PARTY CITY CORP
10-K, 1998-03-31
MISCELLANEOUS SHOPPING GOODS STORES
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<PAGE>   1

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                             ----------------------

                                    FORM 10-K

|X|   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
      ACT OF 1934

                    For the fiscal year end December 31, 1997

                                       OR

|_|   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934

                         Commission File Number: 0-27826

                             PARTY CITY CORPORATION
             (Exact name of registrant as specified in its charter)

                  Delaware                            22-3033692
                  --------                            ----------
         (State or other jurisdiction                 (I.R.S. Employer
         of incorporation or organization)            Identification No.)
       
         400 Commons Way, Rockaway, New Jersey        07866
         (Address of principal executive offices)     (Zip Code)
    
       Registrant's telephone number, including area code: (973) 983-0888

           Securities registered pursuant to Section 12(b) of the Act:

                                                 Name of each exchange
            Title of Each Class                   on which registered
            -------------------                  ---------------------
                  NONE                                    NONE

           Securities registered pursuant to Section 12(g) of the Act:

                     Common Stock, par value $.01 per share
                     --------------------------------------
                                (Title of Class)

      Indicate by check mark whether the registrant: (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months or for such shorter period that the
registrant was required to file such reports and (2) has been subject to such
filing requirements for the past 90 days. Yes |X| No |_|

      Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K (Section 229.405 of this chapter) is not contained herein,
and will not be contained to the best of registrant's knowledge, in definitive
proxy or information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K. |_|

      The aggregate market value of the voting stock held by non-affiliates of
the registrant was approximately $310,250,848 based upon the closing price for 
the Company's Common Stock, $.01 par value, as reported by the National 
Association of Securities Dealers Automated Quotation System on March 27, 1998 
of $32 per share.

      Indicate the number of shares outstanding of each of the registrant's
classes of common stock, as of the latest practicable date.

                  Class                     Outstanding at March 27, 1998
                  -----                     -----------------------------

 Common Stock, $.01 par value per share               12,372,839

                       DOCUMENTS INCORPORATED BY REFERENCE

      PORTIONS OF THE REGISTRANT'S PROXY STATEMENT FOR THE 1998 ANNUAL MEETING
OF SHAREHOLDERS ARE INCORPORATED BY REFERENCE INTO PART III. SUCH PROXY
STATEMENT WILL BE FILED WITHIN 120 DAYS AFTER THE END OF THE FISCAL YEAR COVERED
BY THIS ANNUAL REPORT ON FORM 10-K.
<PAGE>   2

                         1997 Annual Report on Form 10-K

                                TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                                            Page
                                                                                            ----
                                               PART I
<S>      <C>                                                                                  <C>
Item 1   Business..............................................................................1
Item 2   Properties...........................................................................16
Item 3   Legal Proceedings....................................................................16
Item 4   Submission of Matters to a Vote of Security Holders..................................17

                                               PART II

Item 5   Market for the Registrant's Common Stock and Related Security Holder Matters.........17
Item 6   Selected Financial Data..............................................................18
Item 7   Management's Discussion and Analysis of Financial Condition and Results of
         Operations...........................................................................20
Item 8   Financial Statements and Supplementary Data..........................................25
Item 9   Changes in and Disagreements with Accountants on Accounting and Financial
         Disclosure...........................................................................25

                                               PART III

Item 10  Directors and Executive Officers of the Registrant...................................26
Item 11  Executive Compensation...............................................................26
Item 12  Security Ownership of Certain Beneficial Owners and Management.......................26
Item 13  Certain Relationships and Related Transactions.......................................26

                                               PART IV

Item 14  Exhibits, Financial Statement Schedules and Reports on Form 8-K......................26
</TABLE>
<PAGE>   3

                SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

      Certain statements in this Annual Report on Form 10-K constitute
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause the actual
results, performance or achievements of the Company, or industry results, to be
materially different from any future results, performance, or achievements
expressed or implied by such forward-looking statements. Such factors include,
among others, the following: changes in general economic and business
conditions; loss of market share through competition; introduction of competing
services by other companies; changes in industry capacity; pressure on prices
from competition or from purchasers of the Company's products; difficulties in
finding new site locations; availability of qualified personnel; and other
factors both referenced and not referenced in this Annual Report on Form 10-K.
When used in this Annual Report on Form 10-K, the words "estimate," "project,"
"anticipate," "expect," "intend," "believe" and similar expressions are intended
to identify forward-looking statements.

                                     PART I

Item 1.  Business

General

      The Company is a rapidly growing specialty retailer of party supplies
through its network of discount Super Stores. At February 28, 1998, the Company
owned and operated 124 Party City Super Stores in the United States and its
franchisees operated an additional 157 stores in the United States, Puerto Rico,
Canada, Portugal and Spain. The Company, based in Rockaway, New Jersey, believes
it is one of the largest party supplies specialty superstore chains. The Company
authorized the first franchise store in 1989 and opened its first Company-owned
store in January 1994. System-wide sales (including net sales at Company-owned
and franchised stores) for the year ended December 31, 1997 totaled
approximately $399.5 million, an increase of 48.7% over the year ended December
31, 1996. During the year ended December 31, 1997, the Company significantly
accelerated its Company-owned Super Store expansion program and opened 57
Company-owned Super Stores. In addition to these new Store openings, the Company
purchased 24 Super Stores from franchisees or affiliates during the year ended
December 31, 1997. The Company's total revenue increased from approximately
$48.6 million in 1996 to approximately $141.7 million in 1997, an increase of
191.6%. During this same period, income from operations increased 119.8% from
approximately $5.6 million in 1996 to approximately $12.4 million in 1997. The
Company expects to open approximately 70 to 75 Company-owned Super Stores in
1998 and approximately 90 to 100 Company-owned Super Stores in 1999. The Company
anticipates to continue to selectively purchase additional franchise Super
Stores in 1998.

      The Company believes that, under its "Party City, The Discount Party Super
Store" trademark, it has transformed the party supplies business by introducing
increased product and marketing focus and greater mass merchandising
sophistication. Pursuant to its merchandising concept, the Company operates and
franchises party supplies Super Stores that generally range in size from 10,000
square feet to 12,000 square feet. These Super Stores offer a broad selection of
merchandise (branded as well as private label) for a wide variety of celebratory
occasions, including birthday parties, weddings, and baby showers as well as
seasonal events such as Halloween, Christmas, New Year's Eve, graduation,
Easter, Valentine's Day, Thanksgiving, St. Patrick's Day, the Super Bowl and the
Fourth of July. Party City seeks to offer customers a "one-stop"


                                        1
<PAGE>   4

party store that provides a wide selection of merchandise at everyday low
prices. A key element of delivering customer satisfaction is stocking inventory
in sufficient quantities to satisfy customer needs for parties of virtually all
sizes and types.

Industry Overview

      The retail party supplies business has traditionally been a fragmented
one, with consumers purchasing party-related products from single owner-operated
party supplies stores and designated departments in drug stores, general mass
merchandisers, supermarkets, and department stores of local, regional and
national chains. According to Party and Paper Retailer, a retail trade
publication, the market for party and special occasion merchandise, comprised of
party supplies, greeting cards, gift wrap and related items had estimated retail
sales of $9.4 billion in 1997.

      The Company believes that the increasing breadth of party supplies
merchandise produced by manufacturers over the past few years has been a driving
factor in the marketplace's acceptance of the party supplies superstore concept.
Further, the Company believes that the significant revenues experienced by its
Company-owned and franchise Super Stores in the fourth quarter can be
attributed, to a large extent, to the growth in the number of persons
celebrating Halloween and the increased demand for costumes and party supplies
utilized in such celebrations.

      The Company has noted the marketplace's acceptance of other types of
superstores and mega-retailers in various categories such as food, home
furnishings and pet supplies, among others. The success of such superstores and
mega-retailers in other industries has prompted the Company to expand its
product lines to include a wider breadth of merchandise in order to make its
Super Stores increasingly attractive destination shopping locations for party
supplies. In addition, the Company believes that the increased breadth of
related and integrated merchandise available to customers in superstores and
mega-retailers influences consumers to increase the number of purchases in a
given trip to a retailer. As such, the Company believes that the broad
selection, and relatively low price points, of merchandise offered by its Super
Stores often stimulates customers to purchase additional items on impulse.

Business Strategy

      The Company's objective is to continue to expand its position as a leading
category-dominant national chain of party supplies superstores. The Company
believes that it has transformed the party supplies business by introducing
increased product and marketing focus and greater mass merchandising
sophistication. Key components of the Company's strategy are:

      Pursue Super Store Expansion. The Company believes that opportunities for
substantial expansion exist by opening additional Super Stores in both new and
existing markets and believes that numerous sites are available for such
expansion. The Company's expansion strategy is to rapidly increase its
Company-owned store base while continuing to add franchise stores on a limited
basis. In addition, during 1997 the Company purchased 24 franchise stores and
anticipates selectively acquiring additional franchise stores in the future.
Based on its expansion plan, the Company anticipates opening approximately 70 to
75 new Company-owned stores and 12 franchise stores in 1998 and approximately 90
to 100 new Company-owned stores and 12 franchise stores in 1999, bringing the
total stores in operation to approximately 187 to 192 Company-owned Super Stores
and approximately 169 franchise Super Stores by the end of 1998 and


                                        2
<PAGE>   5

approximately 277 to 292 Company-owned Super Stores and approximately 181
franchise Super Stores by the end of 1999.

      Offer the Broadest Selection of Merchandise in an Exciting Shopping
Environment. The Company strives to provide party-planners and party-goers with
convenient one-stop shopping for party supplies and offers what it believes is
one of the most extensive selections of party supplies. A typical Party City
Super Store contains approximately 20,000 SKUs. Within its many product
categories, Party City offers a wide variety of patterns, colors and styles. The
Company has been expanding the range of items which it offers in order to create
consumer loyalty and generate repeat business by striving to maintain a new and
exciting product selection. Further, the Company believes that its broad
selection of merchandise and relatively low price points often stimulates
consumers to purchase additional party supplies on impulse.

      Establish Convenient Store Locations. While the Company believes that its
stores typically are destination shopping locations, it seeks to maximize
customer traffic and quickly build the visibility of new stores by situating its
stores in high traffic areas. Site selection criteria include: population
density; demographics; traffic counts; complementary retailers; storefront
visibility and presence (either in a stand-alone building or in a strip or power
shopping center); competition; lease rates; and accessible parking. The Company
believes there is an extensive number of suitable locations available for future
stores.

      Maintain Everyday Low Pricing. The Company, using the buying power of its
281 Company-owned and franchise Super Stores at February 28, 1998, obtains 
volume discounts from its vendors on most products, allowing the Super Stores 
to offer a broad line of high quality merchandise at competitive prices. The 
Company reinforces customers' expectations of savings by prominently displaying
signs announcing its everyday low prices. The Company also maintains a lowest 
price guaranty policy, to which it suggests its franchisees adhere; this policy
guarantees that Party City will meet and discount the advertised prices of a 
competitor's products. The Company believes that this policy has helped foster 
the Company's image of offering consumers exceptional value for their money.

      Provide Excellent Customer Service. The Company views the quality of its
customers' shopping experience as critical to its continued success. The Company
is committed to making shopping in its Super Stores an enjoyable experience
through the employment of friendly, knowledgeable and energetic sales associates
who provide customers with personalized shopping assistance. At Halloween, an
important selling season for the Company, each store increases significantly the
number of sales associates in the store to ensure prompt service. Sales
associates assist customers in selecting or finding a certain item, which
provides the sales associates with a cross-selling opportunity to suggest
accessories or other complementary products. The Company believes that the
compensation of its store managers and other personnel is competitive and
enables the Company to attract and retain well-qualified, motivated employees
who are committed to providing excellent customer service.

      Utilize Sophisticated Merchandising Systems. The Company believes that the
daily use of its customized MIS system enables the Company to quickly analyze
the performance of Company-owned and franchise stores in order to allow it to
more rapidly react to changing consumer preferences. The MIS system is a
critical element in management's efforts to evaluate the sales performance of
individual stores and to assist in analyzing and deciding upon the proper mix of
merchandise. In addition, the MIS system is essential in assisting the
individual store managers in constantly replenishing their shelves, which is
consistent with the Company's goal of having shelves fully stocked in order to
make the stores more exciting


                                        3
<PAGE>   6

to consumers and to take Advantage of sales opportunities. The Company
continually evaluates and updates its systems.

      Capitalize on Direct Marketing and Advertising. The Company believes that
its advertising and marketing strategy allows it to open stores in any area of
the country without the need to cluster stores. Direct mailings to potential
customers are the principal form of advertising. The Company accomplishes this
by soliciting zip code information from customers at the time of their
purchases. This information is input into the MIS system and is used to
determine the geographical area where the most likely potential customers live.
With this information, in conjunction with major seasonal events, each store
effects approximately 11 to 13 direct mailings per year to residents in those
targeted areas,

      Investment in Infrastructure to Support Growth. As the Company has
increased its base of Company-owned Super Stores, it has made additions to its
management team. During 1997, the Company added key people and additional
support in the Company's MIS, real estate, merchandising, franchise, human
resources, administrative support and construction departments. The Company
continues to make additions to its management team in an effort to realize its
expansion plans for Company-owned stores.

Expansion Plans

      The Company's expansion strategy is to increase its market share in
existing markets and to penetrate new markets with a goal of maintaining a
leading position as a category-dominant retailer of party supplies merchandise.
Over the next few years, the Company intends to continue to devote greater
resources to the opening of Company-owned stores and therefore believes that for
the next several years its revenue growth increasingly will be derived from the
opening of Company-owned, rather than franchise Super Stores. The Company is
experienced in overseeing a large number of stores that are geographically
disbursed. The Company believes that there is an extensive number of suitable
locations available for future sites. As of February 28, 1998, the Company has
opened 7 Company-owned stores in 1998. In 1997, the Company opened 57
Company-owned stores and acquired 24 franchise stores, and its franchises opened
an additional 19 stores. In 1996, the Company opened 20 Company-owned stores and
its franchisees opened an additional 32 stores. Based on its current planning
and market information, the Company plans to open approximately 70 to 75
additional Company-owned stores in 1998, and believes that new and existing
franchisees will open approximately 12 stores. As of February 28, 1998, the
Company has signed leases for 36 of its planned Company-owned locations to be
opened in 1998.

                Franchise Stores Acquired by the Company in 1997

<TABLE>
<CAPTION>
Locations                                                         Square Footage
- ---------                                                         --------------
<S>                                                                   <C>  
Randolph, NJ.....................................................      8,500
Livingston, NJ...................................................      8,426
Wayne, NJ........................................................     14,500
Woodbridge, NJ ..................................................      8,700
East Brunswick, NJ...............................................      7,700
</TABLE>


                                        4
<PAGE>   7

<TABLE>
<CAPTION>
Locations                                                         Square Footage
- ---------                                                         --------------
<S>                                                                   <C>  
Parsippany, NJ...................................................     11,400
Virginia Beach, VA ..............................................      7,500
Skokie, IL.......................................................      8,300
Mesquite, TX.....................................................      7,500
West Plano, TX...................................................      7,900
Torrance, CA ....................................................      8,000
Santa Ana, CA....................................................      8,400
Richardson, TX...................................................     10,000
Carrollton, TX...................................................      9,000
Arlington, TX ...................................................      8,400
Staten Island (Hylan), NY........................................      8,000
Chesapeake, VA...................................................      9,600
Irving, TX.......................................................     10,009
Medallion, TX....................................................     11,250
Redbird, TX .....................................................     11,621
Lincoln Park, IL ................................................     10,500
Vista Ridge, TX..................................................      8,885
White Rock, TX...................................................     11,008
Pleasant Grove, TX ..............................................     12,500
</TABLE>

      The Company anticipates that approximately 12 new franchise Super Stores
will be opened in 1998. As of February 28, 1998, 5 leases for new stores had
been signed by franchisees in Florida, Oregon, North Carolina and two in New
Jersey.


                                        5
<PAGE>   8

Store Economics

      The Company believes that the Party City Super Store concept offers
attractive unit economics and is conducive to the Company's planned expansion of
its store base. The Company's 36 Company-owned stores that were in operation for
all of 1997 generated average sales revenue of approximately $1,740,000 and an
average store contribution of $177,000, or 10.2% of net sales. The stores
included in such average are comprised of seven, nine and twenty stores opened
in 1994, 1995 and 1996, respectively.

      The Company expects that the average cost for new Company-owned stores to
be approximately $387,000 for a typical 10,000 to 12,000 square feet leased
store. The Company's cost of leasehold improvements in its present stores has
ranged from $0 to $250,000, with an average cost of $47,000. The average cost of
the investment in equipment and fixtures in Company-owned stores has been
$180,000. Pre-opening costs, which are expensed as incurred, have averaged
$35,000 per Company-owned store. These pre-opening expenses primarily consist of
labor, supplies, and occupancy charges. Each new store spends approximately
$125,000 for inventory, net of accounts payable.

Store Locations

      As of February 28, 1998, there were 281 Party City Discount Super Stores
open in the United States, Canada, Puerto Rico, Portugal and Spain. Of these,
124 were Company-owned and 157 were operated by the Company's independent
franchisees.

      Since the opening of its first franchise store, the Company has grown
rapidly. The following table shows the growth in the Company's network of stores
during the last seven years.

<TABLE>
<CAPTION>
                                                                                   Year Ended December 31,
                                                           -----------------------------------------------------------------
                                                           1991       1992      1993      1994      1995      1996      1997
                                                           ----       ----      ----      ----      ----      ----      ----
<S>                                                        <C>        <C>       <C>       <C>       <C>       <C>       <C> 
Company-owned:
Number of stores opened during period................         -          -         -         7         9        20        57
Number of stores closed during period................         -          -         -         0         0         0         0
Number of franchise stores acquired
during the period....................................         -          -         -         0         0         0        24
Number of stores open at end of period...............         -          -         -         7        16        36       117
Franchise:
Number of stores opened during period................         5         16        26        42        35        32        19
Number of stores closed during period................         0          0         0         1         2         0         1
Number of stores purchased by the                             0          0         0         0         0         0        24
Company during the period............................
Number of stores open at end of period...............        16         32        58        99       132       164       158
                                                             --         --        --        --       ---       ---       ---
Total stores open at end of period...................        16         32        58       106       148       200       275
</TABLE>


                                       6
<PAGE>   9

      The Company typically seeks sites for new Super Stores that are
stand-alone buildings or which are located in a strip or power shopping center
near high traffic routes. The Company seeks to lease sites rather than own the
real estate. Often the site may be a shopping center under construction or
renovation and may be available for occupancy typically in a period ranging from
three months to one year. The Company visits numerous sites throughout the year
in the United States and in several foreign countries. The Company's site
selection criteria include, but are not limited to: population density and/or
demographics; traffic count; complementary retailers; store-front visibility and
presence; competition; lease rates; and accessible parking. In addition, the
Company carefully considers the presence of existing, and the potential for
future, competition in the market when selecting a site. The Company believes
there is an extensive number of suitable locations available for future sites.

Merchandising

      Super Store Layout. Party City Super Stores are designed to give the
shopper a feeling of excitement and create a festive atmosphere. The Company's
goal is for the customer to be pleasantly surprised by his or her shopping
experience. The Company's strategy to achieve this goal is to maintain an
in-stock position of the widest selection of party supplies; this helps ensure
that the Company will reduce the possibility of missed sale opportunities.

      Party City Super Stores range in size from 6,750 to 15,876 square feet
with a typical store size between 10,000 and 12,000 square feet. A typical store
stocks over 20,000 SKUs on its shelves. The stores are divided into various
sections of different categories of party supplies, displayed to emphasize the
everyday low prices and breadth of merchandise available. The floor plan is
designed to impress the customer with the breadth of selection in each product
category.

      Product Categories. The typical Party City Super Store offers a broad
selection of merchandise consisting of over 20,000 SKUs divided into the
following categories:

      Halloween. An important merchandising concept for Party City Super Stores
is to provide an extensive selection of costumes for Halloween through its
"Halloween Costume Warehouse" department. The stores also carry a broad array of
decorations and accessories for the Halloween season. The Halloween merchandise
is prominently displayed to provide an exciting and fun shopping experience for
customers. The Company, because of the buying power of the Party City system, is
often able to obtain supplies of some of the most sought after Halloween-related
merchandise. The stores display Halloween-related merchandise throughout the
year to position the Company as the customer's Halloween shopping resource. The
Company believes that the importance of Halloween, among both young children and
adults, is growing significantly.

      Seasonal. Customer purchases made for seasonal holiday events compose a
significant part of Party City's business. The seasonal category includes
products which are carried for the Super Bowl, Valentine's Day, St. Patrick's
Day, Passover, Easter, First Communion, graduation, the Fourth of July,
Christmas, Hanukkah and New Year's Eve. Some of the major items within this
category are tableware, decorations, cutouts, lights and balloons tailored to
the particular event.

      Birthdays. The birthday product category includes a wide assortment of
merchandise to fulfill customer needs for celebrating birthdays, including
special ones such as "first," "sweet sixteen" and other milestone birthdays such
as 40th and 50th birthdays. Some of the products in this category include


                                       7
<PAGE>   10

invitations, thank you cards, tableware, hats, horns, banners, cascades,
balloons, novelty gifts, pinatas and candies.

      Party Favors. The Company maintains a party favors department which
includes a broad selection of packaged and bulk favors appealing to different
age groups. The assortment includes different product lines varying in price
points designed to offer customers a variety of purchasing options.

      Candy. The candy product category includes novelty and packaged candy sold
to enhance children's parties or to be used as pinata fillers. Candy is sold
both in individual units and in bulk packaging for customers' convenience.

      Balloons. The Company maintains a balloon department which carries a vast
selection of basic and decorative latex balloons in many sizes, qualities,
colors and package sizes. The mylar balloon department consists of numerous
sizes, shapes and designs relating to birthday, seasonal, anniversary and other
themes.

      Baby Shower. The Company maintains a baby shower department, which
includes tableware, decorations, balloons, favors, centerpieces and garlands.

      Bridal/Wedding/Anniversary. This product category includes personalized
invitations, tableware, balloons, favors, place setting cards, confetti,
honeycomb bells and personalized ribbons. Personalized invitation books, which
contain numerous samples of customizable event invitations, are carried from the
leading invitation stationers at discounted prices.

      Catering Supplies. Party City stores offer a broad selection of catering
supplies that consists of trays, platters, foil, bowls, warming racks and fuel.

      Gift Wrap. This product category includes wide assortments of gift bags,
bows, tissue paper, ribbons (both solid and printed), glossy printed bags, solid
gift wrap, printed gift wrap and foil gift wrap.

      Greeting Cards. This product category includes greeting cards from a
quality national card vendor at everyday low prices.

      General. The Company carries a wide range of other products, including
decorative tableware, solid tableware, plastic and paper table covers, cutlery,
crepe paper, cups and tumblers. Party City stores carry private label items, as
well as its typical branded merchandise.

