TRANSAMERICA CORP
10-Q, 1994-05-09
FINANCE SERVICES
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                     SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C.  20549

                             __________________


                                  FORM 10-Q

( X )  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                   SECURITIES EXCHANGE ACT OF 1934

For Quarterly Period Ended March 31, 1994


Commission File Number 1-2964

                             __________________


                          TRANSAMERICA CORPORATION
           (Exact name of registrant as specified in its charter)

            Delaware                                           94-0932740
(State or other jurisdiction of                            (I.R.S. Employer
 incorporation or organization)                           Identification No.)


                            600 Montgomery Street
                       San Francisco, California 94111
                  (Address of principal executive offices)
                                 (Zip Code)

                               (4l5) 983-4000
            (Registrant's telephone number, including area code)




     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.   Yes  X      No

     Number of shares of Common Stock, $1 par value, outstanding as of close
of business on April 29, 1994: 74,864,848 shares.

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                          TRANSAMERICA CORPORATION

                                  FORM 10-Q

Part I.  Financial Information

Item 1.  Financial Statements.

     The following unaudited consolidated financial statements of
Transamerica Corporation and Subsidiaries, for the periods ended March 31,
1994 and 1993, do not include complete financial information and should be
read in conjunction with the Consolidated Financial Statements filed with the
Commission in Transamerica's Annual Report on Form 10-K for the year ended
December 31, 1993.  The financial information presented in the financial
statements included in this report reflects all adjustments, consisting only
of normal recurring accruals, which are, in the opinion of management,
necessary for a fair statement of results for the interim periods presented. 

     In the first quarter of 1994 Transamerica adopted Statement of Financial
Accounting Standards No. 115, Accounting for Certain Investments in Debt and
Equity Securities.  This new standard requires Transamerica to report at fair
value those investments which it does not have the positive intent and ability
to hold to maturity.  There is no effect on the income statement.  To the
extent the securities marked to fair value relate to interest sensitive
insurance products an adjustment to deferred policy acquisition costs is also
made.  The effect of these adjustments, net of federal income taxes, is
recorded in a separate component of shareholders' equity.  All of
Transamerica's investments in debt securities have been classified as
available for sale at March 31, 1994.  As of that date the unrealized gain
included in shareholders' equity as a result of adopting this new accounting
standard was $201.2 million.

     On March 15, 1994, Transamerica acquired substantially all the operating
assets of the Container Operations of Tiphook plc ("Tiphook"), a London-based
transportation equipment rental company, including certain dry cargo
containers, tank containers, tank chassis, operating leases and other assets
of Tiphook for $1,065 million in cash.  For a discussion of this transaction
see Item 2 on Page 8 of this document.

     On April 13, 1994, Transamerica sold its remaining 21% ownership interest
in Sedgwick Group plc.  Proceeds from the sale approximated $320 million and
resulted in no gain or loss.  Transamerica's investment in Sedgwick and its
share of Sedgwick's operating results and related goodwill amortization have
been separated from those of Transamerica's continuing operations and are
classified as discontinued operations.  Prior period financial statements have
been reclassified accordingly.

     On May 9, 1994, Transamerica commenced a tender offer to purchase up to
4,500,000 shares of its common stock, at prices not greater than $55 nor less
than $48 per share, as set forth in the Offer to Purchase dated May 9, 1994. 
Transamerica will determine a single price (not greater than $55 nor less
than $48 per share) that it will pay for shares validly tendered, taking into
account the number of shares tendered and the prices specified by tendering
stockholders.  Transamerica will select the Purchase Price that will enable it
to purchase up to 4,500,000 shares pursuant to the Offer.  The Offer will 

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expire on June 6, 1994, unless extended.  Transamerica will use a portion of
the net proceeds from the sale of its remaining 21% ownership interest in
Sedgwick Group plc to purchase such shares.

                                *  *  *  *  *

     The consolidated ratios of earnings to fixed charges were computed by
dividing income from continuing operations before fixed charges and income
taxes by the fixed charges.  Fixed charges consist of interest and debt
expense and one-third of rent expense, which approximates the interest factor.

     Results for the three months are not necessarily indicative of the
results for the entire year for most of the Corporation's businesses.  This is
particularly true in the life insurance field, where mortality results in
interim periods may vary substantially from such results over a longer period.
     
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                 TRANSAMERICA CORPORATION AND SUBSIDIARIES
                               _____________

                        CONSOLIDATED BALANCE SHEET

                                  Assets


                                                  March 31,    December 31,
                                                     1994          1993
Investments, principally of life
    insurance subsidiaries:
  Fixed maturities--held for investment                         $18,553.0
  Fixed maturities--available for sale            $20,513.3         872.4
  Mortgage loans and real estate                      480.5         493.0
  Equity securities, at fair value                    449.2         466.1
  Loans to life insurance policyholders               396.5         396.5
  Short-term investments                              301.7         190.8
                                                  _________     _________
                                                   22,141.2      20,971.8

Finance receivables                                 7,108.6       6,908.5
Less unearned fees ($236.6 in 1994
  and $240.8 in 1993) and allowance for
  losses                                              428.8         426.0
                                                  _________     _________
                                                    6,679.8       6,482.5

Cash and cash equivalents                             100.8          92.7
Trade and other accounts receivable                 2,339.7       2,015.4
Net assets of discontinued operations                 304.8         310.2
Property and equipment, less accumulated
    depreciation of $849.3 in 1994 and 
    $831.6 in 1993:
  Land, buildings and equipment                       347.3         345.7
  Equipment held for lease                          2,477.8       1,306.5
Deferred policy acquisition costs                   1,664.4       1,929.3
Separate accounts administered by life
  insurance subsidiaries                            1,398.2       1,366.5
Goodwill, less accumulated amortization of
  $117.1 in 1994 and $113.4 in 1993                   491.7         495.4
Other assets                                          753.8         734.5
                                                  _________     _________
                                                  $38,699.5     $36,050.5
                                                  =========     =========

(Amounts in millions)

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                 TRANSAMERICA CORPORATION AND SUBSIDIARIES
                             _________________

                  CONSOLIDATED BALANCE SHEET (Continued)

                   Liabilities and Shareholders' Equity


                                                  March 31,    December 31,
                                                     1994          1993

Life insurance policy liabilities                 $22,452.6     $21,951.8
Notes and loans payable, principally of
  finance subsidiaries, of which $2,414
  in 1994 and $2,023 in 1993 matures
  within one year                                   8,933.8       7,704.0
Accounts payable and other liabilities              1,965.5       1,352.4
Income taxes                                          433.3         312.3
Separate account liabilities                        1,398.2       1,366.5

Shareholders' equity:
  Preferred Stock ($100 par value):
    Authorized--1,200,000 shares; issuable
      in series, cumulative
    Outstanding--Dutch Auction Rate Trans-
      ferable Securities, 2,250 shares, at
      liquidation preference of $100,000
      per share, weighted average dividend
      rate of 3.02% in 1994 and 3.05% in 1993         225.0         225.0
    Outstanding--Series D, 400,000 shares,
      at liquidation preference of $500 per
      share, cumulative dividend rate of 8.5%         200.0         200.0
  Preference Stock (without par value)--
    5,000,000 shares authorized; none
    outstanding
  Common Stock ($1 par value):
    Authorized--150,000,000 shares
    Outstanding--75,053,015 shares in 1994
      and 76,398,888 shares in 1993, after
      deducting 4,685,447 shares and
      3,339,574 shares in treasury                     75.0          76.4
  Additional paid-in capital                          403.9         475.2
  Retained earnings                                 2,357.1       2,297.9
  Net unrealized gain from investments 
    marked to fair value                              298.8         124.1
  Foreign currency translation adjustments            (43.7)        (35.1)
                                                  _________     _________
                                                    3,516.1       3,363.5
                                                  _________     _________
                                                  $38,699.5     $36,050.5
                                                  =========     =========

(Amounts in millions except for share data)

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                TRANSAMERICA CORPORATION AND SUBSIDIARIES
                             _______________

                    CONSOLIDATED STATEMENT OF INCOME


                                                     Three months ended
                                                          March 31,
                                                      1994        1993
REVENUES
Life insurance premiums and related
  income                                            $  330.5    $  292.2
Investment income                                      432.0       425.4
Finance charges and other fees                         246.3       246.3
Leasing revenues                                       113.6        89.7
Real estate and tax service revenues                    82.2        67.2
Gain on investment transactions                          2.6         4.3
Other                                                   28.2        23.9
                                                    ________    ________
                                                     1,235.4     1,149.0
EXPENSES
Life insurance benefits                                546.3       511.3
Life insurance underwriting, acquisition
  and other expenses                                   131.0       122.4
Leasing operating and maintenance costs                 57.8        42.9
Interest and debt expense                              122.6       133.1
Provision for losses on receivables                     24.2        21.1
Other, including administrative and general
  expenses                                             188.3       170.3
                                                    ________    ________
                                                     1,070.2     1,001.1
                                                    ________    ________
                                                       165.2       147.9
Income taxes                                            61.5        54.9
                                                    ________    ________
Income from continuing operations                      103.7        93.0
Loss from discontinued operations                       (0.7)       (1.2)
                                                    ________    ________
Net income                                          $  103.0    $   91.8
                                                    ========    ========
Earnings per share of common stock (based
  on weighted average number of shares
  outstanding of 75,811,000 in 1994 and
  79,335,000 in 1993 after deduction of
  preferred dividends):
    Income from continuing operations
      before investment transactions                   $1.27       $1.07
    Gain on investment transactions                     0.02        0.03
                                                       _____       _____
    Income from continuing operations                   1.29        1.10
    Loss from discontinued operations                  (0.01)      (0.02)
                                                       _____       _____
    Net income                                         $1.28       $1.08
                                                       =====       =====
Dividends per share of common stock                    $0.50       $0.50
                                                       =====       =====

Ratio of earnings to fixed charges                      2.27        2.05


(Dollar amounts in millions except for share data)

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                TRANSAMERICA CORPORATION AND SUBSIDIARIES
                              ____________

               CONSOLIDATED STATEMENT OF RETAINED EARNINGS

                                                     Three months ended
                                                          March 31,
                                                      1994        1993

Balance at beginning of year                        $2,297.9    $2,100.2
Net income                                             103.0        91.8
Dividends on common stock                              (37.9)      (39.8)
Dividends on preferred stock                            (5.9)       (6.0)
                                                    ________    ________
Balance at end of period                            $2,357.1    $2,146.2
                                                    ========    ========



                  CONSOLIDATED STATEMENT OF CASH FLOWS

                                                     Three months ended
                                                         March 31,
                                                      1994        1993
OPERATING ACTIVITIES
Income from continuing operations                   $  103.7    $   93.0
Adjustments to reconcile income from
    continuing operations to net cash
    provided by operating activities:
  Increase in life insurance policy
    liabilities, excluding policyholder
    balances on interest-sensitive policies            257.4       321.8
  Amortization of policy acquisition costs              53.6        42.6
  Policy acquisition costs deferred                    (81.8)      (82.6)
  Other                                                 93.3       102.4
                                                    ________    ________
  Net cash provided by operating activities            426.2       477.2

INVESTING ACTIVITIES
Finance receivables originated                      (4,135.0)   (3,073.8)
Finance receivables collected                        3,893.2     2,880.1
Purchase of investments                             (2,156.3)   (1,872.8)
Sales or maturities of investments                   1,852.3     1,132.7
Purchase of the container division assets
  of Tiphook plc                                    (1,065.0)
Cash transactions with discontinued operations                    (162.6)
Other                                                 (155.5)      (90.0)
                                                    ________    ________
  Net cash used by investing activities             (1,766.3)   (1,186.4)

FINANCING ACTIVITIES
Receipts from interest-sensitive policies
  credited to policyholder account balances            965.8       948.7
Return of policyholder account balances on
  interest-sensitive policies                         (722.4)     (521.8)
Proceeds from debt financing                         2,831.6     1,677.1
Payment of notes and loans                          (1,610.3)   (1,349.9)
Dividends                                              (43.8)      (45.8)
Common stock transactions                              (72.7)       15.2
                                                    ________    ________
  Net cash provided by financing activities          1,348.2       723.5
                                                    ________    ________
Increase in cash and cash equivalents                    8.1        14.3
Cash and cash equivalents at beginning
  of year                                               92.7        22.0
                                                    ________    ________
Cash and cash equivalents at end of period          $  100.8    $   36.3
                                                    ========    ========

(Amounts in millions)

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Item 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations.

