CITIZENS FIRST FINANCIAL CORP
DEFA14A, 2000-04-17
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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                                  SCHEDULE 14A
                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934

Check the appropriate box:

Filed by the Registrant                                          [X]
Filed by a Party other than the Registrant                       [ ]

[ ]   Preliminary Proxy Statement
[ ]   Confidential, For Use of the Commission Only (as permitted by Rule
      14a-6(e)(2))
[ ]   Definitive Proxy Statement
[X]   Definitive Additional Materials
[ ]   Soliciting Material Under Rule 14a-12


                         CITIZENS FIRST FINANCIAL CORP.
                         ------------------------------
                (Name of Registrant as Specified in Its Charter)

                    --------------------------------------
     (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]   No fee required
[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11

      (1) Title of each class of securities to which transaction applies:
              N/A
          ----------------------------------------------------------------------
      (2) Aggregate number of securities to which transaction applies:
              N/A
          ----------------------------------------------------------------------
      (3)   Per unit price or other underlying value of transaction computed
            pursuant to Exchange Act Rule 0-11 (set forth the amount on which
            the filing fee is calculated and state how it was determined):
              N/A
          ----------------------------------------------------------------------
      (4)   Proposed maximum aggregate value of transaction:    N/A
                                                            --------------------
      (5)   Total fee paid:    N/A
                           -----------------------------------------------------
[ ]   Fee paid previously with preliminary materials:  N/A
                                                     ---------------------------
[ ]   Check box if any part of the fee is offset as provided by Exchange Act
      Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
      paid previously. Identify the previous filing by registration statement
      number, or the form or schedule and the date of its filing.

      (1)   Amount Previously Paid:    N/A
                                   ---------------------------------------------
      (2)   Form, Schedule or Registration Statement No.:    N/A
                                                         -----------------------
      (3)   Filing Party:    N/A
                         -------------------------------------------------------
      (4)   Date Filed:    N/A
                       ---------------------------------------------------------


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                                                                    LOGO IN BLUE



Remember!  Vote Only the "BLUE" Proxy.  Do Nothing with the "White" Proxy

                                                                  April 17, 2000

Dear Fellow Shareholder:

      BY NOW, YOU PROBABLY ARE AWARE THAT A DISSIDENT  GROUP OF  SHAREHOLDERS IS
TRYING TO REPLACE THE TWO NOMINEES CHOSEN BY YOUR BOARD WITH THEIR OWN NOMINEES.
LAWRENCE  SEIDMAN IS  PRINCIPALLY  RESPONSIBLE  FOR ORGANIZING  THIS EFFORT.  WE
BELIEVE  SEIDMAN'S  CRITICISM  OF THE COMPANY IS  UNFOUNDED  AND WANT TO SET THE
RECORD STRAIGHT.


      o     SEIDMAN HAS  CRITICIZED  THE COMPANY'S  PERFORMANCE  IN 1999 WITHOUT
            RECOGNIZING THE POSITIVE  CHANGES THE COMPANY  UNDERTOOK TO POSITION
            IT FOR MUCH IMPROVED EARNINGS IN THE FUTURE.

            THE PROOF IS NOW IN. DUE IN LARGE PART TO OUR EFFORTS TO  REPOSITION
            THE BANK TO COMPETE MORE EFFECTIVELY,  EARNINGS FOR THE THREE MONTHS
            ENDED MARCH 31, 2000 WERE UP 49% OVER  EARNINGS FOR THE THREE MONTHS
            ENDED MARCH 31, 1999.

      Specifically,  Citizens First recently  announced net income for the three
months ended March 31, 2000 of $509,000,  compared to net income of $341,000 for
the three  months  ended March 31,  1999,  an  increase of $168,000 or 49%.  Net
income  increased  because  of  improved  net  interest  income  related  to the
restructuring of the Company's earning assets, with  a shift from lower-yielding
investment  securities to the  higher-yielding  loans.  Net interest  income was
$2,684,000 for the three months ended March 31, 2000, compared to $2,376,000 for
the three months ended March 31, 1999, an increase of $308,000 or 13.0%.

