E TRADE GROUP INC
S-1/A, 1997-08-18
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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<PAGE>
 
    
 AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON AUGUST 15, 1997     
                                                     REGISTRATION NO. 333-31841
================================================================================
 
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                               ----------------
                                 
                              AMENDMENT NO.2     
                                      TO
                                   FORM S-1
                            REGISTRATION STATEMENT
                                     UNDER
                          THE SECURITIES ACT OF 1933
                               ----------------
                              E*TRADE GROUP, INC.
            (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

<TABLE> 
<S>                                       <C>                                 <C> 
               DELAWARE                                6211                       94-2844166
     (STATE OR OTHER JURISDICTION OF       (PRIMARY STANDARD INDUSTRIAL        (I.R.S. EMPLOYER
     INCORPORATION OR ORGANIZATION)         CLASSIFICATION CODE NUMBER)        IDENTIFICATION NO.)
              
</TABLE> 
                            FOUR EMBARCADERO PLACE
                                2400 GENG ROAD
                              PALO ALTO, CA 94303
                                (415) 842-2500
  (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE, OF
                   REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
                               ----------------
                             CHRISTOS M. COTSAKOS
                     PRESIDENT AND CHIEF EXECUTIVE OFFICER
                              E*TRADE GROUP, INC.
                            FOUR EMBARCADERO PLACE
                                2400 GENG ROAD
                              PALO ALTO, CA 94303
                                (415) 842-2500
  (NAME AND ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA
                          CODE, OF AGENT FOR SERVICE)
                               ----------------
                                  COPIES TO:
        THOMAS A. BEVILACQUA                       KENNETH L. GUERNSEY
   BROBECK, PHLEGER & HARRISON LLP                   KARYN R. SMITH
        TWO EMBARCADERO PLACE                         MONA CHANDRA
           2200 GENG ROAD                          COOLEY GODWARD LLP
         PALO ALTO, CA 94303                 ONE MARITIME PLAZA, 20TH FLOOR
           (415) 424-0160                        SAN FRANCISCO, CA 94111
                                                     (415) 693-2000
                               ----------------
  APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practicable after the effective date of this Registration Statement.
                               ----------------
  If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933 check the following box. [_]

  If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following
box and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. [_]

  If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [_]

  If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [_]
                               ----------------
  THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS
REGISTRATION STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH
SECTION 8(a) OF THE SECURITIES ACT OF 1933, AS AMENDED, OR UNTIL THIS
REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON SUCH DATE AS THE SECURITIES
AND EXCHANGE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a), MAY DETERMINE.
 
===============================================================================
<PAGE>
 
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
+INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A         +
+REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE   +
+SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY  +
+OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT        +
+BECOMES EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR   +
+THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE      +
+SECURITIES IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE    +
+UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF  +
+ANY SUCH STATE.                                                               +
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
                  
               SUBJECT TO COMPLETION, DATED AUGUST 15, 1997     
 
                               [LOGO OF E*TRADE]
 
                                7,000,000 SHARES
 
                                  COMMON STOCK
 
  Of the 7,000,000 shares of Common Stock offered hereby, 5,000,000 shares are
being sold by E*TRADE Group, Inc. ("E*TRADE" or the "Company") and 2,000,000
shares are being sold by the Selling Stockholders. See "Principal and Selling
Stockholders." The Company will not receive any of the proceeds from the sale
of shares by the Selling Stockholders. The Company's Common Stock is traded on
the Nasdaq National Market under the symbol "EGRP." On July 29, 1997, the last
reported sale price of the Common Stock on the Nasdaq National Market was
$28.13 per share. See "Price Range of Common Stock."
 
                                  -----------
 
   THE COMMON STOCK OFFERED HEREBY INVOLVES A HIGH DEGREE OF RISK. SEE "RISK
                         FACTORS" BEGINNING ON PAGE 6.
 
                                  -----------
 
THESE SECURITIES  HAVE NOT BEEN APPROVED  OR DISAPPROVED BY THE  SECURITIES AND
 EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE COMMISSION
  OR ANY STATE SECURITIES COMMISSION PASSED  UPON THE ACCURACY OR ADEQUACY OF
  THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
================================================================================
<TABLE>
<CAPTION>
                                          UNDERWRITING              PROCEEDS TO
                                 PRICE TO DISCOUNTS AND PROCEEDS TO   SELLING
                                  PUBLIC   COMMISSIONS  COMPANY(1)  STOCKHOLDERS
- --------------------------------------------------------------------------------
<S>                              <C>      <C>           <C>         <C>
Per Share......................   $          $            $            $
- --------------------------------------------------------------------------------
Total(2).......................   $          $            $            $
</TABLE>
================================================================================
 
(1) Before deducting expenses payable by the Company, estimated at $1,200,000.
 
(2) The Company and certain of the Selling Stockholders have granted to the
    Underwriters a 30-day option to purchase up to an additional 1,050,000
    shares of Common Stock solely to cover over-allotments, if any. See
    "Underwriting." If such option is exercised in full, the total Price to
    Public, Underwriting Discounts and Commissions, Proceeds to Company and
    Proceeds to Selling Stockholders will be $    , $    , $     and $    ,
    respectively.
 
                                  -----------
 
  The Common Stock is offered by the Underwriters as stated herein, subject to
receipt and acceptance by them and subject to their right to reject any order
in whole or in part. It is expected that delivery of such shares will be made
through the offices of Robertson, Stephens & Company LLC ("Robertson Stephens &
Company"), San Francisco, California, on or about       , 1997.
 
                                  -----------
 
ROBERTSON, STEPHENS & COMPANY
          HAMBRECHT & QUIST
                     DEUTSCHE MORGAN GRENFELL
                                       MONTGOMERY SECURITIES
                                                              E*TRADE SECURITIES
 
                   The date of this Prospectus is     , 1997
<PAGE>
 
                              [TWO GATEFOLD PAGES]
 
                                (E*TRADE Logo)
                                  Innovation.
                                  Technology.
                                   Service.
                                    Value.
 
 
INFORMATION CONTAINED IN THE COMPANY'S WEB SITE SHALL NOT BE DEEMED TO BE PART
OF THIS PROSPECTUS.
 
CERTAIN PERSONS PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS THAT
STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE COMMON STOCK OF THE
COMPANY, INCLUDING STABILIZING BIDS, SYNDICATE COVERING TRANSACTIONS AND THE
IMPOSITION OF PENALTY BIDS. FOR A DISCUSSION OF THESE ACTIVITIES, SEE
"UNDERWRITING."
 
IN CONNECTION WITH THIS OFFERING, CERTAIN UNDERWRITERS AND SELLING GROUP
MEMBERS MAY ENGAGE IN PASSIVE MARKET MAKING TRANSACTIONS IN THE COMMON STOCK
ON THE NASDAQ NATIONAL MARKET IN ACCORDANCE WITH RULE 103 OF REGULATION M. SEE
"UNDERWRITING."
 
                                       2
<PAGE>
 
                      
                                INSIDE GATEFOLD
                                ---------------


                                  (headline)
                      SOMEDAY, WE'LL ALL INVEST THIS WAY

(Body Copy)              
E*TRADE IS A LEADING PROVIDER OF ONLINE INVESTING SERVICES, offering its
customers a combination of innovation, technology, service and value.

        Its services feature an easy-to-use graphical user interface, the 
ability to create personalized environments reflecting users' individual needs 
and interests and unbundled services for cost-effective pricing.

        Customers can access E*TRADE through the Internet, direct modem link,
online service providers America Online, AT&T WorldNet, CompuServe, Microsoft
Network and Prodigy, and touch-tone telephone. Automated order placement,
portfolio tracking, related market information and news are available 24 hours a
day, seven days a week.

WWW.etrade.com
- --------------
Call 1-800-STOCKS-3

 ................................................................................

THE INTERNET
INNOVATIVE BUSINESS
OPPORTUNITIES

JUST AS THE MICROPROCESSOR CHANGED COMPUTING, the emergence of the Internet as 
a tool for communication and commerce is driving a revolution in online 
transactions and information services, providing organizations and individuals 
around the world with new ways of conducting business.

 ................................................................................

ELECTRONIC COMMERCE:
FASTER, LESS
EXPENSIVE, MORE
CONVENIENT

WITH THE PROLIFERATION of PERSONAL COMPUTERS AND MODEMS and the rise of the 
Internet, companies that have traditionally conducted business in person, 
through the mail or by telephone are utilizing electronic commerce. Consumers 
are recognizing that self-directed online transactions can be faster, less 
expensive and more convenient than transactions conducted through a human 
intermediary.

 ................................................................................


E*TRADE's MISSION:
TO BE A RECOGNIZED
LEADER IN ELECTRONIC
COMMERCE

E*TRADE OFFERS ELECTRONIC ACCESS VIRTUALLY ANYWHERE, ANY TIME, thereby 
shifting the financial services paradigm from a business hours only, 
intermediary-based model to one in which consumers have ultimate control over 
when and where they initiate transactions. The Company's technology can be 
adapted to other aspects of electronic commerce. Leveraging this technology 
and its position as a leading provider of online investing services, E*TRADE's 
mission is to be a recognized leader in electronic commerce.

 ................................................................................

E*TRADE: EMPOWERING
CONSUMERS THROUGH
TECHNOLOGY

E*TRADE USES INFORMATION TECHNOLOGY to provide value-added electronic 
commerce. In 1992, the Company formed E*TRADE Securities and began offering 
consumers online investing services available 24 hours a day, seven days a 
week. E*TRADE empowers its customers to take control of their own financial 
transactions.

(E*Trade logo and tagline)
Someday, we'll all invest this way

<PAGE>
 
  NO DEALER, SALES REPRESENTATIVE OR ANY OTHER PERSON HAS BEEN AUTHORIZED TO
GIVE ANY INFORMATION OR TO MAKE ANY REPRESENTATIONS IN CONNECTION WITH THIS
OFFERING OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS, AND IF GIVEN OR MADE,
SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN
AUTHORIZED BY THE COMPANY, ANY SELLING STOCKHOLDER OR ANY OF THE UNDERWRITERS.
THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN
OFFER TO BUY ANY SECURITIES OTHER THAN THE SHARES OF COMMON STOCK TO WHICH IT
RELATES OR AN OFFER TO, OR A SOLICITATION OF, ANY PERSON IN ANY JURISDICTION
WHERE SUCH AN OFFER OR SOLICITATION WOULD BE UNLAWFUL. NEITHER THE DELIVERY OF
THIS PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES,
CREATE ANY IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF THE
COMPANY OR THAT INFORMATION CONTAINED HEREIN IS CORRECT AS OF ANY TIME
SUBSEQUENT TO THE DATE HEREOF.
 
                                ----------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                            PAGE
                                                                            ----
<S>                                                                         <C>
Summary...................................................................    4
Risk Factors..............................................................    6
Use of Proceeds...........................................................   18
Price Range of Common Stock...............................................   18
Dividend Policy...........................................................   18
Capitalization............................................................   19
Selected Consolidated Financial Data......................................   20
Management's Discussion and Analysis of Financial Condition and Results of
 Operations...............................................................   21
Business..................................................................   30
Management................................................................   49
Certain Transactions......................................................   60
Principal and Selling Stockholders........................................   61
Description of Capital Stock..............................................   63
Shares Eligible for Future Sale...........................................   66
Underwriting..............................................................   67
Legal Matters.............................................................   69
Experts...................................................................   69
Interests of Counsel......................................................   69
Additional Information....................................................   69
Available Information.....................................................   70
Index to Consolidated Financial Statements................................  F-1
</TABLE>
 
                                ----------------
 
  E*TRADE(R) is a registered trademark of the Company. TELE*MASTER(TM), among
other marks, is a common law trademark of the Company. This Prospectus also
includes trademarks of entities other than the Company.
 
 
                                       3
<PAGE>
 
                                    SUMMARY
 
  The following summary is qualified in its entirety by the more detailed
information, including "Risk Factors," and the consolidated financial
statements and notes thereto, appearing elsewhere in this Prospectus. Investors
should consider carefully the information discussed under the heading "Risk
Factors."
 
                                  THE COMPANY
 
  E*TRADE Group, Inc. ("E*TRADE" or the "Company") is a leading provider of
online investing services and has established a popular, branded destination
Web site for self-directed investors. The Company offers automated order
placement and execution, along with a suite of products and services that can
be personalized, including portfolio tracking, Java-based charting and quote
applications, real-time market commentary and analysis, news and other
information services. The Company provides these services 24 hours a day, seven
days a week by means of the Internet, touch-tone telephone, online service
providers (America Online, AT&T WorldNet, CompuServe, Microsoft Network and
Prodigy) and direct modem access. E*TRADE's proprietary transaction-enabling
technology supports highly automated, easy-to-use and cost-effective services
that empower its customers to take greater control of their investment
decisions and financial transactions. Further, the Company believes that its
technology can be adapted to provide transaction-enabling services related to
other aspects of electronic commerce.
 
  As of June 30, 1997, the Company had over 182,000 accounts (with assets under
management in excess of $5.5 billion) representing a compounded annual growth
rate in new accounts of 127% since October 1, 1994. Average daily transaction
volumes were approximately 17,800 in June 1997, as compared to approximately
8,000 transactions per day in June 1996. For the month ended June 30, 1997, the
Company opened an average of 680 new accounts per day with average daily
deposits of $13.5 million. The Company began offering online investing services
through the Internet in February 1996 and it is the Company's most rapidly
growing channel. Transactions over the Internet represented 60% of the
Company's June 1997 transaction volume.
 
  E*TRADE's objective is to be a leading, branded provider of online investing
services through automation, innovation, technology, service and value. The
Company's strategy to accomplish this objective includes continued aggressive
marketing of its online investing services to further establish E*TRADE's brand
name recognition and increase its share of the online investing market and
continued broadening of its suite of value-added services that personalize and
enhance its customers' online investing experience. In addition, the Company
plans to leverage its E*TRADE brand equity and large customer base to pursue
additional related revenue opportunities, including advertising and
subscription-based revenue streams.
 
 
  The Company was incorporated in California in 1982 and was reincorporated in
Delaware in July 1996. Its principal corporate offices are located at Four
Embarcadero Place, 2400 Geng Road, Palo Alto, California 94303, and its
telephone number is (415) 842-2500. Unless otherwise indicated, all references
in this Prospectus to "E*TRADE" or the "Company" refer to E*TRADE Group, Inc.,
a Delaware corporation, E*TRADE Securities, Inc., its principal broker-dealer
subsidiary ("E*TRADE Securities"), its other subsidiaries and its predecessor
California corporation. The Company's World Wide Web site is located at
www.etrade.com. Information contained in the Company's Web site shall not be
deemed to be part of this Prospectus.
 
                                       4
<PAGE>
 
                                  THE OFFERING
 
<TABLE>
 <C>                                            <S>
 Common Stock offered by the Company..........   5,000,000 shares
 Common Stock offered by the Selling             
  Stockholders................................   2,000,000 shares
 Common Stock to be outstanding after the       
  Offering....................................  35,958,147 shares(1)
 Use of Proceeds..............................  For working capital and other
                                                general corporate purposes. See
                                                "Use of Proceeds."
 Nasdaq National Market symbol................  EGRP
</TABLE>
 
               SUMMARY CONSOLIDATED FINANCIAL AND OPERATING DATA
              (in thousands, except per share and operating data)
 
<TABLE>
<CAPTION>
                                                                   NINE MONTHS
                               YEAR ENDED SEPTEMBER 30,          ENDED JUNE 30,
                         --------------------------------------  ----------------
                          1992    1993   1994    1995    1996     1996     1997
                         ------  ------ ------- ------- -------  -------  -------
<S>                      <C>     <C>    <C>     <C>     <C>      <C>      <C>
CONSOLIDATED STATEMENT OF
 OPERATIONS DATA:
Net revenues............ $  848  $2,974 $10,905 $23,340 $51,595  $34,423  $94,260
Pre-tax income (loss)...   (283)    103     244   4,309  (1,383)  (2,224)  14,110
Net income (loss).......   (285)     99     785   2,581    (828)  (1,334)   8,382
Net income (loss) per
 common share........... $(0.01)     -- $  0.03 $  0.10 $ (0.03) $ (0.05) $  0.24
Weighted average number
 of common and common
 equivalent shares...... 24,828  26,677  26,186  26,481  28,564   28,477   34,719
OPERATING DATA:
Average customer
 transactions per day...     12     194     869   2,335   6,148    5,667   13,769
</TABLE>
 
<TABLE>
<CAPTION>
                                                              JUNE 30, 1997
                                                         -----------------------
                                                          ACTUAL  AS ADJUSTED(2)
                                                         -------- --------------
<S>                                                      <C>      <C>
CONSOLIDATED BALANCE SHEET DATA:
Cash and equivalents.................................... $ 18,116    $150,510
Total assets............................................  719,845     852,239
Stockholders' equity....................................   83,057     215,451
</TABLE>
- --------
(1) Based on 30,958,147 shares of Common Stock outstanding as of June 30, 1997.
    Excludes 5,250,120 shares of Common Stock issuable upon the exercise of
    outstanding options to purchase Common Stock as of June 30, 1997. See
    "Management--Associate Benefit Plans" and Note 7 of Notes to Consolidated
    Financial Statements.
(2) Adjusted to give effect to the sale of 5,000,000 shares of Common Stock
    offered by the Company hereby at an assumed public offering price per share
    of $28.13 and the application of the estimated net proceeds therefrom. See
    "Use of Proceeds" and "Capitalization."
 
                                ----------------
 
Except as otherwise indicated, all information in this Prospectus assumes no
exercise of the Underwriters' over-allotment option. This Prospectus contains
forward-looking statements which involve risks and uncertainties. The Company's
actual results may differ materially from the results discussed in the forward-
looking statements. Factors that might cause such a difference include, but are
not limited to, those discussed in "Risk Factors" and elsewhere in this
Prospectus.
 
 
                                       5
<PAGE>
 
                                 RISK FACTORS
 
  In addition to the other information contained in this Prospectus, the
following risk factors should be considered in evaluating the Company and its
business before purchasing shares of the Common Stock offered hereby. This
Prospectus contains forward-looking statements which involve risks and
uncertainties. The Company's actual results may differ materially from the
results discussed in the forward-looking statements. Factors that might cause
such a difference include, but are not limited to, those discussed in "Risk
Factors" and elsewhere in this Prospectus.
 
RISKS ASSOCIATED WITH MANAGEMENT OF A CHANGING BUSINESS
 
  The Company has experienced substantial changes in and expansion of its
business and operations since it began offering electronic investing services
in 1992 and Internet investing services in February 1996 and expects to
continue to experience periods of rapid change. The Company's past expansion
has placed, and any future expansion would place, significant demands on the
Company's administrative, operational, financial and other resources. In
particular, in fiscal 1997 the Company failed to comply with applicable
advertising restrictions in one international jurisdiction and, due to a
clerical oversight, failed to timely renew its registration as a broker-dealer
in two states, Nebraska and Ohio. For the nine months ended June 30, 1997, the
Company recorded a $4.3 million pre-tax charge against earnings in connection
with the failure to renew its registration in Ohio. The Company expects
operating expenses and staffing levels to increase substantially in the
future. In particular, the Company has hired and intends to hire a significant
number of additional skilled personnel, including persons with experience in
both the computer and brokerage industries, and, in particular, persons with
Series 7 or other broker-dealer licenses. Competition for such personnel is
intense, and there can be no assurance that the Company will be able to
attract, assimilate or retain additional highly qualified senior managers and
technical persons in the future. The Company also expects to expend resources
with respect to future expansion of its accounting and internal management
systems and the implementation of a variety of new systems and procedures. In
addition, the Company expects that future expansion will continue to challenge
the Company's ability to hire, train, motivate and manage its associates. If
the Company's revenues do not increase in proportion to its operating
expenses, the Company's management systems do not expand to meet increasing
demands, the Company fails to attract, assimilate and retain qualified
personnel, or the Company's management otherwise fails to manage the Company's
expansion effectively, there would be a material adverse effect on the
Company's business, financial condition and operating results. See "--
Government Regulation," "Management's Discussion and Analysis of Financial
Condition and Results of Operations," "Business--Government Regulation; Net
Capital Requirements" and " --Associates" and "Management."
 
  The rapid growth in the use of the Company's services has strained its
ability to adequately expand technologically. The haste required in acquiring
new equipment and applications may result in less rigorous testing and
validation of hardware and software, which could lead to performance problems.
In addition, the Company relies on a number of third parties to process its
transactions, including online and Internet service providers, back office
processing organizations, services providers and market makers, all of which
will need to expand the scope of the operations they perform for the Company.
Any backlog caused by a third party's inability to expand at the rate
necessary to meet the Company's needs could have a material adverse effect on
the Company's business, financial condition and operating results. As trading
volume increases, the Company may have difficulty hiring, training and
integrating qualified personnel at the necessary pace, and the shortage of
licensed personnel could cause a backlog in the processing of orders requiring
review, exposing the Company not only to unsatisfied customers, but also to
liability for transactions that were ordered but not executed on a timely
basis.
 
RISKS OF SYSTEMS FAILURE
 
  The Company receives and processes trade orders principally through the
Internet, online service providers and touch-tone telephone. This method of
trading is heavily dependent on the integrity of the electronic systems
supporting it. Orders placed from the close of the stock markets one day until
the opening
 
                                       6
<PAGE>
 
   
the next business day must be processed through the Company's system in a
short period of time prior to the opening of the stock markets. Heavy stress
placed on the Company's systems during peak trading times could cause the
Company's systems to operate at unacceptably low speeds or fail altogether.
Any significant degradation or failure of the Company's systems or any other
systems in the trading process (e.g., online and Internet service providers,
record keeping and data processing functions performed by third parties and
third-party software such as Internet browsers), even for a short time, could
cause customers to suffer delays in trading. Such delays could cause
substantial losses for customers and could subject the Company to claims from
customers for losses, including litigation claiming fraud or negligence. The
Company has experienced such systems failures and degradation in the past,
including two such failures in May 1996, and could experience future system
failures and degradations. In order to promote customer satisfaction and
protect the E*TRADE brand name, the Company has compensated customers for
verifiable losses arising in connection with such failures. The Company
recorded a pre-tax charge against earnings in excess of $1.7 million in
connection with such systems failures in May 1996. Since May 1996, the Company
has experienced occasional system interruptions. During a systems failure, the
Company may be able to take orders by telephone. However, under applicable
regulations, all Company associates accepting telephone orders must have
securities brokers' licenses. An adequate number of personnel with securities
brokers' licenses may not be available to take customer calls in the event of
a systems failure. There can be no assurance that the Company's network
structure will operate appropriately in the event of a subsystem, component or
software failure or that, in the event of an earthquake, fire or any other
natural disaster, power or telecommunications failure, act of God or act of
war, the Company will be able to prevent an extended systems failure. Any
systems failure that causes interruptions in the Company's operations could
have a material adverse effect on the Company's business, financial condition
and operating results. The Company is aware of electronic third-party
communications in which a potential class action lawsuit against the Company
relating to systems failures is discussed. Any such lawsuit would require the
attention of senior management and could have a material adverse effect on the
Company's business, financial condition and operating results. In addition,
the Company has, from time to time, received adverse publicity in the
financial press and in online discussion forums primarily relating to systems
failures. See "Business--E*TRADE Transaction-Enabling Technology."     
 
RISKS ASSOCIATED WITH THE SECURITIES BUSINESS; CONCENTRATION OF SERVICES
 
  Substantially all of the Company's revenues in recent years have been from
electronic brokerage services, and the Company expects its electronic
brokerage services to continue to account for substantially all of its
revenues for the foreseeable future. E*TRADE, like other securities firms, is
directly affected by national and international economic and political
conditions, broad trends in business and finance and substantial fluctuations
in volume and price levels of securities and futures transactions. In recent
months, the U.S. securities markets have established record levels of trading
which, the Company believes, has favorably impacted its business.
Correspondingly, a downturn in these markets could adversely affect the
Company's operating results. In October 1987 and October 1989, the stock
market suffered two of the largest declines in history. As a result of these
declines, many firms in the industry suffered financial losses, and the level
of individual investor trading activity decreased. Reduced trading volume and
prices have historically resulted in reduced transaction revenues. In periods
of low volume, the Company's profitability would be adversely affected because
certain expenses, consisting primarily of salaries and benefits, computer
hardware and software costs and occupancy expenses, remain relatively fixed.
Severe market fluctuations in the future could have a material adverse effect
on the Company's business, financial condition and operating results. Certain
of the Company's competitors with more diverse product and service offerings
may be better positioned to withstand such a downturn in the securities
industry. See "--Substantial Competition."
 
  E*TRADE's brokerage business, by its nature, is subject to various other
risks, including customer default and employees' misconduct and errors. In
addition, to the extent E*TRADE permits customers to purchase securities on
margin, the Company is subject to risks inherent in extending credit,
especially during periods of rapidly declining markets in which the value of
the collateral held by the Company could fall below the amount of a customer's
indebtedness. Under specific regulatory guidelines, the borrowing and lending
of
 
                                       7
<PAGE>
 
securities by E*TRADE are accompanied, respectively, by the disbursement and
receipt of cash deposits. Failure to maintain cash deposit levels at all times
at least equal to the value of the related securities would subject E*TRADE to
risk of loss, should there be sharp changes in market values of substantial
amounts of securities and should parties to the borrowing and lending
transactions fail to honor their commitments. Any such losses could have a
material adverse effect on the Company's business, financial condition and
operating results. See "Business--Operations."
 
SIGNIFICANT FLUCTUATIONS IN QUARTERLY OPERATING RESULTS
 
  The Company expects to experience significant fluctuations in future
quarterly operating results that may be caused by many factors, including the
following: the timing of introductions or enhancements of online investing
services and products by the Company or its competitors; market acceptance of
online investing services and products; the pace of development of the market
for online commerce; changes in trading volume in the securities markets;
trends in the securities markets; changes in pricing policies by the Company
or its competitors; changes in strategy; the success of or costs associated
with acquisitions or other strategic relationships; changes in key personnel;
seasonal trends; the extent of international expansion; the mix of
international and domestic sales; changes in the level of operating expenses
to support projected growth; and general economic conditions. In addition, the
Company has experienced fluctuations in the average number of customer
transactions per day and expects that its rate of growth in customer
transactions at any given time is not necessarily indicative of future
transaction activity. See "Management's Discussion and Analysis of Financial
Condition and Results of Operations -- Quarterly Results."
 
  Due to the foregoing factors, quarterly revenues and operating results are
difficult to forecast, and the Company believes that period-to-period
comparisons of its operating results will not necessarily be meaningful and
should not be relied upon as any indication of future performance. It is
likely that the Company's future quarterly operating results from time to time
will not meet the expectations of securities analysts or investors, which may
have an adverse effect on the market price of the Company's Common Stock.
 
RISKS ASSOCIATED WITH ENTERING NEW MARKETS
 
  One element of the Company's strategy is to leverage the E*TRADE brand and
technology to enter new markets. No assurance can be given that the Company
will be able to successfully adapt its proprietary processing technology to
provide information and transaction processing services in other markets or
that, if any such adaptation is successful, the Company will compete
successfully in any such new markets. E*TRADE Securities plans, subject to
regulatory approval, to establish investment banking operations, raising
public and private equity capital for companies over the Internet and other
electronic media. In addition, the Company plans to pursue additional related
revenue opportunities, including advertising and subscription-based revenue
streams. There can be no assurance that the Company will be successful in its
pursuit of any of these opportunities or that such pursuit will not divert
management attention or inefficiently utilize Company resources. See
"Business--Strategic Relationships."
 
POTENTIAL REDUCTION IN ORDER FLOW REBATES
 
  The Company has arrangements with various Nasdaq market makers and third
market firms to receive cash payments in exchange for routing trade orders to
these firms for execution. This practice of receiving payments for order flow
is widespread in the securities industry. Under applicable SEC regulations,
receipt of these payments requires disclosure of such payments by the Company
to its customers. The revenues received by the Company under these
arrangements for fiscal 1996 and the nine months ended June 30, 1997 amounted
to 22% and 22% of net revenues, respectively. However, the amount received per
transaction declined over these periods, and the Company expects this trend to
continue. In addition, there can be no assurance that payments for order flow
will continue to be permitted by the Securities and Exchange Commission (the
"SEC"), the National Association of Securities Dealers (the "NASD") or other
regulatory agencies, courts or governmental units. Loss of any or all of these
revenues could have a material adverse effect on the Company's business,
financial condition and operating results. See "Business--Operations."
 
 
                                       8
<PAGE>
 
RISKS ASSOCIATED WITH SELF-CLEARING OPERATIONS
 
  The Company implemented equity self-clearing operations in July 1996 and
options self-clearing operations in April 1997. Clearing services include the
confirmation, receipt, settlement and delivery functions involved in
securities transactions. Prior to its conversion to self-clearing operations,
the Company cleared all of its customer trades as a fully-disclosed
correspondent of Herzog, Heine, Geduld, Inc. ("Herzog"), a broker-dealer that
provides clearing services. Self-clearing securities firms are subject to
substantially more regulatory control and examination than the Company has
experienced in the past. Errors in performing clearing functions or reporting
could lead to civil penalties imposed by the SEC or the NASD. Self-clearing
operations involve substantial risks of losses due to clerical errors related
to the handling of customer funds and securities. Errors in the clearing
process also may lead to civil liability for actions in negligence brought by
parties who are financially harmed as a result of such errors. Any liability
that arises as a result of self-clearing operations could have a material
adverse effect on the Company's business, financial condition and operating
results. Clearing operations have accounted for a significant portion of the
Company's cost of services, and there can be no assurance that clearing for
itself will not result in significantly higher clearing costs in the future.
The failure of the Company to perform self-clearing operations accurately and
cost-effectively could have a material adverse effect on the Company's
business, financial condition and operating results.
 
  As a self-clearing firm, the Company assumes direct responsibility for the
possession and control of customer securities and other assets and the
clearance of customer securities transactions. Having this responsibility
requires the Company to record on its balance sheet the customer receivables
and customer payables to the Company that are a result of customer margin
loans (i.e., loans made to customers that are collateralized by securities in
the customers' margin accounts at the Company) and customer free credit
balances (i.e., customer cash balances maintained by the Company),
respectively. In addition, to the extent that the Company's customer debit
balances from margin loans and other transactions exceed customer free credit
balances, the Company must obtain financing for any excess debit balance. As a
self-clearing firm, the Company contracts with a third-party service bureau,
Beta Systems, Inc., a subsidiary of Thomson Information Services, Inc. ("Beta
Systems"), for its customer record keeping and data processing services. Beta
Systems is currently the Company's sole provider of these services. There can
be no assurance that Beta Systems will be able to provide these services in an
efficient, cost-effective manner or will be able to adequately expand its
services to meet the Company's needs. A loss in the availability of these
services from Beta Systems and the inability of the Company to make
alternative arrangements in a timely manner, if at all, would have a material
adverse effect on the Company's business, financial condition and operating
results. See "Business--Operations."
 
DEPENDENCE ON IMPROVED CUSTOMER SERVICE OPERATIONS
 
  The Company believes that providing an effective customer service team to
handle customer needs is critical to its success. The Company's customer
service capacity has been and may continue to be severely strained at times.
During the nine months ended June 30, 1997, the Company's customer service
department serviced approximately 73% of its inquiries through telephone calls
and approximately 27% through e-mail. This department handles only non-revenue
interactions, with customers needing extra assistance, and generally is not
involved in order processing. In the past, the Company has fallen short of its
target response time for customer service calls. Sub-optimal customer service
could damage the E*TRADE name and lead some customers to transfer their
business to other, less congested online brokers, limit their trading activity
or refrain from electronic trading entirely. Even if the Company is able to
remedy any capacity problems that have arisen, on any given day a surge of
activity could cause the Company to fail to provide adequate customer service.
There can be no assurance that the Company will not face customer service
capacity constraints, and the failure to remedy such constraints could have a
material adverse effect on the Company's business, financial condition and
operating results. See "Business--Customer Service."
 
 
                                       9
<PAGE>
 
SUBSTANTIAL COMPETITION
 
  The market for electronic brokerage services, particularly over the
Internet, is new, rapidly evolving and intensely competitive, and the Company
expects competition to continue and intensify in the future. E*TRADE
encounters direct competition from discount brokerage firms providing either
touch-tone telephone or online brokerage services, or both. Discount brokerage
firms generally effect transactions for their customers on an "execution only"
basis, without offering other services such as portfolio valuation, investment
recommendations and research. These competitors include such discount
brokerage firms as Charles Schwab & Co., Inc., Fidelity Brokerage Services,
Inc., Waterhouse Securities, Inc., Quick & Reilly, Inc., National Discount
Brokers (a subsidiary of Sherwood Securities Corp.), Discover Brokerage, Inc.
(a subsidiary of Morgan Stanley Dean Witter Discover & Company), firms owned
by Ameritrade, Inc. (including All-American Brokers, also known as eBroker)
and DLJ Direct (a division of Donaldson, Lufkin & Jenrette Securities
Corporation), among others. The Company also encounters competition from
established full-commission brokerage firms such as PaineWebber Incorporated,
Merrill Lynch, Pierce, Fenner & Smith Incorporated and Smith Barney, Inc.,
among others. In addition, the Company competes with financial institutions,
mutual fund sponsors and other organizations, some of which provide electronic
brokerage services.
 
  Many of the Company's competitors have longer operating histories and
significantly greater financial, technical, marketing and other resources than
the Company. In addition, many of these competitors offer a wider range of
services and financial products than the Company, and thus may be able to
respond more quickly to new or changing opportunities, technologies and
customer requirements. Many current and potential competitors also have
greater name recognition and more extensive customer bases that could be
leveraged, thereby gaining market share to the Company's detriment. Such
competitors may be able to undertake more extensive promotional activities,
offer more attractive terms to customers than the Company and adopt more
aggressive pricing policies, possibly even sparking a price war in the
electronic brokerage business. Moreover, current and potential competitors
have established or may establish cooperative relationships among themselves
or with third parties to enhance their services and products. For example,
Charles Schwab's One-Source mutual fund service and similar, more complete
services may discourage potential customers from using the Company's brokerage
services. Accordingly, it is possible that new competitors or alliances among
competitors may emerge and rapidly acquire significant market share.
 
  The general financial success of companies within the securities industry
over the past several years has strengthened existing competitors. Management
believes that such success will continue to attract new competitors to the
industry, such as banks, software development companies, insurance companies,
providers of online financial and information services and others, as such
companies expand their services and product lines. Commercial banks and other
financial institutions have become a competitive factor in the securities
industry by offering their customers certain corporate and individual
financial services traditionally provided by securities firms. The current
trend toward consolidation in the commercial banking industry could further
increase competition in all aspects of the Company's business. Commercial
banks generally are expanding their securities activities, as well as their
activities relating to the provision of financial services. While it is not
possible to predict the type and extent of competitive services that
commercial banks and other financial institutions ultimately may offer or
whether administrative or legislative barriers will be repealed or modified,
brokerage firms such as the Company may be adversely affected by such
competition or legislation. Particularly as financial services and products
proliferate, to the extent the Company's competitors are able to attract and
retain customers on the basis of the convenience of one-stop shopping, the
Company's business or its ability to grow could be adversely affected. In many
instances, the Company competes with such organizations for the same
customers. In addition, competition among financial services firms exists for
experienced technical and other personnel.
 
  There can be no assurance that the Company will be able to compete
effectively with current or future competitors or that the competitive
pressures faced by the Company will not have a material adverse effect on the
Company's business, financial condition and operating results. See "Business--
Competition."
 
                                      10
<PAGE>
 
EARLY STAGE OF MARKET DEVELOPMENT; DEPENDENCE ON ONLINE COMMERCE AND THE
INTERNET
 
  The market for electronic brokerage services, particularly over the
Internet, is at an early stage of development and is rapidly evolving. As is
typical for new and rapidly evolving industries, demand and market acceptance
for recently introduced services and products are subject to a high level of
uncertainty. With respect to the Company, this uncertainty is compounded by
the risks that consumers will not adopt online commerce and that an
appropriate infrastructure necessary to support increased commerce on the
Internet will fail to develop, in each case, to a sufficient extent and within
an adequate time frame to permit the Company to succeed.
 
  Sales of many of the Company's services and products will depend upon the
adoption of the Internet by consumers as a widely used medium for commerce and
communication. The Internet may not prove to be a viable commercial
marketplace because of inadequate development of the necessary infrastructure,
such as a reliable network backbone, or timely development of complementary
services and products, such as high speed modems and high speed communication
lines. The Internet has experienced, and is expected to continue to
experience, significant growth in the number of users and amount of traffic.
There can be no assurance that the Internet infrastructure will continue to be
able to support the demands placed on it by this continued growth. In
addition, the Internet could lose its viability due to delays in the
development or adoption of new standards and protocols to handle increased
levels of Internet activity or due to increased governmental regulation.
Moreover, critical issues concerning the commercial use of the Internet
(including security, reliability, cost, ease of use, accessibility and quality
of service) remain unresolved and may negatively affect the growth of Internet
use or the attractiveness of commerce and communication on the Internet.
Because global commerce and online exchange of information on the Internet and
other similar open wide area networks are new and evolving, there can be no
assurance that the Internet will prove to be a viable commercial marketplace.
If critical issues concerning the commercial use of the Internet are not
favorably resolved, if the necessary infrastructure is not developed, or if
the Internet does not become a viable commercial marketplace, the Company's
business, financial condition and operating results will be materially
adversely affected.
 
  Adoption of online commerce, particularly by those individuals that have
historically relied upon traditional means of commerce, will require a broad
acceptance by such individuals of new and substantially different methods of
conducting business. Moreover, the Company's brokerage services over the
Internet involve a new approach to securities trading and, as a result,
intensive marketing and sales efforts may be necessary to educate prospective
customers regarding the uses and benefits of the Company's brokerage services
and products. For example, consumers who already obtain brokerage services
from more traditional full-commission brokerage firms, or even discount
brokers, may be reluctant or slow to change to obtaining brokerage services
over the Internet. Moreover, the security and privacy concerns of existing and
potential users of the Company's services may inhibit the growth of online
commerce generally, and online brokerage trading in particular, which could
have a material adverse effect on the Company's business, financial condition
and operating results. See "Business--Background."
 
