PUBLISHING CO OF NORTH AMERICA INC
10QSB/A, 1999-03-31
MISCELLANEOUS PUBLISHING
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  FORM 10-QSB/A

             |X| Quarterly Report Under Section 13 or 15(d) of the
                        Securities Exchange Act of 1934.

                For the quarterly period ended September 30, 1998

                           Commission File No. 0-27994

                  The Publishing Company of North America, Inc.
        (Exact name of small business issuer as specified in its charter)

                  Florida                                 59-3203301
      (State or other jurisdiction of                  (I.R.S. Employer
      incorporation or organization)                Identification Number)

                              186 P.C.N.A. Parkway
                              Lake Helen, FL 32744
                                  904-228-1000
                          (Address and telephone number
                         of principal executive offices)

Indicate by check mark whether the issuer (1) filed all reports required to be
filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or
for such shorter period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90 days:

                                 |X| Yes |_| No
                                              
State the number of shares outstanding of each of the issuer's classes of common
equity, as of the latest practicable date:

            Class                                Outstanding at March 15, 1999
- ---------------------------                    ---------------------------------
Common Stock:  no par value                                 3,263,000

Transitional Small Business Disclosure Format (check one): |_| Yes  |X| No

<PAGE>

                 The Publishing Company of North America, Inc.
                       Form 10-QSB/A - September 30, 1998

                                      INDEX

                                                                            Page

                         PART I - FINANCIAL INFORMATION

ITEM 1. Financial Statements

      Consolidated Balance Sheets
            as of September 30, 1998 (unaudited) and December 31, 1997         3

      Consolidated Statements of Operations
            for the three and nine months ended September 30, 1998 and 
            1997 (unaudited)                                                   4

      Consolidated Statements of Cash Flows
            for the nine months ended September 30, 1998 and 1997 
            (unaudited)                                                    5 - 6

      Notes to unaudited interim financial statements                      7 - 9

ITEM 2. Management's Discussion and Analysis of Interim Financial
            Condition and Results of Operations                          10 - 15

                           PART II - OTHER INFORMATION

ITEM 5. Other Information                                                     16

ITEM 6. Exhibits and Reports on Form 8-K                                      16

            Exhibit 27 - Financial data schedule


                                       2
<PAGE>

                The Publishing Company of North America, Inc.
                       Form 10-QSB/A - September 30, 1998

                           Consolidated Balance Sheets

<TABLE>
<CAPTION>
                                                         September 30,  December 31,
                                                                  1998          1997
                                                         ---------------------------
Assets                                                     (Unaudited)
<S>                                                        <C>           <C>        
Current assets:
  Cash and cash equivalents                                $ 2,532,946   $ 1,710,304
  Available-for-sale securities                                    876     1,007,050
  Accounts receivable, less allowance for doubtful
    accounts of $200,415 at September 30, 1998
    and $414,693 at December 31, 1997                          237,700     1,308,884
  Directories in progress                                      360,472       463,414
  Other current assets                                         137,969        65,010
                                                         ---------------------------
Total current assets                                         3,269,963     4,554,662

Property and equipment, net                                  1,352,032     1,481,549
Goodwill, net                                                       --     1,898,680
Investment in College Directory Publishing Corporation         200,000            --
Other assets                                                   299,562       116,786
                                                         ---------------------------
Total assets                                               $ 5,121,557   $ 8,051,677
                                                         ===========================

Liabilities and shareholders' equity
Current liabilities:
  Accounts payable                                         $   187,229   $ 1,013,787
  Accrued expenses                                             205,620       552,529
  Income taxes payable                                          70,296        50,000
  Deferred revenue                                             930,299       894,109
  Capitalized leases                                                --         5,358
  Mortgage payable                                              53,333        53,333
                                                         ---------------------------
Total current liabilities                                    1,446,777     2,569,116

Capitalized leases payable after one year                           --        10,717
Mortgage payable after one year                                653,333       693,333
                                                         ---------------------------
Total liabilities                                            2,100,110     3,273,166

Shareholders' equity:
  Common shares, no par value:
    15,000,000 shares authorized; 4,868,900 shares
    issued at September 30, 1998; 4,869,900
    shares issued and outstanding at December 31, 1997       5,828,448     5,834,698
  Unearned compensation, net                                    (4,167)      (15,417)
  Unrealized loss on available-for-sale securities                  --        (3,033)
  Accumulated deficit                                       (1,943,338)   (1,037,737)
  Treasury stock; 1,339,800 shares at cost                    (859,496)           --
                                                         ---------------------------
Total shareholders' equity                                   3,021,447     4,778,511
                                                         ---------------------------
Total liabilities and shareholders' equity                 $ 5,121,557   $ 8,051,677
                                                         ===========================
</TABLE>

                             See accompanying notes.


