E TRADE GROUP INC
S-8, 1996-09-23
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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<PAGE>
 
  As filed with the Securities and Exchange Commission on September 23, 1996

                                                   Registration No. 333-________
================================================================================


                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                            ----------------------

                                   FORM S-8
                            REGISTRATION STATEMENT
                                     Under
                          The Securities Act of 1933

                            -----------------------

                              E*TRADE GROUP, INC.
            (Exact name of registrant as specified in its charter)

             DELAWARE                                  94-2844166
   (State or other jurisdiction             (IRS Employer Identification No.)
   of incorporation or organization)

                            FOUR EMBARCADERO PLACE
                                2400 GENG ROAD
                             PALO ALTO, CA  94303
                                (415) 842-2500
              (Address of principal executive offices) (Zip Code)

                           ------------------------

                           1996 STOCK INCENTIVE PLAN
                              STOCK PURCHASE PLAN
                           (Full title of the Plans)

                            -----------------------

                             CHRISTOS M. COTSAKOS
                     PRESIDENT AND CHIEF EXECUTIVE OFFICER
                              E*TRADE GROUP, INC.
                            FOUR EMBARCADERO PLACE
                                2400 GENG ROAD
                              PALO ALTO, CA 94303
                                (415) 842-2500

(Name, address including zip code, and telephone number, including area code, of
                               agent for service)

                        CALCULATION OF REGISTRATION FEE
<TABLE> 
<CAPTION> 
=============================================================================================== 
                                      Proposed          Proposed
           Title of                    Maximum          Maximum
          Securities                   Amount           Offering      Aggregate     Amount of
             to be                      to be            Price        Offering     Registration
          Registered                Registered(1)     per Share(2)    Price(2)         Fee
- ----------------------------------------------------------------------------------------------- 
<S>                               <C>                 <C>            <C>           <C>
  1996 Stock Incentive Plan:
 
  Options to purchase             9,994,120                N/A          N/A             N/A
  Common Stock
 
  Common Stock                    9,994,120 shares       $8.438    $84,330,384.56    $29,079.39
 
  Stock Purchase Plan               650,000 shares       $8.438        $5,484,700     $1,891.27

===============================================================================================
</TABLE>

(1)  This Registration Statement shall also cover any additional shares of
     Common Stock which become issuable under the 1996 Stock Incentive Plan
     and/or the Stock Purchase Plan by reason of any stock dividend, stock
     split, recapitalization or other similar transaction effected without the
     receipt of consideration which results in an increase in the number of the
     outstanding shares of Common Stock of E*TRADE Group, Inc.

(2)  Calculated solely for purposes of this offering under Rule 457(h) of the
     Securities Act of 1933, as amended, on the basis of the average of the high
     and low selling prices per share of the Common Stock of E*TRADE Group, Inc.
     on September 18, 1996, as reported by the Nasdaq National Market.

<PAGE>
 
                                    PART II

              INFORMATION REQUIRED IN THE REGISTRATION STATEMENT


Item 3.  Incorporation of Documents by Reference
         ---------------------------------------

         E*TRADE Group, Inc. (the "Registrant") hereby incorporates by reference
into this Registration Statement the following documents previously filed with
the Securities and Exchange Commission (the "SEC"):

     (a)  The Registrant's Prospectus filed with the SEC pursuant to Rule
          424(b) of the Securities Act of 1933, as amended (the "1933 Act"), in
          connection with Registration Statement No. 333-05525 on Form S-1,
          filed with the SEC on August 16, 1996, and the amendments thereto, in
          which there is set forth audited financial statements for the
          Registrant's fiscal year ended September 30, 1995; and

     (b)  The Registrant's Registration Statement No. 00-111921 on Form 8-A
          filed with the SEC on July 12, 1996 pursuant to Section 12 of the
          Securities Exchange Act of 1934, as amended (the "1934 Act"), in which
          there is described the terms, rights and provisions applicable to the
          Registrant's outstanding Common Stock.

     All reports and definitive proxy or information statements filed pursuant
to Section 13(a), 13(c), 14 or 15(d) of the 1934 Act after the date of this
Registration Statement and prior to the filing of a post-effective amendment
which indicates that all securities offered hereby have been sold or which
deregisters all securities then remaining unsold shall be deemed to be
incorporated by reference into this Registration Statement and to be a part
hereof from the date of filing of such documents.  Any statement contained in a
document incorporated or deemed to be incorporated by reference herein shall be
deemed to be modified or superseded for purposes of this Registration Statement
to the extent that a statement contained herein or in any subsequently filed
document which also is deemed to be incorporated by reference herein modifies or
supersedes such statement.  Any such statement so modified or superseded shall
not be deemed, except as so modified or superseded, to constitute a part of this
Registration Statement.


Item 4.  Description of Securities
         -------------------------

         Not Applicable.


Item 5.  Interests of Named Experts and Counsel
         --------------------------------------

         Not Applicable.


Item 6.  Indemnification of Directors and Officers
         -----------------------------------------

         Section 145 of the General Corporation Law of the State of Delaware
(the "Delaware Law") empowers a Delaware corporation to indemnify any persons
who are, or are threatened to be made, parties to any threatened, pending or
completed legal action, suit or proceedings, whether civil, criminal,
administrative or investigative (other than action by or in the right of such
corporation), by reason of the fact that such person was an officer or director
of such corporation, or is or was serving at the request of such corporation as
a director, officer, employee or agent of another corporation or enterprise. The
indemnity may include expenses (including attorneys' fees), judgments, fines and
amounts paid in settlement actually and reasonably incurred by such person in
connection with such action, suit or proceeding, provided that such officer or
director acted in good faith and in a manner he reasonably believed to be in or
not opposed to the corporation's best interests, and, for criminal proceedings,
had no reasonable cause to believe his conduct was illegal. A Delaware
corporation may indemnify officers and directors in an action by or in the right
of the corporation under the same conditions, except that no indemnification is
permitted without judicial approval if the officer or director is adjudged to be
liable to the corporation in the performance of his duty. Where an officer or
director is successful on the merits or otherwise in the defense of any action
referred to above, the corporation must indemnify him against the expenses which
such officer or director actually and reasonably incurred.

                                     II-1.
<PAGE>
 
     In accordance with the Delaware Law, the Restated Certificate of
Incorporation of the Registrant contains a provision to limit the personal
liability of the directors of the Registrant for violations of their fiduciary
duty.  This provision eliminates each director's liability to the Registrant or
its stockholders for monetary damages except (i) for any breach of the
director's duty of loyalty to the Registrant or its stockholders, (ii) for acts
or omissions not in good faith or which involve intentional misconduct or a
knowing violation of law, (iii) under Section 174 of the Delaware Law providing
for liability of directors for unlawful payment of dividends or unlawful stock
purchases or redemptions, or (iv) for any transaction from which a director
derived an improper personal benefit.  The effect of this provision is to
eliminate the personal liability of directors for monetary damages for actions
involving a breach of their fiduciary duty of care, including any such actions
involving gross negligence.

     Article 5 of the Restated Bylaws of the Registrant provide for
indemnification of the officers and directors of the Registrant to the fullest
extent permitted by applicable law.

     In connection with the incorporation of the Registrant into the State of
Delaware, the Registrant entered into indemnification agreements with each
director and certain officers.  The Indemnification Agreements provide
indemnification to such directors and officers under certain circumstances for
acts or omissions which may not be covered by directors' and officers' liability
insurance.


Item 7.  Exemption from Registration Claimed
         -----------------------------------

         Not Applicable.


Item 8.  Exhibits
         --------

  Number    Exhibit
  ------    -------

  4         Instruments Defining Rights of Stockholders.  Reference is made to
            Registrant's Registration Statement No. 00-111921 on Form 8-A which
            is incorporated herein by reference pursuant to Item 3(b).

  5         Opinion and consent of Brobeck, Phleger & Harrison LLP.

  23.1      Consent of Deloitte & Touche LLP, Independent Auditors.

  23.2      Consent of Brobeck, Phleger & Harrison LLP is contained in 
            Exhibit 5.

  24        Power of Attorney. Reference is made to page II-4 of this
            Registration Statement.

  99.1      1996 Stock Incentive Plan.

  99.2      Form of Notice of Grant of Stock Option.

  99.3      Form of Stock Option Agreement.

  99.4      Addendum to Stock Option Agreement - Limited Stock Appreciation 
            Right.

  99.5      Addendum to Stock Option Agreement - Involuntary Termination 
            following Change in Control.

  99.6      Addendum to Stock Option Agreement - Involuntary Termination 
            Following Corporte Transaction.

  99.7      Form of Notice of Grant of Non-Associate Director Automatic Stock
            Option (Initial Grant).

  99.8      Form of Notice of Grant of Non-Associate Director Automatic Stock
            Option (Annual Grant).

  99.9      Form of Automatic Stock Option Agreement.

  99.10     Form of Stock Issuance Agreement.

  99.11     Addendum to Stock Issuance Agreement - Involuntary Termination 
            Following Corporate Transaction.

  99.12     Addendum to Stock Issuance Agreement - Involuntary Termination 
            Following Change in Control.

  99.13     Stock Purchase Plan.

  99.14     Form of Enrollment/Change Form.

  99.15     Form of Stock Purchase Agreement.


                                     II-2.
<PAGE>
 
Item 9.  Undertakings
         ------------

         A.   The undersigned Registrant hereby undertakes: (1) to file, during
any period in which offers or sales are being made, a post-effective amendment
to this Registration Statement (i) to include any prospectus required by Section
10(a)(3) of the 1933 Act, (ii) to reflect in the prospectus any facts or events
arising after the effective date of this Registration Statement (or the most
recent post-effective amendment thereof) which, individually or in the
aggregate, represent a fundamental change in the information set forth in this
Registration Statement and (iii) to include any material information with
respect to the plan of distribution not previously disclosed in this
Registration Statement or any material change to such information in this
Registration Statement; provided, however, that clauses (1)(i) and (1)(ii) shall
                        --------
not apply if the information required to be included in a post-effective
amendment by those paragraphs is contained in periodic reports filed by the
Registrant pursuant to Section 13 or Section 15(d) of the 1934 Act that are
incorporated by reference into this Registration Statement; (2) that for the
purpose of determining any liability under the 1933 Act each such post-effective
amendment shall be deemed to be a new registration statement relating to the
securities offered therein and the offering of such securities at that time
shall be deemed to be the initial bona fide offering thereof; and (3) to remove
from registration by means of a post-effective amendment any of the securities
being registered which remain unsold at the termination of the Registrant's 1996
Stock Incentive Plan and/or the Stock Purchase Plan.

         B.   The undersigned Registrant hereby undertakes that, for purposes of
determining any liability under the 1933 Act, each filing of the Registrant's
annual report pursuant to Section 13(a) or Section 15(d) of the 1934 Act that is
incorporated by reference into this Registration Statement shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

         C.   Insofar as indemnification for liabilities arising under the 1933
Act may be permitted to directors, officers, or controlling persons of the
Registrant pursuant to the foregoing provisions, or otherwise, the Registrant
has been advised that, in the opinion of the SEC, such indemnification is
against public policy as expressed in the 1933 Act, and is, therefore,
unenforceable. In the event that a claim for indemnification against such
liabilities (other than the payment by the Registrant of expenses incurred or
paid by a director, officer, or controlling person of the Registrant in the
successful defense of any action, suit, or proceeding) is asserted by such
director, officer, or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the 1933 Act and will be governed by the final
adjudication of such issue.

                                     II-3.
<PAGE>
 
                                  SIGNATURES

          Pursuant to the requirements of the Securities Act of 1933, as
amended, the Registrant certifies that it has reasonable grounds to believe that
it meets all of the requirements for filing on Form S-8, and has duly caused
this Registration Statement to be signed on its behalf by the undersigned,
thereunto duly authorized, in the City of Palo Alto, State of California on this
20th day of September 1996.

                                     E*TRADE GROUP, INC.


                                     By: /s/ Christos M. Cotsakos
                                         -------------------------------------
                                         Christos M. Cotsakos
                                         President and Chief Executive Officer


                               POWER OF ATTORNEY
                               -----------------

KNOW ALL PERSONS BY THESE PRESENTS:

          That the undersigned officers and directors of E*TRADE Group, Inc., a
Delaware corporation, do hereby constitute and appoint Christos M. Cotsakos,
Wayne H. Heldt and Stephen C. Richards and each one of them, the lawful
attorneys-in-fact and agents with full power and authority to do any and all
acts and things and to execute any and all instruments which said attorneys and
agents, and any one of them, determine may be necessary or advisable or required
to enable said corporation to comply with the Securities Act of 1933, as
amended, and any rules or regulations or requirements of the Securities and
Exchange Commission in connection with this Registration Statement.  Without
limiting the generality of the foregoing power and authority, the powers granted
include the power and authority to sign the names of the undersigned officers
and directors in the capacities indicated below to this Registration Statement,
to any and all amendments, both pre-effective and post-effective, and
supplements to this Registration Statement, and to any and all instruments or
documents filed as part of or in conjunction with this Registration Statement or
amendments or supplements thereof, and each of the undersigned hereby ratifies
and confirms all that said attorneys and agents, or any one of them, shall do or
cause to be done by virtue hereof.  This Power of Attorney may be signed in
several counterparts.

          IN WITNESS WHEREOF, each of the undersigned has executed this Power of
Attorney as of the date indicated.

          Pursuant to the requirements of the Securities Act of 1933, as
amended, this Registration Statement has been signed below by the following
persons in the capacities and on the dates indicated.


Signature                Title                     Date
- ---------                -----                     ----

/s/ W.A. Porter          Chairman of the Board     September 20, 1996
- --------------------
William A. Porter

                                     II-4.
<PAGE>
 
<TABLE> 
<CAPTION> 
 
Signature                             Title                          Date             
- ---------                             -----                          ----             
<S>                                  <C>                            <C>                                          
/s/ Christos M. Cotsakos              President and                  September 20, 1996  
- ------------------------              Chief Executive Officer                                                       
Christos M. Cotsakos                  (Principal Executive Officer)                   
                                                    
                                                                                  
                                                                                  
/s/ Stephen C. Richards               Chief Financial Officer        September 20, 1996 
- -------------------------------       (Principal Financial and  
Stephen C. Richards                   Accounting Officer)                        
                                                                 
                                                                                  
                                                                                  
/s/ Richard S. Braddock               Director                       September 20, 1996
- ------------------------------- 
Richard S. Braddock                                                               
                                                                                  
                                                                                  
/s/ W.E. Ford                         Director                       September 20, 1996 
- -------------------------------
William E. Ford                                                                   
                                                                                  
                                                                                  
/s/ George Hayter                     Director                       September 20, 1996
- ------------------------------ 
George Hayter                                                                     
                                                                                  
                                                                                  
/s/ Keith Petty                       Director                       September 20, 1996 
- ------------------------------
Keith Petty                                                                       
                                                                                  
                                                                                  
/s/ Lewis E. Randall                  Director                       September 20, 1996 
- -----------------------------
Lewis E. Randall                                                                  
                                                                                  
                                                                                  
/s/ Lester Thurow                     Director                       September 20, 1996 
- ----------------------------
Lester C. Thurow

</TABLE> 
                                     II-5.
<PAGE>
 
                                 EXHIBIT INDEX
                                 -------------

 Number     Exhibit
 ------     -------

  4         Instruments Defining Rights of Stockholders.  Reference is made to
            Registrant's Registration Statement No. 00-111921 on Form 8-A which
            is incorporated herein by reference pursuant to Item 3(b).

  5         Opinion and consent of Brobeck, Phleger & Harrison LLP.

  23.1      Consent of Deloitte & Touche LLP, Independent Auditors.

  23.2      Consent of Brobeck, Phleger & Harrison LLP is contained in 
            Exhibit 5.

  24        Power of Attorney.  Reference is made to page II-4 of this 
            Registration Statement.

  99.1      1996 Stock Incentive Plan.

  99.2      Form of Notice of Grant of Stock Option.

  99.3      Form of Stock Option Agreement.

  99.4      Addendum to Stock Option Agreement - Limited Stock Appreciation 
            Right.

  99.5      Addendum to Stock Option Agreement - Involuntary Termination 
            following Change in Control.

  99.6      Addendum to Stock Option Agreement - Involuntary Termination 
            Following Corporate Transaction.

  99.7      Form of Notice of Grant of Non-Associate Director Automatic Stock
            Option (Initial Grant).

  99.8      Form of Notice of Grant of Non-Associate Director Automatic Stock
            Option (Annual Grant).

  99.9      Form of Automatic Stock Option Agreement.

  99.10     Form of Stock Issuance Agreement.

  99.11     Addendum to Stock Issuance Agreement - Involuntary Termination 
            Following Corporate Transaction.

  99.12     Addendum to Stock Issuance Agreement - Involuntary Termination 
            Following Change in Control.

  99.13     Stock Purchase Plan.

  99.14     Form of Enrollment/Change Form.

  99.15     Form of Stock Purchase Agreement.


<PAGE>
 
                                                                       EXHIBIT 5

                              September 23, 1996



E*TRADE Group, Inc.
Four Embarcadero Place
2400 Geng Road
Palo Alto, California 94303

          Re:  Registration Statement for Offering of
               an aggregate of 10,644,120 Shares of Common Stock
               -------------------------------------------------

Ladies and Gentlemen:

          We refer to your registration on Form S-8 (the "Registration
Statement") under the Securities Act of 1933, as amended, of (i) 9,994,120
shares of the Common Stock of E*TRADE Group, Inc. (the "Company") under the
Company's 1996 Stock Incentive Plan and (ii) 650,000 shares of Common Stock
under the Company's Stock Purchase Plan.  We advise you that, in our opinion,
when such shares have been issued and sold pursuant to the applicable provisions
of the 1996 Stock Incentive Plan and the Stock Purchase Plan and in accordance
with the Registration Statement, such shares will be duly authorized, validly
issued, fully paid and non-assessable shares of the Company's Common Stock.

          We hereby consent to the filing of this opinion as an exhibit to the
Registration Statement.

                         Very truly yours,


                         /s/ Brobeck, Phleger & Harrison LLP
                         BROBECK, PHLEGER & HARRISON LLP

 

<PAGE>
 
                                                                    EXHIBIT 23.1

INDEPENDENT AUDITORS' CONSENT

We consent to the incorporation by reference in this Registration Statement of
E*TRADE Group, Inc. on Form S-8 of our report dated November 20, 1995 (July 19,
1996 as to Note 10), appearing in the Prospectus, which is part of Registration
Statement No. 333-05525 on Form S-1 of E*TRADE Group, Inc.



/s/ Deloitte & Touche LLP
San Francisco, California
September 20, 1996

<PAGE>
 
                                                                    EXHIBIT 99.1
                              E*TRADE GROUP, INC.
                           1996 STOCK INCENTIVE PLAN
                           -------------------------


                                  ARTICLE ONE

                              GENERAL PROVISIONS
                              ------------------


     I.   PURPOSE OF THE PLAN

          This 1996 Stock Incentive Plan is intended to promote the interests of
E*TRADE Group, Inc., a Delaware corporation, by providing eligible persons with
the opportunity to acquire a proprietary interest, or otherwise increase their
proprietary interest, in the Corporation as an incentive for them to remain in
the service of the Corporation.

          Capitalized terms shall have the meanings assigned to such terms in
the attached Appendix.

     II.  STRUCTURE OF THE PLAN

          A.  The Plan shall be divided into three separate equity programs:

              -       the Discretionary Option Grant Program under which
eligible persons may, at the discretion of the Plan Administrator, be granted
options to purchase shares of Common Stock,

              -       the Stock Issuance Program under which eligible persons
may, at the discretion of the Plan Administrator, be issued shares of Common
Stock directly, either through the immediate purchase of such shares or as a
bonus for services rendered the Corporation (or any Parent or Subsidiary), and

              -       the Automatic Option Grant Program under which eligible
non-employee Board members shall automatically receive option grants at periodic
intervals to purchase shares of Common Stock.

          B.  The provisions of Articles One and Five shall apply to all equity
programs under the Plan and shall govern the interests of all persons under the
Plan.

     III. ADMINISTRATION OF THE PLAN

          A.  Prior to the Section 12 Registration Date, the Discretionary
Option Grant and Stock Issuance Programs shall be administered by the Board.
Beginning with the Section 12 Registration Date, the Primary Committee shall
have sole and exclusive authority to administer
<PAGE>
 
the Discretionary Option Grant and Stock Issuance Programs with respect to
Section 16 Insiders. No non-employee Board member shall be eligible to serve on
the Primary Committee if such individual has, during the twelve (12)-month
period immediately preceding the date of his or her appointment to the Committee
or (if shorter) the period commencing with the Section 12(g) Registration Date
and ending with the date of his or her appointment to the Primary Committee,
received an option grant or direct stock issuance under the Plan or any other
stock option, stock appreciation, stock bonus or other stock plan of the
Corporation (or any Parent or Subsidiary), other than pursuant to the Automatic
Option Grant Program.

          B.  Administration of the Discretionary Option Grant and Stock
Issuance Programs with respect to all other persons eligible to participate in
those programs may, at the Board's discretion, be vested in the Primary
Committee or a Secondary Committee, or the Board may retain the power to
administer those programs with respect to all such persons.  The members of the
Secondary Committee may be Board members who are Associates eligible to receive
discretionary option grants or direct stock issuances under the Plan or any
other stock option, stock appreciation, stock bonus or other stock plan of the
Corporation (or any Parent or Subsidiary).

          C.  Members of the Primary Committee or any Secondary Committee shall
serve for such period of time as the Board may determine and may be removed by
the Board at any time.  The Board may also at any time terminate the functions
of any Secondary Committee and reassume all powers and authority previously
delegated to such committee.

          D.  Each Plan Administrator shall, within the scope of its
administrative functions under the Plan, have full power and authority (subject
to the provisions of the Plan) to establish such rules and regulations as it may
deem appropriate for proper administration of the Discretionary Option Grant and
Stock Issuance Programs and to make such determinations under, and issue such
interpretations of, the provisions of such programs and any outstanding options
or stock issuances thereunder as it may deem necessary or advisable.  Decisions
of the Plan Administrator within the scope of its administrative functions under
the Plan shall be final and binding on all parties who have an interest in the
Discretionary Option Grant and Stock Issuance Programs under its jurisdiction or
any option or stock issuance thereunder.

          E.  Service on the Primary Committee or the Secondary Committee shall
constitute service as a Board member, and members of each such committee shall
accordingly be entitled to full indemnification and reimbursement as Board
members for their service on such committee.  No member of the Primary Committee
or the Secondary Committee shall be liable for any act or omission made in good
faith with respect to the Plan or any option grants or stock issuances under the
Plan.

          F.  Administration of the Automatic Option Grant Program shall be
self-executing in accordance with the terms of that program, and no Plan
Administrator shall exercise any discretionary functions with respect to any
option grants or stock issuances made under those programs.

                                       2.
<PAGE>
 
     IV.  ELIGIBILITY

          A.  The persons eligible to participate in the Discretionary Option
Grant and Stock Issuance Programs are as follows:

                   (i)     Associates,

                   (ii)    non-employee members of the Board (other than those
     serving as members of the Primary Committee) or the board of directors of
     any Parent or Subsidiary, and

                   (iii)   consultants and other independent advisors who
     provide services to the Corporation (or any Parent or Subsidiary).

          B.  Each Plan Administrator shall, within the scope of its
administrative jurisdiction under the Plan, have full authority to determine,
(i) with respect to the option grants under the Discretionary Option Grant
Program, which eligible persons are to receive option grants, the time or times
when such option grants are to be made, the number of shares to be covered by
each such grant, the status of the granted option as either an Incentive Option
or a Non-Statutory Option, the time or times when each option is to become
exercisable, the vesting schedule (if any) applicable to the option shares and
the maximum term for which the option is to remain outstanding and (ii) with
respect to stock issuances under the Stock Issuance Program, which eligible
persons are to receive stock issuances, the time or times when such issuances
are to be made, the number of shares to be issued to each Participant, the
vesting schedule (if any) applicable to the issued shares and the consideration
for such shares.

          C.  The Plan Administrator shall have the absolute discretion either
to grant options in accordance with the Discretionary Option Grant Program or to
effect stock issuances in accordance with the Stock Issuance Program.

          D.  The individuals who shall be eligible to participate in the
Automatic Option Grant Program shall be limited to (i) those individuals serving
as non-employee Board members on the Underwriting Date who have not previously
received a stock option grant from the Corporation, (ii) those individuals who
first become non-employee Board members after the Underwriting Date, whether
through appointment by the Board or election by the Corporation's stockholders,
and (iii) those individuals who continue to serve as non-employee Board members
at one or more Annual Stockholders Meetings held after the Underwriting Date.  A
non-employee Board member who has previously been in the employ of the
Corporation (or any Parent or Subsidiary) shall not be eligible to receive an
option grant under the Automatic Option Grant Program at the time he or she
first becomes a non-employee Board member, but shall be eligible to receive
periodic option grants under the Automatic Option Grant Program while he or she
continues to serve as a non-employee Board member.

                                       3.
<PAGE>
 
     V.   STOCK SUBJECT TO THE PLAN
 
          A.  The stock issuable under the Plan shall be shares of authorized
but unissued or reacquired Common Stock, including shares repurchased by the
Corporation on the open market. The maximum number of shares of Common Stock
initially reserved for issuance over the term of the Plan shall not exceed
9,994,120 shares. Such authorized share reserve is comprised of (i) the shares
subject to the outstanding options under the Predecessor Plan which will be
incorporated into the Plan(1), plus (ii) an additional increase of 4,000,000
shares authorized by the Board but subject to stockholder approval prior to the
Section 12 Registration Date.

          B.  No one person participating in the Plan may receive options,
separately exercisable stock appreciation rights and direct stock issuances for
more than 500,000 shares of Common Stock in the aggregate per calendar year,
beginning with the 1996 calendar year.

