TRANSAMERICA CORP
10-K405, 1997-03-24
LIFE INSURANCE
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                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C.  20549

                                  FORM 10-K
( X )  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
        SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 1996

Commission file number 1-2964

                          TRANSAMERICA CORPORATION
           (Exact name of registrant as specified in its charter)

              Delaware                               94-0932740
    (State or other jurisdiction of      (I.R.S. Employer Identification No.)
     incorporation or organization)

          600 Montgomery Street
        San Francisco, California                      94111
 (Address of principal executive offices)            (Zip Code)

Registrant's telephone number, including area code:  (415) 983-4000

Securities registered pursuant to Section 12(b) of the Act:

                                                Name of each exchange
          Title of each class                    on which registered

      Common Stock--$1 Par Value                New York Stock Exchange
                                                Pacific Stock Exchange

    9-1/8% Cumulative Monthly Income            New York Stock Exchange
    Preferred Securities, Series A*
      *Issued by Transamerica Delaware, LP, and
       guaranteed by Transamerica Corporation

      Securities registered pursuant to section 12(g) of the Act:  None

     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.     Yes   X       No

     Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K.    ( X )

     Aggregate market value of Common Stock, $1 par value, held by nonaffil-
iates of the registrant as of the close of business on February 21, 1997:
$5,759,748,174.

     Number of shares of Common Stock, $1 par value, outstanding as of the
close of business on February 21, 1997: 66,266,810.

                    Documents incorporated by reference:

     Portions of the Transamerica Corporation 1996 Annual Report to
Stockholders are incorporated by reference into Parts I and II.  With the
exception of those portions which are incorporated by reference, the Trans-
america Corporation 1996 Annual Report is not deemed filed as part of this
Report.

     Portions of the Proxy Statement of Transamerica Corporation dated
March 18, 1997 are incorporated by reference into Part III.  (A definitive
proxy statement has been filed with the Commission since the close of the
fiscal year.)
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                              TABLE OF CONTENTS


                                                                       Page
                                                                       ____

Part I:
  Item  1.  Business .................................................   3
  Item  2.  Properties ...............................................  21
  Item  3.  Legal Proceedings ........................................  21
  Item  4.  Submission of Matters to a Vote of Securities Holders ....  22
  Item 4A.  Executive Officers of the Registrant .....................  22

Part II:
  Item  5.  Market for Registrant's Common Equity and Related Stock-
            holder Matters ...........................................  22
  Item  6.  Selected Financial Data ..................................  22
  Item  7.  Management's Discussion and Analysis of Financial Condi-
            tion and Results of Operations ...........................  22
  Item  8.  Financial Statements and Supplementary Data ..............  23
  Item  9.  Changes in and Disagreements with Accountants on
            Accounting and Financial Disclosure ......................  23
Part III:
  Item 10.  Directors and Executive Officers of the Registrant .......  23
  Item 11.  Executive Compensation ...................................  26
  Item 12.  Security Ownership of Certain Beneficial Owners and
            Management ...............................................  26
  Item 13.  Certain Relationships and Related Transactions ...........  26

Part IV:
  Item 14.  Exhibits, Financial Statement Schedules, and Reports on
            Form 8-K .................................................  27


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                                   PART I
ITEM I.  BUSINESS

     Transamerica Corporation is a financial services organization which
engages primarily, through its subsidiaries, in life insurance, consumer
lending, commercial lending, leasing and real estate services.  Transamerica
was incorporated in Delaware in 1928.

     On March 13, 1997, Transamerica announced that it intends to sell
substantially all of its consumer lending operation as part of its strategy to
redeploy its capital while moving ahead with a plan to build a new,
centralized real estate secured lending operation.  The assets to be offered
for sale include approximately $3.6 billion of gross receivables, principally
real estate secured loans, a network of approximately 420 branch offices and
other assets, including intangibles, of approximately $100 million.  In
addition, another $550 million of real estate secured loans, non real estate
secured loans and foreclosed properties will be sold or liquidated
separately.  This amount includes approximately $300 million remaining from
the $1.1 billion segregated in the plan announced in 1996 to accelerate
efforts to reduce the consumer lending operation's exposure to non real estate
consumer loans by further curtailing production of these loans, liquidating
most of the non real estate loan portfolio and intensifying collection
efforts.  Net proceeds from the sale will be used to reduce debt, fund the new
centralized operations, purchase Transamerica common stock and for other
corporate purposes.

     On October 14, 1996, Transamerica acquired all of the outstanding shares
of Trans Ocean Ltd., a closely held container leasing company, in exchange for
approximately 1.6 million shares ($112.7 million) of Transamerica common stock
of which 337,000 shares ($24.2 million) remain in escrow pending the
resolution of certain items.

     On May 2, 1995, Transamerica sold substantially all of the assets of
Criterion Investment Management Company for gross proceeds of $60 million
which were used to reduce debt.  The transaction resulted in an after tax gain
of $4.8 million.

     On March 31, 1995, Transamerica purchased for $1,027.3 million in cash
substantially all the assets and assumed certain liabilities of the home
equity business of ITT Consumer Financial Corporation (ITT).  Transamerica did
not assume any borrowings, tax liabilities or contingent liabilities of ITT. 
The initial financing of the acquisition was provided through short-term bank
loans which have been repaid and refinanced with long-term debt.

     On December 21, 1994, Transamerica sold its mutual fund subsidiary,
Transamerica Fund Management Company, for gross proceeds of $100 million which
were used to reduce debt.  The transaction resulted in an after tax gain of
$4.9 million.

     On April 13, 1994, Transamerica sold its remaining 21% ownership interest
in Sedgwick Group plc.  Proceeds from the sale were $326.4 million, resulted
in no gain or loss and were used by Transamerica to purchase 4,500,000 shares
of its common stock and reduce debt.

     On March 15, 1994, Transamerica acquired substantially all the operating
assets of the Container Operations of Tiphook plc ("Tiphook"), a London-based


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transportation equipment rental company, including certain dry cargo
containers, tank containers, tank chassis, operating leases and other assets
(collectively the "Container Operations") for $1.1 billion in cash. 
Transamerica assumed certain specified liabilities of the Container Operations
including trade accounts payable.  Transamerica did not assume any borrowings,
tax liabilities or contingent liabilities of Tiphook.  The initial financing
of the acquisition was provided through short-term bank loans which have been
repaid and refinanced with long-term debt.

     Information concerning Transamerica's investment portfolio is
incorporated herein by reference to "Investment Portfolio" on pages 46 and 47,
and "Note C. Financial Instruments" on pages 56 through 62 of the
Transamerica Corporation 1996 Annual Report.

BUSINESS SEGMENT INFORMATION

     "Note E. Business Segment Information" on page 64 of the Transamerica
Corporation 1996 Annual Report is incorporated herein by reference.

     The business activities of Transamerica's principal subsidiaries are
more fully described below.  Unless otherwise indicated, all dollar and other
amounts represent information as of December 31, 1996.

LIFE INSURANCE

     Transamerica's life insurance business is generated through lines of
business which include individual life insurance, asset management, structured
settlements, annuities, reinsurance and Canada.  These lines of business
conduct their operations through one or more of the following entities:
Transamerica Occidental Life Insurance Company, Transamerica Life Insurance
and Annuity Company, First Transamerica Life Insurance Company, Transamerica
Life Insurance Company of Canada and Transamerica Assurance Company
(hereinafter collectively referred to as "Transamerica Life Companies").  The
Transamerica Life Companies are engaged primarily in the business of
underwriting, distribution and reinsurance of investment based and traditional
life insurance products in all states of the United States, the District of
Columbia, Puerto Rico, the Virgin Islands, Guam, Canada, Taiwan and Hong Kong.

     The life insurance business is highly competitive.  Competition arises
from numerous stock and mutual life insurance companies in the United States,
many of which offer products similar to those offered by the Transamerica Life
Companies.  In the pension and annuity markets, competition also arises from
banks, mutual funds and other investment managers.  Both product and price
competition are intense.  The Transamerica Life Companies' key competitive
strengths are their financial position, broad product range, market position
and diversified distribution system.


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     The following table sets forth certain statistical information relating
to the Transamerica Life Companies' operations.

                                        Years Ended December 31,
                                 ______________________________________
                                    1996          1995          1994
                                      (Dollar amounts in millions)
Insurance in force at
    end of period:(1)(2)
  Whole life and endowment ....  $157,825.6    $167,105.3    $153,162.5
  Individual term life ........   239,470.7     197,703.2     187,841.2
  Group life(3) ...............    23,996.9      16,048.7       9,630.2
  Credit life(4) ..............       430.1          59.0         132.6
                                 __________    __________    __________
    Total .....................  $421,723.3    $380,916.2    $350,766.5
                                 ==========    ==========    ==========
New insurance written:(2)
  Whole life and endowment(5) .  $ 16,579.1    $ 23,891.8    $ 23,056.7
  Individual term life(6) .....    70,389.1      50,502.9      37,823.2
  Group life(3) ...............    11,372.2       7,856.4       2,369.1
  Credit life(4) ..............       393.4
                                 __________    __________    __________
    Total .....................  $ 98,733.8    $ 82,251.1    $ 63,249.0
                                 ==========    ==========    ==========

Premium income:(7)
  Individual life and annui-
    ties(8) ...................  $    682.7    $    663.4    $    599.9
  Group life and annuities(9) .       103.3         190.4         137.9
  Accident and health (individ-
    ual, group and credit)(10)        286.4         286.2         280.6
                                 __________    __________    __________
    Total .....................  $  1,072.4    $  1,140.0    $  1,018.4
                                 ==========    ==========    ==========

Average individual life policy
  in force at end of year
  (actual dollar amounts) .....  $  159,976    $  155,274    $  149,064
Average individual life policy
  issued during year (actual
  dollar amounts)(11) .........  $  232,019    $  236,401    $  243,634
Number of individual life
  policies in force at end of
  year ........................   1,228,454     1,227,603     1,221,765
Ratio of underwriting expenses
  to premiums and other consid-
  erations(12) ................        8.2%          7.5%          8.7%
Lapse ratio--adjusted for de-
    creases and expiries of 
    term insurance and rein-
    surance assumed:(13)
  Transamerica Life Companies .        8.7%          7.8%          8.0%
  All U.S. stock life insur-
    ance companies(14) ........       (15)           8.6%          8.3%


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_______
     (1)  The annual change in insurance in force results from additions for
new insurance written less reductions from terminations.  Approximately 70% to
80% of terminations in all years were voluntary (from lapse or surrender) with
the remaining amount caused by deaths and other decreases by contract.

     (2)  Reinsurance assumed has been included, except for intercompany
amounts.  Reinsurance ceded has not been deducted.

     (3)  The increases were due to growth in sales of insurance through
salary deduction plans offered by employers.

     (4)  The company discontinued underwriting in this line of business in
1988 and there have been significant decreases in insurance in force,
excluding reinsurance assumed, and new insurance written since that time. 
Insurance in force represents business which is only cancelable at the
policyholder's request.  New insurance written in 1996 represents in force
obtained through a reinsurance arrangement.

     (5)  The 1996 decrease was primarily due to the conversion of new
Trendsetter policies from whole life policies to term life policies.  The 1995
increase was primarily attributable to increased marketing efforts.

     (6)  The increases were due primarily to the level of reinsurance
assumed.  Additionally, in 1996 the new Trendsetter policies were sold as term
policies rather than whole life policies.

     (7)  Premiums on reinsurance assumed have been included; cancellations
and return premiums and premiums on reinsurance ceded have been deducted.
Considerations for supplementary contracts and deposit administration funds
received have not been included.

     (8)  The 1996 increase was primarily due to increased levels of
reinsurance assumed.  The increase in 1995 was due primarily to increased
sales of individual annuity policies.

     (9)  The changes were due primarily to changing levels of sales of group
annuity policies, principally single premium pension contracts.

     (10) The 1996 increase was primarily due to increased sales of employer
sponsored policies partially offset by decreased levels of reinsurance
assumed.  The increase in 1995 was primarily due to an increased level of
reinsurance assumed.

     (11) The declines were primarily due to lower face amounts of universal
life products.

     (12) The ratio is the percentage of salaries and other operating expenses
to premiums and other considerations.  The 1996 increase is due to higher
expenses related to sales of interest-sensitive products.

     (13) The lapse ratio is calculated in accordance with the A.M. Best
Company, Inc. formula.  It is the ratio of amounts of ordinary life insurance
terminated during the year to the aggregate of (1) ordinary life insurance in
force at the beginning of the year plus (2) new business issued during the
prior year.  The 1996 increase resulted primarily from a trend toward lower
premium rates on term insurance products.

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     (14) Industry median, as provided by A.M. Best Company, Inc.

     (15) Information not yet available for 1996.
                            _____________________


     Transamerica Life Companies' individual life insurance business is
generated through a system of 680 field sales offices primarily in the United
States and Canada, 36 of which are branch offices operated by employees and
the remainder are independent offices operated by independent general agents. 
These offices house a sales force consisting of 62 employees of the
Transamerica Life Companies and approximately 2,000 independent agents
operating under contract on an exclusive or near exclusive basis, which
together generated approximately 33% of new premiums written in 1996.  The
remaining 67% of the Transamerica Life Companies' individual life insurance
business was generated by more than 15,600 producing independent insurance
brokers operating under nonexclusive contracts.

     In addition to its sales force, the Transamerica Life Companies have
approximately 2,700 employees in Los Angeles, California, Kansas City,
Missouri, Charlotte, North Carolina, Purchase, New York and Canada who service
outstanding policies and new business submitted by agency offices, and
approximately 300 field sales office employees serving its sales force.

     Of life insurance in force at December 31, 1996, 20.6% was on residents
of California, followed by Texas (9.5%), Illinois (5.6%), Florida (3.8%) and
Pennsylvania (3.1%).  No other state accounted for more than 3% of life
insurance in force.  Canada accounted for 14% and all other foreign operations
accounted for 2.2% of life insurance in force.

     Reinsurance.  Portions of the Transamerica Life Companies' life insurance
risks are reinsured with other companies.  The maximum amount of individual
insurance retained on any one life is $2 million at ages 16 to 65 inclusive. 
This maximum is reduced for health impairments, for other ages and for certain
other special classes of risks.  The Transamerica Life Companies also reinsure
a minor part of their liability under accident and health policies.

     For many years the Transamerica Life Companies have solicited life
reinsurance from other companies.  As of December 31, 1996, the Transamerica
Life Companies were accepting business from 375 companies under automatic
reinsurance agreements and from approximately 280 other companies on a case
by case basis.

     Reserves.  In accordance with the life insurance laws and regulations
under which they operate, the Transamerica Life Companies are required to 
carry on their books as liabilities actuarial reserves to meet the obligations
on their various life insurance policies.  Such life insurance reserves are
calculated pursuant to mortality and annuity tables in general use in the
United States and Canada and are the computed amounts which, with additions
from premiums to be received, and with interest on such reserves compounded
annually at certain assumed rates, will be sufficient to meet the Transamerica
Life Companies' policy obligations at their maturities if deaths occur in
accordance with mortality tables employed.

     For a fee, the life insurance operation issues guaranteed investment
contracts which guarantee the payment by pension plans of certain qualified  

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benefits if the plans' other sources of liquidity are exhausted.  Unlike
traditional guaranteed investment contracts, these are synthetic contracts in
which the plan sponsor retains the assets and credit risk while the life
insurance operation assumes some limited degree of interest rate risk.  To
minimize the risk of loss, the life insurance operation underwrites these
contracts based on the plan sponsor, at the beginning of the contract,
agreeing to the investment guidelines to be followed.  These guidelines
include the overall portfolio credit and maturity requirements.  The life
insurance operation regularly monitors adherence to these requirements.  At
December 31, 1996 the life insurance operation had outstanding commitments to
maintain liquidity for benefit payments on notional amounts of $1.9 billion
compared to $600 million at December 31, 1995.  At December 31, 1996 and
December 31, 1995 there were no advances outstanding to provide sponsor
liquidity under these contracts.

     Investments.  The Transamerica Life Companies' investments at
December 31, 1996 totaled $28.9 billion which was invested as follows: 93% in
fixed maturities; 2.8% in mortgage loans and real estate; 1.6% in common
stocks; 1.5% in policy loans; 0.5% in short-term investments; 0.3% in
redeemable preferred stocks; 0.2% in other long-term investments; and 0.1% in
nonredeemable preferred stocks.  Fixed maturities are invested as follows:
59.1% in industrial and other non-government bonds; 22.4% in United States
government bonds; 17.1% in public utility bonds; 0.4% in foreign government
bonds; and 1% in municipal bonds.

     The following table sets forth pretax mean investment yields, including
interest earned and dividends received, before (gross) and after (net)
deducting investment expenses for the Transamerica Life Companies' various
investments.  The yields are computed based on the mean of beginning and end
of year assets, producing results which vary somewhat from the daily average
yield.
                                                   Years Ended December 31,
                                                   ________________________
                                                    1996    1995     1994

Fixed maturities, at amortized cost--gross(1)       8.08%   8.30%    8.26%
Equity securities, at market value--gross(2)        1.59    1.66     2.87
Mortgages--gross(3) .........................       9.08    8.74    10.70
Total invested assets:
  Gross .....................................       7.86    8.13     8.08
  Net .......................................       7.64%   7.93%    7.90%

_______
     (1)  The decrease in 1996 reflects the lower yields on new investments.

     (2)  The decrease in the 1996 and 1995 yield resulted primarily from an
increase in the market value of the portfolio.

     (3)  The decrease in the 1995 yield is primarily due to the funding of
new loans during 1995 at current market rates which were below the average of
the existing loans.
                            _____________________

FINANCE

     The consumer lending operation and commercial lending operation have,
from time to time, entered into securitization arrangements whereby they have
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securitized portfolios of receivables.  The term "owned and serviced" is used
herein to describe their receivables portfolio and the securitized
receivables.

     Consumer Lending

     Consumer lending services are provided by Transamerica Financial
Services, based in Los Angeles, California, which has approximately 500 branch
lending offices.  Branch offices are located in the United States, Canada (19)
and the United Kingdom (13).  In 1996, the consumer lending operation began a
restructuring to refocus on real estate secured first and second mortgage
lending and to convert from a branch based system using a new business model
to centralize back office support, reduce operating costs and implement
database marketing.  The consumer lending operation also announced in 1996 a
plan to accelerate efforts to reduce its exposure to non real estate consumer
loans by further curtailing production of these loans, liquidating most of the
non real estate loan portfolio, and intensifying collection efforts.  After
expansion to include certain real estate secured loans, the plan covered a
total of $1.1 billion in receivables.  On March 13, 1997, Transamerica
announced that it intends to sell substantially all of its consumer lending
operation as part of its strategy to redeploy its capital while moving ahead
with a plan to build a new, centralized real estate secured lending operation. 

     During 1994 and 1995 the consumer lending operation continued to broaden
its receivables portfolio by expanding its revolving real estate secured lines
of credit, its personal loan business (which includes loans secured by
automobiles or other property as well as unsecured loans), its purchase from
dealers of retail finance contracts covering principally appliances, furniture
and services, credit insurance and retail used automobile financing.  The
products offered by the consumer lending operation have traditionally been
fixed rate; in 1995 the company commenced offering variable rate products.

     The consumer lending operation's primary business is making fixed rate
home equity loans that generally range up to $200,000.  Of the company's net
finance receivables outstanding at December 31, 1996, 83% are secured by real
estate, principally one to four family residential properties.  Of the
consumer lending operation's net finance receivables secured by real estate,
54% are secured by first mortgages.  The consumer lending operation's policy
generally limits the amount of cash advanced on any one loan, plus any
existing mortgage, to between 70% and 80% (depending on location) of the
appraised value of the mortgaged property, as determined by qualified
independent appraisers at the time of loan origination.

     The consumer lending operation's principal market involves the
origination and servicing of home equity loans for debt consolidation and
other purposes.  Traditionally, the company has relied on an extensive loan-
by-mail program, currently involving approximately 50 million solicitation
pieces annually, to attract potential customers.  However, competition has
been increasing in the U.S. home equity market, and competitors include
numerous other finance companies, banks, savings associations and mortgage
bankers as well as loan brokerage operations.  In response, the consumer
lending operation's competitive strategies have included product
diversification and emphasis on superior service to better meet customer needs
as well as exploration of additional products and certain foreign markets.

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     The following table sets forth certain statistical information relating
to the consumer lending operation's finance receivables for the years
indicated. 
                                          Years Ended December 31,
                                     __________________________________
                                       1996         1995         1994
                                        (Dollar amounts in millions)
Volume of finance receivables
    acquired:
  Secured by residential
    real estate(1) ................  $1,326.6     $2,067.9     $1,708.8
  Other(2) ........................     402.9        759.4        696.3
                                     ________     ________     ________
    Total                            $1,729.5     $2,827.3     $2,405.1
                                     ========     ========     ========
Finance receivables outstanding
    at end of year:
  Principally secured by residen-
    tial real estate(3) ...........  $3,678.3     $5,150.8     $4,340.0
  Less unearned finance charges ...     128.8        214.5        198.0
                                     ________     ________     ________
  Net finance receivables - core
    business ......................   3,549.5      4,936.3      4,142.0
  Other receivables - special
    assets(3) .....................     484.2
  Less unearned finance charges -
    special assets ................      21.9
                                     ________
  Net finance receivables -
    special assets ................     462.3
                                     ________     ________     ________
  Net finance receivables before
    foreclosures                      4,011.8      4,936.3      4,142.0
  Foreclosures in process(4) ......     144.3        112.7         79.3
                                     ________     ________     ________
  Net finance receivables .........  $4,156.1     $5,049.0     $4,221.3
                                     ========     ========     ========
Allowance for losses at end of
    year(5):
  Core business ...................  $  160.7     $  164.1     $  117.2
  Special assets ..................     110.0
Ratio to outstandings less
    unearned finance charges(5):
  Core business ...................     4.53%        3.32%        2.83%
  Special assets ..................    23.80%
Provision for credit losses
  charged to income(6) ............  $  272.9      $   97.8    $   82.2

Credit losses (net of recoveries):
  Real estate secured finance
    receivables(7) ................  $  105.3     $   64.8     $   46.9
  Non-real estate secured finance
    receivables(8) ................      53.0         39.0         28.3
Ratio to average net finance 
    receivables outstanding(9) ....     3.38%        2.15%        1.93%


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_______
     (1)  Volume for 1996 was lower than 1995 because volume for 1995 includes
$1 billion acquired from ITT on March 31, 1995.  Excluding the effects of
that acquisition, volume in 1996 increased as a result of the consumer lending
operation's increased marketing effort.  Loan originations in 1995, excluding
the effects of the ITT acquisition, were less than in 1994 principally due to
a decline in renewal volume (which was caused in part by a return to higher
rates in early 1995) and increased competition.  The 1994 volume also included
$117 million of purchased receivables.

     (2)  The decrease in 1996 reflects a curtailment in consumer lending's
non real estate secured loan business.

     (3)  In the fall of 1996 a plan was announced to accelerate efforts to
reduce exposure to non real estate consumer loans and certain real estate
loans by further curtailing production of these loans, liquidating parts of
the loan portfolio and intensifying collection efforts.  The plan covered a
total of $1.1 billion in receivables as of September 30, 1996.  In the fourth
quarter $422.4 million of these receivables were sold and $106.3 million were
transferred back into the base business portfolio leaving $462.3 million
remaining at December 31, 1996 after collections and charge offs.  Other
declines in 1996 were attributable to expected payoffs of accounts acquired
from ITT, which contributed to the increase in outstandings in 1995 over 1994,
as well as other payoffs exceeding loan originations.

     (4)  Foreclosures in process have continued to increase reflecting a
continued growth in California foreclosure activity to recover real estate
collateralized receivables.  Foreclosures in process are carried at their
estimated net realizable value.

     (5)  The increase in 1996 reflects added provisions due to higher charge
offs and higher delinquency during the year.  The increase in 1995 is due to
the acquisition of the ITT portfolio on March 31, 1995, parts of which were
purchased at a discount to reflect the delinquency in the portfolio.

     (6)  The provision for credit losses increased in 1996 and 1995 due to
increases in credit losses and higher delinquency (see notes 7 and 8 below). 
In addition, in the third quarter of 1996, the consumer lending operation
established a $125 million allowance in conjunction with the plan discussed in
note 3 above.

     (7)  The increases were primarily due to continued sluggishness in the
California economy and a continued weak California real estate market.  In the
fourth quarter of 1995, the company consolidated and accelerated California
branch foreclosure activity and also recognized credit losses that had been
anticipated in connection with the ITT acquisition, both of which contributed
to the increase over 1994.  Credit losses exclude losses on the disposal of
repossessed assets, which amounted to $3.5 million in 1996, $15.4 million in
1995 and $7.3 million in 1994, and which are classified as operating expenses. 
The 1995 increase in losses on the disposal of repossessed assets was mainly
due to the consolidation and acceleration of foreclosure activity in
California.

     (8)  The increases were caused by growth in the related outstanding
receivables which tend to have a higher loss ratio than the real estate
secured portfolio.  Because new receivables generally do not go into default
for some period of time after origination, the increases also reflect the
"seasoning" of this portfolio.



 

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     (9)  The increased ratios were due to corresponding fluctuations in
credit losses (see notes 7 and 8 above).

                            _____________________

     Following is certain information regarding delinquent receivables,
nonearning receivables, accounts in foreclosure and repossessed assets. 
Because future improvements may be impacted by factors such as economic
conditions and the state of the real estate market, particularly in
California, the extent and timing of any change in the trend of delinquent
receivables, nonearning receivables and foreclosures and repossessed assets
remains uncertain.

     Delinquent Receivables.  The following table shows the ratio of consumer
finance receivables which are contractually past due 60 days or more and for
which the foreclosure process has not commenced to finance receivables
outstanding for each category and in total for the years indicated:

                                         As of December 31,
                                       ______________________
                                        1996    1995    1994
     Finance receivables principally
       secured by residential real
       estate(1) ..................     3.17%   2.79%   2.08%
     Other receivables - special
       assets(2) ..................    21.34
                                       ______   _____   _____
       Total ......................     5.28%   2.79%   2.08%
                                       ======   =====   =====
_______
     (1)  The increases in 1996 and 1995 were due to worsening in the
condition of the non ITT portfolio and the ITT portfolio acquisition which
included the purchase of delinquent accounts at a discount.

     (2)  Represents delinquent accounts segregated for liquidation.

                              ________________

     Nonearning Receivables.  Nonearning consumer finance receivables, which
are defined generally as those past due more than 29 days and for which the
foreclosure process has not commenced, amounted to $466.9 million, $308
million and $194.3 million at December 31, 1996, 1995 and 1994.  Payments
received on nonearning receivables are applied to principal and interest
according to the terms of the loan; however, accrued interest receivable and
amortization of other finance charges are recognized in income only on
accounts past due less than 30 days.  

     Accounts in Foreclosure and Repossessed Assets.  When foreclosure
proceedings begin on an account secured by real estate, the account is written
down to the fair value of the collateral, less estimated selling costs. 
Accounts in process of foreclosure totaled $144.3 million, $112.7 million and
$79.3 million at December 31, 1996, 1995 and 1994.  Repossessed assets held
for sale totaled $83.1 million, $94.6 million and $146.8 million at December
31, 1996, 1995 and 1994.  The total increase in 1996 reflects continued high
foreclosure activity, especially in California.


<PAGE>
Page 13


     Commercial Lending

     Commercial lending services are provided by three core business units:
distribution finance, business credit and insurance premium finance.  The
commercial lending business operates from 30 branch lending offices located in
the United States (19), Canada (4) and Europe (7).  The lending activities of
these core businesses are discussed below.

     Distribution finance (formerly inventory finance) primarily provides
wholesale financing which consists principally of financing dealers' purchases
from distributors or manufacturers of goods for inventory.  The products
financed include boats, recreational products, electronics and appliances,
manufactured housing, lawn and garden equipment and information technology
products.  Loan terms typically provide for repayment within 30 days following
sale of the inventory by the borrower.  After initial review of a borrower's
credit worthiness, the ongoing management of credit risk in this area may
include various monitoring techniques, such as periodic physical inventory
checks and review of the borrower's sales, as well as maintenance of
repurchase agreements with manufacturers which provides a degree of security
in the event of a repossession.  Distribution finance also provides
complementary retail finance, leasing and asset recovery services.  

