AUDITS & SURVEYS WORLDWIDE INC
10-K, 1997-03-28
ENGINEERING, ACCOUNTING, RESEARCH, MANAGEMENT
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-K


ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE ACT OF
1934


For the fiscal year ended DECEMBER 31, 1996

Commission file number 1-7675

                        AUDITS & SURVEYS WORLDWIDE, INC.
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

           DELAWARE                                              13-1809586
- -------------------------------                              -------------------
(State or other jurisdiction of                               (I.R.S. Employer
incorporation or organization)                               Identification No.)

650 AVENUE OF THE AMERICAS, NEW YORK, NEW YORK                      10011
- ----------------------------------------------                    ----------
   (Address of principal executive offices)                       (Zip Code)

Registrant's telephone number, including area code               212-627-9700
                                                                 ------------

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class                    Name of each exchange on which registered
- -------------------                    -----------------------------------------
COMMON STOCK                                     AMERICAN STOCK EXCHANGE
PAR VALUE $.01

Securities registered pursuant to Section 12(g) of the Act: NONE

           Indicate  by check  mark  whether  the  registrant  (1) has filed all
reports required to filed by Section 13 or 15(d) of the Securities  Exchange Act
of 1934  during the  preceding  12 months (or for such  shorter  period that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days:
                                                YES [X]    NO [_]

           Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained  herein,  and will not be contained,
to the best of  registrant's  knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part  III of this  Form  10-K or any
amendment to this Form 10-K. [ ]

           Aggregate market value of the voting stock held by  non-affiliates of
the registrant as of March 17, 1997: $17,352,207

Number of shares of Common Stock outstanding at March 17, 1997:   13,099,103
                                                                  ----------

                       DOCUMENTS INCORPORATED BY REFERENCE

           Selected  portions of Audits & Surveys  Worldwide,  Inc.'s 1997 Proxy
Statement are  incorporated  by reference into Part III of this Annual Report on
Form 10-K.




<PAGE>



ITEM  1.   BUSINESS

           On March 24, 1995, Audits and Surveys,  Inc. ("A&S") and The Triangle
Corporation  ("Triangle")  consummated a merger pursuant to which A&S was merged
with and into Triangle.  Triangle was the surviving corporation and the separate
existence  of A&S  ceased.  The name of the merged  corporation  was  changed to
Audits & Surveys Worldwide, Inc. ("ASW"). Unless the context otherwise requires,
the terms "Company" or "ASW" refer to Audits and Surveys Worldwide, Inc. and its
consolidated subsidiaries.

           Recent Developments

           The Company made significant  progress towards  implementation of its
strategy to globally expand its services through the growth of its international
consumer  tracking   research  from   approximately  60  countries  in  1995  to
approximately  70 countries in 1996.  The Company  capitalized on its leadership
position in providing U.S. data to the personal computer industry to establish a
syndicated global sales measurement program in information  technology products.
Seven European  countries are now being monitored by the Company and the Company
intends to commence  monitoring  in countries  in Asia and Latin  America in the
second and third quarters of 1997, respectively.  The Company is also conducting
major customer  satisfaction and mystery shopper  programs on computer  products
around the world.  ASW recently  opened an Asia Pacific  headquarters  office in
Manila to provide regional on-site supervision of its research in the area.

           ASW's Media Division joined forces with IBOPE,  the largest  research
company in Latin America,  to sell and service the region's  first  pan-regional
television  ratings  service  to  U.S.-based  clients.  The  Division  has  also
developed the unique Primary Audience  Database,  a syndicated print measurement
service  for  publishers  and  advertising  agencies,  which  measures  magazine
readership and monitors household demographics,  product usage and lifestyles of
U.S. magazine readers.

           The Company has been expanding its presence in niche markets.  In its
efforts to better serve clients selling  through the rapidly  expanding group of
home  improvement  centers,  the Company  recently  entered a 10-year  strategic
alliance with Triad Systems Corporation,  an information  management company, to
provide retail sales measurement and other marketing data.

           Business.  General.  Audits  and  Surveys,  founded  in  1953,  is an
international  marketing  research firm providing clients with a broad selection
of  services  to  assist  in  the  development  of  marketing,  advertising  and
investment strategies.  The Company's marketing research services,  conducted in
over 70 countries, are provided to major commercial,  industrial,  institutional
and academic  organizations.  The Company's most significant clients in terms of
1996 revenue include AT&T, The Coca-Cola Company,  Harlequin,  IBM,  MasterCard,
Metropolitan  Transportation Authority,  Shell Oil Company, Volvo Corporation of
North America, Warner Lambert and Xerox.

           ASW  provides  its  services  on a  custom,  continuous  tracking  or
syndicated basis. Custom research measures awareness,  knowledge,  attitudes and
behavior  toward  specific  products,  services,  advertising or public policies
among consumers with particular  demographics or a defined  profile.  Continuous
tracking allows companies to track consumer attitudes and behavior on an ongoing
basis in order to  determine  changes  in the  market  toward  its  products  or
services.  Syndicated  research is made  available on a  nonexclusive  basis and
provides economies of scale to


                                       -1-

<PAGE>



ASW and cost savings to client companies. Syndicated research may include audits
of product inventory and distribution and consumer survey research.

           The  Company's  varied  services  include  monitoring of market share
trends  or  measuring  the  impact  of  new  product   advertising   or  service
introductions,  conducting  surveys  for media and  advertisers  who require the
measurement  of the size and  demographics  of target  audiences  and  providing
clients with data on customer  satisfaction,  mystery shopping studies at client
product or service outlets and litigation research.

           The percentages of the Company's revenues by type of research service
for the last three years have been as follows:


                                     1996           1995           1994
                                     ----           ----           ----

Custom Research Projects              31%            36%            41%

Continuous Tracking Studies           49%            49%            39%

Syndicated Studies                    20%            15%            20%
                                     ----           ----           ----

                                     100%           100%           100%

           The Company believes that it has earned an impressive  reputation for
providing  quality  research  with  state-of-the-art  statistical  and  sampling
techniques and analysis. ASW utilizes a proprietary  Computer-Assisted Telephone
Interviewing system (A&S/CATI),  special analytic software,  multimedia software
for client  presentations  and a system for digitizing  respondents'  answers to
telephone surveys (A&S/Voice CATI(R)).  The services and products offered by ASW
are  supported  by a  large  in-house  computer  capacity  and a full  staff  of
programmers,   statisticians,    psychologists,   sociologists   and   marketing
professionals.

           ASW  believes  that its ability to provide  both  consumer and retail
data nationally and  internationally  yields  marketing  insights to its clients
which are unavailable from any other industry source.  The Company also believes
that  its  marketing   research  services  and  technological  and  professional
capabilities provide significant  advantages over other marketing research firms
and serve as a platform  for the  development  of new  services  and products to
domestic and multinational corporations, whatever their country of origin.

           Industry   Overview.   The  marketing  research  industry  is  highly
fragmented, comprising several large firms, including ASW, and a large number of
smaller firms. Many firms specialize in specific industries,  products, services
or  methodologies.  The bulk of the smaller  firms offer  limited  services  and
conduct  their  research  primarily  in the  consumer  market while larger firms
generally provide services in the retail, consumer and industrial markets.

           Services  of ASW.  The  Company  offers a wide array of  services  to
assist  clients in  developing  and  refining  the  marketing,  advertising  and
investment  strategies for their  products.  These services  include  continuous
retail sales  measurement,  test  marketing,  tests of in-store  


                                       -2-

<PAGE>



promotions  and  measurement  of  product  distribution  on a  local,  regional,
national and international  basis. ASW complements these "audit" efforts for its
clients through surveys of consumers, retailers and industrial establishments.

           The Company's  client  services are provided by six primary  internal
organizations.

           Audit  Division.  The Audit  Division  provides  clients  with a wide
variety of services  that track  retail  sales,  product  inventory  and factors
relating to  distribution.  Most of the  Division's  services are  syndicated or
continuous  tracking  programs,  with the remainder being  customized  research,
often to provide  clients of syndicated  services with  marketing  insights more
tailored to their needs than syndicated programs can provide.

           Major continuous sales tracking services are:


SERVICE                                     DESCRIPTION
- -------                                     -----------

Global Computer Products                    A  monthly  measurement  of sales of
Sales Index                                 Personal   Computers   and   related
                                            products  through  all major  retail
                                            channels throughout the world.      
                                            
National Home Improvement                   A monthly or bi-monthly  measurement
Products Sales Index                        of sales of Do-It-Yourself  products
                                            through  the  rapidly  growing  Home
                                            Center channel.                     
                                            

PETS                                        A  continuous  tracking of the sales
                                            of     Pet     Products      through
                                            Veterinarians, Pet Supply Stores and
                                            Farm/Feed Dealers.

Small Food  Store                           In-person  audits and  point-of-sale
Sales Index                                 information  to  measure  sales  and
                                            distribution in small food stores.  
                                            
VENDtrack                                   The only national on-site continuous
                                            tracking  service of vending machine
                                            distribution.

Automotive Aftermarket                      Measurement  of  sales  of  specific
Sales Index                                 product  categories  in  the  retail
                                            automotive chain store market.

           The Audit Division also offers  continuous sales tracking for a broad
array  of other  products  including  jewelry,  optical  products,  photographic
products and home health care.

           Other  principal  services  offered by the Audit  Division  are:  the
National  Retail  Census,   which  measures  penetration  of  products  among  a
nationally  projectable  sample of retail and  service  outlets;  Custom  Retail
Measurements,  including test markets,  controlled  in-store  variable tests and
interviews  of store  customers  and  management;  Brand Name Store Search which
assists  clients to avoid problems  arising from the choice of a brand name that
may be confusingly  similar to existing brand names;  and Product Pickup Service
providing  retrieval  for  product  recalls,   age-dating  analysis,   packaging
integrity examination and competitive new product introductions.


                                       -3-

<PAGE>



           Survey Division.  The Survey Division  provides custom and syndicated
research  services  which  help  clients  increase  market  share,  focus  media
advertising and promotion,  identify areas for enhancement of consumer  goodwill
and generally assist in the development of marketing, advertising and investment
strategies for their products and services.

           The Survey Division's telephone interviewing is conducted at A&S/CATI
facilities in Chicago,  Philadelphia  and Portland (OR).  The A&S/Voice  CATI(R)
system digitally  captures the respondent's own voice,  allowing  researchers to
overcome the limitations of interviewer and coder  interpretation and facilitate
the transfer of voice data to clients through a variety of digital media.

           One of the Survey  Division's  syndicated  services is TECH/TRACK,  a
comprehensive  syndicated  study of  sales,  incidence  and  usage  of  personal
computers, software,  peripherals, online services and other technology products
in the home. This study provides PC manufacturers  with information on ownership
and product awareness, customer loyalty and computer service membership. Because
the survey includes both owner and nonowner households, Tech/Track also provides
market research on prime potential customer markets.

           International  Division - The  International  Division  helps clients
identify  growth  opportunities  and  develop  marketing  strategies  for  their
products and services on six  continents.  The  International  Division offers a
broad range of services  from  problem  definition  to research  analysis in new
product  development  testing,  market share data,  attitude and usage profiles,
brand and corporate imagery,  and retail product availability  measurement.  The
International  Division  specializes in conducting  major,  continuous  research
programs  with  quality  standards  that permit truly  comparable  results to be
obtained   across  and  within  all  researched   countries  over  time.   ASW's
international  research is coordinated at its corporate headquarters in New York
and is supervised regionally by offices in London, Manila and Buenos Aires.

