DIAL CORP /NEW/
11-K, 1997-06-26
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549



                                   FORM 11-K



                     ANNUAL REPORT TO SECTION 15(D) OF THE
                        SECURITIES EXCHANGE ACT OF 1934



For  the  fiscal  year  ended  December  31,  1996

Commission  file  number:  1-11793

A.      Full title of the Plan and address of the Plan, if different from that
of  the  issuer  named  below:

               The  Dial  Corporation  401(k)  Plan

B.      Name of issuer of the securities held pursuant to the Plan and the
address  of  its  principal  executive  office:

               THE  DIAL  CORPORATION
               1850  NORTH  CENTRAL  AVENUE
               PHOENIX,  ARIZONA  85004-4525


                    SIGNATURE

The Plan. Pursuant to the requirements of the Securities Exchange Act of 1934,
The  Dial  Corporation  401(k)  Plan  has duly caused this annual report to be
signed  on  its  behalf  by  the  undersigned  thereunto  duly  authorized.

                                   THE  DIAL  CORPORATION
                                   401(k)  PLAN

                                   By       \s\  Lowell L. Robertson
                                                 Lowell L. Robertson
                                                 Senior Vice President Finance

DATE:      June  24,  1997



















                       THE DIAL CORPORATION 401(k) PLAN



          Financial Statements for the Years Ended December 31, 1996
              and 1995, Supplemental Schedules for the Year Ended
              December 31, 1996, and Independent Auditors' Report








<PAGE>
THE  DIAL  CORPORATION
401(K)  PLAN

TABLE  OF  CONTENTS
- -------------------------------------------------------------------


                                                       Page

INDEPENDENT  AUDITORS'  REPORT                           1


FINANCIAL  STATEMENTS  AS  OF
  DECEMBER  31,  1996  AND  1995  AND  FOR  THE  YEARS  THEN  ENDED:

     Net  Assets  Available  for  Benefits               2

     Changes  in  Net  Assets  Available  for  Benefits  3

     Notes  to  Financial  Statements                    4-10


SUPPLEMENTAL  SCHEDULES  AS  OF
  DECEMBER  31,  1996  AND  FOR  THE  YEAR  THEN  ENDED:

     Assets  Held  for  Investment  Purposes             11

     Reportable  Transactions                            12-13


EXHIBIT  24  -  INDEPENDENT  AUDITORS'  CONSENT          14








<PAGE>
                                      
INDEPENDENT  AUDITORS'  REPORT


Plan  Administrator  and
Plan  Participants  of
The  Dial  Corporation  401(k)  Plan
Phoenix,  Arizona

We  have  audited  the  accompanying  statements  of  net assets available for
benefits  of  The Dial Corporation 401(k) Plan (the "Plan"), formerly The Dial
Consumer Products Group 401(k) Plan, as of December 31, 1996 and 1995, and the
related statements of changes in net assets available for benefits for each of
the  three  years  in  the  period  ended  December  31, 1996. These financial
statements are the responsibility of the Plan's management. Our responsibility
is  to  express  an opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally  accepted auditing
standards.  Those  standards  require  that  we  plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material  misstatement. An audit includes examining, on a test basis, evidence
supporting  the  amounts and disclosures in the financial statements. An audit
also  includes  assessing  the  accounting  principles  used  and  significant
estimates  made  by  management,  as  well as evaluating the overall financial
statement  presentation. We believe that our audits provide a reasonable basis
for  our  opinion.

In  our opinion, the financial statements referred to above present fairly, in
all material respects, the net assets available for benefits of the Plan as of
December  31,  1996  and  1995,  and  the  changes in net assets available for
benefits  for each of the three years in the period ended December 31, 1996 in
conformity  with  generally  accepted  accounting  principles.

Our  audits  were conducted for the purpose of forming an opinion on the basic
financial statements taken as a whole. The supplemental schedules for the year
ended  December  31, 1996 on pages 11 through 13 are presented for the purpose
of  additional  analysis  and  are  not a required part of the basic financial
statements,  but  are  supplementary information required by the Department of
Labor's  Rules and Regulations for Reporting and Disclosure under the Employee
Retirement Income Security Act of 1974. These schedules are the responsibility
of  the  Plan's management. Such schedules have been subjected to the auditing
procedures applied in our audit of the basic 1996 financial statements and, in
our  opinion,  are  fairly stated, in all material respects when considered in
relation  to  the  basic  financial  statements  taken  as  a  whole.


