EARTHGRAINS CO /DE/
424B2, 1999-04-13
BAKERY PRODUCTS
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================================================================================
This prospectus supplement relates to an effective  registration statement under
the Securities Act of 1933, and is subject to completion or amendment.
================================================================================


                    Subject to Completion dated April 9, 1999



Prospectus Supplement
(To Prospectus dated April 8, 1999)

EARTHGRAINS(R)

[GRAPHIC OMITTED]

$150,000,000

       % Notes due               , 2009

Issue price:       %


Interest payable        and


The Notes  will  mature on  ______________,  2009.  Interest  will  accrue  from
________________,  1999. We will not have the right to redeem the Notes prior to
their scheduled  maturity.  We will issue the Notes in minimum  denominations of
$1,000 increased in multiples of $1,000.

Neither  the  Securities  and  Exchange  Commission  nor  any  state  securities
commission  has approved or disapproved of the Notes or passed upon the adequacy
or accuracy of this prospectus supplement or the prospectus.  Any representation
to the contrary is a criminal offense.

- ----------------------------------------------------------------------------
                  Price to           Discounts and      Proceeds to
                  Public             Commissions        Earthgrains
- ----------------------------------------------------------------------------
Per Note                    %                  %                 %
- ----------------------------------------------------------------------------
Total             $                  $                  $
- ----------------------------------------------------------------------------

We do not intend to apply for  listing of the Notes on any  national  securities
exchange. Currently, there is no public market for the Notes.

We expect  that  delivery  of the Notes  will be made to  investors  on or about
___________, 1999.

J.P. Morgan & Co.
             Banc One Capital Markets, Inc.
                           Chase Securities Inc.
                                      NationsBanc Montgomery Securities LLC
                                                     Warburg Dillon Read LLC

April   , 1999


<PAGE>



     You  should  only rely on the  information  contained  or  incorporated  by
reference in this prospectus supplement and the prospectus. We have not, and the
underwriters have not, authorized any other person to provide you with different
information.  If anyone provides you with different or inconsistent information,
you should not rely on it. We are not, and the  underwriters  are not, making an
offer to sell these  securities in any  jurisdiction  where the offer or sale is
not  permitted.  You  should  assume  that  the  information  appearing  in this
prospectus  supplement and the prospectus,  as well as information we previously
filed with the Securities and Exchange Commission and incorporated by reference,
is  accurate  as of the date on the front  cover of this  prospectus  only.  Our
business,  financial  condition,  results of  operations  and prospects may have
changed since that date.

                                TABLE OF CONTENTS

                              Prospectus Supplement

     The Earthgrains Company............................................S-3
     Recent Developments................................................S-7
     Selected Financial Information.....................................S-8
     Capitalization.....................................................S-10
     Use of Proceeds....................................................S-10
     Management's Discussion and Analysis of Results
       of Operations and Financial Condition............................S-11
        40 Weeks Ended January 5, 1999..................................S-11
        Fiscal Year Ended March 31, 1998................................S-12
     The Notes..........................................................S-17
     Underwriting.......................................................S-18
     Legal Counsel......................................................S-18

                                   Prospectus


     Table of Contents ................................................. 2
     Where You Can Find More Information ............................... 2
     Risk Factors ...................................................... 3
     Information About Earthgrains ..................................... 5
     Use of Proceeds.................................................... 6
     The Debt Securities ............................................... 6
     Book-Entry Debt Securities......................................... 11
     Ratio of Earnings to Fixed Charges ................................ 12
     Stock Split ....................................................... 12
     Plan of Distribution .............................................. 13
     Legal Opinion ..................................................... 13
     Experts ........................................................... 13


                                      S-2


<PAGE>


                             THE EARTHGRAINS COMPANY

Earthgrains Overview

     Earthgrains  is an  international  manufacturer,  distributor  and consumer
marketer  of  packaged  fresh  bread and  baked  goods  and  refrigerated  dough
products.

     Our  origins  date back to 1925 when we began  operations  with one bakery.
Anheuser-Busch  Companies,  Inc.  acquired  Earthgrains  (then a publicly-traded
company named Campbell  Taggart,  Inc.) in 1982. We again became an independent,
publicly-traded company on March 26, 1996, when Anheuser-Busch  distributed 100%
of the shares of  Earthgrains  to its  shareholders  in a spin-off.  Earthgrains
common  stock is listed  and  traded on the New York  Stock  Exchange  under the
symbol "EGR".

     Our operations are divided into two principal  businesses:  Bakery Products
and Refrigerated Dough Products.  Our Bakery Products business  manufactures and
distributes  fresh-baked  goods  such as  baked  breads,  buns,  rolls,  bagels,
cookies,  snack cakes and other sweet goods in the United States and fresh-baked
sliced  bread,  buns,  rolls  and  snack  cakes  in  Spain  and  Portugal.   Our
Refrigerated  Dough Products business  manufactures many different  refrigerated
dough products in the United States,  including  biscuits,  dinner rolls,  sweet
rolls, danishes, cookie dough, cookies,  crescent rolls,  breadsticks,  cinnamon
rolls, pizza crust and pie crusts, as well as shelf-stable toaster pastries. Our
Refrigerated  Dough Products business also sells  refrigerated dough products in
Europe,  primarily in France and Germany, and makes packaged rolled dough, which
is used to prepare foods such as quiches, tarts and pies.

Bakery Products

     Overview

     We are one of the largest  packaged bread and baked goods  producers in the
United States,  one of the largest  packaged branded  fresh-baked  sliced bread,
buns and  rolls  producers  in Spain  and one of the  largest  packaged  branded
fresh-baked  sliced bread  producers in Portugal.  Based on  independent  market
data, for the 52-week period ended February 14, 1999, we were the overall dollar
market  share  leader in the  United  States in  supermarket  sales for  branded
packaged  fresh-baked  bread, buns and rolls (excluding  licensed brands) in the
geographic  markets  in  which  we  operate,  with  a  dollar  market  share  of
approximately  17.3%. Our nearest  competitor had a dollar market share of 11.9%
for these same  products in the same  market  areas for the  comparable  period.
Also,  based on  independent  market data,  we believe that our European  baking
subsidiary  is the dollar  market share leader in  supermarket  sales of branded
packaged  fresh-baked  bread,  buns and rolls in Spain,  and is second in dollar
market share for branded packaged fresh-baked sliced bread in Portugal.

     United States Operations

     Our Bakery Products  business operates 43 bakeries in the United States. Of
those  bakeries,  39  distribute  products  throughout  the  south,   southeast,
southwest and midwest  United  States,  and in northern and central  California,
through approximately 3,300 company-owned  direct-store delivery routes covering
approximately  40% of the  United  States  population.  The  markets  served are
organized into seven regions which include these 39 bakeries and 21 sales zones.
Our other four bakeries  make products  including  hearth  breads,  shelf-stable
bagels, croissants, breadsticks, frozen dough products and snack cakes which are
distributed  through our  company-owned  route system or sold  directly to major
food-service customers.

     In the United  States,  our Bakery  Products  business  sells branded baked
goods in the popular, premium and superpremium  categories,  including white and
wheat  breads,  buns  and  rolls,   specialty  hearth-baked  breads  and  rolls,
shelf-stable bagels and snack cakes.

     Our primary company brands are:

     o    Popular Category:  We manufacture popular white breads, buns and rolls
          under  the   Colonial(TM),   Rainbo(R),   IronKids(R),   Heiner's(TM),
          Kern's(TM),  Waldensian  Heritage(R)  and Bost's(R)  brand names;  and
          snack cakes under the Break Cake(TM) brand.


                                      S-3


<PAGE>

     o    Premium  Category:  We market  premium  wheat and soft variety  breads
          under the Grant's  Farm(R),  Smith's(TM)  and Country  Recipe(R) brand
          names.

     o    Superpremium  Category:  We sell  specialty  breads,  bagels and other
          bakery products under the Earth Grains(R),  San Luis  Sourdough(R) and
          Cooper's  Mill(R)  brand names.  

     We also sell  products  in the  United  States  under the  licensed  brands
Sunbeam(R),  Roman  Meal(R),  Country  Hearth(R) and Sun Maid(R).  Branded sales
(including  licensed  brands)  for  the  Bakery  Products  business  represented
approximately  80.4% of our net sales in the  United  States  during  the fiscal
quarter ended January 5, 1999. We also  manufacture  similar  fresh-baked  goods
under store brands (private label) for certain major retail customers.

     Our  operational  strategy for our Bakery  Products  business in the United
States involves a number of different components.  We intend to improve category
growth  and  service  through  brand  development,  new  products  and  customer
partnering. We also intend to create a competitive advantage through investments
in technology  that relate to category  management,  scan-based  trading and new
hand-held computers for route salesmen.  Scan-based trading allows us to deliver
products  to our  customers  without  check-in at the  customer  stores and with
expanded delivery time windows.  The retailer pays us based on when our products
are sold to consumers at the point of sale. We believe that this improves  route
productivity  and fleet  utilization due to the elimination of product  check-in
and widening of delivery  time  windows,  and also allows for improved  customer
service by allowing more time for product merchandising activities at customers'
retail stores.

     We will also  continue to capitalize on  opportunities  to produce  further
cost reductions and to improve service to customers.  In this regard,  our areas
of focus include:

     o    reducing the amounts of stale products;

     o    controlling overuse of ingredients and raw materials in our production
          process;

     o    continuing to manage controllable manufacturing expenses and directing
          capital expenditures to lower operating costs;

     o    improving  the   productivity   of  our  selling,   distribution   and
          administrative activities;

     o    implementing   integrated  SAP  business   applications   software  to
          reorganize and centralize  certain  financial  functions and to reduce
          administrative expenses.

     Furthermore,  we intend to integrate businesses which we acquire to achieve
synergies and improve our  competitiveness  while offering improved products and
services to customers and consumers.

     European Operations

     Our European  baking  subsidiary,  Bimbo S.A.,  which is  headquartered  in
Barcelona, Spain, was founded in 1964. Earthgrains acquired Bimbo in 1971. Bimbo
introduced American-style sliced bread in Spain, and as noted above, is a market
leader in Spain in  supermarket  sales of packaged  branded  fresh-baked  sliced
bread,  buns and rolls and is ranked second in Portugal in supermarket  sales of
packaged  branded  fresh-baked  sliced  bread.  Bimbo also makes snack cakes and
other  fresh-baked  sweet goods.  Approximately  90% of Bimbo's  sales come from
branded  products,  consisting  primarily  of Bimbo(R)  brand  white  breads and
Silueta(R)  brand wheat breads.  The March 1999  acquisition  of the  Reposteria
Martinez  Group in Spain,  described  under "Recent  Developments"  on page S-7,
makes Bimbo the branded market share leader in Spain in the packaged fresh-baked
sweet goods segments of cake and morning goods.

     Including  the  two  bakeries  acquired  from  Reposteria  Martinez,  Bimbo
operates ten bakeries in Spain and completed construction in 1998 of a bakery in
Portugal which is now operational.  It markets and distributes  branded products
through  direct-store  delivery  routes in Spain  and in  Portugal.  Bimbo  also
operates a separate store-brand (private label) bread and bun business through a
subsidiary in Spain.

     Bimbo  is  embarking   on  several   improvement   initiatives,   including
development  of  new  products,   reorganization  of  distribution   operations,
implementation of information technology, enhancing customer partnering efforts,


                                      S-4


<PAGE>

and  taking   advantage  of   consolidation   opportunities  in  other  packaged
fresh-baked  products.  During 1998, Bimbo introduced a line of brioche products
under the Madame Brioche(R) brand and has launched a product line of fresh-baked
sliced bread targeted to adults under the Semilla de Oro(R) label.  In addition,
our Bakery Products  business is reorganizing  and  restructuring  its sales and
distribution  system in Spain to adapt to the consolidating  retail  environment
and to  improve  cost-effectiveness.  Bimbo is also  implementing  SAP  business
application  software to reorganize and centralize  certain financial  functions
and to reduce  administrative  costs.  SAP will  also  complement  the  existing
information  system to improve the quality and  availability  of data for better
decision making.

Refrigerated Dough Products

     Overview

     Our Refrigerated  Dough Products  business is one of only two manufacturers
of canned  refrigerated  dough in the United States and the only manufacturer of
canned  refrigerated dough in Europe. In addition,  we are the only manufacturer
of store-brand  (private label) canned  refrigerated  dough, and we also produce
store-brand toaster pastries.  Based on independent market data, we believe that
our dollar  market  share of  supermarket  sales for canned  refrigerated  dough
products  in the  United  States  geographic  markets  in  which  we  serve  was
approximately 14.1% in the 52-weeks ended February 14, 1999.

     United States Operations

     In the United  States,  we manufacture  refrigerated  dough products at our
Forest Park, Georgia and Carrollton, Texas plants. We manufacture many different
refrigerated and frozen dough products in the United States, including biscuits,
dinner rolls,  sweet rolls,  danishes,  cookie dough,  cookies,  crescent rolls,
breadsticks,  cinnamon rolls, pizza crust and pie crusts. We sell these products
under many different  store brands  throughout  the United States.  We also sell
these  products  under our Merico(R) and Sun Maid(R) brand names.  We distribute
these products  throughout the United States,  primarily through direct sales to
large retail grocery chains and grocery wholesalers. We are continuing to direct
re-engineering  efforts and investments in information technology and capital to
improve efficiencies and customer service levels. We expect these investments to
reduce  downtime,  overuse  and to enhance  product  and  service  quality.  Our
Refrigerated  Dough Products  business is integrating  SAP business  application
software into its sales, production planning, distribution and administration in
the United States. In addition, we are directing our new product development and
other efforts to shift the mix to more value-added products.

