INTELLIQUEST INFORMATION GROUP INC
S-8, 1999-02-01
MANAGEMENT CONSULTING SERVICES
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<PAGE>

     As Filed with the Securities and Exchange Commission on January 29, 1999
                                                 Registration No. 333-________
================================================================================

                           SECURITIES AND EXCHANGE COMMISSION
                                  WASHINGTON, D.C. 20549

                                    -----------------
                                        FORM S-8
                                 REGISTRATION STATEMENT
                                         UNDER
                               THE SECURITIES ACT OF 1933
                                    -----------------

                        INTELLIQUEST INFORMATION GROUP, INC.
               (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

              DELAWARE                                          74-2671492
   (STATE OR OTHER JURISDICTION OF                           (I.R.S. EMPLOYER
   INCORPORATION OR ORGANIZATION)                           IDENTIFICATION NO.)

                                    -----------------

                        1250 CAPITAL OF TEXAS HIGHWAY SOUTH
                                    BUILDING ONE
                                AUSTIN, TEXAS 78746
            (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES INCLUDING ZIP CODE)
                                          
                        INTELLIQUEST INFORMATION GROUP, INC.
                            1996 STOCK PLAN, AS AMENDED
                                          
                        INTELLIQUEST INFORMATION GROUP, INC.
                     1997 SUPPLEMENTAL OPTION PLAN, AS AMENDED
                             (FULL TITLE OF THE PLANS)

                                    -----------------
                                          

          FRANCIS S. WEBSTER, III                       COPY TO:
         CHIEF FINANCIAL OFFICER                  TRACY EDMONSON, ESQ.
   INTELLIQUEST INFORMATION GROUP, INC.           LAURA BUSHNELL, ESQ.
   1250 CAPITAL OF TEXAS HIGHWAY SOUTH,             LATHAM & WATKINS
               BUILDING ONE                 505 MONTGOMERY STREET, SUITE 1900
           AUSTIN, TEXAS  78746           SAN FRANCISCO, CALIFORNIA 94111-2562
              (512) 329-0808                         (415) 391-0600

                (NAME AND ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE
                 NUMBER, INCLUDING AREA CODE, OF AGENT FOR SERVICE)

<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------------------------------
                                         CALCULATION OF REGISTRATION FEE
- ---------------------------------------------------------------------------------------------------------
   TITLE OF SECURITIES TO BE     AMOUNT OF     PROPOSED MAXIMUM    PROPOSED MAXIMUM        AMOUNT OF
           REGISTERED          SHARES TO BE   OFFERING PRICE PER  AGGREGATE OFFERING    REGISTRATION FEE  
                                REGISTERED          SHARE                PRICE
- ---------------------------------------------------------------------------------------------------------
 <S>                           <C>            <C>                 <C>                   <C>
 COMMON STOCK, $0.0001 PAR
 VALUE PER SHARE. . . . . . .   790,000(1)         $9.25             $5,561,230(2)            $1,546 
- ---------------------------------------------------------------------------------------------------------
 PREFERRED STOCK PURCHASE
 RIGHTS . . . . . . . . . . .   790,000         NOT APPLICABLE            (3)                 $100
- ---------------------------------------------------------------------------------------------------------
</TABLE>

(1)  The Registrant has previously registered 300,000 and 375,000 shares of its
     Common Stock under its 1996 Stock Plan and its 1997 Supplemental Option
     Plan with the Securities and Exchange Commission on May 3, 1996 and October
     24, 1997, respectively.  This amount covers 740,000 additional shares
     available for issuance under the Registrant's 1996 Stock Plan and 50,000
     additional shares available for issuance under its 1997 Supplemental Option
     Plan.
(2)  Estimated in accordance with Rules 457(h) and 457(c) under the Securities
     Act of 1933, as amended (the "Securities Act") solely for the purpose of
     calculating the registration fee, based on the weighted average 

<PAGE>

     exercise price per share of $5.00 as to outstanding options to purchase
     410,887 shares of Common Stock and the average of the 
     high and low sale prices of the Common Stock as reported on the Nasdaq
     National Market on January 28, 1999 which average was $9.25.
(3)  Rights to acquire shares of the Registrant's Series A Junior Participating
     Preferred Stock are attached to and trade with the Common Stock of the
     Registrant.  Value attributable to such Rights, if any, is reflected in the
     market price of the Common Stock.  Fee paid represents the minimum
     statutory fee pursuant to Section 6(b) of the Securities Act of 1933.


                               Exhibit Index on Page 7
<PAGE>

                        REGISTRATION OF ADDITIONAL SECURITIES

          By a registration statement on Form S-8 filed with the Securities and
Exchange Commission (the "Commission") on May 3, 1996, Registration File No.
333-04618 (the "First Registration Statement"), the Registrant previously
registered 300,000 shares of its Common Stock reserved for issuance from time to
time in connection with the IntelliQuest Information Group, Inc. 1996 Stock Plan
(the "1996 Stock Plan").  In February of 1997, the Registrant's Board of
Directors (the "Board") authorized the amendment of the 1996 Stock Plan to
increase the number of shares of Common Stock issuable thereunder by 400,000
shares to 700,000 shares, which amendment was approved by the Registrant's
stockholders on May 15, 1997.  In February of 1998, the Board authorized the
amendment of the 1996 Stock Plan to further increase the number of shares of
Common Stock issuable thereunder by 340,000 shares, increasing the total number
of shares from 700,000 shares to 1,040,000 shares, which amendment was approved
by the Registrant's stockholders on May 12, 1998.  On October 24, 1997,
Registration File No. 333-38669 (the "Second Registration Statement"), the
Registrant previously registered 375,000 shares of its Common Stock reserved for
issuance from time to time in connection with the IntelliQuest Information
Group, Inc. 1997 Supplemental Option Plan (the "1997 Option Plan").  In January
of 1998, the Board authorized the amendment of the 1997 Option Plan to increase
the number of shares of Common Stock issuable thereunder by 50,000 shares to
425,000 shares.  The Registrant is hereby registering an additional 740,000
shares of Common Stock issuable under the 1996 Stock Plan and an additional
50,000 shares of Common Stock issuable under the 1997 Option Plan and the Rights
to acquire the Registrant's Series A Junior Participating Preferred Stock that
are attached to and trade with the Common Stock.  The contents of the First
Registration Statement and Second Registration Statement are incorporated by
reference herein.

                                       PART I
                                          
                INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

          The information called for in Part I of Form S-8 is not being filed 
with or included in this Form S-8 (by incorporation by reference or 
otherwise) in accordance with the rules and regulations of the Securities and 
Exchange Commission (the "Commission").

                                      PART II
                                          
                 INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

ITEM 3.   INCORPORATION OF DOCUMENTS BY REFERENCE

          There are hereby incorporated by reference in this Registration 
Statement the following documents and information heretofore filed with the
Commission:

               (a)  The Registrant's Annual Report on Form 10-K for the fiscal 
          year ended December 31, 1997;

               (b)  The Registrant's Quarterly Reports on Form 10-Q for the 
          fiscal quarters ending March 31, 1998, June 30, 1998 and September
          30, 1998;

               (c)  The Registrant's Current Report on Form 8-K filed pursuant
          to Section 13(a) or 15(d) under the Exchange Act on October 30, 1998;


                                       3
<PAGE>

               (d)  The description of the Registrant's Common Stock contained 
          in the Registration Statement on Form S-1 (No. 333-12547) filed 
          pursuant to Section 5 of the Securities Act on September 24, 1996,
          including any subsequently filed amendments and reports updating 
          such description.

          In addition to the foregoing documents, all documents subsequently 
filed by the Registrant pursuant to Sections 13(a), 13(c), 14 and 15(d) of 
the Exchange Act prior to the filing of a post-effective amendment which 
indicates that all securities offered hereby have been sold or which 
deregisters all securities then remaining unsold, shall be deemed to be 
incorporated by reference herein and to be a part hereof from the date of the 
filing of such documents.  Any statement contained in a document incorporated 
or deemed to be incorporated by reference herein shall be deemed to be 
modified or superseded for purposes of this Registration Statement to the 
extent that a statement contained herein or in any other subsequently filed 
document which also is or is deemed to be incorporated by reference herein 
modifies or supersedes such statement.  Any such statement so modified or 
superseded shall not be deemed, except as so modified or superseded, to 
constitute a part of this Registration Statement.

ITEM 8.   EXHIBITS

          See Index to Exhibits on page 7.