RAPID TECHNOLOGICAL CHANGE; DELAYS IN INTRODUCTION OF NEW SERVICES AND
PRODUCTS
 
  The information and financial services and communications industries are
characterized by rapid technological change, changes in customer requirements,
frequent new service and product introductions and enhancements, and emerging
industry standards. The introduction of services or products embodying new
technologies and the emergence of new industry standards and practices can
render existing services or products obsolete and unmarketable. The Company's
future success will depend, in part, on its ability to develop leading
technologies, enhance its existing services and products, develop new services
and products that address the increasingly sophisticated and varied needs of
its prospective customers, and respond to technological advances and emerging
industry standards and practices on a timely and cost-effective basis. The
development of new services and products or enhanced versions of existing
services and products entails significant technical risks. There can be no
assurance that the Company will be successful in effectively using
 
                                      11
<PAGE>
 
new technologies, adapting its services and products to emerging industry
standards, developing, introducing and marketing service and product
enhancements, or new services and products, or that it will not experience
difficulties that could delay or prevent the successful development,
introduction or marketing of these services and products, or that its new
service and product enhancements will adequately meet the requirements of the
marketplace and achieve market acceptance. If the Company is unable to develop
and introduce new services and products or enhancements of existing services
and products in a timely manner in response to changing market conditions or
customer requirements, or if new services and products do not achieve market
acceptance, the Company's business, financial condition and operating results
will be materially adversely affected. See "Business--Strategy," "--Services
and Products" and "--E*TRADE Transaction-Enabling Technology."
 
RISKS ASSOCIATED WITH ENCRYPTION TECHNOLOGY
 
  A significant barrier to online commerce and communication is the secure
transmission of confidential information over public networks. The Company
relies on encryption and authentication technology, including public key
cryptography technology licensed from RSA Data Security, Inc. ("RSA"), to
provide the security and authentication necessary to effect secure
transmission of confidential information. There can be no assurance that
advances in computer capabilities, new discoveries in the field of
cryptography or other events or developments will not result in a compromise
or breach of the RSA or other algorithms used by the Company to protect
customer transaction data. If any such compromise of the Company's security
were to occur, it could have a material adverse effect on the Company's
business, financial condition and operating results. See "Business--Services
and Products."
 
DEPENDENCE ON INTELLECTUAL PROPERTY RIGHTS
 
  The Company's success and ability to compete are dependent to a significant
degree on its proprietary technology. The Company relies primarily on
copyright, trade secret and trademark law to protect its technology. The
Company has no patents. Effective trademark protection may not be available
for the Company's trademarks. Although the Company has registered the
trademark "E*TRADE" in the United States and certain other countries, and has
certain other registered trademarks, there can be no assurance that the
Company will be able to secure significant protection for these trademarks. It
is possible that competitors of the Company or others will adopt product or
service names similar to "E*TRADE," thereby impeding the Company's ability to
build brand identity and possibly leading to customer confusion. The inability
of the Company to adequately protect the name "E*TRADE" would have a material
adverse effect on the Company's business, financial condition and operating
results. Notwithstanding the precautions taken by the Company, it may be
possible for a third party to copy or otherwise obtain and use the Company's
software or other proprietary information without authorization or to develop
similar software independently. Policing unauthorized use of the Company's
technology is difficult, particularly because the global nature of the
Internet makes it difficult to control the ultimate destination or security of
software or other data transmitted. The laws of other countries may afford the
Company little or no effective protection of its intellectual property. There
can be no assurance that the steps taken by the Company will prevent
misappropriation of its technology or that agreements entered into for that
purpose will be enforceable. In addition, litigation may be necessary in the
future to enforce the Company's intellectual property rights, to protect the
Company's trade secrets, to determine the validity and scope of the
proprietary rights of others, or to defend against claims of infringement or
invalidity. Such litigation, whether successful or unsuccessful, could result
in substantial costs and diversions of resources, either of which could have a
material adverse effect on the Company's business, financial condition and
operating results. See "Business--Intellectual Property and Other Proprietary
Rights."
 
RISK OF INFRINGEMENT
 
  The Company may in the future receive notices of claims of infringement of
other parties' proprietary rights. There can be no assurance that claims for
infringement or invalidity (or claims for indemnification resulting from
infringement claims) will not be asserted or prosecuted against the Company.
Any such claims,
 
                                      12
<PAGE>
 
with or without merit, could be time consuming to defend, result in costly
litigation, divert management's attention and resources or require the Company
to enter into royalty or licensing agreements. There can be no assurance that
such licenses would be available on reasonable terms, if at all, and the
assertion or prosecution of any such claims could have a material adverse
effect on the Company's business, financial condition and operating results.
See "Business--Intellectual Property and Other Proprietary Rights."
 
DEPENDENCE ON KEY PERSONNEL
 
  The Company's success has been, and will be, dependent to a large degree on
its ability to retain the services of its existing executive officers and to
attract and retain qualified additional senior and middle managers and key
personnel in the future. The Company does not have "key person" life insurance
policies on any of its officers or associates. The loss of the services of any
of the key personnel or the inability to identify, hire, train and retain
other highly qualified technical and managerial personnel, including qualified
customer service personnel, in the future could have a material adverse effect
on the Company's business, financial condition and operating results.
Competition for such personnel is intense. There can be no assurance that the
Company will be able to attract, assimilate or retain qualified technical and
managerial personnel in the future, and the failure of the Company to do so
would have a material adverse effect on the Company's business, financial
condition and operating results. See "Business--Associates" and "Management."
 
GOVERNMENT REGULATION
 
  The securities industry in the United States is subject to extensive
regulation under both federal and state laws. Broker-dealers are subject to
regulations covering all aspects of the securities business, including sales
methods, trade practices among broker-dealers, use and safekeeping of
customers' funds and securities, capital structure, record keeping and the
conduct of directors, officers and employees. The Company is required to
comply with many complex laws and rules to which it previously has not been
subject as a fully-disclosed broker-dealer, including rules relating to
possession and control of customer funds and securities, margin lending and
execution and settlement of transactions. The Company's ability to so comply
is dependent in large part upon the establishment and maintenance of a
qualified compliance system. The Company is aware of several instances of its
non-compliance with applicable regulations. In particular, in fiscal 1997 the
Company failed to comply with applicable advertising restrictions in one
international jurisdiction, and due to a clerical oversight failed to timely
renew its registration as a broker-dealer in two states, Nebraska and Ohio.
One of the states, Ohio, as a condition of renewing the Company's license as a
broker-dealer in that state, required the Company to offer customers resident
in that state the ability to rescind (for up to 30 days) certain securities
transactions effected through the Company during the period January 1, 1997
through April 15, 1997, the date the Company's license was renewed. For the
nine months ended June 30, 1997, the Company recorded a $4.3 million pre-tax
charge against earnings in connection with this matter.
 
  Additional legislation, changes in rules promulgated by the SEC, the NASD,
the Board of Governors of the Federal Reserve System, the various stock
exchanges and other self-regulatory organizations, or changes in the
interpretation or enforcement of existing laws and rules, may directly affect
the mode of operation and profitability of broker-dealers. The SEC, the NASD
or other self-regulatory organizations and state securities commissions may
conduct administrative proceedings, which can result in censure, fine, the
issuance of cease-and-desist orders or the suspension or expulsion of a
broker-dealer or any of its officers or employees. The Company's ability to
comply with all applicable laws and rules is dependent in large part upon the
establishment and maintenance of a compliance system reasonably designed to
ensure such compliance, as well as the Company's ability to attract and retain
qualified compliance personnel. The Company's growth has placed considerable
strain on its ability to ensure such compliance, and it has, in the past,
experienced turnover in its compliance personnel. The principal purpose of
regulation and discipline of broker-dealers is the protection of customers and
the securities markets, rather than protection of creditors and stockholders
of broker-dealers. The Company could in the future be subject to disciplinary
or other actions due to claimed noncompliance, which could have a material
adverse effect on the Company's business, financial condition and operating
results.
 
                                      13
<PAGE>
 
  The Company has initiated an aggressive marketing campaign designed to bring
brand name recognition to E*TRADE. All marketing activities by E*TRADE
Securities are regulated by the NASD, and all such marketing materials are
required by the NASD to be reviewed by E*TRADE Securities' compliance officer
prior to release. The Company has in the past been requested by the NASD to
discontinue the use of certain marketing materials. The NASD can impose
certain penalties, including censure, fine, suspension of all advertising, the
issuance of cease-and-desist orders or the suspension or expulsion of a
broker-dealer or any of its officers or employees for violations of the NASD's
advertising regulations. The Company does not currently solicit orders from
its customers or make investment recommendations. However, if the Company were
to engage in such activities, it would become subject to additional rules and
regulations governing, among other things, the suitability of recommendations
to customers and sales practices.
 
  It is the Company's intent to expand its business in United States
securities to other countries and to broaden its customer's opportunities to
trade securities of companies listed outside the United States through the
Internet and other gateways. At June 30, 1997, over 2,500 of the Company's
accounts were for customers with addresses in over 60 foreign countries. In
order to expand its services globally, E*TRADE Securities must comply with the
regulatory controls of each specific country in which it conducts business.
The varying compliance requirements of other national regulatory jurisdictions
will impose a limit to the Company's rate of international expansion. The
Company intends to rely primarily on local third parties for regulatory
compliance in international jurisdictions. See "--Risks Associated with
International Strategy."
 
  There can be no assurance that other federal, state or foreign agencies will
not attempt to regulate the Company's online and other electronic activities.
The Company anticipates that it may be required to comply with record keeping,
data processing and other regulatory requirements as a result of proposed
federal legislation or otherwise, and the Company may be subject to additional
regulation as the market for online commerce evolves. Because of the growth in
the electronic commerce market, Congress has held hearings on whether to
regulate providers of services and transactions in the electronic commerce
market, and federal or state authorities could enact laws, rules or
regulations affecting the Company's business or operations. The Company also
may be subject to federal, state and foreign money transmitter laws and state
and foreign sales and use tax laws. If enacted or deemed applicable to the
Company, such laws, rules or regulations could be imposed on the Company's
activities or its business, thereby rendering the Company's business or
operations more costly or burdensome, less efficient or even impossible, any
of which could have a material adverse effect on the Company's business,
financial condition and operating results.
 
  Due to the increasing popularity of the Internet, it is possible that laws
and regulations may be enacted with respect to the Internet, covering issues
such as user privacy, pricing, content and quality of products and services.
The Telecommunications Act of 1996 prohibits the transmission over the
Internet of certain types of information and content. Although certain of
these prohibitions have been held unconstitutional, the increased attention
focused upon these liability issues as a result of the Telecommunications Act
could adversely affect the growth of Internet and private network use. In
addition, the adoption of other laws or regulations may reduce the rate of
growth of the Internet, which could in turn decrease the demand for the
Company's services or could otherwise have a material adverse effect on the
Company's business, financial condition and operating results. See "Business--
Government Regulation; Net Capital Requirements."
 
EFFECT OF NET CAPITAL REQUIREMENTS
 
  The SEC, the NASD and various other regulatory agencies have stringent rules
with respect to the maintenance of specific levels of net capital by
securities brokers, including the SEC's Uniform Net Capital Rule (the "Net
Capital Rule"), which governs both E*TRADE Securities and E*TRADE Capital,
Inc. (formerly ET Execution Services), a non-operational broker-dealer
subsidiary of E*TRADE Group, Inc. ("E*TRADE Capital"). Net capital is the net
worth of a broker or dealer (assets minus liabilities), less certain
deductions that result from excluding assets that are not readily convertible
into cash and from conservatively valuing certain other assets. Failure to
maintain the required net capital may subject a firm to suspension or
 
                                      14
<PAGE>
 
revocation of registration by the SEC and suspension or expulsion by the NASD
and other regulatory bodies and ultimately could require the firm's
liquidation. In addition, a change in the net capital rules, the imposition of
new rules or any unusually large charge against net capital could limit those
operations of the Company that require the intensive use of capital, such as
trading activities and the financing of customer account balances, and also
could restrict the Company's ability to withdraw capital from its brokerage
subsidiaries, which in turn could limit the Company's ability to pay
dividends, repay debt and redeem or purchase shares of its outstanding stock.
A significant operating loss or any unusually large charge against net capital
could adversely affect the ability of the Company to expand or even maintain
its present levels of business, which could have a material adverse effect on
the Company's business, financial condition and operating results. See
"Business--Government Regulation; Net Capital Requirements."
 
  As of June 30, 1997, E*TRADE Securities was required to maintain minimum net
capital of $8.4 million and had total net capital of approximately $22.9
million, or approximately $14.5 million in excess of the minimum amount
required. In February 1996, E*TRADE Capital, then doing business as ET
Execution Services, undertook to act as guarantor pursuant to an agreement
between the Company and Merrill Lynch Business Financial Services, Inc. This
undertaking caused E*TRADE Capital to fall short of its minimum net capital
requirement and thus be in violation of the Net Capital Rule through May 30,
1996, when E*TRADE Capital was released from the guarantee. The Company has
reported the violation of E*TRADE Capital to the SEC and the NASD and is
awaiting their decisions. There can be no assurance that either or both the
SEC or the NASD will not impose a penalty upon E*TRADE Capital, including
fines, restrictions on business activities or suspension of trading
activities, or that the imposition of any such penalty will not have a
material adverse effect on the Company's business, financial condition and
operating results. In addition, there can be no assurance that a violation of
the Net Capital Rule will not occur in the future. See "Business--Government
Regulation; Net Capital Requirements."
 
FUTURE CAPITAL NEEDS; UNCERTAINTY OF ADDITIONAL FINANCING
 
  The Company currently anticipates that its available cash resources and
credit facilities, combined with the net proceeds to the Company from this
offering, will be sufficient to meet its presently anticipated working capital
and capital expenditure requirements for at least the next 12 months. However,
the Company may need to raise additional funds in order to support more rapid
expansion, develop new or enhanced services and products, respond to
competitive pressures, acquire complementary businesses or technologies or
take advantage of unanticipated opportunities. The Company's future liquidity
and capital requirements will depend upon numerous factors, including the
costs and timing of expansion of research and development efforts and the
success of such efforts, the success of the Company's existing and new service
offerings and competing technological and market developments. The Company's
forecast of the period of time through which its financial resources will be
adequate to support is operations is a forward-looking statement that involves
risks and uncertainties, and actual results could vary. The factors described
earlier in this paragraph will impact the Company's future capital
requirements and the adequacy of its available funds. The Company may be
required to raise additional funds through public or private financing,
strategic relationships or other arrangements. There can be no assurance that
such additional funding, if needed, will be available on terms attractive to
the Company, or at all. Furthermore, any additional equity financing may be
dilutive to stockholders, and debt financing, if available, may involve
restrictive covenants. Strategic arrangements, if necessary to raise
additional funds, may require the Company to relinquish its rights to certain
of its technologies. If additional funds are raised through the issuance of
equity securities, the percentage ownership of the stockholders of the Company
will be reduced, stockholders may experience additional dilution in net book
value per share, or such equity securities may have rights, preferences or
privileges senior to those of the holders of the Company's Common Stock. There
can be no assurance that additional financing will be available when needed on
terms favorable to the Company, if at all. If adequate funds are not available
on acceptable terms, the Company may be unable to develop or enhance its
services and products, take advantage of future opportunities or respond to
competitive pressures, any of which could have a material adverse effect on
the Company's business, financial condition and operating results. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations--Liquidity and Capital Resources."
 
                                      15
<PAGE>
 
RISKS ASSOCIATED WITH ACQUISITIONS AND STRATEGIC RELATIONSHIPS
 
  While the Company has no current agreements or negotiations underway with
respect to any potential acquisitions, the Company may make acquisitions of
other companies or technologies in the future, and the Company regularly
evaluates such opportunities. Acquisitions entail numerous risks, including
difficulties in the assimilation of acquired operations and products,
diversion of management's attention from other business concerns, amortization
of acquired intangible assets and potential loss of key employees of acquired
companies. The Company has no experience in assimilating acquired
organizations into the Company's operations. No assurance can be given as to
the ability of the Company to integrate successfully any operations,
personnel, services or products that might be acquired in the future, and the
failure of the Company to do so could have a material adverse effect on the
Company's business, financial condition and operating results.
 
  The Company has established a number of strategic relationships with online
and Internet service providers and software and information service providers.
A significant number of such relationships have only recently been entered
into. There can be no assurance that any such relationships will be
maintained, that if such relationships are maintained, they will be successful
or profitable, or that the Company will develop any new such relationships.
See "Business--Strategic Relationships."
 
RISKS ASSOCIATED WITH INTERNATIONAL STRATEGY
 
  A component of the Company's strategy is its planned increase in efforts to
attract more international customers. To date, the Company has limited
experience in providing brokerage services internationally. There can be no
assurance that the Company will be able to market successfully its services
and products in international markets. In addition, there are certain risks
inherent in doing business in international markets, particularly in the
heavily regulated brokerage industry, such as unexpected changes in regulatory
requirements, tariffs and other trade barriers, difficulties in staffing and
managing foreign operations, political instability, fluctuations in currency
exchange rates, reduced protection for intellectual property rights in some
countries, seasonal reductions in business activity during the summer months
in Europe and certain other parts of the world, and potentially adverse tax
consequences, any of which could adversely impact the success of the Company's
international operations. The Company has recently entered into agreements to
provide online trading services in Canada, Australia and New Zealand under the
E*TRADE name. In connection with these agreements, the Company relies upon
third parties for a variety of business and regulatory compliance matters.
There can be no assurance that one or more of the factors described above will
not have a material adverse effect on the Company's future international
operations, if any, and, consequently, on the Company's business, financial
condition and operating results. See "Business--Strategy" and "--Strategic
Relationships."
 
MANAGEMENT'S DISCRETION AS TO USE OF UNALLOCATED NET PROCEEDS
 
  The Company has designated only limited specific use for the net proceeds
from the sale of Common Stock described in this Prospectus. The Company
expects to use the net proceeds for working capital and other general
corporate purposes. Consequently, the Board of Directors and management of the
Company will have broad discretion in allocating the net proceeds of this
offering. See "Use of Proceeds."
 
CONCENTRATION OF STOCK OWNERSHIP
   
  Upon the completion of this offering, the Company's present directors and
executive officers and their respective affiliates will beneficially own
approximately 26.1% of the outstanding Common Stock. As a result, these
stockholders, if they act together, will be able to exercise significant
influence over all matters requiring stockholder approval, including the
election of directors and approval of significant corporate transactions. Such
concentration of ownership also may have the effect of delaying, preventing or
deterring a change in control of the Company. See "Principal and Selling
Stockholders" and "Description of Capital Stock--Certain Provisions Affecting
Stockholders."     
 
 
                                      16
<PAGE>
 
VOLATILITY OF STOCK PRICE
 
  The market price of the Company's Common Stock has been and is likely to
continue to be highly volatile and subject to wide fluctuations in response to
quarterly variations in operating results, announcements of technological
innovations or new software, services or products by the Company or its
competitors, changes in financial estimates by securities analysts or other
events or factors, many of which are beyond the Company's control. In
addition, the stock market has experienced significant price and volume
fluctuations that have particularly affected the market prices of equity
securities of many technology and services companies and that often have been
unrelated to the operating performance of such companies. These broad market
fluctuations may adversely affect the market price of the Company's Common
Stock. In the past, following periods of volatility in the market price for a
company's securities, securities class action litigation often has been
instituted. Such litigation could result in substantial costs and a diversion
of management attention and resources, which could have a material adverse
effect on the Company's business, financial condition and operating results.
 
SHARES ELIGIBLE FOR FUTURE SALE
   
  No prediction can be made as to the effect, if any, that future sales of
shares of Common Stock, or the availability of shares of Common Stock for
future sale, will have on the market price for the Common Stock prevailing
from time to time. Sales of substantial amounts of Common Stock, or the
perception that such sales could occur, could adversely affect prevailing
market prices for shares of the Common Stock. Upon completion of the offering,
based on shares outstanding on June 30, 1997, the Company will have
outstanding 35,958,147 shares of Common Stock. Approximately 26,762,184 shares
will be tradeable without restriction or further registration under the
Securities Act of 1933 (the "Securities Act") by persons other than
"affiliates" of the Company, including shares which will be eligible for
immediate sale in the public market without restriction pursuant to Rule
144(k) under the Securities Act. As of the closing of this offering, the
remaining approximately 9,277,578 shares of Common Stock will be "restricted
securities" (as defined in Rule 144 under the Securities Act), and may be sold
under Rule 144 subject to the holding period, volume limitations and other
restrictions under Rule 144. Approximately 8,651,718 of such shares of Common
Stock are subject to lock-up agreements under which the holders of such shares
have agreed with the representatives of the Underwriters not to sell or
otherwise dispose of any of such shares for a period of 60 days following the
date of this Prospectus, subject to certain limited exceptions. See "Shares
Eligible for Future Sale."     
 
EFFECTS OF CERTAIN CHARTER AND BYLAW PROVISIONS
 
  The Company's Board of Directors has the authority to issue up to an
additional 1,000,000 shares of Preferred Stock and to determine the price,
rights, preferences and privileges of those shares without any further vote or
action by the Company's stockholders. The rights of the holders of Common
Stock will be subject to, and may be adversely affected by, the rights of the
holders of Preferred Stock. While the Company has no present intention to
issue shares of Preferred Stock, such issuance, while providing desirable
flexibility in connection with the possible acquisitions and other corporate
purposes, could have the effect of delaying, deferring or preventing a change
in control of the Company and entrenching existing management. In addition,
such Preferred Stock may have other rights, including economic rights, senior
to the Common Stock, and, as a result, the issuance thereof could have a
material adverse effect on the market value of the Common Stock. The Company
is also subject to the anti-takeover provisions of Section 203 of the Delaware
General Corporation Law, which restricts certain "business combinations" with
"interested stockholders" for three years following the date the person
becomes an interested stockholder, unless the Board of Directors approves the
business combination. By delaying and deterring unsolicited takeover attempts,
these provisions could adversely affect prevailing market prices for the
Company's Common Stock. Certain other provisions of the Company's Restated
Certificate of Incorporation or Restated Bylaws, including elimination of the
ability of stockholders to act by written consent, a staggered Board of
Directors and advance notice for stockholder proposals and director
nominations, may have the effect of delaying or preventing changes of control
or management of the Company, which could adversely affect the market price of
the Company's Common Stock. See "Description of Capital Stock."
 
                                      17
<PAGE>
 
                                USE OF PROCEEDS
 
  The net proceeds from the sale of the 5,000,000 shares of Common Stock
offered by the Company hereby are estimated to be approximately $132.4 million
($144.3 million if the Underwriters' over-allotment option is exercised in
full), assuming a public offering price of $28.13 per share, after deducting
estimated underwriting discounts and commissions and offering expenses payable
by the Company. The Company will not receive any proceeds from the sale of
shares of Common Stock by the Selling Stockholders. See "Principal and Selling
Stockholders."
 
  The net proceeds will be used for working capital and other general
corporate purposes, which will include meeting the Company's regulatory net
capital requirements, capital expenditures, increasing capacity, international
expansion, the development and marketing of new products and services and
funding potential acquisitions. The Company continues to evaluate potential
acquisition opportunities; however, none are presently under active
consideration. Pending such uses, the Company will invest the net proceeds of
this offering in short-term, investment-grade, interest-bearing securities.
 
                          PRICE RANGE OF COMMON STOCK
 
  The Company's Common Stock has been traded on the Nasdaq National Market
under the symbol EGRP since the Company's initial public offering on August
16, 1996. The following table sets forth the high and low sale prices of the
Company's Common Stock as reported by the Nasdaq National Market for the
periods indicated.
 
<TABLE>
<CAPTION>
                                                        HIGH     LOW
                                                        ----     ----
   <S>                                                  <C>      <C>
   FISCAL 1996
     Fourth Quarter (from August 16, 1996)..............$13.3/16 $ 8 3/8
   FISCAL 1997
     First Quarter.....................................  12 1/2     9
     Second Quarter....................................  25 1/4   11 1/8
     Third Quarter.....................................  21       14 3/4
     Fourth Quarter (through July 29, 1997)............  28 1/8   17 31/32
</TABLE>
 
  The last reported sale price of the Common Stock on July 29, 1997, was
$28.13 per share. As of July 18, 1997, there were approximately 236 holders of
record of the Company's Common Stock.
 
                                DIVIDEND POLICY
 
  The Company has never declared or paid cash dividends on its capital stock.
The Company currently intends to retain all of its earnings, if any, for use
in its business and does not anticipate paying any cash dividends in the
foreseeable future. The payment of any future dividends will be at the
discretion of the Company's Board of Directors and will depend upon a number
of factors, including future earnings, the success of the Company's business
activities, regulatory capital requirements, the general financial condition
and future prospects of the Company, general business conditions and such
other factors as the Board of Directors may deem relevant.
 
                                      18
<PAGE>
 
                                CAPITALIZATION
 
  The following table sets forth the capitalization of the Company as of June
30, 1997 (i) on an actual basis and (ii) as adjusted to reflect the sale by
the Company of 5,000,000 shares of Common Stock offered hereby at an assumed
public offering price of $28.13 per share, after deducting estimated
underwriting discounts and commissions and offering expenses payable by the
Company, and the receipt of the estimated net proceeds therefrom. This table
should be read in conjunction with the Consolidated Financial Statements and
Notes thereto and "Management's Discussion and Analysis of Financial Condition
and Results of Operations" appearing elsewhere in this Prospectus.
 
<TABLE>
<CAPTION>
                                                               JUNE 30, 1997
                                                            -------------------
                                                            ACTUAL  AS ADJUSTED
                                                            ------- -----------
                                                              (in thousands)
   <S>                                                      <C>     <C>
   Preferred Stock, $.01 par value, 1,000,000 shares
    authorized, none outstanding........................... $    --  $     --
   Common Stock, $.01 par value, 50,000,000 shares
    authorized, 30,958,147 shares outstanding, actual; and
    35,958,147 shares outstanding, as adjusted(1)..........     309       359
   Additional paid-in capital..............................  74,095   206,439
   Retained earnings.......................................   8,653     8,653
                                                            -------  --------
     Stockholders' equity..................................  83,057   215,451
                                                            -------  --------
       Total capitalization................................ $83,057  $215,451
                                                            =======  ========
</TABLE>
- --------
(1) Excludes as of June 30, 1997: (i) 4,000,000 shares of Common Stock
    reserved for issuance under the Company's 1996 Stock Incentive Plan,
    options to purchase 1,702,700 of which were outstanding, (ii) 3,547,420
    shares of Common Stock reserved for issuance pursuant to the exercise of
    outstanding options granted under the Company's 1993 Stock Option Plan and
    1983 Employee Incentive Stock Option Plan, and (iii) 615,380 shares of
    Common Stock available for issuance under the Company's 1996 Stock
    Purchase Plan. Of the options outstanding at June 30, 1997, options to
    purchase 687,119 shares of Common Stock were then exercisable. See
    "Management--Associate Benefit Plans" and Note 7 of Notes to Consolidated
    Financial Statements.
 
                                      19
<PAGE>
 
                     SELECTED CONSOLIDATED FINANCIAL DATA
 
  The following table sets forth for the periods indicated selected
consolidated financial data for the Company. The following selected
consolidated financial data are qualified by the more detailed consolidated
financial statements of the Company and the notes thereto included elsewhere
in this Prospectus and should be read in conjunction with such consolidated
financial statements and notes and the discussion under "Management's
Discussion and Analysis of Financial Condition and Results of Operations"
included elsewhere in this Prospectus. The consolidated statement of
operations data for the years ended September 30, 1994, 1995 and 1996 and the
consolidated balance sheet data at September 30, 1995 and 1996 have been
derived from the Company's consolidated financial statements included
elsewhere in this Prospectus. The consolidated statement of operations data
for the years ended September 30, 1992 and 1993 and the consolidated balance
sheet data at September 30, 1992, 1993 and 1994 have been derived from audited
financial statements not included in this Prospectus. The consolidated
statement of operations data for the nine months ended June 30, 1996 and 1997
and the consolidated balance sheet data at June 30, 1997 are derived from
unaudited consolidated financial statements which, in the opinion of
management, have been prepared on the same basis as the audited consolidated
financial statements and contain all adjustments, consisting only of normal
recurring accruals, necessary for a fair presentation of the results of
operations for such periods. The results of operations for the nine months
ended June 30, 1997 are not necessarily indicative of results to be expected
for the full year.
 
<TABLE>
<CAPTION>
                                                                   NINE MONTHS
                                                                      ENDED
                               YEAR ENDED SEPTEMBER 30,             JUNE 30,
                         --------------------------------------  ----------------
                          1992    1993   1994    1995    1996     1996     1997
                         ------  ------ ------  ------- -------  -------  -------
CONSOLIDATED STATEMENT OF
OPERATIONS DATA:                       (in thousands, except per share data)
<S>                      <C>     <C>    <C>     <C>     <C>      <C>      <C>     
Revenues:
  Transaction revenues.. $  327  $2,158 $9,548  $20,835 $44,178  $30,208  $72,329
  Interest, net of
   interest expense.....     --      17    302    1,004   4,813    2,213   15,646
  International.........     --      --     --       --      --       --    4,000
  Computer services and
   other................    521     799  1,055    1,501   2,604    2,002    2,285
                         ------  ------ ------  ------- -------  -------  -------
    Net revenues........    848   2,974 10,905   23,340  51,595   34,423   94,260
                         ------  ------ ------  ------- -------  -------  -------
Cost of services:
  Cost of services......    579   1,973  7,646   13,340  34,268   24,030   45,364
  Registration charge...     --      --     --       --      --       --    4,334
  Self-clearing start-up
   costs................     --      --     --      141   2,240    1,844       --
                         ------  ------ ------  ------- -------  -------  -------
    Total cost of
     services...........    579   1,973  7,646   13,481  36,508   25,874   49,698
                         ------  ------ ------  ------- -------  -------  -------
Operating expenses:
  Selling and marketing.    116     282    998    2,466   7,600    5,749   16,232
  Technology
   development..........    176     216    335      943   2,792    1,323    4,435
  General and
   administrative.......    260     400  1,682    2,141   6,078    3,701    9,785
                         ------  ------ ------  ------- -------  -------  -------
    Total operating
     expenses...........    552     898  3,015    5,550  16,470   10,773   30,452
                         ------  ------ ------  ------- -------  -------  -------
    Total cost of
     services and
     operating expenses.  1,131   2,871 10,661   19,031  52,978   36,647   80,150
                         ------  ------ ------  ------- -------  -------  -------
Pre-tax income (loss)...   (283)    103    244    4,309  (1,383)  (2,224)  14,110
Income tax expense
 (benefit)..............      2       4   (541)   1,728    (555)    (890)   5,728
                         ------  ------ ------  ------- -------  -------  -------
Net income (loss)....... $ (285) $   99 $  785  $ 2,581 $  (828) $(1,334) $ 8,382
                         ======  ====== ======  ======= =======  =======  =======
Net income (loss) per
 share.................. $(0.01) $   -- $ 0.03  $  0.10 $ (0.03) $ (0.05) $  0.24
                         ======  ====== ======  ======= =======  =======  =======
Weighted average number
 of common and common
 equivalent shares
 outstanding............ 24,828  26,677 26,186   26,481  28,564   28,477   34,719
                         ======  ====== ======  ======= =======  =======  =======
</TABLE>
 
<TABLE>
<CAPTION>
                                         SEPTEMBER 30,
                          ----------------------------------------------- JUNE 30,
                            1992      1993      1994      1995     1996     1997
                          --------  --------  --------  -------- -------- --------
                                             (in thousands)
 <S>                      <C>       <C>       <C>       <C>      <C>      <C>
 CONSOLIDATED BALANCE
  SHEET DATA:
 Cash and equivalents.... $     48  $     36  $    692  $  9,624 $ 14,641 $ 18,116
 Total assets............      226       728     2,163    14,164  294,881  719,845
 Long-term obligations...    1,165     1,310        64        45       22        6
 Stockholders' equity
  (deficiency)...........   (1,107)     (788)      (92)   11,148   69,304   83,057
</TABLE>
 
 
                                      20
<PAGE>
 
    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
                                  OPERATIONS
 
  The following discussion of the financial condition and results of
operations of the Company should be read in conjunction with the consolidated
financial statements and notes thereto included elsewhere in this Prospectus.
This discussion contains forward-looking statements which involve risks and
uncertainties. The Company's actual results may differ materially from those
anticipated in these forward-looking statements as a result of certain
factors, including, but not limited to, those set forth under "Risk Factors"
and elsewhere in this Prospectus.
 
OVERVIEW
 
  E*TRADE is a leading provider of online investing services and has
established a popular, branded destination Web site for self-directed
investors. Founded in 1982, the Company operated initially as a service
bureau, providing automated online securities transaction services to various
brokerage firms, including Fidelity Brokerage Services, Inc., Quick & Reilly
and, through an agreement with Bank of America, Charles Schwab. In 1992, the
Company formed E*TRADE Securities and began to offer retail investing services
and account information 24 hours a day, seven days a week.
 
  The Company's revenues consist principally of transaction revenues, which
include securities brokerage commissions and payments based on order flow
(described below), interest and certain other fees related to the Company's
product offerings. The Company has experienced substantial growth in its
revenues since the inception of E*TRADE Securities. At the end of fiscal 1992,
the Company was processing slightly over 100 transactions per day. For June
1997, the Company's average daily transaction volume had grown to 17,800.
Although increases in the overall activity in the securities markets have
contributed to the Company's growth, the Company believes that its growth has
also been due to the success of its advertising campaigns in bringing brand
name recognition to the E*TRADE name, the launch of Internet access to E*TRADE
and the continuing successful integration of new product developments.
 
  The Company uses other broker-dealers to execute its customers' orders and,
in recent years, has derived a significant portion of its revenues from these
broker-dealers for such order flow. This practice of receiving payments for
order flow is widespread in the securities industry. Under applicable SEC
regulations, receipt of these payments requires disclosure of such payments by
the Company to its customers. The revenues received by the Company under these
arrangements for fiscal 1995 and 1996 and the first nine months of fiscal 1997
amounted to 20%, 22% and 22% of net revenues, respectively. However, the
amount received per transaction has declined over these periods, and the
Company expects this trend to continue. There can be no assurance that these
revenues will continue at their present levels or that the Company will be
able to continue its present relationships and terms for such payments for
order flow. In addition, there can be no assurance that payments for order
flow will continue to be permitted by the SEC, the NASD or other regulatory
agencies, courts or governmental units. Loss of any or all of these revenues
could have a material adverse effect on the Company's business, financial
condition and operating results.
 
  The Company is making significant investments in systems technology and
established a second data center in Rancho Cordova, California, in July 1996.
This facility supports systems, network services, trading, customer service,
transaction redundancy and backup between the Company's Palo Alto and Rancho
Cordova locations, thereby providing an operational system in the event of a
service interruption at either facility. The Company's customer service
capacity has been strained at times. Through significant investments in
technology and personnel, the Company continues to address its growing
customer service needs.
 
  The Company implemented equity self-clearing operations in July 1996 and
options self-clearing operations in April 1997. Prior to July 1996, the
Company cleared all of its customer transactions as a fully-disclosed
correspondent of Herzog. Clearing services include the confirmation, receipt,
settlement, custody and delivery functions involved in securities
transactions. In the first quarter of fiscal 1996, the Company
 
                                      21
<PAGE>
 
began hiring associates to perform these functions. As a consequence, the
Company incurred significant non-recurring costs associated with the hiring
and training of its associates, as well as systems integration costs. The
Company continued to incur expenses for clearing operations performed by
Herzog through June 1996. The conversion to self-clearing has allowed the
Company to realize significant cost savings.
 
  The Company now assumes direct responsibility for the possession and control
of customer securities and other customer assets and the clearance of
customers' securities transactions. Having this responsibility requires the
Company to record on its balance sheet the customer receivables and customer
payables to the Company that are a result of customer margin loans (i.e.,
loans made to customers that are collateralized by securities held in the
customers' margin accounts at the Company) and customer free credit balances
(i.e., customer cash balances maintained by the Company), respectively. In
addition, to the extent that the Company's customer debit balances exceed
customer free credit balances, the Company must obtain financing for any
excess debit balance. The Company recorded receivables from customers,
brokers, dealers and clearing organizations of $460 million and payables to
customers, brokers, dealers and clearing organizations of $572 million as of
June 30, 1997. The Company contracts with a third-party service bureau, Beta
Systems, for its customer record keeping and data processing services, having
previously relied on Herzog for these services.
 
  The Company's transaction revenues increased from $9.5 million in fiscal
1994 to $44.2 million in fiscal 1996 and $72.3 million for the nine months
ended June 30, 1997. Transaction revenues include securities brokerage
transactions and, since late fiscal 1994, payments for order flow. The Company
recognized $2.0 million in international revenue in the three months ended
March 31, 1997 representing licensing fees attributable to the Company's
agreement with VERSUS Technologies, Inc. ("VERSUS"). This licensing agreement
grants VERSUS, through its subsidiary VERSUS Brokerage Services, Inc., the
exclusive right to offer online investing services under the E*TRADE name to
customers with addresses in Canada. The Company recognized $2.0 million in
international revenues for the three months ended June 30, 1997 representing
licensing fees attributable to the Company's agreement with Nova Pacific
Capital Ltd. ("Nova Pacific"). This licensing agreement grants Nova Pacific
the exclusive right to offer online investing services under the E*TRADE name
to customers with addresses in Australia and New Zealand. Under these
agreements, the Company will receive ongoing royalties from VERSUS and Nova
Pacific based upon their transaction revenues. The Company may, from time to
time, seek to enter into similar licensing agreements with others as part of
its international expansion strategy. There can be no assurance that any such
future agreements will be consummated or that the terms thereof will be
comparable to those of the aforementioned agreements or that the recognition
of any licensing fees will occur during the period in which an arrangement is
consummated. Prior to the three months ended March 31, 1997, the Company did
not recognize any international revenues. See "Business--Strategic
Relationships."
 