     European Operations

     EuroDough,  S.A.R.L.,  our French  subsidiary,  operates three refrigerated
dough plants and sells canned  refrigerated  dough products  primarily in France
and Germany.  EuroDough also makes packaged  refrigerated rolled dough, which is
used to prepare  foods such as quiches,  tarts and pies.  It sells its  products
through contract-packaging arrangements with major international food companies.
In France,  we sell canned dough and rolled dough under  various store brands as
well as our CroustiPate(R) and HappyRoll(R) brands.

     In  July  1998,   EuroDough   acquired   Societe  De  Concept  en  Produits
Agro-Alimentaires,   S.A.,  which  owns  Chevalier   Servant,   S.A.,  a  French
manufacturer of refrigerated  and frozen rolled and block dough. The operational
plan of our Refrigerated  Dough Products  business in Europe will be to complete
the integration of this  acquisition,  to focus on partnering with key customers
to develop store-brand (private label) refrigerated dough products.

Business Initiatives

     Each of our businesses  (Bakery Products and  Refrigerated  Dough Products)
has several  initiatives  directed  at revenue  growth and cost  reduction.  The
following are some of those initiatives.

     Revenue Growth:

     o    Acquisitions and certain capital  expenditures are helping to increase
          our revenue base and to build incremental  capacity, as in the case of
          our new Portugal bakery completed in 1998.


                                      S-5


<PAGE>

     o    We have entered into supply  agreements with several retail  customers
          to manufacture  their  store-brand  products while expanding the shelf
          space allocated to our branded  products.

     o    We have made technology  investments  which are directed at increasing
          our revenues through better category  management and improved customer
          service.

     o    We have focused our  marketing  programs on enhancing our product mix,
          introducing new products and attaining  preferred supplier status with
          our  customers  through  cooperative  programs and through  technology
          investments.

     Cost Reduction:

     o    Ongoing  changes in our  organization  and  operations  are  providing
          significant cost savings.  Earthgrains began its restructuring program
          in 1993. The initial restructuring program and subsequent  initiatives
          have included the  divestiture  of two non-core  businesses,  the sale
          and/or  swap  of  four  bakeries,  the  closing  of  19  manufacturing
          facilities  and  the  centralization  of  administrative   transaction
          processing activities using SAP business application  software.  These
          cost reduction  initiatives  have allowed us to increase  efficiencies
          and improve the profitability of our businesses.

     o    We  have  made  acquisitions  which  have  offered  opportunities  for
          consolidation   of  capacity,   which  have   reduced   manufacturing,
          distribution and administrative costs.

     o    We have made capital  investments which have been designed to increase
          efficiency and reduce operating costs.
 
     In addition to savings in raw material costs,  these  initiatives have been
important  contributors to improvements in our  profitability and operating cash
flow, as a result of enhanced  manufacturing,  distribution  and  administration
efficiencies and the synergies and incremental sales volume from acquisitions.

Acquisitions and Strategic Alliances

     The packaged  fresh-baked goods industry has been characterized by regional
and fragmented industry  ownership.  In the past, several large bakery companies
have been held by  publicly-owned  companies with  diversified  businesses,  for
which  fresh-baked  goods  was  not  their  most  important   business,   or  by
privately-held  companies which were not subject to the discipline of the public
capital markets. Also, some major grocery retailers operated captive bakeries to
produce  their  store-brand   packaged  fresh-baked   products.   These  factors
contributed  to industry  over-capacity.  Since the  mid-1990s,  plant  closings
resulting  from  acquisitions  and  restructuring  programs by  Earthgrains  and
others,  as well as decisions by certain major  retailers to close their captive
bakeries and enter into long-term arrangements with suppliers,  have resulted in
significant  consolidation  in the  industry.  We  anticipate  further  industry
consolidation in the United States packaged fresh-baked goods industry.

     Consistent  with this industry  consolidation  trend,  we have made several
acquisitions  and entered  into several  significant  supply  agreements  in the
United  States  and  Europe  since we became  an  independent  company  in 1996,
including:

o April 1996:      Supply Agreement with Jitney-Jungle Stores of America, Inc. 
                   (Mississippi)

o April 1996:      Earthgrains and Interstate Bakeries Corporation exchange of 
                   assets in Roanoke, Virginia and Dallas, Texas

o November 1996:   Acquisition of Heiner's Bakery, Inc. (West Virginia)

o July 1997:       Acquisition of H & L Bagel Company, Inc. (New Mexico)

o January 1998:    Acquisition of CooperSmith, Inc. (Southeast U.S.)

o March 1998:      Acquisition of San Luis Sourdough, Inc. (California)


                                      S-6


<PAGE>

o July 1998:       Supply agreement with The Kroger Co. (Texas) and closing of
                   Kroger Bakery in Houston, Texas

o August 1998:     Acquisition of Chevalier Servant, S.A. (France)

o August 1998:     Acquisition of two bakeries from Southern Bakeries. Inc. 
                   (Southeast U.S.)

o September 1998:  Supply agreement with Lucky's Stores Inc. (California) and 
                   closing of Lucky's San Leandro, California bakery

o October 1998:    Earthgrains and Interstate Bakeries Corporation exchange of 
                   bakeries in New Bedford, Massachusetts and Grand Junction,
                   Colorado

o March 1999       Acquisition of the Reposteria Martinez  Group (Spain)

     Acquisitions  and strategic  alliances  have been an important  part of our
business strategy, and we continue to seek attractive acquisition  opportunities
within the packaged fresh-baked goods and packaged refrigerated and frozen dough
products businesses, primarily in the United States and Europe, where we already
have  operations  and a management  organization.  Acquisition  candidates  must
satisfy our strategic  objectives relating to geographic  expansion,  ability to
consolidate  with our existing  operations,  partnering  with retailers  through
supply agreements,  or diversification into related fresh-baked and refrigerated
dough  product  segments.  Acquisitions  provide  opportunities  to increase our
profit  margins  by  taking   advantage  of   Earthgrains'   manufacturing   and
distribution efficiencies, information technology, brands and marketing.

                               RECENT DEVELOPMENTS

     On March 25, 1999, we acquired the  Reposteria  Martinez  Group of Spain, a
privately-held producer of fresh-baked sweet goods.  Reposteria Martinez,  which
had sales of approximately $80 million in 1998, operates  production  facilities
and distributes  fresh-baked  sweet goods including morning goods and snack cake
products under the  Martinez(R)  brand across Spain and in parts of Portugal and
France. Morning goods include sweet buns, cupcakes and croissants.

     We  believe   that  this   acquisition   will  allow  us  to  increase  our
manufacturing  efficiency,  and  the  resulting  realignment  of our  sales  and
distribution efforts for bread and sweet goods will improve our customer service
and partnering with our customers.  With this acquisition,  our Bimbo subsidiary
will become the branded market leader in the retail sweet-good  segments of cake
and morning goods in its market areas.

     We will be taking a one-time pre-tax  restructuring charge of approximately
$20 million in the fiscal quarter ended March 30, 1999. This charge includes the
costs  associated  with  reallocating  production to the most efficient  plants,
sales and distribution  organizations  and the costs associated with integrating
corporate functions. We do not plan to close any bakeries of Bimbo or Reposteria
Martinez as a result of the  acquisition.  We expect that this  transaction will
add to our earnings after approximately 12 months.


                                      S-7


<PAGE>
<TABLE>

                         SELECTED FINANCIAL INFORMATION



<CAPTION>
                                                             (In millions, except per share information and ratios)
                                                                                                          For the year
                                                         For the forty weeks        For the years ended       ended
                                                             ended and at                 and at            March 26,
                                                        January 5,    December    March 31,   March 25,       1996
                                                           1999       30, 1997       1998        1997    (pro forma)(1)
                                                       -----------------------------------------------------------------
<S>                                                      <C>          <C>          <C>         <C>          <C>      
Income Statement Data:
  Net sales ...........................................  $ 1,484.6    $ 1,274.6    $ 1,719.0   $ 1,662.6    $ 1,660.5
  Cost of products sold ...............................      842.0        729.0        981.6       988.8      1,040.9
  Gross profit ........................................      642.6        545.6        737.4       673.8        619.6
  Marketing, distribution and administrative                 561.5        493.1        670.2       633.5        652.4
    expenses ..........................................
  Provision for restructuring and consolidation, net ..        8.4         --           --          12.7          3.0
  Operating income (loss) .............................       72.7         52.5         67.2        27.6        (35.8)
  Other income and expenses:
    Interest (expense) ................................      (15.1)        (4.6)        (8.2)       (6.3)        (7.0)
    Other income, net .................................        5.1          1.9          3.0         1.4          3.8
  Income (loss) before income taxes  ..................       62.7         49.8         62.0        22.7        (39.0)
  Provision (benefit) for income taxes ................       24.8         19.5         24.2         6.5         (9.1)
  Cumulative effect of change in accounting
    principle, net of tax .............................       --            1.8          1.8         --            --
  Net income (loss) ...................................       37.9         28.5         36.0        16.2        (29.9)
Common Stock Data:
  Earnings (loss) per diluted share: (2)(3)(4)                0.89         0.67         0.85        0.39        (0.73)
  Cash dividends per diluted share (2) ................      0.105        0.061        0.085       0.036         N.M.
  Diluted weighted average shares outstanding (2)(3) ..       42.8         42.3         42.5        41.3         40.8
Balance Sheet Data:                                                                           
  Cash and cash equivalents ...........................       61.5         46.6         43.7        43.1         N.A.
  Noncash working capital .............................                                                          N.A.
  Total assets ........................................    1,495.0      1,140.8      1,394.3     1,172.1         N.A.
  Short-term debt .....................................        0.5          0.9          0.9        --           N.A.
  Long-term debt ......................................      295.2         66.2        266.7       103.0         N.A.
  Shareholders' equity ................................      652.5        604.9        606.6       582.4         N.A.
Cash Flow Data:
  Net cash flow from operations                               98.5         86.7        125.9       101.8         N.A.
  Net cash used by investing activities                      (99.8)       (40.7)      (278.4)     (105.2)        N.A.
  Net cash provided by (used by) financing activities         19.1        (42.5)       153.1         7.6         N.A.
Other Data:
  Depreciation and amortization .......................       76.7         62.9         84.6        84.5         81.1
  Capital expenditures ................................       57.2         41.8         79.6        71.2        116.3
  Operating margin (5)(6) .............................       4.9%         4.1%         3.9%        1.7%       (2.2)%
  EBITDA (7) ..........................................      162.9        117.3        154.8       126.2         67.5
  EBITDA margin (7)(8) ................................      11.0%         9.2%         9.0%        7.6%         4.1%
  Ratio of EBITDA to interest expense (7) .............      10.8x        25.5x        18.9x       20.0x         9.6x
  Ratio of earnings to fixed charges (9)(10) ..........       4.3x         7.4x         5.9x        3.1x         (11)

- ----------------------------------------
</TABLE>

(1)  Earthgrains was a wholly-owned subsidiary of Anheuser-Busch Companies, Inc.
     until  March  26,  1996  when it was spun off and  became  an  independent,
     publicly traded company. The unaudited pro forma financial  information for
     the year ended March 26, 1996 includes several pro forma  adjustments.  The
     resulting unaudited pro forma information is not necessarily  indicative of
     results that would have  occurred if  Earthgrains  had been an  independent
     company during 1996.

(2)  Adjusted to reflect the  two-for-one  stock splits  effective July 28, 1997
     and July 20, 1998.

(3)  Earnings per share for the year ended March 26, 1996 was computed using the
     weighted average shares of Anheuser-Busch  common stock outstanding  during
     the period adjusted to a 1-to-25 distribution ratio.

(4)  Includes certain  non-recurring  items. Fiscal 1999 amounts include an $8.4
     million  pre-tax  provision  for  restructuring  for the forty  weeks ended
     January 5, 1999;  fiscal 1998 amounts  include the $1.8  million  after-tax
     charge due to a change in accounting principle; fiscal 1997 amounts include
     the $12.7  million  pre-tax  restructuring  provision  and $5.3  million in
     Spanish tax  incentives  and credits;  fiscal 1996  amounts  include a $3.0
     million pre-tax provision for restructuring,  a $7.8 million pre-tax charge
     for the Spanish work force  reduction  program and a $7.6  million  pre-tax


                                      S-8


<PAGE>

     charge  for a legal  settlement  and other  non-recurring  costs.  If these
     non-recurring  items were  excluded,  earnings  per diluted  share would be
     $1.01 for the forty weeks ended January 5, 1999,  $0.71 for the forty weeks
     ended December 30, 1997, $0.89 for the year ended March 31, 1998, $0.47 for
     the year  ended  March 25,  1997,  and a $0.45 pro forma  loss for the year
     ended March 26, 1996.

(5)  Ratio of operating income to net sales.

