TRANSAMERICA FINANCE CORP
424B2, 1994-07-26
PERSONAL CREDIT INSTITUTIONS
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PRICING SUPPLEMENT NO. 54                                     Rule 424(b)(2)
TRADE DATE  July 22, 1994                             Registration No.33-49763

(To Prospectus Supplement dated September 23, 1993                            
including the Prospectus dated August 27, 1993)     CUSIP Number: 89350L EW 8
July 25, 1994
                                $2,000,000,000 
                       TRANSAMERICA FINANCE CORPORATION
                         MEDIUM-TERM NOTES, SERIES D
               Due from 9 Months to 30 Years from Date of Issue

Floating Rate Note (x)                            Fixed Rate Note ( )  
Senior Medium-Term Note (x)                 Subordinated Medium-Term Note ( )
                                                                
Principal Amount:      $50,000,000.00        Issue Price: 100%               
Original Issue Date:   July 26, 1994   Specified Currency: U.S. Dollars
Interest Accrual Date: July 26, 1994   Maturity Date: July 26, 1996 
                                                                         
Redemption Date(s):  None                   New             Notice of         
Redemption Price(s): N/A                    Maturity        Renewal           
Authorized Denominations (if other than     Date(s):  N/A   Date(s): N/A
denominations of $100,000 and integral                                      
multiples of $1,000 in excess thereof                                         
in U.S. Dollars):    N/A                                                   

Repayment Date(s):   None                   Interest Payment Period: 
Repayment Price(s):  N/A                      Monthly

Original Issue Discount                     Interest Payment Dates:          
Note:  ( ) Yes   (X) No                       26th of each month or next
                                              Business Day *
Total Amount of OID:        N/A
Yield to Maturity:          N/A             Global Security: (X) Yes  ( ) No
Initial Accrual Period OID: N/A             Exchange Rate Agent:       N/A
Method Used to Determine                    Historical Exchange Rate:  N/A
Yield to Maturity and Initial
Accrual Period OID:         N/A
                              
(Only applicable to Floating Rate Notes):  Spread (plus or minus):   +.10%
 Initial Interest Rate:    4.60%           Spread Multiplier:        N/A 
 Index Maturity:     1 Month               Maximum Interest Rate:    N/A   
 Base Rate(s):        LIBOR                Minimum Interest Rate:    N/A 
    If LIBOR, Designated LIBOR Page:       Calculation Rate Agent: CS First
                                                                   Boston
    ( ) LIBOR Reuters                                                         
    (x) LIBOR Telerate page 3750           Name of Agent: CS First Boston
Index Currency:   N/A                       Agent's Discount or              
Interest Reset Period: Monthly                Commission: $ 0
Interest Reset Dates: 26th of each month    Net Proceeds to Co: $50,000,000.00
                      or next business day*

( ) Agent is acting as Agent for the sale of Notes by the Company at a price
to the public of  ( ) 100% of Principal Amount   ( ) ____% of Principal Amount

(x) Agent is purchasing Notes from the Company as Principal for resale to 
investors and other purchasers at: ( ) a fixed initial public offering price
of 100% of the principal amount; ( ) a fixed initial public offering price
of____% of the principal amount; (x) varying prices relating to prevailing
market prices at time of resale to be determined by Agent.

Additional Terms: Notwithstanding the terms of the Prospectus Supplement, if
any Interest Payment Date or Interest Reset Date would otherwise be a day that
is not a Business Day, such Interest Payment Date or Interest Reset Date, as
the case may be, shall be postponed to the next day that is a Business Day
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