TRANSAMERICA FINANCE CORP
424B2, 1996-06-04
PERSONAL CREDIT INSTITUTIONS
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PRICING SUPPLEMENT NO. 26                      Rule 424(b)(2) 
TRADE DATE  May 31, 1996                        Registration No. 33-58365 
(To Prospectus Supplement dated May 15, 1995                   
including the Prospectus dated April 5, 1995)   CUSIP Number: 89350L GW 6 

                                $3,000,000,00 
                       TRANSAMERICA FINANCE CORPORATION 
                         MEDIUM-TERM NOTES, SERIES E 
               Due from 9 Months to 30 Years from Date of Issue 


Floating Rate Note (X)                      Fixed Rate Note( ) 
Senior Medium-Term Note (X)                 Subordinated Medium-Term Note( ) 
                                                              
Principal Amount:      $25,000,000.00       Issue Price: 100%  
Original Issue Date:   June 5, 1996         Specified Currency: U.S. Dollars 
Interest Accrual Date: June 5, 1996         Maturity Date: June 5, 2001 
      
Redemption Date(s):  None                   New             Notice of 
Redemption Price(s): N/A                    Maturity        Renewal         
Authorized Denominations (if other than     Date(s):        Date(s) 
denominations of $100,000 and integral                          
multiples of $1,000 in excess thereof                           
in U.S. Dollars):    N/A                                        
Repayment Date(s):   None                   Interest Payment Period 
Repayment Price(s):  N/A                              Quarterly 
Original Issue Discount                     Interest Payment Dates:  
Note:  ( ) Yes   (X) No                       5th of each March, June, 
                                                 September and December 
                                             (or modified following 
                                                      business day) 
Total Amount of OID:        N/A 
Yield to Maturity:          N/A             Global Security: (X)Yes  ( )  
Initial Accrual Period OID: N/A             Exchange Rate Agent:    N/A 
Method Used to Determine                    Historical Exchange Rate:  N/A 
Yield to Maturity and Initial 
Accrual Period OID:         N/A 
 
                              
(Only applicable to Floating Rate Notes):   Spread (plus or minus):   + .125 
  Initial Interest Rate:    5.65625%        Spread Multiplier:        N/A  
  Index Maturity:           3 Month         Maximum Interest Rate:    N/A 
  Base Rate(s):             LIBOR           Minimum Interest Rate:    N/A 
    If LIBOR, Designated LIBOR Page:        Calculation Rate Agent:   Bank of 
    ( ) LIBOR Reuters                                                New York  
    (X) LIBOR Telerate page 3750            Name of Agent: UBS Securities Inc. 
Index Currency:  U.S. Dollars               Agent's Discount or 
Interest Reset Period:  Quarterly           Commission: $27,250.00 
Interest Reset Dates: Same as interest      Net Proceeds to Co: $24,972,750.00 
                      payment dates 

(X) Agent is acting as Agent for the sale of Notes by the Company at a price 
to the public of (X) 100% of Principal Amount   ( ) ____% of Principal Amount 

( ) Agent is purchasing Notes from the Company as Principal for resale to 
investors and other purchasers at: ( ) a fixed initial public offering price 
of 100% of the principal amount; ( ) a fixed initial public offering price 
of____% of the principal amount; ( ) varying prices relating to prevailing 
market prices at time of resale to be determined by Agent 
Additional Terms:  N/A 




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