(6)  Includes certain  non-recurring  items. Fiscal 1999 amounts include an $8.4
     million  pre-tax  provision  for  restructuring  for the forty  weeks ended
     January  5, 1999;  fiscal  1997  amounts  include a $12.7  million  pre-tax
     provision  for  restructuring;  fiscal 1996 amounts  include a $3.0 million
     pre-tax  provision for  restructuring,  $7.8 million pre-tax charge for the
     Spanish work force reduction  program and a $7.6 million pre-tax charge for
     a legal settlement and other  non-recurring  costs. If these  non-recurring
     items were  excluded,  operating  margin  would be 5.5% for the forty weeks
     ended  January 5, 1999,  2.4% for the year ended  March 25, 1997 and (1.0)%
     pro forma for the year ended March 26, 1996.  Fiscal 1999,  1998,  1997 and
     1996  amounts  all  include   pre-tax  $11.6  million  in  annual  goodwill
     amortization  and  depreciation  on the asset write-up  related to purchase
     accounting for the acquisition of Earthgrains by Anheuser-Busch  Companies,
     Inc.
     in 1982.

(7)  EBITDA is earnings before interest expense, income taxes,  depreciation and
     amortization,  and the special items referred to in footnote (6). EBITDA is
     presented  because  it  is  a  widely  accepted  financial  indicator  of a
     company's ability to service  indebtedness and also because the vesting and
     payout  under   Earthgrains'   Medium-Term   Incentive  program  under  its
     Exceptional  Performance Plan is based in part on the attainment of certain
     EBITDA margins. EBITDA, however, should not be considered an alternative to
     income  from  operations  or to cash flows from  operating  activities  (as
     determined in accordance with generally accepted accounting principles) and
     should  not  be  construed  as  an  indication  of  a  company's  operating
     performance or as a measure of liquidity.

(8)  Ratio of EBITDA to net sales.

(9)  Computed by dividing  earnings  available for fixed charges  (income before
     income taxes plus fixed  charges) by fixed charges  (interest  expense plus
     that portion of rental expenses deemed to represent interest).

(10) Excluding  the  non-recurring  items  described in footnote (6) above,  the
     ratios would be 4.7x for the forty weeks ended January 5, 1999 and 4.4x for
     the year ended March 25, 1997, and the deficiency  (pro forma) for the year
     ended March 26, 1996 would be approximately $21.6 million.

(11) As a result of the  historical  loss  incurred  and  incremental  pro forma
     adjustments to represent  Earthgrains  as an  independent  company for this
     period,  earnings were less than fixed charges for the year ended March 26,
     1996.  The  coverage  deficiency  for this period was  approximately  $40.0
     million.



















                                      S-9


<PAGE>



                                 CAPITALIZATION

     The following  table shows the  consolidated  current  liabilities  and the
capitalization  of  Earthgrains  as of January 5, 1999,  and as adjusted to give
effect to the sale of the  Notes  and the  application  of the  proceeds  of the
Notes.
<TABLE>


<CAPTION>
                                                                                 January 5, 1999
                                                                         ---------------------------------
                                                                            Actual           As Adjusted
                                                                         --------------     --------------
<S>                                                                        <C>                <C>        
     Current liabilities:
           Current portion of long-term debt                               $       0.5        $       0.5
           Other current liabilities                                             259.0              259.0
                                                                         ==============     ==============
     Total current liabilities ....................................              259.5              259.5
                                                                         ==============     ==============

     Long-term debt:
          Revolving Credit Facilities                                            292.2              142.2
          Notes offered hereby                                                    --                150.0
          Industrial Development Bonds 9.5%, due 2001                              1.5                1.5
          Other long-term debt, excluding current portion                          1.5                1.5
                                                                         --------------     --------------
     Total long-term debt, excluding current portion                             295.2              295.2
                                                                         --------------     --------------

     Shareholders' equity .........................................              652.5              652.5
                                                                         --------------     --------------
     Total liabilities and shareholders' equity  ..................        $   1,495.0        $   1,495.0
                                                                         ==============     ==============
</TABLE>


                                 USE OF PROCEEDS

     We  intend  to use the  proceeds  of the  Notes to repay a  portion  of our
outstanding  indebtedness  under our revolving  Credit Agreement with a group of
banks.  The final maturity of the loans under the Credit  Agreement is September
30, 2002. The average  interest rate on the outstanding  loans is  approximately
5.27%.  We used the  proceeds of these  borrowings  for a portion of the cost of
certain acquisitions referred to under "The Earthgrains Company-Acquisitions and
Strategic Alliances" above, for capital expenditures and for working capital.


                                      S-10


<PAGE>


                 MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS
                     OF OPERATIONS AND FINANCIAL CONDITION

     The following  information is taken from our quarterly  report on Form 10-Q
for the 40 weeks  ended  January 5, 1999 and our annual  report on Form 10-K for
our 1998 fiscal  year,  as filed with the SEC.  This does not include all of the
information  included in the  Management's  Discussion and Analysis  sections of
those  reports,  and  per-share  information  has been  adjusted  to reflect the
two-for-one split of our common stock which was effective on July 20, 1998.

40 WEEKS ENDED JANUARY 5, 1999

     This   discussion   summarizes  the  significant   factors   affecting  the
consolidated  operating  results,  financial  condition  and  liquidity  of  The
Earthgrains  Company  for the 16- and  40-week  periods  ended  January  5, 1999
compared to the 16- and 40-week periods ended December 30, 1997. This discussion
should be read in conjunction  with the  consolidated  financial  statements and
notes thereto for the fiscal year ended March 31, 1998 included in the Company's
Annual Report to Shareholders.

Results of Operations

     Net sales for the 16-week period ended January 5, 1999, increased to $609.2
million from $514.7  million  reported  for the  comparable  prior-year  period,
substantially from sales attributable to acquisitions, most notably CooperSmith.
Net sales for the 40-week period ended January 5, 1999 were $1,484.6 million, up
from $1,274.6 million reported a year ago. Favorable product mix shift and price
improvements  in the domestic  refrigerated  dough  business  also  continued to
contribute to the increase in sales both for its  seasonally  strong quarter and
year to date.  International  sales  increased  slightly from the prior year and
experienced a $4.9 million favorable foreign exchange rate impact year to date.

     Gross margins increased to 42.9% in the current 16-week period from 42.5% a
year ago and to 43.3% from 42.8% year to date.  The margin  improvements  can be
attributed  to price and mix  improvements,  the  continued  effect of lower raw
material costs, and enhanced capacity utilization from acquisitions.

     On a percentage-of-sales basis, marketing,  distribution and administrative
expenses decreased to 37.1% from 38.0% in the year-ago quarter and to 37.8% from
38.7% on a year-to-date comparison. This decrease can primarily be attributed to
further benefit in the consolidation of selling, distribution and administrative
expenses through  integration of the CooperSmith  business and lower advertising
as a percent of sales.

     The $2.6  million  pre-tax  restructuring  charge  recorded  in the current
quarter  was in  accordance  with the  previously  announced  plans to close the
Pueblo,  Colorado bakery in conjunction  with the asset exchange  completed with
Interstate  Bakeries  Corporation.  The  $5.8  million  charge  recorded  in the
previous  quarter  was for costs to close the  Macon,  Georgia  and  Montgomery,
Alabama bakeries, and for severance costs related to the creation of a Financial
Shared  Services  Center in St.  Louis.  The Company will continue to review its
operations both domestically and internationally to further improve efficiencies
and in conjunction with integrating acquisitions.

     The increase in other income is related  substantially to the first quarter
gain on the sale of property.

     The effective income tax rate is consistent with that of the prior year and
reflects  the impact of  nondeductible  goodwill  amortization  relative  to the
respective earnings level.

     During  the  year-ago  quarter,   the  Company  recorded  a  $1.8  million,
net-of-tax,  or  $0.04-per-share  charge against earnings to comply with a newly
required  FASB  accounting  interpretation  announced  November  20,  1997.  Any
unamortized  costs  that  were  previously   capitalized  for  business  process
reengineering  activities  were  required  to be  written  off  as a  cumulative
adjustment  in the quarter  containing  November 20, 1997.  Most of the business
process  reengineering  costs affected by the accounting  change for the Company
are associated with implementation of the Company's new integrated SAP systems.

     Net earnings  for the 16-week  period  ended  January 5, 1999  increased to
$17.0 million or $0.40 per diluted share, from $14.1 million, or $0.33 per share
in the prior year's  comparable  period,  excluding the cumulative effect of the
accounting  change.  Including  the  accounting  change,  net  earnings  for the
year-ago  third  quarter  were  $12.3  million,  or  $0.29  per  diluted  share.
Year-to-date  earnings were $37.9 million or $0.89 per diluted share compared to


                                      S-11


<PAGE>

$30.3  million or $0.71 per share in fiscal 1998 before the  accounting  change.
Earnings for the 40-week period ended December 30, 1997,  were $0.67 per diluted
share, including the accounting change. The significant  improvement in earnings
is reflective of strong operating results from the business along with continued
benefits and efficiencies achieved as discussed above.

Liquidity and Capital Resources

     The Company's  primary  source of liquidity  continues to be cash flow from
operations.  Cash flows from operations for the year-to-date period increased by
$11.8  million  from the  year-ago  period  primarily  as a result of  increased
earnings.  Net working capital,  excluding cash and cash equivalents,  was $54.9
million at January 5, 1999  compared  to $48.6  million at March 31,  1998.  The
increase  can be primarily  attributed  to the timing of  disbursements  at each
period end and seasonality of the business.

     $57.2  million has been  invested  in capital  expenditures  to date,  with
spending  for  the  fiscal  year  planned  for a level  of  $80-85  million.  No
additional  share  repurchases  were  made  in  the  current  quarter.   163,600
(post-split) shares have been repurchased for the treasury to date during fiscal
1999 at a cost of $3.5  million.  The increase in long-term  debt is a result of
current year acquisitions partially offset by the cash payment received from IBC
in  conjunction  with the asset exchange in the current  quarter.  The Company's
primary routine cash requirements will consist of funding capital  expenditures,
interest payments pursuant to the credit facility and dividends to shareholders.

     Cash provided by operations and borrowings available under the $450 million
credit  facility  continues  to provide the  necessary  funding for ongoing cash
requirements.  Extension of this line and other financing  alternatives  will be
pursued as necessary for future acquisition or business opportunities.

FISCAL YEAR ENDED MARCH 31, 1998

     A number of significant  factors,  which are discussed below,  affected the
consolidated  results  of  operations,  financial  condition  and  liquidity  of
Earthgrains  during the  current  fiscal year ended  March 31,  1998,  the prior
fiscal year ended March 25, 1997, the 12-week  transition period ended March 26,
1996, and the fiscal year ended January 2, 1996. This discussion  should be read
in conjunction with the Consolidated  Financial Statements and notes thereto for
such  periods  included  elsewhere  in this  report.  Effective  at the close of
business on March 26, 1996 (the Distribution  Date),  shares of the Company were
distributed to shareholders of Anheuser-Busch  Companies,  Inc. (Anheuser-Busch)
Common Stock,  based upon a ratio of 1-to-25.  Following the  distribution,  the
Company began operations as an independent,  publicly held company. Accordingly,
since the Company was a  wholly-owned  subsidiary of  Anheuser-Busch  during the
periods  presented  prior to fiscal 1997,  these  financial  statements  may not
necessarily reflect the consolidated results of operations or financial position
of the Company or what the results of operations  would have been if the Company
had been an independent public company during those periods.

Overview and Outlook

     Earthgrains'  operating results in its second fiscal year as an independent
company  demonstrate  further  accomplishments  from  elements of a  fundamental
strategy  of   improving   revenues,   enhancing   cost-effectiveness,   gaining
efficiencies,  and taking  advantage of industry  consolidation.  This strategy,
which has been facilitated  through enhanced  information made available through
the Company's investment in systems technology, has enabled Earthgrains to focus
its  sales  force  and  business  plans  in  markets  with the  greatest  growth
opportunities  and on products that offer higher  margins.  A renewed  effort to
provide  better-quality  products  and  services  to  customers  is paying  off.
Customer partnering has become a fundamental way of doing business.  New product
initiatives  and increased  advertising  for these offerings as well as for core
brands have contributed to the Company's strategy to build branded business.

     Since its inception as an independent company,  Earthgrains has stated that
taking  advantage of  acquisition  opportunities  in its core fresh  baked-goods
business line is key to enhancing the Company's ability to compete  successfully
in this  industry.  Earthgrains  has taken an active  role in the  consolidation
process of the packaged bakery products  industry that remains in a condition of
excess  capacity  and   underutilization.   Acquisitions   are  contributing  to
Earthgrains'  success  and more  benefits  are  expected  in  fiscal  1999.  The
integration of the fourth-quarter acquisition of CooperSmith, Inc. (CooperSmith)
is on  schedule.  Related  plant  consolidations  have  taken  place,  and route


                                      S-12


<PAGE>

consolidation  and  handheld  computer  rollouts  are  under  way,  as  well  as
transition onto the Company's management  information systems. While CooperSmith
will be a significant contributor to Earthgrains,  it is expected to be slightly
dilutive  to  earnings  through  the  first  quarter  of fiscal  1999.  San Luis
Sourdough,  Inc., the specialty  superpremium baker in San Luis Obispo,  Calif.,
also acquired in the fourth quarter,  is expected to make an immediate  positive
contribution to results.  The acquisition of Heiner's Bakery, Inc. (Heiner's) in
November  1996,  which was additive to earnings from the outset,  has been a big
success and continues to exceed expectations.  The Company will continue to seek
opportunities to participate in industry  consolidation that are a good fit with
its strategy to enhance revenues, profitability and return on capital.

