PIA MERCHANDISING SERVICES INC
10-Q, 1999-05-17
BUSINESS SERVICES, NEC
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549



                                    FORM 10-Q




             Quarterly report pursuant to Section 13 or 15(d) of the
                        Securities Exchange Act of 1934

               For the first quarterly period ended April 2, 1999

                         Commission file number: 0-27824


                        PIA MERCHANDISING SERVICES, INC.
             (Exact name of registrant as specified in its charter)

        Delaware                                          33-0684451
State of Incorporation                           IRS Employer Identification No.



               19900 MacArthur Blvd., Suite 900, Irvine, CA 92612
          (Address of principal executive offices, including zip code)



       Registrant's telephone number, including area code: (949) 476-2200




Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days: [X] Yes



         On April 30, 1999 there were 5,480,966 shares of Common Stock
outstanding.




<PAGE>   2



                        PIA Merchandising Services, Inc.

                                      Index

PART I:    FINANCIAL INFORMATION

<TABLE>
<S>          <C>                                                               <C>
Item 1:      Financial Statements

             Condensed Consolidated Balance Sheets
             As of January 1, 1999 and April 2, 1999 (Unaudited)...............3

             Condensed Consolidated Statements of Operations
             Quarter Ended April 3, 1998 (Unaudited)
             and April 2, 1999 (Unaudited).....................................4

             Condensed Consolidated Statements of Cash Flows
             Quarter Ended April 3, 1998 (Unaudited)
             and April 2, 1999 (Unaudited).....................................5

             Notes to Condensed Consolidated Financial
             Statements (Unaudited)............................................6

Item 2:      Management's Discussion and Analysis of Financial
             Condition and Results of Operations..............................11

             Risk Factors.....................................................19

Item 3:      Quantitative and Qualitative Disclosures About Market Risk.......21

PART II:   OTHER INFORMATION

Item 1:      Legal Proceedings................................................22

Item 2:      Changes in Securities and Use of Proceeds........................22

Item 6:      Exhibits and Reports on Form 8-K.................................23

SIGNATURES ...................................................................25

</TABLE>


                                       2
<PAGE>   3



PART I: FINANCIAL INFORMATION
    ITEM 1: FINANCIAL STATEMENTS

PIA MERCHANDISING SERVICES, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands)


<TABLE>
<CAPTION>
                                                                             January 1,        April 2,
                                                                               1999              1999
                                                                             --------          --------
<S>                                                                          <C>               <C>     
ASSETS
CURRENT ASSETS:
Cash and cash equivalents                                                    $ 11,064          $  7,408
Accounts receivable, net of allowance for doubtful accounts and
 other of $821 and $701 for January 1 and April 2,1999, respectively           11,222            11,356
Prepaid expenses and other current assets                                         793               691
                                                                             --------          --------
    TOTAL CURRENT ASSETS                                                       23,079            19,455

PROPERTY AND EQUIPMENT, NET (NOTE 3)                                            1,991             1,771
                                                                             --------          --------

INVESTMENTS AND OTHER ASSETS:
Investment in affiliate                                                           553               570
Other assets                                                                      431               369
                                                                             --------          --------
    TOTAL INVESTMENTS AND OTHER ASSETS                                            984               939
                                                                             --------          --------

TOTAL ASSETS                                                                 $ 26,054          $ 22,165
                                                                             ========          ========

LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
Accounts payable                                                             $  1,194          $    996
Other current liabilities                                                       8,041             7,662
Line of Credit (note 5)                                                            --             2,000
                                                                             --------          --------
    TOTAL CURRENT LIABILITIES                                                   9,235            10,658

LINE OF CREDIT & LONG-TERM LIABILITIES (NOTE 5)                                 2,095                90
                                                                             --------          --------
    TOTAL LIABILITIES                                                          11,330            10,748
                                                                             --------          --------

STOCKHOLDERS' EQUITY:
Common stock and additional paid-in-capital                                    33,800            30,804
Accumulated deficit                                                           (16,072)          (19,387)
Less treasury stock at cost                                                    (3,004)               --
                                                                             --------          --------
    TOTAL STOCKHOLDERS' EQUITY                                                 14,724            11,417
                                                                             --------          --------


TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                                   $ 26,054          $ 22,165
                                                                             ========          ========

</TABLE>



                             See accompanying notes.


                                       3
<PAGE>   4

PIA MERCHANDISING SERVICES, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
FOR THE QUARTER ENDED APRIL 3, 1998 AND APRIL 2, 1999
(UNAUDITED) (IN THOUSANDS, EXCEPT PER SHARE DATA)


<TABLE>
<CAPTION>
                                                                Quarter Ended
                                                          --------------------------
                                                          April 3,          April 2,
                                                            1998              1999
                                                          --------          --------
<S>                                                       <C>               <C>     
 NET REVENUES                                             $ 34,739          $ 21,626
                                                          --------          --------

 Operating Expenses:
   Field  service costs                                     29,789            20,069
   Selling expenses                                          2,279             1,555
   General and administrative expenses                       3,548             3,110
   Depreciation and amortization                               282               282
                                                          --------          --------

     Total operating expenses                               35,898            25,016
                                                          --------          --------

 OPERATING LOSS                                             (1,159)           (3,390)

 Other income, net                                             148                90
                                                          --------          --------

 Loss Before Provision for Income Taxes                     (1,011)           (3,300)

 Provision for Income Taxes                                    (12)              (15)
                                                          --------          --------

 NET LOSS                                                 $ (1,023)         $ (3,315)
                                                          ========          ========


 BASIC AND DILUTED EARNINGS PER SHARE                     $  (0.19)         $  (0.61)
                                                          ========          ========


 BASIC AND DILUTED WEIGHTED  AVERAGE COMMON SHARES           5,393             5,478
                                                          ========          ========

</TABLE>


                             See accompanying notes.



                                       4
<PAGE>   5


PIA MERCHANDISING SERVICES, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE QUARTER ENDED APRIL 3, 1998, AND APRIL 2, 1999
(UNAUDITED) (IN THOUSANDS)


<TABLE>
<CAPTION>
                                                                 Quarter Ended
                                                            --------------------------
                                                            April 3,          April 2,
                                                              1998              1999
                                                            --------          --------
<S>                                                         <C>               <C>      

CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss                                                    $ (1,023)         $ (3,315)
Adjustments to reconcile net loss to net cash
used in operating activities:
    Depreciation and amortization                                282               282
    Provision for doubtful receivables & other, net              694                15
    Equity in earnings of affiliate                              (20)              (20)

  Changes in operating assets and liabilities:
    Accounts receivable                                       (3,416)             (149)
    Prepaid expenses and other                                 2,691               164
    Accounts payable and other liabilities                    (3,718)             (582)
                                                            --------          --------

    Net cash used in operating activities                     (4,510)           (3,605)

CASH FLOWS FROM INVESTING ACTIVITIES:
  Capital expenditures                                          (188)              (59)
                                                            --------          --------

    Net cash used in investing activities                       (188)              (59)

CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from issuance of common stock, net                       15                 8
                                                            --------          --------

    Net cash provided by financing activities                     15                 8

NET DECREASE  IN CASH AND
  CASH EQUIVALENTS                                            (4,683)           (3,656)

CASH AND CASH EQUIVALENTS,
  Beginning of period                                         12,987            11,064
                                                            --------          --------

  End of period                                             $  8,304          $  7,408
                                                            ========          ========

SUPPLEMENTAL DISCLOSURES OF CASH
FLOW INFORMATION:
Cash paid for income taxes                                  $     10          $     95
                                                            ========          ========
Cash paid for interest                                      $     --          $     50
                                                            ========          ========

</TABLE>


                             See accompanying notes.


