TOOTSIE ROLL INDUSTRIES INC
DEF 14A, 1996-03-28
SUGAR & CONFECTIONERY PRODUCTS
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<PAGE>
                            SCHEDULE 14A INFORMATION
 
                  Proxy Statement Pursuant to Section 14(a) of
                      the Securities Exchange Act of 1934
 
    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /
 
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12
 
                                 TOOTSIE ROLL INDUSTRIES, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  $125 per  Exchange Act  Rules 0-11(c)(1)(ii),  14a-6(i)(1), 14a-6(i)(2)  or
     Item 22(a)(2) of Schedule 14A.
/ /  $500  per  each party  to  the controversy  pursuant  to Exchange  Act Rule
     14a-6(i)(3).
/ /  Fee  computed  on   table  below   per  Exchange   Act  Rules   14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
     5) Total fee paid:
        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                         TOOTSIE ROLL INDUSTRIES, INC.
               7401 SOUTH CICERO AVENUE, CHICAGO, ILLINOIS 60629
 
                                                                  March 28, 1996
 
Dear Shareholder:
 
    You  are cordially invited  to attend the Annual  Meeting of Shareholders of
your Company to be held on Monday,  May 6, 1996, at 9:00 A.M., Eastern  Daylight
Savings  Time, in  Room 1200, Mutual  Building, 909 East  Main Street, Richmond,
Virginia.
 
    At the meeting, you will be asked to consider and vote upon the election  of
five  directors and a proposal to ratify the appointment of Price Waterhouse LLP
as independent auditors of the Company.
 
    The formal  Notice of  the  Annual Meeting  of  Shareholders and  the  Proxy
Statement  follow. It is important that your  shares be represented and voted at
the meeting,  regardless  of the  size  of your  holdings.  Accordingly,  please
promptly  mark, sign and date  the enclosed proxy and  return it in the enclosed
envelope, whether or  not you  intend to  be present  at the  Annual Meeting  of
Shareholders.
 
                                   Sincerely,
 
<TABLE>
<S>                        <C>
    Melvin J. Gordon          Ellen R. Gordon
CHAIRMAN OF THE BOARD AND      PRESIDENT AND
 CHIEF EXECUTIVE OFFICER      CHIEF OPERATING
                                  OFFICER
</TABLE>
 
<PAGE>
                         TOOTSIE ROLL INDUSTRIES, INC.
               7401 SOUTH CICERO AVENUE, CHICAGO, ILLINOIS 60629
 
       NOTICE OF ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON MAY 6, 1996
 
To the Shareholders:
 
    Notice  is hereby given  that the Annual Meeting  of Shareholders of TOOTSIE
ROLL INDUSTRIES, INC. will be held in Room 1200, Mutual Building, 909 East  Main
Street,  Richmond,  Virginia, on  Monday,  May 6,  1996,  at 9:00  A.M., Eastern
Daylight Savings Time, for the following purposes:
 
    1.  To elect the full board of five directors;
 
    2.   To consider  and act  upon  ratification of  the appointment  of  Price
       Waterhouse  LLP as  independent auditors for  the Company  for the fiscal
       year ending December 31, 1996; and
 
    3.  To transact such other business as may properly come before the  meeting
       or any adjournments thereof.
 
    Only  shareholders of record at the close  of business on March 11, 1996 are
entitled to notice of, and to vote  at, the Annual Meeting and any  adjournments
thereof.  The relative voting rights  of the Company's Common  Stock and Class B
Common Stock in respect of the Annual  Meeting and the matters to be acted  upon
at such meeting are described in the accompanying Proxy Statement.
 
    Your  attention is directed  to the accompanying  Proxy, Proxy Statement and
1995 Annual Report of Tootsie Roll Industries, Inc..
 
                                          By Order of the Board of Directors
                                          William Touretz, Secretary
 
Chicago, Illinois
March 28, 1996
 
NOTE: PLEASE MARK, DATE AND  SIGN THE ENCLOSED PROXY  AND RETURN IT PROMPTLY  IN
THE  ENCLOSED ENVELOPE WHETHER OR  NOT YOU PLAN TO  ATTEND THE ANNUAL MEETING IN
PERSON. YOU MAY REVOKE YOUR PROXY AT ANY TIME BEFORE IT IS VOTED.
<PAGE>
                         TOOTSIE ROLL INDUSTRIES, INC.
                            7401 SOUTH CICERO AVENUE
                            CHICAGO, ILLINOIS 60629
                             ---------------------
 