     Along with  strengthening  core  business and growth  through  acquisition,
emphasis  has been  placed on  driving  gains  through  efficiencies.  Operating
improvements from the Company's restructuring and consolidation program aimed at
reducing  excess  capacity  and  withdrawal   from   unprofitable   markets  and
lower-margin  accounts continued into the current year. Results are showing from
the emphasis on product  quality and  operating and  distribution  efficiencies.
Additionally, a positive impact has resulted from the stabilization of commodity
costs.  Commodity costs, which represent  approximately  22-25% of the Company's
cost of products sold,  have continued to decrease from the first half of fiscal
1997 after  reaching  record levels in that year and during the 1996  transition
period.

     Earthgrains has made significant  achievements since the spinoff.  Benefits
are expected to continue from these actions and the impact of acquisitions.  The
Company  is  poised  for  continued  fundamental  improvement  in  its  existing
operations and  participation  in industry  consolidation  opportunities.  While
strong  progress  has been  demonstrated  in improving  underlying  performance,
certain market areas of the fresh baked-goods business continue to exhibit lower
margins  due to  regional  differences  in price  levels,  product mix and input
costs.  These effects will be monitored and  continuing  efforts will be made to
maximize  manufacturing,  distribution  and  administrative  efficiencies and to
strive for even better operating results.

Restructuring and Consolidation Provisions

     Beginning  in late  1993,  the  Company  established  a  restructuring  and
consolidation   program   designed  to  reduce  costs  and  maximize   operating
efficiencies.  The Company  recorded $12.7 million and $27.5 million  charges in
fiscal 1997 and 1995,  respectively,  covering estimated expenses in conjunction
with closing  certain  domestic  bakery  operations and one  refrigerated  dough
plant.

     The Company  believes  continued  improvements in the current fiscal year's
operating  results reflect further benefits  achieved through the  restructuring
and  consolidation  program.  The Company will continue to review its operations
for  opportunities  to  improve  efficiencies.  See  Note 5 in the  Notes to the
Consolidated  Financial  Statements  for additional  information  concerning the
details of the Company's  restructuring  charges,  including a reconciliation of
the balance sheet reserve relating thereto.

Results of Operations

     Fiscal Year 1998 Compared with Fiscal Year 1997

     Net sales for the 53-week  fiscal year ended  March 31,  1998,  of $1,719.0
million  increased  from sales of $1,662.6  million for the  comparable  52-week
fiscal  year ended  March 25,  1997.  Sales added  through  the  acquisition  of
CooperSmith  since  January 17, 1998,  and a full year of Heiner's,  acquired in
November 1996,  combined with the additional  week were partially  offset by the
unfavorable impact of  foreign-exchange  rates during the year. Improved pricing
and favorable  product mix shift across all businesses  also  contributed to the
increase  in sales.  After  adjustment  for the  additional  week and  effect of
foreign-exchange  rates,  sales for fiscal 1998  increased  by $79.7  million or
4.8%.

     Gross  margin  increased  significantly  to 42.9% in the current  year from
40.5% in fiscal 1997.  Profit-margin  improvements were experienced across fresh
bakery and refrigerated dough operations both domestically and  internationally.
These  solid  margin  improvements  can be  attributed  to focus on branded  and
superpremium product categories,  favorable pricing, and improved  manufacturing
efficiencies.  Domestic refrigerated dough operations demonstrated the strongest
margin-performance  improvement,  through  efficiencies  gained from closing its
Indianapolis,  Ind., plant in March 1997 and a positive mix shift. Additionally,


                                      S-13


<PAGE>

flour  costs  continued  to  decrease  since the first half of fiscal 1997 after
reaching record highs thereby resulting in margin improvements.

     Agricultural  commodity costs  represented  22-25% of cost of products sold
during the 1998 fiscal year,  which is down from prior years.  Costs of products
sold includes  agricultural  commodities  whose prices are influenced by weather
conditions, government regulations and economic conditions. The Company utilized
futures contracts or options to hedge approximately  55-65% of such agricultural
commodity  costs or 12-16% of cost of products sold during the 1998 fiscal year.
As of March  31,1998,  the  amount  of the  Company's  aggregate  obligation  to
purchase commodities under such contracts was $20.4 million.

     Marketing,  distribution and administrative expenses increased in 1998 from
38.1% to 39.0% on a percentage-of-sales basis. A primary factor is the increased
spending in marketing and  advertising  to focus on building core brands as well
as supporting new premium product introductions.

     The prior-year  charge of $12.7 million for restructuring and consolidation
covered  expenses in  conjunction  with closing one bakery and one  refrigerated
dough plant.  Excluding the prior-year charge,  operating income for fiscal 1998
increased $26.9 million. This significant increase in operating results reflects
a strong contribution from Heiner's, benefits of lower ingredient costs, and the
continued  focus on  cost-effectiveness  combined with an improvement in product
mix.

     The effective  tax rate for fiscal 1998  represents a more typical tax rate
expected for the Company on an on-going basis but will likely increase  slightly
with  the  effect  of  nondeductible  goodwill  amortization  from  current-year
acquisitions. The lower effective tax rate for fiscal 1997 is a direct result of
$5.3  million  in  one-time  Spanish  tax  incentives  and  credits   associated
principally  with   investments   made  in  the  Canary  Islands.   The  Company
substantially completed the expansion of its Canary Islands bakery in that year.

     The $1.8 million  net-of-tax charge for the change in accounting  principle
in the current year  represents  the effect of compliance  with a new accounting
interpretation  related to the  recognition  of costs  associated  with business
process re-engineering.

     Net earnings for fiscal 1998 were $36.0 million or $0.85 per diluted share,
compared to $16.2  million,  or $0.39 per  diluted  share for fiscal  1997.  The
marked  increase in net earnings for the current year is a result of the factors
noted above.

     Fiscal Year 1997 Compared with Fiscal Year 1995

     Net sales for the fiscal year ended March 25,1997, of $1,662.6 million were
consistent  with sales of $1,664.6  million for the  comparable  52-week  period
ended  January 2, 1996 (fiscal  1995).  The decrease in sales  attributed to the
closing or sale of underperforming and noncore businesses as part of the planned
consolidation  and  restructuring  was  partially  offset by the effect of price
increases  taken  early in the  year  and  favorable  product-mix  shift.  Sales
contributed  through the acquisition of Heiner's,  as of November 30, 1996, were
more than offset by the  unfavorable  impact of foreign  exchange rates near the
end of the year.  After  adjustment  for the closed or sold  facilities  in both
periods  presented,  sales for fiscal 1997  increased by $88.8  million or 5.6%,
represented   across  fresh  bakery  and  refrigerated   dough  operations  both
domestically and internationally.

     Gross  margin  increased  to  40.5% in 1997  from  37.8%  in  fiscal  1995.
Profit-margin  improvements were experienced by domestic fresh bakery operations
and both  international  bakery and refrigerated  dough operations.  Margins for
domestic  refrigerated  dough  operations  were down  slightly from fiscal 1995.
These margin  improvements  can be attributed to the achieved  price  increases,
benefits of the restructuring and consolidation  process, and improved operating
efficiencies.  Additionally, flour costs which began to increase dramatically in
the last half of fiscal  1995 have  decreased,  thereby  resulting  in  improved
margins from 1995.

     Agricultural  commodity costs  represented  25-30% of cost of products sold
during the 1997 fiscal year,  which is consistent with prior years.  The Company
utilized  futures  contracts  or options to hedge  approximately  45-55% of such
agricultural  commodity costs or 11-17% of cost of products sold during the 1997
fiscal  year.  As of March  25,  1997,  the  amount of the  Company's  aggregate
obligation to purchase commodities under such contracts was $11.4 million.


                                      S-14


<PAGE>

     Marketing,  distribution  and  administrative  expenses  increased  by $6.0
million  in 1997 and from  37.7% to 38.1% on a  percentage-of-sales  basis.  The
elimination of costs through the closing or sale of facilities and the effect of
the charge for the Spanish work force reduction  program  reflected in 1995 were
more than offset by the costs of operating as a stand-alone public company.

     The prior-year  charge of $27.5 million for restructuring and consolidation
was netted with an $18.4  million gain on the sale of  businesses,  resulting in
the net  charge of $9.1  million.  Excluding  the  current-year  charge of $12.7
million  and  the  1995  net  charge  of $9.1  million  to  consolidate  certain
inefficient facilities, operating income for fiscal 1997 increased $37.9 million
compared to the prior year.  This  significant  increase  in  operating  results
reflects  benefits  from our  consolidation  and  restructuring  program and our
continued  focus on  cost-effectiveness  combined with an improvement in product
mix.

     The lower  effective  tax rate for fiscal  1997 is a direct  result of $5.3
million in one-time  Spanish tax incentives and credits  associated  principally
with investments made in the Canary Islands. The Company substantially completed
the expansion of its Canary Islands bakery during 1997. Typically, the Company's
effective  income tax rate is higher primarily due to the relative impact of the
nondeductible fixed goodwill amortization on the respective earnings level.

     Net earnings for fiscal 1997 were $16.2 million or $0.39 per diluted share,
compared  with a loss of  $6.6  million,  or a $0.16  loss  per  diluted  share,
computed on the basis of pro forma average shares outstanding for fiscal 1995.

     The  historical  statement  of earnings  for the  year-ago  period does not
reflect  interest  expense related to long-term debt assumed by the Company upon
the  distribution  at  March  26,  1996,  and  certain  administrative  expenses
associated with operating as an independent, stand-alone company.

     Twelve-Week Period Ended March 26, 1996, Compared with
     Twelve-Week Period Ended March 28, 1995

     For the 12-week period ended March 26, 1996, sales declined $4.1 million or
1.1% from the comparable  prior-year  period.  The decrease can be attributed to
the planned consolidation and restructuring that resulted in the closing or sale
of underperforming and noncore businesses.  This decrease in sales was partially
offset by  increased  volume in  refrigerated  dough  products,  a $4.9  million
increase  in  international  sales  and  a  $5.6  million  favorable  effect  of
exchange-rate  fluctuations.  After adjustment for the closed or sold facilities
in both periods presented, sales increased by $19.8 million.

     Gross margin for the March 1996 period of 37.8% compared  unfavorably  with
the prior-year  period's 39.2%. As expected,  margins were adversely affected by
the dramatic  increases  in prices for  ingredients,  specifically  flour costs,
which increased to record levels.

     The increase in  marketing,  distribution  and  administrative  expenses to
$146.0  million from $140.9  million in the  comparable  period is the result of
one-time charges of $7.6 million, including $6.3 million related to a settlement
agreement in a case that involved alleged  price-fixing and antitrust violations
in the state of Texas.

     In the  comparable  period,  $6.1 million of the fiscal 1995  provision for
restructuring and consolidation was recorded to cover estimated expenses arising
from the consolidation of certain domestic bakery operations  identified at that
date.

     The variance in the effective  income-tax rate reflects the relative impact
of the  nondeductible  fixed goodwill  amortization  on the respective  earnings
levels.

     As a result of the March  1996  charge for the legal  settlement  and other
factors  discussed above, the Company incurred a loss of $5.1 million,  or $0.12
per  diluted  share,   computed  on  the  basis  of  pro  forma  average  shares
outstanding, compared with a loss of $0.3 million, or $0.01 per diluted share in
the prior year's comparable period.

     Fiscal Year 1995 Compared with Fiscal Year 1994

     Net sales in 1995  decreased  $55.9  million or 3.2% compared with the same
period in the prior year.  Domestic fresh  baked-goods  sales decreased by $89.6
million  in part as a result of the  planned  consolidation  and  restructuring,
including the withdrawal from underperforming territories.  Lower domestic fresh


                                      S-15


<PAGE>

baked-goods   volume  was  partially   offset  by  higher  net  prices,   higher
international  sales of $32.5 million,  and a $13.7 million  favorable effect of
foreign currency exchange rate  fluctuations.  Excluding the sales of the closed
facilities and divested businesses,  foreign currency exchange-rate fluctuations
and the extra week in the 1994 fiscal year, net sales  decreased $6.5 million on
a comparable basis.

     Gross profit  decreased  $19.6  million or 3.0% versus  fiscal  1994.  As a
percentage of sales,  gross profit remained  constant at 37.8%.  Margins for the
1995 fiscal year would have improved but were adversely affected by the dramatic
increases in commodity prices for ingredients in the last half of the year.

     Marketing, distribution, and administrative expenses in 1995 increased $3.6
million  compared  to the prior  year.  As a percent  of sales,  these  expenses
increased  to  37.7%  in  1995  versus  36.3%  in  1994,  as  the  reduction  in
volume-related  selling  expenses  was more than  offset by  increases  in other
costs,  including the Spanish work force reduction program and domestic employee
relocation expenses.

