JAKKS PACIFIC INC
DEF 14A, 1998-06-23
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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<PAGE>   1
                                  SCHEDULE 14A
                     INFORMATION REQUIRED IN PROXY STATEMENT

   Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of
                           1934 (Amendment No. _____)

[ x ]   Filed by the Registrant
[   ]   Filed by a Party other than the Registrant

Check the appropriate box:
[   ] Preliminary Proxy Statement
[   ] Confidential, for Use of the Commission Only (as permitted by Rule
      14a-6(e)(2)) 
[ x ] Definitive Proxy Statement
[   ] Definitive Additional Materials
[   ] Soliciting Material Pursuant to Section 240.14a-11(c) or 
      Section 240.14a-12

                              JAKKS Pacific, Inc.
- --------------------------------------------------------------------------------
Name of Registrant as Specified in its Charter

- --------------------------------------------------------------------------------
Name(s) of Person(s) Filing Proxy Statement, if other than the Registrant

Payment of Filing Fee (Check the appropriate box):
[ x ]   No fee required.
[   ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11

(1)     Title of each class of securities to which transaction applies:

- --------------------------------------------------------------------------------

(2)     Aggregate number of securities to which transaction applies:

- --------------------------------------------------------------------------------

(3)     Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined:

(4)     Proposed aggregate value of transaction:

- --------------------------------------------------------------------------------

(5)     Total fee paid:

- --------------------------------------------------------------------------------

[   ]   Fee paid previously with preliminary materials.

[   ]   Check box if any part of the fee is offset as provided by Exchange Act
        Rule 09- 11(a)(2) and identify the filing for which the offsetting fee
        was paid previously. Identify the previous filing by registration
        statement number, or the Form or Schedule and the date of its filing.

(1)     Amount Previously Paid: ________________________________________________

(2)     Form.  Schedule or Registration Statement No. __________________________

(3)     Filing Party: __________________________________________________________

(4)     Date Filed: ____________________________________________________________



                                       1
<PAGE>   2
 
                              JAKKS PACIFIC, INC.
                     22761 PACIFIC COAST HIGHWAY, SUITE 226
                                MALIBU, CA 90265
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                          TO BE HELD ON JULY 29, 1998
 
     The Annual Meeting of Stockholders of JAKKS PACIFIC, INC. (the "Company")
will be held at the Sherwood Country Club, 320 West Stafford Road, Thousand
Oaks, California 91361, on July 29, 1998 at 2:00 p.m. local time, to consider
and act upon the following matters:
 
     (1) To elect five directors to serve for the ensuing year.
 
     (2) To ratify the selection by the Board of Directors of Pannell Kerr
         Forster, Certified Public Accountants, a professional corporation, as
         the Company's independent auditors for the current fiscal year.
 
     (3) To ratify and approve the Company's Third Amended and Restated 1995
         Stock Option Plan.
 
     (4) To amend the Company's Restated Certificate of Incorporation,
         increasing the number of shares of Preferred Stock, par value $.001 per
         share, the Company is authorized to issue, from 5,000 shares to
         1,000,000 shares.
 
     (5) To transact such other business as may properly come before the meeting
         or any adjournment thereof.
 
     Stockholders of record as of the close of business on June 10, 1998 will be
entitled to notice of and to vote at the meeting or any adjournment thereof. The
stock transfer books of the Company will remain open.
 
                                          By Order of the Board of Directors
 
                                          /s/ STEPHEN G. BERMAN
 
                                          --------------------------------------
                                          Stephen G. Berman
                                          Secretary
 
Malibu, California
June 25, 1998
 
     WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE, DATE AND
SIGN THE ENCLOSED PROXY AND MAIL IT PROMPTLY IN THE ENCLOSED ENVELOPE IN ORDER
TO ASSURE REPRESENTATION OF YOUR SHARES. YOU MAY REVOKE THE PROXY AT ANY TIME
BEFORE THE AUTHORITY GRANTED THEREIN IS EXERCISED.
<PAGE>   3
 
                              JAKKS PACIFIC, INC.
                     22761 PACIFIC COAST HIGHWAY, SUITE 226
                                MALIBU, CA 90265
 
          PROXY STATEMENT FOR THE 1998 ANNUAL MEETING OF STOCKHOLDERS
                          TO BE HELD ON JULY 29, 1998
 
     This Proxy Statement is furnished in connection with the solicitation of
proxies by the Board of Directors of JAKKS PACIFIC, INC. (the "Company") for use
at the 1998 Annual Meeting of Stockholders to be held on July 29, 1998, and at
any adjournment of that meeting (the "Annual Meeting"). All proxies will be
voted in accordance with a stockholder's instructions and, if no choice is
specified, the proxies will be voted in favor of the matters set forth in the
accompanying Notice of Meeting. Any proxy may be revoked by a stockholder at any
time before it is exercised by delivery of written revocation or a subsequently
dated proxy to the Secretary of the Company or by voting in person at the Annual
Meeting.
 
     The Company mailed this Proxy Statement to stockholders on or about June
25, 1998, accompanied by the Company's Annual Report to Stockholders for the
fiscal year ended December 31, 1997.
 
VOTING SECURITIES AND VOTES REQUIRED
 
     At the close of business on June 10, 1998, the record date for the
determination of stockholders entitled to vote at the Annual Meeting, there were
outstanding and entitled to vote an aggregate of 5,882,092 shares of the
Company's common stock, par value $.001 per share (the "Common Stock").
Stockholders are entitled to one vote per share.
 
     The affirmative vote of the holders of a plurality of the shares of Common
Stock present or represented at the Annual Meeting is required for election of
directors. The affirmative vote of the holders of a majority of the shares of
Common Stock present or represented at the Annual Meeting is required for the
ratification of the selection by the Board of Directors of Pannell Kerr Forster
as the Company's independent auditors for the current fiscal year, the approval
of the adoption of the Company's Third Amended and Restated 1995 Stock Option
Plan and the amendment of the Company's Restated Certificate of Incorporation
increasing the number of shares of Preferred Stock the Company is authorized to
issue. Shares of Common Stock represented in person or by proxy (including
shares which abstain or do not vote for any reason with respect to one or more
of the matters presented for stockholder approval) will be counted for purposes
of determining whether a quorum is present at the Annual Meeting. Abstentions
will be treated as shares that are present and entitled to vote for purposes of
determining the number of shares present and entitled to vote with respect to
any particular matter, but will not be counted as a vote in favor of such
matter. Accordingly, an abstention from voting on a matter has the same legal
effect as a vote against the matter. If a broker or nominee holding stock in
"street name" indicates on the proxy that it does not have discretionary
authority to vote as to a particular matter ("broker non-votes"), those shares
will not be considered as present and entitled to vote with respect to such
matter. Accordingly, a broker non-vote on a matter has no effect on the voting
on such matter.
<PAGE>   4
 
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
     The following table sets forth certain information as of June 10, 1998,
with respect to the beneficial ownership of the Company's Common Stock by (i)
each current director and nominee for director of the Company, (ii) each
executive officer of the Company named in the Summary Compensation Table set
forth under the caption "Executive Compensation" below, (iii) all directors and
executive officers of the Company as a group and (iv) each person known by the
Company to own beneficially more than five per cent (5%) of the outstanding
shares of Common Stock of the Company.
 
<TABLE>
<CAPTION>
                    NAME AND ADDRESS                        NUMBER OF SHARES       PERCENT
                  OF BENEFICIAL OWNER                     BENEFICIALLY OWNED**    OF CLASS**
                  -------------------                     --------------------    ----------
<S>                                                       <C>                     <C>
Jack Friedman...........................................       1,187,488(1)         20.2%
  22761 Pacific Coast Highway
  Suite 226
  Malibu, CA 90265
Stephen G. Berman.......................................         179,498             3.1%
  22761 Pacific Coast Highway
  Suite 226
  Malibu, CA 90265
Joel M. Bennett.........................................          17,625(2)             *
  22761 Pacific Coast Highway
  Suite 226
  Malibu, CA 90265
Michael G. Miller.......................................          35,025(3)             *
  One Blue Hill Plaza
  Pearl River, NY 10965
Murray L. Skala.........................................         193,446(4)          3.3%
  750 Lexington Avenue
  New York, NY 10022
Robert E. Glick.........................................          42,025(5)             *
  1400 Broadway
  New York, NY 10022
Renaissance Capital Growth & Income.....................         859,934(7)         12.8%
  Fund III, Inc.(6)
  8080 North Central Expressway
  Dallas, TX 75206
Renaissance US Growth & Income..........................         521,739(8)          8.1%
  Trust PLC(6)
  8080 North Central Expressway
  Dallas, TX 75206
Joseph Charles & Associates, Inc........................         320,000(9)          5.2%
  9701 Wilshire Boulevard
  Beverly Hills, CA 90212
All Officers and Directors as...........................       1,528,235(10)        25.4%
  a Group (six persons)
</TABLE>
 
- ---------------
 
   * Less than 1% of the Company's outstanding shares.
 
  ** The number of Shares of Common Stock beneficially owned by each person or
     entity is determined under the rules promulgated by the Securities and
     Exchange Commission (the "Commission"). Under such rules, beneficial
     ownership includes any shares as to which the person or entity has sole or
     shared voting power or investment power. The percentage of the Company's
     outstanding shares is calculated by including among the shares owned by
     such person any shares which such person or entity has the right to acquire
     within 60 days after June 10, 1998. The inclusion herein of any shares
     deemed beneficially owned does not constitute an admission of beneficial
     ownership of such shares.
 
 (1) Includes an aggregate of 126,872 shares held by Murray L. Skala as trustee
     under trusts for the benefit of the children of Mr. Friedman.
 