                                PROXY STATEMENT
                 ANNUAL MEETING OF SHAREHOLDERS -- MAY 6, 1996
 
                            ------------------------
 
                            SOLICITATION OF PROXIES
 
    This Proxy Statement is furnished in connection with the solicitation by the
Board  of Directors of  Tootsie Roll Industries, Inc.  of the accompanying proxy
for the Annual Meeting of Shareholders of the Company to be held on Monday,  May
6,  1996, and at any adjournments thereof. The purpose of the meeting is for the
shareholders of the  Company to:  (1) elect five  directors to  terms of  office
expiring at the 1997 Annual Meeting of Shareholders; (2) consider and act upon a
proposal  to  ratify  the appointment  of  Price Waterhouse  LLP  as independent
auditors of the Company for  the fiscal year ending  December 31, 1996; and  (3)
transact  such other business  as may properly  come before the  meeting and any
adjournments thereof.
 
    Proxies in  the accompanying  form, properly  executed and  received by  the
Company  prior to the meeting and not revoked, will be voted as directed therein
on all matters presented at the meeting. In the absence of a specific  direction
from  the  shareholder, proxies  will be  voted  for the  election of  all named
director nominees and for  ratification of the  appointment of Price  Waterhouse
LLP  as the Company's independent auditors. The Board of Directors does not know
of any other matters to be brought before the meeting; however, if other matters
should properly come before the meeting it is intended that the persons named in
the accompanying proxy will  vote thereon at  their discretion. Any  shareholder
may  revoke  his or  her proxy  by giving  written notice  of revocation  to the
Secretary of  the  Company at  any  time before  it  is voted,  by  executing  a
later-dated  proxy which is voted at the meeting or by attending the meeting and
voting his or her shares in person.
 
    The Board of Directors has fixed the close of business on March 11, 1996  as
the record date for the determination of shareholders of the Company entitled to
receive  notice of and to vote at the  Annual Meeting of Shareholders to be held
on May 6, 1996, and at any adjournments thereof. As of the close of business  on
March 11, 1996, there were outstanding and entitled to vote 15,122,150 shares of
Common  Stock and 7,213,950 shares of Class B Common Stock. Each share of Common
Stock is entitled to one vote and each share of Class B Common Stock is entitled
to ten votes,  and therefore the  Common Stock will  be entitled to  a total  of
15,122,150  votes and the  Class B Common Stock  will be entitled  to a total of
72,139,500 votes.  The Common  Stock and  the  Class B  Common Stock  will  vote
together  as a single  class with respect  to the election  of directors and all
other matters submitted to the Company's shareholders at the meeting. This Proxy
Statement and the enclosed form of proxy are being mailed to shareholders of the
Company on or about March 28, 1996.
 
    The entire cost of soliciting proxies in the accompanying form will be borne
by the  Company.  Proxies  will be  solicited  by  mail, and  may  be  solicited
personally  by directors, officers or regular  employees of the Company who will
not receive special compensation  for such services.  Upon request, the  Company
will  reimburse brokers,  dealers, banks  and trustees,  or their  nominees, for
reasonable expenses incurred by them in forwarding proxy material to  beneficial
owners of shares of the Company's Common Stock and Class B Common Stock.
 
                               VOTING INFORMATION
 
    A  shareholder may, with respect  to the election of  directors (i) vote for
the election of all named director nominees, (ii) withhold authority to vote for
all named director nominees or (iii) vote for the election of all named director
nominees other than any nominee with  respect to whom the shareholder  withholds
authority  to vote  by so indicating  in the  appropriate space on  the proxy. A
shareholder may, with respect to the proposal to ratify the appointment of Price
Waterhouse  LLP  as   the  Company's   independent  auditors   (i)  vote   "FOR"
ratification, (ii) vote "AGAINST" ratification or (iii) "ABSTAIN" from voting on
the proposal. Proxies properly executed and received by the Company prior to the
meeting  and  not revoked,  will be  voted  as directed  therein on  all matters
presented   at    the    meeting.    In    the    absence    of    a    specific
 
                                       1
<PAGE>
direction  from the shareholder, proxies  will be voted for  the election of all
named director  nominees  and  for  ratification of  the  appointment  of  Price
Waterhouse  LLP as the Company's independent auditors. If a proxy indicates that
all or a portion of the votes represented by such proxy are not being voted with
respect to a particular  matter, such non-votes will  not be considered  present
and  entitled to  vote on  such matter,  although such  votes may  be considered
present and entitled to  vote on other  matters and will  count for purposes  of
determining the presence of a quorum.
 