                                       3
<PAGE>

                The Publishing Company of North America, Inc.
                       Form 10-QSB/A - September 30, 1998

                      Consolidated Statements of Operations
                                   (unaudited)

<TABLE>
<CAPTION>
                                        Three months ended           Nine months ended
                                     Sept. 30,     Sept. 30,     Sept. 30,     Sept. 30,
                                          1998          1997          1998          1997
                                   -------------------------   -------------------------

<S>                                <C>           <C>           <C>           <C>        
Net sales                          $ 1,223,752   $ 2,286,564   $ 4,919,664   $ 5,344,657

Costs and expenses:
    Production                         302,941       709,170     1,156,902     1,497,153
    Marketing and selling              668,940     1,162,574     2,735,881     2,335,417
    Depreciation                        36,831        43,325       126,616       111,045
    Amortization                         5,637        30,848        61,611        44,831
    General and administrative         400,675       825,450     1,469,916     1,872,085
                                   -------------------------   -------------------------
                                     1,415,024     2,771,367     5,550,926     5,860,531
                                   -------------------------   -------------------------
Loss from operations                  (191,272)     (484,803)     (631,262)     (515,874)

Interest income, net of expense         11,515        49,625        16,701       110,465
Sale of subsidiary                          --            --      (220,744)           --
                                   -------------------------   -------------------------
Loss before income tax expense        (179,757)     (435,178)     (835,305)     (405,409)

Income tax expense                          --            --        70,296            --
                                   -------------------------   -------------------------

Net loss                             ($179,757)    ($435,178)    ($905,601)    ($405,409)
                                   =========================   =========================

Net loss per common share - basic       ($0.05)       ($0.09)       ($0.21)       ($0.09)
                                   =========================   =========================
Shares used in computing                                                       
    net loss per share - basic       3,936,592     4,614,900     4,354,518     4,282,690
                                   =========================   =========================
</TABLE>

                             See accompanying notes.


                                       4
<PAGE>

                  The Publishing Company of North America, Inc.
                       Form 10-QSB/A - September 30, 1998

                      Consolidated Statements of Cash Flows
                                   (unaudited)

<TABLE>
<CAPTION>
                                                                                 Nine months ended
                                                                             Sept. 30,      Sept. 30,
Cash flows from operating activities                                              1998          1997
                                                                           -------------------------
<S>                                                                        <C>           <C>         
Net loss                                                                   ($  905,601)  ($  405,409)
Adjustments to reconcile net loss to net cash
used in operating activities:
  Depreciation and amortization                                                188,227       155,876
  Accretion of unearned compensation                                             5,000        17,917
  Bad debt expense                                                             110,243       551,526
  Exchange of advertising for machinery & equipment                             (6,480)       (9,025)
  Gain on sale of securities                                                   (14,847)      (21,554)
  Interest accrued on U.S. Treasury securities                                      --       (36,702)
  Loss from sale of CDP                                                        220,744            --
  Changes in assets and liabilities, net of sale (acquisition in 1997) 
  of CDP:
    (Increase) decrease in accounts receivable                                 694,989      (832,654)
    Increase in directories in progress                                       (665,381)     (386,043)
    Increase in other assets                                                  (179,039)     (133,087)
    Increase (decrease) in accounts payable                                   (752,861)      121,301
    Increase (decrease) in accrued expenses                                   (126,275)      372,939
    Increase in income taxes payable                                            70,296       372,939
    Increase in deferred revenue                                               729,276       654,685
                                                                           -------------------------
Net cash provided by (used in) operating activities                           (631,709)       49,770

Cash flows from investing activities
  Sale (acquisition in 1997) of CDP, net of cash balance                     1,072,152      (363,938)
  Sale of securities available-for-sale                                      1,024,000     1,899,781
  Purchases of U.S. Treasury securities                                             --    (1,375,790)
  Purchases of property, plant and equipment                                   (69,612)     (223,249)
                                                                           -------------------------
Net cash provided by (used in) investing activities                          2,026,540       (63,196)

Cash flows from financing activities
  Compensation issued as shares of common stock                                     --         9,633
  Repayment of mortgage principal                                              (40,000)      (40,000)
  Repayment of capitalized leases                                               (2,187)         (493)
  Contingent consideration paid relating to acquisition of CDP                 (14,256)           --
  Purchases of treasury stock                                                 (515,746)           --
                                                                           -------------------------
Net cash used in financing activities                                         (572,189)      (30,860)

Net increase (decrease) in cash and cash equivalents                           822,642       (44,286)
Cash and cash equivalents at beginning of period                             1,710,304     1,760,831
                                                                           -------------------------
Cash and cash equivalents at end of period                                  $2,532,946    $1,716,545
                                                                           =========================
</TABLE>


                                       5
<PAGE>

                  The Publishing Company of North America, Inc.
                       Form 10-QSB/A - September 30, 1998