                                       5

<PAGE>   6




PIA MERCHANDISING SERVICES, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)

1.         Basis of Presentation

           The accompanying unaudited condensed consolidated financial
           statements have been prepared in accordance with generally accepted
           accounting principles for interim financial information and with the
           instructions to Form 10-Q and Article 10 of Regulation S-X.
           Accordingly, they do not include all of the information and footnotes
           required by generally accepted accounting principles for complete
           financial statements. In the opinion of management, all adjustments
           (consisting of normal recurring accruals) considered necessary for a
           fair presentation have been included. This financial information
           should be read in conjunction with the consolidated financial
           statements and notes thereto for the year ended January 1, 1999,
           included in the Company's Annual Report on Form 10-K/A for the year
           ended January 1, 1999. The results of operations for the interim
           periods are not necessarily indicative of the operating results for
           the year.

           Certain amounts have been reclassified in the prior years'
           consolidated financial statements in order to conform to the current
           year's presentation.

2.         Change in Accounting Periods

           Effective January 1, 1998, the Company changed its accounting period
           for financial statement purposes from a calendar year to a 52/53-week
           fiscal year. Beginning with fiscal year 1998, the Company's fiscal
           year ends on the Friday closest to December 31. Interim fiscal
           quarters end on the Friday closest to the calendar quarter end. The
           Company does not believe that this change has a material impact on
           the financial statements.

3.         Property and Equipment

           Property and equipment consist of the following (in thousands):


<TABLE>
<CAPTION>
                                              January 1,       April 2,
                                                1999             1999
                                               -------          -------
<S>                                            <C>              <C>    
Equipment                                      $ 3,873          $ 3,932
Furniture and fixtures                             719              720
Leasehold improvements                             165              165
Capitalized software development costs           1,076            1,076
                                               -------          -------
                                                 5,833            5,893
Less: Accumulated depreciation
  and amortization                              (3,842)          (4,122)
                                               -------          -------

                                               $ 1,991          $ 1,771
                                               =======          =======
</TABLE>



                                       6
<PAGE>   7


PIA MERCHANDISING SERVICES, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)

4.         Recent Accounting Pronouncements

           Comprehensive Income - The Company has adopted SFAS No. 130,
           Reporting Comprehensive Income. For the quarter ended April 3, 1998
           and April 2, 1999, the Company has no reported differences between
           net income (loss) and comprehensive income (loss). Therefore,
           statements of comprehensive income (loss) have not been presented.

           Disclosure About Segments of an Enterprise and Related Information -
           The Company has adopted SFAS No. 131, Disclosure About Segments of an
           Enterprise and Related Information. In accordance with SFAS No. 131,
           the Company has disclosed in Note 7 certain information about the
           Company's products and major customers.

           New Accounting Pronouncements - In the quarter ended April 2, 1999,
           the Company adopted SFAS No. 133, Accounting for Derivative
           Instruments and Hedging Activities. SFAS No. 133 requires the Company
           to record all derivatives on the balance sheet at fair value. The
           Company does not currently engage in hedging activities.

5.         Line of Credit

           On December 10, 1998, the Company entered a long-term revolving line
           of credit agreement with a bank to provide an asset-based credit
           facility with maximum borrowing up to $20.0 million. Under this
           agreement, the line is to expire on December 7, 2001. All revolving
           credit loans bear interest at the agent bank's prime rate plus 0.25%
           (7.75% at April 2, 1999, or 8.0%), or the London Interbank Offered
           Rate ("LIBOR") plus 2.75% (4.94% at April 2, 1999, or 7.69%) at the
           Company's option. As of April 2, 1999, the outstanding balance on the
           line of credit was $2,000,000. The Company's available borrowing is
           the sum of 80% of all eligible accounts receivable, plus 100% of
           eligible cash collateral less outstanding revolving credit loan.

           Under the terms of the long-term debt agreement, the Company is
           subject to certain financial covenants. Key covenants require the
           Company to maintain a minimum current ratio, total liabilities to
           tangible net worth ratio, tangible net worth, working capital, and
           net income. At April 2, 1999, the Company did not comply with the
           tangible net worth covenant and a forbearance to the agreement was
           granted by the bank. The Company anticipates that it will not be in
           compliance with future covenants and that bank forbearances will be
           requested. As of April 2, 1999, the line of credit has been
           reclassified to current liabilities, and available borrowings were
           $4,636,000.




                                       7
<PAGE>   8


PIA MERCHANDISING SERVICES, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)

6.         Restructuring and Other Charges

           During 1997, the Company experienced declining gross margins and
           resultant operating losses, due to service performance issues and the
           loss of several shared clients. This decline in margins has resulted
           in insufficient margin dollars to cover the overhead structure, which
           had developed at the field level and in the general corporate area.
           In the quarter ended September 30, 1997, the Company addressed these
           conditions by restructuring its operations, focusing on a more
           disciplined and functional operational structure, and redirecting its
           technology strategies, resulting in a $5,420,000 charge for
           restructuring and other charges. The restructuring charges consist of
           $1,522,000 identified severance of corporate and field employees and
           lease costs in various management and administrative functions. The
           restructuring charges also include $2,121,000 in the write downs and
           accruals associated with the abandonment of certain internally
           developed software and specialized computer equipment under long-term
           operating leases due to a redirection of the Company's technology
           strategies. Other charges consisted primarily of $1,297,000 of
           reserves and write offs related to unprofitable contracts, and
           $480,000 of other costs associated with implementing and
           communicating the restructure program. At April 2, 1999, $237,000
           remains in accrued liabilities in the accompanying consolidated
           balance sheet consisting of specialized computer equipment under
           long-term operating leases no longer in use.

           The following table displays a rollforward of the liabilities for
           restructuring and other charges from initial recording to April 2,
           1999 (in thousands):

<TABLE>
<CAPTION>
                                        INITIAL          1997 AND         JANUARY 1,                        APRIL 2,
                                      RESTRUCTURING        1998             1999              1999            1999
TYPE OF COST                         AND OTHER CHARGES   DEDUCTIONS        BALANCE         DEDUCTIONS       BALANCE
- ------------                         -----------------   ----------        -------         ----------       -------
<S>                                  <C>                 <C>              <C>              <C>              <C>    
Employee Separation                      $ 1,372          $(1,354)         $    18          $   (18)         $    --
Facility Closing                             150             (150)
Technology writedown
    and related operating leases           2,121           (1,711)             410             (173)             237
Unprofitable Contracts                     1,297           (1,297)
Other                                        480             (480)
                                         -------          -------          -------          -------          -------
                                         $ 5,420          $(4,992)         $   428          $  (191)         $   237
                                         =======          =======          =======          =======          =======
</TABLE>


           Management believes that the remaining reserves for restructuring are
adequate to complete its plan.



                                       8
<PAGE>   9



PIA MERCHANDISING SERVICES, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)

7.         Segments

           Utilizing the management approach, the Company has broken down its
           business based upon the nature of services provided, i.e., dedicated,
           shared service and project.

           Dedicated services generally consist of regularly scheduled, routed
           merchandising services performed for a specific retailer or
           manufacturer by a dedicated organization. The merchandisers and
           management team work exclusively for that retailer or manufacturer.
           These services are normally provided under multi-year contracts.

           Shared services consist of regularly scheduled, routed merchandising
           services provided at the stores for multiple manufacturers, primarily
           under multi-year contracts. Shared services may include activities
           such as ensuring that client's products authorized for distribution
           are in stock and on the shelf, adding in new products that are
           approved for distribution but not present on the shelf, setting
           category shelves in accordance with approved store schematics,
           ensuring that shelf tags are in place, checking for the overall
           salability of clients' products and selling new product and
           promotional items.

