INTELLIQUEST INFORMATION GROUP INC
10-Q, 1996-05-15
MANAGEMENT CONSULTING SERVICES
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<PAGE>
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                                   FORM 10-Q
(Mark One)

  X
______     Quarterly report pursuant to Section 13 or 15(d) of the Securities
           and Exchange Act of 1934

           For the quarter ended:    March 31, 1996 or

_____      Transition report pursuant to Section 13 or 15(d) of the Securities 
           Exchange Act of 1934


                    Commission File Number:    0-27680
                                               -------

                   INTELLIQUEST INFORMATION GROUP, INC.
          (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)


            DELAWARE                                   74-2775377
(STATE OR OTHER JURISDICTION OF                     (I.R.S. EMPLOYER
INCORPORATION OR ORGANIZATION)                    IDENTIFICATION NUMBER)

                 1250 Capital of Texas Highway
                      Austin, Texas 78746     
                        (512) 329-0808        

     (ADDRESS AND TELEPHONE NUMBER OF PRINCIPAL EXECUTIVE OFFICES)

                       -------------------

Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days. Yes      No X                  
                                                  ----    ---

Indicate the number of shares outstanding of each of the issuer's classes of 
common stock, as of the latest practicable date.

                CLASS                         OUTSTANDING AT APRIL 30, 1996
Series A Common Stock, $.0001 par value                 6,489,557          


<PAGE>

                   INTELLIQUEST INFORMATION GROUP, INC.
                                    INDEX

                                                                       PAGE NO.

PART I. FINANCIAL INFORMATION

       Item 1. Financial Statements:
             Condensed Consolidated Balance Sheet
             March 31, 1996 (unaudited) and December 31, 1995               3

             Condensed Consolidated Statement of Operations (unaudited)
             Three months ended March 31, 1996 and 1995                     4

             Condensed Consolidated Statement of Cash Flows (unaudited)
             Three months ended March 31, 1996 and 1995                     5

             Notes to Consolidated Financial Statements                     6

       Item 2. Management's Discussion and Analysis of Financial Condition
               and Results of Operations                                    8

PART II. OTHER INFORMATION

       Item 1. Legal Proceedings                                           13

       Item 2. Changes in Securities                                       13

       Item 3. Defaults Upon Senior Securities                             13

       Item 4. Submission of Matters to a Vote of Security Holders         13

       Item 5. Other Information                                           13

       Item 6. Exhibits and Reports on Form 8-K                            

Signatures                                                                 14

                                       2


<PAGE>


PART I.  FINANCIAL INFORMATION
Item 1.  Condensed Consolidated Financial Statements