                                        2
<PAGE>   5
 
 (2) Includes 16,625 shares which Mr. Bennett has the right to acquire pursuant
     to outstanding stock options.
 
 (3) Represents 35,025 shares which Mr. Miller has the right to acquire pursuant
     to outstanding stock options.
 
 (4) Includes 40,450 shares which Mr. Skala has the right to acquire pursuant to
     outstanding stock options and an aggregate of 126,872 shares held by Mr.
     Skala as trustee under trusts for the benefit of the children of Mr.
     Friedman.
 
 (5) Includes 35,025 shares which Mr. Glick has the right to acquire pursuant to
     outstanding stock options.
 
 (6) Affiliates under common control.
 
 (7) Includes 521,739 shares which Renaissance Capital has the right to acquire
     upon conversion of $3,000,000 principal amount of the Company's 9%
     Convertible Debentures and 335,195 shares issuable upon conversion of the
     Company's Series A Preferred Stock.
 
 (8) Represents shares which Renaissance US Growth has the right to acquire upon
     conversion of $3,000,000 principal amount of the Company's 9% Convertible
     Debentures.
 
 (9) Includes 270,000 shares which Joseph Charles has the right to acquire upon
     exercise of warrants and 50,000 shares which Joseph Charles has the right
     to acquire upon exercise of options.
 
(10) Includes 127,125 shares issuable upon the exercise of options held by the
     executive officers and directors of the Company. See Footnotes (1) through
     (5).
 
     Messrs. Friedman and Berman may be deemed "founders" of the Company, as
such term is defined under the federal securities laws.
 
                                        3
<PAGE>   6
 
                             ELECTION OF DIRECTORS
                                (PROPOSAL NO. 1)
 
     The persons named in the enclosed proxy will vote to elect as directors the
five nominees named below, unless authority to vote for the election of any or
all of the nominees is withheld by marking the proxy to that effect. All of the
nominees have indicated their willingness to serve, if elected, but if any
nominee should be unable to serve, the proxies may be voted for a substitute
nominee designated by management. Each director will be elected to hold office
until the next annual meeting of stockholders or until his or her successor is
elected and qualified. There are no family relationships between or among any
officers or directors of the Company.
 
NOMINEES
 
     Set forth below for each nominee as a director of the Company is his name
and age, position with the Company, principal occupation and business experience
during the past five years and the date of the commencement of each director's
term as a director.
 
<TABLE>
<CAPTION>
             NAME                AGE                     POSITION
             ----                ---                     --------
<S>                              <C>   <C>
Jack Friedman                    58    President, Chairman and Chief Executive
                                       Officer
Stephen G. Berman                33    Executive Vice President, Chief Operating
                                       Officer, Secretary and Director
Michael G. Miller                50    Director
Murray L. Skala                  51    Director
Robert E. Glick                  53    Director
</TABLE>
 
     JACK FRIEDMAN has been President, Chairman and Chief Executive Officer of
the Company since co-founding it in 1995. From January 1989 until January 1995,
Mr. Friedman was President, Chief Executive Officer and a director of T-HQ,
Inc., a publicly-held company that develops and sells interactive games and
software. From 1970 to 1991, Mr. Friedman held executive positions in various
toy companies, including President and Chief Operating Officer of LJN Toys, Ltd.
("LJN"), a toy and software company. After LJN was acquired by MCA/Universal,
Inc. ("MCA") in 1986, Mr. Friedman continued as President until MCA's sale of
LJN in late 1989.
 
     STEPHEN G. BERMAN has been Executive Vice President, Chief Operating
Officer, Secretary and a director of the Company since co-founding it in 1995.
From October 1991 to August 1995, Mr. Berman was a Vice President and Managing
Director of T-HQ, International, Inc., a subsidiary of T-HQ, Inc. From 1988 to
1991, he was President and an owner of Balanced Approach, Inc., a distributor of
personal fitness products and services.
 
     MICHAEL G. MILLER has been a director of the Company since February 1996.
From 1979 until May 1998, Mr. Miller was President and a director of JAMI
Marketing, a list brokerage and list management consulting firm, JAMI Data, a
database management consulting firm, and JAMI Direct, a direct mail graphic and
creative design firm. Mr. Miller's interests in such entities were sold in May
1998. He is also a director of Quintel Entertainment, Inc., a publicly-held
company in the telephone entertainment services business.
 
     MURRAY L. SKALA has been a director of the Company since October 1995.
Since 1976, Mr. Skala has been a partner of the law firm Feder, Kaszovitz,
Isaacson, Weber, Skala & Bass LLP, counsel to the Company. Mr. Skala is also a
director of Quintel Entertainment, Inc., and Katz Digital Technologies, Inc., a
publicly-held company in the business of producing digital printing and prepress
services.
 
     ROBERT E. GLICK has been a director of the Company since October 1996. For
more than twenty years, Mr. Glick has been an officer, director and a principal
stockholder in a number of privately held affiliated companies which manufacture
and market women's apparel.
 
     All directors hold office until the next annual meeting of stockholders and
the election and qualification of their successors. Directors currently receive
no cash compensation for serving on the Board of Directors other than
reimbursement of reasonable expenses incurred in attending meetings. Directors
who are not employees
 
                                        4
<PAGE>   7
 
of the Company are entitled to receive options to purchase shares of Common
Stock upon their election as a director and annually while they serve as
directors, pursuant to the Company's Second Amended and Restated 1995 Stock
Option Plan.
 
     In connection with certain financing provided to the Company, effective as
of January 8, 1997, the Company issued convertible debentures to Renaissance
Capital Growth Income Fund III, Inc. and Renaissance US Growth & Income Trust
PLC (together, "Renaissance"). Until such convertible debentures are fully
redeemed or converted, Renaissance has the right to designate one person for
nomination by management as a director of the Company or as an advisor to the
Board. Upon certain events of default under the loan agreement for the
convertible debentures, Renaissance has the right to designate an additional
person as director of the Company.
 
COMMITTEES OF THE BOARD OF DIRECTORS
 
     The Company has an Audit Committee, a Compensation Committee and a Stock
Option Committee (the "Committees"). The Board does not have a Nominating
Committee and performs the functions of a Nominating Committee itself.
 
     AUDIT COMMITTEE. The functions of the Audit Committee are to recommend the
appointment of the Company's independent certified public accountants and to
review the scope and effect of such audits. Messrs. Miller, Glick and Skala are
the current members of the Audit Committee.
 
     COMPENSATION COMMITTEE. The functions of the Compensation Committee are to
make recommendations to the Board regarding compensation of management and
certain significant employees and to administer plans and programs relating to
employee benefits, incentives and compensation, other than the Second Amended
and Restated 1995 Stock Option Plan. Messrs. Friedman, Miller and Skala are the
current members of the Compensation Committee.
 
     STOCK OPTION COMMITTEE. The function of the Stock Option Committee is to
determine the recipients of and the size of awards granted under the Company's
Second Amended and Restated 1995 Stock Option Plan. Messrs. Miller and Glick are
the current members of the Stock Option Committee.
 
     There were seven meetings of the Board of Directors held during 1997, at
which all of the members thereof were present. No meetings were held during 1997
by the Committees.
 
EXECUTIVE OFFICERS
 
     Officers are elected annually by the Board of Directors and serve at the
discretion of the Board of Directors. Two of the Company's executive officers,
Jack Friedman and Stephen G. Berman, are also directors of the Company.
Information with regard to such persons is set forth above under the heading
"Nominees."
 
     The remaining executive officer is Mr. Joel Bennett. Mr. Bennett joined the
Company in September 1995 as Chief Financial Officer. From August 1993 to
September 1995, he served in several financial management capacities at Time
Warner Entertainment Company, L.P., including Controller of Warner Bros.
Consumer Products Worldwide Merchandising and Interactive Entertainment. From
June 1991 to August 1993, he was Vice President and Chief Financial Officer of
TTI Technologies, Inc., a direct-mail computer hardware and software
distribution company. Previously, from 1986 to June 1991, Mr. Bennett held
various financial management positions at the Walt Disney Company, including
Senior Manager of Finance for the international television syndication and
production division.
 
     The Company has obtained "key man" life insurance in the amount of
$8,000,000 on the life of Jack Friedman.
 
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
     Mr. Skala, a director of the Company, is a partner in the law firm of
Feder, Kaszovitz, Isaacson, Weber, Skala & Bass LLP ("Feder Kaszovitz"), counsel
to the Company. The Company paid legal fees to Feder Kaszovitz in the amount of
approximately $151,000 in 1997. Feder Kaszovitz continues to provide services to
                                        5
<PAGE>   8
 
the Company during its current fiscal year. Its fees are based primarily on
hourly rates. The Company believes that its relationship with such firm is on
terms no less or more favorable to the Company than could have been obtained
from unaffiliated third parties.
 
     As of August 28, 1997, the Company entered into an agreement with Joseph
Charles & Associates, Inc. ("JCA"), a market maker in the Company's Common Stock
on the Nasdaq National Market, whereby JCA was engaged to perform financial
advisory and consulting services on behalf of the Company through August 28,
2000, in consideration for warrants to purchase 50,000 shares of the Company's
Common Stock at an exercise price of $6.875 per share.
 