           Project services consist primarily of specific in-store services
           initiated by retailers and manufacturers, such as new product
           launches, special seasonal or promotional merchandising, focused
           product support and product recalls. These services are used
           typically for large-scale implementations over 30 days. The Company
           also performs other project services, such as new store sets and
           existing store resets, re-merchandising, remodels and category
           implementations, under shared service contracts or stand-alone
           project contracts.

           The Company is unable to allocate operating expenses to these
           segments, nor can it allocate specific assets to these segments. The
           current financial and operating systems are unable to capture
           information by these segments. Therefore, segment information
           includes only net revenues (in thousands) as follows:

<TABLE>
<CAPTION>
                                            BUSINESS SEGMENTS
                          -------------------------------------------------------
                          DEDICATED    SHARED SERVICE     PROJECTS          TOTAL
                          ---------    --------------     --------          -----
<S>                       <C>          <C>                <C>              <C>    

First Quarter 1999
  Net revenues             $ 5,761         $ 8,284         $ 7,581         $21,626
                           =======         =======         =======         =======

First Quarter 1998
  Net revenues             $10,292         $12,017         $12,430         $34,739
                           =======         =======         =======         =======
</TABLE>


           During the quarters ended April 2, 1999 and April 3, 1998, sales to
           two major customers totaled $7.2 million and $9.3 million,
           respectively.


                                       9
<PAGE>   10




PIA MERCHANDISING SERVICES, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)

8.         Merger Agreement 

           On February 28, 1999, the Company signed a definitive agreement with
           the SPAR Group to merge in a stock transaction involving the issuance
           of approximately 12.3 million of PIA stock to the shareholders of the
           SPAR Group. The transaction is subject to shareholder and regulatory
           approval. After the merger, SPAR Group shareholders will own
           approximately 69% of PIA Common Stock. The merger agreement currently
           requires the closing to occur by June 30, 1999.



                                       10
<PAGE>   11


ITEM 2: MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS

FORWARD-LOOKING STATEMENTS

This Quarterly Report on Form 10-Q includes "forward-looking statements" within
the meaning of Section 27A of the Securities Act and Section 21E of the Exchange
Act including, in particular, the statements about PIA's plans and strategies
under the headings "Management's Discussion and Analysis of Financial Condition
and Results of Operations." Although PIA believes that its plans, intentions and
expectations reflected in or suggested by such forward -looking statements are
reasonable, it cannot assure that such plans, intentions or expectations will be
achieved. Important factors that could cause actual results to differ materially
from the forward-looking statements made in this Quarterly Report on Form 10-Q
are set forth under the heading "Risk Factors" and elsewhere in this Quarterly
Report on Form 10-Q. All forward-looking statements attributable to PIA or
persons acting on its behalf are expressly qualified by the cautionary
statements contained in this Quarterly Report on Form 10-Q.

OVERVIEW

PIA Merchandising Services, Inc. (the "Company" or "PIA") provides merchandising
services to manufacturers and retailers principally in grocery, mass
merchandiser, chain, and discount drug stores. For the quarter ended April 2,
1999, compared to the quarter ended April 3, 1998, the Company generated
approximately 67.2% and 64.5% of its net revenues from manufacturer clients and
32.8% and 35.5% from retailer clients, respectively.

The Company's profitability has been adversely affected by the loss of shared
service accounts. The shared service business has historically required a
significant fixed management and personnel infrastructure. Due in part to
performance issues, industry consolidation and increased competition, the
Company lost a number of shared service accounts in the last half of 1996, which
has continued through the first quarter of 1999.

During 1998, the Company restructured its operations to address the significant
fixed management infrastructure and rationalize the field organization. The
restructuring resulted in a field organization that is aligned along functional
lines of selling and execution. In addition, new scheduled deployment, labor
tracking, and work generation systems now in place will continue to have a
beneficial impact on managing the direct labor costs.

In the first quarter of 1999, the Company's current fixed cost structure
continued to be disproportionate to the current level of revenues and will
require rationalization of both the fixed management and field organization
structure. PIA believes that it's recently announced merger with the SPAR Group
specifically addresses this issue by creating a more flexible and systems driven
organization that the Company believes will reduce fixed costs and create
synergies directly improving the Company's profitability.

The Company has experienced a decrease in the demand for dedicated client
services, and its business has decreased significantly due to the completion of
a major drug chain's dedicated program in the fourth quarter of 1998. The net
revenues associated with dedicated clients decreased, as a percentage of overall
net revenues, from 29.7% in the first quarter of 1998 to 26.4% in the first
quarter of 1999. Contracts with these dedicated clients are expected to continue
throughout 1999 and beyond; however, revenue may not be at historical levels due
to the changing mix of projects and store initiatives and the



                                       11
<PAGE>   12



MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS (continued)

completion of a major project in the fourth quarter of 1998. The Company
currently anticipates that revenue for the second quarter of 1999 will be lower
than the first quarter of 1999 and the comparable prior year period, due to the
scheduled completion of several projects, the annualized effect of business lost
over the last 18 months and the impact of the Company's internal focus on
restructuring operations.

PIA's quarterly results of operations are subject to certain variability related
to the timing of retailer-mandated activity and the receipt of commissions.
Retailer-mandated activity is typically higher in the second and third quarters
of the year due to retailer scheduling of activity in off-peak shopping periods.
In addition, new product introductions increase during such periods which
requires the reset of categories as the new products gain distribution. In the
dedicated services business, PIA provides each manufacturer or retailer client
with an organization, including a management team, which works exclusively for
that client.

The amount of commissions earned by PIA under its commission-based contracts,
typically averaging 13% to 19% of total net revenues, varies seasonally, and
generally corresponds to the peak selling seasons of the clients that have
entered into these types of contracts. Historically, the Company has recognized
greater commission income in the second and fourth quarters. See "Risk Factors
- -- Uncertainty of Commission Income."

RECENT TRANSACTION

On February 28, 1999, PIA entered into an agreement with SPAR Group, a privately
held affiliated group of companies to merge in a stock transaction. Under the
agreement, PIA will issue approximately 12.3 million shares of PIA Common Stock
to the stockholders of SPAR Group. SPAR Group is privately owned provider of
retail marketing and sales services offering merchandising support, incentive
and motivation marketing programs, information management, marketing research,
data base marketing and promotional analysis and forecasting. SPAR Group has
annual revenues of approximately $75 million. After the merger, SPAR Group
stockholders will own approximately 69% of PIA Common Stock. This transaction
requires regulatory and stockholder approval. The merger agreement currently
requires the closing to occur by June 30, 1999.

RESULTS OF OPERATIONS

  THREE MONTHS ENDED APRIL 2, 1999 COMPARED TO THREE MONTHS ENDED APRIL 3, 1998

NET REVENUES

Net revenues for the quarter ended April 2, 1999 decreased from the comparable
period of 1998 due principally to a decrease in all of it's major business
segments. For the first quarter of 1999, net revenues were $21.6 million
compared to $34.7 million in the first quarter of 1998, a 37.8% decrease.



                                       12
<PAGE>   13



MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS (continued)

The following table sets forth net revenues by client type as a percentage of
net revenues for the periods indicated:

<TABLE>
<CAPTION>
                                                                     Quarter Ended
                                          -----------------------------------------------------------------
                                             April 3, 1998                 April 2, 1999             Change
                                          --------------------          -------------------
(amounts in millions)                     Amount           %            Amount          %              %
                                          ------         -----          ------        -----          -----
<S>                                       <C>            <C>           <C>            <C>           <C>    
Shared service client net revenues         $12.0          34.6%         $ 8.3          38.4%         (30.8)%
Project client net revenues                 12.4          35.7            7.6          35.2          (38.7)
Dedicated client net revenues               10.3          29.7            5.7          26.4          (44.7)
                                           -----         -----          -----         -----          -----

  Net Revenue                              $34.7         100.0%         $21.6         100.0%         (37.8)%
                                           =====         =====          =====         =====          =====
</TABLE>


The Company's dedicated client net revenues have declined from $10.3 million in
the first quarter of 1998 to $5.7 million in the first quarter of 1999, a 44.7%
decrease. The decrease in dedicated client net revenues for the first quarter of
1999 compared to the first quarter of 1998 resulted primarily from the
completion of a major drug chain's dedicated program in the fourth quarter of
1998. Management expects that net revenues from dedicated clients will decrease
in 1999 due to the completion of a $15.0 million project in the last quarter of
1998.

