares
              with respect to which  Awards may be granted  under the Plan shall
              be 2,500,000. If, after the effective date of the Plan, any Shares
              covered by an Award  granted under the Plan, or to which any Award
              relates,  are  forfeited  or if  an  Award  otherwise  terminates,
              expires or is cancelled prior to the delivery of all of the Shares
              or of other  consideration  issuable  or payable  pursuant to such
              Award,  then the number of Shares  counted  against  the number of
              Shares  available  under the Plan in connection  with the grant of
              such  Award,  to the extent of any such  forfeiture,  termination,
              expiration or cancellation,  shall again be available for granting
              of additional Awards under the Plan.

                            (ii)    Limitations    on   Awards   to   Individual
              Participants.  No  Participating  Key  Employee  shall be granted,
              during any calendar  year,  Options for more than 150,000  Shares,
              Stock Appreciation Rights with respect to more than 50,000 Shares,
              more than  25,000  Shares of  Restricted  Stock  and/or  more than
              50,000 Performance Shares under the Plan. Such number of Shares as
              specified in the preceding sentence shall be subject to adjustment
              in accordance with the terms of Section 4(b) hereof. In all cases,
              determinations  under  this  Section  4(a)(ii)  shall be made in a
              manner that is consistent with the exemption for performance-based
              compensation  provided  by  Section  162(m)  of the  Code  (or any
              successor  provision  thereto)  and  any  regulations  promulgated
              thereunder.

                            (iii)  Accounting  for Awards.  The number of Shares
              covered  by an  Award  under  the  Plan,  or to which  such  Award
              relates,  shall be  counted  on the  date of  grant of such  Award
              against the number of Shares  available for granting  Awards under
              the Plan.

                            (iv) Sources of Shares Deliverable Under Awards. Any
              Shares delivered pursuant to an Award may consist,  in whole or in
              part, of authorized and unissued Shares or of treasury Shares.

              (b)  Adjustments.  In the event that the Committee shall determine
that any dividend or other  distribution  (whether in the form of cash,  Shares,
other securities,  or other 


                                      A-5
<PAGE>

property),  recapitalization,  stock split, reverse stock split, reorganization,
merger, consolidation,  split-up, spin-off, combination, repurchase, or exchange
of Shares or other  securities  of the  Company,  issuance  of warrants or other
rights to purchase Shares or other  securities of the Company,  or other similar
corporate  transaction  or event  affects the Shares such that an  adjustment is
determined by the Committee to be  appropriate  in order to prevent  dilution or
enlargement of the benefits or potential  benefits intended to be made available
under the Plan, then the Committee may, in such manner as it may deem equitable,
adjust any or all of (i) the  number and type of Shares  subject to the Plan and
which  thereafter  may be made the  subject of Awards  under the Plan,  (ii) the
number and type of Shares  subject to outstanding  Awards,  and (iii) the grant,
purchase,   or  exercise  price  with  respect  to  any  Award,  or,  if  deemed
appropriate,  make  provision for a cash payment to the holder of an outstanding
Award; provided, however, in each case, that with respect to Awards of Incentive
Stock  Options no such  adjustment  shall be  authorized to the extent that such
authority  would  cause the Plan to violate  Section  422(b) of the Code (or any
successor  provision  thereto);  and provided  further that the number of Shares
subject to any Award  payable or  denominated  in Shares shall always be a whole
number.  Notwithstanding  the foregoing,  Non-Qualified Stock Options subject to
grant or previously granted to Non-Employee  Directors under Section 6(b) of the
Plan at the time of any  event  described  in the  preceding  sentence  shall be
subject to only such  adjustments as shall be necessary to maintain the relative
proportionate  interest  represented thereby immediately prior to any such event
and to preserve, without exceeding, the value of such Options.

Section 5.    Eligibility

              Any   Key   Employee,   including   any   executive   officer   or
employee-director  of the Company or of any  Affiliate,  shall be eligible to be
designated a  Participating  Key  Employee.  All  Non-Employee  Directors  shall
receive Awards of Non-Qualified Stock Options as provided in Section 6(b).