                           INTELLIQUEST INFORMATION GROUP, INC.
                           CONDENSED CONSOLIDATED BALANCE SHEET
                                      (IN THOUSANDS)
<TABLE>
<CAPTION>
                                                                                         PRO FORMA
                                                                                       STOCKHOLDERS'
                                                                                          EQUITY
                                                       MARCH 31,         DECEMBER 31,   DECEMBER 31,
                                                         1996               1995           1995
                                                         ----               ----           ----
                                                      (UNAUDITED)                        (NOTE 2)
                                                                                        (UNAUDITED)
<S>                                                     <C>                <C>           <C>
Current assets:
  Cash and equivalents                                  $26,288            $   591             
  Accounts receivable, net                                2,586              2,505
  Unbilled revenues                                       1,017              1,599
  Projects in process                                       926                 71
  Prepaid expenses and other assets                          46                 27
                                                        -------            -------
      Total current assets                               30,863              4,793
  Furniture and equipment, net                            1,530              1,271
  Other assets                                               75                 75
                                                        -------            -------
      Total assets                                      $32,468            $ 6,139
                                                        -------            -------
                                                        -------            -------
LIABILITIES, REDEEMABLE CONVERTIBLE PREFERRED STOCK
AND STOCKHOLDERS' EQUITY (DEFICIT)
Current Liabilities:
  Accounts payable                                      $ 1,417            $ 1,069
  Accrued liabilities                                     1,076              1,263
  Deferred revenues                                       1,553              1,295
  Other current liabilities                                  78                 72
                                                        -------            -------
      Total current liabilities                           4,124              3,699
Obligations under capital leases and deferred
 rent                                                       117                110
                                                        -------            -------
      Total liabilities                                   4,241              3,809
                                                        -------            -------
Redeemable convertible preferred stock                        0              4,420            0
                                                        -------            -------       ------
Common Stockholders' Equity (Deficit):
  Common stock, $.0001 par value, 30,000,000
   shares authorized, no shares issued and outstanding
   at December 31, 1995, 6,489,557 at March 31, 1996          1                  0            0
  Series A common stock, $.01 par value, 20,000,000
   shares authorized, 2,737,031 shares issued and 
   outstanding at December 31, 1995, no shares
   authorized or outstanding at March 31, 1996                0                 27            1
  Series B common stock, $.01 par value, 344,256
   shares authorized, no shares issued or outstanding at
   December 31, 1995, no shares authorized, issued or
   outstanding at March 31, 1996                              0                  0            0
  Capital in excess of par value                         30,412                116        5,100
  Deferred compensation                                     (57)               (61)         (61)
  Accumulated deficit                                    (2,129)            (2,172)      (2,172)
                                                        -------            -------       ------
      Total common stockholders' equity (deficit)        28,227             (2,090)      $2,868
                                                        -------            -------       ------
                                                        -------            -------       ------
      Total liabilities, redeemable convertible 
      preferred stock and common stockholders'
      equity (deficit)                                  $32,468            $ 6,139
                                                        -------            -------
                                                        -------            -------
</TABLE>

        The accompanying notes are an integral part of these 
           condensed consolidated financial statements.

                                  3


<PAGE>


                       INTELLIQUEST INFORMATION GROUP, INC.
                    CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
                       (IN THOUSANDS, EXCEPT PER SHARE DATA)
                                      (UNAUDITED)

<TABLE>
<CAPTION>
                                                              THREE MONTHS      THREE MONTHS
                                                                  ENDED             ENDED
                                                             MARCH 31, 1996     MARCH 31, 1995
                                                             --------------     --------------
<S>                                                              <C>                <C>
Revenues:
   Renewable subscription-based products                         $1,661             $  789
   Renewable proprietary products                                 1,394              1,376
   Proprietary project research                                     305                754
                                                                 ------             ------
   Total revenues                                                 3,360              2,919

Operating expenses:
   Cost of revenues                                               1,538              1,421
   Sales, general and administrative                                985              1,013
   Product development                                              522                299
   Depreciation and amortization                                    144                 55
                                                                 ------             ------
Total operating expenses                                          3,189              2,788
                                                                 ------             ------
Operating income                                                    171                131

Interest income (expense), net                                       13                 (2)
                                                                 ------             ------
Income before income taxes                                          184                129
Provision for income taxes                                           78                 52
                                                                 ------             ------
Net income                                                       $  106             $   77
                                                                 ------             ------
                                                                 ------             ------
Net income per share                                             $  .02             $  .01
Weighted average shares outstanding                               5,195              5,012
</TABLE>

        The accompanying notes are an integral part of these 
           condensed consolidated financial statements.

