AUDITS & SURVEYS WORLDWIDE INC
10-Q, 1996-11-12
ENGINEERING, ACCOUNTING, RESEARCH, MANAGEMENT
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

[X]  QUARTERLY  REPORT  PURSUANT  TO  SECTION  13 OR 15 (d)  OF  THE  SECURITIES
     EXCHANGE ACT OF 1934


                For the quarterly period ended September 30, 1996

                                       OR

[ ]  TRANSITION  REPORT  PURSUANT  TO SECTION  13 OR 15(d) OF THE  SECURITIES
     EXCHANGE ACT OF 1934

         For the transition period from ______________ to _____________

                         Commission File Number: 1-7675

                        AUDITS & SURVEYS WORLDWIDE, INC.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)


              Delaware                                  13-1809586
              --------                                  ----------
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)

650 Avenue Of The Americas, New York, NY                  10011
- ----------------------------------------                  -----
(Address of principal executive offices)                (Zip Code)

Registrant's telephone number, including area code: (212) 627-9700
                                                    ----------------

           Indicate  by check  mark  whether  the  registrant  (1) has filed all
reports  required to be filed by Section 13 or 15(d) of the Securities  Exchange
Act of 1934 during the preceding 12 months (or for such shorter  period that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

            Yes     X              No 
                  -----                  -----

           The number of shares  outstanding of each of the issuer's  classes of
common stock, as of May 10, 1996 was:

              CLASS                                   NUMBER OF SHARES
              -----                                   ----------------
Common Stock, $0.01 par value                              13,099,103


<PAGE>



                        AUDITS & SURVEYS WORLDWIDE, INC.


                                      INDEX



                                                                            PAGE

PART I.        FINANCIAL INFORMATION

Item 1.        Financial Statements.

               Condensed Consolidated Balance Sheets-
                  September 30, 1996 and December 31, 1995                   3-4

               Condensed Consolidated Statements of Income-
                  Three and Nine Months ended September 30, 1996 and 1995     5

               Condensed Consolidated Statements of Cash Flows-
                  Nine Months ended September 30, 1996 and 1995               6

               Condensed Consolidated Statement of Stockholders' Equity-
                  September 30, 1996                                          7

               Notes to Condensed Consolidated Financial Statements           8

Item 2.        Management's Discussion and Analysis of Financial Condition
               and Results of Operations.                                   9-10


PART II.       OTHER INFORMATION

Item 6.        Exhibits and Reports on Form 8-K.                             11

               Signatures                                                    12



                                       -2-

<PAGE>



PART I.  FINANCIAL INFORMATION
ITEM 1.     FINANCIAL STATEMENTS

AUDITS & SURVEYS WORLDWIDE, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
================================================================================
(Dollar amounts in thousands)


                                                 SEPT. 30, 1996  DEC. 31,1995
                                                     -------       -------
                                                   (Unaudited)
ASSETS

CURRENT ASSETS:
        Cash                                         $ 2,093       $   936
        Accounts receivable:
            Billed                                     5,876         8,687
            Unbilled                                   4,289         2,366
        Prepaid expenses and inventories               1,587         1,320
        Other current assets                             417           606
        Net assets held for sale                         300           983
                                                     -------       -------

            Total current assets                      14,562        14,898

PROPERTY AND EQUIPMENT, NET                            3,005         3,127

RECEIVABLE FROM SALE OF ASSETS                           500           500
PREPAID PENSION COSTS                                    943           943
DEFERRED INCOME TAX ASSET                              3,363         3,398
OTHER ASSETS                                           1,717         2,021
                                                     -------       -------

TOTAL ASSETS                                         $24,090       $24,887
                                                     =======       =======



                       See notes to condensed consolidated
                             financial statements.



                                       -3-

<PAGE>



AUDITS & SURVEYS WORLDWIDE, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
================================================================================
(Dollar amounts in thousands)
<TABLE>
<CAPTION>
                                                              SEPT. 30, 1996  DEC. 31,1995
                                                              --------------  ------------
                                                                (Unaudited)
<S>                                                                 <C>        <C>     
LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
        Short-term bank debt                                        $   --     $  1,200
        Accounts payable and accrued expenses                          4,109      4,877
        Accrued payroll and bonuses                                    2,298      1,917
        Customer billings in excess of revenues earned                 3,266      4,282
        Income taxes payable                                             829       --
        Current portion of long-term debt                                554        658
        Current portion of capital lease obligations                      91         75
                                                                    --------   --------

            Total current liabilities                                 11,147     13,009

LONG-TERM DEBT-Net of current portion                                  2,083      2,647
CAPITAL LEASE OBLIGATIONS - Net of current portion                       171        222
DEFERRED INCOME TAX LIABILITY                                            405        405
OTHER LIABILITIES                                                      1,835      1,977
                                                                    --------   --------

            Total liabilities                                         15,641     18,260
                                                                    --------   --------

COMMITMENTS AND CONTINGENCIES                                           --         --

STOCKHOLDERS' EQUITY:
        Preferred stock, $1.00 par value, 1,000,000 shares
           authorized and unissued                                      --         --
        Common stock, $.01 par value, 30,000,000 shares
           authorized; 13,099,103 shares issued at Sept. 30, 1996
           and 13,094,755 shares issued at Dec. 31, 1995                 131        131
        Additional paid-in capital                                     4,369      4,486
        Retained earnings                                              3,918      2,014
        Cumulative foreign currency translation adjustment                31         (4)
                                                                    --------   --------

        Total stockholders' equity                                     8,449      6,627
                                                                    --------   --------

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                          $ 24,090   $ 24,887
                                                                    ========   ========
</TABLE>
                       See notes to condensed consolidated
                             financial statements.