           Customer   Satisfaction   Division  -  The  Company   pioneered   the
measurement of customer satisfaction in the 1950's. Today its services go beyond
traditional  customer  satisfaction  studies  to  examine  the  many  individual
components that create customer satisfaction. The Customer Satisfaction Division
uses qualitative focus group studies,  customer  satisfaction  studies,  mystery
shopper  programs,   benchmarking/comparison   research,  employee  satisfaction
studies,  feedback  management  systems,   motivational/incentive  programs  and
communications and training to implement the results of the research objectives.

           The Media  Division - has  developed  the first  syndicated  study of
media and consumer markets encompassing nineteen Latin American countries.  This
study, funded by a consortium of more than 30 of the largest multinational cable
TV  networks,  advertising  agencies,  advertisers  and  magazines,  provides  a
standardized method of evaluating multinational, multimedia advertising plans in
Latin  America.  The  Company is also the only  company  authorized  to sell and
service  the  IBOPE  Latin  American  Television  Ratings  Service,   the  first
pan-regional television ratings service in Latin America. The Media Division has
also  developed  the  unique  Primary  Audience  Database,  a  syndicated  print
measurement  service for publishers  and  advertising  agencies,  which measures
magazine  readership  and monitors  household  demographics,  product  usage and
lifestyles of U.S.
magazine readers.


                                       -4-

<PAGE>



           Public  Affairs  Division  -  The  Public  Affairs  Division  assists
corporations,   advertising  and  public  relations   firms,   universities  and
foundations,  associations,  government  agencies and law firms in understanding
the perceptions and concerns of their varied  constituencies in order to develop
and deliver more effective communications.  The Public Affairs Division conducts
research in all areas of public relations and public policy including  corporate
image and reputation, crisis communications,  publicity research, communications
audits, public  affairs/public  policy research,  issue tracking and management,
investor  relations  research,   media  effectiveness,   communications  program
effectiveness, political research and government research.

           Clients.  The Company's 10 largest clients,  based on revenue for the
year ended December 31, 1996, were AT&T, The Coca-Cola Company,  Harlequin, IBM,
MasterCard,  Metropolitan  Transportation  Authority,  Shell Oil Company,  Volvo
Corporation of North America,  Warner Lambert and Xerox.  The Coca-Cola  Company
has been a client of ASW for over 30 years and represented  approximately 28% of
the  Company's  1996  revenues.  No other client  accounted for more than 6 % of
ASW's revenues  during such fiscal year. Of the other nine clients listed above,
5 have been clients of the Company for 10 years or more.

           The Company has conducted numerous domestic and international  custom
and consumer tracking studies for The Coca-Cola Company.  Its Audit Division has
also conducted an annual International Availability Study, as well as a domestic
retail  sample census and numerous  test market  studies for this client.  These
studies were  commissioned  by different  divisions  of The  Coca-Cola  Company,
including the Fountain Division and The Minute Maid Company.

           Marketing  And  Sales.  New  business  development  has  centered  on
continuous  nurturing of existing  client  relationships  by the researchers and
professionals  directly involved with the client. The Company believes excellent
provider/client  relationships create the best opportunities for future business
with  existing  clients,  and  significantly  assist  in the  generation  of new
business through client referrals and recommendations.

           The  Company's   marketing  staff  is  responsible  for  the  overall
monitoring  of client  relationships  and for the  development  of domestic  and
international opportunities in addition to those market entries generated by the
research  staff.  The marketing  staff  determines the feasibility of new market
penetration  through analyses of industry  trends,  consumer buying patterns and
potential  client  needs.  The Company owns several  registered  trademarks  and
service marks,  and has applied for registration of certain other trademarks and
service marks. The Company does not believe that the loss of any such mark would
have a material adverse effect on its business and operations.

           Operations.  The  Company  is  headquartered  in New  York  City  and
operates  regionally  through  offices in  Chicago,  Minneapolis,  Philadelphia,
Portland (OR) and San Francisco.  International research studies are coordinated
in New  York and are  conducted  in  Europe  through  the  Company's  51%  owned
subsidiary,  Audits & Surveys  Europe,  Ltd.,  located  in London.  The  Company
recently opened an office in Manila to provide on-site  regional  supervision of
research conducted in Asia Pacific.  In Latin America the Company entered into a
strategic business 

                                       -5-

<PAGE>



relationship  with the marketing  research firm ASECOM,  S.A. of Buenos Aires to
provide research services throughout Latin America.

           The  Company's  offices in Chicago,  Philadelphia  and Portland  (OR)
contain approximately 180 A&S/CATI terminals which enable the Company to conduct
telephone  interviews in three time zones across the United States. The multiple
locations  of  A&S/CATI  operations  provide  the  Company  with  a  competitive
advantage by increasing interviewer scheduling flexibility, expanding the number
of  daily  interviews  that  can  be  conducted  and  allowing  for  alternative
interviewing  facilities  in the event that  extreme  weather  conditions  or an
area-wide power failure temporarily incapacitates any given location.

           Competition.  The market research industry is highly  competitive and
is characterized by a large number of competitors, ranging from relatively small
organizations to companies with substantial  resources.  These  competitors also
include  in-house  marketing  research  departments,  advertising  agencies  and
business  consulting  firms.  Although  the  Company  believes  that  no  single
competitor  offers  a  comparable  combination  of  services,  there  can  be no
assurance that other companies,  some with greater financial resources, will not
attempt to offer a broader  range of services than those offered by the Company.
The Company  believes that it competes  primarily on the basis of the quality of
the design of its  market  research  proposals  and on its  ability to  perform,
analyze  and provide the  results of its  research  projects on a timely  basis,
consistently.

           The  Company  believes  that its  ability to offer a wide  variety of
statistically  valid  marketing  services  to a broad  base of  clients  in both
domestic and international  markets is critical to its competitive advantage and
believes  that  providing  a  combination  of custom,  continuous  tracking  and
syndicated  research  services for the consumer and industrial  markets  further
enhances its  competitive  position in the  industry.  The Company also believes
that its ability to design and develop  research  services and  technologies  in
response to changing  clients'  needs,  as well as in  anticipation of marketing
trends, has enabled the Company to achieve and sustain a leadership  position in
the market research industry.

           Employees.  The Company has 562 employees, 275 of whom were part-time
hourly  support  employees and 287 were  full-time  staff.  The full-time  staff
includes 120 professional  employees, 77 support employees and 90 individuals in
administrative and management  functions.  The part-time employees are primarily
engaged  in  A&S/CATI   operations  and  other  data  gathering  and  processing
functions.

           The Company conducts regular training sessions for professional staff
and enrolls selected staff members in the training programs  sponsored by CASRO,
a marketing research industry association. In addition, the Company monitors the
performance  of its  staff on a  regular  basis and  conducts  special  training
sessions  for all its  telephone  interviewing  staff in order to maintain  high
quality standards.

           Many of the Company's  professional  staff have  advanced  degrees in
fields such as marketing,  economics,  computer  science,  management,  finance,
business,  statistics,  mathematics  and  psychology.  None of its employees are
subject to a collective  bargaining  agreement,  nor has 


                                       -6-

<PAGE>



the  Company  experienced  any work  stoppages.  The Company  believes  that its
relations with employees are excellent.

           Compliance  with  Environmental  Laws.  Based  on the  nature  of its
marketing  research  operations,  the Company  believes that its compliance with
federal,  state  and  local  provisions  which  have  been  enacted  or  adopted
regulating  the  discharge  of  materials  into the  environment,  or  otherwise
relating to the protection of the  environment,  should have no material  effect
upon its capital expenditures, earnings or competitive position. (See Note 15 to
the Notes to Consolidated Financial Statements.)

           Backlog.  A majority of the Company's revenues are recorded utilizing
the percentage of completion method of accounting,  which recognizes revenues as
services are  performed.  In addition,  revenues are  recognized  on  syndicated
research studies on a pro rata basis over the terms of the individual contracts.
At  December  31,  1996,  the  Company  had  total   unrecognized   revenues  of
approximately $16,300,000 compared with approximately $14,100,000,  as adjusted,
at  December  31,  1995.  Substantially  all of such  unrecognized  revenues  at
December 31, 1996 are expected to be recognized in 1997.

ITEM 2.    PROPERTIES

           The Company's principal office is located in New York, New York where
it leases  approximately  107,000  square  feet  under a lease  that  expires on
February 28, 2003. It currently  subleases  approximately  21,000 square feet at
this  location to an  unaffiliated  party  through the date on which the primary
lease expires.

           The Company also leases an aggregate of  approximately  26,000 square
feet of  office  space in San  Francisco,  Chicago,  Philadelphia,  Minneapolis,
Portland (OR), Livonia (MI), Manila and London.

ITEM 3.    LEGAL PROCEEDINGS

           The Company is not a party to any litigation that is expected to have
a material effect on its results of operations or financial condition. (See Note
15 to the Consolidated Financial Statements for a discussion of an environmental
action  involving an inactive  subsidiary,  Diamond Tool and Horseshoe  Co., now
known as Tri-North, Inc.)

ITEM 4.    SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

           None



                                       -7-

<PAGE>



                                     PART II

ITEM 5.    MARKET FOR THE COMPANY'S COMMON EQUITY AND RELATED STOCKHOLDER
           MATTERS

(a)        Price Range of Common Stock
           ---------------------------

           The Company's  common stock is traded on the American  Stock Exchange
("AMEX").  The following  table shows the range of closing prices for the common
stock for the calendar quarters indicated, as reported by AMEX:


1995                               HIGH                  LOW

First Quarter                    $ 4 - 1/2             $ 2 - 7/8
Second Quarter                     4 - 1/8               2 - 7/8
Third Quarter                      3 - 11/16             2 - 3/8
Fourth Quarter                     2 - 3/4               1 - 1/2

1996

First Quarter                    $ 2 - 3/4             $ 1 - 3/4
Second Quarter                     2 - 3/4               2
Third Quarter                      3                     2 - 3/8
Fourth Quarter                     3                     2 - 1/8


(b)        Approximate Number of Equity Security Holders
           ---------------------------------------------

           The number of record  holders  of the  Company's  common  stock as of
March 17, 1996 was 629.

(c)        Dividends
           ---------

           For the year ended  December 31, 1996 the Company  declared a special
cash  dividend  of $.05  per  share  which  was  paid  on  January  15,  1997 to
stockholders  of record as of December  31,1996.  No dividends  were declared or
paid for the year ended  December 31, 1995.  During the year ended  December 31,
1994 the Company  declared and paid $2,049,000 of  distributions to shareholders
which were the final  distributions  related to periods during which the Company
was an S Corporation for income tax purposes and distributed  substantially  all
its earnings in the form of S Corporation distributions.




                                       -8-

<PAGE>



ITEM 6.    SELECTED FINANCIAL DATA
            (Dollar amounts in thousands except per share data)

<TABLE>
<CAPTION>
                                                                                  
                                     YEARS ENDED DECEMBER 31,             ONE MONTH               YEAR ENDED
                          ---------------------------------------------     ENDED      ----------------------------
                                 1996           1995           1994     DEC. 31, 1993  NOV. 28, 1993  NOV. 29, 1992
                                 ----           ----           ----     -------------  -------------  -------------
<S>                       <C>            <C>            <C>            <C>             <C>            <C>         
Selected Income
      Statement Data:

Revenue                   $     60,368   $     54,626   $     43,917   $      2,568    $     40,173   $     35,367

Income (Loss) Before
      Taxes               $      4,408   $      1,553   $      1,868   ($       422)   $      1,485   $      1,703

Net Income:
      Historical          $      2,589   $        846   $      1,016       $538 (a)    $      1,323   $      1,534
      Pro forma (b)               --             --             --             --      $        808   $        928

Income per share:
      Historical          $        .20   $        .07   $        .10   $        .05            --             --
      Pro forma (b)               --             --             --             --      $        .08   $        .09

Weighted average shares
      outstanding           13,099,103     12,499,213     10,475,804     10,475,804      10,475,804     10,475,804

SELECTED BALANCE
      SHEET DATA:

Total assets              $     26,973   $     24,887   $     16,478   $     13,068    $     12,642   $     12,279

Total debt                $      2,739   $      4,802   $      2,454   $      2,543    $      1,869   $      2,066

Stockholders' equity      $      8,467   $      6,627   $      1,132   $      1,648    $      1,110   $      1,063

Cash dividends per
      share (c)           $        .05           --             --             --              --             --

</TABLE>

(a)   In connection  with the  termination  of the  Company's S Corporation  tax
      status as of December  1, 1993,  a  cumulative  Federal and New York State
      deferred tax asset of $759,000 was recognized with an offsetting credit to
      the provision for income taxes for the one month period ended December 31,
      1993.

