TRANSAMERICA CORP
S-3D, 1995-09-28
FINANCE SERVICES
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  AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON SEPTEMBER 28, 1995
                                                    REGISTRATION NO. 33-

                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                                  ----------
                                   FORM S-3
                            REGISTRATION STATEMENT
                                    UNDER
                          THE SECURITIES ACT OF 1933
                                  ----------
                           TRANSAMERICA CORPORATION
            (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
             Delaware                                  94-0932740            
     (STATE OF INCORPORATION)              (I.R.S. EMPLOYER IDENTIFICATION NO.)
                            The Transamerica Pyramid
                            600 Montgomery Street
                       San Francisco, California 94111
                                (415) 983-4000
 (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE, OF
                  REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
                           TRANSAMERICA CORPORATION
                          DIVIDEND REINVESTMENT PLAN
                                  ----------
                          Shirley H. Buccieri, Esq.
             Senior Vice President, General Counsel and Secretary
                           Transamerica Corporation
                           The Transamerica Pyramid
                            600 Montgomery Street
                       San Francisco, California 94111
                                (415) 983-4187
   (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA
                                   CODE, OF
                              AGENT FOR SERVICE)
                                  COPIES TO:
                            Dana M. Ketcham, Esq.
                        Orrick, Herrington & Sutcliffe
                    The Old Federal Reserve Bank Building
                              400 Sansome Street
                       San  Francisco,  California  94111 
                               APPROXIMATE DATE OF
                  COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
  From time to time after the effective date of this Registration Statement.

   If the only  securities  being  registered  on this  form are  being  offered
pursuant to dividend or interest  reinvestment plans, please check the following
box.  [ X ]   

   If any of the securities being registered on this form are being offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, please check the following box. [ ]

   If this  form is filed to  register  additional  securities  for an  offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering.  [ ]   ----------
   
     If this form is a  post-effective  amendment  filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering.  [ ]   ----------
<TABLE>
   If delivery of the  prospectus  is expected to be made  pursuant to Rule 434,
please check the following box.  [ ]

                       CALCULATION OF REGISTRATION FEE
<CAPTION>
====================================================================================================
                                                                 PROPOSED MAXIMUM    MAXIMUM AMOUNT
      TITLE OF SHARES TO BE    AMOUNT TO BE  PROPOSED MAXIMUM       AGGREGATE       OF REGISTRATION
           REGISTERED           REGISTERED   PRICE PER SHARE(1)   OFFERING PRICE         FEE(1)
- - ----------------------------------------------------------------------------------------------------
<S>                             <C>              <C>                <C>                <C>           
Common Stock $1.00 par          500,000(3)
 value(2) ....................    Shares         $69.125            $34,562,500        $11,918.10
====================================================================================================
<FN>
(1) Based upon $69.125 per share,  the average of the high and low prices of the
    Common  Stock as reported by the New York Stock  Exchange on  September  25,
    1995.
(2) Associated with the Common Stock are Preference  Stock Purchase Rights which
    will not be  exercisable  or be evidenced  separately  from the Common Stock
    prior to the occurrence of certain events.
(3) Together  with an  indeterminate  number of  additional  shares which may be
    necessary to adjust the number of shares  reserved for issuance  pursuant to
    the Transamerica  Corporation  Dividend  Reinvestment  Plan as a result of a
    stock split, stock dividend and similar adjustment of the outstanding Common
    Stock of the Corporation.
</FN>
</TABLE>

<PAGE>

PROSPECTUS
- - -------------------------------------------------------------------------------
                           TRANSAMERICA CORPORATION
                        
                         COMMON STOCK, $1.00 PAR VALUE
                          
                          DIVIDEND REINVESTMENT PLAN
                     AMENDED EFFECTIVE SEPTEMBER 28, 1995

   Transamerica Corporation  ("Transamerica") originally introduced the Dividend
Reinvestment  Plan (the "Plan") to provide  registered  holders of  Transamerica
Common Stock with a simple and convenient method of investing cash dividends and
voluntary cash payments in additional shares of Transamerica Common Stock.

   Effective the date of this  Prospectus,  the Plan has been amended to make an
additional  500,000 shares of  Transamerica  Common Stock available for purchase
under the Plan,  and to make certain other  modifications.  Participants  in the
Plan,  which is  administered by First Chicago Trust Company of New York ("First
Chicago"),  have three  convenient  methods for increasing  their  investment in
Transamerica Common Stock:

   Option 1: Full Dividend  Reinvestment (with voluntary cash option),  pursuant
   to  which   Transamerica  is  authorized  to  make  dividend  payments  on  a
   stockholder's  holdings of Transamerica Common Stock to First Chicago;  using
   ALL of such dividend payment,  First Chicago will  subsequently  purchase for
   such stockholder's  account additional shares of Transamerica Common Stock at
   then current market prices.

   Option  2:  Partial  Dividend  Reinvestment  (with  voluntary  cash  option),
   pursuant to which  Transamerica is authorized to make dividend  payments on a
   stockholder's  holdings of Transamerica Common Stock to First Chicago;  using
   ONLY PART of such dividend  payment,  as specified by the stockholder,  First
   Chicago will subsequently  purchase for such stockholder's account additional
   shares of Transamerica Common Stock at then current market prices.

   Option 3:  Voluntary  Cash Payments  Only,  pursuant to which a  Transamerica
   stockholder  at any time may  make  cash  payments  to First  Chicago;  First
   Chicago will subsequently  purchase for such stockholder's account additional
   shares of Transamerica Common Stock at then current market prices.

   It is suggested that this Prospectus be retained for future reference.

THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION NOR HAS THE COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY
OF THIS PROSPECTUS.  ANY  REPRESENTATION  TO THE CONTRARY IS A CRIMINAL OFFENSE.
- - --------------------------------------------------------------------------------
THE DATE OF THIS PROSPECTUS IS SEPTEMBER 28, 1995

<PAGE>
                              TABLE OF CONTENTS

                                    PAGE                                    PAGE
                                    ----                                    ----

Available Information .............  2    Use of Proceeds..................  17 
Incorporation of Certain Documents        Legal Opinion....................  18
  by Reference.....................  2    Experts..........................  18
Transmerica Corporation............  3    Indemnification..................  18
The Plan...........................  3


                            AVAILABLE INFORMATION

   Transamerica is subject to the  informational  requirements of the Securities
Exchange Act of 1934 (the "Act"). In accordance with the Act, Transamerica files
proxy statements, reports and other information with the Securities and Exchange
Commission (the  "Commission").  This filed material can be inspected and copied
at the Commission's office at 450 Fifth Street, N.W., Washington, D.C. 20549 and
the Commission's Regional Offices in New York (7 World Trade Center, Suite 1300,
New York,  New York 10048) and Chicago  (500 West  Madison  Street,  Suite 1400,
Chicago,  Illinois  60661) and copies of such  material can be obtained from the
Public Reference Section of the Commission,  450 Fifth Street, N.W., Washington,
D.C.  20549,  at prescribed  rates.  In addition,  Transamerica  Common Stock is
listed on the New York and Pacific  Stock  Exchanges,  and such  material can be
inspected  at the  offices  thereof.  This  Prospectus  does not contain all the
information set forth in the  Registration  Statement and exhibits thereto filed
with the Commission under the Securities Act of 1933.

               INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

     Transamerica  incorporates  herein by reference (a)  Transamerica's  annual
report on Form 10-K for the year ended  December  31, 1994,  (b)  Transamerica's
report on Form 8-K dated  March 3, 1995 and its  quarterly  reports on Form 10-Q
for the quarters ended March 31, 1995 and June 30, 1995, and (c) the description
of the Transamerica Common Stock set forth in the Registration Statement on Form
8-A as it may have been amended from time to time.

   All  reports  and  definitive  proxy  or  information   statements  filed  by
Transamerica  pursuant  to  Sections  13(a),  13(c),  14 or  15(d)  of  the  Act
subsequent to the date of this  Prospectus  and prior to the  termination of the
offering of the Common Stock to which this Prospectus relates shall be deemed to
be  incorporated  by reference into this  Prospectus  from the date of filing of
such  documents.  Transamerica  will  provide  without  charge  to each  person,
including any beneficial owner to whom a Prospectus is delivered,  upon the oral
or written  request of any such  person,  a copy of any or all of the  documents
incorporated by reference (excluding exhibits). Requests

                                        2

<PAGE>
should be directed to Transamerica  Corporation,  Corporate  Secretary's Office,
The  Transamerica  Pyramid,  600 Montgomery  Street,  San  Francisco,  CA 94111,
telephone (415) 983-4182.

   NO PERSON IS AUTHORIZED BY  TRANSAMERICA  CORPORATION TO GIVE ANY INFORMATION
OR TO MAKE ANY REPRESENTATION, OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS, IN
CONNECTION  WITH THE OFFER MADE BY THIS  PROSPECTUS.  THIS  PROSPECTUS  DOES NOT
CONSTITUTE  AN  OFFERING  IN ANY  JURISDICTION  IN WHICH SUCH  OFFERING  MAY NOT
LAWFULLY BE MADE.

   THE  DELIVERY OF THIS  PROSPECTUS  OR ANY SALE MADE THROUGH ITS USE SHALL NOT
IMPLY THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF  TRANSAMERICA  CORPORATION
SINCE THE DATE HEREON OR THAT THE INFORMATION  CONTAINED HEREIN IS CORRECT AS OF
ANY TIME SUBSEQUENT TO ITS DATE.