ITEM 9.   UNDERTAKINGS

          (a)  The Registrant hereby undertakes:

               (1)    To file, during any period in which offers or sales are
being made, a post-effective amendment to this registration statement:

                      (i)    to include any prospectus required by Section 
          10(a)(3) of the Securities Act of 1933, as amended (the "Securities 
          Act");

                      (ii)   to reflect in the prospectus any facts or events 
          arising after the effective date of this registration statement (or 
          the most recent post-effective amendment thereof) which, individually
          or in the aggregate, represent a fundamental change in the information
          set forth in this registration statement;

                      (iii)  to include any material information with respect 
          to the plan of distribution not previously disclosed in this 
          registration statement or any material change to such information in
          this registration statement;

provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if the
information required to be included in a post-effective amendment by those
paragraphs is contained in periodic reports filed by the Registrant pursuant to
Section 13 or Section 15(d) of the Exchange Act that are incorporated by
reference in this registration statement.

          (2)  That, for the purpose of determining any liability under the
Securities Act, each such post-effective amendment shall be deemed to be a new
registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.


                                       4
<PAGE>

          (3)  To remove from registration by means of a post-effective
amendment any of the securities being registered which remain unsold at
termination of the offering.

     (b)  The Registrant hereby undertakes that, for purposes of determining any
liability under the Securities Act, each filing of the Registrant's annual
report pursuant to Section 13(a) or Section 15(d) of the Exchange Act (and,
where applicable, each filing of an employee benefit plan's annual report
pursuant to Section 15(d) of the Exchange Act) that is incorporated by reference
in this registration statement shall be deemed to be a new registration
statement relating to the securities offered therein, and the offering of such
securities at that time shall be deemed to be the initial bona fide offering
thereof.

     (c)  Insofar as indemnification for liabilities arising under the
Securities Act may be permitted to directors, officers and controlling persons
of the Registrant pursuant to the foregoing provisions, or otherwise, the
Registrant has been advised that in the opinion of the Commission such
indemnification is against public policy as expressed in the Securities Act and
is, therefore, unenforceable.  In the event that a claim for expenses incurred
or paid by a director, officer or controlling person of the Registrant in the
successful defense of any action, suit or proceeding is asserted by such
director, officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Securities Act and will be governed by the final
adjudication of such issue.

                                      SIGNATURES

     Pursuant to the requirements of the Securities Act, the Registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-8 and has duly caused this registration
statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of Austin, State of Texas, on this 29th day of
January, 1999.

                                       INTELLIQUEST INFORMATION GROUP, INC.,
                                       a Delaware corporation


                                       By:        /s/ Edward Frazier
                                          ------------------------------------
                                                      Edward Frazier
                                                 Chief Operating Officer




                                       5
<PAGE>

                                  POWER OF ATTORNEY

     Each person whose signature appears below hereby authorizes and appoints
Edward Frazier as attorney-in-fact and agent, acting alone, with full powers of
substitution to sign on his or her behalf, individually and in the capacities
stated below, and to file any and all amendments, including post-effective
amendments, to this registration statement and other documents in connection
therewith, with the Commission, granting to said attorney-in-fact and agent full
power and authority to perform any other act on behalf of the undersigned
required to be done in the premises.

     Pursuant to the requirements of the Securities Act, this registration
statement has been signed by the following persons in the capacities and on the
dates indicated.

<TABLE>
<CAPTION>
                              
Signature                Title                                         Date
- ---------                -----                                         ----  
<S>                      <C>                                           <C>

/s/ Peter Zandan
- ------------------------ Chairman of the Board                         January 29, 1999
Peter Zandan


/s/ Brian Sharples       Director, President and Chief Executive       January 29, 1999
- ------------------------ Officer (Principal Executive Officer)
Brian Sharples


/s/ William Wood
- ------------------------ Director                                      January 29, 1999
William P. Wood


/s/ Lee Walker
- ------------------------ Director                                      January 29, 1999
Lee Walker


/s/ Ed Frazier           Chief Operating Officer                       January 29, 1999
- ------------------------ 
Ed Frazier               


/s/ Kit Webster          Vice President, Finance, Chief Financial      January 29, 1999
- ------------------------ Officer (Principal Financial Officer and
Francis S. Webster, III  Principal Accounting Offier) and Secretary
</TABLE>


                                       6
<PAGE>

                                     INDEX TO EXHIBITS
<TABLE>
<CAPTION>
   EXHIBIT
   -------  
   <S>      <C>
    *4.1    IntelliQuest Information Group, Inc. 1996 Stock Plan, as amended.

    *4.2    IntelliQuest Information Group, Inc. 1997 Supplemental Option Plan,
            as amended.

     4.3    Form of 1996 Stock Plan Stock Option Agreement.  Previously filed
            by the Company in Registration No. 333-12547 and incorporated
            herein by reference.

     4.4    Form of 1997 Supplemental Option Plan Stock Option Agreement. 
            Previously filed by the Company in Registration No. 000-27680 and
            incorporated herein by reference.

    *5.1    Opinion of Latham & Watkins

   *23.1    Consent of Latham & Watkins (included in Exhibit 5.1).

   *23.2    Consent of PricewaterhouseCoopers LLP

   *24      Power of Attorney (included on the signature page to this
            Registration Statement).
</TABLE>


- --------------------- 
*  Filed herewith


                                       7

<PAGE>

Exhibit 4.1

                       INTELLIQUEST INFORMATION GROUP, INC. 
                                  1996 STOCK PLAN


     1.   PURPOSES OF THE PLAN.  The purposes of this Stock Plan are:

          -    to attract and retain the best available personnel for positions
               of substantial responsibility, 

          -    to provide additional incentive to Employees and Consultants, and

          -    to promote the success of the Company's business.  

     Options granted under the Plan may be Incentive Stock Options or
Nonstatutory Stock Options, as determined by the Administrator at the time of
grant.  Stock Purchase Rights may also be granted under the Plan.

     2.   DEFINITIONS.  As used herein, the following definitions shall apply:

          (a)  "ADMINISTRATOR" means the Board or any of its Committees as shall
be administering the Plan, in accordance with Section 4 of the Plan.

          (b)  "APPLICABLE LAWS" means the requirements relating to the
administration of stock option plans under U.S. state corporate laws, U.S.
federal and state securities laws, the Code, any stock exchange or quotation
system on which the Common Stock is listed or quoted and the applicable laws of
any foreign country or jurisdiction where Options or Stock Purchase Rights are,
or will be, granted under the Plan.

          (c)  "BOARD" means the Board of Directors of the Company.

          (d)  "CODE" means the Internal Revenue Code of 1986, as amended.

          (e)  "COMMITTEE"  means a committee of Directors appointed by the
Board in accordance with Section 4 of the Plan.

          (f)  "COMMON STOCK" means the Common Stock of the Company.

          (g)  "COMPANY" means IntelliQuest Information Group, Inc., a Delaware
corporation.

          (h)  "CONSULTANT" means any person, including an advisor, engaged by
the Company or a Parent or Subsidiary to render services to such entity.

          (i)  "DIRECTOR" means a member of the Board.


                                       8
<PAGE>

          (j)  "DISABILITY" means total and permanent disability as defined in
Section 22(e)(3) of the Code.

          (k)  "EMPLOYEE" means any person, including Officers and Directors,
employed by the Company or any Parent or Subsidiary of the Company.  A Service
Provider shall not cease to be an Employee in the case of (i) any leave of
absence approved by the Company or (ii) transfers between locations of the
Company or between the Company, its Parent, any Subsidiary, or any successor. 
For purposes of Incentive Stock Options, no such leave may exceed ninety days,
unless reemployment upon expiration of such leave is guaranteed by statute or
contract.  If reemployment upon expiration of a leave of absence approved by the
Company is not so guaranteed, on the 181st day of such leave any Incentive Stock
Option held by the Optionee shall cease to be treated as an Incentive Stock
Option and shall be treated for tax purposes as a Nonstatutory Stock Option. 
Neither service as a Director nor payment of a director's fee by the Company
shall be sufficient to constitute "employment" by the Company.

          (l)  "EXCHANGE ACT" means the Securities Exchange Act of 1934, as
amended.

          (m)  "FAIR MARKET VALUE" means, as of any date, the value of Common
Stock determined as follows:

               (i)    If the Common Stock is listed on any established stock
exchange or a national market system, including without limitation the Nasdaq
National Market or The Nasdaq SmallCap Market of The Nasdaq Stock Market, its
Fair Market Value shall be the closing sales price for such stock (or the
closing bid, if no sales were reported) as quoted on such exchange or system for
the last market trading day prior to the time of determination, as reported in
THE WALL STREET JOURNAL or such other source as the Administrator deems
reliable;

               (ii)   If the Common Stock is regularly quoted by a recognized
securities dealer but selling prices are not reported, the Fair Market Value of
a Share of Common Stock shall be the mean between the high bid and low asked
prices for the Common Stock on the last market trading day prior to the day of
determination, as reported in THE WALL STREET JOURNAL or such other source as
the Administrator deems reliable;

               (iii)  In the absence of an established market for the Common
Stock, the Fair Market Value shall be determined in good faith by the
Administrator.