     Transamerica Corporation receives funds from its subsidiaries in the
form of dividends, income taxes and interest on loans.  The Corporation uses
these funds to pay dividends to its shareholders, reinvest in the operations
of its subsidiaries and pay corporate interest, expenses and taxes. 
Reinvested funds are allocated among subsidiaries on the basis of
profitability and capital requirements.  Reinvestment may be accomplished by
allowing a subsidiary to retain all or a portion of its earnings, or by
making capital contributions or loans.

     The Corporation also borrows funds to finance acquisitions or to lend to
certain of its subsidiaries to finance their working capital needs. 
Subsidiaries are required to maintain prudent financial ratios consistent
with other companies in their respective industries and retain the capacity
through committed credit lines to repay working capital loans from the
Corporation.

     On March 15, 1994, Transamerica acquired substantially all the operating
assets of the Container Operations of Tiphook plc ("Tiphook"), a London-based
transportation equipment rental company, including certain dry cargo
containers, tank containers, tank chassis, operating leases and other assets
of Tiphook (collectively the "Container Operations").  Transamerica assumed
certain specified liabilities of the Container Operations including trade
accounts payable.  Transamerica did not assume any borrowings, tax liabilities
or contingent liabilities of Tiphook.  Transamerica paid to Tiphook
$1 billion, with further payments of $14.3 million to be made upon delivery of
bills of sale and releases of liens, and delivered $50.7 million to escrow
agents for the establishment of a general escrow account ($40.4 million) and a
repairs escrow account ($10.3 million).

     Adjustments to the purchase price, if any, will be determined on
completion of examination of the closing balance sheet of the Container
Operations as of March 15, 1994 by Transamerica's auditors and Tiphook's
auditors.  Unresolved disputes, if any, will be referred to a third
independent auditor.

     Tiphook, at the closing, entered into a non-compete agreement with
Transamerica prohibiting Tiphook and its affiliates from competing with the
Container Operations for a period of seven years.  After the closing, Tiphook
is providing certain transitional services to Transamerica pursuant to the
terms of a transitional services agreement.  Tiphook has granted Transamerica
an exclusive, perpetual license to the name "Tiphook" in the business of
leasing containers (on a worldwide basis) and tank chassis (in the United
States).  The transaction was accounted for as a purchase and the operations
of the business included in the consolidated statement of income from the date
of acquisition.

     On April 13, 1994, Transamerica sold its remaining 21% ownership interest
in Sedgwick Group plc.  Proceeds from the sale approximated $320 million and
resulted in no gain or loss.  Transamerica's investment in Sedgwick and its
share of Sedgwick's operating results and related goodwill amortization have
been separated from those of Transamerica's continuing operations and are
classified as discontinued operations.  Prior period financial statements have
been reclassified accordingly.

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     On May 9, 1994, Transamerica commenced a tender offer to purchase up to
4,500,000 shares of its common stock, at prices not greater than $55 nor less
than $48 per share, as set forth in the Offer to Purchase dated May 9, 1994. 
Transamerica will determine a single price (not greater than $55 nor less
than $48 per share) that it will pay for shares validly tendered, taking into
account the number of shares tendered and the prices specified by tendering
stockholders.  Transamerica will select the Purchase Price that will enable it
to purchase up to 4,500,000 shares pursuant to the Offer.  The Offer will
expire on June 6, 1994, unless extended.  Transamerica will use a portion of
the net proceeds from the sale of its remaining 21% ownership interest in
Sedgwick Group plc to purchase such shares.

     Transamerica's income from continuing operations for the first quarter of
1994 increased $10.7 million (11%) compared to the first quarter of 1993. 
Income from continuing operations for the first quarter of 1994 included net
after tax gains from investment transactions aggregating $1.7 million 
compared to $2.8 million in the first quarter of 1993.  Income from continuing
operations before investment transactions increased $11.8 million (13%) due
primarily to increases in real estate services, life insurance, commercial
lending and asset management operating results and lower unallocated expenses. 
Partially offsetting these improvements were declines in consumer lending and 
leasing operating results.

     Gain (loss) on investment transactions, pretax, included in consolidated
revenues, comprises (amounts in millions):

                                     Three months ended
                                          March 31,
                                        1994    1993

Net gain on sale of investments        $12.9   $40.2
Adjustment for impairment in value      (7.5)  (30.9)
Accelerated amortization of deferred
  policy acquisition costs              (2.8)   (5.0)
                                       _____   _____
                                       $ 2.6   $ 4.3
                                       =====   =====

     As required by generally accepted accounting principles, the amortization
of deferred policy acquisition costs was accelerated due to gains realized on
the sale of certain investments.  The accelerated amortization of deferred
policy acquisition costs has been included in investment transactions as an
offset to the related gain.  Investment transactions also reflected loss
provisions primarily for impairment in the value of certain nonperforming
fixed maturity investments, mortgage loans, real estate investments and real
estate acquired through foreclosure.

     Transamerica Corporation's continuing operations, principally through its
life insurance subsidiaries, maintain an investment portfolio which aggregated
$22.1 billion at March 31, 1994.  Of this amount $20.5 billion was invested in
fixed maturities.  At March 31, 1994, 96.6% of the fixed maturities was rated
as "investment grade" with an additional 2.4% rated in the BB category or its
equivalent.  Fixed maturity investments are generally held for long-term
investment and used primarily to support life insurance policy liabilities. 
The amortized cost of delinquent below investment grade securities, before 

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provision for impairment in value, was $29.4 million at March 31, 1994
compared to $31.1 million at December 31, 1993.  Provision for impairment in
value has been made to reduce the amortized cost of certain fixed maturity
investments by $103.8 million at March 31, 1994 and $104 million at
December 31, 1993.  

     Additionally, $480.5 million (2.2% of the investment portfolio), net of
allowance for losses of $65.3 million, was invested in mortgage loans and real
estate including $349.3 million in commercial mortgage loans, $37.8 million in
residential mortgage loans, $113.8 million in real estate investments and 
$44.9 million in foreclosed real estate.  Foreclosed commercial real estate
decreased $8.3 million (15.7%) from December 31, 1993 to March 31, 1994 due
primarily to the sale of foreclosed properties.  Problem loans, defined as
delinquent loans and restructured loans yielding less than 8%, totaled
$12.3 million at March 31, 1994.  Problem loans decreased $6.2 million from
December 31, 1993 to March 31, 1994.  Allowances for possible losses of
$65.3 million at March 31, 1994 and $70.7 million at December 31, 1993 have
been established to cover possible losses from mortgage loans and real estate
investments. 

     The net unrealized gain on marketable equity securities, after related
taxes, which is included in shareholders' equity decreased $26.5 million
during the quarter ended March 31, 1994 and increased $13.7 million during the
first quarter of 1993.

     In the first quarter of 1994 Transamerica adopted Statement of Financial
Accounting Standards No. 115, Accounting for Certain Investments in Debt and
Equity Securities.  This new standard requires Transamerica to report at fair
value those investments which it does not have the positive intent and ability
to hold to maturity.  There is no effect on the income statement.  To the
extent the securities marked to fair value relate to interest sensitive
insurance products an adjustment to deferred policy acquisition costs is also
made.  The effect of these adjustments, net of federal income taxes, is
recorded in a separate component of shareholders' equity.  All of
Transamerica's investments in debt securities have been classified as
available for sale at March 31, 1994.  As of that date the unrealized gain
included in shareholders' equity as a result of adopting this new accounting
standard was $201.2 million.

     Changes in the earnings, capital requirements and liquidity of the
Corporation's consolidated operations are best understood by considering the 
Corporation's separate business segments, which are discussed below.

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                   REVENUES AND INCOME BY LINE OF BUSINESS

                                       Three months ended March 31,
                                      Revenues                Income
                                  1994        1993         1994      1993
                                          (Amounts in millions)

Consumer lending                $  163.3    $  160.2      $ 21.4    $24.2
Commercial lending                  89.9        94.2        11.4      7.6
Leasing                            116.7        94.9        13.0     13.2
Real estate services                89.0        72.7        24.6     19.6
Amortization of goodwill                                    (3.3)    (3.2)
                                ________    ________      ______    _____
Finance                            458.9       422.0        67.1     61.4

Life insurance                     767.6       722.2        58.9     58.5
Asset management                    10.7        10.7         0.8     (0.2)
Amortization of goodwill                                    (0.4)    (0.4)
                                ________    ________      ______    _____
Insurance                          778.3       732.9        59.3     57.9

Unallocated investment
  transactions, interest
  and expenses, less
  related income taxes              (1.8)       (5.9)      (22.7)   (26.3)
                                ________    ________      ______    _____
Total revenues and
  income from continuing
  operations                    $1,235.4    $1,149.0      $103.7    $93.0
                                ========    ========      ======    =====


Consumer Lending

     Consumer lending income, before the amortization of goodwill, for the
first quarter of 1994 decreased $2.8 million (11%) from the first quarter of
1993 due to increased operating expenses and an increased provision for losses
on receivables that more than offset higher revenues and lower interest
expense.

     Revenues increased $3.1 million (2%) in the first quarter of 1994
compared to 1993's first quarter mainly due to increased finance charges
resulting from slightly higher average owned finance receivables outstanding.

     Operating expenses for the first quarter of 1994 increased $6 million
(13%) over the first quarter of 1993 mainly due to an increase in the number
of branches, from 515 at March 31, 1993 to 570 at March 31, 1994, and new loan
products, which are intended to stimulate future growth.  The provision for
losses on receivables increased $5.4 million (46%) due to increased credit
losses.  Credit losses, net of recoveries, on an annualized basis as a
percentage of average consumer finance receivables outstanding, net of
unearned finance charges and insurance premiums, were 1.93% for the first
quarter of 1994 compared to 1.25% for the first quarter of 1993.  Credit
losses increased mainly due to continued sluggishness in the California
economy and a continued weak California real estate market.  Interest expense
declined $3.1 million (5%) due to a lower average interest rate.