\s\  Deloitte  &  Touche  LLP
     Deloitte  &  Touche  LLP

Phoenix,  Arizona
June  13,  1997

<TABLE>

<CAPTION>

THE  DIAL  CORPORATION
401(K)  PLAN

STATEMENTS  OF  NET  ASSETS  AVAILABLE  FOR  BENEFITS
DECEMBER  31,  1996  AND  1995
- ----------------------------------------------------------------


<S>                                           <C>       <C>

ASSETS                                            1996      1995

INVESTMENTS AT FAIR VALUE:
  Shares of registered investment companies:
     Vanguard Windsor II Fund                 $418,922  $340,802
     T. Rowe Price Stable Value Fund           240,831   266,759
     Vanguard Fixed Income Securities Fund      64,838    94,233
  Common stock:
     The Dial Corp Common Stock Fund                 -   269,608
     The Dial Corporation Common Stock Fund     94,389         -
     The FINOVA Group Inc. Common Stock Fund     8,414    13,070
     Viad Corp Common Stock Fund                99,469         -
                                              --------  --------

             Total investments at fair value   926,863   984,472

CONTRIBUTIONS RECEIVABLE                         1,244     2,422
                                              --------  --------
NET ASSETS AVAILABLE FOR BENEFITS             $928,107  $986,894
                                              ========  ========
</TABLE>


See  notes  to  financial  statements.


















<TABLE>

THE  DIAL  CORPORATION
401(K)  PLAN

STATEMENTS  OF  CHANGES  IN  NET  ASSETS  AVAILABLE  FOR  BENEFITS
YEARS  ENDED  DECEMBER  31,  1996,  1995  AND  1994
- -------------------------------------------------------------------------------------
<CAPTION>



<S>                                                <C>        <C>          <C>

                                                       1996         1995         1994 

ADDITIONS:
 Contributions:
    Employee pre-tax                               $ 83,663   $  279,532   $  415,783 
    Employee after-tax                                7,248       16,831       26,616 
                                                   ---------  -----------  -----------

         Total contributions                         90,911      296,363      442,399 
                                                   ---------  -----------  -----------

  Investment income:
    Dividends                                        41,411       47,547       62,154 
    Interest                                         14,821       23,066       24,713 
    Net appreciation (depreciation) in fair value
       of investments                                58,675      143,621      (48,948)
                                                   ---------  -----------  -----------

        Total investment income                     114,907      214,234       37,919 
                                                   ---------  -----------  -----------

        Total additions                             205,818      510,597      480,318 
                                                   ---------  -----------  -----------

DEDUCTIONS:
   Benefits paid to participants                    256,936      163,222       87,212 
   Transfer of assets                                 7,669    1,151,904            - 
                                                   ---------  -----------  -----------

        Total deductions                            264,605    1,315,126       87,212 
                                                   ---------  -----------  -----------

NET (DECREASE) INCREASE                             (58,787)    (804,529)     393,106 

NET ASSETS AVAILABLE FOR BENEFITS,
 BEGINNING OF YEAR                                  986,894    1,791,423    1,398,317 
                                                   ---------  -----------  -----------
NET ASSETS AVAILABLE FOR BENEFITS,
 END OF YEAR                                       $928,107   $  986,894   $1,791,423 
                                                   =========  ===========  ===========
</TABLE>


See  notes  to  financial  statements.





THE  DIAL  CORPORATION
401(K)  PLAN

NOTES  TO  FINANCIAL  STATEMENTS
YEARS  ENDED  DECEMBER  31,  1996  AND  1995
- ------------------------------------------------------------------------------

1.          DESCRIPTION  OF  THE  PLAN

     The  following brief description of The Dial Corporation 401(k) Plan (the
"Plan"),  formerly  The  Dial Consumer Products Group 401(k) Plan, is provided
for  general  information purposes only. Participants should refer to the Plan
agreement  for  more  complete  information.

     The  Plan,  commonly  known  as the Taxsaver Investment Plan ("TIP"), was
established  January  5,  1987.  Employees  of  certain facilities of The Dial
Corporation  (the  "Company")  who  are  covered  by  a  collective bargaining
agreement  are  eligible  to participate in the Plan after completing at least
1,000  hours  of  service  in a twelve consecutive month period. Employees are
able to contribute to the Plan by reducing their wages on a pre-tax basis, and
make  after-tax  contributions,  subject  to  certain  limitations.

