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PRICING SUPPLEMENT NO. 40 Rule 424 (b) (2)
TRADE DATE: September 9, 1998 Registration No. 33-58365
(To Prospectus Supplement dated May 15, 1995
including the Prospectus dated April 5, 1995) CUSIP Number: 89350LHL9
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$3,000,000,000
TRANSAMERICA FINANCE CORPORATION
MEDIUM-TERM NOTES, SERIES E Due from
9 Months to 30 years from Date of Issue
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<S> <C> <C>
Floating Rate Note ( ) 5.74% Fixed Rate Note (X)
Senior Medium-Term Note (X) Subordinated Medium-Term Note ( )
Principal Amount: $30,000,000.00 Issue Price: 100%
Original Issue Date: September 14, 1998 Specified Currency: U.S. Dollars
Interest Accrual Date: September 14, 1998 Maturity Date: September 15, 2003
Interest Rate: 5.74% per annum
Redemption Date (s): None New Notice of
Maturity Renewal
Date (s): Date (s):
Redemption Price (s): N/A
Authorized Denominations (if other than denominations
of $1,000 and integral multiples of $1,000 in excess
thereof in U.S. Dollars: N/A
Repayment Date (s): N/A Interest Payment Period: Semi-annual
Repayment Price (s): N/A Interest Repayment Dates: March 15 and
September 15 commencing March 15, 1999
Original Issue Discount
Note: ( ) Yes (X) No
Total Amount of OID: N/A
Yield to Maturity: N/A Global Security: (X) Yes ( ) No
Initial Accrual Period OID: N/A Exchange Rate Agent: N/A
Method Used to Determine Historical Exchange Rate: N/A
Yield to Maturity and Initial
Accrual Period OID: N/A
(Only applicable to Floating Rate Notes): Spread (plus or minus): N/A
Initial Interest Rate: N/A Spread Multiplier: N/A
Index Maturity: N/A Maximum Interest Rate: N/A
Base Rate (s): N/A Minimum Interest Rate: N/A
If LIBOR, Designated LIBOR Page: Calculation Rate Agent: N/A
( ) LIBOR Reuters Name of Agent: Morgan Stanley
( ) LIBOR Agent's Discount or Commission: $150,000
Index Currency: N/A Net Proceeds to Co.: $29,850,000.00
Interest Reset Period: N/A
Interest Reset Dates: N/A
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( ) Agent is acting as Agent for the sale of Notes by the Company at a price to
the public of ( ) 100% of Principal Amount ( ) ___% of Principal Amount
(X) Agent is purchasing Notes from the Company as Principal at 100% of the
principal amount for resale to investors and other purchasers at: (X) a fixed
initial public offering price of 100% of the principal amount; ( ) a fixed
initial public offering price of ___% of the principal amount; ( ) varying
prices relating to prevailing market prices at time of resale to be determined
by Agent.
