TRANSAMERICA CORP
10-Q, 1995-08-09
FINANCE SERVICES
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                     SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C.  20549

                             __________________


                                  FORM 10-Q

( X )  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                   SECURITIES EXCHANGE ACT OF 1934

For Quarterly Period Ended June 30, 1995


Commission File Number 1-2964

                             __________________


                          TRANSAMERICA CORPORATION
           (Exact name of registrant as specified in its charter)

            Delaware                                           94-0932740
(State or other jurisdiction of                            (I.R.S. Employer
 incorporation or organization)                           Identification No.)


                            600 Montgomery Street
                       San Francisco, California 94111
                  (Address of principal executive offices)
                                 (Zip Code)

                               (4l5) 983-4000
            (Registrant's telephone number, including area code)




     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.   Yes  X      No

     Number of shares of Common Stock, $1 par value, outstanding as of close
of business on July 31, 1995: 68,617,614 shares, after deducting 11,120,848
shares in treasury.

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Page 2

                          TRANSAMERICA CORPORATION

                                  FORM 10-Q

Part I.  Financial Information

Item 1.  Financial Statements.


     The following unaudited consolidated financial statements of
Transamerica Corporation and Subsidiaries, for the periods ended June 30, 1995
and 1994, do not include complete financial information and should be read in
conjunction with the Consolidated Financial Statements filed with the
Commission in Transamerica's Annual Report on Form 10-K for the year ended
December 31, 1994.  The financial information presented in the financial
statements included in this report reflects all adjustments, consisting only
of normal recurring accruals, which are, in the opinion of management,
necessary for a fair statement of results for the interim periods presented.
Results for the six months are not necessarily indicative of the results for
the entire year for most of the Corporation's businesses.
 
     On March 31, 1995, Transamerica acquired a portfolio of approximately
40,000 home equity loans from ITT Consumer Financial Corporation (ITT) for
$1,029.3 million in cash.  For a discussion of this transaction see page 8 of
this document.

                                *  *  *  *  *


     The consolidated ratios of earnings to fixed charges were computed by
dividing income from continuing operations before fixed charges and income
taxes by the fixed charges.  Fixed charges consist of interest and debt
expense and one-third of rent expense, which approximates the interest factor.

     
     
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                 TRANSAMERICA CORPORATION AND SUBSIDIARIES
                               _____________

                        CONSOLIDATED BALANCE SHEET

                                  Assets


                                                   June 30,    December 31,
                                                     1995          1994
Investments, principally of life
    insurance subsidiaries:
  Fixed maturities                                $24,607.4     $21,037.0
  Equity securities                                   599.4         427.2
  Mortgage loans and real estate                      448.7         455.5
  Loans to life insurance policyholders               417.6         412.9
  Short-term investments                              159.5         163.7
                                                  _________     _________
                                                   26,232.6      22,496.3

Finance receivables                                 8,326.9       7,426.1
Less unearned fees ($277.5 in 1995
  and $248.2 in 1994) and allowance for
  losses                                              525.6         455.2
                                                  _________     _________
                                                    7,801.3       6,970.9

Cash and cash equivalents                             119.3          64.3
Trade and other accounts receivable                 2,848.3       2,610.3
Property and equipment, less accumulated
    depreciation of $1,046.6 in 1995 and 
    $974.9 in 1994:
  Land, buildings and equipment                       379.9         360.7
  Equipment held for lease                          2,776.5       2,606.6
Deferred policy acquisition costs                   2,024.3       2,480.5
Separate account assets                             1,960.0       1,666.5
Goodwill, less accumulated amortization of
  $124.7 in 1995 and $123.2 in 1994                   409.4         443.7
Other assets                                          796.8         694.0
                                                  _________     _________
                                                  $45,348.4     $40,393.8
                                                  =========     =========

(Amounts in millions)

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                 TRANSAMERICA CORPORATION AND SUBSIDIARIES
                             _________________

                  CONSOLIDATED BALANCE SHEET (Continued)

                   Liabilities and Shareholders' Equity


                                                   June 30,    December 31,
                                                     1995          1994

Life insurance policy liabilities                 $26,176.9     $24,731.7
Notes and loans payable, principally of
  finance subsidiaries, of which $1,104
  in 1995 and $1,684 in 1994 matures
  within one year                                  10,253.0       9,173.1
Accounts payable and other liabilities              1,991.2       1,627.5
Income taxes                                          829.6         259.2
Separate account liabilities                        1,960.0       1,666.5

Minority interest in preferred securities
  of affiliate                                        200.0         200.0

Shareholders' equity:
  Preferred Stock ($100 par value):
    Authorized--1,200,000 shares; issuable
      in series, cumulative
    Outstanding--Dutch Auction Rate Trans-
      ferable Securities, 2,250 shares, at
      liquidation preference of $100,000
      per share, weighted average dividend
      rate of 4.61% in 1995 and 3.58% in 1994         225.0         225.0
    Outstanding--Series D, 180,091 shares in
      1995 and 181,642 shares in 1994, at 
      liquidation preference of $500 per
      share, cumulative dividend rate of 8.5%          90.1          90.8
  Preference Stock (without par value)--
    5,000,000 shares authorized; none
    outstanding
  Common Stock ($1 par value):
    Authorized--150,000,000 shares
    Outstanding--68,749,158 shares in 1995
      and 69,395,099 shares in 1994, after
      deducting 10,989,304 shares and
      10,343,363 shares in treasury                    68.7          69.4
  Additional paid-in capital                           48.7          96.5
  Retained earnings                                 2,693.4       2,557.4
  Net unrealized gain (loss) from investments
    marked to fair value                              840.9        (265.1) 
  Foreign currency translation adjustments            (29.1)        (38.2)
                                                  _________     _________
                                                    3,937.7       2,735.8
                                                  _________     _________
                                                  $45,348.4     $40,393.8
                                                  =========     =========

(Amounts in millions except for share data)

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Page 5

<TABLE>
                                  TRANSAMERICA CORPORATION AND SUBSIDIARIES
                                               _______________

                                      CONSOLIDATED STATEMENT OF INCOME

<CAPTION>
                                                       Six months ended              Three months ended
                                                            June 30,                       June 30,
                                                       1995         1994              1995          1994
<S>                                                  <C>          <C>               <C>           <C>
REVENUES
Life insurance premiums and related
  income                                             $  930.6     $  739.5          $  505.1      $  409.0
Investment income                                       975.2        864.0             495.5         432.0
Finance charges and other fees                          571.5        508.0             301.4         261.7
Leasing revenues                                        343.0        278.2             174.0         164.6
Real estate and tax service revenues                     93.6        149.3              50.6          67.1
Gain on investment transactions                          13.3          7.4              10.2           4.8
Other                                                    74.3         52.0              44.2          23.8
                                                     ________     ________          ________      ________
                                                      3,001.5      2,598.4           1,581.0       1,363.0
EXPENSES
Life insurance benefits                               1,415.1      1,169.9             756.0         623.6
Life insurance underwriting, acquisition
  and other expenses                                    279.8        256.7             134.1         125.7
Leasing operating and maintenance costs                 179.3        144.7              90.3          86.9
Interest and debt expense                               354.1        265.1             185.8         142.5
Provision for losses on receivables                      51.4         48.0              25.5          23.8
Other, including administrative and general
  expenses                                              371.8        378.6             190.0         190.3
                                                     ________     ________          ________      ________
                                                      2,651.5      2,263.0           1,381.7       1,192.8
                                                     ________     ________          ________      ________
                                                        350.0        335.4             199.3         170.2
Income taxes                                            135.9        126.0              81.5          64.5
                                                     ________     ________          ________      ________
Income from continuing operations                       214.1        209.4             117.8         105.7
Loss from discontinued operations                                     (0.7)
                                                     ________     ________          ________      ________
Net income                                           $  214.1     $  208.7          $  117.8      $  105.7
                                                     ========     ========          ========      ========
Earnings per share of common stock (based
  on weighted average number of shares
  outstanding of 69,146,000 in 1995 and
  74,984,000 in 1994 after deduction of
  preferred dividends):
    Income from continuing operations
      before investment transactions                    $2.84        $2.57             $1.54          $1.30
    Gain on investment transactions                      0.12         0.06              0.09           0.04
                                                        _____        _____             _____          _____
    Income from continuing operations                    2.96         2.63              1.63           1.34
    Loss from discontinued operations                                (0.01)
                                                        _____        _____             _____          _____
    Net income                                          $2.96        $2.62             $1.63          $1.34
                                                        =====        =====             =====          =====
Dividends per share of common stock                     $1.00        $1.00             $0.50          $0.50
                                                        =====        =====             =====          =====

Ratio of earnings to fixed charges                       1.95         2.19

<FN>
(Dollar amounts in millions except for share data)

</TABLE>

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Page 6
                TRANSAMERICA CORPORATION AND SUBSIDIARIES
                              ____________

               CONSOLIDATED STATEMENT OF RETAINED EARNINGS

                                                      Six months ended
                                                          June 30,
                                                      1995        1994

Balance at beginning of year                        $2,557.4    $2,297.9
Net income                                             214.1       208.7
Dividends on common stock                              (69.0)      (72.9)
Dividends on preferred stock                            (9.1)      (11.9)
                                                    ________    ________
Balance at end of period                            $2,693.4    $2,421.8
                                                    ========    ========


                  CONSOLIDATED STATEMENT OF CASH FLOWS

                                                      Six months ended
                                                          June 30,
                                                      1995        1994
OPERATING ACTIVITIES
Income from continuing operations                   $  214.1    $  209.4
Adjustments to reconcile income from
    continuing operations to net cash
    provided by operating activities:
  Increase in life insurance policy
    liabilities, excluding policyholder
    balances on interest-sensitive policies            524.3       504.2
  Amortization of policy acquisition costs             109.0        93.8
  Policy acquisition costs deferred                   (201.0)     (186.1)
  Depreciation and amortization                        149.8       105.2
  Other                                                (67.6)      (19.6)
                                                    ________    ________
  Net cash provided by continuing operations           728.6       706.9

INVESTING ACTIVITIES
Finance receivables originated                      (9,166.7)   (8,455.5)
Finance receivables collected or sold                9,155.4     8,295.4
Purchase of investments                             (2,671.0)   (3,986.5)
Sales and maturities of investments                  1,464.5     2,864.2
Purchase of the container division assets
  of Tiphook plc                                                (1,061.4)
Purchase of finance receivables and other
  assets from ITT Consumer Finance
  Corporation                                       (1,029.3)
Proceeds from disposition of discontinued
  operations                                                       326.4
Cash transactions with discontinued operations                       5.4
Other                                                 (261.8)     (275.1)
                                                    ________    ________
  Net cash used by investing activities             (2,508.9)   (2,287.1)

FINANCING ACTIVITIES
Proceeds from debt financing                         5,313.4     4,764.3
Payment of notes and loans                          (4,250.2)   (3,728.2)
Receipts from interest-sensitive policies
  credited to policyholder account balances          2,376.0     2,171.2
Return of policyholder balances on
  interest-sensitive policies                       (1,476.6)   (1,180.8)
Treasury stock purchases                               (71.3)     (333.5)
Other common stock transactions                         22.9         4.4
Redemption of preferred stock                           (0.8)
Dividends                                              (78.1)      (84.8)
                                                    ________    ________
  Net cash provided by financing activities          1,835.3     1,612.6
                                                    ________    ________
Increase in cash and cash equivalents                   55.0        32.4
Cash and cash equivalents at beginning
  of year                                               64.3        92.7
                                                    ________    ________
Cash and cash equivalents at end of period          $  119.3    $  125.1
                                                    ========    ========

(Amounts in millions)

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Page 7


Item 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations.

