TIFFANY & CO
10-Q, 1996-12-12
JEWELRY STORES
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<PAGE>



                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                ----------------

                                    FORM 10-Q
                                ----------------

(Mark One)

  X QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE 
    ACT OF 1934 for the quarter ended October 31, 1996.  OR

    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934 for the transition from ________ to _____________.


                        Commission file number: 1-9494


                                 TIFFANY & CO.

            (Exact name of registrant as specified in its charter)

Delaware                                    13-3228013
(State of incorporation)                    (I.R.S. Employer Identification No.)


727 Fifth Ave. New York, NY                 10022
(Address of principal executive offices)    (Zip Code)


Registrant's telephone number, including area code:  (212) 755-8000


Former name, former address and former fiscal year, if changed since last report
_________.

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes __X__ .       No_____.

APPLICABLE ONLY TO CORPORATE ISSUERS:  Indicate the number of shares outstanding
of each of the  issuer's  classes of common  stock as of the latest  practicable
date: Common Stock, $.01 par value,  34,494,963 shares  outstanding at the close
of business on October 31, 1996.

<PAGE>

                         TIFFANY & CO. AND SUBSIDIARIES

                               INDEX TO FORM 10-Q

                     FOR THE QUARTER ENDED OCTOBER 31, 1996





PART I - FINANCIAL INFORMATION                                            PAGE

Item 1.    Financial Statements
    
           Consolidated Balance Sheets - October 31, 1996
                (Unaudited), January 31, 1996 and
                October 31, 1995 (Unaudited)                                 3

           Consolidated Statements of Income - for the
                three and nine months ended October 31, 1996
                and 1995 (Unaudited)                                         4

           Consolidated Statements of Stockholders' Equity -
                for the three and nine months ended
                October 31, 1996 (Unaudited)                                 5

           Consolidated Statements of Cash Flows - for
                the nine months ended October 31, 1996
                and 1995 (Unaudited)                                         6

           Notes to Consolidated Financial Statements
                (Unaudited)                                                7-9


Item 2.    Management's Discussion and Analysis of
           Financial Condition and Results of Operations                 10-13



PART II - OTHER INFORMATION

Item 6.    Exhibits and Reports on Form 8-K                                 14


           (a)  Exhibits

           (b)  Reports on Form 8-K                                     














                                      - 2 -
<PAGE>
PART I.  FINANCIAL INFORMATION
ITEM I.  FINANCIAL STATEMENTS

                         TIFFANY & CO. AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS
                    (in thousands, except per share amounts)
<TABLE>
<CAPTION>
                                                           October 31,     January 31,         October 31,
                                                                  1996             1996              1995*
                                                           -----------     ------------        -----------
<S>                                                        <C>             <C>                 <C>    
                                                           (Unaudited)                         (Unaudited)
ASSETS

Current assets:
Cash and short-term investments                               $ 19,794         $ 81,966           $ 38,178
Accounts receivable, less allowances
  of $5,919, $5,698 and $4,912                                  80,403           80,084             68,626
Inventories                                                    389,910          311,252            323,384
Deferred income taxes                                            9,100            8,060              7,944
Prepaid expenses                                                28,843           20,584             21,372
                                                              --------         --------           --------

Total current assets                                           528,050          501,946            459,504

Property and equipment, net                                    131,232          115,214            117,628
Deferred income taxes                                            7,575           10,033              8,582
Other assets, net                                               35,531           27,064             27,461
                                                              --------         --------           --------

                                                              $702,388         $654,257           $613,175
                                                              ========         ========           ========



LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
Short-term borrowings                                         $ 74,218         $ 78,967           $ 80,476
Accounts payable and accrued liabilities                       131,277          108,829            107,941
Income taxes payable                                               240           19,672              9,682
Merchandise and other customer credits                          12,522           11,054              9,776
                                                              --------         --------            -------

Total current liabilities                                      218,257          218,522            207,875

Long-term trade payable                                              -           25,688             26,975
Reserve for product return                                       6,428           11,238             11,941
Long-term debt                                                  95,340          101,500            101,500
Postretirement/employment benefit obligation                    18,997           18,031             17,715
Other long-term liabilities                                     15,496           14,900             11,834

Commitments and contingencies

Stockholders' equity:
Common Stock, $.01 par value; authorized
   60,000 shares, issued 34,495, 31,976 and 31,622                 345              320                316
Additional paid-in capital                                     148,979           82,460             75,019
Retained earnings                                              203,918          185,823            161,464
Foreign currency translation adjustments                        (5,372)          (4,225)            (1,464)
                                                              --------          --------           --------
 Total stockholders' equity                                    347,870          264,378            235,335
                                                              --------          --------           --------