                                        6
<PAGE>   9
 
EXECUTIVE COMPENSATION
 
     The following table sets forth the compensation paid by the Company for the
fiscal years ended December 31, 1997, 1996 and 1995 for the Company's Chief
Executive Officer and to each of its executive officers whose compensation
exceeded $100,000 in 1997 (collectively, the "Named Officers").
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                   (A)                     (B)        (C)        (D)           (E)
                                                    ANNUAL                 OTHER ANNUAL
                                                    SALARY      BONUS      COMPENSATION
       NAME AND PRINCIPAL POSITION         YEAR       ($)        ($)           ($)
       ---------------------------         ----     -------    -------     ------------
<S>                                        <C>      <C>        <C>         <C>
Jack Friedman............................  1997     296,000    130,224            --
  President, Chief Executive               1996     226,000     53,722(4)         --
  Officer and Chairman                     1995(1)   67,000         --            --
Stephen G. Berman........................  1997     271,000    130,224            --
  Chief Operating Officer,                 1996     201,000      3,722(4)         --
  Executive Vice President                 1995(2)   41,667         --            --
  and Secretary
Joel M. Bennett..........................  1997     110,000         --            --
  Chief Financial Officer                  1996      85,000     10,200(4)         --
                                           1995(3)   21,346         --            --
</TABLE>
 
- ---------------
(1) Mr. Friedman's employment with the Company commenced on September 1, 1995.
 
(2) Mr. Berman's employment with the Company commenced on September 1, 1995.
 
(3) Mr. Bennett's employment with the Company commenced on September 18, 1995.
 
(4) Bonuses were earned in 1996, but were paid in February 1997.
 
     The following table sets forth certain information regarding the granting
of options to the Named Officers during 1997.
 
                           OPTION/SAR GRANTS IN 1997
 
                               INDIVIDUAL GRANTS
 
<TABLE>
<CAPTION>
            (A)                       (B)                  (C)               (D)            (E)
                                                        % OF TOTAL
                              NUMBER OF SECURITIES     OPTIONS/SARS
                                   UNDERLYING           GRANTED TO        EXERCISE
                                  OPTIONS/SARS         EMPLOYEES IN     OR BASE PRICE    EXPIRATION
            NAME                  GRANTED (#)         FISCAL YEAR(1)      ($/SHARE)         DATE
            ----              --------------------    --------------    -------------    ----------
<S>                           <C>                     <C>               <C>              <C>
Jack Friedman...............        125,000                33.8%           $10.725        10/8/02
Stephen G. Berman...........        125,000                33.8               9.75        10/8/02
Joel M. Bennett.............         30,000                 8.1               9.75        10/8/02
</TABLE>
 
- ---------------
(1) Options to purchase a total of 370,000 shares of Common Stock were granted
    to the Company's employees, including the Named Officers, during 1997.
 
                                        7
<PAGE>   10
 
     The following table sets forth certain information regarding options
exercised, if any, and exercisable during 1997 and the value of the options held
as of December 31, 1997 by the Named Officers:
 
AGGREGATED OPTIONS EXERCISED IN LAST FISCAL YEAR AND FISCAL YEAR END OPTION
VALUE
 
<TABLE>
<CAPTION>
                                                           NUMBER OF UNEXERCISED         VALUE OF UNEXERCISED
                              SHARES                              OPTIONS                IN-THE-MONEY OPTIONS
                             ACQUIRED       VALUE           AT FISCAL YEAR END            AT FISCAL YEAR END
                            ON EXERCISE    REALIZED     ---------------------------   ---------------------------
           NAME                 (#)          ($)        EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
           ----             -----------   ----------    -----------   -------------   -----------   -------------
<S>                         <C>           <C>           <C>           <C>             <C>           <C>
Jack Friedman.............         0              --           0         125,000            --         (3)
Stephen G. Berman.........         0              --           0         125,000            --         (3)
Joel M. Bennett...........    16,625      112,218.75(1)   16,625          33,250        99,750(2)      199,500(2)
                                                               0          30,000            --         (3)
</TABLE>
 
- ---------------
(1) The difference between (x) the product of the exercised options and $8.75
    (the price of the Company's Common Stock at the time of exercise of the
    options on September 15, 1997, as listed on the Nasdaq National Market),
    less (y) the product of the exercised options and the exercise price of such
    options.
 
(2) The difference between (x) the product of the unexercised options and $8.00
    (the closing price of the Company's Common Stock on December 31, 1997, as
    listed on the Nasdaq National Market), less (y) the product of the
    unexercised options and the exercise price of such options.
 
(3) Such options were out-of-the-money as of December 31, 1997.
 
BOARD COMPENSATION
 
     As a result of the Company's policy to compensate directors who are not
employees of the Company for their services other than by cash payments, the
Company's Second Amended and Restated 1995 Stock Option Plan provides for the
automatic grant to each such director of options to purchase 25,000 shares of
Common Stock upon election to the Board and for the additional automatic
quarterly grant of options for each such director to purchase 6,250 shares of
Common Stock (25,000 shares per annum). The exercise price for all of such
options is the market value of the Common Stock on the date of such grant.
 
EMPLOYMENT AGREEMENTS
 
     The Company has entered into an employment agreement with Mr. Friedman
expiring on December 31, 2004. Pursuant to this agreement, Mr. Friedman is
employed as Chief Executive Officer and President. The employment agreement
provides for employment on a full-time basis. Pursuant to such agreement, the
Company agreed to pay Mr. Friedman a base salary of $446,000 per annum, subject
to annual increases in an amount determined by the Company's Board of Directors,
but in no event less than $25,000 per annum, and an annual bonus equal to 4% of
the Company's pre-tax earnings, provided such pre-tax earnings equal or exceed
$2,000,000. Such executive officer is also entitled to certain severance
payments in the event of the termination of his employment upon a "Change in
Control" (as defined in the employment agreement) of the Company or certain
other specified events.
 
     The Company has entered into an employment agreement with Mr. Berman
expiring on December 31, 2004. Pursuant to this agreement, Mr. Berman is
employed as Chief Operating Officer, Executive Vice President and Secretary. The
employment agreement provides for employment on a full-time basis. Pursuant to
such agreement, the Company agreed to pay Mr. Berman a base salary of $421,000
per annum, subject to annual increases in an amount determined by the Company's
Board of Directors, but in no event, less than $25,000 per annum, and an annual
bonus equal to 4% of the Company's pre-tax earnings, provided such pre-tax
earnings equal or exceed $2,000,000. Such executive officer is also entitled to
certain severance payments in the event of the termination of his employment
upon a "Change in Control" (as defined in the employment agreement) of the
Company or certain other specified events.
 
                                        8
<PAGE>   11
 
                       RATIFICATION OF THE APPOINTMENT OF
                    INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS
                                (PROPOSAL NO. 2)
 
     The Board of Directors of the Company has selected the firm of Pannell Kerr
Forster, Certified Public Accountants, a professional corporation, as the
principal independent auditors of the Company for the fiscal year ending
December 31, 1998, subject to ratification by the stockholders. Pannell Kerr
Forster served as the Company's independent auditors during 1997. If the
appointment of the firm of Pannell Kerr Forster is not approved or if that firm
shall decline to act or their employment is otherwise discontinued, the Board of
Directors will appoint other independent auditors. Representatives of Pannell
Kerr Forster are expected to be present at the Annual Meeting, will have the
opportunity to make a brief statement at the Annual Meeting, if they so desire,
and will be available to answer appropriate questions from stockholders.
 
                           ADOPTION OF THE COMPANY'S
                           THIRD AMENDED AND RESTATED
                             1995 STOCK OPTION PLAN
                                (PROPOSAL NO. 3)
 
     The Board of Directors has unanimously adopted, subject to stockholder
approval, a Third Amended and Restated 1995 Stock Option Plan (the "Third
Amended Plan"), which amends certain aspects of the Second Amended and Restated
1995 Stock Option Plan (the "Second Amended Plan"). If approved by the
stockholders of the Company, the Third Amended Plan would (i) increase the
number of shares of the Company's Common Stock available under the Third Amended
Plan to 1,250,000 shares from the 750,000 shares available under the Second
Amended Plan and (ii) provide for the inclusion in any future grants of options
made to employees of the Company under the Third Amended Plan of a provision
requiring the optionee, for a period of one year after termination of the
optionees' employment with the Company, not to compete with the Company or
disclose certain confidential information obtained during the course of the
optionee's employment with the Company.
 
     The above-described amendments to the Second Amended Plan were unanimously
approved by the Company's Board of Directors on May 19, 1998, subject to
stockholder approval.
 
     The Third Amended Plan is summarized below. The full text of the Third
Amended Plan is set forth in Appendix A to this Proxy Statement, and the
following discussion is qualified by reference thereto.
 
ADMINISTRATION AND ELIGIBILITY
 
     The Third Amended Plan provides for the grant of stock options to officers,
directors, eligible employees, consultants and advisors of the Company. The
maximum number of shares of Common Stock available for issuance under the Second
Amended Plan is 750,000 shares, which the Company proposes to expand to
1,250,000 shares under the Third Amended Plan.
 
     The Third Amended Plan provides for the granting of (i) Incentive Stock
Options intended to meet the requirements of Section 422 of the Internal Revenue
Code of 1986 (the "Code") to the Company's eligible employees and (ii)
Nonstatutory Stock Options which are not to be treated as incentive stock
options to the Company's directors, eligible employees, consultants or advisors
(together, the "Options").
 
     The Third Amended Plan is to be administered by the Board of Directors or
the Stock Option Committee (the "Committee"). Any construction or interpretation
of terms and provisions of the Third Amended Plan by the Board or Committee are
final and conclusive. The class of persons which shall be eligible to receive
discretionary grants of Options under the Third Amended Plan shall be employees
(including officers), consultants or advisors of either the Company or any
subsidiary corporation of the Company. Employees shall be entitled to receive
Incentive Stock Options and Nonstatutory Stock Options. Consultants and advisors
shall be entitled only to receive Nonstatutory Stock Options. The Board or the
Committee, in their sole discretion, but subject to the provisions of the Third
Amended Plan, shall determine the employees, consultants or
 
                                        9
<PAGE>   12
 
advisors of the Company or its subsidiary corporations to whom Options shall be
granted and the number of shares to be covered by each Option taking into
account the nature of the employment or services rendered by the individuals
being considered, their annual compensation, their present and potential
contributions to the success of the Company and such other factors as the Board
or Committee may deem relevant.
 