(b)   For the years ended  November  28, 1993 and  November 29, 1992 the Company
      was an S Corporation for tax purposes and its historical  results provided
      limited  state and local income  taxes and no Federal  income  taxes.  Pro
      forma net  income  shown  above for these two years has been  adjusted  to
      reflect an estimate of the actual  taxes that would have been paid had the
      Company been a C Corporation.

(c)   For the year ended December 31, 1996 the Company  declared a cash dividend
      of $.05 per share which was paid on January 15,  1997 to  stockholders  of
      record as of December 31,1996.  No dividends were declared or paid for the
      year ended December 31, 1995.  During the year ended December 31, 1994 the
      Company  declared and paid  $2,049,000 of  distributions  to  shareholders
      which were the final  distributions  related to periods  during  which the
      Company  was an S  Corporation  for income tax  purposes  and  distributed
      substantially all its earnings in the form of S Corporation distributions.


                                       -9-

<PAGE>



ITEM 7.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
           RESULTS OF OPERATIONS


Results of Operations

1996 Compared with 1995
- -----------------------

           Revenues  for 1996  increased  $5.7  million  (10%) to $60.4  million
compared  with $54.6 million in 1995.  The increase in revenues was  principally
attributable to higher revenues from international consumer tracking studies and
several custom and syndicated audit research services.

           Direct  costs were $1.7  million  (6%) higher in 1996  compared  with
1995,  primarily  as a result of the increase in  revenues.  As a percentage  of
revenues,  direct costs were 47% in 1996 compared with 49% in 1995. The decrease
in direct costs as a percentage of revenues  represented  an  improvement in the
profitability of the overall mix of revenues in 1996 compared with 1995.  Direct
costs also include expenses related to the development of new research  services
and such development expenses were lower in 1996 than in 1995.

           Selling,  general and  administrative  (SG&A)  expenses  increased $1
million (4%) in 1996 compared with 1995.  Approximately 70% of the SG&A increase
was in payroll and related  costs and resulted from the addition of personnel as
well as  normal  salary  adjustments.  The  remainder  of the  increase  in SG&A
expenses  was  spread  over  various   expenses  such  as  rent  and  utilities,
depreciation and computer costs.

           The provision for  incentive  bonuses was $.6 million  higher in 1996
compared with 1995 and resulted  from the increase in operating  income on which
the incentive bonuses are calculated.

           Income  taxes for 1996 have been  provided  at  approximately  41% of
pretax income compared with 45% in 1995. See Note 7 to the Notes to Consolidated
Financial Statements for a detailed analysis of the provisions for income taxes.

1995 Compared with 1994
- -----------------------

           Revenues for 1995 rose $10.7 million (24%) to $54.6 million  compared
with $43.9  million in 1994.  Approximately  85% of the increase in 1995 stemmed
from  new  customer   satisfaction   continuous   tracking   studies  and  major
international  consumer products surveys.  The remaining portion of the increase
in revenues came from a variety of new custom research studies.

           Direct costs increased $8.9 million (50%) in 1995 compared with 1994,
principally as a result of the increased revenues.  As a percentage of revenues,
direct costs were 49% in 1995 compared with 41% in 1994. The overall increase in
direct  costs as a  percentage  of revenues  was caused  primarily by the survey
studies which generated a significant  portion of the increased  revenues having
substantially  higher  direct cost levels than the Company's  historical  mix of
survey studies. In addition,  direct costs as a percentage of revenues reflected
the effect of expenses  incurred  in the  development  of various  new  research
services.

           SG&A  expenses  increased  $3.7  million  (18%)  compared  with 1995.
Approximately   $2.6  million  of  the  increase   resulted   from  higher  base
compensation for several key employees upon  implementation  of new compensation
agreements (see incentive bonuses  discussion below) and additional  salaries of
new personnel related to the increased revenues previously discussed. Other SG&A
expenses  increased $1.1 million,  with  approximately  half of these  increases
stemming  from  higher  professional  and  consulting  fees and  other  expenses


                                      -10-

<PAGE>



incurred in connection  with the Company making the transition from a private to
a publicly owned  corporation and for improvements to the Company's  information
system.  In addition,  increases in rent,  utilities,  telephone and  associated
costs were incurred to accommodate the new personnel described above.

           Incentive  bonuses decreased $2.2 million in 1995 which resulted from
a decline in the operating income on which the incentive  bonuses are calculated
as well as the  implementation  of new compensation  agreements with several key
employees  which  increased  base salaries  (see SG&A above) and  simultaneously
reduced incentive bonuses.

           Results of operations in 1995 were adversely  impacted by a charge of
$175,000  against  "Other Income"  resulting from the  termination of a sublease
with a subtenant  and the  occupancy of the space by the Company to  accommodate
the increased personnel referred to above.

           Income before taxes in 1994 was  favorably  effected by $215,000 as a
result of three nonrecurring transactions. The Company sold its investment in an
Argentinean  affiliate at a gain of $1,335,000.  The gain was offset by costs of
$779,000  incurred  in  connection  with stock  bonuses  issued to  certain  key
employees  and  $341,000  representing  the  settlement  costs  of a  retirement
agreement  with the  estate of a former  shareholder.  No  similar  nonrecurring
transactions arose in 1995.


Financial Condition, Liquidity and Capital Resources

           At December 31, 1996, the Company had working capital of $3.9 million
and a current ratio of 1.28 to 1 compared  with working  capital of $1.9 million
and a current ratio of 1.15 to 1 at December 31, 1995.

           Cash flow from operations and borrowings under its credit  facilities
with its bank are the Company's  principal  sources of funds. The Company's cash
flow and  borrowings  have  historically  been  sufficient  to provide funds for
working capital,  capital  expenditures and payment of indebtedness.  On June 5,
1996 the Company  refinanced an existing term loan and its $5 million short-term
credit  facility into a new $2,610,000 term loan and a $2.5 million secured line
of  credit.  The new term loan is  repayable  in 20  quarterly  installments  of
$130,500  which  began on June 30,  1996.  The term  loan and the line of credit
contain customary  affirmative and negative covenants  including those requiring
the Company to maintain  certain  financial  ratios and  restricting  the annual
payment of cash  dividends  to an amount  not in excess of 50% of the  preceding
year's net income.

           Net cash provided by operating activities was $4,980,000,  consisting
primarily of net income of $2,589,000  plus non-cash  expenses of $1,628,000 and
increases  in  customer  billings in excess of revenue  earned of  $952,000  and
income  taxes  payable of $716,000  offset  primarily by an increase in accounts
receivable of $930,000.

           Net cash used in  investing  activities  was $57,000  primarily  from
purchases  of property and  equipment of $583,000 and payment of merger  related
expenses of $124,000  offset by proceeds of $650,000  from the sale of a portion
of Triangle's former operating assets.

           Net cash  used in  financing  activities  was  $2,055,000  consisting
primarily of proceeds from bank borrowings of $1,931,000 offset by repayments of
bank borrowings and other debt of $3,993,000.

           The Company  believes that its revised credit  arrangements  with its
bank, combined with funds generated by its operations,  will be adequate to fund
its planned  capital  expenditures,  meet its debt  obligations  and finance its
operations for at least the next twelve months.


                                      -11-

<PAGE>




ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

           The response to this item is  submitted as a separate  section of the
report. (See Item 14).


ITEM 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
           FINANCIAL DISCLOSURE

           None



                                      -12-

<PAGE>



                                    PART III

ITEM 10.   DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

           The  information  required in  response to this item with  respect to
Directors is contained in the  Company's  1997 Proxy  Statement to be filed with
the  Securities  and Exchange  Commission  pursuant to Regulation 14A within 120
days after the close of the Company's fiscal year and,  accordingly,  is omitted
pursuant to General Instruction G(3).

           The  following  sets  forth  the  names  and  ages  of the  Company's
Executive  Officers,  together  with all  positions  and  offices  held with the
Company by such  Executive  Officers.  Officers are appointed to serve until the
meeting  of the  Board  of  Directors  following  the  next  Annual  Meeting  of
Stockholders and until their successors have been elected and have qualified:

           Solomon  Dutka  (73) has  served as a  director,  Chairman  and Chief
           Executive  Officer of the Company  since March 1995. A founder of A&S
           in 1953,  he  served  A&S in  various  capacities,  including  as its
           Chairman and  President,  prior to the merger with  Triangle in March
           1995.

           H. Arthur Bellows,  Jr. (59) has served as a director,  President and
           Chief Operating Officer of the Company since March 1995. He served as
           a director and Chairman of Triangle from August 1967 until the merger
           with A&S in March 1995 and as Triangle's  President from October 1971
           until March 1995.

           Joseph  Plummer (56) has served as Vice Chairman of the Company since
           August 1996. From 1989 to 1996 he was with the advertising  agency of
           DMB&B,  serving as its Vice Chairman and Worldwide Planning Director.
           From 1979 to 1989 he was with Young & Rubicam  where he served as its
           Worldwide Research Director.

           Carl  Ravitch  (55) has  served  as a  director  and  Executive  Vice
           President of the Company  since March 1995. He joined A&S in 1967 and
           served as its Executive Vice President - Chief Marketing Officer from
           1992 until the merger with Triangle in March 1995.

           Joel S. Klein (58) has served as Executive Vice President- Operations
           of the Company  since  January  1996 and as the  Company's  Secretary
           since August 1996. He has been with the Company for over 35 years and
           has served in various research, operational and management positions.

           Alan J.  Ritter (56) has served as Senior  Vice  President  and Chief
           Financial  Officer of the Company  since August 1996 and as Corporate
           Controller  from  September  1995 until July 1996.  He served as Vice
           President - Finance of Triangle  from  October  1993 until the merger
           with A&S in March 1995 and as Triangle's  Corporate  Controller  from
           December 1978 until September 1993.


ITEM 11.   EXECUTIVE COMPENSATION

           The information required in response to this item is contained in the
Company's  1997 Proxy  Statement  to be filed with the  Securities  and Exchange
Commission  pursuant  to  Regulation  14A within 120 days after the close of the
Company's  fiscal  year  and,  accordingly,   is  omitted  pursuant  to  General
Instruction G(3).


                                      -13-


<PAGE>



ITEM 12.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

           The information required in response to this item is contained in the
Company's  1997 Proxy  Statement  to be filed with the  Securities  and Exchange
Commission  pursuant  to  Regulation  14A within 120 days after the close of the
Company's  fiscal  year  and,  accordingly,   is  omitted  pursuant  to  General
Instruction G(3).


ITEM 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

           The information required in response to this item is contained in the
Company's  1997 Proxy  Statement  to be filed with the  Securities  and Exchange
Commission  pursuant  to  Regulation  14A within 120 days after the close of the
Company's  fiscal  year  and,  accordingly,   is  omitted  pursuant  to  General
Instruction G(3).





                                      -14-

<PAGE>



                                     PART IV

ITEM 14.   EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a)        List of Documents filed as part of this Report.