Shared service client net revenues decreased from $12.0 million in the first
quarter of 1998 to $8.3 million in the first quarter of 1999, a 30.8% decrease
due to the loss of clients in the first six months of 1998. Shared service
client net revenue increased as a percentage of net revenue by 3.8%.

Project client net revenues have decreased from $12.4 million in the first
quarter of 1998 to $7.6 million in the first quarter of 1999, a 38.7% decrease
due to the reduction in project revenue from lost shared clients and reduced
levels of new business.

The decrease in shared service and project client net revenues for the first
quarter of 1999 compared to the first quarter of 1998 resulted from a decrease
in revenue of $12.5 million from clients no longer with the Company offset
partially by an increase in revenue from new clients of $2.0 million, and by an
increase in revenue from existing shared service and project client accounts of
$2.4 million.

OPERATING EXPENSES

The following table sets forth the operating expenses as a percentage of net
revenues for the periods indicated:


<TABLE>
<CAPTION>
                                                                 Quarter Ended
                                          ----------------------------------------------------------------
                                            April 3, 1998                 April 2, 1999             Change
                                          -------------------          ------------------
(amounts in millions)                     Amount          %            Amount          %              %
                                          -----         -----          -----         -----          -----
<S>                                       <C>           <C>           <C>            <C>           <C>    
Field service costs                       $29.8          85.8%         $20.1          93.1%         (32.6)%
Selling expenses                            2.3           6.6            1.5           6.9          (34.8)
General & administrative expenses           3.5          10.2            3.1          14.4          (11.4)
Depreciation & amortization                 0.3           0.9            0.3           1.3           (0.0)
                                          -----         -----          -----         -----          -----

  Total Operating Expenses                $35.9         103.5%         $25.0         115.7%         (30.4)%
                                          =====         =====          =====         =====          =====

</TABLE>


                                       13
<PAGE>   14



MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS (continued)

For the first quarter of 1999, field service costs decreased $9.7 million, or
32.6%, to $20.1 million, as compared to $29.8 million in the first quarter of
1998. Field service costs are comprised principally of field labor and related
costs and overhead expenses required to provide services to both shared and
dedicated service clients.

As a percentage of net revenues, field service costs in the first quarter of
1999 increased to 93.1% from 85.8% in the same period last year. The increase in
field service costs as a percentage of net revenues in the first quarter of 1999
was due primarily to the fixed cost component of field service costs. However,
total field service costs decreased by $9.7 million due to both declining net
revenues and more efficient field deployment.

For the quarter ended April 2, 1999, selling expenses decreased $0.8 million, or
34.8%, to $1.5 million compared to $2.3 million in the same period last year.
This decrease in costs was a result of a reduction in salaries and related
expenses resulting from a reduction in personnel. As a percentage of net
revenues, selling expenses increased to 6.9% in the first quarter of 1999,
compared to 6.6% in the first quarter of 1998.

General and administrative expenses decreased 11.4% in the first quarter of 1999
to $3.1 million, compared to $3.5 million in the same period of 1998. The
decrease in general and administrative costs was due primarily to incentive
liabilities recorded in the first two quarters of 1998 and salary and wage staff
reductions during the quarter ended April 2, 1999. This decrease was partially
offset by a charge for certain severance costs of $0.5 million and pre-merger
transaction costs of $0.3 million.

OTHER INCOME

Interest income decreased in the first quarter of 1999, as compared to the first
quarter of 1998, due to lower cash balances available for investment in 1999.

Interest expense increased in the first quarter of 1999 due to borrowing on the
bank revolving line of credit.

Equity in earnings of affiliate represents the Company's share of the earnings
of Ameritel, Inc., a full service telemarketing company.

INCOME TAXES         

The income tax provision in the first quarters of 1999 and 1998 represent
minimum state and local taxes.

NET LOSS

The Company incurred a net loss of $3.3 million in the first quarter of 1999 or
$0.61 per basic and diluted share compared to a net loss of approximately $1.0
million, or $0.19 per basic and diluted share, in the first quarter of 1998. The
loss in the first quarter of 1999 was primarily a result of a reduction in
shared service and project client net revenues partially offset by a reduction
in field service costs and a reduction in selling and general and administrative
costs.



                                       14
<PAGE>   15



MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS (continued)

FINANCIAL MODEL

The Company developed a financial model to assist in the understanding of the
operating results and impact of various cost functions within the organization.
This model follows more standard metrics and allows the Company to analyze and
manage at the business unit level. The following table illustrates this
financial model for the quarters ended April 3, 1998 and April 2, 1999.


<TABLE>
<CAPTION>
                                                                       Quarter Ended
                                                     ---------------------------------------------------
 (amounts in millions)                                   April 3, 1998                 April 2, 1999
                                                     --------------------           --------------------
                                                     Amount           %             Amount           %
                                                     -----          -----           -----          -----
<S>                                                  <C>            <C>             <C>            <C>   
Net revenues                                         $34.7          100.0%          $21.6          100.0%

Direct business unit field expense                    25.6           73.8            16.4           75.8
                                                     -----          -----           -----          -----
    Gross Margin                                       9.1           26.2             5.2           24.2

Overhead and Allocated Field Expense                   6.0           17.3             4.0           18.7
                                                     -----          -----           -----          -----
    Business Unit Margin                               3.1            8.9             1.2            5.5

Selling, General and Administrative Expenses           4.0           11.5             4.3           19.9
                                                     -----          -----           -----          -----

Earnings (loss) before interest, taxes,
  depreciation and amortization (EBITDA)             $(0.9)          (2.6)%         $(3.1)         (14.4)%
                                                     =====          =====           =====          =====

</TABLE>


Management expects to continue to review the business results on the basis of
the comparable financial statement format contained in this Form 10-Q until the
second quarter ending July 2, 1999, when the financial model can be evaluated
with the newly merged Company.

Certain amounts within the financial model have been reclassified in prior
periods in order to conform to the current period's presentation.

LIQUIDITY AND CAPITAL RESOURCES

During the years ended December 31, 1997, January 1, 1999, and the first three
months of 1999, PIA incurred significant losses and experienced substantial
negative cash flow. PIA had net losses of $15.1 million for the fiscal year
ended 1997, $4.3 million for fiscal year 1998 and $3.3 million for the quarter
ended April 2, 1999. PIA expects to have further losses for the second quarter
of fiscal 1999. As noted, PIA has entered into a merger agreement with SPAR
Group. The merger with SPAR Group is expected to reduce fixed costs and create
synergies directly impacting PIA's profitability and cash flow. Should this
merger not be completed, PIA will be required to significantly reduce its
operating costs to minimize the effects of further reductions in revenues and
operating losses. PIA cannot guarantee that it will not sustain further losses.

The Company experienced a net decrease in cash and cash equivalents of $3.7
million for the quarter ended April 2, 1999. However, with the addition of the
revolving line of credit subject to availability, timely collection of
receivables, and the Company's positive working capital position, management
believes the funding of operations over the next twelve months will be
sufficient. In addition, the recently announced merger with the SPAR Group is
expected to substantially reduce fixed costs and



                                       15
<PAGE>   16



MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS (continued)

create synergies directly impacting the Company's profitability. Should this
merger not be completed, PIA will be required to significantly reduce its
operating costs to minimize the effects of further reductions in revenues and
operating losses. PIA cannot guarantee that it will not sustain further losses
or reductions in cash.