     Excluding  the  1995  charge  of  $27.5  million  to  consolidate   certain
inefficient  domestic bakery  facilities,  operating  income for the 1995 fiscal
year  decreased  $23.2 million  compared  with the prior year.  This decrease in
operating  results was primarily  attributable to the impact of commodity prices
for ingredients and the work force reduction in Spain.

     The  increase in the  effective  tax rate  primarily  reflects the relative
effect of the  nondeductible  fixed goodwill  amortization on a reduced earnings
level.

Liquidity and Capital Resources

     Concurrent  with the  Distribution  on March 26,  1996,  the  Company  used
borrowings under a $215 million unsecured revolving credit facility with several
financial institutions to pay $80 million to Anheuser-Busch as a partial payment
of its net intercompany  payable,  to fund working capital needs and for general
corporate  purposes.  Prior to the  Distribution,  as a subsidiary,  the Company
obtained  funds  for  its  capital  needs,   including  working  capital,   from
Anheuser-Busch, primarily through a non-interest-bearing intercompany account.

     The  Company's  primary  source of liquidity is cash flow from  operations,
which was $125.9  million  for the current  fiscal  year ended  March 31,  1998.
Improved  operating   efficiencies,   continued  favorable   product-mix  shift,
favorable  ingredient  costs and stable  pricing have  contributed to the strong
cash flows from operations for the current year. Net working capital,  excluding
cash and cash  equivalents,  was $48.6  million at March 31, 1998, up from $37.5
million a year ago, primarily attributable to the effect of acquisitions.

     In conjunction with the acquisition of CooperSmith in the fourth quarter of
fiscal 1998, the existing credit facility was  renegotiated to $450 million with
a  maturity  date  of  September  2002.  The  Company's   primary  routine  cash
requirements  will  continue  to  consist of funding  capital  expenditures  and
interest  payments  pursuant to the credit facility.  The Company invested $79.6
million in capital  expenditures  during the current  fiscal year and expects to
fund capital investments of approximately $80-90 million in the upcoming year.

     The  consolidated   capital  expenditure  plan  for  fiscal  1999  includes
completion  of the new bakery in  northern  Portugal,  continued  rollout of new
handheld computers for route sales drivers and CooperSmith  equipment  upgrades.
The Company will also continue ongoing  investments in systems  technology along
with  modernization  and expansion plans for various domestic and  international
bakeries.

     Additionally,  a favorable  IRS tax ruling was received  during the year on
the stock repurchase  program  authorized by the Company's Board of Directors in
March 1997.  The program  authorizes the repurchase of up to 1 million shares of
common stock as the Company  determines.  At March 31, 1998,  168,600 shares had
been purchased for the treasury at a cost of $7.0 million.

     On both a short-term and long-term basis, management believes that its cash
flows from operations,  together with its available  borrowings under the Credit
Facility, will provide it with sufficient resources to meet its seasonal working
capital needs, to finance its projected  capital  expenditures,  and to meet its
foreseeable liquidity requirements.


                                      S-16


<PAGE>


                                    THE NOTES

     We will  issue  the Notes  under an  Indenture  dated as of , 1999  between
Earthgrains  and  The  Bank of New  York,  as  Trustee.  Information  about  the
Indenture  and  the  general  terms  and  provisions  of  the  Notes  is in  the
accompanying  prospectus under "The Debt Securities."  Certain capitalized terms
we use below have the meanings given in the prospectus or the Indenture.

     The  defeasance  provisions  of the  Indenture,  which are described in the
prospectus, will apply to the Notes.

     The Notes will be issued in book-entry form, as a single note registered in
the name of the  nominee  of The  Depository  Trust  Company,  which will act as
depositary.  Beneficial  interests  in  book-entry  Notes  will be shown on, and
transfers  of the Notes will be made only  through,  records  maintained  by the
depositary and its participants. The provisions set forth under "Book-Entry Debt
Securities" in the accompanying prospectus will apply to the Notes.

Payment of Principal and Interest

     The interest rate on the Notes will be ___% per annum. We will pay interest
in arrears on ________ and ___________  beginning  ___________,  1999.  Interest
will accrue from , 1999 or from the most recent  interest  payment date to which
we have paid or  provided  for the  payment  of  interest  to the next  interest
payment date or the  scheduled  maturity  date,  as the case may be. We will pay
interest computed on the basis of a 360-day year of twelve 30-day months.

     The Notes will mature on _____________________, 2009.

     We will pay  interest on the Notes in  immediately  available  funds to the
persons in whose names the Notes are  registered at the close of business on the
or preceding the respective interest payment date. At maturity,  we will pay the
principal,  together with final interest on the Notes, in immediately  available
funds.

     If an interest  payment date or the maturity date is not a Business Day, we
will make the required payment on the next Business Day.

Redemption

     We will not have the right to redeem  the  Notes  prior to their  scheduled
maturity,  and you will not have the right to  require  us to  redeem  the Notes
prior to their scheduled maturity.

Events of Default

     The  Events  of  Default  described  in  the  prospectus  under  "The  Debt
Securities-Events of Default, Notice and Waiver" will apply to the Notes.

Same-Day Settlement and Payment

     The Notes will trade in the depositary's  same-day funds settlement  system
until  maturity or until we issue the Notes in definitive  form.  The depositary
will therefore  require secondary market trading activity in the Notes to settle
in immediately  available  funds. We can give no assurance as to the effect,  if
any, of settlement in  immediately  available  funds on trading  activity in the
Notes.

Governing Law

      The Notes will be governed by and construed in accordance with the laws of
the State of New York.


                                      S-17


<PAGE>


                                  UNDERWRITING

     Earthgrains is selling the Notes to the  underwriters  named below under an
Underwriting  Agreement dated as of , 1999. The underwriters,  and the amount of
the Notes each of them has severally agreed to purchase from us, are as follows:

                                                               Principal Amount
Underwriters                                                       of Notes
- ------------                                                       --------

J.P. Morgan Securities Inc. ...........................      $
Banc One Capital Markets, Inc. ........................
Chase Securities Inc. .................................
NationsBanc Montgomery Securities LLC .................
Warburg Dillon Read LLC,
    a subsidiary of UBS AG ............................
      Total ...........................................      $    150,000,000
                                                                  ===========

     The Underwriting  Agreement  provides that, if the underwriters take any of
the Notes, then they are obligated to take and pay for all of the Notes.

      The  Notes  are a new  issue of  securities  with no  established  trading
market.  We do not  intend to apply  for  listing  of the Notes on any  national
securities exchange. The underwriters have advised us that they intend to make a
market  for the  Notes,  but they  have no  obligation  to do so.  They also may
discontinue  market making at any time without  providing any notice.  We cannot
give any assurance as to the liquidity of any trading market for the Notes.

     The underwriters  initially  propose to offer part of the Notes directly to
the public at the public  offering price set forth on the cover page and part to
certain  dealers at a price that  represents a concession  not in excess of % of
the  principal  amount of the Notes.  Any  underwriter  may allow,  and any such
dealer may reallow,  a concession not in excess of % of the principal  amount of
the Notes to certain other dealers. After the initial offering of the Notes, the
underwriters  may, from time to time,  vary the offering price and other selling
terms.

     We have agreed to indemnify the underwriters  against certain  liabilities,
including  liabilities  under the  Securities  Act of 1933,  as  amended,  or to
contribute payments which the underwriters may be required to make in respect of
such liabilities.

     We estimate that we will spend approximately $350,000 for printing,  rating
agency fees, trustee's fees, legal fees and other expenses of the offering.

     In connection with the offering of the Notes,  the  underwriters may engage
in transactions  that stabilize,  maintain or otherwise affect the prices of the
Notes.  Specifically,  the  underwriters  may overallot in  connection  with the
offering  of the  Notes,  creating a short  position  in the Notes for their own
account. In addition,  the underwriters may bid for, and purchase,  the Notes in
the open market to cover short positions or to stabilize the price of the Notes.
Finally,   the  underwriters  may  reclaim  selling   concessions   allowed  for
distributing  the  Notes  in  the  offering,  if  the  underwriters   repurchase
previously  distributed  Notes in  transactions  to cover  short  positions,  in
stabilization  transactions or otherwise.  Any of these activities may stabilize
or maintain the market prices of the Notes above independent  market levels. The
underwriters  are not required to engage in any of these  activities and may end
any of these activities at any time.

     In the ordinary course of their respective businesses, the underwriters and
their  affiliates  have  engaged,  and may in the future  engage,  in commercial
banking  and/or  investment  banking  transactions  with us and our  affiliates.
Affiliates of each of the  underwriters are participants in our revolving credit
agreement  under which they have  committed to advance  funds to us on the terms
provided  in the  credit  agreement.  Because  more than 10  percent  of the net
proceeds of the offering  may be paid to  affiliates  of NASD members  which are
participating  in the  distribution of the Notes,  the offering is being made in
compliance with Rule 2710(c)(8) of the NASD Conduct Rules.

                                  LEGAL COUNSEL

     Bryan  Cave LLP,  St.  Louis,  Missouri,  has  served as our  counsel,  and
Skadden,  Arps,  Slate,  Meagher & Flom LLP, New York,  New York,  has served as
counsel to the underwriters, in connection with the issuance of the Notes.


                                      S-18


<PAGE>



                                 EARTHGRAINS(R)

                                [GRAPHIC OMITTED]

                                  $250,000,000

                                 Debt Securities

                          -----------------------------

     This Prospectus describes Debt Securities which The Earthgrains Company may
issue and sell at various  times.  More detailed  information is under "The Debt
Securities."

     o    The Debt Securities may be debentures, notes or other senior unsecured
          evidences of indebtedness.

     o    We may issue them in one or several series.

     o    The total  principal  amount of the Debt Securities to be issued under
          this Prospectus will not exceed $250,000,000 (or the equivalent amount
          in other currencies).

     o    We will  determine  the  terms  of  each  series  of  Debt  Securities
          (interest rates,  maturity,  redemption provisions and other terms) at
          the time of  sale,  and we will  specify  the  terms  in a  Prospectus
          Supplement  which will be delivered  together with this  Prospectus at
          the time of the sale.

     We may sell Debt Securities  directly or through  underwriters,  dealers or
agents. We may also sell Debt Securities directly to investors. More information
about the way we will  distribute the Debt Securities is under the heading "Plan
of  Distribution."  Information  about  the  underwriters  or  agents  who  will
participate in any particular  sale of Debt Securities will be in the Prospectus
Supplement relating to that series of Debt Securities.

     See the  information  under the heading "Risk Factors"  starting on page 3,
which  describes  certain  factors you should  consider  before  purchasing Debt
Securities.

     Our principal office is at 8400 Maryland Avenue, St. Louis, Missouri 63105,
and our telephone number is (314) 259-7000.

                     -------------------------------------

     Neither the  Securities and Exchange  Commission  nor any state  securities
commission has approved or disapproved of these  securities,  or passed upon the
adequacy or accuracy of this Prospectus. Any representation to the contrary is a
criminal offense.

                  The date of this Prospectus is April 8, 1999.

<PAGE>


     We have  not  authorized  anyone  to give  any  information  or to make any
representations concerning the offering of the Debt Securities except that which
is in this  Prospectus or in the Prospectus  Supplement  which is delivered with
this  Prospectus,  or  which  is  referred  to under  "Where  You Can Find  More
Information." If anyone gives or makes any other information or  representation,
you  should  not  rely  on it.  This  Prospectus  is not an  offer  to sell or a
solicitation  of an offer to buy any securities  other than the Debt  Securities
which are referred to in the Prospectus  Supplement.  This  Prospectus is not an
offer  to sell or a  solicitation  of an offer  to buy  Debt  Securities  in any
circumstances  in which the offer or  solicitation  is unlawful.  You should not
interpret the delivery of this Prospectus, or any sale of Debt Securities, as an
indication  that there has been no change in our affairs  since the date of this
Prospectus.  You should also be aware that  information  in this  Prospectus may
change after this date.


                                TABLE OF CONTENTS

                Table of Contents...............................2
                Where You Can Find More Information.............2
                Risk Factors....................................3
                Information about Earthgrains...................5
                Use of Proceeds.................................6
                The Debt Securities.............................6
                Book-Entry Debt Securities......................11
                Ratio of Earnings to Fixed Charges..............12
                Stock Split.....................................12
                Plan of Distribution............................13
                Legal Opinion...................................13
                Experts.........................................13


                       WHERE YOU CAN FIND MORE INFORMATION

     We file annual,  quarterly and special reports,  proxy statements and other
information  with the SEC.  You may read and copy any of these  documents at the
SEC's  public  reference  rooms in  Washington,  D.C.,  New  York,  New York and
Chicago, Illinois. Please call the SEC at 1-800-SEC-0330 for further information
on the public  reference rooms. Our SEC filings are also available to the public
at the  SEC's  Internet  website  at  http://www.sec.gov.  The SEC  allows us to
incorporate by reference the information we file with them,  which means that we
can disclose important information to you by referring you to those documents.

     The information  incorporated by reference is considered to be part of this
Prospectus,  and later information that we file with the SEC will  automatically
update and supersede this information. We incorporate by reference the documents
listed  below and any future  filings  made with the SEC under  Sections  13(a),
13(c), 14, or 15(d) of the Securities  Exchange Act of 1934 until we sell all of
the Debt  Securities.  This  Prospectus is part of a  registration  statement we
filed with the SEC.

     o    Our Annual Report on Form 10-K for the year ended March 31, 1998.

     o    Our Quarterly  Reports on Form 10-Q for the quarters ended June 23 and
          September 15, 1998 and January 5, 1999.