1.         Financial Statements                                     Page Number
           --------------------                                     -----------
           Independent Auditor's Report                              F-1
           Consolidated Balance Sheets at December 31, 1996          F-2 to F-3
           and December 31, 1995
           Consolidated Statements of Income for the years ended     F-4
           December 31, 1996, 1995 and 1994
           Consolidated Statements of Stockholders' Equity           F-5
           for the years ended December 31, 1996, 1995 and 1994
           Consolidated Statements of Cash Flows for the years       F-6 to F-7
           ended
           December 31, 1996, 1995 and 1994
           Notes to Consolidated Financial Statements                F-8 to F-19

2.         Financial Statement Schedules
           -----------------------------

           Schedule Number             Description
           ---------------             -----------
                 II           Valuation and Qualifying Accounts      S-1

           All other financial  statement schedules not listed have been omitted
           since  the  required  information  is  included  in the  consolidated
           financial  statements or the notes  thereto,  or is not applicable or
           required.





                                      -15-

<PAGE>



Exhibit
Numbers                        Description
- -------                        -----------

2.01           Merger Agreement between The Triangle  Corporation and Audits and
               Surveys,   Inc.,  dated  as  of  August  11,  1994  (the  "Merger
               Agreement").  Incorporated by reference to Exhibit (2) (I) to the
               Company's Report on Form 10-Q for the quarter ended September 30,
               1994.

2.02           Amendment No. 1 to the Merger  Agreement,  dated as of October 7,
               1994.  Incorporated  by  reference  to  Exhibit  (2)  (ii) to the
               Company's Report on Form 10-Q for the quarter ended September 30,
               1994.

2.03           Amendment No. 2 to the Merger  Agreement,  dated as of January 6,
               1995.  Incorporated  by  reference  to  Exhibit  2  (iii)  to the
               Company's  Report on Form 10-K for the year  ended  December  31,
               1994.

2.04           Amendment No. 3 to the Merger Agreement,  dated as of January 31,
               1995.  Incorporated  by  reference  to  Exhibit  2  (iv)  to  the
               Company's  Report on Form 10-K for the year  ended  December  31,
               1994.

2.05           Amendment No. 4 to the Merger Agreement,  dated as of February 8,
               1995. Incorporated by reference to Exhibit 2 (v) to the Company's
               Report on Form 10-K for the year ended December 31, 1994.

2.06           Stock and Asset Purchase  Agreement  between  Cooper  Industries,
               Inc.  and The  Triangle  Corporation,  dated  April 9,  1993 (the
               "Stock and Asset Purchase Agreement").  Incorporated by reference
               to  Exhibit  (2) to the  Company's  Report  on Form  10-Q for the
               quarter ended March 31, 1993.

2.07           Amendment No. 1 to the Stock and Asset Purchase Agreement,  dated
               April 30, 1993.  Incorporated by reference to Exhibit (2) (ii) to
               the Company's  Report on Form 10-Q for the quarter ended June 30,
               1993.

2.08           Amendment No. 2 to the Stock and Asset Purchase Agreement,  dated
               August 4, 1993. Incorporated by reference to Exhibit (2) (iii) to
               the Company's  Report on Form 10-Q for the quarter ended June 30,
               1993.

3.01           Restated and Amended Certificate of Incorporation of the Company.
               Incorporated by reference to Exhibit 4.1 to the Company's  Report
               on Form 10-Q/A for the quarter ended March 31, 1995.

3.02           Amended and  Restated  By-laws of the  Company.  Incorporated  by
               reference to Exhibit 2(b) to the Company's Registration Statement
               on Form 8-A/A (Amendment No. 1) filed February 26, 1997.

4.01           Registration  Rights  Agreement  among  the  Company,  H.  Arthur
               Bellows,  Jr., Carl Ravitch and the Estate of Irving I. Roshwalb,
               dated March 24, 1995. Incorporated by reference to Exhibit 4.3 to
               the  Company's  Report on Form 10-Q/A for the quarter ended March
               31, 1995.

                                      -16-


<PAGE>



Exhibit
Numbers                        Description
- -------                        -----------

4.02           Shareholders Agreement among the Company, H. Arthur Bellows, Jr.,
               Solomon Dutka, Solomon Dutka Trust for James Dutka, Solomon Dutka
               Trust for Michael  Dutka,  Solomon  Dutka Trust for Joyce  Dutka,
               Carl Ravitch,  Anthony  Timiraos,  Dexter Neadle,  Lawrence Karp,
               George  Fabian,  Fred  Winkel,  Joel S. Klein,  William  Liebman,
               Nagesh Gupta,  Thomas Ryan, Joel Dorfman,  Josh Libresco,  Donald
               Pace, Paul Donato,  Fred Nicholson and Joel J. Klein, dated March
               24,  1995.  Incorporated  by  reference  to  Exhibit  4.4  to the
               Company's  Report on Form 10-Q/A for the quarter  ended March 31,
               1995.

4.03           Shareholders  Agreement between The Triangle  Corporation and the
               Estate  of  Irving  I.   Roshwalb,   dated   February   9,  1995.
               Incorporated by reference to Exhibit 4.5 to the Company's  Report
               on Form 10-Q/A for the quarter ended March 31, 1995.

10.01+         The  Triangle  Salaried  Profit  Sharing  Plan.  Incorporated  by
               reference  to Exhibit (10) (vi) to the  Company's  Report on Form
               10-K for the year ended December 31, 1992.

10.02+         The Triangle  Salaried  Pension  Guarantee Plan.  Incorporated by
               reference to Exhibit (10) (vii) to the  Company's  Report on Form
               10-K for the year ended December 31, 1992.

10.03+         The Triangle  Salaried  Incentive  Savings Plan.  Incorporated by
               reference to Exhibit (10) (viii) to the Company's  Report on Form
               10-K for the year ended December 31, 1992.

10.04+         The   Triangle   Retirement   Savings   Plan   Trust   Agreement.
               Incorporated  by reference to Exhibit (10) (ix) to the  Company's
               Report on Form 10-K for the year ended December 31, 1992.

10.05+         1994  Stock  Option  Plan of  Audits &  Surveys  Worldwide,  Inc.
               Incorporated  by  reference  to  Exhibit  4.6  to  the  Company's
               Registration Statement or Form S-8 (File No. 333-22875).

10.06+         Employment agreement between the Company and Solomon Dutka, dated
               March 24, 1995.  Incorporated by reference to Exhibit 10.2 to the
               Company's  Report on Form 10-Q/A for the quarter  ended March 31,
               1995.

10.07+         Employment  agreement  between the Company and H. Arthur Bellows,
               Jr., dated March 24, 1995.  Incorporated  by reference to Exhibit
               10.3 to the Company's Report on Form 10-Q/A for the quarter ended
               March 31, 1995.

10.08+         Employment agreement between the Company and Carl Ravitch,  dated
               March 24, 1995.  Incorporated by reference to Exhibit 10.4 to the
               Company's  Report on Form 10-Q/A for the quarter  ended March 31,
               1995

10.09+         Employment  agreement  between the  Company  and Alan J.  Ritter,
               dated September 13, 1995. Incorporated by reference to Exhibit 10
               to the  Company's  Report  on Form  10-Q  for the  quarter  ended
               September 30, 1995.

10.10+         Employment  Agreement  between the Company and Joseph T.  Plummer
               dated August 8, 1996.  Incorporated by reference to Exhibit 10.18
               to the  Company's  report  on Form  10-Q  for the  quarter  ended
               September 30, 1996.


                                      -17-



<PAGE>




Exhibit
Numbers                        Description
- -------                        -----------

10.11          Lease between Tobias Associates and Audits & Surveys, Inc., dated
               February 13, 1987.  Incorporated by reference to Exhibit 10.12 to
               the  Company's  Report on Form 10-K for the year ending  December
               31, 1995.

10.12          Lease between Tobias Associates and Audits & Surveys, Inc., dated
               October 26, 1990.  Incorporated  by reference to Exhibit 10.13 to
               the  Company's  Report on Form 10-K for the year ending  December
               31, 1995.

10.13          Term Loan Agreement  between Audits and Surveys  Worldwide,  Inc.
               and  Chemical  Bank  dated as of June 5,  1996.  Incorporated  by
               reference to Exhibit 10.17 to the  Company's  report on Form 10-Q
               for the quarter ended June 30, 1996.

21.01*         List of subsidiaries of the Company.

23.01*         Consent of Independent Auditors.

27.01*         Financial Data Schedule.

- -------------------------------

*          Filed herewith.

+          Management contracts for compensatory plan or arrangement required to
           be noted pursuant to Item 14.(a)3 of Form 10-K.



(b)        Reports on Form 8-K.

           The  Company  did not file any  reports  on Form 8-K  during the last
quarter of the period covered by this report.


                                      -18-

<PAGE>



                                   SIGNATURES

Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the  registrant  has duly  caused  this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

Audits & Surveys Worldwide, Inc.


By:     /S/ H. ARTHUR BELLOWS, JR.                           March 27, 1997
        --------------------------                           --------------
        H. Arthur Bellows, Jr.                               Date
        President, Chief Operating Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been  signed  on its  behalf  by the  following  persons  on  behalf  of the
registrant and in the capacities and on the dates indicated.


By:     /S/ SOLOMON DUTKA                                    March 27, 1997
        --------------------------                           --------------
        Solomon Dutka                                        Date
        Chairman, Chief Executive Officer and Director


By:     /S/ H. ARTHUR BELLOWS, JR.                           March 27, 1997
        --------------------------                           --------------
        H. Arthur Bellows, Jr.                               Date
        President and Chief Operating Officer and Director


By:     /S/ JOSEPH T. PLUMMER                                March 27, 1997
        --------------------------                           --------------
        Joseph T. Plummer                                    Date
        Vice Chairman and Director


By:     /S/ CARL RAVITCH                                     March 27, 1997
        --------------------------                           --------------
        Carl Ravitch                                         Date
        Executive Vice President and Director


By:     /S/ ALAN J. RITTER                                   March 27, 1997
        --------------------------                           --------------
        Alan J. Ritter                                       Date
        Senior Vice President
        (Principal Financial and Accounting Officer)




<PAGE>



By:     /S/ CHARLES E. BRADLEY                               March 27, 1997
        --------------------------                           --------------
        Charles E. Bradley                                   Date
        Director


By:     /S/ BRIAN G. DYSON                                   March 27, 1997
        --------------------------                           --------------
        Brian G. Dyson                                       Date
        Director



By:     /S/ MATTHEW GOLDSTEIN                                March 27, 1997
        --------------------------                           --------------
        Matthew Goldstein                                    Date
        Director



By:     /S/ ROBERT C. MILLER                                 March 27, 1997
        --------------------------                           --------------
        Robert C. Miller                                     Date
        Director



By:     /S/ WILLIAM NEWMAN                                   March 27, 1997
        --------------------------                           --------------
        William Newman                                       Date
        Director



By:     /S/ SOL YOUNG                                        March 27, 1997
        --------------------------                           --------------
        Sol Young                                            Date
        Director



By:     /S/ WILLIAM A. ZEBEDEE                               March 27, 1997
        --------------------------                           --------------
        William A. Zebedee                                   Date
        Director






<PAGE>



INDEPENDENT AUDITORS' REPORT

To the Board of Directors and Stockholders of
Audits & Surveys Worldwide, Inc. and Subsidiaries

We have audited the accompanying consolidated balance sheets of Audits & Surveys
Worldwide,  Inc.  and  Subsidiaries  as of December  31, 1996 and 1995,  and the
related consolidated  statements of income,  stockholders' equity and cash flows
for the years ended  December 31, 1996,  1995 and 1994. Our audits also included
the financial statement schedule listed in the Index at Item 14. These financial
statements  and  financial  statement  schedule  are the  responsibility  of the
Company's  management.  Our  responsibility  is to  express  an opinion on these
financial statements and financial statement schedule based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  such consolidated  financial  statements present fairly, in all
material respects,  the financial  position of Audits & Surveys Worldwide,  Inc.
and  Subsidiaries  as of  December  31,  1996 and 1995 and the  results of their
operations and their cash flows for the years ended December 31, 1996,  1995 and
1994 in conformity with generally accepted accounting  principles.  Also, in our
opinion,  such financial statement schedule,  when considered in relation to the
basic consolidated financial statements taken as a whole, presents fairly in all
material respects, the information set forth therein.