          (n)  "INCENTIVE STOCK OPTION" means an Option intended to qualify as
an incentive stock option within the meaning of Section 422 of the Code and the
regulations promulgated thereunder.

          (o)  "NONSTATUTORY STOCK OPTION" means an Option not intended to
qualify as an Incentive Stock Option.

          (p)  "NOTICE OF GRANT" means a written or electronic notice evidencing
certain terms and conditions of an individual Option or Stock Purchase Right
grant.  The Notice of Grant is part of the Option Agreement.

          (q)  "OFFICER" means a person who is an officer of the Company within
the meaning of Section 16 of the Exchange Act and the rules and regulations
promulgated thereunder.

          (r)  "OPTION" means a stock option granted pursuant to the Plan.


                                       9
<PAGE>

          (s)  "OPTION AGREEMENT" means an agreement between the Company and an
Optionee evidencing the terms and conditions of an individual Option grant.  The
Option Agreement is subject to the terms and conditions of the Plan.

          (t)  "OPTION EXCHANGE PROGRAM" means a program whereby outstanding
options are surrendered in exchange for options with a lower exercise price.

          (u)  "OPTIONED STOCK" means the Common Stock subject to an Option or
Stock Purchase Right.

          (v)  "OPTIONEE" means the holder of an outstanding Option or Stock
Purchase Right granted under the Plan.

          (w)  "PARENT" means a "parent corporation," whether now or hereafter
existing, as defined in Section 424(e) of the Code.

          (x)  "PLAN" means this 1996 Stock Plan.

          (y)  "RESTRICTED STOCK" means shares of Common Stock acquired pursuant
to a grant of Stock Purchase Rights under Section 11 below.

          (z)  "RESTRICTED STOCK PURCHASE AGREEMENT" means a written agreement
between the Company and the Optionee evidencing the terms and restrictions
applying to stock purchased under a Stock Purchase Right.  The Restricted Stock
Purchase Agreement is subject to the terms and conditions of the Plan and the
Notice of Grant.

          (aa) "RULE 16b-3" means Rule 16b-3 of the Exchange Act or any
successor to Rule 16b-3, as in effect when discretion is being exercised with
respect to the Plan.

          (bb) "SECTION 16(b)" means Section 16(b) of the Exchange Act.

          (cc) "SERVICE PROVIDER" means an Employee, Director or Consultant.

          (dd) "SHARE" means a share of the Common Stock, as adjusted in
accordance with Section 13 of the Plan.

          (ee) "STOCK PURCHASE RIGHT" means the right to purchase Common Stock
pursuant to Section 11 of the Plan, as evidenced by a Notice of Grant.

          (ff) "SUBSIDIARY" means a "subsidiary corporation", whether now or
hereafter existing, as defined in Section 424(f) of the Code.

     3.   STOCK SUBJECT TO THE PLAN.  Subject to the provisions of Section 13 of
the Plan, the maximum aggregate number of Shares which may be optioned and sold
under the Plan is 1,040,000 Shares.  The Shares may be authorized, but unissued,
or reacquired Common Stock.  

          If an Option or Stock Purchase Right expires or becomes unexercisable
without having been exercised in full, or is surrendered pursuant to an Option
Exchange Program, the unpurchased 


                                      10
<PAGE>

Shares which were subject thereto shall become available for future grant or 
sale under the Plan (unless the Plan has terminated); PROVIDED, however, that 
Shares that have actually been issued under the Plan, whether upon exercise 
of an Option or Right, shall not be returned to the Plan and shall not become 
available for future distribution under the Plan, except that if Shares of 
Restricted Stock are repurchased by the Company at their original purchase 
price, such Shares shall become available for future grant under the Plan. 
          
     4.   ADMINISTRATION OF THE PLAN.

          (a)  PROCEDURE.

               (i)    MULTIPLE ADMINISTRATIVE BODIES.  The Plan may be
administered by different Committees with respect to different groups of Service
Providers.

               (ii)   SECTION 162(m). To the extent that the Administrator
determines it to be desirable to qualify Options granted hereunder as
"performance-based compensation" within the meaning of Section 162(m) of the
Code, the Plan shall be administered by a Committee of two or more "outside
directors" within the meaning of Section 162(m) of the Code.

               (iii)  RULE 16b-3.  To the extent desirable to qualify
transactions hereunder as exempt under Rule 16b-3, the transactions contemplated
hereunder shall be structured to satisfy the requirements for exemption under
Rule 16b-3.

               (iv)   OTHER ADMINISTRATION.  Other than as provided above, the
Plan shall be administered by (A) the Board or (B) a Committee, which committee
shall be constituted to satisfy Applicable Laws. 

          (b)  POWERS OF THE ADMINISTRATOR.  Subject to the provisions of the
Plan, and in the case of a Committee, subject to the specific duties delegated
by the Board to such Committee, the Administrator shall have the authority, in
its discretion:

               (i)    to determine the Fair Market Value;

               (ii)   to select the Service Providers to whom Options and Stock
Purchase Rights may be granted hereunder;

               (iii)  to determine the number of shares of Common Stock to be
covered by each Option and Stock Purchase Right granted hereunder;

               (iv)   to approve forms of agreement for use under the Plan;

               (v)    to determine the terms and conditions, not inconsistent
with the terms of the Plan, of any Option or Stock Purchase Right granted
hereunder.  Such terms and conditions include, but are not limited to, the
exercise price, the time or times when Options or Stock Purchase Rights may be
exercised (which may be based on performance criteria), any vesting acceleration
or waiver of forfeiture restrictions, and any restriction or limitation
regarding any Option or Stock Purchase Right or the shares of Common Stock
relating thereto, based in each case on such factors as the Administrator, in
its sole discretion, shall determine;


                                      11
<PAGE>

               (vi)   to reduce the exercise price of any Option or Stock
Purchase Right to the then current Fair Market Value if the Fair Market Value of
the Common Stock covered by such Option or Stock Purchase Right shall have
declined since the date the Option or Stock Purchase Right was granted;

               (vii)  to institute an Option Exchange Program;

               (viii) to construe and interpret the terms of the Plan and awards
granted pursuant to the Plan;

               (ix)   to prescribe, amend and rescind rules and regulations
relating to the Plan, including rules and regulations relating to sub-plans
established for the purpose of qualifying for preferred tax treatment under
foreign tax laws;

               (x)    to modify or amend each Option or Stock Purchase Right
(subject to Section 15(c) of the Plan), including the discretionary authority to
extend the post-termination exercisability period of Options longer than is
otherwise provided for in the Plan;

               (xi)   to allow Optionees to satisfy withholding tax obligations
by electing to have the Company withhold from the Shares to be issued upon
exercise of an Option or Stock Purchase Right that number of Shares having a
Fair Market Value equal to the amount required to be withheld.  The Fair Market
Value of the Shares to be withheld shall be determined on the date that the
amount of tax to be withheld is to be determined.  All elections by an Optionee
to have Shares withheld for this purpose shall be made in such form and under
such conditions as the Administrator may deem necessary or advisable;

               (xii)  to authorize any person to execute on behalf of the
Company any instrument required to effect the grant of an Option or Stock
Purchase Right previously granted by the Administrator;

               (xiii) to make all other determinations deemed necessary or
advisable for administering the Plan.

          (c)  EFFECT OF ADMINISTRATOR'S DECISION.  The Administrator's
decisions, determinations and interpretations shall be final and binding on all
Optionees and any other holders of Options or Stock Purchase Rights.

     5.   ELIGIBILITY.  Nonstatutory Stock Options and Stock Purchase Rights may
be granted to Service Providers.  Incentive Stock Options may be granted only to
Employees.

     6.   LIMITATIONS.

          (a)  Each Option shall be designated in the Option Agreement as either
an Incentive Stock Option or a Nonstatutory Stock Option.  However,
notwithstanding such designation, to the extent that the aggregate Fair Market
Value of the Shares with respect to which Incentive Stock Options are
exercisable for the first time by the Optionee during any calendar year (under
all plans of the Company and any Parent or Subsidiary) exceeds $100,000, such
Options shall be treated as Nonstatutory Stock Options.  For purposes of this
Section 6(a), Incentive Stock Options shall be taken into account in the order
in which they were granted.  The Fair Market Value of the Shares shall be
determined as of the time the Option with respect to such Shares is granted.