     You may receive a copy of any of these  filings,  at no cost, by writing or
calling  the  Investor  Relations  Department,  The  Earthgrains  Company,  8400
Maryland Avenue, St. Louis, Missouri 63105, telephone 314-259-7000. You can also
find    information    about    Earthgrains   at   our   Internet   website   at
http://www.earthgrains.com.

     We have filed with the SEC a  Registration  Statement  to register the Debt
Securities  under the  Securities  Act of 1933.  This  Prospectus  omits certain
information contained in the Registration  Statement, as permitted by SEC rules.
You may obtain copies of the  Registration  Statement,  including  exhibits,  as
noted in the first paragraph above.


                                       2


<PAGE>


                                  RISK FACTORS

Forward-Looking Statements

     Certain  statements  under this heading and under the heading  "Information
about  Earthgrains"  in  this  prospectus,   as  well  as  certain   information
incorporated  by reference which is referred to under the heading "Where You Can
Find More Information,"  constitute  "forward-looking  statements" as defined in
the Private Securities  Litigation Reform Act of 1995. All such  forward-looking
information  involves  risks  and  uncertainties  and  may be  affected  by many
factors, some of which are beyond our control. These factors include:

     o    the costs of raw materials,

     o    our ability to realize projected savings from productivity and product
          quality improvements,

     o    our ability to continue to participate in industry  consolidation  and
          to successfully integrate acquired businesses,

     o    economic conditions in the U.S., Spain and France,

     o    fluctuations  in  currency  exchange  rates for the Euro,  the Spanish
          peseta and the French franc versus the U.S. dollar,

     o    the impact of the European currency conversion,

     o    legal proceedings to which we may become a party, and

     o    other  factors  described  in this section and in our filings with the
          SEC.

Competition

     The  packaged  bakery  products  business  is highly  competitive.  We face
intense price,  product,  and service  competition  for all of our products.  We
compete  on the  basis of  product  quality,  price,  brand  loyalty,  effective
promotional  activities,  and our  ability  to  identify  and  satisfy  emerging
consumer  preferences.  Customer service,  including frequency of deliveries and
maintenance of fully stocked shelves, also is an important competitive factor.

     We compete  with other  national  and regional  wholesale  bakeries,  large
grocery  chains that have  vertically  integrated  or in-store  bakeries,  small
retail  bakeries,   and  many  producers  of  alternative  foods.  Some  of  our
competitors have significantly greater financial resources than we do.

     Our ability to sell our  products  depends on our  ability to attain  store
shelf space in relation to competing brands and other food products.  Our future
growth  will  depend  on our  ability  to  continue  streamlining  and  reducing
operating costs, maintaining effective cost control programs,  improving branded
product  mix,  taking   advantage  of  industry   consolidation   opportunities,
developing successful new products,  maintaining effective pricing and promotion
of our  products,  and  providing  superior  customer  service.  If we  are  not
successful in our competitive  efforts,  it could adversely affect our financial
condition and our ability to make the required payments on the Debt Securities.

Raw Materials Prices and Availability

     Our  products  require a large  volume of  various  agricultural  products,
including  wheat  for  flour,  soybean  oil for  shortening,  and  corn for high
fructose corn syrup.  Agricultural commodities represented 22-25% of the cost of
our  products  sold for our fiscal  year ended  March 31,  1998.  The  commodity
markets have  experienced,  and may continue to  experience,  significant  price
volatility.  The price and supply of raw materials  will be determined by, among
other factors, the level of crop production,  weather conditions, export demand,
government regulations, and legislation affecting agriculture.  Commodity prices
have  declined  significantly  from  record  levels in 1996 and 1997.  We cannot
predict what future  commodity  price levels will be. A significant  increase in
commodity prices could significantly reduce our profitability if we are not able
to pass along the price increases through increased prices for our products,  or
if our sales volumes decline because of increases in our prices.


                                       3


<PAGE>

     We regularly enter into futures  contracts or hedging  contracts to protect
us against  increases  in prices for our raw  materials.  If market  prices fall
after we enter into such  contracts,  we may pay more than market  price for the
raw materials subject to those arrangements.

Risks of Acquisitions

     We  have  made  several   significant   acquisitions  since  we  became  an
independent  company in 1996, and we expect to continue  making  acquisitions in
the United States and Europe to take advantage of continued consolidation in our
industry. We believe that identifying appropriate acquisition  opportunities and
taking advantage of them will be important to our continued success.  Our future
success  could  be  adversely  affected  if we are  not  able  to  make  further
acquisitions due to competition for acquisitions or regulatory restrictions,  or
if we are not  successful  in  integrating  the  acquired  businesses  with  our
existing   businesses  and  in   accomplishing   our  objectives  of  increasing
efficiency.

Holding Company Structure

     The   Earthgrains   Company  is  organized  as  a  holding   company,   and
substantially  all of our  operations  are carried on through  subsidiaries.  As
such, creditors of our subsidiaries would have a claim against the assets of our
subsidiaries  which  would be prior to any claim we may  assert  (except  to the
extent we may be recognized as creditors of our  subsidiaries)  and prior to the
claims of the holders of the Debt Securities.  At January 5, 1999, the amount of
debt of our  subsidiaries  to which  the Debt  Securities  would be  effectively
subordinated  was $3.5 million.  Our principal source of income is the dividends
and distributions we receive from our subsidiaries.  There are no limitations on
our ability or the ability of our  subsidiaries to incur  additional debt in the
future,  except for  certain  restrictions  on the  ability of certain  domestic
(U.S.)  subsidiaries  to incur  long-term  debt,  as  described  under "The Debt
Securities-Certain   Restrictions-Limitation   on  Funded  Debt  of   Restricted
Subsidiaries."

Risks of International Operations

     A significant  portion of our business is based outside the United  States,
primarily in Spain,  France and Portugal.  We anticipate that we may continue to
expand our international  operations as suitable opportunities become available.
International  operations  present  various  risks  which  do not  apply  to our
domestic businesses, including currency exchange risks. Our foreign subsidiaries
are subject to government  regulation and political risk in each market in which
they operate.

     Certain  of our  operations  may at  times  in the  future  be  subject  to
expropriation,  confiscatory  taxation  or price  controls,  and  political  and
economic changes may damage operating and growth prospects by causing  political
and regulatory uncertainty or economic difficulties.

Governmental Regulation

     The food  industry is subject to  regulation  by  federal,  state and local
government in the U.S. and by various  governmental  bodies in other  countries.
These  regulations may affect our raw materials  costs,  our production cost and
the costs and methods  involved in  packaging  and  distributing  our  products.
Antitrust laws and regulations may also affect our ability to make  acquisitions
or the manner in which we operate companies which we acquire.

Absence of Public Market for the Debt Securities

     Prior to the issuance of the Debt  Securities,  there is no public  trading
market for our debt securities.  We do not intend to list the Debt Securities on
any national  securities  exchange.  Although the  underwriters  for the various
series of Debt Securities may make a market in those Debt Securities,  they will
not be obligated to do so. If a public market develops for the Debt  Securities,
there is no assurance that it will continue to be maintained.  If there is not a
public market for the Debt  Securities,  that may have an adverse  effect on the
market price of your Debt Securities.


                                       4


<PAGE>


                          INFORMATION ABOUT EARTHGRAINS

     Earthgrains  is an  international  manufacturer,  distributor  and consumer
marketer  of fresh  packaged  bread  and  baked  goods  and  refrigerated  dough
products.

     Our origins date back to 1925 when we began operations with one bakery.  We
became  an  independent,   publicly-owned   company  on  March  26,  1996,  when
Anheuser-Busch  Companies,  Inc.  distributed  the shares of  Earthgrains to its
shareholders.  Anheuser-Busch acquired Earthgrains (then named Campbell Taggart,
Inc.) in 1982.

o    Operating  Divisions.   Our  operations  are  divided  into  two  principal
     divisions: Bakery Products and Refrigerated Dough Products.

     o    Bakery Products.

          o    In the United  States,  we operate 43 bakeries and distribute our
               products  through  approximately  3,300  company-owned   delivery
               routes  and  directly  to   food-service   customers.   Based  on
               independent market data, for the 52-week period ended January 17,
               1999,  we  were  the  overall   dollar  market  share  leader  of
               supermarket  sales for branded  packaged fresh baked bread,  buns
               and rolls (excluding  licensed brands) in the geographic  markets
               in which we operate,  with a dollar market share of approximately
               17.3%. These categories of products  (excluding private label and
               licensed brands)  represented  approximately  43% of the U.S. net
               sales  of the  Bakery  Products  division  for  fiscal  1998.  We
               manufacture  and  distribute  fresh-baked  goods  such  as  baked
               breads, rolls, bagels, cookies, snack cakes and other sweet goods
               in various states throughout the South, Southeast,  Southwest and
               Midwest  United States and Northern and Central  California.  Our
               primary  brands  for  fresh  baked  goods  are  Earth  Grains(R),
               Colonial(TM),    Rainbo(R),    IronKids(R),    Grant's   Farm(R),
               Heiner's(TM),  Smith's(TM),  Kern's(TM),  Waldensian Heritage(R),
               Bost's(R),  Country  Recipe(R),   Cooper's  Mill(R)and  San  Luis
               Sourdough(R). We also sell our products under the licensed brands
               Sunbeam(R),  Roman Meal(R),  Country Hearth(R)and Sun Maid(R). We
               sell our snack cakes and other sweet goods  principally under the
               Break Cake(TM)brand name. We also manufacture similar fresh-baked
               goods  for  sale  under  the  brand  names of our  customers.  In
               addition, we supply specialty breads and rolls, sandwich buns and
               other products to major fast food and family restaurant chains.

          o    In Europe,  Bimbo,  S.A.,  our Spanish  subsidiary,  operates ten
               bakeries  in  Spain  and  one  bakery  in   Portugal.   Based  on
               independent  market  data,  we  believe  that Bimbo is the dollar
               market  share  leader in  supermarket  sales of packaged  branded
               fresh-baked  sliced bread, buns and rolls in Spain, and is second
               in dollar market share for packaged  branded  fresh-baked  sliced
               bread in Portugal.  These products are sold  primarily  under the
               Bimbo(R), Semilla de Oro(R) and Silueta(R) brand names.

o   Refrigerated Dough Products.

     o    In the United States,  the  Refrigerated  Dough division  manufactures
          refrigerated  and  frozen  dough  products  in two  plants,  including
          biscuits,  dinner rolls, sweet rolls, danishes, cookie dough, cookies,
          crescent  rolls,  breadsticks,  cinnamon  rolls,  pizza  crust and pie
          crusts.   These  products  are  sold  under   different  store  brands
          throughout the United States.  We are one of only two manufacturers of
          canned  refrigerated  dough in the  United  States.  In  addition,  we
          believe  that we are the only  manufacturer  of store  brand  (private
          label) canned refrigerated dough products in the United States, and we
          produce  store  brand  toaster  pastries.  In the United  States,  our
          Refrigerated  Dough Products  division  ranked second in dollar market
          share of supermarket sales for packaged refrigerated dough products in
          the geographic markets in which we operate, with a dollar market share
          of approximately 14.1% for the 52-week period ended February 14, 1999.
          Our refrigerated  dough products and refrigerated  English muffins are
          also  sold  under  the  Merico  brand  name as well as  under  the Sun
          Maid(R)licensed brand.

     o    In Europe, our Refrigerated Dough Division operates three refrigerated
          dough plants in France and sells refrigerated dough products primarily
          in  France  and  Germany.  It  is  the  only  manufacturer  of  canned
          refrigerated dough in Europe. We also make rolled dough, which is used
          to prepare foods such as quiches,  tarts and pies. In France,  we sell
          canned  dough and rolled dough under  various  store brands as well as
          under our  CroustiPate(R)  and HappyRoll(R)  brands, and we sell these
          products  throughout  Europe through contract  packaging  arrangements
          with major international food companies.


                                       5


<PAGE>


                                 USE OF PROCEEDS

     Unless we indicate otherwise in the Prospectus Supplement which accompanies
this  Prospectus,  we  intend to use the  proceeds  of the Debt  Securities  for
general  corporate  purposes,  including  acquisitions,   capital  expenditures,
repayment  of  short-term  borrowings  and  working  capital.  Before we use the
proceeds for these purposes, we may invest them in short-term investments.

                               THE DEBT SECURITIES

     This section  describes  some of the general terms of the Debt  Securities.
The Prospectus  Supplement describes the particular terms of the Debt Securities
we are offering. The Prospectus Supplement also indicates the extent, if any, to
which  these  general  provisions  may not  apply to the Debt  Securities  being
offered. If you would like more information on these provisions,  you may review
the Indenture which is filed as an exhibit to the Registration Statement we have
filed with the SEC. See "Where You Can Find More Information."

     We will issue the Debt  Securities  under an Indenture dated as of April 1,
1999 between us and The Bank of New York, as trustee. We are summarizing certain
important  provisions of the Debt  Securities and the  Indenture.  This is not a
complete  description of the important  terms.  You should refer to the specific
terms of the  Indenture  for a complete  statement of the terms of the Indenture
and the Debt  Securities.  When we use capitalized  terms which we do not define
here,  those  terms  have  the  meanings  given  in the  Indenture.  When we use
references to Sections, we mean Sections in the Indenture.