                                 4

<PAGE>


                           INTELLIQUEST INFORMATION GROUP, INC.
                       CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
                                          (IN THOUSANDS)
                                            (UNAUDITED)

<TABLE>
<CAPTION>
                                                         THREE MONTHS         THREE MONTHS
                                                             ENDED                ENDED
                                                        MARCH 31, 1996       MARCH 31, 1995
                                                        --------------       --------------
<S>                                                        <C>                   <C>
Cash flows from operating activities:
  Net income                                               $   106               $   77
  Adjustments to reconcile net income to net cash
   provided by (used in) operating activities:
     Depreciation and amortization                             144                   55
     Bad debt expense                                           17                   62
     Deferred compensation                                       4                    0
  Net changes in assets and liabilities:
     Accounts receivable and unbilled revenue(s)               484                (1,393)
     Prepaid expenses and other assets                         (23)                    8
     Projects in process                                      (855)                 (846)
     Accounts payable and accrued expenses                     161                   270
     Deferred revenues                                         258                 1,201
     Deferred rent and other                                   (20)                   90
                                                           -------               -------
     Net cash provided by (used in) operating
      activities                                               276                  (476)
                                                           -------               -------
Cash flows from investing activities:
  Net repayment on notes receivable                             11                    34
  Purchases of equipment and leasehold improvements           (356)                  (94)
                                                           -------               -------
     Net cash used in investing activities                    (345)                  (60)
                                                           -------               -------
Cash flows from financing activities:
  Proceeds from issuance of common stock                    25,787                     0
  Repayments of principal on capital lease obligations         (21)                  (11)
                                                           -------               -------
     Net cash provided by (used in) financing activities    25,766                   (11)
                                                           -------               -------
  Net increase (decrease) in cash and equivalents           25,697                  (547)
  Cash and equivalents at the beginning of the period          591                   720
                                                           -------               -------
  Cash and equivalents at the end of the period            $26,288               $   173
                                                           -------               -------
Supplemental cash flow disclosures:
  Interest paid                                                  3                     4
  Property and equipment acquired under capital leases          47                     0
  Taxes paid                                                   230                     2
</TABLE>

        The accompanying notes are an integral part of these 
           condensed consolidated financial statements.

                                5

<PAGE>

INTELLIQUEST INFORMATION GROUP, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


1.   GENERAL AND BASIS OF FINANCIAL STATEMENTS
     The accompanying unaudited financial statements include the accounts of 
IntelliQuest Information Group, Inc., a Delaware corporation, and its 
consolidated subsidiaries (collectively, the "Company"). The Company provides 
international quantitative market information to high technology companies.


      In March 1996, the Company completed an initial public offering in 
which the Company sold 1,635,000 shares of its common stock for net proceeds 
to the Company of $25.8 million. Upon closing of the initial public offering, 
each outstanding share of the Company's Series A Redeemable Convertible 
Preferred Stock and Series B Redeemable Convertible Preferred Stock was 
automatically converted into one share of common stock of the Company and 
outstanding warrants were exercised to purchase common stock of the Company 
resulting in the issuance of 2,117,526 shares of common stock.

     The accompanying unaudited consolidated financial statements have been 
prepared in accordance with the rules and regulations of the Securities and 
Exchange Commission and, accordingly, do not include all information and 
notes required under generally accepted accounting principles for complete 
financial statements. In the opinion of management, the accompanying unaudited 
interim consolidated financial statements contain all adjustments consisting 
of a normal recurring nature, necessary for a fair presentation of the 
financial position of the Company as of March 31, 1996 and the results of 
the Company's operations and its cash flows for the three-month period ended 
March 31, 1996 and 1995. This report on Form 10-Q should read in conjunction 
with the Company's audited financial statements for the year ended December 
31, 1995 and notes included therein. The  results of operations for interim 
periods are not necessarily indicative of the results of operations to be 
expected for the year.

2.    CONVERTIBLE PREFERRED STOCK AND UNAUDITED PRO FORMA STOCKHOLDERS'
      EQUITY

      Series A and B Redeemable Convertible Preferred Stock is presented net 
of issuance costs and approximates redemption value. The conversion of all 
preferred stock into 1,853,046 shares of common stock and the exercise of 
outstanding warrants into 264,480 shares of common stock upon the closing of 
the initial public offering has been reflected in the pro forma stockholders' 
equity in the balance sheet at December 31, 1995 as if they were converted on 
that date.