                           TRANSAMERICA CORPORATION

   Transamerica  Corporation is a financial services  organization which engages
through  its  subsidiaries  in  life  insurance,  consumer  lending,  commercial
lending,  leasing,  real estate services and asset management.  Transamerica was
incorporated in Delaware in 1928 and its principal executive offices are located
at 600 Montgomery  Street,  San Francisco,  California  94111  (telephone  (415)
983-4000).

                                   THE PLAN

   The  following  is a  question  and answer  statement  of the  provisions  of
Transamerica's  Dividend  Reinvestment  Plan as amended through the date of this
Prospectus.  Those  holders  of  Transamerica  Common  Stock  who do not wish to
participate in the Plan will receive cash  dividends,  as declared,  by check or
direct deposit in the usual manner.

PURPOSE

1. WHAT IS THE PURPOSE OF THE PLAN?

   The  purpose  of the Plan is to  provide  holders  of shares of  Transamerica
Common Stock with a simple and convenient method of investing cash dividends and
voluntary  cash  payments in  additional  shares of  Transamerica  Common  Stock
without  payment of any brokerage  commission or service  charge.  Shares may be
purchased  under the Plan either  directly from  Transamerica  or in open market
purchases  if  Transamerica  in its sole  discretion  directs  First  Chicago to
commence open market purchases. If shares of Common Stock are purchased directly
from  Transamerica,  Transamerica  will  receive  additional  funds for  general
corporate purposes.

                                        3

<PAGE>

PARTICIPATION OPTIONS

2. WHAT OPTIONS ARE AVAILABLE TO PARTICIPANTS IN THE PLAN?

   As a participant in the Plan:

   (a) You may have cash dividends on ALL of your shares of Transamerica  Common
Stock now or  hereafter  registered  in your name  automatically  reinvested  in
shares of  Transamerica  Common Stock,  and may make voluntary cash purchases of
Transamerica  Common  Stock of not less than $10 per purchase up to an aggregate
of $60,000 per calendar year (see Question 16); or

   (b) You may have cash  dividends on ONLY PART of your shares of  Transamerica
Common Stock now or hereafter  registered in your name automatically  reinvested
in shares of Transamerica Common Stock, and may make voluntary cash purchases of
Transamerica  Common  Stock of not less than $10 per purchase up to an aggregate
of $60,000 per calendar year (see Question 16); or

   (c)  Whether  or not  your  dividends  are  being  reinvested,  you may  make
voluntary  cash purchases of not less than $10 per payment up to an aggregate of
$60,000 per calendar year (see Question 16).

   TRANSAMERICA IS CURRENTLY PAYING DIVIDENDS ON ITS COMMON STOCK.  STOCKHOLDERS
ARE  CAUTIONED,  HOWEVER,  THAT THE EXISTENCE OF THE PLAN IN NO WAY IMPLIES THAT
TRANSAMERICA'S  DIVIDEND POLICY WILL REMAIN UNCHANGED, OR EVEN THAT TRANSAMERICA
WILL CONTINUE TO PAY DIVIDENDS. IN PARTICULAR, COMMON STOCK DIVIDEND PAYMENTS IN
THE FUTURE DEPEND UPON  TRANSAMERICA'S  EARNINGS,  FINANCIAL CONDITION AND OTHER
FACTORS.

ADVANTAGES

3. WHAT ARE THE ADVANTAGES OF THE PLAN?

   (a) You pay no brokerage commissions or service charges on stock purchases.

   (b) The Plan provides a systematic way for you to use your  dividends  and/or
cash to purchase additional shares of Transamerica Common Stock.

   (c) You will earn dividends on fractional shares as well as on full shares.

   (d)  Voluntary  cash  payments  of any amount from $10 minimum per payment to
$60,000 maximum per calendar year to purchase  additional shares may be remitted
at any time by check or on a regular basis through automatic monthly  electronic
funds transfer from a predesignated account with a U.S. financial institution.

   (e) You may invest  dividends  on less than all of the shares  registered  in
your name and continue to receive dividends on the remaining shares.

                                        4

<PAGE>
   (f) You will be sent a statement  indicating the  accumulated  number of full
and fractional  shares in your account shortly following each investment of your
dividends and/or cash payments.

   (g) All  shares  purchased  through  the  Plan  will be held for you by First
Chicago  unless  you  request a stock  certificate.  This  convenience  provides
protection against certificates being lost, misplaced or stolen.

   (h) You may also send First  Chicago  your other  Transamerica  Common  Stock
certificates  for  safekeeping,   free  of  charge.   Dividends  on  all  shares
represented   by  the   certificates   deposited  with  First  Chicago  will  be
automatically reinvested in additional shares of Transamerica Common Stock.

   (i) All full shares  acquired  under the Plan  whether the shares are held by
First Chicago or by you will be voted in accordance  with your  instructions  as
set forth on the proxy completed by you.

   (j) You will continue to receive all stockholder  reports,  including  annual
and quarterly reports.

   (k) The Plan is entirely  voluntary.  You may terminate your participation at
any time by giving written notice to First Chicago.

ADMINISTRATION

4. WHO ADMINISTERS THE PLAN FOR PARTICIPANTS?

   First  Chicago  administers  the Plan,  keeps  records,  sends  statements of
account to each  participant,  and performs  other  duties  related to the Plan.
Shares of Transamerica  Common Stock purchased for you under the Plan and shares
deposited by you with First Chicago  (collectively,  "Plan Shares") will be held
for you in  safekeeping  by or through First Chicago until  termination  of your
participation  in the Plan or until a written  request is received  from you for
the issuance of certificates for all or part of your Plan Shares.

   Transamerica shall have the power, authority, and sole discretion to construe
and interpret the Plan. Transamerica's decisions construing and interpreting the
Plan shall be  conclusive  and binding on all  parties.  Transamerica  may adopt
rules and regulations to facilitate the administration of the Plan.

PARTICIPATION

5. WHO IS ELIGIBLE TO PARTICIPATE?

   The  shares of  Transamerica  Common  Stock  that you own of record  make you
eligible to participate in the Plan. As described above, the Plan Shares are the
whole and fractional shares

                                        5
<PAGE>
of Transamerica Common Stock that are held in your Plan account. Ownership of at
least a fractional Plan Share  maintains your  eligibility to participate in the
Plan even if you no longer own any other Transamerica Common Stock. You will not
be eligible to participate in the Plan if you reside in a jurisdiction  in which
it is unlawful for Transamerica to let you participate.

   A  Transamerica  stockholder's  right  to  participate  in  the  Plan  is not
transferable   apart  from  a  transfer  of  his  or  her  record  ownership  of
Transamerica Common Stock to another person.

6. IS PARTIAL PARTICIPATION POSSIBLE UNDER THE PLAN?

   Yes.  You may  elect to have  dividends  on all or some of your  Transamerica
Common Stock reinvested under the Plan (see Questions 2 and 9).

7. HOW DOES AN ELIGIBLE STOCKHOLDER PARTICIPATE?

   If you hold  Transamerica  Common  Stock and are not already  enrolled in the
Plan,  you may join the Plan by completing  and signing the  authorization  form
provided  with this  Prospectus  and  returning  it to First  Chicago.  A return
envelope will be provided for this purpose,  or you may mail your completed form
to the Transamerica Dividend Reinvestment Plan at the address printed at the end
of the  response  to this  Question  7. If your  Transamerica  Common  Stock  is
registered in more than one name (i.e.,  joint  tenants,  trustees,  etc.),  all
registered holders must sign the authorization form.

   Eligible stockholders may obtain an authorization form at any time by writing
to First Chicago at the following address:

                 First Chicago Trust Company of New York
                 Transamerica Dividend Reinvestment Plan
                 P.O. Box 2598
                 Jersey City, NJ 07303-2598
                 Telephone: 1-800-446-2617

   First  Chicago is available to answer  telephone  calls on weekdays from 9:00
a.m. to 6:00 p.m., East Coast time.

8. WHEN MAY AN ELIGIBLE STOCKHOLDER JOIN THE PLAN?

   As an eligible stockholder,  you may join the Plan at any time.  Reinvestment
of dividends  will commence on the dividend  payment date relating to the record
date following receipt by First Chicago of your completed authorization form.

                                        6
<PAGE>
9. WHAT DOES THE AUTHORIZATION FORM PROVIDE?

   The  authorization  form  provides for the purchase of  additional  shares of
Transamerica Common Stock through the following investment options:

  OPTION 1--FULL DIVIDEND REINVESTMENT (with voluntary cash option)

   If you  choose  this  Option,  you  authorize  Transamerica  to pay ALL  your
dividends to First  Chicago.  First Chicago will use such  dividends to purchase
for your  account  additional  shares of  Transamerica  Common Stock at the then
current prices. Because the amount of your dividends may not be the exact amount
necessary  to purchase a number of full shares,  First  Chicago will credit your
account with the total number of shares your dividends will purchase, including,
when necessary,  a fractional  share  calculated to three decimal places.  These
fractional shares, like full shares, earn dividends for you.

   Participants  in  Option 1 can also  invest  cash as often as once a month in
varying  amounts from $10 per payment to a maximum of $60,000 per calendar  year
to purchase Transamerica Common Stock. All payments may be sent to First Chicago
by personal check or money order (made payable to "First  Chicago--Transamerica,
DRP"). Under Option 1, you need not make any voluntary cash payments.

  OPTION 2--PARTIAL DIVIDEND REINVESTMENT (with voluntary cash option)

   If you choose this  Option,  the Plan works in the same way as  described  in
Option  1 except  that  you  authorize  Transamerica  to pay  ONLY  PART of your
dividends to First Chicago for the purchase of additional shares of Transamerica
Common Stock. First Chicago will pay you the balance of your dividends.  You may
also invest cash in the same way as is described above under Option 1.