  Interest revenues, net of interest expense, increased from $302,000 in
fiscal 1994 to $4.8 million in fiscal 1996 and to $15.6 million for the nine
months ended June 30, 1997. The Company previously participated in the
interest spread on its customer debit and credit balances through its clearing
agreement with Herzog but is no longer subject to that agreement as a result
of its conversion to self-clearing operations. Consequently, the Company now
has greater control over interest rates charged to customers for debit
balances and interest rates paid for credit balances. The Company began
receiving fees on its customers' assets invested in money market funds in
September 1994, which fees were shared with Herzog until the Company's change
to self-clearing operations in July 1996. Computer services and other revenues
increased from $1.1 million in fiscal 1994 to $2.6 million in fiscal 1996 and
to $2.3 million for the nine months ended June 30, 1997. Computer services
revenues consist primarily of fees for the time customers are connected to the
Company online. Other revenues represent the Company's return on its
investment in Roundtable Partners LLC, a consortium of broker-dealers that
provides the Company with alternative broker-dealers through which to route
its customers' orders for execution. The Company also participates in the
operating results of Roundtable Partners LLC as an equity owner.
 
                                      22
<PAGE>
 
  The Company's total cost of services increased from $7.6 million in fiscal
1994 to $36.5 million in fiscal 1996 and to $49.7 million for the nine months
ended June 30, 1997. Cost of services includes clearing fees paid to the
Company's former clearing broker, system maintenance and communication
expenses and expenses related to the Company's clearing operations and
customer service activities.
 
  Selling and marketing expenses increased from $1.0 million in fiscal 1994 to
$7.6 million in fiscal 1996 and $16.2 million for the nine months ended June
30, 1997 and consist primarily of the costs associated with the actual
advertising placement expenses as well as the creative development of
advertising.
 
  Technology development expenses increased from $335,000 in fiscal 1994 to
$2.8 million in fiscal 1996 and $4.4 million for the nine months ended June
30, 1997. General and administrative expenses consist of payroll and
consulting costs associated with the development and enhancement of the
Company's product offerings. In addition to such amounts, the Company
capitalized costs of $114,000 in fiscal 1996 and $2.3 million for the nine
months ended June 30, 1997 for internally developed software.
 
  General and administrative expenses increased from $1.7 million in fiscal
1994 to $6.1 million in fiscal 1996 and to $9.8 million for the nine months
ended June 30, 1997 and consist primarily of facilities costs, equipment and
maintenance expenses, as well as corporate management costs, including
accounting, human resources, compliance and other administrative expenses.
 
  The Company has experienced substantial changes in and expansion of its
business and operations since it began offering online investing services in
1992 and Internet investing services in February 1996 and expects to continue
to experience periods of rapid change. The Company's past expansion has
placed, and any future expansion would place, significant demands on the
Company's administrative, operational, financial and other resources.
Competition for highly qualified senior managers and technical personnel is
intense. If the Company fails to attract, assimilate and retain such
personnel, there would be a material adverse effect on the Company's business,
financial condition and operating results.
 
  The securities industry is subject to extensive regulation under federal,
state and applicable international laws. As a result, the Company is required
to comply with many complex laws and rules and its ability to so comply is
dependent in large part upon the establishment and maintenance of a qualified
compliance system. The Company is aware of several instances of its non-
compliance with applicable regulations. In particular, the Company failed to
comply with applicable advertising restrictions in one international
jurisdiction and, due to a clerical oversight, failed to timely renew its
registration as a broker-dealer in two states, Nebraska and Ohio. One of the
states, Ohio, as a condition of renewing the Company's license as a broker-
dealer in that state, required the Company to offer customers resident in that
state the ability to rescind (for up to 30 days) certain securities
transactions effected through the Company during the period January 1, 1997
through April 15, 1997, the date the Company's license was renewed. For the
nine months ended June 30, 1997, the Company recorded a one-time, $4.3 million
pre-tax charge against earnings in connection with this matter.
 
                                      23
<PAGE>
 
RESULTS OF OPERATIONS
 
  The following table sets forth the percentage of net revenues represented by
certain items on the Company's consolidated statements of operations for the
periods indicated:
 
<TABLE>
<CAPTION>
                                                                 NINE MONTHS
                                              YEAR ENDED            ENDED
                                             SEPTEMBER 30,        JUNE 30,
                                           -------------------   -------------
                                           1994   1995   1996    1996    1997
                                           -----  -----  -----   -----   -----
<S>                                        <C>    <C>    <C>     <C>     <C>
Revenues:
  Transaction revenues....................  87.6%  89.3%  85.6%   87.8%   76.7%
  Interest, net of interest expense.......   2.7    4.2    9.4     6.4    16.6
  International...........................    --     --     --      --     4.3
  Computer services and other.............   9.7    6.5    5.0     5.8     2.4
                                           -----  -----  -----   -----   -----
    Net revenues.......................... 100.0  100.0  100.0   100.0   100.0
                                           -----  -----  -----   -----   -----
Cost of services:
  Cost of services........................  70.1   57.2   66.4    69.8    48.1
  Registration charge.....................    --     --     --      --     4.6
  Self-clearing start-up costs............    --    0.6    4.3     5.4      --
                                           -----  -----  -----   -----   -----
    Total cost of services................  70.1   57.8   70.7    75.2    52.7
                                           -----  -----  -----   -----   -----
Operating expenses:
  Selling and marketing...................   9.2   10.6   14.7    16.7    17.2
  Technology development..................   3.1    4.0    5.4     3.8     4.7
  General and administrative..............  15.4    9.1   11.8    10.8    10.4
                                           -----  -----  -----   -----   -----
    Total operating expenses..............  27.7   23.7   31.9    31.3    32.3
                                           -----  -----  -----   -----   -----
    Total cost of services and operating
     expenses.............................  97.8   81.5  102.6   106.5    85.0
                                           -----  -----  -----   -----   -----
Pre-tax income (loss).....................   2.2   18.5   (2.6)   (6.5)   15.0
Income tax expense (benefit)..............  (5.0)   7.4   (1.0)   (2.6)    6.1
                                           -----  -----  -----   -----   -----
Net income (loss).........................   7.2%  11.1%  (1.6)%  (3.9)%   8.9%
                                           =====  =====  =====   =====   =====
</TABLE>
 
 Nine Months Ended June 30, 1997 and 1996
 
  Revenues
 
  Transaction revenues increased 139% to $72.3 million for the nine months
ended June 30, 1997, up from $30.2 million for the same period in fiscal 1996.
Of these amounts, commission revenues increased 129% to $52.0 million, up from
$22.7 million for the same period in fiscal 1996. Average commissions per
transaction declined from $21.19 for the nine months ended June 30, 1996 to
$19.97 for the same period in fiscal 1997, due to the planned lowering of
commissions on listed market orders from $19.95 to $14.95 in February 1996.
Payments for order flow increased 171% to $20.3 million for the nine months
ended June 30, 1997, up from $7.5 million for the same period in the prior
year. The growth in payments for order flow was greater than the growth in
average daily transactions because the conversion to self-clearing operations
completed in July 1996 has provided significant opportunities to improve order
flow revenues. The average transaction revenues per securities transaction was
$27.79 for the nine months ended June 30, 1997 and $28.20 for the same period
in fiscal 1996. The increase in transaction revenues resulted primarily from
an increase in the number of transactions processed by the Company.
Transactions for the nine months ended June 30, 1997 totaled 2,602,000, for an
average of 13,769 per day, representing an increase of 143% over the average
daily transaction volume of 5,667 for the same period in fiscal 1996.
 
  Net interest revenues for the nine months ended June 30, 1997 increased 607%
to $15.6 million, up from $2.2 million for the same period in fiscal 1996.
This increase was primarily a result of average customer margin debit balances
increasing 168% to $286.0 million, average customer interest-earning credit
balances increasing
 
                                      24
<PAGE>
 
516% to $213.0 million and average customer money market fund balances
increasing 133% to $606.0 million during the period, compared to the average
balances during the nine months ended June 30, 1996. Additionally, the growth
in interest revenues was due to the conversion to self-clearing operations
completed in July 1996, which has provided significant opportunities to manage
funds in customer accounts.
 
  International revenues were $4.0 million for the nine months ended June 30,
1997, due to the recognition of licensing fees attributable to the Company's
agreements with VERSUS, in the second quarter of fiscal 1997, and Nova
Pacific, in the third quarter of fiscal 1997, each for $2.0 million. There
were no international revenues for the nine months ended June 30, 1996.
 
  Computer services and other revenues increased 14% to $2.3 million for the
nine months ended June 30, 1997 up from $2.0 million for the comparable period
in fiscal 1996. These revenues increased as a result of an increase in the
profits from the investment in Roundtable Partners LLC, partially offset by a
decrease in customer connect time charges.
 
  Cost of Services
 
  Total cost of services increased 92% to $49.7 million for the nine months
ended June 30, 1997 from $25.9 million for the comparable period in fiscal
1996. Included in cost of services in the nine months ended June 30, 1997 was
a charge of $4.3 million, which resulted from a clerical oversight connected
with the Company's failure to timely renew its registration as a broker-dealer
in the state of Ohio. Included in cost of services in the nine months ended
June 30, 1996 were self-clearing start-up costs of $1.8 million. Cost of
services, exclusive of the registration charge and self-clearing start-up
costs, increased 89%, which increase reflects the overall increase in customer
transactions processed by the Company, a related increase in customer service
inquiries, and operations and maintenance costs associated with the second
data center in Rancho Cordova, California.
 
  Operating Expenses
 
  Selling and marketing expenses increased 182% to $16.2 million for the nine
months ended June 30, 1997, up from $5.7 million for the comparable period in
fiscal 1996. The increase reflects expenditures for advertising placements,
creative development and collateral materials resulting from a variety of
advertising campaigns directed at building brand name recognition, growing
customer base and market share, and maintaining customer retention rates. In
addition, the increase reflects the Company's national television advertising
campaign launched during the second quarter of fiscal 1997.
 
  Technology development costs increased 235% to $4.4 million for the nine
months ended June 30, 1997, up from $1.3 million for the comparable period in
fiscal 1996. The fiscal 1997 level of expenses was incurred to enhance the
Company's existing product offerings, including maintenance of the Company's
Web site, which was launched in February 1996.
 
  General and administrative expenses increased 164% to $9.8 million for the
nine months ended June 30, 1997, up from $3.7 million for the comparable
period in fiscal 1996. The increase was the result of increased costs
associated with personnel additions, relocation to larger facilities, and an
increased use of consultants by the Company in comparison to the same period
in the prior year.
 
  Income Tax Expense (Benefit)
 
  Income tax expense (benefit) represents the provision for federal and state
income taxes at an effective rate of 40.6% for the nine months ended June 30,
1997 and 40.0% for the comparable period in fiscal 1996.
 
                                      25
<PAGE>
 
 Fiscal Years ended September 30, 1996, 1995 and 1994
 
  Revenues
 
  Transaction revenues increased 112% to $44.2 million in fiscal 1996, up from
$20.8 million in fiscal 1995. Transaction revenues were $9.5 million in fiscal
1994. Of these amounts, payments for order flow were $11.4 million in fiscal
1996, an increase of 148% compared to $4.6 million in fiscal 1995. The
increases in transaction revenues were primarily the result of higher
securities transaction volumes over both periods and the initiation of order
flow rebates in late fiscal 1994, offset in part by reductions in the
commission rates charged for certain transactions. The average transaction
revenues per securities transaction were $27.81 in fiscal 1996, $31.61 in
fiscal 1995 and $29.68 in fiscal 1994.
   
  Net interest revenues increased 379% to $4.8 million in fiscal 1996, up from
$1.0 million in fiscal 1995. This increase was primarily due to average
customer margin debt of $124.4 million in fiscal 1996, an increase of 164%
compared to $47.1 million in fiscal 1995. Average customer interest earning
credit balances were $85.2 million in fiscal 1996, an increase of 492%
compared to $14.4 million in fiscal 1995; and average customer money market
fund balances were $290.7 million in fiscal 1996, an increase of 100% compared
to $145.0 million in fiscal 1995. In fiscal 1994, net interest revenues were
$302,000, average customer debit balances were $25.3 million, average customer
interest earning credit balances were $10.1 million and average customer money
market fund balances were $80.0 million.     
 
  Computer services and other revenues increased 73% to $2.6 million in fiscal
1996, up from $1.5 million in fiscal 1995. Computer services and other
revenues were $1.1 million in fiscal 1994. These increases in computer
services and other revenues were primarily due to the increase in the amount
of connect time used by customers over both periods.
 
  Cost of Services
 
  Total cost of services increased 171% to $36.5 million in fiscal 1996, up
from $13.5 million in fiscal 1995. Cost of services was $7.6 million in fiscal
1994. These increases were largely attributable to the increase in the number
of transactions processed by the Company, an increase in customer service
inquiries and a $3.1 million increase in customer claims and bad debt
reserves.
 
  Self-clearing start-up costs were $2.2 million in fiscal 1996, compared to
$141,000 in fiscal 1995. The Company incurred these expenses as it continued
to hire associates and utilize consultants in preparation for the conversion
to self-clearing operations, which occurred in July 1996. The Company does not
anticipate incurring additional conversion costs in fiscal 1997.
 
  Operating Expenses
 
  Selling and marketing expenses increased 208% to $7.6 million in fiscal
1996, up from $2.5 million in fiscal 1995. Selling and marketing expenses were
$1.0 million in fiscal 1994. These increases reflect the increased
expenditures for advertising placements, creative development and collateral
materials. In fiscal 1996, there were additional costs attributed to the
launch of the Company's Web site and associated advertising campaign.
 
  Technology development expenses increased 196% to $2.8 million in fiscal
1996, up from $943,000 in fiscal 1995. Technology development expenses were
$335,000 in fiscal 1994. These increases were attributable to the costs
associated with enhancing the Company's existing product offerings. In fiscal
1996, there were additional costs associated with the Company's development
efforts for the launch of its Web site and the design and implementation of
the Company's second data center in Rancho Cordova, California.
 
  General and administrative expenses increased 184% to $6.1 million in fiscal
1996, up from $2.1 million in fiscal 1995. General and administrative expenses
were $1.7 million in fiscal 1994. The increase in fiscal 1996 was the result
of increased costs associated with personnel additions,  a relocation to
larger facilities and an increased use of consultants by the Company.
 
  Income Tax Expense (Benefit)
 
  Income tax expense (benefit) represents federal and state income taxes at an
effective rate of 40.1% for both fiscal 1996 and 1995. In fiscal 1994,
although the Company had pre-tax net income, it recorded a net income tax
benefit of $541,000 due to full recognition of net operating loss
carryforwards generated in prior years.
 
                                      26
<PAGE>
 
QUARTERLY RESULTS
 
  The following table sets forth certain unaudited quarterly financial data
for the seven quarters ended June 30, 1997. In the opinion of the Company's
management, this unaudited information has been prepared on the same basis as
the audited consolidated financial statements contained herein and includes
all adjustments (consisting of normal recurring adjustments) necessary to
present fairly the information set forth therein when read in conjunction with
the Consolidated Financial Statements and Notes thereto. The operating results
for any quarter are not necessarily indicative of results for any future
period.
 
<TABLE>
<CAPTION>
                                                THREE MONTHS ENDED
                          --------------------------------------------------------------------
                          DEC. 31, MAR. 31,  JUNE 30,   SEPT. 30, DEC. 31,  MAR. 31,  JUNE 30,
                            1995     1996      1996       1996      1996      1997      1997
                          -------- --------  --------   --------- --------  --------  --------
                                                  (in thousands)
<S>                       <C>      <C>       <C>        <C>       <C>       <C>       <C>
Revenues:
 Transaction revenues...   $7,329  $ 9,160   $13,719     $13,970  $20,372   $24,419   $27,538
 Interest, net of
  interest expense......      593      579     1,040       2,601    3,854     5,017     6,775
 International..........       --       --        --          --       --     2,000     2,000
 Computer services and
  other.................      506      710       787         601      797       765       723
                           ------  -------   -------     -------  -------   -------   -------
 Net revenues...........    8,428   10,449    15,546      17,172   25,023    32,201    37,036
                           ------  -------   -------     -------  -------   -------   -------
Cost of services:
 Cost of services.......    4,523    6,043    13,463      10,239   13,278    14,049    18,037
 Registration charge....       --       --        --          --       --        --     4,334
 Self-clearing start-up
  costs.................      166      469     1,209         396       --        --        --
                           ------  -------   -------     -------  -------   -------   -------
 Total cost of services.    4,689    6,512    14,672      10,635   13,278    14,049    22,371
                           ------  -------   -------     -------  -------   -------   -------
Operating expenses:
 Selling and marketing..    1,127    2,391     2,231       1,851    3,128     7,805     5,299
 Technology development.      253      359       711       1,469    1,567     1,438     1,430
 General and
  administrative........      892      869     1,941       2,376    3,162     3,809     2,814
                           ------  -------   -------     -------  -------   -------   -------
 Total operating
  expenses..............    2,272    3,619     4,883       5,696    7,857    13,052     9,543
                           ------  -------   -------     -------  -------   -------   -------
 Total cost of services
  and operating
  expenses..............    6,961   10,131    19,555      16,331   21,135    27,101    31,914
                           ------  -------   -------     -------  -------   -------   -------
Pre-tax income (loss)...    1,467      318    (4,009)        841    3,888     5,100     5,122
Income tax expense
 (benefit)..............      589      133    (1,612)        335    1,628     2,046     2,054
                           ------  -------   -------     -------  -------   -------   -------
Net income (loss).......   $  878  $   185   $(2,397)    $   506  $ 2,260   $ 3,054   $ 3,068
                           ======  =======   =======     =======  =======   =======   =======
<CAPTION>
                                          AS A PERCENTAGE OF NET REVENUES
                          --------------------------------------------------------------------
<S>                       <C>      <C>       <C>        <C>       <C>       <C>       <C>
Revenues:
 Transaction revenues...     87.0%    87.7%     88.2%       81.4%    81.4%     75.8%     74.3%
 Interest, net of
  interest expense......      7.0      5.5       6.7        15.1     15.4      15.6      18.3
 International..........       --       --        --          --       --       6.2       5.4
 Computer services and
  other.................      6.0      6.8       5.1         3.5      3.2       2.4       2.0
                           ------  -------   -------     -------  -------   -------   -------
 Net revenues...........    100.0    100.0     100.0       100.0    100.0     100.0     100.0
                           ------  -------   -------     -------  -------   -------   -------
Cost of services:
 Cost of services.......     53.6     57.8      86.6        59.6     53.1      43.6      48.7
 Registration charge....       --       --        --          --       --        --      11.7
 Self-clearing start-up
  costs.................      2.0      4.5       7.8         2.3       --        --        --
                           ------  -------   -------     -------  -------   -------   -------
 Total cost of services.     55.6     62.3      94.4        61.9     53.1      43.6      60.4
                           ------  -------   -------     -------  -------   -------   -------
Operating expenses:
 Selling and marketing..     13.4     22.9      14.3        10.8     12.5      24.2      14.3
 Technology development.      3.0      3.4       4.6         8.5      6.3       4.5       3.9
 General and
  administrative........     10.6      8.3      12.5        13.9     12.6      11.8       7.6
                           ------  -------   -------     -------  -------   -------   -------
 Total operating
  expenses..............     27.0     34.6      31.4        33.2     31.4      40.5      25.8
                           ------  -------   -------     -------  -------   -------   -------
 Total cost of services
  and operating
  expenses..............     82.6     96.9     125.8        95.1     84.5      84.1      86.2
                           ------  -------   -------     -------  -------   -------   -------
Pre-tax income (loss)...     17.4      3.1     (25.8)        4.9     15.5      15.9      13.8
Income tax expense
 (benefit)..............      7.0      1.3     (10.4)        2.0      6.5       6.4       5.5
                           ------  -------   -------     -------  -------   -------   -------
Net income (loss).......     10.4%     1.8%    (15.4)%       2.9%     9.0%      9.5%      8.3%
                           ======  =======   =======     =======  =======   =======   =======
</TABLE>
 
 
                                      27
<PAGE>
 
  The Company expects to experience significant fluctuations in future
quarterly operating results that may be caused by many factors, including the
following: the timing of introductions of enhancements to online financial
services and products by the Company or its competitors; market acceptance of
online financial services and products; the pace of development of the market
for online commerce; changes in transaction volume on the securities markets;
trends in the securities markets; domestic and international regulation of the
brokerage industry; changes in pricing policies by the Company or its
competitors; changes in strategy; the success of or costs associated with
acquisitions or other strategic relationships; changes in key personnel;
seasonal trends; the extent of international expansion; the mix of
international and domestic sales; changes in the level of operating expenses
to support projected growth; and general economic conditions. Due to the
foregoing factors, quarterly revenues and operating results are difficult to
forecast, and the Company believes that period-to-period comparisons of its
operating results will not necessarily be meaningful and should not be relied
upon as an indication of future performance. It is likely that the Company's
future quarterly operating results from time to time will not meet the
expectations of securities analysts or investors, which may have an adverse
effect on the market price of the Company's Common Stock. See "Risk Factors--
Significant Fluctuations in Quarterly Operating Results."
 
  The securities industry is subject to extensive regulation under federal,
state and applicable international laws. As a result, the Company is required
to comply with many complex laws and rules and its ability to so comply is
dependent in large part upon the establishment and maintenance of a qualified
compliance system. The Company is aware of several instances of its non-
compliance with applicable regulations. See "Risk Factors--Government
Regulation."
 
LIQUIDITY AND CAPITAL RESOURCES
 
  In August 1996, the Company completed an initial public offering of its
Common Stock, resulting in net proceeds to the Company of approximately $46.4
million. The Company also has financed its activities through cash provided by
operations, the private placement of Preferred Stock and, to a lesser extent,
equipment financing. In September 1995, the Company privately placed $12.3
million of convertible Preferred Stock, of which $3.8 million was used to
repurchase and retire outstanding Common Stock. In April and June 1996, the
Company sold convertible Preferred Stock for an aggregate of $11.8 million.
All of the Company's Preferred Stock converted to Common Stock upon the
completion of the Company's initial public offering.
 
  In July 1996, the Company obtained $100 million in authorized financing, to
be collateralized by customer securities. At June 30, 1997, $51.9 million was
outstanding under these lines. In addition, the Company has entered into
numerous agreements with other broker-dealers to provide financing for the
Company's stock loan activities.
 
  The Company currently anticipates that its available cash resources and
credit facilities will be sufficient to meet its presently anticipated working
capital and capital expenditure requirements for at least the next 12 months.
However, the Company may need to raise additional funds in order to support
more rapid expansion, develop new or enhanced services and products, respond
to competitive pressures, acquire complementary businesses or technologies or
take advantage of unanticipated opportunities. If additional funds are raised
through the issuance of equity securities, the percentage ownership of the
stockholders of the Company will be reduced, stockholders may experience
additional dilution in net book value per share or such equity securities may
have rights, preferences or privileges senior to those of the holders of the
Company's Common Stock. There can be no assurance that additional financing
will be available when needed on terms favorable to the Company, if at all. If
adequate funds are not available on acceptable terms, the Company may be
unable to develop or enhance its services and products, take advantage of
future opportunities or respond to competitive pressures, any of which could
have a material adverse effect on the Company's business, financial condition
and operating results.
 
  Cash used in operating activities was $44.8 million for the nine months
ended June 30, 1997, compared to $4.1 million in the comparable period for
fiscal 1996. The increase in cash used in the fiscal 1997 period
 
                                      28
<PAGE>
 
was primarily a result of increases in brokerage-related assets in excess of
related liabilities of $61.1 million arising from the self-clearing operations
begun subsequent to June 30, 1996, offset in part by net income during the
period. Cash provided by (used in) operating activities in fiscal 1996, 1995
and 1994 was ($7.8) million, $3.4 million and $891,000, respectively. Such
amounts reflect net income (loss) for the respective periods and, in fiscal
1996, the impact of self-clearing operations in the fourth quarter resulting
in an increase in brokerage-related assets in excess of related liabilities of
$7.3 million.
 
  Cash used in investing activities was $4.8 million and $2.1 million for the
nine months ended June 30, 1997 and 1996, respectively, primarily as a result
of cash used for purchases of property and equipment and, in the fiscal 1997
period, a relocation loan to the Company's Chief Executive Officer (see Note 4
of Notes to Consolidated Financial Statements), partially offset by the net
sales and maturities of investment securities. Cash used in investing
activities was $45.8 million for fiscal 1996, primarily as a result of the
investment of the proceeds from the Company's initial public offering and the
Company's continued investment in technological infrastructure and the second
data center in Rancho Cordova. Cash used for investing activities in fiscal
1995 and 1994 of $1.7 million and $124,000 represent primarily equipment
purchases.
 
  Cash provided by financing activities was $53.0 million for the nine months
ended June 30, 1997, primarily due to bank loans and proceeds from the
exercise of stock options, compared with $12.0 million for the comparable
period in fiscal 1996, arising principally from the sale of preferred stock.
Cash provided by financing activities was $58.6 million for fiscal 1996 due to
proceeds from the Company's initial public offering and private sales of
securities, offset by the repayment of long-term debt. Cash provided by (used
in) financing activities in fiscal 1995 and 1994 of $7.3 million and
($111,000) reflects net proceeds from the sale of securities, offset by
repurchases of common stock and repayment of obligations.
 
  The Company expects that it will incur approximately $25.0 million of
capital expenditures for the 12 months ended June 30, 1998.
 
RECENTLY ISSUED ACCOUNTING STANDARDS
 
  In June 1996, the Financial Accounting Standards Board ("FASB") issued
Statement of Financial Accounting Standards ("SFAS") No. 125, Accounting for
Transfers and Servicing of Financial Assets and Extinguishments of
Liabilities, whose effective date was delayed by SFAS No. 127. This new
standard provides accounting and reporting standards for transfers and
servicing of financial assets and extinguishments of liabilities beginning in
fiscal 1998. The Company does not expect this standard to have a material
effect on its consolidated financial statements.
 
  In February 1997, the FASB issued SFAS No. 128, Earnings per Share. The
Company is required to adopt SFAS No. 128 in the first quarter of fiscal 1998
and will restate at that time earnings per share ("EPS") data for prior
periods to conform with SFAS No. 128. Earlier application is not permitted.
SFAS No. 128 replaces current EPS reporting requirements and requires a dual
presentation of basic and diluted EPS. Basic EPS excludes dilution and is
computed by dividing net income by the weighted average number of common
shares outstanding for the period. Diluted EPS reflects the potential dilution
that could occur if securities or other contracts to issue common stock were
exercised or converted into common stock. If SFAS No. 128 had been in effect
during the current and prior periods, basic EPS would have been $.28 and
$(.09) for the nine months ended June 30, 1997 and 1996, respectively. Diluted
EPS under SFAS No. 128 would not have been significantly different from fully
diluted EPS currently reported for the periods.
 
                                      29
<PAGE>
 
                                   BUSINESS
 
  The following discussion of the Company's business contains forward-looking
statements which involve risks and uncertainties. The Company's actual results
may differ materially from those anticipated in these forward-looking
statements as a result of certain factors, including, but not limited to,
those set forth under "Risk Factors" and elsewhere in this Prospectus.
 
OVERVIEW
 
  E*TRADE Group, Inc. ("E*TRADE" or the "Company") is a leading provider of
online investing services and has established a popular, branded destination
Web site for self-directed investors. The Company offers automated order
placement and execution, along with a suite of products and services that can
be personalized, including portfolio tracking, Java-based charting and quote
applications, real-time market commentary and analysis, news and other
information services. The Company provides these services 24 hours a day,
seven days a week by means of the Internet, touch-tone telephone, online
service providers (America Online, AT&T WorldNet, CompuServe, Microsoft
Network and Prodigy) and direct modem access. E*TRADE's proprietary
transaction-enabling technology supports highly automated, easy-to-use and
cost-effective services that empower its customers to take greater control of
their investment decisions and financial transactions. Further, the Company
believes that its technology can be adapted to provide transaction-enabling
services related to other aspects of electronic commerce. See "--Strategic
Relationships."
 
  As of June 30, 1997, the Company had over 182,000 accounts (with assets
under management in excess of $5.5 billion) representing a compounded annual
growth rate in new accounts of 127% since October 1, 1994. Average daily
transaction volumes were approximately 17,800 in June 1997, as compared to
approximately 8,000 transactions per day in June 1996. For the month ended
June 30, 1997, the Company opened an average of 680 new accounts per day with
average daily deposits of $13.5 million. The Company began offering online
investing services through the Internet in February 1996 and it is the
Company's most rapidly growing channel. Transactions over the Internet
represented 60% of the Company's June 1997 transaction volume.
 
  E*TRADE's objective is to be a leading, branded provider of online investing
services through automation, innovation, technology, service and value. The
Company's strategy to accomplish this objective includes continued aggressive
marketing of its online investing services to further establish E*TRADE's
brand name recognition and increase its share of the online investing market
and continued broadening of its suite of value-added services that personalize
and enhance its customers' online investing experience. In addition, the
Company plans to leverage its E*TRADE brand equity and large customer base to
pursue additional related revenue opportunities, including advertising and
subscription-based revenue streams.
 
BACKGROUND
 
  Advances in telecommunications and information technology have fundamentally
altered the way individuals conduct business. For example, the development of
the microprocessor and the personal computer revolutionized the way
individuals use computers by providing inexpensive and powerful capabilities
to them. Consumers have embraced the personal computer and expressed strong
preferences for the convenience and control it provides. In a similar fashion,
consumers also have begun using a variety of other electronic devices such as
the automatic teller machine ("ATM") and the facsimile machine, which are now
seen as valuable tools for expediting and controlling transactions and
eliminating human intermediaries.
 
  Just as the microprocessor changed the use of computers, the emergence of
the Internet as a tool for communications and commerce is driving a revolution
in the world of financial transactions and information services. Consumers are
rapidly embracing the Internet because it is simple to access, makes vast
amounts of information available instantaneously, and allows individuals to
communicate with one another regardless of
 
                                      30
<PAGE>
 
   
location. With the proliferation of personal computers and modems and the
development of easy-to-use Web browsers, use of the Internet grew to 34
million users worldwide by the end of 1996, according to International Data
Corporation, which estimates that the number will reach approximately 139
million by the end of 2000.     
 
 The Emergence of Electronic Commerce
 
  The Internet and online services have provided organizations and individuals
with innovative ways of conducting business. With the emergence of the
Internet as a globally accessible, fully interactive and individually
addressable communications and computing medium, companies that have
traditionally conducted business in person, through the mail or over the
telephone are increasingly utilizing electronic commerce. Increased use of
credit cards, ATMs, the incidence of electronic funds transfers and online
banking and online bill payment has automated, simplified and reduced the
costs of financial transactions for consumers, businesses and financial
institutions. Consumers are showing strong preferences for transacting certain
types of business--such as paying bills, booking airline tickets, trading
securities, and purchasing consumer products such as personal computers, books
and cars--electronically, rather than in person or over the telephone. These
transactions are being streamlined through online commerce and can now be
performed directly by individuals virtually anywhere at any time. Consumers
have accepted and even welcomed self-directed online transactions because such
transactions can be faster, less expensive and more convenient than
transactions conducted through a human intermediary.
 
 Development of Online Investing and Information Services
 
  In the past, the individual investor could access the financial markets only
through a full-commission broker, who would give investment advice and place
trades. With the deregulation of brokerage commissions in 1975 and the
resulting unbundling of brokerage services, investors began to realize that
they could separate financial advisory services from securities trading. This
brought about the advent of the discount brokerage firm, which provided an
alternative investment approach by completing trades at a reduced cost.
 
  With the emergence of electronic investing services, investors can further
unbundle the costs associated with the human interaction required by full-
commission and traditional discount brokerage firms. By requiring personnel to
handle each transaction, most traditional brokerage firms restrict their
customers' access to trading and information to the availability of the person
processing the transaction. In addition, although full-commission and discount
brokerage firms are able to offer electronic trading services, their continued
reliance on personnel, branch offices and the associated infrastructure for a
major part of their business prevents them from reducing their cost structure
to the lower level achievable through an all electronic model. As a result of
these factors, online investing accounts are gaining popularity and the
aggregate value of these accounts is expected to grow to $524 billion by the
year 2001, according to Forrester Research, Inc.
 
  The Company believes that the ubiquity of ATMs, the presence of banks in
supermarkets, the proliferation of do-it-yourself financial transaction
software, the growth of discount brokerage firms and a variety of other
indicators evidence a shift in societal norms that is fundamentally altering
the way consumers manage their personal financial assets. The Company also
believes, based on customer feedback and the rapid acceptance by consumers of
online transactions, that consumers are increasingly taking direct control
over their personal financial affairs, not simply because they are able to do
so, but because they find it more convenient and less expensive than relying
on financial intermediaries. Investors want the flexibility to transact
business at times and places that are convenient for them. In addition, the
broad availability of financial information online has dramatically narrowed
the gap between the resources available to the individual investor and the
institutional investor. Individual investors have become increasingly
sophisticated and knowledgeable about investing, having experienced greater
access to stock quotes, company financial information, investment advice and
other investment information on the Web or through other online services. As
investors obtain even more access to investment information, the Company
believes they will desire greater control over their financial decisions and
seek alternative ways to invest more conveniently and
 
                                      31
<PAGE>
 
cost-effectively and with less interaction with brokers and other financial
services professionals. The Company believes that this trend has created a
growing opportunity to provide online investing services that are easy to
access, easy to use, cost-effective and secure.
 
THE E*TRADE SOLUTION
 
  E*TRADE uses its proprietary transaction-enabling technology to provide
consumers with easy-to-use and cost-effective online investing services,
including value-added financial information. E*TRADE's service is accessible
through multiple gateways: the Internet, touch-tone telephone, online service
providers and direct modem access. The Company offers order placement and
execution services 24 hours a day, seven days a week, thereby shifting the
financial transactions paradigm from a business hours only, intermediary-based
model to one in which consumers have the ultimate control over where and when
they initiate transactions.
 
  The Company's services are highly automated, with most customer orders being
entered, processed and confirmed electronically and without human
intervention. By avoiding the inefficiencies and personnel requirements and
associated costs of non-automated order entry and processing, the Company is
able to provide its services at a lower cost than traditional full-commission
or discount brokerage firms. The Company's technology is based on a modular
architecture which is scalable to handle increasing transaction volumes and
allows for application programs to be quickly modified in response to changing
business requirements.
 
  E*TRADE empowers its customers to take greater control of their investment
decisions and financial transactions through the following features:
 
  .  User-Friendly Trading Interfaces. Through its easy-to-use graphical
     online and touch-tone telephone trading interfaces, E*TRADE has made
     online investing simple, fast and fun. Consumers accessing E*TRADE for
     the first time are able to understand quickly the wide variety of
     services available and how to access those services, a feature the
     Company believes has allowed it to broaden its customer base.
 
  .  Personalized Environments. Investors can customize their user interfaces
     to select the market indicators, portfolio views and value-added
     information services, including personalized watch lists, news, charts
     and market analysis, that are most valuable to them based on their
     individual investment objectives. The Company believes that offering
     such services enables the investor to make more informed investment
     decisions in a more timely and convenient manner.
 
  .  Broad Range of Internet Services. The Company continually strives to
     increase the functionality of its services, as well as to offer new
     services that enhance its customers' online experience. Through a series
     of strategic alliances, the Company has begun offering electronic cash
     management capabilities, including electronic funds transfer via the
     Internet, market commentary and analysis, online investing services in
     select international markets and Java-based charting and quote
     applications.
 
  .  Anywhere, Any Time Access. By maintaining multiple gateways through
     which customers may access E*TRADE virtually anywhere at any time, the
     Company can increase the number of customers served and transactions
     processed. Customers are able to trade securities through the Internet,
     touch-tone telephone, online service providers (America Online, AT&T
     WorldNet, CompuServe, Microsoft Network and Prodigy), and direct modem
     access.
 
  .  Cost-effective Services. By unbundling the services that many full-
     commission and discount brokerage firms include in their high
     transaction costs, the Company, through its proprietary transaction-
     enabling technology, is able to charge a lower price, yet provide value-
     added products and services.
 
  .  Secure Operations. The Company believes that account security is one of
     the key factors for success in the online brokerage industry. By
     offering highly secure services through the use of encryption and
     authentication technology, the Company has achieved a leadership
     position in the secure provision of online brokerage services.
 
                                      32
<PAGE>
 
STRATEGY
 
  The Company's objective is to be a leading, branded provider of online
investing services. The key elements of the Company's strategy to accomplish
this objective include the following:
 
  .  Enhance E*TRADE Brand Awareness. The Company intends to further
     establish E*TRADE's brand name recognition through aggressive public
     relations and mass market advertising.
     
  .  Expand Customer Base. Through aggressive mass market advertising and
     targeted direct response programs, the Company intends to raise consumer
     awareness and generate new accounts to increase its share of the online
     investing market. As of June 30, 1997, the Company had over 182,000
     accounts representing a compounded annual growth rate of 127% since
     October 1, 1994. Average daily transaction volumes were approximately
     17,800 in June 1997, as compared to approximately 8,000 transactions per
     day in June 1996. For the month ended June 30, 1997, the Company opened
     an average of 680 new accounts per day with average daily deposits of
     $13.5 million.     
 