      We are proud of what we have done in 1999 to position  the Company and the
Bank to meet the competitive challenges that will face us in the coming years.


      o     SEIDMAN CLAIMS HE HAS ONLY "ONE OBJECTIVE -- THE MAXIMIZATION OF OUR
            SHARE VALUE."

      HOWEVER,  IN THE PAST,  SEIDMAN HAS BEEN  SUCCESSFUL IN GETTING  HIMSELF A
BOARD SEAT AND THEN NEGOTIATING  LUCRATIVE CONSULTING FEES FOR HIMSELF ON TOP OF
BOARD FEES.




<PAGE> 3



      Case in point:  Seidman  waged a proxy battle with South Jersey  Financial
Corp., Inc. just six months after its thrift subsidiary's conversion from mutual
to stock form, seeking to appoint himself and another individual to the Board of
South Jersey Financial. Once on South Jersey Financial's Board, he was appointed
to the Board of the company's  thrift  subsidiary as well. By getting himself on
both  Boards,  he  managed  to  position  himself  to earn  Board fees from both
entities.  BUT,  EARNING OVER $10,000 FOR  ATTENDANCE AT PERIODIC BOARD MEETINGS
WAS NOT ENOUGH FOR SEIDMAN.  AS REPORTED IN SOUTH JERSEY'S PROXY STATEMENT,  MR.
SEIDMAN  ARRANGED A NICE DEAL FOR HIMSELF -- A CONSULTING  AGREEMENT FOR $45,000
IN ADDITION TO HIS BOARD FEES.

      o     SEIDMAN SUGGESTS THAT CITIZENS FIRST SHOULD NOT ENGAGE IN COMMERCIAL
            LENDING.  HOWEVER,  SEIDMAN  FAILS TO EXPLAIN  HOW HE  BELIEVES  THE
            COMPANY  CAN  REMAIN   COMPETITIVE  AND  ENHANCE   EARNINGS  WITHOUT
            REPOSITIONING  ITS BANK SUBSIDIARY TO ENGAGE IN MORE ACTIVITIES THAT
            COMMERCIAL  BANKS  ENGAGE  IN.  FURTHER  HE  FAILS  TO TELL YOU WHAT
            CITIZENS FIRST HAD DONE TO DECREASE THE RISK  ASSOCIATED  WITH THESE
            ACTIVITIES.

      The Company does not enter into risky ventures. Instead, we have carefully
researched  each new  opportunity  and ensure  that we have  qualified  staff to
oversee those  activities.  Specifically,  before  expanding  our  operations to
include more  commercial  business and real estate loans,  we hired a commercial
loan  officer  who had 12  years of  commercial  lending  experience  at a large
Midwest  commercial bank and an excellent record.  Since being hired three years
ago,  Citizens  First's  commercial loan officer has overseen the origination of
$150.0  million in  commercial  business and real estate  loans.  In three years
there have been no  delinquencies  on loans  brought in by our  commercial  loan
officer.  Seidman has also criticized the Company's  involvement  with insurance
agency services.  However,  Seidman never mentions that before engaging in those
activities,  the Company's  Board  carefully  considered the risks and hired two
individuals with over 15 years experience each in the insurance agency business.
Their  expertise has already paid off and the Board expects it to continue to be
a positive venture for the Company and enhance the earnings of the Company.

      o     SEIDMAN  CLAIMS WE ARE OPPOSED TO A SALE AND THAT WE ARE REFUSING TO
            EVEN  CONSIDER  A  COURSE  OF  ACTION  THAT  COULD  BE   FINANCIALLY
            BENEFICIAL FOR ALL SHAREHOLDERS.