                                       -4-

<PAGE>



AUDITS & SURVEYS WORLDWIDE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED) 
================================================================================
(Dollar amounts in thousands except for per share data)

<TABLE>
<CAPTION>
                                             THREE MONTHS ENDED               NINE MONTHS ENDED
                                                SEPTEMBER 30,                   SEPTEMBER 30,
                                        ----------------------------    ----------------------------

                                            1996            1995             1996           1995
                                        ------------    ------------    ------------    ------------

<S>                                     <C>             <C>             <C>             <C>         
REVENUES                                $     14,697    $     12,783    $     44,997    $     40,615
                                        ------------    ------------    ------------    ------------

COSTS AND EXPENSES:
        Direct costs                           6,643           6,670          21,091          20,623
        Selling, general and
           administrative expenses             6,447           6,348          18,778          18,073
        Incentive bonuses                        514             450           1,727           1,199
        Interest expense                          68             121             245             285
        Other expenses (income) - net            (88)            119            (314)           (188)
                                        ------------    ------------    ------------    ------------

TOTAL COSTS AND EXPENSES                      13,584          13,708          41,527          39,992
                                        ------------    ------------    ------------    ------------

INCOME (LOSS) BEFORE
    PROVISION (CREDIT)
    FOR INCOME TAXES                           1,113            (925)          3,470             623

PROVISION (CREDIT) FOR
    INCOME TAXES                                 501            (435)          1,566             255
                                        ------------    ------------    ------------    ------------

NET INCOME (LOSS)                       $        612    $       (490)   $      1,904    $        368
                                        ------------    ------------    ------------    ------------

NET INCOME (LOSS) PER SHARE             $        .05    $       (.04)   $        .15    $        .03
                                        ============    ============    ============    ============

WEIGHTED AVERAGE NUMBER
    OF  COMMON SHARES
    OUTSTANDING                           13,099,103      13,094,755      13,099,103      12,298,517
                                        ============    ============    ============    ============
</TABLE>



                       See notes to condensed consolidated
                             financial statements.

                                       -5-

<PAGE>

AUDITS & SURVEYS WORLDWIDE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
================================================================================
(Dollar amounts in thousands)
<TABLE>
<CAPTION>
                                                                                     NINE  MONTHS  ENDED
                                                                                       SEPTEMBER  30,
                                                                                     ------------------
                                                                                       1996       1995
                                                                                     -------    -------
<S>                                                                                  <C>        <C>    
CASH FLOW FROM OPERATING ACTIVITIES:
        Net income                                                                   $ 1,904    $   368
        Adjustments to reconcile net income to net cash provided by
         (used in) operating activities:
            Depreciation and amortization                                                541        406
            Deferred income taxes                                                         68       (163)
            Amortization of deferred charges                                              19         60
            Accrued rent                                                                 (13)       167
            Changes in operating assets and liabilities:
               Accounts receivable                                                       888     (1,097)
               Prepaid expenses and inventories                                         (267)        72
               Other current assets                                                     (143)       (75)
               Other assets                                                              275       (627)
               Income taxes payable                                                    1,128       (998)
               Accounts payable and accrued expenses                                    (767)       363
               Accrued payroll and bonuses                                               381     (1,723)
               Customer billings in excess of revenues earned                         (1,016)      (598)
               Net assets held for sale                                                   32        (96)
               Other                                                                    (121)        28
                                                                                     -------    -------
                               Net cash provided by (used in) operating activities     2,909     (3,913)
                                                                                     -------    -------

CASH FLOWS FROM INVESTING ACTIVITIES:
        Purchases of property and equipment                                             (418)      (589)
        Payment of merger costs                                                         (124)      (191)
        Proceeds from sale of assets                                                     650       --
        Cash received from Triangle merger                                              --        1,090
                                                                                     -------    -------
                               Net cash provided by investing activities                 108        310
                                                                                     -------    -------

CASH FLOWS FROM FINANCING ACTIVITIES:
        Proceeds from bank borrowings                                                  1,931      3,700
        Principal payments of notes payable to officers/stockholders                    --         (984)
        Principal payments of debt                                                    (3,799)      (211)
        Principal payments of capital lease obligations                                  (35)      (121)
        Issuance of common stock                                                           7       --
                                                                                     -------    -------
                               Net cash (used in) provided by financing activities    (1,896)     2,384
                                                                                     -------    -------

EFFECT OF EXCHANGE RATE DIFFERENCES ON CASH                                               36         39
                                                                                     -------    -------

NET INCREASE (DECREASE) IN CASH                                                        1,157     (1,180)

CASH, BEGINNING OF PERIOD                                                                936        754
                                                                                     -------    -------

CASH (CASH OVERDRAFT),  END OF PERIOD                                                $ 2,093    $  (426)
                                                                                     -------    -------

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
        Cash paid during the period for:            Interest                         $   319    $   204
                                                                                     -------    -------

                                                    Income taxes                     $   366    $ 1,335
                                                                                     -------    -------
</TABLE>

                       See notes to condensed consolidated
                             financial statements.