                Consolidated Statements of Cash Flows (continued)
                                   (unaudited)

<TABLE>
<CAPTION>
                                                                                Nine months ended
                                                                           Sept. 30,       Sept. 30,
Supplemental cash flow information                                              1998            1997
                                                                           -------------------------

<S>                                                                         <C>             <C>        
Interest paid                                                               $ 45,104        $ 59,811
                                                                           =========================

Exchange of advertising for supplies                                        $ 20,515        $ 24,775
                                                                           =========================

Acquisition of CDP by issuance of common stock                                    --        $687,500
                                                                           =========================

Non-cash items received from sale of CDP                                    $643,750              --
                                                                           =========================
</TABLE>

                             See accompanying notes.


                                       6

<PAGE>
                  The Publishing Company of North America, Inc.
                       Form 10-QSB/A - September 30, 1998

NOTES TO UNAUDITED INTERIM CONSOLIDATED FINANCIAL STATEMENTS

1. BASIS OF PRESENTATION

The accompanying unaudited consolidated financial statements of The Publishing
Company of North America, Inc. and subsidiary (the "Company") have been prepared
in accordance with generally accepted accounting principles for interim
financial information and with the instructions to Form 10-QSB and Item 310(b)
of Regulation S-B. Accordingly, they do not include all the information and
footnotes required by generally accepted accounting principles for complete
financial statements. In the opinion of management, all adjustments (consisting
of normal recurring accruals) considered necessary for a fair presentation have
been included in the accompanying unaudited consolidated financial statements.
The results of operations of any interim period are not necessarily indicative
of the results of operations for the fiscal year.

2. CONSOLIDATION

The consolidated financial statements include the accounts of the Company's bar
and medical association directory publishing division ("PCNA") and its
wholly-owned subsidiary, College Directory Publishing, Inc. ("CDP") since the
acquisition of CDP on July 3, 1997 and until its sale on June 10, 1998 (see Note
12). Intercompany transactions have been eliminated in consolidation.

3. CASH AND CASH EQUIVALENTS

The Company considers all highly-liquid investments with a maturity of three
months or less when purchased to be cash equivalents.

4. AVAILABLE-FOR-SALE SECURITIES

Available-for-sale securities are carried at fair value, with the unrealized
gains and losses reported as a separate component of shareholders' equity. Fair
value is determined by readily available market quotations. Realized gains and
losses and declines in value judged to be other-than-temporary are included in
investment income. The cost of securities sold is based on the specific
identification method. Interest and dividends are included in investment income.

5. ACCOUNTS RECEIVABLE

Accounts receivable are comprised primarily of amounts due from advertisers in
the bar association and campus directories. The Company's allowance for doubtful
accounts is estimated by management as a percentage of sales. Prior to December
31, 1997, amounts outstanding more than six months but less than one year were
included as accounts receivable but fully provided for in the allowance for
doubtful accounts. At December 31, 1997 and thereafter all amounts outstanding
in excess of six months are written off.


                                       7
<PAGE>

                  The Publishing Company of North America, Inc.
                       Form 10-QSB/A - September 30, 1998


NOTES TO UNAUDITED INTERIM CONSOLIDATED FINANCIAL STATEMENTS

6. REVENUE RECOGNITION

Revenues and related costs are recorded by the Company upon shipment of
directories. Costs accumulated under directories in progress are stated at
estimated costs, not in excess of estimated realizable value. Deferred revenue
represents amounts received from advertisers prior to shipment of the related
directories.

7. GOODWILL

Goodwill resulting from the acquisition of CDP was amortized using the
straight-line method over twenty years until the sale of CDP on June 10, 1998.
(See Note 12.)

8. EARNINGS PER SHARE

In 1997, the Financial Accounting Standards Board issued SFAS No. 128, Earnings
Per Share. SFAS 128 replaced the calculation of primary and fully diluted
earnings per share with basic and diluted earnings per share. Unlike primary
earnings per share, basic earnings per share excludes any dilutive effects of
options. Diluted earnings per share is very similar to the previously reported
fully diluted earnings per share. Earnings per share amounts for 1997 have been
restated to conform to the Statement 128 requirements. The following table sets
forth the computation of basic and diluted earnings per share:
<TABLE>
<CAPTION>
                                              Three months ended Sept. 30,  Nine months ended Sept. 30,
                                                        1998          1997          1998          1997
                                                 -------------------------   -------------------------
<S>                                              <C>           <C>           <C>           <C>         
Numerator:
  Net loss from continuing operations              ($179,757)    ($435,178)    ($905,601)    ($405,409)
                                                 -------------------------   -------------------------
  Numerator for basic loss per share - loss
    available to common shareholders               ($179,757)    ($435,178)    ($905,601)    ($405,409)