                                                              $702,388         $654,257            $613,175
                                                              ========         ========            ========
</TABLE>

* Reclassified for comparative purposes


                 See notes to consolidated financial statements

                                      - 3 -

<PAGE>
                         TIFFANY & CO. AND SUBSIDIARIES

                        CONSOLIDATED STATEMENTS OF INCOME

                                   (Unaudited)

                    (in thousands, except per share amounts)

<TABLE>
<CAPTION>
                                                        For the                  For the
                                             Three Months Ended        Nine Months Ended
                                                    October 31,              October 31,
                                            -------------------     --------------------
                                                1996       1995         1996        1995
                                                ----       ----         ----        ----

<S>                                         <C>        <C>          <C>         <C>     
Net sales                                   $210,985   $187,766     $594,489    $522,592

Cost of goods sold                            96,701     87,062      279,957     248,107
                                            --------   --------     --------    --------

Gross profit                                  114,284    100,704     314,532     274,485

Selling, general and administrative
  expenses                                     95,183     88,776     265,483     242,537
Provision for uncollectible accounts              458        110       1,250         806
                                             --------   --------    --------    --------

Income from operations                         18,643     11,818      47,799      31,142

Other expenses, net                             2,186        765       7,886       6,948
                                             --------   --------    --------    --------

Income before income taxes                     16,457     11,053      39,913      24,194

Provision for income taxes                      7,110      4,779      17,243      10,452
                                             --------   --------    --------    --------

Net income                                   $  9,347   $  6,274    $ 22,670    $ 13,742
                                             ========   ========    ========    ========

Net income per share:

Primary                                      $   0.26   $   0.19    $   0.65    $   0.43
                                             ========   ========    ========    ========

Fully diluted                                $   0.26   $   0.19    $   0.65    $   0.43
                                             ========   ========    ========    ========


Weighted average number of common shares:

Primary                                        35,845     32,407      34,654      31,995

Fully diluted                                  35,845     34,212      35,675      34,115

</TABLE>


                 See notes to consolidated financial statements

                                      - 4 -
<PAGE>
                         TIFFANY & CO. AND SUBSIDIARIES

                 CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                                   (Unaudited)
                                 (in thousands)
<TABLE>
<CAPTION>
                                                                                                   Foreign
                                             Total                    Additional                  Currency
                                     Stockholders'     Common  Stock     Paid-In   Retained    Translation
                                            Equity     Shares Amount     Capital   Earnings    Adjustments
                                     --------------    ------ ------  ----------   --------    -----------
<S>                                       <C>         <C>       <C>      <C>       <C>             <C>    
BALANCES, January 31, 1996                $264,378    15,988    $160     $82,620   $185,823        $(4,225)
Two-for-one stock split                          -    16,195     162        (162)         -              -
Issuance of Common Stock                     1,000        18       -       1,000          -              -
Exercise of stock options                    6,809       189       2       6,807          -              -
Tax benefit from exercise of
 stock options                               1,303         -       -       1,303          -              -
Cash dividends on Common Stock              (1,131)        -       -           -     (1,131)             -
Foreign currency translation
 adjustments                                   638         -       -           -          -            638
Net income                                   5,077         -       -           -       5,077             -
                                     --------------    ------   ----  ----------   ---------     ----------
BALANCES, April 30, 1996                   278,074     32,390    324      91,568     189,769        (3,587)
                                     --------------    ------   ----  ----------   ---------     ----------

Final stock adjustment to reflect
 actual two-for-one stock split                  -     1,002      10         (10)          -             -
Exercise of stock options                    4,151       136       1       4,150           -             -
Tax benefit from exercise of 
 stock options                               2,442         -       -       2,442           -             -
Conversion of Convertible
 Subordinated Debentures                    49,084       877       9      49,075           -             -
Bond fees relating to the
 conversion of Convertible
 Subordinated Debentures                      (741)        -       -        (741)          -             -
Cash dividends on Common Stock              (1,720)        -       -           -      (1,720)            -
Foreign currency translation
 adjustments                                   646         -       -           -           -           646
Net income                                   8,246         -       -           -       8,246             -
                                      -------------   ------    ----   ---------    --------      ---------
BALANCES, July 31, 1996                    340,182    34,405     344     146,484     196,295        (2,941)
                                      -------------   ------    ----   ---------    --------      ---------


Exercise of stock options                    1,707        90       1       1,706           -             -
Tax benefit from exercise of
 stock options                                 789         -       -         789           -             -
Cash dividends on Common Stock              (1,724)        -       -           -      (1,724)            -
Foreign currency translation
 adjustments                                (2,431)        -       -           -           -        (2,431)
Net income                                   9,347         -       -           -       9,347             -
                                      -------------   ------    ----   ---------   ---------      ---------
BALANCES, October 31, 1996                $347,870    34,495    $345    $148,979    $203,918       $(5,372)
                                      -------------   ======    ====   =========   =========      =========
</TABLE>

                 See notes to consolidated financial statements.