Section 6.    Awards

              (a)  Option  Awards  to Key  Employees.  The  Committee  is hereby
authorized to grant Options to Key  Employees  with the terms and  conditions as
set forth below and with such additional  terms and  conditions,  in either case
not  inconsistent  with the  provisions  of the  Plan,  as the  Committee  shall
determine.

                            (i) Exercise Price.  The exercise price per Share of
              an  Option  granted   pursuant  to  this  Section  6(a)  shall  be
              determined by the Committee; provided, however, that such exercise
              price  shall not be less than 100% of the Fair  Market  Value of a
              Share on the date of grant of such Option.

                            (ii) Option  Term.  The term of each Option shall be
              fixed by the Committee;  provided, however, that in no event shall
              the term of any  Incentive  Stock  Option  exceed a period  of ten
              years from the date of its grant.

                            (iii)  Exercisability  and  Method of  Exercise.  An
              Option  shall  become  exercisable  in such manner and within such
              period or periods and in such  installments  or otherwise as shall
              be determined by the Committee. The Committee also shall determine


                                      A-6
<PAGE>

              the method or methods by which, and the form or forms,  including,
              without limitation,  cash, Shares, other securities, other Awards,
              or  other  property,  or any  combination  thereof,  having a Fair
              Market Value on the exercise  date equal to the relevant  exercise
              price,  in which payment of the exercise price with respect to any
              Option may be made or deemed to have been made.

                            (iv)  Incentive  Stock  Options.  The  terms  of any
              Incentive  Stock Option granted under the Plan shall comply in all
              respects  with the  provisions  of Section 422 of the Code (or any
              successor  provision  thereto)  and  any  regulations  promulgated
              thereunder.  Notwithstanding  any  provision  in the  Plan  to the
              contrary, no Incentive Stock Option may be granted hereunder after
              December 6, 2004.

              (b) Non-Qualified Stock Option Awards to Non-Employee Directors.

                            (i) Eligibility.  Each  Non-Employee  Director shall
              automatically  be granted  Non-Qualified  Stock  Options under the
              Plan in the manner set forth in this Section 6(b). A  Non-Employee
              Director may hold more than one  Non-Qualified  Stock Option,  but
              only on the  terms  and  subject  to any  restrictions  set  forth
              herein.

                            (ii) Grant of Options to Newly-Elected  Non-Employee
              Directors.  Any  Person  who is first  elected  as a  Non-Employee
              Director after the effective  date of the Plan shall,  on the date
              of such election,  automatically be granted a Non-Qualified  Stock
              Option to purchase  4,500 Shares  (which number of Shares shall be
              subject to  adjustment  in the  manner  provided  in Section  4(b)
              hereof).

                            (iii)   Annual   Option   Grants   to   Non-Employee
              Directors.  Each Non-Employee  Director (if he or she continues to
              serve in such  capacity)  shall,  on the day  following the annual
              meeting of  shareholders  in each year during the time the Plan is
              in effect,  automatically be granted a Non-Qualified  Stock Option
              to purchase  1,500 Shares (which number of Shares shall be subject
              to  adjustment  in the manner  provided in Section  4(b)  hereof);
              provided,  however,  that a  Person  who  is  first  elected  as a
              Non-Employee  Director  on  the  date  of  an  annual  meeting  of
              shareholders  and who receives on that date a Non-Qualified  Stock
              Option  pursuant to Section  6(b)(ii) hereof shall not be eligible
              to begin to receive  grants  pursuant  to this  Section  6(b)(iii)
              until the day  following  the next  succeeding  annual  meeting of
              shareholders.

                            (iv)   Grant   Limitation.    Notwithstanding    the
              provisions   of   Sections    6(b)(ii)   and   6(b)(iii)   hereof,
              Non-Qualified  Stock  Options  shall be  automatically  granted to
              Non-Employee Directors under the Plan only for so long as the Plan
              remains in effect and a sufficient  number of Shares are available
              hereunder for the granting of such Options.

