TRANSAMERICA FINANCE CORP
424B2, 1995-01-10
PERSONAL CREDIT INSTITUTIONS
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PRICING SUPPLEMENT NO. 71                            Rule 424(b)(2)
TRADE DATE  January 5, 1994                          Registration No.33-49763

(To Prospectus Supplement dated September 23, 1993                            
including the Prospectus dated August 27, 1993)      CUSIP Number: 89350M EP 1

                                $2,000,000,000 
                       TRANSAMERICA FINANCE CORPORATION
                         MEDIUM-TERM NOTES, SERIES D
               Due from 9 Months to 30 Years from Date of Issue

Floating Rate Note ( )                      8.45 Fixed Rate Note (x)  
Senior Medium-Term Note ( )                 Subordinated Medium-Term Note (x)
                                                                
Principal Amount:     $  1,000,000.00       Issue Price: 100%               
Original Issue Date: January 12, 1995       Specified Currency: U.S. Dollars
Interest Accrual Date:January 12, 1995      Maturity Date: January 12, 2000
                                                                         
Redemption Date(s):  None                   New             Notice of         
Redemption Price(s): N/A                    Maturity        Renewal           
Authorized Denominations (if other than     Date(s):  N/A   Date(s): N/A
denominations of $100,000 and integral                                      
multiples of $1,000 in excess thereof                                         
in U.S. Dollars):    N/A                                                   

Repayment Date(s):   None                   Interest Payment Period: 
Repayment Price(s):  N/A                      Semi-Annual

Original Issue Discount                     Interest Payment Dates:          
Note:  ( ) Yes   (X) No                       March 1 and September 1
Total Amount of OID:        N/A
Yield to Maturity:          N/A             Global Security: (X) Yes  ( ) No
Initial Accrual Period OID: N/A             Exchange Rate Agent:       N/A
Method Used to Determine                    Historical Exchange Rate:  N/A
Yield to Maturity and Initial
Accrual Period OID:         N/A
                              
(Only applicable to Floating Rate Notes):  Spread (plus or minus):   N/A
 Initial Interest Rate:    N/A             Spread Multiplier:        N/A 
 Index Maturity:           N/A             Maximum Interest Rate:    N/A   
 Base Rate(s):             N/A             Minimum Interest Rate:    N/A 
    If LIBOR, Designated LIBOR Page:       Calculation Rate Agent:   N/A
    ( ) LIBOR Reuters                                                         
    ( ) LIBOR Telerate                     Name of Agent: Goldman Sachs  
Index Currency:   N/A                      Agent's Discount or              
Interest Reset Period: N/A                    Commission: $ 5,000.00
Interest Reset Dates:  N/A                  Net Proceeds to Co: $ 995,000.00


(x) Agent is acting as Agent for the sale of Notes by the Company at a price
to the public of  (x) 100% of Principal Amount   ( ) ____% of Principal Amount

( ) Agent is purchasing Notes from the Company as Principal for resale to 
investors and other purchasers at: ( ) a fixed initial public offering price
of 100% of the principal amount; ( ) a fixed initial public offering price
of____% of the principal amount; ( ) varying prices relating to prevailing
market prices at time of resale to be determined by Agent.

Additional Terms: N/A
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