     On the date any person first becomes a director of the Company during the
term of the Third Amended Plan, and such person is not an employee of the
Company, such person will automatically be granted, without further action by
the Board or Committee, a one-time grant of an option to purchase 25,000 shares
of the Company's Common Stock.
 
     On the first day of each calendar quarter during the term of the Third
Amended Plan, directors who are not employees of the Company then serving in
such capacity, are each to be automatically granted, without further action by
the Board or Committee, an option to purchase 6,250 shares of the Company's
Common Stock.
 
     Under the Third Amended Plan, directors who are not employees of the
Company may only be granted Nonstatutory Stock Options. Such individuals include
attorneys, accountants, consultants and advisors of the Company who, in addition
to providing services in such capacities, also serve as directors of the
Company.
 
     No Incentive Stock Option granted under the Third Amended Plan shall be
exercisable after the expiration of ten (10) years from the date of its grant.
However, if an Incentive Stock Option is granted to an individual who owns, at
the time the Incentive Stock Option is granted, more than ten percent (10%) of
the total combined voting power of all classes of stock of the Company or of a
subsidiary corporation of the Company, such Incentive Stock Option shall not be
exercisable after the expiration of five (5) years from the date of its grant.
 
     The exercise price of the Nonstatutory Stock Options granted to directors
who are not employees of the Company shall be the "fair market value" (as
defined pursuant to the Third Amended Plan) of the Company's Common Stock on the
date such options are granted. The exercise price of all other Nonstatutory
Stock Options granted under the Third Amended Plan shall be determined by the
Board or Committee at the time of the grant of the Option.
 
     A Nonstatutory Stock Option granted to directors who are not employees of
the Company shall vest entirely on the date granted and shall be exercisable for
a period of ten (10) years. All other Nonstatutory Stock Options granted under
the Third Amended Plan may be of such duration as shall be determined by the
Board or Committee (not to exceed 10 years).
 
     If the employment of an employee by the Company or any subsidiary of the
Company shall be terminated either voluntarily by the employee or for cause,
then such employee's Options shall immediately expire. If such employment or
services shall terminate for any other reason, then such Options may be
exercised at any time within three (3) months after such termination. The
retirement of an individual either pursuant to a pension or retirement plan
adopted by the Company or at the normal retirement date prescribed from time to
time by the Company shall be deemed to be termination of such individual's
employment other than voluntarily or for cause.
 
     If the holder of any Options under the Third Amended Plan dies (i) while
employed by the Company or a subsidiary of the Company, or (ii) within three (3)
months after the termination of his employment or services other than
voluntarily by the employee or for cause, then such Options may be exercised by
the estate of such employee or by a person who acquired the right to exercise
such Options by bequest or inheritance or by reason of the death of such
employee at any time within one (1) year after such death.
 
     If the holder of any Options under the Third Amended Plan ceases employment
because of permanent and total disability (within the meaning of Section
22(e)(3) of the Code) while employed by the Company or a subsidiary of the
Company, then such Options may be exercised at any time within one (1) year
after his termination of employment due to such disability.
 
     If the services of a director who is not an employee of the Company shall
be terminated by the Company for cause, then his Options shall immediately
expire. If such services shall terminate for any other reason
                                       10
<PAGE>   13
 
(including the death or disability of a director who is not an employee of the
Company), he shall resign as a director of the Company or his term shall expire,
then such Options may be exercised at any time within one (1) year after such
termination. In the event of the death of a director who is not an employee of
the Company, his Options may be exercised by his estate or by a person who
acquired the right to exercise such Options by bequest or inheritance or by
reason of the death of such director at any time within one (1) year after such
death.
 
     Upon the death of any consultant or advisor to the Company or any of its
subsidiaries, who is granted any Options under the Third Amended Plan, such
Options may be exercised by the estate of such person or by a person who
acquired the right to exercise such Options by bequest or inheritance or by
reason of the death of such person at any time within one (1) year after such
death.
 
     Options granted under the Third Amended Plan may provide for the payment of
the exercise price by the delivery of a check to the order of the Company in an
amount equal to the exercise price, by delivery to the Company of shares of
Common Stock of the Company already owned by the optionee having a fair market
value equal in amount to the exercise price of the options being exercised, or
by any combination of such methods of payment.
 
     All options are nontransferable other than by will or the laws of descent
and distribution or pursuant to a domestic relations order as defined by the
Code or Title I of the Employee Retirement Income Security Act, or the rules
thereunder.
 
     There are approximately 63 employees and 3 directors who are not employees
of the Company who are eligible for participation in the Third Amended Plan. The
Company cannot presently approximate the number of consultants and/or advisors
who will be eligible to receive Options under the Third Amended Plan.
 
MERGER, CONSOLIDATION, ASSET SALE, LIQUIDATION, ETC.
 
     In the event that the outstanding Common Stock is hereafter changed by
reason of reorganization, merger, consolidation, recapitalization,
reclassification, stock split-up, combination of shares, stock dividends or the
like, an appropriate adjustment shall be made by the Board or Committee in the
aggregate number of shares available under the Third Amended Plan and in the
number of shares and option price per share subject to outstanding Options. If
the Company shall be reorganized, consolidated or merged with another
corporation, or if all or substantially all of the assets of the Company shall
be sold or exchanged, the holder of an Option shall, at the time of issuance of
the stock under such a corporate event, be entitled to receive upon the exercise
of his Option and payment of the exercise price, the same number and kind of
shares of stock or the same amount of property, cash or securities as he would
have been entitled to receive upon the happening of such corporate event as if
he had been, immediately prior to such event, the holder of the number of shares
covered by his Option; provided, however, that in such event the Board or
Committee shall have the discretionary power to take any action necessary or
appropriate to prevent any Incentive Stock Option granted pursuant to the Third
Amended Plan from being disqualified as an "incentive stock option" under the
then existing provisions of the Code or any law amendatory thereof or
supplemental thereto.
 
AMENDMENT AND TERMINATION OF THE THIRD AMENDED PLAN
 
     The Third Amended Plan shall terminate on December 1, 2005, which is within
ten (10) years from the date of the adoption of the Company's original 1995
Stock Option Plan by the Board of Directors and stockholders, or sooner as
hereinafter provided, and no Option shall be granted after termination of the
Third Amended Plan.
 
     The Third Amended Plan may from time to time be terminated, modified or
amended by the affirmative vote of the holders of a majority of the outstanding
shares of capital stock of the Company present in person or by proxy at a
meeting of stockholders of the Company convened for such purpose.
 
     The Board of Directors may at any time, on or before the termination date
of the Third Amended Plan, terminate the Third Amended Plan, or from time to
time make such modifications or amendments to the Third Amended Plan as it may
deem advisable; provided, however, that the Board of Directors shall not,
                                       11
<PAGE>   14
 
without approval by the affirmative vote of the holders of a majority of the
outstanding shares of capital stock of the Company present in person or by proxy
at a meeting of stockholders of the Company convened for such purpose, increase
the maximum number of shares as to which Incentive Stock Options may be granted,
or change the designation of the employees or other persons, or class of
employees or other persons eligible to receive Options or make any other change
which would prevent any Incentive Stock Option granted under the Third Amended
Plan which is intended to be an "incentive stock option" from being disqualified
as such under the then existing provisions of the Code or any law amending or
supplementing the Code.
 
FEDERAL INCOME TAX CONSEQUENCES
 
     The following is a summary of the federal income tax treatment of incentive
stock options and non-statutory stock options. The tax consequences recognized
by an optionee may vary; therefore, an optionee should consult his or her tax
advisor for advice concerning any specific transaction.
 
     Incentive Stock Options. No taxable income will be recognized by an
optionee upon the grant or exercise of an incentive stock option granted under
the Third Amended Plan. The difference between the exercise price and the fair
market value of the stock on the date of exercise will be included in
alternative minimum taxable income for purposes of the alternative minimum tax.
The alternative minimum tax is imposed upon an individual's alternative minimum
taxable income at rates of 26% to 28%, but only to the extent that such tax
exceeds the taxpayer's regular income tax liability for the taxable year.
 
     Generally, if an optionee holds shares acquired upon the exercise of
incentive stock options until the later of (i) two years form the date of grant
of the option and (ii) one year from the date of transfer of the purchased
shares to him or her (the "Statutory Holding Period"), any gain recognized by
the optionee on a sale of such shares will be treated as capital gain. The gain
recognized upon the sale of the stock is the difference between the option price
and the sale price of the stock. The net federal income tax effect on the holder
of incentive stock options is to defer, until the stock is sold, taxation of any
increase in the stock's value from the time of grant to the time of exercise,
and to treat such increase as capital gain.
 
     If the optionee sells the shares prior to the expiration of the Statutory
Holding Period, he or she will realize taxable income at ordinary income tax
rates in an amount equal to the lesser of (i) the fair market value of the
shares on the date of exercise less the option price, or (ii) the amount
realized on the disposition of the stock less the option price, and the Company
will receive a corresponding business expense deduction. However, special rules
may apply to options held by persons required to file reports under Section 16
of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). The
amount by which the proceeds of the sale exceeds the fair market value of the
shares on the date of exercise will be treated as long-term capital gain if the
shares are held for more than one year prior to the sale and as short-term
capital gain if the shares are held for a shorter period. If an optionee sells
the shares acquired upon exercise of an option at a price less than the option
price, he or she will recognize a capital loss equal to the difference between
the sale price and the option price. The loss will be long-term capital loss if
the shares are held for more than one year prior to the sale and a short-term
capital loss if the shares are held for a shorter period.
 