                            (v) Exercise Price. The exercise price per Share for
              a  Non-Qualified  Stock Option granted to a Non-Employee  Director
              under the Plan shall be equal to 100% of the  "market  value" of a
              Share on the date of grant of such Option. The "market value" of a
              Share on the date of grant to the  Non-Employee  Director shall be
              the  closing  price per Share for the Shares on the New York Stock
              Exchange on the trading date next preceding the date of grant,  or
              if no trading occurred on the trading date next preceding the date
              on 


                                      A-7
<PAGE>

              which the Non-Qualified Stock Option is granted,  then the "market
              value" per Share shall be  determined  with  reference to the next
              preceding date on which the Shares were traded.

                            (vi)  Exercisability  and  Termination  of  Options.
              Non-Qualified  Stock  Options  granted to  Non-Employee  Directors
              under the Plan shall become  exercisable six months  following the
              date of grant; provided,  however, that if a Non-Employee Director
              ceases  to be a  director  of the  Company  by  reason  of  death,
              disability  or  retirement  within  six  months  after the date of
              grant,  the Option shall become  immediately  exercisable in full.
              Non-Qualified  Stock  Options  granted to  Non-Employee  Directors
              shall terminate on the earlier of:

                                          (A) ten years after the date of grant;
                            or

                                          (B)    twelve    months    after   the
                            Non-Employee Director ceases to be a director of the
                            Company for any reason, including as a result of the
                            Non-Employee   Director's   death,   disability   or
                            retirement.

                            (vii)  Exercise of Options.  A  Non-Qualified  Stock
              Option  granted  to a  Non-Employee  Director  may  be  exercised,
              subject to its terms and  conditions  and the terms and conditions
              of the  Plan,  in full at any time or in part from time to time by
              delivery  to  the  Secretary  of  the  Company  at  the  Company's
              principal  office in Menasha,  Wisconsin,  of a written  notice of
              exercise specifying the number of shares with respect to which the
              Option  is  being  exercised.  Any  notice  of  exercise  shall be
              accompanied  by full payment of the  exercise  price of the Shares
              being  purchased (x) in cash or its  equivalent;  (y) by tendering
              previously  acquired  Shares  (valued at their "market  value" [as
              determined in accordance  with Section  6(b)(v)] as of the date of
              exercise);  or (z) by any  combination of the means of payment set
              forth in subparagraphs  (x) and (y). For purposes of subparagraphs
              (y) and (z) above,  the term  "previously  acquired  Shares" shall
              only include  Shares owned by the  Non-Employee  Director prior to
              the  exercise  of the Option  for which  payment is being made and
              shall not include Shares which are being acquired  pursuant to the
              exercise  of said  Option.  No shares  will be issued  until  full
              payment therefor has been made.

              (c) Stock Appreciation  Rights. The Committee is hereby authorized
to grant Stock Appreciation Rights to Key Employees.  Non-Employee Directors are
not eligible to be granted Stock Appreciation  Rights under the Plan. Subject to
the terms of the Plan and any applicable Award Agreement,  a Stock  Appreciation
Right  granted  under the Plan  shall  confer on the  holder  thereof a right to
receive,  upon exercise thereof,  the excess of (i) the Fair Market Value of one
Share  on the  date  of  exercise  over  (ii)  the  grant  price  of  the  Stock
Appreciation  Right as specified by the Committee,  which shall not be less than
100% of the Fair  Market  Value of one  Share on the date of grant of the  Stock
Appreciation  Right.  Subject to the terms of the Plan,  the grant price,  term,
methods of exercise,  methods of settlement (including whether the Participating
Key Employee will be paid in cash,  Shares,  other securities,  other Awards, or
other property, or any combination thereof),  and any other terms and conditions
of any Stock  Appreciation  Right shall be as determined by the  Committee.  The
Committee  may impose such  conditions  or  restrictions  on the exercise of any
Stock Appreciation Right as it may deem appropriate.