  Effect of dilutive securities                           --            --            --            --
                                                 -------------------------   -------------------------
    Numerator for diluted loss per share -
      loss available to common shareholders
      after assumed conversions                    ($179,757)    ($435,178)    ($905,601)    ($405,409)

Denominator:
  Denominator for basic loss per share -
    weighted-average shares                        3,936,592     4,614,900     4,354,518     4,282,690

  Effect of dilutive securities - stock options           --            --            --            --
                                                 -------------------------   -------------------------
      Denominator for diluted loss per share -
        Adjusted weighted-average shares and
        assumed conversions                        3,936,592     4,614,900     4,354,518     4,282,690

Basic loss per share                                  ($0.05)       ($0.09)       ($0.21)       ($0.09)
                                                 =========================   =========================
Diluted loss per share                                ($0.05)       ($0.09)       ($0.21)       ($0.09)
                                                 =========================   =========================
</TABLE>

In computing diluted EPS for 1998, options for 197,600 (151,600 in 1997) shares
were excluded from the diluted earnings per share computation because their
effects would have been antidilutive.


                                       8
<PAGE>

                  The Publishing Company of North America, Inc.
                       Form 10-QSB/A - September 30, 1998

NOTES TO UNAUDITED INTERIM CONSOLIDATED FINANCIAL STATEMENTS

9. INCOME TAXES

The provision for income taxes is comprised primarily of current state income
taxes payable related to the sale of CDP.

10. STOCK-BASED COMPENSATION

The Company follows Statement of Financial Accounting Standards (SFAS) No. 123,
Accounting and Disclosure of Stock-Based Compensation. SFAS No. 123 allows
companies to continue to measure compensation cost for stock-based employee
compensation plans using the intrinsic value method of accounting as prescribed
in Accounting Principles Board (APB) Opinion No. 25, Accounting for Stock Issued
to Employees and related interpretations. The Company has elected to continue
its APB Opinion No. 25 accounting treatment for stock-based compensation, and
has adopted the provisions of SFAS No. 123 requiring disclosure of the proforma
effect on net earnings and earnings per share as if compensation cost had been
recognized based upon the estimated fair value at the date of grant for options
awarded. Such proforma disclosures are not required in interim financial
statements.

11. USE OF ESTIMATES

The preparation of consolidated financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the amounts reported in the financial statements and
accompanying notes. Actual results could differ from those estimates.

12. ACQUISITION AND SALE OF COLLEGE DIRECTORY PUBLISHING, INC.

On July 3, 1997, the Company, through a wholly-owned subsidiary, acquired 100%
of the outstanding capital stock of CDP. The acquisition was accounted for under
the purchase method of accounting, and accordingly, the results of operations
have been included in the Company's consolidated statements of operations since
the date of acquisition. The purchase price was allocated to assets acquired and
liabilities assumed based on fair market value at the date of acquisition. This
resulted in an excess of purchase price over net assets acquired of $1,947,282
which was amortized on a straight line basis over 20 years until the sale of CDP
on June 10, 1998, at which time $91,935 of goodwill had been amortized.

On June 10, 1998, the Company sold 100% of CDP to a group headed by the
executive management of CDP in exchange for (i) $1,400,000 (including $1,100,000
in operating loans made to CDP by the Company; (ii) a $100,000 note from the
corporation acquiring CDP (the "Acquiror" or "College Directory Publishing
Corporation") due upon the earlier of December 15, 1999 or completion of the
Acquiror's initial public offering ("IPO"); $200,000 in preferred stock of the
Acquiror convertible into $1,000,000 of common stock upon completion of an IPO
by the Acquiror; and (iv) 750,000 shares of the Company's common stock that it
issued when it acquired CDP in July 1997. The Company posted a loss of $220,744
as a result of the sale transaction; this loss was primarily attributable to the
decline in value of the Company shares issued in the acquisition and returned in
the sale. The value attributed to the shares at the time of the acquisition
(excluding those considered contingent consideration) was $687,500; these same
shares were valued at $343,750 when returned to the Company upon the sale.


                                       9
<PAGE>

                  The Publishing Company of North America, Inc.
                       Form 10-QSB/A - September 30, 1998

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF INTERIM FINANCIAL CONDITION AND
        RESULTS OF OPERATIONS

Results of Operations

      The following tables set forth the Company's results of operations for the
three and nine months ended September 30, 1998 and 1997, showing the results of
PCNA and CDP separately and on a consolidated basis. CDP was acquired on July 3,
1997 and sold on June 10, 1998; therefore, it is included in the Company's
consolidated results for the periods beginning July 1, 1997 through June 30,
1998:

