TRANSAMERICA FINANCE CORP
424B5, 1994-04-14
PERSONAL CREDIT INSTITUTIONS
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PRICING SUPPLEMENT NO. 41                                    Rule 424(b)(5)
TRADE DATE  April 12, 1994                        Registration No.33-49763 
(To Prospectus Supplement dated September 23, 1993                            
including the Prospectus dated August 27, 1993)     CUSIP Number: 89350L EN 8
April 12, 1994
                                $   50,000,000 
                       TRANSAMERICA FINANCE CORPORATION
                      SENIOR MEDIUM-TERM NOTES, SERIES D


Floating Rate Note (X)                            Fixed Rate Note ( )  
Senior Medium-Term Note (X)                 Subordinated Medium-Term Note ( )
                                                                
Principal Amount:      $ 50,000,000.00      Issue Price: 100%               
Original Issue Date:   April 14, 1994    Specified Currency: U.S. Dollars
Interest Accrual Date: April 14, 1994    Maturity Date: April 14, 1997
                                                                         
Redemption Date(s):  None                   New             Notice of         
Redemption Price(s): N/A                    Maturity        Renewal           
Authorized Denominations (if other than     Date(s):        Date(s): 
denominations of $100,000 and integral                                      
multiples of $1,000 in excess thereof                                         
in U.S. Dollars):    N/A                                                   

Repayment Date(s):   None                   Interest Payment Period: 
Repayment Price(s):  N/A                      Quarterly

Original Issue Discount                     Interest Payment Dates:          
Note:  ( ) Yes   (X) No                 7/14/94, 10/14/94, 1/16/95, 4/14/95,   
     
                                              7/14/95,
                                        10/16/95, 1/15/96, 4/15/96, 7/15/96,   
     
                                        10/14/96,
                                              1/14/97, 4/14/97
Total Amount of OID:        N/A
Yield to Maturity:          N/A             Global Security: (X) Yes  ( ) No
Initial Accrual Period OID: N/A             Exchange Rate Agent:       N/A
Method Used to Determine                    Historical Exchange Rate:  N/A
Yield to Maturity and Initial
Accrual Period OID:         N/A
                              
(Only applicable to Floating Rate Notes):   Spread (plus or minus):  +0.10%
  Initial Interest Rate:    4.00            Spread Multiplier:        N/A 
  Index Maturity:  3 Month            Maximum Interest Rate:    N/A   
  Base Rate(s):    LIBOR                  Minimum Interest Rate:    N/A 
    If LIBOR, Designated LIBOR Page: 3750       Calculation Rate Agent:   N/A 
    ( ) LIBOR Reuters                                                         
    (X) LIBOR Telerate                      Name of Agent: Smith Barney
Shearson
Index Currency:  U.S. Dollars               Agent's Discount or              
Interest Reset Period: Quarterly          Commission: $14,000.00
Interest Reset Dates:Same as            Net Proceeds to Co: $49,986,000.00
                  interest payment dates
           
(X) Agent is acting as Agent for the sale of Notes by the Company at a price
to the public of  (X) 100% of Principal Amount   ( ) ____% of Principal Amount

( ) Agent is purchasing Notes from the Company as Principal for resale to 
investors and other purchasers at: ( ) a fixed initial public offering price
of 100% of the principal amount; ( ) a fixed initial public offering price
of____% of the principal amount; ( ) varying prices relating to prevailing
market prices at time of resale to be determined by Agent.
Additional Terms:  For purposes of the accompanying Prospectus supplement
and Prospectus, references to the Agents shall be deemed to include Smith
Barney Shearson Inc., unless the context requires otherwise.
                                ____________________
                              SMITH BARNEY SHEARSON INC.



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