                                      A-8
<PAGE>

              (d) Restricted Stock Awards.

                            (i) Issuance.  The Committee is hereby authorized to
              grant  Awards  of  Restricted  Stock to Key  Employees;  provided,
              however,  that the aggregate  number of Shares of Restricted Stock
              granted  under the Plan to all  Participating  Key  Employees as a
              group shall not exceed  225,000 (such number of Shares  subject to
              adjustment in  accordance  with the terms of Section 4(b) hereof).
              Non-Employee  Directors are not eligible to be granted  Restricted
              Stock under the Plan.

                            (ii)   Restrictions.   Shares  of  Restricted  Stock
              granted to  Participating  Key Employees  shall be subject to such
              restrictions  as the  Committee  may  impose  (including,  without
              limitation,  any  limitation  on the  right  to  vote a  Share  of
              Restricted  Stock or the right to receive  any  dividend  or other
              right or property),  which restrictions may lapse separately or in
              combination  at  such  time or  times,  in  such  installments  or
              otherwise, as the Committee may deem appropriate.

                            (iii)  Registration.  Any  Restricted  Stock granted
              under the Plan to a Participating Key Employee may be evidenced in
              such  manner as the  Committee  may deem  appropriate,  including,
              without limitation, book-entry registration or issuance of a stock
              certificate or certificates. In the event any stock certificate is
              issued in respect of Shares of Restricted  Stock granted under the
              Plan to a Participating  Key Employee,  such certificate  shall be
              registered in the name of the Participating Key Employee and shall
              bear  an  appropriate  legend  (as  determined  by the  Committee)
              referring to the terms, conditions, and restrictions applicable to
              such Restricted Stock.

                            (iv) Payment of Restricted  Stock. At the end of the
              applicable restriction period relating to Restricted Stock granted
              to a Participating  Key Employee,  one or more stock  certificates
              for the appropriate number of Shares, free of restrictions imposed
              under  the  Plan,  shall be  delivered  to the  Participating  Key
              Employee,  or, if the  Participating  Key Employee  received stock
              certificates  representing  the  Restricted  Stock  at the time of
              grant, the legends placed on such certificates shall be removed.

                            (v)  Forfeiture.  Except as otherwise  determined by
              the Committee,  upon  termination of employment of a Participating
              Key Employee (as  determined  under  criteria  established  by the
              Committee)  for  any  reason  during  the  applicable  restriction
              period,   all  Shares  of   Restricted   Stock  still  subject  to
              restriction  shall be forfeited by the Participating Key Employee;
              provided,  however,  that the Committee  may, when it finds that a
              waiver would be in the best  interests  of the  Company,  waive in
              whole or in part any or all remaining restrictions with respect to
              Shares of Restricted Stock held by a Participating Key Employee.

              (e) Performance Shares.

                            (i) Issuance.  The Committee is hereby authorized to
              grant Awards of Performance Shares to Participating Key Employees.
              Non-Employee  Directors are not eligible to be granted Performance
              Shares under the Plan.


                                      A-9
<PAGE>

                            (ii)   Performance   Goals  and  Other  Terms.   The
              Committee shall determine the Performance  Period, the Performance
              Goal or  Goals  (and  the  performance  level  or  levels  related
              thereto)  to  be  achieved  during  any  Performance  Period,  the
              proportion of payments, if any, to be made for performance between
              the minimum and full  performance  levels for any Performance Goal
              and, if applicable,  the relative  percentage  weighting  given to
              each  of  the  selected   Performance   Goals,   the  restrictions
              applicable to Shares of Restricted  Stock received upon payment of
              Performance  Shares if Performance Shares are paid in such manner,
              and any other terms,  conditions and rights relating to a grant of
              Performance  Shares.  The Committee  shall have sole discretion to
              alter the selected  Performance  Goals set forth in Section  2(p),
              subject to shareholder approval, to the extent required to qualify
              the Award for the performance-based  exemption provided by Section
              162(m)  of  the  Code  (or  any  successor   provision   thereto).
              Notwithstanding   the  foregoing,   in  the  event  the  Committee
              determines  it is advisable to grant  Performance  Shares which do
              not  qualify for the  performance-based  exemption  under  Section
              162(m)  of the  Code (or any  successor  provision  thereto),  the
              Committee may make such grants without satisfying the requirements
              thereof.

