THINK NEW IDEAS INC
NT 10-Q, 1998-05-15
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 12B-25

                        Commission File Number 000-21775
                                                     ---------

                           NOTIFICATION OF LATE FILING

(Check  One):[ ] Form  10-KSB [ ] Form 11-K [ ] Form 20F [X] Form 10-QSB [ ] 
[ ] Form N-SAR

         For Period Ended: March 31, 1998

                                  -------------
[ ] Transition Report on Form 10-K          [ ] Transition Report on Form 10-Q
[ ] Transition Report on Form 20-F          [ ] Transition Report on Form N-SAR
[ ] Transition Report on Form 11-K

         For the Transition Period Ended:
                                         -----------------------------

                    ----------------------------------------

READ ATTACHED INSTRUCTION SHEET BEFORE PREPARING FORM.  PLEASE PRINT OR TYPE.

         Nothing in this form shall be  construed  to imply that the  Commission
has verified any information contained herein.

         If the  notification  relates to a portion of the filing checked above,
identify the item(s) to which the notification relates:


PART I  REGISTRANT INFORMATION

Full name of registrant: THINK New Ideas, Inc.
                         ---------------------

Former name if applicable:                .
                          -----------------

Address of principal executive office (Street and number): 45 West 36th, Street,
12th Floor City, state and zip code New York, New York 10018

<PAGE>

                                     PART II
                             RULE 12B-25 (B) AND (C)

         If the subject report could not be filed without unreasonable effort or
expense  and  the  registrant  seeks  relief  pursuant  to Rule  12b-25(b),  the
following should be completed. (Check appropriate box.)

[X] (a) The  reasons  described  in  reasonable  detail in Part III of this form
could not be eliminated without unreasonable effort or expense;

[X] (b) The subject annual report, semi-annual report, transition report on Form
10-KSB,  20-F, 11-K or Form N-SAR, or portion thereof will be filed on or before
the 15th  calendar  day  following  the  prescribed  due  date;  or the  subject
quarterly  report or transition  report on Form 10-Q, or portion thereof will be
filed on or before the fifth calendar day following the prescribed due date; and

[ ] (c) The  accountant's  statement or other exhibit required by Rule 12b-25(c)
has been attached if applicable.


                              FORM 12b-25 PART III
                                    NARRATIVE

         State below in  reasonable  detail the reasons why Form  10-KSB,  11-K,
10-QSB, N-SAR or the transition report portion thereof could not be filed within
the prescribed time period. (Attach extra sheets if needed.)

         The Registrant's  Form 10-QSB for the period ended March 31, 1998 could
not be filed by the  Registrant  by the required due date because the Company is
in the process of  finalizing an agreement  which will effect  disclosure in the
Form 10-QSB. The Registrant expects to file its completed form 10-QSB within the
extension period provided herein.


                           PART IV - OTHER INFORMATION

1.   Name  and  telephone  number  of  person  to  contact  in  regard  to  this
     notification:
     Melvin Epstein (212) 629-6800.
     -----------------------------
     (Name)           (Area code)                (Telephone number)

2.   Have all other periodic  reports required  under Section 13 or 15(d) of the
Securities  Exchange Act of 1934 or Section 30 of the Investment  Company Act of
1940  during  the  preceding  12  months  or for such  shorter  period  that the
registrant was required to file such report(s) been filed?  If the answer is no,
identify report(s).

                                 [X] Yes [ ] No


<PAGE>

3.   Is  it  anticipated  that any significant  change in results of  operations
from the corresponding  period for the last  fiscal  year will be  reflected  by
the earnings statements to be included in the subject report or portion thereof?

                                 [ ] Yes [X] No

       If so: attach an explanation of the anticipated  change, both narratively
and  quantitatively,  and, if  appropriate,  state the reasons why a  reasonable
estimate of the results cannot be made.


                             THINK New Ideas, Inc..
                             ----------------------
                  (Name of registrant as specified in charter)

Has  caused  this  notification  to be signed on its  behalf by the  undersigned
thereunto duly authorized.


Date 05/15/98                                By  /s/ Melvin Epstein
                                               --------------------------
                                             Printed Name: Melvin Epstein




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