                                      12
<PAGE>

          (b)  Neither the Plan nor any Option or Stock Purchase Right shall
confer upon an Optionee any right with respect to continuing the Optionee's
relationship as a Service Provider with the Company, nor shall they interfere in
any way with the Optionee's right or the Company's right to terminate such
relationship at any time, with or without cause.

          (c)  The following limitations shall apply to grants of Options:

               (i)    No Service Provider shall be granted, in any fiscal year
of the Company, Options to purchase more than 300,000 Shares.

               (ii)   In connection with his or her initial service, a Service
Provider may be granted Options to purchase up to an additional 300,000 Shares
which shall not count against the limit set forth in subsection (i) above.
               
               (iii)  The foregoing limitations shall be adjusted
proportionately in connection with any change in the Company's capitalization as
described in Section 13. 

               (iv)   If an Option is cancelled in the same fiscal year of the
Company in which it was granted (other than in connection with a transaction
described in Section 13), the cancelled Option will be counted against the
limits set forth in subsections (i) and (ii) above.  For this purpose, if the
exercise price of an Option is reduced, the transaction will be treated as a
cancellation of the Option and the grant of a new Option.

     7.   TERM OF PLAN. The Plan shall become effective upon its adoption by the
Board.  It shall continue in effect for a term of ten (10) years unless
terminated earlier under Section 15 of the Plan.

     8.   TERM OF OPTION.  The term of each Option shall be stated in the Option
Agreement.  In the case of an Incentive Stock Option, the term shall be ten (10)
years from the date of grant or such shorter term as may be provided in the
Option Agreement.  Moreover, in the case of an Incentive Stock Option granted to
an Optionee who, at the time the Incentive Stock Option is granted, owns stock
representing more than ten percent (10%) of the voting power of all classes of
stock of the Company or any Parent or Subsidiary, the term of the Incentive
Stock Option shall be five (5) years from the date of grant or such shorter term
as may be provided in the Option Agreement.

     9.   OPTION EXERCISE PRICE AND CONSIDERATION.

          (a)  EXERCISE PRICE.  The per share exercise price for the Shares to
be issued pursuant to exercise of an Option shall be determined by the
Administrator, subject to the following:

               (i)    In the case of an Incentive Stock Option

                      (A)  granted to an Employee who, at the time the
Incentive Stock Option is granted, owns stock representing more than ten percent
(10%) of the voting power of all classes of stock of the Company or any Parent
or Subsidiary, the per Share exercise price shall be no less than 110% of the
Fair Market Value per Share on the date of grant.

                      (B)  granted to any Employee other than an Employee
described in paragraph (A) immediately above, the per Share exercise price shall
be no less than 100% of the Fair Market Value per Share on the date of grant.


                                      13
<PAGE>

               (ii)   In the case of a Nonstatutory Stock Option, the per Share
exercise price shall be determined by the Administrator.  In the case of a
Nonstatutory Stock Option intended to qualify as "performance-based
compensation" within the meaning of Section 162(m) of the Code, the per Share
exercise price shall be no less than 100% of the Fair Market Value per Share on
the date of grant.

               (iii)  Notwithstanding the foregoing, Options may be granted with
a per Share exercise price of less than 100% of the Fair Market Value per Share
on the date of grant pursuant to a merger or other corporate transaction.

          (b)  WAITING PERIOD AND EXERCISE DATES.  At the time an Option is
granted, the Administrator shall fix the period within which the Option may be
exercised and shall determine any conditions which must be satisfied before the
Option may be exercised. 
          
          (c)  FORM OF CONSIDERATION.  The Administrator shall determine the
acceptable form of consideration for exercising an Option, including the method
of payment.  In the case of an Incentive Stock Option, the Administrator shall
determine the acceptable form of consideration at the time of grant.  Such
consideration may consist entirely of:

               (i)    cash;

               (ii)   check;

               (iii)  promissory note;

               (iv)   other Shares which (A) in the case of Shares acquired upon
exercise of an option, have been owned by the Optionee for more than six months
on the date of surrender, and (B) have a Fair Market Value on the date of
surrender equal to the aggregate exercise price of the Shares as to which said
Option shall be exercised;

               (v)    consideration received by the Company under a cashless
exercise program implemented by the Company in connection with the Plan;

               (vi)   a reduction in the amount of any Company liability to the
Optionee, including any liability attributable to the Optionee's participation
in any Company-sponsored deferred compensation program or arrangement;

               (vii)  any combination of the foregoing methods of payment; or

               (viii) such other consideration and method of payment for the
issuance of Shares to the extent permitted by Applicable Laws.

     10.  EXERCISE OF OPTION.

          (a)  PROCEDURE FOR EXERCISE; RIGHTS AS A STOCKHOLDER. Any Option
granted hereunder shall be exercisable according to the terms of the Plan and at
such times and under such conditions as determined by the Administrator and set
forth in the Option Agreement.  Unless the Administrator provides otherwise,
vesting of Options granted hereunder shall be tolled during any unpaid leave of
absence.  An Option may not be exercised for a fraction of a Share.


                                      14
<PAGE>

               An Option shall be deemed exercised when the Company receives:
(i) written or electronic notice of exercise (in accordance with the Option
Agreement) from the person entitled to exercise the Option, and (ii) full
payment for the Shares with respect to which the Option is exercised.  Full
payment may consist of any consideration and method of payment authorized by the
Administrator and permitted by the Option Agreement and the Plan.  Shares issued
upon exercise of an Option shall be issued in the name of the Optionee or, if
requested by the Optionee, in the name of the Optionee and his or her spouse. 
Until the Shares are issued (as evidenced by the appropriate entry on the books
of the Company or of a duly authorized transfer agent of the Company), no right
to vote or receive dividends or any other rights as a stockholder shall exist
with respect to the Optioned Stock, notwithstanding the exercise of the Option. 
The Company shall issue (or cause to be issued) such Shares promptly after the
Option is exercised.  No adjustment will be made for a dividend or other right
for which the record date is prior to the date the Shares are issued, except as
provided in Section 13 of the Plan.

               Exercising an Option in any manner shall decrease the number of
Shares thereafter available, both for purposes of the Plan and for sale under
the Option, by the number of Shares as to which the Option is exercised.
               
          (b)  TERMINATION OF RELATIONSHIP AS A SERVICE PROVIDER.  If an
Optionee ceases to be a Service Provider, other than upon the Optionee's death
or Disability, the Optionee may exercise his or her Option within such period of
time as is specified in the Option Agreement to the extent that the Option is
vested on the date of termination (but in no event later than the expiration of
the term of such Option as set forth in the Option Agreement).  In the absence
of a specified time in the Option Agreement, the Option shall remain exercisable
for three (3) months following the Optionee's termination.  If, on the date of
termination, the Optionee is not vested as to his or her entire Option, the
Shares covered by the unvested portion of the Option shall revert to the Plan. 
If, after termination, the Optionee does not exercise his or her Option within
the time specified by the Administrator, the Option shall terminate, and the
Shares covered by such Option shall revert to the Plan.

          (c)  DISABILITY OF OPTIONEE.  If an Optionee ceases to be a Service
Provider as a result of the Optionee's Disability, the Optionee may exercise his
or her Option within such period of time as is specified in the Option Agreement
to the extent the Option is vested on the date of termination (but in no event
later than the expiration of the term of such Option as set forth in the Option
Agreement).  In the absence of a specified time in the Option Agreement, the
Option shall remain exercisable for twelve (12) months following the Optionee's
termination.  If, on the date of termination, the Optionee is not vested as to
his or her entire Option, the Shares covered by the unvested portion of the
Option shall revert to the Plan.  If, after termination, the Optionee does not
exercise his or her Option within the time specified herein, the Option shall
terminate, and the Shares covered by such Option shall revert to the Plan.

          (d)  DEATH OF OPTIONEE.  If an Optionee dies while a Service Provider,
the Option may be exercised within such period of time as is specified in the
Option Agreement (but in no event later than the expiration of the term of such
Option as set forth in the Notice of Grant), by the Optionee's estate or by a
person who acquires the right to exercise the Option by bequest or inheritance,
but only to the extent that the Option is vested on the date of death.  In the
absence of a specified time in the Option Agreement, the Option shall remain
exercisable for twelve (12) months following the Optionee's termination.  If, at
the time of death, the Optionee is not vested as to his or her entire Option,
the Shares covered by the unvested portion of the Option shall immediately
revert to the Plan.  The Option may be exercised by the executor or
administrator of the Optionee's estate or, if none, by the person(s) entitled to
exercise the Option under the Optionee's will or the laws of descent or
distribution.  If the Option is not so exercised 


                                      15
<PAGE>

within the time specified herein, the Option shall terminate, and the Shares 
covered by such Option shall revert to the Plan.