      We are not opposed to a sale.  But we are opposed to a forced sale in this
market  when  analysts  of bank and  thrift  stocks  believe  the  stocks in the
financial  sector  generally,  and  bank and  thrift  stocks  specifically,  are
undervalued. Why would we sell now, even at a premium over current market value,
when  if  we  wait  for  bank  and  thrift  stocks  to  recover,  we  could  get
substantially  more for our  shareholders?  We cannot be sure of what the future
holds,  but we strongly  believe  patience will payoff and that we will begin to
see thrift stocks and Citizens First's stock recovering in the near future.


                                        2

<PAGE> 4


      o     MR. SEIDMAN  HIMSELF  ACKNOWLEDGES  THAT  "MANAGEMENT OF ANY COMPANY
            CANNOT  BE  RESPONSIBLE  FOR HOW THE  MARKET  VALUES  THE WORTH OF A
            COMPANY."  WE AGREE.  WE HOPE YOU  CONTINUE  TO  SUPPORT  US AND OUR
            EFFORTS TO ENHANCE SHAREHOLDER VALUE FOR YOU, OUR SHAREHOLDER.

      We urge you to vote the  "Blue"  Proxy for  management's  nominees  and Do
Nothing with the "White" proxy.
- -------

                                    Sincerely,

                                    /s/ C. William Landefeld

                                    C. William Landefeld


- --------------------------------------------------------------------------------

                            YOUR VOTE IS IMPORTANT

1.    The Board of  Directors  urges you to DISCARD any WHITE proxy card sent to
      you by the  Seidman  Group.  A  "WITHHOLD  AUTHORITY"  vote on the Seidman
      Group's White proxy card is NOT a vote for the Board's  nominees.  To vote
      FOR your Company's nominees you MUST execute a BLUE proxy card.

2.    If you  vote on a White  proxy  card BUT WISH TO  SUPPORT  YOUR  COMPANY'S
      NOMINEES,  please sign,  date and mail the enclosed BLUE proxy card in the
      postage-paid envelope provided as soon as possible.

3.    Remember - only your latest dated proxy will determine how your shares are
      to be voted at the meeting.

4.    If any of your  shares  are  held in the name of a bank,  broker  or other
      nominee,  please contact the party responsible for your account and direct
      them to vote your  shares for your  Company's  nominees  on the BLUE proxy
      card.

5.    For assistance in voting your shares, or for further  information,  please
      contact Dallas Smiley,  Chief Financial Officer of Citizens First at (309)
      661-8700, or our proxy solicitor:

- --------------------------------------------------------------------------------
IF YOU HAVE ANY  QUESTIONS  OR NEED  FURTHER  ASSISTANCE  IN VOTING YOUR SHARES,
PLEASE CALL:
                                    GEORGESON
                                   SHAREHOLDER
                               COMMUNICATIONS INC.

                           17 STATE STREET, 10TH FLOOR
                               NEW YORK, NY 10004
                          CALL TOLL FREE (800) 223-2064

- --------------------------------------------------------------------------------


                                       3


<PAGE> 5


                             ADDITIONAL INFORMATION

INFORMATION REGARDING OUR NOMINEES AND OTHERS

      Your Board's  nominees for election as Directors at the Annual Meeting are
Arthur W. Mier and Carl A. Borngasser, Jr., both of whom currently are Directors
of Citizens First. Our other Directors, all of whose terms continue, are Paul J.
Hoffman,  C. William Landefeld,  James A. Shirk,  Jeffrey M. Solberg,  Lowell M.
Thompson  and  Ronald C.  Wells.  For  additional  information  regarding  these
nominees,  Directors and management,  who may be considered participants in this
solicitation, please see Citizens First's Proxy Statement for the Annual Meeting
which was sent to you on March 8, 2000.

INSPECTOR OF ELECTION

      Your proxy  returned in the  enclosed  envelope  will be  delivered to the
Company's transfer agent,  Registrar and Transfer Company ("R&T"). The Board now
has designated CT  Corporation  System ("CT") to act as inspector of election at
the Annual  Meeting.  CT is not  otherwise  employed  by, or a Director  of, the
Company or any of its affiliates. After final adjournment of the Annual Meeting,
proxies will be returned to the Company.