  OPTION 3--VOLUNTARY CASH PAYMENTS ONLY

   If you elect this  Option,  you can make  voluntary  cash  payments  to First
Chicago to  purchase  additional  shares in the same way as is  described  above
under Option 1. You will continue to receive cash dividends on shares registered
in your name. However, please bear in mind that all stock certificates deposited
with First Chicago for safekeeping  will become Plan Shares,  and dividends paid
on all Plan  Shares  will be  automatically  invested  in  additional  shares of
Transamerica Common Stock.

10. ARE STOCKHOLDERS ALREADY ENROLLED IN THE PLAN REQUIRED TO SEND IN A NEW
    AUTHORIZATION FORM ANNUALLY?

   No.  Once  enrolled  in the Plan you will  continue  to be  enrolled  without
further action on your part,  unless you give notice to First Chicago in writing
that you wish to terminate  participation  in the Plan, as described in Question
29.

                                        7
<PAGE>
11. HOW MAY PARTICIPANTS CHANGE INVESTMENT OPTIONS UNDER THE PLAN?

   A participant may change  investment  options at any time by requesting a new
authorization form and returning it to First Chicago at the address specified in
Question 7. A request  for a new  authorization  form may be made by  contacting
First  Chicago at the  address or  telephone  number  specified  in  Question 7.
Changes in  investment  options are effective  when First  Chicago  receives and
processes a properly signed and completed authorization form. See Question 29 on
how a participant may discontinue participation in the Plan.

PURCHASES

12. AT WHAT PRICE WILL SHARES OF COMMON STOCK BE PURCHASED UNDER THE PLAN?

   With respect to shares  acquired  directly from  Transamerica,  the price per
share  shall  be  deemed  to be the  mean  of the  high  and low  prices  on the
Investment  Date (as defined in Question  13) for  Transamerica  Common Stock as
reported in the New York Stock Exchange Composite  Transaction reporting system.
With respect to shares  purchased in the open market,  the price per share shall
be the  weighted  average  price for all  shares of  Transamerica  Common  Stock
purchased by First Chicago for the relevant Investment Date. Transamerica may at
any time  direct  First  Chicago  either to make  open  market  purchases  or to
purchase shares directly from Transamerica.

13. WHEN WILL SHARES OF COMMON STOCK BE PURCHASED UNDER THE PLAN?

   The  "Investment  Date"  in any  month  in  which a  dividend  is paid is the
dividend payment date (currently the last business day of January,  April,  July
and October).  The "Investment  Date" in any month preceding a declared dividend
payment date (currently  March,  June,  September and December) will be the 20th
day of such month (or if not a business  day, the  succeeding  business  day) in
order  for  shares  to be  purchased  prior to the date that they will be traded
without the right to receive the  following  dividend  payment (the  ex-dividend
date).  The  "Investment  Date" for any other month  (currently  February,  May,
August and November) will be the last business day of such month.

   In the months in which  dividends  are paid,  dividends  and  voluntary  cash
payments  will  be  invested  concurrently  beginning  on the  Investment  Date.
Voluntary  cash payments  received on or prior to each  Investment  Date will be
invested beginning on that Investment Date. First Chicago will make every effort
to invest dividends and voluntary cash payments it receives promptly,  and in no
event later than 30 days  following the  Investment  Date for such dividends and
voluntary cash payments,  except where  necessary  under any applicable  federal
securities laws or upon the instructions of Transamerica.

   Neither  Transamerica  nor any Plan  participant  shall have any authority or
power  to  direct  the  time or price at  which  shares  may be  purchased,  the
selection of the broker or dealer through

                                        8
<PAGE>
or from whom  purchases are to be made or the manner in which such purchases may
be made. In making such purchases for a participant's account, First Chicago may
commingle a participant's funds with those of other participants.

14. HOW MANY SHARES WILL BE PURCHASED FOR PARTICIPANTS?

   A  participant's  account in the Plan will be  credited  with that  number of
shares,  including a fraction  computed to three  decimal  places,  equal to the
total dollar amount to be invested by such participant divided by the applicable
purchase price per share.

VOLUNTARY CASH PAYMENTS

15. HOW DOES THE VOLUNTARY CASH PAYMENT OPTION WORK?

   Participants can invest cash as often as once a month in varying amounts from
$10  per  payment  to a  maximum  of  $60,000  per  calendar  year  to  purchase
Transamerica Common Stock.

   The option to make cash  purchases  is  available  to you by  completing  and
signing the  authorization  form.  If you wish to enroll in the  voluntary  cash
payments  only  feature of the Plan,  a check or money  order  payable to "First
Chicago--Transamerica,  DRP"  covering  your first  voluntary  cash payment must
accompany your authorization form. Do not send cash. Thereafter,  voluntary cash
payments  may be  made  through  the use of  appropriate  forms,  which  will be
included  with the statement  which First  Chicago will send you following  each
purchase of shares for your Plan account.

16. HOW ARE VOLUNTARY CASH PAYMENTS MADE?

   Each  voluntary cash payment must be at least $10, and cash purchases made by
any  participant  may not aggregate more than $60,000 per calendar  year.  First
Chicago  reserves  the right to return to the  participant  amounts  received in
excess of the $60,000 limit within 30 days of receipt.

   The  same  amount  of money  need  not be sent  each  month  and  there is no
obligation to make any voluntary cash payments.  Voluntary cash payments must be
in U.S.  dollars.  All payments  may be sent to First  Chicago by check or money
order (made  payable to "First  Chicago--Transamerica,  DRP") or pursuant to the
automatic investment feature described in Question 19.

17. WHEN WILL VOLUNTARY CASH PAYMENTS RECEIVED BE INVESTED?

   Voluntary  cash  payments  received on or prior to each  Investment  Date (as
described under Question 13) will be invested beginning on that Investment Date.
NO INTEREST WILL BE PAID ON

                                        9

<PAGE>
FUNDS HELD BETWEEN RECEIPT AND INVESTMENT.  YOU ARE THEREFORE ENCOURAGED TO SEND
YOUR  VOLUNTARY  CASH PAYMENT SO THAT IT IS RECEIVED BY FIRST  CHICAGO CLOSE TO,
BUT NOT LATER THAN, EACH INVESTMENT DATE.

18. UNDER WHAT CIRCUMSTANCES WILL VOLUNTARY CASH PAYMENTS BE RETURNED?

   Your  uninvested  voluntary cash payment will be returned to you upon written
request  received  by First  Chicago  at least  two  business  days  prior to an
Investment  Date.  Uninvested  cash payments will be completely  refunded if the
Plan is suspended or terminated, as described in Question 37. First Chicago also
reserves the right to refund all amounts  exceeding  those permitted or approved
(see Question 16). In no case will interest be paid on returned cash payments.

AUTOMATIC MONTHLY INVESTMENT

19. WHAT IS THE AUTOMATIC MONTHLY INVESTMENT FEATURE OF THE PLAN AND HOW DOES IT
    WORK?

   As a  participant,  you may make voluntary cash payments of not less than $10
per  transaction  nor more than $60,000 per calendar  year by means of a monthly
automatic  electronic  funds transfer  ("Automatic  Monthly  Deduction")  from a
predesignated account with a United States financial institution.  First Chicago
will charge a fee of $1 per transaction for this service.

   To initiate  Automatic  Monthly  Deductions,  you must  complete  and sign an
Automatic Monthly Deduction Form and attach a voided blank check for the account
from  which  funds are to be drawn.  Automatic  Monthly  Deduction  Forms may be
obtained from First Chicago. Forms will be processed as promptly as practicable.

   Once Automatic  Monthly  Deductions  are initiated,  funds will be drawn from
your  designated  financial  institution  account  on  the  third  business  day
preceding each monthly Investment Date and will be used to purchase Transamerica
Common Stock beginning on that Investment Date.

   You may change the amount of your Automatic  Monthly  Deduction by completing
and submitting to First Chicago a new Automatic  Monthly  Deduction  Form. To be
effective  with  respect  to a  particular  Investment  Date,  however,  the new
Automatic  Monthly Deduction Form must be received by First Chicago at least six
business days  preceding that  Investment  Date.  Otherwise,  the change will be
effective  the  following  month.  You  may  terminate  your  Automatic  Monthly
Deductions  by notifying  First  Chicago in writing at least six  business  days
prior to the desired effective date of the termination.

COSTS

20. WHAT ARE THE EXPENSES TO PARTICIPANTS UNDER THE PLAN?

   There are no brokerage fees for shares purchased  directly from Transamerica.
Brokerage fees and other  expenses for shares  purchased on the open market will
be paid by Transamerica.

                                       10

<PAGE>

All costs of  administration of the Plan are paid by Transamerica.  However,  as
described  in  Questions  29 and 31, if you request  First  Chicago to sell your
shares,  you must pay a service fee and any  related  brokerage  commission  and
applicable transfer tax. In addition,  as described in Question 19, if you elect
to have Automatic Monthly Deductions, you will pay First Chicago a fee of $1 per
transaction in addition to any fee charged by your financial institution. 