      Product Selection, Purchasing and Suppliers. The Company's management
continuously reviews new and existing product selections to provide the widest
and most current assortment of party supplies. In pursuit of this goal,
management attends various industry trade shows including the National Annual
Halloween Trade Show in Rosemont, Illinois and the Toy Fair in New York. In an
effort to keep abreast of new and popular merchandise, management views
presentations given specifically for the Company by its major vendors. The
Company utilizes its inventory tracking system to give the purchasing staff
constant feedback on customers' preferences.

      Each Super Store typically purchases inventory from approximately 325
suppliers. Two of Company's suppliers accounted for 15.8% and 12.9%,
respectively, of the Company inventory purchased in 1997. The loss of either one
or both of these suppliers would adversely affect the Company's operations.


                                       8
<PAGE>   11

The Company does not have long-term purchase commitments or exclusive contracts
with any particular manufacturer or supplier. The Company considers numerous
factors in supplier selection, including price, credit terms, product offerings
and quality. The Company negotiates pricing with suppliers on behalf of all
stores in the system (both Company-owned and franchise) and believes that such
buying power enables it to not only receive the most favorable pricing terms,
but, as importantly, to more readily obtain high demand merchandise, especially
popular Halloween costumes. As the Company continues to add new stores, the
Company believes it will increase the volume of its inventory purchases and
thereby may benefit further from increased discounts and more favorable trade
credit terms from its suppliers.

      In order to maintain consistency throughout its store system, the Company
has established an approved list of items that are permitted to be sold in Super
Stores. Pursuant to the terms of the Company's franchise agreements, franchise
stores must adhere to these guidelines. The Company establishes a standard store
merchandise layout and presentation format to be followed by Company-owned and
franchise Super Stores. Any layout or format changes developed by the Company
are communicated to the managers of Super Stores on a periodic basis.

      All of the merchandise purchased by Super Stores is shipped directly from
suppliers to the stores. The purchasing decisions and inventory control are
facilitated by the use of sophisticated point-of-sale inventory control
technology. Almost all merchandise is bar coded either by the supplier prior to
delivery or at the time of receipt at the store. Consistent with the Party City
Super Store concept, almost all inventory is displayed on the shelves with
little or no space used for stocking. Excess merchandise is stored above the
gondola fixtures on the store sales floor.

Store Operations

      Each Super Store is typically managed by a general manager and two
assistant managers who are responsible for all aspects of the store's day-to-day
operations, including employee hiring and training, work scheduling, inventory
control, expense control, maintenance activities and communications with central
office staff. The sales and stocking staff ranges from three to eight people,
except during certain holiday selling seasons when additional store employees
are used. The Company seeks to pay its store managers at the top end of the
competitive pay scale in order to hire and retain experienced and dedicated
managers. In addition, the Company has instituted its Amended and Restated 1994
Stock Option Plan pursuant to which managers of Company-owned stores are
eligible for stock option awards.

      Management Information Systems. The MIS system is a vital tool for
increasing the efficiency of store operations. The Company believes that its
management information system is an important factor in allowing the Company to
support its rapid growth and enhance its competitive position in the industry.
Through the MIS system, store managers are able to quickly evaluate the sales
performance of their stores and of individual items in their stores, while also
replenishing stock shelves in a timely fashion. Typically, merchandise is
received already bar coded, enabling managers to control inventory and pricing
by SKU, to manage assortment within a category, and to analyze gross margins and
inventory turnover.

      Each Super Store uploads transaction information into the Company's
corporate headquarters' MIS system on a daily basis. The headquarters' system
has all of the functionality of the individual store's system and can
consolidate information into multiple store groupings. All file information
(i.e., vendor, item price, etc.) is maintained and downloaded nightly to each
store location. The Company's MIS system allows it to monitor daily sales and
gross profit across its entire store base,

      Training. In Company-owned stores, corporate store managers are trained
for a minimum of two weeks prior to the opening of a store. During the store
set-up, a manager receives additional training from


                                       9
<PAGE>   12

the Company's store set-up team. During the first few days after the initial
opening of a store, corporate headquarters' personnel spend concentrated time in
the store overseeing the operations.

      In franchise locations, all franchisees go through an intense training
program consisting of one week in the classroom and one week in the store to
learn the fundamentals of the store's operation. During the set up of their
store, the franchisee receives additional training from the team leader of the
set-up crew that is dispatched by the Company to assist the franchisee with the
store opening. Shortly after a store opens, a representative from the Company
visits the franchise and spends several days assisting with the day-to-day
operations of running the store. To ensure efficient operations and that the
systems, policies and processes are being followed, subsequent visits are
scheduled on a regular basis to review what was covered during the initial
training.

Customer Service

      Customer service and shopping convenience are integral components of Party
City's one-stop shopping concept. The Company views the quality of its
customers' shopping experience as critical to its continued success. To this
end, the Company employs friendly, knowledgeable and energetic sales associates
who provide customers with personalized shopping assistance. For example, at
Halloween, an important selling season for the Company, each store increases
significantly the number of sales associates in the store. These employees will
assist customers in selecting a costume, which provides the sales associates
with a cross-selling opportunity to suggest various accessories and other
complementary products. Also, at Halloween the associates utilize two-way
radios, which the Company believes help stock personnel to quickly fill
requested items, thus expediting sales and reducing lost business caused by slow
service.

      The Company believes that the compensation of its store managers and other
personnel is highly competitive and enables the Company to attract and retain
well-qualified, highly motivated employees who are committed to providing
excellent customer service.

Marketing and Advertising

      For each Company-owned store, the Company budgets approximately five
percent of annual sales for advertising. Under the Company's current franchise
agreement, each franchisee is required to allocate a minimum of $5,500 to
promote the store's grand opening and the lesser of 3.0% of net sales or $60,000
per year for local advertising and promotions. To promote the Party City Super
Store concept on a larger scale and to produce professional quality advertising
for system use, franchisees must also pay an additional one percent of gross
sales per year to a Party City group advertising fund.

      Direct mailings to potential customers are the principal form of
advertising. The Company believes that direct mail advertising has enabled the
Company and its franchisees to successfully open stores in any location without
the need to cluster stores. The overall success the Company and its franchisees
have experienced with direct mailings can be attributed to targeting potential
customers in the areas surrounding stores. The Company accomplishes this by
soliciting zip code information from customers at the time of their purchases.
This information is entered into the MIS system and used to determine the
geographical area where the most likely potential customers live. With this
information, in conjunction with major seasonal events, each store effects
approximately ten to twelve direct mailings per year to residents in those
targeted areas.


                                       10
<PAGE>   13

Company-Owned Stores

      The Company believes that an increasing amount of the growth in its
operations in the future will continue to come from Company-owned Super Stores.
At February 28, 1998 there were 124 Company-owned Party City Super Stores,
including 57 Super Stores opened in 1997 and 24 franchised Super Stores
purchased by the Company in 1997. The Company plans to open approximately 70 to
75 additional stores in 1998 and approximately 90 to 100 stores in 1999.

      The Company's 124 Company-owned Super Stores are located in the following
States:

<TABLE>
<CAPTION>
State                                                           Number of Stores
- -----                                                           ----------------
<S>                                                                    <C>
California ...................................................         22
Connecticut...................................................          3
Florida.......................................................         11
Illinois......................................................          8
Indiana.......................................................          5
Maryland......................................................          4
Michigan......................................................          7
Minnesota.....................................................          3
Missouri......................................................          3
Nevada........................................................          2
New Jersey....................................................         12
New York......................................................         17
Ohio..........................................................          3
Pennsylvania..................................................          5
Texas.........................................................         15
Virginia......................................................          3
Wisconsin.....................................................          1
</TABLE>

      Of the leases for the 124 stores listed above, one expires in 1999, four
expire in 2001, five in 2002 and the balance in 2003 or thereafter. As of
February 28, 1998, the Company had signed leases for an additional 36
Company-owned locations to be opened during 1998.


                                       11
<PAGE>   14

Franchise Operations

      Until opening its first Company-owned store in January 1994, the Company
operated exclusively as a franchisor. As of February 28, 1998, the Company was
the franchisor for 157 Super Stores throughout the United States, Puerto Rico,
Canada, Portugal and Spain. A Party City Super Store run by a franchisee
utilizes the Company's format, design specifications, methods, standards,
operating procedures, systems and trademarks.

      The Company's 157 franchise stores are located in the following states and
foreign countries:

<TABLE>
<CAPTION>
State                                                          Number of Stores
- -----                                                          ----------------
<S>                                                                   <C>
Alabama......................................................          4
Arizona......................................................          5
Arkansas.....................................................          1
California...................................................          9
Colorado.....................................................          1
Connecticut..................................................          4
Delaware.....................................................          1
Florida......................................................         13
Georgia......................................................         12
Hawaii.......................................................          1
Illinois.....................................................          5
Kansas.......................................................          2
Louisiana....................................................          4
Maryland.....................................................          4
Mississippi..................................................          1
Missouri.....................................................          1
New Jersey...................................................         16
New Mexico...................................................          2
New York.....................................................         11
North Carolina...............................................         10
Ohio.........................................................          3
</TABLE>


                                       12
<PAGE>   15

<TABLE>
<CAPTION>
State                                                          Number of Stores
- -----                                                          ----------------
<S>                                                                   <C>
Oregon.......................................................          2
Pennsylvania.................................................          9
South Carolina...............................................          2
Tennessee....................................................          7
Texas........................................................          8
Virginia.....................................................          5
Canada.......................................................          5
Puerto Rico..................................................          4
Portugal.....................................................          1
Spain........................................................          4
</TABLE>
                                                                  
      The following table summarizes the Company's franchise operations history
through December 31, 1997:

<TABLE>
<CAPTION>
                                                                    Year Ended December 31,
                                                  -------------------------------------------------------
                                                  1991    1992    1993    1994     1995     1996     1997
                                                  ----    ----    ----    ----     ----     ----     ----
<S>                                            <C>     <C>     <C>     <C>      <C>      <C>      <C>    
Number of stores open at end of period ....         16      32      58      99      132      164      158
Total sales of franchise stores ($ millions)   $  14.8 $  28.1 $  56.9 $ 109.0  $ 166.7  $ 230.6  $ 268.6
</TABLE>

      The Company receives revenue from its franchisees, including an initial
one-time fee (currently at $35,000) and an ongoing royalty fee (currently 4.0%
of net sales for new franchisees, payable monthly). In addition, each franchisee
has a mandated advertising budget, which consists of a minimum of $5,500 to
promote the initial store opening and thereafter the lesser of 3.0% of net sales
or $60,000 per year for local advertising and promotions. Further, the
franchisee must pay an additional 1.0% of net sales to a Party City group
advertising fund to cover common advertising materials related to the Party City
Super Store concept. The Company does not offer financing for a franchisee's
initial investment. Franchise start-up expenses include the franchise fee, rent,
leasehold improvements, equipment and furniture, initial inventory, opening
promotion, signs, other deposits, insurance, training expenses and professional
fees.

      Current franchise agreements provide for an assigned area or territory
that typically equals a three-mile radius from the franchisee's store location
and the right to use the Party City logo type and trademark "The Discount Party
Super Store." In most stores, the franchisee or the majority shareholder of a
corporate franchisee devotes full time to the management, operation and
on-premises supervision of the franchise.

      Although such locations are generally obtained and secured by the
franchisee, pursuant to the franchise agreement entered into with franchisees,
all site locations must be approved by the Company.


                                       13
<PAGE>   16

As franchisor, Party City also supplies valuable and proprietary information 
pertaining to the operation of the Party City Super Store business, as well as 
advice regarding location, improvements and promotion. The Company also 
supplies consultation in the areas of purchasing, inventory control, pricing, 
marketing, merchandising, hiring, training, improvements and new developments 
in the franchisee's business and general business operations, as well as the 
provision of assistance in opening and initially promoting the store.

      As of February 28, 1998 the Company had 7 territory agreements with
certain franchisees. These agreements permit the holder of the territory rights
to open a minimum of two and in some cases three or more stores within a stated
time period. If stores are not opened pursuant to the schedule, the territory
agreement may be terminated. The following areas are governed by territory
agreements: North Carolina; Louisiana/Alabama; Phoenix, AZ and Santa
Fe/Albuquerque, NM; Atlanta, GA; Canada; Spain/Portugal; Puerto Rico.

Competition

      The party supplies retailing business is highly competitive. Party City
Super Stores compete with a variety of smaller and larger retailers, including
single owner-operated party supplies stores, specialty party supplies retailers
(including superstores), designated departments in drug stores, general mass
merchandisers, supermarkets and department stores of local, regional and
national chains. Many of these competitors have substantially greater financial
resources than the Company.

      Management believes that Party City Super Stores maintain a leading
position in the party supplies business by offering a wider breadth of
merchandise, greater selection within merchandise class and discount prices
offered on most items in the stores. The Company believes that the significant
buying power resulting from the size of the Party City Super Store System is an
integral advantage.

Trademarks

      The Company has licensed from a wholly-owned subsidiary a number of
trademarks and service marks registered with the United States Patent and
Trademark Office, including the marks Party City,(R) The Discount Party Super
Store(R) and Halloween Costume Warehouse.(R)

Government Regulation

      As a franchisor, the Company must comply with regulations adopted by the
Federal Trade Commission (the "FTC") and with several state laws that regulate
the offer and sale of franchises. The Company also must comply with a number of
state laws that regulate certain substantive aspects of the
franchisor-franchisee relationship. The FTC's Trade Regulation Rule on
Franchising (the "FTC Rule") requires that the Company furnish prospective
franchisees with a franchise offering circular containing information prescribed
by the FTC Rule. State laws that regulate the offer and sale of franchises
require the Company to register before the offer and sale of a franchise can be
made in that state.

      State laws that regulate the franchisor-franchisee relationship presently
exist in a substantial number of states. Those laws regulate the franchise
relationship, for example, by requiring the franchisor to deal with its
franchisees in good faith, by prohibiting interference with the right of free
association among franchisees and by regulating discrimination among franchisees
with regard to charges, royalties or fees.


                                       14
<PAGE>   17

Those laws also restrict a franchisor's rights with regard to the termination of
a franchise agreement (for example, by requiring "good cause" to exist as a
basis for the termination) by requiring the franchisor to give advance notice to
the franchisee of the termination and give the franchisee an opportunity to cure
any default, and by requiring the franchisor to repurchase the franchisee's
inventory or provide other compensation. To date, those laws have not precluded
the Company from seeking franchisees in any given area and have not had a
material adverse effect on the Company's operations.

      Each Party City Super Store must comply with regulations adopted by
federal agencies and with licensing and other regulations enforced by state and
local health, sanitation, safety, fire and other departments. Difficulties or
failures in obtaining the required licenses or approvals can delay and sometimes
prevent, the opening of a new store.

      Party City stores must comply with federal and state environmental
regulations, but the cost of complying with those regulations has not been
material. More stringent and varied requirements of local governmental bodies
with respect to zoning, land use, and environmental factors can delay, and
sometimes prevent, development of new stores in particular locations.

      The Company and its franchisees must comply with the Fair Labor Standards
Act and various state laws governing various matters such as minimum wages,
overtime and other working conditions. The Company and its franchisees also must
comply with the provisions of the Americans with Disabilities Act, which require
that employers provide reasonable accommodation for employees with disabilities
and that stores be accessible to customers with disabilities.


                                       15
<PAGE>   18

Employees

      As of March 24, 1998, the Company employed approximately 921 full-time and
1,775 part-time employees. The Company considers its relationships with its
employees to be good. None of the Company's employees is covered by a collective
bargaining agreement.

Item 2. Properties

      As of February 28, 1998, the Company leased 124 stores and had signed
leases for 36 additional stores in the locations mentioned under Item 1. The
Company maintains its headquarters at 400 Commons Way, Rockaway, New Jersey
07866. The Company occupies approximately 12,201 square feet of office space for
its headquarters under a lease expiring in 2005.

Item 3. Legal Proceedings

      Party City of Greenbrook, Inc., et al., v. Party City Corporation

      The Company has been named as the defendant in a complaint filed with the
Supreme Court of the State of New York, County of New York, on January 16, 1998
(the "Complaint"), by each of Party City of Greenbrook, Inc., Party City of
Watchung, Inc., Party City of 22, Inc., Party City of Ralph Avenue and Party
City of Jersey City, Inc., each a franchisee of the Company. Four of the
plaintiffs in the suit have existing Party City franchise stores, with the
remaining plaintiff possessing a right of first refusal to develop a Party City
store in Watchung, New Jersey.

      The Complaint states various causes of action, including unjust
enrichment, unfair competition, fraud and misrepresentation, breach of contract,
misappropriation of information and violations of the New Jersey Franchise
Practices Act and the New York State Franchise Sales Act. The crux of the
Complaint is that the Company undertook a course of conduct intentionally
designed to adversely impact the value of the Plaintiffs' franchise stores in
order to permit the Company to purchase such stores at a substantially reduced
value.

      Specifically, the Complaint alleges, among other things, that the Company
failed to disclose to its existing franchisees its intention to grow its
business through the opening of company-owned stores rather than continuing to
focus on franchise store openings. In this regard, the Complaint alleges that
the Company misappropriated the zip code and inventory information collected at
the point of purchase at the plaintiffs' franchise stores to determine the most
desirable markets and locations to open additional company-owned stores. The
Complaint further alleges that the Company purposely situated company-owned
stores within established markets already served by existing franchisees to
diminish the value of existing franchise stores so as to enable the Company to
purchase such franchises at a significantly reduced cost. The allegations
further provide that the Company's repurchase of franchise stores from Company
officers in 1996 served to set a low benchmark for the value of franchise stores
that it would thereafter purchase. Finally, the Complaint alleges the Company's
diversion of most favorable seasonal merchandise to the company-owned stores
rather than franchise stores, misuse of advertising royalties paid by
franchisees and failure to account for and timely distribute vendor rebates.


                                       16
<PAGE>   19

      The Complaint seeks monetary damages for each of the causes of action,
with the amount sought ranging from $2 million to $7.5 million.

      The Company believes that the allegations contained in the Complaint are
without basis in fact, and that it has meritorious defenses to each of the
allegations. The Company has retained Kaufmann, Feiner, Yamin, Gildin & Robbins
LLP as special counsel and intends to vigorously defend this action.

      In addition to the foregoing, the Company is from time to time involved in
routine litigation incidental to the conduct of its business. As of the date of
this Report, the Company is aware of no material existing or threatened
litigation to which it is or may be a party.

Item 4. Submission of Matters to a Vote of Security Holders

      Not Applicable.

Item 5. Market for Registrant's Common Equity and Related Stockholder Matters

      The Company's Common Stock has traded on the Nasdaq National Market under
the symbol "PCTY" since the Company's initial public offering. The following
table sets forth the high and low closing sale prices of the Company's Common
Stock as reported on the Nasdaq National Market for the periods indicated. All
stock price information has been retroactively adjusted for the three-for-two
common stock split, declared December 18, 1997 and paid January 16, 1998, and is
rounded to the lowest 1/16.

<TABLE>
<CAPTION>
                                              High                 Low
                                              ----                 ---
<S>                                           <C>                  <C>
1996 YEAR

First Quarter (beginning March 27, 1996)....   9 13/16              7 5/8

Second Quarter..............................  12 13/16              9

Third Quarter...............................  14 13/16             10 13/16

Fourth Quarter..............................  13 1/8                9 5/16

1997 YEAR

First Quarter ..............................  11 1/8               10

Second Quarter .............................  11 1/8                8 7/8

Third Quarter ..............................  20 1/16              10 3/4

Fourth Quarter .............................  21 1/2               15 15/16

1998 YEAR

First Quarter (through March 24, 1998) .....  34                   16 3/4
</TABLE>


                                       17
<PAGE>   20


      On March 27, 1998, the last sale price of the Common Stock reported on
the Nasdaq National Market was $32 per share. At March 27, 1998, the
approximate number of holders of record of the Common Stock was 56.

Dividends

      Except for the S Corporation distribution of a portion of previously
undistributed earnings to the Company's stockholders in 1994 upon the Company's
election to be taxed as a C Corporation, the Company has never paid cash
dividends on its capital stock and does not intend to pay cash dividends for the
foreseeable future. The Company expects that earnings will be retained for the
continued growth and development of the Company's business. Future dividends, if
any, will depend upon the Company's earnings, financial condition, working
capital requirements, compliance with covenants in agreements to which the
Company is or may be Subject, future prospects and other factors deemed relevant
by the Company's Board of Directors. See "Management's Discussion and Analysis
of Financial Condition and Results of Operations --Liquidity and Capital
Resources."

Unregistered Securities

      During 1997, the Company sold 59,094 shares of Common Stock pursuant to
the exercise of stock options for an aggregate purchase price of $267,071 based
upon an exemption from registration under Section 4(2) of the Securities Act.

Item 6. Selected Financial Data

      The following selected financial data for each of the years ended December
31, 1993 and 1994 are derived from financial statements of the Company not
included herein. The selected Statements of Income and Balance Sheets for each
of the three years in the period ended December 31, 1997 are derived from the
financial statements of the Company, included elsewhere in this Annual Report on
Form 10-K, which have been audited by Deloitte & Touche LLP, independent
auditors, as stated in their report appearing elsewhere herein. The financial
data set forth below should be read in conjunction with "Management's Discussion
and Analysis of Financial Condition and Results of Operations" and the Financial
Statements, including the notes thereto appearing elsewhere in this Annual
Report on Form 10-K.

      On December 18, 1997, the Board of Directors declared a three-for-two
common stock split effective January 16, 1998. The common stock data has been
retroactively adjusted for the stock split.


