PRINCETON VIDEO IMAGE INC
10QSB, 1998-05-15
ADVERTISING
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<PAGE>   1
                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                   FORM 10-QSB


(Mark One)

[X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
    1934 

FOR THE QUARTERLY PERIOD ENDED MARCH 31, 1998

OR

[ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT

FOR THE TRANSITION PERIOD FROM _________________ TO __________________

COMMISSION FILE NUMBER  000-23415

                           PRINCETON VIDEO IMAGE, INC.
        (Exact name of small business issuer as specified in its charter)


          New Jersey                                    22-3062052
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
 incorporation or organization)

               15 Princess Road, Lawrenceville, New Jersey, 08648
                    (Address of principal executive offices)

                                  609-912-9400
                (Issuer's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or such shorter period that the registrant required to
file such reports), and (2) has been subject to such filing requirements for the
past 90 days. Yes [X]   No [ ]


The aggregate number of shares of the Issuer's common stock outstanding on April
30, 1998 was 8,183,472.

Transitional Small Business Disclosure Format:
              Yes [ ]   No [X]
<PAGE>   2
Part I       Financial Information

Item 1.      Financial Statements



                           Princeton Video Image, Inc.
                          (A Development State Company)
                                  Balance Sheet

<TABLE>
<CAPTION>
                                                                                    (Unaudited)
                                                                                     March 31,
                                                                                        1998
                                                                                    ------------
<S>                                                                                 <C>
ASSETS
Current Assets:
   Cash and cash equivalents                                                        $ 23,721,787
   Restricted marketable securities held to maturity                                     136,358
   Trade accounts receivable                                                              55,540
   Other current assets                                                                  324,343
                                                                                    ------------
            Total current assets                                                      24,238,028
Property and equipment, net                                                            2,194,870
Intangible assets, net                                                                   466,648
Other assets                                                                             143,345
                                                                                    ------------
            Total assets                                                            $ 27,042,891
                                                                                    ============

LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities:
   Accounts payable and accrued expenses                                            $    872,217
   Unearned revenue                                                                      230,497
   Customer deposits                                                                     250,000
                                                                                    ------------
            Total current liabilities                                                  1,352,714
Unearned revenue                                                                         857,594
                                                                                    ------------
            Total liabilities                                                          2,210,308
                                                                                    ------------
Commitments and contingencies                                                                 --
Redeemable preferred stock:
   Cumulative, Series A, conditionally redeemable, $4.50 par value, authorized
     167,000 shares; issued and outstanding 67,600 shares at March 31, 1998,
     redemption value equal to carrying value
     (par plus all accrued but unpaid dividends)                                         398,887
   Cumulative, Series B, conditionally redeemable, $5.00 par value,
     authorized 93,300 shares; issued and outstanding 86,041 shares at March 31,
     1998, redemption value equal to carrying value
     (par plus all accrued but unpaid dividends)                                         537,705
                                                                                    ------------
            Total redeemable preferred stock                                             936,592

Shareholders' Equity:
   Common stock, no par value; $.005 stated value; authorized 40,000,000
     shares; 8,183,472 shares issued and outstanding at March 31, 1998                    40,917
   Additional paid-in capital                                                         51,578,819
   Less: Related party note receivable                                                  (948,498)
   Deficit accumulated during the development stage                                  (26,775,247)
                                                                                    ------------
            Total shareholders' equity                                                23,895,991
                                                                                    ------------
                Total liabilities, redeemable preferred stock and
                   shareholders' equity                                             $ 27,042,891
                                                                                    ============
</TABLE>

                 See accompanying notes to financial statements
<PAGE>   3
                           Princeton Video Image, Inc.
                             Statement of Operations
                                   (Unaudited)