/s/Deloitte & Touche LLP

DELOITTE & TOUCHE LLP
New York, New York
March 3, 1997



                                       F-1

<PAGE>
AUDITS & SURVEYS WORLDWIDE, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
(DOLLAR AMOUNTS IN THOUSANDS)
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>

                                                                         DECEMBER 31,
                                                                      -----------------
<S>                                                                   <C>       <C>    
ASSETS                                                                  1996      1995

CURRENT ASSETS:
  Cash and cash equivalents                                           $ 3,827   $   936
                                                                      -------   -------
  Accounts receivable:
    Billed (net of allowance for doubtful accounts of $30 and $150)     9,161     8,687
    Unbilled                                                            2,714     2,366
  Refundable income taxes                                                           299
  Prepaid expenses and inventories                                      1,259     1,320
  Deferred income taxes                                                   346       168
  Other current assets                                                    183       139
  Net assets held for sale                                                300       983
                                                                      -------   -------

           Total current assets                                        17,790    14,898

PROPERTY AND EQUIPMENT - Net                                            2,962     3,127

RECEIVABLE FROM SALE OF ASSETS                                            500       500

PREPAID PENSION COSTS                                                   1,090       943

DEFERRED INCOME TAXES                                                   2,906     3,398

OTHER ASSETS                                                            1,725     2,021
                                                                      -------   -------

TOTAL ASSETS                                                          $26,973   $24,887
                                                                      =======   =======
</TABLE>


                                                                     (Continued)



                                       F-2

<PAGE>
AUDITS & SURVEYS WORLDWIDE, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
(Dollar Amounts in Thousands)
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
                                                                           DECEMBER 31,
                                                                      -------------------
<S>                                                                   <C>        <C>     
LIABILITIES AND STOCKHOLDERS' EQUITY                                     1996       1995

CURRENT LIABILITIES:
  Notes payable bank                                                  $   --     $  1,200
  Accounts payable and accrued expenses                                  4,483      4,877
  Accrued payroll and bonuses                                            2,505      1,917
  Dividends payable                                                        655       --
  Customer billings in excess of revenues earned                         5,234      4,282
  Income taxes payable                                                     417       --
  Current portion of long-term debt                                        555        658
  Current portion of capital lease obligations                              88         75
                                                                      --------   --------

           Total current liabilities                                    13,937     13,009

LONG-TERM DEBT - Net of current portion                                  1,943      2,647

CAPITAL LEASE OBLIGATIONS - Net of current portion                         153        222

DEFERRED INCOME TAX LIABILITIES                                            464        405

OTHER LIABILITIES                                                        2,009      1,977
                                                                      --------   --------

           Total liabilities                                            18,506     18,260
                                                                      --------   --------

COMMITMENTS AND CONTINGENCIES

STOCKHOLDERS' EQUITY:
  Preferred stock, $1.00 par value, 1,000,000 shares authorized and
    unissued                                                              --         --
  Common stock, $.01 par value, 30,000,000 shares authorized;
     13,099,103 shares and 13,094,755 shares issued at
      December 31, 1996 and 1995, respectively                             131        131
  Additional paid-in capital                                             4,369      4,486
  Retained earnings                                                      3,948      2,014
  Cumulative foreign currency translation adjustment                        19         (4)
                                                                      --------   --------

           Total stockholders' equity                                    8,467      6,627
                                                                      --------   --------

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                            $ 26,973   $ 24,887
                                                                      ========   ========
</TABLE>

See notes to consolidated financial statements.                      (Concluded)



                                      F-3



<PAGE>


AUDITS & SURVEYS WORLDWIDE, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME
(Dollar Amounts in Thousands Except for Per Share Data)
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>

                                                                Year Ended December 31,
                                                      --------------------------------------------
                                                             1996            1995            1994
<S>                                                   <C>             <C>             <C>         
REVENUES                                              $     60,368    $     54,626    $     43,917
                                                      ------------    ------------    ------------


COSTS AND EXPENSES:
  Direct costs                                              28,431          26,732          17,815
  Selling, general and administrative expenses              25,396          24,410          20,696
  Incentive bonuses                                          2,394           1,765           3,947
  Stock bonuses                                               --              --               779
  Provision in connection with retirement agreement           --              --               341
  Interest expense                                             328             435             206
  Gain on sale of investment in affiliate                     --              --            (1,335)
  Other (income) - net                                        (589)           (269)           (400)
                                                      ------------    ------------    ------------

           Total costs and expenses                         55,960          53,073          42,049
                                                      ------------    ------------    ------------

INCOME BEFORE PROVISION
  FOR INCOME TAXES                                           4,408           1,553           1,868

PROVISION FOR INCOME TAXES                                   1,819             707             852
                                                      ------------    ------------    ------------

NET INCOME                                            $      2,589    $        846    $      1,016
                                                      ============    ============    ============

NET INCOME PER SHARE                                  $        .20    $        .07    $        .10
                                                      ============    ============    ============

WEIGHTED AVERAGE NUMBER OF
  COMMON SHARES OUTSTANDING                             13,099,103      12,499,213      10,475,804
                                                      ============    ============    ============
</TABLE>

See notes to consolidated financial statements.



                                       F-4

<PAGE>
<TABLE>
<CAPTION>
AUDITS & SURVEYS WORLDWIDE, INC. AND SUBSIDIARIES


CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
(Dollar Amounts in Thousands)
- ----------------------------------------------------------------------------------------- ----------------------------------------
(PART 1 OF 2)
                                                                                                                                   
                                                                                                                                   
                                           COMMON STOCK              COMMON STOCK          ADDITIONAL                   CURRENCY   
                                          $.01 PAR VALUE             NO PAR VALUE           PAID-IN       RETAINED    TRANSLATION  
                                       SHARES       AMOUNT        SHARES       AMOUNT       CAPITAL       EARNINGS    ADJUSTMENTS  
                                     ----------   ----------    ---------    ----------    ----------    ----------    ----------  

<S>                                   <C>         <C>              <C>       <C>           <C>           <C>           <C>         
BALANCE, DECEMBER 31, 1993                 --     $     --         10,000    $       14    $       15    $    2,201    $      (54) 


  Net income                               --           --           --            --            --           1,016          --    

  Foreign currency adjustment              --           --           --            --            --            --              50  

  Stock bonuses                            --           --           --            --             319          --            --    

  Distributions to stockholders            --           --           --            --            --          (2,049)         --    
                                     ----------   ----------    ---------    ----------    ----------    ----------    ----------  


BALANCE, DECEMBER 31, 1994                 --           --         10,000            14           334         1,168            (4) 

  Net income                               --           --           --            --            --             846          --    

  Recapitalization and merger        13,094,755          131      (10,000)          (14)        4,152          --            --    
                                     ----------   ----------    ---------    ----------    ----------    ----------    ----------  

BALANCE, DECEMBER 31, 1995           13,094,755          131         --            --           4,486         2,014            (4) 

  Net income                               --           --           --            --            --           2,589          --    

  Foreign currency adjustment              --           --           --            --            --            --              23  

  Revaluation of assets acquired
   in merger                               --           --           --            --            (124)         --            --    

  Stock bonuses                           4,348         --           --            --               7          --            --    

  Dividends                                --           --           --            --            --            (655)         --    
                                     ----------   ----------    ---------    ----------    ----------    ----------    ----------  

BALANCE, DECEMBER 31, 1996           13,099,103   $      131         --      $     --      $    4,369    $    3,948    $       19  
                                     ==========   ==========    =========    ==========    ==========    ==========    ==========  
</TABLE>

(PART 2 OF 2))

                                              CUMULATIVE
                                               FOREIGN
                                               TREASURY
                                                 STOCK
                                          SHARES        AMOUNT         TOTAL
                                        ----------    ----------    ----------

BALANCE, DECEMBER 31, 1993                   3,556    $     (528)   $    1,648


  Net income                                  --            --           1,016

  Foreign currency adjustment                 --            --              50

  Stock bonuses                               (998)          148           467

  Distributions to stockholders               --            --          (2,049)
                                        ----------    ----------    ----------


BALANCE, DECEMBER 31, 1994                   2,558          (380)        1,132

  Net income                                  --            --             846

  Recapitalization and merger               (2,558)          380         4,649
                                        ----------    ----------    ----------

BALANCE, DECEMBER 31, 1995                    --            --           6,627

  Net income                                  --            --           2,589

  Foreign currency adjustment                 --            --              23

  Revaluation of assets acquired
   in merger                                  --            --            (124)

  Stock bonuses                               --            --               7

  Dividends                                   --            --            (655)
                                        ----------    ----------    ----------

BALANCE, DECEMBER 31, 1996                    --      $     --      $    8,467
                                        ==========    ==========    ==========


See notes to consolidated financial statements.


                                       F-5
<PAGE>
<TABLE>
<CAPTION>
AUDITS & SURVEYS WORLDWIDE, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
(Dollar Amounts in Thousands)
- --------------------------------------------------------------------------------------------------------
                                                                             Year Ended December 31,
                                                                          -----------------------------
                                                                           1996       1995       1994
                                                                          -------    -------    -------
<S>                                                                       <C>        <C>        <C>    
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income                                                              $ 2,589    $   846    $ 1,016
  Adjustments to reconcile net income to net cash provided by (used in)
    operating activities:
    Depreciation and amortization                                             748        581        531
    Provision for bad debts                                                   108         92        152
    Deferred income taxes                                                     373        240         13
    Deferred compensation                                                      34         31         30
    Amortization of deferred charges                                          329        285         24
    Increase in cash surrender value of officers' life insurance              (22)        50        (24)
    Accrued rent                                                               58        160       (244)
    Income from investment accounted for on the equity method                --         --          (72)
    Gain on sale of affiliate                                                --         --       (1,335)
    Stock bonuses to officers                                                --         --          467
    Minority interest                                                        --          (54)        49
    Changes in operating assets and liabilities:
      Accounts receivable                                                    (930)    (1,709)    (3,205)
      Prepaid expenses and inventories                                         61        296        (63)
      Net assets held for sale                                                 33       (102)      --
      Other current assets                                                    (45)       202        (61)
      Prepaid pension costs                                                  (147)       (64)      --
      Other assets                                                            (12)    (1,227)       (18)
      Accounts payable and accrued expenses                                  (394)       638      1,553
      Accrued payroll and bonuses                                             589     (1,516)       362
      Customer billings in excess of revenues earned                          952       (331)     1,881
      Deferred compensation                                                  --         --          (69)
      Income taxes payable                                                    716       (894)       837
      Other liabilities                                                       (60)       530       --
      Other                                                                  --           71        104
                                                                          -------    -------    -------

           Net cash provided by (used in) operating activities              4,980     (1,875)     1,928
                                                                          -------    -------    -------

CASH FLOWS FROM INVESTING ACTIVITIES:
  Loans to officers/stockholders                                             --         --         (111)
  Repayment of officer/stockholders' loans                                   --         --          171
  Purchases of property and equipment                                        (583)      (588)      (253)
  Proceeds from sale of assets                                                650       --         --
  Cash received from Triangle merger                                         --        1,090       --
  Proceeds from sale of affiliate                                            --         --        1,500
  Payment of merger costs                                                    (124)      (210)    (1,113)
                                                                          -------    -------    -------