     The  Plan  is  subject  to  various regulations, particularly those under
Internal  Revenue  Code  Section  401(k)  and  the  Employee Retirement Income
Security  Act  of  1974  ("ERISA").

     a.        Investment Programs - Contributions to the Plan are invested by
the Plan's trustee, T. Rowe Price, at the designation of the participants. The
Plan  has offered participants the following funds in which to invest pre-tax,
after-tax  and  rollover  deposits.

     1)       VANGUARD WINDSOR II FUND - This fund invests in the common stock
of selected companies. The fair value of the fund is dependent upon the market
value  of  the  stocks.  Any  dividends  received  are  reinvested.

     2)          T.  ROWE  PRICE  STABLE  VALUE  FUND - This fund invests in a
diversified  portfolio  of  Guaranteed  Investment Contracts ("GIC") issued by
insurance  companies,  bank  investment  contracts  issued  by  financial
institutions,  and  strategic  investment  contracts  issued  by  insurance
companies,  financial  institutions and other entities. Income is earned based
upon  a  blended  interest  rate  determined by the various investments and is
reinvested.  The  fair  value  of  the  fund approximates contract value which
includes  contributions made, plus interest at blended rates, less withdrawals
by  participants.  Crediting  interest  rates  for  the fund's underlying GICs
ranged from 4.75% to 8.41%, allowing for a blended rate of return for the fund
for  1996  of    6.55%.

<PAGE>
     3)          VANGUARD  FIXED  INCOME  SECURITIES  FUND - This fund invests
primarily  in  Government National Mortgage Association ("GNMA") certificates.
These securities represent ownership in pools of approved mortgage loans which
provide  a  yield  based  on  the  ratios  of return of the GNMA holdings that
comprise  the  portfolio.  The  fair  value  of  the  fund  is  dependent upon
fluctuations  in  market  conditions.

     4)     THE DIAL CORP COMMON STOCK FUND - This fund invested in the common
stock  of The Dial Corp and any dividends paid on the stock were reinvested in
the  fund. On August 15, 1996, The Dial Corporation ("Dial") was spun off from
Viad  Corp  ("Viad"),  formerly  The  Dial  Corp.  Effective  August 15, 1996,
participants in this fund received an equal number of shares or partial shares
of  Viad  Corp  Common  Stock  and The Dial Corporation Common Stock for every
share  or partial share of The Dial Corp stock they held in their accounts. As
of  August  15,  1996,  this  fund  has  been  closed and all assets have been
transferred  to  the  Viad  and  Dial  Common  Stock  Funds.

     5)      THE DIAL CORPORATION COMMON STOCK FUND - This fund invests in the
common stock of Dial and any dividends paid on the stock are reinvested in the
fund.  The  fair  value of this fund is dependent upon the fluctuations in the
market  value  of  Dial  stock.

     6)         THE FINOVA GROUP INC. ("FINOVA") COMMON STOCK FUND - This fund
invests  in  the  common  stock  of  FINOVA.  Due to this fund being closed to
additional  contributions,  any  dividends  paid  on  the stock are reinvested
according  to  the participant's contribution mix. The fair value of this fund
is  dependent  upon  the  fluctuation  in  the  market  value of FINOVA stock.

     7)          VIAD CORP COMMON STOCK FUND - This fund invests in the common
stock  of Viad. Due to this fund being closed to additional contributions, any
dividends  paid  on  the  stock  are reinvested according to the participant's
contribution  mix.  The  fair  value  of  this  fund  is  dependent  upon  the
fluctuation  in  the  market  value  of  Viad  stock.

b.   Contributions - Voluntary wage reductions may be elected by the employee.
These  pre-tax reductions are contributed to the Plan and may range from 1% to
12% of compensation. Each employee may also elect an after-tax contribution of
between  1%  and  10%  of  compensation.  All contributions are limited to the
applicable  amounts  as  prescribed  by  the  Internal  Revenue  Code.

c.    Transfer  of  Assets  - Effective June 30, 1995, assets representing the
account  balances  of certain of the participants in the Plan were transferred
to  The  Dial  Corporation 401(k) Plan for Hourly Employees, commonly known as
the  Planning    Retirement  Income  Management  Earnings  Plan  ("PRIME").

d.    Payment of Benefits - Benefits are paid to participants upon termination
from  the  Company,  disablement,  retirement  or  death.