     Business credit consists of secured loans, primarily revolving, to
manufacturers, distributors and selected service businesses and collateralized
equipment lending.  The asset based lending loans are collateralized and
consist of retained credit lines typically from $5 million to $40 million with
terms ranging from three to five years.  Actual borrowings originated by
business credit's asset based lending group are limited to specified
percentages of the borrower's inventory, receivables and other eligible
collateral which are regularly monitored to ascertain that receivables
outstanding are within approved limits.  Credit risk is managed by monitoring
the quality and performance of the borrower's collateral and compliance with
financial covenants.  The equipment finance and lease division of business
credit provides collateralized equipment loans and leases secured by equipment
essential to the borrower's business.  Credit risk is managed by rigorous
underwriting and transaction structuring which provides an acceptable
collateral coverage.  Collateral coverage is enhanced by structuring loans
such that loan balances amortize at a faster rate than the underlying
equipment depreciates.  In addition, most leases are structured with
guaranteed residuals and those residuals without guarantees are recorded using
conservative estimates of the projected fair market value of the collateral at
lease expiration.  In addition to originating loans, business credit purchases
participations in loans originated by others.

     Insurance premium finance involves the financing of insurance premiums
for businesses, generally at fixed rates for terms of less than one year.  The
receivables are secured by the commercial lending operation's right to cause
the policies to be canceled and receive the unearned premiums.  Credit risk is
managed generally by requiring down payments from borrowers to mitigate the
effects of possible delays in receiving unearned premiums in the event of
policy cancellation and by monitoring the concentrations of potential return
premiums among the insurance carriers as well as their financial condition.

     The relatively short-term nature of the company's financings enables the
commercial lending operation to adjust its finance charges in response to  

<PAGE>
Page 14


competitive factors and changes in its costs.  The interest rates at which the 
commercial lending operation borrows funds generally move more quickly than
the rates at which it lends to customers.  As a result, in rising interest
rate environments, margins are normally compressed until changes in the prime
lending rates are effected.  Conversely, in declining interest rate
environments, margins are generally enhanced.

     In 1995, the commercial lending operation sold for cash a portfolio of
consumer rediscount loans totaling $118 million of net outstanding
receivables which resulted in an after tax gain of $4.8 million.  During 1995,
it also entered into a three-year arrangement in which it securitized a $475
million participation interest in a pool of its insurance premium finance
receivables.  This agreement replaced a 1990 securitization of $375 million
which expired in 1995.

     The commercial lending industry is highly competitive and has seen
increasing numbers of new market entrants.  In addition to competition from
other finance companies, there is competition from captive finance
subsidiaries of manufacturing companies and commercial banks.  The commercial
lending operation competes by offering a variety of financing products,
superior customer service including prompt credit review, and competitive
pricing.

     The following table sets forth certain statistical information relating
to the commercial lending operation's finance receivables for the years
indicated. 

<PAGE>
Page 15



                                            Years Ended December 31,
                                     _____________________________________
                                        1996          1995          1994
                                          (Dollar amounts in millions)
Volume of finance receivables
    acquired:
  Distribution finance(1) .........  $ 8,315.6     $ 7,479.4     $ 7,347.4
  Business credit(2) ..............    8,528.8       8,929.8       6,602.2
  Insurance premium finance(3) ....    2,014.9       1,804.5       1,813.2
                                     _________     _________     _________
    Core businesses ...............   18,859.3      18,213.7      15,762.8
  Other ...........................        0.1          18.8          74.9
                                     _________     _________     _________
    Total .........................  $18,859.4     $18,232.5     $15,837.7
                                     =========     =========     =========
Finance receivables outstanding
    at end of year:
  Distribution finance(4) .........  $ 2,530.9     $ 2,242.2     $ 2,078.5
  Business credit(5) ..............      953.4         680.8         655.0
  Insurance premium finance(6) ....      309.6         207.1         277.3
                                     _________     _________     _________
    Core businesses ...............    3,793.9       3,130.1       3,010.8
  Other ...........................        3.2           6.9          75.3
                                     _________     _________     _________
                                       3,797.1       3,137.0       3,086.1
  Less unearned finance charges ...      142.0          74.3          50.3
                                     _________     _________     _________
  Net finance receivables - owned .    3,655.1       3,062.7       3,035.8
  Net finance receivables securi-
    tized, sold and serviced(7) ...      474.3         474.2         374.5
                                     _________     _________     _________
  Net finance receivables owned
    and serviced ..................  $ 4,129.4     $ 3,536.9     $ 3,410.3
                                     =========     =========     =========
Allowance for losses at end of
  year(8)(9) ......................  $    82.5     $    77.9     $    90.7
Ratio to outstandings less
    unearned finance charges:(10)
  Owned ...........................      2.22%         2.51%         2.96%
  Owned and serviced ..............      2.00%         2.20%         2.66%
Provision for credit losses
  charged to income ...............  $    10.2     $    16.1     $    18.3

Credit losses (net of
  recoveries) .....................  $     5.2     $    10.0     $     8.8
  Ratio to average net finance
      receivables outstanding:(11)
    Owned .........................      0.16%         0.34%         0.29%
    Owned and serviced ............      0.14%         0.29%         0.26%


<PAGE>
Page 16

_______
     (1)  The 1996 increase is due to aggressive sales and marketing in most
of the products financed.

     (2)  The decrease in 1996 is due to lower direct originations offset in
part by an increase in purchased participations relative to 1995.  The
increase in 1995 reflects a shift in focus from purchasing participations from
other financial institutions to originating and selling participations in
loans.

     (3)  The 1996 increase primarily reflects increased origination activity
in Europe.

     (4)  The 1996 increase is due to aggressive sales and marketing in most
of the product lines financed.  The 1995 increase was due mainly to increased
volume and a slower turnover in customer inventories.

     (5)  The 1996 increase is primarily due to an increase in net receivables
in the equipment finance and lease division.  The 1995 increase is primarily
due to the addition of $123.9 million of net receivables in the equipment
finance and lease division offset by the sale of $118 million of rediscount
loans.

     (6)  The 1996 increase is due to the increased volume in Europe and
higher volume in the fourth quarter of 1996 versus 1995.  The 1995 decrease
was due to the securitization of an additional net $100 million of receivables
(see note 8 below).

     (7) The amounts are the balances of securitized receivables outstanding
at year end.  In 1995, $475 million of insurance premium finance receivables
were securitized replacing a 1990 securitization agreement of $375 million
which expired in 1995.  

     (8) Includes allowance for losses on the securitized, sold and serviced
portfolio of $1.2 million in 1996 and 1995 and $938,000 in 1994 which is
reported in other liabilities in the consolidated balance sheet.

     (9) The 1996 increase in the allowance for losses was attributable to
receivables growth in the core businesses.  The 1995 decrease in the allowance
for losses was attributable to the sale of the Puerto Rico receivables
portfolio which had a larger reserve requirement and more than offset the
increase due to growth in the core businesses.

     (10) The decline is due to the decreased allowance from portfolios sold
and liquidated which had a larger percentage reserve requirement and continued
improvement in the credit quality of accounts in the core business.

     (11) The changes in ratios were due to corresponding fluctuations in
credit losses.

                            _____________________
<PAGE>
Page 17


     Delinquent Receivables.  Delinquent receivables are defined as the
instalment balance for inventory finance and business credit asset based
lending receivables more than 60 days past due and the receivable balance for
all other receivables over 60 days past due.  

     The following table shows the ratio of delinquent commercial finance
receivables to finance receivables outstanding for each category and in total
for the years indicated.

                                           As of December 31,
                                         ______________________
                                          1996    1995    1994

     Distribution finance ...........     0.30%   0.20%   0.11%
     Insurance premium finance(1) ...     2.34    1.40    0.51
                                         ______  ______  ______
       Core businesses ..............     0.39    0.24    0.12

     Other(2) .......................    79.23   53.47    20.63
                                         ______  ______  ______
       Total - owned ................     0.46%   0.35%   0.62%
                                         ======  ======  ======
       Total owned and serviced .....     0.41%   0.31%   0.55%
                                         ======  ======  ======

_______
     (1)  The increase in the 1996 ratio is primarily concentrated in the
European receivables portfolio.  The increase in the 1995 ratio is primarily
due to lower receivables outstanding at December 31, 1995 as a result of a
$100 million increase in securitization during 1995 and a higher delinquency
level associated with one account.
  
     (2)  Represents finance receivables retained from businesses sold or
exited which are being liquidated.  The increase in the 1996 and 1995 ratios
resulted from the reduction in receivables outstanding primarily due to the
sale of the Puerto Rico portfolio in 1995 which had a lower delinquency ratio
in relation to the other receivables included in this caption.  The remaining
finance receivables balance in this category as of December 31, 1996 totals
$3.2 million.
                            _____________________

     Nonearning Receivables.  Nonearning receivables are defined as balances
from borrowers that are more than 90 days delinquent or sooner if it appears
doubtful they will be fully collectible.  Accrual of finance charges is
suspended on nonearning receivables until past due amounts are collected.  
Nonearning receivables were $21.4 million (0.56% of receivables outstanding),
$18 million (0.57% of receivables outstanding) and $23.3 million (0.75% of
receivables outstanding) at December 31, 1996, 1995 and 1994.

     Leasing

     Transamerica Leasing Inc. leases, services and manages containers,
chassis and trailers throughout the world.  The leasing operation is based in
Purchase, New York and maintains approximately 400 offices, depots and other 

<PAGE>
Page 18


facilities in 48 countries.  The company specializes in intermodal
transportation equipment, which allows goods to travel by road, rail or ship. 
The company's customers include railroads, steamship lines, distribution
companies and motor carriers.

     On October 14, 1996 the leasing operation acquired all of the outstanding
shares of Trans Ocean Ltd., a container leasing company, in exchange for
approximately 1.6 million shares ($112.7 million) of Transamerica common
stock.  The Trans Ocean fleet comprised approximately 185,600 owned, leased
and managed units consisting of a variety of intermodal equipment types.

     On March 15, 1994, the leasing operation purchased substantially all of
the assets of the container rental businesses of Tiphook plc for $1.1 billion. 
The acquired fleet of standard containers and tank containers totaled 363,000
units.

     The leasing operation is one of the largest lessors of intermodal
transportation equipment in the industry based on units of equipment available
for hire.  The leasing operation competes by providing a high level of service
through an extensive worldwide network of offices and third party depots and
by offering a wide variety of equipment and lease types.  The leasing
operation's management information system provides employees and other users,
including customers around the world, with on-line access to key billing and
operational information.  The leasing operation's main competitors are other
transportation equipment leasing companies.  The leasing operation experienced
increased competition in 1996 due to growth in the size of the worldwide
container fleet and a slower rate of growth in world trade.

     At December 31, 1996, the leasing operation's fleet consisted of standard
twenty and forty foot dry containers and specialized containers such as
refrigerated containers, tank containers, high cube, open top and flatrack
equipment types, chassis and U.S. domestic containers totaling 896,300 units
which are owned or managed, and leased from approximately 370 depots
worldwide; 34,500 rail trailers leased to all major United States railroads
and to roll on/roll off steamship operators, shippers, shippers' agents and
regional truckers; and 10,300 over-the-road trailers in Europe.

     The following table sets forth the leasing operation's fleet size, in
units, as of December 31, of the year indicated:
  
                                     As of December 31,
                                 _________________________
                                  1996     1995     1994

     Containers and chassis(1)   896,300  708,400  685,400
     Rail trailers(2) .........   34,500   36,900   39,300
     European trailers(3) .....   10,300    7,700    5,700
_______
     (1)  The 1996 increase was largely due to the acquisition of Trans Ocean.

     (2)  The 1996 and 1995 decreases resulted from the sale of older units as
intermodal loadings declined year to year.

     (3)  The 1996 and 1995 increases reflect expansion in the European
trailer market.
                              ___________________


<PAGE>
Page 19


     The percent of the leasing operation's fleet on term lease or service
contract minimum lease was 53% in 1996, 51% in 1995 and 47% in 1994.  The
increase in 1996 reflects the continuing trend toward increasing term and
service contract minimum leases which was partially reduced by a lower
percentage of term and service contract minimum leases from the acquired Trans
Ocean fleet.  The increase in 1995 reflected the full integration of the
Tiphook container fleet into the leasing operation's fleet.  At December 31,
1996 lease terms were one to 15 years.

     The following table sets forth the leasing operation's fleet utilization
for the years indicated:
                                       Years Ended December 31,
                                       ________________________
                                         1996    1995    1994

     Containers and chassis(1) .....      81%     85%     81%
     Rail trailers(2) ..............      82%     77%     92%
     European trailers(3) ..........      92%     95%     96%

_______
     (1)  The 1996 decline is associated with lower equipment demand due to a
slower rate of growth in world trade compared to growth in the size of the
worldwide container fleet.  The 1995 increase was due to higher demand
resulting from higher export levels from China and the Far East.  

     (2)  The 1996 increase resulted from a continuing strong U.S. economy
and a decline in the supply of equipment.  The 1995 decline was due to
decreased U.S. intermodal trailer loadings.

     (3)  The level of utilization for 1996 declined from 1995 and 1994 due to
a greater number of rental units in the fleet and flat demand in most of
continental Europe.

                            _____________________

REAL ESTATE SERVICES

     Real estate services comprise Transamerica's real estate information
businesses as well as certain real estate and other investments.

     The Transamerica Real Estate Information Companies, the principal
operating business of this segment, prepares tax payments and reports and
conducts tax searches with respect to real property taxes and assessments and
issues flood hazard determinations in all 50 states, and provides real
property information services in several states.  It also provides customers
with information through an on-line computer system.  As of December 31, 1996,
tax reports were generated for more than 3,000 institutional mortgage
servicers and their borrowers.

<PAGE>
Page 20


     The Transamerica Real Estate Information Companies includes the leading
tax service operation in the U.S. based on the number of customers and loans
serviced.  Competition is increasing in the tax service market, driving down
fees at the same time that customers are demanding more services.  In
response, the Transamerica Real Estate Information Companies have initiated a
number of strategies to maintain their industry leadership including
development of new technology and centralization of operations.

     The following table sets forth the number of tax service contracts under
management at the end of the years indicated and new tax service contracts
written during those years:

                                    1996    1995    1994
                                   (Amounts in thousands)
     Tax service contracts
       under management ........   17,529  17,664  16,694
     New tax service contracts .    4,168   3,911   4,581


     The real estate services segment includes investments in fixed income and
equity securities, collateralized bond obligations and certain real estate
properties.  These investments totaled $1.2 billion at December 31, 1996
compared to $678.1 million at December 31, 1995.

REGULATION

     Finance Activities

     Transamerica's consumer lending and commercial lending operations are
subject to various state and federal laws.  Depending upon the type of
lending, these laws may require licensing and certain disclosures and may
limit the amounts, terms and interest rates that may be offered.

     Insurance Activities

     The Corporation's life insurance business, in common with those of other
companies in this industry, are subject to regulation and supervision in the
states, territories and countries in which they operate.  Although the extent
of such regulation varies, in general state laws establish supervisory
agencies with broad powers relating to licensing of insurance companies and
their agents to transact business therein, supervising premium rates and forms
of policies used, and regulating the form and content of required financial
statements and the types of investments that may be made.  Insurance companies
are also required to file annual reports with the supervisory agencies in
states in which they do business and are subject to periodic examination by
such agencies.

     Other Regulations

     A number of jurisdictions in which the Corporation and its subsidiaries
operate, including California, have adopted laws and regulations imposing
environmental controls on the development of real estate and related business
activities.

<PAGE>
Page 21


EMPLOYEES

     The Corporation and its subsidiaries employed approximately 10,400
persons at December 31, 1996.

CONSOLIDATED RATIOS OF EARNINGS TO FIXED CHARGES

     The following table sets forth the consolidated ratios of earnings from
continuing operations to fixed charges of Transamerica Corporation and its
subsidiaries for each of the five years ended December 31, 1996.

                            Years Ended December 31,
                        ________________________________
                        1996   1995   1994   1993   1992

                        1.79   1.95   2.14   2.09   1.90


     The ratios of earnings from continuing operations to fixed charges were
computed by dividing earnings from continuing operations before fixed charges
and income taxes by the fixed charges.  Fixed charges consist of interest and
debt expense, minority interest charges related to certain securities of
affiliates and one-third of rent expense, which approximates the interest
factor.

ITEM 2.  PROPERTIES

     The executive offices of Transamerica Corporation are located in the
Transamerica Pyramid in San Francisco, California, a 48-story office building.
Approximately 15% of the 460,000 square feet of rentable space is occupied by
Transamerica and its subsidiaries.  

     The Transamerica Center in Los Angeles, California, consists of a
32-story building, an 11-story building and a 10-story building.  Transamerica
Center is the home office of Transamerica Financial Services, certain
divisions of Transamerica Life Companies and certain other subsidiaries of
Transamerica.  Approximately 66% of the 1,210,000 square feet of rentable
space is occupied by Transamerica subsidiaries.

ITEM 3.  LEGAL PROCEEDINGS

     Various pending or threatened legal proceedings by or against the
Corporation or one or more of its subsidiaries involve tax matters, alleged
breaches of contract, torts, employment discrimination, violations of
antitrust laws and miscellaneous other causes of action arising in the course
of their businesses.  Some of these proceedings involve claims for punitive or
treble damages in addition to other specific relief.  These include legal
actions, similar to those faced by many other major life insurers, which
allege damages related to sales practices of non-guaranteed premium policies
since the early 1980s.

     Based upon information presently available, and in light of legal and
other defenses and insurance coverage available to the Corporation and its
subsidiaries, contingent liabilities arising from threatened and pending
litigation, income taxes and other matters are not expected to have a material

<PAGE>
Page 22


effect on the consolidated financial position or results of operations of the
Corporation and its subsidiaries.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITIES HOLDERS

     Not applicable.

ITEM 4A.  EXECUTIVE OFFICERS OF THE REGISTRANT

     See Item 10 in Part III of this Report.


                                   PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

     The following information in the Transamerica Corporation 1996 Annual
Report is incorporated herein by reference:

          Markets on which the Corporation's common stock is traded--"Common
     Stock Listed and Traded," page 82.

          High and low sale prices for the Corporation's common stock for each
     quarter in 1996 and 1995--"Supplementary Financial Information," page 71.

          Frequency and amount of cash dividends declared during 1996 and
     1995--"Selected Eleven-Year Financial Data--Note E," page 73.

          Number of common stockholders of record as of the close of business
     on February 21, 1997--"Supplementary Financial Information--Note A," page
     71.

ITEM 6.  SELECTED FINANCIAL DATA

     The following items for each of the five years in the period ended
December 31, 1996, included in "Selected Eleven-Year Financial Data" on
pages 72 and 73 of the Transamerica Corporation 1996 Annual Report, are
incorporated herein by reference:

     Revenues
     Income from continuing operations
     Earnings per share of common stock--Income from
       continuing operations
     Total assets
     Notes and loans payable: Long-term debt
     Dividends declared per share of common stock


ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

     The information (other than graphic images and related commentary) set
forth under the caption "Financial Review" on pages 24 through 47, of the
Transamerica Corporation 1996 Annual Report, is incorporated herein by
reference.

<PAGE>
Page 23


ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

     The following consolidated financial statements and supplementary
financial information of the Corporation and its subsidiaries in the
Transamerica Corporation 1996 Annual Report are incorporated herein by
reference:

          Consolidated Balance Sheet--December 31, 1996 and 1995--pages 48
     and 49.

          Consolidated Statement of Income--Years ended December 31, 1996,
     1995 and 1994--page 50.

     
          Consolidated Statement of Cash Flows--Years ended December 31,
     1996, 1995 and 1994--page 51.

          Consolidated Statement of Stockholders' Equity--Years ended
     December 31, 1996, 1995 and 1994--page 52.

          Notes to Financial Statements--December 31, 1996--pages 53
     through 68.

          Supplementary Financial Information--Years ended December 31, 1996
     and 1995--page 71.


ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

     Not applicable.

                                  PART III


ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

     The information set forth under the caption "(1) Election of Directors"
in the Proxy Statement of Transamerica Corporation dated March 18, 1997 is
incorporated herein by reference.  

<PAGE>
Page 24


     The officers of the Corporation are listed below.  Executive officers are
designated by an asterisk.

<TABLE>
<CAPTION>

       Name                      Position            Age             Name                     Position             Age
       ____                      ________            ___             ____                     ________             ___
<S>                        <C>                        <C>     <S>                        <C>                        <C>
Frank C. Herringer* .....  Chairman of the Board,     54      Richard H. Fearon* ......  Senior Vice President--    41
                             President and Chief                                           Corporate Development
                             Executive Officer                Nancy C. Bonner .........  Vice President--           44
Thomas J. Cusack* .......  Executive Vice President,  41                                   Executive Development
                             Transamerica Corporation         Maureen Breakiron-Evans .  Vice President and         42
                             and President and Chief                                       General Auditor
                             Executive Officer,               Burton E. Broome* .......  Vice President and         61
                             Transamerica Life                                             Controller               
                             Companies                        James B. Dox ............  Vice President--Taxes      57
Richard H. Finn* ........  Executive Vice President,  62      David H. Hawkins ........  Vice President, Trans-     56
                             Transamerica Corpor-                                          america Corporation
                             ation and President                                           and Senior Vice Presi-
                             and Chief Executive                                           dent and Treasurer,
                             Officer, Transamerica                                         Transamerica Finance
                             Finance Corporation                                           Corporation
Edgar H. Grubb* .........  Executive Vice President   57      James B. Lockhart .......  Vice President--           60
                             and Chief Financial                                           Public Affairs
                             Officer                          James F. McArdle ........  Vice President--           33
Robert A. Watson* .......  Executive Vice President   51                                   Investor Relations
Shirley H. Buccieri* ....  Senior Vice President,     45      William H. McClave ......  Vice President--           53
                             General Counsel and                                           Corporate
                             Secretary                                                     Communications
Richard N. Latzer* ......  Senior Vice President      60      Mark A. McEachen* .......  Vice President and         39
                             and Chief Investment                                          Treasurer
                             Officer, Transamerica            Richard J. Olsen ........  Vice President--           58
                             Corporation, President                                        Corporate Relations
                             and Chief Executive              Rona Pehrson ............  Vice President--           49
                             Officer, Transamerica                                         Human Resources
                             Investment Services,             George B. Sundby ........  Vice President--Financial  45
                             Inc. and President,                                           Planning and Analysis,
                             Transamerica Realty                                           and Assistant Controller
                             Services, Inc.                   Judith M. Tornese .......  Vice President--Risk       54
                                                                                           Management

</TABLE>

     Mr. Herringer was elected Chairman of the Board of the Corporation
effective January 1, 1996.  He has been Chief Executive Officer of the
Corporation since 1991 and President since 1986.

     Mr. Cusack was elected Executive Vice President of the Corporation in
1995.  He was named President and Chief Executive Officer of the Transamerica
Life Companies in 1995.  He was Senior Vice President of the Corporation from
1993 to 1995 and Vice President--Corporate Development from 1989 to 1993.




<PAGE>
Page 25


     Mr. Finn was elected Executive Vice President of the Corporation in 1993. 
He was Group Vice President of the Corporation from 1990 to 1993.  He has been
Chief Executive Officer since 1990, and President since 1988, of Transamerica
Finance Corporation.  

     Mr. Grubb was elected Executive Vice President and Chief Financial
Officer of the Corporation in 1993.  He was Senior Vice President of the
Corporation from 1989 to 1993.

     Mr. Watson was elected Executive Vice President of the Corporation in
1995.  He was with Westinghouse Electric Corporation from 1992 to 1995 where
he served as an Executive Vice President and as Chairman and Chief Executive
Officer of Westinghouse's financial services division.  He was President and
Chief Executive officer of Transamerica Commercial Finance Corporation from
1990 to 1992.

     Ms. Buccieri was elected Senior Vice President, General Counsel and
Secretary of the Corporation in 1995.  She was with Gibson, Dunn & Crutcher
from 1983 to 1995 and served as a Partner from 1990 to 1995.

     Mr. Latzer was elected Senior Vice President and Chief Investment Officer
of the Corporation in 1988.  Since 1988, he has been President and Chief
Executive Officer of Transamerica Investment Services, Inc.  In 1995, he was
named President of Transamerica Realty Services, Inc.  

     Mr. Fearon was elected Senior Vice President--Corporate Development of
the Corporation in 1997.  He was Vice President--Corporate Development in 1995
and 1996.  He was General Manager of Corporate Development and Vice Chairman
of NatSteel Chemicals from 1990 to 1995.

     Ms. Bonner was elected Vice President--Executive Development of the
Corporation in 1996.  She was Vice President of Executive Development of Banc
One from 1991 to 1996.

     Ms. Breakiron-Evans was elected Vice President and General Auditor of the
Corporation effective in 1994.  She was with Arthur Andersen & Co. from 1980
to 1994 where she served as an Audit Partner in the San Francisco office from
1990 to 1994.

     Mr. Broome was elected Vice President and Controller of the Corporation
in 1979.

     Mr. Dox was elected Vice President--Taxes of the Corporation in 1993. 
He was a Tax Partner with Ernst & Young LLP from 1977 to 1993, serving in the
Los Angeles office from 1983 to 1993.

     Mr. Hawkins was elected Vice President of the Corporation in 1993.  He
has been Senior Vice President and Treasurer of Transamerica Finance
Corporation since 1989.

     Mr. Lockhart was elected Vice President--Public Affairs of the
Corporation in 1979.

<PAGE>
Page 26


     Mr. McArdle was elected Vice President--Investor Relations of the
Corporation in 1997.  He held a number of positions within the commercial
lending operation between 1991 and 1997, most recently serving as group vice
president of the commercial lending operation's distribution finance unit. 

     Mr. McClave was elected Vice President--Corporate Communications of the
Corporation in 1981.

     Mr. McEachen was elected Vice President and Treasurer of the Corporation
in 1996.  He held a number of positions with Chrysler Corporation between 1982
and 1996, most recently serving as Treasurer of Chrysler Canada.
 
     Mr. Olsen was elected Vice President--Corporate Relations of the
Corporation in 1981.

     Ms. Pehrson was elected Vice President--Human Resources of the
Corporation in 1989.  

     Mr. Sundby was elected Vice President--Financial Planning and Analysis in
1995.  He was Assistant Controller and Director of Accounting of the
Corporation from 1989 to 1995.  He continues to serve as Assistant Controller. 

     Ms. Tornese was elected Vice President--Risk Management of the
Corporation in 1987.

     There is no family relationship among any of the foregoing officers or
between any of the foregoing officers and any director of the Corporation.

     The information set forth under the caption "Section 16(a) Beneficial
Ownership Reporting Compliance" in the Proxy Statement of Transamerica
Corporation dated March 18, 1997 is incorporated herein by reference.

ITEM 11.  EXECUTIVE COMPENSATION

     The information set forth under the captions "Director Compensation and
Benefits" and "Executive Compensation and Other Information" in the Proxy
Statement of Transamerica Corporation dated March 18, 1997 is incorporated
herein by reference.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The information set forth under the captions "Principal Stockholders" and
"Stockholdings of Directors and Executive Officers" in the Proxy Statement of
Transamerica Corporation dated March 18, 1997 is incorporated herein by
reference.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     The information set forth under the captions "Director Compensation and
Benefits," "Compensation Committee Interlocks and Insider Participation" and
"Certain Transactions" in the Proxy Statement of Transamerica Corporation
dated March 18, 1997 is incorporated herein by reference.

<PAGE>
Page 27

                                   PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

     (a)(1) and (2) The response to this portion of Item 14 is submitted as a
separate section of this report.

     (3) List of Exhibits:

             3.(i)   Transamerica Corporation Certificate of Incorporation,
                     as amended (incorporated by reference to Exhibit 4.5 of
                     the Registrant's Registration Statement on Form S-3
                     (File No. 33-43921) as filed with the Commission on
                     November 13, 1991 and to Exhibits 3 and 4 contained in
                     Form 8-A filed January 21, 1992, as amended by Form 8
                     filed January 27, 1992).