          C.  Shares of Common Stock subject to outstanding options (including
options incorporated into this Plan from the Predecessor Plan) shall be
available for subsequent issuance under the Plan to the extent those options
expire or terminate for any reason prior to exercise in full. Unvested shares
issued under the Plan and subsequently cancelled or repurchased by the
Corporation, at the original issue price paid per share, pursuant to the
Corporation's repurchase rights under the Plan shall be added back to the number
of shares of Common Stock reserved for issuance under the Plan and shall
accordingly be available for reissuance through one or more subsequent option
grants or direct stock issuances under the Plan. However, should the exercise
price of an option under the Plan be paid with shares of Common Stock or should
shares of Common Stock otherwise issuable under the Plan be withheld by the
Corporation in satisfaction of the withholding taxes incurred in connection with
the exercise of an option or the vesting of a stock issuance under the Plan,
then the number of shares of Common Stock available for issuance under the Plan
shall be reduced by the gross number of shares for which the option is exercised
or which vest under the stock issuance, and not by the net number of shares of
Common Stock issued to the holder of such option or stock issuance.

          D.  If any change is made to the Common Stock by reason of any stock
split, stock dividend, recapitalization, combination of shares, exchange of
shares or other change affecting the outstanding Common Stock as a class without
the Corporation's receipt of consideration, appropriate adjustments shall be
made to (i) the maximum number and/or class of securities issuable under the
Plan, (ii) the number and/or class of securities for which any one person may be
granted stock options, separately exercisable stock appreciation rights and
direct stock issuances under this Plan per calendar year, (iii) the number
and/or class of securities for which grants are subsequently to be made under
the Automatic Option Grant Program to new and continuing non-employee Board
members, (iv) the number and/or class of securities and the exercise price per
share in effect under each outstanding option under the Plan and (v) the number
and/or class of securities and price per share in effect under each outstanding
option incorporated into this Plan from the Predecessor Plan. Such adjustments
to the outstanding

___________________
(1)  Estimated to be 5,994,120 shares of Common Stock as of May 31, 1996.

                                       4.
<PAGE>
 
options are to be effected in a manner which shall preclude the enlargement or
dilution of rights and benefits under such options. The adjustments determined
by the Plan Administrator shall be final, binding and conclusive.

                                       5.
<PAGE>
 
                                  ARTICLE TWO

                      DISCRETIONARY OPTION GRANT PROGRAM
                      ----------------------------------


     I.   OPTION TERMS

          Each option shall be evidenced by one or more documents in the form
approved by the Plan Administrator; provided, however, that each such document
                                    --------                                  
shall comply with the terms specified below.  Each document evidencing an
Incentive Option shall, in addition, be subject to the provisions of the Plan
applicable to such options.

          A.  EXERCISE PRICE.
              -------------- 

              1.   The exercise price per share shall be fixed by the Plan
Administrator but shall not be less than one hundred percent (100%) of the Fair
Market Value per share of Common Stock on the option grant date.

              2.   The exercise price shall become immediately due upon exercise
of the option and shall, subject to the provisions of Section I of Article Five
and the documents evidencing the option, be payable in one or more of the forms
specified below:

                   (i)    cash or check made payable to the Corporation,

                   (ii)   shares of Common Stock held for the requisite period
     necessary to avoid a charge to the Corporation's earnings for financial
     reporting purposes and valued at Fair Market Value on the Exercise Date, or

                   (iii)  to the extent the option is exercised for vested
     shares, through a special sale and remittance procedure pursuant to which
     the Optionee shall concurrently provide irrevocable written instructions to
     (a) a Corporation-designated brokerage firm to effect the immediate sale of
     the purchased shares and remit to the Corporation, out of the sale proceeds
     available on the settlement date, sufficient funds to cover the aggregate
     exercise price payable for the purchased shares plus all applicable
     Federal, state and local income and employment taxes required to be
     withheld by the Corporation by reason of such exercise and (b) the
     Corporation to deliver the certificates for the purchased shares directly
     to such brokerage firm in order to complete the sale.

          Except to the extent such sale and remittance procedure is utilized,
payment of the exercise price for the purchased shares must be made on the
Exercise Date.

          B.  EXERCISE AND TERM OF OPTIONS.  Each option shall be exercisable at
              ----------------------------                                      
such time or times, during such period and for such number of shares as shall be
determined by the

                                       6.
<PAGE>
 
Plan Administrator and set forth in the documents evidencing the option.
However, no option shall have a term in excess of ten (10) years measured from
the option grant date.

          C.  EFFECT OF TERMINATION OF SERVICE.
              -------------------------------- 

              1.   The following provisions shall govern the exercise of any
options held by the Optionee at the time of cessation of Service or death:

                   (i)    Any option outstanding at the time of the Optionee's
     cessation of Service for any reason shall remain exercisable for such
     period of time thereafter as shall be determined by the Plan Administrator
     and set forth in the documents evidencing the option, but no such option
     shall be exercisable after the expiration of the option term.

                   (ii)   Any option exercisable in whole or in part by the
     Optionee at the time of death may be subsequently exercised by the personal
     representative of the Optionee's estate or by the person or persons to whom
     the option is transferred pursuant to the Optionee's will or in accordance
     with the laws of descent and distribution.

                   (iii)  Should the Optionee's Service be terminated for
     Misconduct, then all outstanding options held by the Optionee shall
     terminate immediately and cease to be outstanding.

                   (iv)   During the applicable post-Service exercise period,
     the option may not be exercised in the aggregate for more than the number
     of vested shares for which the option is exercisable on the date of the
     Optionee's cessation of Service. Upon the expiration of the applicable
     exercise period or (if earlier) upon the expiration of the option term, the
     option shall terminate and cease to be outstanding for any vested shares
     for which the option has not been exercised. However, the option shall,
     immediately upon the Optionee's cessation of Service, terminate and cease
     to be outstanding to the extent the option is not otherwise at that time
     exercisable for vested shares.

          2.  The Plan Administrator shall have complete discretion, exercisable
either at the time an option is granted or at any time while the option remains
outstanding, to:

                   (i)    extend the period of time for which the option is to
     remain exercisable following the Optionee's cessation of Service from the
     limited exercise period otherwise in effect for that option to such greater
     period of time as the Plan Administrator shall deem appropriate, but in no
     event beyond the expiration of the option term, and/or

                   (ii)   permit the option to be exercised, during the
     applicable post-Service exercise period, not only with respect to the
     number of

                                       7.
<PAGE>
 
     vested shares of Common Stock for which such option is exercisable at the
     time of the Optionee's cessation of Service but also with respect to one or
     more additional installments in which the Optionee would have vested had
     the Optionee continued in Service.

          D.  STOCKHOLDER RIGHTS.  The holder of an option shall have no
              ------------------                                        
stockholder rights with respect to the shares subject to the option until such
person shall have exercised the option, paid the exercise price and become a
holder of record of the purchased shares.

          E.  REPURCHASE RIGHTS.  The Plan Administrator shall have the
              -----------------                                        
discretion to grant options which are exercisable for unvested shares of Common
Stock.  Should the Optionee cease Service while holding such unvested shares,
the Corporation shall have the right to repurchase, at the exercise price paid
per share, any or all of those unvested shares.  The terms upon which such
repurchase right shall be exercisable (including the period and procedure for
exercise and the appropriate vesting schedule for the purchased shares) shall be
established by the Plan Administrator and set forth in the document evidencing
such repurchase right.

          F.  LIMITED TRANSFERABILITY OF OPTIONS.  During the lifetime of the
              ----------------------------------                             
Optionee, Incentive Options shall be exercisable only by the Optionee and shall
not be assignable or transferable other than by will or by the laws of descent
and distribution following the Optionee's death.  However, a Non-Statutory
Option may, in connection with the Optionee's estate plan, be assigned in whole
or in part during the Optionee's lifetime to one or more members of the
Optionee's immediate family or to a trust established exclusively for one or
more such family members.  The assigned portion may only be exercised by the
person or persons who acquire a proprietary interest in the option pursuant to
the assignment. The terms applicable to the assigned portion shall be the same
as those in effect for the option immediately prior to such assignment and shall
be set forth in such documents issued to the assignee as the Plan Administrator
may deem appropriate.

     II.  INCENTIVE OPTIONS

          The terms specified below shall be applicable to all Incentive
Options.  Except as modified by the provisions of this Section II, all the
provisions of Articles One, Two and Seven shall be applicable to Incentive
Options.  Options which are specifically designated as Non-Qualified Options
when issued under the Plan shall not be subject to the terms of this Section II.
                                 ---                                            

          A.  ELIGIBILITY.  Incentive Options may only be granted to
              -----------                                           
Associates.

          B.  DOLLAR LIMITATION.  The aggregate Fair Market Value of the shares
              -----------------                                                
of Common Stock (determined as of the respective date or dates of grant) for
which one or more options granted to any Associate under the Plan (or any other
option plan of the Corporation or any Parent or Subsidiary) may for the first
time become exercisable as Incentive Options during any one calendar year shall
not exceed the sum of One Hundred Thousand Dollars ($100,000).

                                       8.
<PAGE>
 
To the extent the Associate holds two (2) or more such options which become
exercisable for the first time in the same calendar year, the foregoing
limitation on the exercisability of such options as Incentive Options shall be
applied on the basis of the order in which such options are granted.

          C.  10% STOCKHOLDER.  If any Associate to whom an Incentive Option is
              ---------------                                                  
granted is a 10% Stockholder, then the exercise price per share shall not be
less than one hundred ten percent (110%) of the Fair Market Value per share of
Common Stock on the option grant date, and the option term shall not exceed five
(5) years measured from the option grant date.

     III. CORPORATE TRANSACTION/CHANGE IN CONTROL

          A.  In the event of any Corporate Transaction, each outstanding
option shall automatically accelerate so that each such option shall,
immediately prior to the effective date of the Corporate Transaction, become
fully exercisable with respect to the total number of shares of Common Stock at
the time subject to such option and may be exercised for any or all of those
shares as fully-vested shares of Common Stock.  However, an outstanding option
shall not so accelerate if and to the extent:  (i) such option is, in connection
with the Corporate Transaction, either to be assumed by the successor
corporation (or parent thereof) or to be replaced with a comparable option to
purchase shares of the capital stock of the successor corporation (or parent
thereof), (ii) such option is to be replaced with a cash incentive program of
the successor corporation which preserves the spread existing on the unvested
option shares at the time of the Corporate Transaction and provides for
subsequent payout in accordance with the same vesting schedule applicable to
such option or (iii) the acceleration of such option is subject to other
limitations imposed by the Plan Administrator at the time of the option grant.
The determination of option comparability under clause (i) above shall be made
by the Plan Administrator, and its determination shall be final, binding and
conclusive.

          B.  All outstanding repurchase rights shall also terminate
automatically, and the shares of Common Stock subject to those terminated rights
shall immediately vest in full, in the event of any Corporate Transaction,
except to the extent: (i) those repurchase rights are to be assigned to the
successor corporation (or parent thereof) in connection with such Corporate
Transaction or (ii) such accelerated vesting is precluded by other limitations
imposed by the Plan Administrator at the time the repurchase right is issued.

          C.  Immediately following the consummation of the Corporate
Transaction, all outstanding options shall terminate and cease to be
outstanding, except to the extent assumed by the successor corporation (or
parent thereof).

          D.  Each option which is assumed in connection with a Corporate
Transaction shall be appropriately adjusted, immediately after such Corporate
Transaction, to apply to the number and class of securities which would have
been issuable to the Optionee in consummation of such Corporate Transaction had
the option been exercised immediately prior to such Corporate Transaction.
Appropriate adjustments to reflect such Corporate Transaction shall also be made
to (i) the exercise price payable per share under each outstanding option,
provided the aggregate
- --------

                                       9.
<PAGE>
 
exercise price payable for such securities shall remain the same, (ii) the
maximum number and/or class of securities available for issuance over the
remaining term of the Plan and (iii) the maximum number and/or class of
securities for which any one person may be granted stock options, separately
exercisable stock appreciation rights and direct stock issuances under the Plan
per calendar year.

          E.  The Plan Administrator shall have full power and authority to
grant options under the Discretionary Option Grant Program which will
automatically accelerate in the event the Optionee's Service subsequently
terminates by reason of an Involuntary Termination within a designated period
(not to exceed eighteen (18) months) following the effective date of any
Corporate Transaction in which those options are assumed or replaced and do not
otherwise accelerate.  Any options so accelerated shall remain exercisable for
fully-vested shares until the earlier of (i) the expiration of the option term
                              -------                                         
or (ii) the expiration of the one (1)-year period measured from the effective
date of the Involuntary Termination.  In addition, the Plan Administrator may
provide that one or more of the Corporation's outstanding repurchase rights with
respect to shares held by the Optionee at the time of such Involuntary
Termination shall immediately terminate, and the shares subject to those
terminated repurchase rights shall accordingly vest in full.

          F.  The Plan Administrator shall have full power and authority to
grant options under the Discretionary Option Grant Program which will
automatically accelerate in the event the Optionee's Service subsequently
terminates by reason of an Involuntary Termination within a designated period
(not to exceed eighteen (18) months) following the effective date of any Change
in Control.  Each option so accelerated shall remain exercisable for fully-
vested shares until the earlier of (i) the expiration of the option term or (ii)
                        -------                                                 
the expiration of the one (1)-year period measured from the effective date of
the Involuntary Termination.  In addition, the Plan Administrator may provide
that one or more of the Corporation's outstanding repurchase rights with respect
to shares held by the Optionee at the time of such Involuntary Termination shall
immediately terminate, and the shares subject to those terminated repurchase
rights shall accordingly vest in full.

          G.  The portion of any Incentive Option accelerated in connection with
a Corporate Transaction or Change in Control shall remain exercisable as an
Incentive Option only to the extent the applicable One Hundred Thousand Dollar
limitation is not exceeded. To the extent such dollar limitation is exceeded,
the accelerated portion of such option shall be exercisable as a Non-Qualified
Option under the Federal tax laws.

          H.  The outstanding options shall in no way affect the right of the
Corporation to adjust, reclassify, reorganize or otherwise change its capital or
business structure or to merge, consolidate, dissolve, liquidate or sell or
transfer all or any part of its business or assets.

                                      10.
<PAGE>

     IV.  CANCELLATION AND REGRANT OF OPTIONS
 
          The Plan Administrator shall have the authority to effect, at any time
and from time to time, with the consent of the affected option holders, the
cancellation of any or all outstanding options under the Discretionary Option
Grant Program (including outstanding options incorporated from the Predecessor
Plan) and to grant in substitution new options covering the same or different
number of shares of Common Stock but with an exercise price per share based on
the Fair Market Value per share of Common Stock on the new grant date.

     V.   STOCK APPRECIATION RIGHTS

          A.  The Plan Administrator shall have full power and authority to
grant to selected Optionees tandem stock appreciation rights and/or limited
stock appreciation rights.

          B.  The following terms shall govern the grant and exercise of tandem
stock appreciation rights:

              (i)     One or more Optionees may be granted the right,
     exercisable upon such terms as the Plan Administrator may establish, to
     elect between the exercise of the underlying option for shares of Common
     Stock and the surrender of that option in exchange for a distribution from
     the Corporation in an amount equal to the excess of (a) the Fair Market
     Value (on the option surrender date) of the number of shares in which the
     Optionee is at the time vested under the surrendered option (or surrendered
     portion thereof) over (b) the aggregate exercise price payable for such
     shares.

              (ii)    No such option surrender shall be effective unless it is
     approved by the Plan Administrator. If the surrender is so approved, then
     the distribution to which the Optionee shall be entitled may be made in
     shares of Common Stock valued at Fair Market Value on the option surrender
     date, in cash, or partly in shares and partly in cash, as the Plan
     Administrator shall in its sole discretion deem appropriate.

              (iii)   If the surrender of an option is rejected by the Plan
     Administrator, then the Optionee shall retain whatever rights the Optionee
     had under the surrendered option (or surrendered portion thereof) on the
     option surrender date and may exercise such rights at any time prior to the
     later of (a) five (5) business days after the receipt of the rejection
     -----
     notice or (b) the last day on which the option is otherwise exercisable in
     accordance with the terms of the documents evidencing such option, but in
     no event may such rights be exercised more than ten (10) years after the
     option grant date.

          C.  The following terms shall govern the grant and exercise of
limited stock appreciation rights:

                                      11.
<PAGE>
 
              (i)     One or more Section 16 Insiders may be granted limited
     stock appreciation rights with respect to their outstanding options.

              (ii)    Upon the occurrence of a Hostile Take-Over, each
     individual holding one or more options with such a limited stock
     appreciation right in effect for at least six (6) months shall have the
     unconditional right (exercisable for a thirty (30)-day period following
     such Hostile Take-Over) to surrender each such option to the Corporation,
     to the extent the option is at the time exercisable for vested shares of
     Common Stock. In return for the surrendered option, the Optionee shall
     receive a cash distribution from the Corporation in an amount equal to the
     excess of (A) the Take-Over Price of the shares of Common Stock which are
     at the time vested under each surrendered option (or surrendered portion
     thereof) over (B) the aggregate exercise price payable for such shares.
     Such cash distribution shall be paid within five (5) days following the
     option surrender date.

              (iii)   Neither the approval of the Plan Administrator nor the
     consent of the Board shall be required in connection with such option
     surrender and cash distribution.

              (iv)    The balance of the option (if any) shall continue in full
     force and effect in accordance with the documents evidencing such option.

                                      12.
<PAGE>
 
                                 ARTICLE THREE

                            STOCK ISSUANCE PROGRAM
                            ----------------------

     I.   STOCK ISSUANCE TERMS

          Shares of Common Stock may be issued under the Stock Issuance Program
through direct and immediate issuances without any intervening option grants.
Each such stock issuance shall be evidenced by a Stock Issuance Agreement which
complies with the terms specified below.

          A.  PURCHASE PRICE.
              -------------- 

              1.   The purchase price per share shall be fixed by the Plan
Administrator, but shall not be less than one hundred percent (100%) of the Fair
Market Value per share of Common Stock on the issuance date.

              2.   Subject to the provisions of Section I of Article Seven,
shares of Common Stock may be issued under the Stock Issuance Program for any of
the following items of consideration which the Plan Administrator may deem
appropriate in each individual instance:

                   (i)    cash or check made payable to the Corporation, or

                   (ii)   past services rendered to the Corporation (or any
     Parent or Subsidiary).

          B.  VESTING PROVISIONS.
              ------------------ 

              1.   Shares of Common Stock issued under the Stock Issuance
Program may, in the discretion of the Plan Administrator, be fully and
immediately vested upon issuance or may vest in one or more installments over
the Participant's period of Service or upon attainment of specified performance
objectives. The elements of the vesting schedule applicable to any unvested
shares of Common Stock issued under the Stock Issuance Program, namely:

                   (i)    the Service period to be completed by the Participant
     or the performance objectives to be attained,

                   (ii)   the number of installments in which the shares are to
     vest,

                   (iii)  the interval or intervals (if any) which are to lapse
     between installments, and

                                      13.
<PAGE>
 
                   (iv)   the effect which death, Permanent Disability or other
     event designated by the Plan Administrator is to have upon the vesting
     schedule, shall be determined by the Plan Administrator and incorporated
     into the Stock Issuance Agreement.

          2.  Any new, substituted or additional securities or other property
(including money paid other than as a regular cash dividend) which the
Participant may have the right to receive with respect to the Participant's
unvested shares of Common Stock by reason of any stock dividend, stock split,
recapitalization, combination of shares, exchange of shares or other change
affecting the outstanding Common Stock as a class without the Corporation's
receipt of consideration shall be issued subject to (i) the same vesting
requirements applicable to the Participant's unvested shares of Common Stock and
(ii) such escrow arrangements as the Plan Administrator shall deem appropriate.

          3.  The Participant shall have full stockholder rights with respect to
any shares of Common Stock issued to the Participant under the Stock Issuance
Program, whether or not the Participant's interest in those shares is vested.
Accordingly, the Participant shall have the right to vote such shares and to
receive any regular cash dividends paid on such shares.

          4.  Should the Participant cease to remain in Service while holding
one or more unvested shares of Common Stock issued under the Stock Issuance
Program or should the performance objectives not be attained with respect to one
or more such unvested shares of Common Stock, then those shares shall be
immediately surrendered to the Corporation for cancellation, and the Participant
shall have no further stockholder rights with respect to those shares.  To the
extent the surrendered shares were previously issued to the Participant for
consideration paid in cash or cash equivalent (including the Participant's
purchase-money indebtedness), the Corporation shall repay to the Participant the
cash consideration paid for the surrendered shares and shall cancel the unpaid
principal balance of any outstanding purchase-money note of the Participant
attributable to the surrendered shares.

          5.  The Plan Administrator may in its discretion waive the surrender
and cancellation of one or more unvested shares of Common Stock (or other assets
attributable thereto) which would otherwise occur upon the cessation of the
Participant's Service or the non-attainment of the performance objectives
applicable to those shares.  Such waiver shall result in the immediate vesting
of the Participant's interest in the shares of Common Stock as to which the
waiver applies. Such waiver may be effected at any time, whether before or after
the Participant's cessation of Service or the attainment or non-attainment of
the applicable performance objectives.

     II.  CORPORATE TRANSACTION/CHANGE IN CONTROL

          A.  All of the Corporation's outstanding repurchase/cancellation
rights under the Stock Issuance Program shall terminate automatically, and all
the shares of Common Stock

                                      14.
<PAGE>
 
subject to those terminated rights shall immediately vest in full, in the event
of any Corporate Transaction, except to the extent (i) those
repurchase/cancellation rights are to be assigned to the successor corporation
(or parent thereof) in connection with such Corporate Transaction or (ii) such
accelerated vesting is precluded by other limitations imposed in the Stock
Issuance Agreement.

          B.  The Plan Administrator shall have the discretionary authority,
exercisable either at the time the unvested shares are issued or any time while
the Corporation's repurchase/cancellation rights remain outstanding under the
Stock Issuance Program, to provide that those rights shall automatically
terminate in whole or in part, and the shares of Common Stock subject to those
terminated rights shall immediately vest, in the event the Participant's Service
should subsequently terminate by reason of an Involuntary Termination within a
designated period (not to exceed eighteen (18) months) following the effective
date of any Corporate Transaction in which those repurchase/cancellation rights
are assigned to the successor corporation (or parent thereof).

          C.  The Plan Administrator shall have the discretionary authority,
exercisable either at the time the unvested shares are issued or any time while
the Corporation's repurchase/cancellation rights remain outstanding under the
Stock Issuance Program, to provide that those rights shall automatically
terminate in whole or in part, and the shares of Common Stock subject to those
terminated rights shall immediately vest, in the event the Participant's Service
should subsequently terminate by reason of an Involuntary Termination within a
designated period (not to exceed eighteen (18) months) following the effective
date of any Change in Control.

     III. SHARE ESCROW/LEGENDS

          Unvested shares may, in the Plan Administrator's discretion, be held
in escrow by the Corporation until the Participant's interest in such shares
vests or may be issued directly to the Participant with restrictive legends on
the certificates evidencing those unvested shares.

                                      15.
<PAGE>
 
                                 ARTICLE FOUR

                        AUTOMATIC OPTION GRANT PROGRAM
                        ------------------------------

     I.   OPTION TERMS

          A.  GRANT DATES.  Option grants shall be made on the dates specified
              -----------                                                     
below:

              1.   Each individual serving as a non-employee Board member on the
Underwriting Date shall automatically be granted at that time a Non-Statutory
Option to purchase 20,000 shares of Common Stock, provided that individual has
not previously been in the employ of the Corporation or any Parent or Subsidiary
and has not previously received a stock option grant from the Corporation.

              2.   Each individual who is first elected or appointed as a non-
employee Board member at any time after the Underwriting Date shall
automatically be granted, on the date of such initial election or appointment, a
Non-Statutory Option to purchase 20,000 shares of Common Stock, provided that
individual has not previously been in the employ of the Corporation or any
Parent or Subsidiary.

              3.   On the date of each Annual Stockholders Meeting held after
the Underwriting Date, each individual who is to continue to serve as an
Eligible Director, whether or not that individual is standing for re-election to
the Board at that particular Annual Meeting, shall automatically be granted a
Non-Statutory Option to purchase 5,000 shares of Common Stock, provided such
individual has served as a non-employee Board member for at least six (6)
months. There shall be no limit on the number of such 5,000-share option grants
any one Eligible Director may receive over his or her period of Board service,
and non-employee Board members who have previously been in the employ of the
Corporation (or any Parent or Subsidiary) or who have otherwise received a stock
option grant from the Corporation prior to the Underwriting Date shall be
eligible to receive one or more such annual option grants over their period of
continued Board service.

          B.  EXERCISE PRICE.
              -------------- 

              1.   The exercise price per share shall be equal to one hundred
percent (100%) of the Fair Market Value per share of Common Stock on the option
grant date.

              2.   The exercise price shall be payable in one or more of the
alternative forms authorized under the Discretionary Option Grant Program.
Except to the extent the sale and remittance procedure specified thereunder is
utilized, payment of the exercise price for the purchased shares must be made on
the Exercise Date.

          C.  OPTION TERM.  Each option shall have a term of ten (10) years
              -----------                                                  
measured from the option grant date.

                                      16.
<PAGE>
 
          D.  EXERCISE AND VESTING OF OPTIONS.  Each option shall be
              -------------------------------                       
immediately exercisable for any or all of the option shares.  However, any
shares purchased under the option shall be subject to repurchase by the
Corporation, at the exercise price paid per share, upon the Optionee's cessation
of Board service prior to vesting in those shares.  Each initial 20,000-share
grant shall vest, and the Corporation's repurchase right shall lapse, in a
series of four (4) successive equal annual installments over the Optionee's
period of continued service as a Board member, with the first such installment
to vest upon the Optionee's completion of one (1) year of Board service measured
from the option grant date.  Each annual 5,000-share grant shall vest, and the
Corporation's repurchase right shall lapse, upon the Optionee's completion of
two (2) years of Board service measured from the option grant date.

          E.  TERMINATION OF BOARD SERVICE.  The following provisions shall
              ----------------------------                                 
govern the exercise of any options held by the Optionee at the time the Optionee
ceases to serve as a Board member:

              (i)     The Optionee (or, in the event of Optionee's death, the
     personal representative of the Optionee's estate or the person or persons
     to whom the option is transferred pursuant to the Optionee's will or in
     accordance with the laws of descent and distribution) shall have a twelve
     (12)-month period following the date of such cessation of Board service in
     which to exercise each such option.