                                       18
<PAGE>   21

<TABLE>
<CAPTION>
                                                                             Year Ended December 31,
                                                    ---------------------------------------------------------------------
                                                        1997          1996           1995          1994          1993
                                                    ------------  -------------  -----------   ------------  ------------
<S>                                                 <C>            <C>           <C>            <C>           <C>         
Income Statement Data:
Total revenue...................................    $141,714,062   $48,590,978   $23,120,342    $8,852,796     $2,408,828   
                                                    ============   ===========   ===========    ==========    ===========
Company-owned stores:
  Net sales.....................................    $131,027,688   $39,143,625  $16,118,163     $3,991,589   
  Cost of goods sold and occupancy costs........      86,371,700    25,937,445   10,758,209      2,686,881    
                                                    ------------   -----------  -----------    -----------    
  Gross profit..................................      44,655,988    13,206,180    5,359,954      1,304,708 
  Store operating and selling expense...........      31,879,466    10,116,159    4,254,475      1,239,769                         
                                                    ------------   -----------  -----------    -----------    
  Company-owned stores profit contribution......      12,776,522     3,090,021    1,105,479         64,939                         
                                                    ------------   -----------  -----------    -----------    

Franchise stores:
  Royalty fees..................................    $ 10,224,374   $ 8,512,353  $ 6,074,679    $ 3,836,207     $3,836,207
  Franchise fees................................         462,000       935,000      927,500      1,025,000        615,000
                                                    ------------   -----------  -----------    -----------    -----------         
  Total franchise revenue.......................      10,686,374     9,447,353    7,002,179      4,861,207      2,408,828           
  Total franchise expense.......................       3,997,860     3,729,050    2,943,814      2,049,894      1,580,644
                                                    ------------   -----------  -----------    -----------    -----------
  Franchise profit contribution.................       6,688,514     5,718,303    4,058,365      2,811,313        828,184
                                                    ------------   -----------  -----------    -----------    -----------
General and administrative expense..............       7,049,352     3,159,404    3,023,540      1,929,850        570,075
                                                    ------------   -----------  -----------    -----------    -----------
Income before interest and income taxes.........      12,415,684     5,648,920    2,140,304        946,402        258,109     
Interest income (expense), net..................         211,611       475,805       22,861         62,121          4,128
                                                    ------------   -----------  -----------    -----------    -----------
Income before income taxes......................      12,627,295     6,124,725    2,163,165      1,008,523        262,237 
Provision for income taxes......................       4,957,153     2,369,200      863,200        466,000         27,500  
                                                    ------------   -----------  -----------    -----------    -----------
Net income......................................     $ 7,670,142   $ 3,755,525  $ 1,299,965    $   542,523     $  234,737   
                                                    ============   ===========  ===========    ===========   ============
Basic EPS ......................................            0.65         $0.38        $0.16                     
                                                            ====   ===========  ===========   
Diluted EPS.....................................            0.64         $0.38        $0.16      
                                                            ====         =====        =====

Pro forma(1):
  Income before income taxes....................                                               $ 1,008,523     $  262,237 
  Income taxes..................................                                                   410,089        130,019
                                                                                               -----------    -----------
  Net income....................................                                               $   598,434     $  132,218
                                                                                               ===========    ===========
  Basic and diluted EPS ........................                                               $      0.08     $     0.02
                                                                                               ===========    ===========
Weighted average shares outstanding(2) - Basic..      11,748,610     9,802,044    7,983,500      7,512,500     6,147,500
Weighted average shares outstanding (2) - Diluted     12,038,895     9,996,303    7,983,500      7,512,500     6,147,500

Store Data:
Number of Company-owned stores
  (end of period)...............................             117            36           16              7            
Increase in Company-owned                                  15.5%         17.9%        26.6%         
  same store sales(3)...........................
Number of franchise stores (end of period)......             158           164          132             99             58
Increase in franchise same store sales(3).......           14.8%         19.5%        10.3%          13.1%           8.1%
Average sales per Company-owned store(4)........    $  1,740,000     1,662,000    1,510,000          

Balance Sheet Data (at end of periods):
  Working capital...............................    $ 13,930,084   $17,418,467  $ 1,998,988    $ 2,087,769     $  381,759    
  Total assets..................................      89,614,534    34,603,107   10,307,572      6,009,133      1,459,643     
  Long-term obligations.........................       7,636,032     1,665,624      996,093        489,176        276,506    
  Stockholders' equity..........................      45,783,049    23,561,141    4,581,707      3,232,394        326,659
</TABLE>

- ----------
(1)   Until April 27, 1994, the Company elected to be taxed as an S Corporation
      under the Internal Revenue Code. As a result, the pro forma income
      statement data for years ended December 31, 1994 and 1993 included
      adjustments to the historical income statement data assuming the Company
      had not elected S Corporation status.

                                       19
<PAGE>   22
(2)   In April 1994, the stockholders of the Company approved a 26,667-for-1
      Common Stock split. All share information has been restated to give
      retroactive effect to the stock split.

(3)   Increases in Company-owned and franchise same store sales have been
      calculated for stores that were open for at least 13 months as of the end
      of such applicable period.

(4)   For stores open at least one full calendar year. Includes seven stores, 16
      stores and 36 stores in 1994, 1995 and 1996, respectively.

Item 7. Management's Discussion and Analysis of Financial Condition and Results
of Operations

      Net income per share is computed using the weighted average common stock
equivalent shares outstanding during each period. All common stock data,
including earnings per store, has been retroactively adjusted for the
three-for-two common stock split that occurred on January 16, 1998.

      Same store sales increases or decreases are calculated for stores open at
least thirteen full months. Company-owned same store sales increased 17.9% in
1996 and 15.5% in 1997. The Company's 36 stores that were in operation for all
of 1997 generated average net sales of approximately $1,740,000 and average
store-level profit contribution of approximately $177,000, or 10.2% of average
net sales.

Results of Operations

Year Ended December 31, 1997 Compared to Year Ended December 31, 1996

      Company-owned Stores

      Net sales from Company-owned stores increased to $131,027,688 in the year
ended December 31, 1997 up from $39,143,625 in the year ended December 31, 1996.
The 1997 results include 36 stores that were open at the beginning of that year
plus 57 stores opened during the year (of which 19 were opened in September, 10
in October, and three in December) and 24 stores acquired during the year. The
1996 amount represents sales from 16 stores that were open at the beginning of
the year plus 20 stores opened during the year (five of which were opened in
September and two in October). Of the total sales increase, 74.4% is
attributable to new store openings in 1997. Same store sales increased 15.5% in
1997. Gross profit reflects the cost of goods sold and store occupancy costs
including rent, common area maintenance, repair and maintenance, depreciation
and utilities. Gross profit for the year ended December 31, 1997 was $44,655,988
compared to $13,206,180 for the year ended December 31,1996. The increase in
1997 was due to increased sales volume. Gross margin was 34.1% and 33.7% of
sales for the years ended December 31, 1997 and December 31, 1996, respectively.

      Store operating and selling expenses were $31,879,466 for the year ended
December 31, 1997 compared to $10,116,159 for 1996. The increase in store
operating expenses is attributable to the increased number of stores operated by
the Company during 1997. Store operating expenses were 24.3% and 25.8% of sales
for the years ended December 31, 1997 and December 31, 1996, respectively.
Company-owned store profit contribution was $12,776,522 for the years ended
December 31, 1997, compared to a profit contribution of $3,090,021 for the
comparable 1996 period.


                                       20
<PAGE>   23

      Franchise Operations

      Franchise revenue is composed of the initial franchise fees that are
recorded as revenue when the store opens, and ongoing royalty fees, generally
4.0% of the store's net sales. Franchise fees, recognized on 19 store openings
during the year ended December 31, 1997 were $462,000 compared to $935,000
representing 32 store openings during 1996. The reduction in franchise fees
attributed to fewer store openings was partially offset by the increase in such
fees from $30,000 to $35,000 per store with respect to franchise agreements
signed after January 1, 1996. Royalty fees increased 20.3% to $10,244,374 in the
year ended December 31, 1997, up from $8,512,353 in the comparable 1996 period.
The increase was attributable primarily to sales increases in stores opened as
of December 31, 1996. Franchise same store sales increases for the years ended
December 31, 1997 and December 31, 1996 were 14.8% and 13.5%, respectively.

      Expenses directly related to franchise revenue increased by $268,810 to
$3,997,860 for the year ended December 31, 1997 from $3,729,050 for the year
ended December 31, 1996. As a percentage of franchise revenue, franchise
expenses were 37.4% and 39.5% for the years ended December 31, 1997 and 1996,
respectively.

      Franchise profit contribution was $6,688,514 for the year ended December
31, 1997 compared to $5,718,303 for the year ended December 31, 1996. The 17%
increase in franchise profit contribution is due to the increase in royalty fees
offset by a decrease in franchise fees and increase in franchise expenses as
discussed above.

      General and Administrative

      General and administrative expenses increased 123.1% to $7,049,352 in the
year ended December 31, 1997 compared with $3,159,404 in the year ended December
31, 1996. The increase is primarily attributable to an increase in payroll and
related benefits of approximately $1,751,000 as a consequence of establishing
the necessary organizational infrastructure to allow the Company to build its
Company-owned store base, professional fee increases of approximately $226,000
due primarily to increases in legal and accounting fees, travel expense
increases of $730,000 which increased primarily due to the increase in the
number of stores. In addition, the Company had other increases in general and
administrative expenses related to insurance, investor relations expenditures
and general corporate expenses. As a percentage of revenue, general and
administrative expenses were 5.0% and 6.5% for the years ended December 31, 1997
and December 31, 1996, respectively. This decrease as a percentage of revenue
resulted from increased leverage of general and administrative expenses over a
larger sales base.

      Net Income

      Net income increased 104.2% to $7,670,142, or $0.65 per basic share and
$0.64 per diluted share, in the year ended December 31, 1997 compared with
$3,755,525, or $0.38 per basic and diluted share in the year ended
December 31, 1996. All earnings per share data has been retroactively adjusted
for the three-for-two stock split that occurred on January 16, 1998.


                                       21
<PAGE>   24

Year Ended December 31, 1996 Compared to Year Ended December 31, 1995

      Company-owned Stores

      Net sales from Company-owned stores increased to $39,143,625 in the year
ended December 31, 1996 from $16,118,163 in the year ended December 31, 1995.
The 1996 results include 16 stores which were open at the beginning of that year
plus 20 stores opened during the year, four of which were opened in the second
quarter, 10 in the third quarter and six in the month of October. The 1995
amount represents sales from seven stores which were open at the beginning of
the year plus nine stores opened during the year, five of which were opened in
September and two in October. Of the total sales increase, 54% is attributable
to new store openings in 1996. Same store sales increased 17.9% in 1996. Gross
profit reflects the cost of goods sold and store occupancy costs including rent,
common area maintenance, real estate taxes, repair and maintenance, depreciation
and utilities. Gross profit for the year ended December 31, 1996 was $13,206,181
compared to $5,359,954 for 1995. The increase in 1996 was due to increased sales
volume. Gross margin was 33.7% and 33.3% of sales for the years ended December
31, 1996 and 1995, respectively.

      Store operating and selling expenses were $10,116,159 for the year ended
December 31, 1996 compared to $4,254,475 in 1995. The increase in store
operating expenses is attributable to the increased number of stores operated by
the Company during 1996. Store operating expenses were 25.8% and 26.4% of sales
for December 31, 1996 and 1995, respectively. Company-owned store profit
contribution was $3,090,021 for the year ended December 31, 1996, compared to a
profit contribution of $1,105.479 for 1995.

      Franchise Operations

      Franchise revenue is composed of the initial franchise fees which are
recorded as revenue when the store opens, and ongoing royalty fees, generally
4.0% of the store's net sales. Franchise fees, recognized on 32 store openings
during the year ended December 31, 1996 were $935,000 compared to $927,500
during 1995, which represents 35 store openings. Royalty fees increased 40. 1 %
to $8,512,353 in the year ended December 31, 1996 from $6,074,679 in 1995.
Franchise same store sales increases for the years ended December 31, 1996 and
1995 were 13.5% and 10.3%, respectively.

      Expenses directly related to franchise revenue increased to $3,729,050 for
the year ended December 31, 1996 from $2,943,814 for the year ended December 31,
1995. This increase is primarily attributable to additional franchise personnel
required to operate this portion of the Company's business and the necessary
infrastructure to support such employees. As a percentage of franchise revenue,
franchise expenses were 39.5% and 42.0% for the years ended December 31, 1996
and 1995, respectively.

      Franchise profit contribution was $5,718,303 for the year ended December
31, 1996 compared to $4,058,365 for the year ended December 31, 1995. The 40.9%
increase in franchise profit contribution is due to the increase in royalty fees
and franchise fees offset in part by an increase in franchise expenses, as
discussed above.

      General and Administrative

      General and administrative expenses increased 4.5% to $3,159,404 in the
year ended December 31, 1996 compared to $3,023,540 in the year ended December
31, 1995. The increase is primarily attributable to an increase in payroll and
related benefits, recruitment and moving of new employees and increased travel
as a result of establishing the necessary organizational infrastructure to allow
the Company to build the Company owned store base. General and administrative
expenses for 1995 included a one time severance


                                       22
<PAGE>   25

expense of $275,000 and a litigation settlement expense of $200,000. As a
percentage of revenue, general and administrative expenses were 6.5% and 13.1%
for the years ended December 31, 1996 and 1995, respectively. This decrease as a
percentage of revenue resulted from increased leverage of general and
administrative expenses over a larger sales base.

      Net Income

      Net income increased 188.9% to $3,755,525, or $0.38 per basic and diluted
share, in the year ended December 31, 1996 as compared to net income of
$1,299,965, or $0.16 per share in the year ended December 31, 1995. All earnings
per share data has been retroactively adjusted for the three-for-two stock split
that occurred on January 16, 1998.

      Accounting and Reporting Changes

      The Company is required to adopt SFAS No. 130, "Reporting Comprehensive
Income," during the year ending December 31, 1998. SFAS 130 establishes
standards for reporting comprehensive income and its components in a full set of
general-purpose financial statements. This Statement requires that an enterprise
(a) classify items of other comprehensive income by their nature in a financial
statement, and (b) display the accumulated balance of other comprehensive income
separately from retained earnings and additional paid-in-capital in the equity
section of a statement of financial position. Adoption of this statement will
have no effect on the Company as the Company currently has no items of
comprehensive income included in the equity section of the financial statements.

      The Company is required to adopt SFAS No. 131, "Disclosures about Segments
of an Enterprise and Related Information" during the year ending December 31,
1998. The Statement establishes standards for the way that public business
enterprises report information about operating segments in annual financial
statements and requires that those enterprises report selected information about
operating segments in interim financial reports issued to shareholders. It also
establishes standards for related disclosures about products and services,
geographic areas, and major customers. This Statement supersedes FASB Statement
No. 14, Financial Reporting for Segments of a Business Enterprise, but retains
the requirement to report information about major customers. It amends FASB
Statement No. 94, Consolidation of All Majority-Owned Subsidiaries, to remove
the special disclosure requirements for previously unconsolidated subsidiaries.
The Company has not yet determined the effect of adopting this statement.

      Liquidity and Capital Resources

      The Company's cash provided by operating activities was $9,048,444,
$3,557,529, and $1,600,975 in the years ended December 31, 1997, 1996 and 1995
respectively. The decrease in cash provided by operating activities in 1997 in
comparison with 1996 was primarily attributable to increases merchandise
inventories and prepaid expenses and other current assets offset by increases in
net income, accounts payable and accrued expenses. The increase in cash provided
by operating activities in 1996 compared to 1995 was primarily attributable to
an increase in net income.

      Cash used in investing activities was $39,925,808, $4,872,000, and
$2,082,158 in the years ended December 31, 1997, 1996 and 1995, respectively.
The increase in cash used in investing activities in 1997 compared to 1996 was
attributable to increased purchases of property and equipment necessary to
support the accelerated growth in Company-owned stores and the acquisition of 24
franchise stores. Both were substantially funded by the Company's available cash
as well as borrowings of $3,150,000 on the Company credit facility with its
Bank and a new capital lease for computer $1,593,000. The increase in cash used
in


                                       23
<PAGE>   26

investing activities in 1996 compared to 1995 was attributable to increased
purchases of property and equipment.

      Cash provided by financing activities was $19,162,176, $15,151,619,
$100,138 for the years ended December 31, 1997, 1996 and 1995 respectively. The
cash provided by financing activities in 1997 was primarily attributable to the
proceeds of the Company's Secondary Public Offering as well as to borrowings on
the credit facility and the new capital lease discussed above. Cash provided by
financing activities in 1996 was primarily attributable to the proceeds of the
Company's initial public offering.

      On June 16, 1997, the Company amended its existing $5,000,000 loan
facility to increase such facility to a $20,000,000 committed revolving line of
credit maturing on June 30, 2000. Advances under the line bear interest, at the
Company's option, at 1/2 of 1% below the bank's prime rate (8.5% as of February
28, 1998) or LIBOR plus 1.25% (which margin for the LIBOR rate option is subject
to reduction to .75% or increase to 1.75% based on the Company's ratio of total
liabilities to tangible net worth). The loan facility required a one-time
facility fee of $50,000 and a quarterly commitment fee equal to .125% of the
average unused portion of the line and is secured by substantially all of the
assets of the Company. The loan facility also provides various covenants
including, among others, restrictions on capital expenditures, the maintenance
of a defined minimum tangible net worth, interest coverage ratio, total
liabilities to tangible net worth ratio and current ratio. The Company
classifies the revolving credit facility as long term, as it does not intend to
repay the long term portion for at least one year. The future minimum payment of
$3,150,000 is due in the year 2000. The terms of the loan facility were amended
further on March 10, 1998 to temporarily increase the facility to $25,000,000
until April 30, 1998.

      On March 9, 1998, the Company signed a commitment letter (the "Commitment
Letter") to refinance and replace its existing loan facility with a $60,000,000
committed revolving line of credit facility maturing three years after the
closing date. Advances under this credit facility will bear interest, at the
Company's option, at the agent bank's base rate (the higher of the bank's prime
rate or the federal funds rate plus 1/2 % per annum) or LIBOR plus the
applicable margin, which shall be tiered between 0.75% per annum and 1.75% per
annum, based on the Company's fixed charge coverage ratio (EBITR to fixed
charges) measured on a quarterly basis. The Commitment Letter requires the
Company to maintain an interest rate hedge equal to a minimum of 25% of the
outstanding amount of the credit facility. The Commitment Letter also requires
the Company to pay at closing an underwriting fee of $450,000 (less any deposits
and fees already paid prior to closing), a commitment fee which shall be between
 .175% and .35% of the average unused portion of the credit facility, based on
the fixed charge coverage ratio, and an agent's fee of $15,000 per annum
(increased by $5,000 per annum for each additional bank which becomes a lender
in the bank syndicate). This credit facility will be secured by substantially
all of the assets of the Company. The Commitment Letter also provides various
covenants including, among others, restrictions on capital expenditures and
acquisition expenditures, the maintenance of a defined minimum tangible net
worth, a minimum net worth and/or maximum debt to net worth ratio, fixed charge
coverage ratio, leverage ratio and liquidity ratio. The terms of the Commitment
Letter are subject to the negotiation and execution of definitive loan
documents. The closing and effectiveness of this credit facility is conditioned
upon the satisfaction of significant conditions precedent.

      Over the next several years, the Company intends to devote greater
resources to the opening of Company-owned stores and therefore believes that its
revenue growth increasingly will be derived from the opening of Company-owned,
rather than franchise, Super Stores. The Company anticipates that new and
existing franchisees will open approximately 12 additional stores in 1998. Based
on its current planning and marketing information, the Company plans to open
approximately 70 to 75 Company-owned stores in 1998, using a combination of its
existing cash and operating cash flow and funds available under the Company's
proposed credit facility. In addition, the Company may seek to acquire existing
stores from franchises on a selective basis. At present, the Company has no


                                       24
<PAGE>   27

agreement to acquire any franchise store. The Company expects that the average
new store cost for Company-owned stores will to be approximately $387,000. These
expenditures include $180,000 for equipment and fixtures, including point of
sale equipment, $47,000 for leasehold improvements and approximately $125,000
for store inventory, net of accounts payable. Pre-opening expenses are estimated
to be $35,000 per store. The Company typically leases space ranging from 10,000
to 12,000 square feet and seeks to lease sites rather than own the real estate.

      Out of its planned 70 to 75 Company-owned stores to be opened during 1998,
as of February 28, 1998, the Company had opened 7 stores and had signed leases
for 36 locations. Most of such leases are for ten-year terms, each with two
five-year renewal options. The minimum lease obligation for these 43 leases is
approximately $78,687,261 over the life of the leases.

      The Company believes that the proceeds from its cash flows from operations
and its borrowing capacity under the proposed credit facility will be adequate
to fund its cash requirements for at least the next 12 months.

      Impact of Inflation

      The Company believes that inflation did not have a material impact on its
operations for the periods reported. Significant increases in labor, employee
benefits and other operating expenses could have a material adverse effect on
the Company's performance.

Item 8. Financial Statements and Supplementary Data

      The response to this item is submitted as a separate section of this
Report commencing on page F-1.

Item 9. Disagreements on Accounting and Financial Disclosure

      Not applicable.


                                       25
<PAGE>   28


                                    PART III

      In accordance with general instruction G (3) of Form 10-K, the information
called for by Items 10, 11, 12 and 13 of Part III is incorporated by reference
to the Company's definitive Proxy Statement for its 1998 Annual Meeting of
Shareholders.

                                     PART IV

Item 14. Exhibits, Financial Statement Schedules, and Reports on Form 8-K

      (a) List of Documents filed as part of this Annual Report on Form 10-K.

1. The following financial statements of the Company are filed as a separate
section of this Report commencing on page F-1.

      Report of Deloitte & Touche LLP, Independent Auditors

      Balance Sheets - December 31, 1997 and 1996

      Statements of Income for the years ended December 31, 1997, 1996 and 1995

      Statements of Shareholders' Equity for the years ended December 31, 1997,
      1996 and 1995

      Statements of Cash Flows for the years ended December 31, 1997, 1996 and
      1995

      Notes to Financial Statements for the years ended December 31, 1997, 1996
      and 1995

2.    Financial Statement Schedules -- Not Applicable.

3.    List of Exhibits.

      The following exhibits are included as a part of this Annual Report on
Form 10-K or incorporated herein by reference.

         3.1(1)     --      Certificate of Incorporation of the Company.
         3.2(1)     --      Bylaws of the Company.
         4.1(1)     --      Specimen stock certificate evidencing the Common
                            Stock.
         10.1(1)    --      Form of Unit Franchise Agreement entered into by the
                            Company and franchisees.
         10.2(1)    --      Employment Agreement, dated January 1, 1994 and
                            amended as of January 16, 1996, by and between the
                            Company and Steve Mandell.
         10.3(3)    --      Amendment to Employment Agreement dated March 5,
                            1997, by and between the Company and Steven Mandell.
         10.4(1)    --      Employment Agreement, dated January 1, 1994 and
                            amended as of January 16, 1996, by and between the
                            Company and Perry Kaplan.
         10.5(1)    --      Employment Agreement of David Lauber, dated June
                            12, 1995, by and between Company and David Lauber.
         10.6(1)    --      Employment Agreement of Lawrence Fine, dated
                            October 13, 1995, by and between the Company and
                            Lawrence Fine.
         10.7(2)    --      Amended Stock Option Plan of the Registrant.