             3.(ii)  Transamerica Corporation By-Laws, as amended
                     (incorporated by reference to Exhibit 3.(ii) of the
                     Registrant's Annual Report on Form 10-K (File No.
                     1-2964) for the year ended December 31, 1996).

             4.1     Stock Purchase Rights Agreement dated as of July 17,
                     1986 together with Amendment dated January 24, 1991
                     (incorporated by reference to Exhibit 4.1 of the
                     Registrant's Annual Report on Form 10-K (File No.
                     1-2964) for the year ended December 31, 1991).

             4.2*

             10.1    Form of Non-Qualified Stock Option Agreement under the
                     Registrant's 1971 and 1979 Non-Qualified Stock Option
                     Plan (incorporated by reference to Exhibit 10.4 of the
                     Registrant's Annual Report on Form 10-K (File No.
                     1-2964) for the year ended December 31, 1988).

             10.2    Executive Benefit Plan for Transamerica Corporation and
                     Affiliates, as amended (incorporated by reference to
                     Exhibit EX-10.2 of the Registrant's Annual Report on
                     Form 10-K (File No. 1-2964) for the year ended December
                     31, 1992).

             10.3    1995 Bonus Plan (incorporated by reference to Exhibit
                     EX-10.8 of the Registrant's Annual Report on Form 10-K
                     (File No. 1-2964) for the year ended December 31, 1994).


             _________
                     *Neither the Corporation nor its subsidiaries are
             parties to any instrument with respect to long-term debt for
             which securities authorized thereunder exceed 10% of the total
             assets of the Corporation and its subsidiaries on a consolidated
             basis.  Copies of instruments with respect to long-term debt of
             lesser amounts will be provided to the Commission upon request. 

<PAGE>
Page 28


             10.4    1996 Bonus Plan (incorporated by reference to Exhibit
                     10.7 of the Registrant's Annual Report on Form 10-K
                     (File No. 1-2964 for the year ended December 31, 1995).

             10.5    1997 Bonus Plan.

             10.6    1985 Stock Option and Award Plan, as amended, (including
                     Amendments No. 1 through 7) (incorporated by reference to
                     Exhibit EX-10.5 of the Registrant's Quarterly Report on
                     Form 10-Q (File No. 1-2964) for the quarter ended March
                     31, 1994, to Exhibit 4.1 to Post-Effective Amendment
                     No. 3 of the Registrant's Registration Statement on
                     Form S-8 (File No. 33-26317) as filed with the Commission
                     on March 30, 1990, to Exhibit 10.11 of the Registrant's
                     Annual Report on Form 10-K (File No. 1-2964) for the year
                     ended December 31, 1990, and to Exhibit EX-10.1 of the
                     Registrant's Quarterly Report on Form 10-Q (File No.
                     1-2964) for the quarter ended June 30, 1995).

             10.7    Form of Non-Qualified Stock Option Agreement under the
                     Registrant's 1985 Stock Option and Award Plan
                     (incorporated by reference to Exhibit EX-10.3 of the
                     Registrant's Quarterly Report on Form 10-Q (File No.
                     1-2964) for the quarter ended March 31, 1994).

             10.8    Form of Incentive Stock Option Agreement under the
                     Registrant's 1985 Stock Option and Award Plan 
                     (incorporated by reference to Exhibit 10.9 of the
                     Registrant's Annual Report on Form 10-K (File No.
                     1-2964) for the year ended December 31, 1990).

             10.9    Form of Restricted Stock Award Agreement under the 1985
                     Stock Option and Award Plan (incorporated by reference
                     to Exhibit EX-10.11 of the Registrant's Annual Report on
                     Form 10-K (File No. 1-2964) for the year ended December
                     31, 1993).

             10.10   Form of Non-Qualified Stock Option Agreement for
                     Nonemployee Directors under the 1985 Stock Option and
                     Award Plan (incorporated by reference to Exhibit
                     EX-10.4 of the Registrant's Quarterly Report on Form 10-Q
                     (File No. 1-2964) for the quarter ended March 31, 1994).

             10.11   Deferred Compensation Policy for Transamerica
                     Corporation and Affiliates effective January 1, 1987
                     (incorporated by reference to Exhibit 10.12 of the
                     Registrant's Annual Report on Form 10-K (File No.
                     1-2964) for the year ended December 31, 1991).

             10.12   Deferred Compensation Policy for Transamerica
                     Corporation and Affiliates effective January 1, 1988
                     (incorporated by reference to Exhibit EX-10.14 of the
                     Registrant's Annual Report on Form 10-K (File No. 1-2964)
                     for the year ended December 31, 1992).

<PAGE>
Page 29


             10.13   Deferred Compensation Policy for Transamerica Corporation
                     and Affiliates effective January 1, 1989 (incorporated by
                     reference to Exhibit 10.17 of the Registrant's Annual
                     Report on Form 10-K (File No. 1-2964) for the year ended
                     December 31, 1989).

             10.14   Deferred Compensation Policy for Transamerica
                     Corporation and Affiliates effective January 1, 1990
                     (incorporated by reference to Exhibit 10.18 of the
                     Registrant's Annual Report on Form 10-K (File No.
                     1-2964) for the year ended December 31, 1989).

             10.15   Deferred Compensation Policy for Transamerica Corporation
                     and Affiliates effective July 1, 1992 (incorporated by
                     reference to Exhibit EX-10.17 of the Registrant's Annual
                     Report on Form 10-K (File No. 1-2964) for the year ended
                     December 31, 1992).

             10.16   Deferred Compensation Policy for Transamerica
                     Corporation and Affiliates effective January 1, 1994 
                     (incorporated by reference to Exhibit EX-10.18 of the
                     Registrant's Annual Report on Form 10-K (File No.
                     1-2964) for the year ended December 31, 1993).

             10.17   Transamerica Corporation Deferred Compensation Plan, as
                     amended (including Amendment No. 1) (incorporated by
                     reference to Exhibit 10.19 of the Registrant's Annual
                     Report on Form 10-K (File No. 1-2964) for the year ended
                     December 31, 1996, and to Exhibit EX-10.20 of the
                     Registrant's Annual Report on Form 10-K (File No. 1-2964)
                     for the year ended December 31, 1994).

             10.18   1971 Non-Qualified Stock Option Plan of Transamerica
                     Corporation, as amended (including Amendment Nos. 1 and
                     2) (incorporated by reference to Exhibit EX-10.20 of the
                     Registrant's Annual Report on Form 10-K (File No. 1-2964)
                     for the year ended December 31, 1992).

             10.19   1979 Stock Option Plan of Transamerica Corporation, as
                     amended (including Amendment Nos. 1 and 2) (incorporated
                     by reference to Exhibit EX-10.21 of the Registrant's
                     Annual Report on Form 10-K (File No. 1-2964) for the year
                     ended December 31, 1992).

             10.20   Form of Termination Agreement between Transamerica
                     Corporation and certain of its officers and of its
                     subsidiaries (incorporated by reference to Exhibit
                     EX-10.25 of the Registrant's Annual Report on Form 10-K
                     (File No. 1-2964) for the year ended December 31, 1994).

             10.21   Reinsurance Agreement dated December 31, 1992 by and
                     between ARC Reinsurance Corporation and Transamerica
                     Insurance Company, as amended (incorporated by reference
                     to Exhibit EX-10.26 of the Registrant's Annual Report on
                     Form 10-K (File No. 1-2964) for the year ended December
                     31, 1992).

<PAGE>
Page 30


             10.22   Letter dated December 31, 1992 from the Registrant to
                     Transamerica Insurance Company regarding ARC Reinsurance
                     Corporation (incorporated by reference to Exhibit
                     EX-10.27 of the Registrant's Annual Report on Form 10-K
                     (File No. 1-2964) for the year ended December 31, 1992).

             10.23   Transamerica Corporation 1995 Performance Stock Option
                     Plan (incorporated by reference to Exhibit 4.1 of the
                     Registrant's Registration Statement on Form S-8 (File
                     No. 33-64221) as filed with the Commission on November
                     14, 1995).

             10.24   Transamerica Corporation Value Added Incentive Plan
                     (incorporated by reference to Exhibit EX-10.2 of the
                     Registrant's Quarterly Report on Form 10-Q (File No.
                     1-1964) for the quarter ended March 31, 1994).

             10.25   Form of Nonqualified Stock Option Agreement under the
                     Registrant's 1995 Performance Stock Option Plan
                     (incorporated by reference to Exhibit EX-10.2 of the
                     Registrant's Quarterly Report on Form 10-Q (File No.
                     1-2964) for the quarter ended June 30, 1995).

             10.26   Form of Nonqualified Stock Option Agreement granted with
                     Tandem Limited Stock Appreciation Right under the
                     Registrant's 1995 Performance Stock Option Plan
                     (incorporated by reference to Exhibit EX-10.3 of the
                     Registrant's Quarterly Report on Form 10-Q (File No.
                     1-2964) for the quarter ended June 30, 1995).

             10.27   Form of Tandem Limited Stock Appreciation Right under
                     the Registrant's 1995 Performance Stock Option Plan
                     (incorporated by reference to Exhibit EX-10.4 of the
                     Registrant's Quarterly Report on Form 10-Q (File No.
                     1-2964) for the quarter ended June 30, 1995).

             11      Statement Re: Computation of Per Share Earnings.

             12      Ratio of Earnings to Fixed Charges Calculation.

             13      Portions of the Transamerica Corporation 1996 Annual
                     Report (to the extent such portions are expressly
                     incorporated herein).

             21      List of Subsidiaries of Transamerica Corporation.

             23      Consent of Ernst & Young LLP to the incorporation by
                     reference of their report dated February 19, 1997 in the
                     Registrant's Registration Statements on Form S-8  (File
                     Nos. 2-80934, 2-83724, 33-3722, 33-12324, 33-13389,
                     33-18911, 33-26317, 33-38267, 33-43927, 33-55587 and
                     33-64221) and on Form S-3 (File Nos. 33-32419, 33-37889,
                     33-41008, 33-55047 and 33-63049).


<PAGE>
Page 31


             24      Power of Attorney executed by the directors of the
                     Registrant. 

             27      Financial Data Schedule.

                     Exhibits will be furnished to stockholders of the
             Corporation upon written request and, with the exception of
             Exhibit 13, upon payment of a fee of 30 cents per page, which
             fee covers the Corporation's reasonable expenses in furnishing
             such exhibits.

     (b)  Reports on Form 8-K filed in the fourth quarter of 1996:  None

     (c)  Exhibits:  Certain of the exhibits listed in Item (a)(3) above have
been submitted under separate filings, as indicated.

     (d)  Financial Statement Schedules:  The response to this portion of
Item 14 is submitted as a separate section of this report.

<PAGE>
Page 32


                                 Signatures

     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.

TRANSAMERICA CORPORATION
Registrant

Burton E. Broome
Vice President and Controller

Date:  March 24, 1997


     Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below on March 24, 1997 by the following persons on
behalf of the registrant and in the capacities indicated.

         Signature                           Title

Principal Executive Officer:

FRANK C. HERRINGER*           Chairman of the Board, President and
                                Chief Executive Officer

Principal Financial Officer:

Edgar H. Grubb                Executive Vice President and Chief Financial
                                Officer


Principal Accounting Officer:

Burton E. Broome              Vice President and Controller


Directors:

SAMUEL L. GINN*               Director
FRANK C. HERRINGER*           Chairman of the Board and Director
ROBERT W. MATSCHULLAT*        Director
GORDON E. MOORE               Director
TONI REMBE*                   Director
CONDOLEEZZA RICE*             Director
CHARLES R. SCHWAB*            Director
FORREST N. SHUMWAY*           Director
PETER V. UEBERROTH*           Director



*Shirley H. Buccieri
 Attorney-in-Fact

            A majority of the members of the Board of Directors.

<PAGE>
Page 33






                         ANNUAL REPORT ON FORM 10-K

                    ITEM 14(a)(1) and (2) and ITEM 14(d)


                      LIST OF FINANCIAL STATEMENTS AND

                        FINANCIAL STATEMENT SCHEDULES

                                     and

                        FINANCIAL STATEMENT SCHEDULES


                        Year Ended December 31, 1996









                  TRANSAMERICA CORPORATION AND SUBSIDIARIES

                          SAN FRANCISCO, CALIFORNIA

<PAGE>
Page 34


FORM 10-K--ITEM 14(a)(1) AND (2)

TRANSAMERICA CORPORATION AND SUBSIDIARIES

LIST OF FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULES

Financial Statements:

     The following consolidated financial statements of Transamerica Corpora-
tion and subsidiaries, included in the Transamerica Corporation 1996 Annual
Report, are incorporated by reference in Item 8:

          Consolidated Balance Sheet--December 31, 1996 and 1995

          Consolidated Statement of Income--Years ended December 31, 1996,
          1995 and 1994

          Consolidated Statement of Cash Flows--Years ended December 31, 1996,
          1995 and 1994

          Consolidated Statement of Stockholders' Equity--Years ended
          December 31, 1996, 1995 and 1994

          Notes to Financial Statements--December 31, 1996

Financial Statement Schedules:

     The following consolidated financial statement schedules of Transamerica
Corporation and subsidiaries are included in Item 14(d).

            I--Summary of Investments Other Than Investments in Related
                 Parties--December 31, 1996

           II--Condensed Financial Information of Registrant--December 31,
                 1996 and 1995, and years ended December 31, 1996, 1995 and
                 1994

          III--Supplementary Insurance Information--Years ended December 31,
                  1996, 1995 and 1994

           IV--Reinsurance--Years ended December 31, 1996, 1995 and 1994

            V--Valuation and Qualifying Accounts--Years ended December 31,
                 1996, 1995 and 1994



     All other schedules provided for in the applicable accounting regulation
of the Securities and Exchange Commission pertain to items which do not appear
in the financial statements of Transamerica Corporation and subsidiaries or to
items which are not significant or to items as to which the required disclos-
ures have been made elsewhere in the financial statements and supplementary
notes, and such schedules have therefore been omitted.

<PAGE>
Page 35


              REPORT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS


Board of Directors and Stockholders
Transamerica Corporation


     We have audited the consolidated financial statements of Transamerica
Corporation and subsidiaries listed in Item 14(a)(1) and (2) of the Annual
Report on Form 10-K of Transamerica Corporation for the year ended
December 31, 1996.  Our audits also included the financial statement
schedules listed in the index at Item 14(a)(1) and (2).  These financial
statements and schedules are the responsibility of Transamerica Corporation's
management.  Our responsibility is to express an opinion on these financial
statements and schedules based on our audits.

     We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements and related
schedules are free of material misstatement.  An audit includes examining, on
a test basis, evidence supporting the amounts and disclosures in the financial
statements and related schedules.  An audit also includes assessing the
accounting principles used and significant estimates made by management, as
well as evaluating the overall financial statement presentation.  We believe
that our audits provide a reasonable basis for our opinion.

     In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the consolidated financial position
of Transamerica Corporation and subsidiaries at December 31, 1996 and 1995,
and the consolidated results of their operations and their cash flows for each
of the three years in the period ended December 31, 1996, in conformity with
generally accepted accounting principles.  Also, in our opinion the related
financial statement schedules, when considered in relation to the basic
financial statements taken as a whole, present fairly, in all material
respects the information set forth therein.

     As discussed in Note A to the consolidated financial statements,
Transamerica Corporation changed its method of accounting for certain debt
securities effective January 1, 1994.




                                               Ernst & Young LLP

San Francisco, California
February 19, 1997


<PAGE>
Page 36
<TABLE>
                                                                                   SCHEDULE I
                           TRANSAMERICA CORPORATION AND SUBSIDIARIES
                                     _____________________

                           SCHEDULE I--SUMMARY OF INVESTMENTS OTHER
                              THAN INVESTMENTS IN RELATED PARTIES

                                       DECEMBER 31, 1996
<CAPTION>
                    Column A                       Column B      Column C       Column D
_____________________________________________________________________________________________
                                                                                 Amount at
                                                                              which shown in
               Type of Investment                    Cost         Value     the balance sheet

_____________________________________________________________________________________________
                                                           (Amounts in millions)
<S>                                                <C>           <C>            <C>
Fixed maturities available for sale:
  Bonds and notes:
    U.S. Treasury securities and obligations of
      U.S. government authorities and agencies .   $   294.6     $   318.4      $   318.4
    Obligations of states and political 
      subdivisions .............................       291.9         302.4          302.4
    Foreign governments ........................       149.9         155.5          155.5
    Corporate securities .......................    15,002.7      15,700.6       15,700.6
    Mortgage-backed securities .................     5,548.1       5,743.9        5,743.9
    Public utilities ...........................     4,504.9       4,673.6        4,673.6
  Redeemable preferred stocks ..................        84.6          91.5           91.5
                                                   _________     _________      _________
          Total fixed maturities ...............    25,876.7     $26,985.9       26,985.9
                                                                 =========

Equity securities:
  Common stocks:
    Banks, trust and insurance companies .......        50.0     $    91.8           91.8
    Industrial, miscellaneous and all other ....       376.3         917.6          917.6
  Nonredeemable preferred stocks ...............        20.5          36.6           36.6
                                                   _________     _________      _________
          Total equity securities ..............       446.8     $ 1,046.0        1,046.0
                                                                 =========

Mortgage loans on real estate ..................       704.1                        681.5
Real estate ....................................        84.2                         64.0
Loans to life insurance policyholders ..........       442.6                        442.6
Short-term investments .........................       165.2                        165.2
                                                   _________                    _________
          Total investments ....................   $27,719.6                    $29,385.2
                                                   =========                    =========
<FN>
_______
     The differences between Column B and Column D as to mortgage loans on real estate
and real estate represent write downs and allowances for possible permanent impairment
in value.
</TABLE>

<PAGE>
Page 37
<TABLE>
                                                                         SCHEDULE II
                       TRANSAMERICA CORPORATION AND SUBSIDIARIES
                                 _____________________

              SCHEDULE II--CONDENSED FINANCIAL INFORMATION OF REGISTRANT
                       TRANSAMERICA CORPORATION (PARENT COMPANY)
                        (Amounts in millions except share data)
                                     BALANCE SHEET
<CAPTION>
                                                                    December 31,
                                                                 1996         1995
<S>                                                            <C>          <C>
Assets:
  Investments in subsidiaries ...............................  $5,289.2     $5,368.8
  Equity securities at fair value (cost: $236.9 in 1996
    and $174.4 in 1995) .....................................     550.9        360.0
  Short-term investments ....................................       3.2          3.6
  Notes and accounts receivable from subsidiaries ...........     301.0         73.7
  Cash and cash equivalents .................................       4.1          1.6
  Deferred income tax benefit, including current tax
    receivable of $14.0 in 1996 and net of current tax
    liability of $41.0 in 1995 ..............................     106.3         57.6
  Other assets ..............................................     207.3        298.5
                                                               ________     ________
                                                               $6,462.0     $6,163.8
                                                               ========     ========
Liabilities and Stockholders' Equity:
  Notes and loans payable ...................................  $  607.9     $  577.3
  Income taxes due to subsidiaries ..........................     413.5        328.2
  Notes and accounts payable to subsidiaries ................     789.2        447.5
  Accounts payable and other liabilities ....................     510.8        510.9
  Stockholders' equity:
    Preferred Stock ($100 par value):
      Authorized--1,200,000 shares; issuable in series
      Outstanding--Dutch Auction Rate Transferable
        Securities, 2,250 shares, at liquidation preference
        of $100,000 per share ...............................     225.0        225.0
      Outstanding--Series D, 180,091 shares in 1996 and
        180,091 shares in 1995 at liquidation preference of
        $500 per share ......................................      90.0         90.0
    Common Stock ($1 par value):
      Authorized--150,000,000 shares
      Outstanding--65,968,708 shares in 1996 and 67,989,508 
        shares in 1995, after deducting 13,769,754 and
        11,748,954 shares in treasury in 1996 and 1995 ......      66.0         68.0
    Additional paid-in capital ..............................      83.0
    Retained earnings, including equity in undistributed net
      income of subsidiaries of $1,826.6 in 1996 and
      $1,688.0 in 1995 ......................................   2,920.2      2,866.0
    Net unrealized gain from investments marked to
      fair value ............................................     784.4      1,079.9
    Foreign currency translation adjustments ................     (28.0)       (29.0)
                                                               ________     ________
                                                                4,140.6      4,299.9
                                                               ________     ________
                                                               $6,462.0     $6,163.8
                                                               ========     ========
</TABLE>

<PAGE>
Page 38
<TABLE>

                                                                      SCHEDULE II
                                                                      (Continued)
                       TRANSAMERICA CORPORATION AND SUBSIDIARIES
                                 _____________________

              SCHEDULE II--CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                       TRANSAMERICA CORPORATION (PARENT COMPANY)
                                  STATEMENT OF INCOME
<CAPTION>

                                                         Years Ended December 31,
                                                        1996       1995       1994
                                                           (Amounts in millions)
<S>                                                    <C>        <C>        <C>
Revenues:
  Dividends from subsidiaries ......................   $313.6     $329.8     $361.8
  Tax service fees .................................    206.5      152.6      190.3
  Interest, principally from subsidiaries ..........      3.8        4.8       14.2
  Investment income ................................     10.4       15.1        9.0
  Gain on investment transactions ..................     18.1       23.3        2.1
                                                       ______     ______     ______
                                                        552.4      525.6      577.4
Expenses:
  Interest .........................................     89.5       82.0       98.7
  General and administrative .......................    233.6      250.7      181.8
                                                       ______     ______     ______
                                                        323.1      332.7      280.5
                                                       ______     ______     ______
                                                        229.3      192.9      296.9
Income tax benefit .................................     88.4       78.3       26.3
                                                       ______     ______     ______
Income before equity in undistributed income of
  subsidiaries .....................................    317.7      271.2      323.2
Equity in undistributed income of subsidiaries .....    138.6      199.3      104.0
                                                       ______     ______     ______
    Net income .....................................   $456.3     $470.5     $427.2
                                                       ======     ======     ======

</TABLE>

<PAGE>
Page 39
<TABLE>
                                                                           SCHEDULE II
                                                                           (Continued)
                         TRANSAMERICA CORPORATION AND SUBSIDIARIES
                                   _____________________

                SCHEDULE II--CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                         TRANSAMERICA CORPORATION (PARENT COMPANY)
                                  STATEMENT OF CASH FLOWS
<CAPTION>
                                                            Years Ended December 31,
                                                          1996        1995         1994
                                                               (Amounts in millions)
<S>                                                      <C>         <C>         <C>
Operating activities:
  Net income ........................................    $ 456.3     $ 470.5     $ 427.2
  Adjustments to reconcile net income to net cash
      provided by operating activities:
    Depreciation and amortization ...................        5.1         4.5         4.0
    Accounts payable and other liabilities ..........      (71.4)       47.6        48.3
    Income taxes payable, including related accounts
      with subsidiaries .............................       (0.6)      (33.8)      207.1
    Equity in undistributed income of subsidiaries ..     (138.6)     (199.3)     (104.0)
    Net (gains) on investment transactions ..........      (18.1)      (23.3)       (2.0)
    Other ...........................................       (2.9)        4.8        26.1
                                                         _______     _______     _______
      Net cash provided by operating activities .....      229.8       271.0       606.7

Investing activities:
  Capital contributions to subsidiaries .............      (36.3)     (146.0)      (90.0)
  Sales of investments ..............................      219.4        99.4        46.5
  Purchases of investments ..........................     (158.4)     (138.2)     (115.4)
  Decrease (increase) in short-term investments .....        0.4         8.1       (11.2)
  Decrease in accounts with subsidiaries ............      170.8       108.7       426.2
  Other .............................................      (20.0)      (14.0)       (6.3)
                                                         _______     _______     _______
      Net cash provided (used) by investing
        activities ..................................      175.9       (82.0)      249.8

Financing activities:
  Proceeds from debt financing ......................      198.4
  Increase (decrease) in commercial paper obligations     (157.8)      195.4       (61.2)
  Payments of long-term notes .......................      (10.0)     (125.0)     (132.0)
  Redemption of preferred stock .....................                   (0.8)     (115.9)
  Treasury stock purchases ..........................     (330.2)     (155.4)     (387.0)
  Other common stock transactions ...................       45.6        51.0         8.0
  Dividends .........................................     (149.2)     (155.4)     (167.7)
                                                         _______     _______     _______
      Net cash used by financing activities .........     (403.2)     (190.2)     (855.8)
                                                         _______     _______     _______
Increase (decrease) in cash and cash equivalents ....        2.5        (1.2)        0.7
  Cash and cash equivalents at beginning of year ....        1.6         2.8         2.1
                                                         _______     _______     _______
  Cash and cash equivalents at end of year ..........    $   4.1     $   1.6     $   2.8
                                                         =======     =======     =======
</TABLE>

<PAGE>
Page 40

<TABLE>
                                                                           SCHEDULE II
                                                                           (Continued)
                       TRANSAMERICA CORPORATION AND SUBSIDIARIES
                                 _____________________

              SCHEDULE II--CONDENSED FINANCIAL INFORMATION OF REGISTRANT

                       TRANSAMERICA CORPORATION (PARENT COMPANY)

                                (Dollar amounts in millions)

NOTES TO BALANCE SHEET
Note A - Financial Instruments
<CAPTION>
                                                                   December 31,
                                                                  1996      1995
<S>                                                              <C>       <C>
Notes and loans payable comprise the following amounts:
  Short-term bank loans, commercial paper and current
    portion of long-term debt ................................   $  5.0    $155.5
  Long-term debt due subsequent to one year:
    Notes; interest at 6.75% to 9.875%; maturing through 2008     198.3     210.6
    Commercial paper and other notes at various interest
      rates and terms supported by credit agreements
      expiring through 1998 ..................................    404.6     211.2
                                                                 ______    ______
                                                                 $607.9    $577.3
                                                                 ======    ======
<FN>
     The aggregate annual maturities for the five years subsequent to December 31,
1996 are:  1997--$5.0; 1998--$404.6; 1999--None; 2000--None and 2001--$5.0.

     Transamerica manages a portion of its interest rate risk by entering into
interest rate swap agreements.  At December 31, 1996 and 1995 interest rate swap
agreements comprise:
<CAPTION>
                                                          Weighted        Weighted
                                             Notional  Average Fixed  Average Floating
                                              Amount   Interest Rate    Interest Rate
<S>                                           <C>          <C>             <C>
1996:                                         
  Interest rate swap agreements - 
  Transamerica pays:
    Fixed rate interest expense, receives
      floating rate interest income           $ 50.0       5.14%           5.54%
    Floating rate interest expense,
      receives fixed rate interest income     $275.0       7.18%           5.63%

1995:                                         
  Interest rate swap agreements - 
  Transamerica pays:
    Fixed rate interest expense, receives
      floating rate interest income           $175.0       8.33%           5.87%
    Floating rate interest expense,
      receives fixed rate interest income     $ 50.0       9.13%           6.47%

Note B - Minority Interest

     In 1996, two affiliates of Transamerica issued $100.0 of 7.80% and $225.0 of
7.65% cumulative Capital Trust Pass-through Securities payable December 1, 2026. 
Dividends on the outstanding Capital Trust Pass-through Securities are cumulative and
payable semi-annually in arrears.  Transamerica has agreed to guarantee to pay in full
any accrued and unpaid dividends declared, or the redemption price including accrued
and unpaid dividends, if the securities are redeemed by the affiliates.

     In 1994, an affiliate of Transamerica issued $200.0 of 9.125% cumulative Monthly
Income Preferred Securities.  Dividends on the outstanding Monthly Income Preferrred
Securities is cumulative and payable monthly in arrears.  Transamerica has agreed to
guarantee to pay in full any accrued and unpaid dividends declared, or the redemption
price including accrued and unpaid dividends, if the securities are called by the
affiliate.