              (ii)    During the twelve (12)-month exercise period, the option
     may not be exercised in the aggregate for more than the number of vested
     shares of Common Stock for which the option is exercisable at the time of
     the Optionee's cessation of Board service.

              (iii)   Should the Optionee cease to serve as a Board member by
     reason of death or Permanent Disability, then all shares at the time
     subject to the option shall immediately vest so that such option may,
     during the twelve (12)-month exercise period following such cessation of
     Board service, be exercised for all or any portion of those shares as 
     fully-vested shares of Common Stock.

              (iv)    In no event shall the option remain exercisable after the
     expiration of the option term. Upon the expiration of the twelve (12)-month
     exercise period or (if earlier) upon the expiration of the option term, the
     option shall terminate and cease to be outstanding for any vested shares
     for which the option has not been exercised. However, the option shall,
     immediately upon the Optionee's cessation of Board service for any reason
     other than death or Permanent Disability, terminate and cease to be
     outstanding to the extent the option is not otherwise at that time
     exercisable for vested shares.

                                      17.
<PAGE>
 
     II.  CORPORATE TRANSACTION/CHANGE IN CONTROL/HOSTILE TAKE-OVER

          A.  In the event of any Corporate Transaction, the shares of Common
Stock at the time subject to each outstanding option but not otherwise vested
shall automatically vest in full so that each such option shall, immediately
prior to the effective date of the Corporate Transaction, become fully
exercisable for all of the shares of Common Stock at the time subject to such
option and may be exercised for all or any portion of those shares as fully-
vested shares of Common Stock.  Immediately following the consummation of the
Corporate Transaction, each automatic option grant shall terminate and cease to
be outstanding, except to the extent assumed by the successor corporation (or
parent thereof).

          B.  In connection with any Change in Control, the shares of Common
Stock at the time subject to each outstanding option but not otherwise vested
shall automatically vest in full so that each such option shall, immediately
prior to the effective date of the Change in Control, become fully exercisable
for all of the shares of Common Stock at the time subject to such option and may
be exercised for all or any portion of those shares as fully-vested shares of
Common Stock.  Each such option shall remain exercisable for such fully-vested
option shares until the expiration or sooner termination of the option term or
the surrender of the option in connection with a Hostile Take-Over.

          C.  Upon the occurrence of a Hostile Take-Over, the Optionee shall
have a thirty (30)-day period in which to surrender to the Corporation each
automatic option held by him or her for a period of at least six (6) months.
The Optionee shall in return be entitled to a cash distribution from the
Corporation in an amount equal to the excess of (i) the Take-Over Price of the
shares of Common Stock at the time subject to the surrendered option (whether or
not the Optionee is otherwise at the time vested in those shares) over (ii) the
aggregate exercise price payable for such shares.  Such cash distribution shall
be paid within five (5) days following the surrender of the option to the
Corporation.  No approval or consent of the Board or any Plan Administrator
shall be required in connection with such option surrender and cash
distribution.

          D.  Each option which is assumed in connection with a Corporate
Transaction shall be appropriately adjusted, immediately after such Corporate
Transaction, to apply to the number and class of securities which would have
been issuable to the Optionee in consummation of such Corporate Transaction had
the option been exercised immediately prior to such Corporate Transaction.
Appropriate adjustments shall also be made to the exercise price payable per
share under each outstanding option, provided the aggregate exercise price
                                     --------                             
payable for such securities shall remain the same.

          E.  The grant of options under the Automatic Option Grant Program
shall in no way affect the right of the Corporation to adjust, reclassify,
reorganize or otherwise change its capital or business structure or to merge,
consolidate, dissolve, liquidate or sell or transfer all or any part of its
business or assets.

                                      18.
<PAGE>
 
     III. AMENDMENT OF THE AUTOMATIC OPTION GRANT PROGRAM

          The provisions of this Automatic Option Grant Program, together with
the option grants outstanding thereunder, may not be amended at intervals more
frequently than once every six (6) months, other than to the extent necessary to
comply with applicable Federal income tax laws and regulations.

     IV.  REMAINING TERMS

          The remaining terms of each option granted under the Automatic Option
Grant Program shall be the same as the terms in effect for option grants made
under the Discretionary Option Grant Program.

                                      19.
<PAGE>
 
                                 ARTICLE FIVE

                                 MISCELLANEOUS
                                 -------------

     I.   FINANCING

          The Plan Administrator may permit any Optionee or Participant to pay
the option exercise price under the Discretionary Option Grant Program or the
purchase price of shares issued under the Stock Issuance Program by delivering a
full-recourse, interest bearing promissory note payable in one or more
installments.  The terms of any such promissory note (including the interest
rate and the terms of repayment) shall be established by the Plan Administrator
in its sole discretion.  In no event may the maximum credit available to the
Optionee or Participant exceed the sum of (i) the aggregate option exercise
price or purchase price payable for the purchased shares plus (ii) any Federal,
state and local income and employment tax liability incurred by the Optionee or
the Participant in connection with the option exercise or share purchase.

     II.  TAX WITHHOLDING

          A.  The Corporation's obligation to deliver shares of Common Stock
upon the exercise of options or the issuance or vesting of such shares under the
Plan shall be subject to the satisfaction of all applicable Federal, state and
local income and employment tax withholding requirements.

          B.  The Plan Administrator may, in its discretion, provide any or all
holders of Non-Statutory Options or unvested shares of Common Stock under the
Plan (other than the options granted or the shares issued under the Automatic
Option Grant Program) with the right to use shares of Common Stock in
satisfaction of all or part of the Taxes incurred by such holders in connection
with the exercise of their options or the vesting of their shares. Such right
may be provided to any such holder in either or both of the following formats:

          Stock Withholding:  The election to have the Corporation withhold,
          -----------------                                                 
from the shares of Common Stock otherwise issuable upon the exercise of such
Non-Statutory Option or the vesting of such shares, a portion of those shares
with an aggregate Fair Market Value equal to the percentage of the Taxes (not to
exceed one hundred percent (100%)) designated by the holder.

          Stock Delivery:  The election to deliver to the Corporation, at the
          --------------                                                     
time the Non-Statutory Option is exercised or the shares vest, one or more
shares of Common Stock previously acquired by such holder (other than in
connection with the option exercise or share vesting triggering the Taxes) with
an aggregate Fair Market Value equal to the percentage of the Taxes (not to
exceed one hundred percent (100%)) designated by the holder.

                                      20.
<PAGE>

     III. EFFECTIVE DATE AND TERM OF THE PLAN
 
          A.  The Plan shall become effective with respect to the Discretionary
Option Grant and the Stock Issuance Programs immediately upon the Plan Effective
Date. The Automatic Option Grant Program shall become effective on the
Underwriting Date. Options may be granted under the Discretionary Option Grant
Program at any time on or after the Plan Effective Date, and the initial options
under the Automatic Option Grant Program shall be made on the Underwriting Date
to each Eligible Director at that time. However, no options granted under the
Plan may be exercised, and no shares shall be issued under the Plan, until the
Plan is approved by the Corporation's stockholders. If such stockholder approval
is not obtained within twelve (12) months after the Plan Effective Date, then
all options previously granted under this Plan shall terminate and cease to be
outstanding, and no further options shall be granted and no shares shall be
issued under the Plan.

          B.  The Plan shall serve as the successor to the Predecessor Plan, and
no further option grants or direct stock issuances shall be made under the
Predecessor Plan after the Section 12(g) Registration Date. All options
outstanding under the Predecessor Plan on the Section 12(g) Registration Date
shall be incorporated into the Plan at that time and shall be treated as
outstanding options under the Plan. However, each outstanding option so
incorporated shall continue to be governed solely by the terms of the documents
evidencing such option, and no provision of the Plan shall be deemed to affect
or otherwise modify the rights or obligations of the holders of such
incorporated options with respect to their acquisition of shares of Common
Stock.

          C.  One or more provisions of the Plan, including (without limitation)
the option/vesting acceleration provisions of Article Two relating to Corporate
Transactions and Changes in Control, may, in the Plan Administrator's
discretion, be extended to one or more options incorporated from the Predecessor
Plan which do not otherwise contain such provisions.

          D.  The Plan shall terminate upon the earliest of (i) May 30, 2006,
                                                 --------                     
(ii) the date on which all shares available for issuance under the Plan shall
have been issued as fully-vested shares or (iii) the termination of all
outstanding options in connection with a Corporate Transaction.  Upon such plan
termination, all outstanding option grants and unvested stock issuances shall
thereafter continue to have force and effect in accordance with the provisions
of the documents evidencing such grants or issuances.

     IV.  AMENDMENT OF THE PLAN

          A.  The Board shall have complete and exclusive power and authority to
amend or modify the Plan in any or all respects. However, (i) no such amendment
or modification shall adversely affect the rights and obligations with respect
to stock options or unvested stock issuances at the time outstanding under the
Plan unless the Optionee or the Participant consents to such amendment or
modification and (ii) any amendment made to the Automatic Option Grant Program
(or any stock option or stock issuances outstanding thereunder) shall be in
compliance with the applicable limitations of those programs. In addition, the
Board shall not, without the approval of the Corporation's stockholders, (i)
materially increase the maximum number of shares

                                      21.
<PAGE>
 
issuable under the Plan or the maximum number of shares for which any one person
may be granted stock options, separately exercisable stock appreciation rights
and direct stock issuances in the aggregate under this Plan during any one
calendar year, except for permissible adjustments in the event of certain
changes in the Corporation's capitalization, (ii) materially modify the
eligibility requirements for participation or (iii) materially increase the
benefits accruing to participants.

          B.  Options to purchase shares of Common Stock may be granted under
the Discretionary Option Grant Program and shares of Common Stock may be issued
under the Stock Issuance Program that are in each instance in excess of the
number of shares then available for issuance under the Plan, provided any excess
shares actually issued under those programs shall be held in escrow until there
is obtained stockholder approval of an amendment sufficiently increasing the
number of shares of Common Stock available for issuance under the Plan.  If such
stockholder approval is not obtained within twelve (12) months after the date
the first such excess issuances are made, then (i) any unexercised options
granted on the basis of such excess shares shall terminate and cease to be
outstanding and (ii) the Corporation shall promptly refund to the Optionees and
the Participants the exercise or purchase price paid for any excess shares
issued under the Plan and held in escrow, together with interest (at the
applicable Short Term Federal Rate) for the period the shares were held in
escrow, and such shares shall thereupon be automatically cancelled and cease to
be outstanding.

     V.   USE OF PROCEEDS

          Any cash proceeds received by the Corporation from the sale of shares
of Common Stock under the Plan shall be used for general corporate purposes.

     VI.  REGULATORY APPROVALS

          A.  The implementation of the Plan, the granting of any stock option
under the Plan and the issuance of any shares of Common Stock (i) upon the
exercise of any granted option or (ii) under the Stock Issuance Program shall be
subject to the Corporation's procurement of all approvals and permits required
by regulatory authorities having jurisdiction over the Plan, the stock options
granted under it and the shares of Common Stock issued pursuant to it.

          B.  No shares of Common Stock or other assets shall be issued or
delivered under the Plan unless and until there shall have been compliance with
all applicable requirements of Federal and state securities laws, including the
filing and effectiveness of the Form S-8 registration statement for the shares
of Common Stock issuable under the Plan, and all applicable listing requirements
of any stock exchange (or the Nasdaq National Market, if applicable) on which
Common Stock is then listed for trading.

                                      22.
<PAGE>

     VII. NO EMPLOYMENT/SERVICE RIGHTS
 
          Nothing in the Plan shall confer upon the Optionee or the Participant
any right to continue in Service for any period of specific duration or
interfere with or otherwise restrict in any way the rights of the Corporation
(or any Parent or Subsidiary employing or retaining such person) or of the
Optionee or the Participant, which rights are hereby expressly reserved by each,
to terminate such person's Service at any time for any reason, with or without
cause.

                                      23.
<PAGE>
 
                                   APPENDIX
                                   --------


          The following definitions shall be in effect under the Plan:

     A.   ASSOCIATE shall mean an individual who is in the employ of the
          ---------                                                     
Corporation (or any Parent or Subsidiary), subject to the control and direction
of the employer entity as to both the work to be performed and the manner and
method of performance.

     B.   AUTOMATIC OPTION GRANT PROGRAM shall mean the automatic option grant
          ------------------------------                                      
program in effect under the Plan.

     C.   BOARD shall mean the Corporation's Board of Directors.
          -----                                                 

     D.   CHANGE IN CONTROL shall mean a change in ownership or control of the
          -----------------                                                   
Corporation effected through either of the following transactions:

          (i)    the acquisition, directly or indirectly by any person or
     related group of persons (other than the Corporation or a person that
     directly or indirectly controls, is controlled by, or is under common
     control with, the Corporation), of beneficial ownership (within the meaning
     of Rule 13d-3 of the 1934 Act) of securities possessing more than fifty
     percent (50%) of the total combined voting power of the Corporation's
     outstanding securities pursuant to a tender or exchange offer made directly
     to the Corporation's stockholders which the Board does not recommend such
     stockholders to accept, or

          (ii)   a change in the composition of the Board over a period of
     thirty-six (36) consecutive months or less such that a majority of the
     Board members ceases, by reason of one or more contested elections for
     Board membership, to be comprised of individuals who either (A) have been
     Board members continuously since the beginning of such period or (B) have
     been elected or nominated for election as Board members during such period
     by at least a majority of the Board members described in clause (A) who
     were still in office at the time the Board approved such election or
     nomination.

     E.   CODE shall mean the Internal Revenue Code of 1986, as amended.
          ----                                                          

     F.   COMMON STOCK shall mean the Corporation's common stock.
          ------------                                           

     G.   CORPORATE TRANSACTION shall mean either of the following stockholder-
          ---------------------                                               
approved transactions to which the Corporation is a party:

          (i)    a merger or consolidation in which securities possessing more
     than fifty percent (50%) of the total combined voting power of the

                                     A-1.
<PAGE>
 
     Corporation's outstanding securities are transferred to a person or persons
     different from the persons holding those securities immediately prior to
     such transaction, or

          (ii)   the sale, transfer or other disposition of all or substantially
     all of the Corporation's assets in complete liquidation or dissolution of
     the Corporation.

     H.   CORPORATION shall mean E*TRADE Group, Inc. and any corporate successor
          -----------                                                           
to all or substantially all of the assets or voting stock of E*TRADE Group, Inc.
which shall by appropriate action adopt the Plan.

     I.   DISCRETIONARY OPTION GRANT PROGRAM shall mean the discretionary option
          ----------------------------------                                    
grant program in effect under the Plan.

     J.   ELIGIBLE DIRECTOR shall mean a non-employee Board member eligible to
          -----------------                                                   
participate in the Automatic Option Grant Program in accordance with the
eligibility provisions of Article One.

     K.   EXERCISE DATE shall mean the date on which the Corporation shall have
          -------------                                                        
received written notice of the option exercise.

     L.   FAIR MARKET VALUE per share of Common Stock on any relevant date shall
          -----------------                                                     
be determined in accordance with the following provisions:

          (i)    If the Common Stock is at the time traded on the Nasdaq
     National Market, then the Fair Market Value shall be the average of the
     high and low selling prices per share of Common Stock on the date in
     question, as such prices are reported by the National Association of
     Securities Dealers on the Nasdaq National Market or any successor system.
     If there are no high or low selling prices for the Common Stock on the date
     in question, then the Fair Market Value shall be the average of the high
     and low selling prices on the last preceding date for which such quotations
     exist.

          (ii)   If the Common Stock is at the time listed on any Stock
     Exchange, then the Fair Market Value shall be the average of the high and
     low selling prices per share of Common Stock on the date in question on the
     Stock Exchange determined by the Plan Administrator to be the primary
     market for the Common Stock, as such prices are officially quoted in the
     composite tape of transactions on such exchange. If there are no high and
     low selling prices for the Common Stock on the date in question, then the
     Fair Market Value shall be the average of the high and low selling prices
     on the last preceding date for which such quotations exist.

                                     A-2.
<PAGE>
 
          (iii)  For purposes of any option grants made on the Underwriting
     Date, the Fair Market Value shall be deemed to be equal to the price per
     share at which the Common Stock is to be sold in the initial public
     offering pursuant to the Underwriting Agreement.

          (iv)   For purposes of any option grants made prior to the
     Underwriting Date, the Fair Market Value shall be determined by the Plan
     Administrator, after taking into account such factors as it deems
     appropriate.

     M.   HOSTILE TAKE-OVER shall mean a change in ownership of the Corporation
          -----------------                                                    
effected through the following transaction:

          (i)    the acquisition, directly or indirectly, by any person or
     related group of persons (other than the Corporation or a person that
     directly or indirectly controls, is controlled by, or is under common
     control with, the Corporation) of beneficial ownership (within the meaning
     of Rule 13d-3 of the 1934 Act) of securities possessing more than fifty
     percent (50%) of the total combined voting power of the Corporation's
     outstanding securities pursuant to a tender or exchange offer made directly
     to the Corporation's stockholders which the Board does not recommend such
     stockholders to accept, and
                             ---

          (ii)   more than fifty percent (50%) of the securities so acquired are
     accepted from persons other than Section 16 Insiders.

     N.   INCENTIVE OPTION shall mean an option which satisfies the requirements
          ----------------                                                      
of Code Section 422.

     O.   INVOLUNTARY TERMINATION shall mean the termination of the Service of
          -----------------------                                             
any individual which occurs by reason of:

          (i)    such individual's involuntary dismissal or discharge by the
     Corporation for reasons other than Misconduct, or

          (ii)   such individual's voluntary resignation following (A) a change
     in his or her position with the Corporation which materially reduces his or
     her level of responsibility, (B) a reduction in his or her level of
     compensation (including base salary, fringe benefits and participation in
     any corporate-performance based bonus or incentive programs) by more than
     fifteen percent (15%) or (C) a relocation of such individual's place of
     employment by more than fifty (50) miles, provided and only if such change,
     reduction or relocation is effected by the Corporation without the
     individual's consent.
     
     P.   MISCONDUCT shall mean the commission of any act of fraud, embezzlement
          ----------                                                            
or dishonesty by the Optionee or Participant, any unauthorized use or disclosure
by such person of

                                     A-3.
<PAGE>
 
confidential information or trade secrets of the Corporation (or any Parent or
Subsidiary), or any other intentional misconduct by such person adversely
affecting the business or affairs of the Corporation (or any Parent or
Subsidiary) in a material manner. The foregoing definition shall not be deemed
to be inclusive of all the acts or omissions which the Corporation (or any
Parent or Subsidiary) may consider as grounds for the dismissal or discharge of
any Optionee, Participant or other person in the Service of the Corporation (or
any Parent or Subsidiary).

     Q.   1934 ACT shall mean the Securities Exchange Act of 1934, as amended.
          --------                                                            

     R.   NON-STATUTORY OPTION shall mean an option not intended to satisfy  the
          --------------------                                                  
requirements of Code Section 422.

     S.   OPTIONEE shall mean any person to whom an option is granted under the
          --------                                                             
Discretionary Option Grant or Automatic Option Grant Program.

     T.   PARENT shall mean any corporation (other than the Corporation) in an
          ------                                                              
unbroken chain of corporations ending with the Corporation, provided each
corporation in the unbroken chain (other than the Corporation) owns, at the time
of the determination, stock possessing fifty percent (50%) or more of the total
combined voting power of all classes of stock in one of the other corporations
in such chain.

     U.   PARTICIPANT shall mean any person who is issued shares of Common Stock
          -----------                                                           
under the Stock Issuance Program.

     V.   PERMANENT DISABILITY OR PERMANENTLY DISABLED shall mean the inability
          --------------------------------------------                         
of the Optionee or the Participant to engage in any substantial gainful activity
by reason of any medically determinable physical or mental impairment expected
to result in death or to be of continuous duration of twelve (12) months or
more.  However, solely for purposes of the Automatic Option Grant Program,
Permanent Disability or Permanently Disabled shall mean the inability of the
non-employee Board member to perform his or her usual duties as a Board member
by reason of any medically determinable physical or mental impairment expected
to result in death or to be of continuous duration of twelve (12) months or
more.

     W.   PLAN shall mean the Corporation's 1996 Stock Incentive Plan, as set
          ----                                                               
forth in this document.

     X.   PLAN ADMINISTRATOR shall mean the particular entity, whether the
          ------------------                                              
Primary Committee, the Board or the Secondary Committee, which is authorized to
administer the Discretionary Option Grant and Stock Issuance Programs with
respect to one or more classes of eligible persons, to the extent such entity is
carrying out its administrative functions under those programs with respect to
the persons under its jurisdiction.

     Y.   PLAN EFFECTIVE DATE shall mean May 31, 1996, the date on which the
          -------------------
Plan was adopted by the Board.

                                     A-4.
<PAGE>
 
     Z.   PREDECESSOR PLAN shall mean the Corporation's pre-existing 1993 Stock
          ----------------                                                     
Option Plan (which is the successor to the 1983 Employee Incentive Stock Option
Plan) in effect immediately prior to the Plan Effective Date hereunder.

     AA.  PRIMARY COMMITTEE shall mean the committee of two (2) or more non-
          -----------------                                                
employee Board members appointed by the Board to administer the Discretionary
Option Grant and Stock Issuance Programs with respect to Section 16 Insiders.

     AB.  SECONDARY COMMITTEE shall mean a committee of two (2) or more Board
          -------------------                                                
members appointed by the Board to administer the Discretionary Option Grant and
Stock Issuance Programs with respect to eligible persons other than Section 16
Insiders.

     AC.  SECTION 12 REGISTRATION DATE shall mean the date on which the Common
          ----------------------------                                        
Stock is first registered under Section 12(g) of Section 16 of the 1934 Act.

     AD.  SECTION 16 INSIDER shall mean an officer or director of the
          ------------------                                         
Corporation subject to the short-swing profit liabilities of Section 16 of the
1934 Act.

     AE.  SERVICE shall mean the performance of services for the Corporation (or
          -------                                                               
any Parent or Subsidiary) by a person in the capacity of an Associate, a non-
employee member of the board of directors or a consultant or independent
advisor, except to the extent otherwise specifically provided in the documents
evidencing the option grant or stock issuance.

     AF.  STOCK EXCHANGE shall mean either the American Stock Exchange or the
          --------------                                                     
New York Stock Exchange.

     AG.  STOCK ISSUANCE AGREEMENT shall mean the agreement entered into by the
          ------------------------                                             
Corporation and the Participant at the time of issuance of shares of Common
Stock under the Stock Issuance Program.

     AH.  STOCK ISSUANCE PROGRAM shall mean the stock issuance program in effect
          ----------------------                                                
under the Plan.

     AI.  SUBSIDIARY shall mean any corporation (other than the Corporation) in
          ----------                                                           
an unbroken chain of corporations beginning with the Corporation, provided each
corporation (other than the last corporation) in the unbroken chain owns, at the
time of the determination, stock possessing fifty percent (50%) or more of the
total combined voting power of all classes of stock in one of the other
corporations in such chain.

     AJ.  TAKE-OVER PRICE shall mean the greater of (i) the Fair Market Value
          ---------------                -------                             
per share of Common Stock on the date the option is surrendered to the
Corporation in connection with a Hostile Take-Over or (ii) the highest reported
price per share of Common Stock paid by the tender offeror in effecting such
Hostile Take-Over.  However, if the surrendered option is an Incentive Option,
the Take-Over Price shall not exceed the clause (i) price per share.

                                     A-5.
<PAGE>
 
     AK.  TAXES shall mean the Federal, state and local income and employment
          -----                                                              
tax liabilities incurred by the holder of Non-Statutory Options or unvested
shares of Common Stock in connection with the exercise of those options or the
vesting of those shares.

     AL.  10% STOCKHOLDER shall mean the owner of stock (as determined under
          ---------------                                                   
Code Section 424(d)) possessing more than ten percent (10%) of the total
combined voting power of all classes of stock of the Corporation (or any Parent
or Subsidiary).

     AM.  UNDERWRITING AGREEMENT shall mean the agreement between the
          ----------------------                                     
Corporation and the underwriter or underwriters managing the initial public
offering of the Common Stock.

     AN.  UNDERWRITING DATE shall mean the date on which the Underwriting
          -----------------                                              
Agreement is executed and priced in connection with an initial public offering
of the Common Stock.

                                     A-6.

<PAGE>
 
                                                                    EXHIBIT 99.2

                              E*TRADE GROUP, INC.
                        NOTICE OF GRANT OF STOCK OPTION
                        -------------------------------


          Notice is hereby given of the following option grant (the "Option") to
purchase shares of the Common Stock of E*TRADE Group, Inc. (the "Corporation"):

          Optionee:  
          --------   

          Grant Date:
          ---------- 

          Exercise Price:  $            per share
          --------------    

          Number of Option Shares:       shares
          -----------------------                     

          Expiration Date:
          ---------------   

          Type of Option:    Non-Statutory Stock Option
          -------------- 

          Exercise Schedule:  The Option shall become exercisable with respect
          -----------------                                                   
          to the Option Shares in five (5) equal successive installments upon
          Optionee's completion of each year of Service over the five (5) year
          period measured from the first anniversary of the Vesting Commencement
          Date.  In no event shall the Option become exercisable for any
          additional Option Shares after Optionee's cessation of Service.

          Optionee understands and agrees that the Option is granted subject to
and in accordance with the terms of the E*TRADE Group, Inc. 1996 Stock Incentive
Plan (the "Plan").  Optionee further agrees to be bound by the terms of the Plan
and the terms of the Option as set forth in the Stock Option Agreement attached
hereto as Exhibit A.

          Optionee hereby acknowledges receipt of a copy of the official
prospectus for the Plan in the form attached hereto as Exhibit B.  A copy of the
Plan is available upon request made to the Corporate Secretary at the
Corporation's principal offices.

          No Employment or Service Contract.  Nothing in this Notice or in the
          ---------------------------------                                   
attached Stock Option Agreement or in the Plan shall confer upon Optionee any
right to continue in Service for any period of specific duration or interfere
with or otherwise restrict in any way the rights of the Corporation (or any
Parent or Subsidiary employing or retaining Optionee) or of Optionee, which
rights are hereby expressly reserved by each, to terminate Optionee's Service at
any time for any reason, with or without cause.
<PAGE>
 
          Definitions.  All capitalized terms in this Notice shall have the
          -----------                                                      
meaning assigned to them in this Notice or in the attached Stock Option
Agreement.