                            (iii)  Rights and  Benefits  During the  Performance
              Period.  The  Committee  may provide  that,  during a  Performance
              Period,  a Participating  Key Employee shall be paid cash amounts,
              with respect to each Performance Share held by such  Participating
              Key  Employee,  in the same manner,  at the same time,  and in the
              same amount paid, as a cash dividend on a Share. Participating Key
              Employees  shall have no voting rights with respect to Performance
              Shares held by them.

                            (iv) Payment of  Performance  Shares.  As soon as is
              reasonably   practicable  following  the  end  of  the  applicable
              Performance  Period,  and subject to the  Committee  certifying in
              writing as to the  satisfaction of the requisite  Performance Goal
              or Goals if such certification is required in order to qualify the
              Award for the  performance-based  exemption  provided  by  Section
              162(m) of the Code (or any successor  provision  thereto),  one or
              more  certificates  representing the number of Shares equal to the
              number of  Performance  Shares  payable shall be registered in the
              name of and delivered to the Participating Key Employee; provided,
              however, that any Shares of Restricted Stock payable in connection
              with Performance Shares shall,  pending the expiration,  lapse, or
              waiver of the applicable restrictions,  be evidenced in the manner
              as set forth in Section 6(d)(iii) hereof.

              (f) General.

                            (i) No  Consideration  for Awards.  Awards  shall be
              granted to Participating  Key Employees for no cash  consideration
              unless   otherwise   determined  by  the   Committee.   Awards  of
              Non-Qualified  Stock  Options  granted to  Non-Employee  Directors
              under  Section  6(b) of the  Plan  shall  be  granted  for no cash
              consideration unless otherwise required by law.

                            (ii) Award Agreements.  Each Award granted under the
              Plan  shall  be  evidenced  by an  Award  Agreement  in such  form
              (consistent  with the  terms  of the  Plan)  as  shall  have  been
              approved by the Committee.


                                      A-10
<PAGE>

                            (iii) Awards May Be Granted  Separately or Together.
              Awards  to  Participating  Key  Employees  under  the  Plan may be
              granted  either  alone or in addition  to, in tandem  with,  or in
              substitution  for any other Award or any award  granted  under any
              other plan of the  Company  or any  Affiliate.  Awards  granted in
              addition to or in tandem with other  Awards,  or in addition to or
              in tandem with awards  granted under any other plan of the Company
              or any Affiliate,  may be granted either at the same time as or at
              a different time from the grant of such other Awards or awards.

                            (iv) Forms of Payment Under  Awards.  Subject to the
              terms of the Plan and of any applicable Award Agreement,  payments
              or transfers  to be made by the Company or an  Affiliate  upon the
              grant,  exercise,  or payment of an Award to a  Participating  Key
              Employee may be made in such form or forms as the Committee  shall
              determine,  and may be made in a single  payment or  transfer,  in
              installments,  or on a deferred  basis, in each case in accordance
              with rules and procedures established by the Committee. Such rules
              and procedures may include, without limitation, provisions for the
              payment or  crediting  of  interest  on  installment  or  deferred
              payments.