          (e)  BUYOUT PROVISIONS.  The Administrator may at any time offer to
buy out for a payment in cash or Shares, an Option previously granted based on
such terms and conditions as the Administrator shall establish and communicate
to the Optionee at the time that such offer is made.

     11.  STOCK PURCHASE RIGHTS.

          (a)  RIGHTS TO PURCHASE.  Stock Purchase Rights may be issued either
alone, in addition to, or in tandem with other awards granted under the Plan
and/or cash awards made outside of the Plan.  After the Administrator determines
that it will offer Stock Purchase Rights under the Plan, it shall advise the
offeree in writing or electronically, by means of a Notice of Grant, of the
terms, conditions and restrictions related to the offer, including the number of
Shares that the offeree shall be entitled to purchase, the price to be paid, and
the time within which the offeree must accept such offer.  The offer shall be
accepted by execution of a Restricted Stock Purchase Agreement in the form
determined by the Administrator.

          (b)  REPURCHASE OPTION.  Unless the Administrator determines
otherwise, the Restricted Stock Purchase Agreement shall grant the Company a
repurchase option exercisable upon the voluntary or involuntary termination of
the purchaser's service with the Company for any reason (including death or
Disability).  The purchase price for Shares repurchased pursuant to the
Restricted Stock Purchase Agreement shall be the original price paid by the
purchaser and may be paid by cancellation of any indebtedness of the purchaser
to the Company.  The repurchase option shall lapse at a rate determined by the
Administrator.

          (c)  OTHER PROVISIONS.  The Restricted Stock Purchase Agreement shall
contain such other terms, provisions and conditions not inconsistent with the
Plan as may be determined by the Administrator in its sole discretion. 

          (d)  RIGHTS AS A STOCKHOLDER.  Once the Stock Purchase Right is
exercised, the purchaser shall have the rights equivalent to those of a
stockholder, and shall be a stockholder when his or her purchase is entered upon
the records of the duly authorized transfer agent of the Company.  No adjustment
will be made for a dividend or other right for which the record date is prior to
the date the Stock Purchase Right is exercised, except as provided in Section 13
of the Plan.
     
     12.  NON-TRANSFERABILITY OF OPTIONS AND STOCK PURCHASE RIGHTS.  Unless
determined otherwise by the Administrator, an Option or Stock Purchase Right may
not be sold, pledged, assigned, hypothecated, transferred, or disposed of in any
manner other than by will or by the laws of descent or distribution and may be
exercised, during the lifetime of the Optionee, only by the Optionee.  If the
Administrator makes an Option or Stock Purchase Right transferable, such Option
or Stock Purchase Right shall contain such additional terms and conditions as
the Administrator deems appropriate.

     13.  ADJUSTMENTS UPON CHANGES IN CAPITALIZATION, DISSOLUTION, MERGER OR
          ASSET SALE. 

          (a)  CHANGES IN CAPITALIZATION.  Subject to any required action by the
stockholders of the Company, the number of shares of Common Stock covered by
each outstanding Option and Stock Purchase Right, and the number of shares of
Common Stock which have been authorized for issuance under the Plan but as to
which no Options or Stock Purchase Rights have yet been granted or which have


                                      16
<PAGE>

been returned to the Plan upon cancellation or expiration of an Option or Stock
Purchase Right, as well as the price per share of Common Stock covered by each
such outstanding Option or Stock Purchase Right, shall be proportionately
adjusted for any increase or decrease in the number of issued shares of Common
Stock resulting from a stock split, reverse stock split, stock dividend,
combination or reclassification of the Common Stock, or any other increase or
decrease in the number of issued shares of Common Stock effected without receipt
of consideration by the Company; provided, however, that conversion of any
convertible securities of the Company shall not be deemed to have been "effected
without receipt of consideration."  Such adjustment shall be made by the Board,
whose determination in that respect shall be final, binding and conclusive. 
Except as expressly provided herein, no issuance by the Company of shares of
stock of any class, or securities convertible into shares of stock of any class,
shall affect, and no adjustment by reason thereof shall be made with respect to,
the number or price of shares of Common Stock subject to an Option or Stock
Purchase Right.

          (b)  DISSOLUTION OR LIQUIDATION.  In the event of the proposed
dissolution or liquidation of the Company, the Administrator shall notify each
Optionee as soon as practicable prior to the effective date of such proposed
transaction.  The Administrator in its discretion may provide for an Optionee to
have the right to exercise his or her Option until ten (10) days prior to such
transaction as to all of the Optioned Stock covered thereby, including Shares as
to which the Option would not otherwise be exercisable.  In addition, the
Administrator may provide that any Company repurchase option applicable to any
Shares purchased upon exercise of an Option or Stock Purchase Right shall lapse
as to all such Shares, provided the proposed dissolution or liquidation takes
place at the time and in the manner contemplated.  To the extent it has not been
previously exercised, an Option or Stock Purchase Right will terminate
immediately prior to the consummation of such proposed action.
          
          (c)  MERGER OR ASSET SALE.  In the event of a merger of the Company
with or into another corporation, or the sale of substantially all of the assets
of the Company, each outstanding Option and Stock Purchase Right shall be
assumed or an equivalent option or right substituted by the successor
corporation or a Parent or Subsidiary of the successor corporation.  In the
event that the successor corporation refuses to assume or substitute for the
Option or Stock Purchase Right, the Optionee shall fully vest in and have the
right to exercise the Option or Stock Purchase Right as to all of the Optioned
Stock, including Shares as to which it would not otherwise be vested or
exercisable.  If an Option or Stock Purchase Right becomes fully vested and
exercisable in lieu of assumption or substitution in the event of a merger or
sale of assets, the Administrator shall notify the Optionee in writing or
electronically that the Option or Stock Purchase Right shall be fully vested and
exercisable for a period of fifteen (15) days from the date of such notice, and
the Option or Stock Purchase Right shall terminate upon the expiration of such
period.  For the purposes of this paragraph, the Option or Stock Purchase Right
shall be considered assumed if, following the merger or sale of assets, the
option or right confers the right to purchase or receive, for each Share of
Optioned Stock subject to the Option or Stock Purchase Right immediately prior
to the merger or sale of assets, the consideration (whether stock, cash, or
other securities or property) received in the merger or sale of assets by
holders of Common Stock for each Share held on the effective date of the
transaction (and if holders were offered a choice of consideration, the type of
consideration chosen by the holders of a majority of the outstanding Shares);
provided, however, that if such consideration received in the merger or sale of
assets is not solely common stock of the successor corporation or its Parent,
the Administrator may, with the consent of the successor corporation, provide fo
the consideration to be received upon the exercise of the Option or Stock
Purchase Right, for each Share of Optioned Stock subject to the Option or Stock
Purchase Right, to be solely common stock of the successor corporation or its
Parent equal in fair market value to the per share consideration received by
holders of Common Stock in the merger or sale of assets.


                                      17
<PAGE>

     14.  DATE OF GRANT.  The date of grant of an Option or Stock Purchase Right
shall be, for all purposes, the date on which the Administrator makes the
determination granting such Option or Stock Purchase Right, or such other later
date as is determined by the Administrator.  Notice of the determination shall
be provided to each Optionee within a reasonable time after the date of such
grant.

     15.  AMENDMENT AND TERMINATION OF THE PLAN.

          (a)  AMENDMENT AND TERMINATION.  The Board may at any time amend,
alter, suspend or terminate the Plan.  

          (b)  STOCKHOLDER APPROVAL.  The Company shall obtain stockholder
approval of any Plan amendment to the extent necessary and desirable to comply
with Applicable Laws. 

          (c)  EFFECT OF AMENDMENT OR TERMINATION.  No amendment, alteration,
suspension or termination of the Plan shall impair the rights of any Optionee,
unless mutually agreed otherwise between the Optionee and the Administrator,
which agreement must be in writing and signed by the Optionee and the Company. 
Termination of the Plan shall not affect the Administrator's ability to exercise
the powers granted to it hereunder with respect to options granted under the
Plan prior to the date of such termination.

     16.  CONDITIONS UPON ISSUANCE OF SHARES.  

          (a)  LEGAL COMPLIANCE.  Shares shall not be issued pursuant to the
exercise of an Option or Stock Purchase Right unless the exercise of such Option
or Stock Purchase Right and the issuance and delivery of such Shares shall
comply with Applicable Laws and shall be further subject to the approval of
counsel for the Company with respect to such compliance.