e.    Hardship  Withdrawals  -  Withdrawals  of  employee  wage  reduction
contributions,  after-tax  contributions and rollover deposits, may be made by
the  participant  in  the  event of a qualified financial hardship, subject to
certain  tax  penalties.

f.  Vesting - All contributions to the Plan are 100% vested and nonforfeitable
at  all  times.

g.    Participant  Accounts  -  For  each  participant,  various  accounts are
maintained  to  record  wage reduction contributions, after-tax contributions,
participant  rollover  deposits transferred to the Plan, dividend and interest
income  and  the  net  appreciation/depreciation  in  the  fair  value of Plan
investments.  The  benefit  to  which  a  participant is entitled is the total
benefit  which  can  be provided from the combined amount of these participant
accounts.

h.   Plan Administration - The Plan is administered by a committee of at least
three  persons appointed by the President of the Company. Expenses incident to
the  operation of the Plan may be paid by the Plan or directly by the Company.
For  the  years  ended  December 31, 1996,  1995, and 1994, Plan expenses were
paid  directly  by  the  Company.

i.    Plan  Termination  - While it is the Company's intention to continue the
Plan,  the  Company  has  the  right  to  terminate the Plan provided that any
employer  contributions  due  at  the  termination  date  have  been  paid.

2.          SUMMARY  OF  SIGNIFICANT  ACCOUNTING  POLICIES

Significant  accounting  policies  are  as  follows:

a.    Basis  of Accounting - The financial statements of the Plan are prepared
under  the  accrual  method  of  accounting.

b.    Investment Valuation and Income Recognition - The Plan's investments are
stated  at fair value. Shares of registered investment companies are valued at
quoted market prices which represent the net asset value of shares held by the
Plan at year-end. Common stock is valued at its quoted market price. Purchases
and sales of securities are recorded on a trade-date basis. Interest income is
recorded on the accrual basis. Dividends are recorded on the ex-dividend date.

c.    Payment  of  Benefits  -  Benefits  are  recorded  when  paid.

d.    Use of Estimates - The preparation of financial statements in conformity
with  generally  accepted  accounting  principles  requires management to make
estimates  and  assumptions  that  affect  the  reported amounts of assets and
liabilities  and  disclosures  at the date of the financial statements and the
reported  amounts  of  additions  and  deductions during the reporting period.
Actual  results  could  differ  from  those  estimates.








3.          NET  ASSETS  BY  FUND

The following tables present the net assets of the Plan by fund as of December
31,  1996  and  1995:
<TABLE>

STATEMENT  OF  NET  ASSETS  AVAILABLE  FOR  BENEFITS  WITH  FUND  INFORMATION
DECEMBER  31,  1996
<CAPTION>



<S>                                  <C>        <C>       <C>          <C>           <C>          <C>      <C>

                                                                                     THE
                                                T. ROWE   VANGUARD     THE DIAL      FINOVA       VIAD
                                                PRICE     FIXED        CORPORATION   GROUP INC.   CORP
                                     VANGUARD   STABLE    INCOME       COMMON        COMMON       COMMON
                                     WINDSOR    VALUE     SECURITIES   STOCK         STOCK        STOCK
                                     II FUND    FUND      FUND         FUND          FUND         FUND     TOTAL
                                     ---------  --------  -----------  ------------  -----------  -------  --------

ASSETS

Investments at fair value:
 Shares of registered
   investment companies:
    Vanguard Windsor II Fund         $ 418,922                                                             $418,922
    T. Rowe Price Stable Value Fund             $240,831                                                    240,831
    Vanguard Fixed Income
       Securities Fund                                    $    64,838                                        64,838
  Common stock:
    Dial  Common Stock                                                 $     94,389                          94,389
    FINOVA Common Stock                                                              $     8,414              8,414
    Viad Common Stock                                                                             $99,469    99,469
  Contributions receivable                 729       199          162           154            -        -     1,244
                                     ---------  --------  -----------  ------------  -----------  -------  --------
NET ASSETS AVAILABLE
  FOR BENEFITS                       $ 419,651  $241,030  $    65,000  $     94,543  $     8,414  $99,469  $928,107
                                     =========  ========  ===========  ============  ===========  =======  ========
</TABLE>