    The  affirmative vote of  a plurality of  the votes present  in person or by
proxy at  the meeting  and entitled  to vote  in the  election of  directors  is
required  to  elect directors.  Thus,  assuming a  quorum  is present,  the five
persons receiving  the greatest  number of  votes will  be elected  to serve  as
directors.  Withholding authority to  vote for a  director(s) and non-votes with
respect to the election of directors will not affect the outcome of the election
of directors. If  a quorum is  present at the  meeting, in order  to ratify  the
appointment  of Price Waterhouse LLP as  the Company's independent auditors, the
number of votes cast favoring  the action must exceed  the number of votes  cast
opposing the action. Accordingly, non-votes and abstentions with respect to such
matter will not affect the determination of whether such matter is approved.
 
                             ELECTION OF DIRECTORS
 
    It  is the intention of the persons  named in the accompanying proxy to vote
for the election  of each  of the five  persons named  in the table  below as  a
director  of the Company to serve until  the 1997 Annual Meeting of Shareholders
and until  his or  her successor  is duly  elected and  qualified. All  of  such
nominees  are now  directors of the  Company, having been  previously elected as
directors by the shareholders of the Company. In the event any of the  nominees,
all  of whom have expressed an intention to  serve if elected, fail to stand for
election, the  persons  named  in the  proxy  presently  intend to  vote  for  a
substitute  nominee  designated  by  the  Board  of  Directors.  The information
concerning the nominees and  their shareholdings has been  furnished by them  to
the Company.
 
    The following table sets forth information with respect to the five nominees
for election as directors:
 
<TABLE>
<CAPTION>
NAME, AGE AND OTHER POSITIONS, IF ANY,
             WITH COMPANY                 PERIOD SERVED AS DIRECTOR AND BUSINESS EXPERIENCE DURING PAST 5 YEARS
- ---------------------------------------  ------------------------------------------------------------------------
<S>                                      <C>
Melvin J. Gordon, 76; Chairman of the    Director since 1952; Chairman of the Board since 1962; Director and
 Board and Chief Executive                President of HDI Investment Corp., a family investment company.
 Officer(1)(2)
Ellen R. Gordon, 64, President and       Director since 1969; President since 1978; Director and Vice- President
 Chief Operating Officer(1)(2)            of HDI Investment Corp., a family investment company; director of CPC
                                          International since 1991.
Charles W. Seibert, 81(3)                Director since 1978; retired; Vice-President of Citibank through
                                          February, 1974 and consultant to several banks since 1974.
William Touretz, 81, Secretary(1)        Director since 1974; Treasurer 1969-79; Secretary since 1978; part-time
                                          consultant to Company and subsidiaries since 1980.
Lana Jane Lewis-Brent, 49(3)             Director since 1988; President of Paul Brent Designer, Inc. since 1992
                                          (art publishing); former President of Sunshine-Jr. Stores, Inc.
                                          (convenience stores).
</TABLE>
 
- ------------------------
 
(1)  Member of the  Executive Committee. When  the Board of  Directors is not in
    session, the  Executive  Committee  has  the powers  of  the  Board  in  the
    management  of the business  and affairs of the  Company, other than certain
    actions which  under  the laws  of  the  Commonwealth of  Virginia  must  be
    approved  by  the  Board of  Directors.  The Executive  Committee  held four
    meetings in 1995.
 
(2) Melvin J. Gordon and Ellen R. Gordon are husband and wife.
 
(3) Member of the Audit Committee.  The Audit Committee (a) annually  recommends
    to  the Board of Directors the appointment of independent public accountants
    for the  Company and  subsidiaries; (b)  reviews the  scope of  audits;  (c)
    approves  the non-audit services  of the independent  public accountants for
    the Company  and  subsidiaries  and  their  fees  for  audit  and  non-audit
    services; and (d) receives, reviews and takes action deemed appropriate with
    respect  to audit reports  submitted. The Audit  Committee held two meetings
    during 1995.
 
    The Company does not have a nominating committee or compensation committee.
 
                                       2
<PAGE>
    The Board of Directors held four  meetings during 1995. Mr. and Mrs.  Gordon
do  not receive fees for their service  on the Board of Directors or committees.
Other directors  receive  an annual  fee  of  $17,500 plus  $1,250  per  meeting
attended  for  service on  the  Board of  Directors.  Each member  of  the Audit
Committee receives $1,250 per meeting attended. Mr. Seibert, as the Chairman  of
the  Audit Committee, receives an additional annual fee of $5,500. Additionally,
William Touretz receives an  annual fee of $3,000  for service on the  Executive
Committee. During 1995, all of the directors attended at least 75 percent of the
meetings  of the Board of  Directors and (if they  were members of the Executive
Committee or Audit Committee) the Executive Committee and Audit Committee.
 
