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PRICING SUPPLEMENT NO. 43 Rule 424(b)(2)
TRADE DATE 10/16/98 Registration No. 33-58365
(To Prospectus Supplement dated May 15, 1995
including the Prospectus dated April 5, 1995) CUSIP Number: 89350 LHN 5
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$3,000,000.00
TRANSAMERICA FINANCE CORPORATION
MEDIUM-TERM NOTES, SERIES E
Due from 9 Months to 30 Years from Date of Issue
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Floating Rate Note (X) Fixed Rate Note ( )
Senior Medium-Term Note (X) Subordinated Medium-Term Note ( )
Principal Amount: $50,000,000.00 Issue Price: 100%
Original Issue Date: 10/21/98 Specified Currency: U.S. Dollars
Interest Accrual Date: 10/21/98 Maturity Date: 11/18/99
Redemption Date(s): None New Notice of
Maturity Renewal
Date(s): Date(s):
Redemption Price(s): N/A
Authorized Denominations (if other than
denominations of $1,000 and integral
multiples of $1,000 in excess thereof
in U.S. Dollars): N/A
Repayment Date(s): None Interest Payment Period:
Quarterly
Repayment Price(s): N/A Interest Payment Dates:
18th of each May, August,
November and February
Original Issue Discount (or modified following business
Note: ( ) Yes (X) No day)
Total Amount of OID: N/A
Yield to Maturity: N/A
Initial Accrual Period OID: N/A Global Security: (X) Yes ( )
Method Used to Determine Exchange Rate Agent: N/A
Yield to Maturity and Initial Historical Exchange Rate: N/A
Accrual Period OID: N/A
(Only applicable to Floating Rate Notes): Spread (plus or minus): +.25
Initial Interest Rate: 5.45 Spread Multiplier: N/A
Index Maturity: 3 Month Maximum Interest Rate: N/A
Base Rate(s): LIBOR Minimum Interest Rate: N/A
If LIBOR, Designated LIBOR Page: Calculation Rate Agent: Bank of
( ) LIBOR Reuters Montreal
(X) LIBOR Telerate page 3750 Name of Agent: First Chicago
Index Currency: U.S. Dollars Capital Markets
Interest Reset Period: Quarterly Agent's Discount or
Interest Reset Dates: Same as interest Commission: $75,000.00
payment dates Net Proceeds to Co: $49,925,000.00
(X) Agent is acting as Agent for the sale of Notes by the Company
at a price to the public of (X) 100% of Principal Amount ( ) _____% of
Principal Amount
( ) Agent is purchasing Notes from the Company as Principal at
100% of the principal amount for resale to investors and other purchasers at:
( ) a fixed initial pubic offering price of 100% of the principal amount; ( ) a
fixed initial public offering price of _____% of the principal amount; ( ) varying
prices relating to prevailing market prices at time of resale to be determined
by Agent.
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