<TABLE>
<CAPTION>
                                                                                                              
                                            FOR THE THREE MONTHS ENDED         FOR THE NINE MONTHS ENDED      CUMULATIVE FROM
                                                     MARCH 31,                         MARCH 31,               INCEPTION TO
                                           -----------------------------     -----------------------------       MARCH 31,
                                               1998             1997             1998             1997             1998
                                           ------------     ------------     ------------     ------------     ------------
<S>                                        <C>              <C>              <C>              <C>             <C>      
License fee                                $     57,625     $     36,791     $    310,376     $     86,791        1,440,902
Advertising revenue                             100,000            7,145          182,027           36,972          272,735
                                           ------------     ------------     ------------     ------------     ------------
             Total revenue                      157,625           43,936          492,403          123,763        1,713,637
Costs and expenses:
   Selling, general and administrative        1,391,984          825,855        3,621,047        2,212,007       12,905,751
   Research and development                     392,074          642,422        1,268,856        1,342,885       10,832,797
   L-VIS System costs                           687,349          361,361        1,499,764          680,153        3,953,077
                                           ------------     ------------     ------------     ------------     ------------
             Total costs and expenses         2,471,407        1,829,638        6,389,667        4,235,045       27,691,625
Operating loss                               (2,313,782)      (1,785,702)      (5,897,264)      (4,111,282)     (25,977,988)
Interest and other financial (expense)               --          (16,406)      (1,814,178)         (28,606)      (1,826,378)
Interest and other income                       391,290           23,543          488,360          109,983        1,039,730
Loss on disposal of fixed assets                (10,611)              --          (10,611)              --          (10,611)
                                           ------------     ------------     ------------     ------------     ------------
Net loss                                     (1,933,103)      (1,778,565)      (7,233,693)      (4,029,905)     (26,775,247)
Accretion of preferred stock
   dividends                                    (11,013)         (11,013)         (33,037)         (33,037)        (202,187)
                                           ------------     ------------     ------------     ------------     ------------
Net loss applicable to common stock        $ (1,944,116)    $ (1,789,578)    $ (7,266,730)    $ (4,062,942)    $(26,977,434)
                                           ============     ============     ============     ============     ============

   Basic and diluted net loss per share
     applicable to common stock            $      (0.24)    $      (0.79)    $      (1.42)    $      (1.81)
                                           ============     ============     ============     ============

     Weighted average number of
        shares of common stock
        outstanding                           8,122,472        2,252,996        5,128,972        2,250,552
                                           ============     ============     ============     ============
</TABLE>

                 See accompanying notes to financial statements
<PAGE>   4
Princeton Video Image, Inc.
(A Development State Company)
Statement of Cash Flows
(Unaudited)

<TABLE>
<CAPTION>
                                                                                             CUMULATIVE FROM
                                                              FOR THE NINE MONTHS ENDED       INCEPTION TO
                                                                       MARCH 31,                MARCH 31,
                                                            -----------------------------
                                                               1998              1997             1998
                                                            ------------     ------------     ------------
<S>                                                         <C>              <C>             <C>
Cash flows from operating activities:
   Net loss                                                 $ (7,233,693)    $ (4,029,905)    $(26,775,247)
   Adjustments to reconcile net loss to net
     cash used in operating activities
             Amortization of unearned income                    (310,376)         (86,791)        (440,902)
             Depreciation expense                                489,207          342,356        1,488,807
             Amortization of intangibles                          54,886           43,010          167,233
             Charges associated with option and warrant
                grants and related party note receivable         473,562          227,262        1,531,699
             Equity in net loss of affiliate                          --               --            9,048
             Increase (decrease) in cash resulting
                from changes in:
                  Trade accounts receivable                       31,453          (13,868)         (55,540)
                  Other current assets                          (286,811)          73,580         (324,343)
                  Other assets                                   (14,227)            (574)        (143,345)
                  Accounts payable and accrued expenses           (7,355)         234,480          969,291
                  Unearned revenue                                    --          141,492        1,591,492
                  Customer deposits                             (237,500)              --          187,500
                  Miscellaneous other                              2,575           67,506          121,929
                                                            ------------     ------------     ------------
                  Net cash used in operating activities       (7,038,279)      (3,001,452)     (21,672,378)

Cash flows from investing activities:
   Purchase of held-to-maturity investments                      (52,000)        (501,878)      (5,341,558)
   Proceeds from held-to-maturity investments                         --        3,500,000        5,200,000
   Purchases of property and equipment                        (1,427,881)        (404,037)      (3,706,295)
   Increase in intangible assets                                (132,782)         (42,891)        (727,991)
   Investments in joint venture                                       --               --           (9,048)
                                                            ------------     ------------     ------------
             Net cash provided by (used in)
                investing activities                          (1,612,663)       2,551,194       (4,584,892)
                                                            ------------     ------------     ------------
</TABLE>
<PAGE>   5
Princeton Video Image, Inc.
(A Development State Company)
Statement of Cash Flows
(Unaudited)

