TRANSAMERICA FINANCE CORP
424B2, 1994-05-25
PERSONAL CREDIT INSTITUTIONS
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PRICING SUPPLEMENT NO. 46                                    Rule 424(b)(2)
TRADE DATE  May 20, 1994                            Registration No.33-49763 
(To Prospectus Supplement dated September 23, 1993                            
including the Prospectus dated August 27, 1993)     CUSIP Number: 89350L EQ 1
May 27, 1994  
                                  $ 50,000,000 
                       TRANSAMERICA FINANCE CORPORATION
                         MEDIUM-TERM NOTES, SERIES D
               Due from 9 Months to 30 Years from Date of Issue

Floating Rate Note (x)                            Fixed Rate Note ( )  
Senior Medium-Term Note (x)                 Subordinated Medium-Term Note (X)
                                                                
Principal Amount:      $50,000,000.00      Issue Price: 100%               
Original Issue Date:   May 27, 1994      Specified Currency: U.S. Dollars
Interest Accrual Date: May 27, 1994      Maturity Date: May 27, 1997    
                                                                         
Redemption Date(s):  None                   New             Notice of         
Redemption Price(s): N/A                    Maturity        Renewal           
Authorized Denominations (if other than     Date(s):        Date(s): 
denominations of $100,000 and integral                                      
multiples of $1,000 in excess thereof                                         
in U.S. Dollars):    N/A                                                   

Repayment Date(s):   None                   Interest Payment Period: 
Repayment Price(s):  N/A                      Semi-Annually
Original Issue Discount                     Interest Payment Dates:          
Note:  ( ) Yes   (X) No                       May 27 and November 27  
Total Amount of OID:        N/A
Yield to Maturity:          N/A             Global Security: (X) Yes  ( ) No
Initial Accrual Period OID: N/A             Exchange Rate Agent:       N/A
Method Used to Determine                    Historical Exchange Rate:  N/A
Yield to Maturity and Initial
Accrual Period OID:         N/A
                              
(Only applicable to Floating Rate Notes):   Spread (plus or minus):   +.30%
  Initial Interest Rate:    N/A             Spread Multiplier:        N/A 
  Index Maturity:  3-Month                  Maximum Interest Rate:    N/A   
  Base Rate(s): Treasury Bills,             Minimum Interest Rate:    N/A 
                weekly average, unweighted
    If LIBOR, Designated LIBOR Page:        Calculation Rate Agent:UBS
                                                    Securities, Inc.
    ( ) LIBOR Reuters                                                         
    ( ) LIBOR Telerate                     Name of Agent:UBS Securities, Inc.
Index Currency:  U.S. Dollars               Agent's Discount or              
Interest Reset Period:      N/A               Commission: $83,067.00
Interest Reset Dates:       N/A             Net Proceeds to Co: $49,916,933.00

( ) Agent is acting as Agent for the sale of Notes by the Company at a price
to the public of  ( ) 100% of Principal Amount   ( ) ____% of Principal Amount

(x) Agent is purchasing Notes from the Company as Principal for resale to 
investors and other purchasers at: ( ) a fixed initial public offering price
of 100% of the principal amount; ( ) a fixed initial public offering price
of____% of the principal amount; (x) varying prices relating to prevailing
market prices at time of resale to be determined by Agent.

Additional Terms: For purposed of the accompanying Prospectus supplement and
Prospectus, references to the Agents shall be deemed to include UBS Securities
Inc., unless the context requires otherwise.

                              __________________
                              UBS Securities Inc.



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