     Non-Statutory Stock Options. No taxable income is recognized by the
optionee upon the grant of a Non-Statutory Option. The optionee must recognize
as ordinary income in the year in which the option is exercised the amount by
which the fair market value of the purchased shares on the date of exercise
exceeds the option price. However, special rules may apply to options held by
persons required to file reports under Section 16 of the Exchange Act. The
Company will be entitled to a business expense deduction equal to the amount of
ordinary income recognized by the optionee, subject to Section 162(m) of the
Code. Any additional gain or any loss recognized upon the subsequent disposition
of the purchased shares will be a capital gain or loss, and will be a long-term
gain or loss if the shares are held for more than one year.
 
                                       12
<PAGE>   15
 
RESTRICTIVE COVENANTS
 
     The Third Amended Plan provides for the inclusion in any future grants of
options made under the Third Amended Plan of a provision requiring the optionee,
for a period of one year after termination of employment (the "Restrictive
Period"), to agree to the following restrictive covenants:
 
  Nondisclosure.
 
     Upon the grant of any option under the Third Amended Plan, the optionee
will agree not to divulge, furnish, or make accessible to any third person,
company or other organization or entity (other than in the regular course of the
Company's business) any confidential and privileged information relating to
customer files and special customer information, licenses, product lines,
intellectual property (including, but not limited to, patents, trademarks and
copyrights), vendor sources and information, financings, mergers, acquisitions,
selective personnel information and confidential processes, designs, ideas,
plans, devices and materials, and other similar matters treated by the Company
as confidential ("Confidential Information"), without the prior written consent
of the Company; provided, however, that such covenant will not apply to any
Confidential Information that was known by the optionee prior to the Company's
disclosure thereof to such optionee, that is or becomes through no fault of the
optionee generally available to the public, or that is independently developed
and supplied to the optionee by a source other than the Company.
 
  Covenant not to Compete.
 
     Upon the grant of any option under the Third Amended Plan, the optionee
will agree that during the continuation of his employment with the Company and
during the Restrictive Period if his employment with the Company is terminated
by him voluntarily or by the Company for cause, the optionee will not, directly
or indirectly, within the United States of America:
 
          a. own, manage, operate, control, be employed by, render advisory
     services to, support or assist (by loans or otherwise), participate in or
     be connected in the management or control of any person, corporation,
     association, joint venture, partnership, or other business entity that
     engages in any part of the business of the Company in competition with the
     Company (a "Competitive Company"), unless his affiliation with such
     Competitive Company is not related in any way, directly or indirectly to
     the sale or marketing of products or the provision of services that are of
     the same kind or a like nature as those products sold or services provided
     by the Company at the time the optionee's employment terminates; or
 
          b. solicit or attempt in any manner to persuade or influence any
     present or future customer of the Company to divert its business from the
     Company to any Competitive Company.
 
                               NEW PLAN BENEFITS
 
     Because the option grants under the Third Amended Plan are discretionary,
the Company cannot presently determine the benefits to be received by any
particular individual or particular group of individuals for such options under
the Third Amended Plan. The following table, however, sets forth the benefits
(losses) that would have been received in 1997 by the Named Officers, all
executive officers as a group, non-
 
                                       13
<PAGE>   16
 
executive directors as a group and non-executive officer employees as a group,
as if the Third Amended Plan had been in effect during 1997.
 
<TABLE>
<CAPTION>
                                                           THE THIRD AMENDED PLAN(1)
                                                        --------------------------------
                                                               DOLLAR          NUMBER OF
                  NAME AND POSITION                          VALUE ($)          SHARES
                  -----------------                          ---------         ---------
<S>                                                     <C>                    <C>
Jack Friedman.........................................           *                *
Stephen G. Berman.....................................           *                *
Joel M. Bennett.......................................           *                *
Executive Officer Group...............................           *                *
Non-Executive Officer Director Group (3 persons)(2)
  January 1, 1997.....................................  $   8.00 per share(3)   18,750
  April 1, 1997.......................................  $   8.25 per share(3)   18,750
  July 1, 1997........................................  $  5.875 per share(3)   18,750
  October 1, 1997.....................................  $8.53125 per share(3)   18,750
Non-Executive Officer Employee Group..................           *                *
</TABLE>
 
- ---------------
  * The Third Amended Plan provides for the automatic granting of Options only
    to directors who are not employees of the Company. Such individuals would
    receive, subject to stockholder approval of the Third Amended Plan, options
    to purchase 6,250 shares of Common Stock on the first day of each calendar
    quarter the Third Amended Plan is in effect. Grants of Options under the
    Third Amended Plan to all other groups, including executive officers and
    non-executive officer employees, may include Incentive Stock Options, the
    granting of which are discretionary and not determinable as to amount or
    dollar value as of the date of this Proxy Statement.
 
(1) Subject to shareholder approval of the Third Amended Plan.
 
(2) The information provided represents the benefits that would have been
    received in 1997 by the Non-Executive Officer Director Group, as if the
    Third Amended Plan had been in effect during 1997.
 
(3) Represents the closing price of the Company's Common Stock on the Nasdaq
    National Market on the date the Options would have been granted (or the
    preceding date if there was no closing price on such date) had the Third
    Amended Plan been in effect during 1997.
 
                        AUTHORIZATION TO INCREASE NUMBER
                          OF SHARES OF PREFERRED STOCK
                         COMPANY IS AUTHORIZED TO ISSUE
                                (PROPOSAL NO. 4)
 
     The Company is presently authorized, pursuant to its Restated Certificate
of Incorporation, to issue 5,000 shares of Preferred Stock, par value $.001 per
share (the "Preferred Stock"). The Company has, in the past, issued shares of
Preferred Stock as a means of raising the additional capital necessary to
finance certain acquisitions of the Company or to meet working capital
requirements. Management informed the Board that an increase in the number of
shares of Preferred Stock the Company is authorized to issue from 5,000 shares
to 1,000,000 shares would afford the Company greater flexibility in structuring
future financings, if any. Accordingly, the Board of Directors, on May 19, 1998,
unanimously adopted a resolution, subject to shareholder approval, authorizing
the amendment of the Company's Restated Certificate of Incorporation to increase
the number of shares of Preferred Stock the Company is authorized to issue from
5,000 to 1,000,000 shares. The Company has no present plans or intentions to
issue any additional shares of Preferred Stock or acquire any specific business.
 
                              BOARD RECOMMENDATION
 
     The Board of Directors believes that the approval of the foregoing four
proposals is in the best interests of the Company and its stockholders and
therefore recommends that the stockholders vote FOR such proposals.
 
                                       14
<PAGE>   17
 
                                 OTHER MATTERS
 
     Management does not know of any other matters which may come before the
Annual Meeting. However, if any other matters are properly presented at the
Annual Meeting, it is the intention of the persons named in the accompanying
proxy to vote, or otherwise act, in accordance with their judgment on such
matters.
 
     All costs of solicitation of proxies will be borne by the Company. In
addition to solicitations by mail, the Company's directors, officers and regular
employees, without additional remuneration, may solicit proxies by telephone,
telegraph, facsimile, mail and personal interviews, and the Company reserves the
right to compensate outside agencies for the purpose of soliciting proxies.
Brokers, custodians and fiduciaries will be requested to forward proxy
soliciting material to the owners of shares held in their names and the Company
will reimburse them for out-of-pocket expenses incurred on behalf of the
Company.
 
     Proposals of stockholders intended to be presented at the 1999 Annual
Meeting of Stockholders must be received by the Company at its executive offices
in Malibu, California not later than February 1, 1999 for inclusion in the proxy
statement for that meeting.
 
                                          By Order of the Board of Directors,
 
                                          /s/ STEPHEN G. BERMAN
 
                                          --------------------------------------
                                          STEPHEN G. BERMAN, Secretary
June 25, 1998
 
     THE BOARD OF DIRECTORS HOPES THAT STOCKHOLDERS WILL ATTEND THE ANNUAL
MEETING. WHETHER OR NOT YOU PLAN TO ATTEND, YOU ARE URGED TO COMPLETE, DATE,
SIGN AND RETURN THE ENCLOSED PROXY IN THE ACCOMPANYING ENVELOPE. STOCKHOLDERS
WHO ATTEND THE ANNUAL MEETING MAY VOTE THEIR SHARES PERSONALLY, EVEN THOUGH THEY
HAVE SENT IN THEIR PROXIES.
 
                                       15
<PAGE>   18
 
                                                                      APPENDIX A
 
                              JAKKS PACIFIC, INC.
 
                           THIRD AMENDED AND RESTATED
                             1995 STOCK OPTION PLAN
 
     1. Purpose of the Plan. The JAKKS Pacific, Inc. Third Amended and Restated
1995 Stock Option Plan (the "Third Amended Plan") is intended to advance the
interests of JAKKS Pacific, Inc. (the "Company") by inducing persons of
outstanding ability and potential to join and remain with the Company, by
encouraging and enabling employees to acquire proprietary interests in the
Company, and by providing the participating employees with an additional
incentive to promote the success of the Company. This is accomplished by
providing for the granting of "Options" (which term as used herein includes both
"Incentive Stock Options" and "Nonstatutory Stock Options," as later defined),
to qualified employees. In addition, the Third Amended Plan also provides for
the granting of "Nonstatutory Stock Options" to all Directors who are not
employees of the Company, as consideration for their services and for attending
meetings of the Board of Directors, and also provides for the granting of
"Nonstatutory Stock Options" to consultants and advisors who provide services to
the Company.
 