                                   , 199 ___
- ----------------------------------  
     Date


                                    E*TRADE GROUP, INC.


                                    By:  ------------------------------  

                                    Title:  ---------------------------



                                    -----------------------------------
                                    1~, OPTIONEE


                                    Address:  
                                             -------------------------

                                    ----------------------------------
 



ATTACHMENTS
- -----------
EXHIBIT A - STOCK OPTION AGREEMENT
EXHIBIT B - PLAN SUMMARY AND PROSPECTUS

                                      2.

<PAGE>
 
                                                                    EXHIBIT 99.3
                              E*TRADE GROUP, INC.
                             STOCK OPTION AGREEMENT
                             ----------------------



RECITALS
- --------

     A.  The Board has adopted the Plan for the purpose of retaining the
services of selected Associates, non-employee members of the Board or of the
board of directors of any Parent or Subsidiary and consultants and other
independent advisors who provide services to the Corporation (or any Parent or
Subsidiary).

     B.  Optionee is to render valuable services to the Corporation (or a Parent
or Subsidiary), and this Agreement is executed pursuant to, and is intended to
carry out the purposes of, the Plan in connection with the Corporation's grant
of an option to Optionee.

     C.  All capitalized terms in this Agreement shall have the meaning assigned
to them in the attached Appendix.

     NOW, THEREFORE, it is hereby agreed as follows:

          1.   GRANT OF OPTION.  The Corporation hereby grants to Optionee, as
               ---------------                                                
of the Grant Date, an option to purchase up to the number of Option Shares
specified in the Grant Notice.  The Option Shares shall be purchasable from time
to time during the option term specified in Paragraph 2 at the Exercise Price.

          2.   OPTION TERM.  This option shall have a term of ten (10) years
               -----------                                                  
measured from the Grant Date and shall accordingly expire at the close of
business on the Expiration Date, unless sooner terminated in accordance with
Paragraph 5 or 6.

          3.   LIMITED TRANSFERABILITY.  This option shall be neither
               -----------------------                               
transferable nor assignable by Optionee other than by will or by the laws of
descent and distribution following Optionee's death and may be exercised, during
Optionee's lifetime, only by Optionee.  However, if this option is designated a
Non-Statutory Option in the Grant Notice, then this option may, in connection
with the Optionee's estate plan, be assigned in whole or in part during
Optionee's lifetime to one or more members of the Optionee's immediate family or
to a trust established for the exclusive benefit of one or more such family
members.  The assigned portion shall be exercisable only by the person or
persons who acquire a proprietary interest in the option pursuant to such
assignment.  The terms applicable to the assigned portion shall be the same as
those in effect for this option immediately prior to such assignment and shall
be set forth in such documents issued to the assignee as the Plan Administrator
may deem appropriate.
<PAGE>
 
          4.  DATES OF EXERCISE.  This option shall become exercisable for the
              -----------------                                               
Option Shares in one or more installments as specified in the Grant Notice.  As
the option becomes exercisable for such installments, those installments shall
accumulate and the option shall remain exercisable for the accumulated
installments until the Expiration Date or sooner termination of the option term
under Paragraph 5 or 6.

          5.   CESSATION OF SERVICE.  The option term specified in Paragraph 2
               --------------------                                           
shall terminate (and this option shall cease to be outstanding) prior to the
Expiration Date should any of the following provisions become applicable:

               (i) Should Optionee cease to remain in Service for any reason
     (other than death, Permanent Disability or Misconduct) while this option is
     outstanding, then Optionee shall have a period of three (3) months
     (commencing with the date of such cessation of Service) during which to
     exercise this option, but in no event shall this option be exercisable at
     any time after the Expiration Date.

               (ii) Should Optionee die while this option is outstanding, then
     the personal representative of Optionee's estate or the person or persons
     to whom the option is transferred pursuant to Optionee's will or in
     accordance with the laws of descent and distribution shall have the right
     to exercise this option.  Such right shall lapse, and this option shall
     cease to be outstanding, upon the earlier of (A) the expiration of the
                                       -------                             
     twelve (12)-month period measured from the date of Optionee's death or (B)
     the Expiration Date.

               (iii)  Should Optionee cease Service by reason of Permanent
     Disability while this option is outstanding, then Optionee shall have a
     period of twelve (12) months (commencing with the date of such cessation of
     Service) during which to exercise this option.  In no event shall this
     option be exercisable at any time after the Expiration Date.

               (iv) During the limited period of post-Service exercisability,
     this option may not be exercised in the aggregate for more than the number
     of vested Option Shares for which the option is exercisable at the time of
     Optionee's cessation of Service.  Upon the expiration of such limited
     exercise period or (if earlier) upon the Expiration Date, this option shall
     terminate and cease to be outstanding for any vested Option Shares for
     which the option has not been exercised.  However, this option shall,
     immediately upon Optionee's cessation of Service for any reason, terminate
     and cease to be outstanding with respect to Option Shares in which Optionee
     is not otherwise at that time vested or for which this option is not
     otherwise at that time exercisable.

                                       2.
<PAGE>
 
               (v) Should Optionee's Service be terminated for Misconduct, then
     this option shall terminate immediately and cease to remain outstanding.

          6.   SPECIAL ACCELERATION OF OPTION.
               ------------------------------ 

               (a)  This option, to the extent outstanding at the time of a 
Corporate Transaction but not otherwise fully exercisable, shall automatically
accelerate so that this option shall, immediately prior to the effective date of
the Corporate Transaction, become exercisable for all of the Option Shares at
the time subject to this option and may be exercised for any or all of those
Option Shares as fully-vested shares of Common Stock. No such acceleration of
this option, however, shall occur if and to the extent: (i) this option is, in
connection with the Corporate Transaction, either to be assumed by the successor
corporation (or parent thereof) or to be replaced with a comparable option to
purchase shares of the capital stock of the successor corporation (or parent
thereof) or (ii) this option is to be replaced with a cash incentive program of
the successor corporation which preserves the spread existing on the Option
Shares at the time of the Corporate Transaction (the excess of the Fair Market
Value of those Option Shares over the aggregate Exercise Price payable for such
shares) and provides for subsequent pay-out in accordance with the option
exercise schedule set forth in the Grant Notice. The determination of option
comparability under clause (i) shall be made by the Plan Administrator, and such
determination shall be final, binding and conclusive.

               (b)  Immediately following the Corporate Transaction, this 
option shall terminate and cease to be outstanding, except to the extent assumed
by the successor corporation (or parent thereof) in connection with the
Corporate Transaction.

               (c)  If this option is assumed in connection with a Corporate
Transaction, then this option shall be appropriately adjusted, immediately after
such Corporate Transaction, to apply to the number and class of securities which
would have been issuable to Optionee in consummation of such Corporate
Transaction had the option been exercised immediately prior to such Corporate
Transaction, and appropriate adjustments shall also be made to the Exercise
Price, provided the aggregate Exercise Price shall remain the same.
       --------                                                    

               (d)  This Agreement shall not in any way affect the right of the
Corporation to adjust, reclassify, reorganize or otherwise change its capital or
business structure or to merge, consolidate, dissolve, liquidate or sell or
transfer all or any part of its business or assets.

          7.   ADJUSTMENT IN OPTION SHARES.  Should any change be made to the
               ---------------------------                                   
Common Stock by reason of any stock split, stock dividend, recapitalization,
combination of shares, exchange of shares or other change affecting the
outstanding Common Stock as a class without the Corporation's receipt of
consideration, appropriate adjustments shall be made to (i) the total number
and/or class of securities subject to this option and (ii) the Exercise Price in
order to reflect such change and thereby preclude a dilution or enlargement of
benefits hereunder.

                                       3.
<PAGE>
 
          8.   STOCKHOLDER RIGHTS.  The holder of this option shall not have any
               ------------------                                               
stockholder rights with respect to the Option Shares until such person shall
have exercised the option, paid the Exercise Price and become a holder of record
of the purchased shares.

          9.   MANNER OF EXERCISING OPTION.
               --------------------------- 

               (a)  In order to exercise this option with respect to all or any 
part of the Option Shares for which this option is at the time exercisable,
Optionee (or any other person or persons exercising the option) must take the
following actions:

                    (i)    Execute and deliver to the Corporation a Notice of 
     Exercise for the Option Shares for which the option is exercised.

                    (ii)   Pay the aggregate Exercise Price for the purchased 
     shares in one or more of the following forms:

                           (A) cash or check made payable to the Corporation;

                           (B) a promissory note payable to the Corporation, 
          but only to the extent authorized by the Plan Administrator in
          accordance with Paragraph 13;

                           (C) shares of Common Stock held by Optionee (or any 
          other person or persons exercising the option) for the requisite
          period necessary to avoid a charge to the Corporation's earnings for
          financial reporting purposes and valued at Fair Market Value on the
          Exercise Date; or

                           (D) to the extent the option is exercised for vested 
          Option Shares, through a special sale and remittance procedure
          pursuant to which Optionee (or any other person or persons exercising
          the option) shall concurrently provide irrevocable written
          instructions (I) to a Corporation-designated brokerage firm to effect
          the immediate sale of the purchased shares and remit to the
          Corporation, out of the sale proceeds available on the settlement
          date, sufficient funds to cover the aggregate Exercise Price payable
          for the purchased shares plus all applicable Federal, state and local
          income and employment taxes required to be withheld by the Corporation
          by reason of such exercise and (II) to the Corporation to deliver the
          certificates for the purchased shares directly to such brokerage firm
          in order to complete the sale transaction.

               Except to the extent the sale and remittance procedure is
          utilized in connection with the option exercise, payment of the
          Exercise Price must 

                                       4.
<PAGE>
 
          accompany the Notice of Exercise delivered to the Corporation in
          connection with the option exercise.

                    (iii)  Furnish to the Corporation appropriate documentation
     that the person or persons exercising the option (if other than Optionee)
     have the right to exercise this option.

                    (iv)   Make appropriate arrangements with the Corporation 
     (or Parent or Subsidiary employing or retaining Optionee) for the
     satisfaction of all Federal, state and local income and employment tax
     withholding requirements applicable to the option exercise.

               (b)  As soon as practical after the Exercise Date, the 
Corporation shall issue to or on behalf of Optionee (or any other person or
persons exercising this option) a certificate for the purchased Option Shares,
with the appropriate legends affixed thereto.

               (c)  In no event may this option be exercised for any fractional
shares.

          10.  COMPLIANCE WITH LAWS AND REGULATIONS.
               ------------------------------------ 

               (a)  The exercise of this option and the issuance of the Option
Shares upon such exercise shall be subject to compliance by the Corporation and
Optionee with all applicable requirements of law relating thereto and with all
applicable regulations of any stock exchange (or the Nasdaq National Market, if
applicable) on which the Common Stock may be listed for trading at the time of
such exercise and issuance.

               (b)  The inability of the Corporation to obtain approval from any
regulatory body having authority deemed by the Corporation to be necessary to
the lawful issuance and sale of any Common Stock pursuant to this option shall
relieve the Corporation of any liability with respect to the non-issuance or
sale of the Common Stock as to which such approval shall not have been obtained.
The Corporation, however, shall use its best efforts to obtain all such
approvals.

          11.  SUCCESSORS AND ASSIGNS.  Except to the extent otherwise provided
               ----------------------                                          
in Paragraphs 3 and 6, the provisions of this Agreement shall inure to the
benefit of, and be binding upon, the Corporation and its successors and assigns
and Optionee, Optionee's assigns and the legal representatives, heirs and
legatees of Optionee's estate.

          12.  NOTICES.  Any notice required to be given or delivered to the
               -------                                                      
Corporation under the terms of this Agreement shall be in writing and addressed
to the Corporation at its principal corporate offices.  Any notice required to
be given or delivered to Optionee shall be in writing and addressed to Optionee
at the address indicated below Optionee's signature line on the Grant Notice.
All notices shall be deemed effective upon personal delivery or upon deposit in
the U.S. mail, postage prepaid and properly addressed to the party to be
notified.

                                       5.
<PAGE>
 
          13.  FINANCING.  The Plan Administrator may, in its absolute
               ---------                                              
discretion and without any obligation to do so, permit Optionee to pay the
Exercise Price for the purchased Option Shares by delivering a promissory note
payable to the Corporation.  The terms of any such promissory note (including
the interest rate, the requirements for collateral and the terms of repayment)
shall be established by the Plan Administrator in its sole discretion.(1)

          14.  CONSTRUCTION.  This Agreement and the option evidenced hereby are
               ------------                                                     
made and granted pursuant to the Plan and are in all respects limited by and
subject to the terms of the Plan.  All decisions of the Plan Administrator with
respect to any question or issue arising under the Plan or this Agreement shall
be conclusive and binding on all persons having an interest in this option.

          15.  GOVERNING LAW.  The interpretation, performance and enforcement
               -------------                                                  
of this Agreement shall be governed by the laws of the State of California
without resort to that State's conflict-of-laws rules.

          16.  EXCESS SHARES.  If the Option Shares covered by this Agreement
               -------------                                                 
exceed, as of the Grant Date, the number of shares of Common Stock which may
without stockholder approval be issued under the Plan, then this option shall be
void with respect to those excess shares, unless stockholder approval of an
amendment sufficiently increasing the number of shares of Common Stock issuable
under the Plan is obtained in accordance with the provisions of the Plan.

          17.  ADDITIONAL TERMS APPLICABLE TO AN INCENTIVE OPTION.  In the event
               --------------------------------------------------               
this option is designated an Incentive Option in the Grant Notice, the following
terms and conditions shall also apply to the grant:

               (i)    This option shall cease to qualify for favorable tax
     treatment as an Incentive Option if (and to the extent) this option is
     exercised for one or more Option Shares: (A) more than three (3) months
     after the date Optionee ceases to be an Associate for any reason other than
     death or Permanent Disability or (B) more than twelve (12) months after the
     date Optionee ceases to be an Associate by reason of Permanent Disability.

               (ii)   No installment under this option shall qualify for 
     favorable tax treatment as an Incentive Option if (and to the extent) the
     aggregate Fair Market Value (determined at the Grant Date) of the Common
     Stock for which such installment first becomes exercisable hereunder would,
     when added to the aggregate value (determined as of the respective date or
     dates of grant) of
- ------------------------
(1) Authorization of payment of the Exercise Price  by a promissory note may, 
under currently proposed Treasury Regulations, result in the loss of incentive 
stock option treatment under the Federal tax laws.

                                       6.
<PAGE>
 
     the Common Stock or other securities for which this option or any other
     Incentive Options granted to Optionee prior to the Grant Date (whether
     under the Plan or any other option plan of the Corporation or any Parent or
     Subsidiary) first become exercisable during the same calendar year, exceed
     One Hundred Thousand Dollars ($100,000) in the aggregate. Should such One
     Hundred Thousand Dollar ($100,000) limitation be exceeded in any calendar
     year, this option shall nevertheless become exercisable for the excess
     shares in such calendar year as a Non-Statutory Option.

               (iii) Should the exercisability of this option be accelerated
     upon a Corporate Transaction, then this option shall qualify for favorable
     tax treatment as an Incentive Option only to the extent the aggregate Fair
     Market Value (determined at the Grant Date) of the Common Stock for which
     this option first becomes exercisable in the calendar year in which the
     Corporate Transaction occurs does not, when added to the aggregate value
     (determined as of the respective date or dates of grant) of the Common
     Stock or other securities for which this option or one or more other
     Incentive Options granted to Optionee prior to the Grant Date (whether
     under the Plan or any other option plan of the Corporation or any Parent or
     Subsidiary) first become exercisable during the same calendar year, exceed
     One Hundred Thousand Dollars ($100,000) in the aggregate. Should the
     applicable One Hundred Thousand Dollar ($100,000) limitation be exceeded in
     the calendar year of such Corporate Transaction, the option may
     nevertheless be exercised for the excess shares in such calendar year as a
     Non-Statutory Option.

               (iv)   Should Optionee hold, in addition to this option, one or
     more other options to purchase Common Stock which become exercisable for
     the first time in the same calendar year as this option, then the
     foregoing limitations on the exercisability of such options as Incentive
     Options shall be applied on the basis of the order in which such options
     are granted.

          18.  LEAVE OF ABSENCE.  The following provisions shall apply upon the
               ----------------                                                
Optionee's commencement of an authorized leave of absence:

               (a)  The exercise schedule in effect under the Grant Notice shall
     be frozen as of the first day of the authorized leave, and this option
     shall not become exercisable for any additional installments of the Option
     Shares during the period Optionee remains on such leave.

               (b)  Should Optionee resume active Associate status within sixty
     (60) days after the start date of the authorized leave, Optionee shall, for
     purposes of the exercise schedule set forth in the Grant Notice, receive
     Service credit for the entire period of such leave.  If Optionee does not
     resume active Associate 

                                       7.
<PAGE>
 
     status within such sixty (60)-day period, then no Service credit shall be
     given for the entire period of such leave.

               (c)  If the option is designated as an Incentive Option in the
     Grant Notice, then the following additional provision shall apply:

                    -  If the leave of absence continues for more than ninety
          (90) days, then this option shall automatically convert to a Non-
          Statutory Option under the Federal tax laws on the ninety-first (91st)
          day of such leave, unless the Optionee's reemployment rights are
          guaranteed by statute or by written agreement.  Following any such
          conversion of the option, all subsequent exercises of such option,
          whether effected before or after Optionee's return to active Associate
          status, shall result in an immediate taxable event, and the
          Corporation shall be required to collect from Optionee the Federal,
          state and local income and employment withholding taxes applicable to
          such exercise.

               (d)  In no event shall this option become exercisable for any
     additional Option Shares or otherwise remain outstanding if Optionee does
     not resume Associate status prior to the Expiration Date of the option
     term.

                                       8.
<PAGE>
 
                                   EXHIBIT I

                               NOTICE OF EXERCISE


          I hereby notify E*TRADE Group, Inc. (the "Corporation") that I elect
to purchase            shares of the Corporation's Common Stock (the "Purchased
           ------------
Shares") at the option exercise price of $           per share (the "Exercise
                                          -----------
Price") pursuant to that certain option (the "Option") granted to me under the
Corporation's 1996 Stock Incentive Plan on           , 199_.
                                          -----------     
          Concurrently with the delivery of this Exercise Notice to the
Corporation, I shall hereby pay to the Corporation the Exercise Price for the
Purchased Shares in accordance with the provisions of my agreement with the
Corporation (or other documents) evidencing the Option and shall deliver
whatever additional documents may be required by such agreement as a condition
for exercise.  Alternatively, I may utilize the special broker-dealer sale and
remittance procedure specified in my agreement to effect payment of the Exercise
Price.


                      , 199__
- ----------------------
Date

                              -----------------------------------------
                              Optionee

                              Address:  -------------------------------

                              -----------------------------------------
Print name in exact manner
it is to appear on the
stock certificate:
                              
                              -----------------------------------------
Address to which certificate
is to be sent, if different
from address above:

                              -----------------------------------------

                              -----------------------------------------
Social Security Number:
                              -----------------------------------------
Associate Number:
                              -----------------------------------------
<PAGE>
 
                                    APPENDIX
                                    --------

          The following definitions shall be in effect under the Agreement:

     A.   AGREEMENT shall mean this Stock Option Agreement.
          ---------                                        

     B.   ASSOCIATE shall mean an individual who is in the employ of the
          ---------                                                     
Corporation (or any Parent or Subsidiary), subject to the control and direction
of the employer entity as to both the work to be performed and the manner and
method of performance.

     C.   BOARD shall mean the Corporation's Board of Directors.
          -----                                                 

     D.   CODE shall mean the Internal Revenue Code of 1986, as amended.
          ----                                                          

     E.   COMMON STOCK shall mean the Corporation's common stock.
          ------------                                           

     F.   CORPORATE TRANSACTION shall mean either of the following stockholder-
          ---------------------                                               
approved transactions to which the Corporation is a party:

          (i)   a merger or consolidation in which securities possessing more 
     than fifty percent (50%) of the total combined voting power of the
     Corporation's outstanding securities are transferred to a person or persons
     different from the persons holding those securities immediately prior to
     such transaction, or

          (ii)  the sale, transfer or other disposition of all or substantially 
     all of the Corporation's assets in complete liquidation or dissolution of
     the Corporation.

     G.   CORPORATION shall mean E*TRADE Group, Inc., a Delaware corporation.
          -----------                                                        

     H.   EXERCISE DATE shall mean the date on which the option shall have been
          -------------                                                        
exercised in accordance with Paragraph 9 of the Agreement.

     I.   EXERCISE PRICE shall mean the exercise price per share as specified in
          --------------                                                        
the Grant Notice.

     J.   EXPIRATION DATE shall mean the date on which the option expires as
          ---------------                                                   
specified in the Grant Notice.

     K.   FAIR MARKET VALUE per share of Common Stock on any relevant date shall
          -----------------                                                     
be determined in accordance with the following provisions:

          (i)  If the Common Stock is at the time traded on the Nasdaq National
     Market, then the Fair Market Value shall be the closing selling price per
     share of Common Stock on the date in question, as the price is reported by
     the National 

                                     A-1.
<PAGE>
 
     Association of Securities Dealers on the Nasdaq National Market or any
     successor system. If there is no closing selling price for the Common Stock
     on the date in question, then the Fair Market Value shall be the closing
     selling price on the last preceding date for which such quotation exists.

          (ii)  If the Common Stock is at the time listed on any Stock Exchange,
     then the Fair Market Value shall be the closing selling price per share of
     Common Stock on the date in question on the Stock Exchange determined by
     the Plan Administrator to be the primary market for the Common Stock, as
     such price is officially quoted in the composite tape of transactions on
     such exchange.  If there is no closing selling price for the Common Stock
     on the date in question, then the Fair Market Value shall be the closing
     selling price on the last preceding date for which such quotation exists.

     L.   GRANT DATE shall mean the date of grant of the option as specified in
          ----------                                                           
the Grant Notice.

     M.   GRANT NOTICE shall mean the Notice of Grant of Stock Option
          ------------                                               
accompanying the Agreement, pursuant to which Optionee has been informed of the
basic terms of the option evidenced hereby.

     N.   INCENTIVE OPTION shall mean an option which satisfies the requirements
          ----------------                                                      
of Code Section 422.

     O.   MISCONDUCT shall mean the commission of any act of fraud, embezzlement
          ----------                                                            
or dishonesty by Optionee, any unauthorized use or disclosure by Optionee of
confidential information or trade secrets of the Corporation (or any Parent or
Subsidiary), or any other intentional misconduct by Optionee adversely affecting
the business or affairs of the Corporation (or any Parent or Subsidiary) in a
material manner.  The foregoing definition shall not be deemed to be inclusive
of all the acts or omissions which the Corporation (or any Parent or Subsidiary)
may consider as grounds for the dismissal or discharge of Optionee or any other
individual in the Service of the Corporation (or any Parent or Subsidiary).

     P.   NON-STATUTORY OPTION shall mean an option not intended to satisfy the
          --------------------                                                 
requirements of Code Section 422.

     Q.   NOTICE OF EXERCISE shall mean the notice of exercise in the form
          ------------------                                              
attached hereto as Exhibit I.

     R.  OPTION SHARES shall mean the number of shares of Common Stock subject
         -------------                                                        
to the option as specified in the Grant Notice.

     S.   OPTIONEE shall mean the person to whom the option is granted as
          --------                                                       
specified in the Grant Notice.

                                     A-2.
<PAGE>
 
     T.   PARENT shall mean any corporation (other than the Corporation) in an
          ------                                                              
unbroken chain of corporations ending with the Corporation, provided each
corporation in the unbroken chain (other than the Corporation) owns, at the time
of the determination, stock possessing fifty percent (50%) or more of the total
combined voting power of all classes of stock in one of the other corporations
in such chain.

     U.   PERMANENT DISABILITY shall mean the inability of Optionee to engage in
          --------------------                                                  
any substantial gainful activity by reason of any medically determinable
physical or mental impairment which is expected to result in death or has lasted
or can be expected to last for a continuous period of twelve (12) months or
more.

     V.   PLAN shall mean the Corporation's 1996  Stock Incentive Plan.
          ----                                                         

     W.   PLAN ADMINISTRATOR shall mean either the Board or a committee of the
          ------------------                                                  
Board acting in its administrative capacity under the Plan.

     X.   SERVICE shall mean the Optionee's performance of services for the
          -------                                                          
Corporation (or any Parent or Subsidiary) in the capacity of an Associate, a
non-employee member of the board of directors or a consultant or independent
advisor.

     Y.   STOCK EXCHANGE shall mean the American Stock Exchange or the New York
          --------------                                                       
Stock Exchange.

     Z.   SUBSIDIARY shall mean any corporation (other than the Corporation) in
          ----------                                                           
an unbroken chain of corporations beginning with the Corporation, provided each
corporation (other than the last corporation) in the unbroken chain owns, at the
time of the determination, stock possessing fifty percent (50%) or more of the
total combined voting power of all classes of stock in one of the other
corporations in such chain.

                                     A-3.

<PAGE>
 
                                                                  EXHIBIT 99.4

                                   ADDENDUM
                                      TO
                            STOCK OPTION AGREEMENT

          The following provisions are hereby incorporated into, and are hereby
made a part of, that certain Stock Option Agreement dated 2~ (the "Option
Agreement") by and between E*TRADE Group, Inc. (the "Corporation") and 1~
("Optionee") evidencing the stock option (the "Option") granted on such date to
Optionee under the terms of the Corporation's 1996 Stock Incentive Plan, and
such provisions shall be effective immediately.  All capitalized terms in this
Addendum, to the extent not otherwise defined herein, shall have the meanings
assigned to them in the Option Agreement.