               OWNERSHIP OF COMMON STOCK AND CLASS B COMMON STOCK
                          BY CERTAIN BENEFICIAL OWNERS
 
    The following  table sets  forth  as of  March  11, 1996,  information  with
respect  to the beneficial ownership  of the Company's Common  Stock and Class B
Common Stock by each person known to  the Company to be the beneficial owner  of
more  than  five percent  of  such Common  Stock or  Class  B Common  Stock. The
information has been furnished  to the Company by  such persons or derived  from
filings with the Securities and Exchange Commission.
 
<TABLE>
<CAPTION>
                                                 NUMBER OF SHARES OF
                                                  COMMON STOCK AND
                                                CLASS B COMMON STOCK
                                                 OWNED BENEFICIALLY
                                                    AND NATURE OF
                                                     BENEFICIAL        PERCENTAGE OF
                                                    OWNERSHIP (1)       OUTSTANDING
                                                ---------------------    SHARES OF
               NAME                              DIRECT     INDIRECT       CLASS
- ----------------------------------              ---------  ----------  --------------
<S>                                 <C>         <C>        <C>         <C>
Melvin J. Gordon..................  Common        463,122      --                 3.1%
               ...................  Class B       463,122      --                 6.4%
Ellen R. Gordon...................  Common      2,974,912    14,070(2)           19.8%
               ...................  Class B     2,974,912    14,070(2)           41.4%
Melvin J. Gordon
 and Ellen R. Gordon,
 jointly as fiduciaries...........  Common         --      1,871,632(3)           12.4%
               ...................  Class B        --      1,871,632(3)           25.9%
Leigh R. Weiner...................  Common        630,846   139,012(4)            5.1%
               ...................  Class B       785,060   170,786(4)           13.2%
</TABLE>
 
- ------------------------
 
    The  address of Mr.  and Mrs. Gordon  is c/o Tootsie  Roll Industries, Inc.,
    7401 South Cicero Avenue, Chicago, Illinois 60629. The address of Mr. Weiner
    is c/o Becker Ross Stone DeStefano & Klein, 317 Madison Ave., New York,  New
    York 10017-5372.
 
(1)  The persons named in the above  table have sole investment and voting power
    over the  shares  indicated  therein  as  being  owned  directly  and  share
    investment and voting power over the shares indicated therein as being owned
    indirectly.
 
(2) Held as co-trustee of the Company's pension plan.
 
(3) Includes 1,665,292 shares each of Common Stock and Class B Common Stock held
    by  Mr. and Mrs. Gordon as fiduciaries for their children and 206,340 shares
    each of  Common  Stock  and Class  B  Common  Stock owned  by  a  charitable
    foundation in which members of the Gordon family are interested.
 
(4)  Includes 27,220 shares of Common Stock  and 16,676 shares of Class B Common
    Stock  held  by  Mr.  Weiner's  wife  (of  which  he  disclaims   beneficial
    ownership),  65,662  shares of  Common Stock  and 50,764  shares of  Class B
    Common Stock held Mr. Weiner or by his wife as custodian for their  children
    and 46,130 shares of Common Stock and 103,346 shares of Class B Common Stock
    held  by a  charitable foundation  in which  Mr. Weiner  and members  of his
    family are interested.
 
                                       3
<PAGE>
        OWNERSHIP OF COMMON STOCK AND CLASS B COMMON STOCK BY MANAGEMENT
 
    The following table sets forth as of March 11, 1996 information with respect
to the beneficial  ownership of the  Company's Common Stock  and Class B  Common
Stock  by each director, by  each executive officer who  is named in the summary
compensation table included in  this proxy statement, and  by all directors  and
executive officers of the Company as a group.
 
<TABLE>
<CAPTION>
                                                   NUMBER OF SHARES
                                                   OF COMMON STOCK
                                                     AND CLASS B
                                                     COMMON STOCK
                                                        OWNED
                                                   BENEFICIALLY AND
                                                      NATURE OF
                                                      BENEFICIAL     PERCENTAGE OF
                                                    OWNERSHIP (1)     OUTSTANDING
                                                   ----------------    SHARES OF
                   NAME                            DIRECT  INDIRECT      CLASS
- ------------------------------------------         ------  --------  --------------
<S>                                       <C>      <C>     <C>       <C>
Melvin J. Gordon.......................... Common      (2)       (2)            (2)
               ........................... Class B     (2)       (2)            (2)
Ellen R. Gordon........................... Common      (2)       (2)            (2)
               ........................... Class B     (2)       (2)            (2)
Charles W. Seibert........................ Common     474     --                (3)
               ........................... Class B    474     --                (3)
William Touretz........................... Common    --       --                (3)
               ........................... Class B    949     3,016             (3)
Lana Jane Lewis-Brent..................... Common   1,570     5,080             (3)
               ........................... Class B   --       --                (3)
John W. Newlin, Jr........................ Common   4,288       532             (3)
               ........................... Class B  4,288       532             (3)
Thomas E. Corr............................ Common    --       --                (3)
               ........................... Class B   --       --                (3)
G. Howard Ember Jr........................ Common    --       --                (3)
               ........................... Class B   --       --                (3)
All directors and executive officers as a
 group (9 persons)........................ Common  3,444,366 1,891,314         35.3%
               ........................... Class B 3,443,745 1,889,250         73.9%
</TABLE>
 
