TIFFANY & CO
8-K, 2000-01-06
JEWELRY STORES
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                             -----------------------


                                    FORM 8-K

                                 CURRENT REPORT

                             -----------------------


                       Pursuant to Section 13 or 15(d) of

                       the Securities Exchange Act of 1934



        Date of Report (Date of earliest event reported): January 6, 2000



                                  TIFFANY & CO.

             (Exact name of Registrant as specified in its charter)



              Delaware              1-9494                         13-3228013
    (State or other jurisdiction  (Commission File Number)      (I.R.S. Employer
         of incorporation)                                        Identification
                                                                      Number)


   727 Fifth Avenue, New York, New York                               10022
    (Address of principal executive offices)                        (Zip Code)




       Registrant's telephone number, including area code: (212) 755-8000


<PAGE>


Item 5.  Other Events.

         On January 6, 2000,  Registrant  issued  the  following  press  release
announcing its preliminary, unaudited sales figures for the period from November
1 to December 31, 1999:



                      TIFFANY ENJOYS STRONG HOLIDAY SEASON;
                      U.S. COMPARABLE STORE SALES RISE 27%;
                    EARNINGS PROJECTED TO EXCEED EXPECTATIONS

NEW YORK, January 6, 2000 - Tiffany & Co. (NYSE-TIF) reported  substantial sales
growth for its  November 1 - December  31, 1999 holiday  period.  Worldwide  net
sales  increased  28 percent over the prior year due to strength in the U.S. and
in all key markets around the world.

o    U.S. Retail sales rose 29 percent in the holiday period  primarily due to a
     27 percent  comparable  store sales  increase,  as well as strong new store
     sales  results.  Sales growth was  wide-ranging  throughout  Tiffany's U.S.
     store locations.

o    International Retail sales increased 28 percent.  Comparable store sales in
     Japan in local  currency rose 13 percent.  Substantial  increases were also
     achieved in other Asia-Pacific  markets and in Europe, as well as in Canada
     and Mexico.

o    Direct Marketing sales rose 24 percent primarily due to growth in Tiffany's
     corporate and catalog  divisions.  Internet sales, which began in November,
     also contributed.

All results are based on preliminary, unaudited sales.

Michael  J.  Kowalski,  President  and  Chief  Executive  Officer,  said,  "This
exceptional  performance  caps another very  successful  year for Tiffany.  As a
result,  we estimate that net earnings for the fourth  quarter ending January 31
will be at least  $1.08 per  diluted  share,  versus the  current  consensus  of
security  analysts of 88 cents per diluted  share and the prior  year's 74 cents
per diluted share.  We are delighted by the increasing  numbers of customers who
are embracing Tiffany's range of exceptional product offerings and we enter 2000
with  great   confidence  as  we  continue  to  pursue  many   exciting   growth
opportunities."

Tiffany & Co. is the  internationally  renowned jewelry and specialty  retailer.
Sales  are made  through  TIFFANY  & CO.  stores  and  boutiques,  and to select
retailers and distributors, in the Americas, Asia-Pacific, Europe and the Middle
East.  Direct  Marketing  includes  Tiffany's  corporate  division,  catalog and
Internet sales. Additional information can be found on the Company's Web site at
www.tiffany.com and on its shareholder information line (800) TIF-0110.

                                      # # #


<PAGE>


                                    SIGNATURE

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                                     TIFFANY & CO.


                                            BY:      /s/ James N. Fernandez
                                                     -----------------------
                                                     James N. Fernandez
                                                     Executive Vice President
Date: January 6, 2000                                and Chief Financial Officer




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