TRANSAMERICA FINANCE CORP
424B2, 1999-01-27
PERSONAL CREDIT INSTITUTIONS
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PRICING SUPPLEMENT NO. 7                              Rule 424(b)(2)
TRADE DATE  January 25, 1999                          Registration No. 333-69065
(To Prospectus Supplement dated on January 5, 1999
including the Prospectus dated December 28, 1998)     CUSIP Number: 89350LHZ8

                                  $4,000,000.00
                        TRANSAMERICA FINANCE CORPORATION
                           MEDIUM-TERM NOTES, SERIES F
                     Due 9 Months or more from Date of Issue

Floating Rate Note ( )                      Fixed Rate Note (X)
Senior Medium-Term Note (X)                 Subordinated Medium-Term Note ( )

Principal Amount:      $50,000,000.00       Issue Price:   100%
Original Issue Date:   January 28, 1999     Specified Currency:  U.S. Dollars
Interest Accrual Date: January 28, 1999     Maturity Date:  January 29, 2001
Interest Rate: 5.43% per annum

Redemption Date(s):  None                   New        Notice of
                                            Maturity   Renewal
                                            Date(s):   Date(s):
Redemption Price(s): N/A
Authorized Denominations (if other than
denominations of $1,000 and integral
multiples of $1,000 in excess thereof
in U.S. Dollars):    N/A
Repayment Date(s):   None                   Interest Payment Period:
                                                Semi-annual
Repayment Price(s):  N/A                    Interest Payment Dates:
                                                March 1 & September 1
Original Issue Discount                         (or modified following business
Note:  ( ) Yes     (X) No                       day)
Total Amount of OID:          N/A
Yield to Maturity:            N/A
Initial Accrual Period OID:   N/A           Global Security: (X) Yes  ( )
Method Used to Determine                    Exchange Rate Agent:   N/A
Yield to Maturity and Initial               Historical Exchange Rate:  N/A
Accrual Period OID:           N/A

(Only applicable to Floating Rate Notes):   Spread (plus or minus):  N/A
     Initial Interest Rate:   N/A           Spread Multiplier:       N/A
     Index Maturity:          N/A           Maximum Interest Rate:   N/A
     Base Rate(s):            N/A           Minimum Interest Rate:   N/A
          If LIBOR, Designated LIBOR Page:  Calculation Rate Agent:  N/A
          ( ) LIBOR Reuters
          ( ) LIBOR Telerate page 3750      Name of Agent: Morgan Stanley,
                                                           Chase Securities &
Index Currency:                                            Prudential Securities
Interest Reset Period:                      Agent's Discount or
Interest Reset Dates:                       Commission:          $   125,000.00
                                            Net Proceeds to Co:  $49,875,000.00

(X) Agent  is acting as Agent for the sale of Notes by the Company at a price to
the public of (X) 100% of Principal Amount ( ) _____% of Principal Amount

( ) Agent is  purchasing  Notes  from the  Company as  Principal  at 100% of the
principal amount for resale to investors and other purchasers at:
( ) a fixed initial public offering price of 100% of the principal amount; ( ) a
fixed initial public offering price of ___% of the principal amount; ( ) varying
prices  relating to prevailing  market prices at time of resale to be determined
by Agent.


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