3.   EARNINGS PER SHARE
     
     Earnings per share for the three-month period ended March 31, 1996 is 
computed based upon the weighted average number of common and common 
equivalent shares outstanding during the period. Earnings per share for the 
three-month period ended March 31, 1995 represented pro forma earnings per 
share which gives effect to certain adjustments described below. In conformity
with Securities and Exchange Commission requirements, common and common 
equivalent shares issued during the twelve-month period prior to the filing of 
the registration statement for the initial public offering have been included 
in the March 31, 1995 calculations as if they were outstanding for the entire 
period, using the treasury stock method and the initial public offering price 
of $17.00 per share. Additionally, 1,055,718 shares of Series A Redeemable 
Convertible Preferred Stock, 797,328 shares of Series B Redeemable 
Convertible Preferred Stock were assumed to have been converted to an equal 
number of shares of common stock and warrants to purchase 264,480 shares of 
common stock were assumed to have been exercised at the time of issuance.

                                       6


<PAGE>


INTELLIQUEST INFORMATION GROUP, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


4.   CASH EQUIVALENTS AND INVESTMENTS
     The Company considers all highly liquid investments purchased with an 
original maturity of three months or less to be cash equivalents.

     Short and long-term investments consist primarily of U.S. government 
debt securities with readily determinable fair market values. In accordance 
with Statement of Financial Accounting Standard No. 115, "ACCOUNTING FOR 
CERTAIN INVESTMENTS IN DEBT AND EQUITY SECURITIES", the Company's investments 
are classified as available-for-sale and accordingly, are reported at fair 
value, with unrealized gains and losses reported net of taxes as a separate 
component of common stockholders' equity. Unrealized gains and losses at 
March 31, 1996 were not material.

                                     ***
                                      7


    
<PAGE>

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
RESULTS OF OPERATIONS

THIS MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS 
OF OPERATIONS SECTION CONTAINS FORWARD-LOOKING STATEMENTS (IDENTIFIED WITH AN 
ASTERISK "*") THAT INVOLVE RISKS AND UNCERTAINTIES. THE COMPANY'S ACTUAL 
RESULTS MAY DIFFER SIGNIFICANTLY FROM THE RESULTS DISCUSSED IN THE 
FORWARD-LOOKING STATEMENTS. FOR A MORE COMPLETE DISCUSSION  OF THE FACTORS 
THAT MIGHT CAUSE SUCH A DIFFERENCE, SEE "RISK FACTORS" IN THE COMPANY'S 
INITIAL PUBLIC OFFERING PROSPECTUS (THE "PROSPECTUS"), CONTAINED IN THE 
REGISTRATION STATEMENT ON FORM S-1 (NO. 333-00844).


OVERVIEW

     IntelliQuest Information Group, Inc. (the "Company") is a leading 
provider of quantitative market information to technology companies. The 
Companies provides timely, objective, accurate and cost-effective information
about technology markets, customers and products on both a subscription 
basis and a proprietary project basis. The Company's renewable 
subscription-based products are derived from two product lines: IntelliTrack 
IQ-TM- and Computer Industry Media Study-TM- (CIMS). IntelliTrack IQ-TM- is a 
subscription-based service covering a variety of technologies and geographic 
markets. The Company anticipates expanding IntelliTrack IQ-TM- products 
during 1996 to cover additional technologies and new geographic regions in an 
effort to increase leverageable fixed investments.* CIMS is annual study that 
measures the readership and viewership habits of technology purchase 
influencers. Renewable proprietary product revenues typically consist of 
revenues from proprietary recurring tracking studies, customer registration 
programs and services and the IntelliQuest Brand Tech Forum. Proprietary 
project research provides customized information to customers utilizing a 
variety of proprietary models, research techniques and data collection 
methods.