                                      - 5 -
<PAGE>
                         TIFFANY & CO. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
                                 (in thousands)
<TABLE>
<CAPTION>
                                                                                       For the
                                                                             Nine Months Ended
                                                                                   October 31,
                                                                            ------------------
                                                                               1996      1995*
                                                                            --------  --------
<S>                                                                         <C>         <C>   
Cash Flows From Operating Activities:
  Net income                                                                $ 22,670   $13,742
  Adjustments to reconcile net income to net cash
    used in operating activities:
    Depreciation and amortization                                             15,502    14,454
    Provision for uncollectible accounts                                       1,250       806
    Reduction in reserve for product return                                   (4,810)   (1,162)
    Provision for inventories                                                  3,594     2,673
    Deferred income taxes                                                      1,371    (5,891)
    Income tax receivable                                                          -     7,925
    Gain on liquidation of subsidiary                                              -    (2,330)
    Impairment loss on certain assets                                              -     2,519
    (Gain)/loss on disposal of fixed assets                                      (24)    1,482
    Provision for postretirement/employment benefits                             966     1,134
    (Increase)/decrease in assets and increase/(decrease) in liabilities:                      
    Accounts receivable                                                       (3,624)   (7,351)
    Inventories                                                              (91,071)  (58,394)
    Prepaid expenses                                                          (9,168)   (4,233)
    Other assets, net                                                        (10,634)    3,257
    Accounts payable                                                          16,322    22,246
    Accrued liabilities                                                        9,353     8,228
    Income taxes payable                                                     (19,309)   (3,978)
    Merchandise and other customer credits                                     1,468     1,247
    Other long-term liabilities                                                  645        97
                                                                             -------    -------
  Net cash used in operating activities                                      (65,499)   (3,529)
                                                                             -------    -------

Cash Flows From Investing Activities:
  Capital expenditures                                                       (30,456)  (21,323)
  Proceeds from sale of fixed assets                                              26       159
  Proceeds from lease incentives                                               1,590         -
                                                                             -------    -------
  Net cash used in investing activities                                      (28,840)   (21,164)
                                                                             -------    -------

Cash Flows From Financing Activities:
 (Payments on)/proceeds from short-term borrowings                              (351)    19,104
  Prepayment of long-term trade payable                                      (25,432)         -
  Proceeds from issuance of long-term debt                                    45,324          -
  Proceeds from exercise of stock options                                     12,667      2,061
  Tax benefit from exercise of stock options                                   4,534        698
  Cash dividends on Common Stock                                              (4,575)    (3,310)
                                                                              -------    -------
  Net cash provided by financing activities                                   32,167     18,553
                                                                              -------    -------

Net decrease in cash and short-term investments                              (62,172)    (6,140)
  Cash and short-term investments at beginning of year                        81,966     44,318
                                                                             -------    -------

  Cash and short-term investments at end of period                           $19,794    $38,178
                                                                             =======    =======


Supplemental Disclosure of Cash Flow Information:
  Cash paid during the nine months for:
    Interest expense                                                         $ 8,735     $7,124
                                                                             =======    =======

    Income taxes (Net of $7,925 Federal income
      tax refund in 1995)                                                    $32,641    $10,848
                                                                             =======    =======

Supplemental Schedule of Non-Cash Investing and
 Financing Activities:
   Conversion of Subordinated Debentures to Equity                           $48,343          -
                                                                             =======    =======
   Issuance of Common Stock for the Employee Profit
    Sharing and Retirement Savings Plan                                      $ 1,000    $   598
                                                                             =======    =======
</TABLE>

*Reclassified for comparative purposes

                 See notes to consolidated financial statements

                                      - 6 -
<PAGE>

                         TIFFANY & CO. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                   (Unaudited)



1.       CONSOLIDATED FINANCIAL STATEMENTS

         The accompanying consolidated financial statements include the accounts
         of  Tiffany  &  Co.  and  all   majority-owned   domestic  and  foreign
         subsidiaries (the "Company").  All material  intercompany  balances and
         transactions  have been  eliminated.  The  statements are without audit
         and,  in the opinion of  management,  include  all  adjustments  (which
         include only normal  recurring  adjustments  except for the  adjustment
         necessary as a result of the LIFO method of inventory valuation,  which
         is based on  assumptions  as to inflation  rates and  projected  fiscal
         year-end  inventory  levels)  necessary to present fairly the Company's
         financial position as of October 31, 1996 and the results of operations
         and cash flows for the interim periods presented. The audited financial
         statements for January 31, 1996 are derived from the audited  financial
         statements which are included in the Company's Form 10-K filing, but do
         not include all disclosures  required by generally accepted  accounting
         principles.