- ------------------------
 
(1)  The persons named in the above  table have sole investment and voting power
    over the  shares  indicated  therein  as  being  owned  directly  and  share
    investment and voting power over the shares indicated therein as being owned
    indirectly.
 
(2)  See the  table under  the caption  "Ownership of  Common Stock  and Class B
    Common Stock by Certain  Beneficial Owners" above  for shareholdings of  Mr.
    and Mrs. Gordon.
 
(3) Less than 1% of the outstanding shares.
 
              SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934
 
    Section  16(a) of the Securities Exchange Act of 1934 requires the Company's
directors, executive officers and persons who  own more than ten percent of  the
Company's  Common Stock or Class B Common Stock to file reports of ownership and
changes in ownership with  the Securities and Exchange  Commission and New  York
Stock  Exchange.  Such persons  are also  required to  furnish the  Company with
copies of all such reports.
 
    Based solely on its  review of the  copies of such  reports received by  the
Company, and written representations from certain reporting persons, the Company
is  pleased to note that its directors,  executive officers and greater than ten
percent shareholders filed all required reports during or with respect to fiscal
year 1995.
 
                                       4
<PAGE>
                  EXECUTIVE COMPENSATION AND OTHER INFORMATION
 
    The following summary compensation table sets forth the compensation for the
last three calendar  years of the  Chairman and Chief  Executive Officer of  the
Company  and the  four other most  highly compensated executive  officers of the
Company serving at the end of 1995.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                     LONG-TERM COMPENSATION
                                                                ---------------------------------
                                                                         AWARDS
                                 ANNUAL COMPENSATION            ------------------------  PAYOUTS
                        --------------------------------------  RESTRICTED                -------
  NAME AND PRINCIPAL                              OTHER ANNUAL    STOCK                    LTIP         ALL OTHER
       POSITION         YEAR   SALARY    BONUS    COMPENSATION    AWARDS    OPTIONS/SARS  PAYOUTS  COMPENSATION(1)(2)(3)
- ----------------------  ----  --------  --------  ------------  ----------  ------------  -------  -------------------
<S>                     <C>   <C>       <C>       <C>           <C>         <C>           <C>      <C>
Melvin J. Gordon        1995  $730,000  $480,000  $     0       $     0          0        $   0           $ 541,806
Chairman and CEO        1994   670,000   415,000        0             0          0            0             562,244
                        1993   610,000   360,000        0             0          0            0             394,281
Ellen R. Gordon         1995  $665,000  $475,000  $     0       $     0          0        $   0           $ 522,446
President and Chief     1994   605,000   410,000        0             0          0            0             542,884
 Operating Officer      1993   545,000   355,000        0             0          0            0             374,921
John W. Newlin, Jr.     1995  $394,000  $161,000  $     0       $     0          0        $   0           $ 165,428
Vice President/         1994   358,000   140,000        0             0          0            0             149,743
 Manufacturing          1993   327,000   120,000        0             0          0            0             122,044
Thomas E. Corr          1995  $336,000  $180,000  $     0       $     0          0        $   0           $ 147,320
Vice President/         1994   305,000   146,000        0             0          0            0             126,050
 Marketing and Sales    1993   277,000   122,000        0             0          0            0             108,972
G. Howard Ember Jr.     1995  $227,000  $119,000  $     0       $     0          0        $   0           $  97,109
Vice President/         1994   206,000    92,000        0             0          0            0              82,082
 Finance                1993   187,000    70,000        0             0          0            0              68,342
</TABLE>
 
- ------------------------------
 
(1) "All  Other  Compensation"  includes  (i)  contributions  to  the  Company's
    pension,  profit-sharing and excess benefit plans, (ii) annual awards to the
    Company's  Career  Achievement  Plan  ("CAP")   in  the  form  of   deferred
    compensation with vesting and forfeiture provisions and (iii) benefits under
    the Company's split dollar life insurance plan (see note 3 below).
 