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     Net consumer finance receivables at March 31, 1994 included $3.1 billion
of real estate secured loans, principally first and second mortgages secured
by residential properties, of which approximately 49% are located in
California.  Company policy generally limits the amount of cash advanced on
any one loan, plus any existing mortgage, to between 70% and 80% (depending on
location) of the appraised value of the mortgaged property, as determined by
qualified independent appraisers at the time of loan origination.

     Delinquent finance receivables, which are defined as receivables
contractually past due 60 days or more, were $86.8 million (2.24% of finance
receivables outstanding) at March 31, 1994 compared to $78.8 million (2.01% of
finance receivables outstanding) at December 31, 1993 and $69.6 million (1.80%
of finance receivables outstanding) at March 31, 1993.  Management has
established an allowance for losses equal to 2.83% of net consumer finance
receivables outstanding at March 31, 1994, December 31, 1993 and March 31,
1993.

     Generally, by the time an account secured by residential real estate
becomes past due 90 days, foreclosure proceedings have begun, at which time
the account is moved from finance receivables to other assets and is written
down to the estimated realizable value of the collateral if less than the
account balance.  After foreclosure, repossessed assets are carried at the
lower of cost or fair value less estimated selling costs.  Accounts in
foreclosure and repossessed assets held for sale totaled $233.6 million at
March 31, 1994 compared to $214.7 million at December 31, 1993 and
$200.1 million at March 31, 1993.  The increase primarily reflects a higher
number of units in inventory in California, due to its continuing weak real
estate market.

Commercial Lending

     Commercial lending income, before the amortization of goodwill, for the
first quarter of 1994 increased $3.8 million (49%) over the first quarter of
1993.  The increase was primarily due to stronger margins brought about by the
declining interest rate environment.  The interest rates at which the
commercial lending operation borrows funds for its businesses have moved more
quickly than the rates at which it lends to its customers.  As a result,
margins have been enhanced by the declining interest rate environment.  Lower
operating expenses and a lower provision for losses also contributed to the
increase.

     Revenues in the first quarter of 1994 decreased $4.3 million (5%) from
the first quarter of 1993 mainly as a result of lower finance charges in the
liquidating portfolio and slightly reduced yields attributable to the current
low interest rate environment.

     Expenses decreased in the first quarter of 1994 by $9.6 million (12%)
from the first quarter of 1993.  Interest expense declined $5.3 million (18%)
due to a lower average interest rate.  The provision for losses on
receivables declined $2.2 million (24%) principally due to lower credit
losses.  Credit losses, on an annualized basis as a percentage of average
commercial finance receivables outstanding, net of unearned finance charges,
were a negative 0.08% as recoveries on previously recorded losses exceeded
credit losses for the first quarter of 1994 compared to 1.57% in 1993's first
quarter.  Operating expenses declined $2.1 million (5%) mainly as a result of

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Page 13


reduced expenses incurred relating to the management of the liquidating
portfolio and restructuring of the commercial lending unit's infrastructure.

     Net commercial finance receivables outstanding increased $228.8 million
(8%) from December 31, 1993 to March 31, 1994 due to growth in the inventory
finance and business credit portfolios.  Management has established an
allowance for losses equal to 2.76% of net commercial finance receivables
outstanding as of March 31, 1994 compared to 2.71% at December 31, 1993 and
2.92% at March 31, 1993.

     Delinquent receivables, which are defined as the instalment balance for
inventory finance and business credit receivables and the receivable balance
for all other receivables over 60 days past due, were $25.6 million (0.80% of
receivables outstanding) at March 31, 1994 compared to $28.9 million (0.96% of
receivables outstanding) at December 31, 1993 and $56.8 million (1.84% of
receivables outstanding) at March 31, 1993.

     Nonearning receivables, which are defined as balances from borrowers
that are over 90 days delinquent or at such earlier time as full
collectibility becomes doubtful, were $34.4 million (1.07% of receivables
outstanding) at March 31, 1994 compared to $33.6 million (1.12% of receivables
outstanding) at December 31, 1993 and $73.7 million (2.38% of receivables
outstanding) at March 31, 1993.

     Assets held for sale as of March 31, 1994 totaled $79.8 million, net of
a $155.3 million valuation allowance, and consisted of rent-to-own finance
receivables of $111.3 million, repossessed rent-to-own stores of $104.9
million and other repossessed assets of $18.9 million.  Assets held for sale
at December 31, 1993 totaled $90.1 million, net of a $157 million valuation
allowance, and comprised rent-to-own finance receivables of $120.5 million,
repossessed rent-to-own stores of $107.2 million and other repossessed assets
of $19.4 million.  Assets held for sale at March 31, 1993 totaled
$175.4 million, net of a $119.9 million valuation allowance, and comprised
rent-to-own finance receivables of $161.5 million, repossessed rent-to-own
stores of $103.6 million and other repossessed assets of $30.2 million.  Of
the rent-to-own finance receivables, $26.8 million were classified as both
delinquent and nonearning at March 31, 1994 compared to $27.5 million at
December 31, 1993 and $35.6 million at March 31, 1993.

Leasing

     As previously discussed on Page 8, on March 15, 1994, the leasing
operation purchased substantially all of the assets of the container rental
businesses of Tiphook plc for $1,065 million in cash.  The acquired fleet of
standard containers and tank containers totaled 363,000 units.  The
transaction has been accounted for as a purchase and the operations of the
business acquired have been included in the results of the leasing operation
from the date of acquisition.  Results for the first quarter include the
sixteen days of operations subsequent to the acquisition and reduced net
income for the quarter by $300,000.

     Leasing income, excluding the effect of Tiphook discussed above and
before the amortization of goodwill, for the first quarter of 1994 increased
$100,000 (1%) from the first quarter of 1993 mainly as a result of higher
utilization in the rail trailer business.

<PAGE>
Page 14


     Revenues, including $8.8 million from the Tiphook operation, for the
first quarter of 1994 increased $21.8 million (23%) over the first quarter of
1993.  The increase was mainly due to a larger standard and refrigerated
container fleet, higher utilization in the rail trailer and European trailer
product lines and a larger finance lease portfolio.

     Expenses, including $9.3 million from the Tiphook operation, for the
first quarter of 1994 increased $21.9 million (30%) over the first quarter of
1993 mainly due to higher ownership and operating costs due to a larger fleet.

     The combined utilization (including Tiphook) of standard containers,
refrigerated containers, domestic containers, tank containers and chassis
averaged 82% for the first quarter of 1994 compared to 81% during the first
quarter of 1993.  Rail trailer utilization was 90% for the first quarter of
1994 compared to 86% in the first quarter of 1993.  European over-the-road
trailer utilization was 96% during the 1994 first quarter compared to 86%
during the comparable 1993 period.

Real Estate Services

     Real estate services comprise Transamerica's real estate tax, property
management and other services.

     Income for the first quarter of 1994 increased $5 million (25%) over the
first quarter of 1993 primarily due to continued high levels of mortgage
refinancings and higher levels of home sales.

     Revenues for the first quarter of 1994 increased $16.3 million over the
first quarter of 1993 as a result of increased business at the real estate tax
service operation where new life of loan tax service contracts written were
1 million in the first quarter of 1994 compared to 677,000 in the first
quarter of 1993.

Life Insurance

     Income for the first quarter of 1994 increased $400,000 (0.6%) over the
first quarter of 1993.  Income for the first quarter of 1994 and 1993
includes $3.3 million and $6.7 million net after tax gains from investment
transactions.  The life insurance, structured settlements, living benefits and
group pension lines in 1994 all experienced increases in income over the first
quarter of 1993, excluding net gains from investment transactions, resulting
primarily from asset growth, increased charges on a larger base of interest-
sensitive policies, improved or maintained interest spreads and expense
control.

     Investment transactions in the first quarter of 1994 included after tax
gains of $8 million realized on the sale of investments compared to
$22.4 million in the first quarter of 1993.  As required by generally accepted
accounting principles, the amortization of deferred policy acquisition costs
was accelerated by $1.8 million in 1994 and $3.3 million in 1993 due to the
investment gains.  The accelerated amortization of deferred policy acquisition
costs has been included in investment transactions as an offset to the related

<PAGE>
Page 15


gains.  Investment transactions in the first quarter of 1994 also reflected a
downward adjustment of $2.9 million after tax, compared to $12.4 million in
the first quarter of 1993, primarily for impairment in the value of certain
nonperforming fixed maturity investments.

     Premiums and related income increased $38.4 million (13%) in the first
quarter of 1994 compared to the first quarter of 1993 primarily due to higher
policy charges on interest-sensitive policies and increased income from
reinsurance assumed, partially offset by an increase in reinsurance premiums
ceded.

     Net investment income for the first quarter of 1994 increased
$12.2 million (3%) over the comparable 1993 period due primarily to increased
investments.  Net investment income for the first quarter of 1994 included a
$4.6 million addition to investment income from the accretion of discounts on
securities called or expected to be called.  Net investment income for the
first quarter of 1993 included a $15.6 million addition to investment income
from such accretion of discounts.

     Life insurance benefits and expenses increased $43.5 million (7%) in the
first quarter of 1994 over the first quarter of 1993 principally due to 
increased benefits attributable to the larger base of life insurance and
annuities in force, higher benefit payments for reinsurance assumed and
increased amortization of deferred policy acquisition costs (exclusive of
accelerated amortization related to investment gains).  Other expenses in the
first quarter of 1993 included charges of $8.5 million primarily attributable
to the establishment of an allowance for possible loss related to a receivable
from the sale of a business unit in 1991 and anticipated guaranty fund
assessments.

     Cash provided by operations for the first quarter of 1994 was
$96.8 million which was $273.7 million (74%) below the 1993 amount primarily
as a result of the timing in the settlement of certain receivables and
payables, including reinsurance receivables and payables.  The company
continues to maintain a sufficiently liquid portfolio to cover its operating
requirements, with the remaining funds invested in longer term securities.

Asset Management

     Asset management results, before goodwill amortization, for the first
quarter of 1994 were income of $800,000 compared to a loss of $200,000 for
the comparable period of 1993.  The improvement was due primarily to higher
revenues from increased assets under management.

Unallocated Investment Transactions, Interest and Expenses

     Unallocated investment transactions, interest and expenses, after
related income taxes, for the first quarter of 1994 decreased $3.6 million
(14%) from the first quarter of 1993.  The decrease was principally due to
lower interest expense on lower outstanding debt.

<PAGE>
Page 16


Part II. Other Information

Item 4. Submission of Matters to a Vote of Security Holders.

     At the Corporation's Annual Meeting of Stockholders held on April 28,
1994, its stockholders approved a number of proposals and nominations. 
Results of these proposals and nominations were:

<TABLE>
<CAPTION>
                                Votes          Votes        Votes                    Broker--
                                 For          Against     Withheld    Abstentions   Non--Votes
<S>                           <C>           <C>           <C>          <C>          <C>
Nomination for director:
  Forrest N. Shumway          64,711,147            --      744,164           --           --
  Peter V. Ueberroth          63,406,537            --    2,048,774           --           --

Ratification of auditors      64,717,756       396,621           --      340,933           --

Ratifying an amendment
  to the 1985 Stock Option
  and Award Plan              47,224,056    11,742,760           --    1,040,113    5,448,381

Approving the adoption
  of the Value Added
  Incentive Plan              59,494,828     4,906,908           --    1,053,575           --

</TABLE>


A total of 65,455,311 shares were present in person or by proxy at the Annual
Meeting.