                                       -6-
<PAGE>



AUDITS & SURVEYS WORLDWIDE, INC.
CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY (UNAUDITED)
================================================================================
(Dollar amounts in thousands)

<TABLE>
<CAPTION>
                                                                                         CUMULATIVE
                                                                                          FOREIGN
                                                            ADDITIONAL                    CURRENCY
                                 COMMON          STOCK       PAID-IN        RETAINED    TRANSLATION
                                 SHARES         AMOUNT       CAPITAL        EARNINGS     ADJUSTMENT       TOTAL
                                 ------         ------       -------        --------     ----------       -----
<S>                           <C>           <C>            <C>           <C>           <C>            <C>        
BALANCE
DECEMBER 31, 1995             13,094,755    $       131    $     4,486   $     2,014   $        (4)   $     6,627

    Net income                                                                 1,904                        1,904

    Employee stock bonus           4,348                             7                                          7

    Revaluation of assets
    acquired in merger                                            (124)                                      (124)

    Foreign Currency
    Translation Adjustment                                                                      35             35
                              -----------------------------------------------------------------------------------
BALANCE
SEPTEMBER 30, 1996            13,099,103    $       131    $     4,369   $     3,918   $        31    $     8,449
                              -----------------------------------------------------------------------------------
</TABLE>

                       See notes to condensed consolidated
                             financial statements.



                                       -7-

<PAGE>



                        AUDITS & SURVEYS WORLDWIDE, INC.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

1.         BASIS OF PRESENTATION

The  accompanying   condensed  consolidated  financial  statements  include  the
accounts of Audits & Surveys  Worldwide,  Inc. (the  "Company") and its majority
owned  subsidiary,  Audits & Surveys Europe,  Ltd. All significant  intercompany
transactions and balances have been eliminated.

On March 24, 1995,  Audits & Surveys,  Inc.  (A&S) and The Triangle  Corporation
("Triangle") consummated a merger pursuant to which A&S was merged with and into
Triangle.  Triangle was the surviving  corporation and the separate existence of
A&S ceased.  The name of the merged corporation was changed to "Audits & Surveys
Worldwide, Inc."

The 1996 and 1995 condensed consolidated financial statements have been prepared
by the Company and are unaudited. In the opinion of the Company's management all
adjustments  (consisting  only of normal  recurring  adjustments)  necessary  to
present fairly the financial position,  results of operations and cash flows for
the interim periods have been made. Certain information and footnote disclosures
required under generally accepted  accounting  principles have been condensed or
omitted from the  consolidated  financial  statements  pursuant to the rules and
regulations   of  the  Securities   and  Exchange   Commission.   The  condensed
consolidated financial statements presented herein should be read in conjunction
with the year-end  consolidated  financial statements and notes thereto included
in the  Company's  Annual  Report on Form 10-K for the year ended  December  31,
1995. The results of operations for the three-month and nine-month periods ended
September 30, 1996 are not necessarily  indicative of the results to be expected
for any other interim period or for the entire year.

2.         REFINANCING OF BANK DEBT

On June 5, 1996 the Company  refinanced an existing term loan and its $5,000,000
short-term  credit  facility  into a new  $2,610,000  term loan and a $2,500,000
secured  line of  credit.  The new term loan is  repayable  in twenty  quarterly
installments of $130,500 which began on June 30,1996. The term loan and the line
of credit contain customary  affirmative and negative covenants  including those
requiring the Company to maintain  certain  financial ratios and restricting the
annual  payment  of cash  dividends  to an  amount  not in  excess of 50% of the
previous year's net income.

3.         NEW ACCOUNTING STANDARD
In October 1995, the Financial  Accounting  Standards Board issued  Statement of
Financial  Accounting  Standards  (SFAS) No. 123,  "Accounting  for  Stock-Based
Compensation," which became effective for the Company beginning January 1, 1996.
SFAS  No.  123  requires  expanded   disclosures  of  stock-based   compensation
arrangements  with employees and encourages (but does not require)  compensation
cost to be measured  based on the fair value of the equity  instrument  awarded.
Companies are permitted, however, to continue to apply APB Opinion No. 25, which
recognized  compensation  cost  based  on the  intrinsic  value  of  the  equity
instrument awarded. The Company will continue to apply APB Opinion No. 25 to its
stock-based  compensation awards to employees and will disclose the required pro
forma effect on net income and  earnings per share in the 1996 annual  financial
statements.

                                       -8-

<PAGE>



ITEM 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
           RESULTS OF OPERATIONS.

COMPARISON  OF THE RESULTS OF OPERATIONS  FOR THE THIRD  QUARTER AND  NINE-MONTH
PERIODS ENDED  SEPTEMBER 30, 1996 WITH THE THIRD QUARTER AND NINE-MONTH  PERIODS
ENDED SEPTEMBER 30, 1995

Revenues for the third  quarter of 1996  increased  $1.9 million  (15%) to $14.7
million  compared with $12.8 million in the third quarter of 1995.  Revenues for
the first  nine  months of 1996  increased  $4.4  million  (11%) to $45  million
compared with $40.6 million in the first nine months of 1995.  The net increases
in revenues were principally  attributable to higher revenues from international
consumer  tracking  studies and several  custom and  syndicated  audit  research
services.

Direct costs in the third quarters of 1996 and 1995 were  approximately the same
and were $.5 million (2%) higher in the first nine months of 1996  compared with
1995,  primarily as a result of the  increases in revenues.  As a percentage  of
revenues,  direct costs were 45% in the third  quarter and 47% in the first nine
months of 1996 compared with 52% and 51%,  respectively,  in the same periods of
1995.  The decreases in direct costs as a percentage of revenues  represented an
improvement in the profitability of the overall mix of revenues in 1996 compared
with the same periods of 1995. Direct costs also include expenses related to the
development of new research services and such development expenses were lower in
the third quarter and nine month periods of 1996 than in the comparable  periods
of 1995.