  .  Continue to Broaden Service Offerings. The Company continually strives
     to increase the functionality of its services, as well as to offer new
     services that enhance its customers' online experience and generate new
     sources of revenue for the Company. For example, the Company currently
     provides portfolio tracking and records management, market data and
     access to delayed quotes through the Internet at no additional cost,
     while real-time quotes can be obtained online for a small fee. In
     addition, the Company has expanded its services to include immediate
     access to news, market commentary and analysis, company financial
     information and electronic funds transfer via the Internet. In addition,
     the Company will be providing multi-lingual programs to reach specially
     targeted communities. The Company also plans to adapt its proprietary
     transaction-enabling technology to provide additional online investing
     services, such as mutual fund trading and fixed income securities
     trading. In addition, subject to regulatory approval, E*TRADE Securities
     intends to raise public and private equity capital for companies over
     the Internet and other electronic media.
 
  .  Develop New Revenue Streams. The Company plans to leverage its E*TRADE
     brand equity and large customer base to pursue additional revenue
     opportunities including advertising and subscription-based revenue
     streams. Such services may include paid sponsorship opportunities on the
     E*TRADE Web site and value-added financial products and services related
     to portfolio management and asset allocation.
 
  .  Leverage Benefits of Highly Automated Operations. The Company's services
     are highly automated, with most customer orders being entered, processed
     and confirmed electronically and without human intervention. By avoiding
     the inefficiencies, personnel requirements and associated costs of
     non-automated order entry and processing, the Company is able to provide
     its services at a lower cost than traditional full-commission and
     discount brokerage firms. The Company continually seeks ways to automate
     other aspects of its business, such as the customer new account
     application, lead fulfillment cashiering and customer service functions.
     In addition, the Company implemented self-clearing operations, which
     further reduced the cost of providing its services to customers.
 
  .  Develop and Maintain Strategic Relationships. In order to enhance
     accessibility of its services and provide new service offerings, the
     Company has established strategic relationships with online service
     providers (America Online, AT&T WorldNet, CompuServe, Microsoft Network
     and Prodigy), whose subscribers are potential consumers for online
     investing services, as well as a number of software and information
     service providers. The Company believes that these relationships help
     build E*TRADE's brand name recognition and customer base.
 
  .  Penetrate International Customer Base. E*TRADE recently entered into
     licensing agreements with VERSUS in Canada and with Nova Pacific in
     Australia and New Zealand to provide online investing services under the
     E*TRADE name. In addition, the Company plans to create "localized" user
     interfaces using local languages and offering services tailored to
     regional regulatory requirements and customs.
 
                                      33
<PAGE>
 
  The Company's strategy involves substantial risks and uncertainties. There
can be no assurance that the Company will be successful in implementing its
strategy or that its strategy, even if implemented, will lead to successful
achievement of the Company's objectives. If the Company is unable to implement
its strategy effectively, the Company's business, financial condition and
operating results would be materially adversely affected. For a description of
certain risks relating to the Company's business strategy, see "Risk Factors."
 
SERVICES AND PRODUCTS
 
  The Company's services are based on proprietary transaction-enabling
technology and are designed to serve the needs of self-directed investors. The
Company's services include fully automated stock and option order processing
via personal computer or touch-tone telephone, online investment portfolio
tracking and financial market news and information. The Company offers its
services to consumers through a broad range of electronic gateways, including
the Internet, touch-tone telephone, online service providers (America Online,
AT&T WorldNet, CompuServe, Microsoft Network and Prodigy), and direct modem
access. All records are maintained on one centralized system, so that
customers have access to current account information regardless of which
gateways they are using.
 
  The Company continually strives to increase the functionality of its
services, as well as to offer new services that enhance customers' online
investing experiences. The Company's services give consumers increased control
of their personal investments by providing a direct link to the financial
markets and to financial information through a customized user interface. The
Company's existing services and product offerings are described below:
 
 Stock and Options Trading
 
  Customers can directly place orders to buy and sell Nasdaq and exchange-
listed securities, as well as equity and index options, through the E*TRADE
automated order processing system. E*TRADE supports a range of order types,
including market orders, limit orders (good-till-cancelled or day), stop
orders and short sales. System intelligence automatically checks the
parameters of an order, together with the customer's buying power and
positions held, prior to executing an order. All listed market orders (subject
to certain size limitations) are executed at the National Best Bid/Offer
("NBBO") or better at the time of receipt by the third market firm or
exchange. The NBBO is a dynamically updated representation of the combined
highest bid and lowest offer quoted across all United States stock exchanges
and market makers registered in a specific stock. Eligible orders are exposed
to the marketplace for possible price improvement, but in no case are orders
executed at a price inferior to the NBBO. Limit orders are executed based on
an indicated price and time priority. All Nasdaq market orders (subject to
certain size limitations) are executed at the Best Bid/Offer (Inside Market)
or better at the time of receipt by the market-maker. All transaction and
portfolio records are automatically updated to reflect trading activity. Buy
and sell orders placed when the markets are closed are automatically submitted
prior to the next day's market opening. Account holders receive electronic
notification of order executions, printed trade confirmations and detailed
monthly statements. The Company also arranges for the transmittal of proxy,
annual report and tender offer materials to customers.
 
 Market Data and Financial Information
 
  During trading hours, E*TRADE continually receives a direct feed of detailed
quote data, market information and news. Customers can create their own
personal lists of stocks and options for quick access to current pricing
information. E*TRADE provides its customers free access 20-minute delayed
quotes, including stocks, options, major market indices, most active issues,
and largest gainers and losers for the major exchanges. Users are alerted when
there is current news on an identified stock or when a stock has reached a
user-defined price threshold. Through its alliances, the Company has expanded
its services to include immediate access to breaking news, charts, market
commentary and analysis and company financial information.
 
 
                                      34
<PAGE>
 
  Upon placing an order, the customer is provided with a real-time bid and ask
quote, at no extra charge. For $30 per month, individual investors can obtain
unlimited real-time quotes and market data. The Company's Web site provides
links to other business and financial Web sites, including the CNN Financial
Network and the EDGAR database, which provides access to SEC filings of public
companies.
 
 Portfolio Tracking and Records Management
 
  Customers have online access to a listing of all their portfolio assets held
at E*TRADE, including data on the date of purchase, cost basis, current price
and current market value. The system automatically calculates unrealized
profits and losses for each asset held. Detailed account balance and
transaction information includes cash and money fund balances, buying power,
net market portfolio value, dividends paid, interest earned, deposits and
withdrawals. Brokerage history includes all orders, changes and cancellations.
Tax records include total short-term or long-term gain/loss and commissions
paid. Customers can also create "shadow" portfolios to include any number of
financial instruments a customer is interested in tracking--for example,
assets held at another brokerage firm. These shadow portfolios can include
stocks, options, bonds and mutual funds.
 
 Cash Management Services
 
  Customer payments are received through the mail or federal wire system and
are credited to customer accounts upon receipt. The Company also provides
other cash management services to its customers. For example, uninvested funds
earn interest in a credit interest program or can be invested in one of five
money market funds. In addition, the Company provides free checking services
through a commercial bank and is exploring the expansion of these services.
The Company, through its strategic relationship with National Processing
Company, has expanded its cash management offerings to include electronic
funds transfer via the Internet and an automatic deposit program to allow
scheduled periodic transfers of funds into customers' accounts.
 
 Account Security
 
  The Company uses a combination of proprietary and industry standard security
measures to protect customers' assets. Customers are assigned unique account
numbers, user identifications and passwords that must be used each time they
log on to the system. The Company relies on encryption and authentication
technology, including public key cryptography technology licensed from RSA
Data Security, Inc. ("RSA"), to provide the security and authentication
necessary to effect the secure exchange of information. In addition the
Company uses Secure Socket Layers ("SSL") technology for data encryption.
Telephone transactions are secured through a personal identification number
(PIN)--the same technology used in ATMs. A second level of password protection
is used prior to order placement. In addition, the Company has an agreement to
provide digital certification and authentication services for electronic
commerce through its alliance with VeriSign, Inc.
 
 Access and Delivery of Services
 
  The Company's services are widely accessible through multiple gateways, with
automated order placement available 24 hours a day, seven days a week by
personal computer. In addition, customers can access E*TRADE by touch-tone
telephone and, in a limited number of markets, through interactive television.
 
  Personal Computer. Customers using personal computers can access the
  E*TRADE system through the Internet, online service providers (America
  Online, AT&T WorldNet, CompuServe, Microsoft Network and Prodigy), or
  direct modem access. The Company's Web site combines an easy-to-use
  graphical user interface with the trading capabilities that experienced
  investors demand. The Web-based system also includes direct links to many
  investment-related resources on the Web. Alternatively, accessing E*TRADE
  by dialing directly through a modem offers a method for connecting to the
  trading system independent of either the Internet or a proprietary online
  service.
 
                                      35
<PAGE>
 
  Touch-tone Telephone. TELE*MASTER, E*TRADE's interactive voice response
  system, provides a convenient way for customers to access quote
  information, place stock and option orders, review account balances and
  check messages from any touch-tone telephone.
 
  Interactive Television. GTE MainStreet, an interactive television system
  operated by GTE Corporation, is available as a gateway to the Company's
  investing services. Revenues and transaction volume through GTE MainStreet
  represent an immaterial portion of the Company's business.
 
  Substantially all of the Company's revenues in recent years have been from
online investing services, and the Company expects its online investing
services to continue to account for substantially all of its revenues for the
foreseeable future. E*TRADE, like other securities firms, is directly affected
by national and international economic and political conditions, broad trends
in business and finance and substantial fluctuations in volume and price
levels of securities and futures transactions. Severe market fluctuations in
the future could have a material adverse effect on the Company's business,
financial condition and operating results. Certain of the Company's
competitors with more diverse product and service offerings may be better
positioned to withstand such a downturn in the securities industry.
 
  The market for online investing services, particularly over the Internet, is
at an early stage of development and is rapidly evolving. As is typical for
new and rapidly evolving industries, demand and market acceptance for recently
introduced services and products are subject to a high level of uncertainty.
 
  Sales of many of the Company's services and products will depend upon the
adoption of the Internet by consumers as a widely used medium for commerce and
communication. The Internet may not prove to be a viable commercial
marketplace because of inadequate development of the necessary infrastructure.
Moreover, the security and privacy concerns of existing and potential users of
the Company's services may inhibit the growth of online commerce. If the
necessary infrastructure is not developed, if security and privacy concerns
inhibit the growth of online commerce, or if the Internet does not otherwise
become a viable commercial marketplace, there would be a material adverse
effect on the Company's business, financial condition and operating results.
 
E*TRADE TRANSACTION-ENABLING TECHNOLOGY
 
  The E*TRADE engine is a proprietary transaction-enabling technology that
automates traditionally labor-intensive transactions. Because it was custom-
tailored for electronic marketplace use, the E*TRADE engine provides customers
with efficient service and has the added advantage of being scalable and
adaptable as usage increases and service offerings are expanded. Beyond these
features, the multi-tiered design of the E*TRADE engine and related software
allows for rapid expansion of network and computing capacity without
interrupting service or requiring replacement of existing hardware or
software.
 
 The E*TRADE Engine
 
  The E*TRADE transaction-enabling technology engine includes a wide variety
of functions and services that allow customers to open and monitor investment
accounts and to place orders for equity and options transactions. E*TRADE's
core technology allows for standardized processing across multiple gateways.
The primary components include a graphical user interface, the interface
server that connects the customer to the processor, and the automated
transaction processor.
 
  Graphical User Interface ("GUI"). E*TRADE's GUI environment is based on
  Netscape's Secure Enterprise Server and today can be accessed by
  individuals utilizing Netscape Navigator or Microsoft Internet Explorer.
  E*TRADE's GUI connects to the interface server through a bank of Sun
  servers. These "gateway servers" provide for load balancing and offer
  immediate scalability. Access is restricted through the use of secured
  network servers and routers.
 
  The Interface Server. The interface server's primary function is to provide
  access to an efficient, standard transaction processor from all gateways.
  The server technology enables communications through
 
                                      36
<PAGE>
 
  multiple platforms and allows different platforms to communicate with each
  other. Beyond these features, the interface server also has been designed
  to be scalable and portable and runs in an environment that is both
  redundant and secure.
 
  The Automated Processor. The core of the E*TRADE engine is the automated
  processor, designed to provide the highest degree of automation for all
  E*TRADE transactions. The automated processor was designed to rapidly read
  data, process transactions and transmit information to multiple locations.
  Because of this, the Company processes over 85% of its transactions without
  any manual intervention. Dual facilities that run independently share load
  balancing and provide redundancy and backup, as well as scalability. The
  proprietary nature of the system, along with user ID and password
  protection at the application level, provide security for the automated
  processor. Internet access to the processor is through the Company's Web
  site, which restricts access through the use of secured network servers and
  routers.
 
  The Company maintains an internal development staff to continually enhance
its software and develop new services and transactions. The Company's software
is designed to be versatile and adaptable, so that the E*TRADE engine can be
configured to meet the differing demands of strategic relationships or
customer requests.
 
  The Company established a second data center in Rancho Cordova, California
in July 1996. This facility supports systems, network, trading, customer
service and transaction redundancy and backup between the Company's Palo Alto
and Rancho Cordova data centers, thereby providing business resumption
capability in the event of a service interruption at either facility. To
provide for system continuity during short outages, the Company also has
equipped its computer facilities with uninterruptible power supply units as
well as back-up generators.
 
  The information and financial services and communications industries are
characterized by rapid technological change, changes in customer requirements,
frequent new service and product introductions and enhancements, and emerging
industry standards. The introduction of services or products embodying new
technologies and the emergence of new industry standards and practices can
render existing services or products obsolete and unmarketable. The Company's
future success will depend, in part, on its ability to develop leading
technologies, enhance its existing services and products, develop new services
and products that address the increasingly sophisticated and varied needs of
its prospective customers, and respond to technological advances and emerging
industry standards and practices on a timely and cost-effective basis. There
can be no assurance that the Company will be able, for technical or other
reasons, to develop and introduce new services and products or enhance
existing services and products in a timely manner in response to changing
market conditions or customer requirements, or that new services and products
will achieve market acceptance, the failure of any of which could result in a
material adverse effect on the Company's business, financial condition and
operating results.
 
  A significant risk to online commerce and communication is the insecure
transmission of confidential information over public networks. The Company
relies on encryption and authentication technology, including public key
cryptography technology licensed from RSA, to provide the security and
authentication necessary to effect secure transmission of confidential
information. There can be no assurance that advances in computer capabilities,
new discoveries in the field of cryptography or other events or developments
will not result in a compromise or breach of the RSA or other algorithms used
by the Company to protect customer transaction data. If any such compromise of
the Company's security were to occur, it could have a material adverse effect
on the Company's business, financial condition and operating results.
 
                                      37
<PAGE>
 
STRATEGIC RELATIONSHIPS
 
  The Company pursues strategic relationships to increase its access to online
consumers, to build brand name recognition and to expand the products and
services the Company can provide to its online customers.
 
 Core Business Expansion
 
  E*TRADE has secured or is actively pursuing alliances with (i) Internet
access and service providers, (ii) Internet content providers, (iii) providers
of home and online banking services, and (iv) electronic commerce companies.
These alliances are intended to increase the Company's core customer base,
transaction volume and operational efficiency and to further enhance its brand
name recognition.
 
  To date, the Company has concentrated principally on securing alliances with
online service providers. While a majority of the Company's customers access
its services directly through the Internet, direct modem access or touch-tone
telephone, many use online service providers (America Online, AT&T WorldNet
CompuServe, Microsoft Network and Prodigy). Strategic relationships with such
service providers allow the Company to access a greater number of potential
customers and allow the online service providers to offer their subscribers a
broader range of service options.
 
 New Account Development and Distribution
 
  The Company has developed alliances with key channels in the online medium
to increase account development and expand distribution. These channels
include proprietary online services, internet service providers and popular
destination Web sites such as search engines or financial content providers.
These channels attract significant numbers of users, and the Company's
relationships provide access to expanded market opportunities. Set forth below
are descriptions of certain of the Company's key alliances:
 
    America Online. America Online, Inc. and the Company have had a
    business relationship for over seven years. In October 1996, the
    Company signed a non-exclusive agreement with America Online to place
    E*TRADE in America Online's new online Brokerage Area, giving America
    Online's approximately 8 million subscribers access to E*TRADE's Web
    site.
 
    AT&T Corp.. The Company entered into an agreement with AT&T Corp. which
    allows E*TRADE's customers to link directly to the AT&T WorldNetSM
    Service download site to sign up for the AT&T WorldNetSM Service
    ((C)1997 AT&T Corp. all rights reserved). AT&T WorldNetSM is a service
    mark of AT&T Corp.
 
    CompuServe. CompuServe Incorporated and the Company have had a non-
    exclusive contractual relationship for over ten years. Initially,
    CompuServe served as an access point for the Company's service bureau
    business. The Company's current agreement with CompuServe permits the
    approximately 5.3 million CompuServe customers to open online investing
    accounts with E*TRADE and access those accounts either through
    CompuServe or via the Company's TELE*MASTER service. The Company pays
    CompuServe a fee for these transactions.
 
    Erol's Internet Services. The Company has signed a letter of intent for
    a strategic alliance with Erol's Internet Services which will offer
    Erol's approximately 300,000 customers direct access to E*TRADE's
    products and services.
 
    Intuit. The Company has signed a letter of intent for a strategic
    relationship with Quicken Investment Services, Inc., a subsidiary of
    Intuit, Inc., to develop a means by which users of Intuit's Quicken
    financial management software will be able to download information from
    E*TRADE to the Quicken software resident on the user's personal
    computer using the Open Financial Exchange ("OFX") standard format. In
    addition, it is intended that these same users will be able to link to
    E*TRADE for the purpose of entering orders via their E*TRADE accounts.
    There can be no assurance that the Company will reach a definitive
    agreement with Intuit on terms favorable to the Company, or at all.
 
 
                                      38
<PAGE>
 
    Microsoft. The Company has entered into an alliance with Microsoft
    Corporation to integrate E*TRADE's online investing services into the
    Microsoft Investor online trading area of Microsoft Network. E*TRADE
    will support the OFX standard allowing customers to download
    information from their E*TRADE account into Microsoft Money and
    Microsoft Investor.
 
    Prodigy Services Corporation. Prodigy Services Corporation, a
    subsidiary of Prodigy, Inc., and the Company announced a non-exclusive
    agreement in July 1997 to offer Prodigy's members direct access to
    E*TRADE's products and services.
 
    USA Today. The Company has entered into an agreement with USA Today
    Information Network to provide direct access to E*TRADE's services
    through USA Today Online's Web site, a commercial area that includes
    personal finance services and products.
 
    Yahoo! The Company has entered into an agreement with Yahoo! that
    provides direct access for Web visitors between Yahoo! Finance and
    E*TRADE's Web site.
 
  In addition, the Company has established relationships with the following:
The Fourth Communication Network, Inc. (a provider of high-speed Internet
access and video services in hotels), Data Broadcasting Corporation (a
provider of financial information to individual investors) and Windows on
Wallstreet.
 
 Content
 
  Content such as news, quotes, charts and fundamental data help provide
investors with the information necessary to make investment decisions. The
Company believes that real-time information services facilitate new ideas and
increase transaction volume. The Company's partnerships with leading content
providers fulfill customers' information needs and help drive transaction
volume.
 
    BASELINE Financial Services. BASELINE Financial Services provides
    customers with access to a wide array of investment fundamentals, First
    Call earnings estimates and historical prices on over 6,500 stocks.
    Available to customers free of charge from the "Investor Resources"
    area of the E*TRADE Web site, BASELINE information can be used to
    examine a company's statistics prior to making investment decisions.
 
    Briefing.com. Briefing.com, a service of Charter Media, Inc. provides
    free of charge market commentary and analysis to E*TRADE customers.
    Updates are posted throughout the day to keep investors informed of
    important developments affecting the markets.
 
    CyberCash. The Company has a strategic relationship with CyberCash,
    Inc. ("CyberCash"), which provides E*TRADE customers access to a
    library of current news and investment publications, as well as the
    latest technology for making purchases on the Internet. In addition,
    E*TRADE's customers will be able to download a personal CyberCash
    wallet from E*TRADE's Web site.
 
    INVESTools. The Company has entered into a revenue sharing agreement
    with INVESTools which provides E*TRADE customers with direct access to
    25 brand-name research reports and newsletters plus stock screening
    tools on a pay-per-use basis.
 
    Quote.com. Quote.com, Inc. provides current news and charting
    capabilities that are directly linked to E*TRADE customers' stock watch
    and quote lookup features. News provided includes Reuters News, PR
    Newswire and BusinessWire. Charts provided include intra-day, daily and
    weekly price graphs. These services were integrated into E*TRADE's Web
    site and are free to E*TRADE customers. Quote.com also has entered into
    an agreement with the Company to provide a direct link to E*TRADE's
    services from its trading menu on its own Internet Web site.
 
 
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<PAGE>
 
 International
 
  The Company's expansion into new markets is being enhanced by alliances with
companies in key international markets. These alliances enable the Company to
capitalize on these relationships, by providing market knowledge, contacts and
local understanding. The Company believes that these alliances can accelerate
worldwide acceptance of the Company's online investing services.
 
    Nova Pacific Capital. The Company has formed an alliance with Nova
    Pacific Capital Limited, a Sydney, Australia-based financial and
    technology development company, to provide online investing to
    customers with addresses in Australia and New Zealand under the E*TRADE
    name.
 
    VERSUS Technologies, Inc. The Company has entered into an alliance with
    VERSUS Technologies, Inc., a Canadian supplier of electronic trading,
    to provide online investing services to Canadian residents.
 
 Product Enhancement
 
  The Company believes that technology is a key component in maintaining
market leadership in the Internet arena. Partnerships with leading technology
providers support the Company's products and services with up-to-date features
and offer the best solutions for customers.
 
    National Processing Company. The Company has an agreement with National
    Processing Company to provide E*TRADE's customers the ability to
    initiate funds transfers from checking accounts at third-party
    institutions into their E*TRADE accounts over the Internet. This
    service is available to E*TRADE customers free of charge.
       
    Neural. In February 1997, the Company entered into an agreement with
    Neural Applications Corporation ("Neural") that allows Neural's Java-
    based intelligent process optimization solutions and data management
    systems to be incorporated into the Company's Java-based chating and
    quote applications.     
 
    Telesphere. The Company has an agreement with Telesphere Corporation, a
    leading global securities information firm, by which Telesphere
    provides the Company with real-time market data on international
    securities, in addition to data on United States securities.
 
    VeriSign. The Company has entered into an alliance with VeriSign Inc.,
    a leading provider of digital certification services for electronic
    commerce. VeriSign's Digital IDs enhance electronic commerce by
    authenticating the individuals, organizations and content involved in
    an electronic transaction. Through this alliance, the Company believes
    that it will provide its customers with the most technologically
    advanced level of security for Internet investing and highly simplified
    Web site access.
 
 
MARKETING
 
  The Company's marketing strategy is based on an integrated marketing model
which employs a mix of communications media. The goals of the Company's
marketing programs are to increase E*TRADE's brand name recognition and to
attract new customers. The Company pursues these goals through advertising,
marketing on its own Web site and other online opportunities, direct one-on-
one marketing, aggressive public relations, and co-marketing programs. All
communications by E*TRADE Securities with the public are regulated by the
NASD. See "--Government Regulation; Net Capital Requirements."
 
 
                                      40
<PAGE>
 
 Direct Response Advertising; Web Site Marketing
 
  The Company's advertising focuses on building awareness of E*TRADE's brand,
products and services and on marketing online investing as a better way of
handling their securities transactions, accessing financial and market data,
and managing portfolios. Advertising is increasingly directing interested
prospects to the Company's Web site for additional information, as opposed to
generating primarily telephone-based inquiries. Print advertisements are
placed in a broad range of business, technology and financial publications,
including Barron's, Forbes, Forbes ASAP, Investor's Business Daily, Money,
Smart Money, the Wall Street Journal and Wired. E*TRADE also advertises
regularly on financial cable networks, national television networks and on
national business radio networks. Through the Web site, prospective customers
can get detailed information on the Company's services, use an interactive
demonstration system, request additional information and complete an account
application online. Since May 1, 1996, a majority of the Company's new
accounts have been generated through the Internet. E*TRADE's increasing
Internet focus is resulting in decreased customer acquisition costs, since
providing information through its Web site can substitute for paper-based
information packages.
 
 Public Relations Program
 
  The Company aggressively pursues public relations opportunities to build
brand awareness. This campaign has resulted in appearances on CNBC, CNN and
The Today Show, in addition to profiles in Barron's, Business Week, the
Financial Times, Investor's Business Daily, Money, Smart Money, Time and the
Wall Street Journal among others. There are links to E*TRADE's Web site from
approximately 1,200 sites on the Web, which the Company believes is a
significant factor in increasing brand awareness and generating leads, as
consumers increasingly look to the Internet as a key source of information and
commercial activity. The Company also actively seeks speaking opportunities at
industry conferences and events.
 
 Co-marketing/Promotion
 
  The Company has established a number of significant co-marketing
relationships to promote its products. These include participation in
Netscape's in-box promotional offer for the Netscape Navigator browser
available through retail outlets, distribution of new account kits with Window
on Wallstreet's Investor software products, inclusion in Apple Computer's in-
store interactive demonstrations and links with a number of Web-based
information providers. The Company intends to enter into additional co-
marketing relationships as a component of its marketing strategy.
 
  E*TRADE is also developing a virtual shopping mall of software, services and
products that will help individuals make informed investment decisions.
Through E*TRADE's Web site, customers would be able to purchase or subscribe
to products available from this mall at special discount prices. Goods and
services offered would be reviewed and selected for inclusion by E*TRADE based
on overall perceived "best value" within specified product categories.
Companies selected for inclusion in return would promote E*TRADE's services
through their Web sites and/or marketing materials. There can be no assurance
that the Company will succeed in developing a virtual shopping mall or that,
if developed, it will be successful or profitable.
 
CUSTOMER SERVICE
 
  The Company believes that providing an effective customer service team to
handle customer needs is critical to its success. The Company's customer
service organization helps customers get online, handles product and service
inquiries and addresses all brokerage and technical questions. The customer
service team also makes welcome calls to verify the satisfaction of its
customers. The Company's customers have access to a toll-free number from 5:00
a.m. to 9:00 p.m. Pacific time, Monday through Friday. The Company's current
policy specifies that customer service associates have or obtain a securities
broker's license.
 
 
                                      41
<PAGE>
 
  The Company's customer service capacity has been and may continue to be
strained at times. The Company has been making and is continuing to make
significant investments in technology and personnel to improve response times.
The Company's continued focus on customer independence and technology has
successfully resulted in fewer inquiries to E*TRADE personnel per transaction.
However, there can be no assurance that the Company will be able to
consistently provide enough service capacity, and the failure to do so could
have a material adverse effect on the Company's business, financial condition
and operating results.
 
OPERATIONS
 
 Clearing
 
  The Company implemented equity self-clearing operations in July 1996 and
options self-clearing operations in April 1997. Clearing operations include
the confirmation, receipt, settlement, custody and delivery functions involved
in securities transactions. Performing its own clearing operations allows
E*TRADE Securities to retain customer free credit balances and securities for
use in margin lending activities subject to SEC and NASD rules. The Company
has entered into a seven-year agreement with Beta Systems for the provision of
computer services by Beta Systems to support order entry, order routing,
securities processing, customer statements, tax reporting, regulatory
reporting, and other services necessary to the management of a brokerage
clearing business.
 
  Since the Company's conversion to self-clearing, customers' securities
typically are held by the Company in nominee name on deposit at one or more of
the recognized securities industry depository trust companies, to facilitate
ready transferability. The Company collects dividends and interest on
securities held in nominee name and makes the appropriate credits to customer
accounts. The Company also facilitates exercise of subscription rights on
securities held for its customers. The Company arranges for the transmittal of
proxy, annual report and tender offer materials to customers. E*TRADE
Securities relies upon certificate counts and microfilming procedures as
deterrents to theft of securities and, as required by the NASD and certain
other regulatory authorities, carries fidelity bonds covering loss or theft.
Self-clearing, especially where conducted by firms such as the Company,
without significant prior experience, involves substantial risks. The failure
of the Company to perform self-clearing accurately and cost-effectively could
have a material adverse effect on the Company's business, financial condition
and operating results.
 
 Lending and Borrowing Activities
   
  Margin Lending. The Company makes loans to customers collateralized by
customer securities. Margin lending by the Company is subject to the margin
rules of the Board of Governors of the Federal Reserve System, NASD margin
requirements and the Company's internal policies, which are more stringent
than the Federal Reserve and NASD requirements. In permitting customers to
purchase securities on margin, the Company takes the risk of a market decline
that could reduce the value of the collateral held by the Company to below the
customers' indebtedness before the collateral can be sold, which could result
in losses to the Company. Under applicable NASD rules, in the event of a
decline in the market value of the securities in a margin account, the Company
is obligated to require the customer to deposit additional securities or cash
in the account so that at all times the customer's equity in the account is at
least 25% of the value of the securities in the account. E*TRADE's current
internal requirement, however, is that the customer's equity not fall below
30%. If it does, the customer will be required to increase the account's
equity to 35%. Margin lending to customers constitutes the major portion of
the basis on which net capital requirements of the Company are determined
under the SEC's Net Capital Rule. To the extent these activities expand, the
Company's net capital requirements will increase.     
 
  Securities Lending and Borrowing. The Company borrows securities both to
cover short sales and to complete customer transactions in the event a
customer fails to deliver securities by the required settlement date. The
Company collateralizes such borrowings by depositing cash or securities with
the lender and
 
                                      42
<PAGE>
 
receives a rebate (in the case of cash collateral) or pays a fee calculated to
yield a negotiated rate of return. When lending securities, the Company
receives cash or securities and generally pays a rebate (in the case of cash
collateral) to the other party in the transaction. Securities lending and
borrowing transactions are executed pursuant to written agreements with
counterparties that require that the securities borrowed be "marked to market"
on a daily basis and that excess collateral be refunded or that additional
collateral be furnished in the event of changes in the market value of the
securities. The securities usually are "marked to market" on a daily basis
through the facilities of the various national clearing organizations.
 
 Order Processing
 
  All listed market orders other than those with special qualifiers (subject
to certain size limitations based on the size in the primary market) are
executed at the National Best Bid/Offer ("NBBO") or better at the time of
receipt by the third market firm or exchange. Eligible orders are exposed to
the marketplace for possible price improvement, but in no case are orders
executed at a price inferior to the NBBO. Limit orders are executed based on
an indicated price and time priority. All Nasdaq market orders (subject to
certain size limitations based on the trading characteristics of the
particular security) are executed at the Best Bid/Offer (Inside Market), or
better at the time of receipt by the market-maker. Eligible orders are subject
to possible price improvement in the marketplace.
 
  The Company receives orders principally through the Internet, online
services and touch-tone telephone. This method of trading is heavily dependent
on the integrity of the electronic systems supporting it. Heavy stress placed
on the Company's systems during peak trading times could cause the Company's
systems to operate at an unacceptably low speed or fail. Any significant
degradation or failure of the Company's systems or any other systems in the
trading process (e.g., online service providers, record keeping and data
processing functions performed by third parties and third-party software such
as Internet browsers), even for a short time, could cause customers to suffer
delays in trading. Such delays could cause substantial losses for customers
and could subject the Company to claims from customers for such losses,
including litigation claiming fraud or negligence.
   
  The Company has experienced such system failures and degradation in the past
and could experience future system failures and degradations. In order to
promote customer satisfaction and protect the E*TRADE brand name, the Company
compensated customers for verifiable losses arising in connection with such
systems failures. The Company recorded a pre-tax charge against earnings in
excess of $1.7 million in connection with two such systems failures in May
1996. Since May 1996, the Company has experienced occasional system
interruptions. Any systems failure that causes interruptions in the Company's
operations could have a material adverse effect on the Company's business,
financial condition and operating results. In addition, the Company has, from
time to time, received adverse publicity in the financial press and in online
discussion forums primarily relating to systems failures. See "Risk Factors--
Risks of Systems Failure."     
 
  The Company relies on a number of third parties to process its transactions,
including online and Internet service providers, back office processing
organizations, service providers and market makers, all of which may need to
expand the scope of the operations they perform for the Company. Any backlog
caused by a third party's inability to expand at the rate necessary to meet
the Company's needs or a loss in the availability of these services and the
inability of the Company to make alternative arrangements in a timely manner,
if at all, could have a material adverse effect on the Company's business,
financial condition and operating results.
 
COMPETITION
 
  The market for online investing services, particularly over the Internet, is
new, rapidly evolving and intensely competitive, and the Company expects
competition to continue to intensify in the future. E*TRADE encounters direct
competition from discount brokerage firms providing either touch-tone
telephone or online investing services, or both. These competitors include
Charles Schwab & Co., Inc. and Fidelity Brokerage Services, Inc., among
others. The Company also encounters competition from established full-
commission
 
                                      43
<PAGE>
 
brokerage firms, such as Merrill Lynch, Pierce, Fenner & Smith Incorporated
and PaineWebber Incorporated, among others. In addition, the Company competes
with financial institutions, mutual fund sponsors and other organizations,
some of which provide online investing services.
 
  The Company believes that the principal competitive factors affecting the
market for its transaction-enabling services are cost, service, quality,
execution, delivery platform capabilities, ease of use, graphical user
interface look and feel, depth and breadth of services and content, financial
strength and innovation. Based on research conducted with both customer and
non-customer focus groups and the success the Company has enjoyed, the Company
believes that it presently competes favorably with respect to each of these
factors.
 
  Many of the Company's competitors have longer operating histories and
significantly greater financial, technical, marketing and other resources than
the Company. Many current and potential competitors also have greater name
recognition and more extensive customer bases that could be leveraged, thereby
gaining market share to the Company's detriment. Additionally, it is possible
that new competitors or alliances among competitors may emerge and rapidly
acquire significant market share.
 
  The general financial success of companies within the securities industry
over the past several years has strengthened existing competitors. Management
believes that such success will continue to attract new competitors to the
securities industry such as banks, software development companies, insurance
companies, providers of online financial and information services and others,
as such companies expand their product lines. The current trend toward
consolidation in the commercial banking industry could further increase
competition in all aspects of the Company's business. While it is not possible
to predict the type and extent of competitive services that commercial banks
and other financial institutions ultimately may offer or whether
administrative or legislative barriers will be repealed or modified, firms
such as the Company may be adversely affected by such competition or
legislation. In addition, competition among financial services firms exists
for experienced technical and other personnel.
 
  There can be no assurance that the Company will be able to compete
effectively with current or future competitors or that the competitive
pressures faced by the Company will not have a material adverse effect on the
Company's business, financial condition and operating results. See "Risk
Factors--Substantial Competition."
 
INTELLECTUAL PROPERTY AND OTHER PROPRIETARY RIGHTS
 
  The Company's success and ability to compete are dependent to a significant
degree on its proprietary technology. The Company relies primarily on
copyright, trade secret and trademark law to protect its technology. The
Company has no patents. Effective trademark protection may not be available
for the Company's trademarks. The Company has registered the trademark
"E*TRADE" in the United States and certain other countries, and has certain
other registered trademarks. The inability of the Company to adequately
protect the name "E*TRADE" would have a material adverse effect on the
Company's business, financial condition and operating results.
 
  The source code for the Company's proprietary software is protected both as
a trade secret and as a copyrighted work. The Company's policy is to enter
into confidentiality and assignment agreements with its associates,
consultants and vendors and generally to control access to, and distribution
of, its software, documentation and other proprietary information.
Notwithstanding the precautions taken by the Company, it may be possible for a
third party to copy or otherwise obtain and use the Company's software or
other proprietary information without authorization or to develop similar
software independently. The laws of other countries may afford the Company
little or no effective protection of its intellectual property. The inability
of the Company to protect its intellectual property rights could have a
material adverse effect on the Company's business, financial condition and
operating results.
 
 
                                      44
<PAGE>
 
  The Company may in the future receive notices of claims of infringement of
other parties' proprietary rights. Any such claims, with or without merit,
could be time consuming to defend, result in costly litigation, divert
management's attention and resources or require the Company to enter into
royalty or licensing agreements. There can be no assurance that such licenses
would be available on reasonable terms, if at all, and the assertion or
prosecution of any such claims could have a material adverse effect on the
Company's business, financial condition and operating results.
 
GOVERNMENT REGULATION; NET CAPITAL REQUIREMENTS
 
 Securities Industry
 
  The securities industry in the United States is subject to extensive
regulation under both federal and state laws. The SEC is the federal agency
responsible for the administration of the federal securities laws. E*TRADE
Securities is registered as a broker-dealer with the SEC. Much of the
regulation of broker-dealers has been delegated to self-regulatory
organizations, principally the NASD, which has been designated by the SEC as
E*TRADE Securities' primary regulator. These self-regulatory organizations
adopt rules (subject to approval by the SEC) that govern the industry and
conduct periodic examinations of E*TRADE Securities' operations. Securities
firms are also subject to regulation by state securities administrators in
those states in which they conduct business. E*TRADE Securities is registered
as a broker-dealer in all 50 states and the District of Columbia.
 
  The Company is aware of several instances of its non-compliance with
applicable regulations. In particular, the Company failed to comply with
applicable advertising restrictions in one international jurisdiction, and due
to a clerical oversight failed to renew its registration as a broker-dealer in
two states, Nebraska and Ohio. One of the states, Ohio, as a condition of
renewing the Company's license as a broker-dealer in that state, required the
Company to offer customers resident in that state the ability to rescind (for
up to 30 days) certain securities transactions effected through the Company
during the period January 1, 1997 through April 15, 1997, the date the
Company's license was renewed. For the nine months ended June 30, 1997, the
Company recorded a $4.3 million pre-tax charge against earnings in connection
with this matter.
 