DEPOSIT OF ADDITIONAL CERTIFICATES

21. HOW MAY CERTIFICATES BE DEPOSITED WITH PLAN SHARES?

   You may deposit with First Chicago any Transamerica Common Stock certificates
now or hereafter  registered in your name for safekeeping  under the Plan. There
is no charge for this custodial service and, by making the deposit,  you will be
relieved  of  the   responsibility   for  loss,  theft  or  destruction  of  the
certificate.  Because you bear the risk of loss in sending stock certificates to
First Chicago,  it is recommended that  certificates be sent to First Chicago by
registered  mail return  receipt  requested and properly  insured.  Certificates
should not be  endorsed.  Whenever  certificates  are issued to you either  upon
request  or  upon  termination  of  participation,   new,  differently  numbered
certificates  will be issued.  Dividends  will be  automatically  reinvested  on
shares represented by the certificates deposited with First Chicago.

FEDERAL INCOME TAX CONSEQUENCES TO PARTICIPANTS

22. WHAT ARE THE FEDERAL INCOME TAX CONSEQUENCES OF PARTICIPATION IN THE PLAN?

   Dividend  Reinvestment.  The  participant  must  include in gross  income the
dividend paid by  Transamerica  even though it will be reinvested.  In the event
that shares are  purchased on the open market on behalf of a  participant  under
the Plan, the participant's share of brokerage  commissions paid by Transamerica
is treated as a  distribution  which is subject to income tax in the same manner
as  dividends.  The  participant's  basis in shares  purchased  with  reinvested
dividends  will  equal  the  dividend   distributed  by  Transamerica  plus  the
participant's share of brokerage commissions paid by Transamerica, if any.

   Voluntary Cash  Payments.  In the event that shares are purchased on the open
market on behalf of a participant  under the Plan,  the  participant's  share of
brokerage commissions paid by Transamerica is treated as a distribution which is
subject to income tax in the same manner as dividends.  The participant's  basis
in shares  purchased  with voluntary cash payments will equal the voluntary cash
payment  plus  the  participant's   share  of  brokerage   commissions  paid  by
Transamerica, if any.

   Additional  Information.  For corporate stockholders dividends generally will
be eligible for the  dividends-received  deduction  applicable  to  corporations
under the Internal Revenue Code. However, corporate stockholders should be aware
that the availability of the dividends-received

                                       11


<PAGE>
deduction  is  limited  where a holder  of stock  incurs  indebtedness  directly
attributable  to such  stock  and the  availability  of such  deduction  is also
subject to a holding requirement.  The holding period for shares purchased under
the Plan will begin the day after the date the shares are acquired.

   The  withdrawal of share  certificates  from a Plan account does not affect a
participant's tax liability.  However, a participant who receives a cash payment
for the sale of whole Plan Shares held for such  participant's  account or for a
fractional  Plan Share then held in his or her account will realize gain or loss
measured  by the  difference  between  the amount of the cash  received  and the
participant's  basis in the shares or fractional share. The gain or loss will be
capital in character if the Plan Shares or  fractional  Plan Share are a capital
asset in the hands of the participant.

   First Chicago will report to participants and to the Internal Revenue Service
the amounts constituting  dividends and distributions as described above and any
proceeds  from  the  sale of Plan  Shares.  In the  case of  participants  whose
dividends  are subject to federal  income tax  withholding,  First  Chicago will
reinvest dividends less the amount of tax required to be withheld.  Participants
who have not furnished a certified  taxpayer  identification  number or who have
been  notified  by the IRS that they are subject to back-up  withholding  may be
subject to back-up withholding.

   All participants are urged to consult their own tax advisors to determine the
particular tax consequences of their participation in the Plan.

23. HOW ARE INCOME TAX WITHHOLDING PROVISIONS APPLIED TO FOREIGN STOCKHOLDERS?

   In the case of a foreign  participant  whose income is subject to withholding
of U.S.  Federal income tax, the appropriate  amount of tax will be withheld and
the balance of the  dividend  will be applied to the  purchase  of  Transamerica
Common Stock. 

REPORTS TO PARTICIPANTS

24. WHAT KIND OF REPORTS WILL BE SENT TO PARTICIPANTS IN THE PLAN?

   You will receive a statement from First Chicago within a reasonable period of
time after each occasion that you purchase  shares,  showing the total number of
full and fractional shares in your account under the Plan to date, the amount of
any dividends  and/or  voluntary  cash payments  invested,  the number of shares
purchased and the purchase price per share. Tax information  regarding dividends
and reinvested  dividends paid on your shares under the Plan will be included in
reports made each calendar year to the Internal Revenue Service, and copies will
be sent to you. These statements are your continuing  record of the cost of your
purchases  and should be retained for income tax  purposes.  In  addition,  each
participant  will  receive each  amended  Prospectus  for the Plan and copies of
other communications sent to all other holders of Transamerica Common Stock.

                                       12

<PAGE>
DIVIDENDS

25. WHAT WILL HAPPEN TO DIVIDENDS ON PLAN SHARES?

   Dividends  on all Plan  Shares,  including  fractional  shares,  whether such
shares were purchased with reinvested dividends or with voluntary cash payments,
or were shares  deposited  under the Plan, will be reinvested  automatically  in
additional shares of Transamerica Common Stock.

CERTIFICATES FOR SHARES

26. WILL  I  RECEIVE  CERTIFICATES  FOR  SHARES  OF  TRANSAMERICA  COMMON  STOCK
    PURCHASED UNDER THE PLAN?

   Plan  Shares  purchased  by First  Chicago  for  your  Plan  account  will be
registered in the name of First  Chicago or its nominee,  and  certificates  for
such shares will not be issued until  requested.  The number of Plan Shares held
in your account will be shown on the periodic  statement of your  account.  This
service  eliminates  the need for  safekeeping  by you to protect  against loss,
theft or destruction of stock certificates.

   At any time,  you may  request  in  writing  that  First  Chicago  send you a
certificate  for all or some of your whole Plan Shares.  This request  should be
mailed to First  Chicago at the address  set forth in Question 7. Any  remaining
whole or  fractional  Plan  Shares  will  continue  to be held in your  account.
Certificates for fractional shares will not be issued under any circumstances.

27. IN WHOSE NAME WILL CERTIFICATES BE REGISTERED WHEN ISSUED TO PARTICIPANTS?

   Accounts  under the Plan are  maintained  in the name or names in which  your
shares are registered at the time you entered the Plan, and certificates will be
registered in the same manner when they are issued.

28. MAY PLAN SHARES BE PLEDGED?

   Plan Shares  credited to your  account may not be pledged or assigned and any
such purported  pledge or assignment  would not be  enforceable.  If you want to
pledge or assign Plan  Shares,  you must  request  that a  certificate  for such
shares be issued in your name.

TERMINATION OF PARTICIPATION IN THE PLAN

29. HOW DOES A PARTICIPANT DISCONTINUE PARTICIPATION IN THE PLAN?

   A participant may terminate  participation in the Plan at any time prior to a
dividend  record  date for the next  dividend  by  notice  in  writing  to First
Chicago. As soon as practical following termination, First Chicago will send the
participant a certificate for the participant's Plan Shares.

                                       13

<PAGE>
If a  participant  requests that First Chicago sell Plan Shares (as described in
Question 31),  First Chicago will sell all or a portion of such shares and remit
the  proceeds,  less a service  fee and any  related  brokerage  commission  and
applicable  transfer  tax.  If the  request to  terminate  is  received by First
Chicago on or after the record date for a dividend  payment,  First Chicago,  in
its sole discretion,  may either pay any such dividend in cash or reinvest it in
Transamerica  Common  Stock on behalf of the  terminating  participant.  If such
dividend is  reinvested,  First Chicago may sell the shares  purchased and remit
the  proceeds  to the  participant,  less any  service  fee,  related  brokerage
commission  and  applicable  transfer tax. Any voluntary cash payments which had
been  sent to First  Chicago  prior to the  request  to  terminate  will also be
invested  unless return of the amount is expressly  requested in the request for
termination and such request is received at least two business days prior to the
dividend payment date. In every case of termination,  the participant's interest
in a  fractional  share will be paid in cash based upon current  market  prices,
less any service fee, related brokerage commission and applicable transfer tax.

   After  termination,  dividends will be paid to the stockholder in cash unless
and until the stockholder  rejoins the Plan,  which he or she may do at any time
by submitting an authorization form to First Chicago.

WITHDRAWAL OF SHARES IN PLAN ACCOUNTS

30. HOW DOES A PARTICIPANT WITHDRAW SHARES HELD UNDER THE PLAN?

   You may  withdraw  all or some of your Plan  Shares  (whole  shares  only) by
notifying  First Chicago in writing to that effect and  specifying in the notice
the  number of shares to be  withdrawn.  This  notice  should be mailed to First
Chicago  at the  address  set  forth at  Question  7  above.  If the  notice  of
withdrawal is not received by First Chicago  before the record date for the next
dividend,  the next  dividend on such Plan Shares  will be  reinvested  for your
account.

   Certificates for whole shares of Common Stock so withdrawn will be issued. In
no case will  certificates for fractional  shares be issued.  After you withdraw
Plan Shares from your account in the form of stock  certificates,  any dividends
on the shares you withdrew will be reinvested or paid in cash  according to your
current  instructions  with  respect  to your  Transamerica  Common  Stock  (see
Question 33 below).

SALE OF SHARES

31. HOW DOES A PARTICIPANT SELL SHARES HELD UNDER THE PLAN?

   You may  request  the sale of any  number of your Plan  Shares  held by First
Chicago  in  writing or by calling  First  Chicago  at  1-800-446-2617,  using a
touch-tone  phone.  First  Chicago  will make every  effort to process  all sale
orders (written and by telephone) on the day it receives

                                       14

<PAGE>
them,  provided that  instructions are received before 1:00 p.m. East Coast time
on a business  day when First  Chicago and the  relevant  securities  market are
open. You will be sent a check for the proceeds of sale,  less a service fee and
any related brokerage commission and applicable transfer tax.