                            (v) Limits on  Transfer of Awards.  No Award  (other
              than  Released  Securities),  and no right  under any such  Award,
              shall be assignable,  alienable,  saleable,  or  transferable by a
              Participating  Key Employee or a Non-Employee  Director  otherwise
              than by will or by the laws of descent  and  distribution  (or, in
              the case of an Award of  Restricted  Securities,  to the Company);
              provided,  however,  that  a  Participating  Key  Employee  at the
              discretion  of the  Committee  may,  and a  Non-Employee  Director
              shall, be entitled, in the manner established by the Committee, to
              designate a beneficiary  or  beneficiaries  to exercise his or her
              rights, and to receive any property distributable, with respect to
              any Award upon the death of the  Participating Key Employee or the
              Non-Employee  Director,  as the case may be. Each Award,  and each
              right under any Award,  shall be exercisable,  during the lifetime
              of the  Participating  Key Employee or the Non-Employee  Director,
              only by such individual or, if permissible  under  applicable law,
              by such individual's  guardian or legal  representative.  No Award
              (other  than  Released  Securities),  and no right  under any such
              Award,  may  be  pledged,   alienated,   attached,   or  otherwise
              encumbered, and any purported pledge,  alienation,  attachment, or
              encumbrance  thereof shall be void and  unenforceable  against the
              Company or any Affiliate.

                            (vi) Term of Awards. Except as otherwise provided in
              the Plan,  the term of each Award  shall be for such period as may
              be determined by the Committee.

                            (vii)   Share   Certificates;   Representation.   In
              addition to the restrictions  imposed pursuant to Section 6(d) and
              Section 6(e) hereof,  all  certificates for Shares delivered under
              the Plan  pursuant to any Award or the exercise  thereof  shall be
              subject to such stop transfer orders and other restrictions as the
              Committee  may  deem  advisable  under  the  Plan  or  the  rules,
              regulations,  and other requirements of the Commission,  any stock
              exchange or other market upon which such Shares are then listed or
              traded,  and any applicable  federal or state securities laws, and
              the  Committee may cause a legend or legends to be put on any such
              certificates to make appropriate  reference to such  restrictions.
              The  Committee  may  require  each   Participating  Key  Employee,
              Non-Employee  Director or other Person who  acquires  Shares under
              the Plan by means of an Award  originally  made to a 


                                      A-11
<PAGE>

              Participating Key Employee or a Non-Employee Director to represent
              to the Company in writing that such  Participating  Key  Employee,
              Non-Employee  Director  or other  Person is  acquiring  the Shares
              without a view to the distribution thereof.

Section 7.    Amendment and  Termination of the Plan;  Correction of Defects and
              Omissions

              (a)  Amendments  to and  Termination  of the  Plan.  The  Board of
Directors of the Company may at any time amend, alter, suspend,  discontinue, or
terminate the Plan;  provided,  however,  that the provisions of Section 6(b) of
the Plan shall not be amended  more than once  every six  months,  other than to
comport with changes in the Code, the Employee Retirement Income Security Act of
1974, as amended, or the rules promulgated thereunder; and provided further that
shareholder  approval  of any  amendment  of the Plan shall also be  obtained if
otherwise  required  by: (i) the Code or any rules  promulgated  thereunder  (in
order to allow for Incentive  Stock  Options to be granted  under the Plan),  or
(ii) the listing  requirements  of the New York Stock  Exchange or any principal
securities  exchange  or market on which the Shares are then traded (in order to
maintain the listing of the Shares  thereon).  Termination of the Plan shall not
affect the rights of Participating Key Employees or Non-Employee  Directors with
respect to Awards  previously  granted to them,  and all unexpired  Awards shall
continue in force and effect  after  termination  of the Plan except as they may
lapse or be terminated by their own terms and conditions.

              (b)  Correction  of Defects,  Omissions and  Inconsistencies.  The
Committee  may  correct  any  defect,  supply any  omission,  or  reconcile  any
inconsistency in any Award or Award Agreement in the manner and to the extent it
shall deem desirable to carry the Plan into effect.