Consolidated Results

     Transamerica's income from continuing operations for the first half of
1995 increased $4.7 million (2%), compared to the first half of 1994.  Income
from continuing operations for the first half of 1995 included net after tax
gains from investment transactions aggregating $8.6 million compared to
$4.8 million in the first half of 1994.  In the first half of 1995
Transamerica's income from continuing operations before investment
transactions increased $900,000, less than 1%, due primarily to increases in
life insurance, commercial lending and leasing operating results.  Partially
offsetting these improvements were declines in real estate services and asset
management, and consumer lending operating results, and higher unallocated
interest and expenses.  

     Transamerica's income from continuing operations for the second quarter
of 1995 increased $12.1 million (11%) compared to the second quarter of 1994. 
Income from continuing operations for the second quarter of 1995 included net
after tax gains from investment transactions aggregating $6.6 million compared
to $3.1 million in the second quarter of 1994.  In the second quarter of 1995
Transamerica's income from continuing operations before investment
transactions increased $8.6 million (8%) due primarily to increases in life
insurance, leasing and commercial lending operating results.  Partially
offsetting these improvements were declines in real estate services and asset
management, and consumer lending operating results, and higher unallocated
interest and expenses.  

     Gain (loss) on investment transactions, pretax, included in consolidated
revenues, comprises (amounts in millions):

                                      Six months ended    Three months ended
                                          June 30,             June 30,
                                        1995    1994         1995    1994

Net gain on sale of investments        $22.6   $23.3        $16.3   $10.4
Adjustment for impairment in value      (6.7)   (9.8)        (2.7)   (2.3)
Accelerated amortization of deferred
  policy acquisition costs              (2.6)   (6.1)        (3.4)   (3.3)
                                       _____   _____        _____   _____
                                       $13.3   $ 7.4        $10.2   $ 4.8
                                       =====   =====        =====   =====

     The amortization of deferred policy acquisition costs is adjusted due to
losses or gains realized on the sale of certain investments.  The adjustment
to the amortization of deferred policy acquisition costs is included in
investment transactions as an offset to the related gains or losses. 
Investment transactions also reflected downward adjustments primarily for
impairment in the value of certain nonperforming fixed maturity investments,
mortgage loans, real estate investments and real estate acquired through
foreclosure.

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Revenues and Income by Line of Business

<TABLE>
                            REVENUES AND INCOME BY LINE OF BUSINESS
<CAPTION>
                                     Six months ended June 30,                Second quarter
                                  Revenues                 Income                 Income
                             1995        1994         1995        1994        1995      1994
                                                 (Amounts in millions)
<S>                        <C>         <C>           <C>         <C>         <C>       <C>

Consumer lending           $  375.7    $  338.4      $ 40.6      $ 45.7      $ 22.9    $ 24.3
Commercial lending            217.7       185.0        33.0        25.4        15.0      14.0
Leasing                       357.8       285.2        35.1        28.7        18.8      15.7
Amortization of goodwill                               (6.5)       (6.5)       (3.2)     (3.2)
                           ________    ________      ______      ______      ______    ______
Finance                       951.2       808.6       102.2        93.3        53.5      50.8

Life insurance              1,899.7     1,606.4       136.1       121.9        73.3      63.0

Real estate services and
  asset management            146.6       185.5        15.7        42.1        11.8      16.7
Amortization of goodwill                               (0.3)       (0.9)       (0.1)     (0.5)
                           ________    ________      ______      ______      ______    ______
Real estate services
  and asset management        146.6       185.5        15.4        41.2        11.7      16.2

Unallocated: 
  Interest and other 
    expenses                                          (47.2)      (44.8)      (25.3)    (23.7)
  Investment trans-
    actions                    13.5        (2.1)        7.6        (2.2)        4.6      (0.6)
                           ________    ________      ______      ______      ______    ______
Unallocated investment
  transactions, interest
  and other expenses           13.5        (2.1)      (39.6)      (47.0)      (20.7)    (24.3)
Consolidation
  eliminations                 (9.5)
                           ________    ________      ______      ______      ______    ______
Total revenues and
  income from continuing
  operations               $3,001.5    $2,598.4      $214.1      $209.4      $117.8    $105.7
                           ========    ========      ======      ======      ======    ======
</TABLE>


Consumer Lending

     On March 31, 1995, the consumer lending operation purchased from ITT net
consumer finance receivables of $1,011 million with an estimated fair value of
$955 million and repossessed assets with an estimated fair value of $28.7
million for $1,029.3 million in cash.  The purchased receivables were all real
estate secured, of which 14% were located in California.  The $109.1 million
excess of the cash purchase price over the estimated fair value of the  

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Page 9


acquired tangible assets (net of assumed liabilities of $11 million associated
with the portfolio) was included in other assets as customer renewal rights. 
The consumer lending operation did not assume any borrowings, tax liabilities
or contingent liabilities of ITT.  The purchase price has been allocated to
the assets acquired based on the best information currently available as to
the fair value of those assets.  Pending completion of review the purchase
price allocation may be revised.  

     Consumer lending net income for the first half and second quarter of 1995
was $40.5 million and $22.9 million compared to $45.6 million and $24.2
million for the comparable periods of 1994.

     Consumer lending income, before the amortization of goodwill, for the
first half and second quarter of 1995, decreased $5.1 million (11%) and
$1.4 million (6%) from the first half and second quarter of 1994.  Results
include the effects of the acquisition from ITT.  The declines were mainly due
to reduced fee income and an increased provision for losses on receivables,
partially offset by earnings from the additional receivables acquired from
ITT.  In 1994, increased competition (principally in California) produced a
high level of refinancing activity.  Consequently, prepayment fee income was
greater in the second quarter and first half of 1994 in comparison to the
second quarter and first half of 1995.  In response to the competition, the
company introduced lower rates in 1994 which produced a higher level of
customer renewals and related fee income in 1994 but a lower level of interest
income in 1995.

     Revenues increased $37.3 million (11%) and $28.8 million (16%) in the
first half and second quarter of 1995 compared to 1994's first half and second
quarter mainly due to the effects of the ITT acquisition.  Higher interest
income resulting from higher average finance receivables outstanding, which
more than offset the effects of lower rates and fee income, also contributed
to the 1995 revenue increases.

     Interest expense increased $33.8 million (28%) and $24.1 million (40%) in
the first half and second quarter of 1995 over the comparable 1994 periods as
a result of the higher levels of finance receivables outstanding and an
increase in short-term interest rates.  The provision for losses on
receivables increased $5.3 million (14%) and $1.8 million (9%) in the first
half and second quarter of 1995 over the comparable 1994 periods due to
increases in credit losses that more than offset the effects of declines in
receivable growth excluding the ITT acquisition.  Credit losses, net of
recoveries, on an annualized basis as a percentage of average consumer finance
receivables outstanding, net of unearned finance charges, were 1.76% and 1.71%
(1.95% and 2.08% excluding the effects of the ITT acquisition on the average
receivables outstanding) for the first half and second quarter of 1995
compared to 1.84% and 1.75% for the comparable periods of 1994.

     Consumer lending receivables grew 23% in the first half of 1995 due
principally to the portfolio purchased from ITT.  Excluding the loans acquired
from ITT, receivable growth was 1%.  Net consumer finance receivables
outstanding at June 30, 1995, including the receivables purchased from ITT,
included $4.3 billion of real estate secured loans, principally first and
second mortgages secured by residential properties, of which 38% are located
in California.  Real estate loans originated in the second quarter of 1995
were $236.7 million compared to $526.1 million in the second quarter of 1994,
due to a decline in renewal volume (which was caused in part by a return to
higher rates in 1995) and increased competition.

 
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     Delinquent finance receivables, which are defined as receivables
contractually past due 60 days or more, were $197.4 million (3.71% of finance
receivables outstanding) at June 30, 1995 compared to $201.1 million (3.73% of
finance receivables outstanding) at March 31, 1995 and $90.2 million (2.08% of
finance receivables outstanding) at December 31, 1994.  The $107.2 million
increase from December 31, 1994 to June 30, 1995 includes $94.2 million
relating to the ITT portfolio.  Excluding the effects of the ITT acquisition,
delinquency at June 30, 1995 would have been approximately 2.35%.  Management
has established an allowance for losses equal to 3.37% of net consumer finance
receivables outstanding at June 30, 1995 compared to 2.83% at December 31,
1994; the increase in the percentage is due to the acquisition of the ITT
portfolio.  The higher delinquency in the ITT portfolio reflects the seller's
previous emphasis on managing cash collections on a recency of payments basis
rather than emphasizing improvements in collections on a contractual basis.

     When foreclosure proceedings begin on an account secured with real
estate, the account is moved from finance receivables to other assets and is
written down to the estimated realizable value of the collateral if less than
the account balance.  After foreclosure, repossessed assets are carried at the
lower of cost or fair value less estimated selling costs.  Accounts in
foreclosure and repossessed assets held for sale totaled $248.1 million at
June 30, 1995, of which 71% pertains to California, compared to $226.1 million
at December 31, 1994, of which 79% pertained to California.  The $22 million
increase includes $21.6 million relating to the ITT portfolio, of which 38%
pertains to California.  Because future improvements may be impacted by
factors such as economic conditions and the state of the real estate market,
particularly in California, the extent and timing of any change in the trend
of foreclosures and repossessed assets remains uncertain.

Commercial Lending

     Commercial lending net income for the first half and second quarter of
1995 was $27.6 million and $12.3 million compared to $20 million and
$11.3 million for the comparable periods of 1994.