OTHER INFORMATION

32. WHAT HAPPENS WHEN A PARTICIPANT  SELLS OR TRANSFERS ALL TRANSAMERICA  COMMON
    STOCK REGISTERED IN HIS OR HER NAME?

   If you dispose of all of your  Transamerica  Common Stock  registered in your
name, you will continue to be a Plan  participant as long as you own Plan Shares
until you  terminate  your  participation  in the Plan (see  Question  29).  The
dividends on your Plan Shares will continue to be reinvested  until you withdraw
from the Plan.

33. WHAT HAPPENS WHEN YOU SELL OR TRANSFER SOME BUT NOT ALL OF YOUR TRANSAMERICA
    COMMON STOCK?

   If you  are  reinvesting  dividends  on only a  portion  of  your  shares  of
Transamerica  Common Stock,  those shares sold or transferred will be considered
to  be  cash  dividend-receiving   shares  to  the  extent  possible.   Dividend
reinvestment  will only be reduced  when  share  sales or  transfers  exceed the
number of shares receiving cash dividends. For example, if you own 1,000 shares,
and you are having  dividends on 600 of those shares  reinvested under the Plan,
you may sell or transfer up to 400 of your shares without reducing the number of
shares that participate in the dividend reinvestment feature of the Plan.

   On the  other  hand,  if you  own  1,000  shares  and  are  having  dividends
reinvested  on 600 of them,  and then you  sell 550  shares,  dividends  will be
reinvested  on the  remaining  450 shares.  Then,  when you acquire  another 250
shares (either through purchase or through distribution from your Plan account),
dividends  will be reinvested on the first 150 of those (to restore the total to
600), and not on the last 100.

34. WHAT HAPPENS IF TRANSAMERICA  DECLARES A STOCK DIVIDEND OR A STOCK SPLIT, OR
    MAKES A RIGHTS OFFERING?

   Any shares of Common Stock  distributed by  Transamerica  pursuant to a stock
dividend or a stock split with respect to Plan Shares will be added to your Plan
account.

   Shares of Common Stock  distributed  pursuant to a stock  dividend or a stock
split with  respect to your other  shares of  Transamerica  Common Stock will be
mailed  directly  to you in the  same  manner  as to  stockholders  who  are not
participating in the Plan.

   Participation  in any  rights  offering  will be based  upon  both  shares of
Transamerica  Common Stock registered in a participant's name and any whole Plan
Shares credited to such participant's Plan account.

                               15

<PAGE>
35. HOW WILL A PARTICIPANT'S PLAN SHARES BE VOTED AT STOCKHOLDERS' MEETINGS?

   Whole Plan Shares held by First  Chicago for you will be voted as you direct.
A proxy  card  will be sent to you in  connection  with any  annual  or  special
meeting of stockholders, as in the case of stockholders not participating in the
Plan.  This  proxy  will  apply  to all of your  full  Plan  Shares  and  shares
registered in your name as of the record date and, if properly  signed,  will be
voted in accordance with the instructions  that you give on the proxy card. If a
participant  does not return the proxy,  First Chicago will not vote any of such
shares.

36. WHAT IS THE RESPONSIBILITY OF TRANSAMERICA AND FIRST CHICAGO UNDER THE PLAN?

   Transamerica and First Chicago, in administering the Plan, will not be liable
for any act done in good faith or for any good faith omission to act,  including
without  limitation  any claim of  liability  (1 )  arising  out of  failure  to
terminate a participant's account upon such participant's death prior to receipt
of written  notice of such  death,  and (2) with  respect to the prices at which
shares are  purchased or sold for the  participant's  account and the times such
purchases or sales are made.

   PARTICIPANTS SHOULD RECOGNIZE THAT NEITHER TRANSAMERICA NOR FIRST CHICAGO CAN
ASSURE  THEM OF A PROFIT OR  PROTECT  THEM  AGAINST A LOSS WITH  RESPECT  TO THE
SHARES PURCHASED BY THEM UNDER THE PLAN.

37. MAY THE PLAN BE CHANGED OR DISCONTINUED?

   Transamerica  reserves the right to suspend,  terminate or modify the Plan at
any  time.  You  will  be  notified  of  any  such  suspension,  termination  or
modification.  Transamerica  also  reserves the right to direct First Chicago to
terminate any  participant's  participation  in the Plan at any time.  Except as
described in the following paragraph,  upon a termination of the Plan or of your
participation  in the Plan,  any  uninvested  voluntary  cash  payments  will be
returned (in the case of termination of participation  by the participant,  upon
request only), a certificate for whole Plan Shares credited to your account will
be issued,  and a cash payment (based on the then current market price) less any
service fee, related  brokerage  commission and applicable  transfer tax will be
made for any fractional Plan Share credited to your account.

   In the event  Transamerica  hereafter  terminates the Plan and simultaneously
establishes  another  dividend  reinvestment  plan, each participant in the Plan
will be enrolled automatically in the new plan and shares credited to his or her
account  under  this Plan will be  credited  automatically  to the new  dividend
reinvestment  plan,  unless  written notice to the contrary is received by First
Chicago from a participant.

                                       16

<PAGE>
38. WHAT ARE SOME OF THE RESPONSIBILITIES OF A PARTICIPANT UNDER THE PLAN?

   Shares of Common  Stock in the Plan are  subject  to  escheat to the state in
which a participant resides in the event that such shares are deemed, under such
state's laws, to have been abandoned by a participant.

   A participant,  therefore, should notify First Chicago promptly in writing of
any  change  of  address.  Account  statements  and  other  communications  to a
participant  will be addressed to such participant at the last address of record
provided by such participant to First Chicago.

   A  participant  will have no right to instruct  First Chicago with respect to
any shares of Transamerica  Common Stock or cash held by First Chicago except as
expressly provided herein.

39. HOW MAY STOCKHOLDERS OBTAIN ANSWERS TO OTHER QUESTIONS REGARDING THE PLAN?

   Any questions or correspondence should be addressed to:

                    First Chicago Trust Company of New York
                    Transamerica Dividend Reinvestment Plan
                    P.O. Box 2598
                    Jersey City, NJ 07303-2598
                    Telephone: 1-800-446-2617

   First  Chicago is available to answer  telephone  calls on weekdays from 9:00
a.m. to 6:00 p.m.,  East Coast time.  First Chicago will also respond within one
business day to inquiries on the Internet addressed to "FCTC[@DELLPHI.COM".

                               USE OF PROCEEDS

   Transamerica  has no basis for  estimating  precisely  either  the  number of
shares of Common  Stock  that may be sold  under the Plan or the prices at which
such shares may be sold.  The net  proceeds of the Common Stock will be used for
general corporate  purposes,  including funding investments in, or extensions of
credit  to,   Transamerica's   subsidiaries  or,  when  market   conditions  are
appropriate,  portions of the  proceeds  may be used to  repurchase  some of the
outstanding debt and capital  securities of Transamerica  and its  subsidiaries.
Pending any of these ultimate uses,  Transamerica may invest the net proceeds or
may use them to reduce short-term indebtedness.

                                       17

<PAGE>
                                LEGAL OPINION

   The validity of the shares of Common Stock offered hereby will be passed upon
for Transamerica by Orrick, Herrington & Sutcliffe, San Francisco, California.

                                   EXPERTS

   The  consolidated  financial  statements of  Transamerica  for the year ended
December 31, 1994,  incorporated by reference to Transamerica's Annual Report on
Form 10-K, have been audited by Ernst & Young LLP, independent  auditors, as set
forth in their  report  thereon  included  therein  and  incorporated  herein by
reference.  Such consolidated  financial  statements are incorporated  herein by
reference in reliance  upon such report given upon the authority of such firm as
experts in accounting and auditing.

                               INDEMNIFICATION

   The General  Corporation Law of Delaware  empowers a corporation to indemnify
its directors,  employees and agents against certain expenses,  judgments, fines
and  amounts  incurred  in  connection  with  such  person's  employment  by the
corporation.  Transamerica's bylaws provide for indemnification of directors and
officers to the fullest  extent  permitted or allowed  under  Delaware  law, and
Transamerica insures its directors and officers against certain liabilities that
may be incurred by them.

   Insofar as indemnification  for liabilities  arising under the Securities Act
of  1933  may  be  permitted  to  directors,  officers  or  persons  controlling
Transamerica  pursuant  to  the  foregoing  provisions,  Transamerica  has  been
informed that in the opinion of the  Securities  and Exchange  Commission,  such
indemnification  is against  public policy as expressed in the Securities Act of
1933 and is therefore unenforceable.

                                       18

<PAGE>


                                    PART II

                    INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.            

           Registration fee                                 $11,918
           Printing                                          25,000*
           Mailing and distribution                          16,000*
           Accounting fees                                   10,000*
           Legal fees                                        15,000*
           Blue sky and legal investment fees and expenses        0
           Listing fees                                       1,500
           Miscellaneous                                          0
                Total                                        79,418

           -------------
           * Estimated

ITEM 15.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

   As  authorized  by  Section  145  of  the  Delaware   Corporation   Law,  the
Corporation's  Certificate of Incorporation eliminates the personal liability of
its directors to the Corporation or its  stockholders  for monetary  damages for
any breach of  fiduciary  duty as a director,  except for: (i) any breach of the
duty of loyalty to the Corporation or its  stockholders,  (ii) acts or omissions
not in good faith or which involve intentional misconduct or a knowing violation
of law, (iii)  liability under Section 174 of the Delaware  General  Corporation
Law (involving  certain  unlawful  dividends or stock  repurchases)  or (iv) any
transaction from which the director derived an improper personal benefit.