Item 6.  Exhibits and Reports on Form 8-K.

     (a)   Exhibits.

           EX-10.1   1994 Corporate Bonus Plan.
           EX-10.2   Value Added Incentive Plan.
           EX-10.3   Form of Non-qualified Stock Option Agreement under the
                     1985 Stock Option and Award Plan.
           EX-10.4   Form of Non-qualified Stock Option Agreement for
                     Nonemployee Directors under the 1985 Stock Option and
                     Award Plan.
           EX-10.5   Form of Amendment No. 6 to the 1985 Stock Option and
                     Award Plan.
           EX-11     Statement Re: Computation of Per Share Earnings.
           EX-12     Computation of Ratio of Earnings to Fixed Charges.

     (b)   Reports on Form 8-K.  None

<PAGE>
Page 17

                                 Signatures

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

TRANSAMERICA CORPORATION
(Registrant)

Burton E. Broome
Vice President and Controller
(Chief Accounting Officer)

Date:  May 9, 1994




<PAGE>
                                                               EXHIBIT EX-10.1

                          TRANSAMERICA CORPORATION
                          1994 CORPORATE BONUS PLAN

_____________________________________________________________________________

Purpose:       To provide a variable pay element that serves as an incentive
               to achieve planned performance; and

               To recognize individual contributions to annual operating
               results and achievement of the Corporation's strategic goals.

               To complement the Value Added Incentive Plan described in the
               1994 proxy statement.


Eligibility and
Participation: Senior corporate and subsidiary executives selected by the
               Chief Executive Officer and Corporate Vice Presidents are
               eligible to participate in the Plan.  Individuals will be
               notified of their participation, target bonuses, the percentage
               weighting of the components described below, and applicable
               payout tables in a letter as soon as possible after the Plan
               has been adopted.

               Inclusion of any individual as a participant in the Plan will
               not be a guarantee that any bonus will be paid to that person
               or that the person's employment will be continued for any
               period.

Individual
Bonuses:       Individual target bonuses will be a predetermined percentage of
               1994 base salary.  A percentage of each executive's target
               bonus will be based on performance achieved in the following
               areas as appropriate:

               -  The level of Value Added achieved.  Value Added is described
                  on Exhibit I.

               -  The level of Operating Income achieved.  Operating Income is
                  described on Exhibit II.

               -  Management's evaluation of accomplishment of Strategic Goals 
                  or other management objectives.

               Actual awards will be calculated after results are known and
               will take into account performance in the above areas.  Bonuses
               may be further modified to reflect the individual's personal
               performance.

<PAGE>
Approval of Plan
and Payouts:   The Plan is established by, and may be modified or terminated
               at any time by, the Management Development and Compensation
               Committee of the Corporation's Board of Directors (the
               "Compensation Committee").  Individual awards under the Plan
               shall be subject to review and approval by the Compensation
               Committee.  The Compensation Committee reserves the right to
               modify the formula for individual target bonuses (both as to
               the components and the percentage mix) for particular
               individuals and exclude non-recurring items as appropriate.  


Bonus Committee:  The Plan will be administered by the Bonus Committee
                  composed of the Corporation's President and Chief Executive
                  Officer, Executive Vice President (Finn), Executive Vice
                  President and Chief Financial Officer and Director of
                  Compensation.  The Bonus Committee is responsible for
                  interpreting the Plan and recommending methods to deal with
                  unforeseen circumstances.

Payment of
Bonuses:       Bonuses will be paid in cash as soon as possible after Value
               Added and Operating Income for the Corporation and each
               subsidiary have been determined and bonus recommendations have
               been approved by the Compensation Committee.  

               Participants must be continuously employed by the Corporation
               or one of its subsidiaries from January 1 through December 31,
               1994 to receive a payout under the Plan.

























                          1994 Bonus Plan - Page 2

<PAGE>
                                 EXHIBIT I
                            Value Added Component

_____________________________________________________________________________

Value Added is calculated in the same manner as for the 1994 profit plan and
is defined as Adjusted Net Income minus a capital charge, expressed as a
percentage of the Corporation's Average Adjusted Equity.  The capital charge
is determined by multiplying the Corporation's Average Adjusted Equity by the
Cost of Equity.  Each of these terms is further defined for 1994 as follows:

- - -  "Adjusted Net Income" means the Corporation's net income, in accordance
   with generally accepted accounting principles, as reported for the year,
   adjusted for (i) cumulative effects of changes in accounting standards,
   (ii) the economic amount of interest and depreciation (levelized over the
   life of the equipment) and any economic gains and losses on the disposition
   of equipment held for lease in lieu of reported interest, depreciation and
   gains and losses, (iii) amortized bond, equity and other portfolio gains
   and losses in lieu of realized gains and losses as reported, and (iv) the
   exclusion of goodwill amortized during the year.

- - -  "Adjusted Equity" means the Corporation's reported shareholders' equity,
   adjusted to exclude (i) preferred stock and (ii) net unrealized gains and
   losses on marketable equity and debt securities and foreign currency
   translation adjustments, and to include accumulated goodwill amortization
   related to assets still owned by the Company.

- - -  "Average Adjusted Equity" means the "five-point" quarterly average of the
   Adjusted Equity, the first point being the preceding year end.

- - -  "Cost of Equity" means the Corporation's imputed equity cost based on a
   formula approved by the Bonus Committee prior to the start of the year. 
   For 1994, the cost of equity will be determined by adding (a) the
   Corporation's risk premium (the long-term market growth in equity
   securities over the risk-free rate multiplied by the Corporation's beta)
   and (b) the trend risk-free rate.


















                                      i

<PAGE>
                                EXHIBIT II
                         Operating Income Component

_____________________________________________________________________________

Bonuses under the Operating Income Component will be based on actual after-tax
operating income, excluding investment gains and losses, compared to the
profit plan operating income for the relevant subsidiary or group of
subsidiaries.  

If actual Operating Income equals the target Operating Income, the actual
Operating Income bonus will equal the target Operating Income bonus.  The
leverage for above-target performance will take into account the expected
degree of difficulty in achieving plan and is not necessarily the same for
each organization.  If actual Operating Income is greater or less than the
target, the actual Operating Income bonus will be determined in accordance
with an applicable payout table, which will be communicated to participants
as soon as possible after the Plan has been adopted.  If actual Operating
Income is less than 80 percent of the respective profit plan target, the final
bonus for that Operating Income component will be zero.


































                                     ii



<PAGE>
                                                              EXHIBIT EX-10.2











                          TRANSAMERICA CORPORATION

                         VALUE ADDED INCENTIVE PLAN

                         (Effective January 1, 1994)


<PAGE>
                         TRANSAMERICA CORPORATION
                         VALUE ADDED INCENTIVE PLAN
                         (Effective January 1, 1994)


                              TABLE OF CONTENTS

                                                                        Page
                                                                        ____

Section 1.  Establishment and Purpose . . . . . . . . . . . . . . . . .    1
     1.1  Purpose . . . . . . . . . . . . . . . . . . . . . . . . . . .    1
     1.2  Effective Date  . . . . . . . . . . . . . . . . . . . . . . .    1

Section 2.  Definitions . . . . . . . . . . . . . . . . . . . . . . . .    1
     2.1  Defined Terms . . . . . . . . . . . . . . . . . . . . . . . .    1

Section 3.  Awards and Committee Determinations . . . . . . . . . . . .    2
     3.1  Opportunity . . . . . . . . . . . . . . . . . . . . . . . . .    2
     3.2  Awards  . . . . . . . . . . . . . . . . . . . . . . . . . . .    2
     3.3  Determination . . . . . . . . . . . . . . . . . . . . . . . .    3
     3.4  Adjustments Prior to Payment  . . . . . . . . . . . . . . . .    3
     3.5  Certification . . . . . . . . . . . . . . . . . . . . . . . .    3

Section 4.  Payment of Awards . . . . . . . . . . . . . . . . . . . . .    3
     4.1  Right to Receive Payment  . . . . . . . . . . . . . . . . . .    3
     4.2  Payment Options . . . . . . . . . . . . . . . . . . . . . . .    4
     4.3  Beneficiaries . . . . . . . . . . . . . . . . . . . . . . . .    4

Section 5.  Administration  . . . . . . . . . . . . . . . . . . . . . .    4
     5.1  Committee . . . . . . . . . . . . . . . . . . . . . . . . . .    4
     5.2  Rules and Interpretation  . . . . . . . . . . . . . . . . . .    4
     5.3  Records . . . . . . . . . . . . . . . . . . . . . . . . . . .    4
     5.4  Tax Withholding . . . . . . . . . . . . . . . . . . . . . . .    4
     
Section 6.  General Provisions  . . . . . . . . . . . . . . . . . . . .    4
     6.1  Nonassignability  . . . . . . . . . . . . . . . . . . . . . .    4
     6.2  Employment Rights/Participation . . . . . . . . . . . . . . .    5
     6.3  No Individual Liability . . . . . . . . . . . . . . . . . . .    5
     6.4  Severability; Governing Law . . . . . . . . . . . . . . . . .    5
     6.5  Affiliates of the Company . . . . . . . . . . . . . . . . . .    5
     6.6  1994 Plan Year  . . . . . . . . . . . . . . . . . . . . . . .    5

Section 7.  Amendment and Termination . . . . . . . . . . . . . . . . .    5
     7.1  Amendment and Termination . . . . . . . . . . . . . . . . . .    5
     7.2  Change in Control of the Company  . . . . . . . . . . . . . .    5









                                      i

<PAGE>
                         TRANSAMERICA CORPORATION
                         VALUE ADDED INCENTIVE PLAN
                         (Effective January 1, 1994)


Section 1.  Establishment and Purpose

          1.1     Purpose.  Transamerica Corporation (the "Company") hereby
establishes the Transamerica Corporation Value Added Incentive Plan
(the "Plan"), effective as of January 1, 1994.  The Plan is intended to
attract and retain the services of executives who are in a position to
influence the success of the Company by providing an award based on the
financial performance of the total Company.  Further, this Plan is designed to
motivate key executives to increase shareholder value by improving operating
results and efficiently employing the Company's capital.  

          1.2     Effective Date.  The Plan is effective as of January 1,
1994, subject to the approval by an affirmative vote, at the 1994 Annual
Meeting of Stockholders, or any adjournment thereof, of the holders of a
majority of the outstanding shares of the common stock of the Company, present
in person or by proxy and entitled to vote at such meeting.