<TABLE>
<CAPTION>
                                Three months ended
                                    Sept. 30, 1998        Three months ended Sept. 30, 1997
                                              PCNA          PCNA           CDP  Consolidated
                                      ------------   ---------------------------------------
<S>                                    <C>           <C>           <C>           <C>        
Net sales                               $1,223,752    $1,916,589      $369,975    $2,286,564
Costs and expenses:
  Production                               302,941       610,702        98,468       709,170
  Marketing and selling                    668,940       935,082       227,492     1,162,574
  Depreciation                              36,831        40,528         2,797        43,325
  Amortization                               5,637        30,848            --        30,848
  General and administrative               400,675       600,476       224,974       825,450
                                      ------------   ---------------------------------------
                                         1,415,024     2,217,636       553,731     2,771,367
                                      ------------   ---------------------------------------
Loss from operations                      (191,272)     (301,047)     (183,756)     (484,803)
Interest income (expense), net              11,515        60,499       (10,874)       49,625
                                      ------------   ---------------------------------------
Net loss                                 ($179,757)    ($240,548)    ($194,630)    ($435,178)
</TABLE>

<TABLE>
<CAPTION>
                                                                              Nine months ended
                                            Nine months ended Sept. 30, 1998     Sept. 30, 1997
                                              PCNA          CDP*  Consolidated     Consolidated
                                       ---------------------------------------   --------------

<S>                                    <C>           <C>          <C>             <C>        
Net sales                               $4,919,664            --    $4,919,664      $5,344,657
Costs and expenses:
  Production                             1,156,902            --     1,156,902       1,497,153
  Marketing and selling                  2,577,654      $158,227     2,735,881       2,335,417
  Depreciation                             115,717        10,899       126,616         111,045
  Amortization                              61,611            --        61,611          44,831
  General and administrative             1,234,349       235,567     1,469,916       1,872,085
                                       ---------------------------------------   --------------
                                         5,146,233       404,693     5,550,926       5,860,531
                                       ---------------------------------------   --------------
Loss from operations                      (226,569)     (404,693)     (631,262)       (515,874)
Interest income (expense), net              49,384       (32,683)       16,701         110,465
Sale of subsidiary                        (220,744)           --      (220,744)             --
                                       ---------------------------------------   --------------
Loss before taxes                         (397,929)     (437,376)     (835,305)       (405,409)
Provision for income taxes                 (70,296)           --       (70,296)             --
                                       ---------------------------------------   --------------
Net loss                                 ($468,225)    ($437,376)    ($905,601)      ($405,409)
</TABLE>

      *     CDP's results are through its sale on June 10, 1998


                                     10
<PAGE>

                  The Publishing Company of North America, Inc.
                       Form 10-QSB/A - September 30, 1998


Results of Operations (continued)

      As is evident in the tables above, CDP's results of operations and its
sale on June 10, 1998 (see Note 12 to the Unaudited Interim Financial
Statements) had a significant negative impact on the Company's consolidated
operations in the third quarter of 1997 and year-to-date in 1998. CDP posted no
revenues in 1998 and a loss of $437,000 before it was sold on June 10, 1998.
CDP's losses in 1998 and in the third quarter of 1997 were expected due to the
seasonality of its business, with the great majority of its revenues occuring in
the fourth quarter of each year. The loss of $221,000 resulting from the sale of
CDP was primarily attributable to the decrease of $344,000 in the value of the
stock that was issued in the acquisition and then returned to the Company in the
sale.

      In March 1999 as a result of the preparation of the tax provision for the
Company's annual financial statements, the Company learned that that an
estimated $70,296 of income tax expense had been incurred in connection with the
sale of CDP, primarily related to state taxes. Upon learning this, the Company
determined that this interim report should be amended.

      PCNA's revenues (which excludes CDP) decreased $693,000 or 36% for the
quarter ended September 30, 1998 from the same period a year earlier; for the
nine months then-ended its revenues decreased $55,000 or 1% from the same period
a year earlier. In the third quarter of 1998, it published 15 directories,
compared to 20 in the same period in 1997. PCNA has discontinued the publication
of certain directories that had higher production costs relative to revenues.
This action has contributed to lower production costs relative to revenues in
1998. Even given the reduced publication schedule, revenues in the most recent
quarter were lower than expected due to lower-than-anticipated sales as
described below. In the third quarter of 1997 PCNA published a directory for the
Bar Association of the City of New York; due to difficulties with that
publication, PCNA cancelled the agreement. In its place, PCNA contracted to
publish a directory of advertising to accompany an unofficial directory of New
York state attorneys, known to lawyers as the "Red Book," that is sold and
published by another company to more than 30,000 attorneys in that state. This
first-time publication of PCNA contained approximately $250,000 less in
advertising sales than was in the directory published a year earlier for the New
York City bar association. Another factor contributing to the decline in the
most recent quarter's revenues is the reduction of the selling capacity of
PCNA's sales force with the closing of the Orlando sales office at the end of
May 1998. Management believes that this and other actions will contribute to
lower selling costs as a percentage of revenues.