     2. Administration. The Third Amended Plan shall be administered by the
Board of Directors (the "Board"), or by a committee (the "Committee") consisting
of at least two (2) Directors chosen by the Board, each of whom is a
"Non-Employee Director," as such term is defined in Rule 16b-3 promulgated under
the Securities Exchange Act of 1934, as amended (the "Exchange Act"). Except as
herein specifically provided, the interpretation and construction by the Board
or Committee of any provision of the Third Amended Plan or of any Option granted
under it shall be final and conclusive. The receipt of Options by Directors, or
any members of the Committee, shall not preclude their vote on any matters in
connection with the administration or interpretation of the Third Amended Plan,
except as otherwise provided by law.
 
     3. Shares subject to the Third Amended Plan. The stock subject to grant
under the Third Amended Plan shall be shares of the Company's common stock,
$.001 par value (the "Common Stock"), whether authorized but unissued or held in
the Company's treasury or shares purchased from stockholders expressly for use
under the Third Amended Plan. The maximum number of shares of Common Stock which
may be issued pursuant to Options granted under the Third Amended Plan shall not
exceed One Million Two Hundred Fifty Thousand (1,250,000) shares, subject to
adjustment in accordance with the provisions of Section 13 hereof. The Company
shall at all times while the Third Amended Plan is in force reserve such number
of shares of Common Stock as will be sufficient to satisfy the requirements of
all outstanding Options granted under the Third Amended Plan. In the event any
Option granted under the Third Amended Plan shall expire or terminate for any
reason without having been exercised in full or shall cease for any reason to be
exercisable in whole or in part, the unpurchased shares subject thereto shall
again be available for Options under this Third Amended Plan.
 
     4. Stock Option Agreement. Each Option granted under the Third Amended Plan
shall be authorized by the Board or Committee and shall be evidenced by a
Certificate of Stock Option Agreement which shall be executed by the Company and
by the person to whom such Option is granted or such other document which
evidences the grant of the Option. The Certificate of Stock Option Agreement
shall specify the number of shares of Common Stock as to which any Option is
granted, the period during which the Option is exercisable and the option price
per share thereof.
 
     5. Discretionary Grant Participation. The class of persons which shall be
eligible to receive discretionary grants of Options under the Third Amended Plan
shall be all qualified employees (including officers) of either the Company or
any subsidiary corporation of the Company and consultants and advisors who
provide services to the Company or any subsidiary of the Company, other than in
connection with the offer or sale of securities in a capital raising
transaction. Employees shall be entitled to receive (i) Incentive Stock Options,
as described in Section 7 hereafter and (ii) Nonstatutory Stock Options, as
described in Section 8 hereafter.
 
                                       A-1
<PAGE>   19
 
Consultants and advisors shall be entitled only to receive Nonstatutory Stock
Options. The Board or Committee, in its discretion, but subject to the
provisions of the Third Amended Plan, shall determine the employees, consultants
or advisors to whom Options shall be granted and the number of shares to be
covered by each Option taking into account the nature of the employment or
services rendered by the individuals being considered, their annual
compensation, their present and potential contributions to the success of the
Company and such other factors as the Board or Committee may deem relevant.
 
     6. Participation of Directors Who Are Not Employees of the Company.
 
          (a) On the date any person who is not an employee of the Company first
     becomes a Director, such person shall automatically be granted, without
     further action by the Board or Committee, an option to purchase 25,000
     shares of the Company's Common Stock.
 
          (b) On the first day of each calendar quarter during the term of the
     Third Amended Plan, Directors of the Company who are not employees of the
     Company then serving in such capacity, shall each be granted an Option to
     purchase 6,250 shares of the Company's Common Stock.
 
          (c) The option price of the shares subject to the Options set forth in
     Sections 6(a) and 6(b) hereof shall be the fair market value (as defined in
     Section 7(f) hereafter) of the Company's Common Stock on the date such
     Options are granted. All of such Options shall be Nonstatutory Stock
     Options, as described in Section 8 hereafter. The Options granted pursuant
     to this Section 6 shall vest entirely on the date they are granted and
     shall be exercisable for a period of ten (10) years.
 
          (d) Directors who are not employees of the Company include attorneys,
     accountants, consultants and advisors of the Company who, in addition to
     providing services in such capacity, serve as Directors of the Company.
 
     7. Incentive Stock Options. The Board or Committee may grant Options under
the Third Amended Plan which are intended to meet the requirements of Section
422 of the Internal Revenue Code of 1986 (the "Code") (such an Option referred
to herein as an "Incentive Stock Option"), and which are subject to the
following terms and conditions and any other terms and conditions as may at any
time be required by Section 422 of the Code:
 
          (a) No Incentive Stock Option shall be granted to individuals other
     than qualified employees of the Company or of a subsidiary corporation of
     the Company.
 
          (b) Each Incentive Stock Option under the Third Amended Plan must be
     granted prior to December 1, 2005, which is within ten (10) years from the
     date the Company's original 1995 Stock Option Plan (the "Plan") was adopted
     by the Board of Directors and shareholders of the Company.
 
          (c) The option price of the shares subject to any Incentive Stock
     Option shall not be less than the fair market value of the Common Stock at
     the time such Incentive Stock Option is granted; provided, however, if an
     Incentive Stock Option is granted to an individual who owns, at the time
     the Incentive Stock Option is granted, more than ten percent (10%) of the
     total combined voting power of all classes of stock of the Company or of a
     subsidiary corporation of the Company, the option price of the shares
     subject to the Incentive Stock Option shall be at least one hundred ten
     percent (110%) of the fair market value of the Common Stock at the time the
     Incentive Stock Option is granted.
 
          (d) No Incentive Stock Option granted under the Third Amended Plan
     shall be exercisable after the expiration of ten (10) years from the date
     of its grant. However, if an Incentive Stock Option is granted to an
     individual who owns, at the time the Incentive Stock Option is granted,
     more than ten percent (10%) of the total combined voting power of all
     classes of stock of the Company or of a subsidiary corporation, of the
     Company, such Incentive Stock Option shall not be exercisable after the
     expiration of five (5) years from the date of its grant. Every Incentive
     Stock Option granted under the Third Amended Plan shall be subject to
     earlier termination as expressly provided in Section 11 hereof.
 
          (e) For purposes of determining stock ownership under this Section 7,
     the attribution rules of Section 425(d) of the Code shall apply.
 
                                       A-2
<PAGE>   20
 
          (f) For purposes of the Third Amended Plan, fair market value shall be
     determined by the Board or Committee and, if the Common Stock is listed on
     a national securities exchange or traded on the Over-the-Counter market,
     the fair market value shall be the closing price of the Common Stock on
     such exchange, or on the Over-the-Counter market as reported by the
     National Quotation Bureau, Incorporated, as the case may be, on the day on
     which the Option is granted or on the day on which a determination of fair
     market value is required under the Third Amended Plan, or, if there is no
     trading or closing price on that day, the closing price on the most recent
     day preceding the day for which such prices are available.
 
     8. Nonstatutory Stock Options. The Board or Committee may grant Options
under the Third Amended Plan which are not intended to meet the requirements of
Section 422 of the Code, as well as Options which are intended to meet the
requirements of Section 422 of the Code, but the terms of which provide that
they will not be treated as Incentive Stock Options (referred to herein as a
"Nonstatutory Stock Option"). Nonstatutory Stock Options which are not intended
to meet these requirements shall be subject to the following terms and
conditions:
 
          (a) A Nonstatutory Stock Option may be granted to any person eligible
     to receive an Option under the Third Amended Plan pursuant to Section 5
     hereof.
 
          (b) Persons eligible to receive Nonstatutory Stock Options pursuant to
     Section 6 hereof are granted Options automatically under the Third Amended
     Plan, without any determination by the Board or Committee.
 
          (c) Subject to the price provisions of Section 6 hereof, the option
     price of the shares subject to a Nonstatutory Stock Option shall be
     determined by the Board or Committee, in its absolute discretion, at the
     time of the grant of the Nonstatutory Stock Option.
 
          (d) Subject to the provisions of Section 6 hereof, a Nonstatutory
     Stock Option granted under the Third Amended Plan may be of such duration
     as shall be determined by the Board or Committee (not to exceed 10 years),
     and shall be subject to earlier termination as expressly provided in
     Section 11 hereof.
 
     9. Rights of Option Holders. The holder of any Option granted under the
Third Amended Plan shall have none of the rights of a stockholder with respect
to the shares covered by his Option until such shares shall be issued to him
upon the exercise of his Option.
 
     10. Transferability. No Option granted under the Third Amended Plan shall
be transferable by the individual to whom it was granted otherwise than by will
or the laws of decent and distribution, or pursuant to a domestic relations
order as defined by the Code or Title I of the Employee Retirement Income
Securities Act, or the rules thereunder and, during the lifetime of such
individual, shall not be exercisable by any other person, but only by him.
 