         Since the Company's  business is seasonal,  with a higher proportion of
         sales and income  generated in the last quarter of the fiscal year, the
         results of  operations  for the three and nine months ended October 31,
         1996 and 1995 are not  necessarily  indicative  of the  results  of the
         entire fiscal year.

2.       INVENTORIES

         Inventories at October 31, 1996,  January 31, 1996 and October 31, 1995
         are summarized as follows:

                            October 31,    January 31,    October 31,
         (in thousands)            1996           1996           1995
         --------------     -----------    -----------    -----------


         Finished goods        $329,917       $257,344       $268,749
         Raw materials           53,640         48,366         49,519
         Work-in-process         11,004          7,217          7,264
                                -------        -------        -------
                                394,561        312,927        325,532
         Reserves                (4,651)        (1,675)        (2,148)
                                -------        -------        -------

                               $389,910       $311,252       $323,384
                               ========       ========       ========


         At  October  31,   1996,   January  31,  1996  and  October  31,  1995,
         $289,403,000,   $229,300,000   and   $230,222,000,   respectively,   of
         inventories  were  valued  using the LIFO  method.  The  excess of such
         inventories  valued at  replacement  cost over the value based upon the
         LIFO method was $14,649,000 at October 31, 1996 and $11,870,000 at both
         January 31, 1996 and October 31, 1995.  The LIFO  valuation  method had
         the  effect of  decreasing  net income by $0.02 and $0.01 per share for
         the three-month periods ended October 31, 1996 and 1995,  respectively.
         The LIFO  valuation  method had the effect of decreasing  net income by
         $0.05 and $0.04 per share for the nine-month  periods ended October 31,
         1996 and 1995, respectively.

                                     - 7 -
<PAGE>



3.       EARNINGS PER SHARE

         Primary earnings per common share is computed by dividing net income by
         the weighted  average number of shares  outstanding  during the period,
         including  dilutive  stock options.  Fully diluted  earnings per common
         share is computed by dividing net income,  after  giving  effect to the
         elimination  of interest  expense and bond  amortization  fees,  net of
         income  tax  effect,   applicable  to  the   convertible   subordinated
         debentures,  by the  weighted  average  number of  shares  outstanding,
         including  dilutive  stock  options and the assumed  conversion  of the
         subordinated debentures using the "if converted" method.

4.       LONG TERM DEBT

         In the first quarter of 1996,  the Company  borrowed yen  5,000,000,000
         ($43,840,000)  from a lender in Japan. The loan has a 15-year term at a
         rate  of  4.50%.  The  proceeds  were  used  for  working  capital  and
         construction  costs  associated  with the Company's  flagship  store in
         Tokyo  which  opened  in May  1996,  as  well as to  reduce  short-term
         indebtedness in Japan.

         On  June  24,  1996  (the  "Redemption  Date"),  the  Company  redeemed
         approximately $900,000 of Tiffany's $50,000,000 principal amount 6-3/8%
         Convertible  Subordinated  Debentures Due 2001 (the "Debentures").  The
         remaining  $49,100,000 principal amount of the Debentures was converted
         into shares of the Company's Common Stock at the option of the holders.
         In accordance  with the terms of the Debentures,  the redemption  price
         was 101 percent of their  principal  amount,  subject to  conversion of
         principal  at the rate of $28.00 per share  (adjusted  to  reflect  the
         two-for-one  stock split  in  July 1996).   The   right  of  conversion
         expired  at the  close of  business  on the Redemption Date.

5.       FINANCIAL HEDGING INSTRUMENTS

         In accordance with the Company's  foreign currency hedging program,  at
         October 31, 1996,  the Company had  outstanding  purchased  put options
         maturing  at various  dates  through  January 23,  1998,  giving it the
         right, but not the obligation, to sell yen 9,344,000,000 for dollars at
         predetermined  contract-exchange rates. The deferred unrealized gain on
         the Company's  purchased put options  amounted to $5,072,000 at October
         31, 1996. If the market yen/dollar-exchange rates at maturity are below
         the contract rates, the Company will allow the options to expire.

