PRICING SUPPLEMENT NO. 23 Rule 424(b)(2)
TRADE DATE March 15, 1996 Registration No. 33-58365
(To Prospectus Supplement dated May 15, 1995
including the Prospectus dated April 5, 1995) CUSIP Number: 89350L GV 8
$3,000,000,000
TRANSAMERICA FINANCE CORPORATION
MEDIUM-TERM NOTES, SERIES E
Due from 9 Months to 30 Years from Date of Issue
Floating Rate Note ( ) 6.60% Fixed Rate Note(X)
Senior Medium-Term Note (X) Subordinated Medium-Term Note( )
Principal Amount: $25,000,000.00 Issue Price: 100%
Original Issue Date: March 20, 1996 Specified Currency: U.S. Dollars
Interest Accrual Date: March 20, 1996 Maturity Date: March 20, 2001
Redemption Date(s): None New Notice of
Redemption Price(s): N/A Maturity Renewal
Authorized Denominations (if other than Date(s): Date(s):
denominations of $100,000 and integral
multiples of $1,000 in excess thereof
in U.S. Dollars): N/A
Repayment Date(s): None Interest Payment Period:
Repayment Price(s): N/A Semi-Annual
Original Issue Discount Interest Payment Dates:
Note: ( ) Yes (X) No March 1 and September 1
Total Amount of OID: N/A
Yield to Maturity: N/A Global Security: (X)Yes ( ) No
Initial Accrual Period OID: N/A Exchange Rate Agent: N/A
Method Used to Determine Historical Exchange Rate: N/A
Yield to Maturity and Initial
Accrual Period OID: N/A
(Only applicable to Floating Rate Notes): Spread (plus or minus): N/A
Initial Interest Rate: N/A Spread Multiplier: N/A
Index Maturity: N/A Maximum Interest Rate: N/A
Base Rate(s): N/A Minimum Interest Rate: N/A
If LIBOR, Designated LIBOR Page: Calculation Rate Agent: N/A
( ) LIBOR Reuters
( ) LIBOR Telerate Name of Agent:ABN AMRO Securities
(USA) Inc.
Index Currency: U.S. Dollars Agent's Discount or
Interest Reset Period: N/A Commission: $39,750.00
Interest Reset Dates: N/A Net Proceeds to Co: $24,960,250.00
( ) Agent is acting as Agent for the sale of Notes by the Company at a price
to the public of ( ) 100% of Principal Amount ( ) ____% of Principal Amount
(X) Agent is purchasing Notes from the Company as Principal for resale to
investors and other purchasers at: (X) a fixed initial public offering price
of 100% of the principal amount; ( ) a fixed initial public offering price
of____% of the principal amount; ( ) varying prices relating to prevailing
market prices at time of resale to be determined by Agent.
Additional Terms: N/A