Selling,  general and administrative  (SG&A) expenses increased $.1 million (2%)
in the third  quarter  and $.7  million  (4%) in the first nine  months of 1996.
Approximately 75% of the SG&A increases in the nine month period were in payroll
and related  costs and resulted from the addition of personnel as well as normal
salary  adjustments.  The remainder of the increases in SG&A expenses was spread
over various expenses such as rent, utilities, depreciation and computer costs.

The provision for incentive  bonuses was marginally  higher in the third quarter
and $.5 million  higher in the first nine months of 1996  compared with the same
periods  of  1995.  The  higher  provisions   resulted  from  the  increases  in
year-to-date operating income on which the incentive bonuses are calculated.

Income taxes for the third quarter of 1996 have been  provided at  approximately
45% of reported  pretax income compared with a credit for income taxes of 47% of
the pretax loss in the third  quarter of 1995.  Income  taxes for the nine month
period of 1996 have been provided at approximately  45% compared with 41% in the
nine month period of 1995.  The interim tax provisions are based on estimates of
the effective tax rate anticipated for the full year.


                                       -9-

<PAGE>



FINANCIAL CONDITION AND LIQUIDITY

At  September  30, 1996,  the Company had working  capital of $3.4 million and a
current ratio of 1.30 to 1 compared  with working  capital of $1.9 million and a
current ratio of 1.15 to 1 at December 31, 1995.

Cash flow from  operations and borrowings  under its credit  facilities with its
bank are the Company's  principal  sources of funds. The Company's cash flow and
borrowings  have  historically  been  sufficient  to provide  funds for  working
capital,  capital expenditures and payment of indebtedness.  On June 5, 1996 the
Company  refinanced an existing term loan and its $5,000,000  short-term  credit
facility  into a new  $2,610,000  term  loan and a  $2,500,000  secured  line of
credit.  The new term loan is  repayable  in twenty  quarterly  installments  of
$130,500  which  began on June 30,  1996.  The term  loan and the line of credit
contain customary  affirmative and negative covenants  including those requiring
the Company to maintain  certain  financial  ratios and  restricting  the annual
payment of cash  dividends  to an amount  not in excess of 50% of the  preceding
year's net income.

Net cash provided by operating  activities was $2,909,000,  consisting primarily
of net income of $1,904,000 plus non-cash expenses of $615,000, and decreases in
accounts  receivable  of  $888,000  and  increases  in income  taxes  payable of
$1,128,000  offset  primarily by  decreases in accounts  payable of $767,000 and
decreases in customer billings in excess of revenue earned of $1,016,000.

Net cash provided by investing  activities was $108,000  primarily from the sale
of a portion  of  Triangle's  former  operating  assets for  $650,000  offset by
purchases of property and equipment of $418,000.

Net cash used by financing  activities  was $1,896,000  consisting  primarily of
proceeds from bank  borrowings of $1,931,000  offset by repayments of $3,799,000
of bank borrowings and other debt.

The Company believes that its recently revised credit arrangements with its bank
combined  with funds  generated by its  operations  will be adequate to fund its
planned  capital  expenditures,  meet  its  debt  obligations  and  finance  its
operations for at least the next twelve months.


                                      -10-

<PAGE>



PART II.  OTHER INFORMATION
ITEM 6.      EXHIBITS AND REPORTS ON FORM 8-K.*

a.         EXHIBITS:

           10.18      Employment  Agreement  between  the  Company and Joseph T.
                      Plummer dated August 8, 1996

           27.01      Financial Data Schedule


b.         REPORTS ON FORM 8-K:

           The  Company  has not  filed  any  reports  on Form  8-K  during  the
           quarterly period ended September 30, 1996.












- ------------------------
*          Except  for the Term Loan  Agreement  previously  filed,  there is no
           instrument  defining  the right of holders of  long-term  debt of the
           Company  or of any of its  subsidiaries  other  than  where the total
           amount of securities authorized thereunder does not exceed 10% of the
           total assets of the Company and its  subsidiaries  on a  consolidated
           basis.  In  accordance  with  paragraph  (b)(4)(iii)  of Item  601 of
           Regulation  S-K, the Company  agrees to furnish to the Securities and
           Exchange Commission, upon request, copies of any such instrument.


                                      -11-

<PAGE>



                                   SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the Company
has duly  caused  this  report  to be signed  on its  behalf by the  undersigned
thereunto duly authorized.

                                           AUDITS & SURVEYS WORLDWIDE, INC.



NOVEMBER 8, 1996                           By: /s/ H. Arthur Bellows, Jr.
- ----------------                              ------------------------------
Date                                            H. Arthur Bellows, Jr.
                                                President


                                           By: /s/ Alan J. Ritter
                                              ------------------------------
                                                Alan J. Ritter
                                                Senior Vice President
                                                Chief Financial Officer


                                      -12-

<PAGE>



                                  EXHIBIT INDEX




EXHIBIT NUMBER                            DESCRIPTION OF EXHIBIT


10.18                 Employment  Agreement  between  the  Company and Joseph T.
                      Plummer dated August 8, 1996

27.01                 Financial Data Schedule




                              EMPLOYMENT AGREEMENT


           This EMPLOYMENT  AGREEMENT dated as of August 8, 1996, between Audits
& Surveys  Worldwide,  Inc.,  a  Delaware  corporation  having an address at 650
Avenue of the Americas, New York, New York 10011 (the "COMPANY"),  and Joseph T.
Plummer,  an individual residing at Cedar Street, P.O. Box 304, Cold Spring, New
York 10516 ("EMPLOYEE").