     Income, before the amortization of goodwill, for the first half and
second quarter of 1995 increased $7.6 million (30%) and $1 million (7%) over
1994's first half and second quarter.  The first half increase included a
$2.8 million after tax gain from the sale of a portfolio of consumer
rediscount loans in the first quarter of 1995.  The increases for the first
half and second quarter of 1995 resulted mainly from increased margins. 
Margins improved as a result of the greater spread between the indices at
which the commercial lending operation loaned to customers and the indices at
which funds were borrowed and higher average net receivables in the inventory
finance group.  Lower operating expenses and a lower provision for losses also
contributed to higher operating results.

     Revenues in the first half and second quarter of 1995 increased
$32.7 million (18%) and $11.7 million (12%) over the corresponding periods of
1994 mainly due to a higher average portfolio yield attributable to higher
interest rates.

     Interest expense increased $24.3 million (46%) and $11.1 million (39%) in
the first half and second quarter of 1995 over the comparable 1994 periods due

<PAGE>
Page 11


to a higher average interest rate on borrowings.  Operating expenses declined
$1.5 million (2%) and $300,000 (1%) mainly as a result of the elimination of
expenses incurred in the management of the rent-to-own receivables portfolio
which was sold, at no gain or loss, in January 1995.  The provision for losses
on receivables declined $1.9 million (18%) and $100,000 (2%) in the first half
and second quarter principally due to the sale of the consumer rediscount loan
portfolio in the first quarter of 1995.  Credit losses, net of recoveries, on
an annualized basis as a percentage of average commercial finance receivables
outstanding, net of unearned finance charges, were 0.34% and negative 0.03%
for the first half and second quarter of 1995 compared to 0.26% and 0.60% for
the comparable periods of 1994.  During the second quarter of 1995, recoveries
on previously recorded losses exceeded credit losses. 

     Net commercial finance receivables outstanding decreased $74.8 million
(2%) from December 31, 1994.  The lower net receivables reflect the February
1995 sale of the consumer rediscount portfolio comprising $118 million of net
outstanding receivables, the securitization of an additional $100 million of
insurance premium finance receivables increasing the eligible pool from $375
million to $475 million for a three year term, and the reclassification of
$47.5 million in net receivables outstanding to assets held for sale, which is
included in other assets on the consolidated balance sheet, resulting from the
commercial lending operation's decision in March 1995 to exit its operations
in Puerto Rico.  These decreases were offset in part by receivable growth in
inventory finance due to increased volume.  Management has established an
allowance for losses equal to 2.59% of net commercial finance receivables
outstanding as of June 30, 1995 compared to 2.96% at December 31, 1994.  This
decrease is primarily the result of reclassifying the Puerto Rico receivables,
which had a larger percentage reserve requirement, to assets held for sale.

     Delinquent receivables, which are defined as the instalment balance for
inventory finance and business credit receivables and the receivables balance
for all other receivables over 60 days past due, were $10.6 million (0.35% of
receivables outstanding) at June 30, 1995 compared to $19.1 million (0.62% of
receivables outstanding) at December 31, 1994.  Delinquent receivables
declined primarily due to the reclassification of the Puerto Rico receivables
portfolio to assets held for sale.

     Nonearning receivables, which are defined as balances from borrowers that
are over 90 days delinquent or at such earlier time as full collectibility
becomes doubtful, were $19.6 million (0.65% of receivables outstanding) at
June 30, 1995 compared to $23.3 million (0.75% of receivables outstanding) at
December 31, 1994.  Nonearning receivables declined primarily due to the
reclassification of the Puerto Rico receivables portfolio to assets held for
sale.

     Assets held for sale as of June 30, 1995 totaled $24.8 million net of a
$45.3 million valuation allowance, and consisted of Puerto Rico assets of
$53.2 million, other assets of $11.1 million and rent-to-own receivables of
$5.8 million.  Assets held for sale at December 31, 1994 totaled $10.9
million, net of a $65.1 million valuation allowance, and consisted of rent-to-
own finance receivables of $72.4 million and other assets of $3.6 million.  Of
the finance receivables held for sale at June 30, 1995, $6.2 million were
classified as delinquent and $4.6 million were classified as nonearning
compared to $24.5 million classified as both delinquent and nonearning at
December 31, 1994.

 <PAGE>
Page 12


Leasing

     Leasing net income for the first half and second quarter of 1995 was
$34.1 million and $18.3 million compared to $27.7 million and $15.2 million
for the first half and second quarter of 1994.

     Leasing income, before the amortization of goodwill, for the first half
and second quarter of 1995, increased $6.4 million (22%) and $3.1 million
(19%) over the first half and second quarter of 1994 mainly due to more on
hire standard, tank and refrigerated containers and European trailers.  In
addition, higher gains were experienced on the sale of equipment and increased
earnings in the finance lease business due to a larger lease portfolio. 
Partially offsetting these increases were lower earnings in the rail trailer
business which experienced a downturn in utilization.  Earnings also benefited
from a $1.8 million after tax settlement of an outstanding state tax issue.

     Revenues for the first half and second quarter of 1995 increased
$72.6 million (26%) and $13.6 million (8%) over the corresponding 1994
periods.  The increases were primarily due to a larger standard and tank
container fleet, principally as a result of the acquisition of the container
division assets of Tiphook plc in March 1994 and more on hire standard, tank
and refrigerated containers and European trailers.  Partially offsetting these
increases were lower revenues in the rail trailer business.

     Expenses increased $62.1 million (26%) in the first half of 1995 over
1994's first half mainly due to higher ownership and operating costs resulting
from the acquisition in March 1994 of the Tiphook plc container and tank
fleet.  Expenses increased $8.9 million (6%) in the second quarter of 1995
over 1994's second quarter mainly due to ownership costs associated with a
larger fleet than in the second quarter of 1994 and a higher effective
interest rate, offset in part by lower operating and administrative expenses.

     The combined utilization of standard containers, refrigerated containers,
domestic containers, tank containers and chassis averaged 85% for the first
half and 86% for the second quarter of 1995 compared to 81% for the first
half and 80% for the second quarter of 1994.  Rail trailer utilization was 75%
and 72% for the first half and second quarter of 1995 compared to 92% and 94%
for the first half and second quarter of 1994.  European trailer utilization
was 96% for the first half and 95% for the second quarter of 1995 compared to
96% for both the first half and second quarter of 1994.

Life Insurance

     Net income for the first half and second quarter of 1995 increased
$14.2 million (12%) and $10.3 million (16%) over the corresponding periods of
1994.  Net income included net after tax gains from investment transactions
of $1 million and $2 million in the first half and second quarter of 1995
compared to $7.1 million and $3.8 million in the first half and second
quarter of 1994.

     Income before investment transactions increased $20.3 million (18%) and
$12.1 million (20%) in the first half and second quarter of 1995 over the
comparable periods of 1994.  The individual life insurance, structured
settlements, living benefits, group pension, reinsurance and Canadian lines
all experienced increases in income before investment transactions in the
first half and second quarter of 1995 primarily as a result of stable interest
 

<PAGE>
Page 13


spreads on a growing asset base, increased charges on a larger base of
interest-sensitive policies and favorable mortality experienced in the
individual life insurance and reinsurance lines.   

     Investment transactions for the first half and second quarter of 1995
included after tax gains of $7 million and $6 million realized on the sale of
investments compared to $13.7 and $5.7 million for the corresponding periods
of 1994.  In the first half and second quarter of 1995 investment transactions
related to interest-sensitive products resulted in gains, and the adjustment
to the amortization of deferred policy acquisition costs reduced the gains by
$1.7 million and $2.3 million after tax.  In the first half and second quarter
of 1994 investment transactions related to interest-sensitive products also
resulted in gains, and the adjustment to the amortization of deferred policy
acquisition costs reduced the gains by $4 million and $2.2 million after tax. 
Investment transactions in the first half and second quarter of 1995 also
reflected downward adjustments of $4.3 million and $1.7 million after tax,
primarily for impairment in the value of certain below investment grade fixed
maturity investments.  Such downward adjustment was $2.7 million in the first
half of 1994.  There was no such adjustment in the second quarter of 1994.

     Premiums and other income increased $191.1 million (26%) and $96.2
million (24%) for the first half and second quarter of 1995 compared to the
corresponding periods in 1994 primarily due to higher sales of annuity
products, an increase in reinsurance assumed and an increase in charges on
interest-sensitive policies.

     Net investment income increased $102.3 million (12%) and $57.6 million
(13%) for the first half and second quarter of 1995 compared to the
corresponding periods in 1994, due primarily to increased investments.  Net
investment income for the first half and second quarter of 1995 included
$1.5 million and $1.6 million related to the accelerated accretion of
discounts on securities called or expected to be called compared to
$5.6 million and $1 million for the corresponding periods of 1994.

     Life insurance benefit costs and expenses increased $268.2 million (19%)
and $140.6 million (19%) for the first half and second quarter of 1995
compared to the corresponding periods in 1994 principally due to increases in
benefits paid or provided attributable to the larger base of life insurance
and annuities in force and higher amortization of deferred policy acquisition
costs (exclusive of amortization adjustments related to investment gains or
losses).

     Cash provided by operations for the first half and second quarter of 1995
increased $171.1 million (102%) and $97.7 million (137%) compared to the
corresponding periods in 1994 principally due to the increased investment
income from asset growth and the timing in the settlement of certain
receivables and payables, including reinsurance receivables and payables.  The
life insurance operation continues to maintain a sufficiently liquid portfolio
to cover its operating requirements, with remaining funds being invested in
longer term securities.

Real Estate Services and Asset Management

     Real estate services comprise Transamerica's real estate tax, real estate
investments, property management and other services.  Asset management 
<PAGE>
Page 14


comprised Criterion Investment Management Company (CIMC) which on May 2, 1995
sold substantially all of its assets for gross proceeds of $60 million and in
1994, Transamerica Fund Management Company which was sold on December 21,
1994.  The CIMC transaction resulted in a $4.8 million after tax gain.

     Real estate services and asset management net income for the first half
and second quarter of 1995 was $15.4 million and $11.7 million compared to
$41.2 million and $16.2 million for the comparable periods of 1994.

     Income before the amortization of goodwill for the first half and second
quarter of 1995 decreased $26.4 million (63%) and $4.9 million (29%) from the
comparable 1994 periods, primarily due to a significant decline in real estate
tax service revenues caused by lower mortgage refinancings resulting from
higher interest rates, offset in part by the $4.8 million gain on the sale of
the assets of Criterion Investment Management Company.

     Revenues for the first half and second quarter of 1995 decreased $38.9
million (21%) and $200,000 (less than 1%) from the comparable 1994 periods as
a result of decreased business at the real estate tax service operation and
the disposition of substantially all the asset management assets, offset in
part by a $23.8 million pretax gain on the sale of CIMC.