         To  mitigate  exchange  rate   fluctuations   related  to  intercompany
         inventory  purchases for the Company's  business in Japan,  the Company
         enters into forward  exchange yen  contracts.  At October 31, 1996, the
         Company  had   $13,636,000   of  such  contracts   outstanding,   which
         subsequently  matured on November  26, 1996.  At October 31, 1995,  the
         Company  had   $11,178,000   of  such  contracts   outstanding,   which
         subsequently matured on November 27, 1995.

6.       COMMON STOCK

         On  May  16,  1996,  the  stockholders  approved  an  amendment  to the
         Company's Restated  Certificate of Incorporation to increase the number
         of common shares authorized from 30,000,000 to 60,000,000.






                                      - 8 -
<PAGE>




6.       (COMMON STOCK CONT.)

         On May 16, 1996, the Board of Directors declared a two-for-one split of
         the  Company's   Common  Stock,   effected  in  the  form  of  a  share
         distribution  (stock dividend) paid on July 23, 1996 to stockholders of
         record on June 28,  1996.  Stock  options  and per share data have been
         retroactively adjusted to reflect the split.

7.       SUBSEQUENT EVENT

         On November 21, 1996 Tiffany's Board of Directors  declared a quarterly
         dividend  of $0.05 per  common  share.  This  dividend  will be paid on
         January 10,1997 to stockholders of record on December 20, 1996.














































                                      - 9 -
<PAGE>
PART I.FINANCIAL INFORMATION
Item 2.MANAGEMENT'S DISCUSSION AND ANALYSIS OF
       FINANCIAL CONDITION AND RESULTS OF OPERATIONS


RESULTS OF OPERATIONS

The Company operates three channels of distribution: U.S. Retail includes retail
sales in Company-operated  stores in the U.S. and wholesale sales to independent
retailers   in   the   Americas;    Direct    Marketing    includes    corporate
(business-to-business)  and catalog sales in the U.S.; and International  Retail
includes retail sales through  Company-operated stores and boutiques,  corporate
sales,  and wholesale  sales to independent  retailers and  distributors  in the
Asia-Pacific region, Europe, Canada and the Middle East.

Net sales in the three months ended October 31, 1996 (third  quarter)  increased
12% over 1995's third quarter.  Net sales in the nine-month period ended October
31, 1996 (year-to-date) rose 14% over 1995's year-to-date.  Net sales by channel
of distribution were as follows:

                           Three months          Nine months
                           ended October 31,     ended October 31,
                          -------------------   ------------------
(in thousands)               1996       1995       1996       1995
- --------------            --------   --------   --------  --------
U.S. Retail               $ 99,715   $ 87,372   $272,610  $231,281
Direct Marketing            22,546     20,820     63,572    59,940
International Retail        88,724     79,574    258,307   231,371
                          --------   --------   --------  --------
                          $210,985   $187,766   $594,489  $522,592
                          ========   ========   ========  ========



U.S.  Retail  sales  increased  14%  in  the  third  quarter  and  18%  for  the
year-to-date over the corresponding  1995 periods.  The increases were primarily
generated by comparable  U.S.  store sales growth of 9% in the third quarter and
11% for the  year-to-date,  as well as the addition of new stores that opened in
the past year -- Short Hills, NJ (September 1995), King of Prussia, PA (November
1995) and Chevy Chase,  MD (May 1996).  Comparable  U.S.  store sales growth was
primarily  generated by an increase in the number of retail transactions made by
local-resident  customers.  In addition,  wholesale sales increased in the third
quarter and year-to-date.

Direct  Marketing  sales  increased  8% in the  third  quarter  and  6% for  the
year-to-date. The increases were largely due to higher catalog sales, which rose
13% in the third quarter and 12% for the year-to-date,  primarily resulting from
increased  catalog  orders.  Corporate sales rose 5% in the third quarter and 3%
for the  year-to-date,  largely  due to a higher  number of  orders.  Management
believes  that  its  corporate  customers  remain  generally  cautious  in their
spending  and,  as  such,  that  the  sales  environment  remains   challenging.
Therefore, in order to increase U.S. market penetration,  the corporate division
has established a presence in 11 additional U.S. markets in 1996.