   As  authorized  by  Section  145  of  the  Delaware   Corporation   Law,  the
Corporation's  By-Laws provide for indemnification of its directors and officers
in certain  cases.  Indemnification  shall be  provided  when a person is made a
party or is  threatened  to be made a party to any  proceeding  by reason of the
fact that he or she is or was a  director  or officer  of the  Corporation  or a
director or officer of the Corporation serving at the request of the Corporation
as a  director,  officer,  employee  or agent of another  enterprise;  provided,
however,  that no  indemnification  shall be  provided  to any such  person if a
judgment  or  other  final  adjudication  adverse  to the  director  or  officer
establishes  that the  director  or  officer  did not act in good faith and in a
manner  reasonably  believed by him or her to be in, or not opposed to, the best
interests of the  Corporation or, with respect to any criminal  proceeding,  had
reasonable cause to believe that his or her conduct was unlawful;  and provided,
further,  that,  except as to  actions to enforce  indemnification  rights,  the
Corporation  shall  indemnify  any  such  person  seeking   indemnification   in
connection  with an action,  suit or proceeding  (or part thereof)  initiated by
such  person  only if the  action,  suit or  proceeding  (or part  thereof)  was
authorized by the Board of Directors of the Corporation. When indemnification is
required,  the director or officer shall be indemnified for losses,  liabilities
and expenses (including  attorney's fees,  judgments,  fines and amounts paid in
settlement)  actually  and  reasonably  incurred  by him  or  her in  connection
therewith.

   If such proceeding is brought by or on behalf of the Corporation, such person
shall be indemnified  against expenses actually and reasonably incurred if he or
she acted in good faith and in a manner reasonably  believed by him or her to be
in, or not opposed to, the best  interests of the  Corporation.  There can be no
indemnification  with  respect to any matter as to which such person is adjudged
to be liable to the Corporation;  however, a court may, even in such case, allow
indemnification to such person for such expenses as the court deems proper.

   The Corporation's By-Laws provide that,  notwithstanding the foregoing, where
such person is  successful in any such  proceeding,  he or she is entitled to be
indemnified  against expenses actually and reasonably incurred by him or her. In
all other  cases,  he or she is  entitled  to be  indemnified  against  expenses
actually  and  reasonably  incurred  by him or her  unless the  Corporation  has
determined that  indemnification  of such person is not proper because he or she
has not met the applicable standard of conduct.


                                      II-1
<PAGE>

   In addition to the above,  the Corporation  has entered into  Indemnification
Agreements  (the  "Indemnification  Agreements")  with each of its directors and
officers.  The  Indemnification  Agreements  provide directors and officers with
generally the same  indemnification  by the  Corporation  as is set forth in the
immediately  preceding  paragraphs  except that the  Indemnification  Agreements
differ from the By-Laws in the following significant  respects:  (1) following a
change in control  (as  defined)  of the  Corporation,  approval by the Board of
Directors of the  Corporation  of a claim  initiated by a director or officer is
not required as a condition to such person's  indemnification rights; and (2) no
indemnification  shall  be  provided  to  a  director  or  officer  if  a  final
adjudication or judgment adverse to such person establishes that such person did
not meet the required  standard of care and such person's  actions were material
to the cause of action  adjudicated  or, with respect to an action brought by or
in the right of the  Corporation,  that such person  committed  an act for which
personal  liability has not been eliminated under the Corporation's  Certificate
of Incorporation.

   The   Indemnification   Agreements   also  provide  for  (i)  arbitration  of
indemnification  claims after a change in control of the Corporation,  (ii) if a
potential change in control or a change in control occurs,  the establishment of
a  trust  for  the  benefit  of  an   indemnitee   of   reasonably   anticipated
indemnification  amounts,  and  (iii)  if the  indemnification  provided  in the
Indemnification  Agreements is not available,  contribution  by the  Corporation
based on the relative  benefits to the  Corporation  and the  indemnitee and the
relative fault of the Corporation and the indemnitee.

   There is directors and officers  liability  insurance  presently  outstanding
which  insures  directors  and officers of the  Corporation.  The policy  covers
losses  for which the  Corporation  shall be  required  or  permitted  by law to
indemnify  directors and officers and which result from claims made against such
directors  or  officers  based  upon  the  commission  of  wrongful  acts in the
performance  of their duties.  The policy also covers losses which the directors
or officers must pay as the result of claims brought against them based upon the
commission  of wrongful  acts in the  performance  of their duties and for which
they are not  indemnified by the  Corporation.  The losses covered by the policy
are subject to certain  exclusions and do not include fines or penalties imposed
by law or other matters deemed  uninsurable  under the law. The policy  contains
certain deductible provisions.

ITEM 16.  EXHIBITS.

EXHIBIT
 NUMBER        DESCRIPTION OF EXHIBIT
- - --------       ----------------------

  5.1          Opinion  letter  of  Orrick,  Herrington  &  Sutcliffe  as to the
               validity of the Common Stock.

 12.1          Ratio of Earnings to Fixed Charges  Calculation  (incorporated by
               reference to Exhibit 12.1 of Transamerica's Annual Report on Form
               10-K for the year ended  December 31, 1994 and to Exhibit 12.1 of
               Transamerica's  Quarterly  Report on Form 10-Q for the  quarterly
               period ended June 30, 1995).

 24.1          Consent of Ernst & Young LLP.

 24.2          Consent of  Orrick,  Herrington  &  Sutcliffe  (contained  in the
               opinion  letter  filed  as  Exhibit  5.1  to  this   Registration
               Statement). 25.1 Powers of Attorney.

ITEM 17.  UNDERTAKINGS. 

   The undersigned registrant hereby undertakes:

   (1) To file,  during any period in which  offers or sales are being  made,  a
post-effective  amendment  to this  Registration  Statement:  (i) to include any
prospectus  required by Section  10(a)(3) of the Securities Act of 1933; (ii) to
reflect in the  prospectus  any facts or events arising after the effective date
of the  Registration  Statement  (or the most  recent  post-effective  amendment
thereof) which, individually or in the aggregate, represent a fundamental change
in the information set forth in the Registration Statement; and (iii) to include
any material information with respect to the plan of distribution not previously
disclosed  in  the  Registration  Statement  or  any  material  change  to  such
information  in  the  Registration  Statement;   provided,   however,  that  the
undertakings in clauses (i) 

                                      II-2
<PAGE>

and (ii)  shall  not  apply if the  information  required  to be  included  in a
post-effective amendment by those clauses is contained in periodic reports filed
with or furnished to the  Securities  and Exchange  Commission by the registrant
pursuant to Section 13 or Section 15(d) of the  Securities  Exchange Act of 1934
that are incorporated by reference into this Registration Statement.

   (2) That, for the purpose of determining  any liability  under the Securities
Act of 1933,  each  such  post-effective  amendment  shall be deemed to be a new
registration  statement  relating to the  securities  offered  therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

   (3) To remove from registration by means of a post-effective amendment any of
the securities  being  registered  which remain unsold at the termination of the
offering.

   (4) That, for purposes of determining  any liability under the Securities Act
of 1933, each filing of the registrant's annual report pursuant to Section 13(a)
or Section 15(d) of the Securities  Exchange Act of 1934 that is incorporated by
reference in the Registration Statement shall be deemed to be a new registration
statement  relating to the securities  offered herein,  and the offering of such
securities  at that time shall be deemed to be the  initial  bona fide  offering
thereof.

                                      II-3
<PAGE>



                                   SIGNATURES

   Pursuant to the  requirements  of the  Securities Act of 1933, the registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the City and County of San Francisco, State of California, on the
28th day of September, 1995.

                                 TRANSAMERICA CORPORATION
                                       (Registrant)



                                 By  /s/  FRANK C. HERRINGER
                                    ------------------------------------
                                    Name: Frank C. Herringer
                                    Title: President and Chief Executive Officer
<TABLE>

   Pursuant to the requirements of the Securities Act of 1933, this Registration
Statement has been signed by the following  persons in the capacities and on the
date indicated.
<CAPTION>
     SIGNATURE                                  TITLE                                   DATE
     ---------                                  -----                                   ----
<S>                            <C>                                                    <C>
  FRANK C. HERRINGER
- - ----------------------         President, Chief Executive Officer and
  Frank C. Herringer           Director (Principal Executive Officer)                 Sept. 28, 1995

   EDGAR H. GRUBB
- - ----------------------         Executive Vice President and Chief
   Edgar H. Grubb              Financial Officer (Principal Financial Officer)        Sept. 28, 1995

  BURTON E. BROOME
- - ----------------------         Vice President and Controller
  Burton E. Broome             (Principal Accounting Officer)                         Sept. 28, 1995

         *
- - ----------------------         Chairman  of the Board and Director                    Sept. 28, 1995
  James R. Harvey

         *
- - ----------------------         Director                                               Sept. 28, 1995
    Myron DuBain

         *
- - ----------------------         Director                                               Sept. 28, 1995
   Samuel L. Ginn

         *
- - ----------------------         Director                                               Sept. 28, 1995
  Gordon E. Moore

         *
- - ----------------------         Director                                               Sept. 28, 1995
    Toni Rembe

         *
- - ----------------------         Director                                               Sept. 28, 1995
  *Condoleezza Rice

         *
- - ----------------------         Director                                               Sept. 28, 1995
  Charles R. Schwab

         *
- - ----------------------         Director                                               Sept. 28, 1995
  Forrest N. Shumway

         *
- - ----------------------         Director                                               Sept. 28, 1995
  Peter V. Ueberroth

* By /s/ ROBERT D. MYERS
  -----------------------
       Robert D. Myers
     (attorney-in-fact)

</TABLE>


                                      II-4
<PAGE>
<TABLE>

                               INDEX TO EXHIBITS
<CAPTION>
EXHIBIT                                                                           SEQUENTIALLY
NUMBER                       DESCRIPTION OF EXHIBIT                               NUMBERED PAGE
- - -------                      ----------------------                               -------------
<S>           <C>                                                                      <C>

5.1           Opinion  letter  of  Orrick,  Herrington  &  Sutcliffe  as to  the
              validity of the Common Stock.