                                       26
<PAGE>   29

         10.8(2)    --      Amended and Restated 1994 Stock Option Plan of the
                            Company
         10.9(1)    --      Loan and Security Agreement, dated February 15, 1995
                            and amended as of October 6, 1995, by and between
                            Company and Midlantic Bank, N.A.
         10.10(3)   --      Commitment Letter between PNC Bank and Company.
         10.11(4)   --      Asset Purchase Agreement dated as of September 2,
                            1997 by and among the Registrant and Hammond
                            Retailing of Mesquite, L.C., Hammond Retailing of
                            West Plano, L.C., Hammond Retailing of Richardson,
                            L.C., Hammond Retailing of Arlington, L.C., Hammond
                            Retailing of Carrollton, L.C., Hammond Retailing of
                            Irving, L.C., Hammond Retailing of Medallion, L.C.,
                            Hammond Retailing of Red Bird LLC, Hammond Retailing
                            of Vista Ridge, LLC, Hammond Retailing of Pleasant
                            Grove, LLC, Hammond Retailing of White Rock, LLC,
                            Hammond Communications, Inc. and Mr. Geoffrey
                            Hammond (without exhibits or schedules).
         10.12(4)   --      Letter Agreement by and between the Registrant and
                            Hammond Retailing of Plano East, LLC dated July 7,
                            1997.
         10.13(4)   --      Third Amendment to Loan and Security Agreement dated
                            as of June 16, 1997, between the Registrant and PNC
                            Bank, National Association.
         10.14      --      Fourth Amendment to the Loan and Security Agreement
                            dated as of March 10, 1998 between the Company and
                            PNC Bank, National Association.
         10.15      --      $60,000,000 credit facility Commitment Letter dated
                            March 9, 1998 by and between the Company and PNC
                            Bank N.A., as agent, for a syndicate of banks.
         10.16      --      Employment Agreement of David Lauber dated September
                            23, 1997 by and between the Company and David 
                            Lauber.
         21.1       --      The wholly owned subsidiary of the Company is Party
                            City Michigan, Inc., incorporated October 23, 1997
                            in the State of Delaware. This subsidiary does
                            business under the name Party City Michigan, Inc.
         23.1       --      Consent of Deloitte & Touche LLP.
         24.1       --      Power of Attorney (contained on the signature page
                            of this Report).
         27.1       --      Financial Data Schedule.

- ----------
Notes

(1)   Incorporated by reference to the Company's Registration Statement as
      amended on Form S-1 Number 333- 350 as filed with the Commission on
      January 18, 1996.

(2)   Incorporated by reference to the Company's Registration Statement on Form
      S-8 as filed with the Commission on January 9, 1997.

(3)   Incorporated by reference to the Company's Registration Statement on Form
      S-1 as filed with the Commission on March 6, 1997.

(4)   Incorporated by reference to the Company's Current Report on Form 8-K as
      filed with the Commission on September 12, 1997, as amended November 10,
      1997.

      (b)   Reports on Form 8-K.
          
            None

                                       27
<PAGE>   30

<PAGE>   31

                                   SIGNATURES

            Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, the Registrant has duly caused this report to
be signed on its behalf by the undersigned, thereunto duly authorized, on March
1998.

                                  PARTY CITY CORPORATION
                               
                               
                                  By: /s/ Steven Mandell
                                     -------------------------------------------
                                       Steven Mandell, President
                               
                               
                                  By: /s/ David E. Lauber
                                     -------------------------------------------
                                       David E. Lauber, Executive Vice President
                          

                                       28
<PAGE>   32

                               POWER OF ATTORNEYS

      KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears
below constitutes and appoints Steven Mandell and David Lauber, or either of
them, his true and lawful attorney-in-fact and agent with full power of
substitution and resubstitution, for him and his name, place and stead, in any
and all capacities, to sign any or all amendments (including post-effective
amendments) to this Report on Form 10-K, and to file the same, with all Exhibits
thereto, and other documents in connection therewith, with the Securities and
Exchange Commission granting unto said attorneys-in-fact and agents, each acting
alone, full power and authority to do and perform each and every act and deed
requisite and necessary to be done in connection with the above premises, and
fully for all intents and purposes as he might or could do in person, hereby
ratifying and conforming all that said attorney-in-fact and agents, each acting
alone, or his substitute or substitutes, may lawfully do or cause to be done by
virtue hereof. Pursuant to the requirements of the Securities Exchange Act of
1934, this Report on Form 10-K has been signed below by the following persons on
behalf of the Registrant and in the capacities and on the dates indicated.

     Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>
     Signature                         Title                                  Date
     ---------                         -----                                  ----
<S>                        <C>                                           <C> 


/s/ Steven Mandell         Chairman of the Board, President, Chief       March 30, 1998
- ----------------------     Executive Officer and Director (Principal
Steven Mandell             Executive Officer)
                      

/s/ David E. Lauber        Executive Vice President, Chief Financial     March 30, 1998
- ----------------------     Officer and Director (Principal Financial 
David E. Lauber            and Accounting Officer)
                      

/s/ John J. Oberdorf       Director                                      March 30, 1998
- ----------------------
John J. Oberdorf


/s/ Raymond Hemmig         Director                                      March 30, 1998
- ----------------------
Raymond Hemmig


/s/ Duayne Weinger         Director                                      March 28, 1998
- ----------------------
Duayne Weinger


/s/ Jack Futterman         Director                                      March 328, 1998
- ----------------------
Jack Futterman
</TABLE>

                                      29
<PAGE>   33
                         INDEX TO FINANCIAL STATEMENTS
                             PARTY CITY CORPORATION


<TABLE>
<CAPTION>
                                                     Page
                                                     -----
<S>                                                  <C>

Independent Auditor's Report                         F-2
Balance Sheets                                       F-3
Statements of Income                                 F-4
Statements of Stockholders' Equity                   F-5
Statements of Cash Flows                             F-6
Notes to Financial Statements                        F-7


</TABLE>  
<PAGE>   34


                          INDEPENDENT AUDITORS' REPORT

The Stockholders of
Party City Corporation
Rockaway, New Jersey

     We have audited the accompanying balance sheets of Party City Corporation
as of December 31, 1997 and 1996 and the related statements of income,
stockholders' equity, and cash flows for each of the three years in the period
ended December 31, 1997. These financial statements are the responsibility of
the Company's management. Our responsibility is to express an opinion on these
financial statements based on our audits.

     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement
presentation. We believe that our audits provide a reasonable basis for our
opinion.

     In our opinion, such financial statements present fairly, in all material
respects, the financial position of Party City Corporation as of December 31,
1997 and 1996, and the results of its operations and its cash flows for the
years then ended in conformity with generally accepted accounting principles.

                                   DELOITTE & TOUCHE LLP

February 24, 1998
(March 10, 1998 as to Note 12)
Parsippany, New Jersey

                                      F-2
<PAGE>   35

                             PARTY CITY CORPORATION
                                 BALANCE SHEETS

<TABLE>
<CAPTION>
                                                         --------------------------
                                                         December 31,  December 31,
                                                             1997         1996
                                                         --------------------------
<S>                                                      <C>          <C>         
ASSETS

CURRENT ASSETS:

  Cash and cash equivalents                              $ 3,234,526  $ 14,949,714
  Restricted assets for advertising fund                     289,894       101,573
  Receivables from franchisees:
    Royalty fees (net of allowance for doubtful
       accounts of $38,688 at December 31, 1997
       and $32,847 at December 31, 1996)                   1,069,080     1,015,161
    Other                                                    385,724       178,571
  Merchandise Inventory                                   39,041,254     9,305,027
  Due from affiliates                                              -        35,815
  Deferred income taxes - current                            382,416       193,188
  Prepaid expenses and other current assets                5,712,643     1,015,760
                                                         -------------------------

          TOTAL CURRENT ASSETS                            50,115,537    26,794,809

Propety and equipment - net                               24,198,840     7,310,740
Deferred income taxes                                        571,802       218,224
Goodwill, net of amortization                             14,129,906             -
Other assets                                                 598,449       279,334
                                                         -------------------------

          TOTAL  ASSETS                                  $89,614,534  $ 34,603,107
                                                         =========================

LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:

  Accounts payable - trade                               $24,927,362   $ 4,977,430
  Accrued expenses                                         6,994,364     1,980,696
  Advertising fund                                           289,894       101,573
  Income taxes payable                                     3,080,082     1,904,562
  Current portion - long-term debt                           318,635             -
  Deferred revenue                                           575,116       412,081
                                                         -------------------------

          TOTAL CURRENT LIABILITIES                       36,185,453     9,376,342
                                                         -------------------------

LONG-TERM LIABILITIES:

  Long-term debt - net of current portion                  4,291,775             -
  Deferred rent                                            2,985,886     1,170,624
  Deferred revenue                                           368,371       495,000
                                                         -------------------------

          TOTAL LONG TERM LIABILITIES                      7,646,032     1,665,624
                                                         -------------------------

COMMITMENTS AND CONTINGENCIES

STOCKHOLDERS' EQUITY:
  Common stock, $.01 par value: authorized shares
   - 37,500,000 at December 31, 1997 and December 31, 
   1996; shares issued and outstanding - 12,300,095 at
  December 31, 1997 and 10,441,001 at December 31, 1996      123,001       104,410
  Additional paid-in capital                              32,246,406    17,713,231
  Retained earnings                                       13,413,642     5,743,500
                                                         -------------------------

          TOTAL STOCKHOLDERS' EQUITY                      45,783,049    23,561,141
                                                         -------------------------

          TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY     $89,614,534  $ 34,603,107
                                                         =========================
</TABLE>

                 See accompanying notes to financial statements


                                      F-3

<PAGE>   36

                             PARTY CITY CORPORATION
                              STATEMENTS OF INCOME

<TABLE>
<CAPTION>
                                                                       Year Ended
                                                       ------------------------------------------
                                                                      December 31,
                                                          1997            1996           1995
                                                       ------------------------------------------
<S>                                                    <C>            <C>            <C>         
REVENUES:
  Net sales                                            $131,027,688   $ 39,143,625   $ 16,118,163
  Royalty fees                                           10,224,374      8,512,353      6,074,679
  Franchise fees                                            462,000        935,000        927,500
                                                       ------------------------------------------

      TOTAL REVENUES                                    141,714,062     48,590,978     23,120,342

EXPENSES:

  Cost of goods sold and occupancy costs                 86,371,700     25,937,445     10,758,209
  Company-owned stores operating and selling expense     31,879,466     10,116,159      4,254,475
  Franchise expense                                       3,997,860      3,729,050      2,943,814
  General and administrative expense                      7,049,352      3,159,404      3,023,540
                                                       ------------------------------------------

      TOTAL EXPENSES                                    129,298,378     42,942,058     20,980,038
                                                       ------------------------------------------

      INCOME BEFORE INTEREST AND INCOME TAXES            12,415,684      5,648,920      2,140,304

  Interest income, net                                      211,611        475,805         22,861
                                                       ------------------------------------------

INCOME BEFORE INCOME TAXES                               12,627,295      6,124,725      2,163,165

Provision for income taxes                                4,957,153      2,369,200        863,200
                                                       ------------------------------------------

NET INCOME                                             $  7,670,142   $  3,755,525   $  1,299,965
                                                       ==========================================

BASIC EPS                                              $       0.65   $       0.38   $       0.16
                                                       ==========================================

Weighted average shares outstanding - basic              11,748,610      9,802,044      7,983,500
                                                       ==========================================

DILUTED EPS                                            $       0.64   $       0.38   $       0.16
                                                       ==========================================

Weighted average shares outstanding - diluted            12,038,895      9,996,303      7,983,500
                                                       ==========================================
</TABLE>
                 See accompanying notes to financial statements



                                      F-4

<PAGE>   37

                             PARTY CITY CORPORATION
                       STATEMENTS OF STOCKHOLDERS' EQUITY

<TABLE>
<CAPTION>
                                        Common Stock                                         Note 
                                   ---------------------    Additional       Retained     Receivable
                                     Shares       Amount  Paid-In-Capital    Earnings    Sale of Stock    Total
                                   ---------------------------------------------------------------------------------
<S>                                 <C>          <C>        <C>            <C>           <C>              <C>        
 Balance-January 1, 1995            7,836,000    $ 78,360   $ 2,515,372    $   688,010   $   (49,398)     $ 3,232,394
 
 Proceeds from note receivable                                                                49,348           49,348
 
 Net income                                                                  1,299,965                      1,299,965

                                   ---------------------------------------------------------------------------------- 
 Balance-December 31, 1995          7,836,000      78,360     2,515,372      1,987,975             0        4,581,707

 Sale of common shares              2,550,000      25,500    16,974,500                                    17,000,000

 Expenses incurred on sale
   of common shares                                          (1,989,661)                                   (1,989,661)

 Exercise of stock options             55,001         550       174,445                                       174,995

  Tax effect of non-qualified
    options                                                      38,575                                        38,575

 Net income                                                                  3,755,525                      3,755,525

                                   ----------------------------------------------------------------------------------
 Balance-December 31,1996          10,441,001     104,410    17,713,231      5,743,500                     23,561,141

 Sale of common shares              1,800,000      18,000    15,582,000                                    15,600,000

 Expenses incurred on sale
   of common shares                                          (1,415,654)                                   (1,415,654)

 Exercise of stock options             59,094         591       266,481                                       267,071

  Tax effect of non-qualified
    options                                                     100,349                                       100,349

 Net income                                                                  7,670,142                      7,670,142

                                   ----------------------------------------------------------------------------------
 Balance-December 31,1997          12,300,095   $ 123,001  $ 32,246,406   $ 13,413,642   $         0     $ 45,783,049
                                   ==================================================================================
</TABLE>

                 See accompanying notes to financial statements


                                      F-5

<PAGE>   38

                             PARTY CITY CORPORATION
                            STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                          Years Ended
                                                         --------------------------------------------
                                                          December 31,    December 31,    December 31,
                                                             1997            1996            1995
                                                         --------------------------------------------
<S>                                                      <C>             <C>             <C>         
Cash Flow from Operating Activities:

Net income                                               $  7,670,142    $  3,755,525    $  1,299,965
Adjustments to reconcile net income to net cash
  provided by operating activities:
    Depreciation and amortization                           2,794,333         745,889         321,936
    Loss on abandonment of property and equipment              98,924          11,109              --
    Deferred rent                                           1,812,762         705,971         325,546
    Deferred tax benefit                                     (542,806)       (151,605)       (160,499)

  Changes in assets and liabilities:
    Sale of marketable securities                                  --              --          20,558
     Royalty fees receivable                                  (53,919)       (362,200)       (256,118)
     Other receivables                                       (207,153)        (70,228)        (83,750)
     Merchandise inventory                                (23,853,420)     (5,464,101)     (2,354,527)
     Due from affiliates                                       35,815         (30,021)         45,596
     Prepaid income taxes                                          --              --              --
     Prepaid expenses and other current assets             (4,696,883)       (700,140)       (103,333)
     Other assets                                            (334,877)         (5,436)       (131,521)
     Accounts payable                                      19,949,932       3,016,557       1,689,554
     Accrued expenses                                       5,013,668         755,061         347,814
     Income taxes payable                                   1,175,520       1,390,104         397,218
     Due to affiliates                                             --          (1,779)        (36,989)
     Deferred revenue                                         (10,815)        (37,177)        279,525
     Long-term liabilities                                    197,221              --              --

                                                         --------------------------------------------
NET CASH PROVIDED BY OPERATING ACTIVITIES                   9,048,444       3,557,529       1,600,975
                                                         --------------------------------------------

Cash Flow from Investment Activities:
  Purchases of property and equipment                     (18,272,411)     (4,875,877)     (2,082,158)
  Proceeds from sale of property and equipment                     --           3,877              --
  Aquisition of franchise stores                          (21,653,397)             --              --

                                                         --------------------------------------------
NET CASH USED IN INVESTING ACTIVITIES                     (39,925,808)     (4,872,000)     (2,082,158)
                                                         --------------------------------------------

Cash Flow from Financing Activities:
  Net proceeds from sale of stock                          14,184,346      15,010,339          49,348
  Proceeds from exercise of stock options                     267,071         174,995              --
  Tax effect of non-qualified stock options                   100,349          38,575              --
  Net proceeds from long-term debt                          4,610,410         (72,290)         50,790
                                                         --------------------------------------------
NET CASH PROVIDED BY FINANCING ACTIVITIES                  19,162,176      15,151,619         100,138
                                                         --------------------------------------------

NET (DECREASE) / INCREASE IN CASH AND CASH EQUIVALENTS    (11,715,188)     13,837,148        (381,045)

CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD             14,949,714       1,112,566       1,493,611
                                                         --------------------------------------------

CASH AND CASH EQUIVALENTS, END OF PERIOD                 $  3,234,526    $ 14,949,714    $  1,112,566
                                                         ============================================

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

Income Taxes Paid                                        $  4,219,437    $  1,147,812    $    375,850

Interest Paid                                            $    294,432    $     41,009    $      8,956
</TABLE>

                 See accompanying notes to financial statements


                                      F-6

<PAGE>   39

                             PARTY CITY CORPORATION

                          NOTES TO FINANCIAL STATEMENTS

Note 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

      Party City Corporation ("the Company"), which is incorporated in the State
of Delaware, operates retail party goods stores within the continental United
States and sells franchises on an individual store and area franchise basis
throughout the United States, Puerto Rico, Spain, Portugal and Canada. On March
27, 1996, the Company completed an initial public offering (IPO) of 2,550,000
shares of common stock, $.01 par value, issued by the Company, at an initial
offering price of $6.67 per share. Proceeds to the Company, net of offering
expenses of $1,989,661 were $15,010,339. The Company completed its secondary
public offering on May 8, 1997. The total offering was for 3,360,000 shares of
common stock, of which 1,800,000 shares were offered by the Company and
1,560,000 were offered by certain selling stockholders. The offering price was
$8.67 per share. Proceeds to the Company net of offering expenses were
$14,184,346. On December 18, 1997, the Board of Directors declared a
three-for-two common stock split effective January 16, 1998. All common stock
data has been retroactively adjusted for the stock split.

      Use of Estimates - The preparation of financial statements in conformity
with generally accepted accounting principles requires management to make
estimates and assumptions that affect the reported amounts of assets and
liabilities and disclosure of contingent assets and liabilities at the date of
the financial statements and the reported amounts of revenues and expenses
during the reporting period. Actual results could differ from those estimates.

      Franchising Revenue Recognition - The Company is obligated in accordance
with the terms of each franchisee's respective agreement to provide the
following initial services: advice on site location, store design and layout,
training and pre-opening assistance. Revenue from individual franchise sales,
recorded as franchise fees, is recognized by the Company upon completion of the
aforementioned initial services, which normally coincide with the opening of the
franchisee's store. On an ongoing basis, the Company provides assistance
regarding sources of supply, pricing, advertising and promotion programs and
other defined assistance. Royalty fees are recorded on a monthly basis as a
percentage of the franchisee's net sales.

      Area franchise sales represent agreements with franchisees to open a
specified number of franchises within defined geographic areas and development
periods. The Company's policy is to receive in advance, a deposit for each of
the potential stores, based on its standard initial franchise fee at the time
the contract is signed. Upon receipt, the deposit is recorded as deferred
revenue. When the Company satisfies its initial obligations to the franchisee
and the store is opened, the Company recognizes the deposit as revenue.
Information regarding franchise activity follows:

<TABLE>
<CAPTION>
                                                                  Year Ended
                                                                 December 31,
                                                                 ------------
                                                              1997   1996  1995
                                                              ----   ----  ----
<S>                                                            <C>    <C>   <C>
Number of franchises in operation at beginning of the period   164    132    99
Number of franchises opened during the period                   19     32    35
Number of franchises acquired during the period                (24)    --    --
Number of franchises closed during the period                   (1)    --    (2)
                                                              ----   ----  ----

Number of franchises in operation at the end of the period     158    164   132
                                                              ====   ====  ====
</TABLE>


                                      F-7

<PAGE>   40

                             PARTY CITY CORPORATION

                  NOTES TO FINANCIAL STATEMENTS --- (Continued)

Note 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES --- (Continued)

      Cash and Cash Equivalents - The Company considers all highly liquid
investments with initial maturities of three months or less at the time of
purchase to be cash equivalents. Cash equivalents consist of an investment in a
certificate of deposit and money market funds.

      Fair Value of Financial Instruments - Financial instruments consist
primarily of investments in cash, trade account receivables, accounts payable
and debt obligations. The Company estimates the fair value of financial
instruments based on interest rates available to the Company and by comparison
to quoted market prices. At December 31, 1997 and 1996, the fair value of the
Company's financial instruments approximated the carrying value.

     Allowance for Doubtful Accounts - The provision for bad debts, write-offs
and recoveries for the years ended December 31, 1997, 1996 and 1995 were not
material.

      Inventory - The Company values its inventory at the lower of average cost
or market.

      Advertising Fund - Pursuant to its franchise agreements, the Company
collects 1% of the net sales of its franchise stores, which is restricted to use
for advertising on their behalf. Receipts and disbursements are not recorded as
income or expense since the Company does not have complete discretion over the
use of the funds. The Company also contributes 1% of net sales of its owned
stores into the Advertising Fund. To cover the expenses of administering the
Advertising Fund, the Company charges the fund a management fee equal to 5% of
the funds contributed by franchisees. During 1997, 1996 and 1995, $210,228,
$133,542 and $90,715, respectively, of Advertising Fund management fees were
collected by the Company and credited to general and administrative expense.

      Property and Equipment - Property and equipment are carried at cost less
accumulated depreciation. The Company uses the straight-line method of
depreciation for property and equipment placed in service on or after January 1,
1993. Property and equipment placed in service prior to January 1, 1993 are
depreciated using an accelerated method. The difference between the two methods
is not material. Property and equipment are depreciated over their estimated
useful lives as follows: automobiles, five years; furniture and equipment, 5-7
years. Leasehold improvements are amortized over the remaining period of the
lease or the estimated useful life of the asset, whichever is less.

     Intangibles - Trademarks, which are included in other assets, consist
primarily of capitalized legal costs and are being amortized using the
straight-line method over the estimated useful lives of the assets. Goodwill
recorded in connection with the acquisition of 24 franchise stores is being
amortized on a straight-line basis over 15 years.

      Costs in excess of fair value of intangibles are assessed for
recoverability on a periodic basis. In evaluating the value and future benefits
of these intangible assets, their carrying value would be reduced by the excess,
if any, of the intangibles over management's best estimate of undiscounted
future operating income of the acquired businesses before amortization of the
related intangible assets over the remaining amortization period.

      Income Taxes - The Company provides for the tax effects of transactions
reported in the financial statements which consist of taxes currently due plus
deferred taxes as a result of temporary differences. Temporary differences in
the basis of assets and liabilities for financial statements and income tax
reporting arise from using different methods and lives to calculate
depreciation, certain costs related to the start up of store operations and the
recognition of vacation pay.

      Earnings Per Share - The Company has adopted Statement of Financial
Accounting Standards ("SFAS") No. 128, "Earnings Per Share", for the period
ended December 31, 1997, which establishes standards for computing and
presenting earnings per share ("EPS") and simplifies the standards for computing
EPS currently found in Accounting Principles Board


                                      F-8

<PAGE>   41

                             PARTY CITY CORPORATION

                  NOTES TO FINANCIAL STATEMENTS --- (Continued)

Note 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES --- (Continued)

("APB") Opinion No. 15 ("Earnings Per Share"). Common stock equivalents under
APB No. 15 are no longer included in the calculation of basic EPS. Basic EPS
excludes dilution and is computed by dividing income available to common
stockholders by the weighted-average number of common shares outstanding for the
period. Diluted EPS is computed similarly to primary EPS pursuant to Opinion 15.
Diluted EPS reflects the potential dilution that could occur if stock option
grants were exercised or converted into common stock or resulted in the issuance
of common stock that then shared in the earnings of the entity. All earning per
share data has been retroactively adjusted for the three-for-two common stock
split that occurred on January 16, 1998.