In December 1998, PIA Merchandising Co., Inc. ("PIA Co.") and another subsidiary
of PIA entered into a loan and security agreement with Mellon Bank, N.A. The
agreement provides for a revolving line of credit that allows maximum borrowing
of $20.0 million and requires PIA Co. to borrow and maintain a minimum balance
of $2.0 million. The three-year credit facility will be used for working capital
purposes and potential acquisitions. At April 2, 1999, PIA Co. did not comply
with the net worth covenant and a forbearance was granted by the bank. PIA Co.
anticipates that it will not be in compliance with future covenants and that
bank forbearances will be requested. PIA Co. cannot guarantee that future
forbearances will be granted by the bank. In the event that the bank elects not
to grant a forbearance for covenant non-compliance, the bank has the ability to
immediately accelerate the maturity of the credit facility.

On March 1, 1996, the Company completed an initial public offering of PIA Common
Stock, raising $26.5 million. Prior to this offering, the Company's primary
sources of financing were senior borrowings from a bank under a revolving line
of credit and subordinated borrowings from two stockholders. As of April 2,
1999, the Company used the proceeds from the offering to repay bank debt of $3.4
million, to repurchase 507,000 shares of the Company's stock for approximately
$3.0 million and to fund the Company's operating losses in 1997, 1998, and the
quarter ended April 2, 1999. During the quarter ended April 2, 1999, the Company
had a net decrease in cash of $3.7 million, resulting from its operating losses
and a reduction in accounts payable, that were offset partially by a reduction
in accounts receivable.

In March 1997, the Company's Board of Directors approved a stock repurchase
program under which the Company was authorized to repurchase up to 1,000,000
shares of PIA Common Stock from time to time in the open market, depending on
market conditions. This program was funded by proceeds from the initial public
offering. As of July 14, 1997, the Company repurchased an aggregate of 507,000
shares of its Common Stock for an aggregate price of approximately $3.0 million.
In March 1999, the Company's Board of Directors approved the cancellation of
507,000 shares of its Common Stock that were originally repurchased by the
Company in 1997.

Cash and cash equivalents totaled $11.1 million at January 1, 1999, compared
with $7.4 million at April 2, 1999. At January 1, 1999 and April 2, 1999 the
Company had working capital of $13.8 million and $8.8 million, respectively, and
current ratios of 2.5 and 1.8, respectively.

Net cash used in operating activities for the three months ended April 2, 1999
was $3.6 million, compared with $4.5 million for the comparable period in 1998.
This use of cash for operating activities in 1999 resulted primarily from a
decrease in accounts payable and other liabilities, and a net operating loss.
Net cash used in investing activities for the three months ended April 3, 1998
and April 2, 1999 was $0.2 million and $0.1 million, respectively.



                                       16
<PAGE>   17

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS (continued)

The above activity resulted in a net decrease in cash and cash equivalents of
$3.7 million for the three month period ended April 2, 1999, compared to a net
decrease of $4.7 million for the comparable period in 1998.

Cash and cash equivalents and the timely collection of its receivables provide
the Company's current liquidity. However, the potential uncollectibility of
receivables due from any of PIA's major clients, or a significant reduction in
business from such clients, or the inability to acquire new clients would have a
material adverse effect on the Company's cash resources and its ongoing ability
to fund operations.


PIA may incur additional indebtedness in 1999 in connection with the merger.
SPAR Group acquired the assets of an incentive marketing company in January
1999. A portion of the purchase price was paid through the issuance of a
promissory note in the original principal amount of $12,422,189 (plus an
earnout, if any) which matures on September 15, 1999. As of April 2, 1999, the
amount owed under the note was approximately $11.1 million, excluding the
earnout payment, if any. In addition, the stockholders of SPAR Group loaned SPAR
Group $2,958,000 to facilitate the acquisition. If this indebtedness is not
repaid before the transaction with PIA is consummated, the combined company will
assume these obligations. PIA will also be obligated, under certain
circumstances, to pay severance compensation to its employees in connection with
the merger. Further, PIA will incur substantial costs in connection with the
transaction, including legal, accounting and investment banking fees estimated
to be an aggregate of approximately $2.4 million and severance payments of
approximately $3.0 million. PIA is currently negotiating with major banks for a
$50 million revolving line of credit to meet cash needs in connection with the
merger and future potential acquisitions in 1999. PIA cannot provide any
assurance that it will be able to secure a $50 million revolving line of credit.

YEAR 2000 SOFTWARE COSTS

Many currently installed computer systems and software products are coded to
accept only two digit entries in the date code field. As a result, many
date-sensitive computer applications will fail beginning January 1, 2000 because
they are unable to process dates properly beyond December 31, 1999. PIA has
reviewed its computer systems to identify areas that could be affected by Year
2000 issues and has implemented a plan to resolve these issues.

PIA has substantially completed the evaluation of its information technology
infrastructure, software, hardware and communications systems. PIA believes that
its critical hardware and software applications are currently Year 2000
compliant. Completion of PIA's plan to upgrade all hardware and software
applications to be Year 2000 compliant is expected by the third quarter of 1999.
Third party vendors are also being reviewed for Year 2000 compliance and PIA
expects this risk assessment to be complete by the end of second quarter of
1999. PIA's assessment and evaluation efforts include testing systems, inquiries
of third parties and other research. By implementing significant systems
upgrades, PIA believes that it has substantially reduced its potential internal
exposure to Year 2000 problems.

The most reasonably likely worst case scenario involves Year 2000 problems
experienced by our staffing suppliers. In such a scenario PIA's ability to
efficiently deploy the necessary staff to service its clients' needs could be
negatively affected. PIA does not anticipate that any such effects would be of a
long term nature as it has alternative methods of deploying staff that do not
involve the use of such suppliers. In the event that certain systems fail to
function properly, manual processes will be implemented. Due to the nature of
the business, PIA does not anticipate a system failure to cease the operations,
as operations are not deemed to be systems dependent. Additionally, PIA plans to
be capable of operating in the event of a systems failure of any vendor.



                                       17
<PAGE>   18



MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS (continued)

PIA will utilize internal resources to reprogram, or replace and test the
software for Year 2000 modifications. The total cost of the Year 2000 project is
estimated at $67,000 and is being funded through operating cash flows. Of the
total project cost, approximately $6,000 was expensed in the fiscal year 1998,
$20,000 was expensed in the first quarter of 1999, and the remaining $41,000
will be expensed in the last nine months of 1999. It is not expected that these
costs will have a material effect on the results of operations.

The extent and magnitude of the Year 2000 problem as it will affect PIA
externally, both before and after January 1, 2000, is difficult to predict or
quantify for a number of reasons. These include the lack of control over systems
that are used by third parties that are critical to PIA's operation, the
complexity of testing inter-connected networks and applications that depend on
third party networks. If any of these third parties experience Year 2000
problems, it could have a material adverse effect on PIA. Due to the nature of
its business, however, PIA does not believe that its operations are dependent on
third party systems. Furthermore, PIA believes that manual processes could be
implemented if certain systems failed to function properly. PIA is not currently
aware of any material operational issues associated with preparing its internal
systems for the Year 2000, or the adequacy of critical third party systems. PIA
has not developed a contingency plan in case it does not achieve Year 2000
compliance on or before December 31, 1999. The results of its evaluation and
assessment efforts do not indicate a need for contingency planning. PIA intends
to continue assessing its Year 2000 compliance, implementing compliance plans
and communicating with third parties about their Year 2000 compliance. If PIA's
continued efforts indicate that contingency planning is prudent, PIA will
undertake appropriate planning at that time.