     11. Termination of Employment; Death; Restrictive Covenants.
 
          (a) If the employment of an employee by the Company or any subsidiary
     of the Company shall be terminated voluntarily by the employee or for
     cause, then his Options shall expire forthwith. Except as provided in
     subsections (b) and (c) of this Section 11, if such employment or services
     shall terminate for any other reason, then such Options may be exercised at
     any time within three (3) months after such termination, subject to the
     provisions of subparagraph (f) of this Section 11. For purposes of the
     Third Amended Plan, the retirement of an individual either pursuant to a
     pension or retirement plan adopted by the Company or at the normal
     retirement date prescribed from time to time by the Company shall be deemed
     to be termination of such individual's employment other than voluntarily or
     for cause. For purposes of this subparagraph, an employee who leaves the
     employ of the Company to become an employee of a subsidiary corporation of
     the Company or a corporation (or subsidiary or parent corporation of the
     corporation) which has assumed the Option of the Company as a result of a
     corporate reorganization, shall not be considered to have terminated his
     employment.
 
          (b) If the holder of any Options under the Third Amended Plan dies (i)
     while employed by the Company or a subsidiary of the Company, or (ii)
     within three (3) months after the termination of his
                                       A-3
<PAGE>   21
 
     employment or services other than voluntarily by the employee or for cause,
     then such Options may, subject to the provisions of subparagraph (f) of
     this Section 11, be exercised by the estate of the employee or by a person
     who acquired the right to exercise such Options by bequest or inheritance
     or by reason of the death of such employee at any time within one (1) year
     after such death.
 
          (c) If the holder of any Options under the Third Amended Plan ceases
     employment because of permanent and total disability (within the meaning of
     Section 22(e)(3) of the Code) while employed by the Company or a subsidiary
     of the Company, then such Options may, subject to the provision of
     subparagraph (f) of this Section 11, be exercised at any time within one
     (1) year after his termination of employment due to this disability.
 
          (d) If the services of a Director who is not an employee of the
     Company shall be terminated by the Company for cause, then his Options
     shall expire forthwith. If such services shall terminate for any other
     reason (including the death or disability of such Director), he shall
     resign as a director of the Company or his term shall expire, then such
     Options may be exercised at any time within one (1) year after such
     termination, subject to the provisions of subparagraph (f) of this Section
     11. In the event of the death of a Director who is not an employee of the
     Company, his Options may be exercised by his estate or by a person who
     acquired the right to exercise such Options by bequest or inheritance or by
     reason of the death of such Director at any time within one (1) year after
     such death.
 
          (e) Upon the death of any consultant or advisor to the Company or any
     of its subsidiaries, who is granted any Options hereunder, such Options
     may, subject to the provisions of subparagraph (f) of this Section 11, be
     exercised by the estate of such person or by a person who acquired the
     right to exercise such Options by bequest or inheritance or by reason of
     the death of such person at any time within one (1) year after such death.
 
          (f) An Option may not be exercised pursuant to this Section 11 except
     to the extent that the holder was entitled to exercise the Option at the
     time of termination of employment, termination of Directorship, or death,
     and in any event may not be exercised after the expiration of the Option.
 
          (g) For purposes of this Section 11, the employment relationship of an
     employee of the Company or of a subsidiary corporation of the Company will
     be treated as continuing intact while he is on military or sick leave or
     other bona fide leave of absence (such as temporary employment by the
     Government) if such leave does not exceed ninety (90) days, or, if longer,
     so long as his right to reemployment is guaranteed either by status or by
     contract.
 
          (h) Restrictive Covenants. In consideration of the Options granted
     pursuant to this Third Amended Plan and to induce the Company to grant such
     Options, all option agreements entered into as a result of Options granted
     hereunder shall require each optionee to agree as follows:
 
             (i) Definitions. As used in this Section 11(h), the following terms
        shall have the meanings ascribed to them in this subsection:
 
                "Business" shall mean the business of designing, developing,
           marketing, selling and/or distributing children's toys and games.
 
                "Competitive Company" shall mean any person, corporation,
           association, joint venture, partnership, or other business entity
           that engages in any part of the Business in competition with the
           Company.
 
                "Restrictive Period" shall mean a period of one year following
           the optionee's voluntary termination of his employment with the
           Company or the termination of his employment with the Company for
           cause; provided, however, that the Restrictive Period shall be
           extended for an additional period equal to any period during which
           the optionee is in violation of any of the provisions of Section
           11(h)(iv), below.
 
                "Territory" shall mean the United States.
 
                                       A-4
<PAGE>   22
 
             (ii) Acknowledgements. The optionee will acknowledge that by reason
        of his position with the Company he is and will be acquainted with
        confidential and privileged information relating to customer files and
        special customer information, vendor sources and information, licenses,
        product lines, intellectual property (including, but not limited to,
        patents, trademarks and copyrights), financings, mergers, acquisitions,
        selective personnel information and confidential processes, designs,
        ideas, plans, devices and materials, and other similar matters treated
        by the Company as confidential (the "Confidential Information") and that
        use of the Confidential Information might seriously damage the Company
        in the operation of its Business.
 
             (iii) Nondisclosure. The optionee will agree not to divulge,
        furnish, or make accessible to any third person, company or other
        organization or entity (other than in the regular course of the
        Company's Business) any Confidential Information, without the prior
        written consent of the Company; provided, however, that such covenant
        will not apply to any Confidential Information that was known by the
        optionee prior to the Company's disclosure thereof to such optionee,
        that is or becomes through no fault of the optionee generally available
        to the public, or that is independently developed and supplied to the
        optionee by a source other than the Company.
 
             (iv) Covenant Not to Compete. The Optionee will agree that during
        the continuation of his employment with the Company and during the
        Restrictive Period if his employment with the Company is terminated by
        him voluntarily or by the Company for cause, the optionee will not,
        directly or indirectly, within the Territory:
 
                (1) own, manage, operate, control, be employed by, render
           advisory services to, support or assist (by loans or otherwise),
           participate in or be connected in the management or control of any
           Competitive Company, unless his affiliation with such Competitive
           Company is not related in any way, directly or indirectly to the sale
           or marketing of products or the provision of services that are of the
           same kind or a like nature as those products sold or services
           provided by the Company at the time the optionee's employment
           terminates; or
 
                (2) solicit or attempt in any manner to persuade or influence
           any present or future customer of the Company to divert its business
           from the Company to any Competitive Company.
 
             (v) Enforcement. The optionee will agree that in the event of any
        breach or threatened breach by the optionee of the foregoing covenants,
        the Company, in addition to any other rights and remedies it may have,
        will be entitled to an injunction restraining such breach or threatened
        breach, the optionee agreeing to stipulate that a breach by the optionee
        would cause irreparable damage to the Company and that its remedies at
        law would be inadequate. The optionee will further agree that the
        existence of any claim or cause of action on the part of the optionee
        against the Company shall not constitute a defense to the enforcement of
        these provisions and that the terms of the foregoing covenants,
        including without limitation the Restrictive Period and the Territory,
        are reasonable in all respects and necessary for the protection of the
        Company. If any court of competent jurisdiction will finally adjudicate
        that any of the covenants are too broad as to area, activity or time
        covered, the optionee will agree that such area, activity or time
        covered may be reduced to whatever extent such court deems reasonable
        and the covenants and the remedy of injunctive relief may be enforced as
        to such reduced area, activity or time.
 
     12. Exercise of Options.
 
          (a) Unless otherwise provided in the Certificate of Stock Option
     Agreement, any Option granted under the Third Amended Plan shall be
     exercisable in whole at any time, or in part from time to time, prior to
     expiration. The Board or Committee, in its absolute discretion, may provide
     in any Certificate of Stock Option Agreement that the exercise of any
     Option granted under the Third Amended Plan shall be subject (i) to such
     condition or conditions as it may impose, including but not limited to, a
     condition that the holder thereof remain in the employ or service of the
     Company or a subsidiary corporation of the Company for such period or
     periods of time from the date of grant of the Option, as the Board or
 
                                       A-5
<PAGE>   23
 
     Committee, in its absolute discretion, shall determine; and (ii) to such
     limitations as it may impose, including, but not limited to, a limitation
     that the aggregate fair market value of the Common Stock with respect to
     which Incentive Stock Options are exercisable for the first time by any
     employee during any calendar year (under all plans of the Company and its
     parent and subsidiary corporations) shall not exceed One Hundred Thousand
     Dollars ($100,000). In addition, in the event that under any Certificate of
     Stock Option Agreement the aggregate fair market value of the Common Stock
     with respect to which Incentive Stock Options are exercisable for the first
     time by any employee during any calendar year (under all plans of the
     Company and its parent and subsidiary corporations) exceeds One Hundred
     Thousand Dollars ($100,000), the Board or Committee may, when shares are
     transferred upon exercise of such Options, designate those shares which
     shall be treated as transferred upon exercise of an Incentive Stock Option
     and those shares which shall be treated as transferred upon exercise of a
     Nonstatutory Stock Option.
 
          (b) An Option granted under the Third Amended Plan shall be exercised
     by the delivery by the holder thereof to the Company at its principal
     office (attention of the Secretary) of written notice of the number of
     shares with respect to which the Option is being exercised. Such notice
     shall be accompanied by payment of the full option price of such shares,
     and payment of such option price shall be made by the holder's delivery of
     his check payable to the order of the Company; provided, however, that
     notwithstanding the foregoing provisions of this Section 12 or any other
     terms, provisions or conditions of the Third Amended Plan, at the written
     request of the optionee and upon approval by the Board of Directors or the
     Committee, shares acquired pursuant to the exercise of any Option may be
     paid for in full at the time of exercise by the surrender of shares of
     Common Stock of the Company held by or for the account of the optionee at
     the time of exercise to the extent permitted by subsection (c)(5) of
     Section 422 of the Code and, with respect to any person who is subject to
     the reporting requirements of Section 16(a) of the Exchange Act, to the
     extent permitted by Section 16(b) of the Exchange Act and the Rules of the
     Securities and Exchange Commission, without liability to the Company. In
     such case, the fair market value of the surrendered shares shall be
     determined by the Board or Committee as of the date of exercise in the same
     manner as such value is determined upon the grant of an Incentive Stock
     Option.
 