                              W I T N E S S E T H :

           WHEREAS,  the Company  desires to employ  Employee,  and  Employee is
willing to enter into the employ of, and to render services to the Company,  all
upon the terms and subject to the conditions contained herein.

           NOW,  THEREFORE,   in  consideration  of  the  mutual  covenants  and
agreements  contained  herein,  and other good and valuable  consideration,  the
receipt and sufficiency of which are hereby  acknowledged,  the parties agree as
follows:

           1. EMPLOYMENT. Subject to and upon the terms and conditions contained
in this  Agreement,  the Company  hereby agrees to employ  Employee and Employee
agrees to enter  into the  employ of the  Company,  for the  period set forth in
Paragraph  2  hereof  and  to  render  to the  Company,  its  affiliates  and/or
subsidiaries the services described in Paragraph 3 hereof.

           2. TERM.  Employee's term of employment under this Agreement shall be
two (2)  years,  commencing  on August 8, 1996 and shall  continue  for a period
through and including August 8, 1998,  unless extended in writing as hereinbelow
provided or earlier  terminated  pursuant to the terms and  conditions set forth
herein (the "EMPLOYMENT  TERM").  Such term shall be extended for successive one
(1) year terms unless either party hereto gives  written  notice to the other of
its desire to  terminate  this  Agreement  at least six (6) months  prior to the
commencement of any such extension.

           3. DUTIES.  (a) Employee  shall serve as Vice Chairman of the Company
subject to the authority of the Board of Directors and Chief  Executive  Officer
of the  Company.  The Employee  shall have  supervisory  responsibility  for all
research  groups and divisions  including but not limited to the Audit Division,
Groups 1, 3, 4, 6 and 7, the Customer Satisfaction  Division,  the International
Division, the Media and Communications  Division, the San Francisco Division and
the Mid-West  Division.  The Employee will be responsible for the maintenance of
high quality research  standards for the existing  businesses of the Company and
for the  development of new business  including the  development of new products
and services and new clients. He will also have


<PAGE>



responsibility  for the direction  and  development  of the  Company's  research
business,  including but not limited to supervision  of all research  groups and
divisions,  major client  presentations,  analytical solutions and study designs
and new  products  and  services.  The Employee  will  represent  the Company at
industry  functions,  including  membership in industry  associations,  speaking
before industry  conferences and submission of white papers to industry  groups.
Employee shall perform all duties and services  incident to the position held by
him and to the responsibilities described above.

                      (b)  Employee  agrees to abide by all By-laws and policies
of the Company promulgated from time to time by the Company.

           4. EXCLUSIVE SERVICES AND BEST EFFORTS. Employee agrees to devote his
best   efforts,   energies  and  skill  to  the  discharge  of  the  duties  and
responsibilities  attributable  to his position,  and to this end he will devote
his full time and attention  during  regular  business hours to the business and
affairs  of the  Company,  subject to the  provisions  of the last  sentence  of
subparagraph 11(b) hereof.

           5.  COMPENSATION.  As  compensation  for his services  and  covenants
hereunder,  Employee shall receive a salary ("SALARY"),  payable pursuant to the
Company's  normal payroll  procedures in place from time to time, at the rate of
$325,000 per annum,  additional compensation determined as hereinafter provided,
and  such  bonuses  as may be  determined  from  time to time  by the  Board  of
Directors of the Company,  in each case less all necessary and required federal,
state and local payroll  deductions.  The Employee  shall be entitled to receive
annual  additional  compensation  in an  amount  equal  to 50% of the  Company's
profits  arising  out of sales to new  customers  and/or  sales of new  products
and/or  services to  existing  customers  directly  attributable  to  Employee's
efforts;  provided,  however,  that the  maximum  annual  amount  of  additional
compensation  that Employee shall be entitled to receive shall be $100,000.  For
purposes of this  Agreement,  profits  shall be determined by the Company on the
same  basis as it  determines  profits  for  research  groups/divisions  and any
additional compensation shall be paid at the same time as payments of additional
compensation are payable to other executives of the Company.

           6. BUSINESS EXPENSES.  Employee shall be reimbursed for, and entitled
to advances  (subject to repayment  to the Company if not  actually  incurred by
Employee)  with  respect to, only those  business  expenses  incurred by him (a)
which are reasonable and necessary for Employee to perform his duties under this
Agreement and (b) for which Employee has submitted  vouchers  and/or receipts in
accordance with policies established from time to time by the Company.

           7. EMPLOYEE BENEFITS.  (a) During the Employment Term, Employee shall
be entitled to such insurance, disability and health and medical benefits and be
entitled to participate



                                      -2-

<PAGE>



in such  retirement  plans or programs as are from time to time  generally  made
available to executive  employees of the Company pursuant to the policies of the
Company;  PROVIDED THAT Employee shall be required to comply with the conditions
attendant  to  coverage  by such plans and shall  comply with and be entitled to
benefits only in  accordance  with the terms and  conditions of such plans.  The
Company may withhold from any benefits  payable to Employee all federal,  state,
local and other  taxes and  amounts  as shall be  permitted  or  required  to be
withheld pursuant to any applicable law, rule or regulation.

                      (b) Employee  shall be entitled to vacation in  accordance
with the Company's policy in effect for executive staff, which shall be taken at
such time or times as shall be mutually agreed upon with the Company.