                                      F-9

<PAGE>   42

                             PARTY CITY CORPORATION

                  NOTES TO FINANCIAL STATEMENTS --- (Continued)

Note 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES --- (Continued)

      Pre-opening Store Costs - The costs associated with opening a store are
expensed as incurred.

      Advertising Costs - The costs associated with store advertising are
expensed in the period in which the related promotion and sales occur.
Advertising expense was approximately $7,034,000, $2,342,000 and $1,034,800 for
the years ended December 31, 1997, 1996 and 1995, respectively.

      Accounting and Reporting Changes -The Company is required to adopt SFAS
No. 130, "Reporting Comprehensive Income", during the year ending December 31,
1998. SFAS 130 establishes standards for reporting comprehensive income and its
components in a full set of general-purpose financial statements. This Statement
requires that an enterprise (a) classify items of other comprehensive income by
their nature in a financial statement, and (b) display the accumulated balance
of other comprehensive income separately form retained earnings and additional
paid-in-capital in the equity section of a statement of financial position.
Adoption of this statement will have no effect on the Company as the Company
currently has no items of comprehensive income included in the equity section of
the financial statements.

      The Company is required to adopt SFAS No. 131, "Disclosures about Segments
of an Enterprise and Related Information" during the year ending December 31,
1998. The Statement establishes standards for the way that public business
enterprises report information about operating segments in annual financial
statements and requires that those enterprises report selected information about
operating segments in interim financial reports issued to shareholders. It also
establishes standards for related disclosures about products and services,
geographic areas, and major customers. This Statement supersedes FASB Statement
No. 14, Financial Reporting for Segments of a Business Enterprise, but retains
the requirement to report information about major customers. It amends FASB
Statement No. 94, Consolidation of All Majority-Owned Subsidiaries, to remove
the special disclosure requirements for previously unconsolidated subsidiaries.
The Company has not yet determined the effect of adopting this statement.

      Reclassifications - Certain reclassifications have been made to the prior
period financial statements in order to conform with the current period
presentation.

Note 2 - ACQUISITION OF FRANCHISE STORES

      On February 28, 1997, the Company acquired six franchise stores. Four of
the stores acquired were owned by Steven Mandell, the Company's Chairman and
President. Such stores had aggregate sales of approximately $9.1 million in 1996
and were acquired for an aggregate purchase price of $5.2 million. The remaining
two stores were owned by Perry Kaplan, a former executive officer and Director
of the Company. Such stores had aggregate sales of approximately $3.7 million
and were acquired for an aggregate purchase price of $1.3 million.

      On August 1, 1997, the Company acquired three franchise stores; two stores
in the Southern California market and one store in Staten Island, New York.
Through these transactions, the Company acquired certain development rights to
the Southern California and Staten Island, New York markets. The aggregate
purchase price of these transactions was approximately $3.4 million, subject to
adjustments for actual inventories and trade payables. Total sales of the three
franchise stores in 1996 were $6.2 million.

      On August 27, 1997 the Company acquired two franchise stores in the
Chicago market and on September 12, 1997 the Company acquired two franchise
stores in Virginia. The aggregate purchase price of these transactions was
approximately $3.9 million, subject to adjustments for actual inventories and
trade payables. Three of the four stores were open all of 1996 and averaged $1.8
million in sales, with the remaining store open less than a year.


                                      F-10

<PAGE>   43

                             PARTY CITY CORPORATION

                  NOTES TO FINANCIAL STATEMENTS --- (Continued)

Note 2 - ACQUISITION OF FRANCHISE STORES --- (Continued)

      On September 2, 1997, the Company acquired 11 franchise stores in the
Dallas/Fort Worth market. The purchase price of the transaction was
approximately $8.3 million, subject to an adjustment for actual inventories and
trade payables at the time of closing. The acquisition agreement provides that
Party City has acquired the rights for any future development in the Dallas/Fort
Worth market. Seven of the 11 stores were open for all of 1996 and averaged $1.8
million in sales, with the remaining four stores open less than a year.

      The acquisitions have been accounted for under the purchase accounting
method. The results of operations of the acquired stores are included in the
financial statements since the acquisition dates. Goodwill of $14,222,776
recorded in connection with the acquisitions is being amortized on a
straight-line basis over 15 years.

      The proforma results are not necessarily indicative of the results of
operations that would have occurred had the transactions been consummated as
indicated nor are they intended to indicate results that may occur in the
future.

      Assuming the stores were acquired on January 1, 1996, the proforma results
would have been as follows:

<TABLE>
<CAPTION>
                                                  Year Months Ended
                                                  -----------------
                                          December 31,         December 31,
                                              1997                 1996
                                              ----                 ----
<S>                                       <C>                  <C>        
Total Revenues                            $159,648,615         $87,451,977

Net Income                                   8,000,600           5,131,600

Basic EPS                                         0.68                0.52

Diluted EPS                                       0.66                0.51
</TABLE>

Note 3 - PROPERTY AND EQUIPMENT

      Property and equipment consisted of the following:

<TABLE>
<CAPTION>
                                                           December 31,
                                                           ------------
                                                       1997            1996
                                                       ----            ----
<S>                                                <C>             <C>         
Equipment                                          $  9,041,029    $  2,974,980
Furniture                                            10,973,760       2,773,322
Leasehold improvements                                7,550,281       2,687,462
Automobiles                                             117,666          94,793
                                                   ------------    ------------

                                                     27,682,736       8,530,557
                                                   ------------    ------------
Less:  Accumulated depreciation and amortization     (3,483,896)     (1,219,817)
                                                   ------------    ------------
                                                   $ 24,198,840    $  7,310,740
                                                   ============    ============
</TABLE>


                                      F-11
<PAGE>   44

                             PARTY CITY CORPORATION

                  NOTES TO FINANCIAL STATEMENTS --- (Continued)

Note 4 - LONG-TERM DEBT

      On June 16, 1997, the Company refinanced and replaced its existing loan
facility with a $20,000,000 revolving line of credit facility maturing on June
30, 2000. Advances under the line bear interest, at the Company's option, at 1/2
of 1% below the bank's prime rate (8.5% as of December 31, 1997) or LIBOR plus
1.25% (which margin for the LIBOR rate option is subject to reduction to .75% or
increase to 1.75% based on the Company's ratio of total liabilities to tangible
net worth). The Company paid a facility fee of $50,000 and a quarterly
commitment fee equal to .125% of the average unused portion of the line, which
is secured by substantially all of the assets of the Company. The credit
facility provides various covenants including, among others, restrictions on
capital expenditures, and maintenance of a defined minimum tangible net worth,
interest coverage ratio, total liabilities to tangible net worth ratio and
current ratio. At December 31, 1997, the Company was in compliance with such
loan agreement covenants. The Company classifies the revolving line of credit
facility as long-term as it does not intend to repay the long-term portion
for at least one year. The future minimum payment of $3,150,000 is due in the
year 2000. 

      In August 1997, the Company entered into a five year capital lease with a
present value of future lease obligations of $1,593,175 for computer hardware
and software. The Company has the option to purchase the equipment for a nominal
cost at the termination of the lease. The leased hardware and software is
included in property and equipment and is recorded at $1,593,175 less
accumulated amortization of $132,765.

<TABLE>
<CAPTION>
                                                 December 31,
                                                     1997
                                                     ----
<S>                                               <C>       
                Revolving credit facility         $3,150,000
                
                Capital lease                      1,460,410
                         Total Debt                4,610,410
                
                Less Current Maturities              318,635
                                                  ----------
                         Long-term Debt           $4,291,775
                                                  ==========
</TABLE>

     Future minimum lease payments for assets under the capital lease at
December 31, 1997 are as follows:

<TABLE>
<S>                                 <C>       
                  1998              $  387,650
                  1999                 387,650
                  2000                 387,650
                  2001                 387,650
                  2002                 226,129
                                    ----------
      Total minimum lease payments   1,776,729

      Less amount representing
      Interest                         316,319
                                    ----------
      Present value of net
      minimum lease payments         1,460,410

      Less current maturities          318,635
                                    ----------
      Long-term obligation          $1,141,775
                                    ==========
</TABLE>                            

Note 5 - EARNINGS PER SHARE

      The following is a reconciliation of the numerators and denominators of
the basic and diluted EPS computations:

<TABLE>
<CAPTION>
                                             Income         Shares     Per-Share
                                           (Numerator)   (Denominator)  Amount
                                           -----------------------------------
<S>                                         <C>            <C>           <C>  
Year Ended December 31, 1997

Basic EPS
  Net income available to
  common shareholders                      $7,670,142      11,748,422    $0.65

Effect of dilutive securities
  common Stock Options                                        290,473
                                           -----------------------------------

Diluted EPS
  Net income available
  to common shareholders
  plus assumed conversions                 $7,670,142      12,038,895    $0.64
                                           ==========      ==========    =====

Year Ended December 31, 1996

Basic EPS
  Net income available
  to common shareholders                   $3,755,525       9,802,044    $0.38

Effect of dilutive securities
  common stock options                                        194,259
                                          
                                           -----------------------------------
Diluted EPS
  Net income available
  to common shareholders
  plus assumed conversions                 $3,755,525       9,996,303    $0.38
                                           ==========      ==========    =====

Year Ended December 31, 1995

Basic EPS
  Net income available
  to common shareholders                   $1,299,965       7,983,500    $0.16

Effect of dilutive securities
  common stock options                                             --
                                           -----------------------------------

Diluted EPS
  Net income available
  to common shareholders
  plus assumed conversions                 $1,299,965       7,983,500    $0.16
                                           ==========      ==========    =====
</TABLE> 

Note 6 - STOCK OPTIONS

      In September 1994, the Company adopted the Party City Corporation 1994
Stock Option Plan (the "Plan") pursuant to which options may be granted to
employees for the purchase of common stock. The Plan permits the Company to
grant incentive and non-qualified stock options to purchase an aggregate of
900,000 shares of the Company's common stock, as adjusted for the three-for-two
stock split that occurred on January 16, 1998. Such options may be incentive
stock options or non-qualified options. The Company has increased the amount of
shares authorized under the plan to 1,800,000 subject to approval by the
shareholders at the 1998 annual meeting. The term of an option is determined by
the Stock Option Committee. The exercise price of the shares covered by an
incentive stock option may not be less than the fair value of the shares at the
time of grant. The exercise price of the shares covered by a non-qualified
option need not be equal to the fair value of the stock at the date of grant,
but may be granted with an exercise price as determined by the Stock Option
Committee. The options granted prior to November 1997 generally vest one-third
each year, over a period of three years. Options granted after November 1997
generally vest over a four year period, one-third in each the second, third and
fourth years.


                                      F-12

<PAGE>   45

                             PARTY CITY CORPORATION

                  NOTES TO FINANCIAL STATEMENTS --- (Continued)

Note 6 - STOCK OPTIONS --- (Continued)

     A summary of the Plan's status, changes during the years then ended, is
presented below:

<TABLE>
<CAPTION>
                                                          December 31,
                                                          ------------
                                                1997                        1996                         1995
                                                ----                        ----                         ----
                                                 Weighted-Average           Weighted-Average             Weighted-Average
                                        Shares    Exercise Price   Shares    Exercise Price     Shares    Exercise Price
                                        ------    --------------   ------    --------------     ------    --------------

<S>                                     <C>          <C>           <C>          <C>             <C>           <C>
Outstanding at January 1                537,500      $ 7.46        270,000      $ 2.72          153,360        $ 1.67
Granted                                 602,625      $12.58        422,250      $ 9.54          119,640        $ 4.07
Exercised                               (90,003)     $ 4.52        (54,999)     $ 3.55               --            --
Canceled                                (67,503)     $10.73        (99,752)     $ 5.79           (3,000)       $ 2.33
                                       --------      ------       --------      ------          -------       -------
Outstanding December 31                 991,029      $10.48        537,499      $11.14          270,000        $ 2.72
                                       ========      ======       ========      ======          =======       =======


Options exercisable at December 31      219,627                          -
                                       ========

Weighted average fair value of options
granted during the year ended

December 31 (per option)                  $3.98                      $4.88
                                       ========                   ========
</TABLE>

The fair value of each option grant is estimated on the date of grant using the
Black-Scholes option-pricing model with the following weighted average
assumptions used for grants in the periods ending December 31, 1997, 1996 and
1995.

<TABLE>
<CAPTION>
                                                           December 31,
                                                           ------------
                                               1997            1996        1995
                                               ----            ----        ----
<S>                                            <C>          <C>          <C>
Expected volatility                            40%              35%            -
Expected lives                                 4.33 years   6 years      6 years
Risk-free interest rate                        5.7%           6.50%        6.40%
Expected dividend yield                        0%                0%           0%
</TABLE>

The following represents pro-forma amounts if the Company had elected to
recognize compensation costs based on fair value:

<TABLE>
<CAPTION>
                                               December 31,
                                               ------------
                              1997                 1996                 1995
                           -----------          -----------          -----------
<S>                        <C>                  <C>                  <C>        
Net Income:

As reported                $ 7,670,142          $ 3,755,525          $ 1,299,965
Pro-forma                  $ 6,943,885          $ 3,345,385          $ 1,294,791

Basic EPS:

As reported                       0.65                 0.38                 0.16
Pro-forma                         0.59                 0.34                 0.16

Diluted EPS:

As reported                       0.64                 0.38                 0.16
Pro-forma                         0.58                 0.33                 0.16
</TABLE>

     The pro forma effect of applying FAS 123 is not necessarily indicative of
the effect on reported net income for future years.


                                      F-13

<PAGE>   46

                             PARTY CITY CORPORATION

                  NOTES TO FINANCIAL STATEMENTS --- (Continued)

Note 6 - STOCK OPTIONS --- (Continued)

     The following table summarizes information about options outstanding under
the Plan as follows:

<TABLE>
<CAPTION>
                                                     Options Outstanding                             Options Exercisable
                                    ----------------------------------------------------         ------------------------
                                    Number                                      Weighted         Number            Weighted
                                    Outstanding         Weighted Average        Average          Exercisable       Average
                                    at December 31,     Remaining               Exercise         at December 31,   Exercise
Range of Exercise Prices            1997                Contractual Life        Price            1996              Price
- -------------------------------------------------------------------------------------------------------------------------
<S>                                 <C>                   <C>                   <C>                <C>             <C>   
$ 1.67 to $ 2.33                    110,400               7.35 years            $ 1.70             77,900          $ 1.69
                                                                                               
$ 6.67 to $10.00                    328,755               8.76 years            $ 8.90             90,232          $ 8.96
                                                                                               
$10.17 to $13.33                    362,124               9.06 years            $11.37             41,496          $10.83
                                                                                              
$13.42 to $20.83                    189,750               9.63 years            $16.64              9,999          $14.08
                                    -------------------------------------------------------------------------------------
$ 1.67 to $20.83                    991,029               8.88 years            $10.48            219,627          $ 6.97
                                    =====================================================================================
</TABLE>

Note 7 - PROVISION FOR TAXES

      The provision for taxes consisted of the following:

<TABLE>
<CAPTION>
                                       Year Ended
                                      December 31,
                        -----------------------------------------
                           1997           1996           1995
                        -----------    -----------    -----------
<S>                     <C>            <C>            <C>        
Current:

  Federal               $ 4,518,566    $ 1,962,511    $   751,427
  State                     981,393        558,294        272,272
                        -----------    -----------    -----------
                          5,499,959      2,520,805      1,023,699
                        -----------    -----------    -----------

Deferred:

  Federal                  (463,700)      (127,311)      (120,967)
  State                     (79,106)       (24,294)       (39,532)
                        -----------    -----------    -----------
                           (542,806)      (151,605)      (160,499)
                        -----------    -----------    -----------
                        $ 4,957,153    $ 2,369,200    $   863,200
                        ===========    ===========    ===========
</TABLE>

The deferred income tax provision results from temporary differences between
amounts of assets and liabilities for financial reporting purposes and amounts
as measured by tax laws.


                                      F-14

<PAGE>   47

                             PARTY CITY CORPORATION

                  NOTES TO FINANCIAL STATEMENTS --- (Continued)

Note 7 - PROVISION FOR TAXES--- (Continued)

      The components of the net deferred tax assets at December 31, 1997 and
1996 are as follows: 

<TABLE>
<CAPTION>
                                                          December 31,  
                                                          ------------  
                                                    1997                 1996
                                                -----------           ---------
<S>                                             <C>                   <C>      
Current Assets:

  Inventory                                     $   274,320           $ 123,751
  Vacation pay accrual                               93,614              35,104
  Start-up costs                                     10,643              14,958
  Allowance for doubtful accounts                    26,622              30,085
  Deferred state taxes                              (23,479)                 --
  Deferred franchising                                  696                  --

Current Liabilities:

  Advertising accrual                                    --             (10,710)
                                                -----------           ---------

  Current Deferred Tax Asset                    $   382,416           $ 193,188
                                                ===========           =========

Non-current Assets:

  Deferred rent                                 $ 1,258,636           $ 471,240
  Start-up costs                                     19,781              28,008
  Deferred state taxes                              (73,992)                 --
  Deferred franchising                                  695                  --

Non-current Liabilities:

  Property and equipment                           (672,202)           (281,024)
  Deferred state taxes                               38,884                  --
                                                -----------           ---------

  Non-current Deferred Tax Asset                $   571,802           $ 218,224
                                                ===========           =========
</TABLE>

      The Company's effective income tax rate differs from the statutory federal
rate as follows:

<TABLE>
<CAPTION>
                                                           December 31,
                                                           ------------
                                                   1997       1996       1995
                                                  ------     ------     ------
<S>                                                 <C>        <C>        <C>  
Federal statutory rate                              35.0%      34.0%      34.0%
State income taxes net of federal benefit            4.7        5.6        7.1
Other                                                (.4)       (.9)      (1.2)
                                                  ------     ------     ------

Effective tax rate                                  39.3%      38.7%      39.9%
                                                  ======     ======     ======
</TABLE>

Note 8 - RELATED PARTY TRANSACTIONS

      The President, a major stockholder of the Company, owned all of the
outstanding shares of two party supplies stores for which no royalty fees were
charged. This individual was also the majority owner of two additional franchise
stores and was a 50% owner of one franchise through 1995. The Company received
royalty fees based on 3.0% of net sales from the majority owned stores. In
addition, a former Director of the Company owned two franchises and was a 50%
owner of one franchise through 1995, for which he paid royalty fees of 2.0% of
net sales. On February 28, 1997, the Company acquired these six franchise
stores.


                                      F-15

<PAGE>   48

                             PARTY CITY CORPORATION

                  NOTES TO FINANCIAL STATEMENTS --- (Continued)

Note 8 - RELATED PARTY TRANSACTIONS --- (Continued)

      Furthermore, an individual who was a Senior Vice President of the Company
through August 1995 owned two franchises. On August 1, 1997, the Company
acquired one of these stores. The amounts included in the accompanying financial
statements relating to the above are:

<TABLE>
<CAPTION>
                                                            Year Ended
                                                           December 31,
                                                           ------------
                                                    1997       1996      1995
                                                  ---------  ---------   -------
<S>                                               <C>        <C>        <C>     
Royalty fees                                      $  23,669  $ 208,227  $260,818
Royalty fees receivable (at end of period)        $      --  $  18,551  $ 16,572
</TABLE>

      The Company shared office space with an affiliate until July 1, 1995. The
affiliate charged the Company for rent and real estate taxes, utilities,
insurance and telephone. The Company was charged approximately $30,400 for the
year ended December 31, 1995, of which approximately $27,000 was for rent.
Beginning January 1, 1996, the Company shared warehouse space with an affiliate.
The Company charged the affiliate approximately $0 and $19,200 for rent for the
years ended December 31, 1997 and 1996, respectively. In addition, the Company
and its affiliates employ common bookkeeping personnel, for which the Company
charged its affiliates approximately $14,000, $94,500 and $74,200 for the years
ended December 31, 1997, 1996 and 1995, respectively. Office expenses allocated
from the affiliate to the Company are based upon the square footage occupied by
the Company. Personnel costs allocated to the affiliate are based upon an
analysis of the percentage of time individuals devote to services for the
affiliate stores. Management believes that both allocation methods are
reasonable to determine the appropriate expenses to be allocated.

      Amounts receivable and payable from related companies represent
non-interest bearing advances between affiliates with no specific repayment
terms. Amounts outstanding at December 31, 1996 were paid in January 1997.

     In August 1992, the Company sold shares of its Common Stock for $172,000 to
a former Vice President of the Company. The Company received a cash payment of
$32,391 and a promissory note for 209,414 shares. This note which bore interest
at 6.0%, was paid in three annual installments of $52,391, and was 
collateralized by the shares sold. The final payment was made in October 1995.

Note 9 - COMMITMENTS

      Employment Agreements - The Company has entered into various employment
agreements with two of its senior executives for periods of up to three years
expiring no later than September 22, 2001. Under the agreements, the covered
individuals are entitled to specified salaries over the contract periods;
bonuses are provided contingent upon certain Company and individual performance
criteria devised by the Company for each period. The commitments relating to
future services from such executives under the contracts as of December 31, 1997
are approximately $1,792,975.

      Real Estate - The Company leases real estate in connection with the
operation of corporate retail stores as well as its corporate office. The store
leases are for properties ranging in size from 6,750 to 15,900 square feet. The
terms range from ten years to twenty years, and expire by 2016. The leases
contain escalation clauses, renewal options from five years to ten years and
obligations for reimbursement of common area maintenance and real estate taxes.
Certain leases contain contingent rent based upon specified sales volume. For
the years ended December 31, 1997, 1996 and 1995, no such contingent rent was
paid.

      Other - The Company leases 12 motor vehicles. The term ranges from 24 to
36 months, and expire by 2000.


                                      F-16
<PAGE>   49

                             PARTY CITY CORPORATION

                  NOTES TO FINANCIAL STATEMENTS --- (Continued)

Note 9 - COMMITMENTS --- (Continued)

      Rent expense for all operating leases was $11,956,204, $3,779,292 and
$1,554,015 for the years ended December 31, 1997, 1996 and 1995, respectively.
Future minimum payments under operating leases at December 31, 1997 are as
follows:

<TABLE>
<S>                         <C>         
         1998               $ 17,186,979
         1999                 17,323,290
         2000                 17,529,695
         2001                 17,620,164
         2002                 17,865,729
         Thereafter           74,263,608
                            ------------

                            $161,789,464
                            ============
</TABLE>

      The Company has guaranteed a lease obligation for three of its franchises.
One lease, expiring in 2001, has future minimum payments of $518,925, and the
second lease, expiring in 2007, has future minimum payments of $2,438,667 and
the remaining lease, expiring in 2007, has future minimum payments of
$1,491,339.

Note 10 - LITIGATION

     The Company has been named a defendant in a complaint filed with the
Supreme Court of the State of New York, County of New York, on January 16, 1998
by each of Party City of Greenbrook, Inc., Party City of Watchung, Inc., Party
City of 22, Inc., Party City of Ralph Avenue, Inc. and Party City of Jersey
City, Inc., each a franchisee of the Company. The complaint alleges various
causes of action including, among other things, misappropriation of
information, diversion of favorable seasonal merchandise, misuse of advertising
royalties and failure to account for, and timely distribute, vendor rebates.
The Company believes that the allegations contained in the complaint are
without basis in fact, and that it has meritorious defenses to each of the
allegations. As this matter is in the very early stages, the Company cannot, at
present, assess its potential impact on the Company's operations or financial
condition.