Unallocated Investment Transactions, Interest and Expenses

     Unallocated investment transactions, interest and expenses, after
related income taxes, for the first half and second quarter of 1995 resulted
in a $7.4 million (16%) and $3.6 million (15%) lower expense than in the
comparable periods of 1994.  The decreases were principally due to gains on
investment transactions aggregating $7.6 million and $4.6 million in the first
half and second quarter of 1995 compared to investment losses of $2.2 million
and $600,000 in the comparable periods of 1994.  Excluding investment
transactions, unallocated interest and expenses increased $2.4 million and
$1.6 million in the first half and second quarter of 1995 over the comparable
1994 periods primarily due to increased interest expense as a result of higher
outstanding debt.

Corporate Liquidity and Capital Requirements

     Transamerica Corporation receives funds from its subsidiaries in the
form of dividends, income taxes and interest on loans.  The Corporation uses
these funds to pay dividends to its shareholders, reinvest in the operations
of its subsidiaries and pay corporate interest, expenses and taxes. 
Reinvested funds are allocated among subsidiaries on the basis of capital
requirements and expected returns.  Reinvestment may be accomplished by
allowing a subsidiary to retain all or a portion of its earnings, or by making
capital contributions or loans.

     The Corporation also borrows funds to finance acquisitions or to lend to
certain of its subsidiaries to finance their working capital needs. 
Subsidiaries are required to maintain prudent financial ratios consistent with
other companies in their respective industries and retain the capacity through
committed credit lines to repay working capital loans from the Corporation.

     On March 31, 1995, Transamerica acquired a portfolio of approximately
40,000 home equity loans from ITT for $1,029.3 million in cash which was
funded primarily with long-term debt with the remainder funded by short-term 

<PAGE>
Page 15


bank financing.  For a discussion of this transaction see page 8 of this
document.

     On June 16, 1995, Transamerica announced that its board of directors had
authorized additional purchases of up to 2 million shares of the company's
common stock of which 243,900 had been purchased as of June 30, 1995.  As a
result of this, and other previously announced share purchase programs, during
the first half and second quarter of 1995 Transamerica purchased 1,185,100
shares and 851,900 shares for $67.1 million and $50.1 million respectively. 

Investment Portfolio

     Transamerica, principally through its life insurance subsidiaries,
maintains an investment portfolio aggregating $26.2 billion at June 30, 1995,
of which $24.6 billion was invested in fixed maturities.  At June 30, 1995,
96.4% of the fixed maturities was rated as "investment grade" with an
additional 2.6% in the BB category or its equivalent.  The amortized cost of
fixed maturities was $23.4 billion resulting in a net unrealized gain
position, before the effects of income taxes, of $1.2 billion at June 30,
1995.  Fixed maturity investments are generally held for long-term investment
and used primarily to support life insurance policy liabilities.  The
amortized cost of delinquent below investment grade securities, before
provision for impairment in value, was $3.4 million at June 30, 1995 compared
to $12.4 million at December 31, 1994.  Adjustment for impairment in value has
been made to reduce the amortized cost of certain fixed maturity investments
by $82.2 million at June 30, 1995 and $92.1 million at December 31, 1994.

     The net unrealized gain/loss from investments marked to fair value, after
related taxes and deferred acquisition cost adjustments, which is included in
shareholders' equity improved $1,106 million during the first half of 1995 and
deteriorated $855.9 million in the comparable 1994 period.

     In addition to the investments in fixed maturities, $448.7 million (1.7%
of the investment portfolio), net of allowance for losses of $49.4 million,
was invested in mortgage loans and real estate including $368.7 million in
commercial mortgage loans, $400,000 in residential mortgage loans, $108.8
million in real estate investments and $20.2 million in foreclosed real
estate.  Problem loans, defined as restructured loans yielding less than 8%
and delinquent loans, totaled $5.8 million at June 30, 1995.  Problem loans
decreased $1.9 million from December 31, 1994 to June 30, 1995.  Allowances
for possible losses of $49.4 million at June 30, 1995 and $49.7 million at
December 31, 1994 have been established to cover possible losses from mortgage
loans and real estate investments. 

Derivatives

     The operations of Transamerica are subject to risk of interest rate
fluctuations to the extent that there is a difference between the cash flows
from Transamerica's interest-earning assets and the cash flows related to its
liabilities that mature or are repriced in specified periods.  In the normal
course of its operations, Transamerica hedges some of its interest rate risk
with derivative financial instruments.  These derivatives comprise primarily
interest rate swap agreements, interest rate floor agreements, interest rate
cap agreements, warrants and options to enter into interest rate swap
agreements (swaptions).
 
<PAGE>
Page 16


     Derivative financial instruments with a notional amount of $994.1 million
at June 30, 1995 and $835.3 million at December 31, 1994 and designated as
hedges of Transamerica's investment portfolio were outstanding.  In addition,
derivative financial instruments with a notional amount of $2,270.5 million at
June 30, 1995 and $1,800.6 million at December 31, 1994 and designated as
hedges of Transamerica's liabilities were outstanding.  The increase in the
notional amount outstanding of both asset and liability hedges in the six
months ended June 30, 1995 reflects additional derivative contracts entered
into due to growth in the balances of the underlying hedged instruments.

     While Transamerica is exposed to credit risk in the event of
nonperformance by the other party, nonperformance is not anticipated due to
the credit rating of the counterparties.  At June 30, 1995, the derivative
financial instruments discussed above were issued by financial institutions
rated A or better by one or more of the major credit rating agencies.  At
June 30, 1995 the fair value of Transamerica's derivative financial
instruments was a net benefit of $30.3 million comprising agreements with
aggregate gross benefits of $71.1 million and agreements with aggregate gross
obligations of $40.8 million.

Part II. Other Information

Item 6.  Exhibits and Reports on Form 8-K.

     (a)   Exhibits.

           EX-10.1  Amendment No. 7 to the Registrant's 1985 Stock Option and
                    Award Plan.
           EX-10.2  Form of Nonqualified Stock Option Agreement under the
                    Registrant's 1995 Performance Stock Option Plan.
           EX-10.3  Form of Nonqualified Stock Option Agreement granted with
                    Tandem Limited Stock Appreciation Right under the
                    Registrant's 1995 Performance Stock Option Plan.
           EX-10.4  Form of Tandem Limited Stock Appreciation Right under the
                    Registrant's 1995 Performance Stock Option Plan.
           EX-11    Statement Re: Computation of Per Share Earnings.
           EX-12    Computation of Ratio of Earnings to Fixed Charges.
           EX-27    Financial Data Schedule.

     (b)   Reports on Form 8-K.  None.

                                 Signatures

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

TRANSAMERICA CORPORATION
(Registrant)

Burton E. Broome
Vice President and Controller
(Chief Accounting Officer)

Date:  August 8, 1995


<PAGE>
                                                              EXHIBIT EX-10.1
Page 1

                           AMENDMENT NO. 7 TO THE
                     1985 STOCK OPTION AND AWARD PLAN OF
                          TRANSAMERICA CORPORATION


          TRANSAMERICA CORPORATION, having adopted the 1985 Stock Option and
Award Plan of Transamerica Corporation (the "Plan"), and having amended the
Plan on six prior occasions, hereby again amends the Plan as follows:

          1.  Effective as of May 5, 1994, Section 1(o) is amended in its
entirety to read as follows:

     (o)  CHANGE OF CONTROL

          "Change of Control" shall mean the occurrence of any of the
     following:

          (a)  The acquisition by any individual, entity or group (within the
     meaning of Section 13(d)(3) or 14(d)(2) of the 1934 Act) (a "Person") of
     beneficial ownership (within the meaning of Rule 13d-3 promulgated under
     the Securities Exchange Act of 1934, as amended) of 20% or more of either
     (1) the then-outstanding shares of common stock of the Company (the
     "Outstanding Company Common Stock") or (2) the combined voting power of
     the then-outstanding voting securities of the Company entitled to vote
     generally in the election of directors (the "Outstanding Company Voting
     Securities"); provided, however, that for purposes of this paragraph
     (a) the following acquisitions shall not constitute, or be deemed to
     cause, a Change of Control:  (i) any increase in such percentage
     ownership of a Person to 20% or more resulting solely from any
     acquisition of shares directly from the Company or any acquisition of
     shares by the Company, provided, however, that any subsequent
     acquisitions of shares by such Person that would add, in the aggregate,
     2% or more (measured as of the date of each such subsequent acquisition)
     to such Person's beneficial ownership of Outstanding Company Common Stock
     or Outstanding Company Voting Securities shall be deemed to constitute a
     Change of Control, (ii) any acquisition by any employee benefit plan (or
     related trust) sponsored or maintained by the Company or any corporation
     controlled by the Company or (iii) any acquisition by any corporation
     pursuant to a transaction which complies with clauses (1), (2) and (3) of
     paragraph (c) below; or

          (b)  individuals who, as of the date hereof, constitute the Board
     (the "Incumbent Board") cease for any reason to constitute at least a
     majority of the Board; provided, however, that any individual becoming a
     director subsequent to the date hereof whose election, or nomination for
     election by the Company's stockholders, was approved by a vote of at
     least a majority of the directors then comprising the Incumbent Board
     shall be considered as though such individual were a member of the
     Incumbent Board, but excluding, for this purpose, any such individual
     whose initial assumption of office occurs as a result of an actual or
     threatened election contest with respect to the election or removal of
     directors or other actual or threatened solicitation of proxies or
     consents, by or on behalf of a Person other than the Board; or
<PAGE>
Page 2


          (c)  consummation of a reorganization, merger or consolidation or
     sale or other disposition of all or substantially all of the assets of
     the Company (a "Business Combination"), in each case, unless, following
     such Business Combination, (1) all or substantially all of the
     individuals and entities who were the beneficial owners, respectively, of
     the then Outstanding Company Common Stock and Outstanding Company Voting
     Securities, immediately prior to such Business Combination beneficially
     own, directly or indirectly, more than 50% of, respectively, the then-
     outstanding shares of common stock and the combined voting power of the
     then-outstanding voting securities entitled to vote generally in the
     election of directors, as the case may be, of the corporation resulting
     from such Business Combination (including, without limitation, a
     corporation which as a result of such transaction owns the Company or all
     or substantially all of the Company's assets either directly or through
     one or more subsidiaries) in the same proportions as their ownership,
     immediately prior to such Business Combination of the Outstanding Company
     Common Stock and Outstanding Company Voting Securities, as the case may
     be, (2) no Person (excluding any corporation resulting from such Business
     Combination or any employee benefit plan (or related trust) of the
     Company or of such corporation resulting from such Business Combination)
     beneficially owns, directly or indirectly, 20% or more of, respectively,
     the then-outstanding shares of common stock of the corporation resulting
     from such Business Combination or the combined voting power of the then-
     outstanding voting securities of such corporation except to the extent
     that such ownership existed prior to the Business Combination and (3) at
     least a majority of the members of the board of directors of the
     corporation resulting from such Business Combination were members of the
     Incumbent Board at the time of the execution of the initial agreement, or
     of the action of the Board, providing for such Business Combination; or

          (d)  approval by the stockholders of the Company of a complete
     liquidation or dissolution of the Company.

