TRANSAMERICA FINANCE CORP
424B2, 1995-07-28
PERSONAL CREDIT INSTITUTIONS
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PRICING SUPPLEMENT NO. 13                            Rule 424(b)(2)
TRADE DATE: July 27, 1995                            Registration No.33-58365

(To Prospectus Supplement dated May 15, 1995                          
including the Prospectus dated April 5, 1995)      CUSIP Number: 89350L GK 2 


                                $3,000,000,000 
                       TRANSAMERICA FINANCE CORPORATION
                         MEDIUM-TERM NOTES, SERIES E
               Due from 9 Months to 30 Years from Date of Issue

Floating Rate Note ( )                      6.65 Fixed Rate Note (x)  
Senior Medium-Term Note (x)                 Subordinated Medium-Term Note ( )
                                                                
Principal Amount:    $ 1,000,000.00         Issue Price: 100%              
Original Issue Date: August 1, 1995         Specified Currency: U.S. Dollars
Interest Accrual Date: August 1, 1995       Maturity Date: August 1, 2000    

                                                                        
Redemption Date(s):  None                   New             Notice of
Redemption Price(s):N/A                     Maturity        Renewal           
Authorized Denominations (if other than     Date(s):  N/A   Date(s): N/A
denominations of $100,000 and integral                                     
multiples of $1,000 in excess thereof                                        
in U.S. Dollars):    N/A                                          
        
Repayment Date(s):   None                   Interest Payment Period: 
Repayment Price(s):  N/A                      Semi-Annual

Original Issue Discount                     Interest Payment Dates:          
Note:  ( ) Yes   (X) No                       March 1 and September 1
Total Amount of OID:        N/A
Yield to Maturity:          N/A             Global Security: (X)Yes  ( ) No
Initial Accrual Period OID: N/A             Exchange Rate Agent:      N/A
Method Used to Determine                    Historical Exchange Rate:  N/A
Yield to Maturity and Initial
Accrual Period OID:         N/A
                              
(Only applicable to Floating Rate Notes):  Spread (plus or minus):   N/A
 Initial Interest Rate:    N/A             Spread Multiplier:       N/A 
 Index Maturity:           N/A             Maximum Interest Rate:   N/A   
 Base Rate(s):             N/A             Minimum Interest Rate:   N/A 
    If LIBOR, Designated LIBOR Page:       Calculation Rate Agent:   N/A
    ( ) LIBOR Reuters                                                        
    ( ) LIBOR Telerate                     Name of Agent: BA Securities Inc  
Index Currency:   N/A                      Agent's Discount or    
Interest Reset Period: N/A                  Commission: $ 5,000.00
Interest Reset Dates:  N/A                 Net Proceeds to Co: $995,000.00 


(x) Agent is acting as Agent for the sale of Notes by the Company
at a price to the public of  (x) 100% of Principal Amount   ( ) ____% of
Principal Amount

( ) Agent is purchasing Notes from the Company as Principal for
resale to investors and other purchasers at: ( ) a fixed initial public
offering price of 100% of the principal amount; ( ) a fixed initial public
offering price of____% of the principal amount; ( ) varying prices relating to
prevailing market prices at time of resale to be determined by Agent.

Additional Terms:    N/A<PAGE>



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