</TABLE>

<PAGE>
Page 41
<TABLE>
                                                                                         SCHEDULE III
                               TRANSAMERICA CORPORATION AND SUBSIDIARIES
                                         _____________________

                           SCHEDULE III--SUPPLEMENTARY INSURANCE INFORMATION
<CAPTION>

          Column A                Column B        Column C       Column D      Column E     Column F
                                               Future policy
                                  Deferred       benefits,                   Other policy
                                   policy         losses,                     claims and
                                acquisition      claims and      Unearned       benefits     Premium
           Segment                 costs       loss expenses     premiums       payable      revenue
                                                       (Amounts in millions)
<S>                             <C>              <C>              <C>         <C>           <C>
Life insurance:
  Year ended December 31:
    1996 .....................  $2,138.2 (A)     $5,644.5 (B)     $17.9       $22,898.4     $1,072.4
    1995 .....................  $1,974.2 (A)     $5,631.4 (B)     $14.4       $22,262.0     $1,140.0
    1994 .....................  $2,480.5 (A)     $5,153.1         $ 7.3       $19,571.4     $1,018.4




<CAPTION>
                                 Column G      Column H       Column I     Column J      Column K
                                               Benefits,    Amortization
                                                claims,     of deferred
                                   Net        losses and       policy        Other
                                investment    settlement     acquisition   operating    Premiums
                                 income        expenses         costs      expenses     written
                                                     (Amounts in millions)
<S>                              <C>          <C>            <C>            <C>         <C>
Life insurance:
  Year ended December 31:
    1996 .....................   $2,079.7     $2,805.8       $268.8 (C)     $403.6      $286.1 (D)
    1995 .....................   $1,974.7     $2,858.7       $191.3 (C)     $367.3      $286.1 (D)
    1994 .....................   $1,773.2     $2,356.4       $182.3 (C)     $353.9      $280.0 (D)


<FN>
_______
(A)  Includes a fair value adjustment of ($306.6 million) reduction in 1996, ($355.6 million)
     reduction in 1995 and $351.3 million increase in 1994 required under Financial Accounting
     Standards Statement No. 115, Accounting for Certain Investments in Debt and Equity Securities.
(B)  Includes a fair value adjustment of ($195 million) reduction in 1996 and ($339 million)
     reduction in 1995 required under Financial Accounting Standards Statement No. 115.
(C)  Includes accelerated amortization of deferred policy acquisition costs of $33.6 million in
     1996, $9.2 million in 1995 and $6.3 million in 1994 associated with interest-sensitive
     products due to realized investment gains.
(D)  Health insurance premiums written.
</TABLE>


<PAGE>
Page 42
<TABLE>


                                                                                         SCHEDULE IV
                              TRANSAMERICA CORPORATION AND SUBSIDIARIES
                                        _____________________

                                      SCHEDULE IV--REINSURANCE
<CAPTION>


           Column A             Column B        Column C       Column D      Column E      Column F
                                                                                          Percentage
                                                Ceded to       Assumed                    of amount
                                  Gross          other        from other        Net        assumed
            Segment               amount       companies      companies       amount        to net
                                            (Dollar amounts in millions)
<S>                            <C>            <C>            <C>            <C>             <C>
Year ended December 31, 1996:
  Life insurance in force ...  $220,162.9     $195,158.2     $201,560.3     $226,565.0       89.0%
                               ==========     ==========     ==========     ==========
  Premium revenue:
    Life insurance ..........  $    816.6     $    551.9     $    521.3     $    786.0       66.3%
    Accident and health
      insurance .............        59.2          355.4          582.6          286.4      203.5%
                               __________     __________     __________     __________
                               $    875.8     $    907.3     $  1,103.9     $  1,072.4      102.9%
                               ==========     ==========     ==========     ==========
Year ended December 31, 1995:
  Life insurance in force ...  $206,722.6     $116,762.9     $174,193.6     $264,153.3       65.9%
                               ==========     ==========     ==========     ==========
  Premium revenue:
    Life insurance ..........  $    935.0     $    619.0     $    537.8     $    853.8       63.0%
    Accident and health
      insurance .............       165.6          439.6          560.2          286.2      195.8%
                               __________     __________     __________     __________
                               $  1,100.6     $  1,058.6     $  1,098.0     $  1,140.0       96.3%
                               ==========     ==========     ==========     ==========
Year ended December 31, 1994:
  Life insurance in force ...  $191,884.1     $115,037.5     $158,882.4     $235,728.9       67.4%
                               ==========     ==========     ==========     ==========
  Premium revenue:
    Life insurance ..........  $    620.5     $    394.3     $    511.7     $    737.8       69.3%
    Accident and health
      insurance .............         8.6          295.3          567.3          280.6      202.2%
                               __________     __________     __________     __________
                               $    629.1     $    689.6     $  1,079.0     $  1,018.4      105.9%
                               ==========     ==========     ==========     ==========

</TABLE>

<PAGE>
Page 43
<TABLE>
                                                                                                      SCHEDULE V
                                     TRANSAMERICA CORPORATION AND SUBSIDIARIES
                                               _____________________
                                   SCHEDULE V--VALUATION AND QUALIFYING ACCOUNTS
<CAPTION>
                 Column A                Column B               Column C                Column D       Column E
                                                      ----------Additions----------
                                        Balance at    Charged to      Charged to                      Balance at
                                         beginning     costs and   other accounts -   Deductions -      end of
               Description               of period     expenses        describe         describe        period
                                                                 (Amounts in millions)
<S>                                      <C>          <C>            <C>              <C>             <C>
Year ended December 31, 1996:
  Deducted from asset accounts:
    Allowance for losses -
      Mortgage loans on real estate ..   $ 21.5                      $ 2.1 (B)        $  1.0 (D)      $ 22.6
      Real estate ....................     27.2                        2.5 (B)           9.5 (E)        20.2
      Finance receivables ............    246.1       $283.5          (8.4)(C)         163.5 (F)       357.7 (H)
      Other assets ...................      6.1         (3.6)(A)                         0.7 (G)         1.8
                                         ______       ______         _____            ______          ______
                                         $300.9       $279.9         $(3.8)           $174.7          $402.3
                                         ======       ======         =====            ======          ======
Year ended December 31, 1995:
  Deducted from asset accounts:
    Allowance for losses -
      Mortgage loans on real estate ..   $ 23.5                                       $  2.0 (D)      $ 21.5
      Real estate ....................     26.3                      $ 2.1 (B)           1.2 (E)        27.2
      Finance receivables ............    211.8       $114.2          33.9 (C)         113.8 (F)       246.1 (H)
      Other assets ...................     67.4        (20.1)(A)      21.4 (I)          62.6 (G)         6.1
                                         ______       ______         _____            ______          ______
                                         $329.0       $ 94.1         $57.4            $179.6          $300.9
                                         ======       ======         =====            ======          ======
Year ended December 31, 1994:
  Deducted from asset accounts:
    Allowance for losses -
      Mortgage loans on real estate ..   $ 30.3                      $ 0.2 (B)        $  7.0 (D)      $ 23.5
      Real estate ....................     40.4                        2.1 (B)          16.2 (E)        26.3
      Finance receivables ............    190.4       $101.9           3.6 (C)          84.1 (F)       211.8 (H)
      Other assets ...................    159.6          2.1          (1.3)(I)          93.0 (G)        67.4
                                         ______       ______         _____            ______          ______
                                         $420.7       $104.0         $ 4.6            $200.3          $329.0
                                         ======       ======         =====            ======          ======

<PAGE>
Page 44


<FN>
_______
(A) Reversal of excess valuation allowance no longer required due to the favorable terms on disposition of assets
    held for sale.  1995 reversal is due principally to operations in Puerto Rico.
(B) Included in gains on investment transactions.
(C) Changes in connection with receivables and other adjustments.
(D) Reduction in reserves associated with the settlement of mortgage loan transactions.
(E) Reduction in reserves associated with the settlement of real estate transactions.
(F) Charges for net credit losses.
(G) Charges for losses on disposal of assets held for sale, which in 1995 includes $41.2 million related to the
    disposal of rent-to-own receivables and $17.8 million related to the disposal of Puerto Rico receivables and
    in 1994 includes $78.7 million related to the disposal of the rent-to-own stores.
(H) Includes $1.2 million in 1996 and 1995 and $938,000 in 1994 related to securitized, sold and serviced
    receivables reported in other liabilities in the consolidated balance sheet.
(I) The increase in 1995 was primarily associated with the transfer of Puerto Rico receivables from finance
    receivables.  The decrease in 1994 was associated with the settlement of litigation on previously charged off
    accounts.

</TABLE>


<PAGE>
                                                                 EXHIBIT 10.5
                          TRANSAMERICA CORPORATION
                          1997 CORPORATE BONUS PLAN



Purpose:         To provide a variable pay element that serves as an incentive
                 to achieve planned performance; and

                 To recognize individual contributions to annual operating
                 results and achievement of the Corporation's strategic goals.

                 To complement the Value Added Incentive Plan described in the
                 1994 proxy statement.


Eligibility and
Participation:   Senior corporate and subsidiary executives selected by the
                 Chief Executive Officer and Corporate Vice Presidents are
                 eligible to participate in the Plan.  Individuals will be
                 notified of their participation, target bonuses, the
                 percentage weighting of the components described below, and
                 applicable payout tables in a letter as soon as possible
                 after the Plan has been adopted.

                 Inclusion of any individual as a participant in the Plan will
                 not be a guarantee that any bonus will be paid to that person
                 or that the person's employment will be continued for any
                 period.

Individual
Bonuses:         Individual target bonuses will be a predetermined percentage
                 of 1997 base salary.  A percentage of each executive's target
                 bonus will be based on performance achieved in the following
                 areas as appropriate:

                 -  The level of Value Added achieved.  Value Added is
                    summarized on Exhibit I.  Bonuses under this component
                    will be calculated in accordance with the Value Added
                    Incentive Plan, as adopted by stockholders in 1994, under
                    the terms applicable to the 1997 plan year.

                 -  The level of Business Unit Financial Performance achieved. 
                    Business Unit Financial Performance is described on
                    Exhibit II.

                 -  Management's evaluation of accomplishment of Strategic
                    Goals  or other management objectives.

                 Actual awards will be calculated after results are known and
                 will take into account performance in the above areas. 
                 Bonuses may be further modified to reflect the individual's
                 personal performance.




                                     -1-
<PAGE>
Approval of Plan
and Payouts:     The Plan is established by, and may be modified or
                 terminated at any time by, the Management Development and
                 Compensation Committee of the Corporation's Board of
                 Directors (the "Compensation Committee").  Individual awards
                 under the Plan shall be subject to review and approval by the
                 Compensation Committee.  The Compensation Committee reserves
                 the right to modify the formula for individual target bonuses
                 (both as to the components and the percentage mix) for
                 particular individuals and exclude non-recurring items as
                 appropriate.  


Bonus Committee: The Plan will be administered by the Bonus Committee composed
                 of the Corporation's President and Chief Executive Officer,
                 Executive Vice President (Finn), Executive Vice President and
                 Chief Financial Officer and Director of Compensation.  The
                 Bonus Committee is responsible for interpreting the Plan and
                 recommending methods to deal with unforeseen circumstances.

Payment of
Bonuses:         Bonuses will be paid in cash as soon as possible after Value
                 Added and Business Unit Financial Performance for the
                 Corporation and each subsidiary have been determined and
                 bonus recommendations have been approved by the Compensation
                 Committee.  

                 Participants must be continuously employed by the Corporation
                 or one of its subsidiaries from January 1 through December
                 31, 1997 to receive a payout under the Plan.


























                                     -2-
<PAGE>
                                 EXHIBIT I
                            Value Added Component

____________________________________________________________________________

Value Added is calculated in the same manner as for the 1997 profit plan and
is defined as Adjusted Net Income minus a capital charge, expressed as a
percentage of the Corporation's Average Adjusted Equity.  The capital charge
is determined by multiplying the Corporation's Average Adjusted Equity by the
Cost of Equity.  Each of these terms is further defined for 1997 as follows:

- -    "Adjusted Net Income" means the Corporation's net income, in accordance
     with generally accepted accounting principles, as reported for the year,
     adjusted for (i) cumulative effects of changes in accounting standards,
     (ii) the economic amount of interest and depreciation (levelized over the
     life of the equipment) and any economic gains and losses on the
     disposition of equipment held for lease in lieu of reported interest,
     depreciation and gains and losses, (iii) amortized bond, equity and other
     portfolio gains and losses in lieu of realized gains and losses as
     reported, and (iv) the exclusion of goodwill amortized during the year.

- -    "Adjusted Equity" means the Corporation's reported shareholders' equity,
     adjusted to exclude (i) preferred stock and (ii) net unrealized gains and
     losses on marketable equity and debt securities and foreign currency
     translation adjustments, and to include accumulated goodwill amortization
     related to assets still owned by the Company.

- -    "Average Adjusted Equity" means the "five-point" quarterly average of the
     Adjusted Equity, the first point being the preceding year end.

- -    "Cost of Equity" means the Corporation's imputed equity cost based on a
     formula approved by the Bonus Committee prior to the start of the year. 
     For 1997, the cost of equity will be determined by adding (a) the
     Corporation's risk premium (the long-term market growth in equity
     securities over the risk-free rate multiplied by the Corporation's beta)
     and (b) the trend risk-free rate.





















                                     -3-
<PAGE>
                                EXHIBIT II
                Business Unit Financial Performance Component

____________________________________________________________________________

Bonuses under the Business Unit Financial Performance Component will be based
on either (i) Value Added or (ii) actual after-tax operating income, excluding
investment gains and losses, compared to the profit plan operating income for
the relevant subsidiary or group of subsidiaries.  

The leverage for below-target and above-target performance will take into
account the expected degree of difficulty in achieving target performance
level and is not necessarily the same for each organization.  The applicable
payout table will be communicated to participants as soon as possible after
the Plan has been adopted.







































                                     -4-


<PAGE>
                                                                 EXHIBIT 11

               STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS
                          TRANSAMERICA CORPORATION
                (Amounts in millions, except per share data)


                                               Year ended December 31
                                             1996       1995       1994
Primary

Average shares outstanding .............     66.6       68.8       72.6
Net effect of dilutive stock options--
  based on the treasury stock method
  using average market price ...........      1.6*       1.2*       1.2*
                                             ____       ____       ____       
                      TOTAL ......           68.2       70.0       73.8
                                             ====       ====       ====

Net income .............................   $456.3     $470.5     $427.2
Preferred dividends ....................    (17.0)     (18.0)     (31.6)(1)
                                           ______     ______     ______
Net income to common ...................   $439.3     $452.5     $395.6
                                           ======     ======     ======

Per share amount .......................    $6.59      $6.58      $5.45
                                            =====      =====      =====

Fully Diluted

Average shares outstanding .............     66.6       68.8       72.6
Net effect of dilutive stock options--
  based on the treasury stock method
  using the year-end market price, if
  higher than average market price .....      1.7*       1.4*       1.2*
                                             ____       ____       ____
                            TOTAL ......     68.3       70.2       73.8
                                             ====       ====       ====

Net income .............................   $456.3     $470.5     $427.2
Preferred dividends ....................    (17.0)     (18.0)     (31.6)(1)
                                           ______     ______     ______
Net income to common ...................   $439.3     $452.5     $395.6
                                           ======     ======     ======

Per share amount .......................    $6.59      $6.58      $5.45
                                            =====      =====      =====


*Not included in per share calculation because effect is less than 3%.
(1) Includes expenses of $6,743 associated with redemption of Series D
    preferred stock.



<PAGE>
<TABLE>

                                                                       EXHIBIT 12

                    TRANSAMERICA CORPORATION AND SUBSIDIARIES
               COMPUTATION OF RATIOS OF EARNINGS TO FIXED CHARGES
                          (Dollar amounts in millions)
<CAPTION>


                                          Year Ended December 31,
                             ___________________________________________________
                               1996       1995         1994       1993     1992
<S>                         <C>        <C>        <C>        <C>        <C>
Fixed charges:
 Interest and debt expense  $  690.3   $  699.5   $  570.5   $  511.6   $  568.9
 Minority interest charges      18.8       17.2        3.3
 One-third of rental
  expense ................      27.0       27.6       33.3       29.1       29.8
                            ________   ________   ________   ________   ________
   Total .................  $  736.1   $  744.3   $  607.1   $  540.7   $  598.7
                            ========   ========   ========   ========   ========
Earnings:
 Consolidated operating
  income from continuing
  operations .............  $  456.3   $  470.5   $  427.9   $  447.5   $  334.0
 Provision for income
  taxes ..................     128.8      234.5      262.4      140.7      204.4
 Fixed charges ...........     736.1      744.3      607.1      540.7      598.7
                            ________   ________   ________   ________   ________
   Total .................  $1,321.2   $1,449.3   $1,297.4   $1,128.9   $1,137.1
                            ========   ========   ========   ========   ========

Ratio of earnings from con-
 tinuing operations to
 fixed charges ...........      1.79       1.95       2.14       2.09       1.90
                                ====       ====       ====       ====       ====
</TABLE>


<PAGE>
                                                                   EXHIBIT 13

FINANCIAL REVIEW

CONSOLIDATED RESULTS

In 1996 all of Transamerica's principal businesses performed well with the
exception of the consumer lending unit. Both our life insurance and leasing
operations had record results for the year, but the consumer lending business
reported an operating loss. The loss resulted from a significant increase in
loan loss reserves as a result of our decision to reduce our exposure to non
real estate loans and to incur the costs necessary to build a new business
model for originating and servicing loans.

     Transamerica's net income for 1996 declined by $14.2 million (3%) from
1995. Results in 1996 included $25.5 million of net after tax gains from
investment transactions compared to $34.4 million of such gains in 1995.
Operating income, which excludes investment transactions, in 1996 included
$63.8 million in benefits from the resolution of prior years' tax matters and
$9.1 million from the elimination of certain contingencies. These
contingencies were associated with the sale of our commercial lending
operation's Puerto Rican assets in 1995, and with businesses we had previously
discontinued. Offsetting these benefits was a $72 million after tax charge at
the consumer lending operation primarily for increased loan loss reserves.

     Operating income, which excludes investment transactions, also included
several special items in 1995, among them a $30 million tax benefit from the
resolution of prior years' tax matters, a $12.2 million after tax benefit from
the reversal of a valuation allowance no longer needed due to the favorable
terms on disposition of assets held for sale, and a $2.9 million after tax
benefit from the settlement of a class action lawsuit in which Transamerica
was the plaintiff, involving an investment in fixed maturity securities issued
by Franklin Savings Association. The favorable effect of these special items
was offset in part by several other items: a $21.5 million after tax provision
for an expected loss on the sale and leaseback of Transamerica Center in
downtown Los Angeles, a $12 million after tax charge related to the
consolidation, accelerated foreclosure and disposition of certain repossessed
real estate properties in California, and after tax charges totaling $9.7
million primarily for restructuring the real estate services operations.

     Excluding special items, operating income in 1996 decreased $4.3 million
(1%) from 1995 primarily as a result of lower consumer lending earnings and
higher unallocated interest and other expenses. These negative factors were
partially offset by improved operating results at the life insurance, real
estate services, leasing and commercial lending businesses.

     Transamerica's net income for 1995 increased $43.3 million (10%) compared
to 1994. Net income included net after tax gains from investment transactions
totaling $34.4 million in 1995 and $15 million in 1994. Excluding the special
items described above from the 1995 results, operating income increased $22
million (5%) from 1994 due primarily to increased operating income at the life
insurance, leasing, commercial lending and consumer lending businesses. The
higher results at consumer lending were principally due to 

[24]  Transamerica Corporation and Subsidiaries
<PAGE>
the acquisition of a portfolio of loans from ITT in March, 1995. Partially
offsetting these improvements were lower operating income from real estate
services and higher unallocated expenses.

     The $25.5 million of gains on investment transactions in 1996 included
$53.2 million after tax on the sale of investments. These gains were reduced
by $21.8 million after tax from the accelerated amortization of the deferred
policy acquisition costs associated with products sold by the life insurance
operations, and by loss provisions of $5.9 million after tax for impairments
in the value of certain investments.

     The $34.4 million of gains on investment transactions in 1995 included
$55.7 million after tax on the sale of investments, which were reduced by $6
million after tax for the accelerated amortization of deferred policy
acquisition costs, and loss provisions of $15.3 million after tax for
impairment in the value of certain investments. Investment transactions in
1995 included an after tax gain of $15.3 million from the Franklin Savings
Association lawsuit settlement. 

OPERATING INCOME BY BUSINESS SEGMENT

The following table summarizes Transamerica's operating results by business
segment.  Additional business segment information is provided in footnote E of
the notes to financial statements.

(Amounts in millions except
for per share data)                                 1996      1995      1994
- ----------------------------------------------------------------------------
LIFE INSURANCE                                    $325.4    $290.8    $250.2

FINANCE
Consumer lending                                   (45.1)     80.5      90.4
Commercial lending                                  73.2      75.2      53.7
Leasing                                             80.8      75.1      63.6
Amortization of goodwill                           (12.7)    (13.0)    (13.0)
                                                  ______    ______    ______
Total finance                                       96.2     217.8     194.7

REAL ESTATE SERVICES
Real estate services                                44.4      18.7      51.8
Amortization of goodwill                            (0.1)     (0.1)     (0.1)
                                                  ______    ______    ______
Total real estate services                          44.3      18.6      51.7

Unallocated interest and other expenses            (35.1)    (91.1)    (84.4)
                                                  ______    ______    ______
Operating income                                   430.8     436.1     412.2
Gain on investment transactions                     25.5      34.4      15.0
                                                  ______    ______    ______
Net income                                        $456.3    $470.5    $427.2
                                                  ======    ======    ======
EARNINGS PER SHARE OF COMMON STOCK
Operating income                                  $ 6.21    $ 6.08    $ 5.24
Gain on investment transactions                     0.38      0.50      0.21
                                                  ______    ______    ______
Net income                                        $ 6.59    $ 6.58    $ 5.45
                                                  ======    ======    ======
Average shares outstanding                          66.6      68.8      72.6
                                                  ======    ======    ======

                              [25]  Transamerica Corporation and Subsidiaries

<PAGE>
LIFE INSURANCE

The Transamerica life insurance companies design, underwrite, distribute and
reinsure traditional and investment based life insurance and other financial
security products. At the end of 1996 we had $422 billion of life insurance in
force. Our customers include individuals and families who buy life insurance,
annuities, mutual funds and long-term care insurance; individuals and
businesses who purchase pension, annuity, mutual fund and other investment
products; other life insurance companies that buy reinsurance from us; and the
U.S. government, for which we process Medicare claims.

     We have different strategies for adding shareholder value in each of the
different segments of our life insurance operations. In individual life
insurance, we are building our marketing capabilities to understand better the
needs of both existing and potential customers and to design more targeted
products to meet those needs. We are striving to improve the value of our
existing distribution systems while seeking alternative distribution channels
which serve selected new markets. In annuities, we continue to focus on
product innovation and exceptional product support. In asset management, we
are continuing our shift to less capital-intensive products, including fee-
based products and services. We are also working to expand our markets beyond
those traditionally served by life insurance companies. In reinsurance, our
strategy is to expand our role as a risk manager by continuing to offer life
and annuity product consulting and development services and to expand our role
as a reinsurance market maker in North America and internationally. In
structured settlements, we have consolidated our activities and are focusing
on selected opportunities. Beginning in 1997, we combined these activities
with those of asset management.

     Net income from our life insurance operations increased $29.5 million
(10%) in 1996 and $46.2 million (17%) in 1995. Net income included net after
tax gains from investment transactions totaling $14.2 million in 1996, $19.3
million in 1995, and $13.7 million in 1994. Income before investment
transactions increased $34.6 million (12%) in 1996 and $40.6 million (16%) in
1995. Income before investment transactions in 1995 included a $4.4 million
tax benefit from the favorable settlement of a prior year's tax matter and a
$2.9 million after tax benefit from the settlement of a lawsuit involving an
investment in fixed


[26]  Transamerica Corporation and Subsidiaries
 <PAGE>
maturity investments issued by Franklin Savings Association. These favorable
items were offset in part by a $900,000 after tax restructuring charge.

     Operating income grew in 1996 at the individual life insurance and asset
management lines primarily because of growth in the asset base of interest-
sensitive policies, and because interest spreads were maintained on this
growing asset base.

     The reinsurance line increased its operating income in 1996 primarily by
assuming a higher volume of new in force business.

     Structured settlements operating income was down 3% in 1996 due
to reduced interest spreads, despite decreasing operating expenses.
The Canadian line improved its operating income in 1996 through growth in the
base of interest-sensitive policies.

     In annuities, we benefited from increased interest spreads and fee income
but experienced a decrease in income before investment transactions compared
to 1995 primarily because of costs associated with moving portions of the
operation to Charlotte, North Carolina and Kansas City, Missouri.

     In 1995, the individual life insurance, structured settlements,
annuities, asset management and Canadian lines all experienced increases in
operating income primarily because interest spreads remained relatively stable
while asset bases grew. The individual life insurance line had higher policy-
related income because of its larger base of interest-sensitive policies. At
the reinsurance line, revenues grew at a faster rate than total benefits and
expenses.

     Investment transactions for 1996 included after tax gains of $41.9
million on the sale of investments compared to $40.6 million in 1995 and $27.6
million in 1994. Investment transactions in 1996 included an after tax gain of
$9.1 million on a transaction with a special purpose subsidiary of
Transamerica Corporation. In this transaction, certain below investment-
grade bonds were exchanged for collateralized bond obligations with higher
ratings issued by the subsidiary. The transaction had no effect on
Transamerica's consolidated financial statements.

     Adjustments to the amortization of deferred policy acquisition costs
reduced after tax investment gains by $21.8 million in 1996, $6 million in
1995 and $4.1 million in 1994. Investment transactions in 1996 also reflected
losses resulting from writedowns in carrying value of $5.9 million after tax,
compared to $15.3 million in 1995 and $9.8 million in 1994, primarily for
impairment in the value of certain below investment grade fixed maturity
investments.

                              Transamerica Corporation and Subsidiaries  [27]
<PAGE>
LIFE INSURANCE [continued]

     Net investment income increased $105.6 million (5%) in 1996 and $200.8
million (11%) in 1995 primarily because of the growth in invested assets.

     Premiums and other income decreased $14.7 million (1%) in 1996 primarily
as a result of lower single premium group annuity sales. Premiums and other
income increased $367.6 million (25%) in 1995 primarily because of higher
annuity sales, an increase in the level of reinsurance assumed, and an
increase in the charges on interest-sensitive policies.

     Life insurance benefit costs and expenses grew $36.5 million (1%) in 1996
and $521.7 million (18%) in 1995. Because of the larger base of life insurance
and annuities in force, policy benefits and policy acquisition costs
(exclusive of accelerated amortization related to investment gains) were all
higher. Commissions and other expenses included charges of $1.3 million in
1996, $8.7 million in 1995 and $15.2 million in 1994 for anticipated guaranty
fund assessments, and in 1994, additional losses on the 1991 sale of a
business unit.

     Cash provided by operations for 1996 was $818.3 million, $274.5 million
(50%) higher than in 1995 primarily because of growth in the underlying assets
and liabilities of the business. We continue to maintain a sufficiently liquid
investment portfolio in this operation to cover operating requirements. The
rest of our funds are invested in longer-term securities.

     The life insurance business is a defendant in various legal actions
arising from its operations. These include legal actions, similar to those
faced by many other major life insurers, which allege damages related to sales
practices for non-guaranteed premium policies sold since the early 1980s. The
Company is working toward a settlement of the principal action involving such
matters. Such settlement would be subject to significant contingencies,
including approval by the court. That action may proceed if such contingencies
are not satisfied.