                        LIMITED STOCK APPRECIATION RIGHT

          1.  Optionee is hereby granted a limited stock appreciation right in
tandem with the Option, exercisable upon the terms set forth below:

               (i) Should a Hostile Take-Over occur at any time after the Option
     has been outstanding for a period of at least six (6) months measured from
     the Effective Date of this Addendum indicated below, then Optionee shall
     have the unconditional right (exercisable during the thirty (30)-day period
     following such Hostile Take-Over) to surrender the Option to the
     Corporation, to the extent the Option is at the time exercisable for vested
     shares of Common Stock.  In return for the surrendered Option, Optionee
     shall receive a cash distribution from the Corporation in an amount equal
     to the excess of (A) the Take-Over Price of the shares of Common Stock
     which are at the time vested under the surrendered Option (or surrendered
     portion) over (B) the aggregate Exercise Price payable for such shares.

               (ii) To exercise this limited stock appreciation right, Optionee
     must, during the applicable thirty (30)-day exercise period, provide the
     Corporation with written notice of the option surrender in which there is
     specified the number of Option Shares as to which the Option is being
     surrendered.  Such notice must be accompanied by the return of Optionee's
     copy of the Option Agreement, together with any written amendments to such
     Agreement.  The cash distribution shall be paid to Optionee within five (5)
     days following such delivery date, and neither the approval of the Plan
     Administrator nor the consent of the Board shall be required in connection
     with such option surrender and cash distribution.  Upon receipt of such
     cash distribution, the Option shall be cancelled with respect to the Option
     Shares for which the Option has been surrendered, and Optionee shall cease
     to have any further right to acquire those Option Shares under the Option
     Agreement.  The Option shall, however, remain outstanding and exercisable
     for the balance of the Option Shares (if any) in accordance with the terms
     of the 
<PAGE>
 
     Option Agreement, and the Corporation shall issue a new stock option
     agreement (substantially in the same form of the surrendered Option
     Agreement) for those remaining Option Shares.

               (iii)  In no event may this limited stock appreciation right be
     exercised when there is not a positive spread between the Fair Market Value
     of the Option Shares and the aggregate Exercise Price payable for such
     shares.  This limited stock appreciation right shall in all events
     terminate upon the expiration or sooner termination of the option term and
     may not be assigned or transferred by Optionee.

          2.      For purposes of this Addendum, the following definitions shall
be in effect:

               (i) A HOSTILE TAKE-OVER shall be deemed to occur in the event (A)
     any person or related group of persons (other than the Corporation or a
     person that directly or indirectly controls, is controlled by, or is under
     common control with, the Corporation) directly or indirectly acquires
     beneficial ownership (within the meaning of Rule 13d-3 of the Securities
     Exchange Act of 1934, as amended) of securities possessing more than fifty
     percent (50%) of the total combined voting power of the Corporation's
     outstanding securities pursuant to a tender or exchange offer made directly
     to the Corporation's stockholders which the Board does not recommend such
     stockholders to accept, AND (B) more than fifty percent (50%) of the
     securities so acquired in such tender or exchange offer are accepted from
     holders other than the officers and directors of the Corporation subject to
     the short-swing profit restrictions of Section 16 of the Securities
     Exchange Act of 1934, as amended.

               (ii) The TAKE-OVER PRICE per share shall be deemed to be equal to
     the greater of (A) the Fair Market Value per Option Share on the option
         -------                                                            
     surrender date or (B) the highest reported price per share of Common Stock
     paid by the tender offeror in effecting the Hostile Take-Over.  However, if
     the surrendered Option is designated as an Incentive Option in the Grant
     Notice, then the Take-Over Price shall not exceed the clause (A) price per
     share.

                                       2
<PAGE>
 
          IN WITNESS WHEREOF, E*TRADE Group, Inc. has caused this Addendum to be
executed by its duly-authorized officer, and Optionee has executed this
Addendum, all as of the Effective Date specified below.


                              E*TRADE GROUP, INC.

                              By:
                                 ------------------------------------------
                              Title:
                                     --------------------------------------

 
                              ---------------------------------------------
                              1-, OPTIONEE

EFFECTIVE DATE: _______________, 199_

                                       3
 

<PAGE>
 
                                                                    EXHIBIT 99.5

                                    ADDENDUM
                                       TO
                             STOCK OPTION AGREEMENT

          The following provisions are hereby incorporated into, and are hereby
made a part of, that certain Stock Option Agreement dated 2- (the "Option
Agreement") by and between E*TRADE Group, Inc. (the "Corporation") and 1-
("Optionee") evidencing the stock option (the "Option") granted on such date to
Optionee under the terms of the Corporation's 1996 Stock Incentive Plan, and
such provisions shall be effective immediately.  All capitalized terms in this
Addendum, to the extent not otherwise defined herein, shall have the meanings
assigned to them in the Option Agreement.

                       INVOLUNTARY TERMINATION FOLLOWING
                               CHANGE IN CONTROL

          1.  The Option shall not accelerate upon the occurrence of a Change in
Control, and the Option shall, over Optionee's period of Service following such
Change in Control, continue to become exercisable for the Option Shares in one
or more installments in accordance with the provisions of the Option Agreement.
However, immediately upon an Involuntary Termination of Optionee's Service
within eighteen (18) months following the Change in Control, the Option, to the
extent outstanding at the time but not otherwise fully exercisable, shall
automatically accelerate so that the Option shall become immediately exercisable
for all the Option Shares at the time subject to the Option and may be exercised
for any or all of those Option Shares as fully vested shares.  The Option shall
remain so exercisable until the earlier of (i) the Expiration Date or (ii) the
                                -------                                       
expiration of the one (1)-year period measured from the date of the Involuntary
Termination.

          2.  For purposes of this Addendum, a CHANGE IN CONTROL shall be deemed
to occur in the event of a change in ownership or control of the Corporation
effected through either of the following transactions:

          (i) the acquisition, directly or indirectly, by any person or related
group of persons (other than the Corporation or a person that directly or
indirectly controls, is controlled by, or is under common control with, the
Corporation) of beneficial ownership (within the meaning of Rule 13d-3 of the
Securities Exchange Act of 1934, as amended) of securities possessing more than
fifty percent (50%) of the total combined voting power of the Corporation's
outstanding securities pursuant to a tender or exchange offer made directly to
the Corporation's stockholders which the Board does not recommend such
stockholders to accept, or

          (ii) a change in the composition of the Board over a period of thirty-
six (36) consecutive months or less such that a majority of the Board members
ceases, by reason of one or more contested elections for Board membership, to be
comprised of individuals who either (A) have been Board members continuously
since the 
<PAGE>
 
beginning of such period or (B) have been elected or nominated for election as
Board members during such period by at least a majority of the Board members
described in clause (A) who were still in office at the time such election or
nomination was approved by the Board.

          3.  For purposes of this Addendum, an INVOLUNTARY TERMINATION shall
mean the termination of Optionee's Service by reason of:

          (i) Optionee's involuntary dismissal or discharge by the Corporation
for reasons other than Misconduct, or

          (ii) Optionee's voluntary resignation following (A) a change in
Optionee's position with the Corporation (or Parent or Subsidiary employing
Optionee) which materially reduces Optionee's level of responsibility, (B) a
reduction in Optionee's level of compensation (including base salary, fringe
benefits and participation in any corporate-performance based bonus or incentive
programs) by more than fifteen percent (15%) or (C) a relocation of Optionee's
place of employment by more than fifty (50) miles, provided and only if such
change, reduction or relocation is effected by the Corporation without
Optionee's consent.

          4.  The provisions of Paragraph 1 of this Addendum shall govern the
period for which the Option is to remain exercisable following the Involuntary
Termination of Optionee's Service within eighteen (18) months after the Change
in Control and shall supersede any provisions to the contrary in Paragraph 5 of
the Option Agreement.

          IN WITNESS WHEREOF, E*TRADE Group, Inc. has caused this Addendum to be
executed by its duly-authorized officer, and Optionee has executed this
Addendum, all as of the Effective Date specified below.
           
                              E*TRADE GROUP, INC.

                              By:
                                  ------------------------------------------
                              Title:
                                    ----------------------------------------

 
                              ----------------------------------------------
                              1-, OPTIONEE

EFFECTIVE DATE: _____________________, 199_

                                       2

<PAGE>
 
                                                                    EXHIBIT 99.6

                                    ADDENDUM
                                       TO
                             STOCK OPTION AGREEMENT


     The following provisions are hereby incorporated into, and are hereby made
a part of, that certain Stock Option Agreement dated 2- (the "Option Agreement")
by and between E*TRADE Group, Inc. (the "Corporation") and 1- ("Optionee")
evidencing the stock option (the "Option") granted on such date to Optionee
under the terms of the Corporation's 1996 Stock Incentive Plan, and such
provisions shall be effective immediately. All capitalized terms in this
Addendum, to the extent not otherwise defined herein, shall have the meanings
assigned to them in the Option Agreement.

                       INVOLUNTARY TERMINATION FOLLOWING
                             CORPORATE TRANSACTION

     1.  To the extent the Option is, in connection with a Corporate
Transaction, to be assumed or replaced with a comparable option in accordance
with Paragraph 6 of the Option Agreement, the Option shall not accelerate upon
the occurrence of that Corporate Transaction, and the Option shall accordingly
continue, over Optionee's period of Service after the Corporate Transaction, to
become exercisable for the Option Shares in one or more installments in
accordance with the provisions of the Option Agreement. However, immediately
upon an Involuntary Termination of Optionee's Service within eighteen (18)
months following such Corporate Transaction, the Option (or any replacement
grant), to the extent outstanding at the time but not otherwise fully
exercisable, shall automatically accelerate so that the Option shall become
immediately exercisable for all the Option Shares at the time subject to the
Option and may be exercised for any or all of those Option Shares as fully
vested shares. The Option shall remain so exercisable until the earlier of (i)
                                                                -------
the Expiration Date or (ii) the expiration of the one (1)-year period measured
from the date of the Involuntary Termination.

     2.  For purposes of this Addendum, an INVOLUNTARY TERMINATION shall mean
the termination of Optionee's Service by reason of:

               (i) Optionee's involuntary dismissal or discharge by the
     Corporation for reasons other than Misconduct, or

               (ii) Optionee's voluntary resignation following (A) a change in
     Optionee's position with the Corporation (or Parent or Subsidiary employing
     Optionee) which materially reduces Optionee's level of responsibility, (B)
     a reduction in Optionee's level of compensation (including base salary,
     fringe benefits and participation in any corporate-performance based bonus
     or incentive programs) by more than fifteen percent (15%) or 
<PAGE>
 
     (C) a relocation of Optionee's place of employment by more than fifty (50)
     miles, provided and only if such change, reduction or relocation is
     effected by the Corporation without Optionee's consent.

          3.      The provisions of Paragraph 1 of this Addendum shall govern
the period for which the Option is to remain exercisable following the
Involuntary Termination of Optionee's Service within eighteen (18) months after
the Corporate Transaction and shall supersede any provisions to the contrary in
Paragraph 5 of the Option Agreement.

          IN WITNESS WHEREOF, E*TRADE Group, Inc. has caused this Addendum to be
executed by its duly-authorized officer, and Optionee has executed this
Addendum, all as of the Effective Date specified below.

                                    E*TRADE GROUP, INC.

                                    By:
                                       ---------------------------------------
                                    Title:
                                          ------------------------------------

                                    --------------------------------------
                                    1-, OPTIONEE


EFFECTIVE DATE: _____________, 199_

                                       2

<PAGE>
 
                                                                    EXHIBIT 99.7

                                                                   INITIAL GRANT
                                                                   -------------

                              E*TRADE GROUP, INC.
                   NOTICE OF GRANT OF NON-ASSOCIATE DIRECTOR
                   -----------------------------------------
                            AUTOMATIC STOCK OPTION
                            ----------------------


          Notice is hereby given of the following option grant (the "Option") to
purchase shares of the Common Stock of E*TRADE Group, Inc. (the "Corporation"):

          Optionee: ______________________________________________________
          -------- 
          Grant Date: ____________________________________________________
          ---------- 
          Exercise Price:  $___________________________________ per share
          --------------                                                 
          Number of Option Shares: 20,000 shares
          -----------------------               
          Expiration Date: _______________________________________________
          --------------- 
          Type of Option:    Non-Statutory Stock Option
          --------------                                                
          Date Exercisable:  Immediately Exercisable
          ----------------                                              

          Vesting Schedule:  Each option shall be immediately exercisable for
          ----------------                                                   
          any or all of the option shares.  However, any shares purchased under
          the option shall be subject to repurchase by the Corporation, at the
          exercise price paid per share, upon the Optionee's cessation of Board
          service prior to vesting in those shares.  Each initial 20,000-share
          grant shall vest, and the Corporation's repurchase right shall lapse,
          in a series of four (4) successive equal annual installments over the
          Optionee's period of continued service as a Board member, with the
          first such installment to vest upon the Optionee's completion of one
          (1) year of Board service measured from the option grant date.  In no
          event shall any additional Option Shares vest after Optionee's
          cessation of Board Service.

          Optionee understands and agrees that the Option is granted subject to
and in accordance with the terms of the automatic option grant program under the
E*TRADE Group, Inc. 1996 Stock Incentive Plan (the "Plan").  Optionee further
agrees to be bound by the terms of the Plan and the terms of the Option as set
forth in the Automatic Stock Option Agreement attached hereto as Exhibit A.

          Optionee hereby acknowledges receipt of a copy of the official
prospectus for the Plan in the form attached hereto as Exhibit B.  A copy of the
Plan is available upon request made 

<PAGE>
 
to the Corporate Secretary at the Corporation's principal offices.
 
          REPURCHASE RIGHT.  OPTIONEE HEREBY AGREES THAT ALL UNVESTED OPTION
          ----------------                                                  
SHARES ACQUIRED UPON THE EXERCISE OF THE OPTION SHALL NOT BE TRANSFERABLE AND
SHALL BE SUBJECT TO REPURCHASE BY THE CORPORATION, AT THE EXERCISE PRICE PAID
PER SHARE, UPON OPTIONEE'S TERMINATION OF SERVICES AS A MEMBER OF THE
CORPORATION'S BOARD OF DIRECTORS.  THE TERMS AND CONDITIONS OF SUCH REPURCHASE
RIGHT SHALL BE SPECIFIED IN A STOCK PURCHASE AGREEMENT, IN FORM AND SUBSTANCE
SATISFACTORY TO THE CORPORATION, EXECUTED BY OPTIONEE AT THE TIME OF THE OPTION
EXERCISE.

          No Impairment of Rights.  Nothing in this Notice or the attached
          -----------------------                                         
Automatic Stock Option Agreement or in the Plan shall interfere with or
otherwise restrict in any way the rights of the Corporation or the Corporation's
stockholders to remove Optionee from the Board at any time in accordance with
the provisions of applicable law.

          Definitions.  All capitalized terms in this Notice shall have the
          -----------                                                      
meaning assigned to them in this Notice or in the attached Automatic Stock
Option Agreement.

________________________, 199__
     Date


                                    E*TRADE GROUP, INC.


                                    By: ______________________________

                                    Title: ___________________________


                                    ----------------------------------
                                    OPTIONEE

                                    Address: _________________________

                                    __________________________________

ATTACHMENTS
- -----------
Exhibit A - Automatic Stock Option Agreement
Exhibit B - Plan Summary and Prospectus

                                       2.

<PAGE>
 
                                                                    EXHIBIT 99.8

                                                                    ANNUAL GRANT
                                                                    ------------

                              E*TRADE GROUP, INC.
                   NOTICE OF GRANT OF NON-ASSOCIATE DIRECTOR
                   -----------------------------------------
                            AUTOMATIC STOCK OPTION
                            ----------------------


     Notice is hereby given of the following option grant (the "Option") to
purchase shares of the Common Stock of E*TRADE Group, Inc. (the "Corporation"):

          Optionee: ___________________________________________________________
          -------- 
          Grant Date: _________________________________________________________
          ---------- 
          Exercise Price:  $___________________________________ per share
          --------------                                                 
          Number of Option Shares:   5,000 shares
          -----------------------              
          Expiration Date: ___________________________________________________
          --------------- 
          Type of Option:            Non-Statutory Stock Option
          --------------                                                
          Date Exercisable:          Immediately Exercisable
          ----------------                                              

          Vesting Schedule:  The Option Shares shall initially be unvested and
          ----------------                                                    
          subject to repurchase by the Corporation at the Exercise Price paid
          per share.  Optionee shall acquire a vested interest in, and the
          Corporation's repurchase right will accordingly lapse with respect to
          the Option Shares, upon Optionee's completion of two (2) years of
          service as a member of the Corporation's Board of Directors (the
          "Board") measured from the Grant Date.  In no event shall any
          additional Option Shares vest after Optionee's cessation of Board
          service.

          Optionee understands and agrees that the Option is granted subject to
and in accordance with the terms of the automatic option grant program under the
E*TRADE Group, Inc. 1996 Stock Incentive Plan (the "Plan").  Optionee further
agrees to be bound by the terms of the Plan and the terms of the Option as set
forth in the Automatic Stock Option Agreement attached hereto as Exhibit A.

          Optionee hereby acknowledges receipt of a copy of the official
prospectus for the Plan in the form attached hereto as Exhibit B.  A copy of the
Plan is available upon request made to the Corporate Secretary at the 
Corporation's principal offices.

<PAGE>
 
          REPURCHASE RIGHT.  OPTIONEE HEREBY AGREES THAT ALL UNVESTED OPTION
          ----------------                                                  
SHARES ACQUIRED UPON THE EXERCISE OF THE OPTION SHALL NOT BE TRANSFERABLE AND
SHALL BE SUBJECT TO REPURCHASE BY THE CORPORATION, AT THE EXERCISE PRICE PAID
PER SHARE, UPON OPTIONEE'S TERMINATION OF SERVICES AS A MEMBER OF THE
CORPORATION'S BOARD OF DIRECTORS.  THE TERMS AND CONDITIONS OF SUCH REPURCHASE
RIGHT SHALL BE SPECIFIED IN A STOCK PURCHASE AGREEMENT, IN FORM AND SUBSTANCE
SATISFACTORY TO THE CORPORATION, EXECUTED BY OPTIONEE AT THE TIME OF THE OPTION
EXERCISE.

          No Impairment of Rights.  Nothing in this Notice or the attached
          -----------------------                                         
Automatic Stock Option Agreement or in the Plan shall interfere with or
otherwise restrict in any way the rights of the Corporation or the Corporation's
stockholders to remove Optionee from the Board at any time in accordance with
the provisions of applicable law.

          Definitions.  All capitalized terms in this Notice shall have the
          -----------                                                      
meaning assigned to them in this Notice or in the attached Automatic Stock
Option Agreement.

________________________, 199__
     Date

                                          E*TRADE GROUP, INC.


                                          By: __________________________________

                                          Title: _______________________________


                                          --------------------------------------
                                          OPTIONEE

                                          Address: _____________________________

                                          ______________________________________


ATTACHMENTS
- -----------
Exhibit A - Automatic Stock Option Agreement
Exhibit B - Plan Summary and Prospectus

                                       2.

<PAGE>
 
                                                                    EXHIBIT 99.9


                              E*TRADE GROUP INC.
                       AUTOMATIC STOCK OPTION AGREEMENT
                       --------------------------------



RECITALS
- --------

     A.  The Corporation has implemented an automatic option grant program under
the Corporation's 1996 Stock Incentive Plan (the "Plan") pursuant to which
eligible non-associate members of the Corporation's Board of Directors (the
"Board") will automatically receive special option grants at periodic intervals
over their period of Board service in order to provide such individuals with a
meaningful incentive to continue to serve as a member of the Board.

     B.  Optionee is an eligible non-associate Board member, and this Agreement
is executed pursuant to, and is intended to carry out the purposes of, the Plan
in connection with the automatic grant of a stock option to purchase shares of
the Corporation's common stock ("Common Stock") under the Plan.

     C.  The granted option is intended to be a non-statutory option which does
not meet the requirements of Section 422 of the Internal Revenue Code.
- ---                                                                   

     D.  All capitalized terms in this Agreement, to the extent not otherwise
defined in the Agreement, shall have the meaning assigned to them in the
attached Appendix.

     NOW, THEREFORE, it is hereby agreed as follows:

          1.  GRANT OF OPTION.  The Corporation hereby grants to Optionee, as
              ---------------                                                
of the Grant Date, a Non-Statutory Option to purchase up to the number of Option
Shares specified in the Grant Notice.  The Option Shares shall be purchasable
from time to time during the option term specified in Paragraph 2 at the
Exercise Price.

          2.  OPTION TERM.  This option shall have a maximum term of ten (10)
              -----------                                                    
years measured from the Grant Date and shall accordingly expire at the close of
business on the Expiration Date, unless sooner terminated in accordance with
Paragraph 5, 6 or 7.

          3.  LIMITED TRANSFERABILITY.  This option may, in connection with the
              -----------------------                                          
Optionee's estate plan, be assigned in whole or in part during Optionee's
lifetime to one or more members of the Optionee's immediate family or to a trust
established for the exclusive benefit of one or more such family members. The
assigned portion shall be exercisable only by the person or persons who acquire
a proprietary interest in the option pursuant to such assignment. The terms
applicable to the assigned portion shall be the same as those in effect for this
option immediately prior to such assignment and shall be set forth in such
documents issued to the
<PAGE>
 
assignee as the Corporation may deem appropriate. Should the Optionee die while
holding this option, then this option shall be transferred in accordance with
Optionee's will or the laws of descent and distribution.

          4.  EXERCISABILITY/VESTING.
              ---------------------- 

              A.   This option shall be immediately exercisable for any or all
of the Option Shares, whether or not the Option Shares are vested in accordance
with the Vesting Schedule set forth in the Grant Notice, and shall remain so
exercisable until the Expiration Date or the sooner termination of the option
term under Paragraph 5,6 or 7.

              B.   Optionee shall, in accordance with the Vesting Schedule set
forth in the Grant Notice, vest in the Option Shares in one or more installments
over his or her period of Board service. Vesting in the Option Shares may be
accelerated pursuant to the provisions of Paragraph 5, 6 or 7. In no event,
however, shall any additional Option Shares vest following Optionee's cessation
of service as a Board member.

          5.  CESSATION OF BOARD SERVICE.  Should Optionee's service as a Board
              --------------------------                                       
member cease while this option remains outstanding, then the option term
specified in Paragraph 2 shall terminate (and this option shall cease to be
outstanding) prior to the Expiration Date in accordance with the following
provisions:

              -    Should Optionee cease to serve as a Board member for any
     reason (other than death or Permanent Disability) while holding this
     option, then the period for exercising this option shall be reduced to a
     twelve (12)-month period commencing with the date of such cessation of
     Board service, but in no event shall this option be exercisable at any time
     after the Expiration Date. During such limited period of exercisability,
     this option may not be exercised in the aggregate for more than the number
     of Option Shares (if any) in which the Optionee is vested on the date
     Optionee ceases service as a Board member. Upon the earlier of (i) the
                                                         -------     
     expiration of such twelve (12)-month period or (ii) the specified
     Expiration Date, the option shall terminate and cease to be exercisable
     with respect to any vested Option Shares for which the option has not been
     exercised.

              -    Should Optionee die during the twelve (12)-month period
     following his or her cessation of Board service, then the personal
     representative of Optionee's estate or the person or persons to whom the
     option is transferred pursuant to Optionee's will or in accordance with the
     laws of descent and distribution shall have the right to exercise this
     option for any or all of the Option Shares in which the Optionee is vested
     at the time of Optionee's cessation of Board service (less any Option
     Shares purchased by Optionee after such cessation of Board service but
     prior to death). Such right of exercise shall terminate, and this option
     shall accordingly cease to be exercisable for such vested Option Shares,
     upon the earlier of (A) the expiration of the twelve (12)-month period
     measured

                                       2.
<PAGE>
 
     from the date of Optionee's cessation of Board service or (B) the specified
     Expiration Date of the option term.

              -    Should Optionee cease service as a Board member by reason of
     death or Permanent Disability, then all Option Shares at the time subject
     to this option but not otherwise vested shall immediately vest in full so
     that the Optionee (or the personal representative of the Optionee's estate
     or the person or persons to whom the option is transferred upon the
     Optionee's death) shall have the right to exercise this option for any or
     all of the Option Shares as fully-vested shares of Common Stock at any time
     prior to the earlier of (A) the expiration of the twelve (12)-month period
                  -------
     measured from the date of the Optionee's cessation of Board service or (B)
     the specified Expiration Date.

              -    Upon Optionee's cessation of Board service for any reason
     other than death or Permanent Disability, this option shall immediately
     terminate and cease to be outstanding with respect to any and all Option
     Shares in which the Optionee is not otherwise at that time vested in
     accordance with the normal Vesting Schedule set forth in the Grant Notice
     or the special vesting acceleration provisions of Paragraph 6 or 7 below.

          6.  CORPORATE TRANSACTION.
              --------------------- 

              A.   In the event of a Corporate Transaction, the shares of Common
Stock at the time subject to each outstanding option but not otherwise vested
shall automatically vest in full so that each option shall, immediately prior to
the specified effective date for the Corporate Transaction, become fully
exercisable for all of the shares of Common Stock at the time subject to such
option and may be exercised for all of any portion of those shares as fully-
vested shares of Common Stock.  Immediately following the consummation of the
Corporate Transaction, this option shall terminate and cease to be outstanding,
except to the extent assumed by the successor corporation or its parent company.

              B.   Each option which is assumed in connection with a Corporate
Transaction shall be appropriately adjusted, immediately after such Corporate
Transaction, to apply to the number and class of securities which would have
been issuable to Optionee in consummation of such Corporate Transaction had the
option been exercised immediately prior to such Corporate Transaction.
Appropriate adjustments shall also be made to the Exercise Price payable per
share under each outstanding option, provided the aggregate Exercise Price for
                                     --------                                 
such securities shall remain the same.

          7.  CHANGE IN CONTROL/HOSTILE TAKE-OVER.
              ----------------------------------- 

              A.   All Option Shares subject to this option at the time of a
Change in Control but not otherwise vested shall automatically vest so that this
option shall, immediately prior to the effective date of such Change in Control,
become exercisable for any or all of those Option

                                       3.
<PAGE>
 
Shares as fully-vested shares of Common Stock. This option shall remain
exercisable for such fully-vested Option Shares until the earliest to occur of
                                                          --------
(i) the specified Expiration Date, (ii) the sooner termination of this option in
accordance with Paragraph 5 or 6 or (iii) the surrender of this option under
Paragraph 7.B.

