TRANSAMERICA FINANCE CORP
424B2, 1999-05-19
PERSONAL CREDIT INSTITUTIONS
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PRICING SUPPLEMENT NO. 24                                                       Rule 424 (b) (2)             
TRADE DATE  May 17, 1999                                                        Registration No. 333-69065   
(To  Prospectus  Supplement  dated on  January  5, 1999  including  the                                      
Prospectus dated December 28, 1998)                                             CUSIP Number: 89350LJS2  
                                                                                



                                                          $4,000,000,000.00
                                                  TRANSAMERICA FINANCE CORPORATION
                                                     MEDIUM-TERM NOTES, SERIES F
                                               Due 9 Months or More from Date of Issue



Floating Rate Note         (x)                                                  Fixed Rate Note ( )              
Senior Medium-Term Note    (x)                                                  Subordinated Medium-Term Note ( )
                                                                                
Principal Amount:            $  100,000,000.00                                  Issue Price:                 100%             
Original Issue Date:         May 20, 1999                                       Specified Currency:          US Dollars       
Interest Accrual Date:       May 20, 1999                                       Maturity Date:               May 20, 2002 
Interest Rate:                                                                                                 
                                                                                                                              
Redemtion Date(s):           None                                               New Maturity Date(s):                         
                                                                                Notice of Renewal Date(s):                    
Redemption Price(s):         N/A                                                


Authorized  Denominations (if other than  denominations of $1,000 and           Index Currency:             
intergal multiples of $1,000 in excess thereof in US Dollars): N/A              Interest Reset Period:                     
                                                                                Interest Reset Dates:                      
Repayment Date(s):                            None                                                                         
                                                                                Interest Payment Period:     Quarterly           
Repayment Price(s):                           N/A                               Interest Payment Dates:      20th of each February,
                                                                                                             May, August and 
                                                                                                             November starting
                                                                                                             August 20th, 1999 (or
                                                                                                             modified following 
Original Issue Discount                                                                                      business day)        
Note:                                         ( ) Yes   (x) No                                                                     
Total Amount of OID:                          N/A                               Global Security:              (x) Yes ( ) No       
Yield to Maturity:                            N/A                               Exchange Rate Agent:          N/A                  
Initial Accrual Period OID:                   N/A                               Historical Exchange Rate:     N/A                  
Method Used to Determine Yield                                                                                                     
to Maturity and Initial Accrual Period OID:   N/A                               Spread (plus or minus):       +.20                 
                                                                                Spread Multiplier:            N/A                  
                                                                                Maximum Interest Rate:        N/A                  
                                                                                Minimum Interest Rate:        N/A                  
(Only applicable to Floating Rate Notes):                                       Calculation Rate Agent:       Bank of Montreal     
         Initial Interest Rate:    5.23                                                                                            
         Index Maturity:           3 Month                                      Name of Agent:  ABN AMRO, Merrill Lynch, Banc of
                                                                                                America Securities, Salomon Smith
                                                                                                Barney and Barclays Capital
         Base Rate(s):             LIBOR                                                                    
                  If LIBOR, Designated LIBOR page:                              Agent's Discount or Commission:  $350,000.00    
                  ( ) LIBOR Reuters                                             Net Proceeds to Company:         $99,650,000.00
                  (x) LIBOR Telerate page 3750                                  


(x) ABN AMRO, Merrill Lynch, Banc of America Securities and Barclays Capital are acting as Agent for the sale of Notes by the 
Company at a price to the public of (x) 100% of Principal  Amount ( ) % of Principal Amount

(x) Salomon Smith Barney is purchasing Notes from the Company as Principal at 100% of the principal amount for resale to investors
 and other purchasers at: ( ) a fixed initial public offering  price of _____% of the principal amount; ( ) varying prices relating
 to prevailing market prices at a time of resale to be determined by Agent.


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