<TABLE>
<CAPTION>
                                                                                             CUMULATIVE FROM
                                                              FOR THE NINE MONTHS ENDED       INCEPTION TO
                                                                       MARCH 31,                MARCH 31,
                                                            -----------------------------
                                                               1998              1997             1998
                                                            ------------     ------------     ------------
<S>                                                         <C>              <C>             <C>
Cash flows from financing activities:
   Proceeds from Bridge Financing loans                        1,353,000               --        1,353,000
   Repayments of Bridge Financing loans                       (1,353,000)              --       (1,353,000)
   Proceeds from sale of Bridge Financing warrants, net        1,479,822               --        1,479,822
   Proceeds from sales of preferred stock                             --               --          734,405
   Proceeds from sales of common stock, net                   29,022,227           30,000       46,669,843
   Cash advanced for related party notes receivable             (169,498)              --         (169,498)
   Collections of stock subscriptions receivable               1,264,485               --        1,264,485
                                                            ------------     ------------     ------------
             Net cash provided by
                financing activities                          31,597,036           30,000       49,979,057
             Net increase (decrease) in cash and
                cash equivalents                              22,946,094         (420,258)      23,721,787

Cash and cash equivalents at beginning of
   period                                                        775,693        1,506,709               --
                                                            ============     ============     ============
Cash and cash equivalents at end of period                  $ 23,721,787     $  1,086,451     $ 23,721,787
                                                            ============     ============     ============
</TABLE>

                 See accompanying notes to financial statements
<PAGE>   6
                           PRINCETON VIDEO IMAGE, INC.

                          (A Development Stage Company)

                          Notes to Financial Statements
                                   (Unaudited)


1.   Nature of Business and Basis of Presentation

     Princeton Video Image, Inc., (the "Company"), was incorporated on July 23,
     1990 in the State of New Jersey. The Company has developed a live video
     insertion system (the "L-VIS System") which utilizes proprietary software
     and hardware to insert images into a live television sports broadcast so
     that the images appear to actually exist in the stadium where the game is
     being played. The Company is marketing this system to advertisers for use
     in real time insertion of an image into television transmissions of a live
     sporting event. The Company is marketing its systems on a worldwide basis
     through licensing agreements or the formation of joint ventures.

     The condensed financial statements presented herein have been prepared in
     accordance with generally accepted accounting principles for interim
     financial information and with the instructions to Form 10-QSB and Article
     10 of Regulation S-X and are unaudited. Reference should be made to the
     Company's Prospectus for its initial public offering of common stock
     declared effective on December 16, 1997 for additional disclosures,
     including a summary of the Company's accounting policies. In the opinion of
     management, the financial statements reflect all adjustments (which consist
     of normal recurring accruals) necessary for a fair statement of the results
     of the interim periods presented.

2.   Per Share Data

     In December 1997, the Company adopted Statement of Financial Accounting
     Standards No. 128 "Earnings Per Share" ("SFAS 128") to calculate net loss
     per share applicable to common stock. All prior periods presented have been
     retroactively restated to conform to the SFAS 128 requirements. SFAS 128
     requires the presentation of basic and diluted per share amounts. Basic per
     share amounts are computed by dividing net loss applicable to common stock
     by the weighted average number of common shares outstanding during the
     period. Diluted per share amounts are computed by dividing net loss
     applicable to common stock by the weighted average number of common shares
     outstanding plus the dilutive effect of common share equivalents.

     Since the Company incurred net losses for all periods presented, both basic
     and diluted per share calculations are the same. Accordingly, options and
     warrants to purchase 1,384,974 and 1,202,130 shares of common stock that
     were outstanding at 
<PAGE>   7
     March 31, 1998 and 1997, respectively, were not included in diluted per
     share calculations, as their effect would be antidilutive.