                                        4






<PAGE> 6


                                REVOCABLE PROXY
                        CITIZENS FIRST FINANCIAL CORP.
                        ANNUAL MEETING OF STOCKHOLDERS

                                APRIL 24, 2000
                             3:00 P.M. LOCAL TIME
                       ________________________________

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

      The  undersigned  hereby appoints the official proxy committee of Citizens
First Financial Corp. (the "Company") with full power of substitution, to act as
proxy for the undersigned, and to vote all shares of common stock of the Company
which  the  undersigned  is  entitled  to vote  only at the  Annual  Meeting  of
Stockholders,  to be held on April 24, 2000, at 3:00 p.m. local time, at Jumer's
Chateau, 1601 Jumer Drive, Bloomington, Illinois and at any and all adjournments
thereof,  with all of the powers the  undersigned  would  possess if  personally
present at such meeting as follows:

     1.    The election as Directors of all nominees listed (unless the "FOR ALL
           EXCEPT" box is marked and the instructions below are complied with).

           Arthur W. Mier and Carl A. Borngasser, Jr.

                                                                    FOR ALL
           FOR                     VOTE WITHHELD                    EXCEPT
           ___                     _____________                    _______

           | |                          | |                          | |

INSTRUCTION:  To withhold your vote for any  individual  nominee,  mark "FOR ALL
EXCEPT" and write that nominee's name on the line provided below.

________________________________________________________________________________

     2.    The  ratification  of  the  appointment  of Olive LLP as  independent
           auditors  of  Citizens  First  Financial  Corp.  for  the fiscal year
           ending December 31, 2000.

           FOR                       AGAINST                      ABSTAIN
           ___                       _______                      _______

           | |                         | |                          | |

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" EACH OF THE LISTED
PROPOSALS.


      THIS  PROXY  IS  REVOCABLE  AND  WILL  BE  VOTED  AS  DIRECTED,  BUT IF NO
INSTRUCTIONS ARE SPECIFIED, THIS PROXY WILL BE VOTED "FOR" EACH OF THE PROPOSALS
LISTED.  IF ANY OTHER  BUSINESS IS  PRESENTED AT THE ANNUAL  MEETING,  INCLUDING
WHETHER OR NOT TO ADJOURN THE  MEETING,  THIS PROXY WILL BE VOTED BY THE PROXIES
IN THEIR BEST JUDGMENT.  AT THE PRESENT TIME, THE BOARD OF DIRECTORS KNOWS OF NO
OTHER  BUSINESS TO BE PRESENTED AT THE ANNUAL  MEETING.  THIS PROXY ALSO CONFERS
DISCRETIONARY  AUTHORITY  ON THE BOARD OF  DIRECTORS TO VOTE WITH RESPECT TO THE
ELECTION OF ANY PERSON AS DIRECTOR WHERE THE NOMINEES ARE UNABLE TO SERVE OR FOR
GOOD CAUSE WILL NOT SERVE AND MATTERS INCIDENT TO THE CONDUCT OF THE MEETING.



<PAGE> 7



                                          Dated: ___________________________



                                          __________________________________
                                          SIGNATURE OF STOCKHOLDER



                                          _________________________________
                                          SIGNATURE OF CO-HOLDER (IF ANY)


      The  above  signed  acknowledges  receipt  from the  Company  prior to the
execution of this proxy of a Notice of Annual Meeting of  Stockholders  and of a
Proxy Statement dated March 8, 2000 and of the Annual Report to Stockholders.

      Please sign  exactly as your name  appears on this card.  When  signing as
attorney,  executor,  administrator,  trustee or guardian, please give your full
title.  If shares are held jointly,  each holder may sign but only one signature
is required.

                         ______________________________

        PLEASE COMPLETE, DATE, SIGN AND PROMPTLY MAIL THIS BLUE PROXY
                 IN THE ENCLOSED POSTAGE-PAID BLUE ENVELOPE.





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