RESULTS OF OPERATIONS 
      REVENUES. Total revenues increased 15.1% for the quarter ended March 
31, 1996 to $3.4 million from $2.9 million during the same period in 1995. 
This increase was primarily due to an increase in subscription-based product 
revenues of 110.5% from $789,000 during the quarter ended March 31, 1995 to 
$1.7 million for the same period in 1996. This increase in subscription-based 
revenues was generated by several factors including the timing of contract 
closure and an increase in base subscriptions. The Company has focused on 
closing annual contracts on a more timely basis during 1996, which the 
Company hopes will result in a smoother revenue stream for subscription-based 
products during the year.* Subscription-based revenues from the Company's 
CIMS product are deferred until the actual release date, which is anticipated 
to occur during the third quarter of 1996.* Renewable proprietary products 
revenues remained essentially



- - -------------------------
* This statement is a forward-looking statement reflecting current 
expectations. There can be no assurance that the Company's actual future 
performance will meet the Company's current expectations due to factors 
described in this Management's Discussion and Analysis of Financial Condition 
and Results of Operations and in the Prospectus.

                                       8


<PAGE>


constant at approximately $1.4 million during the first quarter of 1996 as 
compared to the same period in 1995, resulting from a combination of an 
increase in a customer registration revenues offset by a decrease in 
proprietary tracking revenues. The Company anticipates that customer 
registration revenues will continue to increase during the remainder of 1996, 
however such revenues are primarily a function of the timing of customer 
shipments over which the Company has no control.*  The decrease in 
proprietary tracking revenues was caused by a timing issue associated with a 
certain proprietary tracking project for which anticipated first quarter 
revenues  were delayed to future quarters. Revenues for proprietary 
project research decreased 59.5% from $754,000 during the quarter ended March 
31, 1995 to $305,000 during the same period in 1996. The Company is 
experiencing a migration of this business to its Technology Panel, which the 
Company believes is a more efficient and cost effective method of performing 
research.
     
     International revenues (revenues generated by research performed on 
geographical regions outside of the U.S.) were $1.4 million (42.5% of total 
revenues) and $701,000 (24.0% of total revenues) for the quarters ended March 
31, 1996 and 1995, respectively. The majority of this increase was due to 
more expedient closure of international subscription-based products contracts 
during 1996, as discussed above. The increase is also due to increased 
customer registration revenues offsetting decreased renewable proprietary 
tracking revenues, as discussed above. The Company expects that revenues from 
international market research will continue to account for a significant 
portion of its revenues and intends to continue to expand its international 
market research efforts.* Any material decline in the Company's ability to 
provide and market timely, high-quality data that is consistent across 
international markets would have a material adverse effect on the Company's 
results of operations.

     COSTS OF REVENUES. Costs of revenues are primarily composed of data 
collection, labor charges and other costs directly attributable to products 
or projects. Costs of revenues increased 8.2% from $1.4 million (48.7% of 
total revenues) to $1.5 million (45.8% of total revenues) during the quarters 
ended March 31, 1995 and 1996, respectively. The decrease as a percentage of 
total revenues was mainly due to the increase in subscription-based revenues 
(see discussion above) which is a highly leverageable business, allowing 
costs of revenues to remain fairly constant even as revenues fluctuate.


   SALES, GENERAL AND ADMINISTRATIVE EXPENSES. Sales, general and 
administrative expenses consist primarily of personnel and other costs 
associated with sales, marketing, administration, finance, information 
systems, human resources and general management. Sales, general and 
administrative expense decreased 2.8% to $985,000 (29.3% of total revenues) 
during the quarter ended March 31, 1996 from $1.0 million (34.7% of total 
revenues) during the same period in 1995. The Company anticipates that these 
costs will increase as a result of additional expenses associated with 
becoming a public company and the expansion of its sales and marketing 
departments.* The Company has historically

- - -------------------
* This statement is a forward-looking statement reflecting current 
expectations. There can be no assurance that the Company's actual future 
performance will meet the Company's current expectations due to factors 
described in this Management's Discussion and Analysis of Financial Condition 
and Results of Operations.