[28]  Transamerica Corporation and Subsidiaries 

<PAGE>
LIFE INSURANCE

(Amounts in millions)                            1996        1995        1994
- -----------------------------------------------------------------------------
ASSETS
Investments                                 $28,935.4   $27,703.2   $22,329.1
Deferred policy acquisition costs             2,138.2     1,974.2     2,480.5
Other assets                                  5,408.4     5,422.4     4,157.5
                                            _________   _________   _________
                                            $36,482.0   $35,099.8   $28,967.1
                                            =========   =========   =========
LIABILITIES AND EQUITY
Policy reserves and related items           $28,542.8   $27,893.4   $24,731.7
Other liabilities                             4,566.7     3,746.5     2,330.7
Equity*                                       3,372.5     3,459.9     1,904.7
                                            _________   _________   _________
                                            $36,482.0   $35,099.8   $28,967.1
                                            =========   =========   =========
REVENUES
Investment income, net of expenses          $ 2,079.7   $ 1,974.1   $ 1,773.3
Premiums and other income                     1,848.1     1,862.8     1,495.2
Gain on investment transactions                  21.9        29.6        21.1
                                            _________   _________   _________
                                              3,949.7     3,866.5     3,289.6
EXPENSES
Policyholder benefits                         2,805.8     2,858.7     2,356.4
Commissions and other expenses                  638.8       549.4       530.0
Income taxes                                    165.5       148.3       139.3
                                            _________   _________   _________
                                              3,610.1     3,556.4     3,025.7
                                            _________   _________   _________
Net income                                  $   339.6   $   310.1   $   263.9
                                            =========   =========   =========

SOURCE OF CASH
Cash provided by operations                 $   818.3   $   543.8   $   498.0
Net receipts from interest-sensitive
  policies                                    1,087.3     1,527.4     2,014.8
                                            _________   _________   _________
                                            $ 1,905.6   $ 2,071.2   $ 2,512.8
                                            =========   =========   =========
APPLICATION OF CASH
Net purchases of investments                $ 1,862.4   $ 1,986.1   $ 2,442.3
Equity transactions                              40.0        40.0        30.0
Other                                             3.2        45.1        40.5
                                            _________   _________   _________
                                            $ 1,905.6   $ 2,071.2   $ 2,512.8
                                            =========   =========   =========

*Equity includes net unrealized gains (losses), from marking investments to
 fair value, of $549.8 million in 1996, $946 million in 1995 and $(321.2)
 million in 1994. See footnote C of the notes to the financial statements for
 consolidated components of unrealized gains (losses).

                              Transamerica Corporation and Subsidiaries  [29]
<PAGE>
TRANSAMERICA FINANCE CORPORATION

Transamerica Finance Corporation, a separate SEC registrant, includes
Transamerica's consumer lending, commercial lending (excluding insurance
premium finance which is not part of the registrant) and leasing operations
and provides funding for these businesses. Its principal assets are finance
receivables and equipment held for lease, which totaled a combined $10.7
billion at December 31, 1996 and $10.9 billion at December 31, 1995. These
operations have a high level of liquidity since the majority of their assets
are finance receivables. Principal cash collections of finance receivables
totaled $17.4 billion in 1996, $17.5 billion in 1995, and $14.8 billion in
1994. Transamerica Finance Corporation's total notes and loans payable were
$9.9 billion at December 31, 1996 and $9.7 billion at December 31, 1995. Its
variable-rate debt totaled $5.5 billion at December 31, 1996 compared to $4.8
billion at December 31, 1995. Transamerica Finance Corporation's ratio of
debt to tangible equity was 6.9:1 at December 31, 1996 and 7:1 at December 31,
1995.

     Transamerica Finance Corporation publicly offers, from time to time,
senior or subordinated debt securities. It issued a total of $688 million of
public debt in 1996, $832 million in 1995 and $1,516 million in 1994. Under a
shelf registration statement filed in April 1995 with the Securities and
Exchange Commission, Transamerica Finance Corporation may offer up to $3
billion of senior or subordinated debt securities with varying terms, of which
$1.9 billion had not been issued at December 31, 1996.

[30]  Transamerica Corporation and Subsidiaries

<PAGE>
TRANSAMERICA FINANCE CORPORATION
(Amounts in millions)                            1996        1995        1994
- -----------------------------------------------------------------------------
ASSETS
Finance receivables less unearned fees
  and allowance for losses                  $ 7,617.7   $ 8,019.7   $ 7,092.5
Equipment held for lease                      3,118.5     2,862.0     2,606.6
Goodwill                                        328.2       339.9       351.6
Assets held for sale                             86.5        99.1       157.7
Other assets                                  1,354.6       785.5       746.4
                                            _________   _________   _________
                                            $12,505.5   $12,106.2   $10,954.8
                                            =========   =========   =========
LIABILITIES AND EQUITY
Notes and loans payable                     $ 9,874.1   $ 9,689.9   $ 8,724.3
Other liabilities                               949.8       701.8       648.2
Equity                                        1,681.6     1,714.5     1,582.3
                                            _________   _________   _________
                                            $12,505.5   $12,106.2   $10,954.8
                                            =========   =========   =========
REVENUES
Finance and leasing revenues                $ 1,929.7   $ 1,915.1   $ 1,677.8

EXPENSES
Operating expenses                              895.5       839.9       779.3
Interest                                        607.8       625.3       485.6
Provision for losses on receivables and
  assets held for sale                          280.7        91.8        99.1
Income taxes                                     51.2       145.5       125.6
                                            _________   _________   _________
                                              1,835.2     1,702.5     1,489.6
                                            _________   _________   _________
Net income                                  $    94.5   $   212.6   $   188.2
                                            =========   =========   =========
SOURCE OF CASH
Cash provided by operations                 $   815.7   $   743.4   $   639.4
Finance receivables collected                17,442.9    17,494.8    14,846.7
Proceeds from debt financing                  6,779.3     8,281.5     7,189.4
Other                                           421.2       106.8       111.4
                                            _________   _________   _________
                                            $25,459.1   $26,626.5   $22,786.9
                                            =========   =========   =========
APPLICATION OF CASH
Additions to equipment held for lease       $   397.7   $   573.3   $   440.1
Finance receivables originated               17,890.5    17,590.9    15,705.5
Payments of notes and loans                   6,933.0     7,333.6     5,528.1
Purchase of finance receivables and
  other assets from ITT Consumer
  Financial Corporation                                   1,027.3
Purchase of Tiphook container assets                                  1,061.4
Equity transactions                             237.9       101.4        51.8
                                            _________   _________   _________
                                            $25,459.1   $26,626.5   $22,786.9
                                            =========   =========   =========

                              Transamerica Corporation and Subsidiaries  [31]

<PAGE>
CONSUMER LENDING

     Transamerica's consumer lending operation makes loans primarily secured
by real estate to consumers in the United States, Canada and the United
Kingdom. At the end of 1996, we had $4.2 billion in net consumer loan
receivables outstanding, 83% of which were fixed-rate first and second
mortgages. Receivables outstanding declined by 18% in 1996 from 1995. The five
largest states, in terms of receivables, are California, Arizona, Illinois,
Ohio and Washington.

     In 1996, we reported a loss from consumer lending operations of $45.1
million compared to income of $80.5 million in 1995. The loss was primarily
due to a higher provision for losses on receivables and higher operating
expenses.

     During 1996 we began to refocus this business on real estate secured
lending, using a new business model to centralize back office support, reduce
operating costs and implement database marketing. We also announced a plan to
accelerate efforts to reduce our exposure to non real estate consumer loans by
further curtailing production of these loans, liquidating parts of the non
real estate loan portfolio, and intensifying collection efforts. When we later
expanded this plan to include certain real estate secured loans, the plan
covered a total of $1.1 billion in receivables. During the third quarter, we
established a centralized collection unit and arranged to have outside parties
assist in our accelerated collection effort. In the fourth quarter we sold
$422.4 million of the receivables covered by the plan in a series of sales and
transferred $106.3 million of receivables back into the base business
portfolio, leaving approximately $462.3 million remaining at December 31, 1996
after collections and charge offs. In the fourth quarter, we consolidated 39
branches into other locations.

     In 1995 the consumer lending operation purchased for $1,027.3 million in
cash substantially all the assets and assumed certain liabilities of the home
equity business of ITT Consumer Financial Corporation (ITT). During that year,
consumer lending operating income decreased $9.9 million (11%) from 1994,
primarily due to higher operating and interest expenses and an increased
provision for losses on receivables. Together these factors more than offset
increased revenues, including those from the ITT receivables. Our 1995 results
included a fourth-quarter charge of $12 million after tax to consolidate and
accelerate foreclosures in California, and to dispose of certain repossessed
California real estate.

     Revenues decreased $22.7 million (3%) in 1996 following an increase of
$91.9 million (13%) in 1995 because we had fewer receivables outstanding. In
1996 we curtailed our non real estate business and sold many of those loans.
As expected, there was also runoff of the ITT receivables. Revenues increased
in 1995 due to higher interest income from the ITT acquisition.

     The provision for losses on receivables increased $175.1 million (179%)
in 1996 and $15.6 million (19%) in 1995 primarily due to increased
delinquencies and credit losses, and the accelerated disposi-

[32]  Transamerica Corporation and Subsidiaries
<PAGE>
tion plan discussed above. Net credit losses as a percentage of average net
receivables outstanding before foreclosures were 3.38% in 1996 compared to
2.15% for 1995 and 1.93% for 1994. Net credit losses increased $54.5 million
(53%) from 1995. Losses on loans included in the plan represented $20.4
million of the increase. Losses in the core portfolio of principally real
estate secured loans increased $34.1 million, of which $11.4 million was due
to higher losses in the ITT portfolio. Excluding the ITT loans, 1996's higher
losses were primarily due to increased foreclosures in  California. The 1995
increase was due to continued sluggishness in the California economy and a
continued weak real estate market there.

     Interest expense decreased $24.1 million (8%) in 1996 primarily because
of the lower levels of finance receivables outstanding and a decrease in
short-term interest rates. Interest expense increased $67.1 million (27%) in
1995 primarily due to higher levels of finance receivables outstanding and an
increase in short-term interest rates. Other operating expenses increased
$36.8 million (16%) from 1995 because of the higher expenses we incurred in
disposing of repossessed assets, higher advertising costs, higher contract
service fees related to customer service and collections, the cost of
consolidating and centralizing processing functions, and a $6.4 million
writedown of the company's computer system. In 1995, other operating expenses
increased $23.3 million (11%) primarily due to amortization of customer
renewal rights associated with the ITT acquisition and an increase in losses
on disposition of repossessed property in California.

     Average net receivables decreased $113 million (2%) in 1996 primarily due
to the runoff of the ITT portfolio, the sale of many non real estate loans,
and the runoff of other loan portfolios which exceeded new loan originations.
In 1995, receivables increased $794.3 million (19%) primarily due to the ITT
acquisition. Excluding the ITT loans, receivables declined by $16 million
(less than 1%) in 1995. Net consumer finance receivables at December 31, 1996
and December 31, 1995, excluding amounts segregated for liquidation or in
foreclosure, were $3.5 billion and $4.9 billion. These receivables were
principally first and second mortgages secured by residential properties,
approximately 34% of which were located in California.

     Delinquent finance receivables, which are defined as finance receivables
contractually past due 60 days or more and for which the foreclosure process
has not begun, are shown below as of December 31:

(Dollar amounts in millions)                       1996              1995
- -----------------------------------------------------------------------------
DELINQUENT RECEIVABLES
Finance receivables primarily secured by
  residential real estate                     $116.6   3.17%    $143.6  2.79%
Other receivables - special assets             103.3  21.34%
                                              ______  ______    ______  _____
Total                                         $219.9   5.28%    $143.6  2.79%
                                              ======  ======    ======  =====

                              Transamerica Corporation and Subsidiaries  [33]
<PAGE>
CONSUMER LENDING [continued]

     Approximately 40% of the increase in the delinquency percentage of gross
receivables outstanding was due to having lower receivables outstanding at
December 31, 1996. The rest was caused by an increase in delinquencies of
$76.3 million. Active management of delinquent accounts has become temporarily
more difficult as we move to a new business model.

     We have established an allowance for losses equal to 6.75% of net
consumer finance receivables (excluding foreclosures in process) at December
31, 1996 compared to 3.32% at December 31, 1995. Foreclosures in process have
already been written down to estimated net realizable value. The higher
allowance is in response to increased delinquencies and is part of our plan to
reduce our exposure to the non real estate loan segment as discussed above.
The December 31, 1996 allowance comprises 4.53% of real estate secured and
other finance receivables, and 23.80% of receivables segregated for
liquidation.

     We suspend the accrual of interest and other finance charges on accounts
that become contractually past due by more than 29 days. At December 31, 1996
and 1995 nonearning net receivables, which excludes accounts in process of
foreclosure, totaled $467 million and $308 million. When we receive payments
on accounts in nonaccrual status, we apply them to principal and interest
income according to the terms of the loan.

     When foreclosure proceedings begin on an account secured by real estate,
the amount is written down to the lower of the account balance or the fair
value of the collateral less estimated selling costs. Accounts in process of
foreclosure totaled $144.3 million at  December 31, 1996, 47% of which was in
California, and $112.7 million at December 31, 1995, 55% of which was in
California. Repossessed assets held for sale totaled $83.1 million, 71% of
which was in California, at December 31, 1996 and $94.6 million, 85% of which
was in California, at December 31, 1995.

     Factors such as economic conditions, competition, and, for accounts
secured by real estate, the state of the real estate market (particularly in
California) all affect trends in receivables levels, credit losses,
delinquencies, accounts in foreclosure, repossessed assets and our results of
operations.

CONSUMER LENDING

(Amounts in millions)                               1996      1995      1994
- ----------------------------------------------------------------------------
REVENUES
Finance charges and related income                $759.8    $782.5    $690.6

EXPENSES
Interest                                           293.8     317.9     250.8
Operating expenses                                 269.5     232.7     209.4
Provision for losses on receivables                272.9      97.8      82.2
Incomes taxes (benefit)                            (31.3)     53.6      57.8
                                                  ______    ______    ______
                                                   804.9     702.0     600.2
                                                  ______    ______    ______
Income (loss) from operations                      (45.1)     80.5      90.4
Amortization of goodwill                            (0.1)     (0.1)     (0.1)
                                                  ______    ______    ______
Net income (loss)                                 $(45.2)   $ 80.4    $ 90.3
                                                  ======    ======    ======

[34]  Transamerica Corporation and Subsidiaries
<PAGE>
COMMERCIAL LENDING

     Transamerica's commercial lending operation makes loans to small, medium
and large businesses. At the end of 1996 we had net finance receivables of
$3.7 billion in three core businesses: distribution finance, business credit
and insurance premium finance. In distribution finance, we finance the
products of manufacturers, distributors and retailers of consumer durable
products and home and recreational products through their distribution
channels. In business credit, we make loans to many types of businesses for a
variety of needs, including working capital, refinancing, restructuring and
leveraged acquisitions. We also provide lease financing to medium sized
companies for capital equipment purchases. In insurance premium finance, we
provide financing for commercial property and casualty insurance premiums. The
financing is secured by a contractual interest in the unearned premium.

     Our major strategies to increase distribution finance receivables are to
grow in our current markets, enter new industries, expand internationally, and
establish additional business lines.

     In business credit, our strategies for growth are to increase our
penetration of the markets we serve and to pursue new market segments.

     In insurance premium finance, our strategies include reducing costs
through consolidation and centralization, and continuing to expand globally.

     Income from our commercial lending operations decreased $2 million (3%)
in 1996 and increased $21.5 million (40%) in 1995. Operating results for 1996
included a $4.5 million benefit primarily from the favorable resolution of
disputed issues surrounding the 1995 sale of assets in Puerto Rico. Operating
results for 1995 included a $12.2 million after tax benefit from reversing a
valuation allowance no longer required following the Puerto Rican asset sale
and a $4.8 million after tax gain on the sale of a portfolio of consumer
rediscount loans. Results for 1994 included a $5.5 million after tax charge
for relocation expenses, and a $4 million after tax gain from the sale of
repossessed rent-to-own stores.

     Excluding the items discussed above, commercial lending income from
operations increased $10.5 million (18%) in 1996 and $3 million (6%) in 1995.
Growth in each of the core businesses during 1996 led to higher average
receivables outstanding and increased operating income. In 1995 operating
income rose because of improved margins, reduced operating expenses and a
lower provision for losses. Margins were enhanced in both years due to the
higher spread between the indices at which the commercial lending operation
loans to customers and the indices at which it borrows funds.

     Revenues in 1996 increased $9.1 million (2%) from 1995 principally as
a result of growth in average net receivables outstanding. Revenues rose
$39.4 million (10%) in 1995 due to a higher average portfolio yield caused by
higher interest rates.

     Interest expense fell $300,000 (-%) in 1996 from 1995 because of the
lower 

                              Transamerica Corporation and Subsidiaries  [35]
<PAGE>
COMMERCIAL LENDING [continued]

average interest rate paid on borrowings, which was partially offset by a
higher average debt level due to receivables growth. Interest expense
increased $29.7 million (25%) in 1995 compared to 1994 due to a higher average
interest rate.

     Operating expenses increased $3.6 million (2%) in 1996 primarily because
of growth in the size of the company. In 1995, operating expenses declined
$7.8 million (5%) from 1994 primarily because 1994 included a $9 million ($5.5
million after tax) charge for the relocation of the commercial lending home
office. This charge was partially offset by a $5.3 million ($4 million after
tax) gain on the sale of repossessed rent-to-own stores. Excluding these
items, operating expenses decreased $4.1 million (3%) in 1995 mainly because
expenses were lower for managing the liquidating receivables portfolio and the
assets held for sale portfolio, which we disposed of in 1995.

     In 1996 the provision for losses on receivables decreased $5.9 million
(37%) from 1995 due to lower credit losses and because reserves were higher in
the liquidating loan portfolio than were ultimately necessary. In 1995, the
provision for losses declined $2.2 million (12%) from 1994 due to higher
charges in 1994 on the consumer rediscount loan portfolio which was sold in
1995, and lower 1995 losses in the liquidating portfolio. These factors were
partially offset by an increased loss provision in the insurance premium
finance business. Credit losses, net of recoveries, as a percentage of average
commercial finance receivables outstanding net of unearned finance charges,
were 0.16% in 1996, 0.34% in 1995 and 0.29% in 1994.

     Net commercial finance and lease receivables outstanding at December 31,
1996 increased $592.5 million (19%) from December 31, 1995. Receivables grew
in each of the three core businesses. The distribution finance unit gained
$285 million of receivables by increasing the penetration of its existing
markets through joint venture alliances and other activities. Business credit
receivables increased $212 million due to growth in the equipment finance and
leasing operation. The insurance premium finance unit grew its receivables by
$99 million primarily through expansion in Europe. We have established an
allowance for losses equal to 2.22% of net commercial finance receivables
outstanding as of December 31, 1996 compared to 2.51% as of December 31,
1995.

     Delinquent receivables are defined as instalments for inventory finance
and asset-based lending receivables more than 60 days past due and the
receivables balance for all other receivables more than 60 days past due. At
December 31, 1996, delinquent receivables were $17.3 million (0.46% of
receivables outstanding) compared to $11.1 million (0.35% of receivables
outstanding) at December 31, 1995.

     Nonearning receivables are defined as balances from borrowers that are
more than 90 days delinquent or sooner if it appears doubtful they will be
fully collectible. Accrual of finance charges is suspended on nonearning
receivables until 

[36]  Transamerica Corporation and Subsidiaries
<PAGE>
past due amounts are collected. Nonearning receivables were $21.4 million
(0.56% of receivables outstanding) at December 31, 1996, compared to $18
million (0.57% of receivables outstanding) at December 31, 1995.

     During 1995, the insurance premium finance operation securitized a $475
million participation interest in a pool of its receivables. This new three-
year agreement replaced a 1990 securitization of $375 million which expired in
1995. Proceeds from this transaction were used primarily to reduce debt. At
December 31, 1996, all $475 million of the securitized receivables were still
outstanding. The commercial lending operation continues to service this loan
portfolio and remains partially at risk for losses through limited recourse
provisions in the agreement.

COMMERCIAL LENDING

(Amounts in millions)                                1996     1995      1994
- ----------------------------------------------------------------------------
REVENUES
Finance charges and related income                 $432.8   $423.7    $384.3

EXPENSES
Interest                                            148.4    148.7     119.0
Operating expenses                                  159.9    156.3     164.1
Provision for losses on receivables                  10.2     16.1      18.3
Provision (benefit) for losses on assets
  held for sale                                              (20.1)
Income taxes                                         41.1     47.5      29.2
                                                   ______   ______    ______
                                                    359.6    348.5     330.6
                                                   ______   ______    ______
Income from operations                               73.2     75.2      53.7
Amortization of goodwill                            (10.6)   (10.9)    (10.9)
                                                   ______   ______    ______
Net income                                         $ 62.6   $ 64.3    $ 42.8
                                                   ======   ======    ======

                              Transamerica Corporation and Subsidiaries  [37]
<PAGE>
LEASING

Transamerica Leasing's fleet of intermodal transportation equipment is one of
the largest in the world. In addition to service and term operating leases, we
provide structured financing that enables customers to purchase equipment over
time. We lease this equipment to and manage it for steamship lines, railroads,
shippers, distribution companies and motor carriers.

     Most of our intermodal containers are used in international trade, while
our chassis, rail trailers and domestic containers are used primarily within
North America. We also have an over the road trailer leasing business in
Europe. In 1996, utilization rates for our international containers declined
to 81% from 85% in 1995 as the rate of growth in world trade slowed and the
size of the worldwide container fleet grew. Utilization of our rail trailers
increased in 1996 to 82% from 77% in 1995 as the U.S. economy remained strong
and the supply of equipment declined.

     Our major strategies are to improve returns on our standard container
product line, provide new services, such as broking interchanges among our
customers, reduce our operating costs and expand our specialized equipment
product lines.

     In October 1996, we acquired Trans Ocean Ltd., a container leasing
company, in exchange for approximately 1.6 million shares of Transamerica
common stock. The Trans Ocean fleet approximated 185,600 owned and managed
units, consisting of a variety of equipment types. It has increased the size
of Transamerica Leasing's fleet by about 25%. The transaction has been
accounted for as a purchase with revenues and expenses included in our leasing
operations' results from the date of acquisition.

     Income from leasing operations in 1996 rose $5.7 million (8%) from 1995.
The increase resulted from a larger portfolio of finance leases and lower
ownership costs for the rail trailer business. Income also increased due to
the resolution of outstanding tax issues totaling $4.4 million and benefits
from entering into structured lease transactions. Partially offsetting these
increases were reduced earnings in standard and refrigerated containers and
chassis due to lower utilization rates, and lower standard containers and
chassis rental rates.

     In 1995, income from operations increased $11.5 million (18%) over 1994
mainly due to higher utilization rates and increased fleet size in the
standard, refrigerated and tank container lines, and to a larger European
trailer fleet. Increased used equipment sales resulted in additional after tax
gains in 1995 of $7.2 million. 1995 earnings also benefited from a $2.2
million after tax depreciation adjustment taken following final settlement of
the purchase price for the container operations purchased from Tiphook plc in
March 1994, and from a $1.8 million benefit from the resolution of an
outstanding state tax issue. Partially offsetting these increases were lower
earnings in the rail trailer business where utilization fell due to lower U.S.
intermodal rail loadings.

     Revenues increased in 1996 by $31.7 million (4%) primarily because we had
a


[38]  Transamerica Corporation and Subsidiaries
<PAGE>
larger on-hire fleet of refrigerated containers, tank containers and European
trailers and a larger portfolio of finance leases. Partially offsetting these
revenue increases were reduced standard container revenues due to lower
utilization and rental rates and lower gain on used equipment sales. Rail
trailers also had lower revenues because of a smaller fleet and lower gains on
used equipment sales.

     Revenues for 1995 increased $96 million (15%) from 1994 because we had
more on-hire standard, tank and refrigerated containers, chassis and European
trailers, and because the Tiphook acquisition increased the size of our
standard and tank container fleets. Partially offsetting these increases were
lower revenues from the rail trailer business because we had fewer units on
hire.

     Expenses excluding income taxes increased $31.2 million (5%) in 1996 as
a result of larger refrigerated container, chassis and European trailer
fleets, partially offset by lower operating expenses from a smaller rail
trailer fleet. Expenses excluding income taxes grew $78.3 million (15%) in
1995 mainly due to the higher depreciation and interest expenses, and
operating costs associated with these larger fleets.

     The combined utilization of standard containers, refrigerated containers,
domestic containers, tank containers and chassis averaged 81% for 1996, 85%
in 1995 and 81% in 1994. Rail trailer utilization was 82% in 1996, 77% in
1995 and 92% in 1994. European trailer utilization was 92% in 1996, 95% in
1995 and 96% in 1994. Utilization of our fleet is dependent on worldwide
economic conditions, market pressures and industry fleet size.

     Our fleet of standard containers, refrigerated containers, domestic
containers, tank containers and chassis totaled 896,300 units at the end of
1996. It increased by 187,900 units (27%) in 1996 and 23,000 units (3%) in
1995. The 1996 increase was largely due to the acquisition of Trans Ocean.

LEASING

(Amounts in millions)                               1996      1995      1994
- ----------------------------------------------------------------------------
REVENUES
Total leasing revenues                            $765.6    $733.9    $637.9

EXPENSES
Operating expenses                                 129.2     126.5     126.3
Depreciation on equipment held for lease           255.1     236.6     197.3
Selling and administrative expenses                 95.5      95.1      94.6
Interest                                           163.6     154.0     115.7
Income taxes                                        41.4      46.6      40.4
                                                  ______    ______    ______
                                                   684.8     658.8     574.3
                                                  ______    ______    ______
Income from operations                              80.8      75.1      63.6
Amortization of goodwill                            (2.0)     (2.0)     (2.0)
                                                  ______    ______    ______
Net income                                        $ 78.8    $ 73.1    $ 61.6
                                                  ======    ======    ======

                              Transamerica Corporation and Subsidiaries  [39]
<PAGE>
REAL ESTATE SERVICES

This segment includes Transamerica's real estate information businesses as
well as certain real estate and other investments. The primary business in
this segment is Transamerica Real Estate Tax Service which obtains property
tax information and monitors or processes property tax payments on mortgaged
properties nationwide. Tax service customers include a wide range of lenders
from banks and savings and loans to mortgage companies.

     The tax service's primary strategies are to improve its customer service
and profitability through centralizing services, process redesign,
strengthening its relationship with key customers, and striving to be the low-
cost provider of real estate tax services.

     Net income from real estate services increased by $31 million (92%) in
1996 and decreased by $23 million (41%) in 1995. Net income included net after
tax gains from investment transactions of $20.4 million in 1996, $15.1 million
in 1995 and $5 million in 1994. Operating income, which excludes gains from
investment transactions, increased $25.7 million (137%) in 1996. Operating
income for 1995 included an $8.8 million after tax restructuring charge
principally for the relocation and consolidation of the tax service business.
Excluding the 1995 restructuring charge real estate services' operating income
for 1996 increased $16.9 million (61%). Tax service revenues increased due to
higher mortgage refinancings and home sales. We also had after tax gains
totaling $5.3 million on the sales of seven real estate properties. In 1995,
operating income decreased $33.1 million (64%). Excluding the restructuring
charge, real estate services' operating income for 1995 decreased $24.3
million (47%) primarily because lower mortgage refinancings caused a
significant decline in tax service revenues.

     Revenues in 1996 increased $103.4 million (41%) from 1995 because of
increased business at the tax service and higher investment income. Revenues
decreased $11.2 million (4%) in 1995 when business at the tax service
declined.

     The funds these businesses require for capital expenditures and working
capital are generated by operations. Cash, cash equivalents and accounts
receivable, which totaled $276.5 million at December 31, 1996 and $102.5
million at December 31, 1995, are the real estate services operations'
principal sources of liquidity.