          2.   Effective as of May 5, 1994, Section 4(b)(9) is amended in its
entirety to read as follows:

     (9)  EFFECT OF A CHANGE OF CONTROL

          Notwithstanding the provisions of Section 4(b)(4), but subject to
     the provisions of Section 1(o) (regarding Optionees who have incurred a
     Termination of Employment), immediately upon the occurrence of a Change
     of Control, the right to exercise each Option then outstanding shall
     accrue as to 100% of the shares then subject to such Option.

          3.   Effective as of October 1, 1994, Section 4(c)(1) is amended in
its entirety to read as follows:

     (1)  PERSONS ELIGIBLE TO EXERCISE

          During the lifetime of the Optionee, only he or she may exercise an
     Option granted to him or her or any portion thereof.  After the death of
     the Optionee, any exercisable portion of an Option may be exercised by
     the Optionee's designated beneficiary (if beneficiary designations are
     permitted by the Committee), the person empowered to do so under the
     Optionee's will, or the appropriate person under applicable law.  The
     Company may require appropriate proof from any such other person of his
     or her right or power to exercise the Option or any portion thereof.
<PAGE>
Page 3


          4.   Effective as of October 1, 1994, Section 6(a) is amended in its
entirety to read as follows:

     (a)  OPTIONS AND AWARDS NOT TRANSFERABLE

          All rights with respect to an Option or Award shall be available
     during the lifetime of the Optionee or Grantee only to him or her.  No
     Option or Award may be sold, transferred, pledged, assigned, or otherwise
     alienated or hypothecated, other than by will, by the laws of descent and
     distribution, or if permitted by the Committee, to the limited extent
     provided in the rest of this Section 6(a).  Pursuant to such procedures
     as the Committee may designate from time to time, an Optionee or Grantee
     may name a beneficiary or beneficiaries to whom any vested but unpaid
     Option or Award shall be transferred in the event of the death of the
     Optionee or Grantee.  Each beneficiary designation shall revoke all prior
     designations and shall be effective only if given in a form and manner
     acceptable to the Committee.  A beneficiary designation shall not be
     effective unless it is a bona fide bequest which is not made for
     consideration.

          5.   Effective as of May 5, 1994, Section 6(d) is amended in its
entirety to read as follows:

     (d)  EFFECT OF A CHANGE OF CONTROL

          Notwithstanding the provisions of Sections 5(d)(1) and 5(f), but
     subject to the provisions of Section 1(o) (regarding Grantees who have
     incurred a Termination of Employment), immediately upon the occurrence of
     a Change of Control, each Award (or portion thereof) which is then
     outstanding but unvested, shall vest.


          IN WITNESS WHEREOF, Transamerica Corporation, by its duly authorized
Chairman of its Management Development and Compensation Committee, and by its
duly authorized officer, has executed this Amendment No. 7 on the date(s)
indicated below.
                                        TRANSAMERICA CORPORATION


Dated: _______________, 1995            By ________________________________
                                              Peter V. Ueberroth,
                                              Chairman, Management
                                              Development and
                                              Compensation Committee


Dated: ______________, 1995             And By ___________________________
                                               Title:



<PAGE>
                                                              EXHIBIT EX-10.2

Page 1

                          TRANSAMERICA CORPORATION
                     NONQUALIFIED STOCK OPTION AGREEMENT


          Transamerica Corporation (the "Company") hereby grants you, [NAME]
(the "Employee"), a nonqualified stock option under the Company's 1995
Performance Stock Option Plan (the "Plan"), to purchase shares of common stock
of the Company ("Shares").  The date of this Agreement is [DATE] (the "Grant
Date").  In general, the latest date this option is exercisable is [DATE] (the
"Expiration Date").  However, as provided in Appendix A (attached hereto),
this option may expire earlier than the Expiration Date.  Subject to the
provisions of Appendix A and of the Plan, the principal features of this
option are as follows:

   Maximum Number of Shares
   Purchasable with this Option: [NUMBER]  Purchase Price per Share: $[NUMBER]

     Scheduled Vesting Dates               Number of Shares

      [DATE]                                  [NUMBER]
      [DATE]                                  [NUMBER]
      [DATE]                                  [NUMBER]

               Event Triggering                      Maximum Time to Exercise
            Termination of Option                     After Triggering Event* 

     Termination of Employment (except as shown
       below)                                               3 months
     Termination of Employment due to Disability            3 years
     Termination of Employment due to Early or
        Normal Retirement                                   5 years 
     Death (prior to expiration of option)                  3 years

     *  However, in no event may this option be exercised after the Expiration
        Date (except in certain cases of the death of the Employee).


     Your signature below indicates your agreement and understanding that
this option is subject to all of the terms and conditions contained in
Appendix A and the Plan.  For example, important additional information on
vesting and termination of this option is contained in Paragraphs 4 through 7
of Appendix A.  ACCORDINGLY, PLEASE BE SURE TO READ ALL OF APPENDIX A, WHICH
CONTAINS THE SPECIFIC TERMS AND CONDITIONS OF THIS OPTION.


TRANSAMERICA CORPORATION                EMPLOYEE



By


<PAGE>
Page 2

                                 APPENDIX A

             TERMS AND CONDITIONS OF NONQUALIFIED STOCK OPTIONS

          1.   Grant of Option.  The Company hereby grants to the Employee
under the Plan, as a separate incentive in connection with his or her
employment and not in lieu of any salary or other compensation for his or her
services, a nonqualified stock option to purchase, on the terms and conditions
set forth in this Agreement and the Plan, all or any part of an aggregate of
[NUMBER] Shares.  The option granted hereby is not intended to be an Incentive
Stock Option within the meaning of Section 422 of the Code.

          2.   Exercise Price.  The purchase price per Share for this option
(the "Exercise Price") shall be $[NUMBER].

          3.   Number of Shares.  The number and class of Shares specified in
Paragraph 1 above, and/or the Exercise Price, are subject to appropriate
adjustment in the event of any merger, reorganization, consolidation,
recapitalization, separation, liquidation, stock dividend, split-up, Share
combination, distribution or other change in the corporate structure of the
Company affecting the Shares; provided, however, that the number of Shares
subject to this option shall always be a whole number.  Subject to any
required action of the stockholders of the Company, if the Company is the
surviving corporation in any merger or consolidation, this option (to the
extent that it is still outstanding) shall pertain to and apply to the
securities to which a holder of the same number of Shares that are then
subject to the option would have been entitled.

          4.   Vesting Schedule.  This option is scheduled to become
exercisable as to 33-1/3% of the shares subject to such option on the third
anniversary date of the Grant Date, and as to an additional 33-1/3% on each
succeeding anniversary date, until the right to exercise this option shall
have accrued with respect to 100% of the Shares subject to this option. 
However, on any scheduled vesting date, vesting actually will occur only if
the Employee is an Executive on such date.  Notwithstanding the foregoing, in
the event of the Employee's Termination of Employment due to Normal
Retirement, Disability or death, (a) if the right to exercise any particular
Shares would have vested within six (6) months after such Termination of
Employment (had the Employee not incurred a Termination of Employment), then
the right to exercise such Shares will vest on the date that such right
otherwise would have vested, and (b) if the right to exercise any particular
Shares would have vested more than six (6) months after such Termination of
Employment (had the Employee not incurred a Termination of Employment), then
the right to exercise a portion of such Shares will vest on the date that such
right otherwise would have vested, as determined in the discretion of the
Committee based on the time elapsed from the Grant Date to the Termination of
Employment and the vesting date.
  
          5.   Change of Control.  Notwithstanding any contrary provision of
Paragraph 4 above, in the event a Change of Control occurs prior to the
Employee's Termination of Employment, the right to exercise one hundred
percent (100%) of the Shares subject to this option will vest on the date that
the Change of Control occurs.

          6.   Termination of Option.  In the event of the Employee's
Termination of Employment for any reason other than Early or Normal
Retirement, Disability or death, the Employee may, within three (3) months

<PAGE>
Page 3


after the date of such Termination, or prior to the Expiration Date,
whichever shall first occur, exercise any vested but unexercised portion of
this option.  In the event of the Employee's Termination of Employment due to
Disability, the Employee may, within three (3) years after the date of such
Termination, or prior to the Expiration Date, whichever shall first occur,
exercise any vested but unexercised portion of this option.  In the event of
the Employee's Termination of Employment due to Early or Normal Retirement,
the Employee may, within five (5) years from the date of such Termination, or
prior to the Expiration Date, whichever shall first occur, exercise any vested
but unexercised portion of this option.

          7.   Death of Employee.  In the event that the Employee dies prior
to the expiration of this option in accordance with the provisions of
Paragraph 6 above, the Employee's designated beneficiary or beneficiaries, or
if no beneficiary survives the Employee, the administrator or executor of the
Employee's estate, may, within three (3) years after the date of death,
exercise any vested but unexercised portion of this option.  Any such
transferee must furnish the Company (a) written notice of his or her status as
a transferee, (b) evidence satisfactory to the Company to establish the
validity of the transfer of this option and compliance with any laws or
regulations pertaining to such transfer, and (c) written acceptance of the
terms and conditions of this option as set forth in this Agreement.

          8.   Persons Eligible to Exercise Option.  This option shall be
exercisable during the Employee's lifetime only by the Employee.  This option
is not transferable, except that the Employee may transfer this option (a) by
a valid beneficiary designation made in a form and manner acceptable to the
Committee, or (b) by will or the applicable laws of descent and distribution.
 
          9.   Exercise of Option.  This option may be exercised by the
person then entitled to do so as to any Shares which may then be purchased (a)
by giving written notice of exercise to the Secretary of the Company (or his
or her designee), specifying the number of full Shares to be purchased and
accompanied by full payment of the Exercise Price (and the amount of any
income tax the Company is required by law to withhold by reason of such
exercise), and (b) by giving satisfactory assurances in writing if requested
by the Company, signed by the person exercising the option, that the Shares to
be purchased upon such exercise are being purchased for investment and not
with a view to the distribution thereof. 