  Broker-dealers are subject to regulations covering all aspects of the
securities business, including sales methods, trade practices among broker-
dealers, use and safekeeping of customers' funds and securities, capital
structure, record keeping and the conduct of directors, officers and
employees. The Company is required to comply with many complex laws and rules,
including rules relating to possession and control of customer funds and
securities, margin lending and execution and settlement of transactions.
Additional legislation, changes in rules promulgated by the SEC, the NASD, the
Board of Governors of the Federal Reserve System, the various stock exchanges,
and other self-regulatory organizations, or changes in the interpretation or
enforcement of existing laws and rules, may directly affect the mode of
operation and profitability of broker-dealers. The SEC, the NASD or other
self-regulatory organizations and state securities commissions may conduct
administrative proceedings, which can result in censure, fine, the issuance of
cease-and-desist orders or the suspension or expulsion of a broker-dealer or
any of its officers or employees. The Company's ability to comply with all
applicable laws and rules is dependent in large part upon the maintenance of a
compliance system reasonably designed to ensure such compliance. The principal
purpose of regulation and discipline of broker-dealers is the protection of
customers and the securities markets, rather than protection of creditors and
shareholders of broker-dealers. In addition, because the use of the Internet
to provide online investing services is relatively new, regulatory standards
are evolving. As a result, the Company may, in the future, become subject to
additional regulation in the United States and in international jurisdictions.
 
  E*TRADE Securities is a member of Securities Investor Protection Corporation
("SIPC"), which provides, in the event of the liquidation of a broker-dealer,
protection for customers' accounts held by E*TRADE Securities of up to
$500,000 for each customer account, subject to a limitation of $100,000 for
claims for cash balances. In addition, E*TRADE Securities has obtained
protection, in excess of SIPC coverage, of $9.5 million for each account in
the form of an excess securities bond from National Union Fire Insurance
Company of Pittsburgh, Pennsylvania, a member company of American
International Group.
 
 
                                      45
<PAGE>
 
  The Company has initiated an aggressive marketing campaign designed to bring
brand name recognition to E*TRADE. All marketing activities by E*TRADE
Securities are regulated by the NASD, and all such marketing materials are
required by the NASD to be reviewed by E*TRADE Securities' compliance officer
prior to release. The Company does not currently solicit orders from its
customers or make investment recommendations. However, if the Company were to
engage in such activities, it would become subject to additional rules and
regulations governing, among other things, the suitability of recommendations
to customers and sales practices.
 
  It is the Company's intent to expand its business in United States
securities to other countries through the Internet and other gateways. In
order to expand its services globally, E*TRADE Securities must comply with the
regulatory controls of each specific country in which it conducts business.
E*TRADE Securities is regulated in the United States primarily by the NASD and
the SEC. The varying compliance requirements of other national regulatory
jurisdictions may impose a limit to the Company's rate of international
expansion.
 
 Net Capital Requirements
 
  As registered broker-dealers and members of the NASD, E*TRADE Securities and
E*TRADE Capital (a non-operational broker-dealer subsidiary of the Company)
are subject to the Net Capital Rule. The Net Capital Rule, which specifies
minimum net capital requirements for registered broker-dealers, is designed to
measure the general financial integrity and liquidity of a broker-dealer and
requires that at least a minimum part of its assets be kept in relatively
liquid form.
 
  E*TRADE Securities has elected to compute net capital under the alternative
method of calculation permitted by the Net Capital Rule. Under the alternative
method, E*TRADE Securities is required to maintain minimum net capital, as
defined in the Net Capital Rule, equal to the greater of $250,000 or 2% of the
amount of its "aggregate debit items" computed in accordance with the Formula
for Determination of Reserve Requirements for Brokers and Dealers. The
"aggregate debit items" are assets that have, as their source, transactions
with customers, primarily margin loans. Failure to maintain the required net
capital may subject a firm to suspension or revocation of registration by the
SEC and suspension or expulsion by the NASD and other regulatory bodies and
ultimately could require a firm's liquidation. The Net Capital Rule prohibits
payments of dividends, redemption of stock, the prepayment of subordinated
indebtedness, and the making of any unsecured advance or loan to a
shareholder, employee or affiliate, if aggregate debit items rise beyond 5% of
net capital. The Net Capital Rule also provides that the SEC may restrict, for
up to 20 business days, any withdrawal of equity capital, or unsecured loans
or advances to shareholders, employees or affiliates ("capital withdrawal") if
such capital withdrawal, together with all other net capital withdrawals
during a 30-day period, exceeds 30% of excess net capital and the SEC
concludes that the capital withdrawal may be detrimental to the financial
integrity of the broker-dealer.
 
  Net capital is essentially defined as net worth (assets minus liabilities),
plus qualifying subordinated borrowings and certain discretionary liabilities,
less certain mandatory deductions that result from excluding assets that are
not readily convertible into cash and from valuing conservatively certain
other assets. Among these deductions are adjustments (called "haircuts") which
reflect the possibility of a decline in the market value of an asset prior to
its disposition.
 
  A change in the Net Capital Rule, the imposition of new rules or any
unusually large charge against net capital could limit those operations of the
Company that require the intensive use of capital, such as trading activities
and the financing of customer account balances, and also could restrict the
Company's ability to withdraw capital from its brokerage subsidiaries, which
in turn could limit the Company's ability to pay dividends, repay debt and
redeem or purchase shares of its outstanding stock.
 
  As of June 30, 1997, E*TRADE Securities was required to maintain minimum net
capital of $8.4 million and had total net capital of approximately $22.9
million, or approximately $14.5 million in excess of the minimum amount
required. In February 1996, E*TRADE Capital, then doing business as ET
Execution
 
                                      46
<PAGE>
 
Services, undertook to act as guarantor pursuant to an agreement between the
Company and Merrill Lynch Business Financial Services, Inc. As a result of a
breakdown of internal controls for the monitoring of such proposed contracts,
this undertaking inadvertently caused E*TRADE Capital to fall short of its
minimum net capital requirement and thus be in violation of the Net Capital
Rule through May 30, 1996 when E*TRADE Capital was released from the
guarantee. The Company has reported the violation of E*TRADE Capital to the
SEC and the NASD. The Company has implemented internal controls intended to
prevent such violations in the future, including the review of proposed
contracts by finance personnel of the Company. There can be no assurance that
a violation of the Net Capital Rule will not occur in the future.
 
 Electronic Commerce
 
  The Company anticipates that it may be required to comply with record
keeping, data processing and other regulatory requirements as a result of
proposed federal legislation or otherwise, and the Company may be subject to
additional regulation as the market for online commerce evolves. Because of
the growth in the electronic commerce market, Congress has held hearings on
whether to regulate providers of services and transactions in the electronic
commerce market, and federal or state authorities could enact laws, rules or
regulations affecting the Company's business or operations. The Company also
may be subject to federal, state and foreign money transmitter laws and state
and foreign sales and use tax laws. If enacted or deemed applicable to the
Company, such laws, rules or regulations could be imposed on the Company's
activities or its business.
 
  Due to the increasing popularity of the Internet, it is possible that laws
and regulations may be enacted with respect to the Internet, covering issues
such as user privacy, pricing, content and quality of products and services.
The Telecommunications Act of 1996 prohibits the transmission over the
Internet of certain types of information and content. Although certain of
these prohibitions have been held unconstitutional, the increased attention
focused upon these liability issues as a result of the Telecommunications Act
could adversely affect the growth of Internet and private network use.
 
ASSOCIATES
 
  At June 30, 1997, the Company had 484 full-time associates. The Company's
success has been, and will be, dependent to a large degree on its ability to
retain the services of its existing executive officers and to attract and
retain qualified additional senior and middle managers and key personnel in
the future. There can be no assurance that the Company will be able to
attract, assimilate or retain qualified technical and managerial personnel in
the future, and the failure of the Company to do so would have a material
adverse effect on the Company's business, financial condition and operating
results. None of the Company's associates is subject to collective bargaining
agreements or is represented by a union. The Company considers its relations
with its associates to be good.
 
PROPERTIES
 
  The Company currently leases three spaces for its corporate offices in Palo
Alto, California. The leases comprise an aggregate of 74,000 square feet and
expire beginning in June 2000. The Company established a second data center in
Rancho Cordova, California in July 1996. The Company leases an aggregate
72,000 square feet at the Rancho Cordova facility. The lease expires in June
2006. The Company believes that it has adequate space for its current needs.
 
LEGAL AND ADMINISTRATIVE PROCEEDINGS
 
  The Company is not currently a party to any litigation that it believes
could have a material adverse effect on the Company's business, financial
condition or operating results. However, from time to time the Company has
been threatened with, or named as a defendant in, lawsuits and administrative
claims. Compliance and trading problems that are reported to the NASD or the
SEC by dissatisfied customers are investigated by the
 
                                      47
<PAGE>
 
NASD or the SEC, and, if pursued by such customers, may rise to the level of
arbitration or disciplinary action. One or more of such lawsuits, claims or
disciplinary actions decided adversely to the Company could have a material
adverse effect on the Company's business, financial condition and results of
operations. The Company is also subject to periodic regulatory audits and
inspections.
 
  The securities industry is subject to extensive regulation under federal,
state and applicable international laws. As a result, the Company is required
to comply with many complex laws and rules and its ability to so comply is
dependent in large part upon the establishment and maintenance of a qualified
compliance system. The Company is aware of several instances of its non-
compliance with applicable regulations. In particular, the Company failed to
comply with applicable advertising restrictions in one international
jurisdiction, and due to a clerical oversight failed to renew its registration
as a broker-dealer in two states, Nebraska and Ohio. One of the state
jurisdictions, Ohio, as a condition of renewing the Company's license as a
broker-dealer in that jurisdiction, required the Company to offer customers
resident in that state the ability to rescind (for up to 30 days) certain
securities transactions effected through the Company during the period January
1, 1997 through April 15, 1997, the date the Company's license was renewed.
For the nine months ended June 30, 1997, the Company recorded a $4.3 million
pre-tax charge against earnings in connection with this matter.
 
  The Company maintains insurance in such amounts and with such coverages,
deductibles and policy limits as management believes are reasonable and
prudent. The principal risks that the Company insures against are
comprehensive general liability, commercial property, hardware/software
damage, and directors and officers liability. The Company believes that such
insurance coverages are adequate for the purpose of its business.
 
                                      48
<PAGE>
 
                                  MANAGEMENT
 
DIRECTORS, OFFICERS AND KEY PERSONNEL
 
  The directors, officers and key personnel of the Company are as follows:
 
<TABLE>
<CAPTION>
           NAME                      AGE                POSITION
           ----                      ---                --------
   <S>                               <C> <C>
   William A. Porter(3)............. 68  Chairman of the Board
   Christos M. Cotsakos(3).......... 49  President, Chief Executive Officer and
                                         Director
   Kathy Levinson................... 42  Executive Vice President, Customer
                                         Operations; President and Chief
                                         Operating Officer of E*TRADE
                                         Securities, Inc.
   Judy Balint...................... 44  Senior Vice President, Global
                                         Marketing and Strategic Business
                                         Development
   Debra Chrapaty................... 36  Senior Vice President, E*TRADE
                                         Technologies and Chief Information
                                         Officer
   Rebecca L. Patton................ 42  Senior Vice President, Advanced
                                         Products Group
   Stephen C. Richards.............. 43  Chief Financial Officer and Treasurer,
                                         Senior Vice President, Finance and
                                         Administration; Chief Financial
                                         Officer of E*TRADE Securities, Inc.
   Thomas A. Bevilacqua............. 41  Secretary
   Richard S. Braddock(2)........... 55  Director
   William E. Ford(1)(2)............ 36  Director
   George Hayter(1)................. 58  Director
   Keith Petty(2)................... 77  Director
   Lewis E. Randall(3).............. 55  Director
   Lester C. Thurow(1).............. 59  Director
</TABLE>
- --------
(1)Member of the Audit Committee
(2)Member of the Compensation Committee
(3)Member of the Nominating Committee
 
  William A. Porter is the Chairman and Founder of the Company. He founded the
Company in 1982 and served as President until October 1993 and Chief Executive
Officer, Chief Financial Officer, Treasurer and Secretary, until April 1996.
He founded E*TRADE Securities, Inc. in 1992. Mr. Porter received a BA in
Mathematics from Adams State College, an MA in Physics from Kansas State
College, and an MBA in Management from the Massachusetts Institute of
Technology. In May 1996, Mr. Porter was named Silicon Valley's Emerging
Company Entrepreneur of the Year by the San Jose Business Journal.
 
  Christos M. Cotsakos joined E*TRADE Group, Inc. in March 1996 as President,
Chief Executive Officer and a director. Prior to joining E*TRADE, he served as
President, Co-Chief Executive Officer, Chief Operating Officer and a director
of A.C. Nielsen, Inc. from March 1995 to January 1996, as President and Chief
Executive Officer of Nielsen International from September 1993 to March 1995,
and as President and Chief Operating Officer of Nielsen Europe, Middle East
and Africa from March 1992 to September 1993. Mr. Cotsakos joined Nielsen
after 19 years with the Federal Express Corporation from 1973 to 1992, where
he held a number of senior executive positions both in the United States and
Europe. Mr. Cotsakos serves as
 
                                      49
<PAGE>
 
a director of National Processing Company, consultants in transaction
technology, Forte Software, Inc., a provider of high-end client/server
application and development products and services and The Fourth Network
Communications Network, Inc., a provider of high bandwidth, high speed
Internet access and Internet Services to the hotel industry. A decorated
Vietnam Veteran, he received a BA from William Paterson College, an MBA from
Pepperdine University and is currently pursuing a PhD in economics at the
Management School, University of London.
 
  Kathy Levinson has served as Executive Vice President of the Company since
November 1996 and President and Chief Operating Officer of E*TRADE Securities,
Inc., since January 1996, and a director of E*TRADE Securities, Inc. since
June 1996. From January 1995 to December 1995, Ms. Levinson worked as a
consultant for the Company. Prior to that, Ms. Levinson worked for Charles
Schwab from 1981 to October 1994, most recently serving as Senior Vice
President of Custody Services and prior to that was Senior Vice President of
Credit Service from 1989 to October 1994. She received a BA in Economics from
Stanford University.
 
  Judy Balint is Senior Vice President, Global Marketing and Strategic
Business Development of the Company. Prior to joining E*TRADE in March 1997,
Ms. Balint was Senior Vice President and corporate director of marketing for
National Processing Company, consultants in transaction technology, from
February 1996 to March 1997. Ms. Balint served as CEO Paris and Managing
Director of CME--KHBB Transactional Advertising, a global advertising network
of the former Saatchi & Saatchi Group, from 1992 to April 1995. Ms. Balint
held a variety of positions with Federal Express Corporation from 1987 to 1992
and with DHL Worldwide Express from 1979 to 1987. Ms. Balint received a B.A.
in journalism from the University of Wisconsin, Madison and an MBA in
international business from the Monterey Institute of International Studies.
 
  Debra Chrapaty is Senior Vice President, E*TRADE Technologies, and Chief
Information Officer of the Company. Prior to joining the Company in July 1997,
Ms. Chrapaty served as vice president and chief technology officer for the
National Basketball Association ("NBA") from 1994 through June 1997. Before
joining the NBA, from 1992 through 1994 Ms. Chrapaty was director, internal
systems consulting, at Bertelsmann C.I.S. in New York. From 1990 through 1992,
she was with EMI Records Group in New York. Her previous experience with
financial organizations includes stints with the Federal Reserve Bank of New
York from 1985 to 1990 and Chase Econometrics/IDC in Philadelphia. Ms.
Chrapaty received a BBA in economics from Temple University and an MBA in
information systems from New York University.
 
  Rebecca L. Patton has served as Senior Vice President, Advanced Products
Group since July 1997. Ms. Patton joined the Company in September 1995 as Vice
President, Marketing and served as Senior Vice President, Marketing and
Communications from August 1996 to July 1997. From 1988 to September 1995, Ms.
Patton served in a variety of management positions at Apple Computer,
including Worldwide Marketing Manager of the Personal Interactive Electronics
Division and Manager of Apple's PowerBook marketing group. Ms. Patton received
a BA in Economics, summa cum laude, from Duke University and an MBA from
Stanford University.
 
  Stephen C. Richards joined the Company in April 1996 as Chief Financial
Officer and Treasurer and has served as Senior Vice President, Finance and
Administration and Chief Financial Officer of E*TRADE Securities, Inc. since
June 1996. From 1984 to April 1996, Mr. Richards served in various positions
at Bear Stearns & Co., Inc., an investment bank, including Managing Director
and Chief Financial Officer of Correspondent Clearing. Prior to 1984, Mr.
Richards served as Vice President/Deputy Controller of Becker Paribas and
First Vice President/Controller of Jefferies & Company, Inc. He received a BA
in Statistics and Economics from the University of California at Davis and an
MBA in Finance from the University of California at Los Angeles. Mr. Richards
is a certified public accountant.
 
  Thomas A. Bevilacqua has served as the Secretary of E*TRADE Group, Inc.
since May 1996 and also serves as a director of E*TRADE Online Ventures. Mr.
Bevilacqua has been a partner at the law firm of Brobeck, Phleger & Harrison
LLP since 1991. He received a BA and a JD from the University of California.
 
                                      50
<PAGE>
 
  Richard S. Braddock has been a director of the Company since April 1996.
From June 1994 to September 1995, he served as a partner in Clayton, Dubilier
& Rice, a leveraged buy-out firm. From January 1993 to July 1993, he served as
Chief Executive Officer of Medco Containment, a mail-order pharmaceutical
company. From 1974 to October 1992, Mr. Braddock served in various capacities
with a division of Citibank, including as President and Chief Executive
Officer from 1990 to October 1992 and as a director from 1985. Mr. Braddock
serves on the board of directors of Eastman Kodak Company, True North
Communications, an advertising company, ION Laser Technology, the Lincoln
Center for the Performing Arts, DFS Group Limited, and IBN Limited. He
received a BA in History from Dartmouth and an MBA from Harvard University.
 
  William E. Ford has been a director of the Company since September 1995. Mr.
Ford is a managing member of General Atlantic Partners, LLC ("GAP LLC") and
has been with GAP LLC since July 1991. From August 1987 to July 1991, Mr. Ford
was an associate with Morgan Stanley & Co., Incorporated. Mr. Ford is also a
director of LHS Group Inc., a publicly-traded software company, Envoy
Corporation, a publicly traded health insurance claims processing company, GT
Interactive Software, a publicly traded software company, Marcam Corporation,
a publicly traded software company, SS&C Technologies, Inc., a publicly traded
software company, and several private software companies in which GAP LLC or
one of its affiliates is an investor. Mr. Ford received a BA in Economics from
Amherst College and an MBA from Stanford University.
   
  George Hayter has been a director of the Company since December 1995 and
currently provides consulting services to the Company. Mr. Hayter has served
as a partner of George Hayter Associates, a consulting firm, from 1990 to the
present. From 1976 to December 1990, he served with the London Stock Exchange,
serving in his final position as the Managing Director of Trading Markets
Division. Mr. Hayter serves on the boards of directors of Critchley Group PLC,
an electrical accessories company listed on the London Stock Exchange, Pegasus
Group PLC, an accounting software company listed on the London Stock Exchange,
and Active Imaging PLC, a digital image processing manufacturer traded on the
London AIM Market. He received an MA in Natural Sciences from Queens' College,
Cambridge, England.     
 
  Keith Petty has been a director of the Company since 1982. Mr. Petty was a
founding partner of the law firm of Jackson Tufts Cole & Black, LLP (formerly
Petty, Andrews, Tufts & Jackson) and retired from that firm in 1986. Mr. Petty
currently provides business and legal consulting to start-up companies and
serves as a Director for four privately held for-profit companies and two
nonprofit companies. He received a BS in Business (major in accounting) from
the University of Idaho and a JD from Stanford Law School, is a certified
public accountant and has been admitted to the bar in California and Idaho.
 
  Lewis E. Randall has been a director of the Company since 1983. Mr. Randall
served at both Apple Computer and Intel during their formative years, largely
in the capacity of software and hardware engineering management. Mr. Randall
has served as the owner and president of Lone Tree, Inc. a privately-held loan
factor, since August 1994, and served as its Vice President of Finance and co-
owner from September 1989 to August 1994. Mr. Randall received a BA in
Philosophy from Harvard University.
 
  Lester C. Thurow has been a director of the Company since April 1996. Mr.
Thurow has been a Professor of Economics at Massachusetts Institute of
Technology ("MIT") since 1968. From 1987 to 1993, he served as Dean of MIT's
Sloan School of Management. Mr. Thurow has served as a director of Analog
Devices, Inc., a publicly traded semiconductor and software company, since
1991, and as a director of Grupo Casa Autry, a publicly traded wholesale
distributor of pharmaceuticals since 1993. Mr. Thurow received a BA in
economics from Williams College, an MA from Oxford University and a PhD from
Harvard University.
 
  Messrs. Braddock, Ford, Hayter, Petty, Randall and Thurow are independent
directors. Failure to maintain two independent directors could result in a
delisting of the Company's Common Stock from the Nasdaq National Market.
 
 
                                      51
<PAGE>
 
  The members of the Board of Directors of the Company are classified into
three classes, one of which is elected at each Annual Meeting of Stockholders
to hold office for a three-year term and until successors of such class have
been elected and qualified. See "Description of Capital Stock--Certain
Provisions Affecting Stockholders." There are no family relationships among
any of the directors or officers of the Company.
 
BOARD COMMITTEES
 
  In May 1996, the Board of Directors created an Audit Committee, a
Compensation Committee and a Nominating Committee of the Board. The Audit
Committee which is composed of William E. Ford (Chair), Lester C. Thurow and
George Hayter,is charged with reviewing the Company's annual audit and meeting
with the Company's independent accountants to review the Company's internal
controls and financial management practices. The Compensation Committee, which
is composed of Richard S. Braddock (Chair), William E. Ford and Keith Petty,
recommends to the Board of Directors compensation for the Company's key
associates and administers the 1996 Stock Incentive Plan, the 1993 Stock
Option Plan, the 1983 Employee Incentive Stock Option Plan and the 1996 Stock
Purchase Plan with respect to officers and directors of the Company. The
Nominating Committee, which is composed of Christos M. Cotsakos (Chair),
William A. Porter and Lewis E. Randall, nominates for stockholder approval
persons to membership on the Board of Directors. In November 1996, the Board
of Directors created the Secondary Committee, which is composed of Christos M.
Cotsakos, to administer the stock option plans of the Company with respect to
all individuals other than officers and directors of the Company. See "--
Associate Benefit Plans."
 
DIRECTOR COMPENSATION
   
  Non-employee directors receive $5,000 per year, in addition to $800 for each
meeting of the Board attended (and $400 per committee meeting attended). In
addition, each non-employee director receives stock options pursuant to the
automatic option grant provisions of the Company's 1996 Stock Incentive Plan.
See "--Associate Benefit Plans." All directors receive reimbursement of
reasonable out-of-pocket expenses incurred in connection with meetings of the
Board. In December 1995, the Company entered into a consulting arrangement
with Mr. Hayter, a director of the Company, to provide international business
consulting at a base rate of $1,500 for each day of consulting plus expenses,
with the exception of attendance at Board meetings. Mr. Hayter's fees were
payable in the form of $750 in cash and $750 in Common Stock (issued at fair
market value on the dates of services rendered). The Company and Mr. Hayter
restated the consulting arrangement on June 7, 1996, at which time the Common
Stock component of the arrangement terminated. Prior to the restatement of the
consulting arrangement, Mr. Hayter accrued 7,517 shares of Common Stock. From
September 9, 1996 to August 5, 1997 Mr. Hayter was paid $66,786 pursuant to
the consulting arrangement.     
 
LIMITATION OF LIABILITY AND INDEMNIFICATION MATTERS
 
  The Company reincorporated in Delaware in July 1996, in part to take
advantage of certain provisions in Delaware's corporate law relating to
limitations on liability of corporate officers and directors. The Company
believes that the reincorporation into Delaware, the provisions of its
Restated Certificate of Incorporation and Restated Bylaws and the separate
indemnification agreements outlined below are necessary to attract and retain
qualified persons as directors and officers. The Company's Restated
Certificate of Incorporation limits the liability of directors to the maximum
extent permitted by Delaware law. This provision is intended to allow the
Company's directors the benefit of Delaware General Corporation Law which
provides that directors of Delaware corporations may be relieved of monetary
liabilities for breach of their fiduciary duties as directors, except under
certain circumstances, including breach of their duty of loyalty, acts or
omissions not in good faith or involving intentional misconduct or a knowing
violation of law, unlawful payments or dividends or unlawful stock repurchases
or redemptions or any transaction from which the director derived an improper
personal benefit. The Company's Restated Bylaws provide that the Company shall
indemnify its officers and directors to the fullest extent provided by
Delaware law. The Restated Bylaws authorize the use of indemnification
agreements and the Company has entered or intends to enter into such
agreements with each of its directors and executive officers.
 
                                      52
<PAGE>
 
  The Company has obtained officer and director liability insurance with
respect to liabilities arising out of certain matters, including matters
arising under the Securities Act.
 
  There is no pending litigation or proceeding involving a director, officer,
associate or other agent of the Company as to which indemnification is being
sought, nor is the Company aware of any threatened litigation that may result
in claims for indemnification by any director, officer, associate or other
agent.
 
EXECUTIVE COMPENSATION
 
 Summary of Cash and Other Compensation
 
  The following table sets forth the compensation earned by the Company's
current and former Chief Executive Officers and the Company's four other
highest-paid executive officers ("Named Executive Officers") for services
rendered in all capacities to the Company and its subsidiaries for the fiscal
years ended September 30, 1996 and 1995, respectively.
 
                        SUMMARY COMPENSATION TABLE(/1/)
 
<TABLE>
<CAPTION>
                                                                       LONG-TERM
                                                                      COMPENSATION
                                ANNUAL COMPENSATION                      AWARDS
                        -------------------------------------------   ------------
                                                                       SECURITIES
       NAME AND                                        OTHER ANNUAL    UNDERLYING     ALL OTHER
  PRINCIPAL  POSITION   YEAR  SALARY       BONUS       COMPENSATION   OPTIONS/SARS   COMPENSATION
 --------------------   ---- --------     --------     ------------   ------------   ------------
<S>                     <C>  <C>          <C>          <C>            <C>            <C>
Christos M. Cotsakos .. 1996 $126,134(2)  $    437       $53,804(3)    1,080,000           --
 President, Chief
 Executive Officer and
 Director               1995      --           --            --              --            --
William A. Porter(4) .. 1996  206,667(5)    21,982           --              --         $2,013(6)
 Chairman of the Board  1995  140,713(5)    22,395           --              --          1,315(6)
Kathy Levinson ........ 1996  163,309(7)       546           --          144,000           --
 Executive Vice
 President Customer
 Operations             1995  113,941(7)       --            --          600,000(8)        --
Stephen C. Richards(9)
 ....................... 1996   59,187      102,659(10)    69,000(11)     240,000           --
 Senior Vice President
 of Finance and
 Administration, Chief
 Financial Officer and
 Treasurer              1995      --           --            --              --            --
David R. Ewing(12) .... 1996  135,292       10,949           --              --            --
 Former Senior Vice
 President of E*TRADE
 Technologies           1995   10,417          --            --          240,000           --
Wayne H. Heldt(13) .... 1996  146,333(14)   19,252           --              --          2,483(6)
 Former Vice President
 and Managing Director
 of International
 Affairs                1995  127,500(14)   21,664           --              --            629(6)
</TABLE>
- --------
 (1) In accordance with the rules of the SEC, the compensation described in
     this table does not include medical, group life insurance or other
     benefits received by the Named Executive Officers that are available
     generally to all salaried employees of the Company, and certain
     perquisites and other personal benefits received by the Named Executive
     Officers that do not exceed the lesser of $50,000 or 10% of any such
     officer's salary and bonus disclosed in this table.
 (2) Mr. Cotsakos joined the Company as President, Chief Executive Officer and
     a director in March 1996. Includes $2,000 paid to Mr. Cotsakos in his
     capacity as a director.
 (3) Includes $50,000 as reimbursement of relocation and moving expenses.

                                      53
<PAGE>
 
 (4) Mr. Porter served as Chief Executive Officer until April 1996.
 (5) Includes $4,000 and $5,000 paid to Mr. Porter in his capacity as a
     director in fiscal 1996 and 1995, respectively.
 (6) Represents employer contributions to the Company's 401(k) Plan.
 (7) Includes $52,059 in fiscal 1996 and $113,941 in fiscal 1995 paid to Ms.
     Levinson in her capacity as a consultant from January 1995 to December
     1995.
 (8) Includes 300,000 shares of Common Stock pursuant to a warrant issued to
     Ms. Levinson in her capacity as a consultant, which warrant was fully
     exercised by January 1996.
 (9) Mr. Richards joined the Company as Chief Financial Officer and Treasurer
     in April 1996.
(10) Includes a one-time signing bonus of $102,441.
(11) Represents reimbursement of relocation and moving expenses.
(12) In July 1997, Mr. Ewing announced his resignation, effective October
     1997, as an executive officer of the Company. Mr. Ewing will continue
     with the Company in a consulting capacity.
(13) Mr. Heldt resigned as an executive officer of the Company in June 1997.
(14) Includes $3,000 and $5,000 paid to Mr. Heldt in his capacity as a
     director in fiscal 1996 and 1995, respectively.
 
 Stock Option Grants
 
  The following table contains information concerning the grant of stock
options under the Company's 1993 Stock Option Plan for the 1996 fiscal year to
the Named Executive Officers. The table also lists potential realizable values
of such options on the basis of assumed annual compounded stock appreciation
rates of 5% and 10% over the life of the options which are set at a maximum of
10 years.
<TABLE>
<CAPTION>
                     OPTION/SAR GRANTS IN LAST FISCAL YEAR

                                     INDIVIDUAL GRANTS            
                         -----------------------------------------
                                    % OF TOTAL                        POTENTIAL REALIZABLE  
                         NUMBER OF   OPTIONS/                           VALUE AT ASSUMED    
                         SECURITIES    SARS    EXERCISE               ANNUAL RATES OF STOCK 
                         UNDERLYING GRANTED TO OR BASE               PRICE APPRECIATION FOR 
                          OPTIONS/  EMPLOYEES   PRICE                      OPTION TERM      
                            SARS    IN FISCAL     PER   EXPIRATION   ----------------------- 
      NAME               GRANTED(1)    YEAR    SHARE(2)    DATE       5%(3)      10%(3)
      ----               ---------- ---------- -------- ---------- ----------- -----------
<S>                      <C>        <C>        <C>      <C>        <C>         <C>
Christos M. Cotsakos....  600,000      14.8%    $2.33    3/28/06   $   879,195  $2,228,052
                          480,000      11.9%     7.00    5/14/06     2,113,086   5,354,975
William A. Porter.......      --        --        --         --            --          --
Kathy Levinson..........  144,000       3.6%     2.05     1/1/06       185,650     470,154
Stephen C. Richards.....  210,000       5.2%     2.33    3/28/06       307,718     779,818
                           30,000       0.7%     7.00    5/14/06       132,068     334,686
David R. Ewing(4).......      --        --        --         --            --          --
Wayne H. Heldt(5).......      --        --        --         --            --          --
</TABLE>
- --------
(1) Each option, with the exception of options granted to Christos M.
    Cotsakos, will become exercisable for 20% of the option shares after 12
    months of continued service from the date of grant. The balance of the
    option shares will become exercisable in a series of 4 successive equal
    annual installments upon the optionee's completion of each additional year
    of service measured from the first anniversary of the date of grant. The
    options for Mr. Cotsakos became exercisable for 20% of the shares on
    September 1, 1996 and will become exercisable for 80% of the shares in a
    series of 48 equal monthly installments upon the completion of each
    additional month of service thereafter.
  Upon a merger or consolidation in which the Company is not the surviving
  corporation, options issued under the Company's 1993 Stock Option Plan and
  1996 Stock Incentive Plan will accelerate unless assumed by the acquiring
  entity. Pursuant to his employment agreement, options held by Mr. Cotsakos
  become immediately exercisable upon a change in control.
 
                                      54
<PAGE>
 
(2) The exercise price of each option may be paid in cash, in shares of Common
    Stock valued at fair market value on the exercise date or through a
    cashless exercise procedure involving a same-day sale of the purchased
    shares. The Company may also finance the option exercise by loaning the
    optionee sufficient funds to pay the exercise price for the purchased
    shares and the federal and state tax liability incurred in connection with
    such exercise. The Compensation Committee has the authority to reprice
    outstanding options through the cancellation of those options and the
    grant of replacement options with an exercise price equal to the lower
    fair market value of the option shares on the regrant date.
(3) The potential realizable value is reported net of the option price, but
    before income taxes associated with exercise. These amounts represent
    assumed annual compounded rates of appreciation at 5% and 10% only from
    the date of grant to the expiration date of the option. There is no
    assurance provided to any executive officer or any other holder of the
    Company's securities that the actual stock price appreciation over the 10-
    year option term will be at the assumed 5% and 10% levels or at any other
    defined level. Unless the market price of the Common Stock does in fact
    appreciate over the option term, no value will be realized from the option
    grants made to the executive officers.
(4) In July 1997, Mr. Ewing announced his resignation, effective October 1997,
    as an executive officer of the Company. Mr. Ewing will continue with the
    Company in a consulting capacity.
(5) Mr. Heldt resigned as an executive officer of the Company in June 1997.
 
 Option Exercises and Holdings
 
  The following table provides information with respect to the Named Executive
Officers concerning the exercise of options during the last fiscal year and
unexercised options held as of the end of the last fiscal year.
 
   AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END OPTION/SAR
                                    VALUES
 
<TABLE>   
<CAPTION>
                                                                              VALUE OF UNEXERCISED 
                                                                                  IN-THE-MONEY 
                                                                                 OPTIONS/SARS AT
                                         VALUE                                      FY-END ($)
                                      REALIZED ($)    NUMBER OF SECURITIES       (MARKET PRICE OF
                                        (MARKET      UNDERLYING UNEXERCISED          SHARES AT 
                          NUMBER OF     PRICE AT          OPTIONS/SARS           FY-END ($13.1875)
                           SHARES    EXERCISE, LESS        AT FY-END            LESS EXERCISE PRICE)
                          ACQUIRED      EXERCISE    ------------------------- -------------------------
 NAME                    ON EXERCISE     PRICE)     EXERCISABLE UNEXERCISABLE EXERCISABLE UNEXERCISABLE
 ----                    ----------- -------------- ----------- ------------- ----------- -------------
<S>                      <C>         <C>            <C>         <C>           <C>         <C>
Christos M. Cotsakos....        --             --     216,000      864,000    $1,896,500   $7,586,000
William A. Porter.......        --             --          --           --            --           --
Kathy Levinson..........        --             --      60,000      384,000       766,300    4,668,800
Stephen C. Richards.....        --             --          --      240,000            --    2,465,000
David R. Ewing(1).......        --             --      96,000      144,000     1,218,000    1,827,000
Wayne H. Heldt(2).......   316,020     $1,464,000     420,000      216,000     5,419,800    2,787,300
</TABLE>    
- --------
(1) In July 1997, Mr. Ewing announced his resignation, effective October 1997,
    as an executive officer of the Company. Mr. Ewing will continue with the
    Company in a consulting capacity.
(2) Mr. Heldt resigned as an executive officer of the Company in June 1997.
 
ASSOCIATE BENEFIT PLANS
 
 Stock Incentive Plan and Option Plans
 
  The Company's 1996 Stock Incentive Plan (the "1996 Plan") serves as the
successor equity incentive program to the Company's 1993 Stock Option Plan
(the "1993 Plan"), which is the successor to the Company's 1983 Employee
Incentive Stock Option Plan (the "1983 Plan"). The 1996 Plan became effective
on May 31, 1996 upon adoption by the Board of Directors.
 
 
                                      55
<PAGE>
 
  The authorized reserves under the 1996 Plan consist of all of the
outstanding options under the 1993 Plan and 1983 Plan, which are incorporated
into the 1996 Plan, and an additional 4,000,000 shares, which have been
authorized for issuance under the 1996 Plan. No further option grants will be
made under the 1993 Plan and the 1983 Plan. The incorporated options will
continue to be governed by their existing terms, unless the Plan Administrator
elects to extend one or more features of the 1996 Plan to those options.
However, except as otherwise noted below, the outstanding options under the
1993 Plan and the 1983 Plan contain substantially the same terms and
conditions summarized below for the Discretionary Option Grant Program in
effect under the 1996 Plan.
 
  The 1996 Plan is divided into three separate components: (i) the
Discretionary Option Grant Program under which eligible individuals in the
Company's employ or service (including officers, non-employee Board members
and consultants) may, at the discretion of the Plan Administrator, be granted
options to purchase shares of Common Stock at an exercise price not less than
the fair market value of those shares on the grant date, (ii) the Stock
Issuance Program under which such individuals may, in the Plan Administrator's
discretion, be issued shares of Common Stock directly, through the purchase of
such shares at a price not less than the fair market value of those shares at
the time of issuance or as a bonus tied to the performance of services, and
(iii) the Automatic Option Grant Program under which option grants will
automatically be made at periodic intervals to eligible non-employee Board
members to purchase shares of Common Stock at an exercise price equal to the
fair market value of those shares on the grant date.
 
  The Discretionary Option Grant Program and the Stock Issuance Program are
administered by the Compensation Committee of the Board. The Compensation
Committee as Plan Administrator has complete discretion to determine which
eligible individuals are to receive option grants or stock issuances, the time
or times when such option grants or stock issuances are to be made, the number
of shares subject to each such grant or issuance, the status of any granted
option as either an incentive stock option or a non-statutory stock option
under the federal tax laws, the vesting schedule to be in effect for the
option grant or stock issuance and the maximum term for which any granted
option is to remain outstanding. The administration of the Automatic Option
Grant Program is self-executing in accordance with the express provisions of
such program.
 
  The exercise price for the shares of Common Stock subject to option grants
made under the 1996 Plan may be paid in cash or in shares of Common Stock
valued at fair market value on the exercise date. The option also may be
exercised through a same-day sale program without any cash outlay by the
optionee. In addition, the Plan Administrator may provide financial assistance
to one or more optionees in the exercise of their outstanding options by
allowing such individuals to deliver a full-recourse, interest-bearing
promissory note in payment of the exercise price and any associated
withholding taxes incurred in connection with such exercise.
 