     In addition to the foregoing, the Company is involved in various legal
proceedings arising out of the conduct of its business. The Company believes
that the eventual outcome of these proceedings will not have a material adverse
effect on the Company's financial condition or results of operations.

                                      F-17

<PAGE>   50

                             PARTY CITY CORPORATION

                       SUPPLEMENTARY FINANCIAL INFORMATION

NOTE 11 - SELECTED QUARTERLY FINANCIAL INFORMATION (UNAUDITED)

<TABLE>
<CAPTION>
                                                              Quarter Ended
1997                                      March 31,      June 30,   September 30,  December 31,
- -----------------------------------------------------------------------------------------------
<S>                                     <C>            <C>          <C>            <C>        
Total revenues                          $ 12,628,763   $22,454,959  $ 28,016,058   $76,631,020
Cost of goods sold and occupancy costs     9,382,493    13,755,624     18,152,37    45,081,206
Net Income/(Loss)                           (288,282)      897,143      (244,044)    7,304,978
Basic Earnings/(Loss) per share                 (.03)          .07          (.02)          .59
Diluted Earnings/(Loss) per share               (.03)          .07          (.02)          .57

<CAPTION>
                                                              Quarter Ended
1996                                      March 31,      June 30,   September 30,  December 31,
- -----------------------------------------------------------------------------------------------
<S>                                     <C>            <C>          <C>            <C>        
Total revenues                          $  5,981,012   $ 8,286,418  $  9,907,766   $24,353,189
Cost of goods sold and occupancy costs     3,334,320     4,362,640     5,339,627    12,900,857
Net Income/(Loss)                           (166,506)      499,168       345,660     3,077,203
Basic Earnings/(Loss) per share                 (.02)          .05           .03           .30
Diluted Earnings/(Loss) per share               (.02)          .05           .03           .29
</TABLE>

Earnings per share data has been retroactively adjusted for the three-for-two
common stock split that occurred on January 16, 1998.

NOTE 12 - SUBSEQUENT EVENT (UNAUDITED)

     On March 9, 1998, the Company signed a Commitment Letter to refinance and
replace the Company's existing loan facility with a $60,000,000 committed
revolving line of credit facility maturing three years after the closing date.
The terms of the Commitment Letter are subject to the negotiation and execution
of definitive loan documents.




                                      F-18

<PAGE>   51

                                LIST OF EXHIBITS

         3.1(1)     --      Certificate of Incorporation of the Company.
         3.2(1)     --      Bylaws of the Company.
         4.1(1)     --      Specimen stock certificate evidencing the Common
                            Stock.
         10.1(1)    --      Form of Unit Franchise Agreement entered into by the
                            Company and franchisees.
         10.2(1)    --      Employment Agreement, dated January 1, 1994 and
                            amended as of January 16, 1996, by and between the
                            Company and Steve Mandell.
         10.3(3)    --      Amendment to Employment Agreement dated March 5,
                            1997, by and between the Company and Steven Mandell.
         10.4(1)    --      Employment Agreement, dated January 1, 1994 and
                            amended as of January 16, 1996, by and between the
                            Company and Perry Kaplan.
         10.5(1)    --      Employment Agreement of David Lauber, dated June 12,
                            1995, by and between Company and David Lauber.
         10.6(1)    --      Employment Agreement of Lawrence Fine, dated October
                            13, 1995, by and between the Company and Lawrence
                            Fine.
         10.7(2)    --      Amended Stock Option Plan of the Registrant.
         10.8(1)    --      Amended and Restated 1994 Stock Option Plan of the
                            Company
         10.9(1)    --      Loan and Security Agreement, dated February 15, 1995
                            and amended as of October 6, 1995, by and between
                            Company and Midlantic Bank, N.A.
         10.10(3)   --      Commitment Letter between PNC Bank and Company.
         10.11(4)   --      Asset Purchase Agreement dated as of September 2,
                            1997 by and among the Registrant and Hammond
                            Retailing of Mesquite, L.C., Hammond Retailing of
                            West Plano, L.C., Hammond Retailing of Richardson,
                            L.C., Hammond Retailing of Arlington, L.C., Hammond
                            Retailing of Carrollton, L.C., Hammond Retailing of
                            Irving, L.C., Hammond Retailing of Medallion, L.C.,
                            Hammond Retailing of Red Bird LLC, Hammond Retailing
                            of Vista Ridge, LLC, Hammond Retailing of Pleasant
                            Grove, LLC, Hammond Retailing of White Rock, LLC,
                            Hammond Communications, Inc. and Mr. Geoffrey
                            Hammond (without exhibits or schedules).
         10.12(4)   --      Letter Agreement by and between the Registrant and
                            Hammond Retailing of Plano East, LLC dated July 7,
                            1997.
         10.13(4)   --      Third Amendment to Loan and Security Agreement dated
                            as of June 16, 1997, between the Registrant and PNC
                            Bank, National Association.
         10.14      --      Fourth Amendment to Loan and Security Agreement
                            dated as of March 10, 1998 between the Company and
                            PNC Bank, National Association.
         10.15      --      $60,000,000 credit facility Commitment Letter dated
                            March 9, 1998 by and between the Company and PNC
                            Bank N.A. as agent for a syndicate of banks
         10.16      --      Employment Agreement of David Lauber, dated
                            September 23, 1997 by and between the Company and
                            David Lauber.
         21.1               The wholly owned subsidiary of the Company is Party
                            City Michigan, Inc., incorporated October 23, 1997
                            in the state of Delaware. This subsidiary does
                            business under the name Party City Michigan Inc.
         23.1       --      Consent of Deloitte & Touche LLP.
         24.1       --      Power of Attorney (contained on the signature page
                            of this Report).
         27.1       --      Financial Data Schedule.

- ----------
Notes

(1)   Incorporated by reference to the Company's Registration Statement as
      amended on Form S-1 Number 333-350 as filed with the Commission on
      January 18, 1996.

(2)   Incorporated by reference to the Company's Registration Statement on Form
      S-8 as filed with the Commission on January 9, 1997.

(3)   Incorporated by reference to the Company's Registration Statement on Form
      S-1 as filed with the Commission on March 6, 1997.

(4)   Incorporated by reference to the Company's current Report on Form 8-K as
      filed with the Commission on September 12, 1997, as amended on
      November 10, 1994.


                                       28

<PAGE>   1
                                                                   Exhibit 10.14

                 FOURTH AMENDMENT TO LOAN AND SECURITY AGREEMENT

            THIS FOURTH AMENDMENT TO LOAN AND SECURITY AGREEMENT (this "Fourth
Amendment"), dated as of March 10, 1998, is entered into by and between PARTY
CITY CORPORATION, a Delaware corporation (the "Borrower"), and PNC BANK,
NATIONAL ASSOCIATION, successor by merger to Midlantic Bank, N.A. (the "Bank").

                                    RECITALS:

            A. The Borrower and the Bank are parties to a certain Loan and
Security Agreement, dated February 15, 1995, as amended by First Amendment to
Loan and Security Agreement, dated as of October 6, 1995 (the "First
Amendment"), by Second Amendment to Loan and Security Agreement, dated as of
December 15, 1996 (the "Second Amendment"), and by Third Amendment to Loan and
Security Agreement, dated as of June 16, 1997 (the "Third Amendment"; the Loan
and Security Agreement, as amended by the First Amendment, Second Amendment and
Third Amendment and as the same may be further amended from time to time, the
"Agreement"), pursuant to which (among other things) the Bank agreed to make
revolving credit loans to the Borrower, the outstanding principal of which
converted to term loans at scheduled intervals; and

            B. The Borrower has requested that the Bank amend certain terms of
the Agreement to provide for a temporary increase of the Revolving Credit Loan;
and

            C. The Bank is willing to so amend the Agreement, upon and subject
to the terms and conditions set forth herein.

            NOW, THEREFORE, in consideration of the premises and the mutual
covenants and agreements set forth herein, and for value received by each party,
the parties hereto, intending to be legally bound hereby, agree as follows:

            Section 1. DEFINITIONS

            1.1. Existing Definitions. Unless otherwise defined herein,
capitalized terms used herein shall have the meanings set forth in the
Agreement. The definitions of the following defined terms used in the Agreement
are amended as set forth herein and such amended definitions shall apply
wherever such defined terms are used in the Loan Documents.

            (a) Amended Revolving Credit Note. The definition of the term
"Amended Revolving Credit Note" set forth in the First Amendment is deleted and
the following is substituted therefor:

            "'Amended Revolving Credit Note' shall mean the amended and restated
            promissory note of the Borrower, in substantially the form of
            Exhibit A annexed to this Fourth Amendment, evidencing the Revolving
            Credit Loan and replacing the Amended Revolving Credit
<PAGE>   2

            Note dated June 16, 1997, and any amendment, modification,
            restatement or renewal thereof or replacement or substitution
            therefor."

            (b) Revolving Credit Maximum. The definition of the term "Revolving
Credit Maximum" set forth in the Agreement is deleted and the following is
substituted therefor:

            "'Revolving Credit Maximum' shall mean the sum of $25,000,000
            through and including April 30, 1998, and $20,000,000 thereafter."

            1.2. Additional Definition. For purposes of the Agreement and the
other Loan Documents, the term:

            "'Fourth Amendment' shall mean this Fourth Amendment to Loan and
            Security Agreement."

Section 2. THE REVOLVING CREDIT LOAN

            2.1. Amendment to the Revolving Credit Loan. Section 2.1(a) of the
Agreement is deleted and the following is substituted therefor:

            "(a) Upon and subject to the terms and conditions hereof, the Bank
            agrees to make available, at any time and from time to time, until
            the Termination Date, for Borrower's use and upon the request of
            Borrower therefor, advances (each, a "Revolving Credit Advance");
            provided, however, that after giving effect to each requested
            Revolving Credit Advance, at no time shall the sum of the aggregate
            amount of Revolving Credit Advances outstanding exceed the Revolving
            Credit Maximum then in effect. If at any time the sum of the
            aggregate amount of Revolving Credit Advances outstanding exceed the
            Revolving Credit Maximum then in effect, Borrower shall immediately,
            and without demand from Bank, pay to Bank the principal amount in
            excess of the Revolving Credit Maximum."

Section 3. CONDITIONS; COVENANTS

            3.1. Conditions to this Fourth Amendment. The Bank's agreement to
amend the Agreement is subject to the conditions precedent that the Bank shall
have received, or waived the receipt of, the following:

            (a) the Amended Revolving Credit Note, duly executed and delivered
by Borrower to the Bank;


                                       2
<PAGE>   3

            (b) resolutions of the board of directors of Borrower, certified by
the Secretary of Borrower as of the date hereof to be duly adopted and in full
force and effect on such date, authorizing the execution and delivery of this
Fourth Amendment and the increased borrowing hereunder;

            (c) copies of (i) the certificate of incorporation of the Borrower
and all amendments thereto, and (ii) the by-laws of the Borrower, certified by
the Secretary of the Borrower as true and complete and in full force and effect
as of the date hereof;

            (d) an opinion of St. John & Wayne, counsel to the Borrower, as to
such matters relating to the Borrower and the Loans as the Bank may reasonably
request;

            (e) UCC-1 financing statements deemed necessary by the Bank in order
to perfect its security interest in the Collateral;

            (f) evidence that the insurance policies provided for in Section
7.20 of the Agreement are in full force and effect, with appropriate loss
payable and additional insured clauses in favor of the Bank, certified by the
insurer;

            (g) payment of all fees and expenses incurred by the Bank in
connection with this Fourth Amendment including, but not limited to, fees and
expenses of attorneys;

            (h) updated listing of store locations of the Borrower; and

            (i) such other agreements, documents, corporate resolutions and
certificates, filings, recordations and instruments as the Bank may reasonably
request.

      3.2 Post Closing Covenants. The Borrower covenants and agrees that it
shall deliver to the Bank the following, all in form and substance satisfactory
to the Bank and its counsel:

            (a) within thirty (30) days after the date hereof, copies of the
leases for each store location of the Borrower set forth in Section 3.1 (i)
above; and

            (b) within ten (10) days after the date hereof, a guaranty by Party
City Michigan, Inc., in form and substance satisfactory to the Bank and its
counsel, guaranteeing all of Borrower's Obligations to the Bank; and

            (c) within ten (10) days after the date hereof, certificates of the
appropriate Governmental Authorities, dated the most recent practicable date
prior to the date hereof, showing that Borrower is organized and in good
standing in the State of its organization and in each jurisdiction where it is
qualified as a foreign corporation.


                                       3
<PAGE>   4

Section 4. SECURITY

      4.1 Reaffirmation of Security Interest and Liens. The Borrower
acknowledges and agrees that the security interests and other Liens granted by
it to the Bank under the Agreement and the Loan Documents are and remain valid
and first priority Liens on the Collateral (other than Permitted Encumbrances),
and the Borrower represents and warrants that, as of the date hereof, there are
no set-offs or defenses to the Bank's exercise of any rights or remedies
available to it as a creditor in realizing upon the Collateral under the terms
and conditions of the Loan Documents. The Borrower agrees that the Liens granted
by it under the Agreement shall continue and shall secure the Obligations of the
Borrower to the Bank, as amended as set forth herein.

Section 5. RATIFICATION AND AMENDMENT OF REPRESENTATIONS, WARRANTIES AND 
           COVENANTS; CONTINUATION OF REVOLVING CREDIT LOAN

      5.1. Ratification. Except as set forth on Schedule A attached hereto, the
Borrower hereby ratifies, confirms and restates, as if set forth herein in their
entirety, all representations, warranties, covenants, acknowledgments and
agreements set forth in Sections 6, 7, 8, 9 and 10 of the Agreement at and as of
the date hereof (other than representations, warranties and covenants which
expressly speak only as of a different date), and affirmatively states that all
of the same are true and accurate as of the date hereof and shall be and remain
in full force and effect, subject only to changes effected by this Fourth
Amendment and/or changes previously disclosed to the Bank in writing. In
addition, the Borrower represents and warrants to the Bank that:

            (a) Borrower has the power and authority to enter into this Fourth
Amendment;

            (b) the execution, delivery and performance of this Fourth Amendment
and the instruments and agreements executed and delivered by the Borrower in
connection herewith have been duly authorized by all requisite corporate action
and this Fourth Amendment and the instruments and agreements executed and
delivered in connection herewith constitute the legal, valid and binding
obligations of the Borrower, enforceable against it in accordance with their
terms;

            (c) the copies of good standing certificates delivered to the Bank
pursuant to Section 3.1(c) above are true and correct copies of the respective
certificates received from the appropriate Governmental Authorities;

            (d) the audited financial statements of the Borrower as at December
31, 1996 and unaudited financial statements of the Borrower as at September 30,
1997 and December 31, 1997, which were previously furnished to the Bank, were
prepared in accordance with GAAP consistently applied throughout the period
involved and present fairly the financial position of the Borrower as at the
date thereof and the results of operations and cash flows of the Borrower for
the period then ended;


                                       4
<PAGE>   5

            (e) no changes having a Material Adverse Effect have occurred since
the date of such financial statements referred to in Section 5.1(d) above; and

            (f) no Default or Event of Default has occurred and is continuing or
will result from the execution, delivery and performance of this Fourth
Amendment and the instruments and agreements executed and delivered in
connection herewith.

      5.2. Continuation of Revolving Credit Loans. The Borrower and the Bank
agree that as of the date hereof, the outstanding principal amount of the
Revolving Credit Loan is $20,000,000, which amount shall be continued as
outstanding under the Amended Revolving Credit Note, together with interest
accrued thereon.

Section 6. MISCELLANEOUS

      6.1. Continued Effectiveness. Except as specifically amended by and/or
inconsistent with this Fourth Amendment, all of the terms and conditions of the
Agreement shall remain unchanged and in full force and effect and are hereby
ratified, adopted and confirmed in all respects. All references to the Agreement
in any Loan Document shall hereafter be deemed to refer to the Agreement as
amended by this Fourth Amendment. This Fourth Amendment is a Loan Document.

      6.2. Payment of Expenses. Borrower shall pay the fees and expenses
(including, but not limited to, reasonable attorneys' fees and expenses, notary
fees, searches and recording fees) incurred by the Bank in connection with the
preparation, negotiation, execution and delivery and enforcement of this Fourth
Amendment and the documents executed and delivered in connection herewith and
any and all renewals, modifications, amendments and waivers hereof and
hereunder.

      6.3. Entire Agreement. This Fourth Amendment, together with the other Loan
Documents, constitutes the entire agreement between the parties with respect to
the subject matter hereof and supersedes any prior agreements, written or oral,
with respect to such subject matter.

      6.4. Counterparts. This Fourth Amendment may be executed in one or more
counterparts, each of which shall be deemed to be an original and all of which
together shall constitute one and the same agreement, and any party may execute
this Fourth Amendment by signing any such counterpart.

      6.5. Governing Law. This Fourth Amendment shall be interpreted, and the
rights and liabilities of the parties hereto, whether arising in contract or
tort and howsoever pertaining to the parties' relationship, shall be determined
in accordance with the laws of the State of New Jersey.

      6.6. Headings. The section titles contained in this Fourth Amendment shall
be without substantive meaning or content of any kind whatsoever and are not a
part of the agreement between the parties.


                                       5
<PAGE>   6

      IN WITNESS WHEREOF, the parties have executed this Fourth Amendment the
day and year first above-written.

                                              PARTY CITY CORPORATION, a

                                              Delaware corporation


                                              By: /s/ David E. Lauber
                                                 -------------------------------
                                              Name: David E. Lauber
                                              Title: Executive Vice President

                                              PNC BANK, NATIONAL

                                              ASSOCIATION


                                              By: /s/ David Krietzberg
                                                 -------------------------------
                                              Name: David Krietzberg
                                              Title: Vice President


                                       6
<PAGE>   7

                                    Exhibit A

                              AMENDED AND RESTATED
                              REVOLVING CREDIT NOTE

$25,000,000.00                                                   March ___, 1998
              
            FOR VALUE RECEIVED, the undersigned, PARTY CITY CORPORATION, a New
Jersey corporation (the "Borrower"), having its chief executive offices located
at 400 Commons Way (Building C), Rockaway, New Jersey 07866, hereby
unconditionally promises to pay on the Termination Date (as defined in the Third
Amendment identified below) to the order of PNC BANK, NATIONAL ASSOCIATION,
f/k/a MIDLANTIC BANK, NATIONAL ASSOCIATION (the "Bank"), at its office at PNC
Business Credit, Two Tower Center Boulevard, East Brunswick, New Jersey 08816,
or at such other place as the holder hereof may direct, in lawful money of the
United States of America and in immediately available funds, the principal
amount of (a) TWENTY FIVE MILLION DOLLARS ($25,000,000), or, if less, (b) the
aggregate unpaid principal amount of all Revolving Credit Advances made by the
Bank to the Borrower pursuant to Section 2.1 of that certain Loan and Security
Agreement, dated February 15, 1995 by and between the Borrower and the Bank, as
amended by First Amendment to Loan and Security Agreement, dated as of October
6, 1995, Second Amendment to Loan and Security Agreement, dated as of December
15, 1996, Third Amendment to Loan and Security Agreement, dated as of June 16,
1997, and Fourth Amendment to Loan and Security Agreement (the "Fourth
Amendment") dated as of the date hereof (as so amended and as further amended
from time to time, the "Loan Agreement"). The Borrower further agrees to pay
interest on the unpaid principal amount outstanding hereunder from time to time
from the date hereof in like money at such office at the rates and on the dates
specified in Section 4.1 of the Loan Agreement as designated in the Notice of
Borrowing received from the Borrower. After the occurrence and during the
continuation of an Event of Default, the interest rate shall be the Default
Rate.

            This Note is the Amended and Restated Revolving Credit Note referred
to in the Fourth Amendment, and is entitled to the benefits thereof, is secured
as provided therein and is subject to optional and mandatory prepayment as set
forth therein. Capitalized terms used herein, unless otherwise defined, have the
meanings given to them in the Loan Agreement.

            Upon the occurrence of any one or more of the Events of Default
specified in the Loan Agreement, all amounts then remaining unpaid on this Note
shall become immediately due and payable, all as provided therein.

            All parties now and hereafter liable with respect to this Note,
whether maker, principal. surety, guarantor, endorser or otherwise, hereby waive
presentment, demand and protest and notice of presentment, dishonor, protest,
default, nonpayment, maturity, release, compromise, settlement,
<PAGE>   8

extension or renewal and any and all other notices and demands whatsoever in
connection with the delivery, acceptance, performance, default or enforcement of
this Note. The provisions of this Note are binding on the assigns and successors
of the Borrower and shall inure to the benefit of the Bank, its successors and
assigns. If this Note is placed in the hands of an attorney for collection, the
undersigned shall pay all reasonable disbursements and fees of such attorney.
This Note shall be governed by and construed in accordance with the laws of the
United States of America and the internal laws of the State of New Jersey
(without giving effect to the principles of conflicts of law).

            No provision of this Note may be changed or waived orally, but only
by an instrument in writing signed by the party to be charged by such change or
waiver.

            This Note amends, restates and supersedes, but is not in
satisfaction or a novation of, the Amended Revolving Credit Note of Borrower,
dated June 16, 1997, in the original principal sum of $20,000,000.

            THE BORROWER WAIVES THE RIGHT TO TRIAL BY JURY AND THE RIGHT TO
INTERPOSE ANY SETOFF OR COUNTERCLAIM OF ANY NATURE EXCEPT FOR MANDATORY
COUNTERCLAIMS.

            IN WITNESS WHEREOF, the Borrower has executed this Note as of the
day and year first above-written.

                                            PARTY CITY CORPORATION, a New
                                            Jersey corporation

Attest:

                                            By:                                
- --------------------------------               --------------------------------
                                            Name:
                                            Title:


                                       2
<PAGE>   9

                                  SCHEDULE "A"

      1. The Company will within fifteen (15) days after the date hereof be in
compliance with the requirements of Section 6.2(c) of the Agreement and shall
submit an updated Schedule 7.2 to the Bank.

      2. Schedule 7.3 is updated to reflect that the Company has one subsidiary,
Party City Michigan, Inc., a Delaware corporation.

      3. The Borrower has regularly obtained language of waiver in its leases
with the landlords of each of its store locations; however, the Borrower has not
consistently obtained a separate Landlord Waiver and Consent Agreement for each
location.

<PAGE>   1
                                                                   Exhibit 10.15

                         [LETTERHEAD OF PNC BANK, N.A.]
March 9, 1998
                                                                         PNCBANK
Mr. David Lauber
Party City Corporation
400 Commons Way
Rockaway, NJ  07866

Dear Mr. Lauber:

Party City Corporation (the "Company") has requested that PNC Bank, National
Association ("PNC Bank" or the Agent") underwrite up to $60,000,000 of credit
facilities (the "Financing") for general corporate purposes including the
refinancing of existing PNC Bank indebtedness, providing for store expansion,
and the acquisitions of franchise stores.