(2)  For 1995,  (i) contributions to  the Company's  pension, profit-sharing and
    excess benefit plans, (ii) CAP awards and (iii) split dollar life  insurance
    benifits  were,  respectively, as  follows:  $156,238, $0  and  $385,568 for
    Melvin J. Gordon; $136,878,  $0 and $385,568 for  Ellen R. Gordon;  $65,532,
    $88,000  and $11,896 for  John W. Newlin, Jr.;  $59,046, $82,000, and $6,274
    for Thomas E. Corr; and $37,932, $55,000 and $4,177 for G. Howard Ember Jr.
 
(3) In 1993, the Board of Directors approved a split dollar life insurance  plan
    for  Melvin J. Gordon and  Ellen R. Gordon that  replaced benefits that were
    already earned under the Company's  CAP and previous split dollar  insurance
    programs  pursuant to which  Mr. and Mrs. Gordon  received awards during the
    years 1982  through  1992.  Although  the Company  will  fully  recover  all
    premiums  paid for  the split dollar  life insurance  after approximately 15
    years, the plan includes a compensation element for the additional  benefits
    attributable  to the Company's cost for  advancing the premium payments. The
    compensation element  represents the  total expected  cost of  the  benefits
    provided  allocable to the service provided by Melvin J. Gordon and Ellen R.
    Gordon during the year.
 
                        REPORT ON EXECUTIVE COMPENSATION
 
    The  entire  Board   of  Directors  is   responsible  for  determining   the
compensation  structure and amounts  for the executive  officers of the Company.
This report describes the policies and  rationale for the Board in  establishing
the principal components of compensation for the executive officers during 1995.
 
EXECUTIVE COMPENSATION POLICY
 
    The  Company's compensation program is designed to encourage and reward both
individual effort and teamwork leading to improvement in the Company's financial
performance and attainment  of the  Company's principal  long-term objective  of
profitably  building the  Company's well-known  brands. The  Company's executive
officer compensation  program  is  balanced  between  short-term  and  long-term
compensation  and incentives.  The program is  comprised of  base salary, annual
cash incentive bonuses, annual awards  to the Company's Career Achievement  Plan
("CAP"),  split-dollar insurance  plans, and pension,  profit-sharing and excess
benefit plans generally  available to  employees of  the Company.  The Board  of
Directors believes that this program will lead to increased shareholder value on
a long-term basis.
 
                                       5
<PAGE>
BASE SALARY
    The Board of Directors annually reviews each executive officer's salary. The
Board considers the following with respect to the determination of an individual
executive officer's base salary:
 
        - Performance  and contribution to  the Company, including length
          of service in the position;
 
        - Comparative compensation levels  of other companies,  including
          periodic   compensation   studies   performed   by  independent
          compensation and benefit consultants;
 
        - Overall competitive environment for executives and the level of
          compensation  considered  necessary   to  attract  and   retain
          executive talent; and
 
        - Historical compensation and performance levels for the Company.
 
    Companies  used in comparative analyses for  the purpose of determining each
executive officer's  salary are  selected periodically  with the  assistance  of
professional compensation consultants. Selection of such companies is based on a
variety of factors, including market capitalization and industry classification.
The  companies used in these comparative  analyses include some of the companies
in the Peer Group used in the Performance Graph, as well as other companies. The
Board of Directors believes that the Company's primary competitors for executive
talent are  companies with  a similar  market capitalization  and,  accordingly,
relies  on  a broad  array of  companies in  various industries  for comparative
analyses.
 
ANNUAL INCENTIVES AND OTHER AWARDS
    Annual incentive bonuses and CAP and split-dollar insurance awards are  made
at  the discretion of the Board of  Directors to executive corporate officers in
order to recognize and reward  each individual executive officer's  contribution
to  the Company's  overall performance  in terms  of both  financial results and
attainment of individual and Company goals.
 
    The annual cash incentive bonus is designed to reward executives, as well as
other management personnel, for their  contributions to the Company's  financial
performance during the recently completed year.
 
    The  annual CAP award and split dollar life insurance program is principally
designed to provide an incentive to executive corporate officers to achieve both
short-term  and  long-term  financial  and  other  goals,  including   strategic
objectives.  These programs  are also designed  to provide an  incentive for the
executive to remain  with the  Company on a  long-term basis.  These awards  are
determined by the Board of Directors based on the performance of the Company and
the executive's contribution to the growth and success of the Company.
 
    The  Board of Directors  considers both achievement  of strategic objectives
and financial performance measures in determining compensation levels.  Although
the  Board of  Directors does  not use  a fixed  formula for  determining annual
incentive and other awards, the  following measures of Company performance  were
considered in the determination of 1995 bonuses and awards:
 
        - Earnings per share;
 
        - Increase in sales of core brands and total sales;
 
        - Return on assets;
 
        - Return on equity; and
 
        - Net earnings as a percentage of sales.
 