3.   Bridge Financing

     In October 1997, the Company entered into a $3,000,000 Bridge Financing
     arrangement whereby the Company issued 30 units, each unit consisting of i)
     one promissory note payable with a principal amount of $100,000 and bearing
     interest at 10% and ii) warrants with a five year term to purchase 10,000
     shares of common stock at an exercise price of $.01 per share. The
     promissory notes matured and the warrants became fully vested upon the
     consummation of the initial public offering of the Company's common stock
     in December 1997. The fair value of the warrants, which approximated
     $1,647,000 at the closing date, was recorded as an increase to additional
     paid-in capital. Upon maturity of the promissory notes, the Company
     remitted the $3,000,000 principal balance and approximately $59,000 of
     accrued interest. The difference between the $3,000,000 of proceeds
     received from the Bridge Financing and the $1,353,000 of the proceeds
     allocated to the promissory notes was amortized to interest expense over
     the term of the promissory notes. Additionally, the Company incurred
     approximately $270,000 of commissions and fees in connection with the
     Bridge Financing which were deferred and amortized over the term of the
     promissory notes.

4.   Stockholders' Equity

     On September 3, 1997 the Board of Directors of the Company declared a 2 for
     1 stock split of the Company's common stock. All references to share and
     per share information and warrant and option data have been restated to
     give retroactive effect to the stock split.

     In July 1997, two employees of the Company signed notes (the "Employee
     Notes") for $655,000 as consideration for the exercise of warrants to
     purchase 262,000 shares of common stock at an exercise price of $2.50 per
     share. Accordingly, a $360,250 charge to general and administrative expense
     was recorded for the excess of the fair value of the Company's stock in
     July 1997 over the exercise price of the underlying warrants. The Employee
     Notes, which bear interest at a rate of 8.5%, mature in July 2002 and
     contain no recourse provisions by which the Company can enforce collection.

     On December 16, 1997, the Company completed its initial public offering of
     4,000,000 shares of its common stock at a price of $7.00 per share (the
     "Offering"). The net proceeds from the Offering, after deducting
     underwriting discounts and commissions and expenses payable by the Company
     were approximately $25,050,000. Additionally, in connection with the
     underwriting services provided in the Offering, the underwriters received
     warrants with a five year term to purchase 400,000 shares of common stock
     at an exercise price of $8.40.
<PAGE>   8
     On December 31, 1997, the Company issued 600,000 shares of common stock at
     $7.00 per share to the underwriters of the Offering pursuant to the
     exercise of an over-allotment option granted in connection with the
     Offering. The net proceeds from the exercise of this option, after
     deducting underwriting discounts and commissions and estimated expenses
     payable by the Company were approximately $3,900,000.

5.   Warrants and Options

     On October 1, 1997, the Board of Directors of the Company approved a
     modification of the terms of all stock options held by individuals who, as
     of that date, were current employees of the Company, except executive
     officers. The modification, which affected approximately 320,380 options,
     reduced the exercise price of such options to $8.00 per share.

     In January 1998, the Board of Directors of the Company approved the
     creation of an employee bonus pool of 100,000 incentive stock options,
     pursuant to the Company's Stock Option Plan to be awarded during calendar
     year 1998, on a discretionary basis, in recognition of extraordinary
     performance.

     In January 1998, the Board of Directors of the Company approved the grant
     of options with a ten year term to purchase up to 59,600 shares of common
     stock to a third party consultant. Of those options granted, 9,600 were
     fully vested upon grant in consideration for consulting services previously
     rendered. Accordingly, the Company recorded a charge of $33,312 which
     represents the fair value of the vested options, in the third quarter. The
     remaining 50,000 options will vest upon the earlier of i) the consultant
     providing ten years of continued consulting services or ii) the attainment
     of certain performance criteria. Charges for such unvested options will be
     recorded in proportion to progress made on such performance criteria. There
     was no charge recorded in the third quarter for the unvested portion of
     this option grant.


6.   Commitments and Contingencies

     Lease Agreement

     In October 1997, the Company entered into a five-year operating lease
     agreement for its headquarters in Lawrenceville, New Jersey. Minimum annual
     lease payments under the lease will be approximately $249,000 per year.