          B.  Provided this option has been outstanding for at least six (6)
months prior to the occurrence of a Hostile Take-Over, Optionee shall have an
unconditional right (exercisable during the thirty (30)-day period immediately
following the consummation of such Hostile Take-Over) to surrender this option
to the Corporation in exchange for a cash distribution from the Corporation in
an amount equal to the excess of (i) the Take-Over Price of the Option Shares at
the time subject to the surrendered option (whether or not those Option Shares
are otherwise at the time vested) over (ii) the aggregate Exercise Price payable
for such shares.  This Paragraph 7.B limited stock appreciation right shall in
all events terminate upon the expiration or sooner termination of the option
term and may not be assigned or transferred by Optionee.

          C.  To exercise the Paragraph 7.B limited stock appreciation right,
Optionee must, during the applicable thirty (30)-day exercise period, provide
the Corporation with written notice of the option surrender in which there is
specified the number of Option Shares as to which the Option is being
surrendered.  Such notice must be accompanied by the return of Optionee's copy
of this Agreement, together with any written amendments to such Agreement.  The
cash distribution shall be paid to Optionee within five (5) days following such
delivery date, and neither the approval of the Plan Administrator nor the
consent of the Board shall be required in connection with such option surrender
and cash distribution.  Upon receipt of such cash distribution, this option
shall be cancelled with respect to the shares subject to the surrendered option
(or the surrendered portion), and Optionee shall cease to have any further right
to acquire those Option Shares under this Agreement.  The option shall, however,
remain outstanding for the balance of the Option Shares (if any) in accordance
with the terms and provisions of this Agreement, and the Corporation shall
accordingly issue a new stock option agreement (substantially in the same form
as this Agreement) for those remaining Option Shares.

          8.  ADJUSTMENT IN OPTION SHARES.  Should any change be made to the
              ---------------------------                                   
Common Stock by reason of any stock split, stock dividend, recapitalization,
combination of shares, exchange of shares or other change affecting the
outstanding Common Stock as a class without the Corporation's receipt of
consideration, appropriate adjustments shall be made to (i) the total number
and/or class of securities subject to this option and (ii) the Exercise Price in
order to reflect such change and thereby preclude a dilution or enlargement of
benefits hereunder; provided, however, that the aggregate Exercise Price shall
                    --------
remain the same.

          9.  STOCKHOLDER RIGHTS.  The holder of this option shall not have any
              ------------------                                               
stockholder rights with respect to the Option Shares until such person shall
have exercised the option, paid the Exercise Price and become a holder of record
of the purchased shares.

                                       4.
<PAGE>

          10. MANNER OF EXERCISING OPTION.
              --------------------------- 
 
              A.   In order to exercise this option for all or any part of the
Option Shares for which the option is at the time exercisable, Optionee (or in
the case of exercise after Optionee's death, Optionee's executor, administrator,
heir or legatee, as the case may be) must take the following actions:

                   (i)    To the extent the option is exercised for vested
     Option Shares, the Secretary of the Corporation shall be provided with
     written notice of the option exercise (the "Exercise Notice"), in
     substantially the form of Exhibit I attached hereto, in which there is
     specified the number of vested Option Shares to be purchased under the
     exercised option. To the extent the option is exercised for one or more
     unvested Option Shares, the Optionee (or other person exercising the
     option) shall deliver to the Secretary of the Corporation a Purchase
     Agreement for those unvested Option Shares.

                   (ii)   The aggregate Exercise Price for the purchased shares
     shall be paid in one or more of the following alternative forms:

                   -      full payment in cash or check made payable to the
     Corporation's order; or

                   -      full payment in shares of Common Stock held by
     Optionee (or any other person or persons exercising the option) for the
     requisite period necessary to avoid a charge to the Corporation's earnings
     for financial reporting purposes and valued at Fair Market Value on the
     Exercise Date; or

                   -      to the extent the option is exercised for vested
     Option Shares, full payment effected through a broker-dealer sale and
     remittance procedure pursuant to which Optionee shall provide irrevocable
     written instructions (A) to a Corporation-designated brokerage firm to
     effect the immediate sale of the vested shares purchased under the option
     and remit to the Corporation, out of the sale proceeds available on the
     settlement date, sufficient funds to cover the aggregate Exercise Price
     payable for those shares plus the applicable Federal, State and local
     income taxes required to be withheld by the Corporation by reason of such
     exercise and (B) to the Corporation to deliver the certificates for the
     purchased shares directly to such brokerage firm in order to complete the
     sale.

                   (iii)  Appropriate documentation evidencing the right to
     exercise this option shall be furnished the Corporation if the person or
     persons exercising the option is other than the Optionee.

                   (iv)   Appropriate arrangement must be made with the
     Corporation for the satisfaction of all Federal, State and local income tax
     withholding requirements applicable to the option exercise.

                                       5.
<PAGE>
 
              B.   Except to the extent the sale and remittance procedure
specified above is utilized in connection with the exercise of the option for
vested shares, payment of the Exercise Price for the purchased shares must
accompany the Exercise Notice or Purchase Agreement delivered to the Corporation
in connection with the option exercise.

              C.   As soon as practical after the Exercise Date, the Corporation
shall issue to or on behalf of Optionee (or any other person or persons
exercising this option) a certificate or certificates representing the purchased
Option Shares. To the extent any such Option Shares are unvested, the
certificates for those Option Shares shall be endorsed with an appropriate
legend evidencing the Corporation's repurchase rights and may be held in escrow
with the Corporation until such shares vest.

              D.   In no event may this option be exercised for any fractional
shares.

          11. NO IMPAIRMENT OF RIGHTS.  This Agreement shall not in any way
              -----------------------                                      
affect the right of the Corporation to adjust, reclassify, reorganize or
otherwise make changes in its capital or business structure or to merge,
consolidate, dissolve, liquidate or sell or transfer all or any part of its
business or assets.  Nor shall this Agreement in any way be construed or
interpreted so as to affect adversely or otherwise impair the right of the
Corporation or the stockholders to remove Optionee from the Board at any time in
accordance with the provisions of applicable law.

          12. COMPLIANCE WITH LAWS AND REGULATIONS.
              ------------------------------------ 

              A.   The exercise of this option and the issuance of the Option
Shares upon such exercise shall be subject to compliance by the Corporation and
Optionee with all applicable requirements of law relating thereto and with all
applicable regulations of any stock exchange (or the Nasdaq National Market, if
applicable) on which the Common Stock may be listed for trading at the time of
such exercise and issuance.

              B.   The inability of the Corporation to obtain approval from any
regulatory body having authority deemed by the Corporation to be necessary to
the lawful issuance and sale of any Common Stock pursuant to this option shall
relieve the Corporation of any liability with respect to the non-issuance or
sale of the Common Stock as to which such approval shall not have been obtained.
However, the Corporation shall use its best efforts to obtain all such
applicable approvals.

          13. SUCCESSORS AND ASSIGNS.  Except to the extent otherwise provided
              ----------------------                                          
in Paragraph 3 or 6, the provisions of this Agreement shall inure to the benefit
of, and be binding upon, the Corporation and its successors and assigns and
Optionee, Optionee's assigns and the legal representatives, heirs and legatees
of Optionee's estate.
 
          14. CONSTRUCTION/GOVERNING LAW.  This Agreement and the option
              --------------------------                                
evidenced hereby are made and granted pursuant to the Automatic Option Grant
Program in effect under

                                       6.
<PAGE>
 
the Plan and are in all respects limited by and subject to the express terms and
provisions of that Program. The interpretation, performance, and enforcement of
this Agreement shall be governed by the laws of the State of California without
resort to that State's conflict-of-laws rules.

          15. NOTICES.  Any notice required to be given or delivered to the
              -------                                                      
Corporation under the terms of this Agreement shall be in writing and addressed
to the Corporation at its principal corporate offices.  Any notice required to
be given or delivered to Optionee shall be in writing and addressed to Optionee
at the address indicated below Optionee's signature line on the Grant Notice.
All notices shall be deemed effective upon personal delivery or upon deposit in
the U.S. mail, postage prepaid and properly addressed to the party to be
notified.

                                       7.
<PAGE>
 
                                   EXHIBIT I
                              NOTICE OF EXERCISE
                              ------------------
                                        

          I hereby notify E*TRADE Group, Inc. (the "Corporation") that I elect
to purchase __________ shares of the Corporation's Common Stock (the "Purchased
Shares") at the option exercise price of $___________ per share (the "Exercise
Price") pursuant to that certain option (the "Option") granted to me under the
Corporation's 1996 Stock Incentive Plan on ____________________, 199___.

          Concurrently with the delivery of this Exercise Notice to the
Secretary of the Corporation, I shall hereby pay to the Corporation the Exercise
Price for the Purchased Shares in accordance with the provisions of my agreement
with the Corporation evidencing the Option and shall deliver whatever additional
documents may be required by such agreement as a condition for exercise.
Alternatively, I may utilize the special broker/dealer sale and remittance
procedure specified in my agreement to effect payment of the Exercise Price for
any Purchased Shares in which I am vested at the time of exercise.



____________________________           _________________________________
 Date                                  Optionee

                                       Address:  _______________________

                                                  ______________________


Print name in exact manner
it is to appear on the
stock certificate:                                ______________________


Address to which certificate
is to be sent, if different
from address above:                              _______________________

                                                 _______________________


Social Security Number:
                                                 _______________________
<PAGE>
 
                                   APPENDIX
                                   --------

     The following definitions shall be in effect under the Agreement:

     A.   AGREEMENT shall mean this Automatic Stock Option Agreement.
          ---------                                                  

     B.   BOARD shall mean the Corporation's Board of Directors.
          -----                                                 

     C.   CHANGE IN CONTROL shall mean a change in ownership or control of the
          -----------------                                                   
Corporation effected through either of the following transactions:

          -  the acquisition, directly or indirectly, by any person or related
     group of persons (other than the Corporation or a person that directly or
     indirectly controls, is controlled by, or is under common control with, the
     Corporation) of beneficial ownership (within the meaning of Rule 13d-3 of
     the 1934 Act) of securities possessing more than fifty percent (50%) of the
     total combined voting power of the Corporation's outstanding securities
     pursuant to a tender or exchange offer made directly to the Corporation's
     stockholders which the Board does not recommend such stockholders to
     accept, or

          -  a change in the composition of the Board over a period of thirty-
     six (36) consecutive months or less such that a majority of the Board
     members ceases, by reason of one or more contested elections for Board
     membership, to be comprised of individuals who either (A) have been Board
     members continuously since the beginning of such period or (B) have been
     elected or nominated for election as Board members during such period by at
     least a majority of the Board members described in clause (A) who were
     still in office at the time the Board approved such election or nomination.

     D.   CODE shall mean the Internal Revenue Code of 1986, as amended.
          ----                                                          

     E.   COMMON STOCK shall mean the Corporation's common stock.
          ------------                                           

     F.   CORPORATE TRANSACTION shall mean either of the following stockholder-
          ---------------------                                               
approved transactions to which the Corporation is a party:

          -  a merger or consolidation in which securities possessing more than
     fifty percent (50%) of the total combined voting power of the Corporation's
     outstanding securities are transferred to a person or persons different
     from the persons holding those securities immediately prior to such
     transaction, or

          -  the sale, transfer or other disposition of all or substantially all
     of the Corporation's assets in complete liquidation or dissolution of the
     Corporation.

                                      A-1
<PAGE>
 
     G.   CORPORATION shall mean E*TRADE Group, Inc., a Delaware corporation.
          -----------                                                        

     H.   EXERCISE DATE shall mean the date on which the option shall have been
          -------------                                                        
exercised in accordance with Paragraph 10 of the Agreement.

     I.   EXERCISE PRICE shall mean the exercise price payable per share as
          --------------                                                   
specified in the Grant Notice.

     J.   EXPIRATION DATE shall mean the date on which the option term expires
          ---------------                                                     
as specified in the Grant Notice.

     K.   FAIR MARKET VALUE per share of Common Stock on any relevant date shall
          -----------------                                                     
be determined in accordance with the following provisions:

          (i)    If the Common Stock is at the time traded on the Nasdaq
     National Market, then the Fair Market Value shall be the closing selling
     price per share of Common Stock on the date in question, as the price is
     reported by the National Association of Securities Dealers on the Nasdaq
     National Market or any successor system. If there is no closing selling
     price for the Common Stock on the date in question, then the Fair Market
     Value shall be the closing selling price on the last preceding date for
     which such quotation exists.

          (ii)   If the Common Stock is at the time listed on any Stock
     Exchange, then the Fair Market Value shall be the closing selling price per
     share of Common Stock on the date in question on the Stock Exchange
     determined by the Plan Administrator to be the primary market for the
     Common Stock, as such price is officially quoted in the composite tape of
     transactions on such exchange. If there is no closing selling price for the
     Common Stock on the date in question, then the Fair Market Value shall be
     the closing selling price on the last preceding date for which such
     quotation exists.

     L.   GRANT DATE shall mean the date of grant of the option as specified in
          ----------                                                           
the Grant Notice.

     M.   GRANT NOTICE shall mean the Notice of Grant of Automatic Stock Option
          ------------                                                         
accompanying the Agreement, pursuant to which Optionee has been informed of the
basic terms of the option evidenced hereby.

     N.   HOSTILE TAKE-OVER shall mean a change in ownership of the Corporation
          -----------------                                                    
effected through the following transaction:

          -  the acquisition, directly or indirectly, by any person or related
     group of persons (other than the Corporation or a person that directly or
     indirectly controls, is controlled by, or is under common control with, the
     Corporation) of

                                      A-2
<PAGE>
 
     beneficial ownership (within the meaning of Rule 13d-3 of the 1934 Act) of
     securities possessing more than fifty percent (50%) of the total combined
     voting power of the Corporation's outstanding securities pursuant to a
     tender or exchange offer made directly to the Corporation's stockholders
     which the Board does not recommend such stockholders to accept, and
                                                                      ---

          -  more than fifty percent (50%) of the acquired securities are
     accepted from holders other than the officers and directors of the
     Corporation subject to the short-swing profit restrictions of Section 16 of
     the 1934 Act.

     O.   1934 ACT shall mean the Securities Exchange Act of 1934, as amended.
          --------                                                            

     P.   NON-STATUTORY OPTION shall mean an option not intended to satisfy the
          --------------------                                                 
requirements of Code Section 422.

     Q.   OPTION SHARES shall mean the number of shares of Common Stock subject
          -------------                                                        
to the option.

     R.   OPTIONEE shall mean the person to whom the option is granted as
          --------                                                       
specified in the Grant Notice.

     S.   PERMANENT DISABILITY shall mean the inability of Optionee to perform
          --------------------                                                
his or her usual duties as a Board member by reason of any medically
determinable physical or mental impairment which is expected to result in death
or has lasted or can be expected to last for a continuous period of twelve (12)
months or more.

     T.   PLAN shall mean the Corporation's 1996 Stock Incentive Plan.
          ----                                                        

     U.   PURCHASE AGREEMENT shall mean the stock purchase agreement (in form
          ------------------                                                 
and substance satisfactory to the Corporation) which must be executed at the
time the option is exercised for any unvested Option Shares and which will
accordingly (i) grant the Corporation the right to repurchase, at the Exercise
Price, any and all of those Option Shares in which the Optionee is not otherwise
vested at the time of his or her cessation of service as a Board member and (ii)
preclude the sale, transfer or other disposition of any of the Option Shares
purchased under such agreement while those Option Shares remain subject to the
repurchase right.

     V.  STOCK EXCHANGE shall mean the American Stock Exchange or the New York
         --------------                                                       
Stock Exchange.

     W.   TAKE-OVER PRICE shall mean the greater of (i) the Fair Market Value
          ---------------                -------                             
per share of Common Stock on the date the option is surrendered to the
Corporation in connection with a Hostile Take-Over or (ii) the highest reported
price per share of Common Stock paid by the tender offeror in effecting the
Hostile Take-Over.

                                      A-3
<PAGE>
 
     X.   VESTING SCHEDULE shall mean the vesting schedule specified in the
          ----------------                                                 
Grant Notice, pursuant to which Optionee will vest in the Option Shares in one
or more annual installments over his or her period of Board service, subject to
acceleration in accordance with the provisions of the Agreement.


                                      A-4

<PAGE>
 
                                                                 EXHIBIT 99.10

                              E*TRADE GROUP, INC.
                           STOCK ISSUANCE AGREEMENT
                           ------------------------



     AGREEMENT made as of this ___ day of _________ 19__, by and among E*TRADE
Group, Inc., a Delaware corporation, and _______________________, a Participant
in the Corporation's 1996 Stock Incentive Plan.

     All capitalized terms in this Agreement shall have the meaning assigned to
them in this Agreement or in the attached Appendix.

     A.  PURCHASE OF SHARES
         ------------------

         1.   PURCHASE. Participant hereby purchases _____________ shares of
              --------
Common Stock (the "Purchased Shares") pursuant to the provisions of the Stock
Issuance Program at the purchase price of $______ per share (the "Purchase
Price").

          2.  PAYMENT.  Concurrently with the delivery of this Agreement to the
              -------
Corporation,  Participant shall pay the Purchase Price for the Purchased Shares
in cash or check payable to the Corporation and shall deliver a duly-executed
blank Assignment Separate from Certificate (in the form attached hereto as
Exhibit I) with respect to the Purchased Shares.

          3.  DELIVERY OF CERTIFICATES. The certificates representing the
              ------------------------
Purchased Shares shall be held in escrow in accordance with the provisions of
this Agreement.

          4.  STOCKHOLDER RIGHTS. Until such time as the Corporation exercises
              ------------------
the Repurchase Right, Participant (or any successor in interest) shall have all
the rights of a stockholder (including voting, dividend and liquidation rights)
with respect to the Purchased Shares, subject, however, to the transfer
restrictions of this Agreement.

          5.  COMPLIANCE WITH LAW. Under no circumstances shall shares of Common
              -------------------
Stock or other assets be issued or delivered to Participant pursuant to the
provisions of this Agreement unless, in the opinion of counsel for the
Corporation or its suc cessors, there shall have been compliance with all
applicable requirements of Federal and state securities laws, all applicable
listing requirements of any stock exchange (or the Nasdaq National Market, if
applicable) on which the Common Stock is at the time listed for trading and all
other requirements of law or of any regulatory bodies having jurisdiction over
such issuance and delivery.
<PAGE>
 
     B.   TRANSFER RESTRICTIONS
          ---------------------

          1.  RESTRICTION ON TRANSFER.  Except for any Permitted Transfer,
              -----------------------                                     
Participant shall not transfer, assign, encumber or otherwise dispose of any of
the Purchased Shares which are subject to the Repurchase Right.

          2.  RESTRICTIVE LEGEND. The stock certificate for the Purchased Shares
              ------------------
shall be endorsed with the following restrictive legend:

              "The shares represented by this certificate are subject to
     certain repurchase rights granted to the Corporation and accordingly may
     not be sold, assigned, transferred, encumbered, or in any manner disposed
     of except in conformity with the terms of a written agreement dated
     ____________, 199__ between the Corporation and the registered holder of
     the shares (or the predecessor in interest to the shares).  A copy of such
     agreement is maintained at the Corporation's principal corporate offices."

          3.  TRANSFEREE OBLIGATIONS. Each person (other than the Corporation)
              ----------------------
to whom the Purchased Shares are transferred by means of a Permitted Transfer
must, as a condition precedent to the validity of such transfer, acknowledge in
writing to the Corporation that such person is bound by the provisions of this
Agreement and that the transferred shares are subject to the Repurchase Right to
the same extent such shares would be so subject if retained by Participant.

     C.   REPURCHASE RIGHT
          ----------------

          1.  GRANT. The Corporation is hereby granted the right (the
              -----
"Repurchase Right"), exercisable at any time during the ninety (90)-day period
following the date Participant ceases for any reason to remain in Service, to
repurchase at the Purchase Price all or any portion of the Purchased Shares in
which Participant is not, at the time of his or her cessation of Service, vested
in accordance with the Vesting Schedule (such shares to be hereinafter referred
to as the "Unvested Shares").

          2.  EXERCISE OF THE REPURCHASE RIGHT. The Repurchase Right shall be
              --------------------------------
exercisable by written notice delivered to each Owner of the Unvested Shares
prior to the expiration of the ninety (90)-day exercise period. The notice shall
indicate the number of Unvested Shares to be repurchased and the date on which
the repurchase is to be effected, such date to be not more than thirty (30) days
after the date of such notice. The certificates representing the Unvested Shares
to be repurchased shall be delivered to the Corporation prior to the close of
business on the date specified for the repurchase. Concurrently with the receipt
of such stock certificates, the Corporation shall pay to Owner, in cash or cash
equivalent (including the cancellation of any purchase-money indebtedness), an
amount equal to the Purchase Price previously paid for the Unvested Shares to be
repurchased from Owner.

                                       2.
<PAGE>
 
          3.  TERMINATION OF THE REPURCHASE RIGHT.  The Repurchase Right shall
              -----------------------------------                             
terminate with respect to any Unvested Shares for which it is not timely
exercised under Paragraph C.2.  In addition, the Repurchase Right shall
terminate and cease to be exercisable with respect to any and all Purchased
Shares in which Participant vests in accordance with the following Vesting
Schedule:

              (i)     Upon Participant's completion of one (1) year of Service
     measured from ______________, 199__, Participant shall acquire a vested
     interest in, and the Repurchase Right shall lapse with respect to, twenty-
     five percent (25%) of the Purchased Shares.

              (ii)    Participant shall acquire a vested interest in, and the
     Repurchase Right shall lapse with respect to, the remaining Purchased
     Shares in thirty-six (36) successive equal monthly installments upon
     Participant's completion of each additional month of Service over the
     thirty-six (36)-month period measured from the initial vesting date under
     subparagraph (i) above.

          4.  RECAPITALIZATION. Any new, substituted or additional securities or
              ----------------
other property (including cash paid other than as a regular cash dividend) which
is by reason of any Recapitalization distributed with respect to the Purchased
Shares shall be immediately subject to the Repurchase Right, but only to the
extent the Purchased Shares are at the time covered by such right. Appropriate
adjustments to reflect such distribution shall be made to the number and/or
class of Purchased Shares subject to this Agreement and to the price per share
to be paid upon the exercise of the Repurchase Right in order to reflect the
effect of any such Recapitalization upon the Corporation's capital structure;
provided, however, that the aggregate purchase price shall remain the same.
- --------

          5.  CORPORATE TRANSACTION.
              --------------------- 

              (a)  Immediately prior to the consummation of any Corporate
Transaction, the Repurchase Right shall automatically lapse in its entirety,
except to the extent the Repurchase Right is assigned to the successor
corporation (or parent thereof) in connection with the Corporate Transaction.

              (b)  To the extent the Repurchase Right remains in effect
following a Corporate Transaction, such right shall apply to the new capital
stock or other property (including any cash payments) received in exchange for
the Purchased Shares in consummation of the Corporate Transaction, but only to
the extent the Purchased Shares are at the time covered by such right.
Appropriate adjustments shall be made to the price per share payable upon
exercise of the Repurchase Right to reflect the effect of the Corporate
Transaction upon the Corporation's capital structure; provided, however, that
                                                      --------
the aggregate purchase price shall remain the same.

                                       3.
<PAGE>
 
     D.   ESCROW
          ------

          1.  DEPOSIT. Upon issuance, the certificates for the Purchased Shares
              -------
shall be deposited in escrow with the Corporation to be held in accordance with
the provisions of this Article D. Each deposited certificate shall be
accompanied by a duly-executed Assignment Separate from Certificate in the form
of Exhibit I. The deposited certificates, together with any other assets or
securities from time to time deposited with the Corporation pursuant to the
requirements of this Agreement, shall remain in escrow until such time or times
as the certificates (or other assets and securities) are to be released or
otherwise surrendered for cancellation in accordance with Paragraph D.3. Upon
delivery of the certificates (or other assets and securities) to the
Corporation, Owner shall be issued a receipt acknowledging the number of
Purchased Shares (or other assets and securities) delivered in escrow.

          2.  RECAPITALIZATION/REORGANIZATION. Any new, substituted or
              -------------------------------
additional securities or other property which is by reason of any
Recapitalization or Reorganization distributed with respect to the Purchased
Shares shall be immediately delivered to the Corporation to be held in escrow
under this Article D, but only to the extent the Purchased Shares are at the
time subject to the escrow requirements hereunder. However, all regular cash
dividends on the Purchased Shares (or other securities at the time held in
escrow) shall be paid directly to Owner and shall not be held in escrow.

          3.  RELEASE/SURRENDER. The Purchased Shares, together with any other
              -----------------
assets or securities held in escrow hereunder, shall be subject to the following
terms relating to their release from escrow or their surrender to the
Corporation for repurchase and cancellation:

              (i)     Should the Corporation elect to exercise the Repurchase
     Right with respect to any Unvested Shares, then the escrowed certificates
     for those Unvested Shares (together with any other assets or securities
     attributable thereto) shall be surrendered to the Corporation concurrently
     with the payment to Owner of an amount equal to the aggregate Purchase
     Price for such Unvested Shares, and Owner shall cease to have any further
     rights or claims with respect to such Unvested Shares (or other assets or
     securities attributable thereto).

              (ii)    Should the Corporation elect not to exercise the
                                                   ---
     Repurchase Right with respect to any Unvested Shares held at the time in
     escrow hereunder, then the escrowed certificates for those shares (together
     with any other assets or securities attributable thereto) shall be released
     to Owner.

              (iii)   As the Purchased Shares (or any other assets or securities
     attributable thereto) vest in accordance with the Vesting Schedule, the
     certificates for those vested shares (as well as all other vested assets
     and securities) shall be released from escrow upon Owner's request.

                                       4.
<PAGE>
 
              (iv)    All Purchased Shares in which the Participant is vested
     (and any other vested assets and securities attributable thereto) shall be
     released from escrow within thirty (30) days after the Participant's
     cessation of Service.

              (v)     Should the Repurchase Right terminate in connection with a
     Corporate Transaction, then any Purchased Shares (or other assets or
     securities) at the time held in escrow hereunder shall promptly be released
     to Owner.