          (b)  INVESTMENT REPRESENTATIONS.  As a condition to the exercise of an
Option or Stock Purchase Right, the Company may require the person exercising
such Option or Stock Purchase Right to represent and warrant at the time of any
such exercise that the Shares are being purchased only for investment and
without any present intention to sell or distribute such Shares if, in the
opinion of counsel for the Company, such a representation is required.

     17.  INABILITY TO OBTAIN AUTHORITY.  The inability of the Company to obtain
authority from any regulatory body having jurisdiction, which authority is
deemed by the Company's counsel to be necessary to the lawful issuance and sale
of any Shares hereunder, shall relieve the Company of any liability in respect
of the failure to issue or sell such Shares as to which such requisite authority
shall not have been obtained.

     18.  RESERVATION OF SHARES.  The Company, during the term of this Plan,
will at all times reserve and keep available such number of Shares as shall be
sufficient to satisfy the requirements of the Plan.


                                      18

<PAGE>

Exhibit 4.2
                                       
                      INTELLIQUEST INFORMATION GROUP, INC.
                         1997 SUPPLEMENTAL OPTION PLAN


     1.   PURPOSES OF THE PLAN.  The purposes of this 1997 Supplemental 
Option Plan are:

          *    to attract and retain the best available personnel for positions 
               of substantial responsibility, 

          *    to provide additional incentive to Employees, Directors and
               Consultants, and

          *    to promote the success of the Company's business.  

     Options granted under the Plan will be Nonstatutory Stock Options.

     2.   DEFINITIONS.  As used herein, the following definitions shall apply:

          (1)  "ADMINISTRATOR" means the Board or any of its Committees as 
shall be administering the Plan, in accordance with Section 4 of the Plan.

          (2)  "APPLICABLE LAWS" means the requirements relating to the 
administration of stock option plans under U.S. state corporate laws, U.S. 
federal and state securities laws, the Code, any stock exchange or quotation 
system on which the Common Stock is listed or quoted and the applicable laws 
of any foreign country or jurisdiction where Options are, or will be, granted 
under the Plan.

          (3)   "BOARD" means the Board of Directors of the Company.  

          (4)   "CODE" means the Internal Revenue Code of 1986, as amended.

          (5)   "COMMITTEE" means a committee of Directors appointed by the 
Board in accordance with Section 4 of the Plan.

          (6)   "COMMON STOCK" means the Common Stock of the Company.

          (7)   "COMPANY" means IntelliQuest Information Group, Inc., a 
Delaware corporation.

          (8)   "CONSULTANT" means any person, including an advisor, engaged 
by the Company or a Parent or Subsidiary to render services to such entity.

          (9)   "DIRECTOR" means a member of the Board.

          (10)  "DISABILITY" means total and permanent disability as defined 
in Section 22(e)(3) of the Code.  

          (11)  "EMPLOYEE" means any person, including Officers, employed by 
the Company or any Parent or Subsidiary of the Company.  A Service Provider 
shall not cease to be an Employee in the 

                                       19
<PAGE>

case of (i) any leave of absence approved by the Company or (ii) transfers 
between locations of the Company or between the Company, its Parent, any 
Subsidiary, or any successor.  Neither service as a Director nor payment of a 
director's fee by the Company shall be sufficient to constitute "employment" 
by the Company.  

          (12)  "EXCHANGE ACT" means the Securities Exchange Act of 1934, as 
amended.

          (13)  "FAIR MARKET VALUE" means, as of any date, the value of 
Common Stock determined as follows:

               (1)  If the Common Stock is listed on any established stock 
exchange or a national market system, including without limitation the Nasdaq 
National Market or The Nasdaq SmallCap Market of The Nasdaq Stock Market, its 
Fair Market Value shall be the closing sales price for such stock (or the 
closing bid, if no sales were reported) as quoted on such exchange or system 
for the last market trading day prior to the time of determination, as 
reported in THE WALL STREET JOURNAL or such other source as the Administrator 
deems reliable;

               (2)  If the Common Stock is regularly quoted by a recognized 
securities dealer but selling prices are not reported, the Fair Market Value 
of a Share of Common Stock shall be the mean between the high bid and low 
asked prices for the Common Stock on the last market trading day prior to the 
day of determination, as reported in THE WALL STREET JOURNAL or such other 
source as the Administrator deems reliable; and

               (3)  In the absence of an established market for the Common 
Stock, the Fair Market Value shall be determined in good faith by the 
Administrator.  

          (14)  "NOTICE OF GRANT" means a written or electronic notice 
evidencing certain terms and conditions of an individual Option grant.  The 
Notice of Grant is part of the Option Agreement.

          (15)  "OFFICER" means a person who is an officer of the Company 
within the meaning of Section 16 of the Exchange Act and the rules and 
regulations promulgated thereunder.  

          (16)  "OPTION" means a nonstatutory stock option, granted pursuant 
to the Plan, that is not intended to qualify as an incentive stock option 
within the meaning of Section 422 of the Code and the regulations promulgated 
thereunder.  

          (17)  "OPTION AGREEMENT" means an agreement between the Company and 
an Optionee evidencing the terms and conditions of an individual Option 
grant.  The Option Agreement is subject to the terms and conditions of the 
Plan.  

          (18)  "OPTION EXCHANGE PROGRAM" means a program whereby outstanding 
options are surrendered in exchange for options with a lower exercise price.

          (19)  "OPTIONED STOCK" means the Common Stock subject to an Option.

          (20)  "OPTIONEE" means the holder of an outstanding Option granted 
under the Plan.  

          (21)  "PARENT" means a "parent corporation," whether now or 
hereafter existing, as defined in Section 424(e) of the Code.

          (22)  "PLAN" means this 1997 Supplemental Option Plan.

                                       20
<PAGE>

          (23)  "SERVICE PROVIDER" means an Employee, a Consultant or a 
Director.  

          (24)  "SHARE" means a share of the Common Stock as adjusted in 
accordance with Section 12 of the Plan.

          (25)  "SUBSIDIARY" means a "subsidiary corporation", whether now or 
hereafter existing, as defined in Section 424(f) of the Code.

     3.   STOCK SUBJECT TO THE PLAN.  Subject to the provisions of Section 12 
of the Plan, the maximum aggregate number of Shares which may be optioned and 
sold under the Plan is 425,000 Shares.  The Shares may be authorized, but 
unissued, or reacquired Common Stock.

     If an Option expires or becomes unexercisable without having been 
exercised in full, or is surrendered pursuant to an Option Exchange Program, 
the unpurchased Shares which were subject thereto shall become available for 
future grant or sale under the Plan (unless the Plan has terminated).

     4.   ADMINISTRATION OF THE PLAN.

          (1)  The Plan shall be administered by (A) the Board or (B) a 
Committee, which committee shall be constituted to satisfy Applicable Laws.

          (2)  POWERS OF THE ADMINISTRATOR.  Subject to the provisions of the 
Plan, and in the case of a Committee, subject to the specific duties 
delegated by the Board to such Committee, the Administrator shall have the 
authority, in its discretion:

               (1)  to determine the Fair Market Value of the Common Stock;

               (2)  to select the Service Providers to whom Options may be 
granted hereunder;

               (3)  to determine whether and to what extent options are 
granted hereunder; 

               (4)  to determine the number of shares of Common Stock to be 
covered by each Option granted hereunder; 

               (5)  to approve forms of agreement for use under the Plan; 

               (6)  to determine the terms and conditions, not inconsistent 
with the terms of the Plan, of any award granted hereunder.  Such terms and 
conditions include, but are not limited to, the exercise price, the time or 
times when Options may be exercised (which may be based on performance 
criteria), any vesting acceleration or waiver of forfeiture restrictions, and 
any restriction or limitation regarding any Option or the shares of Common 
Stock relating thereto, based in each case on such factors as the 
Administrator, in its sole discretion, shall determine;

               (7)  to reduce the exercise price of any Option to the then 
current Fair Market Value if the Fair Market Value of the Common Stock 
covered by such Option shall have declined since the date the Option was 
granted;

               (8)  to institute an Option Exchange Program; 

               (9)  to construe and interpret the terms of the Plan and 
awards granted 

                                       21
<PAGE>

pursuant to the Plan;

               (10) to prescribe, amend and rescind rules and regulations 
relating to the Plan, including rules and regulations relating to sub-plans 
established for the purpose of qualifying for preferred tax treatment under 
foreign tax laws; 

               (11) to modify or amend each Option (subject to Section 14(b) 
of the Plan), including the discretionary authority to extend the 
post-termination exercisability period of Options longer than is otherwise 
provided for in the Plan;

               (12) to authorize any person to execute on behalf of the 
Company any instrument required to effect the grant of an Option or 
previously granted by the Administrator;

               (13) to determine the terms and restrictions applicable to 
Options;

               (14) to allow Optionees to satisfy withholding tax obligations 
by electing to have the Company withhold from the Shares to be issued upon 
exercise of an Option or Stock Purchase Right that number of Shares having a 
Fair Market Value equal to the amount required to be withheld.  The Fair 
Market Value of the Shares to be withheld shall be determined on the date 
that the amount of tax to be withheld is to be determined. All elections by 
an Optionee to have Shares withheld for this purpose shall be made in such 
form and under such conditions as the Administrator may deem necessary or 
advisable; and

               (15) to make all other determinations deemed necessary or 
advisable for administering the Plan.  