<PAGE>

relied on customer referrals, supplemented by its own sales and marketing 
efforts, to generate the majority of its revenue growth.

   PRODUCT DEVELOPMENT EXPENSES. Product development expenses are composed of 
resources, primarily labor, dedicated to the development of new products and 
proprietary processes. Product development expenses increased to $522,000 
during the first quarter of 1996 from $299,000 during the same period last 
year, a 74.6% increase. The increase was due to the Company's increased 
development efforts concentrated on the completion of two new products. The 
Company will continue to give priority to development of these products 
throughout 1996.*

   DEPRECIATION AND AMORTIZATION. Depreciation and amortization increased 
161.8% from $55,000 during the three months ended March 31, 1995 to $144,000 
during the same period in 1996. This increase was due to a high level of 
capital equipment acquisitions during the first quarter of 1996 including 
establishing two new data collection facilities and installing corporate-wide 
standardized computer platforms, networks and software to accommodate more 
efficient data communications.

   INCOME TAXES. Income taxes represented 40.3% of income before income taxes 
for the quarter ended March 31, 1995 and 42.4% for the same period in 1996. 
The increase was due to a one-time charge to income for state income tax based
on a final determination of taxable jurisdiction. The Company anticipates 
that the rate will return to approximately 40.5% for future periods.*

LIQUIDITY AND CAPITAL RESOURCES
   At March 31, 1996, cash and cash equivalents totaled $26.3 million, an 
increase of $25.7 million over the December 31, 1995 total of $591,000. The 
increase was due to the closing of the Company's initial public offering in 
March 1996 which provided net proceeds of $25.8 million.
   Operating activities generated cash of $276,000 during the quarter ended 
March 31, 1996 as compared to $476,000 cash used in operating activities 
during the same period of 1995. The increase in cash provided was mainly due 
to increased earnings combined with typical activity in accounts receivable, 
unbilled revenues and deferred revenues.
   Pursuant to the billing terms between the Company and its customers, the 
Company typically bills customers for products or projects before they have 
been delivered. Billed amounts are recorded as deferred revenues on the 
Company's financial statements and are recognized as income when earned. As 
of March 31, 1996 and 1995, the Company had $1.6 million and $3.2 million of 
deferred revenues, respectively. In addition, when work is performed in 
advance of billing, the Company will record this work as unbilled revenue.
As of March 31, 1996 and 1995, the Company had $1.0 million and $2.0 million, 
respectively, of unbilled revenues. Substantially all deferred and unbilled 
revenues will be earned and billed, respectively, during the following year.

________________
* This statement is a forward-looking statement reflecting current 
expectations. There can be no assurance that the Company's actual future 
performance will meet the Company's current expectations due to factors 
described in this Management's Discussion and Analysis of Financial Condition 
and Results of Operations and in the Prospectus.