          10.  Suspension of Exercisability.  If at any time the Company
shall determine, in its discretion, that the listing, registration or
qualification of the Shares upon any securities exchange or under any state or
federal law, or the consent or approval of any governmental regulatory
authority, is necessary or desirable as a condition of the purchase of Shares
hereunder, this option may not be exercised, in whole or in part, unless and
until such listing, registration, qualification, consent or approval shall
have been effected or obtained free of any conditions not acceptable to the
Company.  The Company shall make reasonable efforts to meet the requirements
of any such state or federal law or securities exchange and to obtain any such
consent or approval of any such governmental authority.


<PAGE>
Page 4



          11.  No Rights of Stockholder.  Neither the Employee (nor any
beneficiary) shall be or have any of the rights or privileges of a stockholder
of the Company in respect of any of the Shares issuable pursuant to the
exercise of this option, unless and until certificates representing such
Shares shall have been issued, recorded on the records of the Company or its
transfer agents or registrars, and delivered to the Employee (or beneficiary).

          12.  No Effect on Employment.  The Employee's employment with the
Company and its Affiliates is on an at-will basis only.  Accordingly, the
terms of the Employee's employment with the Company and its Affiliates shall
be determined from time to time by the Company or the Affiliate employing the
Employee (as the case may be), and the Company or the Affiliate shall have the
right, which is hereby expressly reserved, to terminate or change the terms of
the employment of the Employee at any time for any reason whatsoever, with or
without good cause.  For purposes of this Agreement, the transfer of
employment of the Employee between the Company and any one of its Affiliates
(or between Affiliates) shall not be deemed a Termination of Employment.

          13.  Address for Notices.  Any notice to be given to the Company
under the terms of this Agreement shall be addressed to the Company, in care
of its Secretary, at 600 Montgomery Street, San Francisco, California 94111,
or at such other address as the Company may hereafter designate in writing. 

          14.  Option is Not Transferable.  Except as otherwise provided in
Paragraphs 7 and 8 above, this option and the rights and privileges conferred
hereby may not be transferred, pledged, assigned or otherwise hypothecated in
any way (whether by operation of law or otherwise) and shall not be subject to
sale under execution, attachment or similar process.  Upon any attempt to
transfer, pledge, assign, hypothecate or otherwise dispose of this option, or
of any right or privilege conferred hereby, or upon any attempted sale under
any execution, attachment or similar process, this option and the rights and
privileges conferred hereby immediately shall become null and void.

          15.  Maximum Term of Option.  Notwithstanding any other provision
of this Agreement except Paragraph 7 above relating to the death of the
Employee (in which case this option is exercisable to the extent set forth
therein), this option is not exercisable after the Expiration Date.

          16.  Binding Agreement.  Subject to the limitation on the
transferability of this option contained herein, this Agreement shall be
binding upon and inure to the benefit of the heirs, legatees, legal
representatives, successors and assigns of the parties hereto.

          17.  Conditions to Exercise.  The Exercise Price for this option
must be paid in the legal tender of the United States or, in the Committee's
sole discretion, in Shares.  Exercise of this option will not be permitted
until satisfactory arrangements have been made for the payment of the
appropriate amount of withholding taxes (as determined by the Company).  

          18.  Plan Governs.  This Agreement is subject to all of the terms
and provisions of the Plan.  In the event of a conflict between one or more
provisions of this Agreement and one or more provisions of the Plan, the
provisions of the Plan shall govern.  Capitalized terms and phrases used and
not defined in this Agreement shall have the meaning set forth in the Plan.

<PAGE>
Page 5


          19.  Committee Authority.  The Committee shall have all discretion,
power, and authority to interpret the Plan and this Agreement and to adopt
such rules for the administration, interpretation and application of the Plan
as are consistent therewith.  All actions taken and all interpretations and
determinations made by the Committee in good faith shall be final and binding
upon the Employee, the Company and all other interested persons, and shall be
given the maximum deference permitted by law.  No member of the Committee
shall be personally liable for any action, determination or interpretation
made in good faith with respect to the Plan or this Agreement.

          20.  Captions.  The captions provided herein are for convenience
only and are not to serve as a basis for the interpretation or construction of
this Agreement.

          21.  Agreement Severable.  In the event that any provision in this
Agreement shall be held invalid or unenforceable, such provision shall be
severable from, and such invalidity or unenforceability shall not be construed
to have any effect on, the remaining provisions of this Agreement.


                                   o  O  o



<PAGE>
                                                              EXHIBIT EX-10.3
Page 1

                          TRANSAMERICA CORPORATION
                     NONQUALIFIED STOCK OPTION AGREEMENT


          Transamerica Corporation (the "Company") hereby grants you, [NAME]
(the "Employee"), a nonqualified stock option under the Company's 1995
Performance Stock Option Plan (the "Plan"), to purchase shares of common stock
of the Company ("Shares").  The date of this Agreement is [DATE] (the "Grant
Date").  In general, the latest date this option is exercisable is [DATE] (the
"Expiration Date").  However, as provided in Appendix A (attached hereto),
this option may expire earlier than the Expiration Date.  Subject to the
provisions of Appendix A and of the Plan, the principal features of this
option are as follows:

   Maximum Number of Shares
   Purchasable with this Option: [NUMBER] Purchase Price per Share: $[NUMBER]

      Scheduled Vesting Date:   [DATE]

       Event Triggering                              Maximum Time to Exercise
     Termination of Option                            After Triggering Event* 
 
     Termination of Employment (except as shown
       below)                                               3 months
     Termination of Employment due to Disability            3 years
     Termination of Employment due to Early or
       Normal Retirement                                    5 years 
     Death (prior to expiration of option)                  3 years
     Failure of Option to Vest                              None

     *  However, in no event may this option be exercised after the Expiration
        Date (except in certain cases of the death of the Employee). 


     Your signature below indicates your agreement and understanding that
this option is subject to all of the terms and conditions contained in
Appendix A and the Plan.  For example, important additional information on
vesting and termination of this option is contained in Paragraphs 4 through 6
of Appendix A.  ACCORDINGLY, PLEASE BE SURE TO READ ALL OF APPENDIX A, WHICH
CONTAINS THE SPECIFIC TERMS AND CONDITIONS OF THIS OPTION.


TRANSAMERICA CORPORATION                EMPLOYEE



By


<PAGE>
Page 2

                                 APPENDIX A

             TERMS AND CONDITIONS OF NONQUALIFIED STOCK OPTIONS


          1.   Grant of Option.  The Company hereby grants to the Employee
under the Plan, as a separate incentive in connection with his or her
employment and not in lieu of any salary or other compensation for his or her
services, a nonqualified stock option to purchase, on the terms and conditions
set forth in this Agreement and the Plan, all or any part of an aggregate of
[NUMBER] Shares.  The option granted hereby is not intended to be an Incentive
Stock Option within the meaning of Section 422 of the Code.

          2.   Exercise Price.  The purchase price per Share for this option
(the "Exercise Price") shall be $[NUMBER].

          3.   Number of Shares.  The number and class of Shares specified in
Paragraph 1 above, and/or the Exercise Price, are subject to appropriate
adjustment in the event of any merger, reorganization, consolidation,
recapitalization, separation, liquidation, stock dividend, split-up, Share
combination, distribution or other change in the corporate structure of the
Company affecting the Shares; provided, however, that the number of Shares
subject to this option shall always be a whole number.  Subject to any
required action of the stockholders of the Company, if the Company is the
surviving corporation in any merger or consolidation, this option (to the
extent that it is still outstanding) shall pertain to and apply to the
securities to which a holder of the same number of Shares that are then
subject to the option would have been entitled.

          4.   Vesting Schedule.  The right to exercise this option will vest
as to 100% of the Shares specified in Paragraph 1 above on the tenth trading
day (occurring within a period of thirty (30) consecutive trading days) on
which the Fair Market Value of a Share is at least $[NUMBER], provided that
vesting will occur only if both (a) such tenth trading day occurs on or before
[DATE], and (b) the Employee is an Executive on each of such ten (10) trading
days.  Notwithstanding clause (b) of the preceding sentence, in the event of
the Employee's Termination of Employment due to Normal Retirement, Disability
or death, (i) if the right to exercise any particular Shares would have vested
within six (6) months after such Termination of Employment (had the Employee
not incurred a Termination of Employment), then the right to exercise such
Shares will vest on the date that such right otherwise would have vested, and
(ii) if the right to exercise any particular Shares would have vested more
than six (6) months after such Termination of Employment (had the Employee not
incurred a Termination of Employment), then the right to exercise a portion of
such Shares will vest on the date that such right otherwise would have vested,
as determined in the discretion of the Committee based on the time elapsed
from the Grant Date to the Termination of Employment and the vesting date.

          5.   Termination of Option.  In the event of the Employee's
Termination of Employment for any reason other than Early or Normal
Retirement, Disability or death, the Employee may, within three (3) months
after the date of such Termination, or prior to the Expiration Date, whichever
shall first occur, exercise any vested but unexercised portion of this option. 
In the event of the Employee's Termination of Employment due to Disability,
the Employee may, within three (3) years after the date of such Termination,
or prior to the Expiration Date, whichever shall first occur, exercise any
vested but unexercised portion of this option.  In the event of the Employee's

<PAGE>
Page 3


Termination of Employment due to Early or Normal Retirement, the Employee may,
within five (5) years from the date of such Termination, or prior to the
Expiration Date, whichever shall first occur, exercise any vested but
unexercised portion of this option.  In addition, this option shall terminate
(a) on the first date on which the option no longer may become exercisable
pursuant to Paragraph 4 above, or (b) upon exercise of the tandem limited
stock appreciation right (the "TLSAR") granted with this option (but only to
the extent provided in the following sentence).  For each Share with respect
to which the TLSAR is exercised, the right to exercise [NUMBER] of the Shares
subject to this option shall immediately terminate, provided that the number
of Shares which so terminate shall be rounded to the nearest whole number (or
to such number as is appropriate to ensure that the total number of shares
covered by this option does not exceed the number specified in Paragraph 1
above).

          6.   Death of Employee.  In the event that the Employee dies prior
to the expiration of this option in accordance with the provisions of
Paragraph 5 above, the Employee's designated beneficiary, or if no beneficiary
survives the Employee, the administrator or executor of the Employee's estate,
may, within three (3) years after the date of death, exercise any vested but
unexercised portion of the option.  Any such transferee must furnish the
Company (a) written notice of his or her status as a transferee, (b) evidence
satisfactory to the Company to establish the validity of the transfer of this
option and compliance with any laws or regulations pertaining to such
transfer, and (c) written acceptance of the terms and conditions of this
option as set forth in this Agreement.

          7.   Persons Eligible to Exercise Option.  This option shall be
exercisable during the Employee's lifetime only by the Employee.  This option
is not transferable, except that the Employee may transfer this option (a) by
a valid beneficiary designation made in a form and manner acceptable to the
Committee, or (b) by will or the applicable laws of descent and distribution.
 