    The   awards  for  1995  recognize   the  Company's  achievement  of  record
profitability for the year and the  high level of achievement on other  measures
of financial performance.
 
RATIONALE OF CEO COMPENSATION
    The  Board of  Directors established the  compensation of  Melvin J. Gordon,
Chairman of the Board of Directors  and Chief Executive Officer, using the  same
criteria  that were used to determine the other executive officers' compensation
as discussed above. In addition, the Board considered Mr. Gordon's leadership of
the Company in  achieving the  Company's strategic and  long-term objectives.  A
substantial  portion of his compensation was at risk, in the form of annual cash
incentive bonus.  It  is the  Board's  opinion that  Mr.  Gordon's  compensation
package was based on an appropriate assessment of the Company's performance, his
individual performance and competitive standards.
 
TAX DEDUCTIBILITY OF EXECUTIVE COMPENSATION
    The  Internal  Revenue  Code  limits  the  tax  deductibility  of  executive
compensation in  certain circumstances.  In  the event  a portion  of  executive
compensation    were   not    tax   deductible,    the   Board    of   Directors
 
                                       6
<PAGE>
may require the executive  to defer the  non-deductible portion of  compensation
until  such time the compensation may be deductible by the Company. Mr. and Mrs.
Gordon elected to defer a  portion of their 1994 and  1995 bonus so that all  of
their  1994  and 1995  salary  and bonus  compensation  may be  deducted  by the
Company.
 
    The foregoing  report has  been  approved by  the  Board of  Directors,  the
members of which are:
 
                                Melvin J. Gordon
                                Ellen R. Gordon
                               Charles W. Seibert
                                William Touretz
                             Lana Jane Lewis-Brent
 
          COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    As  indicated above under  "Report on Executive  Compensation," the Board of
Directors of the Company is responsible for determining the compensation of  the
executive  officers of the Company. Mr. Gordon  is the Chairman of the Board and
Chief Executive  Officer of  the Company,  Mrs. Gordon  is President  and  Chief
Operating  Officer  of the  Company, and  Mr.  Touretz is  the Secretary  of the
Company. As described above under "Election  of Directors," Mr. and Mrs.  Gordon
each serves as a director and executive officer of HDI Investment Corp. ("HDI"),
a  family investment company. The  board of directors of  HDI is responsible for
determining the compensation  of the  executive officers  of HDI,  two of  whose
executive  officers (Mr. and Mrs. Gordon) serve on the Board of Directors of the
Company.
 
                               PERFORMANCE GRAPH
 
    The following  performance graph  compares  the Company's  cumulative  total
shareholder  return  on  the  Company's  Common  Stock  for  a  five-year period
(December 31, 1990  to December 31,  1995) with the  cumulative total return  of
Standard  & Poor's 500 Stock  Index ("S&P 500") and  the Dow Jones Industry Food
Index ("Peer Group", which includes the Company).
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
                1990       1991       1992       1993       1994       1995
<S>           <C>        <C>        <C>        <C>        <C>        <C>
Tootsie Roll     100.00     186.28     203.46     192.91     173.27     231.54
S&P 500          100.00     130.47     140.41     154.56     156.60     215.45
Peer Group       100.00     141.96     141.25     133.74     141.08     175.95
 
<FN>
- ------------------------
*  Assumes  (i) $100  invested on  December 31, 1990  in each  of the  Company's
   Common  Stock, S&P  500 and the  Dow Jones  Industry Food Index  and (ii) the
   reinvestment of dividends.
</TABLE>
 
                                       7
<PAGE>
                       RATIFICATION OF THE APPOINTMENT OF
                  PRICE WATERHOUSE LLP AS INDEPENDENT AUDITORS
 
    The Board  of  Directors has  appointed  Price Waterhouse  LLP,  independent
public  accountants, as the independent auditors  for the Company for the fiscal
year ending  December 31,  1996. Price  Waterhouse LLP  has been  the  Company's
independent auditors since 1968. Although not required by the Company's articles
of  incorporation or bylaws, the  Board of Directors deems it  to be in the best
interest of the Company to submit to  the shareholders a proposal to ratify  the
appointment  of Price  Waterhouse LLP  and recommends  a vote  in favor  of such
ratification. It is not  expected that representatives  of Price Waterhouse  LLP
will attend the Annual Meeting.
 