  In the event that the Company is acquired by merger or asset sale, each
outstanding option under the Discretionary Option Grant Program which is not
to be assumed by the successor corporation, as well as the options granted
under the 1993 Plan and 1983 Plan which were incorporated into the 1996 Plan,
will automatically accelerate in full, and all unvested shares under the Stock
Issuance Program will immediately vest, except to the extent the Company's
repurchase rights with respect to those shares are to be assigned to the
successor corporation. The Plan Administrator will have the authority under
the Discretionary Option Grant and Stock Issuance Programs to grant options
and to structure repurchase rights so that the shares subject to those options
or repurchase rights will automatically vest in the event the individual's
service is terminated, whether involuntarily or through a resignation for good
reason, within a designated period not to exceed 18 months under certain
circumstances.
 
  Stock appreciation rights are authorized for issuance under the
Discretionary Option Grant Program that provide the holders with the election
to surrender their outstanding options for an appreciation distribution from
the Company equal to the excess of (i) the fair market value of the vested
shares of Common Stock subject to the surrendered option over (ii) the
aggregate exercise price payable for such shares. Such
 
                                      56
<PAGE>
 
appreciation distribution may be made in cash or in shares of Common Stock.
There are currently no outstanding stock appreciation rights under the 1993
Plan or the 1983 Plan.
 
  The Plan Administrator has the authority to effect the cancellation of
outstanding options under the Discretionary Option Grant Program (including
options incorporated from the 1993 Plan and the 1983 Plan) in return for the
grant of new options for the same or different number of option shares with an
exercise price per share not less than the fair market value of the Common
Stock on the new grant date.
 
  Each individual who first joins the Board after the effective date of the
Company's initial public offering as a non-employee Board member will also
receive an option grant for 20,000 shares of Common Stock at the time of his
or her commencement of Board service, provided such individual has not
otherwise been in the prior employ of the Company. In addition, at each annual
stockholders meeting, each individual who is to continue to serve as a non-
employee Board will receive an option grant to purchase 5,000 shares of Common
Stock, whether or not such individual has been in the prior employ of the
Company.
 
  Each automatic grant will have an exercise price equal to the fair market
value per share of Common Stock on the grant date and will have a maximum term
of 10 years, subject to earlier termination following the optionee's cessation
of Board service. Each automatic option will be immediately exercisable;
however, any shares purchased upon exercise of the option will be subject to
repurchase, at the option exercise price paid per share, should the optionee's
service as a non-employee Board member cease prior to vesting in the shares.
The 20,000-share grant will vest in four equal and successive annual
installments over the optionee's period of Board service. Each additional
5,000-share grant will vest upon the optionee's completion of two years of
Board service measured from the grant date. However, each outstanding option
will immediately vest upon (i) certain changes in the ownership or control of
the Company or (ii) the death or disability of the optionee while serving as a
Board member.
 
  The Board may amend or modify the 1996 Plan at any time. The 1996 Plan will
terminate on May 30, 2006, unless sooner terminated by the Board. Options to
purchase an aggregate of 5,250,120 shares were outstanding under the 1996
Plan, the 1993 Plan and the 1983 Plan as of June 30, 1997. In July 1997, the
Company granted options to purchase 240,000 shares of the Company's Common
Stock to Ms. Debra Chrapaty, the Company's Senior Vice President, E*TRADE
Technologies and Chief Information Officer.
 
 1996 Stock Purchase Plan
 
  The Company's 1996 Stock Purchase Plan (the "Purchase Plan") was adopted by
the Board of Directors on May 31, 1996. The Purchase Plan is designed to allow
eligible associates of the Company and participating subsidiaries to purchase
shares of Common Stock, at semi-annual intervals, through their periodic
payroll deductions under the Purchase Plan, and a reserve of 650,000 shares of
Common Stock has been established for this purpose.
 
  The Purchase Plan will be implemented in a series of successive offering
periods, each with a maximum duration of 24 months. However, the initial
offering period began on August 16, 1996 and will end on the last business day
in July 1998. Since January 1997, the Company has sold 34,620 shares of Common
Stock under the Purchase Plan.
 
  Individuals who are eligible associates on the start date of any offering
period may enter the Purchase Plan on that start date or on any subsequent
semi-annual entry date (February 1 or August 1 each year). Individuals who
become eligible associates after the start date of the offering period may
join the Purchase Plan on any subsequent semi-annual entry date within that
period.
 
  Payroll deductions may not exceed 10% of the participant's base salary for
each semi-annual period of participation, and the accumulated payroll
deductions will be applied to the purchase of shares on the participant's
behalf on each semi-annual purchase date (the last business day in January and
July each year,
 
                                      57
<PAGE>
 
with the first such purchase date occurring on January 31, 1997) at a purchase
price per share not less than 85% of the lower of (i) the fair market value of
the Common Stock on the participant's entry date into the offering period or
(ii) the fair market value on the semi-annual purchase date. Should the fair
market value of the Common Stock on any semi-annual purchase date be less than
the fair market value of the Common Stock on the first day of the offering
period, then the current offering period will automatically end and a new 24-
month offering period will begin, based on the lower fair market value.
 
  The Board may amend or modify the Purchase Plan following any semi-annual
purchase date. The Purchase Plan will terminate on the last business day in
July 2006, unless sooner terminated by the Board.
 
 401(k) Plan
 
  Effective January 1, 1995, the Company adopted a 401(k) (the "401(k) Plan")
that covers all eligible associates of the Company. An associate is eligible
to participate in the plan upon hire, and may elect to defer, in the form of
contributions to the 401(k) Plan, up to the $9,500 limitation imposed by
Internal Revenue Code Section 402(g). Associates' contributions are invested
in specific assets, specific funds or other investments permitted under the
401(k) Plan according to the directions of each individual associate and the
directed investment procedure. The contributions are fully vested and
nonforfeitable at all times. Upon completion of one year of service, the
401(k) Plan provides for employer contributions to the 401(k) Plan of an
amount equal to 25% of the amount contributed by all eligible associates, up
to 2% for individual associates total compensation. The Company has made
contributions of $6,000 and $52,000 for the years ended September 30, 1995 and
1996, respectively.
 
EMPLOYMENT CONTRACTS, TERMINATION OF EMPLOYMENT AGREEMENTS AND CHANGE OF
CONTROL ARRANGEMENTS
 
  In March 1996, Christos M. Cotsakos entered into an employment agreement
with the Company (the "Cotsakos Agreement"). The agreement currently provides
for annual base salary compensation of $390,000 (due to the Company achieving
certain annualized revenue targets). Mr. Cotsakos is also eligible to
participate in the Company's bonus plan and other benefit plans.
 
  Pursuant to the Cotsakos Agreement, on March 29, 1996, Mr. Cotsakos was
granted options to purchase 600,000 shares at the Company's Common Stock at an
exercise price of $2.33 per share under the Company's 1993 Stock Option Plan.
These options are exercisable until March 28, 2006, subject to certain
exceptions. In addition, on May 15, 1996, Mr. Cotsakos was granted additional
options to purchase 480,000 shares of Common Stock at the then-current fair
market value. These options are exercisable until May 14, 2006, subject to
certain exceptions. The options vested with respect to 20% of the shares on
September 1, 1996, with the remaining 80% of the shares vesting in equal
installments for every month of employment thereafter over a period of four
years.
 
  The Cotsakos Agreement terminates on December 31, 2001, but is renewable for
successive one-year periods, unless either party gives 180 days' notice. Upon
termination of Mr. Cotsakos' employment, he is entitled to severance payments
as follows: (i) payment equal to five full years of current total annual
compensation if termination within three years after a change in control of
the Company (as defined) or if he elects to terminate his employment for good
reason (as defined) within three years after any change in control, and (ii)
payment equal to four full years of (A) current total annual compensation if
he is terminated by the Company other than for cause (as defined) and such
termination is not described in (i) above and (B) he elects to terminate his
employment for good reason and such termination is not described in (i) above.
In addition, Mr. Cotsakos' options become immediately exercisable upon a
change in control or upon the termination of Mr. Cotsakos other than for cause
or at his election for good reason.
 
  From January 1995 to December 1995, Kathy Levinson, the Executive Vice
President of Operations of E*TRADE Group and the President and Chief Operating
Officer of E*TRADE Securities was self-employed as a consultant. During this
period, Ms. Levinson, worked under contract with the Company, pursuant to
which she provided consulting services to assist with E*TRADE's transition to
self-clearing operations. During
 
                                      58
<PAGE>
 
the term of this agreement, Ms. Levinson was paid $166,000 by the Company, and
received a warrant to purchase 300,000 shares of Common Stock, which warrant
was fully exercised by January 1996, and options to purchase 300,000 shares of
Common Stock which vest at a rate of 20% per year over a period of five years
and will terminate on January 2, 2005.
 
  In January 1997, Ms. Levinson entered into an Management Continuity
Agreement with the Company (the "Levinson Agreement"). The Levinson Agreement
provides for an annual base salary of $194,000. Ms. Levinson is also eligible
to participate in the Company's bonus plan and other benefit plans. In the
event that: (i) Ms. Levinson's employment is involuntarily terminated (as
defined) less than 60 days before or within 18 months after a change in
control of the Company (as defined); or (ii) Ms. Levinson is terminated during
the first 18 months of the Levinson Agreement other than for cause (as
defined) or good business reasons (as defined), Ms. Levinson is entitled to
severance payments equal to 18 months base salary.
 
  In connection with an acquisition of the Company by merger or asset sale,
any outstanding option held by the Named Executive Officers under the
Company's 1996 Stock Incentive Plan will automatically accelerate in full and
all unvested shares of Common Stock held by such individuals subject to direct
issuances made under such plans will immediately vest in full, except to the
extent such options are to be assumed by, and the Company's repurchase rights
with respect to these shares are to be assigned to, the successor corporation.
In addition, the Compensation Committee as Plan Administrator of the 1996 Plan
will have the authority to provide for the accelerated vesting of the shares
of Common Stock subject to outstanding options held by the Named Executive
Officers or the shares of Common Stock subject to direct issuances held by
such individuals under certain circumstances.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
  The Compensation Committee consisted of Richard S. Braddock, William E. Ford
and Keith Petty at the end of the fiscal year ended September 30, 1996. During
fiscal 1996, William A. Porter and Lewis E. Randall served on the Compensation
Committee from October 1, 1995 to May 31, 1996. Mr Porter was an executive
officer of the Company during the fiscal year ended September 30, 1996.
 
                                      59
<PAGE>
 
                             CERTAIN TRANSACTIONS
 
  In September 1990, the Company entered into a restructuring agreement with
all of its long-term creditors, whereby certain obligations of the Company,
totaling $999,508, were converted to subordinated and unsecured promissory
notes bearing interest at a rate of seven percent per annum (the "7% Notes").
At the time, the Company's founders, William Porter, the Chairman of the
Board, and Bernard Newcomb, then a director and Vice President of Research and
Development, received the 7% Notes in principal amounts of $230,316 and
$152,490, respectively. The Company's indebtedness to Messrs. Porter and
Newcomb resulted from accrued but unpaid salaries owed to them. In September
1995, all outstanding principal and accrued interest on the 7% Notes was
repaid. Messrs. Porter and Newcomb received $318,276 and $210,741,
respectively, pursuant to the 7% Notes.
 
  On September 28, 1995, the Company sold 100,000 shares of Series A Preferred
Stock for $123 per share. On April 10, 1996, the Company sold 20,336 shares of
Series B Preferred Stock for $140 per share. All Preferred Stock was sold in
private financings, pursuant to preferred stock purchase agreements and
investors' rights agreements. The terms of those agreements (with the
exception of amount and price) are substantially similar for the Series A and
Series B, under which the Company made the standard representations,
warranties and covenants, and which provided the purchasers thereunder with
rights of first offer, tag-along rights, preemptive rights, and demand and
piggyback registration rights. All of the material terms of the Series A and
Series B agreements, with the exception of the registration rights, terminated
upon the effective date of the Company's Registration Statement in connection
with its initial public offering. All shares of Preferred Stock converted into
Common Stock on a 60-for-1 basis automatically upon the completion of the
Company's initial public offering. The purchasers of the Preferred Stock
included, among other things, the following directors, entities associated
with directors, and holders of 5% or more of the Company's Common Stock:
 
<TABLE>
<CAPTION>
                                                           SHARES OF PREFERRED
                                                             STOCK PURCHASED
                                                           --------------------
                                                            SERIES     SERIES
              INVESTOR                                         A          B
              --------                                     ---------- ---------
   <S>                                                     <C>        <C>
   General Atlantic Partners II, L.P.(1)..................     87,742     6,267
   GAP Coinvestment Partners, L.P.(1).....................     12,258       876
   Christos M. Cotsakos(2)................................        --      6,050
   Richard S. Braddock....................................        --      7,143
</TABLE>
- -------
(1) The general partner of General Atlantic Partners II, L.P. ("GAP II") is
    General Atlantic Partners, LLC ("GAP LLC"), a Delaware limited liability
    company. William E. Ford, a director of the Company, is one of the
    managing members of GAP LLC. The same managing members of GAP LLC are the
    general partners of GAP Coinvestment Partners, L.P. ("GAP Coinvestors").
    Mr. Ford disclaims beneficial ownership of shares owned by GAP II and GAP
    Coinvestment except to the extent of his pecuniary interest.
(2) Includes shares held by the Cotsakos Revocable Trust under Agreement dated
    September 3, 1987, shares held in an IRA account and shares held as a
    custodian for his daughter. Mr. Cotsakos disclaims beneficial ownership of
    shares held as a custodian and one-half of the shares held by the Cotsakos
    Revocable Trust.
 
  During the fourth calendar quarter of 1996, the Company made a relocation
loan to Mr. Cotsakos, its Chief Executive Officer and a Director, in the
aggregate principal amount of $3,147,188. The proceeds of this loan were used
to fund the purchase by Mr. Cotsakos of a personal residence in the Silicon
Valley area. In providing this relocation loan, the Compensation Committee of
the Board of Directors considered, among the other things, the rapid
escalation of residential housing costs in the Silicon Valley area as well as
the costs incurred by Mr. Cotsakos in relocating from Brussels, Belgium to
California. The relocation loan accrues interest at the rate of 7% per annum
which, together with the principal amount, is due and payable in November
1999. The loan is secured by a combination of assets, including the residence
purchased, having a fair market value of at least 140% of the amounts
outstanding. The due date of the relocation loan is subject to acceleration
upon the occurrence of certain events.
 
  In June 1997, the Company invested $2,000,000 in KAP Group, LLC, a
California limited liability company ("KAP Group"), by means of a Promissory
Note in the principal amount of $1,805,951 and through purchase of a Warrant
for $194,049. Other investors in KAP Group include Mr. Porter, Chairman of the
Board of Directors of the Company, and members of his family, and Messrs.
Heldt, Petty and Randall. KAP Group intends to invest substantially all of its
assets in another entity which will be formed for the purpose of engaging in
securities trading. KAP Group has agreed not to engage in businesses
competitive with the Company.
 
 
                                      60
<PAGE>
 
                      PRINCIPAL AND SELLING STOCKHOLDERS
 
  The following table sets forth information regarding the beneficial
ownership of the Company's Common Stock as of the date of the Prospectus and
as adjusted to reflect the sale of shares of Common Stock offered hereby by
(i) each person who is known to the Company to own beneficially more than 5%
of the outstanding shares of the Common Stock of the Company, (ii) each Named
Executive Officer, (iii) each director, (iv) each of the Selling Stockholders
and (v) all directors and executive officers as a group. Unless otherwise
indicated below, to the knowledge of the Company, all persons listed below
have sole voting and investment power with respect to their shares of Common
Stock, except to the extent authority is shared by spouses under applicable
law.
 
<TABLE>   
<CAPTION>
                            SHARES BENEFICIALLY                   SHARES TO BE
                               OWNED PRIOR TO                  BENEFICIALLY OWNED
           NAME                   OFFERING        NUMBER OF      AFTER OFFERING
           ----             --------------------  SHARES TO   --------------------
   MANAGEMENT AND OTHER                           BE SOLD IN
 SIGNIFICANT STOCKHOLDERS    NUMBER   PERCENT(1) THE OFFERING  NUMBER   PERCENT(1)
 ------------------------   --------- ---------- ------------ --------- ----------
 <S>                        <C>       <C>        <C>          <C>       <C>
 William A. Porter(2)(3)..  2,431,491     7.9%      100,000   2,331,491        6.5%
 Christos M. Cotsakos(4)..  1,323,751     4.2            --   1,323,751        3.6
 Richard S. Braddock(5)...    357,830     1.2       100,000     257,830          *
 William E. Ford(6).......     12,001       *            --      12,001          *
 George Hayter(7).........     19,518       *         5,000      14,518          *
 Keith Petty(8)...........    274,883       *        50,000     224,883          *
 Lewis E. Randall(9)......    467,001     1.5        20,000     447,001        1.2
 Lester C. Thurow(10).....     32,001       *            --      32,001          *
 General Atlantic
  Partners, LLC(11).......  5,770,330    18.6     1,395,400   4,374,930       12.2
 Kathy Levinson(12).......    348,921     1.1       100,000     248,921          *
 Rebecca Patton(13).......    168,001       *        50,000     118,001          *
 Stephen C. Richards(14)..     48,751       *        48,000         751          *
 All directors and
  executive officers as a
  group (13 persons)(15)..  5,484,149    17.0%      457,555   5,026,594       13.5%
      OTHER SELLING
       STOCKHOLDERS
 Marty Averbuch...........    105,615       *        15,000      90,615          *
 Robert Clegg(16).........     24,713       *        12,000      12,713          *
 David Ewing(17)..........     56,001       *        20,000      36,001          *
 Tom Goodrich.............     24,000       *        24,000          --          *
 Pam Kramer(18)...........      3,600       *         3,600          --          *
 Diane Maldaver(19).......     22,520       *         5,000      17,520          *
 Donna Pecorino(20).......     24,513       *         2,000      22,513          *
 William A. Porter, III...    165,480       *        25,000     140,480          *
 Scott Porter.............    182,100       *        25,000     157,100          *
                                                  ---------
   Total..................                        2,000,000
                                                  =========
</TABLE>    
- --------
 * Less than 1%.
 
(1) Based on 30,958,147 shares outstanding on June 30, 1997 prior to the
    offering and 35,958,147 shares outstanding after the offering. Shares of
    Common Stock subject to options that are exercisable within 60 days of
    July 31, 1997 are deemed beneficially owned by the person holding such
    options for the purpose of computing the percentage of ownership of such
    person but are not treated as outstanding for the purpose of computing the
    percentage of any other person. Assumes no exercise of the Underwriters
    over-allotment option.
(2) The address of Mr. Porter is c/o E*TRADE Group, Inc., Four Embarcadero
    Place, 2400 Geng Road, Palo Alto, California 94303.
 
                                      61
<PAGE>
 
(3)  Includes 200,460 shares of Common Stock held by Mr. Porter's wife. Mr.
     Porter disclaims beneficial ownership of such shares.
(4)  Includes 198,000 shares held by the Cotsakos Revocable Trust under
     Agreement dated September 3, 1987, 105,000 shares held in an IRA account
     and 60,000 shares held as a custodian for his daughter. Mr. Cotsakos
     disclaims beneficial ownership of shares held as a custodian and one-half
     the shares held by the Cotsakos Revocable Trust. Also includes 910,000
     shares of Common Stock which Mr. Cotsakos has the option to purchase. See
     "Management--Employment Contract" for a description of the vesting of
     these options to purchase Common Stock.
(5)  Includes 12,000 shares of Common Stock issuable upon exercise of stock
     options that are exercisable within 60 days of July 31, 1997.
   
(6)  Excludes 5,058,220 shares held by General Atlantic Partners II, L.P. and
     712,110 shares held by GAP Coinvestment Partners, L.P. See footnote 11
     below.     
(7)  Includes 12,000 shares of Common Stock issuable upon exercise of stock
     options that are exercisable within 60 days of July 31, 1997.
(8)  Includes 262,883 shares held by Keith and Gail Wells Petty, as Trustees of
     the Keith and Gail Wells Petty Trust. Includes 12,000 shares of Common
     Stock issuable upon exercise of stock options that are exercisable within
     60 days of July 31, 1997.
   
(9)  Includes 250,000 shares held by Lewis or Martha Randall, as Trustees of
     the Lewis E. and Martha E. Randall Living Trust dated August 16, 1984.
     Includes 80,000 shares held solely by Mr. Randall's wife. Mr. Randall
     disclaims beneficial ownership of such shares held by his wife. Include
     12,000 shares of Common Stock which Mr. Randall has the option to purchase
     within 60 days of July 31, 1997.     
(10) Includes 12,000 shares of Common Stock issuable upon exercise of stock
     options that are exercisable within 60 days of July 31, 1997.
   
(11) Includes 5,058,220 shares held by General Atlantic Partners II, L.P.
     ("GAP II") and 712,110 shares held by GAP Coinvestment Partners, L.P.
     ("GAP Coinvestment"). The general partner of GAP II is General Atlantic
     Partners, LLC ("GAP LLC"), a Delaware limited liability company. Mr.
     Ford, a director of the Company, is one of the managing members of GAP
     Coinvestment. The same managing members of GAP LLC are the general
     partners of GAP Coinvestment. In connection with the Offering, GAP II is
     selling 1,223,195 shares of Common Stock and GAP LLC is selling 172,205
     shares of Common Stock. Mr. Ford disclaims beneficial ownership of shares
     owned by GAP II and GAP Coinvestment except to the extent of his
     pecuniary interest therein. The address for GAP II, GAP Coinvestment, GAP
     LLC and Mr. Ford is: c/o General Atlantic Service Corporation, Three
     Pickwick Plaza, Greenwich, CT 06830.     
(12) Includes 50,000 shares of Common Stock issuable upon exercise of stock
     options that are exercisable within 60 days of July 31, 1997.
(13) Includes 144,000 shares of Common Stock issuable upon exercise of stock
     options that are exercisable within 60 days of July 31, 1997.
(14) Includes 48,000 shares of Common Stock issuable upon exercise of stock
     options that are exercisable within 60 days of July 31, 1997.
(15) Includes the information in the notes above, as applicable.
(16) Includes 24,000 shares of Common Stock issuable upon exercise of stock
     options that are exercisable within 60 days of July 31, 1997.
(17) Includes 56,000 shares of Common Stock issuable upon exercise of stock
     options that are exercisable within 60 days of July 31, 1997.
(18) Includes 3,600 shares of Common Stock issuable upon exercise of stock
     options that are exercisable within 60 days of July 31, 1997.
(19) Includes 16,700 shares of Common Stock issuable upon exercise of stock
     options that are exercisable within 60 days of July 31, 1997.
(20) Includes 24,000 shares of Common Stock issuable upon exercise of stock
     options that are exercisable within 60 days.
 
                                      62
<PAGE>
 
                         DESCRIPTION OF CAPITAL STOCK
 
  Upon the completion of this offering, the authorized capital stock of the
Company will consist of 50,000,000 shares of Common Stock, $.01 par value per
share ("Common Stock"), and 1,000,000 shares of Preferred Stock, $.01 par
value per share ("Preferred Stock").
 
COMMON STOCK
 
  The holders of outstanding shares of Common Stock are entitled to share
ratably in dividends declared out of assets legally available therefor at such
time and in such amounts as the Board of Directors may from time to time
lawfully determine. Each holder of Common Stock is entitled to one vote for
each share held. The Common Stock is not entitled to conversion or preemptive
rights and is not subject to redemption or assessment. Upon liquidation,
dissolution or winding up of the Company, any assets legally available for
distribution to stockholders as such are to be distributed ratably among the
holders of the Common Stock at that time outstanding. As of June 30, 1997,
there were 30,958,147 shares of Common Stock outstanding and as of July 18,
1997 there were approximately 236 stockholders of record. The Common Stock
presently outstanding is, and the Common Stock issued in this offering will
be, fully paid and nonassessable. The Common Stock is currently traded on the
Nasdaq National Market under the trading symbol "EGRP"
 
PREFERRED STOCK
 
  Preferred Stock may be issued in series from time to time with such
designations, relative rights, priorities, preferences, qualifications,
limitations and restrictions thereof, to the extent that such are not fixed in
the Company's Restated Certificate of Incorporation, as the Board of Directors
determines. The rights, preferences, limitations and restrictions of different
series of Preferred Stock may differ with respect to dividend rates, amounts
payable on liquidation, voting rights, conversion rights, redemption
provisions, sinking fund provisions and other matters. The Board of Directors
may authorize the issuance of Preferred Stock which ranks senior to the Common
Stock with respect to the payment of dividends and the distribution of assets
on liquidation. In addition, the Board of Directors is authorized to fix the
limitations and restrictions, if any, upon the payment of dividends on Common
Stock to be effective while any shares of Preferred Stock are outstanding. The
Board of Directors, without stockholder approval, can issue Preferred Stock
with voting and conversion rights which could adversely affect the voting
power of the holders of Common Stock. The issuance of Preferred Stock may have
the effect of delaying, deferring or preventing a change in control of the
Company. There are currently no shares of Preferred Stock outstanding and the
Company has no present intention to issue any shares of Preferred Stock. See
"Risk Factors--Effects of Certain Charter and Bylaw Provisions."
 
CERTAIN PROVISIONS AFFECTING STOCKHOLDERS
 
  Delaware, like many other states, permits a corporation to adopt a number of
measures through amendment of the corporate charter or bylaws or otherwise,
which may have the effect of delaying or deterring any unsolicited takeover
attempts. The right of stockholders to cumulate votes in the election of
directors is eliminated. In addition, Section 203 of the Delaware General
Corporation Law restricts certain "business combinations" with "interested
stockholders" for three years following the date that person becomes an
interested stockholder, unless the Board of Directors approves the business
combination. By delaying or deterring unsolicited takeover attempts, these
provisions could adversely affect prevailing market prices for the Company's
Common Stock. See "Risk Factors--Effects of Certain Charter and Bylaw
Provisions."
 
  The Company's Restated Certificate of Incorporation and Restated Bylaws
contain certain provisions that could discourage potential takeover attempts
and make more difficult attempts by stockholders to change management. The
Restated Certificate of Incorporation and the Restated Bylaws provide for a
classified Board
 
                                      63
<PAGE>
 
of Directors and permit the Board to create new directorships and to elect new
directors to serve for the full term of the class of directors in which the
new directorship was created. The terms of the directors are staggered to
provide for the election of approximately one-third of the Board members each
year, with each director serving a three-year term. The Board (or its
remaining members, even though less than a quorum) is also empowered to fill
vacancies on the Board occurring for any reason for the remainder of the term
of the class of directors in which the vacancy occurred. Stockholders may
remove a director or the entire Board only for cause, and such removal
requires the affirmative vote of two-thirds of the outstanding voting stock.
The Company's Restated Certificate of Incorporation provides that stockholders
may not take action by written consent but only at a stockholders' meeting and
that special meetings of the stockholders of the Company may only be called by
the Chairman of the Board, the President, a majority of the directors or the
holders of not less than 10% of the outstanding voting stock. The Restated
Bylaws also establish procedures, including advance notice procedures with
regard to the nomination of candidates for election as directors, and
stockholder proposals.
 
  The Company's Restated Certificate of Incorporation provides that, in
addition to the requirements of the Delaware General Corporation Law, any
"Business Combination" (as defined in the Certificate of Incorporation)
requires the affirmative vote of two-thirds of the votes entitled to be cast
by the holders of the Company's then outstanding capital stock, voting
together as a class, unless two-thirds of the directors approve the proposed
transaction.
 
  A "Business Combination" includes (i) a merger or consolidation of the
Company or any of its subsidiaries with an "Interested Stockholder" (as
defined in the Restated Certificate of Incorporation) or any other corporation
which is, or after such transaction would be, an "Affiliate" or "Associate"
(as such terms are defined in the Securities Exchange Act of 1934, as amended)
of an Interested Stockholder, (ii) any sale, lease, exchange, mortgage,
pledge, transfer or other disposition to or with, or proposed by or on behalf
of, any Interested Stockholder or any Affiliate or Associate of any Interested
Stockholder involving any assets of the Company or any subsidiary that
constitute 5% or more of the total assets of the Company, (iii) the issuance
or transfer by the Company or any subsidiary of any securities of the Company
or any subsidiary to, or proposed by or on behalf of, an Interested
Stockholder or any Affiliate or Associate of an Interested Stockholder in
exchange for cash, securities or other property that constitute 5% or more of
the total assets of the Company, (iv) the adoption of any plan or proposal for
the liquidation or dissolution of the Company or any spin-off or split-up of
any kind of the Company or any subsidiary, proposed by or on behalf of an
Interested Stockholder or an Affiliate or Associate of an Interested
Stockholder, or (v) any reclassification, recapitalization, or merger or
consolidation of the Company with any of its subsidiaries or any other
transaction that has the effect, directly or indirectly, of increasing the
proportionate share of any class or series of capital stock of the Company or
any of its subsidiaries that is beneficially owned by any Interested
Stockholder or an Affiliate or Associate of any Interested Stockholder.
 
  An "Interested Stockholder" generally is defined as (i) an individual,
corporation or other entity which is or was at any time within the two-year
period preceding the date of the transaction in question, the beneficial owner
of 10% or more of the outstanding voting securities of the Company, (ii) an
Associate or Affiliate of the Company who within the two-year period preceding
the date of the transaction in question was the beneficial owner of 10% or
more of the outstanding voting securities of the Company, or (iii) under
certain circumstances, an assignee of any of the foregoing persons. A person
is a "beneficial owner" of any capital stock of the Company (a) which such
person or any of its Affiliates or Associates beneficially owns, directly or
indirectly, (b) which such person or any of its Affiliates or Associates has,
directly or indirectly, (i) the right to acquire (whether such right is
exercisable immediately or subject only to the passage of time), pursuant to
any agreement, arrangement or understanding or upon the exercise of conversion
rights, exchange rights, warrants or options, or otherwise, or (ii) the right
to vote pursuant to any agreement, arrangement or understanding, or (c) which
are beneficially owned, directly or indirectly, by any other person with which
such person or any of its Affiliates or Associates has any agreement,
arrangement or understanding for the purpose of acquiring, holding, voting or
disposing of any shares of capital stock.
 
                                      64
<PAGE>
 
  The foregoing provisions of the Restated Certificate of Incorporation and
Restated Bylaws of the Company may deter any potential unfriendly offers or
other efforts to obtain control of the Company that are not approved by the
Board of Directors and could thereby deprive the stockholders of opportunities
to realize a premium on their Common Stock and could make removal of incumbent
directors more difficult. At the same time, these provisions may have the
effect of inducing any persons seeking control of the Company or a business
combination with the Company to negotiate terms acceptable to the Board of
Directors. Such provisions of the Company's Restated Certificate of
Incorporation and Restated Bylaws can be changed or amended only by the
affirmative vote of the holders of at least 66 2/3% of the Company's then
outstanding voting stock.
 
  Following the completion of the offering, the Company's present directors
(including the director emeritus) and executive officers and their respective
affiliates will beneficially own approximately 23.9% of the outstanding Common
Stock, giving them veto power with respect to any stockholder action or
approval requiring a majority vote.
 
TRANSFER AGENT AND REGISTRAR
 
  The Company has appointed American Stock Transfer & Trust Company as its
transfer agent and registrar of the Common Stock.
 
                                      65
<PAGE>
 
                        SHARES ELIGIBLE FOR FUTURE SALE
 
GENERAL
 
  The Common Stock has only been publicly traded since the Company's initial
public offering on August 16, 1996, and there is no assurance that a
significant public market for the Common will be sustained after this
Offering. Future sales of substantial amounts of shares of Common Stock in the
public market could adversely affect prevailing market prices and could impair
the Company's future ability to raise capital through the sale of its equity
securities.
   
  Upon completion of this Offering, the Company will have 35,958,147 shares of
Common Stock outstanding, approximately 26,762,184 of which will be
transferable without restriction or registration under the Securities Act,
including shares which will be eligible for immediate sale in the public
market without restriction pursuant to Rule 144(k) under the Securities Act,
except for any shares purchased by an existing "affiliate" of the Company, as
that term is defined in Rule 144 under the Securities Act (an "Affiliate").
The remaining approximately 9,277,578 shares of Common Stock outstanding will
be "restricted securities" as defined in Rule 144 (the "Restricted Shares"),
and may be sold subject to the holding period, volume limitations and other
restrictions of Rule 144.     
   
  Approximately 8,651,718 Restricted Shares (the "Lock-up Restricted Shares")
are subject to lock-up agreements between the holders thereof and the
representatives of the Underwriters, pursuant to which the holders of Lock-up
Restricted Shares have agreed not to offer, sell, contract to sell or grant
any option to purchase or otherwise dispose of Common Stock of the Company
until 60 days after the date of this Prospectus (the "Lock-up Period"),
subject to certain limited exceptions. Following the expiration of the Lock-up
Period, approximately 7,266,777 Lock-Up Restricted Shares will become
available for immediate resale in the public market, of which approximately
6,760,642 Lock-Up Restricted Shares are subject to the volume limitations and
other restrictions of Rule 144 under the Securities Act.     
 
  In general, under Rule 144 as currently in effect, a person (or persons
whose shares are aggregated under that Rule) who owns shares that were
purchased from the Company (or any Affiliate) at least one year previously,
including persons who may be deemed Affiliates of the Company, is entitled to
sell within any three-month period a number of shares that does not exceed the
greater of 1% of the then outstanding shares of the Company's Common Stock
(approximately 359,581 shares immediately after this offering) or the average
weekly trading volume of the Company's Common Stock in the over-the-counter
market during the four calendar weeks preceding the date on which notice of
the sale is filed with the Securities and Exchange Commission. Sales under
Rule 144 also are subject to certain manner-of-sale provisions, notice
requirements and the availability of current public information about the
Company. Any person (or persons whose shares are aggregated) who is not deemed
to have been an Affiliate of the Company at any time during the 90 days
preceding a sale, and who owns shares within the definition of "restricted
securities" under Rule 144 that were purchased from the Company (or any
Affiliate) at least two years previously, would be entitled to sell those
shares under Rule 144(k) without regard to the volume limitations, manner of
sale provisions, public requirements or notice requirements.
 
REGISTRATION RIGHTS
 
  Pursuant to an agreement between the Company and the holders (or their
permitted transferees) of approximately 4,367,976 shares of Common Stock
("Holders"), the Holders are entitled to certain rights with respect to the
registration of such shares under the Securities Act. If the Company proposes
to register its Common Stock in any public offering subsequent to this
offering, subject to certain exceptions, under the Securities Act, the Holders
are entitled to notice of the registration and are entitled at the Company's
expense, subject to certain limitations, to include such shares therein,
provided that the managing underwriters have the right to limit the number of
such shares included in the registration. In addition, certain of the Holders
may require the Company, at its expense, subject to certain limitations, on no
more than on five occasions in the aggregate, to file a registration statement
under the Securities Act with respect to their shares of Common Stock. Such
rights may not be exercised until 90 days after the completion of a subsequent
offering.
 
                                      66
<PAGE>
 
                                 UNDERWRITING
 
  The Underwriters named below, acting through their representatives,
Robertson, Stephens & Company LLC, Hambrecht & Quist LLC, Deutsche Morgan
Grenfell, Montgomery Securities and E*TRADE Securities, Inc. (the
"Representatives"), have severally agreed with the Company and the Selling
Stockholders, subject to the terms and conditions in the Underwriting
Agreement, to purchase the number of shares of Common Stock set forth opposite
their respective names below. The Underwriters are committed to purchase and
pay for all such shares if any are purchased.
 
<TABLE>
<CAPTION>
                                                                       NUMBER
             UNDERWRITER                                              OF SHARES
             -----------                                              ---------
   <S>                                                                <C>
   Robertson, Stephens & Company LLC.................................
   Hambrecht & Quist LLC.............................................
   Deutsche Morgan Grenfell..........................................
   Montgomery Securities.............................................
   E*TRADE Securities, Inc...........................................
                                                                      ---------
     Total........................................................... 7,000,000
                                                                      =========
</TABLE>
 
  The Representatives have advised the Company and the Selling Stockholders
that the Underwriters initially propose to offer shares of the Common Stock to
the public at the public offering price set forth on the cover page of this
Prospectus and to certain dealers at such price less a concession of not more
than $   per share, of which $   may be reallowed to other dealers. After the
public offering, the public offering price, concession and reallowance to
dealers may be reduced by the Representatives. No such reduction shall change
the amount of proceeds to be received by the Company as set forth on the cover
page of this Prospectus.
 
  The Company and certain Selling Stockholders have granted to the
Underwriters an option, exercisable during the 30-day period after the date of
this Prospectus, to purchase up to 1,050,000 additional shares of Common
Stock, respectively, at the same price per share as will be paid for the
7,000,000 shares that the Underwriters have agreed to purchase. To the extent
that the Underwriters exercise such option, each of the Underwriters will have
a firm commitment to purchase approximately the same percentage of such
additional shares that the number of shares of Common Stock to be purchased by
it shown in the above table represents as a percentage of the 7,000,000 shares
offered hereby. If purchased, such additional shares will be sold by the
Underwriters on the same terms as those on which the 7,000,000 shares are
being sold.
 
  The Underwriting Agreement contains covenants of indemnity among the
Underwriters, the Company and the Selling Stockholders against certain civil
liabilities, including liabilities under the Securities Act and liabilities
arising from breaches of representations and warranties contained in the
Underwriting Agreement. The Company has been advised by the SEC that, in the
SEC's view, indemnification for liabilities arising under the Securities Act
is contrary to the federal securities laws and, therefore, unenforceable.
 