          8.   Exercise of Option.  This option may be exercised by the
person then entitled to do so as to any Shares which may then be purchased (a)
by giving written notice of exercise to the Secretary of the Company (or his
or her designee), specifying the number of full Shares to be purchased and
accompanied by full payment of the Exercise Price (and the amount of any
income tax the Company is required by law to withhold by reason of such
exercise), and (b) by giving satisfactory assurances in writing if requested
by the Company, signed by the person exercising the option, that the Shares to
be purchased upon such exercise are being purchased for investment and not
with a view to the distribution thereof. 

          9.   Suspension of Exercisability.  If at any time the Company
shall determine, in its discretion, that the listing, registration or
qualification of the Shares upon any securities exchange or under any state or
federal law, or the consent or approval of any governmental regulatory
authority, is necessary or desirable as a condition of the purchase of Shares
hereunder, this option may not be exercised, in whole or in part, unless and
until such listing, registration, qualification, consent or approval shall
have been effected or obtained free of any conditions not acceptable to the
Company.  The Company shall make reasonable efforts to meet the requirements
of any such state or federal law or securities exchange and to obtain any such
consent or approval of any such governmental authority.

<PAGE>
Page 4


          10.  No Rights of Stockholder.  Neither the Employee (nor any
beneficiary) shall be or have any of the rights or privileges of a stockholder
of the Company in respect of any of the Shares issuable pursuant to the
exercise of this option, unless and until certificates representing such
Shares shall have been issued, recorded on the records of the Company or its
transfer agents or registrars, and delivered to the Employee (or beneficiary).

          11.  No Effect on Employment.  The Employee's employment with the
Company and its Affiliates is on an at-will basis only.  Accordingly, the
terms of the Employee's employment with the Company and its Affiliates shall
be determined from time to time by the Company or the Affiliate employing the
Employee (as the case may be), and the Company or the Affiliate shall have the
right, which is hereby expressly reserved, to terminate or change the terms of
the employment of the Employee at any time for any reason whatsoever, with or
without good cause.  For purposes of this Agreement, the transfer of
employment of the Employee between the Company and any one of its Affiliates
(or between Affiliates) shall not be deemed a Termination of Employment.

          12.  Address for Notices.  Any notice to be given to the Company
under the terms of this Agreement shall be addressed to the Company, in care
of its Secretary, at 600 Montgomery Street, San Francisco, California 94111,
or at such other address as the Company may hereafter designate in writing. 

          13.  Option is Not Transferable.  Except as otherwise provided in
Paragraphs 6 and 7 above, this option and the rights and privileges conferred
hereby may not be transferred, pledged, assigned or otherwise hypothecated in
any way (whether by operation of law or otherwise) and shall not be subject to
sale under execution, attachment or similar process.  Upon any attempt to
transfer, pledge, assign, hypothecate or otherwise dispose of this option, or
of any right or privilege conferred hereby, or upon any attempted sale under
any execution, attachment or similar process, this option and the rights and
privileges conferred hereby immediately shall become null and void.  

          14.  Maximum Term of Option.  Notwithstanding any other provision
of this Agreement except Paragraph 6 above relating to the death of the
Employee (in which case this option is exercisable to the extent set forth
therein), this option is not exercisable after the Expiration Date.

          15.  Binding Agreement.  Subject to the limitation on the
transferability of this option contained herein, this Agreement shall be
binding upon and inure to the benefit of the heirs, legatees, legal
representatives, successors and assigns of the parties hereto.

          16.  Conditions to Exercise.  The Exercise Price for this option
must be paid in the legal tender of the United States or, in the Committee's
sole discretion, in Shares.  Exercise of this option will not be permitted
until satisfactory arrangements have been made for the payment of the
appropriate amount of withholding taxes (as determined by the Company).  

          17.  Plan Governs.  This Agreement is subject to all of the terms
and provisions of the Plan.  In the event of a conflict between one or more
provisions of this Agreement and one or more provisions of the Plan, the
provisions of the Plan shall govern.  Capitalized terms and phrases used and
not defined in this Agreement shall have the meaning set forth in the Plan.
<PAGE>
Page 5


          18.  Committee Authority.  The Committee shall have all discretion,
power, and authority to interpret the Plan and this Agreement and to adopt
such rules for the administration, interpretation and application of the Plan
as are consistent therewith.  All actions taken and all interpretations and
determinations made by the Committee in good faith shall be final and binding
upon the Employee, the Company and all other interested persons, and shall be
given the maximum deference permitted by law.  No member of the Committee
shall be personally liable for any action, determination or interpretation
made in good faith with respect to the Plan or this Agreement.

          19.  Captions.  The captions provided herein are for convenience
only and are not to serve as a basis for the interpretation or construction of
this Agreement.

          20.  Agreement Severable.  In the event that any provision in this
Agreement shall be held invalid or unenforceable, such provision shall be
severable from, and such invalidity or unenforceability shall not be construed
to have any effect on, the remaining provisions of this Agreement.


                                   o  O  o



<PAGE>
                                                              EXHIBIT EX-10.4
Page 1

                          TRANSAMERICA CORPORATION
              TANDEM LIMITED STOCK APPRECIATION RIGHT AGREEMENT


          In connection with the grant under the Transamerica Corporation 1995
Performance Stock Option Plan (the "Plan") of a nonqualified stock option to
purchase shares of common stock of Transamerica Corporation ("Shares") at a
purchase price per Share of $[NUMBER] (the "Related Option"), Transamerica
Corporation (the "Company") hereby grants you, [NAME] (the "Employee"), a
tandem limited stock appreciation right (a "TLSAR") under the Plan, to
surrender all or part of the unexercised portion of the Related Option in
exchange for a payment from the Company pursuant to this TLSAR.  The date of
this Agreement is [DATE] (the "Grant Date").  In general, the latest date this
TLSAR is exercisable is [DATE] (the "Expiration Date").  However, as provided
in Appendix A (attached hereto), this TLSAR may expire earlier than the
Expiration Date.  Subject to the provisions of Appendix A and of the Plan, the
principal features of this TLSAR are as follows:

        Number of Shares to
     Which this TLSAR Pertains: [NUMBER]  Exercise Price per Share: $[NUMBER]

        Scheduled Vesting Date:  The date on which a Change of Control occurs.

               Event Triggering                      Maximum Time to Exercise
             Termination of TLSAR                     After Triggering Event* 

     Termination of Employment (except as shown
       below)                                               3 months
     Termination of Employment due to Disability            3 years
     Termination of Employment due to Early or
       Normal Retirement                                    5 years 
     Death (prior to expiration of option)                  3 years
     Change of Control                                      60 days
     Failure of the Related Option to Vest                  None
     Exercise of the Related Option                         None

     *  However, in no event may this TLSAR be exercised after the Expiration
        Date (except in certain cases of the death of the Employee).


     Your signature below indicates your agreement and understanding that this
TLSAR is subject to all of the terms and conditions contained in Appendix A
and the Plan.  For example, important additional information on vesting and
termination of this TLSAR is contained in Paragraphs 4 through 6 of Appendix
A.  ACCORDINGLY, PLEASE BE SURE TO READ ALL OF APPENDIX A, WHICH CONTAINS THE
SPECIFIC TERMS AND CONDITIONS OF THIS TLSAR.


TRANSAMERICA CORPORATION                EMPLOYEE



By


<PAGE>
Page 2

                                 APPENDIX A

      TERMS AND CONDITIONS OF TANDEM LIMITED STOCK APPRECIATION RIGHTS

          1.   Grant of TLSAR.  The Company hereby grants to the Employee
under the Plan, in connection with the grant of the Related Option, and as a
separate incentive in connection with his or her employment and not in lieu of
any salary or other compensation for his or her services, a TLSAR pertaining
to all or any part of an aggregate of [NUMBER] Shares, which TLSAR entitles
the Employee to surrender, on the terms and conditions set forth in this
Agreement and the Plan, all or part of the Related Option in exchange for a
payment from the Company in the amount determined under Paragraph 9 below.

          2.   Exercise Price.  The exercise price per Share for this TLSAR
(the "Exercise Price") shall be $[NUMBER], which is equal to the Fair Market
Value per Share on the Grant Date.  

          3.   Number of Shares.  The number and class of Shares specified in
Paragraph 1 above, and/or the Exercise Price, are subject to appropriate
adjustment in the event of any merger, reorganization, consolidation,
recapitalization, separation, liquidation, stock dividend, split-up, Share
combination, distribution or other change in the corporate structure of the
Company affecting the Shares; provided, however, that the number of Shares
subject to this TLSAR shall always be a whole number.  Subject to any required
action of the stockholders of the Company, if the Company is the surviving
corporation in any merger or consolidation, this TLSAR (to the extent that it
is still outstanding) shall pertain to and apply to the securities to which a
holder of the same number of Shares that are then subject to the TLSAR would
have been entitled.

          4.   Vesting Schedule.  The right to exercise this TLSAR will vest
as to 100% of the Shares subject to the TLSAR upon the occurrence of a Change
of Control, provided that (a) vesting will occur only if the Employee is an
Executive on the date of the Change of Controls, and (b) if the Employee is a
Section 16 Person, the right to exercise this TLSAR may not become vested
until at least six (6) months after the Grant Date.  Notwithstanding clause
(b) of the preceding sentence, in the event of the Employee's Termination of
Employment due to Normal Retirement, Disability or death, (i) if the right to
exercise this TLSAR would have vested within six (6) months after such
Termination of Employment (had the Employee not incurred a Termination of
Employment), then the right to exercise this TLSAR will vest on the date that
such right otherwise would have vested, and (ii) if the right to exercise this
TLSAR would have vested more than six (6) months after such Termination of
Employment (had the Employee not incurred a Termination of Employment), then
the right to exercise this TLSAR will vest on the date that such right
otherwise would have vested, as determined in the discretion of the Committee
based on the time elapsed from the Grant Date to the Termination of Employment
and the vesting date.

          5.   Termination of TLSAR.  In the event of the Employee's
Termination of Employment for any reason other than Early or Normal
Retirement, Disability or death, the Employee may, within three (3) months
after the date of such Termination, or prior to the Expiration Date,
whichever shall first occur, exercise this TLSAR (if then vested).  In the
event of the Employee's Termination of Employment due to Disability, the
Employee may, within three (3) years after the date of such Termination, or
prior to the Expiration Date, whichever shall first occur, exercise this
 <PAGE>
Page 3


TLSAR (if then vested).  In the event of the Employee's Termination of
Employment due to Early or Normal Retirement, the Employee may, within five
(5) years from the date of such Termination, or prior to the Expiration Date,
whichever shall first occur, exercise this TLSAR (if then vested).  In
addition, this TLSAR shall terminate on the first to occur of the following:
(a) the first date on which the Related Option no longer may become
exercisable, (b) the last day of the period of sixty (60) consecutive days
which begins on the date of a Change of Control, or (c) upon exercise of the
Related Option (but only to the extent provided in the following sentence). 
For each Share with respect to which the Related Option is exercised, the
right to exercise [NUMBER] of the Shares subject to this TLSAR shall
immediately terminate, provided that the number of Shares which so terminate
shall be rounded to the nearest whole number (or to such number as is
appropriate to ensure that the total number of shares covered by this TLSAR
does not exceed the number specified in Paragraph 1 above).

