TIFFANY & CO
8-K, 2000-10-12
JEWELRY STORES
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                             -----------------------


                                    FORM 8-K

                                 CURRENT REPORT

                             -----------------------


                       Pursuant to Section 13 or 15(d) of

                       the Securities Exchange Act of 1934



       Date of Report (Date of earliest event reported): October 11, 2000



                                  TIFFANY & CO.

             (Exact name of Registrant as specified in its charter)



               Delaware                  1-9494            13-3228013
    (State or other jurisdiction      (Commission        (I.R.S. Employer
           of incorporation)           File Number)       Identification
                                                             Number)

727 Fifth Avenue, New York, New York                          10022
(Address of principal executive offices)                    (Zip Code)




       Registrant's telephone number, including area code: (212) 755-8000



<PAGE>


Item 5:  Other Events.

         On  October  11,  2000,  Registrant  issued the following press release
announcing its third quarter to-date sales are strong and earnings are projected
to exceed expectations:


NEW YORK, October 11, 2000 - Tiffany & Co. (NYSE-TIF)  announced that it expects
third  quarter sales to increase at least 15% over 1999 and expects net earnings
to be at least 21 cents  per  diluted  share,  or 40%  higher  than 15 cents per
diluted  share in 1999's third  quarter.  Prior year earnings are adjusted for a
two-for-one  stock split in July 2000.  The  published  First Call  consensus of
security analysts' estimates is 19 cents per diluted share.

Speaking at a conference  of  institutional  investors  in New York,  Michael J.
Kowalski,  president and chief executive officer,  said, "Tiffany's  performance
largely reflects strong comparable store sales growth in August and September in
the U.S. and Japan, our two largest markets.  I'm pleased to provide this update
for the quarter and, based on these trends,  we are  maintaining our expectation
for a strong upcoming holiday season."

Tiffany's third quarter ends on October 31. Results will be reported on November
15 and a  conference  call that day at 8:30 a.m.  (EST) will be broadcast on the
Internet at www.shareholder.com/tiffany and www.vcall.com.

Tiffany & Co. is the  internationally  renowned jeweler and specialty  retailer.
Sales are made  primarily  through  TIFFANY & CO.  stores and  boutiques  in the
Americas,  Asia-Pacific,  Europe and the Middle East. Direct Marketing  includes
Tiffany's corporate division, catalog and Internet sales. Additional information
can be found on  Tiffany's  Web  site,  www.tiffany.com  and on its  shareholder
information line (800) TIF-0110.

This press release  contains  certain  "forward-looking"  statements  concerning
sales and margins.  Actual results might differ  materially from those projected
in the  forward-looking  statements.  Information  concerning factors that could
cause actual results to differ materially are set forth in Tiffany's 1999 Annual
Report and in Form 10-K and 10-Q Reports filed with the  Securities and Exchange
Commission.  The  Company  undertakes  no  obligation  to update  or revise  any
forward-looking statements to reflect subsequent events or circumstances.

                                      # # #


<PAGE>


                                   SIGNATURE

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                            TIFFANY & CO.


                                        BY: /s/ Patrick B. Dorsey
                                            _________________________________
                                            Patrick B. Dorsey
                                            Senior Vice President,
                                            General Counsel and Secretary
Date: October 12, 2000



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