Section 2.  Definitions

          2.1     Defined Terms.  When used in the Plan, the following terms
shall have the meanings specified below:

          2.1.1   "Adjusted Net Income" means the Company's net income, in
accordance with Generally Accepted Accounting Principles, as reported for the
Plan Year, adjusted for (i) cumulative effects of changes in accounting
standards, (ii) the economic amount of interest and depreciation (levelized
over the life of the equipment) and any economic gains and losses on the
disposition of equipment held for lease in the Plan Year in lieu of reported
interest, depreciation and gains and losses, (iii) amortized bond, equity and
other portfolio gains and losses in lieu of realized gains and losses as
reported, and (iv) the exclusion of goodwill amortized during the Plan Year.

          2.1.2   "Adjusted Equity" means the Company's reported
shareholders' equity for the Plan Year, adjusted to exclude (i) preferred
stock and (ii) net unrealized gains and losses on marketable equity and debt
securities and foreign currency translation adjustments, and to include
accumulated goodwill amortization related to assets still owned by the
Company.

          2.1.3   "Average Adjusted Equity" means the "five-point" quarterly
average of the Adjusted Equity for the Plan Year, the first point being the
preceding year end.

          2.1.4   "Base Salary" means as to any Plan Year a Participant's
actual salary rate approved by the Committee prior to the start of the Plan
Year.  Such Base Salary shall be before (i) deductions for taxes or benefits 



                                      1

<PAGE>
and (ii) deferrals of compensation pursuant to established plans.

          2.1.5   "Board" means the Company's Board of Directors.

          2.1.6   "Committee" means the Management Development and
Compensation Committee of the Board of Directors of Transamerica Corporation.

          2.1.7   "Cost of Equity" means the Company's imputed equity cost
based on a formula approved by the Committee prior to the start of the Plan
Year.  

          2.1.8   "Disability" has the meaning assigned to that term in the
Transamerica Disability Income Plan in effect from time to time.

          2.1.9   "Maximum Award" means the maximum award pursuant to this
Plan to any individual Participant for any one Plan Year, which shall be $3.0
million.

          2.1.10  "Normal Retirement" or "Early Retirement" means any
termination of employment (other than by death or disability) after a
Participant's normal or early retirement date (as defined in the Company's
Retirement Plan).

          2.1.11  "Participant" means as to any Plan Year a key executive of
the Company who is likely to have a significant impact on the value added
performance of the Company.  An employee must be approved as a Participant by
the Committee before the beginning of each Plan Year.  

          2.1.12  "Plan Year" means the 1994 calendar year and each
succeeding calendar year.

          2.1.13  "Target Award" means the target incentive opportunity for an
individual, expressed as a percentage of his or her Base Salary for a
specific Plan Year.  The schedule of individual Target Awards shall be
determined by the Committee in accordance with Section 3.1.

          2.1.14  "Value Added" means Adjusted Net Income minus a capital
charge, expressed as a percentage of the Company's Average Adjusted Equity. 
The capital charge is determined by multiplying the Company's Average
Adjusted Equity by the Cost of Equity.  

Section 3.  Awards and Committee Determinations

          3.1     Opportunity.  The Committee shall approve participation in
the Plan and establish a Target Award for each Participant, based on his or
her role and responsibilities, prior to the beginning of each Plan Year.  

          3.2     Awards.  Payment under this Plan will be based on a payout
table adopted by the Committee in writing prior to the start of the Plan Year. 






                                      2

<PAGE>
Such table will generally remain unchanged for a period of years; however, the
Committee reserves the right (in its sole discretion) to modify the table,
provided that such modification is done prior to the start of the applicable
Plan Year.  The payout table will provide 100% of a Participant's Target Award
if a certain level of Value Added is achieved and greater or lesser awards for
Value Added that exceeds or is less than, respectively, the level at which
100% of Target Awards are paid.  No Participant's award under this Plan may
exceed three times his or her Target Award, and in no event may a
Participant's award under this Plan exceed his or her Maximum Award.  

          3.3     Determination.  Prior to the start of any Plan Year, the
Committee shall determine for such Plan Year whether any significant non-
recurring item (e.g. an acquisition, or the gain or loss on a divestiture, of
a business) will be excluded from the calculation of Value Added for the Plan
Year.  Such determination shall apply only to events that have occurred since
the adoption of this Plan or that may occur in the Plan Year.  Once included,
non-recurring items may not be excluded in subsequent Plan Years.

          3.4     Adjustments Prior to Payment.  The Committee, in its sole
discretion, may reduce the award for any Participant below the award that
would otherwise be payable in accordance with the Plan.  

          3.5     Certification.  The Committee shall certify in writing the
level of Value Added achieved and the respective percent of Target Awards
earned for the Plan Year prior to payment of awards.

Section 4.  Payment of Awards

          4.1     Right to Receive Payment.  Any award that may become due
under this Plan shall be made solely from the general assets of the Company,
normally on or before the March 20th next following the end of the Plan Year
during which the award was earned.  Nothing in this Plan shall be construed to
create a trust or to establish or evidence any Participant's claim of any
right other than as an unsecured general creditor with respect to any payment
to which he or she may be entitled.

          4.1.1   Employment for Plan Year.  If a Participant's employment
with the Company continues for the entire Plan Year, the Participant shall be
entitled to receive full payment of the award amount determined under Section
3 for the Plan Year in accordance with the terms of the Plan.

          4.1.2   Retirement, Disability or Death.  In the event of death,
Disability or Normal or Early Retirement of a Participant during a Plan Year,
the Committee (in its sole discretion) will determine on a pro rata basis the
amount of the partial award (if any) to be paid to such Participant (or to his
or her personal representative) for such Plan Year.  Payments will be made in









                                      3

<PAGE>
cash at the same time as other awards to Participants are made for the same
Plan Year. 

          4.1.3   Resignation or Discharge.  If during a Plan Year, a
Participant's employment with the Company terminates by reason of resignation
or discharge, then the Participant will not be eligible for and shall forfeit
any award under this Plan for the Plan Year.

          4.2     Payment Options.  Generally, awards under this Plan will be
made in cash.  However, the Committee reserves the right to declare any
award, in whole or in part, payable in restricted stock, awarded under the
terms of the 1985 Stock Option and Award Plan (the "1985 Plan") in an amount
equivalent to the cash amount foregone with the restricted stock valued at
fair market value on the date that the cash payment otherwise would have been
made.  Any restricted stock so awarded shall vest ratably over a period of not
more than four years, subject to acceleration for termination of employment
due to death, Disability, Normal or Early Retirement and change in control.

          4.3     Beneficiaries.  Each Participant may designate, in writing
and on such form as the Company may prescribe, one or more beneficiaries to
receive any amount that is payable after the individual's death.  In the event
of a Participant's death, any award (whether cash or restricted stock) that is
payable to such Participant shall be paid to his or her beneficiary or, in the
event that no beneficiary has been designated, to his or her estate.  

Section 5.  Administration

          5.1     Committee.  The Plan shall be administered by the
Committee.  

          5.2     Rules and Interpretation.  The Committee shall be vested
with all discretion and authority as it deems necessary or appropriate to
administer the Plan and to interpret the provisions of the Plan.  Any
determination, decision or action of the Committee in connection with the
construction, interpretation, administration or application of the Plan shall
be final, conclusive and binding upon all persons.

          5.3     Records.  The records of the Committee with respect to the
Plan shall be conclusive on all Participants and their beneficiaries and on
all other persons.

          5.4     Tax Withholding.  The Company shall withhold all applicable
taxes required by law from any payment, including any federal, FICA, state and
local taxes.

Section 6.  General Provisions

          6.1     Nonassignability.  Prior to the time of any payment under
the Plan, a Participant shall have no right by way of anticipation or 





                                      4

<PAGE>
otherwise to assign or transfer any interest under this Plan.

          6.2     Employment Rights/Participation.  The establishment and
subsequent operation of the Plan, including eligibility as a Participant,
shall not be construed as conferring any legal or other rights upon any
Participant or any other individual for the continuation of his or her
employment for any Plan Year or any other period.  The Company expressly
reserves the right, which may be exercised at any time and without regard to
when during a Plan Year or other accounting period such exercise occurs, to
discharge any individual and/or treat him or her without regard to the effect
which such treatment might have upon him or her as a Participant in this
Plan.  Being a Participant in any one Plan Year does not confer any right to
be named as a Participant for any succeeding Plan Year.

          6.3     No Individual Liability.  No member of the Committee or the
Board, or any officer of the Company, shall be liable for any determination,
decision or action made in good faith with respect to the Plan or any award
made under the Plan.

          6.4     Severability; Governing Law.  If any particular provision of
this Plan is found to be invalid or unenforceable, such provision shall not
affect the other provisions of the Plan, but the Plan shall be construed in
all respects as if such invalid provision had been omitted.  The provisions of
the Plan shall be governed by and construed in accordance with the laws of the
State of California.

          6.5     Affiliates of the Company.  Requirements referring to
employment with the Company or payment of awards can be performed through the
Company or any affiliate of the Company.

          6.6     1994 Plan Year.  For Plan Year 1994 all actions that would
otherwise be required to be taken prior to the beginning of a Plan Year shall
be taken prior to April 1, 1994.

Section 7.  Amendment and Termination

          7.1     Amendment and Termination.  The Committee may prospectively
amend or terminate the Plan at any time and for any reason; provided, however,
that such amendment shall not relieve the Company of its obligations under
Section 7.2.

          7.2     Change in Control of the Company.  In the event of a change
in control of the Company (as defined in the severance agreements in effect at
the time of adoption of this Plan between the Company and certain executive
officers, including Plan Participants, the "Agreements"), not later than the
20th business day following the date of such event, the Company shall pay each
Participant an award that is the greater of (i) an award calculated in
accordance with Section 3 above, but using the period ending on the day
immediately prior to the day a change in control occurred as the last day of 





                                      5

<PAGE>
the fiscal year for purposes of determining Value Added, or (ii) a pro rata
amount of each Participant's Target Award for the Plan Year, based upon the
portion of the fiscal year that has elapsed as of the date of the change in
control.  Payments made under this Section 7.2 shall not constitute "good
reason" for purposes of terminating employment under any of the Agreements;
however, the failure of the Company or its successor to continue this Plan or
substitute a comparable plan immediately thereafter shall constitute "good
reason" for such purposes.















































                                      6



<PAGE>
                                                               EXHIBIT EX-10.3

                          TRANSAMERICA CORPORATION
                    NON-QUALIFIED STOCK OPTION AGREEMENT


     THIS AGREEMENT, made as of this 1st day of March, 1994, between
TRANSAMERICA CORPORATION, a Delaware corporation (the "Company") and
_______________________________________ (the "Employee").