                                       18
<PAGE>   19

RISK FACTORS

It is recommended that this Form 10-Q be read in conjunction with PIA's Annual
Report on Form 10-K/A for the fiscal year ended January 1, 1999. The following
risk factors should also be carefully reviewed in addition to the other
information contained in this Form 10-Q.

PIA HAS A HISTORY OF LOSSES AND MAY EXPERIENCE FUTURE LOSSES

During the years ended December 31, 1997, January 1, 1999, and the first three
months of 1999, PIA incurred significant losses and experienced substantial
negative cash flow. PIA had net losses of $15.1 million for the fiscal year
ended 1997, $4.3 million for fiscal year 1998 and $3.3 million for the quarter
ended April 2, 1999. PIA expects to have further losses for the second quarter
of fiscal 1999. As noted, PIA has entered into a merger agreement with SPAR
Group. The merger with SPAR Group is expected to reduce fixed costs and increase
PIA's profitability and cash flow. Should this merger not be completed, PIA will
be required to significantly reduce its operating costs to minimize the effects
of further reductions in revenues and operating losses. PIA cannot guarantee
that it will not sustain further losses or operate profitably in the future.
Losses in 1997 were primarily caused by margin reductions from the loss of
shared service clients, inefficiencies in field labor execution, poor pricing
decisions for some client contracts and higher business unit overhead costs. The
recognition of $5.4 million in restructuring and other charges was also
responsible for the losses. Losses in 1998 and the first quarter in 1999, were
caused primarily by margin reductions and from a decline in revenues due to loss
of shared service clients and completion of dedicated projects. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations--Overview."

PIA MAY HAVE DIFFICULTY MEETING IT'S FUTURE CASH NEEDS

During the first quarter ended April 2, 1999, PIA experienced a decrease in cash
and cash equivalents of $3.7 million. The company expects to have further
decreases in cash for the second quarter of fiscal 1999. Although management
believes the funding of operations over the next twelve months will be
sufficient, there can be no assurance that PIA will be able to generate
sufficient cash or increase its credit line in order to operate its business
following this twelve month period. See "Management's Discussion and Analysis of
Financial Condition and Results of Operations--Overview.

PIA HAS LOST BUSINESS AND MAY CONTINUE TO LOSE BUSINESS

PIA's business mix has changed significantly over the last year, and is expected
to continue to change during 1999, in response to client needs, and the evolving
third party merchandising industry. Due in part to the completion of a major
dedicated client program, and the loss of several shared service clients, sales
have declined over the last 18 months, and no sizable new dedicated business has
been sold to compensate for these losses. PIA has reduced its dedicated
management and personnel infrastructure accordingly.



                                       19
<PAGE>   20

RISK FACTORS (continued)

INDUSTRY CONSOLIDATION HAS ADVERSELY AFFECTED PIA'S BUSINESS

Because of industry consolidation, PIA has lost certain clients, and this trend
could continue to have a negative effect on PIA's client base and results of
operations. The retail and manufacturing industries are undergoing consolidation
processes that result in larger but fewer retailers and suppliers. PIA's success
depends in part upon its ability to maintain its existing clients and to obtain
new clients.

PIA'S REVENUES DEPEND LARGELY ON A FEW CLIENTS

PIA's ten largest clients generated approximately 80% of PIA's net revenues for
the quarter ended April 2, 1999, and approximately 76% for the quarter ended
April 3, 1998. PIA believes the uncollectibility of amounts due from any of its
large clients, a significant reduction in business from such clients, or the
inability to attract new clients, could have a material adverse effect on its
results of operations. During the quarter ended April 2, 1999 none of PIA's
manufacturer or retailer clients accounted for greater than 10% of net revenues
other than Eckerd Drug Stores, Buena Vista Home Entertainment, Safeway and S.C.
Johnson & Sons, Inc. which account for 16.9%, 16.3%, 13.1% and 11.1%,
respectively. During the quarter ended April 3, 1998, none of PIA's manufacturer
or retailer clients accounted for greater than 10% of net revenues other than
Eckerd Drug Stores, CVS Pharmacy Incorporated, and Buena Vista Home
Entertainment which accounted for 13.4%, 13.4% and 10.8% of net revenues,
respectively. The majority of the Company's contracts with its clients for
shared services have multi-year terms.

PIA'S OPERATING RESULTS MAY FLUCTUATE BECAUSE ITS COMMISSION INCOME IS UNCERTAIN

Approximately 19% of the Company's net revenues for the quarter ended April 2,
1999 were earned under commission-based contracts. These contracts provide for
commissions based on a percentage of the client's net sales of certain of its
products to designated retailers. Under certain of these contracts, the Company
generally receives a draw on a monthly or quarterly basis, which is then applied
against commissions earned. Adjustments are made on a monthly or quarterly basis
upon receipt of reconciliations between commissions earned from the client and
the draws previously received. The reconciliations typically result in
commissions owed to the Company in excess of previous draws; however, the
Company cannot predict with accuracy the level of its clients' commission-based
sales. Accordingly, the amount of commissions in excess of or less than the
draws previously received will fluctuate and can significantly affect the
Company's operating results in any quarter.

PIA IS CONTROLLED BY A FEW STOCKHOLDERS

Riordan, Lewis & Haden ("RLH"), a private investment firm, beneficially owns
approximately 29.7% of PIA's outstanding Common Stock. PIA's directors and
officers, in the aggregate, beneficially own approximately 16.2% of PIA's
outstanding Common Stock (excluding the shares owned by Riordan, Lewis & Haden
which are deemed to be beneficially owned by Mr. Haden and Mr. Lewis). While
not controlling a majority of the outstanding shares, RLH, and the directors
and officers acting together generally will have significant influence with
respect to the election of directors and other matters submitted to the PIA
stockholders, including amendments to PIA's charter and Bylaws and approval of
certain mergers or similar transactions and sales of all or substantially all
of PIA's assets. If the merger with the SPAR Group is consummated the current
stockholders of SPAR Group will beneficially own approximately 69% of PIA's
outstanding Common Stock. Accordingly, if they act as a group they will
generally be able to elect all directors and they will have the power to
prevent or cause a change in control of PIA. Such concentration of ownership
could have the effect of making it more difficult for a third party to acquire
control of PIA in the future, and may discourage third parties from attempting
to do so.


                                       20
<PAGE>   21



ITEM 3: QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

The Company is exposed to market risk related to the variable interest rate on
the line of credit and the variable yield on it's cash and cash equivalent. The
Company's accounting policies for financial instruments and disclosures relating
to financial instruments require that the Company's consolidated balance sheets
include the following financial instruments: cash and cash equivalents, accounts
receivable, accounts payable and long term debt. The Company considers carrying
amounts of current assets and liabilities in the consolidated financial
statements to approximate the fair value for these financial instruments,
because of the relatively short period of time between origination of the
instruments and their expected realization. The carrying amounts of long-term
debt approximate fair value because the obligation bears interest at a floating
rate. The Company monitors the risks associated with interest rates and
financial instrument positions based on policies set by arrangement card
approved by the Board of Directors. The Company's investment policy objectives
require the preservation and safety of the principal, sufficient liquidity to
meet expected and unexpected cash requirements, and the maximization of the
return on investment based upon the safety and liquidity objectives.

The Company's revenue derived from international operations is not material and,
therefore, the risk related to foreign currency exchange rates is not material.

