TRANSAMERICA FINANCE CORP
424B2, 1994-04-06
PERSONAL CREDIT INSTITUTIONS
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PRICING SUPPLEMENT NO. 29                                     Rule 424(b)(2)
TRADE DATE  April 5, 1994                        Registration No.33-49763 
(To Prospectus Supplement dated September 23, 1993                            
including the Prospectus dated August 27, 1993)     CUSIP Number: 89350M DN 7

                                $2,000,000,000 
                       TRANSAMERICA FINANCE CORPORATION
                         MEDIUM-TERM NOTES, SERIES D
               Due from 9 Months to 30 Years from Date of Issue


Floating Rate Note ( )                      5.99% Fixed Rate Note (X)  
Senior Medium-Term Note ( )                 Subordinated Medium-Term Note (X)
                                                                
Principal Amount:      $3,000,000.00        Issue Price: 100%               
Original Issue Date:   April 12, 1994    Specified Currency: U.S. Dollars
Interest Accrual Date: April 12, 1993    Maturity Date: April 12, 1996 
                                                                         
Redemption Date(s):  None                   New             Notice of         
Redemption Price(s): N/A                    Maturity        Renewal           
Authorized Denominations (if other than     Date(s):        Date(s): 
denominations of $100,000 and integral                                      
multiples of $1,000 in excess thereof                                         
in U.S. Dollars):    N/A                                                   

Repayment Date(s):   None                   Interest Payment Period: 
Repayment Price(s):  N/A                      Semi-Annual

Original Issue Discount                     Interest Payment Dates:          
Note:  ( ) Yes   (X) No                       March 1 and September 1         
Total Amount of OID:        N/A
Yield to Maturity:          N/A             Global Security: (X) Yes  ( ) No
Initial Accrual Period OID: N/A             Exchange Rate Agent:       N/A
Method Used to Determine                    Historical Exchange Rate:  N/A
Yield to Maturity and Initial
Accrual Period OID:         N/A
                              
(Only applicable to Floating Rate Notes):   Spread (plus or minus):   N/A
  Initial Interest Rate:    N/A             Spread Multiplier:        N/A 
  Index Maturity:           N/A             Maximum Interest Rate:    N/A   
  Base Rate(s):             N/A             Minimum Interest Rate:    N/A 
    If LIBOR, Designated LIBOR Page:        Calculation Rate Agent:   N/A 
    ( ) LIBOR Reuters                                                         
    ( ) LIBOR Telerate                      Name of Agent: Salomon Bros. Inc.
Index Currency:  U.S. Dollars               Agent's Discount or              
Interest Reset Period:      N/A               Commission: $7,500.00 
Interest Reset Dates:       N/A             Net Proceeds to Co: $2,992,500.00 

( ) Agent is acting as Agent for the sale of Notes by the Company at a price
to the public of  (X) 100% of Principal Amount   ( ) ____% of Principal Amount

(x) Agent is purchasing Notes from the Company as Principal for resale to 
investors and other purchasers at: (x) a fixed initial public offering price
of 100% of the principal amount; ( ) a fixed initial public offering price
of____% of the principal amount; ( ) varying prices relating to prevailing
market prices at time of resale to be determined by Agent.
Additional Terms:  N/A



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