           Net cash (used in) provided by investing activities                (57)       292        194
                                                                          -------    -------    -------

CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from long term debt                                              1,931       --         --
  Proceeds from notes payable to officers/stockholders                       --         --        1,500
  Principal payments on notes payable to officers/stockholders               --       (1,500)      (391)
  Principal payments on long-term debt                                     (2,737)      (334)      (407)
  Proceeds from short-term bank debt                                         --        3,700        750
  Repayment of short-term bank debt                                        (1,200)      --       (1,500)
  Principal payments on capital lease obligations                             (56)      (101)       (41)
  Distributions to stockholders                                              --         --       (2,049)
  Issuance of common stock                                                      7       --         --
                                                                          -------    -------    -------

           Net cash (used in) provided by financing activities             (2,055)     1,765     (2,138)
                                                                          -------    -------    -------

                                                                                             (Continued)
</TABLE>

                                       F-6
<PAGE>
<TABLE>
<CAPTION>
AUDITS & SURVEYS WORLDWIDE, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
(Dollar Amounts in Thousands)
- -----------------------------------------------------------------------------------------------------------

                                                                                    Year Ended December 31,
                                                                                   ------------------------
                                                                                    1996     1995     1994
<S>                                                                                 <C>        <C>       <C>
EFFECT OF EXCHANGE RATE DIFFERENCES ON CASH                                            23     --         50
                                                                                   ------   ------   ------

NET INCREASE IN CASH                                                                2,891      182       34

CASH, BEGINNING OF YEAR                                                               936      754      720
                                                                                   ------   ------   ------

CASH, END OF YEAR                                                                  $3,827   $  936   $  754
                                                                                   ======   ======   ======

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
  Cash paid during the year for:
    Interest                                                                       $  430   $  334   $  161
                                                                                   ======   ======   ======

    Income taxes                                                                   $  784   $1,335   $    1
                                                                                   ======   ======   ======

SUPPLEMENTAL DISCLOSURE OF NONCASH
  INVESTING AND FINANCING ACTIVITIES:

  Employee stock bonuses                                                           $    7            $  319
                                                                                   ======            ======

  Capital lease obligation incurred for purchase of equipment                               $  250
                                                                                            ======

  Financing of capital improvements                                                         $  333
                                                                                            ======

  The Company  issued common stock in order to effect the merger with  Triangle 
  Such stock  aggregated (net of $1,323 of related  merger  costs).  In $4,488
  conjunction with the acquisition, liabilities were assumed as follows:

  Fair value of assets acquired (includes $1,090 of cash acquired)                          $5,267
  Value of common stock issued (net of $1,323 of related merger costs)                       4,488
                                                                                            ------

  Liabilities assumed                                                                       $  779
                                                                                            ======

See notes to consolidated financial statements.                                                        (Concluded)
</TABLE>



                                       F-7

<PAGE>



AUDITS & SURVEYS WORLDWIDE, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------

1.      SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

        BASIS OF FINANCIAL STATEMENT  PRESENTATION - The consolidated  financial
        statements include the accounts of Audits & Surveys Worldwide, Inc. (the
        "Company"),  and its majority owned subsidiary,  Audits & Surveys Europe
        Ltd. ("A&SE").  All significant  intercompany  transactions and balances
        have been eliminated.

        BUSINESS ACTIVITY - The Company is an international  marketing  research
        firm  providing  its clients  with a broad  selection  of  services  and
        information used to assist in the development of marketing,  advertising
        and  investment  strategies  for  their  products  and  services.  These
        services are provided to a wide variety of  commercial,  industrial  and
        academic  organizations on a custom,  continuous  tracking or syndicated
        basis.

        USE OF ESTIMATES - The preparation of financial statements in conformity
        with generally accepted  accounting  principles  requires  management to
        make  estimates  and  assumptions  that affect the  reported  amounts of
        assets  and  liabilities   and  disclosure  of  contingent   assets  and
        liabilities  at the date of the  financial  statements  and the reported
        amounts of revenues and expenses during the reporting period.
        Actual results could differ from those estimates.

        INVESTMENTS  IN AFFILIATES - The equity method of accounting was used by
        the Company in connection  with  investments in its Canadian and Pacific
        joint ventures.  These ventures were sold during 1995.  Under the equity
        method,  original  investments are recorded at cost and adjusted for the
        Company's share of earnings or losses and distributions.

        INVENTORIES -  Inventories,  which consist  primarily of components  and
        finished  goods,  are  stated  at the  lower of cost  (principally  on a
        first-in, first-out basis) or market.

        PROPERTY AND  EQUIPMENT - Property and equipment are stated at cost less
        accumulated depreciation and amortization. Depreciation of furniture and
        fixtures and equipment is provided using  accelerated  methods over five
        to ten years.  Amortization  of leasehold  improvements  and assets held
        under capital leases is provided using the straight-line method over the
        lease term.

        LONG-LIVED  ASSETS - In March 1995, the Financial  Accounting  Standards
        Board  issued  Statement  No. 121,  "Accounting  for the  Impairment  of
        Long-Lived  Assets and for  Long-Lived  Assets to Be Disposed  of." This
        statement is effective  for fiscal years  beginning  after  December 15,
        1995. There was no impact to the Company from adopting this statement.

        FAIR  VALUE  OF  FINANCIAL   INSTRUMENTS  -  For  financial  instruments
        including  cash,  accounts  receivable,  accounts  payable  and  accrued
        expenses,  it was assumed that the  carrying  amount  approximated  fair
        value  because  of  their  short  maturities.  The  carrying  amount  of
        long-term debt,  including  capitalized lease obligations,  approximates
        fair value because such debt is subject to floating  interest  rates or,
        with respect to capitalized leases, contain current market rates.



                                       F-8

<PAGE>



        REVENUE  RECOGNITION - The accompanying  financial  statements have been
        prepared  using the  percentage-of-completion  method of accounting  for
        certain contracts and,  therefore,  take into account the revenue,  cost
        and  estimated  earnings  on  contracts  not yet  completed.  Income  is
        recognized  on the excess of  contract  price over  direct  costs in the
        percentage  that actual costs to date relate to total estimated costs to
        be incurred.  At the time a loss on a contract becomes known, the entire
        amount of the estimated loss is recognized in the financial  statements.
        In some  instances,  billing  arrangements  allow for amounts  billed to
        exceed the revenue recognized,  thus resulting in a liability.  In those
        cases  where  revenue  recognized  exceeds  billings  to  customers,  an
        unbilled  receivable  is  recorded.  

        Revenues for the distribution of certain marketing research  information
        is recognized pro rata over the life of the contract.

        INCOME  TAXES  -  Deferred  income  taxes  are  recognized  for  the tax
        consequences of differences  between the bases of assets and liabilities
        for income tax and financial statement  reporting,  based on enacted tax
        laws.  Valuation allowances are established,  when necessary,  to reduce
        deferred tax assets to the amount expected to be realized.

        STOCK OPTIONS AND WARRANTS - In October 1995,  the Financial  Accounting
        Standards  Board  issued  Statement of  Financial  Accounting  Standards
        (SFAS) No. 123," Accounting for Stock-Based  Compensation," which became
        effective  for the  Company  beginning  January  1,  1996.  SFAS No. 123
        requires expanded disclosures of stock-based  compensation  arrangements
        with employees and encourages (but does not require)  compensation  cost
        to be measured based on the fair value of the equity instrument awarded.
        Companies are permitted,  however,  to continue to apply APB Opinion No.
        25, which recognized  compensation  cost based on the intrinsic value of
        the equity  instrument  awarded.  The  Company has elected to follow the
        provisions  of APB  Opinion  No.  25 for  stock  based  compensation  to
        employees.

        TRANSLATION OF FOREIGN CURRENCIES - Financial  statements of the Company
        are reported in U.S.  dollars based on the  determination  that the U.S.
        dollar is the Company's  functional  currency.  A&SE, using the pound as
        its functional  currency,  translates its financial statements into U.S.
        dollars.  Assets and liabilities are translated at the rates of exchange
        in effect at year end;  common stock and additional  paid-in capital are
        translated  using  historical rates and revenue and expense accounts are
        translated at the average rates of exchange in effect during the period.
        Translation  adjustments  are  reflected  as  a  separate  component  of
        stockholders' equity.

        NET INCOME PER SHARE - The number of shares used in the determination of
        net income per share  represents  the weighted  average number of common
        and common equivalent shares  outstanding  during the periods presented.
        Common stock  equivalents  include  shares  issuable under the Company's
        stock  option  plan  when  dilutive.   Shares   outstanding   have  been
        retroactively  adjusted for the number of equivalent  shares received in
        the Merger.

2.      MERGER

        On March 24,  1995,  Audits and  Surveys,  Inc.  (A&S) and The  Triangle
        Corporation  ("Triangle") consummated a merger pursuant to which A&S was
        merged with and into  Triangle.  Triangle was the surviving  corporation
        and the  separate  existence  of A&S  ceased.  The  name  of the  merged
        corporation was changed to "Audits & Surveys Worldwide, Inc." Each share
        of Triangle's  common stock outstanding prior to the consummation of the
        Merger remained outstanding. Each share of A&S' common stock outstanding
        prior to the Merger was  exchanged  for  1,407.565  shares of Triangle's
        common stock. Upon consummation of the Merger, the holders of Triangle's
        common stock  immediately prior to the Merger owned 20% of the Company's
        common stock and the holders of A&S' common stock  immediately  prior to
        the Merger owned 80% of the Company's common stock.



                                      F-9

<PAGE>

        For accounting  and financial  reporting  purposes,  the Merger has been
        treated as a reverse  acquisition.  Accordingly,  A&S was deemed to have
        acquired  Triangle's  net assets in return for a 20% equity  interest in
        the  Company.  Inasmuch  as  Triangle's  operations  were  limited,  the
        purchase  price was recorded at the fair value of Triangle's  net assets
        acquired plus approximately  $1,323,000 of merger related expenses.  Any
        excess purchase price has been charged to paid-in  capital.  No goodwill
        has been recorded in connection with this transaction.

        At the date of Merger, Triangle had net operating loss carry forwards of
        approximately   $7,600,000.   No  deferred  tax  assets  were  initially
        recognized  by the  Company  due  to the  limitations  in the  tax  laws
        relating to the change in  Triangle's  stock  ownership  and the planned
        disposition of Triangle's only two operating entities  subsequent to the
        Merger.  In the fourth quarter of 1995,  management  reevaluated its tax
        planning  alternatives  with  respect  to  the  disposition  of  one  of
        Triangle's   operating   entities,   thereby   permitting   the  limited
        utilization of Triangle's operating loss carryforwards.  Accordingly, in
        December  1995,  the  Company  recognized  approximately  $2,600,000  of
        deferred tax assets with a corresponding increase in paid-in capital.

        The accompanying  consolidated financial statements include the accounts
        of Triangle  subsequent  to the Merger.  Triangle's  operations  for the
        period  March 24,  1995 to March  31,  1995  were not  significant.  For
        convenience,  the acquisition has been recorded as of March 31, 1995 for
        accounting purposes.

        The  following  unaudited  pro forma  condensed  consolidated  operating
        information   is  presented  to   illustrate   the  effects  of  certain
        adjustments  to the  historical  statements of operations of the Company
        that would  result  from the merger  and is  presented  as if the merger
        occurred on January 1, 1994.