We are pleased to inform you that PNC Bank commits to provide $60,000,000 of the
Financing described in the attached Summary of Terms and Conditions (the
"Summary"), subject to the terms and conditions referred to in this letter and
the Summary. The Summary includes a description of the principal terms of the
proposed credit facilities connected with the Financing, and is intended as a
framework for the documentation and as a basis for further discussion of the
Financing's terms, as appropriate. The Financing will be documented in a
definitive credit agreement (the "Credit Agreement") and other agreements,
instruments, certificates, and documents called for by the Credit Agreement or
which PNC BANK may otherwise require (collectively, the "Credit Documents"), to
be delivered at the closing of the Financing (the "Closing"). The terms of the
Credit Documents shall prevail over the terms of this letter.

PNC Bank's obligations are conditioned on the execution and delivery of the
Credit Documents to PNC BANK in form and content satisfactory to PNC BANK.
Because not all of the terms can be set forth in the Summary, a failure by the
Bank or the Company to agree on the definitive terms of the Credit Documents
will not constitute a breach of this commitment. This letter is also subject to
acceptance by the Company as provided below and the statutory and other
requirements under which PNC BANK is governed.

In addition to the terms and conditions set forth in the Summary, PNC Bank's
commitment to provide the proposed Financing is further subject to: (i) there
being no material adverse change in the financial condition, business,
operations, properties, or prospects of the Company from the information
provided to PNC BANK in its due diligence process; and (ii) the non-occurrence
of any material adverse change in the loan
<PAGE>   2

Party City Corporation
March 9, 1998
Page 2


syndication or capital market conditions generally, which would affect the
syndication efforts by PNC BANK in its capacity as Agent in respect of any
portion of the Financing.

This letter is issued in reliance on the information provided to PNC BANK by the
Company in connection with the Company's request for the Financing and the
information in any supporting document and material. PNC Bank may terminate this
commitment if there is any material misrepresentation or material inaccuracy in
the information or any failure to include material information with the request.

By executing this letter, the Company agrees to indemnify and hold harmless PNC
Bank or any affiliate thereof and any assignees or participants thereof and
their respective officers, directors, employees, affiliates and agents from and
against any and all losses, claims, damages, liabilities, costs and expenses
(including without limitation reasonable fees and expenses of counsel) which may
be incurred by any of them in connection with any investigation, litigation or
other proceeding arising in connection with the Financing, other than for their
own gross negligence or willful misconduct. The Company's obligations hereunder
shall be in addition to any other liability it may otherwise have.

The Company agrees to pay the fees set forth in the Summary. PNC BANK shall be
reimbursed from time to time by the Company upon request for all reasonable
out-of-pocket expenses (including without limitation reasonable fees and
expenses of counsel) which it may incur in the negotiation, preparation, due
diligence, execution and delivery of this letter, the Credit Documents and other
documentation and any assignment or participation of its interests herein,
regardless of whether the transaction contemplated by this letter is completed
or the Credit Documents are signed.

The terms contained in this letter and the Summary are confidential and, except
for disclosure to the Company's board of directors, officers and employees,
professional advisors retained by the Company in connection with this
transaction, or as may be required by law, may not be disclosed in whole or in
part to any other person or entity without PNC Bank's prior written consent.
This letter is solely for the benefit of the Company and no other person or
entity shall obtain any rights hereunder or be entitled to rely or claim
reliance upon the terms and conditions hereof.

This commitment letter may not be assigned by the Company and no rights of the
Company hereunder may be transferred without the prior written consent of PNC
Bank. PNC BANK may elect to (a) assign a portion of its rights and obligations
hereunder so that the assignee may become a party to the Credit Agreement and
(b) arrange for the sale of participation interests in its commitment hereunder
and/or loans made by it as contemplated hereby. In the event of any assignment
referred to in (a) above, the assignor shall be released of all obligations
assumed by the assignee.
<PAGE>   3

Party City Corporation
March 9, 1998
Page 3


This commitment letter shall be governed by and construed in accordance with the
laws of the State of New Jersey.

PNC Bank and any assignees or participants will in no event be responsible or
liable for any consequential damages that may be incurred or alleged by any
person as a result of this letter. No modification or waiver of any of the terms
and conditions of this letter will be valid and binding unless agreed to in
writing by PNC BANK. When accepted, this letter constitutes the entire agreement
between PNC BANK and the Company concerning the Financing and replaces all prior
understandings, statements and negotiations.

This commitment letter will expire on March 20, 1998, unless on or before that
date the Company signs and returns the enclosed copy of this letter along with
the Commitment Fee stated below. Once accepted, PNC Bank's obligations under
this letter will expire automatically and without further liability to PNC BANK
on May 20, 1998 if the Financing has not closed on or before that date. Both of
these expiration dates may be extended only if agreed to in writing by PNC Bank.

If the foregoing accurately sets forth our understanding, please indicate your
acceptance hereof by signing the enclosed copy of this letter and returning it
to us with payment of our commitment fee in the amount of $100,000. This
Commitment Fee along with the previously submitted deposit of $30,000 is
considered non-refundable whether or not the transaction closes. These fees
shall be applied to the underwriting fee due at closing. We are pleased to have
this opportunity and very much look forward to working with you.

Sincerely,

PNC Bank, National Association


David Krietzberg
Vice President

Agreed to and accepted:

Party City Corporation

By: /s/ David Lauber
   ----------------------
Date: 3/18/98

cc: Steven Mandell
<PAGE>   4

Party City Corporation
March 9, 1998
Page 4


                         Summary of Terms and Conditions
                              $60,000,000 Revolver
                                  March 9, 1998

Borrower:               Party City Corporation (the "Company").

Agent:                  PNC Bank, National Association ("PNC Bank or Agent")

Banks:                  The Agent and lending institution(s) acceptable to the
                        Company and the Agent providing a portion of the Credit
                        Facilities described below (the "Banks").

Credit Facility:        Subject to acceptable documentation, PNC BANK
                        commits to provide up to $60,000,000 of a $60,000,000
                        three-year revolving credit facility (the "Credit
                        Facility").

Purpose:                Refinance existing indebtedness, provide for store
                        expansion, acquisitions of existing Party City
                        franchised stores, and general corporate purposes.

Maturity:               Three years from closing.

Repayment:              At maturity. Until maturity, the Company may borrow,
                        repay and reborrow an amount not to exceed $60,000,000.

Interest Rate on the
Credit Facility:        The Borrower will have the option of Interest Rates tied
                        to the Base Rate or LIBOR. Interest Rates will be tiered
                        based on the Company's Fixed Charge Coverage Ratio
                        according to the attached Pricing Grid. The initial
                        measurement date shall be as of 3/31/98.

                        The Fixed Charge Coverage Ratio is defined as the ratio
                        of EBITR to Fixed Charges.

                        EBITR is defined as net income (before extraordinary
                        income) plus income tax expense, interest expense,
<PAGE>   5

Party City Corporation
March 9, 1998
Page 5


                        and rent expense, all measured as of the end of each
                        quarter for the previous four quarters.

                        Fixed Charges is defined as the sum of interest expense
                        and rent expense, both measured as of the end of each
                        quarter for the previous four quarters.

                        The Base Rate is the higher of PNC Bank's Prime rate as
                        defined in the documentation or the Federal Funds rate
                        plus One Half of One Percent (1/2%).

                        Interest on Base Rate borrowings is calculated on an
                        actual/365 or 366 day basis and is payable quarterly.

                        Interest on LIBOR borrowings is calculated on an
                        actual/360 day basis and is payable the earlier of
                        quarterly or on the last day of each interest period.
                        LIBOR advances will be available for periods of 1,2,3 or
                        6 months. LIBOR pricing will be adjusted for any
                        statutory reserves.

                        The Company may have no more than five borrowing
                        tranches, including the Base Rate tranche, at any one
                        time.

                        Subsequent to an Event of Default which continues beyond
                        any applicable cure period, outstandings shall bear
                        interest at Two Percent (2.00%) over the rate of
                        interest applicable under the Base Rate pricing option.

Underwriting Fee:       75 basis points ($450,000) payable to the Agent at
                        closing, less any deposits and commitment fees already
                        paid by the Company to the Agent for this specific
                        transaction.

Agent's Fee:            $15,000 per annum payable to the Agent, assuming
                        three Banks as lenders. The Agent's Fee will be
                        increased by $5,000 per annum for each additional Bank
                        that becomes a lender.

Yield Protection:       The Company shall pay the Banks such additional amounts
                        as will compensate the Banks in the event
<PAGE>   6

Party City Corporation
March 9, 1998
Page 6


                        applicable law, change in law, or in interpretation of
                        law, subjects the Banks to reserve requirements, capital
                        requirements, taxes (except for taxes on the overall net
                        income of the Banks) or other charges which increase the
                        cost or reduce the yield to the Banks, under customary
                        yield protection provisions.

Expenses:               Reasonable out-of-pocket expenses incurred by Agent
                        shall be for the account of the Company. These include
                        fees and expenses of the Agent's legal counsel.

Collateral:             First priority perfected lien on all receivables,
                        including franchise royalties and fees, inventory,
                        equipment, furniture, fixtures, improvements and
                        intangibles, as well as the right to obtain a mortgage,
                        or such other security interest in any real property of
                        the Borrower, as Agent in its discretion deems necessary
                        in the future.

Mandatory Commitment
Reductions:             Mandatory commitment reductions will be required upon
                        any material sale of assets as defined in the
                        documentation. Prepayments will not be required,
                        however, if after-tax proceeds from asset sales totaling
                        up to $500,000 are used to acquire substitute assets in
                        the ordinary course of business and such assets are
                        pledged to the Banks within thirty (30) days.

Interest Rate 
Protection:             Minimum Twenty Five Percent (25%) of outstandings under
                        the Credit Facility to be hedged, as defined in the
                        documentation, at all times, which shall be secured by
                        the Collateral as defined herein.

Representations and
Warranties:             The documentation shall require typical representations
                        and warranties as to matters expected in a Credit
                        Facility of this nature including, but not limited to:

                        a. Organization and qualification.

                        b. Capitalization and ownership.
<PAGE>   7

Party City Corporation
March 9, 1998
Page 7


                        c. Subsidiaries.

                        d. Power and authority.

                        e. Validity, binding effect and enforceability.

                        f. No conflict.

                        g. Litigation.

                        h. Title to properties.

                        i. Financial statements; no material adverse change.

                        j. Margin stock.

                        k. Full disclosure.

                        l. Taxes.

                        m. Consents and approvals.

                        n. No Event of Default; compliance with contracts and
                           instruments.

                        o. Patents, trademarks, copyrights, licenses.

                        p. Security interests.

                        q. Mortgage liens.

                        r. Status of pledged collateral.

                        s. Insurance.

                        t. Compliance with laws.

                        u. Material contracts.

                        v. Investment companies.
<PAGE>   8

Party City Corporation
March 9, 1998
Page 8


                        w. Plans and benefit arrangements.

                        x. Employment matters.

                        y. Environmental matters.

                        z. Senior debt status.

                        aa. Year 2000 Compliance

                        Other Representations and Warranties as appropriate.

Conditions Precedent
to Closing:             Receipt by Agent of the following, in form and substance
                        satisfactory to the Agent and the Banks:

                        a.    Closing certificate as to accuracy of
                              Representations and Warranties, compliance with
                              covenants and absence of Event of Default or
                              Potential Event of Default.

                        b.    Certified resolutions, incumbency certificate and
                              corporate documents.

                        c.    Delivery of all definitive financing documents and
                              evidence of filing of all collateral documents.

                        d.    Opinion(s) of counsel.

                        e.    Receipt of audited December 31, 1997 financial
                              statements by independent certified public
                              accountants satisfactory to PNC BANK.

                        f.    Receipt of management's financial projections
                              prepared for fiscal year 1998 on a quarterly
                              basis.

                        g.    No material adverse change.

                        h.    No material litigation.
<PAGE>   9

Party City Corporation
March 9, 1998
Page 9


                        i.    Evidence of required insurance.

                        j.    Payment of all fees and expenses.

                        k.    A schedule detailing as to all Company locations:
                              store name, store number, address, and square
                              footage. A copy of all leases for all
                              Company-owned stores. A schedule of leases that do
                              not contain Landlord Waivers, the total number of
                              which shall not exceed the number of leases that
                              have been previously waived in writing by PNC
                              BANK.

                        l.    The Company and PNC BANK shall have agreed to a
                              modification of the standard Landlord Waiver
                              language contained in all future Company-owned
                              stores leases.

                        Other Conditions Precedent to Lending as appropriate in
                        the discretion of PNC BANK.

Affirmative Covenants   The Company will:

            o     Provide within 45 days after each month end, monthly unaudited
                  financial statements of month end, along with individual
                  Company-owned store profit and loss reports for the
                  year-to-date period then ending, depicting actual, budget,
                  variance analysis, and comparisons to the same period the
                  prior year and a Certificate of Compliance from the CEO,
                  President or CFO.

            o     Provide within 45 days after each of the first three fiscal
                  quarters, quarterly unaudited financial statements and 10Q's,
                  along with a Certificate of Compliance from the CEO, President
                  or CFO. In the event that a subsidiary is created, then
                  consolidated and consolidating financial reporting will be
                  required.

            o     Provide within 90 days after each fiscal year end, audited
                  financial statements and 10K along with (i) a report of an
                  independent Certified Public Accountant satisfactory to the
                  Agent, (ii) any management letters of such accountants
                  addressed to the Company, (iii) a Certificate of Compliance
                  from the CEO, President or CFO and (iv) Annual Report and
                  Shareholder Proxy Statements. In the event that a subsidiary
                  is created, then consolidated and consolidating financial
                  reporting will be required.
<PAGE>   10

Party City Corporation
March 9, 1998
Page 10


            o     Provide within fifteen (15)days from the date of possession of
                  new Company-owned stores, a listing with detailed address
                  information and a copy of the associated lease agreement,
                  together with UCC-1 form or forms executed by the Borrower
                  suitable for recording in the affected jurisdiction(s).

            o     Provide prior to each year end, a three year projection of
                  financial statements showing detailed income statements,
                  balance sheets, and cash flow statements by month for the
                  first year and by quarter for each of the subsequent two
                  years. The first year cash flow should include a detailed
                  schedule of cash receipts and disbursements and show the
                  beginning and month end borrowings. In addition, the Company
                  will supply a detailed budget showing individual store Profit
                  And Loss Reports forecasted for the upcoming year including,
                  but not limited to, expected store openings, and capital
                  expenditures.

            o     All reports prepared by outside accountants shall be
                  accompanied by a writing evidencing the Company's knowledge
                  that such reports are being supplied to Agent by the
                  accountants and that Agent and the Banks are intended to rely
                  upon such reports.

                        Other Affirmative Covenants as deemed appropriate in the
                        Agent's discretion.

Negative Covenants:     The Company will not breach the following required
                        ratios or covenants:


                        Liquidity Ratio - The ratio of the Company's cash,
                        accounts receivable and inventory to outstandings under
                        the Credit Facility shall not be less than the
                        following:

<TABLE>
<CAPTION>
                                               1998-2000
                                               ---------
<S>                                            <C> 
                               Jan.- Apr.      1.50:1.00
                               May-Aug.        1.40:1.00
                               Sept.-Dec.      1.50:1.00
</TABLE>

                        b.    Leverage - The Company's ratio of Total
                              Indebtedness to EBITDA shall not exceed the
                              following:
<PAGE>   11

Party City Corporation
March 9, 1998
Page 11


<TABLE>
<S>                                  <C>               <C>
                                     1st Quarter       2.50:1.00
                                     2nd Quarter       2.50:1.00
                                     3rd Quarter       3.25:1.00
                                     4th Quarter       1.50:1.00
</TABLE>

                              If Leverage exceeds 2.50:1 as of the end of the
                              3rd Quarter, the Leverage covenant shall be
                              measured again as of 10/31/XX and shall not exceed
                              1.50:1. For purposes of this test only, Total
                              Indebtedness shall be as of 11/10/XX while EBITDA
                              shall represent the twelve months ended 10/31/XX.

                              Total Indebtedness is defined as the Company's
                              consolidated long and short term indebtedness for
                              borrowed money, capital leases, guarantees and
                              letters of credit, all measured as of the end of
                              each quarter.

                              EBITDA is defined as net income (before
                              extraordinary income), plus income tax expense,
                              interest expense, depreciation and amortization
                              expense, all measured as of the end of each
                              quarter for the previous four quarters.

                        c.    Fixed Charge Coverage Ratio - As of the end of
                              each fiscal quarter, the Company's ratio of EBITR
                              to Fixed Charges shall not be less than the
                              following:

<TABLE>
<S>                                  <C>               <C>
                                     1st Quarter       1.35:1
                                     2nd Quarter       1.35:1
                                     3rd Quarter       1.20:1
                                     4th Quarter       1.50*
</TABLE>
                                                     
                                     * Reduced to 1.40:1 for the fourth quarter
                                     1999 and 2000.

                              EBITR is defined as net income
                              (before extraordinary income) plus income tax
                              expense, interest expense, and rent expense, all
                              measured 
<PAGE>   12

Party City Corporation
March 9, 1998
Page 12


                              as of the end of each quarter for the previous
                              four quarters.

                              Fixed Charges is defined as the sum of interest
                              expense and rent expense, both measured as of the
                              end of each quarter for the previous four
                              quarters.

                        d.    Tangible Net Worth - The Company's tangible net
                              worth shall not be less than $30,000,000 at
                              12/31/97 plus 50% of annual net income plus 100%
                              of the net proceeds of any new equity issuances by
                              the Company. This covenant shall be tested on an
                              annual basis.

                        e.    Minimum Net Worth and/or Maximum Debt to Net Worth
                              Such a covenant, to be tested on a quarterly
                              basis, will be negotiated for inclusion in the
                              definitive documentation.

                        f.    Capital Expenditures - Capital expenditures,
                              including capitalized leases but excluding
                              acquisition costs of intangible assets, shall not
                              exceed the amounts shown opposite each period
                              below.

<TABLE>
<CAPTION>
                                     FYE         Amount
                                     ---         ------
<S>                                  <C>         <C>        
                                     1998        $26,000,000
                                     1999        $26,000,000
                                     2000        $26,000,000
</TABLE>

                        g.    Limitation on sale of assets.

                        h.    Restriction on loans, advances and investments.

                        i.    Limitation on additional indebtedness, liens and
                              leases.

                        j.    Prohibition against cash distributions to
                              shareholders.

                        k.    Prohibition on change of business.
<PAGE>   13

Party City Corporation
March 9, 1998
Page 13


                        l.    Prohibition on change of control.

                        m.    No Mergers or acquisitions permitted, except under
                              the following conditions: (1) the Company is the
                              surviving entity, (2) the Company is in proforma
                              compliance with all covenants after taking the
                              acquisition into account, (3) the entity being
                              acquired is an existing Party City franchisee, (4)
                              purchase multiple and structure is consistent with
                              the Company's stated parameters and prior
                              acquisitions, and (5) cash consideration for
                              acquisitions limited to $12,500,000 in the
                              aggregate per fiscal year and limited to
                              $30,000,000 in aggregate during the term of the
                              Facility.

                        n.    The Company shall not execute new store leases
                              that do not contain a Landlord Waiver in language
                              that conforms to the new Standard Waiver language
                              to be formalized or that is not otherwise
                              satisfactory to PNC BANK for all Company-owned
                              stores without PNC BANK's prior written consent.

                        Other Negative Covenants as appropriate.

Events of Default:      Events of Default typical to a transaction of this
                        nature will be required, to include, but not be limited
                        to:

                        a.    Payment default.

                        b.    Breach of Representations or Warranties.

                        c.    Violation of covenant(s).

                        d.    Cross default to other debt.

                        e.    Bankruptcy, insolvency.

                        Other Events of Default as deemed appropriate in the
                        Agent's discretion.
<PAGE>   14

Party City Corporation
March 9, 1998
Page 14


Required Banks:         For the purpose of making amendments or waivers to the
                        credit agreement, approval by Banks whose commitments
                        under the Credit Facilities aggregate at least 66.67%
                        will be required. However, unless agreed to by all
                        Banks, no amendment or waiver shall change the principal
                        amount, reduce the rate of interest or fees, postpone
                        the scheduled payment of any principal, interest or
                        fees, release material collateral or change the
                        definition of Required Banks.

Assignments and
Participations:         Banks will be permitted to assign and participate their
                        portion of the Credit Facility. Assignments will be in
                        minimum amounts of $5,000,000 and assignees will be
                        subject to the consent of the Company and the Agent,
                        such consent not to be unreasonably withheld. In the
                        event of participation, as opposed to assignments,
                        voting rights to participants will be limited to change
                        in principal amount, reduction of the rate of interest
                        or fees, postponement of the scheduled payment of any
                        principal, interest or fees or release of any
                        collateral. Assignments will be subject to the payment
                        by the assigning Bank of a $3,500 service fee to the
                        Agent.

Governing Law:          This commitment shall be governed by and construed in
                        accordance with the laws of the State of New Jersey. The
                        parties will consent to New Jersey jurisdiction and will
                        waive all rights to jury trial.
<PAGE>   15

Party City Corporation
March 9, 1998
Page 15


                    PRICING GRID FOR PARTY CITY CORPORATION*

<TABLE>
<CAPTION>
===================================================================================================================================
                  LEVEL I               LEVEL II                  LEVEL III                LEVEL IV                 LEVEL V
- -----------------------------------------------------------------------------------------------------------------------------------
Basis         The Company's        The Company's            The Company's            The Company's            The Company's      
for           Fixed Charge         Fixed Charge             Fixed Charge             Fixed Charge             Fixed Charge       
Pricing       Coverage Ratio is    Coverage Ratio is        Coverage Ratio is        Coverage Ratio is        Coverage Ratio is
              greater than 1.90:1  is less than or equal to is less than or equal to is less than or equal to is less than or equal
                                   1.90:1 but greater       1.70:1 but greater       to 1.50:1 and            to 1.35:1 and greater
                                   than 1.70:1              than 1.50:1              greater than 1.35:1      than 1.20:1
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                 <C>                   <C>                       <C>                     <C>                      <C>
LIBOR +               75                  100                       125                     150                      175
- -----------------------------------------------------------------------------------------------------------------------------------
Base Rate +            0                    0                         0                       0                        0
- -----------------------------------------------------------------------------------------------------------------------------------
Commitment Fee      17.5                   20                        25                      30                       35
===================================================================================================================================
</TABLE>

All prices are expressed in basis points.

*Initial Pricing shall be at Level III.

<PAGE>   1
                                                                   Exhibit 10.16

                              EMPLOYMENT AGREEMENT

            EMPLOYMENT AGREEMENT (the "Agreement") dated as of the 23rd day of
September, 1997 between Party City Corporation, a Delaware corporation (together
with its successors and assigns referred to herein as the "Corporation" or the
"Company"), with principal executive offices located at 400 Commons Way,
Rockaway, New Jersey 07866 and David E. Lauber, with an address at 11 East 88th
Street, Apartment 7B, New York, New York 10128 (the "Employee").