[40]  Transamerica Corporation and Subsidiaries
<PAGE>
REAL ESTATE SERVICES

(Amounts in millions)                               1996      1995      1994
- ----------------------------------------------------------------------------
ASSETS
Cash, cash equivalents and
  accounts receivable                           $  276.5    $102.5    $ 66.3
Investments                                      1,036.2     512.2     347.6
Land and buildings                                 163.9     165.9     146.9
Other assets                                        54.9      71.0      76.8
                                                ________    ______    ______
                                                $1,531.5    $851.6    $637.6
                                                ========    ======    ======
LIABILITIES AND EQUITY
Loss and future service reserves                $  169.4    $156.6    $137.9
Notes and loans payable                            810.6     363.2     300.5
Other liabilities                                  101.7      53.7      50.5
Equity                                             449.8     278.1     148.7
                                                ________    ______    ______
                                                $1,531.5    $851.6    $637.6
                                                ========    ======    ======
REVENUES
Real estate services revenues                   $  325.6    $230.2    $257.0
Gain on investment transactions                     31.3      23.3       7.7
                                                ________    ______    ______
                                                   356.9     253.5     264.7
                                                ________    ______    ______
EXPENSES
Salaries and other operating expenses              260.2     203.4     174.4
Income taxes                                        31.9      16.3      33.5
                                                ________    ______    ______
                                                   292.1     219.7     207.9
                                                ________    ______    ______
Income from operations                              64.8      33.8      56.8
Amortization of goodwill                            (0.1)     (0.1)     (0.1)
                                                ________    ______    ______
Net income                                      $   64.7    $ 33.7    $ 56.7
                                                ========    ======    ======
SOURCE OF CASH
Cash provided by operations                     $   35.0    $ 13.4    $122.7
Proceeds from debt financing                        55.9      31.3      11.5
Equity transactions                                 15.3      14.9
                                                ________    ______    ______
                                                $  106.2    $ 59.6    $134.2
                                                ========    ======    ======
APPLICATION OF CASH
Equity transactions                                                   $ 62.3
Net purchases of investments                    $   35.4    $ 29.6      63.8
Payments of notes and loans                         30.1      10.0       0.9
Other                                               40.7      20.0       7.2
                                                ________    ______    ______
                                                $  106.2    $ 59.6    $134.2
                                                ========    ======    ======

                              Transamerica Corporation and Subsidiaries  [41]
<PAGE>
UNALLOCATED INTEREST AND OTHER EXPENSES

Unallocated interest and other expenses, after related income taxes, for the
last three years were:

(Amounts in millions)      1996    1995    1994
- -----------------------------------------------
Interest expense          $46.5   $42.7   $45.2
Other expenses (income)   (11.4)   48.4    39.2
                          _____   _____   _____
                          $35.1   $91.1   $84.4
                          =====   =====   =====


     Unallocated interest and other expenses decreased $56 million (61%) in
1996 primarily due to a $63.8 million benefit from the satisfactory resolution
of prior year tax issues and a $4.6 million benefit from the resolution of
issues regarding previously discontinued operations. The 1995 results also
included several special items: a $25.6 million benefit from the satisfactory
resolution of prior year tax matters, a $21.5 million after tax provision for
the expected loss on the sale and leaseback of Transamerica Center in downtown
Los Angeles, and $6.6 million of after tax income from the May 1995 sale of
the investment management subsidiary. Excluding these items, unallocated
interest and expenses rose $1.7 million (2%) in 1996 from 1995 primarily due
to increased interest expense associated with higher outstanding debt levels.
Excluding the special items discussed above from the 1995 results, unallocated
interest and expenses increased $17.4 million (21%) from 1994, primarily due
to increased expenses associated with the Monthly Income Preferred Securities
which were issued in late 1994 and higher costs associated with the continuing
centralization of certain administrative functions which have resulted in
overall cost savings.

[42]  Transamerica Corporation and Subsidiaries
<PAGE>
CORPORATE LIQUIDITY

Transamerica Corporation receives funds from its subsidiaries in the form of
dividends, income taxes and interest on loans. We use these funds to pay
dividends to our stockholders, purchase shares of our common stock, reinvest
in the operations of our subsidiaries and pay corporate interest, expenses and
taxes. We reinvest funds in our subsidiaries based on expected returns,
expected level of shareholder value added, and the need for capital to
maintain debt-to-equity ratios. We may reinvest by allowing a subsidiary to
retain all or a portion of its earnings, or by making capital contributions or
loans.

     Transamerica also borrows funds to finance acquisitions or lend to
subsidiaries to finance their working capital needs. Our subsidiaries are
required to maintain prudent financial ratios consistent with other companies
in their industries and to maintain the capacity to repay working capital
loans from Transamerica. At December 31, 1996, Transamerica and its
subsidiaries had short-term borrowings, principally commercial paper, totaling
$4.3 billion, supported by credit agreements with 59 banks. It is our policy
to maintain credit line coverage equal to at least 100% of short-term
borrowings. At December 31, 1996, we had credit available under these lines
equal to $5.2 billion or 121% of these borrowings; credit support equal to 95%
of the borrowings was with banks rated AAA/AA or the equivalent by one or more
of the major credit rating agencies.

     In 1991, Transamerica filed a registration statement with the Securities
and Exchange Commission under which up to $500 million of debt securities with
varying terms may be sold. These securities may be senior or subordinated and,
if subordinated, may be convertible into common stock. In November 1996,
Transamerica sold $200 million of senior notes bearing interest at 6.75% due
in November 2006. Of the remaining $300 million of debt securities available
to be sold under the registration statement, $200 million has been designated
as Medium Term Notes, Series B, of which none have been sold.

     Transamerica's commercial paper, senior debt and preferred stock are
rated by independent rating agencies and we continue to maintain debt to
capital ratios consistent with our current ratings.

     Transamerica Finance Corporation, a wholly owned subsidiary of
Transamerica, also issues debt publicly to fund the consumer lending,
commercial lending and leasing operations. In November 1996 Transamerica
Finance Corporation issued $200 million of senior notes bearing interest at
6.375% due in November 2001.

     In December 1996, a subsidiary of Transamerica closed a $307 million
leveraged lease transaction involving the sale and leaseback of 69,000
containers.

     In November 1996, Transamerica Capital I and II, affiliates of
Transamerica, issued $325 million of Capital Trust Pass-through Securities.
These included $100 million of 30-year securities maturing December 1, 2026
redeemable commencing in 2006 with a coupon of 7.80% issued by Transamerica
Capital I, and $225

                              Transamerica Corporation and Subsidiaries  [43]
<PAGE>
CORPORATE LIQUIDITY [continued]

million of 30-year, non-callable securities maturing December 1, 2026 with a
coupon of 7.65% issued by Transamerica Capital II. Proceeds from the issuance
of these securities were invested by the affiliates in subordinated debentures
issued by Transamerica, bearing interest at 7.65% and 7.80% and maturing on
December 1, 2026. Proceeds to Transamerica were used for general corporate
purposes. The outstanding Capital Trust Pass-through Securities are shown as
minority interest in Transamerica's consolidated balance sheet.

     In October 1996 we acquired Trans Ocean Ltd., a closely held container
leasing company, in exchange for the issuance of approximately 1.6 million
shares ($112.7 million) of Transamerica common stock of which 337,000 shares
($24.2 million) remain in escrow pending the resolution of certain items.

     In May 1995, Transamerica sold the assets of its investment management
subsidiary, Criterion Investment Management Company. Proceeds from the sale
were $60 million and were used to reduce debt.

     In March 1995, Transamerica acquired a portfolio of approximately 40,000
home equity loans from ITT for $1,027.3 million in cash. We funded the
purchase primarily with long-term debt.

     In December 1994, Transamerica sold its former mutual fund subsidiary,
Transamerica Fund Management Company. Proceeds from the sale were $100 million
and were used to reduce debt.

     In October 1994, Transamerica Delaware, LP, an affiliate of Transamerica,
issued $200 million of 9.125% cumulative Monthly Income Preferred Securities.
Proceeds from the issuance were invested by the affiliate in Series A
Subordinated Debentures issued by Transamerica, bearing interest at 9.125% and
maturing October 25, 2024. Proceeds to Transamerica were used for general
corporate purposes. The Monthly Income Preferred Securities obligation is
shown as minority interest in Transamerica's consolidated balance sheet.

     In April 1994, Transamerica sold its remaining 21% ownership interest in
Sedgwick Group plc. We used the $326.4 million in proceeds from this sale to
purchase 4.5 million shares of our common stock and reduce debt.

     In March 1994, Transamerica acquired substantially all the operating
assets of the container operations of Tiphook plc, a London-based
transportation equipment rental company, for $1,061.4 million in cash. The
initial financing of the acquisition was provided through short-term bank
loans which have been repaid and refinanced with long-term debt.

[44]  Transamerica Corporation and Subsidiaries
<PAGE>
STOCKHOLDERS' EQUITY

Transamerica's capital structure includes debt, preferred stock and common
stock. We continuously strive to minimize our cost of capital while
maintaining investment-grade credit ratings. Ratings are very important to our
life insurance customers. Our ratings also enable us to borrow at attractive
rates, which improves the spreads at our finance businesses.

     In December 1996, we announced the redemption of all of the outstanding
Dutch Auction Rate Transferable Securities' Preferred Stock. The redemption
was completed in February 1997. In January 1997, we announced the redemption
of the outstanding Series D Preferred Stock. This redemption was also
completed in February 1997.

     During 1996, we continued to return excess equity capital to stockholders
by purchasing the company's common stock. During the year, a total of
4,287,900 common shares were purchased at a cost of $319.8 million (an average
price of $74.57 per share). Since we began our share purchase program in May
1993, a total of 17.4 million shares have been acquired through December 31,
1996 at an aggregate purchase price of $1,051 million. In July 1996,
Transamerica announced that its board of directors had authorized additional
purchases of up to 2 million shares of the company's common stock. At December
31, 1996 there were 267,100 shares remaining to be purchased under this
authorization.

     In June 1994, Transamerica completed a "Dutch Auction" tender offer to
purchase 4.5 million shares of our common stock at a price of $54.75 per
share. We used a portion of the net proceeds from the sale of Transamerica's
interest in Sedgwick Group plc to purchase these shares.

     As a result of the July 1996 program, the Dutch Auction tender discussed
above, and the purchase of 11.2 million shares under five previously
announced share purchase programs beginning in 1993, the number of common
shares outstanding at December 31, 1996 was 66 million compared to 68 million
at December 31, 1995, 69.4 million at December 31, 1994 and 79.7 million at
April 30, 1993 before the share purchase program began.

     In November 1994, Transamerica completed a tender offer to redeem for
cash 4.4 million depositary shares representing shares of its 8.5% Series D
Preferred Stock at a price of $26 per depositary share. As a result of the
tender offer, $6.7 million of premium and expenses related to the transaction
was charged directly to stockholders' equity. This reduced earnings to common
stockholders and resulted in a 9 cent reduction in 1994 earnings per share. 

                              Transamerica Corporation and Subsidiaries  [45]
<PAGE>
INVESTMENT PORTFOLIO

Transamerica's total invested assets were $29.4 billion at December 31, 1996,
most of which were held by our life insurance companies. Transamerica
Investment Services, a wholly owned subsidiary of Transamerica, manages all of
Transamerica's securities portfolios. At the end of 1996, total invested
assets represented 81% of our insurance assets and 59% of Transamerica's total
assets. In 1996 our investment income rose to $2.1 billion and represented 34%
of Transamerica's total revenues.

     The majority of our invested assets is in fixed maturity securities. We
generally make long-term investments primarily in investment-grade corporate
bonds and government securities to support our life insurance policy
liabilities. We use fundamental research and active management to seek to
achieve a balanced bond portfolio that meets our goals for income, security of
principal and diversification. At the end of 1996, 95.8% of our fixed maturity
investments were rated as "investment grade," with an additional 3.0% rated in
the BB category or its equivalent. "Investment grade" is generally defined
as any issue rated above Ba by Moody's Investors Service or above BB by
Standard & Poor's Corporation.

     The average yield of the fixed maturity portfolio was 7.8 percent in 1996
compared to 8.1 percent in 1995 and 8.5 percent in 1994. The average yield
declined in 1996 due to a continuing shift to floating rate investments with
shorter maturities to match the changing life insurance product mix.

     At December 31, 1996, our fixed income portfolio had a total market value
of $27 billion and an amortized cost of $25.9 billion, resulting in a net
unrealized gain. This gain, before the effects of income taxes and adjustments
to deferred acquisition costs and policy liabilities, totaled $1.1 billion.
The amortized cost of delinquent securities, before a provision for impairment
in value, was $100,000 at December 31, 1996 compared to $6.9 million at
December 31, 1995. The 

[46]  Transamerica Corporation and Subsidiaries
<PAGE>
adjustment for the impairment in value reduced the amortized cost of certain
fixed maturity investments by $62.9 million at December 31, 1996 and $71.4
million at December 31, 1995.

     We also have a portfolio of equity securities with an aggregate market
value of $1 billion at December 31, 1996, $599.2 million in excess of their
cost. Our equity investment philosophy is to do our own research on a very
select group of high quality companies. Our research is focused on
anticipating and understanding long-term change.

     In addition to our fixed maturity and equity investments, at December 31,
1996 we had $745.5 million invested in mortgage loans and real estate. This
amount represented 2.5% of our total investments and 1.5% of our total assets.
These additional investments included $684.1 million in commercial mortgage
loans, $78 million in real estate investments, $6.2 million in foreclosed real
estate and $20 million in residential mortgage loans. Problem loans totaled
$8.1 million at December 31, 1996 and $3.9 million at December 31, 1995. We
have established allowances to cover possible losses from mortgage loans and
real estate investments. These allowances totaled $42.8 million at December
31, 1996 and $48.8 million at December 31, 1995. Transamerica also owns land,
buildings and equipment used in operations, including the Transamerica
Pyramid, our corporate headquarters in San Francisco.

     New investments acquired in 1996 totaled $7.2 billion. Of that amount,
95% was in taxable, fixed maturity securities and 5% was invested principally
in common and preferred stocks, mortgage loans and loans to policyholders. The
average yield on new fixed maturity securities was 7.06 percent. During 1996,
we committed to or funded $580 million of new private placement debt
securities.

                              Transamerica Corporation and Subsidiaries  [47]
<PAGE>
CONSOLIDATED BALANCE SHEET

December 31                                                  1996        1995
- -----------------------------------------------------------------------------
ASSETS
Investments, principally of life insurance
    subsidiaries:
  Fixed maturities                                      $26,985.9   $26,076.1
  Equity securities                                       1,046.0       703.2
  Mortgage loans and real estate                            745.5       594.5
  Loans to life insurance policyholders                     442.6       426.4
  Short-term investments                                    165.2       226.5
                                                        _________   _________
                                                         29,385.2    28,026.7

Finance receivables, of which $4,168.7 in 1996 and
  $3,913.3 in 1995 matures within one year                8,697.9     8,849.6
Less unearned fees ($437.6 in 1996 and $397.9 in
  1995) and allowance for losses                            794.1       642.6
                                                        _________   _________
                                                          7,903.8     8,207.0

Cash and cash equivalents                                   471.8        67.6
Trade and other accounts receivable                       2,383.0     3,130.1
Property and equipment, less accumulated
    depreciation of $1,309.9 in 1996 and
    $1,140.6 in 1995:
  Land, buildings and equipment                             436.8       411.5
  Equipment held for lease                                3,118.5     2,862.0
Deferred policy acquisition costs                         2,138.2     1,974.2
Separate accounts administered by life insurance
  subsidiaries                                            3,527.9     2,533.4
Goodwill, less accumulated amortization of $143.9
  in 1996 and $130.8 in 1995                                389.3       402.4
Other assets                                                120.4       329.6
                                                        _________   _________
                                                        $49,874.9   $47,944.5
                                                        =========   =========
(Amounts in millions except for share data)
See notes to financial statements

[48]  Transamerica Corporation and Subsidiaries
<PAGE>
CONSOLIDATED BALANCE SHEET (continued)

December 31                                                1996         1995
- ----------------------------------------------------------------------------
LIABILITIES AND STOCKHOLDERS' EQUITY
Life insurance policy liabilities                     $28,542.8    $27,893.4

Notes and loans payable, principally of finance
  subsidiaries, of which $1,241.3 in 1996 and
  $996.3 in 1995 matures within one year               10,328.3     10,337.8

Accounts payable and other liabilities                  1,899.0      1,672.4
Income taxes, of which $850.9 in 1996 and $891.5
  in 1995 is deferred                                     911.3      1,007.6
Separate account liabilities                            3,527.9      2,533.4

Minority interest in preferred securities of
  affiliates                                              525.0        200.0

Stockholders' equity:
  Preferred stock ($100 par value):
    Authorized--1,200,000 shares; issuable in series
    Outstanding--Dutch Auction Rate Transferable
      Securities, 2,250 shares, at liquidation
      preference of $100,000 per share                    225.0        225.0
    Outstanding--Series D, 180,091 shares at
      liquidation preference of $500 per share             90.0         90.0
  Common stock ($1 par value):
    Authorized--150,000,000 shares
    Outstanding--65,968,708 in 1996 and 67,989,508
     shares in 1995, after deducting 13,769,754 and
     11,748,954 shares in treasury in 1996 and 1995        66.0         68.0
  Additional paid-in capital                               83.0
  Retained earnings                                     2,920.2      2,866.0
  Net unrealized gain from investments marked to
    fair value                                            784.4      1,079.9
  Foreign currency translation adjustments                (28.0)       (29.0)
                                                      _________    _________
                                                        4,140.6      4,299.9
                                                      _________    _________
                                                      $49,874.9    $47,944.5
                                                      =========    =========

                              Transamerica Corporation and Subsidiaries  [49]
<PAGE>
CONSOLIDATED STATEMENT OF INCOME

Year ended December 31                             1996       1995       1994
- -----------------------------------------------------------------------------
REVENUES
Investment income                              $2,102.2   $1,990.3   $1,782.6
Life insurance premiums and related income      1,848.1    1,862.8    1,495.2
Finance charges and other fees                  1,197.8    1,199.0    1,068.1
Leasing revenues                                  689.1      669.5      594.2
Real estate and tax service revenues              255.7      195.0      240.6
Gain on investment transactions                    39.2       52.9       23.1
Other                                              95.5      131.6      150.7
                                               ________   ________   ________
                                                6,227.6    6,101.1    5,354.5
EXPENSES
Life insurance benefits                         2,805.8    2,858.7    2,356.4
Life insurance underwriting, acquisition
  and other expenses                              638.8      549.4      530.0
Leasing operating and maintenance costs           384.3      363.1      323.6
Interest and debt expense                         690.3      699.5      570.5
Provision for losses on receivables and
  assets held for sale                            283.0       93.8      100.6
Other, including administrative and
  general expenses                                840.3      831.6      783.8
                                               ________   ________   ________
                                                5,642.5    5,396.1    4,664.9
                                               ________   ________   ________
                                                  585.1      705.0      689.6
Income taxes                                      128.8      234.5      262.4
                                               ________   ________   ________
Net income                                     $  456.3   $  470.5   $  427.2
                                               ========   ========   ========
Net income per share of common stock           $   6.59   $   6.58   $   5.45
                                               ========   ========   ========

(Amounts in millions except for share data)
See notes to financial statements

[50]  Transamerica Corporation and Subsidiaries
<PAGE>
CONSOLIDATED STATEMENT OF CASH FLOWS

Year ended December 31                          1996        1995        1994
- ----------------------------------------------------------------------------
OPERATING ACTIVITIES
Net income                                 $   456.3   $   470.5   $   427.2
Adjustments to reconcile net income to
    net cash provided by operating
    activities:
  Increase in life insurance policy
    liabilities, excluding policyholder
    balances on interest-sensitive
    policies                                   947.3     1,272.8       813.8
  Amortization of policy acquisition costs     268.8       191.3       182.3
  Policy acquisition costs deferred           (388.0)     (381.8)     (394.9)
  Depreciation and amortization                325.9       306.5       263.2
  Other                                         28.1      (626.3)       82.3
                                           _________   _________   _________
  Net cash provided by operating
    activities                               1,638.4    1,233.0      1,373.9

INVESTING ACTIVITIES
Finance receivables originated             (19,832.4)  (19,327.5)  (17,387.8)
Finance receivables collected               19,282.5    19,301.4    16,678.7
Purchase of investments                     (8,014.7)   (6,256.3)   (9,656.4)
Sales and maturities of investments          6,185.3     4,204.9     7,151.4
Purchase of the container division
  assets of Tiphook plc                                             (1,061.4)
Purchase of finance receivables and
  other assets from ITT Consumer
  Financial Corporation                                 (1,027.3)
Other                                          519.9      (538.2)     (103.0)
                                           _________   _________   _________
  Net cash used by investing activities     (1,859.4)   (3,643.0)   (4,378.5)

FINANCING ACTIVITIES
Proceeds from debt financing                 6,852.4     8,476.9     7,197.6
Payments of notes and loans                 (7,204.6)   (7,330.4)   (5,766.2)
Receipts from interest-sensitive
  policies credited to policyholder
  account balances                           6,260.7     5,151.4     4,434.7
Return of policyholder balances on
  interest-sensitive policies               (5,173.4)   (3,624.0)   (2,419.9)
Proceeds from sale of preferred
  securities of affiliates                     323.9                   192.6
Redemption of preferred stock                               (0.8)     (115.9)
Treasury stock purchases                      (330.2)     (155.4)     (387.0)
Proceeds from issuance of common stock          45.6        51.0         8.0
Dividends                                     (149.2)     (155.4)     (167.7)
                                           _________   _________   _________
  Net cash provided by financing
    activities                                 625.2     2,413.3     2,976.2
                                           _________   _________   _________
Increase (decrease) in cash and
  cash equivalents                             404.2         3.3       (28.4)
Cash and cash equivalents at
  beginning of year                             67.6        64.3        92.7
                                           _________   _________   _________
Cash and cash equivalents at end of year   $   471.8   $    67.6   $    64.3
                                           =========   =========   =========

(Amounts in millions)
See notes to financial statements

                              Transamerica Corporation and Subsidiaries  [51]
<PAGE>
<TABLE>
CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY

<CAPTION>
                                                                             Net Unrealized
                                                                           Gain (Loss) from       Foreign
                                                    Additional                  Investments      Currency
                               Preferred   Common      Paid-in   Retained            Marked   Translation
                                   Stock    Stock      Capital   Earnings     to Fair Value   Adjustments
- ---------------------------------------------------------------------------------------------------------
<S>                             <C>        <C>       <C>         <C>          <C>               <C>
BALANCE AT DECEMBER 31, 1993    $425.0     $ 76.4    $  475.2    $2,297.9     $  124.1          $(35.1)
Effect of adopting Statement
  of Financial Accounting
  Standards No. 115                                                              804.5
Net income                                                          427.2
Dividends declared:
  On common stock                                                  (142.8)
  On preferred stock                                                (24.9)
Common stock issued                           0.2         7.8
Treasury stock purchased                     (7.2)     (379.8)
Redemption of preferred stock   (109.2)                  (6.7)
Other changes                                                                 (1,193.7)           (3.1)
                                ______     ______    ________    ________     ________          ______
BALANCE AT DECEMBER 31, 1994     315.8       69.4        96.5     2,557.4       (265.1)          (38.2)

Net income                                                          470.5
Dividends declared:
  On common stock                                                  (137.4)
  On preferred stock                                                (18.0)
Common stock issued                           1.1       49.9
Treasury stock purchased                     (2.5)    (146.4)        (6.5)
Redemption of preferred stock     (0.8)
Other changes                                                                  1,345.0             9.2
                                ______     ______    _______     ________     ________          ______
BALANCE AT DECEMBER 31, 1995     315.0       68.0                 2,866.0      1,079.9           (29.0)

Net income                                                          456.3
Dividends declared:
  On common stock                                                  (132.2)
  On preferred stock                                                (17.0)
Common stock issued                           2.4     155.9
Treasury stock purchased                     (4.4)    (72.9)       (252.9)
Other changes                                                                   (295.5)            1.0
                                ______     ______    ______      ________     ________          ______
BALANCE AT DECEMBER 31, 1996    $315.0     $ 66.0    $ 83.0      $2,920.2     $  784.4          $(28.0)
                                ======     ======    ======      ========     ========          ======
<FN>
(Amounts in millions)
See notes to financial statements
</TABLE>

[52]  Transamerica Corporation and Subsidiaries
<PAGE>
NOTES TO FINANCIAL STATEMENTS                               December 31, 1996

[A]  SIGNIFICANT ACCOUNTING POLICIES

Business

Transamerica Corporation is a financial services organization which engages
through its subsidiaries in life insurance, consumer lending, commercial
lending, leasing and real estate services. The United States is the primary
market for the services offered by most of Transamerica's subsidiaries except
for the leasing business, which operates in the container leasing business
worldwide.

Consolidation

The consolidated financial statements include the accounts of Transamerica
Corporation and its subsidiaries. Certain amounts reported in the consolidated
financial statements are based on management estimates. Such amounts may
ultimately differ from those estimates.

Investments

Investments in fixed maturities, comprising bonds, notes and redeemable
preferred stocks, and investments in equity securities, comprising marketable
corporate common and nonredeemable preferred stocks, are carried at fair
value. Fair value for actively traded securities is based on quoted market
prices. For fixed maturity securities that are not actively traded, fair value
is estimated using information obtained from independent pricing services.

     Changes to the carrying amount of fixed maturity and equity securities
are included in stockholders' equity. Realized gains and losses on investment
transactions are determined generally on a specific identification basis and
reflected in earnings on the trade date.

Cash and Cash Equivalents

Cash and cash equivalents include money market funds and marketable securities
with original maturities of three months or less except for such securities
held by the life insurance operation which are included in short-term
investments.

Depreciation and Amortization

Property and equipment, which are stated on the basis of cost, are depreciated
by use of the straight-line method over their estimated useful lives. Other
intangible assets, principally renewal, referral and other rights incident to
businesses acquired, are amortized over estimated future benefit periods
ranging from five to 25 years in proportion to acquired gross profits.
Goodwill is amortized over periods up to 40 years.

Income Taxes

Transamerica provides deferred taxes based on enacted tax rates in effect on
the dates temporary differences between the book and tax bases of assets and
liabilities reverse.

Finance

Finance charges are generally recognized as earned on an effective yield
method, except that accrual of finance charges is suspended on accounts that
become past due contractually in excess of 29 days for consumer loans or 90
days for commercial loans.

     Leasing revenues are recognized in the period earned.

                              Transamerica Corporation and Subsidiaries  [53]
<PAGE>
[A]  SIGNIFICANT ACCOUNTING POLICIES [continued]

Real Estate

Tax service revenues are recognized as income generally when contracts are
executed with a portion of the revenues amortized over the estimated lives of
the contracts.

Life Insurance

The accounts of the life insurance operation have been included in the
consolidated financial statements on the basis of generally accepted
accounting principles which differ in some respects from those followed in
reports to regulatory authorities.

     Life insurance premiums are generally recognized as earned over the
premium-paying periods, with reserves for future benefits established from
such premiums on a net-level premium method based upon estimated investment
yields, withdrawals, mortality and other assumptions which were appropriate at
the time the policies were issued. Premiums and deposits for universal life
and other interest-sensitive life insurance products that do not involve
significant mortality or morbidity risk are recorded as liabilities. Costs of
acquiring new life insurance business, principally commissions and certain
variable underwriting and field office expenses, all of which vary with and
are primarily related to the production of new business, are deferred.
Deferred policy acquisition costs for universal life and other  interest-
sensitive life insurance products are amortized in proportion to the present
value of gross profit. Deferred policy acquisition costs for traditional life
insurance products are amortized over the premium-paying period of the related
policies in proportion to premium revenue recognized. Although realization of
the benefits associated with deferred policy acquisition costs is not assured,
management believes it is more likely than not that such amounts will be
realized. Adequate provision is made for reported and unreported claims and
related expenses.

Derivatives

Transamerica uses derivative financial instruments to hedge some of its
interest rate and foreign exchange rate risks. The cost of each derivative
contract is amortized over the life of the contract. The amortization
is classified with the results of the underlying hedged item. Certain
contracts are designated as hedges of specific assets within the investment
portfolio and to the extent those investments are marked to market, the hedge
contracts are also marked to market and included as an adjustment to the
underlying asset value. Other contracts are designated and accounted for as
hedges of certain of Transamerica's liabilities and outstanding indebtedness
and are not marked to market. Gains or losses on terminated hedges are
deferred and amortized over the remaining life of the hedged item.

Stock Based Compensation

Transamerica accounts for stock based compensation under the provisions of
Accounting Principles Board Opinion No. 25.

