TIFFANY & CO
8-K, 1997-01-10
JEWELRY STORES
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                             -----------------------

                                    FORM 8-K

                                 CURRENT REPORT

                             -----------------------


                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934


        Date of Report (Date of earliest event reported): January 9, 1997


                                  TIFFANY & CO.

             (Exact name of Registrant as specified in its charter)









Delaware                                    1-9494              13-3228013
(State or other jurisdiction                (Commission         (I.R.S. Employer
 of incorporation)                          File Number)        Identification
                                                                Number)





727 Fifth Avenue, New York, New York        10022
(Address of principal executive offices)    (Zip Code)


       Registrant's telephone number, including area code: (212) 755-8000


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<PAGE>


Item 5.  Other Events.

         On January 9, 1997,  Registrant  announced its  preliminary,  unaudited
sales  figures for the period  November 1 to December 31, 1996.  The text of the
announcement is provided below:

         New York,  January  9,  1997 --  Worldwide  net sales at  Tiffany & Co.
(NYSE-TIF)  in the November 1 - December 31 holiday  season rose 15 percent over
1995.  Sales  increases  were  realized  in all three of  Tiffany's  channels of
distribution,  led  by  strong  performance  in the  United  States  and  Japan,
Tiffany's two largest markets.

U.S.  Retail  sales in the holiday  season  increased  13 percent over the prior
year,  resulting from 10 percent comparable store sales growth as well as strong
initial results from two new U.S. stores opened in 1996.

Direct Marketing sales rose 12 percent due to substantially higher catalog sales
and fine growth in corporate sales to U.S. businesses.

International  retail sales increased 17 percent due to solid growth across most
international  markets.  In Japan,  total retail sales in local currency rose 34
percent due to 16 percent  comparable store sales growth and strong results from
Tiffany's  flagship  store in Tokyo that opened in May 1996.  As a result of the
weaker yen,  Japan retail sales rose 20 percent over 1995 when  translated  into
U.S.  dollars.  Strong  sales  growth was also  achieved  in other  Asia-Pacific
markets, as well as in Europe and Canada.

All results are based on unaudited sales.

William R. Chaney, chairman, said, "This strong holiday sales performance,  when
combined with solid  year-to-date  growth,  ensures  another  excellent year for
Tiffany & Co.  These  results  continue to confirm the success of our  worldwide
expansion,  merchandising and marketing initiatives. While focusing on important
growth opportunities in new and existing markets, we continue to build worldwide
customer awareness of Tiffany's  exceptional product offerings and value. We are
very pleased with our performance in 1996 and are equally enthusiastic about our
plans for continued expansion in the new year."

Tiffany  & Co.  is  the  internationally  renowned  jeweler  and  specialty
retailer.  Sales are made through  TIFFANY & CO.  stores and  boutiques,  and to
select retailers and distributors,  in the United States, Asia-Pacific,  Europe,
Canada and the Middle East.  Direct  Marketing sales are made through  Tiffany's
corporate and catalog divisions.

<PAGE>




                                  SIGNATURE

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                  TIFFANY & CO.
                                  

                                  BY:  /S/ James N. Fernandez
                                      ------------------------------------  

                                           James N. Fernandez
                                           Senior Vice President - Finance
Date: January 10, 1997                     and Chief Financial Officer
<PAGE>


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