          (3)  EFFECT OF ADMINISTRATOR'S DECISION.  The Administrator's 
decisions, determinations and interpretations shall be final and binding on 
all Optionees and any other holders of Options.  

     5.   ELIGIBILITY.  Options may be granted to Service Providers.  

     6.   LIMITATION.  Neither the Plan nor any Option shall confer upon an 
Optionee any right with respect to continuing the Optionee's relationship as 
a Service Provider with the Company, nor shall they interfere in any way with 
the Optionee's right or the Company's right to terminate such relationship at 
any time with or without cause.

     7.   TERM OF PLAN.  The Plan shall become effective upon its adoption by 
the Board.  It shall continue in effect for ten (10) years, unless sooner 
terminated under Section 14 of the Plan.  

     8.   TERM OF OPTION.  The term of each Option shall be stated in the 
Option Agreement.

     9.   OPTION EXERCISE PRICE AND CONSIDERATION.  

          (1)  EXERCISE PRICE.  The per share exercise price for the Shares 
to be issued pursuant to exercise of an Option shall be determined by the 
Administrator.

          (2)  WAITING PERIOD AND EXERCISE DATES.  At the time an Option is 
granted, the Administrator shall fix the period within which the Option may 
be exercised and shall determine any conditions which must be satisfied 
before the Option may be exercised.

                                       22
<PAGE>

          (3)  FORM OF CONSIDERATION.  The Administrator shall determine the 
acceptable form of consideration for exercising an Option, including the 
method of payment.  Such consideration may consist entirely of:  

               (1)  cash;

               (2)  check;

               (3)  promissory note; 

               (4)  other Shares which (A) in the case of Shares acquired 
upon exercise of an option, have been owned by the Optionee for more than six 
months on the date of surrender, and (B) have a Fair Market Value on the date 
of surrender equal to the aggregate exercise price of the Shares as to which 
said Option shall be exercised;

               (5)  consideration received by the Company under a cashless 
exercise program implemented by the Company in connection with the Plan;

               (6)  a reduction in the amount of any Company liability to the 
Optionee, including any liability attributable to the Optionee's 
participation in any Company-sponsored deferred compensation program or 
arrangement;

               (7)  such other consideration and method of payment for the 
issuance of Shares to the extent permitted by Applicable Laws, or

               (8)  any combination of the foregoing methods of payment.

     10.  EXERCISE OF OPTION.  

          (1)  PROCEDURE FOR EXERCISE; RIGHTS AS A STOCKHOLDER.  Any Option 
granted hereunder shall be exercisable according to the terms of the Plan and 
at such times and under such conditions as determined by the Administrator 
and set forth in the Option Agreement.

               An Option may not be exercised for a fraction of a Share.

               An Option shall be deemed exercised when the Company receives: 
(i) written or electronic notice of exercise (in accordance with the Option 
Agreement) from the person entitled to exercise the Option, and (ii) full 
payment for the Shares with respect to which the Option is exercised.  Full 
payment may consist of any consideration and method of payment authorized by 
the Administrator and permitted by the Option Agreement and the Plan.  Shares 
issued upon exercise of an Option shall be issued in the name of the Optionee 
or, if requested by the Optionee, in the name of the Optionee and his or her 
spouse. Until the Shares are issued (as evidenced by the appropriate entry on 
the books of the Company or of a duly authorized transfer agent of the 
Company), no right to vote or receive dividends or any other rights as a 
stockholder shall exist with respect to the Optioned Stock, notwithstanding 
the exercise of the Option. The Company shall issue (or cause to be issued) 
such Shares promptly after the Option is exercised.  No adjustment will be 
made for a dividend or other right for which the record date is prior to the 
date the Shares are issued, except as provided in Section 12 of the Plan.

                                       23
<PAGE>

               Exercising an Option in any manner shall decrease the number 
of Shares thereafter available, both for purposes of the Plan and for sale 
under the Option, by the number of Shares as to which the Option is exercised.

          (2)  TERMINATION OF RELATIONSHIP AS A SERVICE PROVIDER.  If an 
Optionee ceases to be a Service Provider, other than upon the Optionee's 
death or Disability, the Optionee may exercise his or her Option, but only 
within such period of time as is specified in the Option Agreement, and only 
to the extent that the Option is vested on the date of termination (but in no 
event later than the expiration of the term of such Option as set forth in 
the Option Agreement). In the absence of a specified time in the Option 
Agreement, the Option shall remain exercisable for three (3) months following 
the Optionee's termination. If, on the date of termination, the Optionee is 
not vested as to his or her entire Option, the Shares covered by the unvested 
portion of the Option shall revert to the Plan.  If, after termination, the 
Optionee does not exercise his or her Option within the time specified by the 
Administrator, the Option shall terminate, and the Shares covered by such 
Option shall revert to the Plan.

          (3)  DISABILITY OF OPTIONEE.  If an Optionee ceases to be a Service 
Provider as a result of the Optionee's Disability, the Optionee may exercise 
his or her Option within such period of time as is specified in the Option 
Agreement, to the extent the Option is vested on the date of termination (but 
in no event later than the expiration of the term of such Option as set forth 
in the Option Agreement).  In the absence of a specified time in the Option 
Agreement, the Option shall remain exercisable for twelve (12) months 
following the Optionee's termination.  If on the date of termination, the 
Optionee is not vested as to his or her entire Option, the Shares covered by 
the unvested portion of the Option shall revert to the Plan.  If, after 
termination, the Optionee does not exercise his or her Option within the time 
specified herein, the Option shall terminate, and the Shares covered by such 
Option shall revert to the Plan.

          (4)  DEATH OF OPTIONEE.  If an Optionee dies while a Service 
Provider, the Option may be exercised within such period of time as is 
specified in the Option Agreement (but in no event later than the expiration 
of the term of such Option as set forth in the Notice of Grant), by the 
Optionee's estate or by a person who acquires the right to exercise the 
Option by bequest or inheritance, but only to the extent that the Option is 
vested on the date of death.  In the absence of a specified time in the 
Option Agreement, the Option shall remain exercisable for twelve (12) months 
following the Optionee's termination.  It at the time of death, the Optionee 
is not vested as to his or her entire Option, the Shares covered by the 
unvested portion of the Option shall immediately revert to the Plan.  The 
Option may be exercised by the executor or administrator of the Optionee's 
estate or, if none, by the person(s) entitled to exercise the Option under 
the Optionee's will or the laws of descent or distribution.  If the Option is 
not so exercised within the time specified herein, the Option shall 
terminate, and the Shares covered by such Option shall revert to the Plan.

          (5)  BUYOUT PROVISIONS.  The Administrator may at any time offer to 
buy out for a payment in cash or Shares, an Option previously granted based 
on such terms and conditions as the Administrator shall establish and 
communicate to the Optionee at the time that such offer is made.

     11.  NON-TRANSFERABILITY OF OPTIONS.  Unless determined otherwise by the 
Administrator, an Option may not be sold, pledged, assigned, hypothecated, 
transferred, or disposed of in any manner other than by will or by the laws 
of descent or distribution and may be exercised, during the lifetime of the 
Optionee, only by the Optionee.  If the Administrator makes an Option 
transferable, such Option shall contain such additional terms and conditions 
as the Administrator deems appropriate.