      The following table sets forth PCNA's results of operations (excluding
CDP) in percentages of revenues for the three and nine months ended September
30, 1998 and 1997:

<TABLE>
<CAPTION>
                          Three months ended Sept. 30   Nine months ended Sept. 30
                                       1998      1997               1998      1997
                                       PCNA      PCNA               PCNA      PCNA
                                    ----------------------------------------------
<S>                                  <C>       <C>                <C>       <C>   
Net sales                            100.0%    100.0%             100.0%    100.0%
Costs and expenses:                                            
  Production                          24.8%     31.9%              23.5%     28.1%
  Marketing and selling               54.6%     48.8%              52.4%     42.4%
  Depreciation                         3.0%      2.1%               2.3%      2.2%
  Amortization                         0.5%      1.6%               1.3%      0.9%
  General and administrative          32.7%     31.3%              25.1%     33.1%
                                    ----------------------------------------------
                                     115.6%    115.7%             104.6%    106.7%
                                    ----------------------------------------------
Loss from operations                 (15.6%)   (15.7%)             (4.6%)    (6.7%)
</TABLE>


                                       11
<PAGE>

                  The Publishing Company of North America, Inc.
                       Form 10-QSB/A - September 30, 1998

Results of Operations (continued)

      PCNA's production costs for the periods shown in 1998 have decreased from
those in the same periods in 1997 due to the discontinuation of directories
having higher third-party production costs as a percentage of revenues and also
due to improved production methods resulting in lower in-house labor costs.

      PCNA's general and administrative expenses decreased $200,000 for the
quarter ended September 30, 1998 from the same period a year earlier; for the
nine months then ended these expenses decreased $413,000 from the same period a
year earlier. They were higher as a percentage of revenues in the most recent
quarter solely because of the lower revenues. The largest reductions were made
in bad debt expense, in administrative payroll expense, and in certain outside
professional services expense. The majority of the amortization expense related
to Goodwill from the acquisition of CDP.

      Management has taken steps to reduce marketing and selling costs, the
great majority of which are the costs of selling print advertising rather than
the securing of publishing contracts; however, management's efforts have not
resulted in reductions of these expenses to date. In fact, these expenses
increased for the periods in 1998 shown above, primarily due to increases in
related payroll costs. Management is continuing to focus on the reduction of
these expenses as having a primary influence upon PCNA's results of operations.
These costs were reduced to 45.2% of revenues in the fourth quarter of 1998.
There can be no assurances that this lower level of expenses will continue into
1999.

      In conjunction with its action to discontinue publication of certain
directories that had higher production costs relative to revenue, PCNA has
endeavored to revise or replace most of its other publishing agreements. PCNA
generally has published under a "free directory program" by which directories
are provided to all members of a professional association at no charge to either
the individual members or the association. In mid-1998 efforts began to
transition agreements to a "directory participation program" by which
directories may be purchased by either individual members or the association,
often for a charge which can be billed as shipping and handling. In some cases,
associations may choose a directory price from which PCNA and the association
share in the revenues. This revised program may provide at least two benefits to
PCNA. First, it may provide an additional source of revenue that could
substantially offset the production and distribution costs. Secondly, it may
substantially reduce PCNA's cost by reducing the number of directories that must
be printed and distributed. Through September 30, 1998, PCNA has not published
any directories under the new program; it expects most of its agreements to be
under the new program by the third quarter of 1999. There can be no assurances
that the Company will be able to transition most of its agreements to the new
program, nor that the Company will realize the benefits to revenues and costs
described above.


                                       12
<PAGE>

                  The Publishing Company of North America, Inc.
                       Form 10-QSB/A - September 30, 1998

Liquidity and Capital Resources

      At September 30, 1998 the Company had approximately $2,533,000 in cash and
cash equivalents. In June 1998 the Company received net cash proceeds of
approximately $1,072,000 from the sale of CDP. In conjunction with the sale of
CDP and the receipt of this cash, the Company's Board of Directors resolved that
$1,400,000 of the cash balance may not be used without specific approval of the
Board.

      The Company also received a promissory note from the Acquiror for $100,000
plus interest bearing at 5% and due no later than December 15, 1999, and
$200,000 of preferred stock of the Acquiror, convertible into $1,000,000 of
common stock upon certain conditions generally involving the Acquiror's
contemplated initial public offering of its common stock or its acquisition by a
publicly-owned company.