12.1          Ratio of Earnings to Fixed Charges  Calculation  (incorporated  by        *
              reference to Exhibit 12.1 of Transamerica's  Annual Report on Form
              10-K for the year ended  December  31, 1994 and to Exhibit 12.1 of
              Transamerica's  Quarterly  Report on Form  10-Q for the  quarterly
              period ended June 30, 1995).

24.1          Consent of Ernst & Young LLP.

24.2          Consent  of  Orrick,  Herrington  &  Sutcliffe  (contained  in the        *
              opinion   letter  filed  as  Exhibit  5.1  to  this   Registration
              Statement).

25.1          Powers of Attorney.

</TABLE>

                                      II-5



                                                                    EXHIBIT 5.1

                               September 28, 1995
Transamerica Corporation
600 Montgomery Street
San Francisco, CA 94111

        Re:  Transamerica Corporation
             Dividend Reinvestment Plan
             REGISTRATION STATEMENT ON FORM S-3

Ladies and Gentlemen:

   At your  request,  we are  rendering  this  opinion  in  connection  with the
proposed sale pursuant to the  Transamerica  Corporation  Dividend  Reinvestment
Plan (the  "Plan"),  of up to 500,000  shares of common  stock,  $1.00 par value
("Common Stock"), of Transamerica Corporation (the "Company").

   We have examined instruments,  documents and records which we deemed relevant
and  necessary  for the  basis of our  opinion  hereinafter  expressed.  In such
examination,  we have assumed the following:  (a) the  authenticity  of original
documents  and the  genuineness  of all  signatures;  (b) the  conformity to the
originals  of all  documents  submitted  to us as  copies;  and (c)  the  truth,
accuracy and  completeness of the  information,  representations  and warranties
contained  in the  records,  documents,  instruments  and  certificates  we have
reviewed.

   Based on such  examination,  we are of the  opinion  that,  when the  Pricing
Committee of the Board of Directors has taken  appropriate  actions, the 500,000
shares of Common Stock to be issued and sold by the Company pursuant to the Plan
will be validly  authorized  shares of Common  Stock and,  when  issued upon the
payment of the purchase price therefor,  will be legally issued,  fully paid and
nonassessable.

   We  hereby  consent  to the  filing of this  opinion  as an  exhibit  to this
Registration  Statement  on  Form  S-3 and to the use of our  name  wherever  it
appears in said Registration  Statement,  including the Prospectus which forms a
part of the Registration  Statement.  In giving such consent, we do not consider
that we are "experts"  within the meaning of such term as used in the Securities
Act of 1933, as amended,  or the rules and  regulations  of the  Securities  and
Exchange   Commission  issued  thereunder  with  respect  to  any  part  of  the
Registration Statement, including this opinion as an exhibit or otherwise.


                                   Very truly yours,



                                   ORRICK, HERRINGTON, & SUTCLIFFE







                                                                    EXHIBIT 24.1

                        CONSENT OF INDEPENDENT AUDITORS

   We consent to the  reference  to our firm under the caption  "Experts" in the
Registration  Statement  (Form S-3 to be filed  September  28, 1995) and related
Prospectus of Transamerica Corporation for the registration of 500,000 shares of
its common stock and to the  incorporation  by  reference  therein of our report
dated February 15, 1995 with respect to the  consolidated  financial  statements
and schedules of Transamerica Corporation included and incorporated by reference
in its Annual  Report (Form 10-K) for the year ended  December  31, 1994,  filed
with the  Securities and Exchange  Commission. 


                                         ERNST & YOUNG LLP 


San Francisco,
California September 26, 1995



                                                                    EXHIBIT 25.1


                               POWER OF ATTORNEY


     KNOW ALL PERSONS BY THESE PRESENTS:

     The undersigned hereby  constitutes and appoints BURTON E. BROOME,  SHIRLEY
H. BUCCIERI and ROBERT D. MYERS,  and each of them with power to act alone,  his
or  her  true  and  lawful  attorney-in-fact  and  agent,  with  full  power  of
substitution  and  resubstitution,  for him or her and in his or her name, place
and stead, in any and all capacities,  to sign a Registration  Statement on Form
S-3  relating  to 500,000  shares of Common  Stock of  Transamerica  Corporation
issuable under the Transamerica  Corporation Dividend Reinvestment Plan, and any
and all  amendments of such  Registration  Statement,  including  post-effective
amendments,  and to file the same,  together  with exhibits  thereto,  and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting  unto each such  attorney-in-fact  full power and  authority  to do and
perform each and every act and thing  requisite  and necessary to be done in and
about the  premises  hereof,  as fully to all intents and  purposes as he or she
might do or could do in person,  hereby  ratifying and  confirming all that said
attorney-in-fact  or his or her  substitutes may lawfully do or cause to be done
by  virtue  hereof.  This  power of  attorney  shall be  effective  on and after
September 22, 1995.

     IN WITNESS WHEREOF, I affix my signature below.


                                             /s/  JAMES R. HARVEY
                                        ---------------------------------------
                                                  James R. Harvey

Date: September 13, 1995


<PAGE>


                                                                    EXHIBIT 25.1


                               POWER OF ATTORNEY


     KNOW ALL PERSONS BY THESE PRESENTS:

     The undersigned hereby  constitutes and appoints BURTON E. BROOME,  SHIRLEY
H. BUCCIERI and ROBERT D. MYERS,  and each of them with power to act alone,  his
or  her  true  and  lawful  attorney-in-fact  and  agent,  with  full  power  of
substitution  and  resubstitution,  for him or her and in his or her name, place
and stead, in any and all capacities,  to sign a Registration  Statement on Form
S-3  relating  to 500,000  shares of Common  Stock of  Transamerica  Corporation
issuable under the Transamerica  Corporation Dividend Reinvestment Plan, and any
and all  amendments of such  Registration  Statement,  including  post-effective
amendments,  and to file the same,  together  with exhibits  thereto,  and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting  unto each such  attorney-in-fact  full power and  authority  to do and
perform each and every act and thing  requisite  and necessary to be done in and
about the  premises  hereof,  as fully to all intents and  purposes as he or she
might do or could do in person,  hereby  ratifying and  confirming all that said
attorney-in-fact  or his or her  substitutes may lawfully do or cause to be done
by  virtue  hereof.  This  power of  attorney  shall be  effective  on and after
September 22, 1995.

     IN WITNESS WHEREOF, I affix my signature below.


                                             /s/     MYRON DUBAIN
                                        ---------------------------------------
                                                     Myron DuBain

Date: September 19, 1995

<PAGE>

                                                                    EXHIBIT 25.1


                               POWER OF ATTORNEY


     KNOW ALL PERSONS BY THESE PRESENTS:

     The undersigned hereby  constitutes and appoints BURTON E. BROOME,  SHIRLEY
H. BUCCIERI and ROBERT D. MYERS,  and each of them with power to act alone,  his
or  her  true  and  lawful  attorney-in-fact  and  agent,  with  full  power  of
substitution  and  resubstitution,  for him or her and in his or her name, place
and stead, in any and all capacities,  to sign a Registration  Statement on Form
S-3  relating  to 500,000  shares of Common  Stock of  Transamerica  Corporation
issuable under the Transamerica  Corporation Dividend Reinvestment Plan, and any
and all  amendments of such  Registration  Statement,  including  post-effective
amendments,  and to file the same,  together  with exhibits  thereto,  and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting  unto each such  attorney-in-fact  full power and  authority  to do and
perform each and every act and thing  requisite  and necessary to be done in and
about the  premises  hereof,  as fully to all intents and  purposes as he or she
might do or could do in person,  hereby  ratifying and  confirming all that said
attorney-in-fact  or his or her  substitutes may lawfully do or cause to be done
by  virtue  hereof.  This  power of  attorney  shall be  effective  on and after
September 22, 1995.

     IN WITNESS WHEREOF, I affix my signature below.


                                             /s/  SAMUEL L. GINN
                                        ---------------------------------------
                                                  Samuel L. Ginn

Date: September 21, 1995

<PAGE>

                                                                    EXHIBIT 25.1


                               POWER OF ATTORNEY


     KNOW ALL PERSONS BY THESE PRESENTS:

     The undersigned hereby  constitutes and appoints BURTON E. BROOME,  SHIRLEY
H. BUCCIERI and ROBERT D. MYERS,  and each of them with power to act alone,  his
or  her  true  and  lawful  attorney-in-fact  and  agent,  with  full  power  of
substitution  and  resubstitution,  for him or her and in his or her name, place
and stead, in any and all capacities,  to sign a Registration  Statement on Form
S-3  relating  to 500,000  shares of Common  Stock of  Transamerica  Corporation
issuable under the Transamerica  Corporation Dividend Reinvestment Plan, and any
and all  amendments of such  Registration  Statement,  including  post-effective
amendments,  and to file the same,  together  with exhibits  thereto,  and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting  unto each such  attorney-in-fact  full power and  authority  to do and
perform each and every act and thing  requisite  and necessary to be done in and
about the  premises  hereof,  as fully to all intents and  purposes as he or she
might do or could do in person,  hereby  ratifying and  confirming all that said
attorney-in-fact  or his or her  substitutes may lawfully do or cause to be done
by  virtue  hereof.  This  power of  attorney  shall be  effective  on and after
September 22, 1995.