<PAGE>
<TABLE>

STATEMENT  OF  NET  ASSETS  AVAILABLE  FOR  BENEFITS  WITH  FUND  INFORMATION
DECEMBER  31,  1995
<CAPTION>



<S>                                  <C>        <C>       <C>          <C>        <C>          <C>

                                                                                  THE
                                                T. ROWE   VANGUARD     THE DIAL   FINOVA
                                                PRICE     FIXED        CORP       GROUP INC.
                                     VANGUARD   STABLE    INCOME       COMMON     COMMON
                                     WINDSOR    VALUE     SECURITIES   STOCK      STOCK
                                     II FUND    FUND      FUND         FUND       FUND         TOTAL
                                     ---------  --------  -----------  ---------  -----------  --------

ASSETS

Investments at fair value:
 Shares of registered
   investment companies:
    Vanguard Windsor II Fund         $ 340,802                                                 $340,802
    T. Rowe Price Stable Value Fund             $266,759                                        266,759
    Vanguard Fixed Income
       Securities Fund                                    $    94,233                            94,233
  Common stock:
    The Dial Corp Common Stock                                         $ 269,608                269,608
    FINOVA Common Stock                                                           $    13,070    13,070
  Contributions receivable                 762       570          268        822            -     2,422
                                     ---------  --------  -----------  ---------  -----------  --------
NET ASSETS AVAILABLE
  FOR BENEFITS                       $ 341,564  $267,329  $    94,501  $ 270,430  $    13,070  $986,894
                                     =========  ========  ===========  =========  ===========  ========
</TABLE>


<PAGE>
4.          FUND  INFORMATION

Employee  pretax  contributions,  employee  after-tax  contributions, dividend
income, net appreciation (depreciation) in fair value of investments, benefits
paid to participants and transfer of assets are as follows for the years ended
December  31,  1996,    1995  and  1994:
<TABLE>

<CAPTION>



<S>                                            <C>        <C>         <C>

Employee pre-tax contributions:                    1996         1995      1994 
                                               ---------  ----------  ---------
 Vanguard Windsor II Fund                      $ 25,898   $  107,062  $170,217 
 T. Rowe Price Stable Value Fund                 25,397       54,576    84,038 
 Vanguard Fixed Income Securities Fund            7,785       30,855    55,275 
 The Dial Corp Common Stock Fund                 22,528       87,039   106,253 
 The Dial Corporation Common Stock Fund           1,821            -         - 
 Viad Corp Common Stock Fund                        234            -         - 
                                               ---------  ----------  ---------
    Total                                      $ 83,663   $  279,532  $415,783 
                                               =========  ==========  =========

Employee after-tax contributions:
 Vanguard Windsor II Fund                      $  4,869   $    6,440  $ 10,732 
 T. Rowe Price Stable Value Fund                    219        3,468     5,689 
 Vanguard Fixed Income Securities Fund              438        2,272     3,316 
 The Dial Corp Common Stock Fund                  1,179        4,651     6,879 
 The Dial Corporation Common Stock Fund             499            -         - 
 Viad Corp Common Stock Fund                         44            -         - 
                                               ---------  ----------  ---------
    Total                                      $  7,248   $   16,831  $ 26,616 
                                               =========  ==========  =========

Dividend income:
 Vanguard Windsor II Fund                      $ 29,940   $   25,861  $ 42,401 
 Vanguard Fixed Income Securities Fund            5,573       10,465    10,713 
 The Dial Corp Common Stock Fund                  4,444       10,767     8,530 
 The Dial Corporation Common Stock Fund             615            -         - 
 The FINOVA Group Inc. Common
   Stock Fund                                       224          454       510 
 Viad Corp Common Stock Fund                        615            -         - 
                                               ---------  ----------  ---------
    Total                                      $ 41,411   $   47,547  $ 62,154 
                                               =========  ==========  =========

Net appreciation (depreciation) in fair value
  of investments:
 Vanguard Windsor II Fund                      $ 52,781   $   65,435  $(51,034)
 Vanguard Fixed Income Securities Fund           (2,268)       5,703   (11,614)
 The Dial Corp Common Stock Fund                (61,806)      67,962    11,703 
 The Dial Corporation Common Stock Fund          29,406            -         - 
 The FINOVA Group Inc. Common
   Stock Fund                                     2,814        4,521     1,997 
 Viad Corp Common Stock Fund                     37,748            -         - 
                                               ---------  ----------  ---------
    Total                                      $ 58,675   $  143,621  $(48,948)
                                               =========  ==========  =========