     E.   SPECIAL TAX ELECTION
          --------------------

          1.  SECTION 83(b) ELECTION. Under Code Section 83, the excess of the
              ----------------------
fair market value of the Purchased Shares on the date any forfeiture
restrictions applicable to such shares lapse over the Purchase Price paid for
such shares will be reportable as ordinary income on the lapse date. For this
purpose, the term "forfeiture restrictions" includes the right of the
Corporation to repurchase the Purchased Shares pursuant to the Repurchase Right.
Participant may elect under Code Section 83(b) to be taxed at the time the
Purchased Shares are acquired, rather than when and as such Purchased Shares
cease to be subject to such forfeiture restrictions. Such election must be filed
with the Internal Revenue Service within thirty (30) days after the date of this
Agreement. Even if the fair market value of the Purchased Shares on the date of
this Agreement equals the Purchase Price paid (and thus no tax is payable), the
election must be made to avoid adverse tax consequences in the future. THE FORM
FOR MAKING THIS ELECTION IS ATTACHED AS EXHIBIT II HERETO. PARTICIPANT
UNDERSTANDS THAT FAILURE TO MAKE THIS FILING WITHIN THE APPLICABLE THIRTY (30)-
DAY PERIOD WILL RESULT IN THE RECOGNITION OF ORDINARY INCOME AS THE FORFEITURE
RESTRICTIONS LAPSE.

          2.  FILING RESPONSIBILITY. PARTICIPANT ACKNOWLEDGES THAT IT IS
              ---------------------
PARTICIPANT'S SOLE RESPONSIBILITY, AND NOT THE CORPORATION'S, TO FILE A TIMELY
ELECTION UNDER CODE SECTION 83(b), EVEN IF PARTICIPANT REQUESTS THE CORPORATION
OR ITS REPRESENTATIVES TO MAKE THIS FILING ON HIS OR HER BEHALF.

     F.   GENERAL PROVISIONS
          ------------------

          1.  ASSIGNMENT. The Corporation may assign the Repurchase Right to any
              ----------
person or entity selected by the Board, including (without limitation) one or
more stockholders of the Corporation.

          2.  NO EMPLOYMENT OR SERVICE CONTRACT.  Nothing in this Agreement or
              ---------------------------------                               
in the Plan shall confer upon Participant any right to continue in Service for
any period of specific duration or interfere with or otherwise restrict in any
way the rights of the Corporation (or any Parent or Subsidiary employing or
retaining Participant) or of Participant, which rights are hereby expressly
reserved by each, to terminate Participant's Service at any time for any reason,
with or without cause.

                                       5.
<PAGE>
 
          3.  NOTICES. Any notice required to be given under this Agreement
              -------
shall be in writing and shall be deemed effective upon personal delivery or upon
deposit in the U.S. mail, registered or certified, postage prepaid and properly
addressed to the party entitled to such notice at the address indicated below
such party's signature line on this Agreement or at such other address as such
party may designate by ten (10) days advance written notice under this paragraph
to all other parties to this Agreement.

          4.  NO WAIVER. The failure of the Corporation in any instance to
              ---------
exercise the Repurchase Right shall not constitute a waiver of any other
repurchase rights that may subsequently arise under the provisions of this
Agreement or any other agreement between the Corporation and Participant. No
waiver of any breach or condition of this Agreement shall be deemed to be a
waiver of any other or subsequent breach or condition, whether of like or
different nature.

          5.  CANCELLATION OF SHARES. If the Corporation shall make available,
              ----------------------
at the time and place and in the amount and form provided in this Agreement, the
consideration for the Purchased Shares to be repurchased in accordance with the
provisions of this Agreement, then from and after such time, the person from
whom such shares are to be repurchased shall no longer have any rights as a
holder of such shares (other than the right to receive payment of such
consideration in accordance with this Agreement). Such shares shall be deemed
purchased in accordance with the applicable provisions hereof, and the
Corporation shall be deemed the owner and holder of such shares, whether or not
the certificates therefor have been delivered as required by this Agreement.

     G.   MISCELLANEOUS PROVISIONS
          ------------------------

          1. PARTICIPANT UNDERTAKING. Participant hereby agrees to take whatever
             -----------------------
additional action and execute whatever additional documents the Corporation may
deem necessary or advisable in order to carry out or effect one or more of the
obligations or restrictions imposed on either Participant or the Purchased
Shares pursuant to the provisions of this Agreement.

          2.  AGREEMENT IS ENTIRE CONTRACT. This Agreement constitutes the
              ----------------------------
entire contract between the parties hereto with regard to the subject matter
hereof. This Agreement is made pursuant to the provisions of the Plan and shall
in all respects be construed in conformity with the terms of the Plan.

          3.  GOVERNING LAW.  This Agreement shall be governed by, and construed
              -------------                                                     
in accordance with, the laws of the State of California without resort to that
State's conflict-of-laws rules.

          4.  COUNTERPARTS. This Agreement may be executed in counterparts, each
              ------------
of which shall be deemed to be an original, but all of which together shall
constitute one and the same instrument.

                                       6.
<PAGE>
 
          5.  SUCCESSORS AND ASSIGNS. The provisions of this Agreement shall
              ----------------------
inure to the benefit of, and be binding upon, the Corporation and its successors
and assigns and upon Participant, Participant's assigns and the legal
representatives, heirs and legatees of Participant's estate, whether or not any
such person shall have become a party to this Agreement and have agreed in
writing to join herein and be bound by the terms hereof.

          IN WITNESS WHEREOF, the parties have executed this Agreement on the
day and year first indicated above.

                                    E*TRADE GROUP, INC.


                                    By:_____________________________

                                    Title:__________________________

                                    Address:________________________

 



                                    ________________________________
                                    PARTICIPANT

                                    Address:________________________

                                    ________________________________

 

                                       7.
<PAGE>
 
                                   EXHIBIT I
                     ASSIGNMENT SEPARATE FROM CERTIFICATE


          FOR VALUE RECEIVED ______________________ hereby sell(s), assign(s)

and transfer(s) unto E*TRADE Group, Inc. (the "Corporation"),________________

(_______) shares of the Common Stock of the Corporation standing in his or her

name on the books of the Corporation represented by Certificate No.

___________________ herewith and do(es) hereby irrevocably constitute and

appoint _______________________________ Attorney to transfer the said stock on

the books of the Corporation with full power of substitution in the premises.

Dated:  ________________


                                 Signature_________________________________



INSTRUCTION:  Please do not fill in any blanks other than the signature line.
Please sign exactly as you would like your name to appear on the issued stock
certificate.  The purpose of this assignment is to enable the Corporation to
exercise the Repurchase Right without requiring additional signatures on the
part of Participant.
<PAGE>
 
                                  EXHIBIT II

                          SECTION 83(b) TAX ELECTION

This statement is being made under Section 83(b) of the Internal Revenue Code,
pursuant to Treas. Reg. Section 1.83-2.

(1)  The taxpayer who performed the services is:

     Name:
     Address:
     Taxpayer Ident. No.:

(2)  The property with respect to which the election is being made is
     ____________ shares of the common stock of E*TRADE Group, Inc.

(3)  The property was issued on _____________, 199___.

(4)  The taxable year in which the election is being made is the calendar year
     199__.

(5)  The property is subject to a repurchase right pursuant to which the issuer
     has the right to acquire the property at the original purchase price if for
     any reason taxpayer's employment with the issuer is terminated.  The
     issuer's repurchase right lapses in a series of annual and monthly
     installments over a four (4)-year period ending on ____________, 199__.

(6)  The fair market value at the time of transfer (determined without regard to
     any restriction other than a restriction which by its terms will never
     lapse) is $____________ per share.

(7)  The amount paid for such property is $____________ per share.

(8)  A copy of this statement was furnished to E*TRADE Group, Inc. for whom
     taxpayer rendered the services underlying the transfer of property.

(9)  This statement is executed on ________________________, 199__.


_________________________________      ______________________________________
Spouse (if any)                        Taxpayer

This election must be filed with the Internal Revenue Service Center with which
taxpayer files his or her Federal income tax returns and must be made within
thirty (30) days after the execution date of the Stock Issuance Agreement.  This
filing should be made by registered or certified mail, return receipt requested.
Participant must retain two (2) copies of the completed form for filing with his
or her Federal and state tax returns for the current tax year and an additional
copy for his or her records.
<PAGE>
 
                                   APPENDIX
                                   --------


The following definitions shall be in effect under the Agreement:

     A.   AGREEMENT shall mean this Stock Issuance Agreement.
          ---------                                          

     B.   ASSOCIATE shall mean an individual who is in the employ of the
          ---------                                                     
Corporation (or any Parent or Subsidiary), subject to the control and direction
of the employer entity as to both the work to be performed and the manner and
method of performance.

     C.   BOARD shall mean the Corporation's Board of Directors.
          -----                                                 

     D.   CODE shall mean the Internal Revenue Code of 1986, as amended.
          ----                                                          

     E.   COMMON STOCK shall mean the Corporation's common stock.
          ------------                                           

     F.   CORPORATE TRANSACTION shall mean either of the following stockholder-
          ---------------------                                               
approved transactions:

          (i)    a merger or consolidation in which securities possessing more
     than fifty percent (50%) of the total combined voting power of the
     Corporation's outstanding securities are transferred to a person or persons
     different from the persons holding those securities immediately prior to
     such transaction, or

          (ii)   the sale, transfer or other disposition of all or substantially
     all of the Corporation's assets in complete liquidation or dissolution of
     the Corporation.

     G.   CORPORATION shall mean E*TRADE Group, Inc., a Delaware corporation.
          -----------                                                        

     H.   OWNER shall mean Participant and all subsequent holders of the
          -----                                                         
Purchased Shares who derive their chain of ownership through a Permitted
Transfer from Participant.

     I.   PARENT shall mean any corporation (other than the Corporation) in an
          ------                                                              
unbroken chain of corporations ending with the Corporation, provided each
corporation in the unbroken chain (other than the Corporation) owns, at the time
of the determination, stock possessing fifty percent (50%) or more of the total
combined voting power of all classes of stock in one of the other corporations
in such chain.

     J.   PARTICIPANT shall mean the person to whom shares are issued under the
          -----------                                                          
Stock Issuance Program.

     K.   PERMITTED TRANSFER shall mean (i) a gratuitous transfer of the
          ------------------                                            
Purchased Shares, provided and only if Participant obtains the Corporation's
                  --------------------                                      
prior written consent to such transfer,

                                     A-1.
<PAGE>
 
(ii) a transfer of title to the Purchased Shares effected pursuant to
Participant's will or the laws of intestate succession following Participant's
death or (iii) a transfer to the Corporation in pledge as security for any
purchase-money indebtedness incurred by Participant in connection with the
acquisition of the Purchased Shares.

     L.   PLAN shall mean the Corporation's 1996 Stock Incentive Plan.
          ----                                                        

     M.   PLAN ADMINISTRATOR shall mean either the Board or a committee of Board
          ------------------                                                    
members, to the extent the committee is at the time responsible for the
administration of the Plan.

     N.   PURCHASE PRICE shall have the meaning assigned to such term in
          --------------                                                
Paragraph A.1.

     O.   PURCHASED SHARES shall have the meaning assigned to such term in
          ----------------                                                
Paragraph A.1.

     P.   RECAPITALIZATION shall mean any stock split, stock dividend,
          ----------------                                            
recapitalization, combination of shares, exchange of shares or other change
affecting the Corporation's outstanding Common Stock as a class without the
Corporation's receipt of consideration.

     Q.   REORGANIZATION shall mean any of the following transactions:
          --------------                                              

          (i)    a merger or consolidation in which the Corporation is not the
     surviving entity,

          (ii)   a sale, transfer or other disposition of all or substantially
     all of the Corporation's assets,

          (iii)  a reverse merger in which the Corporation is the surviving
     entity but in which the Corporation's outstanding voting securities are
     transferred in whole or in part to a person or persons different from the
     persons holding those securities immediately prior to the merger, or

          (iv)   any transaction effected primarily to change the state in which
     the Corporation is incorporated or to create a holding company structure.

     R.   REPURCHASE RIGHT shall mean the right granted to the Corporation in
          ----------------                                                   
accordance with Article C.

     S.   SERVICE shall mean the Participant's performance of services for the
          -------                                                             
Corporation (or any Parent or Subsidiary) in the capacity of an associate,
subject to the control and direction of the employer entity as to both the work
to be performed and the manner and method of performance, a non-associate member
of the board of directors or a consultant.

     T.   STOCK ISSUANCE PROGRAM shall mean the Stock Issuance Program under the
          ----------------------                                                
Plan.

                                     A-2.
<PAGE>
 
     U.   SUBSIDIARY shall mean any corporation (other than the Corporation) in
          ----------                                                           
an unbroken chain of corporations beginning with the Corporation, provided each
corporation (other than the last corporation) in the unbroken chain owns, at the
time of the determination, stock possessing fifty percent (50%) or more of the
total combined voting power of all classes of stock in one of the other
corporations in such chain.

     V.   VESTING SCHEDULE shall mean the vesting schedule specified in
          ----------------                                             
Paragraph C.3, subject to the acceleration provisions of Paragraph C.5.

     W.   UNVESTED SHARES shall have the meaning assigned to such term in
          ---------------                                                
Paragraph C.1.

                                     A-3.

<PAGE>
 
                                                                 EXHIBIT 99.11

                                    ADDENDUM
                                       TO
                            STOCK ISSUANCE AGREEMENT


     The following provisions are hereby incorporated into, and are hereby made
a part of, that certain Stock Issuance Agreement dated 2- (the "Issuance
Agreement") by and between E*TRADE Group, Inc. (the "Corporation") and 1-
("Participant") evidencing the stock issuance on such date to Participant under
the terms of the Corporation's 1996 Stock Incentive Plan, and such provisions
shall be effective immediately.  All capitalized terms in this Addendum, to the
extent not otherwise defined herein, shall have the meanings assigned to such
terms in the Issuance Agreement.

                       INVOLUNTARY TERMINATION FOLLOWING
                             CORPORATE TRANSACTION

     1.  To the extent the Repurchase Right is assigned to the successor
corporation (or parent thereof) in connection with a Corporate Transaction, no
accelerated vesting of the Purchased Shares shall occur upon such Corporate
Transaction, and the Repurchase Right shall continue to remain in full force and
effect in accordance with the provisions of the Issuance Agreement.  The
Participant shall, over Participant's period of Service following the Corporate
Transaction, continue to vest in the Purchased Shares in one or more
installments in accordance with the provisions of the Issuance Agreement.
However, immediately upon an Involuntary Termination of Participant's Service
within eighteen (18) months following the Corporate Transaction, the Repurchase
Right shall terminate automatically and all the Purchased Shares shall vest in
full.

     2.  For purposes of this Addendum, the following definitions shall be in
effect:

     An INVOLUNTARY TERMINATION shall mean the termination of Participant's
Service by reason of:

               (i) Participant's involuntary dismissal or discharge by the
     Corporation for reasons other than Misconduct, or

               (ii) Participant's voluntary resignation following (A) a change
     in Participant's position with the Corporation (or Parent or Subsidiary
     employing Participant) which materially reduces Participant's level of
     responsibility, (B) a reduction in Participant's level of compensation
     (including base salary, fringe benefits and participation in any corporate-
<PAGE>
 
     performance based bonus or incentive programs) by more than fifteen percent
     (15%) or (C) a relocation of Participant's place of employment by more than
     fifty (50) miles, provided and only if such change, reduction or relocation
     is effected by the Corporation without Participant's consent.

          MISCONDUCT shall mean the commission of any act of fraud, embezzlement
or dishonesty by the Participant, any unauthorized use or disclosure by the
Participant of confidential information or trade secrets of the Corporation (or
any Parent or Subsidiary), or any other intentional misconduct by the
Participant adversely affecting the business or affairs of the Corporation (or
any Parent or Subsidiary) in a material manner.  The foregoing definition shall
not be deemed to be inclusive of all the acts or omissions which the Corporation
(or any Parent or Subsidiary) may consider as grounds for the dismissal or
discharge of the Participant or other person in the Service of the Corporation
(or any Parent or Subsidiary).

          IN WITNESS WHEREOF, E*TRADE Group, Inc. has caused this Addendum to be
executed by its duly-authorized officer, and Participant has executed this
Addendum, all as of the Effective Date specified below.


                              E*TRADE GROUP, INC.

                              By:
                                 ------------------------------
                              Title:
                                     --------------------------
                             
                   
                               --------------------------------
                               1-, PARTICIPANT

EFFECTIVE DATE: __________, 199_

                                       2

<PAGE>
 
                                                                   EXHIBIT 99.12

                                    ADDENDUM
                                       TO
                            STOCK ISSUANCE AGREEMENT


     The following provisions are hereby incorporated into, and are hereby made
a part of, that certain Stock Issuance Agreement dated 2~ (the "Issuance
Agreement") by and between E*TRADE Group, Inc. (the "Corporation") and 1~
("Participant") evidencing the stock issuance on such date to Participant under
the terms of the Corporation's 1996 Stock Incentive Plan, and such provisions
shall be effective immediately.  All capitalized terms in this Addendum, to the
extent not otherwise defined herein, shall have the meanings assigned to such
terms in the Issuance Agreement.

                       INVOLUNTARY TERMINATION FOLLOWING
                               CHANGE IN CONTROL

     1.  No accelerated vesting of the Purchased Shares shall occur upon a
Change in Control, and the Repurchase Right shall continue to remain in full
force and effect in accordance with the provisions of the Issuance Agreement.
The Participant shall, over Participant's period of Service following the Change
in Control, continue to vest in the Purchased Shares in one or more installments
in accordance with the provisions of the Issuance Agreement.  However,
immediately upon an Involuntary Termination of Participant's Service within
eighteen (18) months following the Change in Control, the Repurchase Right shall
terminate automatically and all the Purchased Shares shall vest in full.

     2.  For purposes of this Addendum, the following definitions shall be in
effect:

     A CHANGE IN CONTROL shall be deemed to occur in the event of a change in
ownership or control of the Corporation effected through either of the following
transactions:

               (i) the direct or indirect acquisition by any person or related
     group of persons (other than the Corporation or a person that directly or
     indirectly controls, is controlled by, or is under common control with, the
     Corporation) of beneficial ownership (within the meaning of Rule 13d-3 of
     the Securities Exchange Act of 1934, as amended) of securities possessing
     more than fifty percent (50%) of the total combined voting power of the
     Corporation's outstanding securities pursuant to a tender or exchange offer
     made directly to the Corporation's stockholders which the Board does not
     recommend such stockholders to accept, or
<PAGE>
 
               (ii) a change in the composition of the Board over a period of
     thirty-six (36) months or less such that a majority of the Board members
     ceases by reason of one or more contested elections for Board membership,
     to be comprised of individuals who either (A) have been Board members
     continuously since the beginning of such period or (B) have been elected or
     nominated for election as Board members during such period by at least a
     majority of the Board members described in clause (A) who were still in
     office at the time such election or nomination was approved by the Board.

               An INVOLUNTARY TERMINATION shall mean the termination of
Participant's Service by reason of:

               (i) Participant's involuntary dismissal or discharge by the
     Corporation for reasons other than Misconduct, or

               (ii) Participant's voluntary resignation following (A) a change
     in Participant's position with the Corporation (or Parent or Subsidiary
     employing Participant) which materially reduces Participant's level of
     responsibility, (B) a reduction in Participant's level of compensation
     (including base salary, fringe benefits and participation in any corporate-
     performance based bonus or incentive programs) by more than fifteen percent
     (15%) or (C) a relocation of Participant's place of employment by more than
     fifty (50) miles, provided and only if such change, reduction or relocation
     is effected by the Corporation without Participant's consent.

          MISCONDUCT shall mean the commission of any act of fraud, embezzlement
or dishonesty by the Participant, any unauthorized use or disclosure by the
Participant of confidential information or trade secrets of the Corporation (or
any Parent or Subsidiary), or any other intentional misconduct by the
Participant adversely affecting the business or affairs of the Corporation (or
any Parent or Subsidiary) in a material manner.  The foregoing definition shall
not be deemed to be inclusive of all the acts or omissions which the Corporation
(or any Parent or Subsidiary) may consider as grounds for the dismissal or
discharge of the Participant or other person in the Service of the Corporation
(or any Parent or Subsidiary).

                                       2
<PAGE>
 
          IN WITNESS WHEREOF, E*TRADE Group, Inc. has caused this Addendum to be
executed by its duly-authorized officer, and Participant has executed this
Addendum, all as of the Effective Date specified below.


                              E*TRADE GROUP, INC.

                              By:
                                 ----------------------------------

                              Title:
                                     ------------------------------

                              -------------------------------------
                              1-, PARTICIPANT



EFFECTIVE DATE: _______________, 199_

                                       3

<PAGE>
 
                                                                 EXHIBIT 99.13

                              E*TRADE GROUP, INC.
                              STOCK PURCHASE PLAN
                              -------------------


     I.   PURPOSE OF THE PLAN

          This Stock Purchase Plan is intended to promote the interests of
E*TRADE Group, Inc. by providing eligible associates with the opportunity to
acquire a proprietary interest in the Corporation through participation in a
payroll-deduction based employee stock purchase plan designed to qualify under
Section 423 of the Code.

          Capitalized terms herein shall have the meanings assigned to such
terms in the attached Appendix.

     II.  ADMINISTRATION OF THE PLAN

          The Plan Administrator shall have full authority to interpret and
construe any provision of the Plan and to adopt such rules and regulations for
administering the Plan as it may deem necessary in order to comply with the
requirements of Code Section 423.  Decisions of the Plan Administrator shall be
final and binding on all parties having an interest in the Plan.

     III. STOCK SUBJECT TO PLAN

          A.  The stock purchasable under the Plan shall be shares of authorized
but unissued or reacquired Common Stock, including shares of Common Stock
purchased on the open market.  The maximum number of shares of Common Stock
which may be issued over the term of the Plan shall not exceed Six Hundred Fifty
Thousand (650,000) shares.

          B.  Should any change be made to the Common Stock by reason of any
stock split, stock dividend, recapitalization, combination of shares, exchange
of shares or other change affecting the outstanding Common Stock as a class
without the Corporation's receipt of consideration, appropriate adjustments
shall be made to (i) the maximum number and class of securities issuable under
the Plan, (ii) the maximum number and class of securities purchasable per
Participant on any one Purchase Date and (iii) the number and class of
securities and the price per share in effect under each outstanding purchase
right in order to prevent the dilution or enlargement of benefits thereunder.

     IV.  OFFERING PERIODS

          A.  Shares of Common Stock shall be offered for purchase under the
Plan through a series of successive offering periods until such time as (i) the
maximum number of shares of Common Stock available for issuance under the Plan
shall have been purchased or (ii) the Plan shall have been sooner terminated.
<PAGE>
 
          B.  Each offering period shall be of such duration (not to exceed
twenty-four (24) months) as determined by the Plan Administrator prior to the
start date.  The initial offering period shall commence at the Effective Time
and terminate on the last business day in July 1998.  The next offering period
shall commence on the first business day in August 1998, and subsequent offering
periods shall commence as designated by the Plan Administrator.

          C.  Each offering period shall be comprised of a series of one or more
successive Purchase Intervals.  Purchase Intervals shall run from the first
business day in February each year to the last business day in July of the same
year and from the first business day in August each year to the last business
day in January of the following year.  Accordingly, the first Purchase Interval
in effect under the initial offering period shall commence at the Effective Time
and terminate on the last business day in January 1997.

          D.  Should the Fair Market Value per share of Common Stock on any
Purchase Date within an offering period be less than the Fair Market Value per
share of Common Stock on the start date of that offering period, then that
offering period shall automatically terminate immediately after the purchase of
shares of Common Stock on such Purchase Date, and a new offering period shall
commence on the next business day following such Purchase Date.  The new
offering period shall have a duration of twenty four (24) months, unless a
shorter duration is established by the Plan Administrator within five (5)
business days following the start date of that offering period.

     V.   ELIGIBILITY

          A.  Each individual who is an Eligible Associate on the start date of
any offering period under the Plan may enter that offering period on such start
date or on any subsequent Semi-Annual Entry Date within that offering period,
provided he or she remains an Eligible Associate.

          B.  Each individual who first becomes an Eligible Associate after the
start date of an offering period may enter that offering period on any
subsequent Semi-Annual Entry Date within that offering period on which he or she
is an Eligible Associate.

          C.  The date an individual enters an offering period shall be
designated his or her Entry Date for purposes of that offering period.

          D.  To participate in the Plan for a particular offering period, the
Eligible Associate must complete the enrollment forms prescribed by the Plan
Administrator (including a stock purchase agreement and a payroll deduction
authorization) and file such forms with the Plan Administrator (or its
designate) on or before his or her scheduled Entry Date.

                                       2.
<PAGE>
 
     VI.  PAYROLL DEDUCTIONS

          A.  The payroll deduction authorized by the Participant for purposes
of acquiring shares of Common Stock during an offering period may be any
multiple of one percent (1%) of the Base Salary paid to the Participant during
each Purchase Interval within that offering period, up to a maximum of ten
percent (10%). The deduction rate so authorized shall continue in effect
throughout the offering period, except to the extent such rate is changed in
accordance with the following guidelines:

               (i)     The Participant may, at any time during the offering
     period, reduce his or her rate of payroll deduction to become effective as
     soon as possible after filing the appropriate form with the Plan
     Administrator. The Participant may not, however, effect more than one (1)
     such reduction per Purchase Interval.

               (ii)    The Participant may, prior to the commencement of any new
     Purchase Interval within the offering period, increase the rate of his or
     her payroll deduction by filing the appropriate form with the Plan
     Administrator. The new rate (which may not exceed the ten percent (10%)
     maximum) shall become effective on the start date of the first Purchase
     Interval following the filing of such form.

          B.   Payroll deductions shall begin on the first pay day following the
Participant's Entry Date into the offering period and shall (unless sooner
terminated by the Participant) continue through the pay day ending with or
immediately prior to the last day of that offering period.  The amounts so
collected shall be credited to the Participant's book account under the Plan,
but no interest shall be paid on the balance from time to time outstanding in
such account.  The amounts collected from the Participant shall not be held in
any segregated account or trust fund and may be commingled with the general
assets of the Corporation and used for general corporate purposes.