                               W I T N E S S E T H

            WHEREAS, the Corporation desires to employ Employee to engage in
such activities and to render such services under the terms and conditions
hereof and has authorized and approved the execution of this Agreement; and

            WHEREAS, Employee desires to be employed by the Corporation under
the terms and conditions hereinafter provided;

            NOW, THEREFORE, in consideration of the mutual covenants and
premises herein contained, the parties hereto hereby agree as follows:

            1. Employment, Duties and Acceptance.

                  1.1 Services. The Corporation hereby employs Employee, for the
Term (as hereinafter defined in Section 2 hereof), to render exclusive and
full-time services to the business and affairs of the Corporation as Executive
Vice President, and, in connection therewith, shall perform such duties as
directed by the Board of Directors of the corporation from time to time, in its
reasonable discretion, and shall perform such other duties as shall be
consistent with the responsibilities of such office. Employee shall perform
activities related to such office as he shall
<PAGE>   2

reasonably be directed or requested to so perform by the Corporation's Chief
Executive Officer or the Corporation's Board of Directors, to whom he shall
report. Employee shall use his best efforts, skill and abilities to promote the
interests of the Corporation and its subsidiaries. Notwithstanding the
foregoing, Employee shall be permitted to render services in connection with
various real estate entities in which Employee may, from time to time, have an
interest, provided such services do not interfere with Employee's performance of
his full time services to the Corporation.

            1.2 Acceptance. Employee hereby accepts such employment and agrees
to render the services described in Section 1.1 hereof.

      2. Term of Employment. 

            The term of Employee's employment under this Agreement (the "Term")
shall commence on September __, 1997 (the "Effective Date") shall terminate on
June 12, 2001, unless sooner terminated pursuant to Section 8 of this Agreement;
provided, however this Agreement may be extended for additional periods of one
year if, on or before 30 days prior to the then applicable termination date,
both parties hereto enter into a written agreement to extend the Term of this
Agreement for a period of one year. Any reference in this Agreement to time
periods or matters to occur after June 12, 2001 (other than as described in
Section 9 hereof) are provisional and are only applicable to the extent the
Agreement is renewed in accordance with the provisions of this Section 2.
Notwithstanding anything to the contrary contained herein, the provisions of
this Agreement governing Protection of Confidential Information shall continue
in effect as specified in Section 9 hereof.


                                       -2-
<PAGE>   3

      3. Base Salary/Bonus.

            3.1  During the Term, as compensation for all services to be
rendered by Employee pursuant to this Agreement, the Corporation agrees to pay
Employee a minimum base salary ("Base Salary") at the annual rate of $325,000
for the year from the Effective Date to the first anniversary of the Effective
Date; at an annual rate of $335,000 for the year from the first anniversary of
the Effective Date to the second anniversary of the Effective Date; at an annual
rate of $345,000 for the year from the second anniversary of the Effective Date
to the third anniversary of the Effective Date, and at an annual rate of
$355,000 for the period from the third anniversary of the Effective Date to June
12, 2001. All payments of Base Salary shall be pro rated during any partial
calendar year during the Term. Such Base Salary may be adjusted upward on a
merit basis by the Board of Directors in its sole discretion. The Employee will
be reviewed annually by the Board of Directors to determine if Employee's
compensation (including Base Salary) should be adjusted. The Board of Directors'
review of the Employee's compensation shall consider both cash and non-cash
(i.e., stock options) remuneration. Employee's Base Salary shall be payable
during the term of this Agreement in accordance with the Corporation's customary
payment practices.

            3.2  In addition to Base Salary, the Employee shall be eligible to
receive an annual (calendar year), performance-based cash bonus not to exceed

                  (a) $70,000 in calendar year 1997
                  (b) $80,000 in calendar year 1998
                  (c) $90,000 in calendar year 1999
                  (d) $100,000 in calendar year 2000
                  (e) $110,000 (prorated as described below) in calendar year
                      2001


                                       -3-
<PAGE>   4

            The Employee's eligibility for the bonus, subject to the maximum
amount described above, shall be based upon: (i) the performance of the Company
based upon performance criteria established by the Board of Directors; and (ii)
the performance of the Employee in his function as Executive Vice President of
the Company as determined by the Board of Directors and the President of the
Company, in their sole and absolute discretion. For calendar year 2001 (in the
event that the Employee's employment is not renewed and/or extended for the
balance of such year) the criteria described above shall be for that portion of
the year during the Term and the maximum bonus amount shall be $50,000 (in the
event of Employee's continued employment for the balance of calendar year 2001,
his bonus eligibility shall be a maximum amount of $110,000 subject to the above
described criteria).

      In the event the Employee shall die during any calendar year of the Term,
the Company shall remit to the Employee's estate the amount of the bonus awarded
by the Board of Directors for such calendar year, prorated to the date of the
Employee's death, promptly upon determination by the Board.

      4. Severance.

            In the event that Employee's employment hereunder shall be
terminated by the Corporation without Cause (as such term is defined in Section
8.2 hereof) at any time prior to September 12, 2000, Employee shall be entitled
to receive from the Corporation, in addition to any Base Salary earned to the
date of termination, a severance payment in an amount equal to nine months of
the Employee's Base Salary applicable at the date of such termination; which
amount shall be paid in biweekly increments during the nine months following
such termination.


                                       -4-
<PAGE>   5

      In the event the Employee's employment hereunder shall be terminated by
the Corporation without Cause (as such term is defined in Section 8.2 hereof)
subsequent to September 12, 2000, then in that event Employee shall be entitled
to receive from the Corporation a severance payment in an amount equal to
Employee's Base Salary for the then remaining period of the Term (i.e., in the
event there are four (4) months remaining in the Term, the severance payment
will be a payment in an amount equal to four (4) months of Employee's then
current Base Salary) which payment shall be made in bi-weekly increments during
the applicable period.

      5. Expenses.

            Upon submission to, and approval by an officer of the Corporation
designated by the Board of Directors of the Corporation, of a statement of
expenses, which approval shall be granted or withheld based on the Corporation's
policies in effect at such time, the Corporation shall pay or reimburse Employee
for all reasonable expenses actually incurred or paid by him during the Term in
the performance of his services under this Agreement, including, but not limited
to, expenses for entertainment, travel and similar items. Subject to such
approval, the Corporation will reimburse Employee for such expenses only upon
presentation of expense statements or vouchers or such other supporting
information as the Corporation may require and as may be required for tax
purposes.

      6. Additional Benefits.

            (a) The Corporation shall reimburse Employee for any out of pocket
expenses incurred by Employee with respect to Employee's current lease of a 1996
Jeep Grand Cherokee and related operating expenses (including gas and automobile
insurance costs). Upon


                                       -5-
<PAGE>   6

termination or expiration of the Auto Lease, the Corporation shall lease a
comparable automobile for Employee's use, and shall reimburse Employee for
related operating expenses incurred by Employee with respect thereto.

            (b) In addition to the compensation, expenses and other benefits to
be paid under Sections 3, 5 and 6(a) hereof, Employee will be entitled to all
rights and benefits for which he shall be eligible under any insurance,
incentive, bonus, pension or other extra compensation or "fringe" benefit plan
of the Corporation now existing or hereafter adopted for the benefit of the
executives or employees generally of the Corporation. The provisions of this
Section 6(b) are subject to the provisions of Section 7.

      7. Corporation's Benefits.

            The provisions of this Agreement which incorporate the employee
benefit package shall change as and when such employee benefit package changes.

      8. Termination.

            8.1 Death. If Employee dies during the Term of this Agreement,
Employee's employment hereunder shall terminate upon his death and all
obligations of the Corporation hereunder shall terminate on such date, except
that Employee's estate or his designated beneficiary shall be entitled to
payment of any unpaid accrued Base Salary through the date of his death. In
addition, any accrued and unpaid Bonus (pro-rated to the date of death) shall be
paid in accordance with Section 3 hereof.

            8.2 Termination For Cause. The Corporation may at any time during
the Term, without any prior notice, terminate this Agreement and discharge
Employee for Cause,


                                       -6-
<PAGE>   7

whereupon the Corporation's obligation to pay compensation or other amounts
payable hereunder to or for the benefit of Employee shall terminate on the date
of such discharge. As used herein the term "Cause" shall be deemed to mean and
include: (i) a material breach by Employee of this Agreement including without
limitation a breach by Employee of his obligation set forth in Section 9 hereof;
(ii) excessive absenteeism, alcoholism or drug abuse; (iii) substantial neglect
or inattention by Employee of or to his duties hereunder; (iv) willful violation
of specific and lawful written or oral direction from the Chief Executive
Officer or the Board of Directors of the Corporation; provided such direction is
not inconsistent with the Executive's duties and responsibilities as an
Executive Vice President of the Corporation and provided further that said
direction does not require substantial and burdensome travel out of the New York
metropolitan area or relocation out of the New York metropolitan area; or (v)
fraud, criminal conduct or embezzlement. The obligations of the Employee under
Section 9 shall continue notwithstanding termination of the Employee's
employment pursuant to this Section.

            8.3 Disability. Should Employee become disabled, as hereinafter
defined, during the Term hereunder, this Agreement and the Employee's employment
with the Corporation shall terminate upon written notice from the Corporation to
the Employee, and such termination shall be deemed to be for Cause.

            As used herein, the term "disabled" is hereby defined as the
inability of Employee, by reason of injury, physical or mental illness or other
similar cause to perform a major part of his duties and responsibilities in
connection with the conduct of the business and affairs of the Corporation for a
continuous period of three months or more, or for an aggregate


                                       -7-
<PAGE>   8

period of four months or more in any twelve month period, whether or not
continuous. In the event of a dispute as to the existence of any such
disability, Employee agrees to submit to a medical and psychiatric examination
conducted by a physician mutually acceptable to the Employee and the Corporation
and to be bound by any determination made by such physician.

            8.4 Termination Without Cause. The Corporation may at any time
during the Term, without prior notice, terminate the Agreement and discharge
Employee without Cause provided, however, that the severance provisions of
Section 4 shall apply.

      9. Protection of Confidential Information.

            In view of the fact that Employee's work for the Corporation will
bring him into close contact with confidential information and plans for future
developments, Employee agrees to the following:

            9.1 Secrecy. To keep secret and retain in the strictest confidence
all confidential matters of the Corporation, including, without limitation,
trade "know how" and trade secrets, customer lists, pricing policies, marketing
plans, technical processes, formulae, inventions and research projects, and
other business affairs of the Corporation, learned by him heretofore or
hereafter, and not to disclose them to anyone inside or outside of the
Corporation, except (i) in the course of performing his duties hereunder, (ii)
with the express written consent of the Chief Executive Officer or Board of
Directors of the Corporation, (iii) except to the extent such information is
already known to the general public, or (iv) to the extent required by lawful
order of a court of competent jurisdiction.


                                       -8-
<PAGE>   9

            9.2 Return Memoranda, etc. To deliver promptly to the Corporation on
termination of his employment, or at any other time as the Chief Executive
Officer or the Board of Directors of the Corporation may so request, all
memoranda, notes, records, reports, manuals, drawings, blueprints and other
documents (and all copies thereof) relating to the Corporation's business and
all property associated therewith, which he may then possess or have under his
control.

            9.3 Non-competition. A. Employee agrees that at all times while he
is employed by the Corporation and, regardless of the reason for termination of
his employment or this Agreement, for a period of one (1) year thereafter, he
will not, as a principal, agent, employee, employer, consultant, stockholder,
investor, director or co-partner of any person, firm, corporation or business
entity other than the Corporation, or in any individual representative capacity
whatsoever, directly or indirectly, without the express prior written consent of
the Corporation:

            (a) engage or participate in any business whose products or services
are competitive with that of the Corporation, which business is exclusively the
sale of party goods, and which conducts or solicits business, or transacts with
supplier or customers located within the United States, Canada or Puerto Rico;

            (b) aid or counsel any other person, firm, corporation or business
entity to do any of the above;


                                       -9-
<PAGE>   10

            (c) become employed by a firm, corporation, partnership or joint
venture which competes with the business of the Corporation within the United
States, Canada or Puerto Rico;

            (d) approach, solicit business from, or otherwise do business or
deal with any customer of the Corporation in connection with any product or
service competitive to any provided by the Corporation.

            B. Employee agrees that during the term of his employment hereunder,
and, thereafter for a period of one (1) year, he will not, as a principal,
agent, employee, employer, consultant, director or partner of any person, firm,
corporation or business entity other than the Corporation, or in any individual
representative capacity whatsoever, directly or indirectly, without the prior
express written consent of the Corporation approach, counsel or attempt to
induce any person who is then in the employ of the Corporation to leave the
employ of the Corporation or employ or attempt to employ any such person or
persons who at any time during the preceding six months was in the employ of the
Corporation.

            Employee acknowledges (i) that his position with the Corporation
requires the performance of services which are special, unique, and
extraordinary in character and places him in a position of confidence and trust
with the customers and employees of the Corporation, through which, among other
things, he shall obtain knowledge of the Corporation's "technical information"
and "know-how" and become acquainted with its customers, in which matters the
Corporation has substantial proprietary interests, (ii) that the restrictive
covenants set forth above are necessary in order to protect and maintain such
proprietary interests and the other legitimate


                                      -10-
<PAGE>   11

business interests of the Corporation, and (iii) that the Corporation would not
have entered into this Agreement unless such covenants were included herein.

            Employee also acknowledges that the business of the Corporation
presently extends throughout the United States, Puerto Rico, Canada and certain
European countries, and that he will personally supervise and engage in such
business on behalf of Corporation and, accordingly, it is reasonable that the
restrictive covenants set forth above are not more limited as to geographic area
then is set forth therein. Employee also represents to the Corporation that the
enforcement of such covenants will not prevent Employee from earning a
livelihood or impose an undue hardship on the Employee.

            If any of the provisions of this Section, or any part thereof, is
hereinafter construed to be invalid or unenforceable, the same shall not affect
the remainder of such provision or provisions, which shall be given full effect,
without regard to the invalid portions. If any of the provisions of this
Section, or any part thereof, is held to be unenforceable because of the
duration of such provision, the area covered thereby or the type of conduct
restricted therein, the parties agree that the court making such determination
shall have the power to modify the duration, geographic area and/or other terms
of such provision and, as so modified, said provision(s) shall then be
enforceable. In the event that the courts of any one or more jurisdictions shall
hold such provisions wholly or partially unenforceable by reason of the scope
thereof or otherwise, it is the intention of the parties hereto that such
determination not bar or in any way affect the Corporation's right to the relief
provided for herein in the courts of any other jurisdictions as to breaches or
threatened breaches of such provisions in such other jurisdictions,


                                      -11-
<PAGE>   12

the above provisions as they relate to each jurisdiction being, for this
purpose, severable into diverse and independent covenants.

            The provisions of this Section 9 shall be construed as an agreement
on the part of the Employee independent of any other part of this Agreement or
any other agreement, and the existence of any claim or cause of action of the
Employee against the Corporation, whether predicated on this Agreement or
otherwise, shall not constitute a defense to the enforcement by the Corporation
of the provisions of this Section 9.

            9.4 Injunctive Relief. Employee acknowledges and agrees that,
because of the unique and extraordinary nature of his services, any breach or
threatened breach of the provisions of Sections 9.1, 9.2, or 9.3 hereof will
cause irreparable injury and incalculable harm to the Corporation, and the
Corporation shall, accordingly, be entitled to injunctive and other equitable
relief for such breach or threatened breach and that resort by the Corporation
to such injunctive or other equitable relief shall not be deemed to waive or to
limit in any respect any right or remedy which the Corporation may have with
respect to such breach or threatened breach. Corporation and Employee agree that
any such action for injunctive or equitable relief shall be heard in a state or
federal court situate in New Jersey and each of the parties hereto, hereby
agrees to accept service of process by registered mail and to otherwise consent
to the jurisdiction of such courts.

            9.5 Expenses of Enforcement of Covenants. In the event that any
action, suit or proceeding at law or in equity is brought to enforce the
covenants contained in Section 9.1, 9.2, or 9.3 hereof or to obtain money
damages for the breach thereof, the party prevailing in any


                                      -12-
<PAGE>   13

such action, suit or other proceeding shall be entitled upon demand to
reimbursement from the other party for all expenses (including, without
limitation, reasonable attorneys' fees and disbursements) incurred in connection
therewith.

      10. Indemnification.

            The Corporation will indemnify Employee, to the maximum extent
permitted by Delaware law and the by-laws of the Corporation, against all costs,
charges and expenses incurred or sustained by him in connection with any action,
suit or other proceeding to which he may be made a party by reason of his being
an officer, director or employee of the Corporation or of any subsidiary or
affiliate thereof except such actions as are brought by the Corporation or in
which the Corporation is an adverse party regarding Employee's obligations
hereunder.

      11. Termination of Prior Agreement.

            Each of the Corporation and the Employee hereby acknowledges and
agrees that as of the Effective Date, the employment agreement between the
Corporation and Employee dated as of June 12, 1995 (the "Prior Agreement") shall
terminate, and all rights, duties and obligations of the parties thereunder
shall be of no further legal force and effect. The Employee hereby confirms that
the Corporation is in full compliance with its obligations under the Prior
Agreement and that subject to the payment of the Employee's Base Salary under
the Prior Agreement through the Effective Date, the Employee hereby releases the
Corporation of any duty or obligation under the Prior Agreement, including,
without limitation, the payment of any bonus or severance amounts.
Notwithstanding the immediately preceding sentences, the provisions of Section 4
of


                                      -13-
<PAGE>   14

the Prior Agreement governing the grant, vesting and term of certain stock
options granted to the Employee shall remain in full force and effect.

      12. Arbitration.

            Except with respect to any injunction or other equitable relief
proceeding brought under Section 9.4 hereof, any controversy, claim, or dispute
between the parties, directly or indirectly, concerning this Employment
Agreement or the breach hereof, or the subject matter hereof, including
questions concerning the scope and applicability of this arbitration clause,
shall be finally settled by arbitration in Morris County, New Jersey pursuant to
the rules then applying of the American Arbitration Association. The parties
agree to expedite the arbitration proceeding in every way, so that the
arbitration proceeding shall be commenced within thirty (30) days after request
therefore is made, and shall continue thereafter, without interruption, and that
the decision of the arbitrators shall be handed down within thirty (30) days
after the hearings in the arbitration proceedings are closed. The arbitrators
shall have the right and authority to assess the cost of the arbitration
proceedings and to determine how their decision or determination as to each
issue or matter in dispute may be implemented or enforced. The decision in
writing of any two of the arbitrators shall be binding and conclusive on all of
the parties to this Agreement. Any decision or award of the arbitrators shall be
final and conclusive on the parties to this Agreement; judgment upon such
decision or award may be entered in any competent Federal or state court located
in the United States of America; and the application may be made to such court
for confirmation of such decision or award for any order of enforcement and for
any other legal remedies that may be necessary to effectuate such decision or
award. The prevailing party in any such arbitration


                                      -14-
<PAGE>   15

proceeding shall be entitled to reimbursement from the non-prevailing party for
all expenses incurred in relation to such arbitration proceedings, including but
not limited to, reasonable attorney's fees.

      13. Notices.

            All notices, requests, consents and other communications required or
permitted to be given hereunder, shall be in writing and shall be deemed to have
been duly given if delivered personally or sent by prepaid telegram, telecopy
(with confirmation of receipt) or mailed first-class, postage prepaid, by
registered or certified mail (notices sent by telegram or mailed shall be deemed
to have been given on the date sent), to the parties at their respective
addresses hereinabove set forth or to such other address as either party shall
designate by notice in writing to the other in accordance herewith.

      14. General.

            14.1 Governing Law. This Agreement shall be governed by and
construed and enforced in accordance with the local laws of the State of New
Jersey applicable to agreements made and to be performed entirely in New Jersey.

            14.2 Section Headings. The section headings contained herein are for
reference purposes only and shall not in any way affect the meaning or
interpretation of this Agreement.

            14.3 Entire Agreement. This Agreement sets forth the entire
agreement and understanding of the parties relating to the subject matter
hereof, and supersedes all prior agreements, arrangements and understandings,
written or oral, relating to the subject matter


                                      -15-
<PAGE>   16

hereof. No representation, promise or inducement has been made by either party
that is not embodied in this Agreement, and neither party shall be bound by or
liable for any alleged representation, promise or inducement not so set forth.

            14.4 Assignability. This Agreement, and Employee's rights and
obligations hereunder, may not be assigned by Employee. The Corporation may
assign its rights, together with its obligations, hereunder in connection with
any sale, transfer or other disposition of all or substantially all of its
business or assets; in any event the rights and obligations of the Corporation
hereunder shall be binding on its successors or assigns, whether by merger,
consolidation or acquisition of all or substantially all of its business or
assets.

            14.5 Amendment. This Agreement may be amended, modified, superseded,
cancelled, renewed or extended and the terms or covenants hereof may be waived,
only by a written instrument executed by both of the parties hereto, or in the
case of a waiver, by the party waiving compliance. No superseding instrument,
amendment, modification, cancellation, renewal or extension hereof shall require
the consent or approval of any person other than the parties hereto. The failure
of either party at any time or times to require performance of any provision
hereof shall in no matter affect the right at a later time to enforce the same.
No waiver by either party of the breach of any term or covenant contained in
this Agreement, whether by conduct or otherwise, in any one or more instances,
shall be deemed to be, or construed as, a further or continuing waiver of any
such breach, or a waiver of the breach of any other term or covenant contained
in this Agreement.


                                      -16-
<PAGE>   17

      IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first above written.

ATTEST:                                          PARTY CITY CORPORATION

By: /s/                                         By: /s/ Steven Mandell
   ----------------------------                     ----------------------------
                                                    Steven Mandell, President

WITNESS:                                         EMPLOYEE


/s/                                              /s/ David E. Lauber
- -------------------------------                  -------------------------------
                                                 David E. Lauber, Executive
                                                 Vice President

                                      -17-

<PAGE>   1



                                                                 Exhibit 23.1


INDEPENDENT AUDITORS' CONSENT

We consent to the incorporation by reference in the Registration Statement of 
Party City Corporation on Form S-8 of our report dated February 24, 1998 (March
10, 1998 as to note 12) appearing in this Annual Report on Form 10-K of Party
City Corporation for the year ended December 31, 1997.




DELOITTE & TOUCHE LLP


Parsippany, New Jersey
March 30, 1998

<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                       1,112,566
<SECURITIES>                                         0
<RECEIVABLES>                                  652,961
<ALLOWANCES>                                    40,000
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<CURRENT-ASSETS>                             6,728,760
<PP&E>                                       3,195,738
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<CURRENT-LIABILITIES>                        4,729,772
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                                0
                                          0
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<CGS>                                       10,758,209
<TOTAL-COSTS>                               17,956,498
<OTHER-EXPENSES>                             3,023,540
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<INCOME-PRETAX>                              2,163,165
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<NET-INCOME>                                 1,299,965
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<LOSS-PROVISION>                                     0
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