<PAGE>

   Investing activities consumed $345,000 and $60,000 for the quarters ended 
March 31, 1996 and 1995, respectively. The increase in expenditures was the 
result of several factors including a high level of equipment, furniture and 
leasehold improvement acquisitions during the first quarter of 1996 resulting 
from the establishment of two new data collection facilities and installation 
of corporate-wide standardized computer platforms, networks and software to 
accommodate more efficient data communications. The Company will be expanding 
its United Kingdom data collection facilities during the second quarter and 
expects to make any other necessary purchases to accommodate future growth, 
if any.*
   The Company periodically considers acquisitions of companies that provide 
products or services not offered by the Company, have strategic customer 
relationships, are located in attractive geographic locations or have 
proprietary technologies. The Company may undertake one or more such 
acquisitions during 1996.* At present, however, it has no commitments or 
agreements with respect to any such acquisition.
   Financing activities provided cash of $25.8 million for the quarter ended 
March 31, 1996, as compared to cash used of $11,000 during the same period of 
1995. This cash flow was generated by net proceeds from the Company's initial 
public offering that closed in March 1996.
   The Company's purchase obligations consist of standard operating 
expenditures including certain capital and operating lease commitments. The 
Company's primary source of liquidity, other than cash, cash equivalents and 
accounts receivable, consists of a revolving credit facility with a bank of $3 
million, all of which was available at March 31, 1996, subject to compliance 
with certain covenants. The Company was in compliance with all such covenants 
at March 31, 1996 and will soon begin negotiations to renew this agreement on 
or before its expiration date of October 30, 1996.* The Company believes that 
the liquidity provided by existing cash, cash equivalents, accounts 
receivable and the borrowing arrangement described above will be sufficient 
to meet the Company's cash requirements for fiscal 1996.* However, the 
Company believes the level of financial resources is a significant 
competitive factor and may choose at any time to raise additional capital 
through debt or equity financings to strengthen its financial position, 
facilitate growth and provide the Company with additional flexibility to take
advantage of business opportunities that may arise. There can be no assurance 
that the Company will be able to obtain such funding on favorable terms, if 
at all.

RISK FACTORS
   The Company's operating results in any particular fiscal period have 
fluctuated in the past and will likely fluctuate significantly in the future 
due to various factors.
   The Company anticipates that customer registration revenues will continue 
to increase during the remainder of 1996; however, such revenues are 
primarily a function of the timing of customer shipments, over which the 
Company has no control.* Thus, delays in customer orders or acceptance of 
custom software applications for customer

________________
* This statement is a forward-looking statement reflecting current 
expectations. There can be no assurance that the Company's actual future 
performance will meet the Company's current expectations due to factors 
described in this Management's Discussion and Analysis of Financial Condition 
and Results of Operations and in the Prospectus.









<PAGE>

registration could have a material adverse affect on future quarters' 
revenues and operating results.
   Substantially all revenues and expenses attributable to CIMS for a 
particular year are recognized in the third quarter of that year, when the 
final study is usually completed and delivered. Although the Company does not 
anticipate it at this time, a delay in delivering the final study could 
postpone recognition of such revenues and expenses until the fourth quarter, 
which would materially affect revenue and operating results for the third and 
fourth quarters.*
   A large majority of the Company's customer contracts terminate after one 
year and are renewable at the discretion of the customer, although no 
obligation to renew exists. At this time, the Company has no reason to 
believe that there will be any material contracts which will not be renewed 
or the renewal of which will be delayed during fiscal 1996.* However, to the 
extent that customers fail to renew or defer their renewals, the Company's 
quarterly revenues and operating results may be materially adversely affected.
   The Company believes its success will depend in part upon its ability to 
anticipate and satisfy customer demand for new products and services and 
information about additional geographic areas. As a result, the Company expects 
to continue expending significant resources to develop its proprietary 
customer registration/response software products, to develop Internet-based 
information collection tools and information services and to expand the 
Company's ability to improve its operations and systems, manage the quality 
of its products, and market its new products.* Factors such as the Company's 
ability to improve its operations and systems, manage the quality of its 
products, and market its new products under possible price pressures and 
increased competition could have a material adverse affect on results of 
operations.
   Although the Company has historically relied on customer referrals 
supplemented by its own sales and marketing efforts to generate the majority 
of its revenue growth, it anticipates expending significant resources to 
develop a more traditional direct sales model which it believes is necessary 
to facilitate its growth as it develops new products and services targeted at 
broader-based market segments.* Thus, the Company's future operating results 
may be materially affected by its unproven ability to hire, train, deploy and 
manage an increasingly large direct sales force.
   In addition, the Company relies on a limited number of key customers for 
the majority of its revenues. Therefore, consolidation among its top 
customers or the loss of one or more of its large customers or a significant 
reduction in business from such customers could have a material adverse 
affect on future results of operations.
   As the Company expands geographically, it anticipates increased exposure 
to foreign currency rate fluctuations.* The Company expects to address its 
exposure as needed to reduce or eliminate potential losses associated with 
this growth.* However, potential fluctuations in the value of the U.S. dollar 
as compared to other various currencies in which the Company operates 
facilities could have an adverse affect on results of operations.