[54]  Transamerica Corporation and Subsidiaries
<PAGE>
New Accounting Standards

In 1994, Transamerica adopted the Financial Accounting Standards Board's new
standard on accounting for certain investments in debt and equity securities.
Beginning in 1994 with the adoption of this standard, all of Transamerica's
investments in debt securities have been classified as available for sale and
reported at fair value. To the extent the securities marked to fair value
relate to interest-sensitive products, an adjustment to deferred policy
acquisition costs is also made. In addition, the reserves for future benefits
for non interest-sensitive products are evaluated as if the unrealized gains
on debt securities were realized, and are adjusted for any resultant premium
deficiencies. The effect of these adjustments, net of federal income taxes, is
recorded in a separate component of stockholders' equity. There is no effect
on the income statement. Prior to 1994 investments in debt securities were
carried at amortized cost.

Earnings Per Share of Common Stock

Earnings per share of common stock are based on the weighted average number of
shares outstanding (66,627,000 in 1996, 68,758,000 in 1995 and 72,592,000 in
1994) after deduction of preferred dividends and, in 1994, premium and
expenses of $6.7 million on the partial redemption of the Series D preferred
stock.

[B]  MINORITY INTEREST

In November 1996, two affiliates of Transamerica issued $100 million of 7.80%
and $225 million of 7.65% cumulative Capital Trust Pass-through Securities
payable December 1, 2026. The $100 million, 7.80% issue may be redeemed in
whole or in part, on or after December 1, 2006. Transamerica has agreed to
guarantee to pay in full any accrued and unpaid dividends declared, or the
redemption price including accrued and unpaid dividends, if the securities are
redeemed by the affiliates. Dividends on the outstanding Capital Trust Pass-
through Securities are cumulative and payable semi-annually in arrears.

     In October 1994, an affiliate of Transamerica issued $200 million of
9.125% cumulative Monthly Income Preferred Securities payable October 25,
2024. The affiliate may redeem the outstanding Monthly Income Preferred
Securities, in whole or in part, on or after October 25, 1999. Transamerica
has agreed to guarantee to pay in full any accrued and unpaid dividends
declared, or the redemption price including accrued and unpaid dividends, if
the securities are redeemed by the affiliate. Dividends on the outstanding
Monthly Income Preferred Securities are cumulative and payable monthly in
arrears.

     Dividends on the Capital Trust Pass-through Securities and Monthly Income
Preferred Securities are reported in the consolidated statement of income as a
component of other expense.

                              Transamerica Corporation and Subsidiaries  [55]
<PAGE>
[C]  FINANCIAL INSTRUMENTS

INVESTMENTS

The cost and fair value of fixed maturities and equity securities at December
31, 1996 and 1995 were as follows:

<TABLE>
<CAPTION>
(Amounts in millions)                                               Gross        Gross
                                                               Unrealized   Unrealized
                                                        Cost        Gains       Losses   Fair Value
- ---------------------------------------------------------------------------------------------------
<S>                                                <C>           <C>            <C>       <C>
DECEMBER 31, 1996
U.S. Treasury securities and obligations of
  U.S. government authorities and agencies         $   294.6     $   25.5       $  1.7    $   318.4
Obligations of states and political subdivisions       291.9         11.1          0.6        302.4
Foreign governments                                    149.9          6.1          0.5        155.5
Corporate securities                                15,002.7        809.1        111.2     15,700.6
Mortgage-backed securities                           5,548.1        252.1         56.3      5,743.9
Public utilities                                     4,504.9        205.3         36.6      4,673.6
Redeemable preferred stock                              84.6         13.2          6.3         91.5
                                                   _________     ________       ______    _________
Total fixed maturities                             $25,876.7     $1,322.4       $213.2    $26,985.9
                                                   =========     ========       ======    =========
Equity securities                                  $   446.8     $  612.7       $ 13.5    $ 1,046.0
                                                   =========     ========       ======    =========
DECEMBER 31, 1995
U.S. Treasury securities and obligations of
  U.S. government authorities and agencies         $    98.9     $    7.5                 $   106.4
Obligations of states and political subdivisions       355.0         18.0       $  0.6        372.4
Foreign governments                                    110.2          9.2                     119.4
Corporate securities                                11,803.4      1,133.2          8.6     12,928.0
Mortgage-backed securities                           7,300.5        487.2         37.1      7,750.6
Public utilities                                     4,381.7        393.4          2.9      4,772.2
Redeemable preferred stock                              23.7          3.9          0.5         27.1
                                                   _________     ________       ______    _________
Total fixed maturities                             $24,073.4     $2,052.4       $ 49.7    $26,076.1
                                                   =========     ========       ======    =========
Equity securities                                  $   349.9     $  360.3       $  7.0    $   703.2
                                                   =========     ========       ======    =========
</TABLE>

The cost and fair value of fixed maturities at December 31, 1996 by
contractual maturity, are shown below.

(Amounts in millions)                                       Cost   Fair Value
- -----------------------------------------------------------------------------
Due in one year or less                                $   512.0    $   544.6
Due after one year through five years                    3,876.0      3,957.4
Due after five years through ten years                   5,031.3      5,156.7
Due after ten years                                     10,909.3     11,583.3
                                                       _________    _________
                                                        20,328.6     21,242.0
Mortgage-backed securities                               5,548.1      5,743.9
                                                       _________    _________
                                                       $25,876.7    $26,985.9
                                                       =========    =========

Expected maturities will differ from contractual maturities because borrowers
may have the right to call or prepay obligations with or without call or
prepayment penalties.

[56]  Transamerica Corporation and Subsidiaries
<PAGE>
The carrying values and estimated fair values of investments in mortgage loans
on real estate and loans to life insurance policyholders at December 31, 1996
and 1995 were as follows:

(Amounts in millions)                                    Carrying   Estimated
                                                            Value  Fair Value
- -----------------------------------------------------------------------------
DECEMBER 31, 1996
Mortgage loans on real estate                              $681.5      $770.9
                                                           ======      ======
Loans to life insurance policyholders                      $442.6      $416.4
                                                           ======      ======
DECEMBER 31, 1995
Mortgage loans on real estate                              $523.7      $630.4
                                                           ======      ======
Loans to life insurance policyholders                      $426.4      $408.1
                                                           ======      ======

The fair values for mortgage loans on real estate and policyholder loans are
estimated using discounted cash flow calculations, based on interest rates
currently being offered for similar loans to borrowers with similar credit
ratings. Loans with similar characteristics are aggregated for calculation
purposes.

Gain on investment transactions, included in consolidated revenues,
comprises:

(Amounts in millions)                               1996      1995      1994
- ----------------------------------------------------------------------------
Net gain on sale of investments                   $ 81.9    $ 85.7    $ 50.1
Provision for impairment in value                   (9.1)    (23.6)    (20.7)
Accelerated amortization of deferred policy
  acquisition costs                                (33.6)     (9.2)     (6.3)
                                                  ______    ______    ______
                                                  $ 39.2    $ 52.9    $ 23.1
                                                  ======    ======    ======

Proceeds from sales of fixed maturities and equity securities were $5.9
billion in 1996, $4 billion in 1995 and $2.7 billion in 1994. Gross gains of
$119.8 million in 1996, $95 million in 1995 and $107.5 million in 1994, and
gross losses of $41.3 million in 1996, $11.7 million in 1995 and $67.5 million
in 1994 were realized on those sales.

     Transamerica and its subsidiaries use interest rate exchange and other
agreements to hedge the interest rate sensitivity of a portion of its fixed
maturity investments.

     The net unrealized gain included in stockholders' equity as a result of
marking the fixed maturities and equity securities to fair value at December
31, 1996 and 1995 were as follows:

(Amounts in millions)                                       1996        1995
- ----------------------------------------------------------------------------
Net unrealized gain on fixed maturities                 $1,111.5    $1,990.3
Net unrealized gain on equity securities                   599.2       353.3
Net unrealized gain (loss) on derivative instruments
  which hedge a portion of investments in fixed
  maturities                                                (2.3)       12.4
Adjustment to deferred policy acquisition costs           (306.6)     (355.6)
Adjustment to life insurance policy liabilities           (195.0)     (339.0)
Deferred income taxes                                     (422.4)     (581.5)
                                                        ________    ________
                                                        $  784.4    $1,079.9
                                                        ========    ========

                              Transamerica Corporation and Subsidiaries  [57]
<PAGE>
[C]  FINANCIAL INSTRUMENTS [continued]

NOTES AND LOANS PAYABLE

(Amounts in millions)                                      1996         1995
- ----------------------------------------------------------------------------
TRANSAMERICA FINANCE CORPORATION:
Short-term bank loans, commercial paper and
  current portion of long-term debt                   $ 1,229.0    $   743.3
Long-term debt due subsequent to one year:
  Notes and debentures; interest at 5.24% to
    12.67%; maturing through 2011                       3,474.4      3,603.7
  Notes and debentures; interest at 13.8% to
    13.88%; maturity value of $582.8 million;
    maturing through 2012                                 171.5        162.0
  Commercial paper and other notes at various
    interest rates and terms supported by credit
    agreements expiring through 2001                    4,104.2      4,334.6
  Subordinated notes and debentures; interest at
    5.42% to 9.95%; maturing through 2003                 702.5        784.6
Loans due to parent company                               192.5         61.7
                                                      _________    _________
                                                        9,874.1      9,689.9
PARENT COMPANY AND OTHER SUBSIDIARIES:
Short-term bank loans, commercial paper and
  current portion of long-term debt                        12.3        253.0
Long-term debt due subsequent to one year:
  Notes and debentures; interest at 5.89% to 10%;
    maturing through 2020                                 424.0        223.1
  Commercial paper and other notes at various
    interest rates and terms supported by credit
    agreements expiring through 2001                      203.4        211.3
  Notes at variable interest rates; maturing
    through 1998                                            7.0         22.2
Less loans to Transamerica Finance Corporation           (192.5)       (61.7)
                                                      _________    _________
                                                          454.2        647.9
                                                      _________    _________
                                                      $10,328.3    $10,337.8
                                                      =========    =========

The weighted average interest rate on short-term borrowings at December 31,
1996 and 1995 was 5.46% and 5.8%.

     Assets with a net book value of $474.5 million at December 31, 1996,
consisting primarily of land, buildings and equipment, are collateral for
certain of the above debt.

     The aggregate annual maturities for the four years subsequent to December
31, 1997 are $1.2 billion in 1998, $2.6 billion in 1999, $2.7 billion in 2000
and $1.3 billion in 2001.

     Under credit agreements with various banks, Transamerica and its
subsidiaries had the ability to borrow up to $5.2 billion with interest at
variable rates at December 31, 1996. There were no borrowings outstanding
under these credit lines at that date. These credit agreements, which expire
through 2001, require a fee on the commitment.

     Transamerica and its subsidiaries use interest rate exchange agreements
to hedge the interest rate sensitivity of a portion of outstanding
indebtedness.

     Interest payments, net of amounts received

[58]  Transamerica Corporation and Subsidiaries
<PAGE>
from interest rate exchange agreements, totaled $705 million in 1996, $696
million in 1995 and $661.8 million in 1994.

     The estimated fair value of notes and loans payable, using rates
currently available for debt with similar terms and maturities, was $10.7
billion at December 31, 1996 and $10.8 billion at December 31, 1995.

CONCENTRATION OF RISK AND
FAIR VALUE OF RECEIVABLES

Transamerica's consumer and commercial lending operations engage in the
extension of credit to homeowners, electronics and appliance dealers, retail
recreational products dealers, computer stores and others. The risk associated
with that credit is subject to economic, competitive and other influences.
While a substantial portion of the risk is diversified, certain borrowers are
concentrated in one industry or geographic area.

     Transamerica's finance receivables include $3.7 billion, net of unearned
finance charges, of real estate secured loans, principally first and second
mortgages secured by residential properties of which approximately 34% were
located in California. The commercial and other finance receivables portfolio
represents lending arrangements with approximately 120,000 customers. At
December 31, 1996, the portfolio included 12 customers with individual
balances in excess of $20 million. These accounts represented 13% of total
commercial and other net finance receivables outstanding at December 31,
1996.

     The estimated fair values of consumer finance receivables, substantially
all of which are fixed rate instalment loans collateralized by residential
real estate, and the fixed rate commercial and other finance receivables are
based on the discounted value of the future cash flows expected to be received
using available secondary market prices for securities backed by similar loans
after adjustment for differences in receivable characteristics. In the absence
of readily available market prices, the expected future cash flows are
discounted at effective rates currently offered by Transamerica for similar
receivables. For variable rate commercial loans the carrying amount represents
a reasonable estimate of fair value.

     The carrying amounts and estimated fair values of the finance receivable
portfolio at December 31, 1996 and  1995 were as follows:

(Amounts in millions)                                   Carrying    Estimated
                                                           Value   Fair Value
- -----------------------------------------------------------------------------
DECEMBER 31, 1996
Fixed rate receivables--
  Consumer                                              $3,885.4    $4,464.0
  Commercial and other                                   1,120.6     1,149.9
Variable rate receivables--
  Commercial                                             2,897.8     2,897.8
                                                        ________    ________
                                                        $7,903.8    $8,511.7
                                                        ========    ========

DECEMBER 31, 1995
Fixed rate receivables--
  Consumer                                              $4,884.9    $5,521.7
  Commercial and other                                     680.9       697.6
Variable rate receivables--
  Commercial                                             2,641.2     2,641.2
                                                        ________    ________
                                                        $8,207.0    $8,860.5
                                                        ========    ========

                              Transamerica Corporation and Subsidiaries  [59]
<PAGE>
[C] FINANCIAL INSTRUMENTS [continued]

FAIR VALUE OF INVESTMENT CONTRACTS

Investment-type contracts are included in life insurance policy liabilities.
Fair value of investment-type contracts is estimated using discounted cash
flow calculations, based on interest rates currently being offered for similar
contracts. The carrying amounts and estimated fair values of the liabilities
for investment-type contracts at December 31, 1996 and 1995 were as follows:

(Amounts in millions)                                    Carrying    Estimated
                                                            Value   Fair Value
- ------------------------------------------------------------------------------
DECEMBER 31, 1996
Single and flexible premium deferred annuities          $ 6,962.5   $ 6,400.6
Single premium immediate annuities                        4,115.0     4,477.0
Guaranteed investment contracts                           3,153.8     3,207.3
Other deposit contracts                                   3,894.8     3,913.1
                                                        _________   _________
                                                        $18,126.1   $17,998.0
                                                        =========   =========
- -----------------------------------------------------------------------------
DECEMBER 31, 1995
Single and flexible premium deferred annuities          $ 8,080.1   $ 7,518.2
Single premium immediate annuities                        4,124.0     4,677.7
Guaranteed investment contracts                           2,958.9     2,998.0
other deposit contracts                                   2,785.7     2,848.3
                                                        _________   _________
                                                        $17,948.7   $18,042.2
                                                        =========   =========
DERIVATIVES

The operations of Transamerica are subject to risk of interest rate
fluctuations to the extent that there is a difference between the cash flows
from Transamerica's interest-earning assets and the cash flows related to
its liabilities that mature or are repriced in specified periods. In the
normal course of its operations, Transamerica hedges some of its interest rate
risk with derivative financial instruments. These derivatives comprise
primarily interest rate swap agreements, interest rate floor agreements,
interest rate cap agreements and options to enter into interest rate swap
agreements (swaptions). Transamerica does not use derivative financial
instruments for trading or speculative purposes, nor is Transamerica a party
to any leveraged derivative contracts. While Transamerica is exposed to credit
risk in the event of nonperformance by the other party, the likelihood of
nonperformance is considered low due to the high credit rating of the
counterparties. At December 31, 1996 and 1995, all of Transamerica's
derivative financial instruments were with financial institutions rated A or
better by one or more of the major credit rating agencies.

ASSET AND LIABILITY HEDGES

Interest rate floor agreements purchased by Transamerica provide for the
receipt of payments in the event interest rates fall below specified levels.
Interest rate floors are intended to mitigate Transamerica's risk of
reinvesting the cash flow it receives from calls and redemptions on its
investment portfolio at lower interest rates. Transamerica purchases
swaptions, which help manage the risk of interest rate fluctuations by
providing an option to enter into an interest rate swap in the event of
unfavorable interest rate movements. Interest rate swap agreements are
intended to help Transamerica to more

[60]  Transamerica Corporation and Subsidiaries
<PAGE>
closely match the cash flow received from its assets to the payments on its
liabilities, and generally provide that one party pays interest at a floating
rate in relation to movements in an underlying index and the other party pays
interest at a fixed rate.

     Transamerica's interest rate cap agreements limit the amount of interest
paid in the event interest rates rise above specified levels.

     At December 31, 1996 and 1995, the unamortized cost of the instruments
that hedge assets was $76 million and  $15.9 million, and the fair value of
these asset hedges comprised gross obligations to counterparties of $17.5
million and $9.7 million and gross benefits from counterparties of $91.2
million and $38 million. The net unrealized gain (loss) on derivative
contracts that hedge assets is included in stockholders' equity to offset the
effect of changes to the fair value of the underlying hedged asset. At
December 31, 1996 and 1995 the net after tax unrealized gain (loss) included
in stockholders' equity from marking asset hedges to fair value was $(1.5)
million and $8.1 million.

     The net present value of the liability hedges offsets changes in the
fair value of the hedged liabilities, which are also carried at amortized
cost. The fair value of the liability hedges at December 31, 1996 and 1995
were gross obligations of $29.2 million and $32.9 million and gross benefits
of $69.2 million and $84.5 million resulting in a net benefit from counter-
parties of $40 million at December 31, 1996 and a net benefit from
counterparties of $51.6 million at December 31, 1995.

                              Transamerica Corporation and Subsidiaries  [61]
<PAGE>
[C]  FINANCIAL INSTRUMENTS [continued]

At December 31, 1996 and 1995 asset hedges comprised:
<TABLE>
<CAPTION>
                                                                              Weighted           Weighted
(Dollar amounts in millions)                                  Notional   Average Fixed   Average Floating
                                                                Amount   Interest Rate      Interest Rate
- ---------------------------------------------------------------------------------------------------------
<S>                                                           <C>            <C>                <C>
1996
Interest rate swap agreements--Transamerica receives:
  Floating rate interest income, pays fixed rate
    interest expense                                          $  308.9       6.8%               6.5%
                                                              ========       ====               ====
  Fixed rate interest income, pays floating rate
    interest expense                                          $  240.0       6.7%               6.4%
                                                              ========       ====               ====
  Floating rate interest income based on one index (at
    a weighted average interest rate of 5.9%) and pays
    floating rate interest expense based on another
    index (at a weighted average interest rate of 6.6%)       $  298.6
                                                              ========
Swaptions                                                     $8,427.6       4.5%
                                                              ========       ====
Interest rate floor agreements                                $  560.5       6.5%
                                                              ========       ====
Interest rate cap agreements                                  $   10.0       5.5%
                                                              ========       ====
S&P call options                                              $    8.8
                                                              ========
1995
Interest rate swap agreements--Transamerica receives:
  Floating rate interest income, pays fixed rate
    interest expense                                          $  235.2       8.0%               6.3%
                                                              ========       ====               ====
  Fixed rate interest income, pays floating rate
    interest expense                                          $  140.0       5.7%               5.9%
                                                              ========       ====               ====
  Floating rate interest income based on one index
    (6.3%) and pays floating rate interest expense
    based on another index (5.0%)                             $   65.0
                                                              ========
Interest rate floor agreements                                $  560.5       6.5%
                                                              ========       ====
</TABLE>

At December 31, 1996 and 1995 liability hedges comprised:
<TABLE>
<CAPTION>
                                                                              Weighted           Weighted
                                                              Notional   Average Fixed   Average Floating
(Dollar amounts in millions)                                    Amount   Interest Rate      Interest Rate
- ---------------------------------------------------------------------------------------------------------
<S>                                                           <C>            <C>                <C>
1996
Interest rate swap agreements--Transamerica pays:
  Floating rate interest expense, receives fixed rate
    interest income                                           $2,662.6       6.4%               5.7%
                                                              ========       ====               ====
  Fixed rate interest expense, receives floating rate
    interest income                                           $  672.1       6.3%               5.5%
                                                              ========       ====               ====
  Floating rate interest expense based on one index (at
    a weighted average interest rate of 5.8%) and
    receives floating rate interest income based on
    another index (at a weighted average interest rate
    of 3.7%)                                                  $    6.6
                                                              ========
Cross currency swaps and foreign interest rate swaps          $  116.5
                                                              ========
<PAGE>
1995
Interest rate swap agreements--Transamerica pays:
  Floating rate interest expense, receives fixed rate
    interest income                                           $1,029.7       6.4%               5.9%
                                                              ========       ====               ====
  Fixed rate interest expense, receives floating rate
    interest income                                           $  793.9       7.1%               5.8%
                                                              ========       ====               ====
  Floating rate interest expense based on one index
    (5.9%) and receives floating rate interest income
    based on another index (5.9%)                             $  253.0
                                                              ========
Swaptions                                                     $1,267.1       5.3%
                                                              ========       ====
Interest rate cap agreements                                  $  250.0       6.5%
                                                              ========       ====
Cross currency swaps and foreign interest rate swaps          $  144.5
                                                              ========
</TABLE>

[62]  Transamerica Corporation and Subsidiaries
<PAGE>
[D]  INCOME TAXES

The provision for income taxes comprised:

(Amounts in millions)                                  1996     1995     1994
- -----------------------------------------------------------------------------
Federal current                                      $ 42.3   $ 69.9   $215.4
Federal deferred                                       68.5    128.8     12.1
State                                                   2.8     19.1     22.6
Foreign                                                15.2     16.7     12.3
                                                     ______   ______   ______
                                                     $128.8   $234.5   $262.4
                                                     ======   ======   ======

Deferred income taxes reflect the net tax effects of temporary differences
between the carrying amounts of assets and liabilities for financial reporting
purposes and the amounts used for income tax purposes. Significant components
of the deferred tax assets and liabilities as of December 31, 1996 and 1995
were as follows:

(Amounts in millions)                                         1996       1995
- -----------------------------------------------------------------------------
Deferred tax assets:
  Allowance for losses                                    $  112.5   $   75.7
  Impairment of investments                                   36.4       57.3
  Life insurance policy liabilities                          575.3      585.3
  Loss and tax credits carryforward                           57.0       24.4
  Other                                                      301.0      212.5
                                                          ________   ________
                                                           1,082.2      955.2
Deferred tax liabilities:
  Deferred policy acquisition costs                          726.1      696.8
  Accelerated depreciation                                   617.0      446.4
  Unrealized gain on marking investments to fair value       422.4      581.5
  Discount amortization on notes and loans payable            71.6       68.7
  Other                                                       96.0       53.3
                                                          ________   ________
                                                           1,933.1    1,846.7
                                                          ________   ________
Net deferred tax liability                                $  850.9   $  891.5
                                                          ========   ========

The difference between federal income taxes computed at the statutory rate and
the provision for income taxes was:

(Amounts in millions)                                  1996     1995     1994
- -----------------------------------------------------------------------------
Federal income taxes at statutory rate               $204.8   $246.8   $241.6
State income taxes                                      1.8     12.4     14.7
Prior year items                                      (63.8)   (30.0)
Other                                                 (14.0)     5.3      6.1
                                                     ______   ______   ______
                                                     $128.8   $234.5   $262.4
                                                     ======   ======   ======

Income tax payments totaled $97.5 million in 1996, $148.3 million in 1995 and
$71.9 million in 1994.

                              Transamerica Corporation and Subsidiaries  [63]
<PAGE>
[E]  BUSINESS SEGMENT INFORMATION

(Amounts in millions)                         1996         1995         1994
- ----------------------------------------------------------------------------
REVENUES
Life insurance                           $ 3,949.7    $ 3,866.5    $ 3,289.6
Consumer lending                             759.8        782.5        690.6
Commercial lending                           432.8        423.7        384.3
Leasing                                      765.6        733.9        637.9
Real estate services                         356.9        253.5        264.7
Other*                                       (37.2)        41.0         87.4
                                         _________    _________    _________
                                         $ 6,227.6    $ 6,101.1    $ 5,354.5
                                         =========    =========    =========
OPERATING PROFIT AS DEFINED BY
FINANCIAL ACCOUNTING STANDARD NO. 14**
Life insurance                           $   505.1    $   458.4    $   403.2
Consumer lending                             (76.5)       134.0        148.1
Commercial lending                           103.4        111.8         72.0
Leasing                                      120.2        119.7        101.9
Real estate services                         148.0         74.5        112.5
                                         _________    _________    _________
                                             800.2        898.4        837.7

Unallocated interest and other
  expenses*                                 (163.7)      (168.9)      (125.8)
Interest expense for real estate
  services                                   (51.4)       (24.5)       (22.3)
Income tax expense                          (128.8)      (234.5)      (262.4)
                                         _________    _________    _________
Net income                               $   456.3    $   470.5    $   427.2
                                         =========    =========    =========
ASSETS
Life insurance                           $36,482.0    $35,099.8    $28,967.1
Consumer lending                           4,251.6      5,308.3      4,475.4
Commercial lending                         4,023.5      3,423.4      3,363.9
Leasing                                    3,928.5      3,477.8      3,184.2
Real estate services                       1,531.5        851.6        637.6
Other*                                      (342.2)      (216.4)      (234.4)
                                         _________    _________    _________
                                         $49,874.9    $47,944.5    $40,393.8
                                         =========    =========    =========
ADDITIONS, AT COST,
TO PROPERTY AND EQUIPMENT
Leasing                                  $   926.2    $   573.3    $ 1,525.3
Other                                         65.5         80.9         70.2
                                         _________    _________    _________
                                         $   991.7    $   654.2    $ 1,595.5
                                         =========    =========    =========
DEPRECIATION
Leasing                                  $   255.1    $   236.6    $   201.7
Other                                         58.0         53.9         46.7
                                         _________    _________    _________
                                         $   313.1    $   290.5    $   248.4
                                         =========    =========    =========
 *In 1995 Transamerica completed the sale of its asset management operations.
  For the years ended December 31, 1995 and 1994 revenues of the asset
  management operations were $31.4 million and $76.1 million and operating
  profit was $26.8 million and $30.9 million. As of December 31, 1994 assets
  were $54.5 million.  Other revenues and other assets include intercompany
  eliminations.
**For income by segment as used for management purposes, see table included
  on page 25 of the financial review.

[64]  Transamerica Corporation and Subsidiaries
<PAGE>
[F]  PENSION PLANS

Transamerica Corporation and its subsidiaries have a number of noncontributory
defined benefit pension plans covering substantially all employees. Plans
covering salaried employees provide pension benefits that are based on the
employee's compensation during the highest paid 60 consecutive months during
the 120 months before retirement. Transamerica's funding policy is to make
contributions as necessary to provide assets sufficient to meet its obligation
to plan members in accordance with the requirements of the Employee Retirement
Income Security Act of 1974.

A summary of the components of net periodic pension cost follows:

(Amounts in millions)                              1996       1995      1994
- ----------------------------------------------------------------------------
Service cost--benefits earned during the
  period                                        $  16.7    $  14.2    $ 17.9
Interest cost on projected benefit obligation      51.6       52.3      47.7
Actual return (gain) loss on plan assets         (164.9)    (259.2)     19.3
Deferral of current gains (losses) varying
  from expected return                             97.4      199.2     (71.7)
Net amortization and deferrals                     (0.6)       3.8       6.0
                                                _______    _______    ______
Total pension cost                              $   0.2    $  10.3    $ 19.2
                                                =======    =======    ======

The following table sets forth the amounts recognized in the consolidated
statement of financial position for the pension plans:

(Amounts in millions)                                         1996      1995
- ----------------------------------------------------------------------------
Actuarial present value of benefit obligations:
  Vested benefit obligation*                              $  710.5    $715.3
                                                          ========    ======
  Accumulated benefit obligation                          $  719.6    $723.8
                                                          ========    ======

Projected benefit obligation, including effects
  of future salary increases                              $  779.1    $762.0
Plan assets at fair value                                  1,119.4     991.5
                                                          ________    ______
Excess of plan assets over projected benefit
  obligation                                              $  340.3    $229.5
                                                          ========    ======
The excess of plan assets over projected benefit
  obligation comprises:
  Net pension liability (asset)                           $  (29.1)   $(34.0)
  Unrecognized net gain arising since January 1, 1986        381.7     278.1  
  Unrecognized prior service cost                            (16.9)    (20.6)
  Unrecognized net obligation at January 1, 1986
    net of amortization                                       (4.8)     (6.0)
  Adjustment required to recognize minimum
    liability                                                  9.4      12.0
                                                          ________    ______
                                                          $  340.3    $229.5
                                                          ========    ======
*A portion of the vested benefit obligation is unconditionally guaranteed by
 Transamerica Occidental Life Insurance Company, a wholly owned subsidiary
 of Transamerica.

