TRANSAMERICA FINANCE CORP
424B2, 1999-05-12
PERSONAL CREDIT INSTITUTIONS
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PRICING SUPPLEMENT NO. 23                                                       Rule 424 (b) (2)             
TRADE DATE  May 11th and 12th, 1999                                             Registration No. 333-69065   
(To Prospectus Supplement dated on January 5, 1999 including the
Prospectus dated December 28, 1998)                                             CUSIP Number: 89350LJR4  
                                                                                



                                                           $4,000,000,000.00                                         
                                                  TRANSAMERICA FINANCE CORPORATION
                                                     MEDIUM-TERM NOTES, SERIES F
                                               Due 9 Months or More from Date of Issue



Floating Rate Note         ( )                                                  Fixed Rate Note (x)              
Senior Medium-Term Note    (x)                                                  Subordinated Medium-Term Note ( )
                                                                                
Principal Amount:            $  100,000,000.00                                  Issue Price:                 100%             
Original Issue Date:         May 14, 1999                                       Specified Currency:          US Dollars       
Interest Accrual Date:       May 14, 1999                                       Maturity Date:               May 14, 2004 
Interest Rate:               6.37% per annum                                                                                  
                                                                                                                              
Redemtion Date(s):           None                                               New Maturity Date(s):                         
                                                                                Notice of Renewal Date(s):                    
Redemption Price(s):         N/A                                                


Authorized  Denominations (if other than  denominations of $1,000 and           Index Currency:                            
intergal multiples of $1,000 in excess thereof on US Dollars): N/A              Interest Reset Period:                     
                                                                                Interest Reset Dates:                      
Repayment Date(s):                            None                                                                         
                                                                                Interest Payment Period:     Semi-annual           
Repayment Price(s):                           N/A                               Interest Payment Dates:      March 1 & September 1 
                                                                                                             (or following
Original Issue Discount                                                                                      business day)        
Note:                                         ( ) Yes   (x) No                                                                     
Total Amount of OID:                          N/A                               Global Security:              (x) Yes ( ) No       
Yield to Maturity:                            N/A                               Exchange Rate Agent:          N/A                  
Initial Accrual Period OID:                   N/A                               Historical Exchange Rate:     N/A                  
Method Used to Determine Yield                                                                                                     
to Maturity and Initial Accrual Period OID:   N/A                               Spread (plus or minus):       N/A                  
                                                                                Spread Multiplier:            N/A                  
                                                                                Maximum Interest Rate:        N/A                  
                                                                                Minimum Interest Rate:        N/A                  
(Only applicable to Floating Rate Notes):                                       Calculation Rate Agent:       N/A                  
         Initial Interest Rate:     N/A                                                                                            
         Index Maturity:   N/A                                                  Name of Agent: Warburg Dillon Read, SG Cowen, 
         Base Rate(s)      N/A                                                  Chase Securities, & Morgan Stanley
                                                                                   
                  If LIBOR, Designated LIBOR page:                              Agent's Discount or Commission:  $500,000.00    
                  ( ) LIBOR Reuters                                             Net Proceeds to Company:         $99,500,000.00
                  ( ) LIBOR Telerate page 3750                                  


(x) Warburg Dillon Read, SG Cowen, and Chase Securities are acting as Agents for the sale of Notes by the Company at a price to 
the public of (x) 100% of Principal  Amount ( ) % of Principal Amount

(x) Morgan Stanley is purchasing Notes from the Company as Principal  at 100% of the  principal  amount for resale to
investors  and other purchasers at: ( ) a fixed  initial  public  offering  price of _____% of the  principal  amount;  
( ) varying prices relating to prevailing market prices at a time of resale to be determined by Agent.


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