           8. STOCK OPTIONS.  Subject to approval by the  Compensation and Stock
Option  Committee of the Board of  Directors  of the Company (the "STOCK  OPTION
COMMITTEE"), the Employee will be granted an option to purchase 50,000 shares of
Common  Stock of the  Company  at the market  price of the  Common  Stock of the
Company on the date of grant,  which option will vest at the rate of 50% on each
of the  first and  second  anniversary  dates of his  employment.  In  addition,
subject to the  approval of the Stock Option  Committee  and its  evaluation  of
Employee's  performance,  Employee  shall be  entitled  to  receive  options  to
purchase up to 50,000  additional  shares of Common  Stock of the Company at the
market  price of the Common Stock of the Company on the date of grant on each of
the second,  third and fourth anniversary dates of Employee's  employment.  Such
options,  if  granted,  will  vest at the rate of 50% on each of the  first  and
second  anniversaries  of the respective dates of grant. All options referred to
in this paragraph will be granted under the Company's 1995 Stock Option Plan (or
any  subsequent  plan  adopted by the Company) and will be subject to all of the
terms and conditions of such plan.

           9. DEATH AND  DISABILITY.  (a) The Employment Term shall terminate on
the date of  Employee's  death,  in which event  Employee's  Salary,  additional
compensation,  reimbursable  expenses and benefits owing to Employee through the
date of Employee's death shall be paid to his estate. Employee's estate will not
be  entitled  to any  other  compensation  upon  termination  of this  Agreement
pursuant to this subparagraph 9(a).

                      (b) If,  during the  Employment  Term, in the opinion of a
duly licensed physician selected by the Company,  Employee,  because of physical
or mental illness or incapacity,  shall become  substantially  unable to perform
the duties and services required of him under this Agreement for a period of 120
consecutive days or 180 days in the aggregate during any nine-month  period, the
Company may, upon at least ten (10) days' prior written notice given at any time
after  the  expiration  of such 120 or  180-day  period,  as the case may be, to
Employee of its intention to do so,  terminate his employment as of such date as
may be set forth in the notice. In case of such



                                      -3-

<PAGE>



termination,  Employee  shall be  entitled  to receive  his  Salary,  additional
compensation,  reimbursable  expenses and benefits owing to Employee through the
date of  termination.  Employee  will not be entitled to any other  compensation
upon termination of his employment pursuant to this subparagraph 9(b).

           10. TERMINATION. The Company may terminate the employment of Employee
for cause,  as such term is  interpreted  by the  courts of New York.  Upon such
termination,  the Company shall be released from any and all further obligations
under this Agreement, except that the Company shall be obligated to pay Employee
his Salary, additional compensation, reimbursable expenses and benefits owing to
Employee  through the day on which Employee is terminated.  Employee will not be
entitled to any other  compensation upon termination of this Agreement  pursuant
to this Paragraph 10.

           11.  DISCLOSURE OF INFORMATION  AND  RESTRICTIVE  COVENANT.  Employee
acknowledges that, by his employment,  he will be in a confidential relationship
with the  Company  and will have access to  confidential  information  and trade
secrets  of  the  Company,   its  subsidiaries   and  affiliates.   Confidential
information  and  trade  secrets  include,  but are not  limited  to,  customer,
supplier and client  lists,  panels and  interviewers,  price lists,  marketing,
strategies and procedures,  operational techniques,  business plans and systems,
quality control  procedures and systems,  special projects and survey and market
research, including projects, research and reports for any entity or client, and
any  other  records,  files,  drawings,  discoveries,   applications,  data  and
information concerning the business of the Company and its customers and clients
which are not in the public domain. Employee agrees that in consideration of the
execution of this Agreement by the Company:

                      (a) Employee will not,  during the term of this  Agreement
or at any time thereafter,  use or disclose to any third party, trade secrets or
confidential  information  of  the  Company,  including,  but  not  limited  to,
confidential  information or trade secrets belonging or relating to the Company,
its subsidiaries, affiliates, customers and clients or proprietary procedures of
the Company, its subsidiaries,  affiliates,  customers and clients.  Proprietary
procedures shall include,  but shall not be limited to, all information which is
known or intended to be known only by employees of the Company, its subsidiaries
and affiliates or others in a confidential  relationship with the Company or its
subsidiaries and affiliates which relates to business matters.

                      (b) Employee will not,  during the term of this Agreement,
directly or indirectly,  under any circumstance  other than at the direction and
for the  benefit  of the  Company,  engage  in or  participate  in any  business
activity,  including,  but  not  limited  to,  acting  as a  director,  officer,
employee,  agent,  independent  contractor,  partner,  consultant,  licensor  or
licensee, franchisor or franchisee, proprietor, syndicate member, shareholder or
creditor or with a person having any other relationship with any other business,
company, firm, occupation or business activity, that is,



                                      -4-

<PAGE>



directly or indirectly,  competitive with any business carried on by the Company
or any of its subsidiaries or affiliates during the term of this Agreement.  The
ownership  by Employee of 1% or less of the issued and  outstanding  shares of a
class of securities which is traded on a national  securities exchange or in the
over-the-counter  market,  shall not cause  Employee to be deemed a  shareholder
under this subparagraph 11(b) or constitute a breach of Paragraph 4 hereof.

                      (c) Employee will not,  during the term of this  Agreement
and for a period of three (3) years  thereafter,  on his  behalf or on behalf of
any other business  enterprise,  directly or indirectly,  under any circumstance
other  than at the  direction  and for the  benefit of the  Company,  solicit or
induce any creditor,  customer, client, supplier,  officer, employee or agent of
the  Company  or any of its  subsidiaries  or  affiliates  to  sever  his or its
relationship with or leave the employ of any of such entities.

                      (d)  Nothing  contained  in this  Paragraph  11  shall  be
construed as prohibiting  Employee from being engaged by a client or customer of
the Company upon his termination of employment by the Company.