Section 8.    General Provisions

              (a) No  Rights  to  Awards.  No Key  Employee,  Participating  Key
Employee  or other  Person  (other  than a  Non-Employee  Director to the extent
provided  in Section  6(b) of the Plan)  shall have any claim to be granted  any
Award under the Plan,  and there is no obligation for uniformity of treatment of
Key Employees,  Participating  Key  Employees,  or holders or  beneficiaries  of
Awards under the Plan.  The terms and  conditions of Awards need not be the same
with respect to each Participating Key Employee.

              (b)  Withholding.  No later  than  the date as of which an  amount
first becomes includible in the gross income of a Participating Key Employee for
federal  income  tax  purposes  with  respect to any Award  under the Plan,  the
Participating  Key  Employee  shall  pay to the  Company,  or make  arrangements
satisfactory to the Company regarding the payment of, any federal,  state, local
or foreign taxes of any kind required by law to be withheld with respect to such
amount.  Unless otherwise determined by the Committee,  withholding  obligations
arising with respect to Awards to Participating Key Employees under the Plan may
be settled with Shares (other than Restricted Securities), including Shares that
are part of, or are received  upon exercise of, the Award that gives rise to the
withholding requirement.  The obligations of the Company under the Plan shall be
conditional on such payment or  arrangements,  and the Company and any Affiliate
shall,  to the extent  permitted by law, have the right to deduct any such taxes
from any payment otherwise due to the Participating Key Employee.  The Committee
may  establish  such  procedures  as it deems  appropriate  for the  settling of
withholding  obligations  with  Shares,  including,   without 


                                      A-12
<PAGE>

limitation,  the establishment of such procedures as may be necessary to satisfy
the requirements of Rule 16b-3.

              (c) No Limit on Other Compensation Arrangements. Nothing contained
in the Plan  shall  prevent  the  Company  or any  Affiliate  from  adopting  or
continuing in effect other or  additional  compensation  arrangements,  and such
arrangements may be either  generally  applicable or applicable only in specific
cases.

              (d)  Rights and Status of  Recipients  of Awards.  The grant of an
Award shall not be construed as giving a Participating Key Employee the right to
be retained in the employ of the Company or any Affiliate.  Further, the Company
or any  Affiliate  may at any time dismiss a  Participating  Key  Employee  from
employment,  free  from any  liability,  or any claim  under  the  Plan,  unless
otherwise expressly provided in the Plan or in any Award Agreement. The grant of
an Award to a Non-Employee  Director  pursuant to Section 6(b) of the Plan shall
confer no right on such  Non-Employee  Director to continue as a director of the
Company.  Except for  rights  accorded  under the Plan and under any  applicable
Award Agreement,  Participating  Key Employees and Non-Employee  Directors shall
have no rights as  holders  of  Shares  as a result  of the  granting  of Awards
hereunder.

              (e) Unfunded Status of the Plan.  Unless  otherwise  determined by
the Committee,  the Plan shall be unfunded and shall not create (or be construed
to create) a trust or a separate fund or funds. The Plan shall not establish any
fiduciary  relationship  between the Company and any Participating Key Employee,
any  Non-Employee  Director or other Person.  To the extent any Person holds any
right by  virtue  of a grant  under  the  Plan,  such  right  (unless  otherwise
determined by the Committee)  shall be no greater than the right of an unsecured
general creditor of the Company.

              (f) Governing Law. The validity,  construction,  and effect of the
Plan and any rules and  regulations  relating to the Plan shall be determined in
accordance with the laws of the State of Wisconsin and applicable federal law.

              (g)  Severability.  If any  provision  of the  Plan  or any  Award
Agreement  or any Award is or becomes or is deemed to be  invalid,  illegal,  or
unenforceable  in any  jurisdiction,  or as to any  Person  or  Award,  or would
disqualify  the Plan,  any Award  Agreement  or any Award  under any law  deemed
applicable by the Committee, such provision shall be construed or deemed amended
to conform to applicable laws, or if it cannot be so construed or deemed amended
without,  in the determination of the Committee,  materially altering the intent
of the Plan, any Award Agreement or the Award,  such provision shall be stricken
as to such  jurisdiction,  Person,  or Award, and the remainder of the Plan, any
such Award Agreement and any such Award shall remain in full force and effect.