      The Company used $632,000 of cash in operating activities during the first
nine months of 1998, compared to $50,000 cash provided by operations during the
same period in 1997. The net loss of $906,000 in 1998 included the non-cash loss
of $221,000 from the sale of CDP and an increase of $70,296 in income taxes
payable related to that sale. Other significant factors relating to changes in
the Company's cash in 1998 included a decrease of $695,000 in accounts
receivable, an increase of $665,000 in directories in progress, a decrease of
$753,000 in accounts payable, and an increase of $729,000 in deferred revenue.
All of these changes were primarily attributable to CDP's highly seasonal
business cycle. In the first half of 1998, CDP paid down the high accounts
payable balance it had at the end of 1997 which resulted from the high volume of
publications it had printed and shipped in the last quarter of that year. Also
in the first half of 1998, CDP began to accumulate costs (which are reported as
directories in progress) and it began to collect deferred revenues on
directories that would not be published until late 1998. These changes were all
expected and normal for CDP's business cycle.

      The Company has no plans at this time to acquire a material amount of
capital assets.

      The Company's Board of Directors has authorized the Company to repurchase
up to $1,000,000 of its outstanding shares of common stock. From January 1
through September 30, 1998, the Company purchased 589,800 shares of its common
stock at an average cost of $0.87 per share, including 250,000 shares purchased
from its former Executive Vice President and a then-current director at an
average price of $0.66 per share. From October 1, 1998 through March 15, 1999
the Company purchased 294,500 shares of its common stock at an average cost of
$0.98 per share.

      In addition to the Company's repurchases, treasury stock includes 750,000
shares returned to the Company in conjunction with the sale of CDP. These shares
were issued as part of the purchase consideration when CDP was acquired in 1997.
Of these, 250,000 shares were contingent consideration to be based upon
achievement of specified earnings in future periods; no cost was recorded for
these either at the time of issuance or at the time of return to the Company.

      Based on current cash and investment balances and the Company's
anticipated results of future operations, the Company believes that it has
sufficient cash resources to fund its operations for the next twelve months or
more.


                                       13
<PAGE>

                  The Publishing Company of North America, Inc.
                       Form 10-QSB/A - September 30, 1998

Year 2000 Considerations

      Many companies will face potentially serious issues associated with the
inability of existing data processing hardware and software to appropriately
recognize calendar dates beginning in the year 2000. The Company believes it has
identified its software applications and hardware devices that might be impacted
by the Year 2000 issue. The Company does not expect that the cost of addressing
any Year 2000 issue that is within its control will be a material event or
uncertainty that would have a material adverse effect on future operating
results or financial condition.

      All computer software used by the Company is run upon personal computers.
The Company's general ledger system was recently upgraded and is now Year 2000
compliant. The Company believes that all of its desktop publishing software is
Year 2000 compliant. Whereas the Company earlier understood that its primary
database application for sales order management and billing was Year 2000
compliant, it subsequently was advised otherwise. A Year 2000 compliant version
of this system is now being tested among a small number of other users with good
initial results; at this time, it is expected that a Year 2000 compliant version
of this system will be provided to the Company within the next several months.
In the unexpected event that this system is not able to be made Year 2000
compliant, the Company believes that a replacement system could be obtained;
however, at this time management has not identified specific alternative
replacement systems and can not specify the approximate cost of a replacement
system. The system currently in use was procured for approximately $84,000.

      Generally, the goods and services that the Company purchases from its
vendors and suppliers are not considered to be directly vulnerable to Year 2000
issues; additionally, these goods and services are not unique and are available
to the Company from numerous alternative vendors and suppliers. Reliable
telephone service is critical particularly to the Company's sale of advertising
in its publications; disruption of telephone service could have a material
effect upon the Company's results of operations and, depending on the duration,
financial condition. The Company does not believe that Year 2000 issues will
cause the printing companies with which it contracts to be unable to produce its
directories; however, the Company has not received assurances or warranties to
that effect from these vendors. The Company does not know and believes it could,
at best, only speculate the impact which any Year 2000 issues might have upon
its advertising customers and how that impact would affect their decisions to
purchase advertising from the Company.

      At this time, the Company does not have in place a contingency plan in the
event of the most reasonably likely worst case scenario; it is uncertain at this
time the timing and extent to which such a contingency plan will be developed.


                                       14
<PAGE>

                  The Publishing Company of North America, Inc.
                       Form 10-QSB/A - September 30, 1998

Forward-Looking Statements

      The statements made above relating to: (1) the reduction of selling costs
as a percentage of revenues, (2) the anticipated benefits the Company may derive
from its new directory participation program, (3) the timing for the Company to
convert associations to the new directory participation program, (4) the
anticipated costs to the Company of complying with the Year 2000 conversion, and
(5) the anticipated future impact as a result of third parties not being Year
2000 compliant on a timely basis are forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. The results anticipated by any or all of these
forward-looking statements may not occur. Important factors that may cause
actual results to differ materially from the forward-looking statements include
the following: (i) the inability of the Company to improve selling efficiencies,
(ii) the inability of the Company to sell advertising for large directories such
as those for the state of California and the state of New York, (iii) the
inability of the Company to convert a large number of associations from the
Company's "free directory program" to the new directory participation program,
(iv) the inability of the Company to market its bar and medical association
directories under the directory participation program, (v) the inability of the
Company to obtain a new sales order management and billing information
technology system which is Year 2000 compliant, (vi) the failure of third
parties which supply services to the Company to be Year 2000 compliant on a
timely basis, and (vii) the impact of the Year 2000 problem on the Company's
advertising customers.