                            W I T N E S S E T H :

     WHEREAS, the Company has adopted The 1985 Stock Option and Award Plan of
Transamerica Corporation (the "Plan"), providing for the granting of certain
stock options to key employees of the Company and its Affiliates, which
options ("non-qualified stock options") are not intended to be incentive stock
options within the meaning of section 422A, or successor provisions, of the
Internal Revenue Code of 1986, as amended (the "Code"), to purchase shares of
the common stock of the Company (the "Common Stock"); and

     WHEREAS, the Management Development and Compensation Committee (the
"Committee"), which is responsible for administration of the Plan, has
authorized the granting of an option to the Employee on the date of this
Agreement, thereby allowing the Employee to acquire a proprietary interest in
the Company in order that said Employee will have a further incentive for
remaining with and increasing his or her efforts on behalf of the Company or
one of its Affiliates; and

     WHEREAS, this Agreement is prepared in conjunction with and under the
terms of the Plan; although all of the terms of the Plan and the definitions
used in the Plan have not been set forth herein, such terms and definitions
are incorporated herein and made a part hereof by reference; the provisions of
the Plan shall govern any interpretation of this Agreement; and

     WHEREAS, the Employee has accepted the grant of stock options hereunder
and agreed to the terms and conditions hereinafter stated;

     NOW, THEREFORE, in consideration of the foregoing and of the mutual
covenants hereinafter set forth and other good and valuable consideration, the
receipt and adequacy of which are hereby acknowledged, the parties hereto
hereby agree as follows:  

     1.   The Company hereby grants to the Employee under the non-qualified
stock option provisions of the Plan, as a separate incentive in connection
with his or her employment and not in lieu of any salary or other compensation
for his or her services, a non-qualified stock option to purchase, on the
terms and conditions set forth in this Agreement and the Plan, all or any part
of an aggregate of ____________ shares of authorized but unissued or
reacquired shares of the Common Stock, at the purchase price set forth in
paragraph 2 of this Agreement.  The option granted hereby is not intended to
be an Incentive Stock Option within the meaning of Section 422A of the Code.

     2.   The purchase price per share (the "Option Price") shall be $50.94,
which is the fair market value per share of the Common Stock on the date of
this Agreement.  The Option Price shall be payable in the legal tender of the
United States or, in the discretion of the Committee, in shares of the Common
Stock of the Company or in a combination of such legal tender and such shares.

<PAGE>
    3.   The number and class of shares specified in paragraph 1 above,
and/or the Option Price, are subject to appropriate adjustment in the event of
changes in the capital stock of the Company by reason of stock dividends,
split-ups or combinations of shares, reclassifications, mergers,
consolidations, reorganizations or liquidations.  Subject to any required
action of the stockholders of the Company, if the Company shall be the
surviving corporation in any merger or consolidation, the option granted
hereunder (to the extent that it is still outstanding) shall pertain to and
apply to the securities to which a holder of the same number of shares of
Common Stock that are then subject to the option would have been entitled.  A
dissolution or liquidation of the Company, or a merger or consolidation in
which the Company is not the surviving corporation, will cause the option
granted hereunder to terminate, unless the agreement of merger or
consolidation shall otherwise provide, provided that the Employee shall in
such event have the right immediately prior to such dissolution or
liquidation, or merger or consolidation, to exercise the option in whole or
part, without regard to the provisions of paragraph 4 or 5 of this Agreement. 
To the extent that the foregoing adjustments relate to stock or securities of
the Company, such adjustments shall be made by the Committee, whose
determination in that respect shall be final, binding and conclusive.

     4.   The option may not be exercised as to any shares unless and until
the Employee remains in the employ of the Company and/or an Affiliate, for a
period of at least twelve (12) months after the date of this Agreement.  In
the event of termination of the Employee's employment for any reason whatever
within this twelve (12) month period, the Employee's option shall terminate
and all rights hereunder shall cease.

     5.   Except as otherwise provided in this Agreement, the right to
exercise the option awarded by this Agreement shall accrue as to 25% of the
shares subject to such option on the first anniversary date of the date of
this Agreement and as to an additional 25% on each succeeding anniversary
date, until the right to exercise this option shall have accrued with respect
to 100% of the shares subject to such option.

     Immediately upon the occurrence of a Change in Control of the Company as
defined from time to time in the Plan, or in the event of the liquidation or
dissolution of the Company, the right to exercise the option awarded by this
Agreement shall accrue to 100% of the shares subject to such options,
notwithstanding the provisions of the foregoing paragraph or paragraph 4 of
this Agreement.

     6.   In the event of the Employee's termination of Employment for any
reason except Retirement, Total Disability or death, the Employee may, within
three (3) months after the date of such termination or within ten (10) years
from the date of this Agreement, whichever shall first occur, exercise the
option to the extent the right to exercise the option had accrued as of the
date of such termination.  In the event of the Employees's Retirement or
Termination of Employment by reason of his or her Total Disability, the
Employee may, within three (3) years after the date of such Termination of
Employment or within ten (10) years from the date of this Agreement, whichever
shall first occur, exercise the option to the extent the Employee could have
exercised the option on the date of such termination.  In the event the
Employee shall die within such three (3) month period or such three (3) year 


                                     -2-

<PAGE>
period, whichever is applicable, or shall die while in the employ of the
Company or an Affiliate, the option may be exercised by the Employee's
transferee, as hereinafter provided, to the same extent the right to exercise
the option had accrued immediately prior to his or her death, for a period of
one (1) year after the date of the Employee's death.

     7.   The option shall be exercisable during the Employee's lifetime only
by the Employee.  The option shall be non-transferable by the Employee
otherwise than by will or the applicable laws of descent and distribution.  

     8.   To the extent exercisable after the Employee's death, the option
shall be exercised only by the Employee's transferee who shall be the person
or persons entitled to the option under the Employee's will, or if the
Employee shall fail to make testamentary disposition of the option, his or her
legal representative.  Any transferee exercising the option must furnish the
Company (a) written notice of his or her status as transferee, (b) evidence
satisfactory to the Company to establish the validity of the transfer of the
option and compliance with any laws or regulations pertaining to said
transfer, and (c) written acceptance of the terms and conditions of the option
as prescribed in this Agreement.

     9.   The option may be exercised by the person then entitled to do so as
to any shares which may then be purchased (a) by giving written notice of
exercise to the Company, specifying the number of full shares to be purchased
and accompanied by full payment of the purchase price thereof (and the amount
of any income tax the Company is required by law to withhold by reason of such
exercise), and (b) by giving satisfactory assurances in writing if requested
by the Company, signed by the person exercising the option, that the shares to
be purchased upon such exercise are being purchased for investment and not
with a view to the distribution thereof.  At the absolute discretion of the
Committee, the person entitled to exercise the option may elect to satisfy the
income tax withholding requirement described in subparagraph (a) above by
having the Company withhold shares of Common Stock or by delivering to the
Company already-owned shares of Common Stock.  No partial exercise of this
option may be for less than ten (10) share lots or multiples thereof.

     10.  The Committee, in its absolute discretion, may elect (in lieu of
accepting the exercise price tendered for, and delivering, all or a portion of
the shares of Common Stock as to which the option has been exercised) if the
fair market value of the Common Stock exceeds the exercise price of the option
(the "Appreciation Value") to pay the Employee in cash or in shares of the
Common Stock, or a combination of cash and Common Stock, an amount equal to
the Appreciation Value.  The Committee's election pursuant to this paragraph
10 shall be made by giving written notice to the Employee (or other person
exercising the option).  The Committee may not permit an Employee who is
subject to Section 16(b) of the Securities Exchange Act of 1934 to receive a
cash payment equal to all or any portion of the Appreciation Value unless the
option is exercised during a ten-day "window" period defined in Rule 16b-3(e)
under such Act.  If the Employee is subject to such section and exercises the
option awarded by this Agreement during such a "window" period, for purposes
of this paragraph 10 the Fair Market Value of the Company's Common Stock on
the exercise date shall be deemed to equal that value determined by the
Committee in its discretion which is not less than the lowest fair market 



                                     -3-

<PAGE>
value, nor more than the highest fair market value, of a share of the
Company's Common Stock on any day during the ten-day "window" period including
the exercise date.  Shares of the Company's Common Stock paid pursuant to this
paragraph will be valued at their Fair Market Value on the exercise date.

     11.  If at any time the Company shall determine, in its discretion, that
the listing, registration or qualification of the shares covered by the option
upon any securities exchange or under any state or federal law, or the consent
or approval of any governmental regulatory authority, is necessary or
desirable as a condition of the purchase of shares hereunder, the option may
not be exercised, in whole or in part, unless and until such listing,
registration, qualification, consent or approval shall have been effected or
obtained free of any conditions not acceptable to the Company.  The Company
shall make reasonable efforts to meet the requirements of any such state or
federal law or securities exchange and to obtain any such consent or approval
of any such governmental authority.

     12.  Neither the Employee nor any person claiming under or through said
Employee shall be or have any of the rights or privileges of a stockholder of
the Company in respect of any of the shares issuable upon the exercise of the
option, unless and until certificates representing such shares shall have been
issued, recorded on the records of the Company or its transfer agents or
registrars, and delivered to Employee.

     13.  The Employee agrees to remain in the employ of the Company and/or an
Affiliate for at least one (1) year after the date of this Agreement.  Subject
to any written, express employment contract with the Employee, nothing in this
Agreement or the Plan shall confer upon the Employee any right to continue to
be employed by the Company or the Affiliate or shall interfere with or
restrict in any way the rights of the Company or the Affiliate, which are
hereby expressly reserved, to terminate the employment of the Employee at any
time for any reason whatsoever, with or without good cause.  Such reservation
of rights can be modified only in an express written contract executed by a
duly authorized officer of the Company or the Affiliate.  A leave of absence
or an interruption in service (including an interruption during military
service) authorized or acknowledged by the Company, or the Affiliate employing
the Employee, as the case may be, shall not be deemed a Termination of
Employment for the purposes of this Agreement.

     14.  Any notice to be given to the Company under the terms of this
Agreement shall be addressed to the Company, in care of its Secretary, at 600
Montgomery Street, San Francisco, California 94111, or at such other address
as the Company may hereafter designate in writing.  Any notice to be given to
the Employee shall be addressed to the Employee at the address set forth
beneath the Employee's signature hereto, or at such other address as the
Employee may hereafter designate in writing.  Any such notice shall be deemed
to have been duly given if and when enclosed in a properly sealed envelope,
addressed as aforesaid, registered or certified and deposited, postage and
registry fee prepaid, in a United States post office.

     15.  Except as provided in paragraph 17, nothing herein contained shall 





                                     -4-

<PAGE>
affect the Employee's right to participate in and receive benefits under and
in accordance with the then current provisions of any pension, insurance or
other employee welfare plan or program of the Company or any Affiliate.

     16.  Except as otherwise herein provided, the option herein granted and
the rights and privileges conferred hereby shall not be transferred, assigned,
pledged or hypothecated in any way (whether by operation of law or otherwise)
and shall not be subject to sale under execution, attachment or similar
process.  Upon any attempt to transfer, assign, pledge, hypothecate or
otherwise dispose of said option, or of any right or privilege conferred
hereby, contrary to the provisions hereof, or upon any attempted sale under
any execution, attachment or similar process upon the rights and privileges
conferred hereby, said option and the rights and privileges conferred hereby
shall immediately become null and void.

     17.  Notwithstanding any other provision of this Agreement except the
third sentence of paragraph 6 hereof relating to the death of the Employee (in
which case this option is exercisable to the extent set forth therein), this
option is not exercisable after the expiration of ten (10) years from the date
of this Agreement.  In no event is this option exercisable after the
expiration of eleven (11) years from the date of this Agreement.