                      (e) It is expressly agreed by Employee that the nature and
scope  of each of the  provisions  set  forth  above  in this  Paragraph  11 are
reasonable and necessary. If, for any reason, any aspect of the above provisions
as it applies to Employee is determined by a court of competent  jurisdiction to
be unreasonable or  unenforceable,  the provisions shall only be modified to the
minimum extent required to make the provisions reasonable and/or enforceable, as
the case may be.  Employee  acknowledges  and agrees  that his  services  are of
unique  character  and  expressly  grants to the  Company or any  subsidiary  or
affiliate of the Company or any  successor of any of them,  the right to enforce
the above  provisions  through the use of all  remedies  available  at law or in
equity, including, but not limited to, injunctive relief.

                      (f) This  Paragraph 11 and Paragraphs 12, 13 and 14 hereof
shall survive the expiration or termination of this Agreement for any reason.

           12.  COMPANY  PROPERTY.  (a) Any  patents,  inventions,  discoveries,
applications  or  processes  designed,   devised,   planned,  applied,  created,
discovered or invented by Employee in the course of Employee's  employment under
this  Agreement  and  which  pertain  to  any  aspect  of the  Company's  or its
subsidiaries' or affiliates' business shall be the sole and absolute property of
the Company,  and  Employee  shall  promptly  report the same to the Company and
promptly  execute  any and all  documents  reasonably  requested  to assure  the
Company the full and complete ownership thereof.




                                      -5-

<PAGE>



                      (b)  All  records,   files,   lists,   including  computer
generated lists,  drawings,  documents,  equipment and similar items relating to
the Company's  business which Employee shall prepare or receive from the Company
shall remain the Company's sole and exclusive property. Upon termination of this
Agreement,  Employee  shall  promptly  return to the Company all property of the
Company in his possession.  Employee further represents that he will not copy or
cause to be copied, print out or cause to be printed out any software, documents
or other  materials  originating  with or  belonging  to the  Company.  Employee
additionally  represents  that,  upon  termination  of his  employment  with the
Company,  he will not retain in his possession  any such software,  documents or
other materials.

           13.  REMEDY.  It is mutually  understood  and agreed that  Employee's
services are special,  unique,  unusual,  extraordinary  and of an  intellectual
character  giving them a peculiar value,  the loss of which cannot be reasonably
or adequately  compensated in damages in an action at law.  Accordingly,  in the
event of any breach of this  Agreement by Employee,  including,  but not limited
to, the breach of the non-disclosure,  non-solicitation  and non-compete clauses
under Paragraph 11 hereof,  the Company shall be entitled to equitable relief by
way of  injunction or otherwise in addition to any damages which the Company may
be  entitled  to  recover.  In  addition,  the  Company  shall  be  entitled  to
reimbursement from Employee,  upon request, of any and all reasonable attorneys'
fees and  expenses  incurred by it in  enforcing  any term or  provision of this
Agreement.

           14.  REPRESENTATIONS  AND  WARRANTIES  OF  EMPLOYEE.  (a) In order to
induce the Company to enter into this Agreement,  Employee hereby represents and
warrants to the Company as follows:  (i)  Employee  has the legal  capacity  and
unrestricted  right to execute and deliver this  Agreement and to perform all of
his obligations hereunder;  (ii) the execution and delivery of this Agreement by
Employee and the performance of his obligations hereunder will not violate or be
in conflict with any fiduciary or other duty, instrument,  agreement,  document,
arrangement or other  understanding  to which Employee is a party or by which he
is or may be  bound  or  subject;  and  (iii)  Employee  is not a  party  to any
instrument,  agreement,  document,  arrangement or other  understanding with any
person  requiring  or  restricting  the use or  disclosure  of any  confidential
information or the provision of any employment, consulting or other services.

                      (b) Employee  hereby agrees to indemnify and hold harmless
the Company  from and against any and all losses,  costs,  damages and  expenses
(including,  without  limitation,  its reasonable  attorneys'  fees) incurred or
suffered  by the  Company  resulting  from any breach by  Employee of any of his
representations or warranties set forth in subparagraph 14(a) hereof.

           15.  WAIVER OF JURY TRIAL AND  CONSENT TO NEW YORK  JURISDICTION  AND
VENUE. In any action, suit or proceeding in any jurisdiction brought against the
Employee by the Company,  or vice versa, the Employee and the Company each waive
trial by jury. The Employee hereby


                                      -6-

<PAGE>



consents  and  agrees  that the  Supreme  Court of the State of New York for the
County  of New  York and the  United  States  District  Court  for the  Southern
District of New York each shall have personal jurisdiction and proper venue with
respect to any dispute between the Employee and the Company. In any dispute with
the Company,  the Employee  will not raise,  and hereby  expressly  waives,  any
objection or defense to any such jurisdiction as an inconvenient forum.

           16.  NOTICE.  Except as  otherwise  expressly  provided,  any notice,
request,  demand or other communication  permitted or required to be given under
this Agreement shall be in writing,  shall be sent by one of the following means
to the Employee at his address set forth on the first page of this Agreement and
to the  Company at its  address  set forth on the first page of this  Agreement,
Attention:  Mr. Solomon Dutka,  Chief Executive  Officer,  with a copy to Parker
Chapin  Flattau & Klimpl,  LLP, 1211 Avenue of the Americas,  New York, New York
10036,  Attention:  James Alterbaum,  Esq. (or to such other address as shall be
designated  hereunder  by notice  to the other  parties  and  persons  receiving
copies,  effective upon actual receipt) and shall be deemed conclusively to have
been given:  (i) on the first  business day following  the day timely  deposited
with Federal Express (or other equivalent  national overnight courier) or United
States Express Mail, with the cost of delivery prepaid or for the account of the
sender;  (ii) on the fifth business day following the day duly sent by certified
or registered United States mail,  postage prepaid and return receipt requested;
or (iii) when otherwise actually received by the addressee on a business day (or
on the next business day if received after the close of normal business hours or
on any non-business day).