     GDM Agreement

     In December 1997, the Company settled a dispute with Gerencia de Medios,
     S.A. ("GDM") concerning a $500,000 payment to the Company from GDM under
     the provisions of a license and association agreement which expired in
     December 1996. Under the terms of the settlement, the Company recognized
     $135,000 of the amount 
<PAGE>   9
     received as license fee revenue and has agreed to remit the remaining
     $365,000 to GDM in return for shipment of the L-VIS System used by GDM back
     to the Company. In December 1997, $300,000 of this amount was remitted to 
     GDM. The remaining $65,000 was remitted in January 1998 upon receipt of the
     Company's L-VIS System from GDM.

7.   New Pronouncements

     The Company will adopt Statement of Financial Accounting Standards No. 130,
     "Reporting Comprehensive Income" ("SFAS 130") in the first quarter of the
     year ending June 30, 1999. Comprehensive income represents the change in
     net assets of a business enterprise as a result of nonowner transactions.
     The adoption of SFAS 130 is not expected to have a material effect on the
     Company's financial position and results of operations.

     The Company adopted Statement of Financial Accounting Standards No. 131,
     "Disclosures about Segments of an Enterprise and Related Information"
     ("SFAS 131") during the year ending June 30, 1998. SFAS 131 requires that a
     business enterprise report certain information about operating segments,
     products and services, geographic areas of operation, and major customers
     in complete sets of financial statements and in condensed financial
     statements for interim periods. Currently, there are no disclosures
     required to be made under SFAS 131.

     In February 1998, the Financial Accounting Standards Board issued Statement
     of Financial Accounting Standards No. 132, "Employers' Disclosures about
     Pensions and Other Postretirement Benefits" ("SFAS 132"). SFAS 132 changes
     current financial disclosure requirements for pension and other
     postretirement benefit plans. SFAS 132 does not however, change the
     measurement or recognition provisions of existing accounting standards.
     Management does not believe that the future adoption of SFAS 132 will have
     a material effect on the Company's financial statements.

8.   Related Party Transactions

     A member of the Board of Directors of the Company is a Managing Director
     and Executive Vice President of Allen & Company Incorporated ("Allen &
     Co."), which is a shareholder of the Company. Allen & Co. received
     underwriting discounts and commissions in the aggregate amount of
     approximately $1,503,000 as well as warrants initially exercisable for
     380,000 shares of common stock with respect to services rendered on behalf
     of the Company with respect to the initial public offering of common stock
     in December 1997.

9.   Employee Benefits

     Effective January 1, 1998, the Company implemented a 401(k) retirement plan
     (the "Plan") whereby eligible employees may contribute up to 20% of their
     annual pre-tax 
<PAGE>   10
     compensation, not to exceed maximum limits set by Federal law. Participants
     are fully vested at all times in their contributions to the Plan.
<PAGE>   11
     Item 2. Management's Discussion and Analysis of Financial Condition and
     Results of Operations

     Overview

     Princeton Video Image, Inc. is engaged primarily in the technical
     development of a live video insertion system (the " L-VIS System") and its
     introduction and marketing in various markets. Since its inception in 1990,
     the Company has devoted substantially all of its resources to the
     development of the L-VIS System, an electronic video insertion system that
     was designed to modify broadcasts to television viewers by inserting
     electronic video images, primarily advertisements.

     The Company has incurred substantial operating losses since its inception.
     As of March 31, 1998, the Company had an accumulated deficit of
     approximately $26,800,000 and expects to incur operating losses at least
     through calendar year 1998. This deficit is the result of research and
     development expenses incurred in the development and commercialization of
     the L-VIS System, expenses related to field testing of the L-VIS System and
     its deployment pursuant to customer contracts, operating expenses relating
     to manufacturing, sales and marketing activities of the Company and general
     administrative costs.

     The Company has financed its operations through proceeds from an initial
     public offering of common stock in December 1997, private placements of
     equity securities and debt securities, revenue with respect to a license
     fee, and investment income earned on cash balances and short-term
     investments. See Part II, Item 2 ("Changes in Securities and Use of
     Proceeds").