     13. Adjustment Upon Change in Capitalization.
 
          (a) In the event that the outstanding Common Stock is hereafter
     changed by reason of reorganization, merger, consolidation,
     recapitalization, reclassification, stock split-up, combination of shares,
     stock dividends or the like, an appropriate adjustment shall be made by the
     Committee in the aggregate number of shares available under the Third
     Amended Plan and in the number of shares and option price per share subject
     to outstanding Options. If the Company shall be reorganized, consolidated
     or merged with another corporation, or if all or substantially all of the
     assets of the Company shall be sold or exchanged, the holder of an Option
     shall, at the time of issuance of the stock under such a corporate event,
     be entitled to receive upon the exercise of his Option the same number and
     kind of shares of stock or the same amount of property, cash or securities
     as he would have been entitled to receive upon the happening of such
     corporate event as if he had been, immediately prior to such event, the
     holder of the number of shares covered by his Option; provided, however,
     that in such event the Board or Committee shall have the discretionary
     power to take any action necessary or appropriate to prevent any Incentive
     Stock Option granted hereunder from being disqualified as an "incentive
     stock option" under the then existing provisions of the Code or any law
     amendatory thereof or supplemental thereto.
 
          (b) Any adjustment in the number of shares shall apply proportionately
     to only the unexercised portion of the Option granted hereunder. If
     fractions of a share would result from any such adjustment, the adjustment
     shall be revised to the next lower whole number of shares.
 
     14. Further Conditions of Exercise.
 
          (a) Unless prior to the exercise of the Option the shares issuable
     upon such exercise have been registered with the Securities and Exchange
     Commission pursuant to the Securities Act of 1933, as amended (the
     "Securities Act"), the notice of exercise shall be accompanied by a
     representation or agreement of the individual exercising the Option to the
     Company to the effect that such shares are being
                                       A-6
<PAGE>   24
 
     acquired for investment and not with a view to the resale or distribution
     thereof or such other documentation as may be required by the Company
     unless in the opinion of counsel to the Company such representation,
     agreement or documentation is not necessary to comply with the Securities
     Act.
 
          (b) The Company shall not be obligated to deliver any Common Stock
     until it has been listed on each securities exchange on which the Common
     Stock may then be listed or until there has been qualification under or
     compliance with such state or federal laws, rules or regulations as the
     Company may deem applicable. The Company shall use reasonable efforts to
     obtain such listing, qualification and compliance.
 
     15. Effectiveness of the Plan. The Plan was originally adopted by the Board
of Directors on December 1, 1995. The Plan was approved by the affirmative vote
of a majority of the outstanding shares of capital stock of the Company by
written consent dated December 1, 1995. The Third Amended Plan was approved by
the Board of Directors on May 19, 1998 and adopted by the stockholders of the
Company on July 29, 1998.
 
     16. Termination, Modification and Amendment.
 
          (a) The Third Amended Plan (but not Options previously granted under
     the Third Amended Plan) shall terminate on December 1, 2005, which is
     within ten (10) years from the date of the adoption of the Plan by the
     Board of Directors, or sooner as hereinafter provided, and no Option shall
     be granted after termination of the Third Amended Plan.
 
          (b) The Third Amended Plan may from time to time be terminated,
     modified or amended by the affirmative vote of the holders of a majority of
     the outstanding shares of capital stock of the Company present in person or
     by proxy at a meeting of stockholders of the Company convened for such
     purpose.
 
          (c) The Board of Directors may at any time, on or before the
     termination date referred to in Section 16(a) hereof, terminate the Third
     Amended Plan, or from time to time make such modifications or amendments to
     the Third Amended Plan as it may deem advisable; provided, however, that
     the Board of Directors shall not, without approval by the affirmative vote
     of the holders of a majority of the outstanding shares of capital stock of
     the Company present in person or by proxy at a meeting of stockholders of
     the Company convened for such purpose, increase (except as provided by
     Section 13 hereof) the maximum number of shares as to which Incentive Stock
     Options may be granted, or change the designation of the employees or class
     of employees eligible to receive Options or make any other change which
     would prevent any Incentive Stock Option granted hereunder which is
     intended to be an "incentive stock option" from disqualifying as such under
     the then existing provisions of the Code or any law amendatory thereof or
     supplemental thereto.
 
          (d) No termination, modification or amendment of the Third Amended
     Plan, may without the consent of the individual to whom an Option shall
     have been previously granted, adversely affect the rights conferred by such
     Option.
 
     17. Not a Contract of Employment. Nothing contained in the Third Amended
Plan or in any Certificate of Stock Option Agreement executed pursuant hereto
shall be deemed to confer upon any individual to whom an Option is or may be
granted hereunder any right to remain in the employ or service of the Company or
a subsidiary corporation of the Company.
 
     18. Use of Proceeds. The proceeds from the sale of shares pursuant to
Options granted under the Third Amended Plan shall constitute general funds of
the Company.
 
     19. Indemnification of Board of Directors or Committee. In addition to such
other rights of indemnification as they may have, the members of the Board of
Directors or the Committee, as the case may be, shall be indemnified by the
Company to the extent permitted under applicable law against all costs and
expenses reasonably incurred by them in connection with any action, suit or
proceeding to which they or any of them may be a party by reason of any action
taken or failure to act under or in connection with the Third Amended Plan or
any rights granted thereunder and against all amounts paid by them in settlement
thereof or paid by them in satisfaction of a judgment of any such action, suit
or proceeding, except a judgment based upon a
 
                                       A-7
<PAGE>   25
 
finding of bad faith. Upon the institution of any such action, suit or
proceeding, the member or members of the Board of Directors or the Committee, as
the case may be, shall notify the Company in writing, giving the Company an
opportunity at its own cost to defend the same before such member or members
undertake to defend the same on their own behalf.
 
     20. Definitions. For purposes of the Third Amended Plan, the terms "parent
corporation" and "subsidiary corporation" shall have the same meanings as set
forth in Sections 425(e) and 425(f) of the Code, respectively, and the masculine
shall include the feminine and the neuter as the context requires.
 
     21. Governing Law. The Third Amended Plan shall be governed by, and all
questions arising hereunder shall be determined in accordance with, the law of
the State of Delaware.
 
                                       A-8
<PAGE>   26
 
                              JAKKS PACIFIC, INC.
 
       PROXY FOR ANNUAL MEETING OF STOCKHOLDERS TO BE HELD JULY 29, 1998
 
     Know all men by these presents, that the undersigned hereby constitutes and
appoints Jack Friedman and Stephen G. Berman and each of them, the true and
lawful attorneys, agents and proxies of the undersigned, with full power of
substitution, to represent and vote with respect to all of the shares of the
common stock of JAKKS Pacific, Inc., standing in the name of the undersigned at
the close of business on June 10, 1998, at the Annual Meeting of Stockholders of
the Company to be held on July 29, 1998 at the Sherwood Country Club, 320 West
Stafford Road, Thousand Oaks, California 91361, on June 29, 1998 at 2:00 p.m.
local time, and at any and all adjournments thereof, with all the powers that
the undersigned would possess if personally present, and especially (but without
limiting the general authorization and power hereby given) to vote as follows.
 
       This proxy is solicited by the Board of Directors of the Company.
 
               (Continued and to be signed on the reverse side.)
<PAGE>   27
 
[X] PLEASE MARK YOUR VOTES AS THIS EXAMPLE
 
1. Election of Directors      [ ] FOR      [ ] AGAINST
 
 Nominees are: Jack Friedman, Stephen G. Berman, Michael G. Miller, Murray L.
   Skala and Robert E. Glick
 
(Instruction: To withhold authority to vote for any individual nominee, write
              that nominee's name in the space provided below.)
 
- --------------------------------------------------------------------------------
 
2. Approval of appointment of Pannel Kerr Forster, Certified Public Accountants,
   a professional corporation, as the Company's auditors. 
                                       [ ] FOR      [ ] AGAINST      [ ] ABSTAIN
 
3. Approval of the Company's Third Amended and Restated 1995 Stock Option Plan
   as to which options may be granted to the Company's employees and others for
   1,250,000 Shares.                   [ ] FOR      [ ] AGAINST      [ ] ABSTAIN
 
4. Authorization of amendment to the Company's Restated Certificate of
   Incorporation increasing the number of shares of Preferred Stock the Company
   is authorized to issue.             [ ] FOR      [ ] AGAINST      [ ] ABSTAIN
 
5. In their discretion upon such other measures as may properly come before the
   meeting, hereby ratifying and confirming all that said proxy may lawfully do
   or cause to be done by virtue hereof and hereby revoking all proxies
   heretofore given by the undersigned to vote at said meeting or any
   adjournment thereof.                [ ] FOR      [ ] AGAINST      [ ] ABSTAIN
 
                                                          The shares represented
                                                       by this proxy will be
                                                       voted in the manner
                                                       indicated, and if no
                                                       instructions to the
                                                       contrary are indicated,
                                                       will be voted FOR all
                                                       proposals listed above.
                                                       Number of shares owned by
                                                       undersigned.
 
                                                       Signature(s):
 
                                                       -------------------------
 
                                                       Date:
                                                       -------------------------
 
                                                       Signature(s):
 
                                                       -------------------------
 
                                                       Date:
                                                       -------------------------
 
                                                       IMPORTANT: Please sign
                                                       exactly as your name or
                                                       names are printed here.
                                                       Executors,
                                                       administrators, trustees
                                                       and other persons signing
                                                       in a representative
                                                       capacity should give full
                                                       title.


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