International  Retail sales  increased  11% in the third quarter and 12% for the
year-to-date. Sales growth was achieved in the Asia-Pacific,  Europe, Canada and
Middle East regions. In Japan, the Company's largest international market, total
sales in local  currency  rose 22% in both the third  quarter and  year-to-date.
When translated into U.S. dollars,  these  yen-denominated  sales increases were
partially  offset  by the  effect  of a  weakening  yen  against  the  dollar in
comparison  to 1995.  Sales  increases  in Japan in local  currency  were due to
comparable store sales growth of 6% in the quarter and 9% for the  year-to-date,
as well as strong sales in the Company's new flagship store in Tokyo that opened

                                     - 10 -
<PAGE>

in May 1996.  Although the flagship store adversely  affected  comparable  store
sales growth in several  existing  department-store  boutiques  in Tokyo,  total
sales in Tokyo were  substantially  above  1995  levels.  Sales  growth was also
achieved in other Asia-Pacific markets, while European comparable store sales in
local currencies rose 13% in the third quarter and 21% for the year-to-date.

The Company's  reported sales and earnings  results benefit from a strengthening
Japanese yen and are adversely  affected by a  strengthening  U.S.  dollar.  The
Company  maintains a foreign currency  hedging program for merchandise  purchase
transactions  initiated  from  Japan in order to reduce the  potential  negative
impact on the Company's financial results of a significant  strengthening of the
U.S.  dollar against the yen. At October 31, 1996,  the Company had  outstanding
purchased put options maturing at various dates through January 23, 1998, giving
it the right, but not the obligation,  to sell yen  9,344,000,000 for dollars at
predetermined  contract-exchange  rates.  The  deferred  unrealized  gain on the
Company's  purchased put options  amounted to $5,072,000 at October 31, 1996. If
the market  yen/dollar-exchange  rates at maturity are below the contract rates,
the Company will allow the options to expire. In addition,  at October 31, 1996,
the Company had $13,636,000 of outstanding forward exchange yen contracts, which
subsequently   matured  on  November  26,  1996,   to  mitigate   exchange  rate
fluctuations  related to  intercompany  inventory  purchases  for the  Company's
business  in Japan.  At  October  31,  1995,  the  Company  had  $11,178,000  of
outstanding  forward  exchange  yen  contracts,  which  subsequently  matured on
November 27, 1995.

Gross margin  (gross  profit as a percentage of net sales) of 54.2% in the third
quarter  and 52.9% for the  year-to-date  compared  with  53.6% and 52.5% in the
respective  1995 periods.  The  year-over-year  increases  were due to shifts in
sales mix toward the Company's  retail  businesses and product  categories  that
achieve gross margins above the total Company average.

Operating  expenses  (selling,  general  and  administrative  expenses  and  the
provision for uncollectible  accounts) increased 8% in the third quarter and 10%
for the year-to-date  over the  corresponding  1995 periods.  The increases were
largely due to incremental occupancy, staffing and marketing expenses related to
the Company's worldwide expansion program, as well as to sales-related  variable
expenses.  The  rate of  expense  growth  was  moderated  due to the  effect  of
translating  yen-denominated  expenses  into  dollars.  In  addition,  the third
quarter of 1995 included a $2.5 million  charge for the  impairment of assets in
the Company's Frankfurt store, in accordance with Financial Accounting Standards
(SFAS) No. 121,  "Accounting  for the  Impairment of  Long-Lived  Assets and for
Long-Lived  Assets to be Disposed Of". As a percentage  of net sales,  operating
expenses  of 45.3% in 1996's  third  quarter  were lower than 47.3% in the prior
year,  and the ratio of 44.9% for the  year-to-date  was lower than 46.6% in the
prior  year.  Excluding  the  SFAS  No.  121  charge,  operating  expenses  as a
percentage  of net sales would have been 46.0% in 1995's third quarter and 46.1%
for 1995's year-to-date.

As a result of the above factors, income from operations increased 58% in 1996's
third  quarter  and  rose 53% for the  year-to-date  over  the  respective  1995
periods.

Other  expenses,  net in 1996's third quarter and the  year-to-date  were higher
than the prior year due to a $2.3  million  pretax gain in the third  quarter of
1995 that was  related to the  restructuring  of the  Company's  watch  assembly
operations  in  Switzerland.   Excluding  that  gain,  other  expenses  declined
year-over-year  due to lower  interest  expense  related to the  conversion  and
redemption in June 1996 of the  Company's  $50,000,000  principal  amount 6-3/8%
Convertible Subordinated Debentures Due 2001.

                                     - 11 -
<PAGE>

Net income in the third  quarter  rose 49% over 1995 and  increased  65% for the
year-to-date.  Net income as a percentage  of net sales in the third quarter was
4.4% in 1996 versus 3.3% in 1995, while the year-to-date  ratio was 3.8% in 1996
versus 2.6% in 1995.

