TRANSAMERICA FINANCE CORP
424B2, 1999-12-13
PERSONAL CREDIT INSTITUTIONS
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<PAGE>

Pricing Supplement No. 30
(To the Prospectus dated December 28, 1998 and
the Prospectus Supplement dated January 5, 1999)


                        Transamerica Finance Corporation

                          Medium-Term Notes, Series F
                         $200,000,000 Fixed Rate Notes
                             due December 14, 2001

Trade Date:                            December 9, 1999
Original Issue Date:                   December 14, 1999
Principal Amount:                      U.S.$200,000,000
Price to Public:                       99.934%
Proceeds to Company:                   99.684%
Interest Rate:                         6.800%
Interest Payment Dates:                14th of June and December
Maturity Date:                         December 14, 2001
Specified Currency:                    U.S. dollars
Form:                                  Book-Entry
CUSIP No.:                             89350LJZ6
Original Issue Discount Note:          No
Agents, as principals:                 Morgan Stanley & Co. Incorporated,
                                       Warburg Dillon Read LLC and
                                       Bank of America Securities LLC
Other Provisions:                      See Additional Terms

     NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY OTHER REGULATORY
BODY HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR DETERMINED IF THIS
PRICING SUPPLEMENT OR THE RELATED PROSPECTUS SUPPLEMENT AND PROSPECTUS ARE
TRUTHFUL OR COMPLETE.  ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

     CERTAIN PERSONS PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS
THAT STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE NOTES.
SPECIFICALLY, THE AGENT MAY OVER-ALLOT IN CONNECTION WITH THE OFFERING, AND MAY
BID FOR, AND PURCHASE, THE NOTES IN THE OPEN MARKET.  FOR A DESCRIPTION OF THESE
ACTIVITIES, SEE "PLAN OF DISTRIBUTION".

                           MORGAN STANLEY DEAN WITTER

            WARBURG DILLON READ LLC   BANK OF AMERICA SECURITIES LLC


                                December 9, 1999
<PAGE>

                                ADDITIONAL TERMS

          These Additional Terms constitute a part of Pricing Supplement No. 30
dated December 9, 1999 of Transamerica Finance Corporation (the "Company") and
contain a description of additional terms and provisions applicable to the
Company's fixed rate securities due December 14, 2001 (the "Notes") constituting
a tranche of the Company's Medium-Term Notes, Series F.  The Notes are described
in the Prospectus, dated December 28, 1998, and the Prospectus Supplement, dated
January 5, 1999, for the Medium-Term Notes, Series F, referred to above, and
reference is made thereto for a detailed summary of additional provisions of the
Notes.  The Notes are Fixed Rate Notes as described in the Prospectus
Supplement.  The description of the particular terms of the Notes set forth in
this Pricing Supplement supplements, and to the extent inconsistent therewith
replaces, the description of the terms and provisions under "Description of Debt
Securities" in the Prospectus and "Description of Notes" in the Prospectus
Supplement.  Capitalized terms used but not defined herein shall have the
meanings given them in such Prospectus and Prospectus Supplement.

          The Notes will be Senior Indebtedness of the Company.

Interest Rate and Interest Payment Dates.

          The principal amount of Notes will be limited to $200,000,000 and the
Notes will mature on December 14, 2001 (the "Maturity Date").

          The Notes will bear interest at a fixed rate of 6.800% from the date
of issuance as described in the Prospectus Supplement under "Description of
Notes -- Fixed Rate Notes."

          Interest will be payable on the Notes on June 14 and December 14
(each, an "Interest Payment Date"), commencing June 14, 2000, to the persons in
whose name the Notes are registered on the fifteenth calendar day (whether or
not a Business Day) immediately preceding the related Interest Payment Date
(each, a "Record Date").

          The Notes will be issued in denominations of $1,000 and integral
multiples thereof.

                                      PS-2
<PAGE>

                              PLAN OF DISTRIBUTION

          The Agents, as principals, named below (the "Underwriters"), have each
agreed to purchase, and Transamerica Finance Corporation has agreed to sell to
them, the principal amount of the Notes set forth below opposite their names.
Subject to certain terms and conditions, the Underwriters have severally, and
not jointly agreed to purchase the Notes.  The Terms Agreement dated December 9,
1999 between Transamerica Finance Corporation and the Underwriters provides the
terms and conditions that govern this purchase.  The Terms Agreement
incorporates by reference the Distribution Agreement discussed in the Prospectus
Supplement.

<TABLE>
<CAPTION>
NAME                                                                             PRINCIPAL AMOUNT
<S>                                                                              <C>
Morgan Stanley & Co. Incorporated.............................................     $120,000,000
Warburg Dillon Read LLC.......................................................       40,000,000
and Bank of America Securities LLC............................................       40,000,000
                                                                                   ============
Total.........................................................................     $200,000,000
</TABLE>

          The Underwriters initially propose to offer part of the notes directly
to the public at the public offering price of 99.934% and part to certain
dealers at such prices less a concession not in excess of 0.125%.  Any
Underwriter may allow, and any such dealers may reallow, a concession to certain
other dealers not to exceed 0.0625%.  After the notes are released to the
public, the offering price and other selling terms may from time to time be
varied by the Underwriters.  The Underwriters and any dealers that participate
with the Underwriters in the distribution of Notes may be deemed to be
Underwriters, and any discounts or commissions received by them and any profit
on the resale of the Notes by them may be deemed to be underwriting
compensation.

          The Notes will not have an established trading market.  The Company
has been advised by the Underwriters that it intends to make a market in the
Notes, but it is not obligated to do so and may discontinue market making at any
time without notice.

          The Company will indemnify the Underwriters against certain
liabilities, including liabilities under the Securities Act of 1933, as amended,
or contribute to payments the Underwriters may be required to make in respect
thereof.

          In order to facilitate the offering of the Notes, the Underwriters may
engage in transactions that stabilize, maintain or otherwise affect the prices
of the Notes.  Specifically, the Underwriters may over-allot in connection with
the offering, creating a short position in the Notes for its own account.  In
addition, to cover over-allotments or to stabilize the price of the Notes, the
Underwriters may bid for, and purchase, the Notes in the open market.  Finally,
the Underwriters may reclaim selling concessions allowed to a dealer for
distributing the Notes in the offering if the Underwriters repurchase previously
distributed Notes in transactions to cover short positions, in stabilization
transactions or otherwise.  Any of these activities may stabilize or maintain
the market prices of the Notes above independent market levels.  The
Underwriters are not required to engage in these activities and may end any of
these activities at any time.

          In the ordinary course of business, the Underwriters and their
affiliates have engaged and may in the future engage in commercial and
investment banking transactions with the Company and certain of its affiliates.

                                      PS-3


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