     The Company intends to devote substantial resources to enhance the L-VIS
     System and develop additional software applications. The Company plans to
     increase its product development expenses by using a portion of the
     proceeds from its initial public offering to hire additional qualified
     hardware and software engineers in this roll out and development of its
     L-VIS System. In the quarter ended March 31, 1998, the Company hired two
     additional software engineers to assist in this development. In order to
     increase its revenue generating user base, the Company also plans to
     increase its sales and marketing staff. The sales and marketing staff is
     responsible not only for agreements with teams, leagues and broadcasters,
     but also for promoting the L-VIS System to advertisers in order to create
     market awareness.

     Management's plans include the continuation of marketing efforts aimed at
     generating revenue and achieving the successful acceptance of the L-VIS
     System with advertisers, broadcasters and sporting event rights holders, by
     entering into a sufficient number of contracts to generate revenue adequate
     to meet operating expenses. The Company expects to generate revenue from
     ads sold by rights holders that use the L-VIS System and to share these
     revenues with the rights holders. Due to the seasonal nature of the
     sporting events themselves, the Company's revenue will fluctuate
     seasonally. However, the Company expects to moderate this seasonality by
     the multi-sport capabilities of the L-VIS System and its use in
     non-sporting events.
<PAGE>   12
     In addition to the revenue arising from advertising, a second revenue
     source is the strategic licensing of the L-VIS System to third parties.
     These licenses may be territorial in nature or they may cover individual
     major broadcast events. The Company has not generated any significant
     revenue with the exception of a $2,000,000 license fee paid for an L-VIS
     System license. The Company recognized $1,000,000 of this fee as revenue
     during the fiscal year ended June 30, 1996. The remaining $1,000,000 is
     being recognized into income over a ten-year period which commenced on July
     1, 1996, including $25,000 in each of the quarters ended March 31, 1998 and
     March 31, 1997.

     Results of Operations

     QUARTER ENDED MARCH 31, 1998 COMPARED TO THE QUARTER ENDED MARCH 31, 1997

     Revenue

     Total revenue increased from $43,936 for the quarter ended March 31, 1997
     to $157,625 for the quarter ended March 31, 1998 as a result of an increase
     in the number of L-VIS Systems which have been sub-licensed and the
     recognition of revenue generated from the use of the L-VIS System in the
     international broadcast of Super Bowl XXXII in January 1998.

     Selling, General and Administrative

     For the quarter ended March 31, 1998, selling, general and administrative
     ("SG&A") expenses were $1,391,184, an increase from $825,855 for the
     quarter ended March 31, 1997. This increase was the result of several
     factors including the hiring of outside marketing consultants to explore
     potential expansion in certain European and international markets and the
     non-cash charges incurred related to the issuance of options to these
     consultants; increased expenses related to the hiring of marketing,
     administrative and financial personnel to support the New York and
     Lawrenceville offices; the increase in expenses related to the expansion of
     the Company's headquarters and manufacturing facilities in Lawrenceville,
     New Jersey and the fee paid to NFL International for the exclusive right to
     include electronic virtual signage in the international broadcast of Super
     Bowl XXXII in January 1998.

     Research and Development

     Total research and development expenses decreased to $392,074 for the
     quarter ended March 31, 1998 from $642,422 for the quarter ended March 31,
     1997 as a result of a shift in spending from the development of an enhanced
     search system for the basic L-VIS System platform and other ongoing
     research and development projects to product costs. This shift was due to
     the late December 1997 attainment of technological feasibility and the
     initial use of the flex based system which had been under development
     during prior fiscal years.

<PAGE>   13
L-VIS System Costs

     In the quarter ended March 31, 1998, L-VIS System costs increased to
     $687,349 from $361,361 for the quarter ended March 31, 1997. This increase
     resulted from increased costs due to the initial usage of the L-VIS System
     in the international broadcast of Super Bowl XXXII. In addition, salaries
     have increased due to personnel shifts from R&D into product costs as more
     time was spent providing customer support to L-VIS Systems in the field, in
     the construction of additional L-VIS units, and in the first production run
     of the flex boards used in the Company's recently introduced second
     generation L-VIS Systems.

     Interest and Other Income

     Interest and other income increased to $391,291 from $23,543 for the
     quarters ended March 31, 1998 and 1997, respectively. This increase is due
     to the increase in funds available to invest from the proceeds of the
     Company's initial public offering of stock in December 1997.