     Notwithstanding any other provision of this Agreement, effective as of
April 1, 1989, in the event that the Employee receives a hardship withdrawal
from his or her pre-tax account under the Transamerica Corporation Employees
Stock Savings Plan (the "SSP"), this option may not be exercised during the
twelve (12) month period following the receipt of such withdrawal, unless the
Committee determines that (a) such exercise (or a particular manner of
exercise) would be consistent with the requirements of Treasury Regulation
section 1.401(k)-1(d)(2)(iii)(B), as amended from time to time (the "safe
harbor" rule for determining an employee's financial need for a hardship
withdrawal), or (b) under the circumstances then prevailing, satisfaction of
the requirements of said "safe harbor" rule no longer is necessary to assure
the continued tax qualification of the SSP.  

     18.  Subject to the limitation on the transferability of the option
contained herein, this Agreement shall be binding upon and inure to the
benefit of the heirs, legatees, legal representatives, successors and assigns
of the parties hereto.

     19.  This Agreement is subject to all terms and provisions of the Plan. 
In the event of a conflict between one or more provisions of this Agreement
and one or more provisions of the Plan, the provisions of the Plan shall
govern.  Terms used and not defined in this Agreement shall have the meaning
set forth in the Plan.  

     20.  The Committee shall have the power to interpret the Plan and this
Agreement and to adopt such rules for the administration, interpretation and
application of the Plan as are consistent therewith and to interpret or revoke
any such rules.  All actions taken and all interpretations and determinations
made by the Committee in good faith shall be final and binding upon Employee,
the Company and all other interested persons.  No member of the Committee 




                                     -5-

<PAGE>
shall be personally liable for any action, determination or interpretation
made in good faith with respect to the Plan or this Agreement.  In its
absolute discretion, the Board may at any time and from time to time exercise
any and all rights and duties of the Committee under the Plan and this
Agreement.

     21.  In the event that any provision in this Agreement shall be held
invalid or unenforceable, such provision shall be severable from, and such
invalidity or unenforceability shall not be construed to have any effect on,
the remaining provisions of this Agreement.

     22.  This Agreement constitutes the entire understanding of the parties
on the subjects covered.  The Employee expressly warrants that he or she is
not executing this Agreement in reliance on any promises, representations, or
inducements other than those contained herein, and that he or she is executing
this Agreement voluntarily, free of any duress or coercion.  Modifications to
this Agreement or the Plan can be made only in an express written contract
executed by a duly authorized officer of the Company.

     IN WITNESS WHEREOF, the parties have executed this Agreement, in
duplicate, the day and year first above written.


                                  TRANSAMERICA CORPORATION




                                  By _________________________________




____________________________________
Employee Signature


____________________________________
Print Name



____________________________________
Address


____________________________________



____________________________________
Social Security Number




                                     -6-



<PAGE>
                                                              EXHIBIT EX-10.4
                          TRANSAMERICA CORPORATION
                    NON-QUALIFIED STOCK OPTION AGREEMENT

          THIS AGREEMENT, made as of this [DAY] day of [MONTH], 1994, between
TRANSAMERICA CORPORATION, a Delaware corporation (the "Company") and
___________________________________ (the "Director").

                            W I T N E S S E T H:

     WHEREAS, the Company has adopted the 1985 Stock Option and Award Plan of
Transamerica Corporation (the "Plan"), providing for the granting of certain
stock options to Nonemployee Directors of the Company and its Affiliates,
which options ("non-qualified stock options") are not intended to be incentive
stock options within the meaning of section 422, or successor provisions, of
the Internal Revenue Code of 1986, as amended (the "Code"), to purchase shares
of common stock of the Company (the "Common Stock"); and

     WHEREAS, the Plan authorizes the grant of an option to the Director on
the date of this Agreement, thereby allowing the Director to acquire or
increase his or her proprietary interest in the Company in order that said
Director will have a further incentive for remaining with and increasing his
or her efforts on behalf of the Company; and

     WHEREAS, this Agreement is prepared in conjunction with and under the
terms of the Plan; although all of the terms of the Plan and the definitions
used in the Plan have not been set forth herein, such terms and definitions
are incorporated herein and made a part hereof by reference; and the
provisions of the Plan shall govern any interpretation of this Agreement; and

     WHEREAS, the Director has accepted the grant of stock options hereunder
and agreed to the terms and conditions hereinafter stated;

     NOW THEREFORE, in consideration of the foregoing and of the mutual
covenants hereinafter set forth and other good and valuable consideration, the
receipt and adequacy of which are hereby acknowledged, the parties hereto
hereby agree as follows:

     1.   The Company hereby grants to the Director under Section 7 of the
Plan, as a separate incentive in connection with his or her service on the
Board and not in lieu of any fees or other compensation for his or her
services, a non-qualified stock option to purchase, on the terms and
conditions set forth in this Agreement and the Plan, all or any part of an
aggregate of 1,500 shares of authorized but unissued or reacquired shares of
the Common Stock, at the purchase price set forth in paragraph 2 of this
Agreement.  The option granted hereby is not intended to be an Incentive Stock
Option within the meaning of section 422 of the Code.

     2.   The purchase price per share (the "Option Price") shall be         
$________, which is the fair market value per share of the Common Stock on the
date of this Agreement.  The Option Price shall be payable in the legal tender
of the United States, in shares of the Common Stock of the Company, or in a
combination of such legal tender and such shares.

<PAGE>
    3.   The number and class of shares specified in paragraph 1 above,
and/or the Option Price, shall be proportionately adjusted for any increase or
decrease in the number of issued and outstanding shares of Common Stock
resulting from a subdivision or consolidation of shares or the payment of a
stock dividend or any other increase or decrease in the number of issued and
outstanding shares of Common Stock effected without receipt of consideration
by the Company.  If the Company shall be the surviving corporation in any
merger or consolidation, the option shall pertain to and apply to the
securities to which a holder of the same number of shares of Common Stock that
are subject to the option would have been entitled.  A dissolution or
liquidation of the Company, or a merger or consolidation in which the Company
is not the surviving corporation, shall cause the option to terminate, unless
the agreement of merger or consolidation shall otherwise provide.

     4.   The right to exercise the option awarded by this Agreement shall
accrue as to 100% of the shares subject to such option on the date which is
six months after the date of the Company's 1994 Annual Meeting of
Stockholders.

     5.   Subject to the provisions of this paragraph 5, the right to exercise
the option awarded by this Agreement shall expire on the date which is one
month after the tenth anniversary of the date of this Agreement (the "Normal
Expiration Date").  In the event of the termination of the Director's service
on the Board for any reason except Retirement, Total Disability or death, the
right to exercise the option awarded by this Agreement shall expire three (3)
months after the date of such termination or upon the Normal Expiration Date,
whichever shall first occur.  In the event of the Director's termination of
service on the Board on account of his or her Retirement or Total Disability,
the right to exercise the option awarded by this Agreement shall expire three
(3) years after the date of such termination or upon the Normal Expiration
Date, whichever shall first occur.  In the event the Director shall die within
such three (3) month or three (3) year period, whichever is applicable, or
shall die while a Director, the option may be exercised by the Director's
transferee, as hereinafter provided, for a period of one (1) year after the
date of the Director's death.

     6.   The option shall be exercisable during the Director's lifetime only
by the Director.  The option shall be non-transferable by the Director
otherwise than by will or the applicable laws of descent and distribution.

     7.   To the extent exercisable after the Director's death, the option
shall be exercised only by the Director's transferee who shall be the person
or persons entitled to the option under the Director's will, or if the
Director shall fail to make testamentary disposition of the option, his or her
legal representative.  Any transferee exercising the option must furnish the
Company (a) written notice of his or her status as transferee, (b) evidence
satisfactory to the Company to establish the validity of the transfer of the
option and compliance with any laws or regulations pertaining to said
transfer, and (c) written acceptance of the terms and conditions of the option
as prescribed in this Agreement.







                                      2

<PAGE>
    8.   The option may be exercised by the person then entitled to do so as
to any shares which may then be purchased (a) by giving written notice of
exercise to the Company, specifying the number of full shares to be purchased
and accompanied by full payment of the purchase price thereof (and the amount
of any income tax the Company is required by law to withhold by reason of such
exercise), and (b) by giving satisfactory assurances in writing if requested
by the Company, signed by the person exercising the option, that the shares to
be purchased upon such exercise are being purchased for investment and not
with a view to the distribution thereof.  No partial exercise of this option
may be for less than ten (10) share lots or multiples thereof.  Unless
otherwise specified by the Director, a partial exercise of the option shall be
deemed to be an exercise of the portion of the option with the earliest Normal
Expiration Date(s).

     9.   If at any time the Company shall determine, in its discretion, that
the listing, registration or qualification of the shares covered by the option
upon any securities exchange or under any state or federal law, or the consent
or approval of any governmental regulatory authority, is necessary or
desirable as a condition of the purchase of shares hereunder, the option may
not be exercised, in whole or in part, unless and until such listing,
registration, qualification, consent or approval shall have been effected or
obtained free of any conditions not acceptable to the Company.  The Company
shall make reasonable efforts to meet the requirements of any such state or
federal law or securities exchange and to obtain any such consent or approval
of any such governmental authority.

     10.  Neither the Director nor any person claiming under or through said
Director shall be or have any of the rights or privileges of a stockholder of
the Company in respect of any of the shares issuable upon the exercise of the
option, unless and until certificates representing such shares shall have been
issued, recorded on the records of the Company or its transfer agents or
registrars, and delivered to Director.

     11.  A leave of absence or an interruption in service (including an
interruption during military service) authorized or acknowledged by the
Company shall not be deemed a termination of service for the purposes of this
Agreement.

     12.  Any notice to be given to the Company under the terms of this
Agreement shall be addressed to the Company, in care of its Secretary, at 600
Montgomery Street, San Francisco, California 94111, or at such other address
as the Company may hereafter designate in writing.  Any notice to be given to
the Director shall be addressed to the Director at the address set forth
beneath the Director's signature hereto, or at such other address as the
Director may hereafter designate in writing.  Any such notice shall be deemed
to have been duly given if and when enclosed in a properly sealed envelope,
addressed as aforesaid, registered or certified and deposited, postage and
registry fee prepaid, in a United States post office.









                                      3

<PAGE>
    13.  Nothing herein contained shall affect the Director's right to
participate in and receive benefits under and in accordance with the then
current provisions of any pension, insurance or other employee welfare plan or
program of the Company or any Affiliate.

     14.  Except as otherwise herein provided, the option herein granted and
the rights and privileges conferred hereby shall not be transferred, assigned,
pledged or hypothecated in any way (whether by operation of law or otherwise)
and shall not be subject to sale under execution, attachment or similar
process.  Upon any attempt to transfer, assign, pledge, hypothecate or
otherwise dispose of said option, or of any right or privilege conferred
hereby, contrary to the provisions hereof, or upon any attempted sale under
any execution, attachment or similar process upon the rights and privileges
conferred hereby, said option and the rights and privileges conferred hereby
shall immediately become null and void.

     15.  Notwithstanding any other provision of this Agreement except the
last sentence of paragraph 5 hereof relating to the death of the Director (in
which case this option is exercisable to the extent set forth therein), this
option is not exercisable after the expiration of five (5) years and one (1)
month from the date of this Agreement.  In no event is this option exercisable
after the expiration of six (6) years and one (1) month from the date of this
Agreement.