Benefits paid to participants:
 Vanguard Windsor II Fund                      $ 57,631   $   43,354  $ 36,943 
 T. Rowe Price Stable Value Fund                 41,593       72,185    21,872 
 Vanguard Fixed Income Securities Fund           19,476        1,712     7,300 
 The Dial Corp Common Stock Fund                 88,168       45,631    20,515 
 The Dial Corporation Common Stock Fund          20,438            -         - 
 The FINOVA Group Inc. Common
   Stock Fund                                     7,500          340       582 
 Viad Corp Common Stock Fund                     22,130            -         - 
                                               ---------  ----------  ---------
    Total                                      $256,936   $  163,222  $ 87,212 
                                               =========  ==========  =========

Transfer of assets:
 Vanguard Windsor II Fund                      $  3,866   $  526,192  $      - 
 T. Rowe Price Stable Value Fund                  3,803      207,113         - 
 Vanguard Fixed Income Securities Fund                -      131,545         - 
 The Dial Corp Common Stock Fund                      -      275,367         - 
 The FINOVA Group Inc. Common
   Stock Fund                                         -       11,687         - 
                                               ---------  ----------  ---------
    Total                                      $  7,669   $1,151,904  $      - 
                                               =========  ==========  =========
</TABLE>



5.          RELATED  PARTY  TRANSACTIONS

Plan investments include shares of the T. Rowe Price Stable Value Fund managed
by  T.  Rowe  Price.  T. Rowe Price is the trustee as defined by the Plan and,
therefore,  these  transactions  qualify  as  party-in-interest.

6.          FEDERAL  INCOME  TAX  STATUS

The  Plan  obtained its latest determination letter on April 8, 1993, in which
the  Internal  Revenue  Service stated that the Plan, as then designed, was in
compliance  with the applicable requirements of the Internal Revenue Code. The
Plan  has  been amended since receiving the determination letter. However, the
Plan  administrator  and  the  Plan's  tax  counsel  believe  that the Plan is
currently  designed  and  being  operated  in  compliance  with the applicable
requirements  of the Internal Revenue Code. Therefore, no provision for income
taxes  has  been  included  in  the  Plan's  financial  statements.


<PAGE>
<TABLE>

THE  DIAL  CORPORATION
401(K)  PLAN

SUPPLEMENTAL  SCHEDULE
DECEMBER  31,  1996
- ----------------------------------------------------------------------------------------

ITEM  27A  -  SCHEDULE  OF  ASSETS  HELD  FOR  INVESTMENT  PURPOSES
<CAPTION>



<S>                              <C>                                <C>        <C>

       COLUMN B                  COLUMN C                           COLUMN D   COLUMN E
- -------------------------------  ---------------------------------  ---------  ---------
                                 Description of Investment
    Identity of Issue,           Including Collateral, Rate of
 Borrower, Lessor or             Interest, Maturity Date,                      Current
     Similar Party               Par or Maturity Value              Cost       Value
- -------------------------------  ---------------------------------  ---------  ---------

Vanguard Windsor II Fund         Common Stock Fund
                                                   (17,580 shares)  $ 307,744  $ 418,922
T. Rowe Price Stable Value Fund  GIC Fund (240,831 shares)            240,831    240,831
Vanguard Fixed Income
   Securities  Fund              GNMA Fund (6,344 shares)              64,266     64,838
The Dial Corporation             Common Stock (6,399 shares)           69,646     94,389
The FINOVA Group Inc.            Common Stock (131 shares)              1,879      8,414
Viad Corp                        Common Stock (6,074 shares)           67,578     99,469
                                                                    ---------  ---------

   Total                         Total assets held for investment
                                 purposes                           $ 751,944  $ 926,863
                                                                    =========  =========

</TABLE>



<PAGE>
<TABLE>

THE  DIAL  CORPORATION
401(K)  PLAN

SUPPLEMENTAL  SCHEDULE
YEAR  ENDED  DECEMBER  31,  1996
ITEM  27D  -  SCHEDULE  OF  REPORTABLE  TRANSACTIONS
<CAPTION>



<S>                     <C>           <C>        <C>        <C>        <C>           <C>

    COLUMN A            COLUMN B      COLUMN C   COLUMN D   COLUMN G   COLUMN H      COLUMN I
    IDENTITY            DESCRIPTION   PURCHASE   SELLING    COST OF    CURRENT
    OF                  OF            PRICE      PRICE      ASSET      VALUE OF      NET
    PARTY               ASSET                                          ASSET ON      GAIN
    INVOLVED                                                           TRANSACTION   OR
                                                                       DATE          (LOSS)