     NINE MONTHS ENDED MARCH 31, 1998 COMPARED TO THE NINE MONTHS ENDED MARCH
     31, 1997

     Revenue

     The total revenue increased to $492,403 for the nine months ended March 31,
     1998 from $123,763 for the nine months ended March 31, 1997 as a result of
     the increased usage of the L-VIS System in Major League Baseball, the
     initial use in both pre-season National Football League ("NFL") football
     games and the international broadcast of Super Bowl XXXII, the recognition
     of licensing fees under sub-license agreements in Mexico and South America,
     and the recognition of $135,000 in license fees as a result of the
     settlement of the GDM dispute. (See Note 6 of Notes to the Financial
     Statements).

     Selling, General and Administrative

     Selling, general and administrative expenses increased to $3,621,047 for
     the nine months ended March 31, 1998 from $2,212,007 for the nine months
     ended March 31, 1997. This increase was the result of several factors
     including: the hiring of outside marketing consultants to market the L-VIS
     System to various NFL teams and to explore potential expansion in certain
     European markets; non-cash compensation charges incurred related to the
     issuance of nonrecourse notes to certain officers used for the purchase of
     stock; the addition of several marketing and administrative personnel in
     order to staff the New York office in July 1997, the addition of financial
     personnel in the Company's headquarters, the move and expansion of the
     Company's headquarters and manufacturing facilities to Lawrenceville, New
     Jersey in October 1997 and the fee paid to the NFL for the exclusive right
     to include electronic virtual signage in the international broadcast of
     Super Bowl XXXII.


<PAGE>   14
Research and Development

     Research and development expenses decreased to $1,268,856 from $1,342,885
     for the nine months ended March 31, 1998 and 1997, respectively, as a
     result of a shift in spending from research and development to product
     costs as the enhanced search system used in the basic L-VIS System platform
     was tested and integrated into the system for use in the first flex based
     L-VIS System.

     L-VIS System Costs

     L-VIS System costs increased substantially to $1,499,764 for the nine
     months ended March 31, 1998 from $680,153 for the nine months ended March
     31, 1997 for several reasons, including an increase in costs and supplies
     due to increased usage of the L-VIS System in baseball, pre-season NFL
     football games and the international broadcast of Super Bowl XXXII, an
     increase in time spent providing product support to L-VIS Systems in the
     field and an increase in costs associated with the initial production run
     and use of the flex board system introduced into the second generation
     L-VIS System.

     Interest and Other Financial Expense

     Total interest and other financial expense increased to $1,814,178 from
     $28,606 for the nine months ended March 31, 1998 and 1997, respectively, as
     a result of the interest costs incurred in connection with the October 1997
     bridge loan financing.

     Interest and Other Income

     Total interest and other income increased to $488,360 for the nine months
     ended March 31, 1998 from $109,983 for the nine months ended March 31, 1997
     as a result of the investment of the proceeds from the October 1997 bridge
     loan and the Company's initial public offering in December 1997. (See Note
     3 of Notes to the Financial Statements).


     Liquidity and Capital Resources


     With the influx of cash from the initial public offering, the Company paid
     down its accounts payable at March 31, 1998, resulting in a decrease in the
     accounts payable and accrued expenses balance to $872,217 from $977,646 at
     March 31, 1998 and June 30, 1997, respectively.

     Cash used in investing activities of $1,612,663 for the nine months ended
     March 31, 1998 included the purchase of securities held to maturity as
     required by a letter of credit issued for the security deposit on the
     Company's new Lawrenceville facility, leasehold improvements and furniture
     purchases related to the move, fix up and expansion of the Company's
     headquarters and manufacturing facilities in Lawrenceville, the purchase of
     components to be used in the building of additional L-
<PAGE>   15
     VIS Systems and the upgrade of existing systems to the recently introduced
     flex-based second generation L-VIS System.

