TRANSAMERICA FINANCE CORP
424B2, 1996-06-20
PERSONAL CREDIT INSTITUTIONS
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PRICING SUPPLEMENT NO. 27                      Rule 424(b)(2) 
TRADE DATE  June 18, 1996                       Registration No. 33-58365 
(To Prospectus Supplement dated May 15, 1995                   
including the Prospectus dated April 5, 1995)   CUSIP Number: 89350L GX 4 

                                $3,000,000,00 
                       TRANSAMERICA FINANCE CORPORATION 
                         MEDIUM-TERM NOTES, SERIES E 
               Due from 9 Months to 30 Years from Date of Issue 


Floating Rate Note ( )                      7.50% Fixed Rate Note(X) 
Senior Medium-Term Note (X)                 Subordinated Medium-Term Note( ) 
                                                              
Principal Amount:      $25,000,000.00       Issue Price: See Below    
Original Issue Date:   June 27, 1996        Specified Currency: U.S. Dollars 
Interest Accrual Date: June 27, 1996        Maturity Date: June 27, 2006
      
Redemption Date(s):  At the option of the   New             Notice of 
   Company, in whole, on the Interest       Maturity        Renewal
   Payment date occurring on June 27, 1999  Date(s):        Date(s):
   and each Interest Payment Date occurring
   in June or December thereafter upon at
   least 30 calendar days prior notice. 
Redemption Price(s): 100%  
Authorized Denominations (if other than 
denominations of $100,000 and integral                          
multiples of $1,000 in excess thereof                           
in U.S. Dollars):    N/A                                        
Repayment Date(s):   None                   Interest Payment Period:  
                                                      Monthly
 Repayment Price(s):  N/A                   Interest Payment Dates:   
                                               27th of each month  
                                              commencing July 27, 1996
Original Issue Discount
Note:  ( ) Yes   (X) No
Total Amount of OID:        N/A 
Yield to Maturity:          N/A             Global Security: (X)Yes  ( )  
Initial Accrual Period OID: N/A             Exchange Rate Agent:    N/A 
Method Used to Determine                    Historical Exchange Rate:  N/A 
Yield to Maturity and Initial 
Accrual Period OID:         N/A 
 
                              
(Only applicable to Floating Rate Notes):   Spread (plus or minus):   N/A 
  Initial Interest Rate:    N/A             Spread Multiplier:        N/A  
  Index Maturity:           N/A             Maximum Interest Rate:    N/A 
  Base Rate(s):             N/A             Minimum Interest Rate:    N/A 
    If LIBOR, Designated LIBOR Page:        Calculation Rate Agent:   N/A 
    ( ) LIBOR Reuters                                                          
    ( ) LIBOR                               Name of Agent: Merrill Lynch
                                                           & Co.   
Index Currency:  U.S. Dollars               Agent's Discount or 
Interest Reset Period:  N/A                 Commission: $400,000.00
Interest Reset Dates:   N/A                 Net Proceeds to Co: $24,600,000.00 

( ) Agent is acting as Agent for the sale of Notes by the Company at a price 
to the public of ( ) 100% of Principal Amount   ( ) ____% of Principal Amount 

(X) Agent is purchasing Notes from the Company as Principal at 100% of the
principal amount for resale to investors and other purchasers at: ( ) a fixed
initial public offering price of 100% of the principal amount; ( ) a fixed 
initial public offering price of____% of the principal amount; (X) varying 
prices relating to prevailing market prices at time of resale to be determined 
by Agent.

Additional Terms:  Interest rates offered by the Company with respect to the 
Notes sold under its Medium-Term Note Program may differ depending upon, among 
other things, the aggregate principal amount of Notes purchased in any single 
transaction.

For the purposes of the Notes offered hereby, Merrill Lynch & Co., Merrill 
Lynch, Pierce, Fenner & Smith Incorporated has been appointed as an Agent.







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