              (h) No Fractional Shares. No fractional Shares or other securities
shall be issued or delivered  pursuant to the Plan,  any Award  Agreement or any
Award,  and the Committee shall determine  (except as otherwise  provided in the
Plan)  whether  cash,  other  securities,  or  other  property  shall be paid or
transferred in lieu of any  fractional  Shares or other  securities,  or whether
such  fractional  Shares or other  securities  or any  rights  thereto  shall be
canceled, terminated, or otherwise eliminated.


                                      A-13
<PAGE>

              (i) Headings.  Headings are given to the Sections and  subsections
of the Plan solely as a convenience to facilitate reference. Such headings shall
not  be  deemed  in  any  way  material  or  relevant  to  the  construction  or
interpretation of the Plan or any provision thereof.

Section 9.    Effective Date of the Plan

              The Plan originally became effective on April 26, 1995.



                                      A-14
<PAGE>

- --------------------------------------------------------------------------------
                                BANTA CORPORATION
       Proxy for Annual Meeting of Shareholders to be held April 27, 1999

         The  undersigned  constitutes and appoints DONALD D. BELCHER AND RONALD
D. KNEEZEL,  or either of them, the true and lawful proxies of the  undersigned,
with full power of  substitution,  to vote as  designated  below,  all shares of
Banta  Corporation  which the  undersigned  is  entitled  to vote at the  annual
meeting of shareholders of such corporation to be held at the Paper Valley Hotel
& Conference Center, 333 West College Avenue,  Appleton,  Wisconsin on April 27,
1999,  at 2:00 P.M.,  Central Time,  and at all  adjournments  or  postponements
thereof.

1.   Election of Directors         [ ]  FOR all nominees listed below           
                                        (except as marked to the contrary below)

[ ]  WITHHOLD AUTHORITY                     
     to vote for all nominees listed below  
                                            

   Jameson A. Baxter, Donald D. Belcher, John F. Bergstrom, George T. Brophy,
           Henry T. DeNero, Richard L. Gunderson, Gerald A. Henseler,
         Bernard S. Kubale, Raymond C. Richelsen and Michael J. Winkler

  (INSTRUCTION: To withhold authority to vote for any individual nominee, write
                that nominee's name on the space provided below.)
 -------------------------------------------------------------------------------

2.   Approval of the Banta Corporation 1995 Equity Incentive Plan, as amended 
              [ ] FOR               [ ] AGAINST               [ ] ABSTAIN

3. In their  discretion upon all such other business as may properly come before
   the meeting.

   THE  UNDERSIGNED  HEREBY REVOKES ANY OTHER PROXY  HERETOFORE  EXECUTED BY THE
   UNDERSIGNED FOR THE MEETING AND ACKNOWLEDGES  RECEIPT OF NOTICE OF THE ANNUAL
   MEETING AND THE PROXY STATEMENT.

                         (Please sign on the other side)
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
PROXY NO.               (Continued from other side)                NO. OF SHARES
             
       The shares represented by this proxy when properly executed will be voted
in the  manner  directed  herein  by the  undersigned  shareholder;  but,  if no
direction is indicated, this proxy will be voted FOR Items 1 and 2.

                                    DATE:________________________________ , 1999

                                    Signature __________________________________

                                    Signature if held jointly __________________
                                                                               
                                    Please sign  exactly as your name appears on
                                    your stock certificate.  Joint owners should
                                    each sign personally.  A corporation  should
                                    sign full corporate name by duly  authorized
                                    officers  and  affix  corporate  seal.  When
                                    signing     as      attorney,      executor,
                                    administrator,  trustee  or  guardian,  give
                                    full title as such.

    PLEASE SIGN AND MAIL PROXY IN THE ENCLOSED ENVELOPE. NO POSTAGE REQUIRED.
         THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF
                               BANTA CORPORATION.
- --------------------------------------------------------------------------------



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