     12.  ADJUSTMENTS UPON CHANGES IN CAPITALIZATION, DISSOLUTION, MERGER OR 
ASSET SALE.  

                                       24
<PAGE>

          (1)  CHANGES IN CAPITALIZATION.  Subject to any required action by 
the stockholders of the Company, the number of shares of Common Stock covered 
by each outstanding Option, and the number of shares of Common Stock which 
have been authorized for issuance under the Plan but as to which no Options 
have yet been granted or which have been returned to the Plan upon 
cancellation or expiration of an Option, as well as the price per share of 
Common Stock covered by each such outstanding Option, shall be 
proportionately adjusted for any increase or decrease in the number of issued 
shares of Common Stock resulting from a stock split, reverse stock split, 
stock dividend, combination or reclassification of the Common Stock, or any 
other increase or decrease in the number of issued shares of Common Stock 
effected without receipt of consideration by the Company; provided, however, 
that conversion of any convertible securities of the Company shall not be 
deemed to have been "effected without receipt of consideration."  Such 
adjustment shall be made by the Board, whose determination in that respect 
shall be final, binding and conclusive. Except as expressly provided herein, 
no issuance by the Company of shares of stock of any class, or securities 
convertible into shares of stock of any class, shall affect, and no 
adjustment by reason thereof shall be made with respect to, the number or 
price of shares of Common Stock subject to an Option.

          (2)  DISSOLUTION OR LIQUIDATION.  In the event of the proposed 
dissolution or liquidation of the Company, the Administrator shall notify 
each Optionee as soon as practicable prior to the effective date of such 
proposed transaction.  The Administrator in its discretion may provide an 
Optionee to have the right to exercise his or her Option until ten (10) days 
prior to such transaction as to all of the Optioned Stock covered thereby, 
including Shares as to which the Option would not otherwise be exercisable.  
In addition, the Administrator may provide that any Company repurchase option 
applicable to any Shares purchased upon exercise of an Option shall lapse as 
to all such Shares, provided the proposed dissolution or liquidation takes 
place at the time and in the manner contemplated.  To the extent it has not 
been previously exercised, an Option will terminate immediately prior to the 
consummation of such proposed action.

          (3)  MERGER OR ASSET SALE.  In the event of a merger of the Company 
with or into another corporation, or the sale of substantially all of the 
assets of the Company, each outstanding Option shall be assumed or an 
equivalent option or right substituted by the successor corporation or a 
Parent or Subsidiary of the successor corporation. In the event that the 
successor corporation refuses to assume or substitute for the Option, the 
Optionee shall fully vest in and have the right to exercise the Option as to 
all of the Optioned Stock, including Shares as to which it would not 
otherwise be vested or exercisable.  If an Option becomes fully vested and 
exercisable in lieu of assumption or substitution in the event of a merger or 
sale of assets, the Administrator shall notify the Optionee in writing or 
electronically that the Option shall be fully vested and exercisable for a 
period of fifteen (15) days from the date of such notice, and the Option 
shall terminate upon the expiration of such period.  For the purposes of this 
paragraph, the Option shall be considered assumed if, following the merger or 
sale of assets, the option or right confers the right to purchase or receive, 
for each Share of Optioned Stock, immediately prior to the merger or sale of 
assets, the consideration (whether stock, cash, or other securities or 
property) received in the merger or sale of assets by holders of Common Stock 
for each Share held on the effective date of the transaction (and if holders 
were offered a choice of consideration, the type of consideration chosen by 
the holders of a majority of the outstanding Shares); provided, however, that 
if such consideration received in the merger or sale of assets is not solely 
common stock of the successor corporation or its Parent, the Administrator 
may, with the consent of the successor corporation, provide for the 
consideration to be received upon the exercise of the Option, for each Share 
of Optioned Stock, to be solely common stock of the successor corporation or 
its Parent equal in fair market value to the per share consideration received 
by holders of Common Stock in the merger or sale of assets.

     13.  DATE OF GRANT.  The date of grant of an Option Shall be, for all 
purposes, the date on 

                                       25
<PAGE>

which the Administrator makes the determination granting such Option, or such 
other later date as is determined by the Administrator. Notice of the 
determination shall be provided to each Optionee within a reasonable time 
after the date of such grant.

     14.  AMENDMENT AND TERMINATION OF THE PLAN.

          (1)  AMENDMENT AND TERMINATION.  The Board may at any time amend, 
alter, suspend or terminate the Plan.

          (2)  EFFECT OF AMENDMENT OR TERMINATION.  No amendment, alteration, 
suspension or termination of the Plan shall impair the rights of any 
Optionee, unless mutually agreed otherwise between the Optionee and the 
Administrator, which agreement must be in writing and signed by the Optionee 
and the Company. Termination of the Plan shall not affect the Administrator's 
ability to exercise the powers granted to it hereunder with respect to 
options granted under the Plan prior to the date of such termination.

     15.  CONDITIONS UPON ISSUANCE OF SHARES.  

          (1)  LEGAL COMPLIANCE.  Shares shall not be issued pursuant to the 
exercise of an Option unless the exercise of such Option and the issuance and 
delivery of such Shares shall comply with Applicable Laws and shall be 
further subject to the approval of counsel for the Company with respect to 
such compliance.  

          (2)  INVESTMENT REPRESENTATIONS.  As a condition to the exercise of 
an Option the Company may require the person exercising such Option to 
represent and warrant at the time of any such exercise that the Shares are 
being purchased only for investment and without any present intention to sell 
or distribute such Shares if, in the opinion of counsel for the Company, such 
a representation is required.  

     16.  INABILITY TO OBTAIN AUTHORITY.  The inability of the Company to 
obtain authority from any regulatory body having jurisdiction, which 
authority is deemed by the Company's counsel to be necessary to the lawful 
issuance and sale of any Shares hereunder, shall relieve the Company of any 
liability in respect of the failure to issue or sell such Shares as to which 
such requisite authority shall not have been obtained.

     17.  RESERVATION OF SHARES.  The Company, during the term of this Plan, 
will at all times reserve and keep available such number of Shares as shall 
be sufficient to satisfy the requirements of the Plan.  






                                       26

<PAGE>

                                 [LETTERHEAD]

IntelliQuest Information Group, Inc.
1250 Capital of Texas Highway,
Building One
Austin, Texas 78746

     Re:  IntelliQuest Information Group, Inc. Common Stock
          par value $.0001 Per Share

Ladies and Gentlemen:

     In connection with the registration under the Securities Act of 1933, as 
amended (the "Act"), of an aggregate of an additional 790,000 shares (the 
"Shares") of common stock, par value $0.0001 per share, of IntelliQuest 
Information Group, Inc. (the "Company") issuable under the IntelliQuest 
Information Group, Inc. 1996 Stock Plan, as amended, and the IntelliQuest 
Information Group, Inc. 1997 Supplemental Option Plan, as amended (the 
"Plans"), by the Company on Form S-8 filed with the Securities and Exchange 
Commission (the "Commission") on January 29, 1999 (the "Registration 
Statement"), you have requested our opinion with respect to the matters set 
forth below.

     In our capacity as your counsel in connection with such registration, we 
are familiar with the proceedings taken and proposed to be taken by the 
Company in connection with the authorization, issuance and sale of the Shares. 
In addition, we have made such legal and factual examinations and inquiries, 
including an examination of originals or copies certified or otherwise 
identified to our satisfaction of such documents, corporate records and 
instruments, as we have deemed necessary or appropriate for purposes of this 
opinion.

     In our examination, we have assumed the genuineness of all signatures, 
the authenticity of all documents submitted to us as originals, and the 
conformity to authentic original documents submitted to us as copies.

<PAGE>

IntelliQuest Information Group, Inc.
January 29, 1999
Page 2

     We are opining herein as to the effect on the subject transaction only of 
the General Corporation Law of the State of Delaware, and we express no 
opinion with respect to the applicability thereto, or the effect thereon, of 
any other laws, or as to any matters of municipal law or the laws of any other 
local agencies within the State of Delaware.

     Subject to the foregoing, it is our opinion that the Shares to be issued 
under the Plans have been duly authorized, and upon the issuance and delivery 
of the Shares, in the manner contemplated by the Plans, and assuming the 
Company completes all actions and proceedings required on its part to be taken 
prior to the issuance and delivery of the Shares pursuant to the terms of the 
Plans, including, without limitation, collection of required payment for the 
Shares, the Shares will be validly issued, fully paid and nonassessable.

     This opinion is rendered only to you and is solely for your benefit in 
connection with the transactions covered hereby. This opinion may not be 
relied upon by you for any other purpose, or furnished to, quoted to or relied 
upon by any other person, firm or corporation for any purpose, without our 
prior written consent. We consent to your filing this opinion as an exhibit to 
the Registration Statement.

                                       Very truly yours,


                                       /s/ LATHAM & WATKINS


<PAGE>


                                                                   Exhibit 23.2


                           CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the incorporation by reference in this Registration 
Statement on Form S-8 (333-_____) of our report dated February 10, 1998, 
which appears on page 30 of IntelliQuest Information Group, Inc.'s Annual 
Report on 10-K for the year ended December 31, 1997.

/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP

Austin, Texas
January 29, 1999



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