                                                       YEAR ENDED DECEMBER 31,
                                                    ----------------------------
                                                        1995             1994
                                                            (UNAUDITED)
                                                    ($000 EXCEPT PER SHARE DATA)

Revenues                                            $    54,766      $    44,771
                                                    ===========      ===========

Net income                                          $       753      $       321
                                                    ===========      ===========

Net income per share                                $       .06      $       .10
                                                    ===========      ===========

Weighted average shares outstanding                  13,094,755       13,094,755
                                                    ===========      ===========



                                      F-10

<PAGE>



3.      PROPERTY AND EQUIPMENT

                                                          DECEMBER 31,
                                                      -------------------
        
                                                       1996         1995
                                                             ($000)
        
        Furniture and fixtures                        $  437       $  413
        
        Equipment                                      1,936        1,873
        
        Leasehold improvements                         3,263        3,183
        
        Assets held under capital leases (Note 6)        386          386
                                                      ------       ------
        
        Total                                          6,022        5,855
        
        
        Less accumulated depreciation and
          amortization                                 3,060        2,728
                                                      ------       ------
        
        
        Property and equipment - net                  $2,962       $3,127
                                                      ======       ======
        


           Depreciation  and  amortization  expense for the years ended December
           31,  1996,  1995 and  1994  were  $748,000,  $581,000  and  $531,000,
           respectively.


4.         OTHER ASSETS

           Other assets consist of the following:

                                                                  DECEMBER 31,
                                                               -----------------
           
                                                                1996       1995
                                                                     ($000)
           
           Cash surrender value of officers' life insurance    $  265     $  243
           
           Deferred charges                                     1,296      1,649
           
           Security deposits                                      164        129
                                                               ------     ------
           
                                                               $1,725     $2,021
                                                               ======     ======

           Deferred  charges at December 31, 1996 and 1995  principally  include
           approximately $986,000 and $1,286,000, respectively, representing the
           unamortized  portion of costs related to an agreement with a supplier
           for retail sales data (see Note 15).

           Deferred charges also include commission  payments made in connection
           with the sublease of portions of the Company's premises. Such amounts
           have been  deferred and are being  amortized  over the lease terms of
           the related subleases.


                                      F-11

<PAGE>



5.         DEBT

                                                                DECEMBER 31,
                                                            --------------------
NOTES PAYABLE BANK                                             1996       1995
                                                                   ($000)

Notes payable  bank  pursuant  to  a  $2,500,000  credit
      facility;  interest is payable at the bank's prime
      rate  (8.25% at December  31,  1996) or LIBOR plus
      250 basis  points.  The line of credit  matures in
      June  1997  and  is   collateralized  by  accounts
      receivable (a).                                       $     -    $   1,200
                                                            =========  =========


LONG-TERM DEBT

Term loan payable to  a bank with  interest at 1/2% over
      the  bank's  prime  rate or LIBOR  plus 300  basis
      points.  The loan is repayable in twenty quarterly
      installments  of $130,500 which began in June 1996
      and is collateralized by accounts receivable (a).     $   2,218  $   2,500

Note payable to a bank with interest at 1% above
      the prime rate (a).                                         -          500

Note payable to subtenant for  leasehold  improvements,
      due  in   quarterly   installments   of   $15,000,
      including  interest at the rate of 11.02%  through
      January 2003.                                               280        303

Other                                                             -            2
                                                            ---------  ---------


Total                                                           2,498      3,305

Less current portion                                              555        658
                                                            ---------  ---------

Long-term portion                                           $   1,943  $   2,647
                                                            =========  =========

(a)        On June 5, 1996 the Company  refinanced  its  existing  term loan and
           $5,000,000  credit  facility  into  a  $2,610,000  term  loan  and  a
           $2,500,000  secured line of credit.  The term loan and line of credit
           contain customary  affirmative and negative covenants including those
           requiring  the  Company  to  maintain  certain  financial  ratios and
           restricting  the  annual  payment  of  dividends  to an amount not in
           excess  of 50% of the  previous  year's  net  income..  The  weighted
           average  interest rate in effect for the year ended December 31, 1996
           under the short-term credit facility was 8.26%.



                                      F-12

<PAGE>



           Debt matures in each of the years subsequent to December 31, 1996, as
follows:


YEAR ENDED
DECEMBER 31,                                                           ($000)
- ------------                                                           

1997                                                                   $  555
1998                                                                      559
1999                                                                      563
2000                                                                      568
2001                                                                      182
Thereafter                                                                 71
                                                                       ------

                                                                       $2,498
                                                                       ======

6.         CAPITAL LEASE OBLIGATIONS

           The Company has entered into lease agreements for computer and office
           equipment  that have been  accounted for as capital leases due to the
           provisions of the lease  agreements.  The equipment has been recorded
           in the accompanying  consolidated financial statements at the present
           value of the future minimum lease payments.

           At December 31, 1996, future minimum lease payments are as follows:


YEAR ENDED
DECEMBER 31,                                                           ($000)
- ------------                                                           

1997                                                                   $   91
1998                                                                       72
1999                                                                       59
2000                                                                       59
2001                                                                       20
                                                                       ------

Total future minimum lease payments                                       301

Less amounts representing interest                                         60
                                                                       ------

Present value of future minimum lease
   payments (including $88,000 payable
   currently)                                                          $  241
                                                                       ======


           Accumulated  depreciation related to assets held under capital leases
           at December 31, 1996 was $188,000.



                                      F-13

<PAGE>



7.         INCOME TAXES

           The components of the provision for income taxes are as follows:

                                           Year Ended December 31,
                                          ------------------------
                                           1996     1995     1994

                                                   ($000)

                   Federal                $1,185   $  237   $  672
                   State and local           579      200      166
                   Foreign                     6       30        1
                   Deferred                   49      240       13
                                          ------   ------   ------
                                          $1,819   $  707   $  852
                                          ======   ======   ======
                                   
           The following  reconciles  Federal taxes at the statutory rate to the
           tax expense recorded in the financial statements:

                                                YEAR ENDED DECEMBER 31,
                                             ----------------------------

                                               1996       1995      1994
                                                         ($000)

       Federal taxes at statutory rate       $ 1,499    $   528   $   635
       State taxes, net of federal benefit       382        132       110
       Other                                     (62)        47       107
                                             -------    -------   -------

                                             $ 1,819    $   707   $   852
                                             =======    =======   =======


           The tax effects of temporary  differences which give rise to deferred
           tax assets and liabilities are as follows:

                                                             DECEMBER 31,
                                                          ------------------

                                                            1996       1995

                                                                ($000)
          Current deferred income tax assets:                               
            Net operating loss carryforwards              $   236    $  --
            Accrued vacation pay                               97        101
            Other                                              13         67
                                                          -------    -------
                                                          $   346    $   168
                                                          =======    =======
          Noncurrent deferred income tax assets:        
            Net operating loss carryforwards              $ 1,905    $ 2,468
            Accrued rent                                      507        539
            Basis of leasehold improvements                   330        252
            Deferred compensation                             164        139
                                                          -------    -------
                                                          $ 2,906    $ 3,398
                                                          =======    =======
          Deferred income tax liability:                
            Prepaid pension costs                         $  (464)   $  (405)
                                                          =======    ======= 



                                      F-14

<PAGE>



8.         DEFERRED COMPENSATION

           The  Company  is a party to  deferred  compensation  agreements  with
           certain key employees.  Amounts due under such agreements amounted to
           $358,000 and  $324,000 at December  31, 1996 and 1995,  respectively,
           and are included in "Other  Liabilities."  The costs related to these
           agreements for the years ended December 31, 1996,  1995 and 1994 were
           $34,000, $31,000, and $30,000, respectively.

9.         ACCRUED RENT

           The Company has entered into various lease  agreements  which provide
           for scheduled  rent  increases  and free rent periods.  In accordance
           with generally accepted accounting principles,  rent expense has been
           recorded on the  straight-line  basis over the life of the leases. At
           December  31,  1996  and  1995,   accrued  rent  of  $1,181,000   and
           $1,124,000,  respectively,  represents  that  portion of rent expense
           (net of sublease  income)  which has not yet been paid.  Such amounts
           are included in "Other Liabilities."

10.        STOCKHOLDERS' EQUITY

           On July 21,  1994,  the Company  issued 998 shares of common stock to
           certain key employees,  some of whom were already shareholders of the
           Company.  In connection  with this  transaction,  the Company charged
           $779,000 to operations  representing  the estimated fair value of the
           stock of $467,000 plus the  estimated  tax cost to the  recipients of
           $312,000. Upon the effectiveness of the merger (Note 2), all existing
           redemption agreements terminated and stockholders'  agreements became
           effective  which  among  other  things,  preclude  the  sale  of  the
           Company's  stock by the parties to the agreements for a period of two
           years, subject to certain limited exceptions.

           For the year ended December 31, 1996 the Company  declared a dividend
           of $.05 per share  ($655,000)  which was paid on January  15, 1997 to
           stockholders  of record as of December  31, 1996.  No dividends  were
           declared or paid for the year ended  December  31,  1995.  During the
           year ended December 31, 1994 the Company declared and paid $2,049,000
           of distributions to shareholders  which were the final  distributions
           related  to periods  during  which the  Company  was a  Subchapter  S
           Corporation for income tax purposes.

11.        STOCK OPTION PLAN

           The  Company's  1994 Stock  Option Plan (the "Plan")  covers  650,000
           shares of common stock which are  available  for future  grants.  The
           Plan,  adopted in 1994 and  expiring in 2004,  is  administered  by a
           committee  designated by the board of directors.  Options  granted to
           eligible employees are generally exercisable over three years.

           Prior to 1996,  there  were no  options  granted  under the  Plan.  A
           summary  of the  status  of the  Plan  as of  December  31,  1996  is
           presented below:


                                               SHARES          EXERCISE PRICE
                                               ------          --------------

        Outstanding at the beginning of year         0
        Granted                                637,550          $2.00 - $2.75  
        Exercised                                    0        
        Forfeited                               46,500          $2.00 - $2.75
                                             ---------        
        Outstanding at end of year             591,050          $2.00 - $2.75
                                             =========        
        Options exercisable at year end              0        
                                             =========        
                                                              
                                                       


                                      F-15

<PAGE>



           The Company applies APB Opinion No. 25 and related interpretations in
           accounting for its stock options.  Accordingly,  no compensation cost
           has  been  recognized  for the  options  granted  to  employees.  Had
           compensation  cost for the employee options been determined using the
           Black-Scholes  option-pricing  model  described  in SFAS No. 123, the
           Company would have recorded  aggregate  compensation of approximately
           $695,000 which would be expensed over the options'  vesting  periods.
           The  assumptions  used in the option pricing model include  risk-free
           interest  rates of 5.8% to 6.5%,  expected  lives of 3 to 5 years and
           expected  volatility of 50.8% to 57.3%.  The pro forma impact for the
           year ended  December 31, 1996 of following the provisions of SFAS No.
           123 for employee options on the Company's net income and earnings per
           share would be as follows:


                 Net income               -     As Reported       $2,589,000
                                                                  ==========

                                          -     Pro Forma         $2,434,000
                                                                  ==========

                 Net Income per share     -     As Reported             $.20
                                                                        ====

                                          -     Pro Forma               $.19
                                                                        ====


12.        RELATED PARTY TRANSACTIONS

           On November 28, 1994,  effective  December 6, 1994,  the Company sold
           its  20%  investment  in  IPSA,  an  Argentinean  affiliate,  for  an
           aggregate of $1,500,000, thereby realizing a net gain of $1,335,000.

           On January 31, 1994,  the Company  entered into an agreement with one
           of its  shareholders  who  owned  approximately  9% of the  Company's
           outstanding stock ("Retirement Agreement"), which provided for, among
           other things,  the payment of salary,  incentive  bonuses and special
           bonuses and the repurchase of the shareholder's stock on November 30,
           1995 at a price  equal to two  times the book  value of those  shares
           determined  as of  the  redemption  date.  On  August  19,  1994  the
           shareholder  died.  On February 9, 1995 the  Company  entered  into a
           revised  agreement with the estate of the deceased  shareholder which
           amended the Company's  obligations under the Retirement Agreement and
           provided for aggregate  payments of $341,000  through  August 1995 in
           full settlement of all obligations to the estate.  Additionally,  the
           estate will not be required to redeem the shares of common stock held
           by it.