General

     The Debt Securities will be senior unsecured obligations of Earthgrains.

     The  Indenture  does not limit the  amount of Debt  Securities  that we may
issue under the  Indenture,  nor does it limit other debt that we may issue.  We
may issue the Debt  Securities  at various  times in different  series,  each of
which may have different  terms. If we so indicate in the Prospectus  Supplement
for any series, we may treat a subsequent  offering of Debt Securities as a part
of the same series as that series.

     The  Prospectus  Supplement  relating  to the  particular  series  of  Debt
Securities we are offering includes the following  information  concerning those
Debt Securities:

     o    The title of the Debt Securities.

     o    The total  principal  amount of the  series  of Debt  Securities,  and
          whether we may treat a  subsequent  offering of Debt  Securities  as a
          part of the same  series  as that  series.  o  

     o    The date on which the principal and interest will be paid,  any rights
          we may have to extend  the  maturity  of the Debt  Securities  and any
          rights the holders may have to require  payment of the Debt Securities
          at any time.

     o    The interest rate on the Debt Securities.  We may specify a fixed rate
          or a variable  rate,  or a rate to be determined  under  procedures we
          will describe in the Prospectus Supplement,  and the interest rate may
          be subject to adjustment.

     o    The dates on which we will pay interest on the Debt Securities and the
          regular record dates for  determining  the holders who are entitled to
          receive the interest payments.

     o    Where  payments on the Debt  Securities  will be made,  if it is other
          than  the  office   mentioned  under  "Payments  on  Debt  Securities;
          Transfers" below.

     o    If applicable,  the prices at which we may redeem all or a part of the
          Debt  Securities  and the time  periods  during  which we may make the
          redemptions.  The  redemptions  may be made  under a  sinking  fund or
          otherwise.

     o    Any  obligation  we may have to redeem,  purchase  or repay any of the
          Debt Securities  under a sinking fund or otherwise or at the option of
          the holder,  and the prices,  time periods and other terms which would
          apply.

     o    Any  additional  Events of Default or covenants that will apply to the
          Debt Securities.


                                       6


<PAGE>


     o    The amounts we would be  required  to pay if the  maturity of the Debt
          Securities is accelerated, if it is less than the principal amount.

     o    If we will make payments on the Debt  Securities in any currency other
          than U.S. dollars, the currencies in which we will make the payments.

     o    If  applicable,  the terms  under  which we or a holder may elect that
          payments on the Debt  Securities be made in a currency other than U.S.
          dollars.

     o    If  amounts  payable on the Debt  Securities  may be  determined  by a
          currency index, information on how the payments will be determined.

     o    Any other special terms that may apply to the Debt Securities.

Payments on Debt Securities; Transfers

     We will make payments on the Debt  Securities to the persons in whose names
the  securities  are  registered at the close of business on the record date for
the interest  payments.  As explained under "Book-Entry Debt Securities"  below,
The  Depositary  Trust  Company or its nominee  will be the  initial  registered
holder unless the Prospectus Supplement provides otherwise.

     Unless we indicate  otherwise in the  Prospectus  Supplement,  we will make
payments on the Debt Securities at the Trustee's office, which is now located at
101 Barclay Street,  New York, New York 10286.  Transfers of Debt Securities can
be made at the same offices. (Sections 202, 301, 305, 307 and 1002)

Form and Denominations

     Unless we otherwise indicate in the Prospectus Supplement:

     o    We will issue the Debt  Securities  of each series only in  registered
          form  without  coupons in  denominations  of $1,000  and any  integral
          multiple thereof.

     o    We will not charge any fee to register any transfer or exchange of the
          Debt Securities,  except for taxes or other governmental  charges,  if
          any. (Section 305)

Certain Restrictions

     Creation of Secured Indebtedness

     Under the Indenture, we and our Restricted Subsidiaries (defined below) may
not create,  assume,  guarantee or permit to exist any indebtedness for borrowed
money which is secured by a pledge of, or a mortgage  or lien on, any  Principal
Plants (defined below) or on any of our Restricted  Subsidiaries' capital stock,
unless we also provide  equal and ratable  security for the Debt  Securities.  A
"Restricted  Subsidiary"  is a  subsidiary  which owns or  operates a  Principal
Plant,  unless it is incorporated or has its principal place of business outside
the  United  States,  and any  other  subsidiary  which  we  elect to treat as a
Restricted Subsidiary.  A "Principal Plant" is any of our production facilities,
but does not include a facility  which our Board of Directors  determines  shall
not be  treated  as a  Principal  Plant,  as long as all such  plants  which are
determined  not to be  Principal  Plants,  taken  together,  are not of material
importance to the total business  conducted by Earthgrains and our Subsidiaries.
Our Board of  Directors  may change  any such  designation  of a  facility  as a
Principal  Plant or as excluded from the category of Principal  Plant at varying
times, subject to the limit described in the preceding sentence.

     The restriction described in the preceding paragraph does not apply to:

     o    purchase money liens,  including  liens for  indebtedness  incurred in
          connection  with the  acquisition or construction of a Principal Plant
          (so long as we incur  the  indebtedness  within  180  days  after  the
          acquisition or completion of construction of such Principal Plant),

     o    liens existing on property when we acquire it,

     o    liens  on  property  of a  Restricted  Subsidiary  when it  becomes  a
          Restricted Subsidiary,


                                       7


<PAGE>


     o    liens to secure the cost of development or  construction  of property,
          or  improvements  of  property,  and which are  released or  satisfied
          within 180 days after completion of the development or construction,

     o    liens in connection  with the acquisition or construction of Principal
          Plants or additions thereto financed by tax-exempt securities,

     o    liens   securing   indebtedness   to  Earthgrains  or  a  wholly-owned
          Restricted Subsidiary by a Restricted Subsidiary,

     o    liens existing at the date of the Indenture,

     o    liens  on  property  of a  corporation  existing  at the  time of such
          corporation  is merged  with or  consolidated  with  Earthgrains  or a
          Restricted  Subsidiary,  or at the time  Earthgrains  or a  Restricted
          Subsidiary acquires all or substantially all of the properties of such
          corporation,

     o    liens in favor  of the  United  States  government  or any U.S.  state
          government  incurred in connection  with financing the  acquisition or
          construction  of  properties  pursuant to a statute or a contract with
          any such governmental body,

     o    extensions,  renewals or  replacements of the liens referred to above.
          (Section 1006(a))

     There is an additional exception described below under "Basket Amount."

     Sale-Leaseback Financings

     Under the  Indenture,  neither we nor any  Restricted  Subsidiary may enter
into any sale and leaseback  transaction  involving a Principal Plant,  except a
sale by us to a Restricted Subsidiary or a sale by a Restricted Subsidiary to us
or another  Restricted  Subsidiary or a lease not exceeding  three years, by the
end of which we intend to discontinue use of the property, unless:

     o    the net  proceeds  of the sale are at least  equal to the fair  market
          value of the property, and

     o    within 180 days of the transfer we repay Funded Debt  (defined  below)
          and/or  make   expenditures   for  the  expansion,   construction   or
          acquisition of a Principal Plant at least equal to the net proceeds of
          the sale. (Section 1007) 

     There is an additional exception described below under "Basket Amount."

     Basket Amount

     In addition to the exceptions  described  above under  "Creation of Secured
Indebtedness"  and  "Sale-Leaseback  Financings" the Indenture allows additional
secured  indebtedness  and additional  sale-leaseback  financings as long as the
total of the additional  indebtedness  and the fair market value of the property
transferred in the additional  sale-leaseback  financings  does not exceed 5% of
our consolidated total assets. (Sections 1006(d) and 1007(c))

     Limitation on Funded Debt of Restricted Subsidiaries

     We may not permit any Restricted  Subsidiary to create, assume or permit to
exist any Funded Debt other than:

     o    Funded Debt  secured by a mortgage,  pledge or lien which is permitted
          under the  provisions  described  above  under  "Creation  of  Secured
          Indebtedness,"

     o    Funded Debt owed to us or any wholly-owned Restricted Subsidiary,

     o    Funded  Debt  of a  corporation  existing  at the  time it  becomes  a
          Restricted Subsidiary,

     o    Funded Debt created in connection with, or with a view to,  compliance
          with the  requirements of any program,  law,  statute or regulation of
          any federal,  state or local governmental  authority and applicable to
          the Restricted  Subsidiary and providing  financial or tax benefits to
          the Restricted  Subsidiary which are not available  directly to us, or
          not available on as favorable terms,

     o    guarantees existing at the date of the Indenture, and


                                       8


<PAGE>


     o    other Funded Debt which,  when added to  outstanding  secured debt and
          sale-leaseback  financings  permitted  under the  provision  described
          under "Basket Amount" above,  does not exceed 10% of our  consolidated
          total assets.  (Section 1008)

     "Funded  Debt"  means  indebtedness  for money  borrowed  and  indebtedness
represented by notes,  debentures and other similar  evidences of  indebtedness,
including  purchase  money  indebtedness,  having a maturity of more than twelve
months from the date of  determination  or having a maturity of less than twelve
months but by its terms being  renewable or  extendible  beyond twelve months at
our option,  subject only to conditions which we are then capable of fulfilling,
and guarantees of similar  indebtedness of others,  except that Funded Debt does
not include:

     o    Any  indebtedness of a person held in treasury by that person;  or 

     o    Any  indebtedness  with  respect  to which  sufficient  money has been
          deposited or set aside in trust to pay the indebtedness; or

     o    Certain  contingent  obligations in respect of  indebtedness  of other
          persons, such as keep-well, maintenance of working capital or earnings
          or similar agreements. 

     Merger

     We may not consolidate with or merge into any other corporation or transfer
or lease our properties and assets  substantially  as an entirety unless certain
conditions are met,  including the assumption of the securities by any successor
corporation. (Sections 801 and 1006)

Modification or Amendment of the Indenture

     We may  modify and amend the  Indenture  if the  holders  of a majority  in
principal amount of the outstanding Debt Securities affected by the modification
or amendment  give their  consent,  except that no  supplemental  indenture  may
reduce  the  principal  amount of or  interest  or  premium  payable on any Debt
Security,  change the maturity date or dates of principal,  the interest payment
dates or other terms of payment,  or reduce the percentage of holders  necessary
to approve a modification or amendment of the Indenture,  without the consent of
each  holder  of  outstanding  Debt  Securities  affected  by  the  supplemental
indenture. (Section 902)

     We and the Trustee may amend the Indenture without the holders' consent for
certain  specified  purposes,  including  any  change  which  is  not  otherwise
inconsistent  with the Indenture and which does not materially  adversely affect
the holders' interests. (Section 901)

Defeasance

     The  Indenture  includes   provisions   allowing  defeasance  of  the  Debt
Securities of any series. In order to defease Debt Securities,  we would deposit
with  the  Trustee  or  another  trustee  money or U.S.  Government  Obligations
sufficient  to  make  all  payments  on  those  Debt  Securities.  If we  make a
defeasance deposit with respect to your Debt Securities, we may elect either:

     o    to be discharged  from all our  obligations  on your Debt  Securities,
          except for our  obligations to register  transfers and  exchanges,  to
          replace  temporary  or  mutilated,  destroyed,  lost  or  stolen  Debt
          Securities,  to  maintain  an office or agency in  respect of the Debt
          Securities  and to hold  moneys  for  payment  in trust;  or 

     o    to be  released  from the  restrictions  described  above  relating to
          liens,   sale-leaseback   transactions,   Funded  Debt  of  Restricted
          Subsidiaries  and certain other  restrictions  and  obligations of the
          Company  contained  in  the  Indenture  (specifically  not  including,
          however,  the  obligation  of the  Company  to pay the  principal  and
          interest on any Debt Securities).