          6.   Death of Employee.  In the event that the Employee dies prior
to the expiration of this TLSAR in accordance with the provisions of Paragraph
5 above, the Employee's designated beneficiary or beneficiaries, or if no
beneficiary survives the Employee, the administrator or executor of the
Employee's estate, nevertheless may, within three (3) years after the date of
death, exercise any vested but unexercised portion of the TLSAR, but only to
the extent that such right was transferred with respect to the Related Option. 
Any such transferee must furnish the Company (a) written notice of his or her
status as a transferee of this TLSAR, (b) evidence satisfactory to the Company
to establish the validity of the transfer of this TLSAR and compliance with
any laws or regulations pertaining to such transfer, and (c) written
acceptance of the terms and conditions of this TLSAR as set forth in this
Agreement.

          7.   Persons Eligible to Exercise TLSAR.  This TLSAR shall be
exercisable during the Employee's lifetime only by the Employee.  This TLSAR
is not transferable, except that the Employee may transfer this TLSAR (a) by a
valid beneficiary designation made in a form and manner acceptable to the
Committee, or (b) by will or the applicable laws of descent and distribution,
in which case this TLSAR shall be transferred to the same extent.  Any such
transfer shall be effective only if the Related Option also is transferred to
the same transferee.

          8.   Notice of Exercise of TLSAR.  This TLSAR may be exercised by
the person then entitled to do so as to any portion of the TLSAR which may
then be exercised by giving written notice of exercise to the Secretary of the
Company (or his or her designee) specifying the number of full Shares with
respect to which the TLSAR is to be exercised.  

          9.   Payment of TLSAR Amount.  Upon exercise of this TLSAR, the
Employee shall be entitled to receive payment from the Company in an amount
(the "TLSAR Amount") determined by multiplying:

          (a)  The amount by which the Change of Control Value (as defined
     below) of a Share on the date of exercise exceeds the Exercise Price,
     times

          (b)  The number of Shares with respect to which the TLSAR is
     exercised.
<PAGE>
Page 4


For this purpose, the "Change of Control Value" of a Share shall mean the
greater of (i) the highest Fair Market Value of a Share during the period of
60 consecutive days which ends on the date of a Change of Control, or (ii) the
highest price per Share paid in the transaction which gives rise to the Change
of Control.  

          10.  Form of Payment of TLSAR Amount.  The TLSAR Amount shall be
paid in cash, unless the Committee determines that such payment (or portion
thereof) would cause a transaction which gives rise to the Change of Control
to be ineligible for pooling of interests accounting under APB No. 16, which
transaction (but for such payment) otherwise would have been eligible for such
accounting treatment, in which case the Committee may determine that the TLSAR
Amount shall be paid in Shares of equivalent value.  Prior to any payment of
the TLSAR Amount, the Company shall deduct or withhold, or require the
Employee to remit to the Company, an amount sufficient to satisfy any
withholding taxes required to be withheld with respect to the payment. 

          11.  No Rights of Stockholder.  Neither the Employee (nor any
beneficiary) shall be or have any of the rights or privileges of a stockholder
of the Company in respect of any of the Shares issuable pursuant to the
exercise of this TLSAR, unless and until certificates representing such Shares
shall have been issued, recorded on the records of the Company or its transfer
agents or registrars, and delivered to the Employee (or beneficiary).

          12.  No Effect on Employment.  The Employee's employment with the
Company and its Affiliates is on an at-will basis only.  Accordingly, the
terms of the Employee's employment with the Company and its Affiliates shall
be determined from time to time by the Company or the Affiliate employing the
Employee (as the case may be), and the Company or the Affiliate shall have the
right, which is hereby expressly reserved, to terminate or change the terms of
the employment of the Employee at any time for any reason whatsoever, with or
without good cause.  For purposes of this Agreement, the transfer of
employment of the Employee between the Company and any one of its Affiliates
(or between Affiliates) shall not be deemed a Termination of Employment.

          13.  Address for Notices.  Any notice to be given to the Company
under the terms of this Agreement shall be addressed to the Company, in care
of its Secretary, at 600 Montgomery Street, San Francisco, California 94111,
or at such other address as the Company may hereafter designate in writing. 

          14.  TLSAR is Not Transferable.  Except as otherwise provided in
Paragraphs 6 and 7 above, this TLSAR and the rights and privileges conferred
hereby may not be transferred, pledged, assigned or otherwise hypothecated in
any way (whether by operation of law or otherwise) and shall not be subject to
sale under execution, attachment or similar process.  Upon any attempt to
transfer, pledge, assign, hypothecate or otherwise dispose of this TLSAR, or
of any right or privilege conferred hereby, or upon any attempted sale under
any execution, attachment or similar process, this TLSAR and the rights and
privileges conferred hereby immediately shall become null and void.  

          15.  Maximum Term of TLSAR.  Notwithstanding any other provision of
this Agreement except Paragraph 6 above relating to the death of the Employee
(in which case the TLSAR is exercisable to the extent set forth therein), this
TLSAR is not exercisable after the Expiration Date.
<PAGE>
Page 5


          16.  Binding Agreement.  This Agreement shall be binding upon and
inure to the benefit of the heirs, legatees, legal representatives, successors
and assigns of the parties hereto.

          17.  Conditions to Exercise.  Exercise of this TLSAR will not be
permitted until arrangements (satisfactory to the Company) have been made by
the Employee for the payment of the amount of taxes required (as determined by
the Company) to be withheld by reason of such exercise.  

          18.  Plan Governs.  This Agreement is subject to all of the terms
and provisions of the Plan.  In the event of a conflict between one or more
provisions of this Agreement and one or more provisions of the Plan, the
provisions of the Plan shall govern.  Capitalized terms and phrases used and
not defined in this Agreement shall have the meaning set forth in the Plan.

          19.  Committee Authority.  The Committee shall have all discretion,
power, and authority to interpret the Plan and this Agreement and to adopt
such rules for the administration, interpretation and application of the Plan
as are consistent therewith.  All actions taken and all interpretations and
determinations made by the Committee in good faith shall be final and binding
upon the Employee, the Company and all other interested persons, and shall be
given the maximum deference permitted by law.  No member of the Committee
shall be personally liable for any action, determination or interpretation
made in good faith with respect to the Plan or this Agreement.

          20.  Captions.  The captions provided herein are for convenience
only and are not to serve as a basis for the interpretation or construction of
this Agreement.

          21.  Agreement Severable.  In the event that any provision in this
Agreement shall be held invalid or unenforceable, such provision shall be
severable from, and such invalidity or unenforceability shall not be construed
to have any effect on, the remaining provisions of this Agreement.


                                   o  O  o



<PAGE>
                                                      EXHIBIT EX-11


           STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS
                      TRANSAMERICA CORPORATION


                                          Six months ended June 30,
                                              1995         1994
                                        (Dollar amounts in millions,
                                           except for share data)
Primary

Average shares outstanding                     69.1         75.0
Net effect of dilutive stock options--
  based on the treasury stock method
  using average market price                    1.4*         1.4*
                                               ____         ____
                                  TOTAL        70.5         76.4
                                               ====         ====

Net income                                   $214.1       $208.7
Preferred dividends                            (9.1)       (11.9)
                                             ______       ______
Net income to common                         $205.0       $196.8
                                             ======       ======

Per share amount                              $2.96        $2.62
                                              =====        =====

Fully Diluted

Average shares outstanding                     69.1         75.0
Net effect of dilutive stock options--
  based on the treasury stock method
  using the market price at quarter end
  if higher than the average market
  price for three months                        1.8*         1.4*
                                               ____         ____
                                  TOTAL        70.9         76.4
                                               ====         ====

Net income                                   $214.1       $208.7
Preferred dividends                            (9.1)       (11.9)
                                             ______       ______
Net income to common                         $205.0       $196.8
                                             ======       ======

Per share amount                              $2.96        $2.62
                                              =====        =====

*Not included in per share calculation because effect is less
 than 3%.



<PAGE>
                                          EXHIBIT EX-12


        TRANSAMERICA CORPORATION AND SUBSIDIARIES
    COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES


                                      Six Months Ended
                                          June 30,
                                      1995         1994
                                      (Dollar amounts in
                                          millions)
Fixed charges:
  Interest and debt expense          $354.1       $265.1
  One-third of rental expense          12.7         15.6
                                     ______       ______
    Total                            $366.8       $280.7
                                     ======       ======
Earnings:
  Consolidated income from
    continuing operations            $214.1       $209.4
  Provision for income taxes          135.9        126.0
  Fixed charges                       366.8        280.7
                                     ______       ______
    Total                            $716.8       $616.1
                                     ======       ======

Ratio of earnings from continuing
  operations to fixed charges          1.95         2.19
                                       ====         ====


<TABLE> <S> <C>

<ARTICLE>     5
<MULTIPLIER>  1,000,000
<PERIOD-TYPE>                  6-MOS
<FISCAL-YEAR-END>              DEC-31-1995
<PERIOD-END>                   JUN-30-1995
<CASH>                            119
<SECURITIES>                      599
<RECEIVABLES>                   2,848
<ALLOWANCES>                        0
<INVENTORY>                         0
<CURRENT-ASSETS>                    0
<PP&E>                          3,156
<DEPRECIATION>                  1,047
<TOTAL-ASSETS>                 45,348
<CURRENT-LIABILITIES>               0
<BONDS>                             0
<COMMON>                           69
               0
                       315
<OTHER-SE>                      3,554
<TOTAL-LIABILITY-AND-EQUITY>   45,348
<SALES>                             0
<TOTAL-REVENUES>                3,001
<CGS>                               0
<TOTAL-COSTS>                       0
<OTHER-EXPENSES>                2,246
<LOSS-PROVISION>                   51
<INTEREST-EXPENSE>                354
<INCOME-PRETAX>                   350
<INCOME-TAX>                      136
<INCOME-CONTINUING>               214
<DISCONTINUED>                      0
<EXTRAORDINARY>                     0
<CHANGES>                           0
<NET-INCOME>                      214
<EPS-PRIMARY>                    2.96
<EPS-DILUTED>                    2.96

</TABLE>


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