The projected benefit obligation was determined using a weighted average
discount rate of 7% and an assumed rate of compensation increase of 5.50%. The
expected long-term rate of return on plan assets was 8.25% in 1996 and 1995
and 8.75% in 1994.

                              Transamerica Corporation and Subsidiaries  [65]
<PAGE>
[G]  STOCK OPTIONS

Transamerica has elected to follow Accounting Principles Board Opinion No. 25,
"Accounting for Stock Issued to Employees" (APB 25) and related
Interpretations in accounting for stock-based compensation because, as
discussed below, the alternative fair value accounting provided for under FASB
Statement No. 123, "Accounting for Stock-Based Compensation," requires use of
option valuation models that were not developed for use in valuing employee
stock options.

     At December 31, 1996, under Transamerica's stock option plans, 18,606,962
shares of common stock (15,389,110 shares at December 31, 1995) were reserved
principally for sale to key employees of the Corporation and subsidiaries.
Except as noted below for the 1995 Performance Stock Option Plan, all options
granted have 10 year terms and generally vest and become exercisable ratably
over four years. Options were exercised for 778,798 shares in 1996, 1,068,068
shares in 1995 and 194,823 shares in 1994, at aggregate option prices of $31.9
million, $41.1 million and $7 million. In February 1997, options for 1,464,200
shares were granted at an option price equal to market value on the date
granted.

     In December 1996, Transamerica's board of directors approved the 1996
Stock Option Plan. Under the terms of the plan, 4,000,000 shares of common
stock were reserved principally for sale to key employees other than officers
of Transamerica. At December 31, 1996, no options had been granted.

     In April 1995, the stockholders approved the 1995 Performance Stock
Option Plan and, under the terms of the Plan, Transamerica has made grants of
nonqualified stock options totaling 5 million shares. Transamerica's share
price on the date of the initial grant was $50.75. Options for 1,025,000
shares were granted at an exercise price of $60 per share, which vest ratably
on the third, fourth and fifth anniversaries of the date of grant. Options for
1,325,000 shares were granted with an exercise price of $82 per share, all of
which would have been forfeited if the Corporation's common stock did not
reach $82 within five years from the date of grant. These options vested in
February 1997. Options for 2,650,000 shares were granted with an exercise
price of $100, all of which will be forfeited if the Corporation's common
stock does not reach $100 within seven years from the date of grant. Options
granted with exercise prices of $82 and $100 will vest only if during a period
of ten trading days out of any 30 consecutive trading days the closing price
of the Corporation's common stock equals or exceeds the exercise price.
Options for 80,000 shares in 1996 and 140,000 shares in 1995 were cancelled
due to forfeiture. Forfeited shares may be reissued.

     Pro forma information regarding net income and earnings per share is
required by Statement No. 123, which also requires the information be
determined as if Transamerica had accounted for its employee stock options
granted subsequent to December 31, 1994 under the fair value method of that
Statement. The fair value for these options was estimated at the date of grant
using a Black-Scholes option pricing model with the following weighted average
assumptions for 1996 and 1995: risk-free interest rate of 5.14% and 7.10%;
dividend yields of 2.6% and 3.7%; volatility factors of the expected market
price of Transamerica's common stock over the expected life of the option of
0.175 and 0.164; and a weighted average expected option life of four years.

     In management's opinion, existing stock option valuation models do not
provide an entirely reliable measure of the fair value of non transferable
employee stock options with vesting restrictions.

[66]  Transamerica Corporation and Subsidiaries
<PAGE>
The following table presents Transamerica's net income and earnings per share,
and pro forma disclosures as if the estimated fair value of the options is
recognized rateably in net income over the options' vesting period.

(Amounts in millions, except per share data)                   1996      1995
- -----------------------------------------------------------------------------
Net income                                                   $456.3    $470.5
Pro forma net income*                                        $451.3    $468.0
Earnings per share                                           $ 6.59    $ 6.58
Pro forma earnings per share*                                $ 6.52    $ 6.54

*As Statement No. 123 is applicable to options granted subsequent to
 December 31, 1994, the full effect of its implementation will not be
 reflected in pro forma disclosures until 1998.


Transamerica's stock option activity and related information for the years
ended December 31 follow:

<TABLE>
<CAPTION>
                                                                          1996                     1995
- -------------------------------------------------------------------------------------------------------
                                                                      Weighted                 Weighted
                                                                       Average                  Average
                                                            Options   Exercise       Options   Exercise
                                                         (thousands)     Price    (thousands)     Price
- -------------------------------------------------------------------------------------------------------
<S>                                                        <C>         <C>          <C>         <C>
Outstanding--beginning of year                             11,616      $63.67        6,679      $42.95
  Granted                                                   1,635       77.77        7,070       81.63
  Exercised                                                  (778)      40.91       (1,068)      38.46
  Forfeited                                                  (466)      74.34       (1,065)      78.20
Outstanding--end of year                                   12,007      $66.65       11,616      $63.67
Exercisable at end of year                                  4,001      $43.65        3,533      $40.87
Weighted average fair value of options granted
  during the year, excluding the Performance Stock
  Option Plan                                                          $12.73                   $ 9.09
Weighted average fair value of options granted under
  the Performance Stock Option Plan during the year                    $ 6.91                   $ 1.68
                                                           ======      ======       ======      ======
</TABLE>

Outstanding and exercisable options at December 31, 1996:
<TABLE>
<CAPTION>
                                                    Options Outstanding             Options Exercisable
- -------------------------------------------------------------------------------------------------------
                               Number
Range of                  Outstanding       Weighted Avg   Weighted Avg          Number    Weighted Avg
Exercise                  at 12/31/96          Remaining       Exercise     Exercisable        Exercise
  Prices                      (000's)   Contractual Life          Price         (000's)           Price
- -------------------------------------------------------------------------------------------------------
<S>                          <C>           <C>                <C>              <C>            <C>
$32--$42                      2,195        3.9 years          $38.22           2,195          $38.22
$43--$55                      3,466        7.1 years           51.14           1,756           49.85
$56--$76                      2,381        8.8 years           70.66              50           64.47
$77--$100                     3,965        5.5 years           93.94               -               -
____________________________________________________________________________________________________
                             12,007                                            4,001
====================================================================================================
</TABLE>

                              Transamerica Corporation and Subsidiaries  [67]
<PAGE>
[H]  CAPITAL STOCK

At December 31, 1996 Transamerica had outstanding 2,250 shares of Dutch
Auction Rate Transferable Securities Preferred Stock (DARTS) ($100 par value,
$100,000 liquidation value) in Series A-1, B-1 and C-1 of 750 shares each. In
December 1996, Transamerica announced the redemption of all of the outstanding
DARTS. The redemption was completed in February 1997.

     Transamerica also had outstanding 3,601,827 depositary shares at December
31, 1996, each of which represents a 1/20 interest in a share of Series D
Preferred Stock ($100 par value, $500 liquidation preference). Dividends,
which are cumulative, are at the rate of 8.5% of the liquidation preference
per annum. In February 1997, Transamerica completed the redemption of all its
Series D Preferred Stock for total consideration of $94 million.

     At December 31, 1996, 5,000,000 shares of preference stock (without par
value) were authorized but unissued.

     In October 1996, Transamerica acquired Trans Ocean Ltd. in exchange for
approximately 1.6 million shares ($112.7 million) of Transamerica common
stock.

[I]  RETAINED EARNINGS RESTRICTIONS

Under certain circumstances, the provisions of loan agreements and statutory
requirements place limitations on the amount of funds which can be remitted to
Transamerica by its consolidated subsidiaries. Of the net assets of
Transamerica's consolidated subsidiaries, as adjusted for intercompany account
balances, at December 31, 1996 approximately $3.7 billion is so restricted,
and $0.7 billion is free for remittance to Transamerica subject to investment
and operating requirements.

[J]  COMMITMENTS AND CONTINGENCIES

In connection with the 1993 sale of Transamerica Insurance Group, a subsidiary
of Transamerica assumed responsibility by means of a reinsurance agreement for
certain assumed treaty reinsurance business written prior to 1986 for which it
received assets which are expected to be sufficient to fund the liquidation of
the business. Transamerica has collateralized the estimated ultimate
obligation of approximately $350.5 million at December 31, 1996 by providing
letters of credit aggregating $160 million and by placing certain assets in a
trust. At December 31, 1996, the fair value of the assets in the trust was
$214.9 million. Additionally, Transamerica agreed to pay up to $89.3 million
in adverse loss development on certain paid environmental losses and has
provided for these losses.

     Substantially all leases of Transamerica and its subsidiaries are
operating leases principally for the rental of real estate. Total rental
expense amounted to $80.9 million in 1996, $82.7 million in 1995 and $99.9
million in 1994.

     Transamerica and its subsidiaries are defendants in various legal actions
arising from their operations. These include legal actions, similar to those
faced by many other major life insurers, which allege damages related to sales
practices of non-guaranteed premium policies since the early 1980s.

     Contingent liabilities arising from litigation, income taxes and other
matters are not expected to have a material effect on the consolidated
financial position or results of operations of Transamerica and subsidiaries.

[68]  Transamerica Corporation and Subsidiaries
<PAGE>
SUPPLEMENTARY FINANCIAL INFORMATION

<TABLE>
SELECTED QUARTERLY FINANCIAL DATA
<CAPTION>

1996                                     March 31         June 30    September 30      December 31       1996 Total
- -------------------------------------------------------------------------------------------------------------------
<S>                                    <C>         <C>               <C>            <C>              <C>
Revenues                                 $1,493.7        $1,515.0        $1,592.3         $1,626.6         $6,227.6
                                         ========        ========        ========         ========         ========
Income before investment transactions    $  106.8        $   95.2        $  114.9         $  113.9         $  430.8
Gain (loss) on investment transactions        8.5            10.7            (1.0)             7.3             25.5
                                         ________        ________        ________         ________         ________
Net income                               $  115.3        $  105.9        $  113.9         $  121.2         $  456.3
                                         ========        ========        ========         ========         ========
Earnings per share of common stock:
Income before investment transactions    $   1.51        $   1.36        $   1.68         $   1.66         $   6.21
Gain (loss) on investment transactions       0.12            0.16           (0.01)            0.11             0.38
                                         ________        ________        ________         ________         ________
Net income                               $   1.63        $   1.52        $   1.67         $   1.77         $   6.59
                                         ========        ========        ========         ========         ========
High and low sales prices
  for common shares                    $78 7/8-71  $84 1/2-71 3/8    $      83-67    $   82 3/8-70   $    84 1/2-67
                                                   

<CAPTION>
1995                                     March 31         June 30    September 30      December 31       1995 Total
- -------------------------------------------------------------------------------------------------------------------
<S>                                    <C>         <C>               <C>            <C>              <C>
Revenues                                 $1,420.5        $1,581.0        $1,581.2         $1,518.4         $6,101.1
                                         ========        ========        ========         ========         ========
Income before investment transactions    $   94.3        $  111.2        $  122.3         $  108.3         $  436.1
Gain on investment transactions               2.0             6.6            24.7              1.1             34.4
                                         ________        ________        ________         ________         ________
Net income                               $   96.3        $  117.8        $  147.0         $  109.4         $  470.5
                                         ========        ========        ========         ========         ========
Earnings per share of common stock:
Income before investment transactions    $   1.30        $   1.54        $   1.72         $   1.52         $   6.08
Gain on investment transactions              0.03            0.09            0.36             0.02             0.50
                                         ________        ________        ________         ________         ________
Net income                               $   1.33        $   1.63        $   2.08         $   1.54         $   6.58
                                         ========        ========        ========         ========         ========
High and low sales prices
  for common shares                    $59-49 1/2  $61 1/8-55 3/4    $  71 1/2-58   $77 1/2-65 3/4   $77 1/2-49 1/2

<FN>
(Dollar amounts in millions except for share data)
Note A. On February 21, 1997 the closing sales price for Transamerica common shares was $87 and there were 45,900
common stockholders of record.
</TABLE>

                              Transamerica Corporation and Subsidiaries  [71]
                              

<PAGE>
<TABLE>
SELECTED ELEVEN-YEAR FINANCIAL DATA

<CAPTION>
(Dollar amounts in millions
 except for share data)                  1996        1995        1994        1993        1992
- ---------------------------------------------------------------------------------------------
<S>                                 <C>         <C>         <C>         <C>         <C>
Revenues                            $ 6,227.6   $ 6,101.1   $ 5,354.5   $ 4,813.3   $ 4,550.9

Income from continuing operations   $   456.3   $   470.5   $   427.2   $   447.5   $   334.0

Earnings per share of common
    stock (Note A):
  Income (loss) from continuing
    operations                      $    6.59   $    6.58   $    5.45   $    5.40   $    4.00

FINANCIAL POSITION
Total assets                        $49,874.9   $47,944.5   $40,393.8   $36,050.5   $33,290.9
Notes and loans payable:
  Long-term debt                    $ 9,087.0   $ 9,341.5   $ 7,489.1   $ 5,681.0   $ 6,510.5

OTHER DATA
Per share of common stock:
  Dividends declared (Note E)       $    2.00   $    2.00   $    2.00   $    2.00   $    2.00

<FN>
Note A. Earnings per share of common stock are based on the weighted average number of shares
outstanding in each year after deduction of preferred dividends and in 1994, premium and
expenses on the partial redemption of the Series D preferred stock.
Note E. Quarterly dividends per share were 50 cents in 1996 and 1995.

</TABLE>

[72]  Transamerica Corporation and Subsidiaries
<PAGE>
COMMON STOCK LISTED AND TRADED

Transamerica's common stock (symbol: TA) is listed and traded in the U.S. on
the New York and Pacific Stock Exchanges and outside the U.S. on the following
exchanges: Amsterdam, Basel, Frankfurt, Geneva, London, Paris, and Zurich.

[82]  Transamerica Corporation and Subsidiaries



<PAGE>
                                                                EXHIBIT 21

LIST OF SUBSIDIARIES OF TRANSAMERICA CORPORATION

All majority owned subsidiaries are included in the consolidated financial
statements of the Corporation (all voting securities owned 100% directly or
indirectly by the Corporation).

                                                      Jurisdiction of
                                                       Organization
                                                          of Named
                                                         Subsidiary
                                                      _______________

ARC Reinsurance Corporation                           Hawaii

Pyramid Insurance Company, Ltd.                       Hawaii
  Pacific Cable Ltd.                                  Bermuda
     TC Cable, Inc.                                   Delaware

River Thames Insurance Company Ltd.                   United Kingdom

RTI Holdings, Inc.                                    Delaware

Transamerica Airlines, Inc.                           Delaware

Transamerica Asset Management Group, Inc.             Delaware
  Criterion Investment Management Company             Texas

Transamerica CBO I, Inc.                              Delaware

Transamerica Delaware, L.P.                           Delaware

Transamerica Finance Group, Inc.                      Delaware
     BWAC Twelve, Inc.                                Delaware
        Transamerica Insurance Finance Corporation    Maryland
           Transamerica Insurance Finance Company
             (Europe)                                 Maryland
           Transamerica Insurance Finance
             Corporation, California                  California
           Transamerica Insurance Finance
             Corporation, Canada                      Canada
     Transamerica Finance Corporation                 Delaware
        TA Leasing Holding Co., Inc.                  Delaware
           Trans Ocean Ltd.                           Delaware
              Trans Ocean Container Corp.             Delaware
                 Cool Solutions, Inc.                 Delaware
                 TOD Liquidating Corp.                California
                 TOL S.R.L.                           Italy
                 Trans Ocean Leasing Deutschland
                   GMBH                               Germany
                 Trans Ocean Leasing PTY Limited      Australia
                 Trans Ocean Management Corporation   Switzerland
                 Trans Ocean Regional Corporate
                   Holdings                           California


                                     -1-
<PAGE>
                                                     Jurisdiction of
                                                       Organization
                                                          of Named
                                                         Subsidiary
                                                      _______________

                 Trans Ocean SARL                     France
                 Trans Ocean Tank Services
                   Corporation                        Delaware
              Trans Ocean Container Finance
                Corporation                           Delaware
           Transamerica Leasing Inc.                  Delaware
              Better Asset Management Company LLC     Delaware
              Greybox L.L.C.                          Delaware
              Transamerica Leasing Holdings Inc.      Delaware
                 Greybox Services Limited             United Kingdom
                 Intermodal Equipment, Inc.           Delaware
                    Transamerica Leasing N.V.         Belgium
                    Transamerica Leasing SRL          Italy
                 Transamerica Distribution Services
                   Inc.                               Delaware
                 Transamerica Leasing Coordination
                   Center                             Belgium
                 Transamerica Leasing do Brasil Ltda. Brazil
                 Transamerica Leasing GmbH            W. Germany
                 Transamerica Leasing Limited         United Kingdom
                    ICS Terminals (UK) Limited        United Kingdom
                 Transamerica Leasing Pty. Ltd.       Australia
                 Transamerica Leasing (Canada) Inc.   Canada
                 Transamerica Leasing (HK) Ltd.       Hong Kong
                 Transamerica Leasing (Proprietary)
                   Limited                            South Africa
                 Transamerica Tank Container Leasing
                   Pty. Limited                       Australia
                 Transamerica Trailer Holdings I Inc. Delaware
                 Transamerica Trailer Holdings II
                   Inc.                               Delaware
                 Transamerica Trailer Holdings III
                   Inc.                               Delaware
                 Transamerica Trailer Leasing AB      Sweden
                 Transamerica Trailer Leasing A/S     Denmark
                 Transamerica Trailer Leasing GmbH    Germany
                 Transamerica Trailer Leasing S.A.    France
                 Transamerica Trailer Leasing S.p.A.  Italy
                 Transamerica Trailer Leasing
                   (Belgium) N.V.                     Belgium
                 Transamerica Trailer Leasing
                   (Netherlands) B.V.                  Netherlands
                 Transamerica Trailer Spain S.A.      Spain
                 Transamerica Transport Inc.          New Jersey
     TELCO Holding Co., Inc.                          Delaware
     Transamerica Commercial Finance
       Corporation, I                                 Delaware
        BWAC Credit Corporation                       Delaware
        BWAC International Corporation                Delaware
  

                                     -2-
<PAGE>
                                                     Jurisdiction of
                                                       Organization
                                                          of Named
                                                         Subsidiary
                                                      _______________

        Transamerica Business Credit Corporation      Delaware
           The Plain Company                          Delaware
        Transamerica Global Distribution Finance
          Corporation                                 Delaware
        Transamerica Inventory Finance Corporation    Delaware
           BWAC Seventeen, Inc.                       Delaware
              Transamerica Commercial Finance
                Canada, Limited                       Canada
              Transamerica Commercial Finance
                Corporation, Canada                   Canada
                 TCF Commercial Leasing
                   Corporation, Canada                Canada
           BWAC Twenty-One, Inc.                      Delaware
              Transamerica Commercial Holdings
                Limited                               United Kingdom
                 Transamerica Commercial Finance
                   Limited                            United Kingdom
                 Transamerica Trailer Leasing
                   Limited                            United Kingdom
           Transamerica Commercial Finance
             Corporation                              Delaware
              TCF Asset Management Corporation        Colorado
              Transamerica Joint Ventures, Inc.       Delaware
           Transamerica Commercial Finance
             France S.A.                              France
           Transamerica GmbH Inc.                     Delaware
              Transamerica Financieringsmattschappij
                B.V.                                  Netherlands
              Transamerica GmbH - Germany             Germany
     Transamerica Finance Loan Company                Delaware
     Transamerica Financial Services Holding
       Company                                        Delaware
        Arcadia General Insurance Company             Arizona
        Arcadia National Life Insurance Company       Arizona
        First Credit Corporation                      Delaware
        Pacific Agency, Inc.                          Indiana
        Pacific Agency, Inc.                          Nevada
        Pacific Finance Loans                         California
        Pacific Service Escrow Inc.                   Delaware
        Transamerica Acceptance Corporation           Delaware
           Transamerica Financial Services 
             Limited, U.K.                            United Kingdom
        Transamerica Credit Corporation               Nevada
        Transamerica Credit Corporation
          (Washington)                                Washington
        Transamerica Financial Consumer Discount
          Company (Pennsylvania)                       Pennsylvania

  


                                     -3-
<PAGE>
                                                     Jurisdiction of
                                                       Organization
                                                          of Named
                                                         Subsidiary
                                                      _______________

        Transamerica Financial Corporation            Nevada
           Transamerica Financial Services
             Mortgage Company                         Delaware
        Transamerica Financial Professional
          Services, Inc.                              California
        Transamerica Financial Services               California
           NAB Services, Inc.                         California
        Transamerica Financial Services Company       Ohio
        Transamerica Financial Services Inc.          Hawaii
        Transamerica Financial Services Inc.          Minnesota
        Transamerica Financial Services of Dover,
          Inc.                                        Delaware
        Transamerica Financial Services, Inc.         Alabama
        Transamerica Financial Services, Inc.         British Columbia
        Transamerica Financial Services, Inc.         New Jersey
        Transamerica Financial Services, Inc.         Texas
        Transamerica Financial Services, Inc.         West Virginia
        Transamerica Insurance Administrators, Inc.   Delaware
        Transamerica Mortgage Company                 Delaware
  Transamerica Financial Services Finance Co.         Delaware
  Transamerica HomeFirst, Inc.                        California

Transamerica Foundation                               California

Transamerica Information Management Services, Inc.    Delaware

Transamerica Insurance Corporation of California      California
  Arbor Life Insurance Company                        Arizona
  Plaza Insurance Sales, Inc.                         California
  Transamerica Advisors, Inc.                         California
  Transamerica Annuity Service Corporation            New Mexico
  Transamerica Financial Resources, Inc.              Delaware
     Financial Resources Insurance Agency of Texas    Texas
     TBK Insurance Agency of Ohio, Inc.               Ohio
     Transamerica Financial Resources Insurance
       Agency of Alabama Inc.                         Alabama
     Transamerica Financial Resources Insurance
       Agency of Massachusetts Inc.                   Massachusetts
  Transamerica International Insurance Services, Inc. Delaware
     Home Loans and Finance Ltd.                      United Kingdom
  Transamerica Occidental Life Insurance Company      California
     Bulkrich Trading Limited                         Hong Kong
     First Transamerica Life Insurance Company        New York
     NEF Investment Company                           California
     Transamerica Life Insurance and Annuity Company  North Carolina
        Transamerica Assurance Company                Colorado
     Transamerica Life Insurance Company of Canada    Canada
     Transamerica Variable Insurance Fund, Inc.       Maryland
     USA Administration Services, Inc.                Kansas


                                     -4-
<PAGE>
                                                     Jurisdiction of
                                                       Organization
                                                          of Named
                                                         Subsidiary
                                                      _______________

  Transamerica Products, Inc.                         California
     Transamerica Leasing Ventures, Inc.              California
     Transamerica Products II, Inc.                   California
     Transamerica Products IV, Inc.                   California
     Transamerica Products I, Inc.                    California
  Transamerica Securities Sales Corporation           Maryland
  Transamerica Service Company                        Delaware

Transamerica International Holdings, Inc.             Delaware

Transamerica Investment Services, Inc.                Delaware

Transamerica LP Holdings Corp.                        Delaware

Transamerica Properties, Inc.                         Delaware
  Transamerica Retirement Management Corporation      Delaware

Transamerica Realty Services, Inc.                    Delaware
  Bankers Mortgage Company of California              California
  Pyramid Investment Corporation                      Delaware
  The Gilwell Company                                 California
  Transamerica Affordable Housing, Inc.               California
  Transamerica Minerals Company                       California
  Transamerica Oakmont Corporation                    California
  Ventana Inn, Inc.                                   California

Transamerica Telecommunications Corporation           Delaware






















                                     -5-


<PAGE>
                                                                EXHIBIT 23


                       CONSENT OF INDEPENDENT AUDITORS

     We consent to the incorporation by reference in the Registration
Statements (Form S-8 Nos. 2-80934, 2-83724, 33-3722, 33-12324, 33-13389,
33-18911, 33-26317, 33-38267, 33-43927, 33-55587 and 33-64221 and Form S-3
Nos. 33-32419, 33-37889, 33-41008, 33-55047 and 33-63049) and related
Prospectuses, of Transamerica Corporation of our report dated February 19,
1997 with respect to the consolidated financial statements and schedules of
Transamerica Corporation included or incorporated by reference in this Annual
Report (Form 10-K) for the year ended December 31, 1996.




                                                          Ernst & Young LLP

San Francisco, California
March 20, 1997



<PAGE>
                                                                 EXHIBIT 24
                              POWER OF ATTORNEY


KNOW ALL PERSONS BY THESE PRESENTS:

     Each of the undersigned hereby constitutes and appoints BURTON E. BROOME,
SHIRLEY H. BUCCIERI and ROBERT D. MYERS, and each of them with power to act
alone, his or her true and lawful attorney-in-fact and agent, with full power
of substitution and resubstitution, for him or her and in his or her name,
place and stead, in any and all capacities, to sign (either manually or
electronically through the EDGAR System of the United States Securities and
Exchange Commission) the 1996 Annual Report on Form 10-K for Transamerica
Corporation and any and all amendments thereto, and to file the same, together
with exhibits thereto and other documents in connection therewith, with the
Securities and Exchange Commission, granting unto each such attorney-in-fact
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises hereof, as fully
to all intents and purposes as he or she might do or could do in person,
hereby ratifying and confirming all that each such attorney-in-fact or his or
her substitutes may lawfully do or cause to be done by virtue hereof.

     IN WITNESS WHEREOF, the undersigned directors have executed this Power of
Attorney effective as of the 21st day of March, 1997.


SAMUEL L. GINN                       TONI REMBE
______________________________       ______________________________
Samuel L. Ginn                       Toni Rembe


FRANK C. HERRINGER                   CONDOLEEZZA RICE
______________________________       ______________________________
Frank C. Herringer                   Condoleezza Rice


ROBERT W. MATSCHULLAT                CHARLES R. SCHWAB
______________________________       ______________________________
Robert W. Matschullat                Charles R. Schwab

                                     FORREST N. SHUMWAY
______________________________       ______________________________
Gordon E. Moore                      Forrest N. Shumway


PETER V. UEBERROTH
______________________________
Peter V. Ueberroth


<TABLE> <S> <C>

<ARTICLE>     5
<MULTIPLIER>  1,000,000
<PERIOD-TYPE>                     YEAR
<FISCAL-YEAR-END>                 DEC-31-1996
<PERIOD-END>                      DEC-31-1996
<CASH>                               472
<SECURITIES>                       1,046
<RECEIVABLES>                      2,383
<ALLOWANCES>                           0
<INVENTORY>                            0
<CURRENT-ASSETS>                       0
<PP&E>                             3,555
<DEPRECIATION>                     1,310
<TOTAL-ASSETS>                    49,875
<CURRENT-LIABILITIES>                  0
<BONDS>                                0
                  0
                          315
<COMMON>                              66
<OTHER-SE>                         3,760
<TOTAL-LIABILITY-AND-EQUITY>      49,875
<SALES>                                0
<TOTAL-REVENUES>                   6,228
<CGS>                                  0
<TOTAL-COSTS>                      3,829
<OTHER-EXPENSES>                       0
<LOSS-PROVISION>                     283
<INTEREST-EXPENSE>                   690
<INCOME-PRETAX>                      585
<INCOME-TAX>                         129
<INCOME-CONTINUING>                  456
<DISCONTINUED>                         0
<EXTRAORDINARY>                        0
<CHANGES>                              0
<NET-INCOME>                         456
<EPS-PRIMARY>                       6.59
<EPS-DILUTED>                       6.59

</TABLE>


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