                 SHAREHOLDER PROPOSALS FOR 1997 ANNUAL MEETING
 
    In order to be considered for inclusion in the Company's proxy materials for
the  1997 Annual  Meeting of Shareholders,  any shareholder  proposals should be
addressed to Tootsie Roll Industries,  Inc., 7401 South Cicero Avenue,  Chicago,
Illinois  60629, Attention: Ellen R. Gordon,  President, and must be received no
later than December 1, 1996.
 
                                    GENERAL
 
    The Board of Directors does not know of any matters other than the foregoing
that will be  presented for  consideration at  the Annual  Meeting. However,  if
other  matters should  be properly  presented at the  Annual Meeting,  it is the
intention of the  persons named  in the accompanying  proxy to  vote thereon  in
accordance  with  their best  judgment pursuant  to the  discretionary authority
granted in the proxy.
 
    A copy of the  Company's Annual Report to  Shareholders for the fiscal  year
ended December 31, 1995 is being mailed herewith.
 
    A COPY OF THE COMPANY'S 1995 ANNUAL REPORT ON FORM 10-K WITHOUT EXHIBITS MAY
BE  OBTAINED WITHOUT  CHARGE UPON  WRITTEN REQUEST  TO TOOTSIE  ROLL INDUSTRIES,
INC., 7401 SOUTH CICERO  AVENUE, CHICAGO, ILLINOIS  60629, ATTENTION: G.  HOWARD
EMBER  JR.,  VICE  PRESIDENT/FINANCE.  A  REASONABLE  CHARGE  WILL  BE  MADE FOR
REQUESTED EXHIBITS.
 
                                          By Order of the Board of Directors
                                          William Touretz
                                          SECRETARY
Chicago, Illinois
March 28, 1996
 
                                       8
<PAGE>
                                                                          PROXY

                          TOOTSIE ROLL INDUSTRIES, INC.

                   ANNUAL MEETING OF SHAREHOLDERS--MAY 6, 1996

                THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS



     The undersigned shareholder of TOOTSIE ROLL INDUSTRIES, INC. (the
"Company") hereby appoints ELLEN R. GORDON, WILLIAM TOURETZ, MICHAEL L. SOFFIN
and AUGUSTUS C. EPPS, JR., and each of them, as the undersigned's proxies (with
the power of substitution) to vote all the shares of Common Stock and/or Class B
Common Stock of the Company which the undersigned would be entitled to vote at
the annual meeting of shareholders of such Company to be held on May 6, 1996 at
9:00 A.M. (EDST) and any adjournment thereof, on the matters set forth on the
reverse side hereof.

     This Proxy will be voted in accordance with instructions specified on the
reverse side, but in the absence of any instructions will be voted "FOR" Items
(1), (2) and (3).  If any other business is presented at the meeting, the
proxies are authorized to vote thereon in their discretion.  The undersigned
hereby revokes any proxy heretofore given.

                  THIS PROXY IS CONTINUED ON THE REVERSE SIDE.

          PLEASE DATE AND SIGN ON THE REVERSE SIDE AND RETURN PROMPTLY.
                         A RETURN ENVELOPE IS ENCLOSED.

<PAGE>

The Board of Directors recommends a vote FOR the Board of Directors' 
nominees and FOR the Proposals listed below. 

PROXY  /X/
Please Mark your votes as this example

(1)--Election of Directors: Melvin J. Gordon, Ellen R. Gordon, Lana Jane
     Lewis-Brent, Charles W. Siebert, William Touretz.

FOR all nominees listed above (except as marked to the contrary above)

WITHHOLD AUTHORITY to vote for all nominees listed above

(Instructions:  To withhold authority to vote for any individual nominee, strike
a line through the nominee's name in the list above.)


(2)--Proposal to ratify the appointment of Price Waterhouse LLP as auditors for
     the fiscal year 1996.

FOR
AGAINST
ABSTAIN


(3)--In their discretion in the transaction of any other business that may
     properly come before such meeting.

FOR
AGAINST
ABSTAIN


The undersigned hereby revokes any proxy heretofore given.  This proxy will be
voted in accordance with instructions specified above, but in the absence of any
instructions will be voted "FOR" Items (1), (2) and (3).  If any other business
is presented at the meeting, the proxies are authorized to vote thereon in their
discretion.

SIGNATURE:_____________________________________________________________________

SIGNATURE:_____________________________________________________________________

DATE:__________________________________________________________________________
                           Signature(s) of Shareholder
           PLEASE MARK YOUR CHOICE LIKE THIS / / IN BLUE OR BLACK INK

Please date and sign exactly as name appears hereon.  Executors, administrators,
Trustees, etc. should so indicate when signing.  If shares are held jointly,
both shareholders should sign.




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