_____________
* This statement is a forward-looking statement reflecting current 
expectations. There can be no assurance that the Company's actual future 
performance will meet the Company's current expectations due to factors 
described in this Management's Discussion and Analysis of Financial Condition 
and Results of Operations and in the Prospectus.



<PAGE>


OTHER INFORMATION
Item 1.  Legal Proceedings
         None.

Item 2.  Changes in Securities
         None.

Item 3.  Defaults Upon Senior Securities
         None.

Item 4.  Submission of Matters to a Vote of Security Holders
         None.

Item 5.  Other Information
         None.

Item 6.  Exhibits and Reports on Form 8-K
         (a) Exhibits
              11.1 Statement re: computation of per share earnings.
         (b) Reports on Form 8-K
              None.



<PAGE>


SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused the report to be signed on its behalf by the 
undersigned thereunto duly authorized.

DATED May 14, 1996
                           IntelliQuest Information Group, Inc.
                           (Registrant)



                           James Schellhase
                           Chief Operating Officer and Chief Financial Officer






<PAGE>

                                                                   EXHIBIT 11.1

                   INTELLIQUEST INFORMATION GROUP, INC.
          STATEMENT REGARDING COMPUTATION OF NET INCOME PER SHARE
                   (in thousands, except per share data)                  

                                                           FOR THE THREE MONTHS
                                                                   ENDED       
                                                               MARCH 31, 1996  
                                                              ----------------

Net income available to common stockholders....................    $  106
                                                                   ------
Weighted average shares outstanding:
  Common stock.................................................     2,917
  Common stock issued upon exercise of options granted through 
   March 31, 1996(2)...........................................       189
  Common stock issued upon conversion of preferred stock upon  
   closing of the initial public offering......................     1,853
  Common stock issued upon exercise of warrants upon closing 
   of the initial public offering(2)...........................       236
                                                                   ------
Weighted average common shares and equivalents.................     5,195
                                                                   ------
Net income per share...........................................    $  .02
                                                                   ------
- - ------------
(1) This exhibit should be read in conjunction with Note 3 of Notes to 
    Condensed Consolidated Financial Statements.

(2) Stock options granted and warrants exercised, using the treasury stock 
    method, have been included in the calculation of the common stock equivalent
    shares.


<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED BALANCE SHEET AND CONSOLIDATED STATEMENT OF OPERATIONS OF THE 
COMPANY AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL 
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                          26,288
<SECURITIES>                                         0
<RECEIVABLES>                                    2,639
<ALLOWANCES>                                       321
<INVENTORY>                                          0
<CURRENT-ASSETS>                                30,863
<PP&E>                                           2,721
<DEPRECIATION>                                   1,191
<TOTAL-ASSETS>                                  32,468
<CURRENT-LIABILITIES>                            4,124
<BONDS>                                              0
                                0
                                          0
<COMMON>                                             1
<OTHER-SE>                                      28,226
<TOTAL-LIABILITY-AND-EQUITY>                    32,468
<SALES>                                              0
<TOTAL-REVENUES>                                 3,360
<CGS>                                                0
<TOTAL-COSTS>                                    1,538
<OTHER-EXPENSES>                                 1,651
<LOSS-PROVISION>                                    17
<INTEREST-EXPENSE>                                   3
<INCOME-PRETAX>                                    184
<INCOME-TAX>                                        78
<INCOME-CONTINUING>                                106
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       106
<EPS-PRIMARY>                                      .02
<EPS-DILUTED>                                      .02
        

</TABLE>


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