     IN WITNESS WHEREOF, I affix my signature below.


                                             /s/  FRANK C. HERRINGER
                                        ---------------------------------------
                                                  Frank C. Herringer

Date: September 14, 1995

<PAGE>

                                                                    EXHIBIT 25.1


                               POWER OF ATTORNEY


     KNOW ALL PERSONS BY THESE PRESENTS:

     The undersigned hereby  constitutes and appoints BURTON E. BROOME,  SHIRLEY
H. BUCCIERI and ROBERT D. MYERS,  and each of them with power to act alone,  his
or  her  true  and  lawful  attorney-in-fact  and  agent,  with  full  power  of
substitution  and  resubstitution,  for him or her and in his or her name, place
and stead, in any and all capacities,  to sign a Registration  Statement on Form
S-3  relating  to 500,000  shares of Common  Stock of  Transamerica  Corporation
issuable under the Transamerica  Corporation Dividend Reinvestment Plan, and any
and all  amendments of such  Registration  Statement,  including  post-effective
amendments,  and to file the same,  together  with exhibits  thereto,  and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting  unto each such  attorney-in-fact  full power and  authority  to do and
perform each and every act and thing  requisite  and necessary to be done in and
about the  premises  hereof,  as fully to all intents and  purposes as he or she
might do or could do in person,  hereby  ratifying and  confirming all that said
attorney-in-fact  or his or her  substitutes may lawfully do or cause to be done
by  virtue  hereof.  This  power of  attorney  shall be  effective  on and after
September 22, 1995.

     IN WITNESS WHEREOF, I affix my signature below.


                                             /s/  GORDON E. MOORE
                                        ---------------------------------------
                                                  Gordon E. Moore

Date: September 21, 1995

<PAGE>

                                                                    EXHIBIT 25.1


                               POWER OF ATTORNEY


     KNOW ALL PERSONS BY THESE PRESENTS:

     The undersigned hereby  constitutes and appoints BURTON E. BROOME,  SHIRLEY
H. BUCCIERI and ROBERT D. MYERS,  and each of them with power to act alone,  his
or  her  true  and  lawful  attorney-in-fact  and  agent,  with  full  power  of
substitution  and  resubstitution,  for him or her and in his or her name, place
and stead, in any and all capacities,  to sign a Registration  Statement on Form
S-3  relating  to 500,000  shares of Common  Stock of  Transamerica  Corporation
issuable under the Transamerica  Corporation Dividend Reinvestment Plan, and any
and all  amendments of such  Registration  Statement,  including  post-effective
amendments,  and to file the same,  together  with exhibits  thereto,  and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting  unto each such  attorney-in-fact  full power and  authority  to do and
perform each and every act and thing  requisite  and necessary to be done in and
about the  premises  hereof,  as fully to all intents and  purposes as he or she
might do or could do in person,  hereby  ratifying and  confirming all that said
attorney-in-fact  or his or her  substitutes may lawfully do or cause to be done
by  virtue  hereof.  This  power of  attorney  shall be  effective  on and after
September 22, 1995.

     IN WITNESS WHEREOF, I affix my signature below.


                                             /s/     TONI REMBE
                                        ---------------------------------------
                                                     Toni Rembe

Date: September 19, 1995

<PAGE>

                                                                    EXHIBIT 25.1


                               POWER OF ATTORNEY


     KNOW ALL PERSONS BY THESE PRESENTS:

     The undersigned hereby  constitutes and appoints BURTON E. BROOME,  SHIRLEY
H. BUCCIERI and ROBERT D. MYERS,  and each of them with power to act alone,  his
or  her  true  and  lawful  attorney-in-fact  and  agent,  with  full  power  of
substitution  and  resubstitution,  for him or her and in his or her name, place
and stead, in any and all capacities,  to sign a Registration  Statement on Form
S-3  relating  to 500,000  shares of Common  Stock of  Transamerica  Corporation
issuable under the Transamerica  Corporation Dividend Reinvestment Plan, and any
and all  amendments of such  Registration  Statement,  including  post-effective
amendments,  and to file the same,  together  with exhibits  thereto,  and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting  unto each such  attorney-in-fact  full power and  authority  to do and
perform each and every act and thing  requisite  and necessary to be done in and
about the  premises  hereof,  as fully to all intents and  purposes as he or she
might do or could do in person,  hereby  ratifying and  confirming all that said
attorney-in-fact  or his or her  substitutes may lawfully do or cause to be done
by  virtue  hereof.  This  power of  attorney  shall be  effective  on and after
September 22, 1995.

     IN WITNESS WHEREOF, I affix my signature below.


                                             /s/  CONDOLEEZZA RICE
                                        ---------------------------------------
                                                  Condoleezza Rice

Date: September 21, 1995

<PAGE>

                                                                    EXHIBIT 25.1


                               POWER OF ATTORNEY


     KNOW ALL PERSONS BY THESE PRESENTS:

     The undersigned hereby  constitutes and appoints BURTON E. BROOME,  SHIRLEY
H. BUCCIERI and ROBERT D. MYERS,  and each of them with power to act alone,  his
or  her  true  and  lawful  attorney-in-fact  and  agent,  with  full  power  of
substitution  and  resubstitution,  for him or her and in his or her name, place
and stead, in any and all capacities,  to sign a Registration  Statement on Form
S-3  relating  to 500,000  shares of Common  Stock of  Transamerica  Corporation
issuable under the Transamerica  Corporation Dividend Reinvestment Plan, and any
and all  amendments of such  Registration  Statement,  including  post-effective
amendments,  and to file the same,  together  with exhibits  thereto,  and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting  unto each such  attorney-in-fact  full power and  authority  to do and
perform each and every act and thing  requisite  and necessary to be done in and
about the  premises  hereof,  as fully to all intents and  purposes as he or she
might do or could do in person,  hereby  ratifying and  confirming all that said
attorney-in-fact  or his or her  substitutes may lawfully do or cause to be done
by  virtue  hereof.  This  power of  attorney  shall be  effective  on and after
September 22, 1995.

     IN WITNESS WHEREOF, I affix my signature below.


                                             /s/  CHARLES R. SCHWAB
                                        ---------------------------------------
                                                  Charles R. Schwab

Date: September 21, 1995

<PAGE>

                                                                    EXHIBIT 25.1


                               POWER OF ATTORNEY


     KNOW ALL PERSONS BY THESE PRESENTS:

     The undersigned hereby  constitutes and appoints BURTON E. BROOME,  SHIRLEY
H. BUCCIERI and ROBERT D. MYERS,  and each of them with power to act alone,  his
or  her  true  and  lawful  attorney-in-fact  and  agent,  with  full  power  of
substitution  and  resubstitution,  for him or her and in his or her name, place
and stead, in any and all capacities,  to sign a Registration  Statement on Form
S-3  relating  to 500,000  shares of Common  Stock of  Transamerica  Corporation
issuable under the Transamerica  Corporation Dividend Reinvestment Plan, and any
and all  amendments of such  Registration  Statement,  including  post-effective
amendments,  and to file the same,  together  with exhibits  thereto,  and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting  unto each such  attorney-in-fact  full power and  authority  to do and
perform each and every act and thing  requisite  and necessary to be done in and
about the  premises  hereof,  as fully to all intents and  purposes as he or she
might do or could do in person,  hereby  ratifying and  confirming all that said
attorney-in-fact  or his or her  substitutes may lawfully do or cause to be done
by  virtue  hereof.  This  power of  attorney  shall be  effective  on and after
September 22, 1995.

     IN WITNESS WHEREOF, I affix my signature below.


                                             /s/   FORREST N. SHUMWAY
                                        ---------------------------------------
                                                   Forrest N. Shumway

Date: September 21, 1995

<PAGE>

                                                                    EXHIBIT 25.1


                               POWER OF ATTORNEY


     KNOW ALL PERSONS BY THESE PRESENTS:

     The undersigned hereby  constitutes and appoints BURTON E. BROOME,  SHIRLEY
H. BUCCIERI and ROBERT D. MYERS,  and each of them with power to act alone,  his
or  her  true  and  lawful  attorney-in-fact  and  agent,  with  full  power  of
substitution  and  resubstitution,  for him or her and in his or her name, place
and stead, in any and all capacities,  to sign a Registration  Statement on Form
S-3  relating  to 500,000  shares of Common  Stock of  Transamerica  Corporation
issuable under the Transamerica  Corporation Dividend Reinvestment Plan, and any
and all  amendments of such  Registration  Statement,  including  post-effective
amendments,  and to file the same,  together  with exhibits  thereto,  and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting  unto each such  attorney-in-fact  full power and  authority  to do and
perform each and every act and thing  requisite  and necessary to be done in and
about the  premises  hereof,  as fully to all intents and  purposes as he or she
might do or could do in person,  hereby  ratifying and  confirming all that said
attorney-in-fact  or his or her  substitutes may lawfully do or cause to be done
by  virtue  hereof.  This  power of  attorney  shall be  effective  on and after
September 22, 1995.

     IN WITNESS WHEREOF, I affix my signature below.


                                             /s/  PETER V. UEBERROTH
                                        ---------------------------------------
                                                  Peter V. Ueberroth

Date: September 21, 1995



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