FINANCIAL CONDITION

Management  believes that the Company's  financial condition at October 31, 1996
provides sufficient liquidity and resources to support current business activity
and planned expansion.  Working capital and the corresponding current ratio were
$309,793,000 and 2.4:1 at October 31, 1996 compared with  $283,424,000 and 2.3:1
at January 31, 1996. Inventories  (representing the largest component of working
capital and assets) were $389,910,000 at October 31, 1996, or 25% higher than at
January 31, 1996.  The increase was  primarily due to  merchandise  purchases to
support sales growth,  new stores (including the Company's new flagship store in
Tokyo,  Japan) and expanded product offerings.  Inventory turnover was 0.9 times
at October 31, 1996 and 1.0 times at January 31,  1996.  The  Company's  ongoing
objective is to improve inventory  performance through:  refinement of worldwide
replenishment  systems;   focus  on  the  specialized   disciplines  of  product
development, assortment planning and inventory management; improved presentation
and  management  of display  inventories  in each store;  assortment  editing by
product  category;  and a  time-phased  program  of  improvements  in  warehouse
management and supply chain logistics.

Capital  expenditures  were  $30,456,000  in 1996's  year-to-date  compared with
$21,323,000 in the corresponding 1995 period. On the basis of current plans, the
Company expects  capital  expenditures in the year ending January 31, 1997 to be
approximately  $42,000,000  compared  with  $26,455,000  in the prior year.  The
increase is primarily related to the opening of new retail stores  (particularly
the Company's flagship store in Tokyo,  Japan),  expansion of administrative and
office facilities and certain costs associated with development of the Company's
new customer service/distribution center in Parsippany, New Jersey.

The Company incurred a net cash outflow from operating activities of $65,499,000
in 1996's  year-to-date  compared  with an outflow of  $3,529,000  in 1995.  The
increased cash outflow was largely due to higher  inventory  purchases  compared
with 1995's year-to-date.  Net-debt  (short-term  borrowings and long-term debt,
less cash and short-term investments) and the ratio of net-debt to total capital
(net-debt and stockholders' equity) was $149,764,000 and 30% at October 31, 1996
compared with  $98,501,000 and 27% at January 31, 1996. The increase in net-debt
was necessary to support working capital increases.  If the Company achieves its
objectives  for  fourth   quarter  sales  growth  and  receivable   collections,
management  expects  the  resulting  excess  cash  flow  will be used to  reduce
net-debt and finance future business activities and planned expansion.

In  the  first  quarter  of  1996,  the  Company   borrowed  yen   5,000,000,000
($43,840,000)  from a lender in Japan.  The loan has a 15-year term at a rate of
4.50%.  The  proceeds  were used for  working  capital  and  construction  costs
associated with the Company's  flagship store in Tokyo which opened in May 1996,
as well as to reduce short-term  indebtedness in Japan. The Company also prepaid
a long-term trade payable of yen 2,750,000,000 ($25,807,000) which was due on or
before February 28, 1998 and which related to certain merchandise repurchased in
1993 as part of the Company's realignment of its Japan business.

On June 24, 1996 (the "Redemption  Date"),  the Company  redeemed  approximately
$900,000  of  Tiffany's   $50,000,000   principal   amount  6-3/8%   Convertible

                                     - 12 -

<PAGE>

Subordinated  Debentures Due 2001 (the "Debentures").  The remaining $49,100,000
of the Debentures  were  converted into shares of the Company's  Common Stock at
the option of the holders.  In accordance with the terms of the Debentures,  the
redemption  price  was  101  percent  of  their  principal  amount,  subject  to
conversion of principal at the rate of $28.00 per share (adjusted to reflect the
two-for-one  stock split in July 1996).  The right of conversion  expired at the
close of business on the Redemption Date.



The Company's sources of working capital are internally generated cash flows and
funds available under a five-year,  $130,000,000  multicurrency revolving credit
facility  established  in June  1995.  Management  anticipates  that  internally
generated cash flows and funds  available  under the revolving  credit  facility
will  be  sufficient  to  support  the  Company's  planned  worldwide   business
expansion,  as well as seasonal  working capital  increases  typically  required
during the third and fourth quarters of each year.

The Company's business is seasonal in nature,  with the fourth quarter typically
representing a proportionally  greater  percentage of annual sales,  income from
operations and cash flow. Management expects such seasonality to continue in the
future.

                                     - 13 -
<PAGE>


PART II. OTHER INFORMATION

Item 6.  Exhibits and Reports on Form 8-K

         (a)      Exhibits

                  11       Statement re Computation of Per Share Earnings.

                  27       Financial Data Schedule (SEC/EDGAR only).

         (b)      Reports on Form 8-K

                  None.