           17. INTERPRETATION,  HEADINGS. The parties acknowledge and agree that
the terms and  provisions  of this  Agreement  have  been  negotiated,  shall be
construed  fairly as to all parties hereto,  and shall not be construed in favor
of or against any party.  The section  headings  contained in this Agreement are
for reference  purposes only and shall not affect the meaning or  interpretation
of this Agreement.

           18.  SUCCESSORS  AND  ASSIGNS;  ASSIGNMENT;  INTENDED  BENEFICIARIES.
Neither  this  Agreement,  nor  any of  Employee's  rights,  powers,  duties  or
obligations  hereunder,  may be assigned by Employee.  This  Agreement  shall be
binding  upon and  inure to the  benefit  of  Employee  and his  heirs and legal
representatives  and the Company and its  successors.  Successors of the Company
shall include,  without limitation,  any corporation or corporations  acquiring,
directly or indirectly,  all or substantially  all of the assets of the Company,
whether  by  merger,  consolidation,  purchase,  lease  or  otherwise,  and such
successor shall thereafter be deemed "the Company" for the purpose hereof.

           19.  NO WAIVER BY  ACTION,  CUMULATIVE  RIGHTS,  ETC.  Any  waiver or
consent from the Company  respecting  any term or provision of this Agreement or
any other aspect of the Employee's conduct or employment shall be effective only
in the specific instance and for the



                                      -7-

<PAGE>


specific  purpose  for  which  given  and shall  not be  deemed,  regardless  of
frequency given, to be a further or continuing waiver or consent. The failure or
delay of the  Company  at any time or times to  require  performance  of,  or to
exercise  any of its  powers,  rights or remedies  with  respect to, any term or
provision of this  Agreement or any other  aspect of the  Employee's  conduct or
employment in no manner (except as otherwise  expressly  provided  herein) shall
affect  the  Company's  right  at a  later  time to  enforce  any  such  term or
provision.

           20.  COUNTERPARTS;   NEW  YORK  GOVERNING  LAW;  AMENDMENTS,   ENTIRE
AGREEMENT.  This Agreement may be executed in two  counterpart  copies,  each of
which may be executed by one of the parties hereto, but all of which, when taken
together,  shall constitute a single  agreement  binding upon all of the parties
hereto. This Agreement and all other aspects of the Employee's  employment shall
be governed by and construed in accordance  with the applicable  laws pertaining
in the State of New York (other  than those that would defer to the  substantive
laws of another juris  diction).  Each and every  modification  and amendment of
this  Agreement  shall be in writing and signed by the parties  hereto,  and any
waiver of, or consent  to any  departure  from,  any term or  provision  of this
Agreement  shall be in writing and signed by each affected  party  hereto.  This
Agreement  contains the entire agreement of the parties and supersedes all prior
representations,  agreements and understandings,  oral or otherwise, between the
parties with respect to the matters contained herein.

           IN WITNESS  WHEREOF,  the parties have executed this  Agreement as of
the date first above written.

                                             AUDITS & SURVEYS WORLDWIDE, INC.



                                             By: /s/ Solomon Dutka
                                             --------------------------------
                                                 Name:  Solomon Dutka
                                                 Title: Chief Executive Officer



                                               /s/ Joseph T. Plummer
                                             --------------------------------
                                                   JOSEPH T. PLUMMER




                                      -8-




<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
           THIS SCHEDULE CONTAINS SUMMARY FINANCIAL  INFORMATION  EXTRACTED FROM
           THE SEPTEMBER 30, 1996 CONSOLIDATED  FINANCIAL STATEMENTS OF AUDITS &
           SURVEYS WORLDWIDE, INC. AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
           TO SUCH FINANCIAL STATEMENTS.
</LEGEND>

<CIK>                         0000099703
<NAME>                        AUDITS & SURVEYS WORLDWIDE, INC.
<MULTIPLIER>                    1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>               DEC-31-1996
<PERIOD-START>                  JAN-01-1996
<PERIOD-END>                    SEP-30-1996
<CASH>                           2,093
<SECURITIES>                         0
<RECEIVABLES>                   10,280
<ALLOWANCES>                      (115)
<INVENTORY>                      1,587
<CURRENT-ASSETS>                14,562
<PP&E>                           6,261
<DEPRECIATION>                  (3,256)
<TOTAL-ASSETS>                  24,090
<CURRENT-LIABILITIES>           11,147
<BONDS>                          2,254
                0
                          0
<COMMON>                           131
<OTHER-SE>                       8,318
<TOTAL-LIABILITY-AND-EQUITY>    24,090
<SALES>                              0
<TOTAL-REVENUES>                44,997
<CGS>                                0
<TOTAL-COSTS>                   21,091
<OTHER-EXPENSES>                20,505
<LOSS-PROVISION>                     0
<INTEREST-EXPENSE>                 245
<INCOME-PRETAX>                  3,470
<INCOME-TAX>                     1,566
<INCOME-CONTINUING>              1,904
<DISCONTINUED>                       0
<EXTRAORDINARY>                      0
<CHANGES>                            0
<NET-INCOME>                     1,904
<EPS-PRIMARY>                      .15
<EPS-DILUTED>                      .15
        


</TABLE>


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