  Each officer and director who holds shares of the Company and the Selling
Stockholders have agreed with the Representatives, for the Lock-Up Period,
subject to certain exceptions, not to offer to sell, contract to sell, or
otherwise sell, dispose of, or grant any rights with respect to any shares of
Common Stock, any options or warrants to purchase any shares of Common Stock,
or any securities convertible into or exchangeable for shares of Common Stock
owned as of the date of this Prospectus or thereafter acquired directly by
such holders or with respect to which they have or hereafter acquire the power
of disposition, without the prior written consent of Robertson, Stephens &
Company LLC. However, Robertson, Stephens & Company LLC may, in its sole
discretion and at any time without notice, release all or any portion of the
securities subject to lock-up agreements. There are no agreements between the
Representatives and any of the Company's stockholders providing consent by the
Representatives to the sale of shares prior to the expiration of the Lock-Up
Period. In addition, the Company has agreed that, during the Lock-Up Period,
the
 
                                      67
<PAGE>
 
Company will not, subject to certain exceptions, without the prior written
consent of Robertson, Stephens & Company LLC, issue, sell, contract to sell,
or otherwise dispose of, any shares of Common Stock, any options or warrants
to purchase any shares of Common Stock or any securities convertible into,
exercisable for or exchangeable for shares of Common Stock, other than the
Company's sale of shares in this offering, the issuance of Common Stock upon
the exercise of outstanding options, and the Company's issuance of options and
shares under existing stock option and stock purchase plans. See "Shares
Eligible for Future Sale."
 
  Under the Rules of the NASD, when an NASD member such as E*TRADE Securities
participates in the distribution of its securities, the public offering price
can be no higher than that recommended by a "qualified independent
underwriter" meeting certain standards. In accordance with this requirement,
Robertson Stephens & Company LLC has agreed to serve in such role and
recommend a price in compliance with the Rules.
 
  The Representatives of the Underwriters have advised the Company that,
pursuant to Regulation M under the Securities Act, certain persons
participating in the Offering may engage in transactions, including
stabilizing bids, syndicate covering transactions or the imposition of penalty
bids, which may have the effect of stabilizing or maintaining the market price
of the Common Stock at a level above that which might otherwise prevail in the
open market. A "stabilizing bid" is a bid for or the purchase of the Common
Stock on behalf of the Underwriters for the purpose of fixing or maintaining
the price of the Common Stock. A "syndicate covering transaction" is the bid
for or the purchase of the Common Stock on behalf of the Underwriters to
reduce a short position incurred by the Underwriters in connection with the
Offering. A "penalty bid" is an arrangement permitting the Representatives to
reclaim the selling concession otherwise accruing to an Underwriter or
syndicate member in connection with the Offering if the Common Stock
originally sold by such Underwriter or syndicate member is purchased by the
Representatives in a syndicate covering transaction and has therefore not been
effectively placed by such Underwriter or syndicate member. The
Representatives have advised the Company that such transactions may be
effected on the Nasdaq National Market or otherwise and, if commenced, may be
discontinued at any time.
 
  As permitted by Rule 103 under the Exchange Act, Underwriters or prospective
Underwriters that are market makers ("passive market makers") in the Common
Stock may make bids for or purchases of Common Stock on the Nasdaq National
Market until such time, if any, when a stabilizing bid for such securities has
been made. Rule 103 generally provides that: (i) a passive market maker's net
daily purchases of the Common Stock may not exceed 30% of its average daily
trading volume in such securities for the two full consecutive calendar months
(or any 60 consecutive days ending within the 10 days) immediately preceding
the filing date of the registration statement of which this Prospectus forms a
part; (ii) a passive market maker may not effect transactions or display bids
for the Common Stock at a price that exceeds the highest independent bid for
the Common Stock by persons who are not passive market makers; and (iii) bids
made by passive market makers must be identified as such.
 
SUBSEQUENT RESTRICTIONS
 
  Securities industry regulations prohibit an NASD member firm, after the
completion of a distribution of securities of its parent to the public, from
effecting any transaction (except on an unsolicited basis) for the account of
any customer in, or making any recommendation with respect to, any such
security. Thus, following this offering, E*TRADE Securities and the Company's
other subsidiaries will not be permitted to make recommendations regarding the
purchase or sale of the Company's Common Stock.
 
                                      68
<PAGE>
 
                                 LEGAL MATTERS
 
  The validity of the Common Stock offered hereby will be passed upon for the
Company by Brobeck, Phleger & Harrison LLP, Palo Alto, California. Certain
legal matters in connection with this offering will be passed upon for the
Underwriters by Cooley Godward LLP, San Francisco, California. Thomas A.
Bevilacqua, a partner at Brobeck, Phleger & Harrison LLP, holds options to
purchase certain shares of Common Stock. See "Interests of Counsel."
 
                                    EXPERTS
 
  The consolidated financial statements as of September 30, 1996 and 1995 and
for each of the three years in the period ended September 30, 1996, included
in this Prospectus, have been audited by Deloitte & Touche LLP, independent
auditors, as stated in their report appearing herein. Such consolidated
financial statements have been included herein in reliance upon the report of
such firm given upon their authority as experts in accounting and auditing.
 
                             INTERESTS OF COUNSEL
 
  Thomas A. Bevilacqua, in his capacity as a director of E*TRADE Online
Ventures, received in May 1996 an option to purchase 30,000 shares of Common
Stock of the Company with an exercise price of $9.50 per share. In February
1997, Mr. Bevilacqua received an additional option to purchase 2,500 shares of
Common Stock. The number of option shares so granted represents one-half the
number of option shares granted to each non-employee director of the Company
pursuant to the 1996 Plan. See "Management--Director Compensation" and "Legal
Matters."
 
                            ADDITIONAL INFORMATION
 
  The Company has filed with the SEC a registration statement (together with
all amendments and exhibits thereto, the "Registration Statement") under the
Act with respect to the Common Stock offered hereby. This Prospectus does not
contain all of the information set forth in the Registration Statement,
certain parts of which are omitted in accordance with the Rules and
Regulations of the SEC. For further information with respect to the Company
and the Common Stock offered hereby, reference is made to the Registration
Statement and to the exhibits and schedules filed therewith. Statements
contained in this Prospectus as to the contents of any contract or other
document are not necessarily complete, and in each instance reference is made
to the copy of such contract or other document filed as an exhibit to the
Registration Statement, each such statement being qualified in all respects by
such reference. Copies of the Registration Statement and the exhibits and
schedules thereto may be inspected, without charge, at the offices of the SEC,
or obtained at prescribed rates from the Public Reference Section of the SEC
at Room 1024, Judiciary Plaza, 450 Fifth Street, N.W., Washington, D.C. 20549,
and at the SEC's regional offices located at Citicorp Center, 500 West Madison
Street, Suite 1400, Chicago, Illinois 60661 and at Seven World Trade Center
(13th Floor), New York, New York 10019. The SEC also makes electronic filings
publicly available on the Internet within 24 hours of acceptance. The SEC's
Internet address is www.sec.gov. The SEC Web site also contains reports, proxy
and information statements, and other information regarding registrants that
file electronically with the SEC.
 
                                      69
<PAGE>
 
                             AVAILABLE INFORMATION
 
  The Company is subject to the information requirements of the Exchange Act,
and in accordance therewith files reports and other information with the
Commission. Reports, proxy statements and other information filed by the
Company can be inspected and copied (at prescribed rates) at the offices of
the Commission set forth under "Additional Information" above. In addition,
the Commission maintains a World Wide Web site on the Internet at www.sec.gov
that contains reports, proxy and information statements and other information
regarding registrants that file electronically with the Commission. Quotations
relating to the Company's Common Stock appear on the Nasdaq National Market
and such reports, proxy statements and other information concerning the
Company can also be inspected at the offices of The Nasdaq Stock Market, Inc.,
1735 K Street, N.W., Washington, D.C. 20006.
 
                                      70
<PAGE>
 
                              E*TRADE GROUP, INC.
 
                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
 
<TABLE>
<CAPTION>
                                                                           PAGE
                                                                           ----
<S>                                                                        <C>
Independent Auditors' Report.............................................  F-2
Consolidated Balance Sheets as of September 30, 1995 and 1996 and June
 30, 1997 (Unaudited)....................................................  F-3
Consolidated Statements of Operations for the Years Ended September 30,
 1994, 1995 and 1996 and for the Nine Months Ended June 30, 1996 and 1997
 (Unaudited).............................................................  F-4
Consolidated Statements of Stockholders' Equity for the Years Ended
 September 30, 1994, 1995 and 1996 and for the Nine Months Ended June 30,
 1997 (Unaudited)........................................................  F-5
Consolidated Statements of Cash Flows for the Years Ended September 30,
 1994, 1995 and 1996 and for the Nine Months Ended June 30, 1996 and 1997
 (Unaudited).............................................................  F-6
Notes to Consolidated Financial Statements...............................  F-7
</TABLE>
 
 
                                      F-1
<PAGE>
 
                         INDEPENDENT AUDITORS' REPORT
 
To the Board of Directors and Stockholders of E*TRADE Group, Inc.:
 
  We have audited the accompanying consolidated balance sheets of E*TRADE
Group, Inc. and subsidiaries (the "Company") as of September 30, 1995 and
1996, and the related consolidated statements of operations, stockholders'
equity and cash flows for each of the three years in the period ended
September 30, 1996. These financial statements are the responsibility of the
Company's management. Our responsibility is to express an opinion on these
financial statements based on our audits.
 
  We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.
 
  In our opinion, such consolidated financial statements present fairly, in
all material respects, the financial position of E*TRADE Group, Inc. and
subsidiaries at September 30, 1995 and 1996, and the results of their
operations and their cash flows for each of the three years in the period
ended September 30, 1996 in conformity with generally accepted accounting
principles.
 
DELOITTE & TOUCHE LLP
 
San Jose, California
November 22, 1996
 
                                      F-2
<PAGE>
 
                      E*TRADE GROUP, INC. AND SUBSIDIARIES
 
                          CONSOLIDATED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                SEPTEMBER 30,
                                           ------------------------   JUNE 30,
                                              1995         1996         1997
                                           ----------- ------------ ------------
                                                                    (Unaudited)
<S>                                        <C>         <C>          <C>
                 ASSETS
Current assets:
 Cash and equivalents....................  $ 9,624,000 $ 14,641,000 $ 18,116,000
 Cash and investments required to be
  segregated under Federal or other
  regulations............................           --   35,500,000  183,500,000
 Investment securities...................           --   35,003,000   25,214,000
 Brokerage receivables--net..............    1,936,000  193,228,000  459,653,000
 Other assets............................      470,000    2,203,000    4,593,000
                                           ----------- ------------ ------------
  Total current assets...................   12,030,000  280,575,000  691,076,000
Property and equipment--net..............    1,458,000    9,228,000   16,270,000
Equity investment........................      676,000    2,860,000    3,105,000
Relocation loan receivable...............           --           --    3,147,000
Other assets.............................           --    2,218,000    6,247,000
                                           ----------- ------------ ------------
TOTAL ASSETS.............................  $14,164,000 $294,881,000 $719,845,000
                                           =========== ============ ============
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
 Brokerage payables......................  $        -- $219,483,000 $572,490,000
 Bank loan payable.......................           --           --   51,900,000
 Accounts payable, accrued liabilities
  and other..............................    2,971,000    6,072,000   12,392,000
                                           ----------- ------------ ------------
  Total current liabilities..............    2,971,000  225,555,000  636,782,000
Long-term portion of capital leases......       45,000       22,000        6,000
                                           ----------- ------------ ------------
  Total liabilities......................    3,016,000  225,577,000  636,788,000
                                           ----------- ------------ ------------
COMMITMENTS AND CONTINGENCIES (Notes 9
 and 10)
STOCKHOLDERS' EQUITY:
Preferred stock, $.01 par: shares
 authorized, 1,000,000; Series A: 800,000
 shares designated; shares issued and
 outstanding: 1995, 100,000; 1996, none;
 1997, none..............................        1,000           --           --
Common stock, $.01 par: shares
 authorized, 50,000,000; shares issued
 and outstanding: September 1995,
 14,890,980; September 1996, 29,539,147;
 June 1997, 30,958,147...................      149,000      295,000      309,000
Additional paid-in capital...............    9,899,000   68,738,000   74,095,000
Retained earnings........................    1,099,000      271,000    8,653,000
                                           ----------- ------------ ------------
  Total Stockholders' equity.............   11,148,000   69,304,000   83,057,000
                                           ----------- ------------ ------------
TOTAL LIABILITIES AND STOCKHOLDERS'
 EQUITY..................................  $14,164,000 $294,881,000 $719,845,000
                                           =========== ============ ============
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-3
<PAGE>
 
                     E*TRADE GROUP, INC. AND SUBSIDIARIES
 
                     CONSOLIDATED STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                     YEAR ENDED                   NINE MONTHS ENDED
                                    SEPTEMBER 30,                     JUNE 30,
                         ------------------------------------  ------------------------
                            1994         1995        1996         1996         1997
                         -----------  ----------- -----------  -----------  -----------
                                                                     (Unaudited)
<S>                      <C>          <C>         <C>          <C>          <C>
REVENUES:
 Transaction revenues... $ 9,548,000  $20,835,000 $44,178,000  $30,208,000  $72,329,000
 Interest--net of
  interest expense (A)..     302,000    1,004,000   4,813,000    2,213,000   15,646,000
 International..........          --           --          --           --    4,000,000
 Computer services and
  other.................   1,055,000    1,501,000   2,604,000    2,002,000    2,285,000
                         -----------  ----------- -----------  -----------  -----------
    Net revenues........  10,905,000   23,340,000  51,595,000   34,423,000   94,260,000
                         -----------  ----------- -----------  -----------  -----------
COST OF SERVICES:
 Cost of services.......   7,646,000   13,340,000  34,268,000   24,030,000   45,364,000
 Registration charge....          --           --          --           --    4,334,000
 Self-clearing start-up
  costs.................          --      141,000   2,240,000    1,844,000           --
                         -----------  ----------- -----------  -----------  -----------
    Total cost of
     services...........   7,646,000   13,481,000  36,508,000   25,874,000   49,698,000
                         -----------  ----------- -----------  -----------  -----------
OPERATING EXPENSES:
 Selling and marketing..     998,000    2,466,000   7,600,000    5,749,000   16,232,000
 Technology development.     335,000      943,000   2,792,000    1,323,000    4,435,000
 General and
  administrative........   1,682,000    2,141,000   6,078,000    3,701,000    9,785,000
                         -----------  ----------- -----------  -----------  -----------
    Total operating
     expenses...........   3,015,000    5,550,000  16,470,000   10,773,000   30,452,000
                         -----------  ----------- -----------  -----------  -----------
    Total cost of
     services and
     operating expenses.  10,661,000   19,031,000  52,978,000   36,647,000   80,150,000
                         -----------  ----------- -----------  -----------  -----------
PRE-TAX INCOME (LOSS)...     244,000    4,309,000  (1,383,000)  (2,224,000)  14,110,000
INCOME TAX EXPENSE
(BENEFIT)...............    (541,000)   1,728,000    (555,000)    (890,000)   5,728,000
                         -----------  ----------- -----------  -----------  -----------
NET INCOME (LOSS)....... $   785,000  $ 2,581,000 $  (828,000) $(1,334,000) $ 8,382,000
                         ===========  =========== ===========  ===========  ===========
NET INCOME (LOSS) PER
SHARE................... $      0.03  $      0.10 $     (0.03) $     (0.05) $      0.24
                         ===========  =========== ===========  ===========  ===========
Weighted average number
 of common and common
 equivalent shares
 outstanding              26,186,000   26,481,000  28,564,000   28,477,000   34,719,000
</TABLE>
- -------
(A) Interest is presented net of interest expense. Interest expense for the
    years ended 1994, 1995, and 1996 was $106,000, $83,000, and $2,224,000,
    respectively. Interest expense for the nine months ended June 30, 1996 and
    1997 was $60,000 and $8,103,000, respectively (unaudited).
 
                See notes to consolidated financial statements.
 
                                      F-4
<PAGE>
 
                      E*TRADE GROUP, INC. AND SUBSIDIARIES
 
                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
 
<TABLE>
<CAPTION>
                                                                                                TOTAL
                         PREFERRED STOCK       COMMON STOCK       ADDITIONAL    RETAINED    STOCKHOLDERS'
                         -----------------  --------------------    PAID-IN     EARNINGS       EQUITY
                          SHARES   AMOUNT     SHARES     AMOUNT     CAPITAL     (DEFICIT)   (DEFICIENCY)
                         --------  -------  ----------  --------  -----------  -----------  -------------
<S>                      <C>       <C>      <C>         <C>       <C>          <C>          <C>
BALANCE, OCTOBER 1,
 1993...................                    15,498,180  $155,000  $ 1,325,000  $(2,267,000)  $  (787,000)
 Net income.............                                                           785,000       785,000
 Issuance of common
  stock.................                       380,520     4,000      159,000                    163,000
 Exercise of stock
  warrants..............                     1,235,940    12,000      (12,000)                        --
 Repurchase of common
  stock.................                    (2,160,240)  (22,000)    (231,000)                  (253,000)
                                            ----------  --------  -----------  -----------   -----------
BALANCE, SEPTEMBER 30,
 1994...................                    14,954,400   149,000    1,241,000   (1,482,000)      (92,000)
 Net income.............                                                         2,581,000     2,581,000
 Issuance of Series A
  preferred stock.......  100,000  $ 1,000                         12,299,000                 12,300,000
 Exercise of stock
  warrants..............                     1,293,120    13,000                                  13,000
 Exercise of stock
  options...............                       497,100     5,000      141,000                    146,000
 Repurchase of common
  stock.................                    (1,853,640)  (18,000)  (3,782,000)                (3,800,000)
                         --------  -------  ----------  --------  -----------  -----------   -----------
BALANCE, SEPTEMBER 30,
 1995...................  100,000    1,000  14,890,980   149,000    9,899,000    1,099,000    11,148,000
 Net loss...............                                                          (828,000)     (828,000)
 Issuance of Series B
  preferred stock, net
  of issuance costs.....   20,336                                   2,837,000                  2,837,000
 Issuance of Series C
  preferred stock, net
  of issuance costs.....   11,180                                   8,950,000                  8,950,000
 Initial public
  offering..............                     5,026,550    50,000   46,352,000                 46,402,000
 Conversion of preferred
  stock................. (131,516)  (1,000)  7,890,960    79,000      (78,000)                        --
 Exercise of stock
  warrants, including
  tax benefit...........                       403,080     4,000      286,000                    290,000
 Exercise of stock
  options, including tax
  benefit...............                     1,320,060    13,000      472,000                    485,000
 Issuance of common
  stock for services....                         7,517                 20,000                     20,000
                         --------  -------  ----------  --------  -----------  -----------   -----------
BALANCE, SEPTEMBER 30,
 1996...................       --       --  29,539,147   295,000   68,738,000      271,000    69,304,000
 Net income*............                                                         8,382,000     8,382,000
 Exercise of stock
  options, including tax
  benefit*..............                     1,384,380    14,000    5,150,000                  5,164.000
 Initial public offering
  costs*................                                             (102,000)                  (102,000)
 Employee Stock Purchase
  Plan*.................                        34,620                309,000                    309,000
                         --------  -------  ----------  --------  -----------  -----------   -----------
BALANCE JUNE 30, 1997*..       --  $    --  30,958,147  $309,000  $74,095,000  $ 8,653,000   $83,057,000
                         ========  =======  ==========  ========  ===========  ===========   ===========
</TABLE>
- --------
* Unaudited
 
 
                See notes to consolidated financial statements.
 
                                      F-5
<PAGE>
 
                      E*TRADE GROUP, INC. AND SUBSIDIARIES
 
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                    YEARS ENDED                    NINE MONTHS ENDED
                                   SEPTEMBER 30,                       JUNE 30,
                         ------------------------------------  --------------------------
                           1994        1995          1996         1996          1997
                         ---------  -----------  ------------  -----------  -------------
                                                                      (Unaudited)
<S>                      <C>        <C>          <C>           <C>          <C>
CASH FLOWS FROM
 OPERATING ACTIVITIES:
 Net income (loss).....  $ 785,000  $ 2,581,000  $   (828,000) $(1,334,000) $   8,382,000
 Noncash items included
  in net income (loss):
 Deferred income taxes.   (589,000)     303,000      (487,000)    (848,000)       790,000
 Depreciation and
  amortization.........     65,000      230,000       876,000      478,000      2,179,000
 Equity income from
  investment...........                (353,000)     (228,000)    (542,000)      (654,000)
 Other.................     87,000       67,000       107,000       20,000
 Net effect of changes
  in brokerage related
  assets and
  liabilities:
  Brokerage
   receivables.........   (203,000)  (1,437,000) (191,292,000)  (1,156,000)  (266,098,000)
  Cash and investments
   required to be
   segregated under
   Federal or other
   regulations.........                           (35,500,000)               (148,000,000)
  Brokerage payables...                           219,483,000                 353,007,000
 Other changes, net:
  Other assets.........     97,000     (113,000)   (2,998,000)  (2,722,000)      (683,000)
  Accounts payable,
   accrued liabilities
   and other...........    649,000    2,095,000     3,101,000    1,973,000      6,320,000
                         ---------  -----------  ------------  -----------  -------------
   Net cash provided by
    (used in) operating
    activities.........    891,000    3,373,000    (7,766,000)  (4,131,000)   (44,757,000)
                         ---------  -----------  ------------  -----------  -------------
CASH FLOWS FROM
INVESTING ACTIVITIES:
 Purchase of property
  and equipment........   (124,000)  (1,375,000)   (8,733,000)  (2,502,000)    (9,221,000)
 Internally developed
  software.............                              (114,000)                 (2,302,000)
 Purchase of equity
  investment...........                            (2,000,000)
 Purchase of investment
  securities...........                (504,000) (337,073,000)               (445,765,000)
 Sale/maturity of
  investment
  securities...........                           302,070,000                 455,544,000
 Relocation loan.......                                                        (3,147,000)
 Reinvestment of equity
  investment earnings..                                                          (566,000)
 Distributions received
  from equity
  investment...........                 181,000        44,000      408,000        658,000
                         ---------  -----------  ------------  -----------  -------------
   Net cash used in
    investing
    activities.........   (124,000)  (1,698,000)  (45,806,000)  (2,094,000)    (4,799,000)
                         ---------  -----------  ------------  -----------  -------------
CASH FLOWS FROM
FINANCING ACTIVITIES:
 Proceeds from issuance
  of common stock, net
  of issue costs.......    163,000                 46,402,000                    (102,000)
 Proceeds from issuance
  of preferred stock...              12,300,000    11,787,000   11,787,000
 Proceeds from exercise
  of stock options.....                 146,000       310,000      294,000        940,000
 Proceeds from exercise
  of stock warrants....                  13,000       113,000      113,000
 Proceeds from Employee
  Stock Purchase Plan..                                                           309,000
 Repurchase of common
  stock................   (253,000)  (3,800,000)
 Increase in bank loan
  payable..............                                                        51,900,000
 Proceeds from long-
  term note payable....                             2,500,000
 Repayment of long-term
  note payable.........              (1,381,000)   (2,500,000)    (167,000)
 Repayment of capital
  leases...............    (21,000)     (21,000)      (23,000)     (17,000)       (16,000)
                         ---------  -----------  ------------  -----------  -------------
   Net cash provided by
    (used in) financing
    activities.........   (111,000)   7,257,000    58,589,000   12,010,000     53,031,000
                         ---------  -----------  ------------  -----------  -------------
INCREASE IN CASH AND
EQUIVALENTS............    656,000    8,932,000     5,017,000    5,785,000      3,475,000
CASH AND EQUIVALENTS--
Beginning of period....     36,000      692,000     9,624,000    9,624,000     14,641,000
                         ---------  -----------  ------------  -----------  -------------
CASH AND EQUIVALENTS--
End of period..........  $ 692,000  $ 9,624,000  $ 14,641,000  $15,409,000  $  18,116,000
                         =========  ===========  ============  ===========  =============
SUPPLEMENTAL
DISCLOSURES:
 Cash paid for
  interest.............  $  18,000  $   399,000  $  2,013,000  $    60,000  $   7,153,000
                         =========  ===========  ============  ===========  =============
 Cash paid for income
  taxes................  $  41,000  $   830,000  $  1,025,000  $ 1,025,000  $   1,205,000
                         =========  ===========  ============  ===========  =============
 Non-cash investing and
  financing activities:
 Capital expenditures
  financed with note
  payable/capital
  leases...............  $  26,000                             $ 2,500,000  $
 Tax benefit on
  exercise of stock
  options and warrants.                          $    352,000  $   352,000  $   4,224,000
</TABLE>
 
 
                See notes to consolidated financial statements.
 
                                      F-6
<PAGE>
 
                     E*TRADE GROUP, INC. AND SUBSIDIARIES
 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
          (INFORMATION AT JUNE 30, 1997 AND FOR THE NINE MONTHS ENDED
                     JUNE 30, 1996 AND 1997 IS UNAUDITED)
 
1. SIGNIFICANT ACCOUNTING POLICIES
 
  Basis of Presentation--The consolidated financial statements include E*TRADE
Group, Inc. and its subsidiaries (collectively, the "Company"), E*TRADE
Securities, Inc. ("E*TRADE Securities") and E*TRADE Capital, Inc. (formerly,
ET Execution Services, Inc.), securities broker-dealers. The Company has four
offices in California, and as of September 30, 1996 and June 30, 1997,
approximately 25% and 24%, respectively of E*TRADE Securities' customer
accounts were located in California. All intercompany balances and
transactions have been eliminated.
 
  Transaction Revenues--The Company derives revenues from commissions and to a
lesser extent payments from other broker-dealers for order flow related to
customer transactions in equity and debt securities and options. Securities
transactions are recorded on a trade date basis and are executed by
independent broker-dealers. Through June 1996 the Company did not receive or
hold customers' securities or funds. The Company implemented self-clearing
operations and took custody of securities and funds in customer accounts in
July 1996.
 
  Interest, Net of Interest Expense--Prior to July 1996, these amounts
represent the Company's participation in the interest differential on its
customer debit and credit balances through a contractual agreement with its
former clearing broker, and fees on its customer assets invested in money
market accounts. Subsequent to the implementation of self-clearing in July
1996, these amounts primarily represent interest earned by the Company on
credit extended to its customers to finance their purchases of securities on
margin, fees on its customer assets invested in money market accounts and
interest earned on investment securities, offset by interest paid to customers
on certain credit balances and interest paid to other broker/dealers through
the Company's stock loan program.
 
  International Revenue--International revenue represents fees from the
licensing of rights which allow the licensees to offer on-line investing
services under the E*TRADE name in their foreign countries. Under the
agreements the Company will receive ongoing royalties.
 
  Computer Services Revenue--Computer services revenue represents connect time
charges for direct modem access and touch-tone telephone customers. Such
revenues are recorded as earned.
 
  Depreciation and Amortization--Furniture, fixtures and equipment are stated
at cost and are depreciated on a straight-line basis over their estimated
useful lives, generally three to seven years. Leasehold improvements are
amortized over the lesser of their useful lives or the life of the lease.
 
  Technology Development Costs--Technology development costs are charged to
operations as incurred. Technology development costs include costs incurred in
the development and enhancement of software used in connection with services
provided by the Company that do not otherwise qualify as internally developed
software costs. The cost of internally developed software is capitalized and
included in other assets. The costs to develop such software are capitalized
when management authorizes and commits to funding a project it believes will
be completed and used to perform the functions intended and the conceptual
formulation, design and testing of possible software project alternatives have
been completed. Pilot projects and projects where expected future economic
benefits are less than probable are not eligible for capitalization.
Internally developed software costs include payroll and consulting costs, and
are amortized on a straight line basis over
 
                                      F-7
<PAGE>
 
                     E*TRADE GROUP, INC. AND SUBSIDIARIES
 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  (CONTINUED)
          (INFORMATION AT JUNE 30, 1997 AND FOR THE NINE MONTHS ENDED
                     JUNE 30, 1996 AND 1997 IS UNAUDITED)
 
their estimated useful lives, generally two to three years. No such costs were
capitalized in fiscal 1994 or 1995, $114,000 was capitalized in fiscal 1996
and $2,302,000 was capitalized in the nine months ended June 30, 1997.
 
  Cash Equivalents--For purposes of reporting cash flows, the Company
considers all highly liquid investments with original maturities of three
months or less (except for amounts required to be segregated under Federal or
other regulations or amounts designated as trading securities) to be cash
equivalents.
 
  Cash and Investments Required to be Segregated under Federal or Other
Regulations--Cash and investments required to be segregated under Federal or
other regulations consist primarily of securities purchased under agreements
to resell ("Resale Agreements"). Resale Agreements are accounted for as
collateralized financing transactions and are recorded at their contractual
amounts.
 
  Investments--Investment securities represent a portfolio of commercial
paper, cash and money market funds. The cost of these investments approximates
fair market value, and management has designated them as trading securities.
Equity investment represents the Company's investment in a limited liability
company, Roundtable Partners LLC ("Roundtable"), which is accounted for using
the equity method. The Company's return on its investment in Roundtable is
included in other revenues. Roundtable is a consortium of broker-dealers.
 
  Estimated Fair-Value of Financial Instruments--The Company believes the
amounts presented for financial instruments on the consolidated balance sheet
consisting of cash equivalents, money market funds, commercial paper, and
brokerage receivables and payables to be reasonable estimates of fair-value.
The Company uses available market information as of the balance sheet date and
appropriate valuation methodologies in deriving amounts reported for financial
instruments.
 
  Use of Estimates--The preparation of the Company's consolidated financial
statements in conformity with generally accepted accounting principles
necessarily requires management to make estimates and assumptions that affect
the reported amounts of assets and liabilities and disclosure of contingent
assets and liabilities at the consolidated balance sheet dates and the
reported amounts of revenues and expenses for the periods presented.
 
  Stock-Based Compensation--As permitted by Statement of Financial Accounting
Standards ("SFAS") No. 123, the Company accounts for its stock-based
compensation on the intrinsic-value method in accordance with Accounting
Principles Board Opinion No. 25.
 
  Advertising Costs--Advertising costs are expensed when the initial
advertisement is run.
 
  Income Taxes--The Company accounts for income taxes in accordance with SFAS
No. 109, Accounting for Income Taxes which requires the recognition of
deferred tax liabilities and assets at tax rates expected to be in effect when
these balances reverse. Future tax benefits attributable to temporary
differences are recognized to the extent that realization of such benefits is
more likely than not.
 
  Long-lived Assets--The Company adopted SFAS No. 121, Accounting for the
Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed Of
effective October 1, 1996. The adoption did not have a material impact on the
financial statements.
 
                                      F-8
<PAGE>
 
                     E*TRADE GROUP, INC. AND SUBSIDIARIES
 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  (CONTINUED)
          (INFORMATION AT JUNE 30, 1997 AND FOR THE NINE MONTHS ENDED
                     JUNE 30, 1996 AND 1997 IS UNAUDITED)
 
  Earnings per Share--Earnings per share is based on the fully diluted
weighted average number of common and common equivalent shares outstanding
during the period. Pursuant to rules of the Securities and Exchange
Commission, all common and common equivalent shares issued and options,
warrants and other rights to acquire shares of common stock at a price less
than the initial public offering price granted by the Company during the 12
months preceding the offering date (using the treasury stock method until
shares are issued) have been included in the computation of common and common
equivalent shares outstanding for all periods prior to the initial public
offering (see Note 7).
 
  Unaudited Interim Information--The consolidated financial information as of
June 30, 1997 and for the nine months ended June 30, 1997 and 1996 is
unaudited. In the opinion of management, such information contains all
adjustments, consisting only of normal recurring accruals, necessary for a
fair presentation of the results of such period.
 
  Recently Issued Accounting Standards--On June 28, 1996, the Financial
Accounting Standards Board ("FASB") issued SFAS No. 125, Accounting for
Transfers and Servicing of Financial Assets and Extinguishments of
Liabilities, effective for transfers of financial assets made after December
31, 1996 except for certain financial assets for which the effective date has
been delayed until 1998 by SFAS No. 127, Deferral of the Effective Date of
Certain Provisions of SFAS No. 125. This new statement provides accounting and
reporting standards for transfers and servicing of financial assets and
extinguishments of liabilities. The Company does not expect SFAS No. 125 to
have a material effect on its consolidated financial statements.
 
  In February 1997, the FASB issued SFAS No. 128, Earnings per Share. The
Company is required to adopt SFAS No. 128 in the first quarter of fiscal 1998
and will restate at that time earnings per share ("EPS") data for prior
periods to conform with SFAS No. 128. Earlier application is not permitted.
SFAS No. 128 replaces current EPS reporting requirements and requires a dual
presentation of basic and diluted EPS. Basic EPS excludes dilution and is
computed by dividing net income by the weighted average number of common
shares outstanding for the period. Diluted EPS reflects the potential dilution
that could occur if securities or other contracts to issue common stock were
exercised or converted into common stock. If SFAS No. 128 had been in effect
during the periods presented, basic EPS would have been $.05, $.16 and ($.05)
for the years ended September 30, 1994, 1995 and 1996, respectively, and
($.09) and $.28 for the nine months ended June 30, 1996 and 1997,
respectively. The method used to calculate diluted EPS under SFAS No. 128 is
the same as the method used to calculate the EPS reported herein.
 
  Reclassifications--Certain items in these financial statements have been
reclassified to conform to the current period presentation.
 
                                      F-9
<PAGE>
 
                     E*TRADE GROUP, INC. AND SUBSIDIARIES
 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  (CONTINUED)
          (INFORMATION AT JUNE 30, 1997 AND FOR THE NINE MONTHS ENDED
                     JUNE 30, 1996 AND 1997 IS UNAUDITED)
 
 
2. BROKERAGE RECEIVABLES AND PAYABLES--NET
 
  Brokerage receivables and payables--net consists of the following:
 
<TABLE>
<CAPTION>
                                                 SEPTEMBER 30,
                                            -----------------------   JUNE 30,
                                               1995        1996         1997
                                            ---------- ------------ ------------
<S>                                         <C>        <C>          <C>
Receivable from customers (less allowance
 for doubtful accounts of $0, $129,000 and
 $236,000 in 1995, 1996 and 1997
 respectively)............................  $       -- $168,777,000 $399,332,000
Receivable from brokers, dealers and
 clearing organizations:
 Net settlement and deposits with clearing
  organizations...........................          --   16,018,000   23,741,000
 Deposits paid for securities borrowed....          --    5,804,000   23,575,000
 Securities failed to deliver.............          --      214,000      365,000
 Other....................................   1,936,000    2,415,000   12,640,000
                                            ---------- ------------ ------------
  Total brokerage receivables--net........  $1,936,000 $193,228,000 $459,653,000
                                            ========== ============ ============
Payable to customers......................  $       -- $183,561,000 $278,558,000
Payable to brokers, dealers and clearing
 organizations:
 Deposits received for securities loaned..          --   33,576,000  288,630,000
 Securities failed to receive.............          --      494,000    1,760,000
 Other....................................          --    1,852,000    3,542,000
                                            ---------- ------------ ------------
  Total brokerage payables................  $       -- $219,483,000 $572,490,000
                                            ========== ============ ============
</TABLE>
 
  Receivable from and payable to brokers, dealers and clearing organizations
result from the Company's brokerage activities. Receivable from customers
represents credit extended to customers to finance their purchases of
securities on margin. At September 30, 1996 and June 30, 1997 credit extended
to customers with respect to margin accounts was $171 million and $400 million
respectively. Securities owned by customers are held as collateral for amounts
due on margin balances (the value of which is not reflected on the
accompanying balance sheets). Payable to customers represents free credit
balances and other customer funds pending completion of security transactions.
The Company pays interest on certain customer credit balances (see Note 5).
 
3. PROPERTY AND EQUIPMENT--NET
 
  Property and equipment--net consists of the following:
 
<TABLE>
<CAPTION>
                                                  SEPTEMBER 30,
                                              ---------------------  JUNE 30,
                                                 1995       1996       1997
                                              ---------- ---------- -----------
   <S>                                        <C>        <C>        <C>
   Furniture and fixtures.................... $  206,000 $  706,000 $   770,000
   Equipment.................................  2,199,000  6,221,000  13,940,000
   Leasehold improvements....................     52,000  4,164,000   5,635,000
                                              ---------- ---------- -----------
                                               2,457,000 11,091,000  20,345,000
   Less: Accumulated depreciation and
    amortization.............................    999,000  1,863,000   4,075,000
                                              ---------- ---------- -----------
   Total..................................... $1,458,000 $9,228,000 $16,270,000
                                              ========== ========== ===========
</TABLE>
 
                                     F-10
<PAGE>
 
                     E*TRADE GROUP, INC. AND SUBSIDIARIES
 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  (CONTINUED)
          (INFORMATION AT JUNE 30, 1997 AND FOR THE NINE MONTHS ENDED
                     JUNE 30, 1996 AND 1997 IS UNAUDITED)
 
 
4. RELOCATION LOAN RECEIVABLE
 
  During the fourth calendar quarter of 1996, the Company made a relocation
loan to Mr. Christos Cotsakos, its Chief Executive Officer and a Director, in
the aggregate principal amount of $3,147,000. The proceeds of this loan were
used to fund the purchase by Mr. Cotsakos of a personal residence in the
Silicon Valley area. The relocation loan accrues interest at the rate of 7%
per annum which, together with the principal amount, is due and payable in
November 1999. The loan is required to be collateralized by a combination of
assets, including the residence purchased. The due date of the relocation loan
is subject to acceleration upon the occurrence of certain events including the
voluntary cessation of employment with the Company by Mr. Cotsakos.
 
5. LONG-TERM NOTES PAYABLE AND SHORT-TERM FUNDING
 
  During 1996, the Company used $2.5 million of the proceeds from its initial
public offering (see Note 7) to repay a term loan originally obtained in
February 1996 to finance the purchase of equipment and leasehold improvements.
Interest was accrued at the per annum rate equal to the sum of 2.70% over the
30-Day Commercial Paper Rate as defined. There was no prepayment penalty.
 