          C.   Payroll deductions shall automatically cease upon the termination
of the Participant's purchase right in accordance with the provisions of the
Plan.

          D.   The Participant's acquisition of Common Stock under the Plan on
any Purchase Date shall neither limit nor require the Participant's acquisition
of Common Stock on any subsequent Purchase Date, whether within the same or a
different offering period.

     VII.  PURCHASE RIGHTS

           A.  GRANT OF PURCHASE RIGHT.  A Participant shall be granted a
               -----------------------                                   
separate purchase right for each offering period in which he or she
participates.  The purchase right shall be granted on the Participant's Entry
Date into the offering period and shall provide the Participant with the right
to purchase shares of Common Stock, in a series of successive

                                       3.
<PAGE>
 
installments over the remainder of such offering period, upon the terms set
forth below.  The Participant shall execute a stock purchase agreement embodying
such terms and such other provisions (not inconsistent with the Plan) as the
Plan Administrator may deem advisable.

          Under no circumstances shall purchase rights be granted under the Plan
to any Eligible Associate if such individual would, immediately after the grant,
own (within the meaning of Code Section 424(d)) or hold outstanding options or
other rights to purchase, stock possessing five percent (5%) or more of the
total combined voting power or value of all classes of stock of the Corporation
or any Corporate Affiliate.

          B.   EXERCISE OF THE PURCHASE RIGHT.  Each purchase right shall be
               ------------------------------                               
automatically exercised in installments on each successive Purchase Date within
the offering period, and shares of Common Stock shall accordingly be purchased
on behalf of each Participant (other than Participants whose payroll deductions
have previously been refunded pursuant to the Termination of Purchase Right
provisions below) on each such Purchase Date.  The purchase shall be effected by
applying the Participant's payroll deductions for the Purchase Interval ending
on such Purchase Date to the purchase of whole shares of Common Stock at the
purchase price in effect for the Participant for that Purchase Date.

          C.   PURCHASE PRICE.  The purchase price per share at which Common
               --------------                                               
Stock will be purchased on the Participant's behalf on each Purchase Date within
the offering period shall not be less than eighty-five percent (85%) of the
                                                                           
lower of (i) the Fair Market Value per share of Common Stock on the
- -----                                                              
Participant's Entry Date into that offering period or (ii) the Fair Market Value
per share of Common Stock on that Purchase Date.  However, for each Participant
whose Entry Date is other than the start date of the offering period, the clause
(i) amount shall in no event be less than the Fair Market Value per share of
Common Stock on the start date of that offering period.

          D.   NUMBER OF PURCHASABLE SHARES.  The number of shares of Common
               ----------------------------                                 
Stock purchasable by a Participant on each Purchase Date during the offering
period shall be the number of whole shares obtained by dividing the amount
collected from the Participant through payroll deductions during the Purchase
Interval ending with that Purchase Date by the purchase price in effect for the
Participant for that Purchase Date.  However, the maximum number of shares of
Common Stock purchasable per Participant on any one Purchase Date shall not
exceed seven hundred fifty (750) shares, subject to periodic adjustments in the
event of certain changes in the Corporation's capitalization.

          E.   EXCESS PAYROLL DEDUCTIONS.  Any payroll deductions not applied to
               -------------------------                                        
the  purchase of shares of Common Stock on any Purchase Date because they are
not sufficient to purchase a whole share of Common Stock shall be held for the
purchase of Common Stock on the next Purchase Date.  However, any payroll
deductions not applied to the purchase of Common Stock by reason of the
limitation on the maximum number of shares purchasable by the Participant on the
Purchase Date shall be promptly refunded.

                                       4.
<PAGE>
 
          F.   TERMINATION OF PURCHASE RIGHT.  The following provisions shall
               -----------------------------                                 
govern the termination of outstanding purchase rights:

               (i)     A Participant may, at any time prior to the next
     scheduled Purchase Date in the offering period, terminate his or her
     outstanding purchase right by filing the appropriate form with the Plan
     Administrator (or its designate), and no further payroll deductions shall
     be collected from the Participant with respect to the terminated purchase
     right. Any payroll deductions collected during the Purchase Interval in
     which such termination occurs shall, at the Participant's election, be
     immediately refunded or held for the purchase of shares on the next
     Purchase Date. If no such election is made at the time such purchase right
     is terminated, then the payroll deductions collected with respect to the
     terminated right shall be refunded as soon as possible.

               (ii)    The termination of such purchase right shall be
     irrevocable, and the Participant may not subsequently rejoin the offering
     period for which the terminated purchase right was granted. In order to
     resume participation in any subsequent offering period, such individual
     must re-enroll in the Plan (by making a timely filing of the prescribed
     enrollment forms) on or before his or her scheduled Entry Date into that
     offering period.

               (iii)   Should the Participant cease to remain an Eligible
     Associate for any reason (including death, disability or change in status)
     while his or her purchase right remains outstanding, then that purchase
     right shall immediately terminate, and all of the Participant's payroll
     deductions for the Purchase Interval in which the purchase right so
     terminates shall be immediately refunded.  However, should the Participant
     cease to remain in active service by reason of an approved unpaid leave of
     absence, then the Participant shall have the right, exercisable up until
     the last business day of the Purchase Interval in which such leave
     commences, to (a) withdraw all the payroll deductions collected to date on
     his or her behalf for that Purchase Interval or (b) have such funds held
     for the purchase of shares on his or her behalf on the next scheduled
     Purchase Date.  In no event, however, shall any further payroll deductions
     be collected on the Participant's behalf during such leave.  Upon the
     Participant's return to active service, his or her payroll deductions under
     the Plan shall automatically resume at the rate in effect at the time the
     leave began, unless the Participant withdraws from the Plan prior to his or
     her return.

          G.   CORPORATE TRANSACTION.  Each outstanding purchase right shall
               ---------------------                                        
automatically be exercised, immediately prior to the effective date of any
Corporate Transaction, by applying the payroll deductions of each Participant
for the Purchase Interval

                                       5.
<PAGE>
 
in which such Corporate Transaction occurs to the purchase of whole shares of
Common Stock at a purchase price per share not less than eighty-five percent
(85%) of the lower of (i) the Fair Market Value per share of Common Stock on the
             -----                                                              
Participant's Entry Date into the offering period in which such Corporate
Transaction occurs or (ii) the Fair Market Value per share of Common Stock
immediately prior to the effective date of such Corporate Transaction.  However,
the applicable limitation on the number of shares of Common Stock purchasable
per Participant shall continue to apply to any such purchase, and the clause (i)
amount above shall not, for any Participant whose Entry Date for the offering
period is other than the start date of that offering period, be less than the
Fair Market Value per share of Common Stock on that start date.

          The Corporation shall use its best efforts to provide at least ten
(10)-days prior written notice of the occurrence of any Corporate Transaction,
and Participants shall, following the receipt of such notice, have the right to
terminate their outstanding purchase rights prior to the effective date of the
Corporate Transaction.

          H.   PRORATION OF PURCHASE RIGHTS.  Should the total number of shares
               ----------------------------                                    
of Common Stock to be purchased pursuant to outstanding purchase rights on any
particular date exceed the number of shares then available for issuance under
the Plan, the Plan Administrator shall make a pro-rata allocation of the
available shares on a uniform and nondiscriminatory basis, and the payroll
deductions of each Participant, to the extent in excess of the aggregate
purchase price payable for the Common Stock pro-rated to such individual, shall
be refunded.

          I.   ASSIGNABILITY.  The purchase right shall be exercisable only by
               -------------                                                  
the Participant and shall not be assignable or transferable by the Participant.

          J.   STOCKHOLDER RIGHTS.  A Participant shall have no stockholder
               ------------------                                          
rights with respect to the shares subject to his or her outstanding purchase
right until the shares are purchased on the Participant's behalf in accordance
with the provisions of the Plan and the Participant has become a holder of
record of the purchased shares.

     VIII.  ACCRUAL LIMITATIONS

            A.   No Participant shall be entitled to accrue rights to acquire
Common Stock pursuant to any purchase right outstanding under this Plan if and
to the extent such accrual, when aggregated with (i) rights to purchase Common
Stock accrued under any other purchase right granted under this Plan and (ii)
similar rights accrued under other employee stock purchase plans (within the
meaning of Code Section 423) of the Corporation or any Corporate Affiliate,
would otherwise permit such Participant to purchase more than Twenty-Five
Thousand Dollars ($25,000) worth of stock of the Corporation or any Corporate
Affiliate (determined on the basis of the Fair Market Value per share on the
date or dates such rights are granted) for each calendar year such rights are at
any time outstanding.

                                       6.
<PAGE>
 
          B.  For purposes of applying such accrual limitations to the purchase
rights granted under the Plan, the following provisions shall be in effect:

              (i)    The right to acquire Common Stock under each outstanding
     purchase right shall accrue in a series of installments on each successive
     Purchase Date during the offering period on which such right remains
     outstanding.

              (ii)   No right to acquire Common Stock under any outstanding
     purchase right shall accrue to the extent the Participant has already
     accrued in the same calendar year the right to acquire Common Stock under
     one (1) or more other purchase rights at a rate equal to Twenty-Five
     Thousand Dollars ($25,000) worth of Common Stock (determined on the basis
     of the Fair Market Value per share on the date or dates of grant) for each
     calendar year such rights were at any time outstanding.

          C.   If by reason of such accrual limitations, any purchase right of a
Participant does not accrue for a particular Purchase Interval, then the payroll
deductions which the Participant made during that Purchase Interval with respect
to such purchase right shall be promptly refunded.

          D.   In the event there is any conflict between the provisions of this
Article and one or more provisions of the Plan or any instrument issued
thereunder, the provisions of this Article shall be controlling.

     IX.  EFFECTIVE DATE AND TERM OF THE PLAN

          A.   The Plan was adopted by the Board on May 31, 1996 and shall
become effective at the Effective Time, provided no purchase rights granted
                                        --------                           
under the Plan shall be exercised, and no shares of Common Stock shall be issued
hereunder, until (i) the Plan shall have been approved by the stockholders of
the Corporation and (ii) the Corporation shall have complied with all applicable
requirements of the 1933 Act (including the registration of the shares of Common
Stock issuable under the Plan on a Form S-8 registration statement filed with
the Securities and Exchange Commission), all applicable listing requirements of
any stock exchange (or the Nasdaq National Market, if applicable) on which the
Common Stock is listed for trading and all other applicable requirements
established by law or regulation.  In the event such stockholder approval is not
obtained, or such compliance is not effected, within twelve (12) months after
the date on which the Plan is adopted by the Board, the Plan shall terminate and
have no further force or effect, and all sums collected from Participants during
the initial offering period hereunder shall be refunded.

          B.   Unless sooner terminated by the Board, the Plan shall terminate
upon the earliest of (i) the last business day in July 2006, (ii) the date on
         --------                                                            
which all shares

                                       7.
<PAGE>
 
available for issuance under the Plan shall have been sold pursuant to purchase
rights exercised under the Plan or (iii) the date on which all purchase rights
are exercised in connection with a Corporate Transaction.  No further purchase
rights shall be granted or exercised, and no further payroll deductions shall be
collected, under the Plan following such termination.

     X.   AMENDMENT OF THE PLAN

          The Board may alter, amend, suspend or discontinue the Plan at any
time to become effective immediately following the close of any Purchase
Interval. However, the Board may not, without the approval of the Corporation's
stockholders, (i) materially increase the number of shares of Common Stock
issuable under the Plan or the maximum number of shares purchasable per
Participant on any one Purchase Date, except for permissible adjustments in the
event of certain changes in the Corporation's capitalization, (ii) alter the
purchase price formula so as to reduce the purchase price payable for the shares
of Common Stock purchasable under the Plan or (iii) materially increase the
benefits accruing to Participants under the Plan or materially modify the
requirements for eligibility to participate in the Plan.

     XI.  GENERAL PROVISIONS

          A.   All costs and expenses incurred in the administration of the Plan
shall be paid by the Corporation.

          B.   Nothing in the Plan shall confer upon the Participant any right
to continue in the employ of the Corporation or any Corporate Affiliate for any
period of specific duration or interfere with or otherwise restrict in any way
the rights of the Corporation (or any Corporate Affiliate employing such person)
or of the Participant, which rights are hereby expressly reserved by each, to
terminate such person's employment  at any time for any reason, with or without
cause.

          C.   The provisions of the Plan shall be governed by the laws of the
State of California without resort to that State's conflict-of-laws rules.

                                       8.
<PAGE>
 
                                  SCHEDULE A
                                  ----------

                         CORPORATIONS PARTICIPATING IN
                              STOCK PURCHASE PLAN
                           AS OF THE EFFECTIVE TIME
                           ------------------------


                              E*TRADE Group, Inc.
                           E*TRADE Securities, Inc.
<PAGE>
 
                                   APPENDIX
                                   --------


          The following definitions shall be in effect under the Plan:

          A.   BASE SALARY shall mean the (i) regular base salary paid to a
               -----------                                                 
Participant by one or more Participating Companies during such individual's
period of participation in one or more offering periods under the Plan plus (ii)
any pre-tax contributions made by the Participant to any Code Section 401(k)
salary deferral plan or any Code Section 125 cafeteria benefit program now or
hereafter established by the Corporation or any Corporate Affiliate.  The
following items of compensation shall NOT be included in Base Salary:  (i) all
overtime payments, bonuses, commissions (other than those functioning as base
salary equivalents), profit-sharing distributions and other incentive-type
payments and (ii) any and all contributions (other than Code Section 401(k) or
Code Section 125 contributions) made on the Participant's behalf by the
Corporation or any Corporate Affiliate under any employee benefit or welfare
plan now or hereafter established.

          B.   BOARD shall mean the Corporation's Board of Directors.
               -----                                                 

          C.   CODE shall mean the Internal Revenue Code of 1986, as amended.
               ----                                                          

          D.   COMMON STOCK shall mean the Corporation's common stock.
               ------------                                           

          E.   CORPORATE AFFILIATE shall mean any parent or subsidiary
               -------------------                                    
corporation of the Corporation (as determined in accordance with Code Section
424), whether now existing or subsequently established.

          F.   CORPORATE TRANSACTION shall mean either of the following
               ---------------------                                   
stockholder-approved transactions to which the Corporation is a party:

               (i)    a merger or consolidation in which securities possessing
     more than fifty percent (50%) of the total combined voting power of the
     Corporation's outstanding securities are transferred to a person or persons
     different from the persons holding those securities immediately prior to
     such transaction, or

               (ii)   the sale, transfer or other disposition of all or
     substantially all of the assets of the Corporation in complete liquidation
     or dissolution of the Corporation.

          G.  CORPORATION shall mean E*TRADE Group, Inc., a Delaware
              -----------                                           
corporation, and any corporate successor to all or substantially all of the
assets or voting stock of E*TRADE Group, Inc. which shall by appropriate action
adopt the Plan.

                                     A-1.
<PAGE>
 
          H.  EFFECTIVE TIME shall mean the time at which the Underwriting
              --------------                                              
Agreement is executed and finally priced.  Any Corporate Affiliate which becomes
a Participating Corporation after such Effective Time shall designate a
subsequent Effective Time with respect to its associate-Participants.

          I.  ELIGIBLE ASSOCIATE shall mean any person who is employed by a
              ------------------                                           
Participating Corporation on a basis under which he or she is regularly expected
to render more than twenty (20) hours of service per week for more than five (5)
months per calendar year for earnings considered wages under Code Section
3401(a).

          J.  ENTRY DATE shall mean the date an Eligible Associate first
              ----------                                                
commences participation  in the offering period in effect under the Plan.  The
earliest Entry Date under the Plan shall be the Effective Time.

          K.  FAIR MARKET VALUE per share of Common Stock on any relevant date
              -----------------                                               
shall be determined in accordance with the following provisions:

              (i)     If the Common Stock is at the time traded on the Nasdaq
     National Market, then the Fair Market Value shall be the closing selling
     price per share of Common Stock on the date in question, as such price is
     reported by the National Association of Securities Dealers on the Nasdaq
     National Market or any successor system. If there is no closing selling
     price for the Common Stock on the date in question, then the Fair Market
     Value shall be the closing selling price on the last preceding date for
     which such quotation exists.

              (ii)    If the Common Stock is at the time listed on any Stock
     Exchange, then the Fair Market Value shall be the closing selling price per
     share of Common Stock on the date in question on the Stock Exchange
     determined by the Plan Administrator to be the primary market for the
     Common Stock, as such price is officially quoted in the composite tape of
     transactions on such exchange. If there is no closing selling price for the
     Common Stock on the date in question, then the Fair Market Value shall be
     the closing selling price on the last preceding date for which such
     quotation exists.

              (iii)   For purposes of the initial offering period which begins
     at the Effective Time, the Fair Market Value shall be deemed to be equal to
     the price per share at which the Common Stock is sold in the initial public
     offering pursuant to the Underwriting Agreement.

          L.  1933 ACT shall mean the Securities Act of 1933, as amended.
              --------                                                   

                                     A-2.
<PAGE>
 
          M.  PARTICIPANT shall mean any Eligible Associate of a Participating
              -----------                                                     
Corporation who is actively participating in the Plan.

          N.  PARTICIPATING CORPORATION shall mean the Corporation and such
              -------------------------                                    
Corporate Affiliate or Affiliates as may be authorized from time to time by the
Board to extend the benefits of the Plan to their Eligible Associates.  The
Participating Corporations in the Plan as of the Effective Time are listed in
attached Schedule A.

          O.  PLAN shall mean the Corporation's Stock Purchase Plan, as set
              ----                                                         
forth in this document.

          P.  PLAN ADMINISTRATOR shall mean the committee of two (2) or more
              ------------------                                            
Board members appointed by the Board to administer the Plan.

          Q.  PURCHASE DATE shall mean the last business day of each Purchase
              -------------                                                  
Interval.  The initial Purchase Date shall be January 31, 1997.

          R.  PURCHASE INTERVAL shall mean each successive six (6)-month period
              -----------------                                                
within the offering period at the end of which there shall be purchased shares
of Common Stock on behalf of each Participant.

          S.  SEMI-ANNUAL ENTRY DATE shall mean the first business day in
              ----------------------                                     
February and August each year on which an Eligible Associate may first enter an
offering period.

          T.  STOCK EXCHANGE shall mean either the American Stock Exchange or
              --------------                                                 
the New York Stock Exchange.

          U.  UNDERWRITING AGREEMENT shall mean the agreement between the
              ----------------------                                     
Corporation and the underwriter or underwriters managing the initial public
offering of the Common Stock.

                                     A-3.

<PAGE>
 
                                                                 EXHIBIT 99.14

                              E*TRADE GROUP, INC.

             STOCK PURCHASE PLAN ("SPP") - ENROLLMENT/CHANGE FORM
<TABLE>
<CAPTION>
                   Action                                        Complete Sections:
                   ------                                        ------------------
<S>                <C>                                           <C>
SECTION 1:         [_] New Enrollment                            2, 3, 7 and sign attached Stock Purchase Agreement
                                                                         ---
ACTIONS            [_] Payroll Deduction Change                  2, 4, 7
                   [_] Terminate Payroll Deductions              2, 5, 7
                   [_] Leave of Absence                          2, 6, 7
===================================================================================================================

SECTION 2:         Name ___________________________________________________________________________________________
PERSONNEL              Last                     First                  MI                Dept.
DATA
                   Home Address___________________________________________________________________________________
                                                            Street
                       ____________________________________________________________________________________________
                       City                      State                           Zip Code

                   Social Security #: [_][_][_]-[_][_]-[_][_][_][_]
===================================================================================================================
SECTION 3:         Effective with the Purchase
NEW                Interval Beginning:                       Payroll Deduction Amount:  _____% of base salary*
ENROLLMENT         [_] February 1, 199__
                   [_] August 1, 199__                       * Must be a multiple of 1% up to a maximum of 10% of
                   [_] Initial Offering Period -- ____199__    base salary
===================================================================================================================
SECTION 4:         Effective with the                        I authorize the following new level of payroll
PAYROLL            Pay Period Beginning ___________________  deduction: ____% of base salary*
DEDUCTION                               Month, Day and Year
CHANGE                                                       * Must be a multiple of 1% up to a maximum of 10% of
                                                               base salary

                   NOTE:   You may reduce your rate of payroll deductions once per six-month purchase interval to
                           become effective as soon as possible following the filing of the change form. You may
                           also increase your rate of payroll deductions to become effective as of the start date
                           of the next six-month purchase interval.
===================================================================================================================
SECTION 5:        Effective with the                         Your election to terminate your payroll deductions
TERMINATE         Pay Period Beginning: ____________________ for the balance of the offering period cannot be
PAYROLL                                 Month, Day and Year  changed, and you may not rejoin the offering period
DEDUCTIONS                                                   at a later date.  You will not be able to resume
                                                             participation in the SPP until a new offering
                                                             period begins.

                In connection with my voluntary termination of payroll deductions, I elect the following action
                regarding my SPP payroll deductions to date in the current six-month purchase interval:

                [_] Purchase shares of E*TRADE Group, Inc. at end of the interval

                                       OR

                [_] Refund SPP payroll deductions collected

                NOTE:  If your employment terminates for any reason or your eligibility status changes (greater 
                ----
                       than 20 hrs/wk or greater than 5 months/yr), you will immediately cease to participate in 
                       the SPP, and your SPP payroll deductions collected in that six-month purchase interval will 
                       automatically be refunded to you.
===================================================================================================================
SECTION 6:      In connection with an approved leave of absence, I elect the following
LEAVE OF        action regarding my SPP payroll deductions to date in the current six-month purchase interval:
ABSENCE
                [_] Purchase shares of E*TRADE Group, Inc. at end of the interval

                                  OR

                [_] Refund SPP payroll deductions collected

                NOTE:  If you take an unpaid leave of absence, your payroll deductions will immediately cease.
                ----                                                                  
                Upon your return to active service, your payroll deductions will automatically resume at the rate
                in effect for you at the time you went on leave.
===================================================================================================================
SECTION 7:
AUTHORIZATION   I hereby authorize the specific action or actions indicated above.


                --------------------                        -------------------------------------------------------
                       Date                                 Signature of Associate
</TABLE> 

<PAGE>
 
                                                                   EXHIBIT 99.15

                              E*TRADE GROUP, INC.
                           STOCK PURCHASE AGREEMENT
                           ------------------------

    I hereby elect to participate in the Stock Purchase Plan (the "SPP") during 
the offering period specified below, and I hereby subscribe to purchase shares 
of Common Stock of E*TRADE Group, Inc. (the "Corporation") in accordance with 
the provisions of this Agreement and the SPP. I hereby authorize payroll 
deductions from each of my paychecks following my entry into the offering period
in the 1% multiple of my earnings (not to exceed a maximum of 10%) specified in 
my attached Enrollment Form. I hereby understand and acknowledge that the 
following terms and conditions shall govern my participation in the SPP.

    The offering period will be divided into a series of successive purchase 
intervals. With the exception of the initial purchase interval which begins in 
August 1996 and ends on January 31, 1997, those purchase intervals will each be 
of six (6) months duration and will begin on the first business day of February 
and August each year during the offering period. My participation will 
automatically remain in effect from one offering period to the next in 
accordance with my payroll deduction authorization, unless I withdraw from the 
SPP or change the rate of my payroll deduction or unless my employment status 
changes. I may reduce the rate of my payroll deductions on one occasion per 
purchase interval and that I may increase my rate of payroll deductions to 
become effective at the beginning of any subsequent purchase interval within the
offering period.

    My payroll deductions will be accumulated for the purchase of shares of the 
Corporation's Common Stock on the last business day of each purchase interval 
within the offering period. The purchase price per share will be 85% of the 
lower of (i) the fair market value per share of Common Stock on my entry date 
- -----
into the offering period or (ii) the fair market value per share on the 
semi-annual purchase date. However, the clause (i) amount will in no event be 
less than the fair market value per share of Common Stock on the start date of 
the offering period. I will also be subject to the SPP restrictions (i) 
limiting the maximum number of shares which I may purchase on any one purchase 
date to 750 shares and (ii) prohibiting me from purchasing more than $25,000 
worth of Common Stock for each calendar year my purchase right remains 
outstanding.

    I may withdraw from the SPP at any time prior to the last business day of a 
purchase interval and elect either to have the Corporation refund all my payroll
deductions for that purchase interval or to have such payroll deductions applied
to the purchase of Common Stock at the end of such interval. However, I may not 
rejoin that particular offering period at any later date. Upon the termination 
of my employment for any reason or my loss of eligible employee status, my 
participation in the SPP will immediately cease and all my payroll deductions 
for the purchase interval in which my employment terminates or my loss of 
eligibility occurs will automatically be refunded.

    If I take an approved unpaid leave of absence, my payroll deductions will 
immediately cease, and any payroll deductions for the purchase interval in which
my leave begins will, at my election, either be refunded or applied to the
purchase of shares of Common Stock at the end of that purchase interval. Upon my
return to active service, my payroll deductions will automatically resume at the
rate in effect when my leave began.

    A stock certificate for the shares purchased on my behalf at the end of each
purchase interval will automatically be deposited into my E*TRADE brokerage 
account which the Corporation will open on my behalf. I understand that I am 
subject to the Corporation's internal policies regarding trading in the 
Corporation's Common Stock. I will notify the Corporation of any sale or 
disposition of my SPP shares, and I will satisfy all applicable income and 
employment tax withholding requirements at the time of such sale or disposition.

    The Corporation has the right, exercisable in its sole discretion, to amend 
or terminate the SPP at any time, with such amendment or termination to become 
effective immediately following the exercise of outstanding purchase rights at 
the end of any current purchase interval. Should the Corporation elect to 
terminate the SPP, I will have no further rights to purchase shares of Common 
Stock pursuant to this Agreement.

    I have received a copy of the official Plan Prospectus summarizing the major
features of the SPP. I have read this Agreement and the Prospectus and hereby 
agree to be bound by the terms of both this Agreement and the SPP. The 
effectiveness of this Agreement is dependent upon my eligibility to participate 
in the SPP.

    Date _________________________, 199__   _______________________________
                                            Signature of Associate

                            Printed Name:   _______________________________

    Entry Date: __________________, 199__


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