     16.  Subject to the limitation on the transferability of the option
contained herein, this Agreement shall be binding upon and inure to the
benefit of the heirs, legatees, legal representatives, successors and assigns
of the parties hereto.

     17.  This Agreement is subject to all the terms and provisions of the
Plan.  In the event of a conflict between one or more provisions of this
Agreement and one or more provisions of the Plan, the provisions of the Plan
shall govern.  Terms used and not defined in this Agreement shall have the
meaning set forth in the Plan.

     18.  Notwithstanding the provisions of Section 2 of the Plan, the
Committee shall exercise no discretion with respect to the interpretation or
administration of this option.  The Board shall have the power to construe the
Plan and the option, to determine all questions arising thereunder, and to
adopt and amend such rules and regulations for the administration thereof as
it may deem desirable.  The interpretation and construction by the Board of
any provision of the Plan or of the option shall be final.  No member of the
Board shall be liable for any action or determination made in good faith with
respect to the Plan or the option.













                                      4

<PAGE>
    19.  In the event that any provision in this Agreement shall be held
invalid or unenforceable, such provision shall be severable from, and such
invalidity or unenforceability shall not be construed to have any effect on,
the remaining provisions of this Agreement.

     IN WITNESS WHEREOF, the parties have executed this Agreement, in
duplicate, the day and year first above written.

                              TRANSAMERICA CORPORATION




                           By __________________________________





____________________________________
Director Signature



____________________________________


____________________________________
Address


____________________________________
Social Security Number
























                                      5



<PAGE>
                                                              EXHIBIT EX-10.5
                           AMENDMENT NO. 6 TO THE
                     1985 STOCK OPTION AND AWARD PLAN OF
                          TRANSAMERICA CORPORATION


          TRANSAMERICA CORPORATION, having adopted the 1985 Stock Option and
Award Plan of Transamerica Corporation (the "Plan"), hereby amends the Plan,
effective as of January 1, 1994, as follows:

          1.  Sections 1(v), 4(a)(2)(A)(iii), and 4(b)(1) are amended by
substituting the phrase "Section 422 of the Code" for the phrase "Section 422A
of the Code".

          2.  A new Section 1(y) is added to the Plan to read as follows:

     (y)  RULE 16b-3

          "Rule 16b-3" means Rule 16b-3 promulgated under the Securities
     Exchange Act of 1934, as amended, and any future regulation amending,
     supplementing or superseding such regulation.

          3.  The third sentence of Section 2(a) is amended in its entirety to
read as follows:

     A Director shall be eligible to serve on the Committee only if he or she
     is a "disinterested person" under Rule 16b-3.

          4.  Section 3(c) is amended in its entirety to read as follows:

     (c)  CHANGES IN COMPANY'S SHARES

          In the event that the outstanding shares of Common Stock of the
     Company are hereafter increased or decreased or changed into or exchanged
     for a different number or kind of shares or other securities of the
     Company, or of another corporation, by reason of reorganization, merger,
     consolidation, recapitalization, reclassification, stock split-up, stock
     dividend, spin-off or combination of shares, appropriate adjustments
     shall be made by the Committee in the numerical limitation of Section
     4(a)(2)(i) and in the aggregate number and kinds of shares and units
     which may be issued on exercise of Options or be issued or granted as
     Awards.

          5.  Section 4(a)(2)(i) is amended in its entirety to read as
follows:

          (i)  Select from among the eligible key Employees the Employees to
     whom Options should be granted and determine the number of shares of
     Common Stock to be subject to such Options, provided that during any
     fiscal year of the Company, no key Employee shall be granted Options
     which cover more than 500,000 shares.  

<PAGE>
         6.  Section 4(b)(8) is amended by substituting the phrase "Section
424 of the Code" for the phrase "Section 425 of the Code".

          7.  Section 4(b)(10)(B) is amended by substituting the phrase
"Section 424(d) of the Code" for the phrase "Section 425(d) of the Code".

          8.  Section 6(e) is amended in its entirety to read as follows:

     (e)  AMENDMENT, SUSPENSION, OR TERMINATION OF THE PLAN

          The Board or the Committee, each in its sole discretion, may alter,
     amend or terminate the Plan, or any part thereof, at any time and for any
     reason.  However, only if and to the extent required to maintain the
     Plan's qualification under Rule 16b-3, any such amendment shall be
     subject to stockholder approval.  In addition, as required by Rule 16b-3,
     the provisions of Section 7 regarding the formula for determining the
     amount, exercise price, and timing of Nonemployee Director Options shall
     in no event be amended more than once every six months, other than to
     comport with changes in the Code and/or ERISA.  (ERISA is not applicable
     to the Plan.)  Neither the amendment, suspension, nor termination of the
     Plan shall, without the consent of the Optionee or the Grantee, alter or
     impair any rights or obligations under any Option or Award theretofore
     granted.  No Option or Award may be granted during any period of
     suspension nor after termination of the Plan, and in no event may any
     Option intended to be an Incentive Stock Option be granted under this
     Plan after January 26, 2004.

          9.  Section 7(a) is amended in its entirety to read as follows:

     (a)  GRANTING OF OPTIONS

               (i)  For purposes of this Section 7(a), the term "Daily Mean"
          shall mean the mean between the highest and lowest sale prices of
          the Company's Common Stock quoted in the New York Stock Exchange
          Composite Transactions Index for the date in question, as published
          in The Wall Street Journal.

               (ii)  For purposes of this Section 7(a), the term "Window
          Period" shall mean the period of ten business days which begins on
          the third business day following the release of the Company's
          summary statement of sales and earnings for the immediately
          preceding fiscal year, and which ends on the twelfth business day
          following such release.

               (iii)  For purposes of this Section 7(a), the term "Grant Date"
          shall mean the latest business day during a Window Period on which
          the Daily Mean for that date equals or most closely approximates the
          arithmetic mean of all of the Daily Means for all of the business
          days during the Window Period.

               (iv)  Each Nonemployee Director who is a Nonemployee Director
          on January 27, 1994 and is such as of the next occurring Grant Date,
          automatically will receive, as of such Grant Date only, an Option to
          purchase 1,500 shares of Common Stock.



                                      2

<PAGE>
              (v)  Each Nonemployee Director who becomes a Nonemployee
          Director after January 27, 1994 and who is such as of the next
          occurring Grant Date, automatically will receive, as of such Grant
          Date only, an Option to purchase 1,500 shares of Common Stock.

               (vi)  Each continuing Nonemployee Director (i.e., a Nonemployee
          Director who, pursuant to Section 7(a)(iv) or (v), has received an
          initial grant of an Option to purchase 1,500 shares of Common Stock)
          automatically will receive, on each subsequent Grant Date on which
          the Nonemployee Director is such, an Option to purchase 1,500 shares
          of Common Stock.

          10.  Sections 7(b)(1) through 7(b)(4), inclusive, are amended in
their entirety to read as follows:

     (b)  TERMS OF OPTIONS

          (1)  OPTION AGREEMENT

               Each Option shall be evidenced by a written stock option
          agreement which shall be executed by the Optionee and the Company.

          (2)  OPTION PRICE

               The price of the shares subject to each Option shall be the
          Fair Market Value for such shares on the date that the Option is
          granted.

          (3)  EXERCISABILITY

               Each Option shall be exercisable in full commencing six months
          after the date that the Option is granted, provided that each Option
          granted during 1994 shall be exercisable in full commencing six
          months after the 1994 Annual Meeting of Stockholders.

          (4)  EXPIRATION OF OPTIONS

               (A)  Each Option shall terminate upon the first to occur of the
          events listed in subparagraph (B) of this Section 7(b)(4).

               (B)    (i)  The expiration of ten years and one month from the
               date the Option was granted, subject to the provisions of
               clause (v), below; or

                     (ii)  The expiration of three months from the date of the
               Optionee's termination of service as a Director, unless such
               termination of service results from the Optionee's death, Total
               Disability or Retirement, subject to the provisions of clause
               (v) below;

                    (iii)  The expiration of three years from the date of the
               Optionee's termination of service as a Director by reason of
               Total Disability, subject to the provisions of clause (v)
               below;



                                      3

<PAGE>
                   (iv)  The expiration of three years from the date of the
               Optionee's Retirement, subject to the provisions of clause (v)
               below; or

                    (v)  The expiration of one year from the date of the
               Optionee's death, if such death occurs while the Optionee is a
               Director or within the three-month or three-year period
               referred to in (ii), (iii) or (iv), above.

          IN WITNESS WHEREOF, Transamerica Corporation, by its duly authorized
Chairman of its Management Development and Compensation Committee, and by its
duly authorized officer, has executed this Amendment No. 6 on the date(s)
indicated below.
                                        TRANSAMERICA CORPORATION


Dated: ________________, 1994           By  _________________________
                                              Forrest N. Shumway,
                                              Chairman, Management
                                              Development and 
                                              Compensation Committee



Dated: ________________, 1994           And By ______________________
                                               Title:































                                      4



<PAGE>
                                                      EXHIBIT EX-11


           STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS
                      TRANSAMERICA CORPORATION


                                        Three months ended March 31,
                                              1994         1993
                                        (Dollar amounts in millions,
                                           except for share data)
Primary

Average shares outstanding                     75.8        79.3
Net effect of dilutive stock options--
  based on the treasury stock method
  using average market price                    1.4*        1.3*
                                               ____        ____
                                  TOTAL        77.2        80.6
                                               ====        ====

Net income                                   $103.0       $91.8
Preferred dividends                            (5.8)       (6.0)
                                             ______       _____
Net income to common                         $ 97.2       $85.8
                                             ======       =====

Per share amount                              $1.28       $1.08
                                              =====       =====

Fully Diluted

Average shares outstanding                     75.8        79.3
Net effect of dilutive stock options--
  based on the treasury stock method
  using the market price at quarter end
  if higher than the average market
  price for three months                        1.4*        1.7*
                                               ____        ____
                                  TOTAL        77.2        81.0
                                               ====        ====

Net income                                   $103.0       $91.8
Preferred dividends                            (5.8)       (6.0)
                                             ______       _____
Net income to common                         $ 97.2       $85.8
                                             ======       =====

Per share amount                             $ 1.28       $1.08
                                             ======       =====

*Not included in per share calculation because effect is less
 than 3%.




<PAGE>
                                            EXHIBIT 12


        TRANSAMERICA CORPORATION AND SUBSIDIARIES
    COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES


                                     Three Months Ended
                                          March 31,
                                      1994         1993
                                      (Dollar amounts in
                                          millions)
Fixed charges:
  Interest and debt expense          $122.6       $133.1
  One-third of rental expense           7.5          7.2
                                     ______       ______
    Total                            $130.1       $140.3
                                     ======       ======
Earnings:
  Consolidated income from
    continuing operations            $103.7       $ 93.0
  Provision for income taxes           61.5         54.9
  Fixed charges                       130.1        140.3
                                     ______       ______
    Total                            $295.3       $288.2
                                     ======       ======

Ratio of earnings from continuing
  operations to fixed charges          2.27         2.05
                                       ====         ====




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