  The principal source of financing for E*TRADE Securities' margin lending is
cash balances in customers' accounts and financing obtained from other
broker/dealers through the Company's stock loan program.
 
  For use in its brokerage operations, E*TRADE Securities maintains committed
lines of financing totaling $100 million to provide collateral financing of
customer securities. There were no borrowings outstanding under these lines at
September 30, 1996; at June 30, 1997, $59.1 million was outstanding, which was
repaid on July 3, 1997.
 
6. INCOME TAXES
 
  The components of income tax expense (benefit) for the years ended September
30 are as follows:
 
<TABLE>
<CAPTION>
                                                 1994        1995      1996
                                               ---------  ---------- ---------
   <S>                                         <C>        <C>        <C>
   Current:
     Federal.................................. $  11,000  $1,030,000 $ (66,000)
     State....................................    37,000     395,000    (2,000)
                                               ---------  ---------- ---------
       Total current..........................    48,000   1,425,000   (68,000)
                                               ---------  ---------- ---------
   Deferred:
     Federal..................................  (563,000)    302,000  (441,000)
     State....................................   (26,000)      1,000   (46,000)
                                               ---------  ---------- ---------
       Total deferred.........................  (589,000)    303,000  (487,000)
                                               ---------  ---------- ---------
   Total tax expense (benefit)................ $(541,000) $1,728,000 $(555,000)
                                               =========  ========== =========
</TABLE>
 
                                     F-11
<PAGE>
 
                     E*TRADE GROUP, INC. AND SUBSIDIARIES
 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  (CONTINUED)
          (INFORMATION AT JUNE 30, 1997 AND FOR THE NINE MONTHS ENDED
                     JUNE 30, 1996 AND 1997 IS UNAUDITED)
 
 
  Deferred income taxes are recorded when revenues and expenses are recognized
in different periods for financial statement and tax return purposes. The
temporary differences and tax carryforwards that created deferred tax assets
at September 30 are as follows:
 
<TABLE>
<CAPTION>
                                                  1994       1995      1996
                                                --------   --------  ---------
   <S>                                          <C>        <C>       <C>
   Deferred tax assets:
     Reserves and allowances................... $ 26,000   $156,000  $ 215,000
     Net operating loss carryforwards..........  558,000         --    804,000
     Other.....................................    5,000    141,000    226,000
                                                --------   --------  ---------
       Total deferred tax assets...............  589,000    297,000  1,245,000
                                                --------   --------  ---------
   Deferred tax liabilities:
     Depreciation and amortization.............       --      3,000    284,000
     Equity investment.........................       --         --    180,000
     Other.....................................       --      8,000      8,000
                                                --------   --------  ---------
       Total deferred tax liabilities..........       --     11,000    472,000
                                                --------   --------  ---------
   Net deferred tax asset...................... $589,000   $286,000  $ 773,000
                                                ========   ========  =========
 
  There were no valuation allowances associated with the deferred tax assets at
September 30, 1994, 1995 and 1996.
 
  The effective tax rates differed from the federal statutory rates as follows
for the years ended September 30:
 
<CAPTION>
                                                  1994       1995      1996
                                                --------   --------  ---------
   <S>                                          <C>        <C>       <C>
   Tax expense at federal statutory rate.......     34.0%      35.0%      35.0%
   State income taxes, net of federal tax
    benefit....................................      2.8        6.1        2.3
   Decrease in federal income tax asset
    valuation allowance........................   (260.4)        --         --
   Other.......................................      1.5       (1.0)       2.8
                                                --------   --------  ---------
   Effective tax rate..........................   (222.1)%     40.1%      40.1%
                                                ========   ========  =========
</TABLE>
 
 
7. STOCKHOLDERS' EQUITY
 
  In September 1995, the Company sold 100,000 shares of Series A Preferred
Stock ("Series A") to General Atlantic Partners for $12,300,000. In April
1996, the Company sold 20,336 shares of Series B Preferred Stock ("Series B")
to Christos Cotsakos, Chief Executive Officer and a Director, and affiliates,
Richard Braddock, and General Atlantic Partners and affiliates for $2,847,000
and incurred issuance costs of $10,000. In June 1996, the Company sold 11,180
shares of Series C Preferred Stock ("Series C") to SOFTBANK Holdings Inc. for
$9,000,000 and incurred issuance costs of $50,000.
 
  The Company executed an initial public offering under the Securities Act of
1933 resulting in the issuance by the Company of 5,026,550 shares of common
stock on August 16, 1996, at a price to the public of $52.8 million. In
connection with this offering, the Company incurred issuance costs of $6.4
million, including underwriting discounts and commissions. Each share of
Series A, Series B and Series C Preferred Stock was automatically converted
into 60 shares of common stock upon the closing of the initial public
offering.
 
                                     F-12
<PAGE>
 
                     E*TRADE GROUP, INC. AND SUBSIDIARIES
 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  (CONTINUED)
          (INFORMATION AT JUNE 30, 1997 AND FOR THE NINE MONTHS ENDED
                     JUNE 30, 1996 AND 1997 IS UNAUDITED)
 
 
  The Company's stock option plans provide for the granting of nonqualified or
incentive stock options to officers, directors, key employees and consultants
for the purchase of shares of the Company's common stock at a price determined
by the Board of Directors at the date the option is granted. The options are
generally exercisable ratably over a five-year period from the date the option
is granted and expire within ten years from the date of grant.
 
  In April 1993, the stockholders of the Company approved the 1993 Stock
Option Plan (the "1993 Plan"), which authorized 1,800,000 shares of the
Company's common stock as available for the granting of options. Through April
1996, the authorized number of shares was increased to 5,400,000.
 
  In July 1996, the stockholders of the Company approved the 1996 Stock
Incentive Plan (the "1996 Plan") and reserved 4,000,000 shares of common stock
for future grants. Following adoption, no additional grants may be made under
the 1993 Plan. The 1996 Plan is divided into three components: the
Discretionary Option Grant Program, the Stock Issuance Program and the
Automatic Option Grant Program. Under the Discretionary Option Grant Program,
options may be granted to purchase shares of common stock at an exercise price
not less than the fair market value of those shares on the grant date to
eligible employees. The Stock Issuance Program allows for individuals to be
issued shares of common stock directly through the purchase of such shares at
a price not less than the fair market value of those shares at the time of
issuance or as a bonus tied to the performance of services. Under the
Automatic Option Grant Program, options are automatically granted at periodic
intervals to eligible non-employee members of the Board of Directors to
purchase shares of common stock at an exercise price equal to the fair market
value of those shares on the grant date.
 
  In July 1996, the stockholders of the Company approved the 1996 Stock
Purchase Plan ("Stock Purchase Plan") and reserved 650,000 shares of common
stock for sale to employees at a price no less than 85% of the lower of the
fair market value at the beginning of the two-year offering period or the end
of each of the six-month purchase periods. The first purchase date under the
Stock Purchase Plan was January 31, 1997.
 
  During 1994 and 1995, warrants that had been issued to the Company's
creditors in June 1990 in connection with a restructuring agreement (the
"Restructuring Warrants") to purchase 1,235,940 and 1,263,240 shares of common
stock, respectively, were exercised for $210 and $206, respectively. The
remaining Restructuring Warrants expired in June 1995. In January 1995, a
consultant was granted a warrant to purchase 300,000 shares of the Company's
common stock at $.42 per share, of which 29,880 were exercised in fiscal 1995
and the remainder in fiscal 1996.
 
                                     F-13
<PAGE>
 
                     E*TRADE GROUP, INC. AND SUBSIDIARIES
 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  (CONTINUED)
          (INFORMATION AT JUNE 30, 1997 AND FOR THE NINE MONTHS ENDED
                     JUNE 30, 1996 AND 1997 IS UNAUDITED)
 
 
  A summary of stock option activity follows:
 
<TABLE>
<CAPTION>
                                                          NUMBER    OPTION PRICE
                                                        OF SHARES    PER SHARE
                                                        ----------  ------------
   <S>                                                  <C>         <C>
   Outstanding at September 30, 1993...................  3,210,000     $.13-$.28
     Granted...........................................     90,000         $0.28
                                                        ----------  ------------
   Outstanding at September 30, 1994...................  3,300,000     $.13-$.28
     Granted...........................................  1,776,000     $.28-$.50
     Canceled..........................................   (876,000)    $.28-$.42
     Exercised.........................................   (497,100)    $.13-$.50
                                                        ----------  ------------
   Outstanding at September 30, 1995...................  3,702,900     $.13-$.50
     Granted...........................................  4,045,000  $2.05-$13.42
     Canceled..........................................   (157,200)  $.28-$10.50
     Exercised......................................... (1,320,060)    $.13-$.50
                                                        ----------  ------------
   Outstanding at September 30, 1996...................  6,270,640   $.13-$13.42
     Granted...........................................  1,094,000  $9.00-$24.69
     Canceled..........................................   (634,200)  $.28-$24.63
     Exercised......................................... (1,480,320)   $.13-$9.50
                                                        ----------  ------------
   Outstanding at June 30, 1997........................  5,250,120   $.28-$24.69
                                                        ==========  ============
</TABLE>
 
<TABLE>
<CAPTION>
                                                 SEPTEMBER 30,
                                         ----------------------------- JUNE 30,
                                           1994      1995      1996      1997
                                         --------- --------- --------- ---------
   <S>                                   <C>       <C>       <C>       <C>
   Options available for grant.......... 1,800,000   900,000 3,184,100 2,297,300
   Options exercisable.................. 1,230,000 1,490,000   959,040   687,119
</TABLE>
 
  The Company has a 401(k) salary deferral program, which became effective on
January 1, 1995, for eligible employees who have met certain service
requirements. The Company matches certain employee contributions; additional
contributions to this plan are at the discretion of the Company. Total Company
contribution expense for the years ended September 30, 1994, 1995 and 1996 was
$0, $6,000 and $52,000 respectively.
 
                                     F-14
<PAGE>
 
                     E*TRADE GROUP, INC. AND SUBSIDIARIES
 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  (CONTINUED)
          (INFORMATION AT JUNE 30, 1997 AND FOR THE NINE MONTHS ENDED
                     JUNE 30, 1996 AND 1997 IS UNAUDITED)
 
 
8. REGULATORY REQUIREMENTS
 
  E*TRADE Securities is subject to the Uniform Net Capital Rule (the "Rule")
under the Securities Exchange Act of 1934 administered by the Securities and
Exchange Commission and the National Association of Securities Dealers, Inc.,
which requires the maintenance of minimum net capital. E*TRADE Securities has
elected to use the alternative method permitted by the Rule, which requires
that the Company maintain minimum net capital equal to the greater of $250,000
or 2 percent of aggregate debit balances arising from customer transactions,
as defined. E*TRADE Securities had amounts in relation to the Uniform Net
Capital Rule as follows as of September 30, 1996 and June 30, 1997:
 
<TABLE>
<CAPTION>
                                                      SEPTEMBER 30,  JUNE 30,
                                                          1996         1997
                                                      ------------- -----------
   <S>                                                <C>           <C>
   Net capital.......................................  $17,117,000  $22,906,000
   Percentage of aggregate debit balances............          9.2%         5.4%
   Required net capital..............................  $ 3,703,000  $ 8,412,000
   Excess net capital................................  $13,414,000  $14,494,000
</TABLE>
 
  Under the alternative method, a broker-dealer may not repay subordinated
borrowings, pay cash dividends or make any unsecured advances or loans to its
parent or employees if such payment would result in net capital of less than
5% of aggregate debit balances or less than 120% of its minimum dollar amount
requirement.
 
9. LEASE ARRANGEMENTS
 
  The Company leases equipment under capital leases expiring through fiscal
1999. Future minimum lease payments under capital leases as of September 30,
1996, are as follows:
 
<TABLE>
   <S>                                                                  <C>
   Year ending September 30:
     1997.............................................................. $27,000
     1998..............................................................  20,000
     1999..............................................................   2,000
                                                                        -------
   Total minimum lease payments........................................  49,000
   Less: Amount representing interest..................................  (5,000)
                                                                        -------
   Present value of minimum lease payments............................. $44,000
                                                                        =======
</TABLE>
 
The Company has three non-cancelable operating leases for office facilities
through 2006 and operating leases for equipment through 2001. Future minimum
rental commitments under these leases at September 30, 1996, are as follows:
 
<TABLE>
   <S>                                                               <C>
   Year ending September 30:
     1997........................................................... $6,462,000
     1998...........................................................  6,534,000
     1999...........................................................  5,502,000
     2000...........................................................  2,158,000
     2001...........................................................  2,043,000
     Thereafter.....................................................  2,912,000
</TABLE>
 
                                     F-15
<PAGE>
 
                     E*TRADE GROUP, INC. AND SUBSIDIARIES
 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  (CONTINUED)
          (INFORMATION AT JUNE 30, 1997 AND FOR THE NINE MONTHS ENDED
                     JUNE 30, 1996 AND 1997 IS UNAUDITED)
 
 
  Certain leases contain provisions for renewal options and rent escalations
based on increases in certain costs incurred by the lessor. Rent expense for
the years ended September 30, 1994, 1995 and 1996 was approximately $169,000,
$344,000 and $2,441,000, respectively.
 
10. COMMITMENTS, CONTINGENCIES AND REGULATORY MATTERS
 
  The Company is a defendant in civil actions arising from the normal course
of business. In the opinion of management, these actions are expected to be
resolved with no material effect on the Company's consolidated financial
position or results of operations. During the year ended September 30, 1996,
the Company settled claims made by its former clearing broker. The total
amount of this settlement was $850,000 and is included in general and
administrative expenses. In connection with the settlement agreement, the
Company repurchased all shares of its common stock owned by its former
clearing broker at the date of the settlement for $253,000, which represented
their estimated fair market value.
 
  During the quarter ended March 31, 1997, the Company became aware of several
instances of its non-compliance with applicable broker-dealer regulations. In
particular, the Company failed to comply with applicable advertising
restrictions in one international jurisdiction, and due to a clerical
oversight failed to renew its registration as a broker-dealer in two states.
One of the state jurisdictions, as a condition of renewing the Company's
license as a broker-dealer in that jurisdiction, required the Company to offer
resident customers of that state the ability to rescind (for up to 30 days)
certain securities transactions affected through the Company during the period
January 1, 1997, through April 15, 1997, the date the Company's license was
renewed. The ultimate cost of this action, recorded in the quarter ended June
30, 1997, was $4.3 million.
 
  In March 1996, the Company entered into a five-year employment agreement
with a key executive officer. The employment agreement provides for, among
other things, an annual base salary which is subject to adjustment based on
the Company's performance and a severance payment up to $1,250,000 in the
event of termination of employment under certain defined circumstances.
 
11. FINANCIAL INSTRUMENTS WITH OFF-BALANCE-SHEET CREDIT RISK AND
   CONCENTRATIONS OF CREDIT RISK
 
  The Company's customer securities activities are transacted on either a cash
or margin basis. In margin transactions, the Company extends credit to the
customer, subject to various regulatory and internal margin requirements,
collateralized by cash and securities in the customer's account. As customers
write option contracts or sell securities short, the Company may incur losses
if the customers do not fulfill their obligations and the collateral in
customer accounts is not sufficient to fully cover losses which customers may
incur from these strategies. To control this risk, the Company monitors
required margin levels daily, and customers are required to deposit additional
collateral, or reduce positions, when necessary.
 
  Through its broker-dealer subsidiaries, the Company loans securities
temporarily to other brokers in connection with its securities lending
activities. The Company receives cash as collateral for the securities loaned.
Increases in security prices may cause the market value of the securities
loaned to exceed the amount of cash received as collateral. In the event the
counterparty to these transactions does not return the loaned securities, the
Company may be exposed to the risk of acquiring the securities at prevailing
market prices in order to satisfy its customer obligations. The Company
controls this risk by requiring credit approvals for counterparties, by
monitoring the market value of securities loaned on a daily basis and by
requiring deposits of additional cash as collateral when necessary.
 
                                     F-16
<PAGE>
 
                     E*TRADE GROUP, INC. AND SUBSIDIARIES
 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  (CONCLUDED)
          (INFORMATION AT JUNE 30, 1997 AND FOR THE NINE MONTHS ENDED
                     JUNE 30, 1996 AND 1997 IS UNAUDITED)
 
 
  The Company is obligated to settle transactions with brokers and/or other
financial institutions even if its customers fail to meet their obligations to
the Company. Customers are required to complete their transactions on
settlement date, generally three business days after trade date. If customers
do not fulfill their contractual obligations, the Company may incur losses.
The Company has established procedures to reduce this risk by requiring that
customers deposit cash and/or securities into their account prior to placing
an order.
 
  The Company may at times maintain inventories in equity securities on both a
long and short basis. While long inventory positions represent the Company's
ownership of securities, short inventory positions represent obligations of
the Company to deliver specified securities at a contracted price, which may
differ from market prices prevailing at the time of completion of the
transaction. Accordingly, both long and short inventory positions may result
in losses or gains to the Company as market values of securities fluctuate. To
mitigate the risk of losses, long and short positions are marked to market
daily and are continuously monitored by the Company.
 
                                     F-17
<PAGE>
 
                            [INSIDE BACK COVER PAGE]
 
                               [PICTURES/ARTWORK]
                    Collage of Current Advertising Examples

1. Tired of the same old BS?....
2. "I'll place trades in the middle of the night--but never in the dark."
3. How to ride a pogo stick.
4. Save $309 on a 40-second phone call.
<PAGE>
 
                           [OUTSIDE BACK COVER PAGE]
 
                                 [COMPANY LOGO]

              (E*TRADE logo) Someday, we'll all invest this way.

Information contained in the company's Web Site shall not be deemed to be part
of this prospectus.
<PAGE>
 
                                    PART II
 
                    INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION
 
  The following table sets forth the costs and expenses payable by the
Registrant in connection with the sale of Common Stock being registered. All
amounts are estimates except the registration fee, the NASD fee and the Nasdaq
National Market.
 
<TABLE>
<CAPTION>
                                                                       AMOUNT
                                                                     TO BE PAID
                                                                     ----------
     <S>                                                             <C>
     Registration fee............................................... $   64,815
     NASD fee.......................................................     21,889
     Nasdaq National Market fee.....................................     17,500
     Printing and engraving.........................................    100,000
     Legal fees and expenses........................................    400,000
     Accounting fees and expenses...................................    250,000
     Blue sky fees and expenses.....................................     10,000
     Transfer agent fees............................................     10,000
     Miscellaneous..................................................    325,796
                                                                     ----------
       Total........................................................ $1,200,000
                                                                     ==========
</TABLE>
 
ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS
 
  Section 145 of the General Corporation Law of the state of Delaware (the
"Delaware Law") empowers a Delaware corporation to indemnify any persons who
are, or are threatened to be made, parties to any threatened, pending or
completed legal action, suit or proceedings, whether civil, criminal,
administrative or investigative (other than action by or in the right of such
corporation), by reason of the fact that such person was an officer or
director of such corporation, or is or was serving at the request of such
corporation as a director, officer, employee or agent of another corporation
or enterprise. The indemnity may include expenses (including attorneys' fees),
judgments, fines and amounts paid in settlement actually and reasonably
incurred by such person in connection with such action, suit or proceeding,
provided that such officer or director acted in good faith and in a manner he
reasonably believed to be in or not opposed to the corporation's best
interests, and, for criminal proceedings, had no reasonable cause to believe
his conduct was illegal. A Delaware corporation may indemnify officers and
directors in an action by or in the right of the corporation under the same
conditions, except that no indemnification is permitted without judicial
approval if the officer or director is adjudged to be liable to the
corporation in the performance of his duty. Where an officer or director is
successful on the merits or otherwise in the defense of any action referred to
above, the corporation must indemnify him against the expenses which such
officer or director actually and reasonably incurred.
 
  In accordance with the Delaware Law, the Restated Certificate of
Incorporation of the Company contains a provision to limit the personal
liability of the directors of the Registrant for violations of their fiduciary
duty. This provision eliminates each director's liability to the Registrant or
its stockholders for monetary damages except (i) for any breach of the
director's duty of loyalty to the Registrant or its stockholders, (ii) for
acts or omissions not in good faith or which involve intentional misconduct or
a knowing violation of law, (iii) under Section 174 of the Delaware Law
providing for liability of directors for unlawful payment of dividends or
unlawful stock purchases or redemptions, or (iv) for any transaction from
which a director derived an improper personal benefit. The effect of this
provision is to eliminate the personal liability of directors for monetary
damages for actions involving a breach of their fiduciary duty of care,
including any such actions involving gross negligence.
 
  Article 5 of the Restated Bylaws of the Registrant provide for
indemnification of the officers and directors of the Registrant to the fullest
extent permitted by applicable law.
 
                                     II-1
<PAGE>
 
  In connection with the incorporation of the Registrant into the State of
Delaware, the Registrant entered into indemnification agreements with each
director and certain officers, a form of which is attached as Exhibit 10.1
hereto and incorporated herein by reference. The Indemnification Agreements
provide indemnification to such directors and officers under certain
circumstances for acts or omissions which may not be covered by directors' and
officers' liability insurance. Reference is also made to Section 8 of the
Underwriting Agreement contained in Exhibit 1.1 hereto, indemnifying officers
and directors of the Registrant against certain liabilities.
 
ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES
 
  Since June 30, 1994, the Registrant has sold and issued the following
unregistered securities:
 
    (1) During the period June 30, 1994 through June 30, 1997, the Registrant
  granted stock options to employees, directors and consultants under its
  1993 Stock Option Plan and 1996 Stock Incentive Plan, covering an aggregate
  of 6,895,100 shares of the Company's Common Stock at an average exercise
  price of $5.39 per share. Of these, options covering an aggregate of
  755,400 shares were cancelled without being exercised. During the same
  period, the Registrant sold an aggregate of 2,997,480 shares of its Common
  Stock to employees, directors and consultants for cash consideration in the
  aggregate amount of $1,317,055 upon the exercise of outstanding stock
  options.
 
    (2) On March 30, 1994, the Registrant sold 220,860 shares of Common Stock
  to Robert Graham, Roberta Colin, Tracy Henderson and Steve Herrick for
  $110,430 in cash.
 
    (3) On May 17, 1994, the Registrant sold 44,116 shares of Common Stock to
  17 early stockholders of the Registrant, including co-founders William A.
  Porter and Bernard A. Newcomb, for an aggregate price of $441.16 pursuant
  to the exercise of warrants.
 
    (4) On September 28, 1995, the Registrant sold 100,000 shares of Series A
  Preferred Stock to General Atlantic Partners II, L.P. and GAP Coinvestment
  Partners, L.P. for $12,300,000 in cash.
 
    (5) On September 28, 1995, the Registrant sold 29,880 shares of its
  Common Stock to a consultant who is now an employee for $12,450 in cash
  upon the exercise of a warrant granted on January 3, 1995 to purchase
  300,000 shares at $0.416 per share, and on January 31, 1996 sold the
  remaining 270,120 shares exercisable under the warrant for $112,550 in
  cash.
 
    (6) On April 10, 1996, the Registrant sold 20,336 shares of Series B
  Preferred Stock to Christos M. Cotsakos and affiliates, Richard S.
  Braddock, General Atlantic Partners II, L.P. and GAP Coinvestment Partners,
  L.P. for $2,847,040 in cash.
 
    (7) On March 31, 1996 and June 7, 1996, the Registrant issued 6,096 and
  1,421 shares of Common Stock, respectively, to George Hayter, a director of
  the Company, for consulting services.
 
    (8) On June 6, 1996, the Registrant sold 11,180 shares of Series C
  Preferred Stock to SOFTBANK Holdings Inc. for $9.0 million in cash.
 
  The sales and issuances of securities in the transactions described in
paragraph (1) above were deemed to be exempt from registration under the
Securities Act by virtue of Rule 701 promulgated thereunder in that they were
offered and sold either pursuant to a written compensatory benefit plan or
pursuant to a written contract relating to compensation, as provided by Rule
701, or were deemed to be exempt from registration under the Securities Act by
virtue of Section 4(2) as transactions not involving any public offering.
 
  The sale and issuance of securities in the transactions described in
paragraphs (2) through (8) were deemed to be exempt from registration under
the Securities Act by virtue of Section 4(2) and/or Regulation D promulgated
thereunder as transactions not involving any public offering. The purchasers
in each case represented their intention to acquire the securities for
investment only and not with a view to the distribution thereof. Appropriate
legends are affixed to the stock certificates issued in such transactions. All
recipients either received adequate information about the Registrant or had
access, through employment or other relationships, to such information.
 
                                     II-2
<PAGE>
 
  In May 1996, E*TRADE Group, Inc., a Delaware corporation ("E*TRADE
Delaware"), was formed and 100 shares of Common Stock were issued to E*TRADE
Group, Inc., a California corporation ("E*TRADE California") for a de minimis
dollar amount. The sale and issuance were deemed to be exempt from
registration under the Securities Act by virtue of Section 4(2) as a
transaction not involving any public offering.
 
  In July 1996, E*TRADE California merged with and into E*TRADE Delaware. In
connection with the merger, E*TRADE Delaware issued an aggregate of 16,501,637
shares of Common Stock to the holders of common stock of E*TRADE California,
such that holders of common stock of E*TRADE California received a
proportionate interest in E*TRADE Delaware Common Stock, without giving effect
to the offering. Likewise, E*TRADE Delaware issued 100,000 shares of Series A
Preferred Stock, 20,336 shares of Series B Preferred Stock, and 11,180 shares
of Series C Preferred Stock to the holders of Series A Preferred Stock, Series
B Preferred Stock, and Series C Preferred Stock, respectively. The issues of
securities were not registered under the Securities Act due to the exemption
from registration thereunder provided by Section 3(a)(9) thereof.
 
ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
 
  (a) EXHIBITS
 
<TABLE>   
<CAPTION>
   EXHIBIT
   NUMBER  DOCUMENT DESCRIPTION
   ------- --------------------
   <C>     <S>
    *1.1   Form of Underwriting Agreement.
     3.1   Restated Certificate of Incorporation. (Incorporated by reference to
           Exhibit 3.3 of the Company's Registration Statement on Form S-1,
           Registration Statement No. 333-05525.)
     3.2   Restated Bylaws of the Registrant. (Incorporated by reference to
           Exhibit 3.4 of the Company's Registration Statement on Form S-1,
           Registration Statement No. 333-05525.)
     4.1   Specimen of Common Stock Certificate. (Incorporated by reference to
           Exhibit 4.1 of the Company's Registration Statement on Form S-1,
           Registration Statement No. 333-05525.)
     4.2   Reference is hereby made to Exhibits 3.1 and 3.2.
    *5.1   Opinion of Brobeck, Phleger & Harrison LLP (as amended).
    10.1   Underwriting Agreement dated August 15, 1996, by and among the
           Company, Robertson, Stephens & Company LLC, Hambrecht & Quist LLC,
           Deutsche Morgan Grenfell/C. J. Lawrence Inc., and the Selling
           Stockholders named therein. (Incorporated by reference to Exhibit
           10.1 of the Company's Annual Report on form 10-K.)
    10.2   Form of Indemnification Agreement entered into between the
           Registrant and its directors and certain officers. (Incorporated by
           reference to Exhibit 10.1 of the Company's Registration Statement on
           Form S-1, Registration Statement No. 333-05525.)
    10.3   1983 Employee Incentive Stock Option Plan. (Incorporated by
           reference to Exhibit 10.2 of the Company's Registration Statement on
           Form S-1, Registration Statement No. 333-05525.)
    10.4   1993 Stock Option Plan. (Incorporated by reference to Exhibit 10.3
           of the Company's Registration Statement on Form S-1, Registration
           Statement No. 333-05525.)
    10.5   1996 Stock Incentive Plan. (Incorporated by reference to Exhibit
           99.1 of the Company's Registration Statement on Form S-8,
           Registration Statement No. 333-12503.)
    10.6   401(k) Plan. (Incorporated by reference to Exhibit 10.8 of the
           Company's Registration Statement on Form S-1, Registration Statement
           No. 333-05525.)
    10.7   1996 Stock Purchase Plan. (Incorporated by reference to Exhibit
           99.13 of the Company's Registration Statement on Form S-8,
           Registration Statement No. 333-12503.)
    10.8   Employee Bonus Plan. (Incorporated by reference to Exhibit 10.10 of
           the Company's Registration Statement on Form S-1, Registration
           Statement No. 333-05525.)
</TABLE>    
 
 
                                     II-3
<PAGE>
 
<TABLE>   
<CAPTION>
   EXHIBIT
   NUMBER  DOCUMENT DESCRIPTION
   ------- --------------------
   <C>     <S>
     10.9  Lease of premises at Four Embarcadero Place, 2400 Geng Road, Palo
           Alto, California. (Incorporated by reference to Exhibit 10.11 of the
           Company's Registration Statement on Form S-1, Registration Statement
           No. 333-05525.)
     10.10 Lease of premises at 10951 White Rock Road, Rancho Cordova,
           California. (Incorporated by reference to Exhibit 10.12 of the
           Company's Registration Statement on Form S-1, Registration Statement
           No. 333-05525.)
     10.11 Employment Agreement dated March 15, 1996, by and between Christos
           M. Cotsakos and the Registrant. (Incorporated by reference to
           Exhibit 10.13 of the Company's Registration Statement on Form S-1,
           Registration Statement No. 333-05525.)
     10.12 Clearing Agreement between E*TRADE Securities, Inc. and Herzog,
           Heine, Geduld, Inc. dated May 11, 1994. (Incorporated by reference
           to Exhibit 10.14 of the Company's Registration Statement on Form S-
           1, Registration Statement No. 333-05525.)
     10.13 Guarantee by the Registrant to Herzog, Heine, Geduld, Inc.
           (Incorporated by reference to Exhibit 10.15 of the Company's
           Registration Statement on Form S-1, Registration Statement No. 333-
           05525.)
    +10.14 BETAHOST Master Subscription Agreement between E*TRADE Securities,
           Inc. and BETA Systems Inc. dated June 27, 1996. (Incorporated by
           reference to Exhibit 10.13 of the Company's Registration Statement
           on Form S-1, Registration Statement No. 333-05525.)
     10.15 Stock Purchase Agreement among the Registrant, General Atlantic
           Partners II, L.P. and GAP Coinvestment Partners, L.P. dated
           September 28, 1995. (Incorporated by reference to Exhibit 10.17 of
           the Company's Registration Statement on Form S-1, Registration
           Statement No. 333-05525.)
     10.16 Stock Purchase Agreement among the Registrant, General Atlantic
           Partners II, L.P., and GAP Coinvestment Partners, L.P., Richard S.
           Braddock and the Cotsakos Group dated April 10, 1996. (Incorporated
           by reference to Exhibit 10.18 of the Company's Registration
           Statement on Form S-1, Registration Statement No. 333-05525.)
     10.17 Stock Purchase Agreement between the Registrant and SOFTBANK
           Holdings Inc. dated June 6, 1996. (Incorporated by reference to
           Exhibit 10.19 of the Company's Registration Statement on Form S-1,
           Registration Statement No. 333-05525.)
     10.18 Stockholders Agreement among the Registrant, General Atlantic
           Partners II, L.P., GAP Coinvestment Partners, L.P. and the
           Stockholders named therein dated September 28, 1995 (the
           "Stockholders Agreement"). (Incorporated by reference to Exhibit
           10.20 of the Company's Registration Statement on Form S-1,
           Registration Statement No. 333-05525.)
     10.19 Supplement No. 1 to Stockholders Agreement dated as of April 10,
           1996 (Incorporated by reference to Exhibit 10.21 of the Company's
           Registration Statement on Form S-1, Registration Statement No. 333-
           05525.)
     10.20 Stockholders Agreement Supplement and Amendment dated as of June 6,
           (Incorporated by reference to Exhibit 10.22 of the Company's
           Registration Statement on Form S-1, Registration Statement No. 333-
           05525.)
     10.21 Consulting Agreement between the Registrant and George Hayter dated
           as of June 7, 1996. (Incorporated by reference to Exhibit 10.23 of
           the Company's Registration Statement on Form S-1, Registration
           Statement No. 333-05525.)
   *+10.22 License and Service Agreement between the Registrant and VERSUS
           Technologies Inc. dated as of January 21, 1997.
    *10.23 Form of Loan Agreement between Christos M. Cotsakos and the
           Registrant.
    *10.24 Management Continuity Agreement dated as of January 1, 1997 between
           the Registrant and Kathy Levinson.
    *11.1  Statement regarding computation of per share earnings.
</TABLE>    
 
 
                                      II-4
<PAGE>
 
<TABLE>   
<CAPTION>
   EXHIBIT
   NUMBER  DOCUMENT DESCRIPTION
   ------- --------------------
   <C>     <S>
    21.1   Subsidiaries of the Registrant. (Incorporated by reference to
           Exhibit 21.1 of the Company's Registration Statement on Form S-1,
           Registration Statement No. 333-05525.)
   *23.1   Consent of Independent Auditors.
   *23.2   Consent of Counsel (included in Exhibit 5.1).
   *24.1   Power of Attorney (see page II-6).
   *27.1   Financial Data Schedule as of and for the nine months ended June 30,
           1997.
</TABLE>    
- --------
+ Confidential treatment has been requested with respect to certain portions
  of this exhibit.
* Previously filed.
       
  (b) FINANCIAL STATEMENT SCHEDULES
 
  Schedules not listed above have been omitted because the information
required to be set forth therein is not applicable or is shown in the
financial statements or notes thereto.
 
ITEM 17. UNDERTAKINGS
 
  The undersigned Registrant hereby undertakes to provide to the Underwriters
at the closing specified in the Underwriting Agreement, certificates in such
denominations and registered in such names as required by the Underwriters to
permit prompt delivery to each purchaser.
 
  Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors, officers and controlling persons of the
Registrant pursuant to the Delaware General Corporation Law, the Restated
Certificate of Incorporation or the Restated Bylaws of Registrant,
Indemnification Agreements entered into between the Registrant and its
directors and certain of its officers, Underwriting Agreement, or otherwise,
the Registrant has been advised that in the opinion of the Securities and
Exchange Commission such indemnification is against public policy as expressed
in the Securities Act, and is, therefore, unenforceable. In the event that a
claim for indemnification against such liabilities (other than the payment by
the Registrant of expenses incurred or paid by a director, officer, or
controlling person of the Registrant in the successful defense of any action,
suit or proceeding) is asserted by such director, officer or controlling
person in connection with the securities being registered hereunder, the
Registrant will, unless in the opinion of its counsel the matter has been
settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Securities Act and will be governed by the final
adjudication of such issue.
 
  The undersigned Registrant hereby undertakes that:
 
    (1) For purposes of determining any liability under the Securities Act,
  the information omitted from the form of Prospectus filed as part of this
  Registration Statement in reliance upon Rule 430A and contained in a form
  of Prospectus filed by the Registrant pursuant to Rule 424(b)(1) or (4) or
  497(h) under the Securities Act shall be deemed to be part of this
  Registration Statement as of the time it was declared effective.
 
    (2) For the purpose of determining any liability under the Securities
  Act, each post-effective amendment that contains a form of Prospectus shall
  be deemed to be a new Registration Statement relating to the securities
  offered therein, and the offering of such securities at that time shall he
  deemed to be the initial bona fide offering thereof.
 
                                     II-5
<PAGE>
 
                                  SIGNATURES
   
  PURSUANT TO THE REQUIREMENTS OF THE SECURITIES ACT OF 1933, THE REGISTRANT
HAS DULY CAUSED THIS AMENDMENT NO. 2 TO THE REGISTRATION STATEMENT TO BE
SIGNED ON ITS BEHALF BY THE UNDERSIGNED, THEREUNTO DULY AUTHORIZED, IN THE
CITY OF PALO ALTO, STATE OF CALIFORNIA ON THIS 15TH DAY OF AUGUST 1997.     
 
                                          E*TRADE Group, Inc.
 
                                                 /s/ Christos M. Cotsakos
                                          By __________________________________
                                                   Christos M. Cotsakos
                                               President and Chief Executive
                                                          Officer
   
  PURSUANT TO THE REQUIREMENTS OF THE SECURITIES ACT OF 1933, THIS AMENDMENT
NO 2 TO THE REGISTRATION STATEMENT HAS BEEN SIGNED BY THE FOLLOWING PERSONS IN
THE CAPACITIES AND ON THE DATES INDICATED:     
 
    
<TABLE> 
<CAPTION> 
              SIGNATURE                        TITLE                 DATE

<S>                                   <C>                      <C>  
               *                       Chairman of the         
- -------------------------------------   Board                  August 15, 1997
          William A. Porter
 
                  *                    President and Chief     
- -------------------------------------   Executive Officer      August 15, 1997
        Christos M. Cotsakos            (principal                  
                                        executive officer)
 
       /s/ Stephen C. Richards         Chief Financial         
- -------------------------------------   Officer (principal     August 15, 1997
         Stephen C. Richards            financial and          
                                        accounting officer)
 
                  *                    Director                
- -------------------------------------                          August 15, 1997
         Richard S. Braddock                                   

</TABLE>     
 
                                     II-6
<PAGE>
 
   
<TABLE> 
<CAPTION> 

 
              SIGNATURE                         TITLE                DATE

<S>                                     <C>                    <C>  
                  *                     Director               
- -------------------------------------                          August 15, 1997
           William E. Ford                                           
 
                  *                     Director               
- -------------------------------------                          August 15, 1997
            George Hayter                                      
 
                  *                     Director               
- -------------------------------------                          August 15, 1997
             Keith Petty                                       
 
                  *                     Director               
- -------------------------------------                          August 15, 1997
          Lewis E. Randall                                     
 
                  *                     Director               
- -------------------------------------                          August 15, 1997
          Lester C. Thurow                                     
 
* By   /s/ Stephen C. Richards
  ----------------------------------
          Attorney-in-Fact
 
</TABLE>     
                                      II-7


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