SINGLE TRANSACTIONS

None

SERIES OF TRANSACTIONS

T. Rowe Price
  Stable Value Fund     GIC Fund      $  30,277          -  $  30,277  $     30,277           -
- ----------------------  ------------  ---------  ---------  ---------  ------------  ----------
T. Rowe Price
  Stable Value Fund     GIC Fund              -  $  56,206     56,206        56,206           -
- ----------------------  ------------  ---------  ---------  ---------  ------------  ----------
                        Common Stock
The Dial Corp           Fund             48,378          -     48,378        48,378           -
- ----------------------  ------------  ---------  ---------  ---------  ------------  ----------
                        Common Stock
The Dial Corp           Fund                  -    256,181    230,704       256,181  $   25,477
- ----------------------  ------------  ---------  ---------  ---------  ------------  ----------
Vanguard
  Windsor II Fund       Mutual Fund      86,632          -     86,632        86,632           -
- ----------------------  ------------  ---------  ---------  ---------  ------------  ----------
Vanguard
  Windsor II Fund       Mutual Fund           -     61,293     47,538        61,293      13,755
- ----------------------  ------------  ---------  ---------  ---------  ------------  ----------
Vanguard Fixed Income
   Securities Fund      Mutual Fund      12,473          -     12,473        12,473           -
- ----------------------  ------------  ---------  ---------  ---------  ------------  ----------
Vanguard Fixed Income
  Securities Fund       Mutual Fund           -     39,599     39,591        39,599           8
- ----------------------  ------------  ---------  ---------  ---------  ------------  ----------
                        Common Stock
The Dial Corporation    Fund             85,055          -     85,055        85,055           -
- ----------------------  ------------  ---------  ---------  ---------  ------------  ----------
                        Common Stock
The Dial Corporation    Fund                  -     20,072     15,466        20,072       4,606
- ----------------------  ------------  ---------  ---------  ---------  ------------  ----------
</TABLE>



<TABLE>

THE  DIAL  CORPORATION
401(K)  PLAN

SUPPLEMENTAL  SCHEDULE  (CONTINUED)
YEAR  ENDED  DECEMBER  31,  1996
ITEM  27D  -  SCHEDULE  OF  REPORTABLE  TRANSACTIONS
<CAPTION>



<S>             <C>           <C>       <C>       <C>       <C>          <C>

    COLUMN A    COLUMN B      COLUMN C  COLUMN D  COLUMN G  COLUMN H     COLUMN I
    IDENTITY    DESCRIPTION   PURCHASE  SELLING   COST OF   CURRENT
    OF          OF            PRICE     PRICE     ASSET     VALUE OF     NET
    PARTY       ASSET                                       ASSET ON     GAIN
    INVOLVED                                                TRANSACTION  OR
                                                            DATE         (LOSS)

                Common Stock
Viad Corp       Fund            83,772         -    83,772       83,772          -
- --------------  ------------  --------  --------  --------  -----------  ---------  
                Common Stock
Viad Corp       Fund                 -    22,051    16,195       22,051      5,856
- --------------  ------------  --------  --------  --------  -----------  ---------
</TABLE>



NOTE:          REPORTABLE  TRANSACTIONS  ARE  THOSE  TRANSACTIONS WHICH EITHER
SINGULARLY  OR  IN  SERIES  OF  COMBINED  PURCHASES  AND SALES DURING THE YEAR
EXCEEDED  5%  OF  THE  FAIR VALUE OF THE PLAN'S ASSETS AT THE BEGINNING OF THE
YEAR.





                                      










EXHIBIT  24

INDEPENDENT  AUDITORS'  CONSENT

We  consent  to  the  incorporation by reference in Registration Statement No.
333-10153  of  The  Dial  Corporation on Form S-8 of our report dated June 13,
1997,  appearing  in  this  Annual Report on Form 11-K of The Dial Corporation
401(k)  Plan  for  the  year  ended  December  31,  1996.


\s\  DELOITTE  &  TOUCHE  LLP
     DELOITTE  &  TOUCHE  LLP

Phoenix,  Arizona
June  13,  1997







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