                                       15
<PAGE>

                  The Publishing Company of North America, Inc.
                       Form 10-QSB/A - September 30, 1998

                           PART II - OTHER INFORMATION

ITEM 5. Other Information

      On November 2, 1998, Peter S. Balise, Chairman of the Board of Directors
and President of the Company, in a private transaction purchased 333,000 shares
or substantially all of the Company's common stock owned by D. Scott Plakon, a
former officer and then-current director of the Company. On November 3, 1998,
Mr. Plakon resigned from the Company's Board of Directors to pursue other
interests. Mr. Plakon resigned as an employee on April 17, 1998; he had served
the Company as Executive Vice President since September, 1994. Pursuant to a
prior agreement, Mr. Plakon will continue to perform consulting services for the
Company on an "as needed" basis in exchange for the Company paying health
insurance costs for him and his dependents through May, 1999.

      On November 9, 1998, the Company announced the appointment of Andrew J.
Cahill and J. William Wrigley to its Board of Directors. Mr. Cahill is a
Managing Director with Stone Pine Investment Banking LLC. From 1987 to 1997, he
was a Managing Director - Investment Banking for Laidlaw Equities, Inc. Mr.
Cahill brings previous experience with the Company from his active role in
Laidlaw Equities' underwriting of the Company's initial public offering in 1996.
He also has been appointed to serve on the Audit Committee of the Board; his
term will expire at the Company's annual meeting in 2001. Mr. Wrigley joined the
Company in January, 1998 as National Sales Manager and became its Chief
Operating Officer in August. He has over 30 years of experience in the
publishing industry, including 18 years with R. H. Donnelley Corporation. Mr.
Wrigley's term on the Board will expire at the Company's annual meeting in 2000.

ITEM 6. Exhibits and Reports on Form 8-K

      a. Exhibits

            1. Exhibit 27 - Financial Data Schedule

      b. No reports on Form 8-K were filed during the quarter ended September
30, 1998.


                                       16
<PAGE>

                  The Publishing Company of North America, Inc.
                       Form 10-QSB/A - September 30, 1998

In accordance with the requirements of the Securities Exchange Act of 1934, the
registrant caused this report to be signed on its behalf on March 30, 1999 by
the undersigned, thereunto duly authorized.

                                   The Publishing Company of North America, Inc.


                                   /s/ Peter S. Balise
                                   ---------------------------------------------
                                   President (Chief Executive Officer)


                                   /s/ James M. Koller
                                   ---------------------------------------------
                                   Chief Financial Officer and Treasurer
                                   (Principal Financial and Accounting Officer)


                                       17


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
COMPANY'S UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS FOR THE PERIOD ENDED
SEPTEMBER 30, 1998 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                                 <C>
<PERIOD-TYPE>                       9-MOS
<FISCAL-YEAR-END>                               DEC-31-1998
<PERIOD-END>                                    SEP-30-1998
<CASH>                                            2,532,946    
<SECURITIES>                                            876    
<RECEIVABLES>                                       438,115    
<ALLOWANCES>                                        200,415    
<INVENTORY>                                               0    
<CURRENT-ASSETS>                                  3,269,963    
<PP&E>                                            1,741,574    
<DEPRECIATION>                                      389,542    
<TOTAL-ASSETS>                                    5,121,557    
<CURRENT-LIABILITIES>                             1,446,777    
<BONDS>                                             706,666    
                                     0    
                                               0    
<COMMON>                                          5,828,448    
<OTHER-SE>                                       (2,807,001)   
<TOTAL-LIABILITY-AND-EQUITY>                      5,121,557    
<SALES>                                           4,919,664    
<TOTAL-REVENUES>                                  4,919,664    
<CGS>                                             1,156,902    
<TOTAL-COSTS>                                     5,550,926    
<OTHER-EXPENSES>                                    220,744    
<LOSS-PROVISION>                                          0    
<INTEREST-EXPENSE>                                   16,701    
<INCOME-PRETAX>                                    (835,305)   
<INCOME-TAX>                                         70,296    
<INCOME-CONTINUING>                                (905,601)   
<DISCONTINUED>                                            0    
<EXTRAORDINARY>                                           0    
<CHANGES>                                                 0    
<NET-INCOME>                                       (905,601)   
<EPS-PRIMARY>                                         (0.21)   
<EPS-DILUTED>                                         (0.21)   
        


</TABLE>


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