INVESTMENT PORTFOLIO

The Company has no derivative financial instruments or derivative commodity
instruments in its cash and cash equivalents and investments. The Company
invests its cash and cash equivalents in investments in high-quality and highly
liquid investments consisting of taxable money market instruments, corporate
bonds and some tax-exempt securities. The average yields on the Company's
in-vestments in the first quarter ended April 2, 1999 were approximately 4.3 %
based on outstanding investments which ranged from $6.2 million to $13.1
million. The average yields on the Company's investments in the first quarter
ended April 3, 1998 were approximately 5.0% based on outstanding in-vestments
which ranged from $9.6 million to $10.9 million. As of April 2, 1999, PIA's cash
and cash equivalents and investments totaled $7.5 million and consisted
primarily of taxable money market instruments, corporate bonds and tax-exempt
securities with maturities of less than one year with an average yield of
approximately 4.0%. As of April 3, 1998, PIA's cash and cash equivalents and
investments totaled $9.6 million and consisted primarily of taxable money market
instruments, corporate bonds and tax-exempt securities with maturities of less
than one year and with an average yield of approximately 5.0%. If there were a
10% change in the average yield based upon the Company's outstanding investments
of $7.5 million, interest income would increase or decrease by $30,000 per
annum.

DEBT

The Company's obtained a line of credit with Mellon Bank N.A. in December 1998
and immediately drew down the minimum borrowing requirement of $2.0 million, and
had an outstanding balance of $2.0 million at January 1, 1999. The line of
credit requires monthly interest payments based on a variable interest rate
applied to the outstanding loan balance. The weighted average interest rate on
borrowings for the quarter ended April 2, 1999 was 8.0% and if there were a 10%
change in the interest rate based upon the Company's minimum borrowing
requirement of $2.0 million interest expense would increase or decrease by
$16,000 per annum.


                                       21
<PAGE>   22




PART II: OTHER INFORMATION

ITEM 1: LEGAL PROCEEDINGS

           On February 25, 1998, the Company and its Canadian subsidiary were
           served with two Statements of Claim in the Ontario court (General
           Division) of the Province of Ontario, Canada, filed by Merchandising
           Consultants Associates ("MCA") asserting claims for alleged breach of
           Confidentiality Agreements dated October 19, 1996 and July 17, 1997.
           Both of these lawsuits assert that the Company and its subsidiary
           improperly used confidential information provided by MCA as part of
           the Company's due diligence concerning its proposed acquisition of
           MCA, including alleged clientele, contracts, financial statements and
           business opportunities of MCA. In addition, MCA contends that the
           Company breached and allegedly reneged upon the terms for acquisition
           of MCA contained in a Letter of Intent between the parties dated July
           17, 1997, which by its express terms was non-binding. The Statements
           of Claim sought damages totaling $10.2 million.

           The Company has agreed to settle the MCA lawsuit. Both parties have
           agreed to drop the lawsuit for no compensation and to execute a Full
           and Final Release, releasing each other from all claims.

ITEM 2: CHANGES IN SECURITIES AND USE OF PROCEEDS

           Use of Proceeds - The Company received $26.5 million in net proceeds
           from its initial public offering in March 1996. The Company, as
           originally outlined in "Use of Proceeds" in its prospectus, has used
           approximately $16.1 million through the period ended April 2, 1999
           for debt repayment, capital spending and working capital requirements
           and $3.0 million to repurchase PIA's Common Stock.

ITEM 3: DEFAULTS UPON SENIOR SECURITIES

           Not applicable.

ITEM 4: SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

           Not applicable.

ITEM 5: OTHER INFORMATION

           Not applicable.



                                       22
<PAGE>   23



ITEM 6:    EXHIBITS AND REPORTS ON FORM 8-K

(a)        EXHIBITS.

<TABLE>
<CAPTION>
EXHIBIT
NUMBER          DESCRIPTION
- ------          -----------
<S>        <C>

3.1        Certificate of Incorporation of PIA (incorporated by reference to the
           Company's Registration Statement on Form S-1 (Registration No.
           33-80429) as filed with the Securities and Exchange Commission on
           December 14, 1995 (the "Form S-1")

3.2        By-laws of PIA (incorporated by reference to the Form S-1).

4.1        Registration Rights Agreement entered into as of January 21, 1992 by
           and between RVM Holding Corporation. RVM/PIA, a California Limited
           Partnership, The Riordan Foundation and Creditanstalt-Bankverine
           (incorporated by reference to the Form S-1).

10.1       1990 Stock Option Plan (incorporated by reference to the Form S-1).

10.2       Amended and Restated 1995 Stock Option Plan (incorporated by
           reference of Exhibit 10.2 to the Company's Form 10-Q for the 2nd
           Quarter ended July 3, 1998).

10.3       1995 Stock Option Plan for Non-employee Directors (incorporated by
           reference to the Form S-1).

10.4       Employment Agreement dated as of June 25, 1997 between PIA and Terry
           R. Peets (incorporated by reference to Exhibit 10.5 to the Company's
           Form 10-Q for the 2nd Quarter ended June 30, 1997).

10.5       Severance Agreement dated as of February 20, 1998 between PIA and
           Cathy L. Wood (incorporated by reference to Exhibit 10.5 to the
           Company's Form 10-Q for the 1st Quarter ended April 30, 1998).

10.6       Severance Agreement dated as of August 10, 1998 between PIA and
           Clinton E. Owens (incorporated by reference to Exhibit 10.6 to the
           Company's Form 10-Q for the 3rd Quarter ended October 2, 1998).

10.7       Amendment No. 1 to Employment Agreement dated as of October 1, 1998
           between PIA and Terry R. Peets (incorporated by reference to Exhibit
           10.7 of the Company's Form 10-K/A for the fiscal year ended January
           1, 1999 (the "10-K/A").

10.8       Amended and Restated Severance Compensation Agreement dated as of
           October 1, 1998 between PIA and Cathy L. Wood (incorporated by
           reference to Exhibit 10.8 of the Company's 10-K/A).

10.9       Loan and Security Agreement dated December 7, 1998 among Mellon Bank,
           N.A., PIA Merchandising Co., Inc., Pacific Indoor Display Co. and PIA
           (incorporated by reference to Exhibit 10.9 of the Company's 10-K/A).

10.10      Agreement and Plan of Merger dated as of February 28, 1999 among PIA,
           S.G. Acquisition, Inc., PIA Merchandising Co., Inc., SPAR
           Acquisition, In., SPAR Marketing, Inc., SPAR Marketing Force, Inc.,
           SPAR, Inc., SPAR/Burgoyne Retail Services, Inc., SPAR Incentive
           Marketing, Inc., SPAR MCI Performance Group, Inc. and SPAR
           Trademarks, Inc. (incorporated by reference to Exhibit 10.10 of the
           Company's 10-K/A).
</TABLE>



                                       23
<PAGE>   24



ITEM 6: EXHIBITS AND REPORTS ON FORM 8-K (continued)

<TABLE>
<S>        <C>

10.11      Voting Agreement dated as of February 28, 1999 among PIA, Clinton E.
           Owens, RVM/PIA, California limited partnership, Robert G. Brown and
           William H. Bartels (incorporated by reference to Exhibit 10.11 of the
           Company's 10-K/A).

10.12      Amendment No 2 to Employment Agreement dated as of February 11, 1999
           between PIA and Terry R. Peets.

21.1       Subsidiaries of the Company (incorporated by reference to the Form
           S-1).

27.1       Financial Data Schedule
</TABLE>

(b)        REPORTS ON FORM 8-K.

                 None



                                       24
<PAGE>   25



                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                  PIA MERCHANDISING SERVICES, INC.
                                  (Registrant)



                                  By:        /s/      Cathy L. Wood
                                        -----------------------------------
                                        Cathy L. Wood
                                        Executive Vice President and
                                        Chief Financial Officer



                                  By:        /s/      David J. Faulds
                                        -----------------------------------
                                        David J. Faulds
                                        Vice President
                                        Corporate Controller


Dated:                           
       -------------------


                                       25
<PAGE>   26


                                 EXHIBIT INDEX

<TABLE>
<CAPTION>
EXHIBIT
NUMBER          DESCRIPTION
- ------          -----------
<S>        <C>

3.1        Certificate of Incorporation of PIA (incorporated by reference to the
           Company's Registration Statement on Form S-1 (Registration No.
           33-80429) as filed with the Securities and Exchange Commission on
           December 14, 1995 (the "Form S-1")

3.2        By-laws of PIA (incorporated by reference to the Form S-1).

4.1        Registration Rights Agreement entered into as of January 21, 1992 by
           and between RVM Holding Corporation. RVM/PIA, a California Limited
           Partnership, The Riordan Foundation and Creditanstalt-Bankverine
           (incorporated by reference to the Form S-1).

