<PAGE>
PRICING SUPPLEMENT NO. 36 Rule 424(b)(2)
TRADE DATE December 12, 1996 Registration No. 33-58365
(To Prospectus Supplement dated May 15, 1995
including the Prospectus dated April 5, 1995) CUSIP Number: 89350L HG 0
$3,000,000,00
TRANSAMERICA FINANCE CORPORATION
MEDIUM-TERM NOTES, SERIES E
Due from 9 Months to 30 Years from Date of Issue
Floating Rate Note (X) Fixed Rate Note( )
Senior Medium-Term Note (X) Subordinated Medium-Term Note( )
Principal Amount: $25,000,000.00 Issue Price: 100%
Original Issue Date: Dec. 17, 1996 Specified Currency: U.S. Dollars
Interest Accrual Date: Dec. 17, 1996 Maturity Date: December 17, 2001
Redemption Date(s): None New Notice of
Maturity Renewal
Date(s): Date(s):
Redemption Price(s): N/A
Authorized Denominations (if other than
denominations of $1,000 and integral
multiples of $1,000 in excess thereof
in U.S. Dollars): N/A
Repayment Date(s): None Interest Payment Period:
Quarterly
Repayment Price(s): N/A Interest Payment Dates:
17th of each March, June,
September and December
(or modified following business
day)
Original Issue Discount
Note: ( ) Yes (X) No
Total Amount of OID: N/A
Yield to Maturity: N/A Global Security: (X)Yes ( )
Initial Accrual Period OID: N/A Exchange Rate Agent: N/A
Method Used to Determine Historical Exchange Rate: N/A
Yield to Maturity and Initial
Accrual Period OID: N/A
(Only applicable to Floating Rate Notes): Spread (plus or minus): +.15
Initial Interest Rate: 5.70078 Spread Multiplier: N/A
Index Maturity: 3 Month Maximum Interest Rate: N/A
Base Rate(s): LIBOR Minimum Interest Rate: N/A
If LIBOR, Designated LIBOR Page: Calculation Rate Agent: Bank of
( ) LIBOR Reuters New York
(X) LIBOR Telerate page 3750 Name of Agent: JP Morgan
Index Currency: U.S. Dollars Agent's Discount or
Interest Reset Period: Quarterly Commission: $10,075.00
Interest Reset Dates: Same as interest Net Proceeds to Co: $24,989,925.00
payment dates
(X) Agent is acting as Agent for the sale of Notes by the Company
at a price to the public of (X) 100% of Principal Amount ( ) _____% of
Principal Amount
( ) Agent is purchasing Notes from the Company as Principal at
100% of the principal amount for resale to investors and other purchasers at:
( ) a fixed initial public offering price of 100% of the principal amount; ( ) a
fixed initial public offering price of____% of the principal amount;( ) varying
prices relating to prevailing market prices at time of resale to be determined
by Agent.<PAGE>