                                          SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                         TIFFANY & CO.
                                         (Registrant)


Date: December 12, 1996                  By: /s/ James N. Fernandez
                                            ------------------------------------
                                            James N. Fernandez
                                            Senior Vice President - Finance
                                            and Chief Financial Officer
                                            (principal financial officer)


                                     - 14 -



















<PAGE>


                                  EXHIBIT INDEX



Exhibit                                                           Sequentially
Number                                                            Numbered Page

         11                Statement re Computation of                   16
                           Per Share Earnings

         27                Financial Data Schedule                       --
                           (submitted to SEC only)






































                                     - 15 -

<PAGE>

Item 6.                        TIFFANY & CO. AND SUBSIDIARIES
EXHIBIT 11             STATEMENT RE COMPUTATION OF PER SHARE EARNINGS
- ----------             ----------------------------------------------
                                         Unaudited)
                            (in thousands, except per share data)
<TABLE>
<CAPTION>
                                                                                                                 For the
                                                                   Three Months Ended                  Nine Months Ended
                                                                          October 31,                        October 31,
                                                          ---------------------------         --------------------------
                                                               1996              1995              1996             1995
                                                          ----------       ----------         ---------       ----------
<S>                                                         <C>               <C>               <C>              <C>    
PRIMARY EARNINGS PER SHARE:

Net income on which primary
   earnings per share are based                             $ 9,347           $ 6,274           $22,670          $13,742
                                                            =======           =======           =======          =======

Weighted average number of
 common shares                                               34,488            31,620            33,398           31,528

  Add:
    Weighted average effect of the
    exercise of stock options                                 1,357               787             1,256              467
                                                            -------           -------           -------          -------

Weighted average number of shares on
 which primary earnings are based                            35,845            32,407            34,654           31,995
                                                            =======           =======           =======          =======

Primary net income per common share                         $  0.26           $  0.19           $  0.65          $  0.43
                                                            =======           =======           =======          =======

FULLY DILUTED EARNINGS PER SHARE:

Net income on which primary earnings
  per share are based                                       $ 9,347           $ 6,274           $22,670          $13,742

  Add:
   Interest and fees on convertible
   subordinated debt, net of
   applicable income taxes                                        -               428               682            1,298
                                                            -------           -------           -------          -------

Net income on which fully diluted
  earnings per share are based                              $ 9,347           $ 6,702           $23,352          $15,040
                                                            =======           =======           =======          =======

Weighted average number of common shares
  on which fully diluted earnings are based                  35,845            32,426            34,755           32,329

  Add:
   Shares assumed upon conversion
   of convertible debt, using the
   "if converted" method                                          -             1,786               920            1,786
                                                            -------           -------           -------          -------

Weighted average number of shares
 used in calculating fully diluted
 earnings per share                                          35,845            34,212            35,675           34,115
                                                            =======           =======           =======          =======

Fully diluted net income per common share                   $  0.26           $  0.19           $  0.65          $  0.43
                                                            =======           =======           =======          =======



</TABLE>







                                     - 16 -

<TABLE> <S> <C>


<ARTICLE>                     5
<CIK>                         0000098246
<NAME>                        Tiffany & CO.
<MULTIPLIER>                  1,000
       
<S>                             <C>
<PERIOD-TYPE>                 9-MOS
<FISCAL-YEAR-END>             JAN-31-1997
<PERIOD-START>                AUG-1-1996
<PERIOD-END>                  OCT-31-1996
<CASH>                        19,794
<SECURITIES>                  0
<RECEIVABLES>                 78,248
<ALLOWANCES>                  (3,119)
<INVENTORY>                   389,910
<CURRENT-ASSETS>              528,050
<PP&E>                        206,914
<DEPRECIATION>                (75,682)
<TOTAL-ASSETS>                702,388
<CURRENT-LIABILITIES>         218,257
<BONDS>                       0
         0
                   0
<COMMON>                      345
<OTHER-SE>                    347,525
<TOTAL-LIABILITY-AND-EQUITY>  702,388
<SALES>                       210,985
<TOTAL-REVENUES>              210,985
<CGS>                         96,701
<TOTAL-COSTS>                 192,342
<OTHER-EXPENSES>              2,186
<LOSS-PROVISION>              458
<INTEREST-EXPENSE>            2,108
<INCOME-PRETAX>               16,457
<INCOME-TAX>                  7,110
<INCOME-CONTINUING>           9,347
<DISCONTINUED>                0
<EXTRAORDINARY>               0
<CHANGES>                     0
<NET-INCOME>                  9,347
<EPS-PRIMARY>                 0.26
<EPS-DILUTED>                 0.26
        


</TABLE>


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