10.1       1990 Stock Option Plan (incorporated by reference to the Form S-1).

10.2       Amended and Restated 1995 Stock Option Plan (incorporated by
           reference of Exhibit 10.2 to the Company's Form 10-Q for the 2nd
           Quarter ended July 3, 1998).

10.3       1995 Stock Option Plan for Non-employee Directors (incorporated by
           reference to the Form S-1).

10.4       Employment Agreement dated as of June 25, 1997 between PIA and Terry
           R. Peets (incorporated by reference to Exhibit 10.5 to the Company's
           Form 10-Q for the 2nd Quarter ended June 30, 1997).

10.5       Severance Agreement dated as of February 20, 1998 between PIA and
           Cathy L. Wood (incorporated by reference to Exhibit 10.5 to the
           Company's Form 10-Q for the 1st Quarter ended April 30, 1998).

10.6       Severance Agreement dated as of August 10, 1998 between PIA and
           Clinton E. Owens (incorporated by reference to Exhibit 10.6 to the
           Company's Form 10-Q for the 3rd Quarter ended October 2, 1998).

10.7       Amendment No. 1 to Employment Agreement dated as of October 1, 1998
           between PIA and Terry R. Peets (incorporated by reference to Exhibit
           10.7 of the Company's Form 10-K/A for the fiscal year ended January
           1, 1999 (the "10-K/A").

10.8       Amended and Restated Severance Compensation Agreement dated as of
           October 1, 1998 between PIA and Cathy L. Wood (incorporated by
           reference to Exhibit 10.8 of the Company's 10-K/A).

10.9       Loan and Security Agreement dated December 7, 1998 among Mellon Bank,
           N.A., PIA Merchandising Co., Inc., Pacific Indoor Display Co. and PIA
           (incorporated by reference to Exhibit 10.9 of the Company's 10-K/A).

10.10      Agreement and Plan of Merger dated as of February 28, 1999 among PIA,
           S.G. Acquisition, Inc., PIA Merchandising Co., Inc., SPAR
           Acquisition, In., SPAR Marketing, Inc., SPAR Marketing Force, Inc.,
           SPAR, Inc., SPAR/Burgoyne Retail Services, Inc., SPAR Incentive
           Marketing, Inc., SPAR MCI Performance Group, Inc. and SPAR
           Trademarks, Inc. (incorporated by reference to Exhibit 10.10 of the
           Company's 10-K/A).
</TABLE>


<PAGE>   27



<TABLE>
<S>        <C>

10.11      Voting Agreement dated as of February 28, 1999 among PIA, Clinton E.
           Owens, RVM/PIA, California limited partnership, Robert G. Brown and
           William H. Bartels (incorporated by reference to Exhibit 10.11 of the
           Company's 10-K/A).

10.12      Amendment No 2 to Employment Agreement dated as of February 11, 1999
           between PIA and Terry R. Peets.

21.1       Subsidiaries of the Company (incorporated by reference to the Form
           S-1).

27.1       Financial Data Schedule
</TABLE>



<PAGE>   1

                                                                   EXHIBIT 10.12


                     AMENDMENT NO. 2 TO EMPLOYMENT AGREEMENT


            This AMENDMENT NO. 2 TO EMPLOYMENT AGREEMENT (this "Amendment") is
made and entered into effective as of February 11, 1999, by and between PIA
Merchandising Services, Inc., a Delaware corporation ("Employer"), and Terry R.
Peets ("Executive").

                                 R E C I T A L S

            A. Employer and Executive have entered into that certain Employment
Agreement dated June 25, 1997, as amended pursuant to that certain Amendment No.
1 to Employment Agreement effective as of December 1, 1998 (the "Employment
Agreement"). Capitalized terms used herein but which are not otherwise defined
shall have the meanings given to such terms in the Employment Agreement.

            B. Employer is currently negotiating the terms of an Agreement and
Plan of Merger pursuant to which a wholly owned subsidiary of Employer will
merge with and into a corporation to be formed to hold the operating companies
of the Spar Group (the "Merger").

            C. In connection with the Merger and contingent upon the
consummation thereof, Executive and Employer desire to amend the terms of the
Employment Agreement as provided in this Amendment.

                                A G R E E M E N T

            In consideration of the foregoing recitals and the respective
covenants and agreements contained herein, the parties, intending to be legally
bound, agree as follows:

            1. CHANGE IN EXECUTIVE'S TITLE FOLLOWING THE MERGER. The provisions
of Section 1 of the Employment Agreement notwithstanding, upon the consummation
of the Merger, Executive shall cease to serve as Chief Executive Officer of
Employer and shall assume the office of Vice Chairman of Employer and such other
offices of Employer's subsidiaries as may be requested by Employer and
acceptable to Executive

            2. NO WAIVER OF RIGHT TO RESIGN FOR MATERIAL REASON. Employer
acknowledges and agrees that, pursuant to this Amendment, Executive is
voluntarily agreeing to changes in his position, duties, responsibilities,
reporting responsibilities, status, titles and offices which would constitute
"Material Reason" as such term is defined in the Employment Agreement. The
execution of this Amendment notwithstanding, Executive shall have the right to
resign at any time within one year after the consummation of the Merger and
receive the benefits provided in the Employment Agreement upon his resignation
for Material Reason.

<PAGE>   2

            3. FULL FORCE AND EFFECT. Except as expressly amended hereby, the
Employment Agreement shall continue in full force and effect in accordance with
the provisions thereof on the date hereof.

            4. GOVERNING LAW. This Amendment shall be construed in accordance
with and governed by the Laws of the State of California without giving effect
to the principles of conflict of laws.

            5. COUNTERPARTS. This Amendment may be executed in one or more
counterparts, each of which shall be deemed an original, but all of which
together shall constitute a single agreement.

            IN WITNESS WHEREOF, each of the parties has executed this Amendment
as of the dates set forth below.


"EMPLOYER":                              "EXECUTIVE":

PIA MERCHANDISING SERVICES,
INC., a Delaware corporation


By: /s/ CATHY L. WOOD                     /s/ TERRY R. PEETS
    --------------------------------     ----------------------------------
Title: Chief Financial Officer                Terry R. Peets
       -----------------------------


                                        2

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-02-1999
<PERIOD-END>                               APR-02-1999
<CASH>                                           7,408
<SECURITIES>                                         0
<RECEIVABLES>                                   12,057
<ALLOWANCES>                                       701
<INVENTORY>                                          0
<CURRENT-ASSETS>                                19,455
<PP&E>                                           5,893
<DEPRECIATION>                                   4,122
<TOTAL-ASSETS>                                  22,165
<CURRENT-LIABILITIES>                           10,658
<BONDS>                                              0
                                0
                                          0
<COMMON>                                            60
<OTHER-SE>                                      11,357
<TOTAL-LIABILITY-AND-EQUITY>                    22,165
<SALES>                                         21,626
<TOTAL-REVENUES>                                     0
<CGS>                                                0
<TOTAL-COSTS>                                   20,069
<OTHER-EXPENSES>                                 4,947
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  42
<INCOME-PRETAX>                                (3,300)
<INCOME-TAX>                                        15
<INCOME-CONTINUING>                            (3,315)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (3,315)
<EPS-PRIMARY>                                   (0.61)
<EPS-DILUTED>                                   (0.61)
        

</TABLE>


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