     Net cash provided by financing activities in the amount of $31,597,036 for
     the nine months ended March 31, 1998 was the result of several factors. In
     its efforts to raise money to meet current obligations, the Company
     collected $1,264,485 of stock subscriptions receivable in July 1997. To
     meet the Company's short term financing needs in advance of the initial
     public offering, the Board of Directors of the Company approved a
     $3,000,000 Bridge financing which closed in October 1997. As the bridge
     financing matured upon consummation of the initial public offering in
     December 1997, the entire proceeds of the bridge financing plus accrued
     interest were repaid in December 1997. In December 1997 the Company
     completed an initial public offering yielding net proceeds of approximately
     $28,900,000. The Company believes that the net proceeds of this offering
     will be sufficient to meet its capital needs for approximately 18 months.
     Such capital requirements will depend on a number of factors including the
     results of its research and development programs, technological advances,
     the Company's ability to attract customers to use the L-VIS System, and
     acceptance of the L-VIS System technology by rightsholders.
<PAGE>   16
     Part II


     Item 2 Changes in Securities and Use of Proceeds

     (d) The Company commenced an initial public offering of its common stock,
     no par value on December 16, 1997 pursuant to a registration statement on
     Form SB-2 (Registration No. 333-37725) (the "Registration Statement"),
     which was declared effective by the Securities and Exchange Commission on
     December 16, 1997. From the effective date of the Registration Statement to
     March 31, 1998, the approximate amount of net offering proceeds used was
     $3,210,000 for repayment of indebtedness and expenses related thereto (see
     Note 3 of Notes to Financial Statements), $1,143,000 for the manufacture
     of L-VIS Systems, $312,000 for research and development, $622,000 for
     sales and marketing, and approximately $493,000 for working capital and
     general corporate purposes.


     Item 5 Other Information

     In April 1998, Douglas J. Greenlaw, President and Chief Executive Officer
     of the Company informed the Board of Directors that he plans to step down
     as President and Chief Executive Officer of the Company by the end of 1998.
     The Company has initiated a search for a successor to Mr. Greenlaw. Brown
     Williams, Chairman and Co-Founder, will continue to co-manage the Company
     with Mr. Greenlaw until a successor is found. Mr. Greenlaw intends to
     remain as a member of the Board of Directors and a consultant to the
     Company.

     Item 6 Exhibits and Reports on Form 8-K

     (a) Exhibits

     3.1  Restated Certificate of Incorporation (Incorporated by reference to
          Exhibit 3.1 to the Company's Registration Statement on Form SB-2
          (Registration No. 333-37725) which became effective on December 16,
          1997.

     3.2  Restated Bylaws, as amended (Incorporated by reference to Exhibit 3.1
          to the Company's Current Report on Form 8-K filed with the Securities
          and Exchange Commission on February 11, 1998).

     10.1 Employment Agreement, dated as of February 5, 1998, between the
          Company and Lawrence L. Epstein (Incorporated by reference to Exhibit
          10.1 to the Company's Current Report on Form 8-K filed with the
          Securities and Exchange Commission on February 11, 1998).

     27.1 Financial Data Schedule
<PAGE>   17
     (b) Reports on Form 8-K.

     The Company filed a Current Report on Form 8-K dated February 11, 1998
     which reported in Item 5 the amendment of the Corporation's Bylaws to
     create the office of Chief Financial Officer and the naming of Lawrence L.
     Epstein as Chief Financial Officer and Vice President of Finance of the
     Corporation. Also disclosed was the resignation of Brown F Williams as
     Treasurer and the election of Lawrence L. Epstein by the Board of Directors
     to the office of Treasurer of the Corporation.
<PAGE>   18
     Signatures


     In accordance with the requirements of the Exchange Act, the registrant
     caused this report to be signed on its behalf by the undersigned, thereto
     duly authorized.


                                       Princeton Video Image, Inc.


          May 15, 1998                    By: /s/ Brown F Williams
    -------------------------             ------------------------
              Date                        Brown F Williams,
                                          Chairman


          May 15, 1998
    --------------------------            By: /s/ Lawrence L. Epstein
              Date                        ---------------------------
                                          Lawrence L. Epstein,
                                          Chief Financial Officer


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<FISCAL-YEAR-END>                          JUN-30-1998
<PERIOD-END>                               MAR-31-1998
<CASH>                                      23,721,787
<SECURITIES>                                   136,358
<RECEIVABLES>                                   55,540
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                          936,592
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