     To  establish  the trust,  we must deliver to the Trustee an opinion of our
counsel that the holders of the Debt  Securities will not recognize gain or loss
for  Federal  income  tax  purposes  as a result of the  defeasance  and will be
subject to Federal income tax on the same amount,  in the same manner and at the
same  times as would  have  been the case if the  defeasance  had not  occurred.
(Article Thirteen)


                                       9


<PAGE>

Events of Default, Notice and Waiver

     An Event of Default in respect of any series of Debt Securities means:

     o    default for 30 days in any payment of interest;

     o    default in payment of principal or premium when due;

     o    default in payment of any sinking fund amount in  accordance  with the
          terms of such Debt  Security;  

     o    default in  performance  of or breach of any covenant in the Indenture
          which  applies to the series which  continues for 60 days after notice
          to  Earthgrains  by the Trustee or by the holders of 25% in  principal
          amount of the outstanding Debt Securities of the affected series;

     o    default  in our  payment of  indebtedness  which we have  incurred  or
          guaranteed  exceeding $30 million or acceleration of the maturity such
          indebtedness exceeding $30 million;

     o    certain events of bankruptcy, insolvency and reorganization; and

     o    any other events which are  designated as Events of Default in respect
          of that series. (Section 501)

     If an Event of Default  occurs and is  continuing in respect of one or more
series,  either the  Trustee or the  holders of 25% in  principal  amount of the
outstanding  Debt  Securities  of those series may declare the  principal of and
accrued  interest,  if any,  on all  securities  of those  series  to be due and
payable.  If other specified Events of Default occur and are continuing,  either
the Trustee or the holders of 25% in principal  amount of the  outstanding  Debt
Securities of all series may declare the principal of and accrued  interest,  if
any, on all the outstanding Debt Securities to be due and payable. (Section 501)

     Within 60 days after a default in respect of any series of Debt Securities,
the  Trustee  must give to the  holders of the Debt  Securities  of that  series
notice of all uncured and unwaived  defaults by us known to it. However,  except
in the case of default in payment,  the Trustee may withhold the notice if it in
good  faith  determines  that it is in the  interest  of the  holders.  The term
"default" means, for this purpose, the occurrence of any event that, upon notice
or lapse of time, would be an Event of Default. (Section 602)

     Before the Trustee is required to exercise  rights  under the  Indenture at
the request of holders, it is entitled to be indemnified by the holders, subject
to its duty,  during an Event of Default,  to act with the required  standard of
care. (Sections 6.1 through 6.13)

     Subject to the  Trustee's  duty  during  default  to act with the  required
standard of care,  the Trustee has the right to be indemnified by the holders of
Debt  Securities  issued under the Indenture  before  proceeding to exercise any
right or power  under the  Indenture  at the  request of the  holders.  (Section
603(e))  The  holders  of a  majority  in  principal  amount of the  outstanding
securities of any series (voting as a single class) may direct the time,  method
and place of conducting any  proceeding for any remedy  available to the Trustee
or exercising  any trust or power  conferred  upon the Trustee in respect of the
securities of that series. (Section 512)

     The holders of a majority in principal amount of the outstanding securities
of all series affected by a default (voting as a single class) may, on behalf of
the  holders  of all that  securities,  waive the  default  except a default  in
payment of the  principal  of or premium,  if any, or interest on any  security.
(Section  513) The  holders of a majority  in  principal  amount of  outstanding
securities of all series  entitled to the benefits  thereof  (voting as a single
class) may waive compliance with certain covenants under the Indenture. (Section
1011)

     We will furnish to the Trustee, annually, a statement as to the fulfillment
by us of our obligations under the Indenture. (Section 1004)

Regarding the Trustee

     The Bank of New York is the Trustee  under the  Indenture.  The Bank of New
York also is a party to our credit  agreement,  under which it has  committed to
lend us up to $30 million, and it may provide other banking services to us.


                                       10


<PAGE>


                           BOOK-ENTRY DEBT SECURITIES

     The Prospectus  Supplement will indicate whether we are issuing the related
Debt Securities as book-entry securities. Book-entry securities of a series will
be issued in the form of one or more global  notes that will be  deposited  with
The Depository  Trust Company,  New York, New York, and will evidence all of the
Debt Securities of that series.  This means that we will not issue  certificates
to each holder.  We will issue one or more global  securities to DTC, which will
keep a computerized record of its participants (for example,  your broker) whose
clients have purchased the Debt  Securities.  The  participant  will then keep a
record of its clients who own the Debt  Securities.  Unless it is  exchanged  in
whole or in part for a security evidenced by individual  certificates,  a global
security  may not be  transferred,  except  that  DTC,  its  nominees  and their
successors may transfer a global security as a whole to one another.  Beneficial
interests in global  securities  will be shown on, and  transfers of  beneficial
interests in global notes will be made only through,  records  maintained by DTC
and its  participants.  Each  person  owning a  beneficial  interest in a global
security  must  rely  on the  procedures  of DTC  and,  if the  person  is not a
participant,  on the procedures of the participant through which the person owns
its  interest to exercise  any rights of a holder of Debt  Securities  under the
Indenture.

     The  laws  of  some  jurisdictions   require  that  certain  purchasers  of
securities such as Debt  Securities take physical  delivery of the securities in
definitive  form.  These  limits and laws may impair your  ability to acquire or
transfer beneficial interests in the global security.

     We will make payments on each series of book-entry  Debt  Securities to DTC
or its nominee,  as the sole registered owner and holder of the global security.
Neither  Earthgrains nor the Trustee nor any of their agents will be responsible
or liable  for any  aspect of DTC's  records  relating  to or  payments  made on
account  of  beneficial   ownership  interests  in  a  global  security  or  for
maintaining,  supervising  or  reviewing  any of DTC's  records  relating to the
beneficial ownership interests.

     DTC has  informed  us  that,  when it  receives  any  payment  on a  global
security,  it will  immediately,  on its  book-entry  registration  and transfer
system,   credit  the  accounts  of   participants   with  payments  in  amounts
proportionate to their  beneficial  interests in the global security as shown on
DTC's  records.  Payments by  participants  to you, as an owner of a  beneficial
interest in the global security,  will be governed by standing  instructions and
customary  practices  (as is now the case  with  securities  held  for  customer
accounts registered in "street name") and will be the sole responsibility of the
participants.

     A global security  representing a series will be exchanged for certificated
Debt  Securities  of that series if (a) DTC  notifies us that it is unwilling or
unable to  continue  as  Depositary  or if DTC  ceases to be a  clearing  agency
registered  under the  Securities  Exchange  Act of 1934 and we don't  appoint a
successor  within 90 days or (b) we decide  that the  global  security  shall be
exchangeable.  If that occurs,  we will issue Debt  Securities of that series in
certificated form in exchange for the global security.  An owner of a beneficial
interest in the global security then will be entitled to physical  delivery of a
certificate for Debt Securities of the series equal in principal  amount to that
beneficial interest and to have those Debt Securities registered in its name. We
would issue the  certificates for the Debt Securities in denominations of $1,000
or any larger amount that is an integral  multiple  thereof,  and we would issue
them in registered form only, without coupons.

     DTC has advised us that it is a  limited-purpose  trust  company  organized
under the New York Banking Law, a "banking  organization"  within the meaning of
the New York Banking Law, a member of the Federal  Reserve  System,  a "clearing
corporation"  within the meaning of the New York Uniform  Commercial Code, and a
"clearing  agency"  registered  under the 1934 Act.  DTC was created to hold the
securities of its participants and to facilitate the clearance and settlement of
securities  transactions among its participants  through  electronic  book-entry
changes  in  accounts  of the  participants,  thereby  eliminating  the need for
physical  movement  of  securities  certificates.   DTC's  participants  include
securities brokers and dealers,  banks, trust companies,  clearing corporations,
and certain other organizations, some of whom (and/or their representatives) own
DTC.  Access to DTC's  book-entry  system is also  available to others,  such as
banks,  brokers,  dealers and trust  companies  that clear through or maintain a
custodial  relationship with a participant,  either directly or indirectly.  The
rules  applicable to DTC and its  participants are on file with the SEC. No fees
or costs of DTC will be charged to you.


                                       11


<PAGE>

                       RATIO OF EARNINGS TO FIXED CHARGES

     The  following  table shows the ratio of our earnings to fixed  charges for
the periods indicated.  We do not show information for periods prior to the year
ended March 26, 1996 because information reflecting what our expenses would have
been as an  independent  company are not  available.  Prior to the spin-off from
Anheuser-Busch  in  1996,   Anheuser-Busch  provided  funds  to  Earthgrains  by
intercompany advances, without interest charges.

     We have  computed  these ratios by dividing  earnings  available  for fixed
charges  (income  before  income  taxes plus  fixed  charges)  by fixed  charges
(interest  expense  plus that  portion of rental  expenses  deemed to  represent
interest).

                     For the Forty Weeks Ended        For the Years Ended
                                                                      March 26,
                     January 5,  December 30,  March 31,  March 25,     1996
                        1999         1997        1998       1997     (pro forma)
  Ratio of earnings  -----------------------------------------------------------
   to fixed charges   4.3x (1)      7.4x        5.9x        3.1x(1)  (1)(2)

- -----------------------

(1)  These  calculations  reflect certain  non-recurring  items. The forty weeks
     ended  January  5, 1999  include  an $8.4  million  pre-tax  provision  for
     restructuring;  fiscal 1997 includes a $12.7 million pre-tax  provision for
     restructuring;  fiscal 1996 includes a $3.0 million  pre-tax  provision for
     restructuring,  a $7.8  million  pre-tax  charge for the Spanish work force
     reduction  program and a $7.6 million pre-tax charge for a legal settlement
     and other non-recurring  costs. If these non-recurring items were excluded,
     the ratios would be 4.7x for the forty weeks ended January 5, 1999 and 4.4x
     for the year ended March 25, 1997, and the  deficiency  (pro forma) for the
     year ended March 26, 1996 would be approximately $21.6 million.

(2)  As a result of the  historical  loss  incurred  and  incremental  pro forma
     adjustments to represent  Earthgrains  as an  independent  company for this
     period,  earnings were less than fixed charges for the year ended March 26,
     1996. The coverage deficiency was approximately $40.0 million.


                                   STOCK SPLIT

     A two-for-one split of our common stock was effective on July 20, 1998. The
following  table shows certain  information  which has been restated to show the
effect of the stock split:
                                                        For the Years Ended
 (In millions, except per share information)     March 31, 1998  March 25, 1997
                                                 --------------- ---------------
Earnings per share
Basic
  Earnings before cumulative effect of change
   in accounting principle ......................    $ 0.93          $ 0.40
  Cumulative effect of accounting change ........      0.04               -
  Net earnings per share ........................    $ 0.89          $ 0.40
  Weighted average shares outstanding ...........      40.7            40.6
Diluted
  Earnings before cumulative effect of change
   in accounting principle ......................    $ 0.89          $ 0.39
  Cumulative effect of accounting change ........       .04               -
  Net earnings per share ........................    $ 0.85          $ 0.39
  Weighted average shares outstanding ...........      42.5            41.3


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<PAGE>

                              PLAN OF DISTRIBUTION

     We may sell Debt  Securities  to or  through  one or more  underwriters  or
dealers,  and also may sell Debt  Securities  directly  to other  purchasers  or
through  agents.  These  firms  may also act as our  agents  in the sale of Debt
Securities.  Only  underwriters  named  in the  Prospectus  Supplement  will  be
considered as  underwriters  of the Debt  Securities  offered by the  Prospectus
Supplement.

     We may  distribute  Debt  Securities  at  different  times  in one or  more
transactions.  We may sell Debt Securities at fixed prices, which may change, at
market  prices  prevailing  at the  time  of  sale,  at  prices  related  to the
prevailing market prices or at negotiated prices.

     In connection with the sale of Debt  Securities,  underwriters  may receive
compensation  from  us or from  purchasers  of Debt  Securities  in the  form of
discounts,  concessions or  commissions.  Underwriters,  dealers and agents that
participate  in  the  distribution  of  Debt  Securities  may  be  deemed  to be
underwriters.  Discounts  or  commissions  they  receive and any profit on their
resale  of  Debt  Securities  may  be  considered   underwriting  discounts  and
commissions  under the Securities Act of 1933. We will identify any  underwriter
or agent, and we will describe any compensation, in the Prospectus Supplement.

     We may agree to indemnify underwriters,  dealers and agents who participate
in the distribution of Debt Securities  against certain  liabilities,  including
liabilities under the 1933 Act.

     We may authorize  dealers or other persons who act as our agents to solicit
offers  by  certain  institutions  to  purchase  Debt  Securities  from us under
contracts  which provide for payment and delivery on a future date. We may enter
into these  contracts with  commercial and savings banks,  insurance  companies,
pension funds, investment companies, educational and charitable institutions and
others.  If we  enter  into  these  agreements  concerning  any  series  of Debt
Securities, we will indicate that in the Prospectus Supplement.

     In connection with an offering of Debt Securities,  underwriters may engage
in transactions  that stabilize,  maintain or otherwise  affect the price of the
Debt  Securities.  Specifically,  underwriters may over-allot in connection with
the offering,  creating a syndicate  short  position in the Debt  Securities for
their own account.  In addition,  underwriters  may bid for, and purchase,  Debt
Securities in the open market to cover short positions or to stabilize the price
of the Debt Securities.  Finally,  underwriters may reclaim selling  concessions
allowed for distributing the Debt Securities in the offering if the underwriters
repurchase previously distributed Debt Securities in transactions to cover short
positions, in stabilization  transactions or otherwise.  Any of these activities
may  stabilize  or  maintain  the  market  price  of the Debt  Securities  above
independent  market  levels.  Underwriters  are not required to engage in any of
these activities and may end any of these activities at any time.

     Each series of Debt  Securities  offered will be a new issue of  securities
and will have no established  trading market. The Debt Securities may or may not
be listed on a national securities exchange. No assurance can be given as to the
liquidity  of or the  existence  of  trading  markets  for any  Debt  Securities
offered.

                                  LEGAL OPINION

     Bryan Cave LLP, St. Louis,  Missouri, as our counsel, has issued an opinion
as to the legality of the Debt Securities.

                                     EXPERTS

     The consolidated  financial  statements  incorporated in this Prospectus by
reference  to the Annual  Report on Form 10-K of the  Company for the year ended
March  31,  1998  have  been  so  incorporated  in  reliance  on the  report  of
PricewaterhouseCoopers  LLP, independent accountants,  given on the authority of
said firm as experts in auditing and accounting.



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