13.        ECONOMIC DEPENDENCY AND CONCENTRATION OF CREDIT RISK

           Approximately  28%,  23% and 21% of the  Company's  revenues  for the
           years ended  December 31,  1996,  1995 and 1994,  respectively,  were
           derived from one client.  No other client accounted for more than 10%
           of the Company's revenues.

14.        EMPLOYEE BENEFIT PLANS

           DEFINED   CONTRIBUTION   PLAN  -  The  Company   sponsors  a  defined
           contribution  plan  covering  substantially  all  of  its  employees.
           Contributions to the plan amounted to $151,000, $173,000 and $192,000
           for the years ended December 31, 1996,  1995 and 1994,  respectively.
           The Company's contributions are determined annually by management.




                                      F-16

<PAGE>



           DEFINED  BENEFIT  PLAN - The  Company  maintains  a  retirement  plan
           covering the former  employees of Triangle  (the  "Triangle  Salaried
           Pension Guarantee  Plan").  Pension costs are based on the provisions
           of  Statement  of  Financial  Accounting  Standards  No.  87. The net
           periodic pension credits for the year ended December 31, 1996 and the
           period from March 31,  1995 (the date of the merger) to December  31,
           1995 included the following components:


                                                 YEAR ENDED    MARCH 31, 1995 TO
                                              DECEMBER 31,1996  DECEMBER 31,1995
                                              ----------------  ----------------
                                                            $000)

Service-cost benefits                             $  14               $  24
Interest cost on projected benefit obligation       353                 273
Return on plan assets                              (514)               (361)
                                                  -----               ----- 
                                                                   
Net periodic pension credit                       $(147)              $ (64)
                                                  =====               ===== 
                                                          

      The weighted  average  discount  rate used in  determining  the  actuarial
      present value of the projected  benefit  obligation  was 7.0% for 1996 and
      7.5% for 1995. The rate of increase in future  compensation  levels was 4%
      and the weighted  average  long-term rate of return on assets was 8.5% for
      1996 and 1995.

      The following table indicates the funded status of the plan and the amount
      recognized as prepaid pension costs in the  consolidated  balance sheet at
      December 31, 1996 and 1995:


                                                                DECEMBER 31,
                                                             -------------------
                                                              1996       1995
                                                             -------    -------
                                                                   ($000)

Actuarial present value of benefit obligations:
  Accumulated benefits obligation, including vested
    benefits of $5,073,000 and $5,202,000, respectively      $(5,073)   $(5,216)
                                                             =======    ======= 
                                          
Projected benefit obligation                                 $(5,073)   $(5,268)
Plan assets at fair value, primarily listed stocks             6,657      6,269
 and corporate obligations                                   -------    -------



Plan assets in excess of projected benefit obligation          1,584      1,001
Unrecognized net gain                                           (494)       (58)
                                                             -------    -------

Prepaid pension costs                                        $ 1,090    $   943
                                                             =======    =======



                                      F-17

<PAGE>



           Effective  January 1, 1997, the Triangle  Salaried Pension  Guarantee
           Plan was amended to, among other  things,  (i) change the name of the
           plan  to  the  Audits  &  Surveys  Worldwide,  Inc.  Account  Balance
           Retirement Plan, (ii) include all employees of the Company completing
           one year of service and (iii)  establish  participant  accounts which
           shall be credited  each year with an amount equal to one and one half
           percent of the  participant's  plan  compensation  ( as defined)  and
           interest on the  account  balance at the rate  applicable  to 30 year
           U.S. Treasury securities.

15.        COMMITMENTS AND CONTINGENCIES

           INCENTIVE  AGREEMENTS  -  The  Company  is  obligated  under  various
           incentive  compensation  agreements with certain key employees.  Such
           agreements  provide  for  incentive  bonuses  based on the  financial
           performance of their respective  divisions.  Total incentive  bonuses
           amounted to  approximately  $2,394,000,  $1,765,000 and $3,947,000 in
           the years ended December 31, 1996, 1995 and 1994, respectively.

           OPERATING  LEASES - The Company is obligated  under lease  agreements
           for office space which expire at various dates  through  February 28,
           2003.  Under the terms of the leases the Company is  obligated to pay
           its portion of operating  costs and real estate tax  increases.  Rent
           expense  for the years ended  December  31,  1996,  1995 and 1994 was
           approximately $1,624,000,  $1,676,000, and $1,601,000,  respectively.
           Sublease  rental income for the years ended  December 31, 1996,  1995
           and  1994  was   approximately   $748,000,   $667,000  and  $937,000,
           respectively.


           Future minimum lease  commitments and sublease income at December 31,
           1996 are as follows:



                    YEAR ENDED                   LEASE             SUBLEASE
                    DECEMBER 31,               COMMITMENT           INCOME
                                               ----------           ------
                                                       ($  000)
                    
                    1997                       $ 1,610             $   575
                    1998                         1,769                 525
                    1999                         1,719                 525
                    2000                         1,669                 525
                    2001                         1,653                 525
                    Thereafter                   1,929                 613
                                               -------             -------
                                               $10,349             $ 3,288
                                               =======             =======

           The Company is obligated  under  employment  compensation  agreements
           with five key executives which require annual aggregate  minimum base
           compensation  payments  of  $1,345,000.  These  agreements  expire at
           various  dates  through  March 24,  2002.  All of  theses  agreements
           provide  for  discretionary  and  or  performance  based  bonuses  in
           addition to the base compensation.

           On February 6, 1995, the Company  entered into a five-year  agreement
           with a supplier  whereby the Company will pay  $1,500,000  for retail
           sales data and other  rights as specified  in the  agreement.  In the
           event of  termination,  the  amounts  owed to the  supplier  would be
           prorated  based on the  proportion of sales data received  during the
           period prior to termination. As of December 31, 1996, the Company has
           paid the supplier $1,100,000. The balance of $400,000 is payable over
           a four-year period.



                                      F-18

<PAGE>



           Triangle's inactive  subsidiary,  Diamond Tool and Horseshoe Co., now
           known as  Tri-North,  Inc.,  is one of a large number of  third-party
           defendants in an action brought by the U.S. Environmental  Protection
           Agency. In prior years,  Triangle expensed $100,000,  excluding legal
           costs, relating to this action. Any further liability with respect to
           this action would constitute an Assumed  Liability (as defined) under
           the terms of an agreement  with Cooper  Industries,  Inc.  ("Cooper")
           dated August 4, 1993 pursuant to which  Triangle  sold  substantially
           all of the assets constituting its mechanics hand tool, horseshoe and
           farrier tool  business.  Cooper is obligated to indemnify the Company
           against  any  such  liability  (including  the  cost of  obtaining  a
           settlement  or consent  order  releasing  the  Company  from  further
           liability). However, the final conditional payment due from Cooper of
           $500,000  (plus  interest  thereon)  is due when  and if the  Company
           obtains a satisfactory  settlement or consent order releasing it from
           further  liability with respect to this action.  The Company believes
           that the  cleanup  of the site  has been  completed  and that it will
           collect  substantially all of the $500,000 final conditional  payment
           from Cooper.

16.        QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)

           Unaudited  summary  results  of  operations  for  1996  and  1995 (in
           thousands, except for per share data) were as follows:

<TABLE>
<CAPTION>
                1996             MARCH 31       JUNE 30     SEPTEMBER 30    DECEMBER 31
                                 --------       -------     ------------    -----------
<S>                           <C>           <C>              <C>            <C>        
Revenues                      $    14,403   $    15,897      $    14,697    $    15,371
Income before taxes                 1,116         1,241            1,113            938
Net income                            609           683              612            685
Net income per share                 0.05          0.05             0.05           0.05

                1995

Revenues                           13,313        14,519      $    12,783    $    14,011
Income (loss) before taxes            929           619             (925)           930
Net income (loss)                     567           291             (490)           478

Net income (loss) per share          0.05          0.02            (0.04)          0.04

</TABLE>

                                     ******




                                      F-19

<PAGE>



ITEM 14.   FINANCIAL STATEMENT SCHEDULE


AUDITS & SURVEYS WORLDWIDE, INC. AND SUBSIDIARIES


SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS (000's)
- --------------------------------------------------------------------------------


                                                Additions    Deductions
                                                -----------------------
                                    Balance at  Charged
                                    Beginning   to Profit         Balance at
    Description                     of Period   and Loss     (A)  End of Period

ALLOWANCE FOR DOUBTFUL ACCOUNTS:

  Year ended December 31, 1994          $  0      $129      $  0      $129

  Year ended December 31, 1995          $129      $ 92      $ 71      $150

  Year ended December 31, 1996          $150      $108      $228      $ 30


 (A) Represents write-offs of uncollectible accounts receivable





                                      S-1



                                                                   EXHIBIT 21.01


Subsidiaries of the Company

      Audits & Surveys Europe Ltd. (UK)
      A&S Spooner Realty Co. (Delaware)

      Inactive subsidiaries:
           The Triangle Tool Group, Inc. (Delaware)
           Tri-South, Inc. (Delaware)
           Tri-North, Inc. (Delaware)
           Triangle International, Inc. (Delaware)





Independent Auditors' Report




                          INDEPENDENT AUDITORS' REPORT


We consent to the  incorporation  by reference  in  Registration  Statement  No.
333-22875 of Audits & Surveys  Worldwide,  Inc. and  Subsidiaries on Form S-8 of
our report dated March 3, 1997,  appearing in this Annual Report on Form 10-K of
Audits & Surveys Worldwide, Inc. for the year ended December 31, 1996.



/s/Deloitte & Touche LLP

New York, New York
March 25, 1997



<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THIS SCHEDULE  CONTAINS SUMMARY  FINANCIAL  INFORMATION  EXTRACTED FROM THE 1996
CONSOLIDATED  FINANCIAL  STATEMENTS OF AUDITS & SURVEYS  WORLDWIDE,  INC. AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<CIK>                         0000099703
<NAME>                        AUDITS & SURVEYS WORLDWIDE, INC.
<MULTIPLIER>                  1,000
       
<S>                             <C>
<PERIOD-TYPE>                     YEAR
<FISCAL-YEAR-END>              DEC-31-1997
<PERIOD-START>                 JAN-31-1996
<PERIOD-END>                   DEC-31-1996
<CASH>                           3,827
<SECURITIES>                         0
<RECEIVABLES>                   11,875
<ALLOWANCES>                       (30)
<INVENTORY>                      1,259
<CURRENT-ASSETS>                17,790
<PP&E>                           6,022
<DEPRECIATION>                  (3,060)
<TOTAL-ASSETS>                  26,973
<CURRENT-LIABILITIES>           13,937
<BONDS>                          2,096
                0
                          0
<COMMON>                           131
<OTHER-SE>                       8,336
<TOTAL-LIABILITY-AND-EQUITY>    26,973
<SALES>                              0
<TOTAL-REVENUES>                60,368
<CGS>                                0
<TOTAL-COSTS>                   28,431
<OTHER-EXPENSES>                27,790
<LOSS-PROVISION>                   108
<INTEREST-EXPENSE>                 328
<INCOME-PRETAX>                  4,408
<INCOME-TAX>                     1,819
<INCOME-CONTINUING>              2,589
<DISCONTINUED>                       0
<EXTRAORDINARY>                      0
<CHANGES>                            0
<NET-INCOME>                     2,589
<EPS-PRIMARY>                      .20
<EPS-DILUTED>                      .20
        


</TABLE>


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